This is OMGrowth: the podcast for online business owners who want to better plan and forecast their results... but definitely don't want to have to become an analyst to do it. And that's cool because I'm Lanie Lamarre and I'm like your remote integrator over here and I show you how you can handle all the planning and data and forecasting stuff so that you can make all the very boss decisions about YOU'RE going to do to create your next best month, launch or collaboration. This podcast is dedicated to delivering all the OMGrowth moments to you, boss. You can go to omgrowth.com/pod to access show notes and find out what OMGrowth moments are in store for you.
Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Learn from my marketing data mistakes and avoid making them yourself! This episode of Let's Get Data-Driven will dig into some of the digital marketing mistakes I've made when it comes to knowing your numbers. As mentioned in the episode, here's one example of what a data pattern looks like and here's another one.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Worried about tracking your digital marketing efforts? This episode dives into the "cookie-pocalypse" and explains why UTM parameters can be a reliable and effective method for tracking your campaigns and optimizing your ROI.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
In this episode, we explore how AI tool ChatGPT can help you better understand the terms and conditions of platforms you sign up for and their data privacy implicationsJoin the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Personalization is a powerful marketing tool, but it's essential to take people's privacy into consideration. In this episode, learn why consent is a crucial issue as AI continues to improve and how to use personalization in a respectful way with how you're marketing your offers. Mentioned in episode: Denise Duffield-Thomas's launch debriefJoin the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Privacy jargon can be confusing, but in this episode, I share a helpful resource from privacy.commonsense.org that breaks down complex legal jargon into easy-to-understand evaluations. Tune in to discover a simple tool you can use to better understand what data is being collected and shared by the platforms you're using, how secure it is, and what rights you have to this data.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Chatbots and chat features can provide a convenient and immediate customer service experience, but they also come with privacy risks. Join us in this episode as we dive into the world of chat interactions, exploring the benefits and potential pitfalls of using these tools, and offering tips for mitigating the risks of data breaches and protecting your customers' privacy. Here is the Media Post article and the Top Class Actions post referenced in the episode.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Wanna read more on Crystal Pepsi? Here you are.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Referenced in this episode: the Cambridge Analytics scandal; the CBC report on customer data being sold to Facebook from major retailers; and here are stories on the conga line of TikTok bans.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Check out the Systems and Workflow Magic Bundle here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Heat Maps are a versatile tool to help you see - literally, through visual displays - what areas to ask questions about when it comes to your performance. In this episode, we talk about different ways to use them and what your responsibilities are with using this type of tracking.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Think all the cookie banners are a pain and wondering why they're here? We're talking about why managing your cookies and preferences is a necessary at this point and time, and how to identify what you have installed and tracking on your website.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Looking to increase your traffic and wondering whether to invest in paid search ads through SEM or if you should focus on improving your SEO to be found on more organic streams? What about how search impacts AI? This episode has you covered.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
The online world has BEEN the Wild West, and we've all been doing things we haven't always understood or would have consent to had we fully understood the consequences of our actions. Read this to hear what I believe responsible marketing is, and what that says about how we treat others and want to be treated as digital marketers. Resources mentioned in this podcast: https://duped.online/ https://wondery.com/shows/scamfluencers/ https://wondery.com/shows/we-crashed/ https://www.denisedt.com/blog/launch-debriefJoin the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
If the headlines about Elon and Twitter reading private Slack messages between employees has you feeling some type of way with how YOU'VE been using the platform, I'm clarifying the terms and conditions you've agreed to and what is accessible to others with your use of Slack as a messaging and communications platform. Resources mentioned in this episode include: Slack's Privacy Policy Locate your data retention information by going to [your Slack channel name].slack.com/account/workspace-settings#retention Review your channel analytics by going to [your Slack channel name].slack.com/stats Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.
Here's that Instagram video I mentioned. Read the transcript here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Join this as a transcript over on the blog.
Read the transcript here. Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Join this as a transcript over on the blog.
Read the transcript here. Get your free Kartra trial here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.
Click HERE to access the Black Friday/Cyber Monday YOUR CEO DAY Bundle. It's the time of year we all start thinking ahead and this episode felt worthy of an encore, especially because I've upgraded the contents of the workbook to being an all-out bundle. Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.
Read the transcript here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.
Read the transcript here. Get your Kartra trial here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.
Tracking your ROI and data on ad spend is not an exact science and it's getting increasingly harder to get accurate information with Google and Facebook ads. Read the transcript here. Listen/read/watch to episode 53 here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.
What is zero-party data, how is it different from first-party data and third-party data, where does second-party data fit in (and how does it not?) and why you should even care about or use any of this. Read the transcript here. Check out episode 33 here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.
Read the transcript here.Join the Membership To Get Data-Driven. Follw me on Instagram @omgrowth.
Read the transcript/blog post here: https://omgrowth.com/blog/tiktok-agreementJoin the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.
There are going to be some changes around here, so let's talk about them right quick!
Q2 was scary and awesome, and this episode is all about my lessons learned and key take-aways in the hopes that sharing these will help you tap into your own OMGrowth moments as well. Check out my books on optimizing your digital marketing results. Read the transcript here. Follow me on Instagram and TikTok
Q2 was scary and awesome, and this episode is all about my lessons learned and key take-aways in the hopes that sharing these will help you tap into your own OMGrowth moments as well. Check out my books on optimizing your digital marketing results. Read the transcript here. Follow me on Instagram and TikTok
Liz Wilcox runs a hella-profitable, low-ticket membership, and she's data-driven in the least complicated way possible. Listen in to how she makes her bottom line align to her values and the value she offers to her members. Go behind-the-scenes and check out Liz's membership for just $9 before her annual flash sale comes up on July 11th. This is an affiliate link. This is also one of my favorite payments to make because I'm a happy member, too. Join Liz's Facebook Group. Read the transcript.
Liz Wilcox runs a hella-profitable, low-ticket membership, and she's data-driven in the least complicated way possible. Listen in to how she makes her bottom line align to her values and the value she offers to her members. Go behind-the-scenes and check out Liz's membership for just $9 before her annual flash sale comes up on July 11th. This is an affiliate link. This is also one of my favorite payments to make because I'm a happy member, too. Join Liz's Facebook Group. Read the transcript.
What if people aren't clicking on your email links? What if they're unsubscribing faster than your list is growing? There are some key questions you can ask yourself to improve your email marketing results and we discuss that in this week's episode. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok My post/episode on Email Deliverability I recommend Kate Doster's Email Marketing Fairy and Liz Wilcox's membership as starting points for improving your email copy and content.
What if people aren't clicking on your email links? What if they're unsubscribing faster than your list is growing? There are some key questions you can ask yourself to improve your email marketing results and we discuss that in this week's episode. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok My post/episode on Email Deliverability I recommend Kate Doster's Email Marketing Fairy and Liz Wilcox's membership as starting points for improving your email copy and content.
Dama Jue talks to us about the simplest way of improving our conversion rates and bottom line: simple tweaks to your checkout page. Swipe Dama's ThriveCart Funnel Flow. Find Dama on Instagram and find her Thrivecart Templates on Instagram. Read the transcript. Whimsical BuiltWith
Dama Jue talks to us about the simplest way of improving our conversion rates and bottom line: simple tweaks to your checkout page. Swipe Dama's ThriveCart Funnel Flow. Find Dama on Instagram and find her Thrivecart Templates on Instagram. Read the transcript. Whimsical BuiltWith
Tagging and segmenting your email list to better target and connect with your subscriber in a meaningful, personalized way can be a huge advantage to your marketing campaigns and efforts. Learn more about how to use tags and segments, why you should give your subscribers agency as to how you identify them and how you can use this information to optimize your own email marketing results. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok
Tagging and segmenting your email list to better target and connect with your subscriber in a meaningful, personalized way can be a huge advantage to your marketing campaigns and efforts. Learn more about how to use tags and segments, why you should give your subscribers agency as to how you identify them and how you can use this information to optimize your own email marketing results. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok
I love how versatile evergreen emails can be because there's more to them than sales sequences and countdown timers, and that's what I'm chatting with Destini Copp about in this episode. Join us at the Evergreen Email Summit. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok
I love how versatile evergreen emails can be because there's more to them than sales sequences and countdown timers, and that's what I'm chatting with Destini Copp about in this episode. Join us at the Evergreen Email Summit. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok
What data and metrics do you want to track in your email marketing, and when or how would you ever use these analytic insights to optimize your results? We're talking about it in this episode, you can read the transcript or pick up my new book. Get EMAIL MARKETING OPTIMIZATION, my new book on tracking and improving the results of all those emails you're hitting send on. Get RESULTS ON REPEAT, my book on publishing, tracking and improving your overall digital marketing campaigns. Read the transcript here. Check out Kartra, my favorite all-in-one business software solution [affiliate link} Follow me on Instagram and TikTok
What data and metrics do you want to track in your email marketing, and when or how would you ever use these analytic insights to optimize your results? We're talking about it in this episode, you can read the transcript or pick up my new book. Get EMAIL MARKETING OPTIMIZATION, my new book on tracking and improving the results of all those emails you're hitting send on. Get RESULTS ON REPEAT, my book on publishing, tracking and improving your overall digital marketing campaigns. Read the transcript here. Check out Kartra, my favorite all-in-one business software solution [affiliate link} Follow me on Instagram and TikTok
Getting legally compliant with GDPR, Canada's Anti-Spam Legislation and CAN-SPAM with how you're sending email sounds intimidating… until you listen to this podcast episode or read its transcript. >>GET RESULTS ON REPEAT HERE
Getting legally compliant with GDPR, Canada's Anti-Spam Legislation and CAN-SPAM with how you're sending email sounds intimidating… until you listen to this podcast episode or read its transcript. >>GET RESULTS ON REPEAT HERE
The more succcessful your group program or membership is, the more complex it is to sustain. So how do you know what numbers, goals and targets you should aim for? Melody Johnson, The Course Consultant, breaks down all the major data points you want to track, sustain and improve on to run your own successful program. The Retention Calculator Get Melody's help with customer success Follow Melody on Instagram Follow Melody on TikTok Read the transcript. Follow me on Instagram Follow me on TikTok
The more succcessful your group program or membership is, the more complex it is to sustain. So how do you know what numbers, goals and targets you should aim for? Melody Johnson, The Course Consultant, breaks down all the major data points you want to track, sustain and improve on to run your own successful program. The Retention Calculator Get Melody's help with customer success Follow Melody on Instagram Follow Melody on TikTok Read the transcript. Follow me on Instagram Follow me on TikTok
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