Podcasts about advantage plus

In dieser spannenden Episode von Digital Marketing Upgrade spricht Thomas Besmer mit Claude Sprenger über die neuesten Entwicklungen und Erkenntnisse von der Meta Agency Insights Tour. Claude, der an der Veranstaltung in den USA teilnahm, teilt seine frischen Eindrücke direkt aus Menlo Park und gibt Einblicke in die bevorstehenden Veränderungen und Neuerungen, die Meta im Bereich Advertising plant. **Meta Agency Insights Tour im Überblick:** Claude erklärt, dass die Tour dazu dient, Agenturen näher an die Entwicklungen von Meta zu bringen. Der direkte Austausch mit den Produkt- und Agentur-Teams von Meta bietet die Gelegenheit, Feedback zu aktuellen Entwicklungen geben und erste Einblicke in kommende Produkte gewinnen zu können. Besonders beeindruckend fand Claude den Besuch in Menlo Park, der Zentrale von Meta, wo die Unternehmenskultur und der Innovationsgeist des Unternehmens spürbar waren. **Opportunity Score:** Eine der diskutierten Neuerungen ist der Opportunity Score, welcher Werbetreibenden eine verbesserte Einschätzung der Optimierungspotenzials ihres Werbekontos bietet. Der Score, der von 0 bis 100 reicht, soll künftig mithilfe von KI präzisere Empfehlungen zur Optimierung geben. **Omnichannel-Ads:** Ein weiterer wichtiger Punkt ist die Einführung von Omnichannel-Ads, die eine Verbindung von Online- und Offline-Verkäufen ermöglichen sollen. Dies umfasst die Messung von Offline-Conversions über die Conversions-API, was besonders für größere Händler mit umfangreicher Filialstruktur interessant ist. **Wertoptimierung (Value Optimization) und Net Revenue:** Meta betont die Bedeutung der Wertoptimierung als Optimierungsstrategie, die bisher wenig genutzt wird. Neu ist die Möglichkeit, nicht nur auf den Kaufwert, sondern auch auf den Nettoumsatz zu optimieren, was tiefere Einsichten und effizientere Optimierungen verspricht. **Advantage Plus und Automatisierung in Kampagnen:** Meta setzt verstärkt auf Automatisierung, u. a. durch Advantage Plus Campaign Setups, die eine vereinfachte und automatisierte Kampagnenerstellung ermöglichen sollen. **Partnership-Ads und Influencer Marketing:** Partnership-Ads, ehemals Collab-Ads, sind ein weiterer Fokus. Diese ermöglichen es Marken, gemeinsam mit Creators Anzeigen zu schalten und so die Reichweite sowie das Engagement zu steigern. **AI-Agents für WhatsApp:** Meta plant auch die Einführung von AI-Agents für WhatsApp, um die Kundenkommunikation durch intelligente Assistenten zu automatisieren und so die Interaktionsqualität zu verbessern.

What You're Going to Learn in This Video:In this episode, we reveal the top-performing Meta Ads strategies for eCommerce in 2025. If you're running an online store or managing ads for eCommerce brands, these are the tactics you can't afford to miss.

Also available on YouTube: youtu.be/m9YTxRsosJAMeta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta's new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs.Whether you're running Facebook ads yourself or just trying to understand what your agency's talking about, this episode gives you the clarity—and tactics—to keep up.Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks & Resources:Free Resource: Creative Angle Questions + Testing FrameworkKurt Bullock: @KurtBullock on TwitterProduce Dept: https://www.producedept.coKurt Elster: https://kurtelster.comMeta Ads Manager: https://www.facebook.com/business/tools/ads-managerShopify Meta Channel: https://www.shopify.com/facebook-instagramWork with Kurt:Apply to work with Kurt: https://ethercycle.com/applyJoin the newsletter: https://kurtelster.com

Prueba SIIL con el cupón INNOKABI (10% de descuento) para revertir los efectos de la edad en cabello y piel de manera 100% natural aquí https://getsiil.com/ Recursos sobre emprendimiento, formación, marketing online y lean startup: Libro "Emprendedor ágil" https://innokabi.com/el-metodo-emprendedor-agil/ Libro "30 errores que matarán tu negocio" https://innokabi.com/libro-30-errores-que-mataran-tu-negocio/ Únete a mi newsletter: Suscripción Newsletter Innokabi https://innokabi.com/ ▬▬▬▬ INFO GENERAL ▬▬▬▬▬ ► DESCRIPCIÓN: Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup, herramientas de marketing online y experiencias de otros emprendedores que ya lo han conseguido. ▬▬▬▬▬ CONTENIDO ▬▬▬▬▬ ► DESCRIPCIÓN EPISODIO: En este episodio nos acompaña Manel Gómez, referente internacional en Meta Ads para e-commerce y speaker habitual en eventos de Meta. Manel comparte su experiencia invirtiendo más de 25 millones de euros en campañas para marcas internacionales. Hablamos de estrategias de testeo, escalado y optimización, cómo ha evolucionado la plataforma y qué funciona hoy para hacer rentables tus campañas en Meta. ► MARCAS DE TIEMPO: 00:45 Cómo empezó con Meta Ads 02:20 Por qué dejó la universidad 05:15 Sus inicios con llamadas en frío 07:00 El evento que le cambió la vida 09:30 La evolución de Meta Ads desde 2018 12:00 Impacto del iOS14 en la publicidad 14:10 Cómo testear creatividades efectivas 16:25 Qué variables son clave hoy 18:40 Por qué se queman los anuncios 21:15 Qué es el ad quality y por qué importa 24:00 Cómo hacer testeo con sentido 26:10 Creatividades simples que convierten 28:35 Tipos de escalado que funcionan 31:20 Pujas manuales: cost cap vs bid cap 34:00 Qué es Advantage Plus y cuándo usarlo 37:10 Reglas claras para escalar campañas 40:30 Cómo combinar estrategias y crecer ▬▬▬▬ REFERENCIAS Y ENLACES ▬▬▬▬ Dónde encontrar a Manel Gómez: ► Instagram: https://www.instagram.com/manel.gomez/ ► Youtube: https://www.youtube.com/@ManelGomezOfficial Recomendaciones de Manel: Libro: Breakthrough Advertising de Eugene Schwartz Además... Si te gusta el Podcast de Innokabi, no olvides darle al ME GUSTA, dejarme un comentario en tu plataforma de podcasts favorita, y registrarte en la newsletter de Innokabi donde comparto experiencias, ideas de negocio y consejos sobre emprendimiento y marketing online: Únete a mi newsletter: Suscripción Newsletter Innokabi https://innokabi.com/ Recuerda… Prueba SIIL con el cupón INNOKABI (10% de descuento) para revertir los efectos de la edad en cabello y piel de manera 100% natural aquí https://getsiil.com/

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session. Is Meta secretly hijacking your Facebook ad campaigns? In this hard-hitting episode, I expose the default settings that are DESTROYING your ad performance without you even knowing it. After helping hundreds of clients since 2012, I've identified the #1 mistake costing you leads and sales - and Meta wants to keep it that way.KEY TAKEAWAYS:Meta wants you to use default settings that benefit THEM, not YOUR businessWhen starting new campaigns without historical data, maintain manual controlDisable "Advantage Plus" features at all three levels: campaign, ad set, and adCheck existing campaigns for these settings that may be hurting performanceOnce you have significant conversion data, some automation becomes beneficialWe love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

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Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we're talking with Taylor Holiday, Managing Partner at Common Thread Collective (CTC)—one of the leading agencies in e-commerce growth.CTC rode the wave of e-commerce's explosive growth, scaling from 60 to nearly 200 employees during COVID. But as market conditions changed, so did their approach. Taylor shares how e-commerce brands must pivot from chasing revenue to focusing on profitability and sustainable growth.Key Takeaways:✅ Why Service Businesses Are Underrated: Agencies can be more profitable than SaaS and DTC brands with the right model.✅ The Secret to Scaling Agencies: Focus on fewer employees, higher salaries, and keeping the best people doing the most valuable work.✅ The Right Way to Spend on Ads: Many brands are overspending inefficiently—start by cutting waste, then rebuild smarter.✅ Why Product Expansion Is Key: Growth isn't about selling more of the same product; it's about launching new ones to unlock fresh demand.✅ Meta Ads in 2025: Advantage Plus is the future—let Meta's AI do the work but control the outcome through bid caps.✅ AI in Agencies: CTC uses AI for internal knowledge sharing, customer service automation, and creative strategy.

I denne episoden går jeg gjennom viktige endringer som kommer i Meta Ads Manager. Meta beveger seg mot en mer AI-drevet tilnærming hvor manuelle salgskampanjer fases ut til fordel for Advantage Plus-kampanjer. Vi ser på hvordan dette påvirker måten du oppretter og styrer kampanjer på, inkludert budsjett, målgrupper og plasseringer.Jeg forklarer også navneendringen fra Advantage Plus Shopping til Advantage Plus Sales, introduksjonen av Advantage Plus Leads, og gjeninnføringen av Opportunity Score - et verktøy som måler hvor godt du utnytter potensialet i annonsekontoen din.Selv om endringene kan virke store, vil du fortsatt kunne beholde kontrollen ved å gjøre manuelle justeringer etter kampanjeopprettelse.------Bli med på vår Mastermind for små nettbutikker her:https://www.netthandelsmastermind.no/Sjekk din marketing score for å finne ut hvor bra nettbutikken din gjør det:https://nettbutikk.scoreapp.com/

Send us a textIn this episode of Coffee N° 5, host Lara sits down with Leslie Ann Hall, CEO and Founder of Iced Media, to learn about the fascinating world of TikTok, TikTok Shop, and the intersection of content and conversions. Leslie takes us behind the scenes of her agency’s groundbreaking partnership with TikTok, sharing how it all started, and why it’s such a game-changer for beauty, lifestyle, and wellness brands.We'll talk about:The business of TikTok and its discovery potential for brands.Common myths about TikTok debunked.Pain points brands face when navigating TikTok’s unique space.Strategies to maximize content performance and drive conversions.Smart campaign insights, including the benefits of Advantage Plus.For more information, visit Leslie Ann Hall's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the showSupport the show

In this episode of the Wealthy Coach Podcast, Kendra Perry demystifies Facebook advertising, addressing why boosting posts wastes money and explaining the power of using Facebook Ads Manager for strategic campaigns.She shares key insights on retargeting ads during launches, avoiding pitfalls like Advantage Plus targeting, and monitoring lead quality.Kendra highlights the importance of validated offers, building a warm audience, and avoiding direct ads for high-ticket items. She encourages coaches to take control of their ads and invites them to explore her Health Coach Accelerator for expert guidance.In this episode:Misconceptions about Facebook ads not workingThe importance of paid advertising due to social media saturationFacebook Ad Strategies and PitfallsHow to monitor lead quality in email marketing softwareThe importance of having a validated offer before running adsPersonal Experience and Lessons LearnedLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode Jon will be sharing about how Meta's Advantage Plus Audience option is becoming the standard and correct way to target your ads. If you do all sorts of retargeting, you might consider making this change. Jon will share the reasons and data as to why this might make sense for your efforts. To watch this training, go here: https://youtu.be/ngzFqbyNz5M

Are you ready to master Facebook ads without breaking the bank? Do you want to learn how to create campaigns that drive results and grow your business? Are you curious about the latest Facebook ad strategies for 2024 and beyond? In this episode of the Healthy Hustle Podcast, we sit down with Jodi Sodini, an unapologetic marketing expert, CEO, and homeschooling mom of five. Jodi has a wealth of knowledge on how to make Facebook ads work without draining your budget. As a seasoned professional who leads her clients to success, Jodi brings a no-nonsense approach to advertising and personal growth. Jodi and I dive deep into the current state of Facebook ads, what's working, and what's not. We explore the power of AI, creative strategy, and how to leverage new tools like Advantage Plus targeting to optimize your ad spend. Jodi shares practical tips on building trust, crafting the perfect ad copy, and ensuring your business strategy aligns with your advertising goals. She also gives valuable insights into why letting the algorithm do the heavy lifting is key to running successful campaigns. Whether you're a seasoned entrepreneur or just starting, this episode is packed with actionable advice to help you elevate your Facebook advertising game. Tune in to hear Jodi's journey and discover how you can harness the power of Facebook ads for lasting business success. To learn more about Jodi's strategies, visit her website: Sodini Marketing Connect with Jodi Sodini: Instagram: @jodi_sodini Facebook: Jodi Sodini Facebook Business Page: Sodini Marketing  

Send us a textIn this episode, we dive deep into the world of audience targeting for Meta ads. From the confusion around whether to go broad, use interest groups, or trust Meta's Advantage Plus, this episode explores real-world examples of what works and what doesn't. You'll hear insights from two ad campaigns—one that thrived with old-school stacked interest groups and another that found success with unexpected audience choices. Whether you're new to advertising or a seasoned pro, this episode offers valuable takeaways to optimise your ad targeting strategies. Tune in for actionable tips and expert advice!Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a Text Message.Uncover the power of data providers and event quality matching in driving results. I delve into practical, hands-on strategies to optimize your Meta advertising campaigns.Understand the value of working with an agency to test scalable ideas and drive incrementality. Gain insights on leveraging Google for adjacent category searches and revenue growth.In this episode, Jordan West shares his recent success story of how he rebuilt an ad account to achieve great results despite the challenges posed by Meta and new customer acquisition strategies. He walks us through the practical steps he took, emphasizing the importance of data quality, campaign structure, and testing concepts within the Meta platform.Listen and learn in this episode!Key takeaways from this episode:The importance of using a great data provider to improve event quality matching within the conversions API.The recommendation to avoid using Advantage Plus due to issues seen this year with it being more of a "black box" than other products.Identifying top-performing ads by analyzing metrics such as frequency, CPM, CPA, cost per link click, and spend, regardless of initial CPA performance.Implementing a new campaign structure based on the top-performing ads, utilizing a consolidated campaign structure and a CBO ad set.The emphasis on testing concepts and iterating against new scalable ideas to drive incrementality and revenue.Highlighting the importance of understanding what truly drives revenue and incrementality in advertising, rather than only attributing the last click.The recommendation of working with a great agency for testing new scalable ideas and concepts and driving revenue growth.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

What do PMax, Advantage+ and an 8-year-old in an arcade have in common? They'll spend as much as they can, if you let them! In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years in the marketing industry. Navah shares her insights on Google's Performance Max (PMax) campaigns, discussing the intricacies of managing them, excluding branded searches, and overcoming broader measurement challenges. Links from the show: Navah on LinkedIn Optmyzr 00:00 Vacation Plans and PPC Jokes 01:25 Introducing Today's Guest: Navah Hopkins 03:21 Diving into Performance Max Campaigns 06:23 Challenges and Strategies in PPC 10:42 Understanding Performance Max and Asset Management 16:54 The Role of Ad Strength and Measurement in PPC 24:16 Incrementality Testing Challenges 24:35 Meta's Advantage Plus and A/B Testing 25:06 Google's Approach to Testing and Privacy 25:57 Geo-Based Holdout Testing 26:24 PMax Campaigns and Branded Search 27:46 Testing Strategies and Market Considerations 28:29 Google's Targeting Limitations 28:55 Branded Search in PMax 33:05 Data Teams and PPC Collaboration 38:16 Onboarding and Training for Measurement Practitioners 47:45 Creative and Data-Driven Marketing 49:47 Productivity Tips and Metal Music

Send us a Text Message.Ever wondered how to turn a corporate career into a thriving entrepreneurial venture? Michelle Smith from Aussie Biz Chic joins us to share her remarkable journey from a corporate marketing role to creating a successful subscription box business with her partner Luke, who left his accounting career behind.Discover the unique blend of physical products and an online community that set their business apart, and learn about the drive for financial independence through entrepreneurship. Michelle's story is packed with insights on the importance of a unique selling proposition and the power of recurring revenue in a niche market.Unlock the secrets to maximizing business growth and boosting conversion rates with practical strategies from Michelle and Luke's experience.From leveraging Facebook's Advantage Plus and dynamic creative features to optimizing ad targeting and making data-driven decisions, you'll find actionable advice on how to enhance your marketing efforts.Learn the significance of maintaining stock, integrating online learning portals with subscription services, and balancing traffic generation with conversion optimization for sustainable business growth.Dive deep into the mindset needed for business success and resilience. Michelle shares personal development tips, including lifestyle changes, the benefits of supportive communities like Aussie Biz Chic, and the power of vision boards and journaling.Hear about their strategic market research, effective email marketing, and daily routines that focus on revenue-generating activities.This episode offers a rich blend of inspiring stories and practical advice to help you grow your subscription business and achieve your entrepreneurial dreams. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

In this episode of the Local Marketing Lab, Allison Rand, VP of Marketing at YouFit Gyms, reveals the surprising power of embracing imperfect, authentic user-generated content to supercharge your marketing. With over 20 years of experience in the fitness industry, Allison shares strategies that prove user-generated content boosts performance far better than highly-produced, polished creative. Prepare for an eye-opening discussion on fostering community connections, continuous testing, and prioritizing relatability over flawlessness.Here are some topics discussed in the episode around how user-generated content boosts performance:The importance of prioritizing authenticity and user-generated content in marketing campaigns.Strategies for building connections and establishing a strong local presence within communities.Tips for continuous testing and optimization to improve performance and drive growth.Insights into leveraging local listings and content for better local SEO.The role of mental health and wellness in fitness marketing campaigns.ResourcesConnect with Allison Rand on LinkedIn.Learn more about YouFit Gyms.Watch YouFit's 80's inspired commercial.Try out Meta's Advantage Plus ads.Other shout-outsDiscovery NetworkVIDA Fitness

In this episode of Add To Cart, we are joined by Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label. Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Universal Store and Black MIlk. In this chat Bianca shares her practical Tik Tok tips, how her team are using Meta with particular focus on Advantage Plus and her take on abandoned carts and how to deal with them. Plus she makes me look like a fool with one of the recent VRG GRL executions that I fell badly for.Links from the episode:VRG GRLShopify Plus (sponsored)Deliver In Person (sponsored) Questions answered:How is VRG GRL different in the market? What's the secret to creating TikTok content that cuts through organically? How do you recruit and onboard the right talent for progressive ecommerce businesses? This episode was brought to you by… Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Bianca Romano Smith from VRG GRLBianca started out in media buying, cutting her teeth at Flight Centre and transitioning to broader digital roles with some of Australia's top retailers. Recently, she was named 'The One To Watch' in the Online Retailer's Top 50 People in Ecommerce, and took on an exciting new role heading up the ecommerce and digital function at iconic Australian label VRG GRL.You can contact Bianca at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Hosted on Acast. See acast.com/privacy for more information.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're joined by Taylor, Nate, and Jacob from Pilothouse's Meta Ads team, who delve into the effective use of the Drop Model and early Q4 planning for DTC brands. Mastering Product Drops: Discover how leveraging the Drop Model can create urgency, drive engagement, and boost sales. Q4 Planning Essentials: Learn why starting your Q4 planning early is crucial and how it can help you manage increased competition and costs. Advanced Meta Advertising: Insights into utilizing Meta's Advantage Plus features for optimal ad performance Timestamps: 0:00 - Introduction and Impact of Election Year on CPMs 2:30 - Year-over-Year Meta Ads Performance and ROAS 5:00 - Product Drops Strategy and Advantage Plus Features 7:30 - Leveraging Seasonal Moments and Technical Tricks 10:00 - Planning for Q4 and Building Hype with Giveaways Hashtags: #MetaAds #DigitalMarketing #Q4Planning #ElectionYearImpact #ProductDrops #AdvantagePlus #CPMTrends #UserGeneratedContent #Ecommerce #MarketingStrategies #Pilothouse #DTCMarketing #Advertising #FacebookAds #InstagramAds Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

If you've been running Facebook Ads recently, you may have seen the 'Advantage Plus' section in your Ads Manager. This can seem quite complicated at first with lots of different elements. But should you enable these? Will it help or hinder your campaigns?In today's episode, Nick breaks down what Advantage Plus is, why you may want to use it and what each aspect actually does to your ad. He also discusses how Advantage Plus has worked on some of the client accounts he works on and what to bear in mind when deciding whether or not to use it on your ad campaigns. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Have you seen the new Advantage Plus pop-up when publishing your ads? Unsure whether you should use it or not? Nick's here with advice for you!In today's episode, Nick runs through this new Advantage Plus pop-up, what it means and whether you should use it for your ad campaigns. He also uses examples from current clients to outline the differences between Advantage Plus and other ways you can run your ads such as using interest-based audiences.Many people are being caught out and confused by Advantage Plus so make sure you listen to this episode before going ahead and clicking publish on your ad campaign. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what's working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They're exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert insights mixed with a dash of humorous banter about life's random musings—from marathon running to sushi critiques. The trio is giving a peek into the high-stakes realm of advertising algorithms and audience targeting, making it a must-listen if you're eager to navigate the twists and turns of online marketing with a winning edge.Chapters:00:00:00 Intro Sparks: Meet the Hosts & The Buzzing Telegram Community00:01:23 Event Horizon: Sneak Peek into Upcoming Attractions & Personal Revelations00:03:10 The Nick Miller Chronicle: A Journey from Avid Listener to Visionary Leader00:06:50 Unveiling Media Magic: Mastering Advantage Plus for Market Domination00:07:30 Strategy Session: Analyzing New Customer Acquisition Tactics00:08:45 Tech Talk: Unpacking Algorithm Changes in Advantage Plus00:10:10 Behind the Scenes: Exclusive Client Success Stories00:14:05 Audience Architects: How to Sculpt Your Perfect Audience00:15:20 Data Deep Dive: Exploring the Intricacies of Audience Data Integration00:18:10 Future Forward: Leveraging Trends for Tomorrow's Campaigns00:22:45 Strategy Sync: Deciphering the ACC Model in Digital Marketing00:24:31 Metrics Made Easy: From Basic Shopify Insights to Advanced Analytical Strategies00:26:16 Omni-Channel Overhaul: Why ROAS Falls Short in a Multi-Platform World00:28:21 Balanced Marketing: Seeking Equilibrium in Media Spend and Strategy00:33:02 Ethical Edges: The Contentious Debate Over Digital Advertising Practices00:37:10 Parting Thoughts: Looking Ahead to New Adventures in Marketing MasteryLINKS AND RESOURCES:SUPERCHARGE YOUR MARKETING ROIEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanEpisode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi TopazEpisode 422: What's Working Now In Facebook Advertising (Part 2) With Kobi And RalphAbout Advantage campaign budgetThese are the Google searches Brian Walshe made before and after killing his wife Ana Walshe, according to prosecutorsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8

In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads.    In today's episode,  you'll learn: The different elements of the Advantage Plus suite: The Advantage Plus Shopping Advantage Campaign Budget Advantage Plus Audiences Advantage Plus Placements Advantage Plus Creative The pros and Cons of each of these The future of Advantage Plus Suite   Links from the show: Bright Red Marketing Episode 62 Book a free strategy session  See omnystudio.com/listener for privacy information.

In our new episode, I will talk about the recent email leak from Facebook, about all the upcoming Advantage+ changes, and lastly, about your burning questions.

Prepare to have your mind blown, as e-commerce whiz Josh Coffy from E-commerce Alley joins us to reveal the secrets behind his clients' staggering $70 million sales figures, all thanks to Facebook ads and email marketing. If you're a subscription box entrepreneur looking to sharpen your ad strategy, this episode is your golden ticket. We're not just discussing the ins and outs of Facebook ads; we're diving into the compelling world of customer acquisition, strategic ad placements, and the nuances that turn good campaigns into great ones - like why that candid iPhone photo might just be your ad's best friend.Josh brings his years of expertise to the table, offering up a mix of foundational strategies (step-by-step) and advanced tactics that cater to the unique challenges of subscription box businesses, including understanding the pivotal role of lifetime customer value.Links:https://www.alleypodcast.comJosh's free group: https://www.facebook.com/groups/ecommercealleyClick for the Advantage Plus shopping campaign tutorialSupport the show

In this Omni Talk Retail interview at Shoptalk 2024, Alicia LeBeouf, Head of Industry for Retail and E-commerce at Meta, dives deep into how the social media giant is helping retailers and brands drive growth through advertising, innovative features like Reels, and the evolving landscape of retail media networks. Discover how Meta proves the "halo effect" of ads on its platform, with 82% driving in store outcomes. LeBeouf shares insights on Meta's unified commerce solutions, which combine retailers' first-party data with Meta's extensive user base across Instagram, Facebook, and WhatsApp, to create powerful advertising opportunities. Learn about cutting-edge tools like Advantage Plus catalog ads with omni-product level reporting, designed to help retail media networks and brands reach targeted audiences and boost conversions. ALeBeouf also emphasizes the significance of short-form video content, particularly Reels, which garner a staggering 3.5 billion daily views, in capturing attention and delivering results. Looking to the future, LeBeouf predicts closer integration between marketing, merchandising, and retail media network teams, as well as potential consolidation among third-party retail media networks. She discusses the evolving cost structures and benefits for retailers managing these platforms in-house. #Meta #Alicia LeBeouf #RetailGrowth #SocialAdvertising #Reels #RetailMediaNetworks #UnifiedCommerce #FirstPartyData #AdvantgePlusCatalogAds #OmniProductLevelReporting #ShortFormVideo #Audiences #Conversions #MarketingIntegration #MerchandisingIntegration #ThirdPartyConsolidation #CostStructures #InhouseManagement *Sponsored Content*

In our new episode, I will talk about my mistake regarding the multiple Advantage Plus campaigns, about the results of the week, about my upcoming videos, about your burning questions, and lastly, about some of my freelancing diaries experiences.

In our new episode, I will talk about finally being able to do more than 8 Advantage Plus campaigns, about the same mistakes that ad agencies keep making, about a clever way to increase engagement, about your burning questions, and lastly, about some of my freelancing diaries experiences.

Today, I answer the question many people have about whether Facebook Advantage Plus audiences are better than segmented audiences. I also share 5 of my favorite audiences to target right now! Website: https://philgrahamdigital.com

The first place you should spend your ad dollars as a DTC brand is Meta. The second is Google. Most people would agree with this comment, but they also see the same problem I do: it's incredibly easy to waste money on Google Ads because of the black box that is Performance Max and the 500 other ways Branded Search clicks inflate ROAS and hide bad dollars. I know enough about this to have helped some clients stop wasting money in these ways. But I haven't known enough to help clients actually MAKE money there. Which is where Kirk Williams comes in. Kirk has been running Google Ads for well over a decade and is now the CEO of ZATO Marketing, a Google Ads agency that does great work. Tune in for an episode where he explains Google's ad-related legal battles, the best strategies for DTC, and how to make Performance Max EPISODE HIGHLIGHTS [00:05:46] Google's antitrust case. [00:08:21] Google manipulating search auctions. [00:09:22] Auction reserve pricing and trust. [00:13:38] Concerns about Google's PMAX. [00:18:03] Advantage Plus shopping campaigns. [00:19:34] Marketing differences between Google and Meta [00:21:39] Complexity of PMAX campaign types. [00:27:18] New customer campaign success. [00:29:33] Efficiency in supply chain. [00:33:01] Google's advertising challenges. [00:36:52] The challenge of competing on Google. [00:45:41] Advertising budget and ROI. [00:46:19] Search advertising strategies. [00:52:06] Agency brand relations. EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://morenow.co⁠ and use the code AJF20 to get 20% off your first 3 months. FOLLOW UP WITH KIRK Follow Kirk on X: ⁠@PPCKirk Work With ZATO Marketing: https://zatomarketing.com/ FOLLOW UP WITH ANDREW Follow Andrew on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing, to stay ahead in the industry.Don't forget to help us grow by subscribing and liking on YouTube!Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How Google and Meta Are Using AI To Make Ads Easier For You (00:21) Performance Max and Advantage Plus as AI-driven ad campaigns (01:31) Google's AI tools for generating image variations and improving ad performance (02:00) The shift from manual optimization to letting machines learn (03:22) Google's focus on unique images and headlines (04:02) The importance of standing out and avoiding duplication (04:55) The incentives of Google and Meta to improve AI features (05:25) The need to embrace AI for future marketing success (05:40) Meta's image expansion and text variations (05:41) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode: Performance Max Advantage Plus Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this video, you will learn about two important last-minute strategies to aid businesses during the Black Friday and Cyber Monday sales rush. First, try using existing social media content and promoting them to Advantage Plus audiences, Meta's new AI innovation. This approach amplifies social proof, engagement, and possibly sales. Secondly, you can try creating a Google search campaign based on Black Friday deals in the industry sector. This will attract more traffic to websites and facilitate leads via email marketing.  If you want help with your advertising, get in touch for assistance or to book a strategy call at www.socialgeeks.com.au

In this episode of the Pints and Polishing Podcast, hosts Marshall and Nick discuss various topics related to the detailing industry. They start off by talking about their experiences at Oktoberfest and a recent car detailing job. They also touch on the importance of being a part of a community and the value of using high-quality products. The hosts then delve into the concept of "elite" detailing and the misconceptions that some people have about it. They share stories of encounters with individuals who claim to be elite based on the products they use, and discuss the importance of skills, knowledge, and professionalism in the industry. The episode concludes with a discussion on the changing dynamics of car shows and the need for continuous learning and growth in the detailing industry. Overall, this episode provides valuable insights and perspectives on the detailing industry and the mindset of professionals within it. Key Points Todays Episode We share a story about a customer who schooled them on proper ASMR video work and their admiration for his knowledge. They discuss the comfort and luxury of Mercedes seats and how it sets them apart from other car brands. Share our recent buying and selling experiences, including finding deals on polishers and PPF equipment. The guys discuss the benefits of joining the HyperClean Specialist Group and the opportunities for distribution in Canada. We talk about the misconception that using certain products makes someone elite and the importance of skills, marketing, and sales in building an elite business. Discuss encounters with car show attendees who question the quality of their products and the need for education and open-mindedness in the industry. Emphasize the importance of being a specialist and providing value to customers who are seeking the best ways to care for their cars. Mention the shrinking side of the industry that continues to use outdated or inappropriate products on cars.

Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The team peel back the layers of innovative ad campaigns, exploring the nuanced use of user-generated content, the strategic approach to handling negative ad comments, and the meticulous planning behind targeted campaigns, such as a pickup truck giveaway aimed at car enthusiasts. From discussing the delicate balance of hiding negative feedback to unraveling the threads of Advantage Plus campaigns, the conversation illuminates the multifaceted world of advertising, offering a rich tapestry of insights, strategies, and behind-the-scenes peeks into the dynamic world of media buying and creative strategizing.Chapters:00:00:00 Dive into Tier 11: The Intersection of Strategy, Media Buying, and Creativity00:03:16 The ACC Model Unfolded: Navigating Awareness, Consideration, and Conversion00:07:36 Crafting the Perfect Pitch: The Success Behind Short Ad Copies00:10:59 Elevating Ad Performance: The Essentials of Ad Hygiene00:12:11 Mastering Comment Management: Discreetly Boosting Ad Performance00:13:54 Advanced Social Media Strategies: Keyword Flagging & Comment Management00:18:20 The UGC Phenomenon: Harnessing Authenticity for Campaign Success00:23:09 Amplifying Engagement: Merging Testimonials with Innovative Creatives00:26:49 Behind the Advantage Campaign: The Journey of Evolving Advantage Plus StrategiesLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 CaAMP Schedule a Call

Are your Facebook ad strategies falling short? You might be unknowingly sabotaging your own campaigns with common pitfalls like misusing cost caps, Advantage Plus, and ABO, or promoting multiple products. In this, we'll debunk these mistakes and reveal how to effectively leverage Facebook's powerful advertising platform. Ready to turn the tide and scale your business? Stay tuned to unlock the secrets to Facebook advertising success.► Education Resources- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup► Work with me directly - Disrupter Agency: https://bit.ly/DisrupterAgency- Book a Consulting Call: https://bit.ly/DisrupterConsulting► Newsletter & Merchandise- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp- Disrupter School Merch Store: bit.ly/DisrupterMerch► Connect With Me On Other Platforms- Twitter:

All I Want for Christmas Is a Flawless Digital Marketing Strategy: Your Guide to Q4 SuccessYou're most likely thinking that we're crazy, talking about Christmas Campaigns in September (this podcast was recorded in July too)… but there is a method to our madness. Q4 and Christmas present a golden opportunity for eCommerce retailers to capitalise on heightened consumer spending. However, the key to making the most of this season lies in meticulous planning of your digital marketing strategy. Which means for us, Christmas always comes early.Below we delve into the key elements that can lead to a successful digital marketing campaign during this critical time. From early preparation and accurate tracking to creative authenticity and a strategic approach, each component plays a pivotal role in your quest for Q4 success.Start planning early: Even though it might seem early, it's important to start planning for Q4 and the holiday season well in advance. Waiting until October or November can lead to last-minute panic and missed opportunitiesAccount Hygiene and Data Accuracy: Ensure that your tracking and data points are correct in your analytics and advertising platforms. This includes verifying that your tracking is accurate and pulling through the right data.Segmentation and Campaign Structure: Consider how you want to segment your campaigns and ad sets, especially for Advantage Plus shopping campaigns, which can have multiple creatives. Plan your campaign structure ahead of time to avoid last-minute changes.Creative Strategy: User-generated content (UGC) and authentic, relatable creative are key. Consider using UGC-style content or create authentic-looking ads with a clear brand presence. Avoid generic Black Friday-themed ads that lack brand identity.Learning Periods: Understand that platforms like Meta Ads require a learning period for optimisation. Start your campaigns early to collect data and optimise before the peak season.Differentiation and Targeting: Consider whether to participate in Black Friday, and if you do, think about how to position your products differently based on your audience and product category. Be strategic in your approach, and don't feel obligated to follow the same tactics as everyone else.Building First-Party Data: Focus on building up your first-party data through lead generation campaigns. Offer value to users, such as discounts or freebies, to entice them to sign up and join your email list.Maintaining Brand Identity: While offering promotions and discounts, don't compromise your brand's identity. Ensure that your Black Friday creative still reflects your brand's style and messaging.Campaign Consistency: Avoid creating brand-new campaigns specifically for Black Friday. Instead, modify existing campaigns to incorporate Black Friday promotions. This approach minimises approval and learning periods.Preparation for Q4: Remember that Q4 involves more than just Black Friday and Christmas. Plan for the entire holiday season, as costs rise and competition increases.Christmas, or more specifically Q4 is often peak trading for the majority of eCommerce retailers, and digital marketing plays a pivotal role in shaping your success. By planning your Q4 and Christmas digital marketing strategy well in advance, you set the stage for a profitable season. A well-prepared strategy not only maximises your chances of success but also enhances your brand's reputation and customer loyalty. So, take the reins, plan ahead, and reap the rewards of a festive season well-executed.

Josh offers his perspective on how to plan during volatility. Then he answers listener questions live, including: how should investors respond to the top stocks in the Nasdaq reshuffling? Is it better to hold index funds as mutual funds, or as ETFs?

In this episode of DTC POD, Blaine and Jordan talk about how to grow e-commerce brands through paid performance. They talk about Facebook's tracking methods, insight platforms, customer psychology, setting up tools for effective ads, combating ad fatigue, using images vs videos, alternative opportunities, Facebook groups, Performance Max, SEO strategies, Apple's privacy measures, AI tools, starting with ads, and engaging with customers.We cover:1. Tracking and Attribution2. Understanding Customer Psychology3. Tools and Platforms4. Creative Content5. Engaging with Online Communities6. Testing and Optimization7. SEO and Organic TrafficTimestamps01:35 - From video production to founding Suna.05:12 - Learn ads before hiring. Find customers on search platforms. Performance Max and Advantage Plus need data. Start with unpaid methods.08:53 - Essential Google Analytics, Tag Manager, Facebook Pixel setups.13:59 - Tracking customer behavior with various tools.16:56 - Understand customer psychology beyond price. Uncover barriers to purchasing.21:26 - YouTube for retargeting, Performance Max for Google.24:45 - Testing crucial for effective strategies.28:53 - Rank for buyer intent, blogs for expertise. SEO drives organic traffic.31:35 - Performance Max: untapped opportunity, perpetual creative engine. Image creative highly effective, ad fatigue.33:50 - Fresh and engaging ads, images convey more. Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jordan West - upGrowth CommerceRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

In our new episode, I will talk about the news of the week, about July's results, about a new Advantage Plus feature, about the rumors of Musk and Zuckerberg's of an upcoming fight, about the introduction of Threads, about your burning questions, and lastly, about some of my freelancing diaries experiences.

Advantage Plus is getting a lot of talk nowadays - but is it really something that you should mess around with? In this video, I detail the pros and cons, and under which circumstances you should consider using it. Chapters 00:00 How to use Advantage Plus campaigns to scale your business 00:15 Maximizing Facebook Ads with Advantage Plus: How to Make It Work for You 05:35 The ultimate guide to Facebook Advantage Plus campaigns

Today we're talking about how to improve advertising using AI. From the benefits of using AI-generated content to using ChatGPT for copywriting and data analysis, we're covering the best AI tips and tools for advertising. Pierre-Paul Couronne from LearningMarketing.co joins us as shares insights on using AI in advertising.For more details head to our episode page! Time Stamps:Full show notes here AI News - [00:00:56] Meta's new voice cloning technology[00:02:01] Is AI going to make us dumb?[00:02:42] 92% of programmers are using AIGuest - [00:04:58] About Pierre-Paul and his work[00:05:55] What role does AI play in advertising?[00:06:50] How ad platforms are adding AI[00:09:27] Is there too much AI in advertising?[00:13:06] Use AI to analyze data[00:16:33] AI tools you can use[00:17:58] Using AI in daily tasksTopics Covered in This Episode:1. Speaker's background and work at Impact Media - Multi-tasking and multiple jobs - Agency's focus on purpose-driven brands - Role in media buying, research, and ad strategies - Freelance work in SEO and content marketing - Creating a blog to help small businesses get online 2. Changes in retargeting capacities after iOS 14 - Advertisers more mindful about consumer data - Focus on creating better ad content using AI 3. Using ChatGPT or other AI systems in daily life - Speakers advice to power users, including prompting courses and priming the chat - Caution against solely relying on AI-generated content - Importance of personalizing content through revisions - Surge in AI-generated content predicted 4. Benefits of AI in data processing - Collecting information that companies may already have gathered - Data prioritization - Using AI tools like ChatGPT - Trusting AI tools used - Analysis of a client's event survey with ChatGPT - Identification of common themes and pain points - Eliminating biases when analyzing data to create buyer personas 5. Introduction to AI in advertising - Prevalence of AI in advertising - Meta's new voice cloning technology - Debate on whether AI is making humans less intelligent - GitHub survey showing 92% of programmers are using AI - Encouragement to sign up for the daily newsletter for more AI news and information 6. Beautiful AI and Reclaim - Uses of Beautiful AI for presentations, reporting, and pitches - Features of Beautiful AI that automatically build presentations - AI scheduling tools like Reclaim for managing multiple schedules.Keywords:AI, Beautiful AI, Reclaim, workflow, task, Chat GPT, AI systems, purpose-driven brands, media buying, Facebook, research, ad strategies, SEO, content marketing, retargeting, iOS 14, targeted audience, prompting course, personalizing, AI-generated content, mindful use, data processing, Google Analytics, surveys, bias elimination, buyer persona, marketing strategies, Advantage Plus, historical conversion data, Beautiful AI presentations, Reclaim scheduling tools, Meta, voice cloning technology, human intelligence, GitHub survey, daily newsletter.

In this episode of the 2X eCommerce Podcast, we have the pleasure of welcoming two accomplished experts in the field of media buying at scale for 8 to 9-figure brands, primarily on the Meta platform: Blake Pinsker and Torii Rowe. With a wealth of experience under their belts, they have worked with renowned brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Their expertise and insights have propelled these brands to new heights in the ever-evolving world of e-commerce.When I was pre-recording this episode with Blake and Torii they mentioned something that stuck with me, which was that they want to burst the myth that Meta Ads no longer work. They went further on to say that the reasons social advertising media buying might not be working is down to one or both of these reasons, 1/ There is inadequate product/market fit2/ Marketers are losing a lot of event data (up to 80 per cent) on meta advertisingWhy You Should Listen to This Episode: Get in on some Secrets of Powerhouse Brands: they share insights into the strategies and success stories of top brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Discover how these brands have achieved remarkable growth and learn from their experiences. Crafting Brand Bibles for Creative Excellence: Explore the importance of brand bibles in creating a strong and consistent brand identity. Blake and Torii discuss the essential elements of brand bibles and how they contribute to effective storytelling and customer engagement. Mastering the Art of Creatives: Delve into the world of creatives and discover the winning formulas for creating captivating ad content. Learn the secrets behind compelling hooks, messages, and copy points that drive direct response and maximize conversions. Unleashing the Potential of App Stack: Get an insider's view on the must-have tools and technologies for successful media buying. Blake and Torii share their go-to app stack, highlighting the platforms that have proven instrumental in achieving optimal performance and scalability. Decoding What's Working: Stay up-to-date with the latest trends and strategies that are driving results in the ever-evolving media buying landscape. From effective budget allocation to innovative retargeting approaches, gain valuable insights that can elevate your e-commerce business. If you're looking to get a scoop on how to go about smarter media buying on meta, then pay attention.So without further ado, let's get started!----------- SPONSORS: This episode is brought to you by:Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. TreydThe 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

In our new episode, I will talk about the news of the week, about the inevitable future of Meta's shop ads and the newly arrived transaction fees, the removal of aggregated events, about your burning questions, and lastly, about some of my freelancing diaries experiences.

In our new episode, I will talk about the news of the week, about my discussion with Facebook representatives about the recent fiasco, about Advantage Plus's upcoming features, about the recent AI developments that concern Facebook, about your burning questions, and lastly, about some of my freelancing diaries experiences.

In our new episode, I will talk about the news of the week, about using Advantage Plus and the Crazy Method for successful ad campaigns, about the new Midjourney AI, about Meta's new funding opportunity, about Meta's recent changes towards advertising to teens, about your burning questions, and lastly, about some of my freelancing diaries experiences.

In our new episode, I will talk about the news of the week, about Advantage Plus campaigns, about Meta's Advantage Plus funding opportunity, about why I share my knowledge with all of you, about the USA potentially banning Tiktok, about your burning questions, and lastly, about one of my freelancing diaries experiences.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we have an all-time classic episode that features Meta's Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. https://trueclassictees.com https://meta.com True Classic's Secret? Electric product market fit, and Meta Ads - proving that the golden scale days of Facebook Ads are far from over. Whether you're a brand just starting out, or a high-growth, omnichannel juggernaut like True Classic, this podcast is filled with excellent insights about how to get traction on Meta Ads, and how to scale to 6 figures a day. We cover: “The Why” behind Meta's Performance 5 and why every brand needs to have these 5 boxes checked Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to scale) True Classic's creative formula, and how to pair it down when you're just getting started. Selling the transformation, not the product, and lots more… On with the show…..we've got Meta on the line! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

This week I sat down with the absolute OG of Facebook (Meta) Ads Jon Loomer! Jon has been the original fountain of knowledge for the Media buying community since the very early days of Facebook ads - he has published over 1000 blog posts helping marketers to navigate the fast-changing world of ads, and run a community of advanced Facebook marketers who he supports in getting the best from the platform. We talked about some of the exciting changes on the platform: - 28 day click attribution- Value-based delivery- Advantage Plus and how it's working- Using landing pages for more accurate tracking- The inherent biases of the algorithm - How the media buying landscaping is changing and the drawbacks of automation - Why talking to people at every stage of the funnel is STILL important- Jon Loomer's experience with TikTok so far - and why he is bullish about the platform Find Jon Loomer at www.jonloomer.comOr on TikTok at https://www.tiktok.com/@jonloomer

New York Giants - Why recent Playoff history gives the Giants the Advantage. Plus, Injury Report Updates and more news.Online Big Blue Bringing you the Best in New York Giants Sports talk and entertainment!While I am a huge New York Giants fan I base my opinions via “status”. I look at statics, analytics and review game film. I spent over 25 years off and on working in the sport for Two NFL teams, Two AFL teams and two known worldwide networks in their NFL Divisions.You may not agree with my “take”, but rest assured I researched and sometimes even reached out to former NFL contacts before I based my conclusion.Some call me a homer, some say I am mean and hate the New York Giants, but I love my team and the sport! I just want to provide fact-based information in a timely matter and let you the New York Giants fans draw your own conclusion!Follow us on Twitter at https://twitter.com/OnlineBigBlue1#newyorkgiants #NYGiants #GiantsSupport the show

Subscribe to DTC Newsletter - https://dtcnews.link/signup How did this year's BFCM stack up to our expectations as well as to last year? Team leads from Pilothouse's Meta Ads, Tik Tok Ads, and Amazon Ads join us for a roundtable discussion on: ROAS up, strong revenue on decreased spends Cost Cap and Advantage Plus dominance on Meta Why momentum matters massively with BFCM Work with Pilothouse? ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Advantage Plus to nowa opcja w reklamach na Facebooku. Dzięki tej opcji sztuczna inteligencja pozwoli Ci docierać do najlepszych grup odbiorców na zupełnym automacie.

After IOS 14.5, Meta lost so much data. The good news is this platform is now reinventing itself. Their new campaign type utilizes AI to produce incredible results.In this episode, Jordan talks about the new advantage plus shopping campaign on Facebook and some of the best practices to do in this type of campaign. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYour interest audiences, your look-alike audiences, and all these little things that everyone loves to talk about are not that big of a deal. Let Meta do the targeting for you and find your ideal customer.Put in the people who have converted for you on Meta, and they'll create whatever look-alike they can, based on that data.Make sure that you've got a lot of data to feed to them. The more data, the better.Use purchase as your conversion event.Add your desired location targeting.30% budget cap is recommended for your existing customers and the rest of the budget is going to be put towards people who don't know about you.You've got to focus on your offering and your creative, not on targeting.In most cases, you've got to do a 7-day click and a 1-day view for attribution. Most of your customers are going to take a few days before they purchase your product and not everybody immediately clicks on your ad.You can take suggested ads or you can take creatives that have worked well in the past or currently are performing and test them there.You can take a look at an audience performance breakdown.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Laura Dyrda talks about what's new in the Payer industry.

Noticias semanales sobre Social Media y marketing digital del 28 de febrero al 6 de marzo de 2022 en menos de una hora. La mezcla ideal de noticias y análisis para esas juntas y pitches con jefes y clientes. Aprobado por Spotify. Anfitriones: @allan05 y @angelbc.No te pierdas de leer todos los enlaces comentados en los Moments de nuestra cuenta de Twitter.Hoy presentamos:- Twitter prepara una pestaña de podcasts- Facebook dice adios a Campus, su versión del Facebook original- Cambios al algoritmo de pagos... de Uber- Instagram ya tiene captions automáticas- Adios a la app de IGTV- Disney+ tendrá un plan más barato con anuncios- TikTok expande la duración de sus videos a DIEZ MINUTOS- Que hacer si te hackean tu cuenta de Facebook- Amazon cerrará 68 tiendas físicas, pero no hay motivos de alarma, ojo- Como descubrir contenido falso en videos- El fraudulento mundo de los productos milagro digitales- ¿Qué es el Advantage Plus de Facebook Ads? (Spoiler: no es lo que crees)- El más reciente pánico moral cortesía de TikTok See acast.com/privacy for privacy and opt-out information.

Some advertisers have seen the Advantage Plus campaign creation method when setting up a conversions campaign in Ads Manager. It's actually been rolling out very slowly for the past several months. Is this a big deal? Does it offer significant benefits? Let's break down what we know...

Welcome to Property on Fire, on this episode..... Learn about the exciting opportunities that lie ahead for commercial to resi with the new GPDO. Learn what to look for and which types of buildings you should be looking for NOW! A few nuggets on how to look outside the box as well. You'll hear a Leading Homes update: As the 22-flat site in South Devon awaits building control sign-off, the team have just completed on the land at Westward Ho! and are preparing to build 14 bungalows. Listen to future episodes to see how work progresses here. The new GPDO is expected in July of this year, on this episode Ian runs through the expected changes to use Class E and how you can use this knowledge to really "UP" your property game. As well as a peek in to the changes, Ian will explain how "options" and "subject to" could be your best friends in the not too distant future. For more on Class E, see this page: https://www.planninggeek.co.uk/use-class/use-class-e-commercial-business-and-service/ (https://www.planninggeek.co.uk/use-class/use-class-e-commercial-business-and-service)/ Also on today's show, Estate Agents aren't "getting away lightly" on Ian's Rant! To SEE the progress of the Leading Homes sites, Ian posts every single day on the following social media pages: https://www.linkedin.com/in/iancwalmsley/ (https://www.linkedin.com/in/iancwalmsley/) https://www.facebook.com/Ian.C.Walmsley (https://www.facebook.com/Ian.C.Walmsley) https://www.instagram.com/ian_walmsley/ (https://www.instagram.com/ian_walmsley/) ________ A regular podcast from your host Ian Walmsley. Join him every week for a dynamic podcast with Ian and his guests on how to seize the opportunities out there before others do!  You will learn about planning from a developer's eye, you will benefit and learn together from the mistakes that Ian makes. He is very grateful for the opportunities that he has had and would love to share these with you. ________ ABOUT THE HOST Ian Walmsley  is a third-generation experienced developer who loves Planning. Referred to as a ‘Walking Encyclopaedia' by a mentor he developed a passion for planning in 2015 having got fed up with inaccurate information on some websites as to what was possible with property or land that he was looking to develop. In 2017 he set up the site ‘Planning Geek‘ as a way to inform others as to the possibilities of using permitted development rights on both domestic and commercial property. This has now grown to cover many other aspects of planning, giving plenty of ‘wow' moments. To the best of our knowledge, It is now the largest planning website in the UK, apart from the national planning portal. He now speaks around the UK at both property meets and with mentorship groups as a developer/planning geek. As a developer with his company, Leading Homes, he has 40 dwellings under construction with a further 50 plus in legals or pre-construction. The one thing he is not is a Planning Consultant – he is a Planning Geek – although a chartered town planner said ‘Ian knows more about planning than most planners!'. He is simply ‘A developer who loves planning'. As a result he has nothing to sell from his talks, which is always a refreshing change!   CONTACT METHOD Podcast website: https://propertyonfire.co.uk/ (https://PropertyonFire.co.uk) Podcast email: ian@propertyonfire.co.uk Ian's official website: https://ianwalmsley.com/ (https://IanWalmsley.com/) Facebook: https://facebook.com/Ian.C.Walmsley (https://facebook.com/Ian.C.Walmsley) LinkedIn: https://linkedin.com/in/iancwalmsley/ (https://linkedin.com/in/iancwalmsley/) Leading Homes: https://lleadinghomes.co.uk/ (https://LeadingHomes.co.uk) Planning Geek: https://planninggeek.co.uk/ (https://PlanningGeek.co.uk) Planning Geek Facebook Community: https://facebook.com/groups/planninggeek (https://facebook.com/groups/planninggeek) DISCLAIMER The views, thoughts and opinions...

Conversation with Chad Ingram RE/MAX Advantage Plus, Broker/owner talking about Real Estate now and near term and his vision for the near future. --- Send in a voice message: https://podcasters.spotify.com/pod/show/aj-zaki/message

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