OMGrowth!

Follow OMGrowth!
Share on
Copy link to clipboard

This is OMGrowth: the podcast for online business owners who want to better plan and forecast their results... but definitely don't want to have to become an analyst to do it. And that's cool because I'm Lanie Lamarre and I'm like your remote integrator over here and I show you how you can handle all the planning and data and forecasting stuff so that you can make all the very boss decisions about YOU'RE going to do to create your next best month, launch or collaboration. This podcast is dedicated to delivering all the OMGrowth moments to you, boss. You can go to omgrowth.com/pod to access show notes and find out what OMGrowth moments are in store for you.

Lanie Lamarre


    • May 17, 2023 LATEST EPISODE
    • weekly NEW EPISODES
    • 11m AVG DURATION
    • 165 EPISODES


    Search for episodes from OMGrowth! with a specific topic:

    Latest episodes from OMGrowth!

    100 - I'm Terrible At Multi-Tasking (And You Are Too!)

    Play Episode Listen Later May 17, 2023 6:50


    Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    99 - The Biggest Mistakes I've Made with MARKETING DATA as a Digital Marketer

    Play Episode Listen Later May 10, 2023 12:43


    Learn from my marketing data mistakes and avoid making them yourself! This episode of Let's Get Data-Driven will dig into some of the digital marketing mistakes I've made when it comes to knowing your numbers. As mentioned in the episode, here's one example of what a data pattern looks like and here's another one.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    98 - How UTM PARAMETERS are the Future of Analytics in a Cookieless World

    Play Episode Listen Later May 3, 2023 9:29


    Worried about tracking your digital marketing efforts? This episode dives into the "cookie-pocalypse" and explains why UTM parameters can be a reliable and effective method for tracking your campaigns and optimizing your ROI.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    97 - Navigating The Fine Print: Using AI to Make Sense of Terms and Conditions

    Play Episode Listen Later Apr 26, 2023 7:49


    In this episode, we explore how AI tool ChatGPT can help you better understand the terms and conditions of platforms you sign up for and their data privacy implicationsJoin the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    96 - Balancing PERSONALIZATION and PRIVACY With Your Marketing Campaigns

    Play Episode Listen Later Apr 19, 2023 12:01


    Personalization is a powerful marketing tool, but it's essential to take people's privacy into consideration. In this episode, learn why consent is a crucial issue as AI continues to improve and how to use personalization in a respectful way with how you're marketing your offers. Mentioned in episode: Denise Duffield-Thomas's launch debriefJoin the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    95 - Maximizing Results with the Pareto Principle: An 80/20 Guide of Efficient Resource Use

    Play Episode Listen Later Apr 12, 2023 16:59


    Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    94 - A Resource To Better Understand How Your Data Is Used [Mini-Sode]

    Play Episode Listen Later Apr 4, 2023 1:50


    Privacy jargon can be confusing, but in this episode, I share a helpful resource from privacy.commonsense.org that breaks down complex legal jargon into easy-to-understand evaluations. Tune in to discover a simple tool you can use to better understand what data is being collected and shared by the platforms you're using, how secure it is, and what rights you have to this data.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    93 - Is Your CHATBOT and/or CHAT FEATURE Privacy-Compliant?

    Play Episode Listen Later Mar 29, 2023 11:40


    Chatbots and chat features can provide a convenient and immediate customer service experience, but they also come with privacy risks. Join us in this episode as we dive into the world of chat interactions, exploring the benefits and potential pitfalls of using these tools, and offering tips for mitigating the risks of data breaches and protecting your customers' privacy. Here is the Media Post article and the Top Class Actions post referenced in the episode.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    92 - Measuring Success: PROJECT and PROGRAM Metrics Explained

    Play Episode Listen Later Mar 22, 2023 12:20


    Wanna read more on Crystal Pepsi? Here you are.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    91 - The Role of COMPLIANCE TOOLS for Digital Marketers in 2023

    Play Episode Listen Later Mar 15, 2023 11:38


    Referenced in this episode: the Cambridge Analytics scandal; the CBC report on customer data being sold to Facebook from major retailers; and here are stories on the conga line of TikTok bans.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    90 - Beyond Vanity Metrics: Using SOCIAL MEDIA INSIGHTS To Make Data-Driven Decisions

    Play Episode Listen Later Mar 8, 2023 10:25


    Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    89 - "My REPORTS don't add up. Which DATA SOURCE is telling the truth?"

    Play Episode Listen Later Mar 1, 2023 8:59


    Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    88 - The Power of CHATGPT For Improving Your Online Business Results

    Play Episode Listen Later Feb 22, 2023 9:38


    Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    87 - DATA VISUALIZATION 101: Inspiring Your Brain Using Your Performance Data

    Play Episode Listen Later Feb 15, 2023 1:40


    Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    86 - Why Am I Overwhelmed and How Can BUSINESS SYSTEMS help?

    Play Episode Listen Later Feb 8, 2023


    Check out the Systems and Workflow Magic Bundle here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    85 - "How Do I Identify TRENDS & PATTERNS In My Online Performance?"

    Play Episode Listen Later Feb 1, 2023


    Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    84 - HEAT MAPS vs ANALYTICS: How and When To Use Services Like HotJar and CrazyEgg

    Play Episode Listen Later Jan 25, 2023


    Heat Maps are a versatile tool to help you see - literally, through visual displays - what areas to ask questions about when it comes to your performance. In this episode, we talk about different ways to use them and what your responsibilities are with using this type of tracking.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    83 - “What's the deal with all these COOKIE BANNERS?”

    Play Episode Listen Later Jan 18, 2023


    Think all the cookie banners are a pain and wondering why they're here? We're talking about why managing your cookies and preferences is a necessary at this point and time, and how to identify what you have installed and tracking on your website.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    82 - SEO vs SEM: What Is The Difference and Why Do You Care?

    Play Episode Listen Later Jan 11, 2023


    Looking to increase your traffic and wondering whether to invest in paid search ads through SEM or if you should focus on improving your SEO to be found on more organic streams? What about how search impacts AI? This episode has you covered.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    81 - What "Responsible Marketing and Tracking" Means In 2023

    Play Episode Listen Later Jan 4, 2023


    The online world has BEEN the Wild West, and we've all been doing things we haven't always understood or would have consent to had we fully understood the consequences of our actions. Read this to hear what I believe responsible marketing is, and what that says about how we treat others and want to be treated as digital marketers. Resources mentioned in this podcast: https://duped.online/ https://wondery.com/shows/scamfluencers/ https://wondery.com/shows/we-crashed/ https://www.denisedt.com/blog/launch-debriefJoin the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    80 - "Is Google Search Console GDPR-Friendly and Privacy Compliant?"

    Play Episode Listen Later Dec 28, 2022


    Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    79 - "I Agreed To WHAT?...": SLACK Edition

    Play Episode Listen Later Dec 21, 2022


    If the headlines about Elon and Twitter reading private Slack messages between employees has you feeling some type of way with how YOU'VE been using the platform, I'm clarifying the terms and conditions you've agreed to and what is accessible to others with your use of Slack as a messaging and communications platform. Resources mentioned in this episode include: Slack's Privacy Policy Locate your data retention information by going to [your Slack channel name].slack.com/account/workspace-settings#retention Review your channel analytics by going to [your Slack channel name].slack.com/stats Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

    78 - When Should I "Allow All Cookies" and When Should I Disable Them?

    Play Episode Listen Later Dec 14, 2022 9:09


    Here's that Instagram video I mentioned. Read the transcript here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Join this as a transcript over on the blog.

    77 - Goals vs KPIs and How This Impacts Your Planning & Forecasting

    Play Episode Listen Later Dec 7, 2022 10:08


    Read the transcript here. Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Join this as a transcript over on the blog.

    76 - "Will Affiliate Links Work As Third-Party Cookies Become Obsolete?"

    Play Episode Listen Later Nov 30, 2022 6:56


    Read the transcript here. Get your free Kartra trial here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.

    75 - Encore: "What Do I Do On A CEO DAY?"

    Play Episode Listen Later Nov 23, 2022 20:31


    Click HERE to access the Black Friday/Cyber Monday YOUR CEO DAY Bundle. It's the time of year we all start thinking ahead and this episode felt worthy of an encore, especially because I've upgraded the contents of the workbook to being an all-out bundle. Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.

    74 - Should you create an account using those LOGIN WITH FACEBOOK or LOGIN WITH GOOGLE buttons?

    Play Episode Listen Later Nov 16, 2022 11:06


    Read the transcript here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.

    73- BEHIND THE SCENES: How I Tested and Improved A NEW SALES PAGE

    Play Episode Listen Later Nov 9, 2022 9:08


    Read the transcript here. Get your Kartra trial here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.

    72 - "Can having GA installed on my site increase my Google Ad cost?"

    Play Episode Listen Later Nov 2, 2022 5:29


    Tracking your ROI and data on ad spend is not an exact science and it's getting increasingly harder to get accurate information with Google and Facebook ads. Read the transcript here. Listen/read/watch to episode 53 here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.

    71 - ZERO-PARTY Data vs. FIRST-PARTY Data vs. THIRD-PARTY Data

    Play Episode Listen Later Oct 26, 2022 11:48


    What is zero-party data, how is it different from first-party data and third-party data, where does second-party data fit in (and how does it not?) and why you should even care about or use any of this. Read the transcript here. Check out episode 33 here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.

    70 - "When are LINK SHORTENERS most useful and how do you track them?"

    Play Episode Listen Later Oct 19, 2022 9:11


    Read the transcript here.Join the Membership To Get Data-Driven. Follw me on Instagram @omgrowth.

    track follw link shorteners
    69 - "I Agreed To WHAT?!": TIKTOK Edition (and why I deleted and uninstalled TikTok)

    Play Episode Listen Later Oct 12, 2022 15:23


    Read the transcript/blog post here: https://omgrowth.com/blog/tiktok-agreementJoin the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.

    68 - Welcome to Season 3

    Play Episode Listen Later Oct 5, 2022 3:45


    There are going to be some changes around here, so let's talk about them right quick!

    67 - BEHIND THE SCENES: Why Q2 Scared The

    Play Episode Listen Later Jul 13, 2022 10:29


    Q2 was scary and awesome, and this episode is all about my lessons learned and key take-aways in the hopes that sharing these will help you tap into your own OMGrowth moments as well.   Check out my books on optimizing your digital marketing results. Read the transcript here. Follow me on Instagram and TikTok

    67 - BEHIND THE SCENES: Why Q2 Scared The

    Play Episode Listen Later Jul 13, 2022 10:28


    Q2 was scary and awesome, and this episode is all about my lessons learned and key take-aways in the hopes that sharing these will help you tap into your own OMGrowth moments as well.   Check out my books on optimizing your digital marketing results. Read the transcript here. Follow me on Instagram and TikTok

    66 - LIZ WILCOX Is Proof Of How Low Ticket Can Be High Value and Hella-Profitable

    Play Episode Listen Later Jul 6, 2022 30:33


    Liz Wilcox runs a hella-profitable, low-ticket membership, and she's data-driven in the least complicated way possible. Listen in to how she makes her bottom line align to her values and the value she offers to her members. Go behind-the-scenes and check out Liz's membership for just $9 before her annual flash sale comes up on July 11th. This is an affiliate link. This is also one of my favorite payments to make because I'm a happy member, too. Join Liz's Facebook Group. Read the transcript.

    66 - LIZ WILCOX Is Proof Of How Low Ticket Can Be High Value and Hella-Profitable

    Play Episode Listen Later Jul 6, 2022 30:32


    Liz Wilcox runs a hella-profitable, low-ticket membership, and she's data-driven in the least complicated way possible. Listen in to how she makes her bottom line align to her values and the value she offers to her members. Go behind-the-scenes and check out Liz's membership for just $9 before her annual flash sale comes up on July 11th. This is an affiliate link. This is also one of my favorite payments to make because I'm a happy member, too. Join Liz's Facebook Group. Read the transcript.

    65 - What To Do When Your EMAIL MARKETING Just Isn't Working

    Play Episode Listen Later Jun 29, 2022 14:26


    What if people aren't clicking on your email links? What if they're unsubscribing faster than your list is growing? There are some key questions you can ask yourself to improve your email marketing results and we discuss that in this week's episode.   Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok My post/episode on Email Deliverability I recommend Kate Doster's Email Marketing Fairy and Liz Wilcox's membership as starting points for improving your email copy and content.

    65 - What To Do When Your EMAIL MARKETING Just Isn't Working

    Play Episode Listen Later Jun 29, 2022 14:25


    What if people aren't clicking on your email links? What if they're unsubscribing faster than your list is growing? There are some key questions you can ask yourself to improve your email marketing results and we discuss that in this week's episode.   Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok My post/episode on Email Deliverability I recommend Kate Doster's Email Marketing Fairy and Liz Wilcox's membership as starting points for improving your email copy and content.

    64 - Why Your CHECKOUT PAGE Is Low-Lying Fruit For Better Results with DAMA JUE

    Play Episode Listen Later Jun 22, 2022 22:26


    Dama Jue talks to us about the simplest way of improving our conversion rates and bottom line: simple tweaks to your checkout page. Swipe Dama's ThriveCart Funnel Flow. Find Dama on Instagram and find her Thrivecart Templates on Instagram. Read the transcript. Whimsical BuiltWith

    64 - Why Your CHECKOUT PAGE Is Low-Lying Fruit For Better Results with DAMA JUE

    Play Episode Listen Later Jun 22, 2022 22:26


    Dama Jue talks to us about the simplest way of improving our conversion rates and bottom line: simple tweaks to your checkout page. Swipe Dama's ThriveCart Funnel Flow. Find Dama on Instagram and find her Thrivecart Templates on Instagram. Read the transcript. Whimsical BuiltWith

    63 - My EMAIL TAGGING and SEGMENTATION STRATEGY for Data-Driven, Customer-Focused Bosses

    Play Episode Listen Later Jun 15, 2022 17:06


    Tagging and segmenting your email list to better target and connect with your subscriber in a meaningful, personalized way can be a huge advantage to your marketing campaigns and efforts. Learn more about how to use tags and segments, why you should give your subscribers agency as to how you identify them and how you can use this information to optimize your own email marketing results. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok

    63 - My EMAIL TAGGING and SEGMENTATION STRATEGY for Data-Driven, Customer-Focused Bosses

    Play Episode Listen Later Jun 15, 2022 17:06


    Tagging and segmenting your email list to better target and connect with your subscriber in a meaningful, personalized way can be a huge advantage to your marketing campaigns and efforts. Learn more about how to use tags and segments, why you should give your subscribers agency as to how you identify them and how you can use this information to optimize your own email marketing results. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok

    62 - The Best Ways To Go EVERGREEN with DESTINI COPP

    Play Episode Listen Later Jun 8, 2022 13:23


    I love how versatile evergreen emails can be because there's more to them than sales sequences and countdown timers, and that's what I'm chatting with Destini Copp about in this episode. Join us at the Evergreen Email Summit. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok

    62 - The Best Ways To Go EVERGREEN with DESTINI COPP

    Play Episode Listen Later Jun 8, 2022 13:23


    I love how versatile evergreen emails can be because there's more to them than sales sequences and countdown timers, and that's what I'm chatting with Destini Copp about in this episode. Join us at the Evergreen Email Summit. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok

    61 - Email Marketing KPIs and ENGAGEMENT METRICS That Actually Matter... and Why

    Play Episode Listen Later Jun 1, 2022 22:42


    What data and metrics do you want to track in your email marketing, and when or how would you ever use these analytic insights to optimize your results? We're talking about it in this episode, you can read the transcript or pick up my new book. Get EMAIL MARKETING OPTIMIZATION, my new book on tracking and improving the results of all those emails you're hitting send on. Get RESULTS ON REPEAT, my book on publishing, tracking and improving your overall digital marketing campaigns. Read the transcript here. Check out Kartra, my favorite all-in-one business software solution [affiliate link} Follow me on Instagram and TikTok

    61 - Email Marketing KPIs and ENGAGEMENT METRICS That Actually Matter... and Why

    Play Episode Listen Later Jun 1, 2022 22:43


    What data and metrics do you want to track in your email marketing, and when or how would you ever use these analytic insights to optimize your results? We're talking about it in this episode, you can read the transcript or pick up my new book. Get EMAIL MARKETING OPTIMIZATION, my new book on tracking and improving the results of all those emails you're hitting send on. Get RESULTS ON REPEAT, my book on publishing, tracking and improving your overall digital marketing campaigns. Read the transcript here. Check out Kartra, my favorite all-in-one business software solution [affiliate link} Follow me on Instagram and TikTok

    60 - Is Your EMAIL MARKETING COMPLIANT to International Laws like GDPR, CAN-SPAM and Anti-Spam Legislation?

    Play Episode Listen Later May 25, 2022 12:02


    Getting legally compliant with GDPR, Canada's Anti-Spam Legislation and CAN-SPAM with how you're sending email sounds intimidating… until you listen to this podcast episode or read its transcript. >>GET RESULTS ON REPEAT HERE

    60 - Is Your EMAIL MARKETING COMPLIANT to International Laws like GDPR, CAN-SPAM and Anti-Spam Legislation?

    Play Episode Listen Later May 25, 2022 12:03


    Getting legally compliant with GDPR, Canada's Anti-Spam Legislation and CAN-SPAM with how you're sending email sounds intimidating… until you listen to this podcast episode or read its transcript. >>GET RESULTS ON REPEAT HERE

    59 - Tracking What Matters in GROUP PROGRAMS and MEMBERSHIPS with MELODY JOHNSON, The Course Consultant

    Play Episode Listen Later May 18, 2022 11:46


    The more succcessful your group program or membership is, the more complex it is to sustain. So how do you know what numbers, goals and targets you should aim for? Melody Johnson, The Course Consultant, breaks down all the major data points you want to track, sustain and improve on to run your own successful program. The Retention Calculator Get Melody's help with customer success Follow Melody on Instagram Follow Melody on TikTok Read the transcript. Follow me on Instagram Follow me on TikTok

    59 - Tracking What Matters in GROUP PROGRAMS and MEMBERSHIPS with MELODY JOHNSON, The Course Consultant

    Play Episode Listen Later May 18, 2022 11:45


    The more succcessful your group program or membership is, the more complex it is to sustain. So how do you know what numbers, goals and targets you should aim for? Melody Johnson, The Course Consultant, breaks down all the major data points you want to track, sustain and improve on to run your own successful program. The Retention Calculator Get Melody's help with customer success Follow Melody on Instagram Follow Melody on TikTok Read the transcript. Follow me on Instagram Follow me on TikTok

    Claim OMGrowth!

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel