Podcasts about conversions api

In dieser Episode des «Digital Marketing Upgrade» Podcasts diskutieren Thomas Besmer und Thomas Hutter die zentralen Trends und Entwicklungen, die das Jahr 2024 im Social Advertising geprägt haben. Zudem wagen die beiden einen spannenden Ausblick auf das kommende Jahr 2025. Ein Schwerpunkt der Episode ist der Einfluss von KI und Automatisierung auf das Performance-Marketing. Die beiden beleuchten, wie Tools wie Meta Advantage+ und TikToks Smart Optimization die Arbeit von Marketern revolutionieren und warum datengetriebene Ansätze und dynamische Werbemittel immer mehr an Bedeutung gewinnen. Ein weiteres Thema dieser Episode sind Datenschutzmassnahmen und ihre Auswirkungen auf personalisierte Werbung. Thomas Hutter erklärt, wie Unternehmen durch die Integration von serverseitigem Tracking und optimierten CRM-Schnittstellen Zielgruppen auch unter strenger Regulierung effizient erreichen können. Abschliessend sprechen die beiden über Plattformtrends und Zukunftsthemen wie Live Shopping, Voice Marketing und immersive Erlebnisse durch Augmented Reality. Ein weiteres Thema dieser Episode ist die Datenqualität und serverseitiges Tracking. Thomas Hutter erklärt, wie Unternehmen mit der Conversions API und CRM-Integrationen eine präzisere Zielgruppenansprache erreichen können, trotz steigender Herausforderungen durch Datenschutzmassnahmen. Kreativität steht ebenfalls im Fokus: Dynamische Anzeigenformate, authentischer User-Generated Content (UGC) und Plattform-spezifische Werbestrategien sind entscheidend für den Erfolg im nächsten Jahr. Abschliessend sprechen die beiden über das Meta Power 5 - oder auch Meta Performance 5 - Framework, das fünf wesentliche Strategien für die Optimierung von Meta-Kampagnen bietet. Sie diskutieren, wie Unternehmen durch automatisierte Platzierungen, dynamische Anzeigen und vereinfachte Kampagnenstrukturen effizienter und erfolgreicher werben können.

In dieser Episode des «Digital Marketing Upgrade» Podcasts diskutieren Thomas Besmer und Thomas Hutter über die zentralen Trends und Entwicklungen, die den November 2024 im digitalen Marketing geprägt haben. Zudem wagen die beiden einen Ausblick auf das kommende Jahr. Ein Schwerpunkt der Episode ist der Einfluss von KI und Automatisierung auf das Performance-Marketing. Die beiden beleuchten, wie Tools wie z.B. Meta Advantage+ und Google PMAX die Arbeit von Marketern transformieren und warum dynamische Werbemittel und datengetriebene Ansätze immer wichtiger werden. Ein weiteres Thema dieser Episode ist die Datenqualität und serverseitiges Tracking. Thomas Hutter erklärt, wie Unternehmen mit der Conversions API und CRM-Integrationen eine präzisere Zielgruppenansprache erreichen können, trotz steigender Herausforderungen durch Datenschutzmassnahmen. Kreativität steht ebenfalls im Fokus: Dynamische Anzeigenformate, authentischer User-Generated Content (UGC) und Plattform-spezifische Werbestrategien sind entscheidend für den Erfolg im nächsten Jahr. Abschliessend sprechen die beiden über das Meta Power 5 - oder auch Meta Performance 5 - Framework, das fünf wesentliche Strategien für die Optimierung von Meta-Kampagnen bietet. Sie diskutieren, wie Unternehmen durch automatisierte Platzierungen, dynamische Anzeigen und vereinfachte Kampagnenstrukturen effizienter und erfolgreicher werben können.

Send us a Text Message.Uncover the power of data providers and event quality matching in driving results. I delve into practical, hands-on strategies to optimize your Meta advertising campaigns.Understand the value of working with an agency to test scalable ideas and drive incrementality. Gain insights on leveraging Google for adjacent category searches and revenue growth.In this episode, Jordan West shares his recent success story of how he rebuilt an ad account to achieve great results despite the challenges posed by Meta and new customer acquisition strategies. He walks us through the practical steps he took, emphasizing the importance of data quality, campaign structure, and testing concepts within the Meta platform.Listen and learn in this episode!Key takeaways from this episode:The importance of using a great data provider to improve event quality matching within the conversions API.The recommendation to avoid using Advantage Plus due to issues seen this year with it being more of a "black box" than other products.Identifying top-performing ads by analyzing metrics such as frequency, CPM, CPA, cost per link click, and spend, regardless of initial CPA performance.Implementing a new campaign structure based on the top-performing ads, utilizing a consolidated campaign structure and a CBO ad set.The emphasis on testing concepts and iterating against new scalable ideas to drive incrementality and revenue.Highlighting the importance of understanding what truly drives revenue and incrementality in advertising, rather than only attributing the last click.The recommendation of working with a great agency for testing new scalable ideas and concepts and driving revenue growth.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

In this episode of "Scrappy ABM," host Mason Cosby is joined by AJ Wilcox, CEO of B2Linked, to discuss how to use LinkedIn ads for an account-based marketing program and generate tangible results.=====================================================Best Moments:(08:52) The power of Thought Leader Ads, which drive 10-15x higher engagement than regular company ads(11:13) Using document ads with a "highlight reel" approach, treating them like carousels, to drive engagement(15:54) LinkedIn's Conversions API and Revenue Attribution Report for closed-loop attribution(18:53) Starting an ABM program on LinkedIn with a budget as low as $1,000 per month for a small audience(20:13) The use of LinkedIn's Predictive Audiences and targeting by job function and seniority for better reach(22:07) Potential roadblocks, such as accessing company lists and integrating with CRMs like HubSpot(23:45) Upcoming beta allowing sales teams to feed their tagged prospects directly into LinkedIn ads=====================================================Guest Bio:AJ Wilcox is the CEO of B2Linked, a LinkedIn ads agency. He has over a decade of experience running LinkedIn ads, having spent over $150 million on the platform. AJ is an expert in leveraging LinkedIn for account-based marketing and helps brands achieve tangible results through targeted advertising.

It's happened again. This time, Adobe scrambles to reassure marketers it's not going to steal their work in the service of AI training. But can its track record be trusted? That, plus updates to Meta's Conversions API, LinkedIn pulls one of its most effective ad targeting tools, and much more.Contact Us •  Links to today's stories

DSGVO, Meta AI in Europa, TikTok Ads Updates, Video Product Ads in Meta und Marketing ohne Cookies.

Explains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively.In this episode, Jordan West gets into the prevalent Facebook ad problems of 2024, kicking off a comprehensive 3-part series. He addresses the critical issue of data loss and provides insights into how to tackle this challenge effectively with a wealth of experience working with clients at Upgrowth Commerce.Listen and learn in this episode!Key takeaways from this episode:Addressed the importance of data loss in Facebook ad campaigns and how it impacts account performance. Emphasized the need for accurate data transmission to Meta's API for effective tracking.Recommended utilizing CAPI connectors to mitigate data loss due to browser restrictions post iOS 14.5. Highlighted benefits like improved data accuracy, privacy compliance, reduced data loss, better conversion tracking, and enhanced campaign optimization.Shared a story showcasing the significance of implementing custom conversions for different offers and products to improve optimization and ROI tracking based on specific business metrics and objectives.Highlighted its Facebook-focused nature, pricing, AB testing capabilities, and the importance of continuity in tracking.Provided a resource document with in-depth details on data loss solutions across a 3-part series. Direct listeners to upgrowthcommerce.com/adproblems to download the detailed document for further insights.Recommended Tools/App:Popsixle: https://popsixle.com/ Elevar: https://www.getelevar.com/ UpStackified: https://www.upstackified.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Gali Housman and product marketing manager Kelsey Lee about the complexities of cross-platform performance marketing. They discuss the necessity of tracking customer journeys across platforms to gain full return on investment and to adhere to user privacy concerns. Singular, their platform of choice, has increasingly evolved to address these intricacies providing tools to measure gaming engagement and the effectiveness of marketing strategies across platforms. Kelsey emphasizes the need for an end-to-end solution to manage the influx of data while ensuring full measurement by marketers. 00:00 Introduction to Journey Tracking in Marketing 00:27 Welcome to Growth Masterminds 00:56 Challenges in Cross-Platform Marketing 01:30 Changes in the Gaming Industry 01:45 The Impact of the Pandemic on Gaming 02:27 The Shift to Mobile Marketing 03:05 The Role of Privacy in Marketing 03:24 The Future of Cross-Platform Games 05:06 The Challenges of Cross-Platform Marketing 06:17 The Importance of User Tracking 10:58 The Role of Conversions API in Marketing 16:13 The Benefits of Cross-Platform Solutions 20:52 The Future of Cross-Platform Marketing 22:17 Conclusion and Wrap Up

I episode 659 af Marketing Brief diskuterer værterne, Halfdan og Emil, den nye Conversions API-funktion til LinkedIn. De reflekterer over, hvordan LinkedIn synes at implementere nye funktioner som svar på kritik og betoner vigtigheden af denne specifikke opdatering. Værtene påpeger, at LinkedIn tidligere har manglet server-side-tagging, især i forhold til andre platforme som Facebook, Google og Snapchat.

I denne episode af "Marketing Brief" med værterne Halfand og Emil diskuteres emnet "server-side" og en case-study udført med Meta. De har købt domænet "server-side bible.com" og præsenterer vigtige resultater og konklusioner fra deres analyse af 179 server-site implementeringer på tværs af 154 kunder.

Ralph and Kasim join forces with the "Serbian Firecracker," Ivan, to delve deep into the world of online marketing. Together, they unravel the complexities of new customer acquisition, shed light on the pitfalls of working with ill-equipped agencies, and emphasize the importance of tracking every step of the conversion journey. With candid discussions and expert insights, this episode offers a comprehensive look at the challenges and opportunities in the ever-evolving digital landscape.Chapters:00:00:00 Strategies for Effective Multi-Inbox Management in Digital Marketing00:05:23 Selecting the Right Partner: Navigating the Sea of Online Marketing Agencies00:08:18 Warning Signs: Identifying Ill-Equipped Agencies that Can Stall Your Digital Growth00:11:23 Crucial Gaps in Conversion Tracking: Where Many Agencies Fall Short00:16:29 Evolution of Digital Traffic: The Rise and Impact of Influential Marketing Agencies00:22:03 Balancing Growth and Insight: Scaling Up with Full Visibility in Digital Marketing00:24:51 The Digital Conversion Toolbox: Agencies Missing Out on Conversions API and UTM Parameters00:29:56 Integrated Communication in E-commerce: Harnessing Email and SMS Effectively00:33:31 Maximizing ROI from Email and SMS: The Financial Impact of Every Converted LeadLINKS AND RESOURCES:Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Download CaAMPTier 11 CaAMP Schedule a Call

På Facebookannoncering.dk har vi lavet et BigQuery-dashboard, der hiver tal for samtlige kunder i Obsidian Digital. Vores kunder bruger ca. 400 mio. DKK om året på Facebook- og Instagram-ads. Vi har lavet siden for at du som annoncør altid kan trække nogle trends med udgangspunkt i det danske marked og danske virksomheder for fx CPM, CPA og CPC. Grafen her viser den gennemsnitlige CPA (Pris per Køb) for samtlige kunder i Obsidian Digital de sidste 12 måneder. I den periode har vi set st stødt fald fra 35 EUR til 19 EUR - altså et fald i gennemsnitlig CPA på 46%! Det betyder, at vores gennemsnitlige kunder i dag betaler 46% MINDRE for et køb end for et år siden på Meta. Der er flere grunde til, at annoncering på Facebook og Instagram lige nu brager igennem: ✔️ Meta er lykkes rigtigt godt med at få folk til at bruge mere tid på app'en, særligt i Reels. Den "skjulte" investering i AI (ifht. den meget synlige investering i Meta-verset) betaler sig. Antallet af sidevisninger er oppe, og så falder CPM-prisen, hvilket trækker CPA-prisen ned. ✔️ Meta - og resten af industrien - fik et slag med iOS14. Men Meta har taget skeen i den anden hånd og har forbedret modellering, lanceret Advantage+ der er baseret på on-platform signaler, skubbet på implementering af serverside tagging / Conversions API og i det hele taget bare arbejdet sig igennem udfordringerne. ✔️ Forbrugertillidsindeks-tallene i Danmark bundende omkring september/oktober 2022 og nu er vi steget 8 måneder i streg. Folk er mindre bange for fremtiden og bruger derfor flere penge her og nu. Min fornemmelse er, at annoncering på Facebook og Instagram tog et ordentligt slag i april 2021 pga. iOS14/ATT, og at vi siden da har været underdrejet. Men jeg tror faktisk, at vi er ved at være der. Jeg er meget bullish ind i efteråret for danske virksomheder (og webshops, som grafen her er baseret på). Hvad betyder det for dig? Du burde have markant bedre resultater lige nu end for et år siden. Hvis ikke, så bør du kigge ind i dit setup med kritiske øjne. Meta har potentiale til at spille en stor rolle i den vigtige Q3 og Q4-planlægning. Hvis du har nogle penge til overs, så kan du placere dem i Meta-aktier, for jeg tror den kommer til at sige (det skal jeg lidt sige: det er min egen største position ;-) )

In this episode of DTC POD, Blaine and Jordan talk about how to grow e-commerce brands through paid performance. They talk about Facebook's tracking methods, insight platforms, customer psychology, setting up tools for effective ads, combating ad fatigue, using images vs videos, alternative opportunities, Facebook groups, Performance Max, SEO strategies, Apple's privacy measures, AI tools, starting with ads, and engaging with customers.We cover:1. Tracking and Attribution2. Understanding Customer Psychology3. Tools and Platforms4. Creative Content5. Engaging with Online Communities6. Testing and Optimization7. SEO and Organic TrafficTimestamps01:35 - From video production to founding Suna.05:12 - Learn ads before hiring. Find customers on search platforms. Performance Max and Advantage Plus need data. Start with unpaid methods.08:53 - Essential Google Analytics, Tag Manager, Facebook Pixel setups.13:59 - Tracking customer behavior with various tools.16:56 - Understand customer psychology beyond price. Uncover barriers to purchasing.21:26 - YouTube for retargeting, Performance Max for Google.24:45 - Testing crucial for effective strategies.28:53 - Rank for buyer intent, blogs for expertise. SEO drives organic traffic.31:35 - Performance Max: untapped opportunity, perpetual creative engine. Image creative highly effective, ad fatigue.33:50 - Fresh and engaging ads, images convey more. Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jordan West - upGrowth CommerceRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

Jake Bailey, Head of Industry, Disruptors and Venture Capital at Meta, talks about a refreshed set of Performance 5 pillars they've developed. He covers off some new best practices for the Conversions API as well, including some shocking ones like recommending you drop all interests targeting.-Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so. That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy

What is the best, easiest, and cheapest way to set up the Conversions API? The answer isn't that simple. How are you managing the pixel right now? Does that tool have a built-in solution? Do you want to continue using that tool?

Tracking DSGVO-Konform, Snapchat Lenses und ChatGPT

TikTok mit Audience Insight, Pinterest mit vielen Werbeformaten, goodbye Similar Audiences bei Google, Meta Conversions API per Tag Manager integrieren und die Inhalte eines klassischen Facebook Feeds.

$15 billion and counting and Meta's virtual worlds are ghost-towns. Also: California tightens the screws on marketing data. Pinterest adds a Conversions API. TikTok might soon become a podcast app too. And the digital billboards that speak to you... from the afterlife.If you like Today in Digital Marketing, you'll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed

1. Snapchat+ Reaches 1 Million Subscribers & Adds New Features - Snapchat+ launch was covered in Episode#115. And now it seems that in 6-weeks, Snapchat+ has crossed 1 Million subscribers. FYI: Snapchat+ is a premium membership tier available for $3.99 per month that grants access to exclusive features. At launch time, it had the following features: A Snapchat+ badge. “Ghost trails,” which is the ability to see where your friends were in the past 24 hours.  The ability to see who rewatched your snaps.  The option to designate a “best friend” and pin them to the top of your feed.  Various exclusive icons and themes. And now here are the new features that Snapchat has added: Priority story replies: Your replies will be more visible to influencers and celebrities.  Post-view emoji: Show people a specific emoji after they view your snaps.  Bitmoji backgrounds: More options when selecting a background for your bitmoji.  App icons: Change the Snapchat icon on your Home Screen to one of several new designs. Snapchat+ seems to have better features than the comparable subscription service Twitter Blue. And Twitter Blue is about a $1 more per month ($4.99). While Twitter hasn't revealed how many premium subscribers it has. However, there's evidence suggesting the service isn't doing well. According to Twitter's Q2 2022 earnings report, revenue from ‘subscriptions and other' sources is down 36% year-over-year.2. Pinterest Announces “Hosted Checkout” For Shopify Merchants - Pinterest claims that the Hosted Checkout shopping experience removes multiple steps from the checkout process, making it simpler than ever for people to shop on Pinterest—and for merchants to sell. According to them “This new purchasing process removes friction from the shopping process—making it simpler and faster for people to complete the purchase.” Prior to hosted checkout, when shoppers wanted to shop from a product Pin, they has to click the Pin, visited the retailer's own site and go through extra steps to add products to their cart, enter payment and shipping details, etc. With hosted checkout, shoppers will pick the exact product they want—think colors or sizing. Then, they tap “Buy” to enter the hosted checkout experience via Shopify where they will enter details like shipping and payment.In my opinion, it does eliminate couple of steps in the checkout process. The hidden benefits of this integration are:a.) The time delay from transferring a shopper from Pinterest to Shopify store is eliminatedb.) Better conversion data that would otherwise be lost due to Apple's ATT update.3. 3 New Types Of Shopping Ads On TikTok - Advertisers can now run shopping ads on TikTok with three different formats to choose from. They are: Video shopping ads - Video shopping ads allow advertisers to create shoppable videos for display on the For You page. This ad type combines features from existing TikTok ads — collection ads and dynamic showcase ads. Video shopping ads will dynamically combine video creative and product cards into different variations. The format can be either product-specific to drive sales or a broader brand message to drive consideration. As TikTok gathers data, it will optimize a campaign's performance by dynamically choosing the top converting combinations. When a user taps on the ad, TikTok will create an in-app landing page to better determine a user's intent to buy. These pages let shoppers learn more about products and redirect users to a retailer's site when they're ready to purchase. Collection ads and dynamic showcase ads will remain available until the end of the year, then TikTok plans to phase them out in favor of video shopping ads. Catalog listing ads - Catalog listing ads allow advertisers to promote product catalogs at scale with new placements across TikTok. Something advertisers may appreciate about catalog listing ads is that they're not required to create video content. The ads allow brands to get in front of the TikTok audience without making videos, which is a first. Instead of video, catalog listing ads pull product images from a retailer's catalog and promotes them in shoppable placements. Users discover the ads through branded content on the For You page. Live shopping ads - Live shopping ads are specifically designed to promote live shopping streams. The ads help direct people from the For You page to a live shopping event. TikTok says these ads can boost traffic to a live shopping event by getting it in front of people who are ready to buy. The new advertising formats are accessible in TikTok Ads manager through buying objective ‘Product Sales.' Advertisers can utilize these new shopping ads with or without an e-commerce store on TikTok. Access to shopping ads requires advertisers to reach “level one” status by integrating advanced signals and linking their product catalogs. TikTok has a PDF guide that outlines the whole process. Advertisers are not required to utilize TikTok Shop, an in-app ecommerce solution, to run shopping ads. Although TikTok Shop can be used with shopping ads, advertisers can direct shoppers to an external site.4. TikTok Recommends You To Use ‘Instant Page' With Your Ad - Back in Jan 22, we covered “Instant Page” in Episode#93 after it was first announced by TikTok. TikTok “Instant Page” enables brands to connect their TikTok ads through to a lightweight, native landing page, built within TikTok itself, that loads up to 11x faster than standard mobile pages. With “Instant Page”, TikTok users can view videos and images, swipe through carousels, or even click on buttons to explore another destination, all without leaving TikTok itself.Now in a new tips post, TikTok also says that “Instant Page” can be great for providing additional contextual detail and insight, in order to boost campaign performance.“Instant Page is especially useful for informing, educating, and engaging users on complex topics where ad creatives can't go into the necessary detail e.g. for finance brands. With added vital information about the product and service clearly listed on the Instant Page, it provides prospective users with the necessary consideration points in order to make more sound judgments before purchasing. This, in turn, shortens their decision-making time. Campaign results from our platform prove this again and again. Campaigns that use an Instant Page reduce their cost per acquisition up to 75%, compared to campaigns that don't use the feature. Not only that, these campaigns also achieve a 25% to 35% higher click-through rate on call to action buttons within the Instant Page. That means out of every three or four people who view an advertiser's Instant Page, at least one person will engage with the CTA button.”If you are considering “Instant Page” as a potential addition for your ads, TikTok has also shared some key best practice tips and notes: Create an “Instant Page” using one of their  many available templates, or customize your own from the ground up Set up several different Instant Pages to test their varied effects on your selected audiences. Include a broader target audience at first, then narrow down to higher-performing segments. Have at least one call to action button. Choose a distinctive call to action button design that matches your brand's style and color, etc. Consider your Instant Page's average view percentage and average view time together for a holistic understanding of the page's performance. Onsite page views and call to action button clicks are also major metrics to watch. You can learn more about TikTok's Instant Page tools here.5. IG/FB Reels Update - Here the updates to IG/FB Reels: Crosspost Instagram Reels To Facebook - If you have accounts on both social networks you can post a Reel on Instagram and have it post on Facebook at the same time. The next time you create a Reel on Instagram you'll get a prompt asking if you want to share it to Facebook. After opting in to crossposting all reels created on Instagram will automatically share to Facebook unless you indicate otherwise at the time of posting. Meta's also expanding its Remix option to Facebook Reels also. Keep in mind the default privacy setting for Reels is public. Even If you have a private Facebook profile, people you're not connected to will be able to see your Reels. “Add Yours” Sticker From Instagram Stories - Instagram is bringing the “add yours” sticker from stories to Reels. You can add the sticker to any Reel to encourage others to create a Reel in response. It could be something like, “My highlight of the weekend was spending time at the beach. Add yours.” Users can tap on the sticker and add their own reel responding to your prompt. New Insights For Reels On Facebook - Now you'll be able to analyze data such as reach, average watch time, total watch time, and other metrics that can help you understand how your Reels are performing on Facebook. Schedule Reels On Facebook - Using Creator Studio you can schedule Facebook Reels content in advance, and manage all your published Reels in one central location. 6. Meta's “Foundations of Performance” Guide Provides Tips To Mitigate ATT Impacts - Since Apple's ATT update went live, most brands are simply not getting the same bang for their buck as they once were. May be this is why Meta has published a new guide to help brands realign with the latest changes, and get their ad performance back on track. The new 21 page guide outlines key points of focus for advertisers. I skimmed through the guide and the 2 points that jumped out are: Use Conversions API - Enables brands to use their own marketing data for improved retargeting and measurement. Meta claims that Advertisers who followed best practices while sending events redundantly via the Meta Pixel and Conversions API received an 8% CPA improvement on average. The Conversions API lets advertisers plug their customer information directly into Meta's system. That alleviates the need to rely on the data that Meta itself can (or more effectively can't) collect, which can help to mitigate the impacts of ATT on your ad targeting. Use Conversion Optimization - Enables Meta to gather more insight based on actions taken on-platform - because it can't track website activity in the same way. Optimizing for conversion means that it can use that intent data more effectively, which can then help to improve results. Meta also recommends that advertisers show their ads across six or more placements, test new creative formats (Reels, Carousel, Stories, Live), and refresh creative to avoid creative fatigue . You can download the full Meta ‘Foundations of Performance' guide here,7. Hey Google, Will You RANK Non-https Sites In 2022? - A twitter user asked Google's John Muller this question: “do you still RANK non-https sites in 2022?”John responded on Twitter saying, "Sure. There are a lot of great & old websites on HTTP. It's not a requirement to be on HTTPS."But do keep in mind that HTTPS is one of the ranking signals that Google uses. Just spend the extra dollars and get the https (SSL certificate).8. Hey Google, Do You Drop URLs From Index Over Time? - A Twiiter user asked Google's Search Advocate John Muller, if Google will de-index a page under certain condition?John wrote "It doesn't really matter what happened, but yes, any URL can drop out of the index over time." What this means is that, you need to periodically check your Google Search Console and make sure that your pages are still indexed and if you find that a page has been de-indexed then go ahead and request a re-indexing manually.9. Google Merchant Center May Limit The Visibility Of Free Product Listings - According to a latest policy enforcement announcement, Google will no longer automatically remove shopping listings that are missing the return and refund policy and also that have insufficient contact information. The free listings policies but the policies remain unchanged. It's just how Google enforces the policy has changed.Previously, Google would automatically disapprove Google Merchant Center feed listings that either is missing a return policy, refund policy and/or containing insufficient contact information. Going forward, that is no longer the case. Google said these free listings with these issues will remain active however it may have limited visibility due to how the policy enforced. Google said, “free listings accounts with these issue statuses will remain active, but their products will have limited visibility on Google.”Google defines “Insufficient contact information” as “Websites that are missing required contact information, have unverified business information in Merchant Center, or both.” Examples include the Website is missing contact information (e.g. no social media link, contact email address, or phone number); Merchant Center account has missing contact information, such as a physical business address or a verified phone number; contact information is missing from both the store website and Merchant Center account.Google defines “Missing return and refund policy” as “Websites that are missing return and refund information.” Examples include the Store return policy pages that are empty or don't state all the requirements for return; refund policies that aren't clear or easy to find; no return or refund policy is clearly stated.10. Google ‘Helpful Content' Algorithm Will Target Sites With Low Quality Content - Starting the week of 8/22, Google will launch a new search algorithm update, called the helpful content update. Google's new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” The purpose of this algorithm update is to help searchers find “high-quality content”. This update will initially launch for English-language searches globally. Google plans to expand to other languages in the future.Google wants to reward sites with useful content that was written for humans and to help users. And penalize sites where the content was written for the purpose of ranking in search engines – what you might call “search engine-first content” or “SEO content”. Unlike other Google algorithms that get applied on a page-by-page basis, this new helpful content update will be sitewide. That means that if Google determines your site is producing a relatively high amount of unhelpful content, primarily written for ranking in search, then your whole site will be impacted. This will not just impact individual pages or sections of your site, but rather, it will impact the whole site.Google won't say exactly what percentage of the pages on your site need to be helpful versus unhelpful to trigger this classifier but they did say it is sitewide and will impact the whole site, even if you have many pages that are helpful. Again, if you have helpful pages but a relatively high amount of your content is unhelpful, even your helpful content or sections of your site will be hit by this update. Google said “removing unhelpful content could help the rankings of your other content.”If a site gets hit by the helpful content update, it can take several months for the site to recover. A site needs to prove itself over time that it no longer publishes content with the sole reason to rank in search engines, a search engine first content experience, and that takes time. Here is what Dan Sullivan from Google wrote: “Sites identified by this update may find the signal applied to them over a period of months. Our classifier for this update runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content has not returned in the long-term, the classification will no longer apply.”Google is using a new machine learning algorithm that  looks at a variety of signals about the page and site to determine the ranking of a page and decide on the quality of the content. Google engineers tweaking and improving the overall algorithms on a regular basis so the algorithm should get better over time.  While these algorithms do not specifically target any specific niche, Google said these types of content may be impacted the most: Online educational materials.  Arts and entertainment.  Shopping.  Tech-related. Here is an example from Google search where the helpful content update would make an impact:“If you search for information about a new movie, you might have previously encountered articles that aggregated reviews from other sites without adding perspectives beyond what's available elsewhere on the web. This isn't very helpful if you're expecting to read something new. With this update, you'll see more results with unique information, so you're more likely to read something you haven't seen before.” To write better content, Google shared these questions around building human-first content: Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?  Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)? Does your site have a primary purpose or focus? After reading your content, will someone leave feeling they've learned enough about a topic to help achieve their goal? Will someone reading your content leave feeling like they've had a satisfying experience? Are you keeping in mind our guidance for core updates and for product reviews? And when it comes to avoiding search-engine first content, Google laid out these questions: Is the content primarily to attract people from search engines, rather than made for humans?  Are you producing lots of content on different topics in hopes that some of it might perform well in search results? Are you using extensive automation to produce content on many topics? Are you mainly summarizing what others have to say without adding much value?  Are you writing about things simply because they seem trending and not because you'd write about them otherwise for your existing audience? Does your content leave readers feeling like they need to search again to get better information from other sources? Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't). Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you'd get search traffic? Does your content promise to answer a question that actually has no answer, such as suggesting there's a release date for a product, movie, or TV show when one isn't confirmed?

DMN368 ทำความรู้จัก Facebook Conversions API by CREATIVE TALK

DMN368 ทำความรู้จัก Facebook Conversions API by Narongyod Mahittivanicha

It's not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.   On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible?    In other fun news, Ralph and Kasim are both speaking at https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld) in May! Get your tickets TODAY!   Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now).   IN THIS EPISODE YOU'LL LEARN: How long it will take your business to get CAPI Gateway up and running smoothly  What this next round of privacy changes could mean for your business  What you need to know about event match quality and first party data layering How to use Meta's Conversion Lift and why it's so valuable   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!

It's not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.   On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible?    In other fun news, Ralph and Kasim are both speaking at AdWorld in May! Get your tickets TODAY!   Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now).   IN THIS EPISODE YOU'LL LEARN: How long it will take your business to get CAPI Gateway up and running smoothly  What this next round of privacy changes could mean for your business  What you need to know about event match quality and first party data layering How to use Meta's Conversion Lift and why it's so valuable   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: AdWorld (virtual conference) May 2-3, 2022 Perpetual Traffic Survey Perpetual Traffic podcast Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter   OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

1. Instagram Enables Likes On Stories - Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like' any Story in your feed, and let the creator know, without having to start up a DM conversation.Stories likes are not public, and only the creator will be able to see them. Creators will be able to view their Story likes in their Story insights, with a small heart icon added next to the viewers' name in the view listing.Stories likes will not come through as a DM, so you're not suddenly going to get an influx of DMs as people use the function to react to your Stories. To be clear, Instagram hasn't indicated that this is or will be a ranking factor at this stage. But you would assume that with another means of direct insight, Instagram will look at how it could utilize such to improve each users' experience, by showing them more of what they literally like.2. Snapchat Will Enable Top Creators to Insert Mid-Roll Ads into Their Stories - Snapchat's adding another new monetization opportunity for Snap creators, with mid-roll ads for Snap Star Stories, providing a directly attributable revenue pathway for the app's biggest stars. As explained by Snap, soon, Snap creators will be able to switch on ads within their Stories, with a cut of any revenue generated by those ads then allocated back to the creator. Though the specific revenue cut here is not entirely transparent – according to Snap, the revenue share from these ads will be based on its proprietary payment formula, “which may include a number of factors such as posting frequency and audience engagement”.3. Microsoft Advertising Expands to 29 New Countries - Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with a reach to 19 new languages. Microsoft estimates this brings the reach of the ad network to 41 million consumers, making 400 million searches each month on Microsoft and partner sites.The following markets are live and ready for you to upload your Microsoft Advertising ads: Albania, Andorra, Bosnia, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, Greece, Hungary, Iceland, Latvia, Lichtenstein, Lithuania, Luxembourg, Malta, Monaco, Montenegro, North Macedonia, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, South Africa, Turkey, and the Vatican City.You can learn more about the expansion on the Microsoft blog.4. Smart Pages, Microsoft's Free Site Builder, is Now Available to US-based SMBs - Microsoft first launched Smart Pages,  Microsoft's free website building service, in February 2021. Until now, businesses that were interested in the service had to sign up for the closed beta. In October 2021, Microsoft announced the website builder's first round of feature updates, which included an analytics dashboard and the ability to create a Smart Page from directly within a Bing Places account.  Starting Feb 16, 22, Smart Pages, is available to all US-based small and medium-sized businesses. Microsoft has also added new features to the service, including video embeds, text suggestions, integration with Bing Maps, and an updated Social Posts section.Far too many SMBs operate with just a social media profile or a local listing as their only online presence. Having your own website opens up more opportunities to connect with potential customers and drive both online and in-store traffic. Now that this service is more widely available, more business owners can use it to establish a basic website for free. And, the new features, particularly the video embeds and Bing Maps integration, can be used to improve the user experience while providing relevant business information.5. Meta Provides New Recommendations to Help Advertisers Lessen the Impacts of Apple's ATT Update - Meta has published some new recommendations to help advertisers maintain their data flows, and improve the performance of their campaigns.First off, Meta says that advertisers should integrate with the Conversions API, which will provide more insight into consumer pathways.Meta also recommends that advertisers verify all of their domains, especially for brands looking to track performance across multiple websites, while it also says that businesses should ensure that their conversion events are aligned with their campaign priorities.Meta also recommends that brands allow some time before analyzing campaign performance, due to delayed data and modeled reporting (Meta recommends giving conversion-optimized campaigns at least 72 hours), while for App Conversion campaigns, it also recommends that brands use a 24-hour conversion window to help its ad systems optimize “for the fastest and most predictable feedback cycles”. Meta also says that its machine learning ad recommendation and audience tools are improving, which can help to limit the impacts.Meta also suggests showing your ads across 6 or more Placements – “like on Facebook Marketplace or in Instagram Stories”, which can give its system more flexibility to control costs and generate better results.6. YouTube Adds New Shorts Shelf in Channel Listings - YouTube continues to make Shorts a bigger focus, with a new addition on the desktop version of YouTube channel pages that will display each channel's Shorts clips (where available) in a separate element.Now, when a channel has uploaded Shorts, they'll be displayed in a separate section, giving Shorts content a more specific focus, and likely driving more viewers, which could also make Shorts a more critical promotional element.This is in line with usage trends, and engagement around short video clips. Indeed, YouTube recently reported that Shorts clips have cumulatively amassed over 5 trillion views thus far, and with Shorts catching on in India in particular, it makes sense for YouTube to lean into the format where it can, and help its creators boost their channel performance via the format.7. YouTube Rolls Out New Metadata For Educational Videos - YouTube is bringing additional metadata to English language videos that are educational in nature. Videos can be marked as educational during the upload flow via a drop-down menu where you can select a category. Selecting Education as a video category will grant access to a new set of metadata you can use to describe the content. The new metadata fields include: Type of video  Academic system  Education level  Exam, course, or standard Each of these fields is optional. You can utilize some, all, or none of them during the upload process. This is an important update for YouTube channels because, in the future, this metadata will be added to YouTube's search results to help viewers decide whether the content meets their needs.8. Google: Good Core Web Vitals Scores Won't Improve Indexing - Having good Core Web Vitals scores won't necessarily lead to improved indexing of your webpages in Google's search results. This is stated by Google's Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout.As per Mueller, “the Core Web Vitals kind of plays into the Page Experience ranking factor — and that's more of a ranking factor. That's not a quality factor. And in particular, it doesn't play in with how much we actually crawl and index from the website. In some cases, there is a little bit of a relationship between how fast the page is and how fast we can crawl it, but it doesn't have to be that way. So that's something where usually these sides are less connected and not completely tied together.”9. Google: More Content Does Not Mean More Traffic - Google's John Mueller said on Twitter "more content definitely does not mean more traffic." Meaning, writing more content does not always translate to more traffic, especially from Google Search.I can relate, creating more content, does not always translate to more traffic. Sometimes sites push out bad or spammy content and that won't always lead to more traffic. But in general, if you write quality and useful content often, it is more likely that you can produce more traffic from more content. Not always but often. John Mueller has said this before, saying Just putting out more content doesn't necessarily make a site better. He also said content frequency is not a ranking factor.10. 15% Of Search Queries On Google Are Still New - Here is a not-new piece of data, 15% of the searches Google sees each day are new. Google shared this stat, again, on Twitter the other day saying "Fun fact: 15% of all Google searches have never been searched before."Just some history on this stat, in 2007, 25% of all queries that searchers entered into the Google search box was never seen by Google before. That figure changed to 15% in 2013 and has remained at that figure according to Google even through today. Last I covered it was about two years ago in 2020, Google reconfirmed the 15% figure in 2017 and 2018 and now again in 2022.11. Google Ads Announces 3 Changes to Automated Extensions - Google Ads rolled out three updates to automated ad extensions. Here's what's new. Automated extensions will be eligible to show alongside your manually added extensions. This change will roll out sometime in mid-March. The ad extensions that will be eligible to show in tandem with manual extensions include Sitelinks, Callouts, and Structured snippets. This change to automated extensions eligibility helps your ad take up more real estate on the SERP. Previously, the automated extensions above weren't eligible to show when manual extensions were created. What were the implications of this? For example, if your ads had two manual site link extensions created, your ad would only be eligible to show those manual extensions. With this update, your ad would now be able to show your two manual extensions, as well as automated extensions, at the same time. Keep in mind, your account has to have opted into automated extensions in order to show. In addition to the automated extensions eligibility, Google is making updates to reporting capabilities. Reporting will now be viewable at an individual level in the Extensions page of Google Ads. At this individual level, you're able to pause or remove any automated extension. This allows for easier management of your campaigns. You'll also be able to easily identify which extensions were created manually, or automatically created by Google. Manual Extension Viewability - Google already allows you to create extensions at a more granular level (account, campaign, or ad group). However, the more granular these extensions were created, these would prevent extensions created at a higher level to be ineligible to serve. Campaign or account-level extensions are eligible to show in your ads if they are predicted to improve performance. Predicted performance improvement comes from Google's machine learning algorithm. If you have created hyper-specific ad extensions at the ad group level, it's a good idea to review any campaign or account-level extensions that may be eligible to show in your ads. If there are any extensions not relevant to those ad groups, you will want to reorganize them in a way that makes sense for your account. 12. New Google Ads Destination Not Accessible Policy - Google Ads announced it is adding a new "destination not accessible" policy under the Google destination requirements policy. Google is also making changes and clarifications to the document overall. Google said the changes go into enforcement on March 21, 2022. The new independent destination not accessible policy is part of the overall Destination Requirements category for ads related to a destination's access limitation. Google said that this policy will also "provide self-service appeals management for advertisers." These include pages that lead to error messages such as "This site is not accessible in your location" or "down for maintenance" that were previously enforced under the "Destination not working" policy. The new policy language will say "Not allowed Destinations that are not accessible in the targeted location."13. Like Apple, Google Will Limit Sharing of User Data with Third Parties - Google announced that it will be bringing Privacy Sandbox to Android with the goal of introducing new, more private advertising solutions. Privacy Sandbox is an existing initiative by Google to better protect users' private data. These solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.14. Google Confirms Standard Shopping Campaigns Will Remain Available - Google confirms Standard Shopping campaigns will remain available. This will come as a relief to advertisers that still rely on Standard Shopping's manual controls and capabilities — especially as Google Ads continues to release more automated products. Standard Shopping campaigns offer a set of capabilities, controls, and data that many advertisers rely on, and knowing that they'll continue to be available will come as a relief, especially since Google has been taking away manual controls in so many areas.15. Performance Max Will Absorb Smart Shopping and Local Campaigns -  Performance Max is set to absorb Smart Shopping campaigns this summer. Local campaigns will also be rolled into Performance Max sometime between August and September. Once that occurs, advertisers will no longer be able to create new Smart Shopping or Local campaigns. To facilitate the transition, Google Ads will offer a self-service tool for advertisers that want to move their campaigns over to Performance Max ahead of the transition window, which could give them more time for testing. The tool will be available for Smart Shopping campaigns starting in April, with support for Local campaigns starting in June.16. Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better - Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that you really need 50 to 100 conversions if you want machine learning to outperform manual strategies.17. Google Ads Shares Top 3 Priorities for 2022 - Jerry Dischler Vice President / General Manager, Google Ads shared his top three priorities for 2022: automation, measurement, and privacy.1. New Opportunities With Automation - Under the Automation pillar, Google is emphasizing the use of Performance Max and Discovery campaign types. Both campaign types focus on reaching users at scale from a single campaign. Google touts the benefits of these campaigns to include:  More simplicity in management (fewer campaigns) Multi-channel reach Greater ad inventory Incremental conversions 2. The Future Of Measurement - It's no secret that measurement has been a challenging topic for most advertisers. With the iOS 14 update, the future removal of third-party cookies, and more – new approaches to measurement will be critical for success. Without meaningful results and data to back up your marketing efforts, it's going to be harder to prove the value of marketing. Google is rolling out new solutions to privacy and measurement including: Enhanced conversions Consent mode Conversion modeling Data-driven attribution 3. Delivering Expectations For Digital Privacy - It's difficult these days to go without hearing of some sort of privacy breach. Google understands the increasing need for user privacy and controls. While you need to build and cultivate relationships with your customers, they need to know that their data is safe and maintain some level of anonymity. Google has updated its privacy playbook to capture these needs both from the advertiser and user perspective. The three main highlights of this playbook include: Building direct relationships with customers Ensuring measurement remains accurate and actionable Keep your ads relevant In building direct relationships with customers, you're able to capture first-party data for more 1:1 direct communication, such as email marketing or in-app messaging.What does this mean for advertisers?While we are all used to relying on paid media to drive the final sale and showing direct ROI, the role of paid media may need to change. For example, the goal of some of your non-branded or awareness efforts should shift to capturing first-party data, instead of the final sale.If you're able to capture that first-party data on the first touch, you would be able to attribute a final sale back to that original touchpoint. Just remember to shift your attribution modeling to reflect changes in strategy.

Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys?   If you didn't listen to part 1 of this series, you have to do that now. Seriously. Now. We'll wait. In today's episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at https://privacytech.fb.com/multi-party-computation/ (Meta), and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns that could go a really long way. Meta recognizes how hard CAPI has been for advertisers. That's why they've been working hard on CAPI Gateway.   Listen in for some tips to help you come out on the other side of this iOS crisis even stronger than before.    IN THIS EPISODE YOU'LL LEARN: How the AEM hierarchy works and how to set it up the right way Why (and how) you should draw out your customer life cycle How CAPI gets around some of advertisers' biggest problems How it's possible to have well-performing ads AND respect people's privacy   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://privacytech.fb.com/multi-party-computation/ (Meta's tech website) https://developers.facebook.com/docs/marketing-api/conversions-api (Conversions API) https://developers.facebook.com/docs/marketing-api/conversions-api/guides/gateway (Conversions API Gateway) Connect with https://www.linkedin.com/in/bedfordsean/ (Sean on LinkedIn) Connect with https://www.linkedin.com/in/benlampert/ (Ben on LinkedIn) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.  https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys?   If you didn't listen to part 1 of this series, you have to do that now. Seriously. Now. We'll wait. In today's episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at Meta, and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns that could go a really long way. Meta recognizes how hard CAPI has been for advertisers. That's why they've been working hard on CAPI Gateway.   Listen in for some tips to help you come out on the other side of this iOS crisis even stronger than before.    IN THIS EPISODE YOU'LL LEARN: How the AEM hierarchy works and how to set it up the right way Why (and how) you should draw out your customer life cycle How CAPI gets around some of advertisers' biggest problems How it's possible to have well-performing ads AND respect people's privacy   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Meta's tech website Conversions API Conversions API Gateway Connect with Sean on LinkedIn Connect with Ben on LinkedIn Perpetual Traffic Survey Perpetual Traffic podcast Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Create an online store with Wix 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

It's the day we've all been waiting for. Meta and Perpetual Traffic converge for the very first time.    In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we're seeing much better data on the other side of 2021. And it's largely a result of Meta doing the work to help companies and agencies navigate this huge shift.   Listen in to find out what the Meta guys think about Kasim's iOS 14 Meta hack—and so much more.    IN THIS EPISODE YOU'LL LEARN: What effect Conversions API has had on advertisers' visibility and data control How to make sure you have a cohesive data strategy What you need to know about PCM and AEM Tips for choosing the right predictive event   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://developers.facebook.com/docs/marketing-api/conversions-api (Conversions API) https://www.youtube.com/watch?v=TETr8siYHis&ab_channel=Solutions8 (Kasim's iOS 14 Best Practice (NOT hack) on YouTube) kasimsbestpractice.com (just kidding) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.  https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

It's the day we've all been waiting for. Meta and Perpetual Traffic converge for the very first time.    In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we're seeing much better data on the other side of 2021. And it's largely a result of Meta doing the work to help companies and agencies navigate this huge shift.   Listen in to find out what the Meta guys think about Kasim's iOS 14 Meta hack—and so much more.    IN THIS EPISODE YOU'LL LEARN: What effect Conversions API has had on advertisers' visibility and data control How to make sure you have a cohesive data strategy What you need to know about PCM and AEM Tips for choosing the right predictive event   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Conversions API Kasim's iOS 14 Best Practice (NOT hack) on YouTube kasimsbestpractice.com (just kidding) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Create an online store with Wix 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

It's the day we've all been waiting for. Meta and Perpetual Traffic converge for the very first time.    In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we're seeing much better data on the other side of 2021. And it's largely a result of Meta doing the work to help companies and agencies navigate this huge shift.   Listen in to find out what the Meta guys think about Kasim's iOS 14 Meta hack—and so much more.    IN THIS EPISODE YOU'LL LEARN: What effect Conversions API has had on advertisers' visibility and data control How to make sure you have a cohesive data strategy What you need to know about PCM and AEM Tips for choosing the right predictive event   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Conversions API Kasim's iOS 14 Best Practice (NOT hack) on YouTube kasimsbestpractice.com (just kidding) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Create an online store with Wix 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!  

The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of what the Conversions API is, how it helps, and why you need it.

I denne episode af Marketing Brief skal vi snakke om Facebook Conversions API Gateway, der netop er kommet. Dette er årets største opdatering, og den skal være med til at gøre måling af data lettere tilgængelig. Løsningen kan bidrage til 20-30% flere konverteringer og 20-30% flere datapunkter at optimere ud fra!  Vi håber som altid, at du har lyst til at lytte med! 

Wir klären, was die Facebook "CAPI" (Conversions API) macht bzw. machen soll und was man bei einer Implementierung beachten sollte, damit man nicht versehentlich seine eigenen Datenschutzbemühungen untergräbt.

Wir klären, was die Facebook "CAPI" (Conversions API) macht bzw. machen soll und was man bei einer Implementierung beachten sollte, damit man nicht versehentlich seine eigenen Datenschutzbemühungen untergräbt.

How much data are you missing from your Facebook reporting since the iOS changes happened? Facebook says it's 15%. Others are saying it's much, much higher. Mike McDowell breaks down the latest information and timelines from Facebook. We also share tips to help combat these changes including using the Conversions API, configuring your web events properly, and more.   And be sure to join us LIVE and IN-PERSON at Franchise Expo Houston October 29 & 30. We'll be podcasting and chatting with many franchise brand leaders. For more info on the event and to reserve your space, contact Sheila Fischer at sheila.fischer@comexposium.com

Today's guests join us to talk about digital advertising and paid media. Affectionately known as our very own ‘Paid Papis', Josiah Sinanan and Benjamin Velazquez bring tons of expertise on the subject. Josiah is the Digital Lead at Arcade Studios, where he provides an array of unique clients from e-commerce to entertainment with paid media strategy and execution. Josiah oversees digital advertising activities for these clients across platforms such as Google, Facebook, and Instagram, and emerging platforms like YouTube, TikTok, and Pinterest. Benjamin is a Digital Coordinator at Arcade with a passion for helping founders and entrepreneurs humanize their brands to position themselves as leaders in their respective industries. He is an active leader and learner in the digital marketing industry, striving for both self and brand improvement while contributing to overall success. In this episode, we talk to Josiah and Benjamin about the huge impact that the iOS 14 update has had on Facebook data collection and what this means for advertisers, including some of the workarounds, strategies, and alternative platforms that brands can take advantage of as the need to diversify their channels increases. We also touch on ad creative for new platforms like TikTok, the importance of knowing thyself and thy audience, and the effectiveness of UGC (user-generated content), as well as how to allocate your advertising budget depending on your goals and the platform. Tune in today for all this and more from our advertising experts, Josiah Sinanan and Benjamin Velazquez!Key Points From This Episode:An introduction to Josiah Sinanan and how he came to be digital lead at Arcade Studios.What excites Josiah about advertising and digital marketing, including how diverse it can be.A day in the life of an advertiser, from tracking trends to client facing activity.Meet Benjamin Velazquez and hear about his passions and how he came to work at Arcade.What a day in the life looks like, staying on top of strategy and community management.  The impact of iOS 14 on Facebook data collection and what it means for advertisers.How Ben and Josiah combatted the impact on ads, starting with educating clients.Which Facebook tools to take note of; Automatic Advanced Matching and Conversions API.Alternative platforms to take advantage of as the need to diversify your channels increases, such as Google and even Snapchat.Some of the most obvious points of impact, from top funnel activity to interest targeting.How to use Facebook features like Lookalike Audiences and Call-to-Action targeting.Why Facebook ads aren't dead; how Ben views this as an opportunity for innovation.How brands can make platforms work together to get the best ROI; intentional platform use.Josiah suggests some creative strategies for brands focused on traffic rather than sales.Learn more about implementing a boosting strategy for your social media presence.Mitzi weights in on whether or not email automations are replacing retargeting ad sets.The value of investing in ad creative for platforms like Snapchat, TikTok, and Pinterest.Ben emphasizes the importance of knowing your brand and knowing your audience. Tailoring your creative to each specific audience and platform in a multi-platform strategy.Examples of ad creative that Ben and Josiah feel are effective, like no name on TikTok.How effective UGC (user-generated content) is and why brands are encouraged to use it in a thoughtful and intentional way.Who Ben and Josiah think is making waves in the industry, like MANSCAPED and Breda.Links Mentioned in Today's Episode:Josiah Sinanan on LinkedIn

1. Ads in Instagram Shop Tab Roll Out Globally - After testing them out over the last few weeks, Instagram is now rolling out its new promoted products option within the Shop tab to all merchants in the app. Brands with product listings in the app will now be able to promote them on the Shop tab, with a 'Sponsored' disclaimer marking the paid posts. Clicking on a sponsored product will take users through to a product details page, where they'll be able to learn more about the item. The details page will also highlight additional products from that brand. Users will also be able to save sponsored product listings to a wishlist, or share them with friends from the details page.The addition is part of Instagram's broader eCommerce shift, which involves slowly teaching users to expect that they'll be able to shop for items from images within the app. And as Instagram learns more about each users' shopping preferences, and the product that they like, the Shop tab will become more valuable, again increasing the potential of this new addition. At the least, it may well be worth an experiment for those that are looking to tap into Instagram's billion-user audience. The new Instagram Promoted Products option is rolling out in countries where the Instagram Shop tab is available.2. Instagram Shared How Search Algorithms Work, And How You Can Optimize Your Presence - Instagram has published the second installment in its new 'How Instagram Works' series, with an overview of how its search algorithms function, and how you can maximize your chances of showing up in relevant search results. The first post in the series looked at how Instagram's feed ranking works, providing more oversight into how the platform looks to match relevant content with user interests, and how creators can ensure their posts reach people in the app. The basics of Instagram search are fairly straightforward - Instagram uses the keywords that you enter into the search field to highlight the most relevant content, with the specific text that you input being the primary matching device.But that's not the only factor - when providing relevant search matches for a query, Instagram factors in three primary elements: The text you enter - This, Instagram says, is "by far" the most important signal for Search. "We try to match what you type with relevant usernames, bios, captions, hashtags and places". Your activity in the app - In addition to basic text matching, Instagram will also rank your search results based on your previous in-app activity, including the accounts you follow, the posts you've viewed, and how you've interacted with certain profiles in the past. "We usually show accounts and hashtags you follow or visit higher than those you don't". This is to help you find things that you're more likely to be interested in, and to streamline your discovery process. Popularity of each query - Finally, Instagram also factors in the popularity of the matches for your query when ranking the results it displays. The elements that could influence this include the number of clicks, likes, shares and follows that a particular account, hashtag or place sees It is worth noting that re-sharing memes might get you likes, but it might also penalize you in discovery, while Instagram also actively seeks to limit the reach, at least in a discovery sense, of contest/giveaway posts.3. Facebook Publishes New Christmas Marketing Guide to Assist with Campaign Planning - With Christmas now only 120 some days away, Facebook has published a new Christmas Marketing Guide to help guide your strategic planning, and map out a more effective approach based on key shopping behaviors and events. The 18-page guide is geared around what Facebook's calling its 'Discovery Commerce System', a process that utilizes Facebook's ad matching tools to optimize your marketing approach, based on four steps.For each step, Facebook provides practical recommendations on how you can put it into action, and how that will then contribute to your broader marketing goals.For example, in the first step - 'Personalization Engine' - Facebook provides a range of tips on how you can personalize your outreach by using tools like the Facebook Pixel and the Conversions API.The guide essentially provides quick tips for each element, and links to read more about how you can enact them within your strategy.4. TikTok and Shopify introduce TikTok Shopping - TikTok is expanding its relationship with Shopify to provide more ways for Shopify merchants to promote their products direct to their audience in the app.Today, TikTok has announced a new shop tab expansion for Shopify merchant profiles, which, as it sounds, will add a new product display showcase to your in-app presence. So it's not direct, in-stream shopping, as such, with users referred back to the merchant's Shopify store for purchase. But it's another big step in TikTok's broader eCommerce push, facilitating direct product promotion within a dedicated storefront space, which is very similar to Instagram's in-app Shops option. The real winners,are Shopify merchants, who now have another way to directly promote their products within another social app - but for TikTok, it's another advance that will help it maximize its business potential, and provide more ways for users to more directly monetize their TikTok presence.5. How to Analyze Your Snapchat Ads Campaign Performance - Not only is measuring campaign performance an exciting moment when you're working hard to advertise your business, but it's critical to understanding what has worked well, what might not be working as well, so you can best adjust your marketing to optimize towards your goals. So Snapchat wrote a blog post, covering everything you need to know about analyzing your advertising campaigns on Snapchat - from how to set advertising goals, how to analyze campaign performance against your marketing and business goals, to how to create custom reports in Snapchat's Ads Manager to streamline and automate your performance reporting.Checkout the post here: https://forbusiness.snapchat.com/blog/how-to-analyze-your-snapchat-ads-campaign-performance 6. Twitter Publishes New Twitter Ads Checklist to Help Guide Your Approach - Twitter has published a new one-page checklist of all the key considerations for effective tweet ad campaigns, including hashtag notes, media attachment tips and targeting pointers.The checklist is an extension of Twitter's recently published Agency Playbook, a 41-page guide that covers all aspects of Twitter marketing. And while the notes are aimed at agency staffers specifically, the checklist does cover all the key info that you need to build effective tweet ad campaigns.You can download Twitter's full Agency Playbook here, or check out the list below.7. LinkedIn Publishes New Guide on Using Organic and Paid Strategies to Maximize Branding Impact - LinkedIn has published a helpful new guide which looks at the branding benefits of using paid and organic outreach in combination, and how you can best pair these elements for different purposes using LinkedIn's tools.The 45-page guide includes insights into all aspects of building your brand on LinkedIn, and a range of helpful pointers to guide your strategy. You can download the full guide here8. Google's "How Search Works" Website - This week, the search giant has published an updated version of its 'How Search Works' website, which includes a range of insights and links to provide more information about its ever-evolving ranking algorithms, which could help you better understand what you should be doing to match-up with its systems. The mini-site covers all aspects of Google's search process and it does help to provide more insight into Google's ranking processes, and what it looks for in web content.Google includes basic overviews of each ranking element, including, for example, why it uses automated keyword matching."Every day, fifteen per cent of searches are ones that we haven't seen before, so we use automated systems to get you the most relevant and reliable information that we can find. To help you find what you're looking for, these systems consider many factors, including the words in your query, the content of pages, the expertise of sources, and your language and location."The site also includes basic pointers on keyword usage, and how its algorithms rank keyword match relevance based on each query:"For example, with web pages, if those keywords appear on the page, or if they appear in the headings or body of the text, the information might be more relevant."It also outlines the fundamentals of backlinks, and how Google factors in the value of links in ranking:"One of several factors that we use to help determine this is understanding if other prominent websites link or refer to the content. This has often proven to be a good sign that the information is well trusted." But as anyone who's ever tried to stay on top of SEO knows, that information can change quickly. Indeed, Google notes that it made over 4,500 search 'improvements' in 2020 alone. 9. Google Is Updating The Way It Generates Web Page Titles In Search Results - Google's Danny Sullivan confirms the search engine is updating the way it generates web page titles in search results.“Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query.”Google's new system of generating web page titles has been documented extensively since it was discovered in live search results last week.Google's Danny Sullivan confirms the search engine is updating the way it generates web page titles in search results.“Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query.”Google's new system of generating web page titles has been documented extensively since it was discovered in live search results last week.If you're wondering whether it's still worth your time to create unique titles for your pages, the answer is 100% yes.Don't just leave it up to Google. Sullivan says original HTML title tags will still be used over 80% of the time.

Wie schon in Episode #21 der Facebook Marketing Experten, geht es auch dieses Mal wieder um die Frage, wie personalisierte Werbung im Einklang mit Datenschutz in einer “cookieless world” funktioniert. Da hierfür auch ein starkes Partner-Ökosystem ein wichtiger Faktor ist, spricht Ramona in dieser Folge mit John Thomson (Global GTM Lead Customer Data Cloud, SAP) und ihrem Kollegen Florian Will (Partner Solutions Lead EMEA, Facebook). Zusammen diskutieren sie, was der Umschwung in Sachen Privatsphäre in der Industrie und für SAP im Speziellen bedeutet und welche Problematiken Datensilos und Data Interoperability mit sich bringen. Aber auch, wie die Conversions-API den gleichzeitigen Wunsch nach Datenschutz und Personalisierung beantworten kann und wie diese in der Praxis funktioniert. Außerdem geben sie Einblicke, warum die Partnerschaft zwischen SAP und Facebook so gut funktioniert und wie sie ihren Erfolg bewerten würden. Weitere Informationen zu den Facebook Marketing Partnern findet ihr hier. Unter fb.me/facebookmarketing findet ihr neben den Podcasts außerdem auch alle Webinare. Meldet euch dort gerne bei unserem Newsletter an. So bleibt ihr immer up to date, zu allen Themen rund ums Digital Marketing bei Facebook.

1. Apple’s Paid Ads Business Expansion (0:37) - Apple didn’t want to comment on their employment of Antonio Garcia Martinez, however, it looks like they are planning big steps in the advertising industry, just in time with the App Tracking Transparency (ATT) introduction. Back in 2016, Apple had its own advertising platform, called iAd, but that was considered unsuccessful. 2. TikTok Coins, New Features, And A Refreshed Safety Center (3:10) - The improved Safety Center includes new guides and resources to help with digital safety and security among families - A guardian's guide to TikTok; Bullying education and prevention resources, and more. On the creative side, they have also introduced the latest layout addition, green screen duet, along with the already existing left & right; react, and top & bottom.3. Google's John Mueller Shares Valuable Advice (6:57) - He shares that there shouldn’t be any problem with the following situation: “moving the navigation in your HTML code from the top of the source code to the bottom while using positioning techniques to render the navigation at the top.” He also mentions that just because your site has ranked well at some point in the past or now, it doesn’t mean it will continue to be ranking well forever.4. Some Medical Treatments Are Prohibited On Google Ads (8:42) - The treatments that are not allowed to be advertised include stem cell therapy, cellular (non-stem) therapy, gene therapy and similar forms of regenerative medicine, platelet-rich plasma, and others. Violations of this policy will be given a 7-day notice before further action is taken.5. YouTube Updates Features On Their Community Posts And Adds A Subscribers’ Only Feature (In Beta) (9:44) - The 3 updates to their community posts include a first-ever look at analytics data; the ability to add more images, and the ability to schedule posts on iOS. Furthermore, they are working on a subscribers’ only feature, similarly to Twitch, where content creators will be able to host live streams and chats with their subscribers exclusively. 6. $100M For YouTube Shorts Creators And Expanding Clips (11:58) - The fund will be distributed in 2021-2022 among creators with unique content who also follow the Community Guidelines. During the past 3 years, YouTube has invested over $30 billion in its creators, artists, and media companies, and they will continue to provide the necessary support. Moreover, the platform is rolling out new Clips option to 10x more channels, which will provide another way for users to share specific segments from videos.7. Snapchat’s Report On Rising AR (14:10) - To measure top consumer AR trends, Snapchat teamed up with Deloitte Digital and interviewed more than 15,000 users across 15 nations. The platform has acknowledged that 64% of the younger users that were reached didn’t watch any Television, which is why Snapchat was able to reach 71% of the Gen Z while televisions couldn’t.8. Pinterest Ads Guide, Removing Scams And Testing Live Stream Events (16:21) - The platform has published an overview guide of how to utilize Promoted Pins, and they have also shared how they are tackling spam and malicious content: “Our models detect spam vectors, like Pin links, as well as users engaging in spammy behaviors. We quickly limit distribution of Pins with spam links and take direct action against users identified with a high confidence to be engaging in spammy behavior." Meanwhile, they are also expanding to live events.9. Facebook Conversions API For Better ROI (18:15) - The Facebook Conversions API aims to respect Facebook users' privacy controls. For example, if a customer uses the Off-Facebook Activity privacy tool, their choices will extend to data sent via Conversion API. It is designed to be less vulnerable against a browser crash or connectivity issues.

I denne episode af Marketing Brief taler vi om Conversion API via Google Tag Manager. Det lyder nørdet og komplekst men vi garanterer dig, at det er det værd at få det implementeret. Vi giver dig al vores viden om emnet og fortæller dig lige præcis hvorfor det er vigtigt at gøre brug af dette. For hvem vil ikke have bedre attribuering og flere målbare konverteringer? Vi håber som altid at du har lyst til at lytte med!

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) iOS IDFA and ATT Quiz and Survival Guide (http://wrgo.io/WickedReports/18553) Big changes are about to happen with the upcoming Apple iOS 14 update. If you’re in the marketing industry, this is sure to have a significant impact. Will it be good, or will it affect your lead conversion? After spending 20,000 hours on first-party data, I feel that I’m uniquely qualified to talk about what I know about the upcoming IDFA changes and how it will affect the industry. Find out more by diving into this episode now. Episode Highlights: So what exactly is going to happen? [01:44] Wicked Report’s first-party data is privacy compliant [04:24] Conversions API won’t work around the IDFA restrictions [05:46] The survival guide to navigating the changes [08:29] Getting people to opt in is more important than ever [11:17] Diversify your advertising in multiple platforms [12:21] Why you should prioritize lifetime value over immediate hourly results [12:43] Look into other ways to capture first-party date [14:25] Take our quiz then grab our iOS 14 Survival Guide [16:01] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Desde hace algunos años inicio una batalla legal por el manejo de la privacidad del usuario y la protección de sus datos. Arrancó en Europa con el famoso GDPR y se ha ido extendiendo a nivel mundial. Recientemente Apple anunció nuevas medidas para los usuarios de iPhone y Facebook reaccionó con una solución que nos permita tanto a Marketers como Anunciantes de negocios seguir teniendo el monitoreo confiable de nuestra pauta. En este episodio te lo explico. ¿Aún no tienes una tienda en Shopify? Si quieres probar haciéndola tú mismo, adquiere un demo gratuito de 14 días en este link: https://www.shopify.com/free-trial?ref=simplify-technology Si prefieres ayuda de expertos, contactanos en https://simplify.agency

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) How sure are you that a particular ad led to a sale of your product or service? For big tech companies like Apple and Facebook, tracking data is part of their business. The question is how much of the data is accurate. While these tech giants might attribute your sales to ads placed on their platform, you won’t really know for sure unless you get to the bottom of everything. Today, I want to go over three very crucial things - cookies, tracking pixels, and third-party data. What are they? Can you rely on the data you’re getting? And how do the changes implemented by Apple and Facebook impact lead attribution? Tune in now and get the lowdown on data, cookies, and tracking. Episode Highlights: What’s the deal with Apple blocking IDFA? [01:22] First-party data cookies are now more important [03:48] What cookies and tracking pixels do [06:37] Apple’s 7-day cookie expiration impacting first clicks tracking [09:49] It’s time to shift to new lead capture [16:18] Facebook’s Conversions API might only cloud your data [17:59] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.