Podcasts about automation wolf

Matthew Hunt is a Serial Entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs. His extensive experience of over a decade of helping B2B companies succeed in sales and marketing has driven him to create several 7-figure businesses and he's just getting started! His company, Automation Wolf, is known for helping clients generate a full month of LinkedIn content in just one hour per week. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Matthew Hunt: Website: automationwolf.com Twitter: https://twitter.com/matthewhuntme Instagram: https://www.instagram.com/mjhunt/ LinkedIn: https://www.linkedin.com/in/matthewhuntme/ Facebook: https://www.facebook.com/matthewhunt

Matthew Hunt is a serial entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs. His extensive experience of over a decade of helping B2B companies succeed in sales and marketing has driven him to create several seven-figure businesses, and he's just getting started. His company Automation Wolf is known for helping clients generate a full month of LinkedIn content in just one hour per week.Click here to subscribe to The Sell My Business Podcast to save time and effort.SELECTED LINKS FOR THIS EPISODEprexie@podcastvirtuoso.comAutomation WolfMatthew Hunt (@matthewhuntme) / TwitterMatthew Hunt (@mjhunt) • Instagram photos and videoshttps://www.facebook.com/matthewhuntMatthew Hunt - Founder - Automation Wolf | LinkedInThe Deep Wealth Sell My Business PodcastCockroach Startups: What You Need To Know To Succeed And ProsperFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy CallContact Deep Wealth: Tweet @JeffreyFeldberg LinkedIn Instagram Subscribe to The Deep Wealth Podcast Email podcast@deepwealth.com Help us pay it forward by leaving a review.Here's to you and your success!

Steve sits down with Matthew Hunt, Founder of Automation Wolf, a communications and demand generation company which helps busy B2B founders/CEOs create all their LinkedIn content in one hour each month.Matthew has built three B2B profitable companies in the last 13 years and has been hired by hundreds of businesses to help them implement his marketing and sales strategies. Some of these companies include RE/MAX, Valvoline, FedEx, Chef's Plate, League, and TouchBistro.Listen in as Matthew breaks down his ultimate B2B demand generation system, which he calls the “three-pillar system”. This involves creating short-form, long-form, and controlled-form content to develop the know, like, and trust factor among those who come across your brand.Matthew also discusses “content networking”: creating content through interviews, summits, and other avenues that allow you to promote other thought leaders and industry experts while bolstering your own credibility as a brand.Connect with Steve and Matthew on LinkedIn.

- focus on community and trust over leads and sales- demand generation over inbound or outbound- become the a talent scout vs the talent- How to create more value to build trust among your audience- What is a linkedin match audience?Bio and Information: Matthew Hunt Matthew Hunt is a Serial Entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs. His extensive experience of over a decade of helping B2B companies succeed in sales and marketing has driven him to create several 7-figure businesses and he's just getting started!His company, Automation Wolf, is known for helping clients generate a full month of LinkedIn content in just one hour per month.Contact for Matthew Hunt https://www.linkedin.com/in/matthewhuntme/https://www.instagram.com/mjhunt/https://twitter.com/matthewhuntmehttps://www.facebook.com/groups/695684507589801/?source_id=101556757874610  The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

Matthew Hunt is a Serial Entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs. His extensive experience of over a decade of helping B2B companies succeed in sales and marketing has driven him to create several 7-figure businesses and he's just getting started! His company, Automation Wolf, is known for helping clients generate a full month of LinkedIn content in just one hour per week. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Matthew Hunt: Website: automationwolf.com Twitter: https://twitter.com/matthewhuntme Instagram: https://www.instagram.com/mjhunt/ LinkedIn: https://www.linkedin.com/in/matthewhuntme/ Facebook: https://www.facebook.com/matthewhunt

Your host, Deirdre Tshien, talks with Founder, Coach and Speaker Matthew Hunt who helps busy B2B CEOs scale their leads and sales with invisible marketing funnels and demand generation You can connect with Matthew at https://automationwolf.com/ (https://automationwolf.com/)

Automation Wolf: https://automationwolf.com/Matthew Hunt LinkedIn: https://www.linkedin.com/in/matthewhuntme/

Matthew Hunt is the founder of Automation Wolf, a company that supports B2B founders and CEOs to develop snackable content that keeps them top of mind and stay consistent in prospects' newsfeeds; while also bridging the gap between short and long-form content. Matthew Hunt was an ashamed introverted dyslexic but has turned himself into a successful extroverted dyslexic entrepreneur. He built 3 B2B profitable companies in the last 13 years all built on the back of smart marketing & sales. Matthew has worked with 100s of companies (large & small) to help them implement marketing & sales strategies. To name a few, he has worked with RE/MAX, Valvoline, FedEx, Chef's Plate, League & TouchBistro. Matthew knows that no one likes to be marketed to, or sold to, especially prospects. In this episode, he shares his 4 stage demand generation marketing strategies to drive pipeline growth. Insights he shares include: Commonly held beliefs that do not help demand generation marketing strategiesWhy you need to own the relationships more than great marketing and copywritingHow Matthew defines demand generation marketingHow to get personal with people in the post-pandemic world we live inHow demand generation and creating community works better than inbound or outbound marketingWhat could community look like for a businessWhy Matthew recommends every business consider hosting a virtual summitDoes demand generation work for all types of businessesWhat do demand generation marketing strategies hinge on and what does it entailWhat metrics to use for demand generation marketing strategiesand much much more ....

In today's episode, Stacy and Curtis chat about how to properly make human connections with your contacts in order to successfully pitch them. Curtis and Stacy break down the importance of press releases, dialing in your journalist contacts, and pitching them properly. As the Principal of Automation Wolf, Curtis has worked in the media landscape and breaks down the PR space for us.

In today's episode, Stacy and Matthew chat about B2B business strategies that can better secure leads and demand through social platforms. Matthew Hunt has run thousands of marketing campaigns for hundreds of B2B companies. He's now the founder of Automation Wolf and coaches company CEOs, marketing directors, and other entrepreneurs.

Shahin Hoda chats with Matthew Hunt, Founder at Automation Wolf, about the importance of building communities. Most available advice is high level, ambiguous and lacks practicality. Matthew joins us to explain how to practically approach building B2B communities. Matthew Hunt is a serial entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs. His extensive experience of over a decade of helping B2B companies succeed in sales and marketing has driven him to create several 7-figure businesses and he's just getting started. Join the Slack channel: https://growthcolony.org/slack

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder of https://automationwolf.com/ (Automation Wolf), Matthew Hunt.  Automation Wolf, based in Toronto, Canada, works with B2B entrepreneurs to create all of their social media in a single hour. Matthew Hunt shares that busy entrepreneurs never have enough time – and that his company saw a need they could fill. They help these busy business owners consistently post on social media such as LinkedIn in a short form, snackable way. Matthew shares that they pull micro content from an hour long meeting he and his company conduct with their clients. This single hour of answering questions and talking about their business can offer months of evergreen content to post on their platforms.  Matthew also shares that consistency is required in order to get your audience to know, like, and trust you. Automation Wolf utilizes three pillars of different types of content; short form, snackable content, long form content, and controlled form content. Not any one of these types of content is enough to see your business transform, but the combination of these pillars with consistency will build your audience's relationship with you. You don't get transformation until you demonstrate your abilities via long form content. Controlled content is all community focused – own the relationship and encourage your audience to engage with you. This is how your audience will begin to trust you.  The problem, Matthew shares, is that not many entrepreneurs have the time for this. One way to get started is to hold a once-monthly event you conduct for your community. Run a poll and see who signs up – they don't even need to attend live. An event is an amazing way to get your audience to like you through long-form content. Matthew describes each pillar as corresponding with know, like, and trust; short form content is helping your audience get to know you, long form content will get your audience to like you, and controlled content will help your audience trust you.  But who do you invite to your event? Find a way to get yourself ‘in the room' with those you're trying to target – virtually or otherwise. Run a mastermind event, break bread, don't pitch, and you'll fastrack earning authentic trust from your target audience. The bottom line? The byproduct of strategizing the know, like, and trust process will result in leads and sales. Don't aim for sales, aim for trust and community.  Want to learn more? Check out Automation Wolf's website at https://automationwolf.com/ (https://automationwolf.com/).  Check out Automation Wolf on LinkedIn at https://www.linkedin.com/company/automationwolf/ (https://www.linkedin.com/company/automationwolf/).  Check out Matthew Hunt on LinkedIn at https://www.linkedin.com/in/matthewhuntme/#experience (https://www.linkedin.com/in/matthewhuntme/#experience).  Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

Matthew Hunt is a Serial Entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs. On today's podcast James dives into Matthew's extensive experience of helping B2B companies succeed in sales and marketing has driven him to create several 7-figure businesses and he's just getting started!His company, Automation Wolf, is known for helping clients generate a full month of LinkedIn content in just one hour per week!----------------------Watch the episode on YoutubeReady to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFind Automation Wolf here: www.AutomationWolf.com

In this podcast episode, we interview Matthew Hunt, Founder of Automation Wolf, a company that supports B2B founders and CEOs create snackable content to develop personal brands on LinkedIn.  Matthew shares the process of how the team at Automation Wolf work with founders and CEOs to develop snackable content that keeps them top of mind and stay consistent in prospects newsfeeds; while also bridging the gap between short and long-form content.  He also shares why it's important to encourage CEOs to get involved in social media, how honest you should be in your posts, and his views on how broad the social marketing effort should be across a company. 

Matthew Hunt knows that no one likes to be marketed to, or sold to, especially prospects. After scaling and exiting 2 search marketing agencies, he's committed himself to teaching busy B2B CEOs how to more easily scale leads and sales with less effort, less time, and less money. His company, Automation Wolf, is known for helping clients generate a full month of LinkedIn content in just one hour per week. This was super fun and inspiring. You definitely want to listen to every minute and enjoy Matthew's take on things. Check out Matthew at https://automationwolf.com Connect with Matthew on LinkedIn here: https://www.linkedin.com/in/matthewhuntme/ This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr!  Want to ensure real privacy online? Check out ExpressVPN and keep your online life protected. 

Matthew Hunt - Automation Wolf Matthew Hunt is a Serial Entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs. His extensive experience of over a decade of helping B2B companies succeed in sales and marketing has driven him to create several 7-figure businesses and he's just getting started!  His company, Automation Wolf, is known for helping clients generate a full month of LinkedIn content in just one hour per week.  http://automationwolf.com (automationwolf.com) www.marlanasemenza.com Audio : Ariza Music Productions Transcript : Vision In Word Marlana: Matthew Hunt is a serial entrepreneur, business to business sales and marketing expert coach. As the creator of several seven figure businesses, he's just getting started. His company Automation Wolf is known for helping clients generate a full month of LinkedIn content in just one hour per week. Welcome, Matthew. Matthew: Hey! Thanks for having me. Marlana: So, you know that I create images for clients to use in their branding. But you're gonna talk to us a little bit today about what to do with them.  Matthew: Great!  Marlana: So first of all, let me ask you this, because I know LinkedIn is your thing. Why do you think LinkedIn is so overlooked? Matthew: I don't wanna say that this is probably a terrible essay, but I guess at a social media, it's probably the ugly, redheaded stepchild that nobody wants to pay attention to. However, if you're in b2b, it's really the greatest opportunity. In fact, anything that you care about, if you care about your career in any way, I think LinkedIn is a great opportunity. And it's even a greater opportunity due to timing. So, a lot of times when you're in social media network solver catching the wave at the right time. For example, my first agency, I caught the wave around search engine optimization and search advertising in general. So, I started way back, I started learning how to do in 2007, and started the agency in 2010, and I got to ride that wave for a good four or five years before it got a little more sophisticated. Then in 2014, I caught the Facebook one, so, there's organic, free traffic, and then there's the paid advertising, it was early, and people are still figuring out the ads, and cheaper, got the ride that wave. Then in 2017 I discovered the LinkedIn one and we're still going with the LinkedIn one. So, what's so great about LinkedIn is that it is a social media network, just like any other social network, so it has a focus of being for professionals. But what's so magical about it right now is that they have 700, 800 engaged users logging in, but only 1% of people post. So, what that means organically is there's a huge amount of eyeballs there, but not enough content inventory, and so if you just post on LinkedIn, you get a lot of reach, the challenge is with all the other social networks are so noisy. Now, it's very hard to get recognized organically, unless you already are a celebrity or a micro celebrity, or an influencer in some way already, have a following for people to pay attention to without having to pay to play. And so, in the sense of free earned organic attention and eyeballs on what you do, LinkedIn is a great place to be right now. Marlana: And you know, one of the things that I've learned about LinkedIn is that a lot of people may see your content, but not many people necessarily. You may not know that they've seen it. And I only say that because I have had people come to me, weeks, months, whatever, after the fact and say, yes, I've been following you and love what you're posting in this net, I would have never known because they don't like it. They don't comment on it. They don't do any of these things. But they're seeing it. Matthew: Yeah, they're secretly creeping it, and you got to remember that the algorithms

Matthew Hunt built and sold two agencies over the past decade. Automation Wolf is his third iteration. In his second agency, after losing almost two years of momentum because he never “got around” to marketing his own business, he hired another marketing agency to promote his agency. Although he was not completely satisfied with the result, he says, “80 percent done is better than not done at all” and his agency finally gained momentum and grew. In this interview, Matthew explains his understanding of what a lot of agencies don't understand – that clients are “not looking for a do-it-yourself model or a done-with-you model” and “not looking to coach-and-consult it.” He claims, “They're looking for done-for-you model.”  Matthew believes that most agencies should probably not be trying to do for themselves what they do for their clients. He has found that webinars, epic inbound-outbound marketing efforts, and labyrinthine Rube-Goldberg-machine sales funnels don't work. He proposes that the most important website component for agencies with under a million dollars in annual revenue is a “ten-minute amplifier video,” where the owner-founder (usually an agency's best salesperson) articulates the transformation the agency can provide for its clients. Skip the blogs. Skip the podcasts. The abbreviated VSL (video sales letter, which Matthew says needs to be “done right”), social proofs of success (before-and-after reports, analytics screenshots, and brief descriptions of how the agency effected change), a scrolling list of customer testimonials, and the price are all a smaller agency needs to drive business. The goal is to get as few leads as possible but to get pre-qualified, pre-sold leads and to close them all.  As it grows, the “filter” for an agency is not how much money it will take to scale, but how much time you can put into it. Matthew holds that low effort, high-impact demand generation is the most effective way to generate business. He recommends connecting with clients and potential clients on LinkedIn and posting helpful, short-form (snackable) content to build relationships and entice potential customers to the agency's VSL. Matthew says, “People only buy from people they know, like, and trust, and no selling can be done until you actually establish trust.” He then goes on to say that the biggest mistake many people make with inbound and outbound is they're always trying to sell too early.” Matthew discusses the challenges an agency faces in building an agency team and a “referral engine” and the strategies he has employed to move his agency quickly through the phases of startup . . . stay up . . . and scale up. He can be found as Matthew Hunt on LinkedIn or on his agency's website at: automationwolf.com. ROB: Welcome to The Marketing Agency Leadership Podcast. I'm your host Rob Kischuk and I am joined today by Matthew Hunt who is the founder at Automation Wolf based in Toronto Ontario, welcome to the podcast, Matthew. MATTHEW: Thanks, Rob. Thanks for having me. ROB: It's excellent to have you here. Why don't you start off by giving us the rundown on Automation Wolf? What is your sweet spot? MATTHEW: Automation was created because it was one of my own problems. I wish I had had this service when I built my first two agencies. Most agencies, at the end of the day, suffer from what we call the cobbler's kid goes with no shoes syndrome – where they're so busy taking care of their team and their existing clients that they never get around to doing their own marketing. I remember my second agency, so this is my third agency. I've had two that I sold in the last ten years and built – this is the third one. But my second one, I remember losing almost two years of momentum because I kept thinking we were going to get around to doing our own marketing. Finally, after two years, I finally bit the bullet. I hired another agency to do marketing for our marketing agency. It wasn't done perfectly, but I'll tell you something – 80 percent of done is better than not done at all. So even though I didn't think it was perfect and it wasn't exactly what I wanted, it provided so much momentum. That's when we really started to grow, so sometimes you just got to do it. ROB: What was the lag time from pulling the trigger to impact? Because there's kind of some shortcuts . . . there's some cheats . . . there's some fast forwards you can do and then you really have to do the work and build the engine, right? MATTHEW: Yeah, totally. What's really interesting is another thing a lot of marketing agencies tend to make mistakes with is they think what they do for their clients is what they should do for themselves. Nothing could be further from the truth. I spent a lot of time doing a lot of inbound marketing and then even trying outbound marketing. In general, both were pretty epic failures for my agency. Same thing with webinars or doing other things like this . . . they really did not produce the results that I was after. I would say that's the case for most marketing agencies. They can't understand, or there's two things – one is it becomes sort of, for lack of better vocabulary, but of a mind eff because it works so well for your clients, but then it doesn't work for you. The second thing, right? You're like, “Why is this working for clients but my own damn agency, it doesn't work for.” The second thing is a lot of times the thing that they do for their client isn't the right thing for them because they're not – they shouldn't be using the same filter, The filter you should be using for your own agency is really a different question than the money question. That's usually what people are asking, like “What's the ROI and how much money can I throw at this thing to scale this thing up?” That's not the real problem for them. The real problem is time. How much time can you provide? What you want to look at is, “What is the thing that we can do as an agency that is a low effort but yet high impact? That's the first thing. So, to get things in the right order. Once you use that as a filter, what you're going to discover is, it's much like growing up as a kid – if you've ever raised kids. I've got 3 of them myself now. But they have to learn how to sit up first before they crawl. Then they learn how to crawl and then they learn how to walk, and then they learn how to run. Then, when they get to be – my kids' age now is teens, they start to do backflips off the back shed of the house and you go, “My god! Get off the shed! Why are you on the roof?” Right? But that's a good problem to have. That's one filter. The next thing is really understanding. You know how your ideal clients actually buy and where your best customers come from. Once you understand that, then you start making the right marketing decisions. A lot of agencies, what they don't understand is their clients don't actually want to know how to do something – they're coming to you because they're not looking for a do-it-yourself model or a done-with-you model. They're not looking to coach-and-consult it. They're looking for done-for-you model. They're also busy as well, too. In general, the first thing that most agencies need to do is get their ten-minute amplifier video on their website that explains what sort of transformation they provide for other people. The reason why you want to do this – some people call the VSL, but a VSL is way too long. If it's more than ten minutes, it's too long. That's the first asset you need because, what it does, it multiplies you. Usually, who's the best salesperson in your organization? Yeah, usually owner-founder. If you can create your signature system and you can clearly articulate the transformation that you provide for people – from the before and after state that they're going to receive – in ten minutes or less and you don't gate the video, people will watch it and they will fill out your contact form and you've already done the demo. So, then you're only getting people . . . and you should put the price in there too and that is the only thing you need. And if you're a marketing agency that's under a million dollars per year, if you do anything else besides that VSL and a whack of testimonials down below, you are totally wasting your time. Do not do anything else. Do not blog. Do not create a podcast. Do not. You do not get to collect go and collect your two hundred dollars. That is where you need to start. If you haven't done that, that's the only thing you need to do. Then you need to find a way to get people to that VSL. Getting them there is not as hard as you think. You don't need as many people as you think either, because the goal is not to get lots of leads and fill your calendar with loads of leads. The goal is to get as few leads as possible but close them all. And have them pre-qualified before they get there, right? And if you can have them pre-qualified, pre-sold, then the time that they get to you – you can suck at sales and you can charge more. Because you shouldn't seem like everybody else – which is like all your other competitors – which is probably a sea of sameness. If – just go ahead and do this – please type in digital marketing agency of any kind that you want. You go and do this right? Go to Google right now, I dare you to pause this and go and look. I want you with it, quickly go and look at all the digital marketing websites from city to city to city, from service offer to service offer – you all look exactly the freaking same. Then I dare you to go and look at your Google analytics or whatever analytics tool you want to look at and look at what is the average time on your website. It's probably a minute. What do you think all this other stuff is doing for you at the end of the day? I know you sell this as a service – to blog and create content and to run ads into having these epic crazy labyrinth funnels that one thing triggers to another thing, which triggers this email, and this triggers this upsell, in this downsell and ends up turning into this giant Rube Goldberg machine which is totally cool. Don't get me wrong – I am wowed by it. It is awesome and there was so much work into it, but it didn't do anything for you. It didn't create any transformation. It didn't help you, except for create a whole lot of noise, a whole lot of effort, and provided very little impact for you. So, these are some things I want you to consider. The other thing I want you to consider is usually when you're focused on inbound and/or outbound, it's very, very small thinking. It does not leverage what you have already created because most agencies, right, or businesses, begin organically and grow out of referrals. The business grows, which is awesome. But what happens is the business grows and you get some people on payroll and then you have mouths to feed and mortgages to cover and it starts going, “Oh, crap! This is a serious business!” And then you go, “Oh, a client left.” Or, all of the sudden you have a bad month or Covid hits and shish hits the fan and you're like, “I need a consistent way of getting business,” and so you think the solution is . . . more leads. You're like, “Hey, that worked for my clients and B2C. We sent the gym or the dentist or the lawyer the whatever more business and they're loving it. This is going to work for my agency too.” And wrong. It doesn't, you don't need leads, what you need is a consistent way of getting more referrals and staying top of mind with your existing clientele, with your existing partners with, your existing network at the end of the day, without coming across as being salesy or sleazy because nobody likes to be marketed to. Including you, right? Marketers are the most jaded people in the world, right? Nobody likes to be sold to – so it has to feel invisible. So, if it has to feel invisible, it has to be low effort but high impact. Well, what do you do? What I usually recommend is that you look at doing something called Demand Gen. Demand Gen is just a simple way of saying putting helpful content out there that makes people more awesome and gives you the ability to do one to many selling, ideally to your existing warm network. Now, if you're going to do that, a great place to begin is emailing them if you have a list with your database but more ideally, that feels like marketing, a better thing to do is make sure you're connected with them on a place like LinkedIn and then publish little short snackable content on LinkedIn where they go. They don't go to LinkedIn to consume long-form content or read articles or blogs they go to LinkedIn because they treat it like any other social media network and they're in the mindset to discover, maybe learn something very quickly, and/or most likely procrastinate before and after meetings, right, is what they're doing. If you do, that your warm network will see you being helpful and will keep you top of mind. Then they continue to send you referrals. Good things happen and more opportunities come up because, at the end of the day, people only buy from people they know, like, and trust. No selling can be done until you establish trust. So, the biggest mistake that people make with inbound and outbound is they're always trying to sell too early. It's they're eager beavers, right? ROB: So, we poke in tactically a little bit on LinkedIn. Obviously, strategy level makes sense. Tactically, you get all sorts of advice all over the map. You have your brand page. You have companies developing entire initiatives around getting their team to share their brand content. Sometimes there's just the founder as a salesperson in an authentic way. What kind of mix of activity do you see as effective? It seems to me it's a golden age in LinkedIn right now. I see nothing but opportunity there. But there's a lot of ways to waste time, too. MATTHEW: Totally. So, we have a system that we recommend agency owners follow. It's called the “ACES” method – to keep it simple. Basically, you're asking what kind of content do we create and what is most impactful, right? And how do we do this? Here's how you the ACES method – Authority, Connect, Engage, and Show. Authority is anything that you want to be known for, that you know really well, that you can share – where you can offer a tip and make people more awesome. Connect is anything that hits the heart, the gut, and/or the funny bone – comedy goes a long way. Engage is not necessarily always having to come up with the content – a lot of time you can ask your network, your community, your connections for advice to start conversations. Let them create the content for you to gamify a little bit. Why do you always have to be the one coming up with the content? The last one is Show. We don't tell, we Show. We don't want to come across as braggadocios, right? We don't want to be telling people and beating our chest about how amazing we are. What we want to do is give sneak peeks behind the scene. We want to show before-and-after transformations or screenshots of analytics and growth with a little tip of how you went about doing it. This positions you as an expert on what you're doing by showing. If you do that and then break it up into the different content formats – we've got video, text posts, images, and polls, and then pdf documents – those are basically the core types of content, because you don't know what people enjoy. Do a version of each. I only put a post out per day. That's how you stay top of mind. It's all about consistency, right? They can't trust you if they don't like you. They can't like you if they don't know you. So, step one is about being consistent. The biggest challenge is most people are inconsistent. We all know we've got to go to the gym on a regular basis and eat clean if we want to be fit, right? That this is not brain surgery. Well, it's the same thing with LinkedIn, you need the consistency. The problem is time. It's why most people fail. This is why we created one of our personal branding LinkedIn products. We created a product because this would solve this problem – where someone can spend an hour-and-a-half with us per month and we will create all of their social media, snackable content including for LinkedIn, and post it every single day. The way we do it is we record them via Zoom with the intention that snackable content is the lead domino which gets all the videos, and the videos that inspire all the text posts, the images, the polls, the pdf document carousels, etc., and then we post it for them. Basically, we created a product that allows people to look like they go to the gym every day and eat clean. Yet, they only have to go to the gym once a month for an hour and a half. ROB: It's like a filter for your social media. You just put the filter on, everybody looks good. You hinted at it and I'm curious. You said, you had your previous agencies. You sold them. You had one agency that came in and did things about 80 percent right, and then you started Automation Wolf. Number one, what led you to want to dive back into the fray and then start over again? Number two, what was that difference – the twenty percent between what was done for you and what you felt like needed to be done for others? MATTHEW: Great questions. I sold my shares in my second agency due to partner conflicts. Having partners is a very tricky ship to sail. When it works well, it's amazing. When it doesn't, it's like going through an ugly divorce. It's never fun. So, we went through our divorce and I was not finished with my mission yet on creating the business that I wanted to create. That's what sent me back to the fray now. We had an inbound marketing agency that we were a Goldspot, a Reseller of Hubspot, did PPC, did SEO. We were mostly focused on enterprise clients, mostly Fortune Five Hundred. Very successful agency, did very, very well. I was in a non-compete – to not able to do any sort of inbound marketing for two years – which is fine. When you sell your shares, that's the rightful thing that needs to come up – which led me to doing outbound. Yeah, it was like, “All right, fine. I can't do inbound. I'll do outbound.” So, I started the outbound agency. We basically sprayed and prayed. We basically spammed people on LinkedIn, used LinkedIn automation. We cold emailed you and did all kinds of stuff. Throughout that process, I quickly realized what worked and what didn't work. The reality was outbound sucks even more than inbound and works even less if you really want to piss the whole industry. Inbound is the same thing but when you do inbound and outbound, you're focused on the exact same market which is the 1 to 3 percent of the market that's in market right now. So, you can grow that way. Inbound, you don't feel it emotionally because you don't see all the nos. When you do outbound, you feel it immediately because everybody tells you how much they hate you in the process, right? What the challenge that I realized was – both are not the correct answer. The right answer is actually creating demand first so you can do outbound and inbound. You want to put them into an invisible marketing funnel where you're adding value first and creating demand. Once we switch around to being focused on that – wow! Magic happened. So, we focus a lot on personal branding on LinkedIn so you can connect with people and put them in a controlled environment where they can get to know, like, and trust you. You could do it through an interview series just like you're doing right now, you can do it through community, you can do it through all different ways. There's a lot of different tactics that do it. But, at the end of the day, all we're trying to do is take a group of people and put them in a controlled environment where it doesn't feel like we're marketing and selling to them. Then we can do one-to-many selling to them where they can get to know, like, and trust me and they can go across that trusto meter to like – ding-ding-ding-trust – that once they end up in our pipeline, they're presold. And this way we can suck at sales and we can charge more money. And that's basically the gist of it, at the end of the day, once you set up a system like that and use the right tactics in the right order, you're off to the races. The right order is always not based on money. It's based on your time. ROB: Yeah, it's certainly about kind of getting to that distinctive place. You mentioned you can do a ten-minute video but you've got to look different from the other thousand agency websites that people saw along the way. Peter Thiel put it differently in saying he likes to be a monopoly. You're talking about a way of being a monopoly in the eye of the buyer. When it comes time to buy, you just can't predict, that you can't time it. That ten-minute video, to me – maybe to some people that's a short video – that sounds like a lot. What is the structure of a good ten-minute video that introduces someone to an agency and starts to build that layer of trust? MATTHEW: That's a great question. There's absolutely a format to doing it. I'll tell you the format and the framework that I follow every single time that works like gangbusters. One is, your first thirty seconds should be a big giant epic promise. For example, when it comes to our LinkedIn services, ours is, “How to get new clients right now from LinkedIn, organically. I'm going to show you how to create all your LinkedIn content by only spending one-and-a-half hours with my team each month.” That's it. That's the offer, right? Something like that. The second part is, who it is for, and who it is not for? You can't be all things to everybody. It's really important that you niche down. That's the case. So, for us, we call it out, “Hey! We work with consultants, coaches, people who do B2B, B2B, SAS companies, and agencies. That's, “If you're in B2B and your audience is on LinkedIn, this is for you.” The next thing you need to do is tell them all the things that they want and that they've been lied to. It's really, really important that you shout out that they've been lied to because you have to absolve them of their problems. If you tell them it's their fault, they're not going to listen to you. But if you tell them, “It's someone else's fault that's lied to you,” then you're going to get their attention. Now that you have their attention, you start going through and describing their problems better than they can describe themselves. You need to hit the hot buttons, fears, frustrations, wants, and aspirations. Remember, if you can make it sound like you're reading their mind, you're saying the stuff they're thinking but they won't say out loud, you know you've hit the hot buttons. Once you've been able to describe their problems better than they can themselves, the next thing is to have counterintuitive thinking about what the problem is. It must be something that's new. So, if you'll notice me, I keep playing with this theme, ‘inbound sucks, outbound sucks, but demand gen is right' – here's the old way of doing things versus the new way right? We're playing constantly with FAQ's versus SAQ's, so, frequently-asked questions versus should-ask questions. You know when you discover a problem, the questions you ask to discover it are not going to solve it. You have to ask deeper questions to get there. This is why the five whys exists right? There's a whole system from this – “Why did that happen? Well. why did that? And why did this? Why did that? Why?” And then you get to the root cause of really what's causing the problem and if you can come up with this counterintuitive thinking that is different than everybody else's saying – Boom! That's called positioning and you are no longer in the sea of sameness. You are now unique. You are now monopoly like you said, right? Once you have the monopoly you need to have a very simple signature system that explains what it is that you do. I recommend that everybody have a three-pillar system. So, mine is short-form, long-form, community, which is tied to “know you, like you, trust you.” You have three pillars. Usually you have a three-step process for each pillar, so you have a three-by-three matrix. If you can clearly articulate the matrix, then you're good-to-go to get their attention. You clearly state what you're going to charge, so that it's not a surprise to anybody. Nobody should be coming into your marketing funnel who doesn't know what the approximate price is going to be. You don't want to talk to them. You want to spend a lot of time on repelling just as much as you were attracting. This way, by the time they get to you, they're pretty qualified. You didn't have to spend thirty minutes qualifying them when you could have used an automated ten-minute video to do so, right? Then, a sign of the only thing you need is some sort of social proof of success, of transformation – before-and-afters or a whack of testimonials on your site. If you go to my website today, it's a 1-page website with nothing else that you can do except watch a ten-minute video or read the endless scrolling testimonials that are there of our clients. The only thing you can do is reach out and connect to us, so you have no other options. There's nowhere to be confused about what to do. That business in twelve months has grown an agency from zero to over a million dollars of recurring revenue. ROB: That's solid. It sounds like you're at a price point where, if you're demonstrating results, it recurs at loops. You keep building. You scale the process. All of that clearly makes sense and you've kind of shorthanded. But if you really get down to it, in particular, what are some things you're doing differently this time, what you know? You built two companies before. What did you learn in those – obviously a partnership lesson, but outside of that – what have you learned that's different this time? MATTHEW: Less is more, right? Which we all know. Even this system here that we're doing on-demand gen – we just launch one service per year and perfect it. This last year, we perfected the LinkedIn content creation, demand gen system. It's awesome, man. It's perfect. It took a whole year. They do it really well. Next year, we're adding on a few more services. So, do one thing at a time. The one thing. I think there's a whole book on it – just the one thing, right? So, that's the big lesson – less is more. The next big lesson is, spend a lot of time on operations and hiring, on talent and training your talent, and supporting your team, right? You don't want to have false starts. Your team is everything, especially for an agency. Your highest expense is going to usually be people. People are difficult – more people, more problems. It's not like Biggie said. Biggie said, “Mo money, Mo problems.” It's not. It's more people, more problems, right? So, focus on really developing the team and understanding the team and understanding what that looks like and getting a lot of referrals. That next thing is, if you deliver what you say you're going to deliver and you even come close to coming to what you say you're going deliver, you will get referrals – and a ton of referrals. So, if you get the referral engine going, you get the team going, I would say that you've got a decent startup and a proof of model. The goal from a startup is to get to stay up and then from stay up is to scale up. I believe that you can do it in a three-year period. Usually, year one is startup. In my case, I even had year one as a false start, focusing on the wrong business – which is proof of model really, right? So, proof. So, it's one thing to sell it. It's one thing to keep it. It's a little bit of the balance of two. I was able to sell the cold emailing spamming thing because people want to buy that too, just like inbound. But ultimately it kind of worked. I wasn't really excited about it. It didn't focus on my unique ability. It didn't make me happy. I didn't go to bed going, “Oh, my god! That was a great day!”. It was like, “Oh, my god! I just spammed the world. I'm a fraud, right?” You know, you've got to love what you do, too. But once you get the right thing that people want to buy and then you can keep them, then you've got what's called proof of model and that's really your first year. The second year, and the way I'm looking at this is the first year is proof of model, the second year is getting up or the first years is about getting you out of operations – the day-to-day operations – so, that the second year, you can focus on marketing, selling, and talent acquisition. The third year is scale up that you can get you out of marketing, selling, and talent acquisition. Then once you're out of the third year you have the option at that point to keep it as a running asset because it doesn't take . . . you should only be attending the board meetings and a few other things or you have an asset that you can sell, right? Which is exactly why you bought the business or created the business. Whether you bought it or created it, that's it. If you can't do that in a three-year period, you're probably on the wrong track – you're probably spinning your wheels and not focusing on the right things. That's a very realistic and fair amount of time to build a great business. ROB: It's an interesting mirror that you talk about holding up with the spamming. There were some folks who were involved in starting Sales Loft, which is now a billion-dollar valuation company. Their first product was built around scraping and spamming LinkedIn, harvesting email addresses, that sort of thing. They had a million dollars in revenue around it and they threw the product away because it wasn't really authentic to them. They were selling a sugar high. It sounds like you've been in that world. I've seen the LinkedIn automation in the agency space. We've seen how many sugar high newsfeed optimizations, spamming, SEO, right? SEO used to be about tactics and ways to skirt the rules. We keep having to figure out how to be authentic if we want to build a real business. MATTHEW: It always comes back to the fundamentals. At the end of the day, most people think they have a sales problem or they think they have a lead-gen problem – but they don't. They actually have a community problem and a trust problem. If they made the measurement of the objective to build more community and to build more trust in that community, they would make very different decisions. Same thing, as well, to the mindset about forever business versus a short-term business – because one is focused on tactics and me-me-me-me versus you-you-you-you. Then the same thing even when it comes like creating content. You're very smart to have this podcast because you're focused on being a talent scout instead of being the talent. Being talent is actually really hard. If you look at the biggest and best and fastest-growing companies out there, they focus on two things – one, being a media company is really good talent scouts or two, they focus on the network effect. Okay, if you do that, you have epic growth really, really quick. The reason you have it is this. If you are a talent scout, then you become Tim Ferriss, Joe Rogan, Oprah. What are the experts of absolutely all? Okay. But what are they really good at? What are they really good at doing? Bringing in really interesting people, asking them really interesting questions to teach their audience what to look for and what to look out that builds trust. So then expert comes and goes, okay, and the law of transference passes all that expertise to those hosts. They're the ones who are the sticky ones that everybody is after going forward. They're building what's called a media company. Then those who take that media company flip it into these private communities -- something like real vision television – you name it. They then get the network effect, which is what Facebook is, and Youtube is, and Instagram is, that has exponential growth that it takes on its own life. Once you have the network effect and you have that ability of hosting where you built trust with the community basically – instead of calling it network, call it community – it's a deeper connection, you then have a license to print money – because you can go to that community you want and say, “What is the problem? What is it that you want to solve?”, go find the product or service and connect it with your community, and instantly print money. The end. If you ask yourself, instead, as a business and in B2B, “How do I create more community? How do I build more trust with this? How do I treat this as a forever business?”, you start making really different decisions about what you're going to invest your time and energy and money into at the end of the day. So, it's usually just that you're asking their problems. They're asking, “How do I get more leads and how do I get more sales?” It's a very surface-level question. It's a byproduct. A byproduct of community and trust is lots of leads and sales and rabid buyers who are ready to throw you money. ROB: But there's a lot of work ahead of that.  MATTHEW Yeah. ROB: Lots of good thoughts, lots of distilled knowledge from experience from building businesses, from scaling up. Congratulations on all of that. When people want to connect with you and with Automation Wolf, where should, they go to find you? MATTHEW: There's only two places you can find me – either on LinkedIn – you just search Matthew Hunt – or at automationwolf.com. You won't find me anywhere else. ROB: Yeah, and you can do like three things on the site – you can read the testimonials, you can watch the video, you can schedule some time. It's all pretty clean and simple, very good. Well thank you so much for that distillation of wisdom, Matthew. Good to connect with you. Thank you for sharing with the audience I wish you all the best.  MATTHEW: You too Rob. Thank you for having me. ROB: All right. Be well. Thanks.

On today's podcast, I am joined by Matthew Hunt of Automation Wolf to discuss how you can begin using LinkedIn to build a personal brand that aligns with your sales, marketing, and career objectives. By listening, you will learn why LinkedIn is the best organic marketing opportunity at the moment and how you can use it to achieve your business & career goals faster.  LinkedIn has become the place to produce content and build relationships for B2B marketing. It offers the highest organic engagement compared to other social media channels and the business nature of the platform makes it a natural fit for thought leadership content.  In this episode, Matthew offers several frameworks you can use to build your personal brand on LinkedIn - both by creating content and engaging with others.  We also discuss how to be able to consistently produce content, why short-form content is a key component of an effective content strategy, and how to go about finding low-effort marketing opportunities that can return a high ROI for your business.  Some of the Topics We Discussed Include: How to Approach Personal Branding on LinkedIn - LinkedIn is the platform for business professionals to be producing helpful content and stay top of mind with their professional network. Matthew offers 2 distinct frameworks for approaching personal branding on LinkedIn so that it aligns with your marketing & sales efforts. LinkedIn B2B Marketing - Matthew's top organic marketing platform currently is LinkedIn, and in this interview, he explains why LinkedIn presents such a great opportunity for B2B marketers. And how people can leverage this platform to not only market themselves, but actually build relationships with prospective clients that can lead to sales. Consistency in Marketing - Oftentimes people find it difficult to consistently create content because it is tough to prioritize it week after week with everything else they have going on. And, because there is a lot of competition and ego involved, people tend to be perfectionists. Matthew takes a completely different view on this - He explains why consistency (over production quality ) is one of the top factors in ultimately being successful with online marketing today. Finding Marketing Opportunities & Setting Goals - As a repeat agency owner with several successful exits, Matthew discusses how to find low-effort marketing tactics that can return the biggest results for your business. And how you can go about setting realistic goals for your marketing strategy to see if it is actually working (especially if you are just starting out). Snackable Content - Matthew is a big believer in short-form content, especially for social media. In this interview, he explains why “snackable content” is key for expanding your reach on social media and how it can naturally get people to engage with your longer-form content. Looking for help with improving your website or digital marketing strategy? Then book a strategy call with me using the link below. In less than 30 minutes, I'll help you outline a marketing strategy that will help your company increase its website traffic, generate leads, and grow its revenue. Book a Strategy Call

Imagine being stuck in an office rental with stringent lease conditions when the pandemic happened. Not the most ideal situation to be in, right? Well, today's guest was lucky enough to dodge this bullet. I talk to founder and CEO of Automation Wolf, Matthew Hunt, about the advantages of having a virtual office and distributed teams, and why team communication is key. As an experienced entrepreneur, Matthew has had multiple businesses. Over the years, he's had both physical and virtual offices for his teams. He's run 3 agencies to date, 2 of which have been fully virtual having globally distributed teams, which came in very handy once the pandemic hit. Businesses who get into commercial lease seldom have many rights, which means that the larger, pricier and more sought after the office space, the harsher the lease conditions. While having an office can be impressive for your clients AND it allows for very easy team communication with everybody gathered in a single space, it also comes with many liabilities. It's a MASSIVE commitment. Add to that the current uncertainty that comes with a global pandemic. Matthew talks more about how he's managed team communication for the globally distributed teams that he's built for his businesses, and shares some tips on running a virtual office effectively, especially at a time when it's an inevitable set up for a lot of companies that want to thrive despite the current situation. Watch until the end to hear more from Matthew Hunt on what it means to run a virtual office with distributed teams, and still maintain effective team communication in today's business landscape.  -------------------- CONNECT WITH PETER BOOLKAH:-------------------- http://www.Boolkah.com https://www.facebook.com/Boolkah https://www.instagram.com/pboolkah/ https://www.linkedin.com/in/boolkah https://twitter.com/boolkah  -------------------- ABOUT PETER BOOLKAH -------------------- Peter Boolkah (AKA The Transition Guy) is the World's #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses. Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible. It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful. As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing. Peter's ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs. So if you are scaling up your business, you're in a business transition period, and want to know more then connect with Peter at Boolkah.com 

In this episode of Digital Transformation & Leadership Danny Levy once again talks to Laura L. Bernhard, Founder and Host of the Marketing Bound Podcast and Inbound and LinkedIn Content Strategist, Team Lead at Automation Wolf. They get into why you should bother building a personal brand, what do do and what not to do, how to develop a personal brand concept, the benefits of personal branding, how to make it as easy as possible to get started and increase your visibility, and common misconceptions about personal branding. Connect with Laura on LinkedIn here - https://www.linkedin.com/in/lauralbernhard/ To listen to the marketing bound podcast go to - https://www.marketingbound.com/podcast Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us on Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://anchor.fm/danny-levy/message

In this episode of Digital Transformation & Leadership Danny Levy once again talks to Laura L. Bernhard, Founder and Host of the Marketing Bound Podcast and Inbound and LinkedIn Content Strategist, Team Lead at Automation Wolf. They get into the do's and don't of podcasting, how to develop a podcast concept, the benefits of podcasting for you and your company, how to make it as easy as possible to launch and grow a podcast, and common misconceptions about podcasting. Laura L. Bernhard is the creator and host of The Marketing Bound Podcast. Every week, she interviews marketing experts about how entrepreneurs can leverage inbound marketing to attract their ideal clients and grow their businesses. Topics range from blogging, social media, and email marketing to public relations, landing pages, and thought-leadership. With over six years of experience in inbound marketing, Laura is now coaching entrepreneurs on how to build profitable podcasts for their businesses. Specifically, she helps get podcast ideas off the ground to a successful launch with her three-week program. To listen to the marketing bound podcast go to - https://www.marketingbound.com/podcast Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us on Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://anchor.fm/danny-levy/message

Matthew Hunt was an ashamed introverted dyslexic but has turned himself into a successful extroverted dyslexic entrepreneur. He built 3 B2B profitable companies in the last 13 years all built on the back of smart marketing & sales. I'm honoured that 100s of companies (large & small) have hired me to help them implement my marketing & sales strategies. To name a few, I've worked with RE/MAX, Valvoline, FedEx, Chef's Plate, League & TouchBistro. His expertise is SEM, SEO, CRO, PPC, Funnel Optimization, LinkedIn Marketing, Email Automation & Sales. “figure out and manage your stress… If you are not at your best it's really hard for you to serve your team and to serve your customers and your clients and to serve your family and all of those other things… So, you need to take care… It usually stems from your mental health first. And of course, if your mental health is clear then you will take care of your physical health and so forth. But you must address that, you must find time, downtime from your business so that you can see the trees from the forest and that you can do these things. It's imperative. You can't outwork everything… So that you can think clearly and be stress free”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7Ec

Matthew Hunt is the founder of Automation Wolf. Automation Wolf helps B2B companies automate their lead generation with AI-assisted technology and community building that allows you to build rapport, shorten your sales cycles, and scale your sales with fewer people to manage. Matthew's system offers a straightforward process to generate loads of attention, traffic, leads, without having to invest in SEO, content creation, expensive PPC ads, or any complicated marketing funnels. It can ALL be automated, so you can spend your time cherry picking the very best clients. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study --- Send in a voice message: https://anchor.fm/morgan-williams0/message

Matthew Hunt is the founder of Automation Wolf and Summit Beast, a virtual summit agency. He built 3 profitable  B2B companies in the last 13 years on the back of smart marketing & sales. In his career as a sales and marketing expert, he's helped hundreds of companies implement sophisticated marketing & sales strategies that have generated consistent leads and sales even in very challenging economic circumstances.   Resources   www.automationwolf.com www.summitbeast.com   Thanks for tuning in to the show. If you love the show and this episode please like, review, share and help spread the word. Feel free to contact me by using the following links Email: info@odogwu.com Twitter: @chodogwu Instagram: @chodogwu Linkedin: linkedin.com/in/odogwu