Podcasts about group programs

I share how this offer evolved from a six-week live cohort into a six-month flagship programme, why the pricing and positioning changed over time, and why I eventually realised the old “open cart / closed cart” launch model no longer fit the future I wanted for the business. We talk about the practical side of evergreen offers too: workshops, funnels, ads, urgency, visibility, and why you still need momentum even when something is technically available all year round. This episode is also a very honest conversation about growth. Hiring a team, letting experts take the lead, spending money before you fully feel “ready.”, and trusting the process while your nervous system quietly screams in the background. I share what happened behind the scenes while building this funnel, the pressure of investing heavily after a difficult quarter, and the emotional shift that comes with stepping back from doing absolutely everything yourself. If you've been thinking about scaling an offer, refining how you sell, or building a business that feels more sustainable long term, this episode will give you a grounded look at what that transition can involve, beyond the polished marketing version people usually share online. What You'll Learn in This Episode Why I decided to take my group programme evergreen The difference between launching low-ticket vs high-ticket offers How workshops and funnels can support evergreen sales What really goes into building a launch system behind the scenes Why hiring experts changed the quality of this campaign The emotional reality of scaling, investing, and trusting your vision "Everything in business is an experiment." Step into my festival world...

It has now been four years since I first opened the doors to my group program Your Simple & Spacious Business in April 2022.Four years since I built a whole new foundational piece of my business model and redefined what my work gets to look like and brought a whole lot more spaciousness and flexibility into my business too.And for today's episode I want to share with you the biggest lessons I've learned from running and selling this program, what's supported it to gently thrive over the past four years, and why you never have to feel stuck in any one version of your business that isn't truly working best for you.I also share how much money YS&SB has made since 2022 and how building and running this program really changed everything for me in my business.Links:Join us inside Your Simple & Spacious Business before doors close on Friday 22nd May + the 1:1 bonus ends on Tuesday 19th!Join my free library filled with resources to support you to create a spacious workweek, a steady and thriving income, and honour your humanness every day.Do I regret making my group program a lifetime offer?

LINKS MENTIONED Decision Audits available now! https://www.allison-nelson.com/audit to book yours!    Feeling burnt out from your group program? My free Group Program Success Roadmap Strategy Call is your next step. Together, we'll get clear on your group purpose, highlight some areas to focus on improving, along with a plan to rehab your program so you can get it out there and start making some real impact on your clients' lives (and yours too!). Book your FREE call here! https://calendly.com/allisonnelson/getyourgroupon   Listen to Group Coaching Masterclass on Apple, Stitcher or Spotify!   Please subscribe, rate and screenshot this episode to share on your social media so we can say thank you!   Follow on IG & send me a DM! www.instagram.com/allisonthecoach   Got a question you want answered on the podcast? Send me an email, and don't forget to add your bio so I can read it on the show! allison@allison-nelson.com

I've been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I've spent a LOT of time and money experimenting with different ways to make money on the internet, so I'm going to rank them. The best and the worst. I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you'll know which ones are right for you. And at any point, if you agree or disagree, let me know in the comments. ⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠ *** TIMESTAMPS (00:32) AdSense (01:36) Sponsorship & Brand Deals (03:30) Content Memberships (04:30) Done-For-You Services (05:27) Royalties (06:28) 1-to-1 Coaching & Consulting (07:38) Affiliates (09:36) User Generated Content (UGC) (10:17) Group Programs (11:25) Digital Products (12:56) Speaking (14:27) Live Events (15:53) Community Memberships *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]⁠ *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY

A lot of coaches hit a point where one-on-one work starts to feel maxed out. The client results are there, the demand is growing, but suddenly the business feels heavy. Too many DMs, too many protocols, too many moving pieces. In this episode, Kendra breaks down what it actually looks like to transition from one-on-one coaching into a scalable group program without sacrificing client experience or burning yourself out in the process.She dives into the difference between cohort-style launches versus ongoing enrollment models, why community matters so much in women's health programs, and the systems you need in place before scaling. Kendra also explains why most coaches are trying to grow too early without a real marketing foundation and how building an email list, running webinars, and leveraging paid ads can dramatically simplify client acquisition.This conversation is also a reminder that scaling isn't just about strategy. It's about mindset, boundaries, delegation, and learning how to build a business that actually supports your life instead of consuming it.In this coaching call with Marnee, Kendra discusses: The real reason health coaches plateau even when their offer is working and their close rate is solidThe three things Kendra has seen separate coaches who make it from the ones who don'tWhy persistence beats strategy every single time and what that actually looks like in practiceWhat to do when self doubt, rejection, and a bad week on social media make you want to quitThe mindset shift that turns a struggling health coaching business into a sustainable oneMarnee Dejong's Bio:Marnee DeJong is a certified health coach and former drug and alcohol counselor with a passion for helping women over 40 navigate the hormone chaos of perimenopause. Drawing on nearly a decade of one-on-one counseling experience, Marnee brings a deeply personal and supportive approach to her coaching, helping women in this season of life reclaim their energy, boost their metabolism, and feel like themselves again. She is the creator of a signature four-month hormone and perimenopause program designed to guide women through real, lasting change with the kind of high-touch support that actually moves the needle.Connect with Marnee: https://instagram.com/marnee.dejong  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

LINKS MENTIONED Decision Audits available now! https://www.allison-nelson.com/audit to book yours! Feeling burnt out from your group program? My free Group Program Success Roadmap Strategy Call is your next step. Together, we'll get clear on your group purpose, highlight some areas to focus on improving, along with a plan to rehab your program so you can get it out there and start making some real impact on your clients' lives (and yours too!). Book your FREE call here! https://calendly.com/allisonnelson/getyourgroupon   Listen to Group Coaching Masterclass on Apple, Stitcher or Spotify!   Please subscribe, rate and screenshot this episode to share on your social media so we can say thank you!   Follow on IG & send me a DM! www.instagram.com/allisonthecoach   Got a question you want answered on the podcast? Send me an email, and don't forget to add your bio so I can read it on the show! allison@allison-nelson.com  

What if you could fund your lifestyle by group coaching just one day a week? That's not a fantasy. It's the exact framework John Meese has spent 13 years building, testing, and teaching, and he's bringing all of it to this episode.John is the author of the new book Sold Out Coach and the founder of Sold Out Coach Club, where he helps coaches and consultants build sold out group programs that earn at least $10,000 per month working 90 minutes per week. His alignment with the I Love Coaching mission is no coincidence: both worlds are built on the same conviction that coaches deserve to build something that's genuinely theirs, on their terms.This conversation wraps up our 7-part series on transitioning from one-to-one to one-to-many coaching with a perspective from someone who has coached hundreds of coaches through exactly that transition, and watched almost every possible version of what goes wrong.What You'll LearnWhy most coaches struggle to describe the promise of a group offer after they've mastered one-to-oneThe "one-to-few" bridge: why starting smaller changes your ability to sell transformation at scaleWhy you should stop selling the medicine and start selling the cure, and what that actually looks like in practiceThe "curse of knowledge" trap: why your expertise makes it harder, not easier, to communicate your offerHow John helped a client go from "I want to help people show up authentically" to "I help you radiate authority" in a single coaching sessionWhy imaginary avatars pay with imaginary money and real conversations are the only thing that worksThe $10,000 threshold: why John won't take group coaching clients who haven't already sold at least that much in one-to-oneThe gap problem: why applying online course marketing tactics to a group coaching offer kills conversionsHow to close the gap between you and a potential client and why that single shift unlocks salesHow a client with 35,000 email subscribers who hadn't made a sale in nine months added $100,000 in revenue with one simple emailHow another client crossed $500,000 in revenue in his first year with only 550 email subscribersThe power of positive peer pressure inside a group and why group coaching delivers more transformation than one-to-oneTimestamps00:00 Introducing John Meese and why this is the perfect series closer01:04 What John does: fund your lifestyle group coaching one day a week02:41 The biggest challenge coaches face going from one-to-one to one-to-many03:55 Why going one-to-few first changes everything05:41 What is your actual offer? Why this is so hard for coaches to answer06:34 Stop selling the medicine, sell the cure07:52 Live example: helping Dr. Leslie Davis find "radiate authority" in real time09:34 The onion layers of language and why your expertise works against you10:21 Does this work for beginners or do you need one-to-one experience first?11:16 Why imaginary avatars pay with imaginary money11:37 The $10,000 one-to-one threshold before building a group program13:00 How ILC's framework and John's framework align13:49 The two biggest pitfalls coaches make going one-to-many14:49 The gap problem: why course marketing tactics kill group coaching sales16:00 How to close the gap and what that looks like in practice16:44 Case study: 35,000 subscribers, zero sales for nine months, then $100,00017:43 Case study: 550 subscribers, $500,000 in year one18:07 How to get the book and the special offer for I Love Coaching listeners19:54 Why group coaching delivers more transformation than one-to-oneQuotes From This Episode"If you can build a sold out group coaching program at the core of your business, earning at least $10,000 per month group coaching 90 minutes per week, you can buy back your time and do everything else from a place of abundance." - John Meese"Don't sell the medicine, sell the cure. The medicine is the stuff you have people do to create change. The cure is the promise. The transformation. Once they say yes to that, then we talk about the medicine." - John Meese"Imaginary friends pay you with imaginary money. You are creating a real solution to a real problem for real people. That has to come from real conversations." - John Meese"Once she said 'I just want to help them radiate authority,' you could feel it. That's it. That's the offer. Everything else she teaches is the means to an end." - John Meese"His audience didn't change. What changed was he closed the gap. One email, subject line: 'quick question.' Hundreds of replies. $100,000 added to his business in the first few months." - John Meese"Positive peer pressure is precious. In one-on-one coaching, I tell you to do something and maybe you will, maybe you won't. In a group, you have to come back with a straight face and tell the whole room you didn't do it." - John MeeseResources + Next StepsGet John's new book Sold Out Coach plus his free crash course at soldout.coach/love (special link for I Love Coaching listeners with discounted preorder and early access)Download the free Get Paid to Coach guide at ilovecoachingco.comJoin the $10K+ Coaching Offer Challenge at ilovecoachingco.com/challengeREAL Coach Method Membership at ilovecoachingco.com/discover

Timestamps  00:00 Introduction to Group Programs 03:07 Building for Scale: The First Mistake 05:59 Onboarding Process: The Second Mistake 09:14 Tracking Progress: The Third Mistake 12:07 Scaling Expertise: The Fourth Mistake 15:01 Creating a Self-Sustaining Ecosystem 17:54 Conclusion and Next Steps How to scale your online fitness business course: https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business The Circle https://briankeanefitness.com/online-mastermind

One thing I see too often in my work as a Lead Gen Strategist & SEO Coach are missed SEO opportunities.Everything from social media bios without a keyword, headshots that aren't titled appropriately, & blog posts with no focus keyword.But the worst offender is the one I'm guiding you through today.→ Ineffective (or missing) on-page SEO strategies for your “core website pages.”In this episode, you'll discover what your 7 “core website pages” are, the 3 easiest SEO strategy pieces to optimize for each page, & how to optimize those core pages for SEO—without spending even one second doing keyword research.→ Get the full show notes (with all the links) here!——

Most entrepreneurs think keeping their money is the safe choice. Steph's about to challenge that.In this episode, she breaks down the financial math behind group programs that most people never think to run, and the numbers are going to surprise you.If you've ever told yourself "I'll figure it out on my own" or "I should wait until I'm in a better position," this is the episode you need to hear first.APPLY NOW - WE CLOSE FRIDAY, MARCH 27_____________________Enrollment for Sold Out Group Programs The Mastermind is OPEN!Apply and either enroll OR book a Next Steps Call by Friday, March 27 at 11:59pm ET.APPLY HERE: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Send us Fan MailThis is the replay of the LIVE workshop Melissa Camilleri facilitated with Tiny Marketing last week.We show you how to pre-sell a group program so you get paid before you build, using a simple MVP instead of months of recording and guessing. We also dig into why human feedback and community matter more than ever as AI makes information cheap. • pre-selling as paid proof of concept to reduce risk • shifting from 1:1 time limits to one-to-many scalability • starting with what already works in your client process • identifying the “hump” that becomes a focused mini-offer • designing a minimum viable product that delivers outcomes • choosing a format learners will actually use • keeping launches simple with connect collect deliver • what you do not need like pre-recorded modules or fancy pages • handling low enrollment and still delivering value • positioning expertise beyond AI with support and community Melissa CamilleriCheck the show notes to get started. Go to challenge.saranoelblock.com. It's at standfortheand.com slash sold out. You can book yours through the link in the show notes. Sign up and be part of the next masterclass by going to events.saranoelblock.com. My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what's actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It's $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Four years ago when I first built and launched my group program Your Simple & Spacious Business I made a very gut driven decision to price it as a lifetime offer.Instead of needing to continue to renew and pay to keep access to all of the resources, coaching, and community inside members pay just once and then continue to get access at no extra cost.Do I have any regrets? No.Even though I know I'd make more money if existing members had to continue to keep paying, and therefore need to do less marketing to welcome brand new members in each year, I'm so glad that I priced the program this way.But does that mean that I recommend this pricing structure to everyone else? Not really.And would I do it again for a different offer? I don't think so.In today's podcast episode I dive deeper into all of this and share all of my feelings, thoughts, and lessons learned from pricing an offer this way and why it's the best worst business decision I've ever made. Links:Join my free library filled with resources to support you to create a spacious workweek, a steady and thriving income, and honour your humanness every day.Find out more about YS&SB and join the waitlist before doors open again next week.Join me over on Substack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit yoursimpleandspaciousbusiness.substack.com

You're waiting for the "right time" to create a group program.   It's not coming.   You're never going to feel ready.   In this week's episode, I break down what actually determines whether it's time to start a group program—and when it's not.   I talk about: The real signals that it's time to move Why you don't need to be fully booked to start a group program How to use your existing audience to fill it   If you're a strategist or consultant who's strapped for time and craving another revenue stream…   This episode will help you decide your next move.   And if you want support creating and filling a high-ticket group program in 90 days or less, send me a message on Facebook and I'll make sure you're first to hear what's coming.   Connect with me outside the podcast! If you're ready to create and fill a high-ticket group program in 90 days or less, DM me on Facebook to get on the waitlist. Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

What if you could build a profitable online fitness business without quitting your job, going viral on purpose, or having everything figured out first? That's exactly what Danielle Barr did. In this episode, Jill sits down with the corporate marketer and group fitness instructor who started filming one-minute workouts on her kitchen counter between Zoom calls—and accidentally built a movement. With nearly 95,000 TikTok followers, an email list of 1,400+ subscribers with a jaw-dropping 90% open rate, a sold-out group coaching program, and a DIY course with 67 buyers, Danielle did it all organically, imperfectly, and while juggling a full-time job and kids. The one decision that made all of it actually happen for her? Joining FBA.   Fitness Business Accelerator is now open! Join HERE! https://www.jillfitprograms.com/fba-2026   Connect with Danielle! https://www.tiktok.com/@hey_im.danielle http://instagram.com/daniellenicolebarr https://www.facebook.com/DanielleNicoleBarr/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In this episode of 'Lifting, Running, and Living,' hosts Kelly and JK (episode 69) dive into their usual updates and explore the debate on customized workouts versus group training programs. Kelly discusses her experience with a new running app, Runna, highlighting its features and shortcomings for newer runners. JK shares his recent trip to Nashville for a college football championship game and talks about entering a fat loss phase with specific goals and challenges. The main focus of the episode is the value of customized workouts, where they argue that while individualized programs have their merits, a well-executed group training program with adequate guidance can serve most people's needs effectively. They emphasize the importance of execution and proper intensity over mere customization, offering insights into both lifting and running scenarios.00:00 Introduction and Episode Kickoff00:43 Kelly's New Training Plan with Runna02:48 Customizing the Runna App06:26 Challenges and Feedback on Runna13:32 Social Media Blackout19:24 Living Updates and Nashville Trip22:26 Unexpected Montana Trip23:12 Starting a Fat Loss Phase24:41 Maintaining Fitness Goals29:38 The Importance of Custom Workouts33:12 Group vs. Individual Training36:38 Balancing Customization and Guidance47:49 Final Thoughts and Contact InformationFollow the pod at ⁠⁠⁠@liftingrunninglivingpod⁠⁠⁠Email us at ⁠⁠⁠liftingrunninglivingpod@gmail.com⁠⁠⁠Follow JK at ⁠⁠@coachjkmcleod⁠⁠Follow Kelly at ⁠⁠⁠@runningklutz ⁠

Group programs have changed my life, and I'm not saying that for drama.In this episode, I'm sharing the personal, real story of how running my first group program shifted everything for me, financially, emotionally, and practically, as a single parent trying to rebuild from the ground up.I also talk about why your story matters more than ever in 2026, especially with AI making online content feel a bit… samey.If you've been thinking about launching a group offer, or you've been hiding behind “I'll do it when I'm ready”, this is your nudge to lead with heart, back yourself, and build something that supports your wellbeing too.Highlights:(02:10) The Brighton mastermind day, and what ambitious women in a room can unlock(03:55) AI is changing social media, and why your lived story is the only real advantage(07:35) Why I chose group programs, and the question most people forget to answer: why you?(12:30) Burnout meets Covid, launching anyway, and why I do not recommend my method(15:55) Ten people, a first 10k month, and the moment I realised life could change fast(28:05) The free workshop, the Telegram group, and what's coming next on the podcastTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

The programme for a CrossFit affiliate's group class programme versus a CrossFit competitor is obviously going to look different, but does this mean the process for writing the programme has to be any different? We have spoken a lot on this podcast about the importance of templates, how to structure them and why this is how you should start a programme for a CrossFit competitor, and we have all written programming for a CrossFit affiliate in a similar way. However, there is still a large portion of affiliate programming that uses a very zoomed out method. This might work for balancing things like modalities and time domains, but it does so without any inherent structure to the training week. In this episode we talk about where to start when writing a template for a CrossFit affiliate, and how to programme for those who attend every day versus those who attend randomly. Check out the episode to learn more. If you're not already subscribed to our newsletter, head over to www.legionsc.com to get a weekly selection of training tips and our favorite articles. We run online workshops for coaches as well. Find out when our next workshop is here: https://legionsc.com/program-design-workshops These podcasts are posted in video format on YouTube as well. Show Notes: [1:30] Writing a template for affiliate programming [3:00] What is traditionally taught versus templates [6:00] The programming needs of a CrossFit affiliate [8:00] How Jon writes his programming for a CrossFit affiliate [10:00] The benefits of an A/B week [13:30] Staggered programming rotation [17:00] Where someone should start with all of this [19:15] The importance of feedback from those doing it [25:00] Levelling the gym programming

I share the full behind-the-scenes of what was really going on: the confidence knock, the temptation to start again with something shiny and new, and the uncomfortable realisation that the offer wasn't broken, it just wasn't finished yet. This is a very honest look at what it actually takes to develop an offer to a standard you can fully back, rather than abandoning it the moment it feels hard. You'll hear exactly what I tweaked over several months—from curriculum and messaging, to pricing strategy, delivery, and the full program experience—and why those changes mattered. I talk about why branding alone won't save an offer, why beta pricing has a role, and why building something world-class requires time, focus, and a willingness to go into the trenches. If you've been side-eyeing an offer and thinking about binning it for 2026, let this be your sign to pause and consider what it might become with the right tweaks.What You'll Learn in This EpisodeWhy I almost removed Dreamium from my rebrand entirelyThe difference between a bad offer and an unfinished oneWhat I changed across curriculum, messaging, pricing, and deliveryWhy student experience was the biggest turning pointHow consistency and talking about one offer for 60+ days changed everything"The offers that become signature are the ones you're brave enough to refine instead of replace."You're invited to join me on 22nd January at 1pm GMT for a FREE workshop. Save your seat here: https://ceelslockley.co/flops-to-floorfillers Step into my festival world...

What does it actually look like to build a six-figure nutrition business in your very first year as a dietitian—while juggling multiple jobs, battling self-doubt, and trying to create a program women actually want? Today, I sit down with metabolism dietitian and OEA alum Morgan Yarborough for a powerful conversation on entrepreneurship, niche clarity, and the mindset shifts that took her from overwhelmed to fully booked.   Morgan shares her journey from almost becoming a nurse, to skipping the traditional clinical path entirely, to building a thriving online coaching business rooted in metabolism, body recomposition, and helping women finally understand why their bodies feel like they're fighting them. Together, we unpack exactly how she niched down, refined her messaging, and launched her first group program—all while working three jobs and navigating an emergency appendix surgery.   We also dive into the real behind-the-scenes of launching with a small audience, how she overcame the "no one will buy from me" fear, and the moment she realized her program was changing women's lives at a level she didn't expect. If you've ever wondered whether you know "enough," whether your niche is too saturated, or whether your audience is too small to sell…this episode is your proof that you can build something bigger than you think.   This conversation is equal parts strategy, mindset, and pure permission. If you've been craving clarity, confidence, and a reminder that your work matters, Morgan's story is going to light you up.   Tune in to hear: How Morgan skipped clinical, trusted her gut, and built a six-figure business her first year as an RD The exact niche shift that transformed her marketing—and her confidence Why her first group program sold out with only 1,300 followers The surprising mindset block keeping most women stuck in metabolism & body recomposition work How understanding metabolic adaptation became the breakthrough her clients desperately needed The moment Morgan realized her program was changing women's lives far beyond the gym or the plate Why she's walking away from corporate telehealth in 2026—and betting on herself instead   Connect with Morgan: Instagram: https://www.instagram.com/fitxmo_the_rd/   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

Ever thought your next big group coaching breakthrough could start with a story about a six-year divorce, a $100 dinner at Olive Garden, and an “invisible” course that didn't even exist? Rhonda's journey flips the script on what it really takes to build group programs that fill up fast and keep clients coming back. There's a twist in how she gets hosts to vouch for her, fills her calendar using connections you probably already have, and launches with zero content ready. But the most surprising part? It's not about selling at all—there's a whole different playbook at work here. Ready to find out what it is?If you think you can't make money with LinkedIn, think again.—Rhonda SherConversation Highlights:Discover how real group coaching success stories reveal the secrets to boosting client engagement and transforming programs.Uncover LinkedIn strategies that consistently fill your calendar with ideal clients ready to engage and grow.Build group coaching programs that captivate participants and deliver measurable results every time.Master personal branding on LinkedIn to attract the right clients and stand out effortlessly in your niche.Apply engaging LinkedIn connection strategies that turn casual contacts into loyal clients and enthusiastic advocates.Resources:Visit Rhonda's website at theshermethod.com to learn more about her group coaching program and access her resources.Connect with Rhonda on LinkedIn and send her a message to experience her outreach approach and potentially receive LinkedIn tips or information about upcoming classes and complimentary webinars.Download the free LinkedIn planner available as a gift directly on theshermethod.com.Build Captivating Group Coaching Programs A well-designed group coaching program balances structure with flexibility to meet diverse client needs. Incorporating relevant content, engaging activities, and clear objectives keeps participants invested throughout the journey. Captivating programs foster commitment and help clients achieve tangible growth, which strengthens the program's reputation and reach. – – – – – – – – – – – – –

In this heartfelt and eye-opening conversation, Dr. Kristine Theurer joins Matt Reiners to explore how structured peer support is changing the culture of senior living. Kristine opens up about the personal loss that ignited her mission, the missteps that taught her what doesn't work, and the research-backed results that prove what does.You'll hear how the Java Group Programs began, what makes peer support different from traditional activities, and why Kristine believes every senior living community needs to create space for real connection. This episode is filled with emotion, insight, and practical takeaways for anyone working in aging services.01:00 – Introduction to Dr. Kristine Theurer and her mission03:00 – Kristine's personal story of grief and the power of peer support06:30 – Her first failed group and the lessons it taught her07:30 – What a “social revolution” in senior care really means09:00 – The issue with entertainment-heavy activity calendars10:45 – How Java Group Programs got started and evolved12:30 – Co-designing groups with residents and the role of emotional topics14:00 – What a Java session looks like in practice16:00 – Why ongoing groups matter more than time-limited ones18:00 – Real outcomes: depression drops, friendships form, culture shifts20:30 – The ripple effect on organizational culture22:30 – Common myths about loneliness in older adults25:00 – Why family isn't always enough to prevent isolation27:00 – How to start shifting from traditional programming to peer-led support29:30 – A moving story of transformation through peer connection31:00 – Final reflections and Kristine's call to action

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm helping you cut through the noise and make the right decision for YOUR business.Things have slowed down. Sales are harder. And now you've got a thousand people screaming at you about all the different things you need to do to save your business and grow in 2026.So how do you actually put your CEO hat on and figure out if a group program is the right move?That's what we're doing today. I'm walking you through how to know if you even need to pivot, and then I'm busting through every objection you might have about creating a Leveraged Live Experience.Things like: "What if I have a small audience?" "What if I'm too busy?" "What if people expect too much from me?" "What if I don't have the tech skills?" "What if people won't pay premium prices for what I do?"I'm addressing all of it with real, honest answers so you can make the right call for your business.Because not everyone needs to make this move. But a lot of people do. And if you're one of them, waiting another year could be really costly.Let's figure this out together!Ready to make your pivot?Doors are open RIGHT NOW for The Pivot Project—our 4-week live intensive starting this week. Final spots available. You can get started for as little as $197.Save your seat here: https://hellofunnels.co/pivot

Register for SOLD OUT GROUP: https://tiffanycheung.myflodesk.com/lezwrmm7o8 Sold Out Group will be taught Live on Zoom Monday October 27-29th. This is a free mini course that will teach you to sell out your group programs through turning up the dial on your sales magnetism, creating demand for your offers through your thought leadership, and the structure to fill up the seats in your 1:many programs. Sold Out Group is brought to you by Magicmind Mastermind. Magicmind is enrolling for the 2026 Class and has 6 spots remaining. Magicmind is a business mastermind for coaches, online teachers, service providers and leaders who are ready to receive year-long close proximity in a conscious container, growing lifelong bonds with the Magicmind sisterhood, and receiving high touch mentorship from Tiffany consistently. Read more about Magicmind and apply here: https://tiffanycheung.co/magicmind Unlock a 1-1 VIP Day with Tiffany when you apply before 11/1 midnight PST DM Tiffany on Instagram @tiffanycheung.co for any questions, or to chat about joining the Mastermind.

So you're building your coaching biz and wondering…“How do I actually launch something?”“What tools do I really need?”“When's the best time to host a masterclass?”“Do I need social media to get clients?”In this episode, I'm pulling back the curtain on the 3 biggest lessons I learned from launching my group coaching program — and what I'd absolutely do differently if I were starting from scratch.Whether you're brand new or figuring out how to turn your coaching skills into paying clients, this one's for you.

I've been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I've spent a LOT of time and money experimenting with different ways to make money on the internet, so I'm going to rank them. The best and the worst. I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you'll know which ones are right for you. And at any point, if you agree or disagree, let me know in the comments. ⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠ *** TIMESTAMPS (00:32) AdSense (01:36) Sponsorship & Brand Deals (03:30) Content Memberships (04:30) Done-For-You Services (05:27) Royalties (06:28) 1-to-1 Coaching & Consulting (07:38) Affiliates (09:36) User Generated Content (UGC) (10:17) Group Programs (11:25) Digital Products (12:56) Speaking (14:27) Live Events (15:53) Community Memberships *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1] *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY

After running my online coaching business for over 16 years, I've experimented with countless strategies to grow my business.Some worked, some didn't—but nothing made a bigger impact than launching my short group program.Honestly, it was the turning point that kept my business alive. Before I created it, I was seriously considering closing up shop and finding a job.But adding a group program changed *everything*. Here's how:- My email list grew as I promoted my 5-day group program.- I connected with people who weren't quite ready for 1:1 coaching but loved the group setting.- Filling my private coaching spots became easier because people already knew me through my group program.- I was able to talk about my work in a way that made people really get it.- And, maybe most importantly, I started having fun running my business again!In this episode, I'll explain exactly how I did it! Listen in now so you can do the same for your business in just a few weeks. Hit the easy button by doing it with Detox Done.Kickstart your coaching business with my done-for-you detox kit here.Find support, advice, and convou dersation in our free Facebook group that's just for online business owners by clicking hereSubscribe to The How-To School for Health Coaches podcast hereDM me on Instagram and Facebook!

What does it really take to design a group program that creates powerful results without burning you out or overwhelming your clients? In this episode, I sit down with Jake Wysocki of Intention Craft to unpack the intersection of design thinking, human-centered facilitation, and entrepreneurship. Jake shares how to transform your knowledge into experiences that actually work, while keeping them simple, flexible, and focused on what matters most: your clients' results.   Mentioned in this episode Intentional Craft Website Jordan Godbey on LinkedIn The Paid Community Blueprint Free Crash Course Subscribe to Email List Leave a Podcast Review Work/Connect with me: Offer Optimization Scorecard Book a Call   Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

In this heartfelt and honest conversation, I'm joined once again by Kerry Dobson as we explore what it really looks like to co-create a meaningful group program. In this episode, Kerry takes me through a visualization on how it will feel like in my body, on the last day of the 'How to Sell in 2026 & Beyond' program.  If you'd like to go through the visualization yourself, here's the link for the Great Group Revolution private podcast episode of the full process.  If you're curious about the 'How to Sell in 2026 & Beyond' program send me an email to sarah@humane.marketing with the words 'Inside Scoop' and I'll send you the first draft of the outline of the program.  In the next convo we'll start working through Kerry's VIP Process (Vibe Promise, Ideal Participant, and Program Promise.

In this heartfelt and honest conversation, I'm joined once again by Kerry Dobson as we explore what it really looks like to co-create a meaningful group program. In this episode, Kerry takes me through a visualization on how it will feel like in my body, on the last day of the 'How to Sell in 2026 & Beyond' program. If you'd like to go through the visualization yourself, here's the link for the Great Group Revolution private podcast episode of the full process. If you're curious about the 'How to Sell in 2026 & Beyond' program send me an email to sarah@humane.marketing with the words 'Inside Scoop' and I'll send you the first draft of the outline of the program. In the next convo we'll start working through Kerry's VIP Process (Vibe Promise, Ideal Participant, and Program Promise.

In this heartfelt and honest conversation, I'm joined once again by Kerry Dobson as we explore what it really looks like to co-create a meaningful group program. In this episode, Kerry takes me through a visualization on how it will feel like in my body, on the last day of the 'How to Sell in 2026 & Beyond' program. If you'd like to go through the visualization yourself, here's the link for the Great Group Revolution private podcast episode of the full process. If you're curious about the 'How to Sell in 2026 & Beyond' program send me an email to sarah@humane.marketing with the words 'Inside Scoop' and I'll send you the first draft of the outline of the program. In the next convo we'll start working through Kerry's VIP Process (Vibe Promise, Ideal Participant, and Program Promise.

In this heartfelt and honest conversation, I'm joined once again by Kerry Dobson as we explore what it really looks like to co-create a meaningful group program. We talk about the power of true collaboration, the importance of aligned values, and the beauty of building something new together—with transparency, curiosity, and care. If you've ever wondered how to design group experiences in partnership (and with integrity), this episode will both ground and inspire you. -- Speaker 0: hello, humane marketers. welcome back to the humane marketing podcast. the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah senecroce, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle, and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live. in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out, or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also, if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. Speaker 1: hi, friends. welcome back. today, i'm kicking off a little bonus series of short episodes that fit the p of partnership. as always, if you're familiar of the show, you already know that i'm organizing the conversations here around the seven p's of the humane marketing mandala. and if you're new here and don't know what kind of mandala i'm talking about, well, you can download your one page marketing plan with the seven p's of humane marketing that come in the form of a mandala. and you can do that at humane.marketing forward slash one page, the number one, and the word page. and this comes with seven email prompts to really help you reflect around these seven p's for your business. so, again, this conversation really fits the p of partnership. so you've heard carrie dobson before in episode 213. and if you haven't listened to that one yet, i highly recommend it. we talk about meaningful groups and whether having a group program is a good next step for you. you can go to humane.marketing/hm213 if you haven't heard that episode yet. so carrie and i hosted a collab workshop together and really felt a strong synergy forming, so we thought we'd follow that thread, especially when i told carrie i was ready to create a new program based on the selling like we're human book called how to sell in 2026 and beyond. because just as a refresher, carrie is a small group specialist who focuses on creating meaningful group programs. so we decided to partner on this new bro program that i will kick off with a beta group in november. and carrie will actually join the program as a co facilitator and infuse her long experience with making groups impactful and transformational. and so we thought it would be fun to share how we prepare this collaboration and build this program together live here on the podcast for you to take part of the behind the scenes. and, of course, if you're intrigued about selling in 2026 and beyond, it would be amazing to have you in this beta group. i'll be posting these conversations as bonus episodes, so make sure you're subscribed to the show to get notified about the following convos. not all of them will make it to social media. so, uh, it's best to be subscribed so you get notified. and of course, if you have any questions that you would like us to address, you can reach out to either me or carrie directly. so here's the recording of our first conversation. Kerry: and our goal for this session is just to actually talk about the collaboration as a whole and kind of go through the guiding questions, um, and just kind of explore the collaborative part of it. um, and then we can kind of talk about next steps a little bit more about where we go from here. does that sound good? Sarah: yeah. sounds great. and i think why not share this as well? i mean Kerry: totally. right? yeah. no. i it's it's more of, like, how to contextualize it or put it in. so, yeah, it's not a yeah. so we what i did was i shared with you kind of my what i call the five guiding questions for collaboration, which are just starting questions yeah. for people who are looking to collaborate. i created it specifically for people looking to collaborate around groups, but it works for any collaboration. Sarah: mhmm. Kerry: so i guess what my first kind of question to you is, as you're coming into this, kind of having considered those questions, how are you feeling? what's going on? where are you at? Sarah: yeah. i think it's just a nice idea to, you know, to have a conversation about, uh, the collaboration. and and and like we discussed when we talked last time, it's like, how do we make this a win win? that is, like, really important, um, for me so that we're both clear and that this can be very harmonious. you know, like the last thing i think we both want is some kind of injustice that we feel like, oh, this is not so just, you know, making it all clear at the beginning, i think is so key. Kerry: yeah. yeah. i that that's for me, too, is that idea of when we do anything, we're having thoughts, we're having feelings, and yet we're not always super conscious and super clear at the beginning of a collaboration. because i know for me, i'm i'm a very positive, like, oh, i can see i can see the potential in everything. and going through this helps me to really slow it down a little bit and capture that excitement and capture what's really important to me, but also allow space and time to kind of say, like, what what am i worried about? like, what what is it that's happening that maybe i'm not fully conscious of, but it gives me that opportunity to do it? Sarah: yes. yeah. very good. Kerry: um, i have to Sarah: say mature, you know, it's like, oh, we're like super mature human beings Kerry: here. totally. and and we're acknowledging that we're human in this. right? and that that as we do this, you know, like, i the the story i make up is, you know, this is your body of work. this is a really important offer that you want to bring to your community, and there's a preciousness around that. and so, you know, inviting someone in both from the creation standpoint, but also a potential opportunity to co lead, you know, there's there's risks with that or there's perceived risks. right? and so, um, just acknowledging that that's part of what happens, i think, is yeah. super important. exactly. mhmm. very cool. so do you wanna go through each of the questions and we can just kind of share our answers? Sarah: yeah. let's do that. Kerry: very cool. okay. so the first one is, what is the goal of this collaboration and the experience as a whole? Sarah: yeah. so what we why this came up is because, uh, i'm, uh, working on a new program called how to sell in 2026 and beyond. and just wanting to take this group experience to an even deeper level. and, you know, yes, enjoying each other's company already through the collab workshop and the the podcast and just realizing we have shared values. there's things that i can learn from you. and, um, so, yeah, that's how we entered this conversation about the the collaboration. and i see what i can win. so, yes, hopefully, an even deeper experience for the the participants, uh, also for myself and just, you know, having someone else co lead. i mean, that's the that's that's fun. i mean, at this stage in life, all i want is to do good work and also have some fun. Kerry: so, um, yeah. yeah. do good work. have some fun. i like that. i can sign up for that. Sarah: yeah. and then we also said, well, we want to use that as a case study for you, you know, so there that's the win for you. and and just have you experience that with a group and see how that can lead to an offering for for your own business. what can you learn? what went well? what didn't go well? and then the third thing i think is really that i feel like people come and look to me for new innovative ways of doing business. right? that's kind of the brand that i created, uh, because i keep telling them question all the assumptions, uh, and i tell them we're lacking role models of the new. and so they're looking to me, uh, for being that role model, and so this collaboration feels like walking my talk about the p of partnership and and just say telling them, look. this is what we're doing. we're experimenting because it's never been done before. and so now here here's how it went. Kerry: yeah. and i love that part. that part of it too is that, you know, we are we are walking into something that we think is a possibility. we see it as, you know, this moment in time is really calling forth that partnership piece and saying we don't have to do all of this alone, and there is a way that we can support each other and, you know, kind of do good things together. and so i, you know, i love the fact there's a part of me that's like, oh, crap. what's this gonna be like? but i love that experimentation part. and to experiment with someone else is also it's just a little safer. right? it's like, okay. you know, two heads are better than one and, you know, the ability to have the conversation as we're going through it. and i'm really looking forward to, you know, the openness that we've created around being able to share what's going on. so i'm really excited to kind of get the feedback from you as well as you're going through things because i know you're super aware of what's going on in your body and your mind and what's calling you forward. and so to get that insight, i'm really excited to kind of see what that is, and i know that there will be learning in that for me as well. great. Sarah: yeah. Kerry: um, i also just, um, i love the approach that you have in the book for selling like you're human. so i've i'm i don't know if i'm halfway, but i'm close to halfway through it. and as i was reading it, i was like, oh, this is this is needed right now. right? like this idea of, hey, hold on a second. it was so funny because i've been listening to a podcast on the way home my cameraman rory was. and he was talking about this, like you need to decrease the demand the supply in order to increase the price, like, all this. and then i read your book, and i'm like, no. that's not what we need to do. so it was so confirming for me to be like, yes. this is the you know, sarah's approach to selling like we're human is absolutely something that i believe in. and so to be able to have that be the center of this group is really exciting for me too. Sarah: i think, yeah, that's a big part of your offering as well to only engage in groups where you can stand behind because otherwise, honestly, i don't think it would work that part of the right? Kerry: yeah. it it especially the coleading, but even the other part. right? it's there is such a need for alignment because of the preciousness of people's groups and their expertise. so it's like it's a lot harder to to to hold that space with them if i wasn't believing in what they're saying or if it's, like, in direct contrast to, like, my values and that type of stuff. so a big part of my process is really having it clear what what my values are and how i like to work and then making sure that there's a good connection before we really dive into the work. Sarah: for sure. Kerry: yeah. very cool. okay. so then the next question is, what are you worried about? Sarah: yeah. i sat with this question a while. i looked like really thinking, well, what is it that i'm worried about? and, like, i have, you know, i've experienced a lot of partnerships, and, yes, there's a few of them that didn't work out, but that's not what worries me. um, i think the only thing i came up with is is, like, not having enough participants to get a group together. but then i was thinking, well, then we just postpone it. then we do it another time. so, yeah, there's not, like, specific worries that i i feel like, um, you know, this is not gonna she's gonna walk all over me or, like, any any kind of, like, oh, i should be worried about my content. none of that. so right. yeah. awesome. really good. Kerry: well, that feels good to hear. so that's that's great. the worry about the participants, i think, is always a worry, especially with groups because especially how we design them, you know, you need at least six people to really kind of have that engagement and have that connection. and so i think that's such an important worry. and part of what we'll do, i call it the plan to pivot. and what we do is before we even do prelaunch, we talk about what happens if we don't get the whatever that minimum number is and what is our plan for that so we can be working on that plan as we go. but we also create the plan of what if we get too many people because sometimes that happens too. and so having that plan in place ahead of time makes it so that some of the tension, there's still tension in launch, there always is, but some of that tension, it's like, well, we have a plan for that. we know what we're going to do. and there's some, you know, postponement is part of that, finding other people, you know, all sorts of stuff. so that'll be part of what we do too. um, i so for me, my worry is, you know, because this is still new and untested, then, you know, trying to put it together, i you know, i'm worried i'll they'll be it just won't make sense. like, at some point, we'll look up and be like, what were we you know, what was carrie thinking? and so that's part of it. right? when it's really new and fresh, i have this vision in my head. i have this imagined ideal of what this could be. but, you know, when you start putting it all together, like, maybe maybe it doesn't work. Sarah: right. yeah. yeah. yeah. but at the same time, i think it depends if we're attached to a certain outcome, then yes, maybe the worry is justified. but if we're looking at it both as a growth experience, then then, yeah, there there is no it didn't work. no. we both learned something, and yes. Kerry: that is the Sarah: the outcome. yeah. yeah. Kerry: yeah. and then the other worry i have is just, you know, you have so much experience leading a group. there's there's this voice in my, you know, the back of my mind being like, am i gonna even be helpful? she has so much experience doing this. and so that's just my own my own stuff coming up, but i just wanna acknowledge that that that that it's there because, you know, part of the work that i do is often with people who have done groups before. i find that people who have done them before kinda have a better understanding and appreciation for my perspective and what i talk about. um, but it's always a little bit there of, like, well, what if this person turns out they knew everything and didn't need me? so just putting that on the table. Sarah: yeah. it's good to put it on the table. but, um, again, for for me, it's it's a big part of this is is walking my talk around partnership. and just because of that, uh, you know, it's worth doing. and then and then, yes, i think the at at this stage of experience, it's all about the small little adjustments. it's not gonna shift the way i do groups completely, but it's those small little things that are gonna make a huge impact. and that's that's really what i'm excited real about. Kerry: yeah. and i i just love that you are aware of that. right? like, that that the the enhancements at this point or the up leveling or whatever the language is is they are those small tweaks. and there's these small things that make a huge difference. and so many times, those small differences aren't really recognized by the participants at like, they're not aware of it, and yet it changes their experience. yeah. Sarah: it's kinda like subconscious. yes. Kerry: yeah. exactly. yeah. um, so what would you say your strengths in this collaboration are? Sarah: well, as we just said, i have certain experience with, uh, with groups. i, um, have experience, uh, with the art of hosting. uh, so i really come from a place of holding space more than just teaching. and i think that's a big strength that i have developed over the last, uh, years. so i'm comfortable with uncertainty. i'm comfortable with people's uncertainty. and and that is a big part of being able to hold space for others because i've learned to hold space for myself and then now applied us to to hold space for others. so that's, um, yeah, i think that's one of the strengths that i bring. and then the content, you know, the this idea of selling like we're human. um, i i wrote a book about it. so it's interesting because up till now, i didn't feel like, oh, there's a program in me for this. so so this is a bit new for me, but i i feel very grounded and solid because of the timing. i just feel like now the time is right. and so, yeah, that's another strength that i bring. and then this openness to collaborate. like, i have an undefined ego in in human design, and there's nothing that i feel like i you know, it's like, oh, this is mine and, like, nothing like that. and so it just feels really good to to collaborate. Kerry: yeah. i love that. i love that so much. um, so for me, what i what i see is the the strength in this collaboration is just the level of expertise that we both bring to it. you know? there's there's so much here that we get to work with, and i'm i'm really excited about it that. and so this my strength in kind of acknowledging and, like, appreciating the expertise that we both have. um, i also think we have a really similar view of business. that's part of what our conversations, whether it was, you know, prerecording or recording or during the live session or before and after it. and so, um, i i love that we have that, you know, similar vision and similar values, and we also are really noticing that this is the time for it, as you said. like, there's something about the timing both of, like, this collaboration, but also this work and kind of doing it. and so being aware of that, um, and then obviously kind of that, the expertise that i bring around the small intimate groups, i think, is is something that's a little different that, you know, not tons of people are talking about, and yet that's where i really think the power of connection and the power of results really blossoms. and so that's that's part of what i'm bringing to the collaboration too. Sarah: yeah. exciting. yeah. Kerry: um, and then the next question is just, what are the obstacles you can foresee? Sarah: i don't see any obstacles. i if there's obstacles, we'll find ways. uh, yeah. so i don't not yeah. Kerry: yeah. the obstacles. the only obstacle that i kind of am just aware of is, like, a timing standpoint. like, are do we have enough time? which i i think we do, but that's always kind of a a piece of it. and then making sure that it doesn't take me too long to catch up on your area of expertise and how you like to run groups. i've been part of a couple of your things and reading the book, and so i'm just aware of, like, okay. i'm not worried about it. it's just that's i i'm coming into this not having spent, like, a year in your programs and knowing kinda how you do things. Sarah: right. yeah. yeah. i can i can understand that? Kerry: yeah. thank you. and then what was it that was appealing about this particular collaboration? we've kind of, you know, said some of that stuff too, but is there anything else that you wanna Sarah: i think what we're doing right now is is, like, actually building it live. and so then sharing the process of this collaboration, uh, you know, on our podcasts and with vulnerability and also sharing if, you know, if then things didn't work out and we didn't, we have to postpone or whatever whatever it was. so so not just leading up to it, but then also maybe after, do a recap of what went well and and and what you're now going to do, uh, you know, with that. is it gonna lead to an offer? so so, yeah, that that is exciting. and then again, uh, we said this before, but this idea of creating different ways of of being in business and and and seeing. yeah. how, of course, right now we have this agreement that there's, you know, we are just experimenting. so maybe we can also just share with transparency that there's no money involved in this collaboration. yeah. but in the end, that is the goal. right? still to somehow get paid. and so whether that develops into a paid partnership between the two of us, uh, or if it's just something that you will then use in in your business, um, yeah, we we can continue to share how how that evolves as well. Kerry: yeah. i love that part of it. it's like not just like the the the build up towards it, but kind of continually sharing as the process goes and as, you know, the launch happens and all that type of stuff about it. um, i i'm really excited too or the most appealing part is, um, you know, i really value your expertise and your perspective on business and selling and humane marketing, and i think it's so needed in this world right now. i know even just as a, like, a customer, like, i i'm so much more sensitive to, you know, what people are saying and how they're saying it and, you know, all that kind of stuff. so the more people in the world that have this more humane approach to it, i i find really appealing. and so to be able to play, you know, one part one tiny part of kind of having more people out there operating that way is really appealing to me. and then i also you know, we've we've talked about this too. like, there's something longer term that i feel like with you and i where there is this potential for other opportunities, other ways of supporting each other, whether that's, you know, in collaborations like this or or also just, like, being fans for each other and, like, you know, telling others about there's something about the longer term part of this that that i find really appealing to. Sarah: yeah. exactly. to to to develop on on that. and and i think it's this human element that we so often still you know, yes, we're all busy, but that's to me, it's always an excuse. so when i do say, you know, let's partner and let's do a collab workshop, i really mean the collaboration part. right? and i think you're one of the yeah. there's about a handful of people who who really understand that part. and for others, it's still kind of like, can i get some visibility out of this yeah? Kerry: piece? so Sarah: yeah. Kerry: yeah. right? and and the the invitation to collaboration doesn't always get met with collaboration. and that that's sometimes like, that's what we learn too. right? and so when you find people who are truly interested in collaboration, it's so nice because it really can be the win win win of, like, real longer term partnerships and collaborations. so, yeah, i love that part too. yay. so with all that said, um, i'm curious about kind of what what's outstanding for you? is there anything that you're kinda like, okay. i still this i still don't know or i'm holding space for the fact that we're trying to figure it out. but is there anything left unanswered or untalked about at this point for you? Sarah: i guess i can't picture it yet. um, i mean, you when you mentioned the the co hosting, you were kind of like, well, if there's breakout rooms, you know, there's gonna be a chance for me to be in another breakout room. yeah. i'm i'm just kinda, like, wondering, well, what happens during the time that i'm actually delivering content? what's not kind of what what what i know a little bit is during, for example, our colab workshop that we did. right? um, you were on that end. you were the expert, uh, uh, you know, teaching in quotation marks. and the way i have these collab workshops is, like, yes, you are the expert, but i can then come in with questions or lived experience. and so maybe the way i kinda see it is that you're gonna play that role. and because sometimes we have groups where the people are, i don't know, too shy or or not confident enough, and they're not actually asking the questions that kind of flowed around in the room, but nobody just dares to speak up. so i would love for you to play that role. right? um, so that's one way i could see it. Kerry: totally. so i think i think you've hit it completely like the nail on the head there. in terms of, um, i i read it once as an article where it's like the yoda role. so it's like that permission to kind of say the things that you're you you sense that are out there and happening and people are thinking, but they haven't quite either because, you know, it's new or it's like, oh, uncomfortable. so there's that part about it. where where i see it is kind of like um, as as you demonstrated, but it's like, oh, i'm there kind of representing the group essence sometimes where it's like, oh, that that didn't land or, like, that instruction didn't you know, there was questions about that or could you say that another way or that kind of thing. so it it's it's almost like i'm there as the representation of the essence of the group while you're sharing. and then, you know, there'll be other times where, you know, it might be that, hey, i'm leading them through because it's more of a reflection opportunity or celebration. and then you take on that role of you get to kind of represent the essence of the group. so there's a flow to it, and there's like a back and forth. and it it's really it's a different idea. so part of it is about really how do we, you know, share this at the beginning so people understand, well, who's this other person in the room and and why do we care? right? and so, you know, people because sometimes they're familiar with more of what i would call a producer role where it's the person who's checking in on the chat and making sure the technical stuff is there, which don't want that. no. right? like, it's like so people people are kind of you not even used to. they've seen that sometimes. and so it would just be about us kind of setting the stage in that first session in particular of, hey. this is, you know, this is carrie. this is why she's here. this is what we've done. you know? i think this helps us because people will hear it ahead of time and will be part of what people might have, you know, seen before they said yes to being part of the group. sure. but it really is just setting that context and just recognizing, like, okay. that's that's the role that i have in the room for most of it. Sarah: yeah. it's great. Kerry: very cool. okay. so in terms of kind of the process from here, the idea is is we're just gonna work through kind of the the typical steps that i take clients through when we're putting a group together, um, especially when it comes to a book. i i love doing groups that they're not the they're not the group they're not the book in group form. right? it's not that you take everything from the book and put it into a group. it's that you the group is like the the book is the foundation of the group, and it's you know, i've had everywhere from an author who we took one one slice of a book and made a whole group and certification from it. and then for others, it's it's a bit more of the group. right? and so what we'll be doing is going through the process of kind of saying, okay. what is this group about? and we start with, it's the vip process, but it's, you know, the vibe promise. what is the environment that we're promising we're gonna create? who's that ideal participant? who is this really for? and then what is the program promise? so what are they what are we promising they will accomplish and or experience in our time together? and so that's really where we start because once you have that vip, all your other decisions are super easy or they're at least impacted by the vip. so how long should the program be? what kind of activities should we include? you know, all that. the vip really helps us to inform the decisions we make around that. so the first session we do, that's where we'll start is is the vip process, and i always love to start that with a visualization. so, um, what i will do normally, i would give you that visualization, and i'll give it to you so you have it. but i think we do it live. i think we record it and just kinda see what happens. sounds very cool. yeah. Sarah: yeah. for sure. Kerry: awesome. well, i think that's it for this collaboration piece where we're we're figuring it out in the next steps, and we'll catch you next time as we jump into the vip part of the group design. Sarah: very good. see you next time. Speaker 2: thanks for listening. i hope you found this interesting. and, uh, yeah. i gave you a little sneak peek behind the scenes of how we're setting up this completely radically new different, uh, way of collaborating. and, um, we'll post again when we have another conversation. speak soon. be the change. don't forget.

In this heartfelt and honest conversation, I'm joined once again by Kerry Dobson as we explore what it really looks like to co-create a meaningful group program. We talk about the power of true collaboration, the importance of aligned values, and the beauty of building something new together—with transparency, curiosity, and care. If you've ever wondered how to design group experiences in partnership (and with integrity), this episode will both ground and inspire you. -- Speaker 0: hello, humane marketers. welcome back to the humane marketing podcast. the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah senecroce, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle, and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live. in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out, or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also, if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. Speaker 1: hi, friends. welcome back. today, i'm kicking off a little bonus series of short episodes that fit the p of partnership. as always, if you're familiar of the show, you already know that i'm organizing the conversations here around the seven p's of the humane marketing mandala. and if you're new here and don't know what kind of mandala i'm talking about, well, you can download your one page marketing plan with the seven p's of humane marketing that come in the form of a mandala. and you can do that at humane.marketing forward slash one page, the number one, and the word page. and this comes with seven email prompts to really help you reflect around these seven p's for your business. so, again, this conversation really fits the p of partnership. so you've heard carrie dobson before in episode 213. and if you haven't listened to that one yet, i highly recommend it. we talk about meaningful groups and whether having a group program is a good next step for you. you can go to humane.marketing/hm213 if you haven't heard that episode yet. so carrie and i hosted a collab workshop together and really felt a strong synergy forming, so we thought we'd follow that thread, especially when i told carrie i was ready to create a new program based on the selling like we're human book called how to sell in 2026 and beyond. because just as a refresher, carrie is a small group specialist who focuses on creating meaningful group programs. so we decided to partner on this new bro program that i will kick off with a beta group in november. and carrie will actually join the program as a co facilitator and infuse her long experience with making groups impactful and transformational. and so we thought it would be fun to share how we prepare this collaboration and build this program together live here on the podcast for you to take part of the behind the scenes. and, of course, if you're intrigued about selling in 2026 and beyond, it would be amazing to have you in this beta group. i'll be posting these conversations as bonus episodes, so make sure you're subscribed to the show to get notified about the following convos. not all of them will make it to social media. so, uh, it's best to be subscribed so you get notified. and of course, if you have any questions that you would like us to address, you can reach out to either me or carrie directly. so here's the recording of our first conversation. Kerry: and our goal for this session is just to actually talk about the collaboration as a whole and kind of go through the guiding questions, um, and just kind of explore the collaborative part of it. um, and then we can kind of talk about next steps a little bit more about where we go from here. does that sound good? Sarah: yeah. sounds great. and i think why not share this as well? i mean Kerry: totally. right? yeah. no. i it's it's more of, like, how to contextualize it or put it in. so, yeah, it's not a yeah. so we what i did was i shared with you kind of my what i call the five guiding questions for collaboration, which are just starting questions yeah. for people who are looking to collaborate. i created it specifically for people looking to collaborate around groups, but it works for any collaboration. Sarah: mhmm. Kerry: so i guess what my first kind of question to you is, as you're coming into this, kind of having considered those questions, how are you feeling? what's going on? where are you at? Sarah: yeah. i think it's just a nice idea to, you know, to have a conversation about, uh, the collaboration. and and and like we discussed when we talked last time, it's like, how do we make this a win win? that is, like, really important, um, for me so that we're both clear and that this can be very harmonious. you know, like the last thing i think we both want is some kind of injustice that we feel like, oh, this is not so just, you know, making it all clear at the beginning, i think is so key. Kerry: yeah. yeah. i that that's for me, too, is that idea of when we do anything, we're having thoughts, we're having feelings, and yet we're not always super conscious and super clear at the beginning of a collaboration. because i know for me, i'm i'm a very positive, like, oh, i can see i can see the potential in everything. and going through this helps me to really slow it down a little bit and capture that excitement and capture what's really important to me, but also allow space and time to kind of say, like, what what am i worried about? like, what what is it that's happening that maybe i'm not fully conscious of, but it gives me that opportunity to do it? Sarah: yes. yeah. very good. Kerry: um, i have to Sarah: say mature, you know, it's like, oh, we're like super mature human beings Kerry: here. totally. and and we're acknowledging that we're human in this. right? and that that as we do this, you know, like, i the the story i make up is, you know, this is your body of work. this is a really important offer that you want to bring to your community, and there's a preciousness around that. and so, you know, inviting someone in both from the creation standpoint, but also a potential opportunity to co lead, you know, there's there's risks with that or there's perceived risks. right? and so, um, just acknowledging that that's part of what happens, i think, is yeah. super important. exactly. mhmm. very cool. so do you wanna go through each of the questions and we can just kind of share our answers? Sarah: yeah. let's do that. Kerry: very cool. okay. so the first one is, what is the goal of this collaboration and the experience as a whole? Sarah: yeah. so what we why this came up is because, uh, i'm, uh, working on a new program called how to sell in 2026 and beyond. and just wanting to take this group experience to an even deeper level. and, you know, yes, enjoying each other's company already through the collab workshop and the the podcast and just realizing we have shared values. there's things that i can learn from you. and, um, so, yeah, that's how we entered this conversation about the the collaboration. and i see what i can win. so, yes, hopefully, an even deeper experience for the the participants, uh, also for myself and just, you know, having someone else co lead. i mean, that's the that's that's fun. i mean, at this stage in life, all i want is to do good work and also have some fun. Kerry: so, um, yeah. yeah. do good work. have some fun. i like that. i can sign up for that. Sarah: yeah. and then we also said, well, we want to use that as a case study for you, you know, so there that's the win for you. and and just have you experience that with a group and see how that can lead to an offering for for your own business. what can you learn? what went well? what didn't go well? and then the third thing i think is really that i feel like people come and look to me for new innovative ways of doing business. right? that's kind of the brand that i created, uh, because i keep telling them question all the assumptions, uh, and i tell them we're lacking role models of the new. and so they're looking to me, uh, for being that role model, and so this collaboration feels like walking my talk about the p of partnership and and just say telling them, look. this is what we're doing. we're experimenting because it's never been done before. and so now here here's how it went. Kerry: yeah. and i love that part. that part of it too is that, you know, we are we are walking into something that we think is a possibility. we see it as, you know, this moment in time is really calling forth that partnership piece and saying we don't have to do all of this alone, and there is a way that we can support each other and, you know, kind of do good things together. and so i, you know, i love the fact there's a part of me that's like, oh, crap. what's this gonna be like? but i love that experimentation part. and to experiment with someone else is also it's just a little safer. right? it's like, okay. you know, two heads are better than one and, you know, the ability to have the conversation as we're going through it. and i'm really looking forward to, you know, the openness that we've created around being able to share what's going on. so i'm really excited to kind of get the feedback from you as well as you're going through things because i know you're super aware of what's going on in your body and your mind and what's calling you forward. and so to get that insight, i'm really excited to kind of see what that is, and i know that there will be learning in that for me as well. great. Sarah: yeah. Kerry: um, i also just, um, i love the approach that you have in the book for selling like you're human. so i've i'm i don't know if i'm halfway, but i'm close to halfway through it. and as i was reading it, i was like, oh, this is this is needed right now. right? like this idea of, hey, hold on a second. it was so funny because i've been listening to a podcast on the way home my cameraman rory was. and he was talking about this, like you need to decrease the demand the supply in order to increase the price, like, all this. and then i read your book, and i'm like, no. that's not what we need to do. so it was so confirming for me to be like, yes. this is the you know, sarah's approach to selling like we're human is absolutely something that i believe in. and so to be able to have that be the center of this group is really exciting for me too. Sarah: i think, yeah, that's a big part of your offering as well to only engage in groups where you can stand behind because otherwise, honestly, i don't think it would work that part of the right? Kerry: yeah. it it especially the coleading, but even the other part. right? it's there is such a need for alignment because of the preciousness of people's groups and their expertise. so it's like it's a lot harder to to to hold that space with them if i wasn't believing in what they're saying or if it's, like, in direct contrast to, like, my values and that type of stuff. so a big part of my process is really having it clear what what my values are and how i like to work and then making sure that there's a good connection before we really dive into the work. Sarah: for sure. Kerry: yeah. very cool. okay. so then the next question is, what are you worried about? Sarah: yeah. i sat with this question a while. i looked like really thinking, well, what is it that i'm worried about? and, like, i have, you know, i've experienced a lot of partnerships, and, yes, there's a few of them that didn't work out, but that's not what worries me. um, i think the only thing i came up with is is, like, not having enough participants to get a group together. but then i was thinking, well, then we just postpone it. then we do it another time. so, yeah, there's not, like, specific worries that i i feel like, um, you know, this is not gonna she's gonna walk all over me or, like, any any kind of, like, oh, i should be worried about my content. none of that. so right. yeah. awesome. really good. Kerry: well, that feels good to hear. so that's that's great. the worry about the participants, i think, is always a worry, especially with groups because especially how we design them, you know, you need at least six people to really kind of have that engagement and have that connection. and so i think that's such an important worry. and part of what we'll do, i call it the plan to pivot. and what we do is before we even do prelaunch, we talk about what happens if we don't get the whatever that minimum number is and what is our plan for that so we can be working on that plan as we go. but we also create the plan of what if we get too many people because sometimes that happens too. and so having that plan in place ahead of time makes it so that some of the tension, there's still tension in launch, there always is, but some of that tension, it's like, well, we have a plan for that. we know what we're going to do. and there's some, you know, postponement is part of that, finding other people, you know, all sorts of stuff. so that'll be part of what we do too. um, i so for me, my worry is, you know, because this is still new and untested, then, you know, trying to put it together, i you know, i'm worried i'll they'll be it just won't make sense. like, at some point, we'll look up and be like, what were we you know, what was carrie thinking? and so that's part of it. right? when it's really new and fresh, i have this vision in my head. i have this imagined ideal of what this could be. but, you know, when you start putting it all together, like, maybe maybe it doesn't work. Sarah: right. yeah. yeah. yeah. but at the same time, i think it depends if we're attached to a certain outcome, then yes, maybe the worry is justified. but if we're looking at it both as a growth experience, then then, yeah, there there is no it didn't work. no. we both learned something, and yes. Kerry: that is the Sarah: the outcome. yeah. yeah. Kerry: yeah. and then the other worry i have is just, you know, you have so much experience leading a group. there's there's this voice in my, you know, the back of my mind being like, am i gonna even be helpful? she has so much experience doing this. and so that's just my own my own stuff coming up, but i just wanna acknowledge that that that that it's there because, you know, part of the work that i do is often with people who have done groups before. i find that people who have done them before kinda have a better understanding and appreciation for my perspective and what i talk about. um, but it's always a little bit there of, like, well, what if this person turns out they knew everything and didn't need me? so just putting that on the table. Sarah: yeah. it's good to put it on the table. but, um, again, for for me, it's it's a big part of this is is walking my talk around partnership. and just because of that, uh, you know, it's worth doing. and then and then, yes, i think the at at this stage of experience, it's all about the small little adjustments. it's not gonna shift the way i do groups completely, but it's those small little things that are gonna make a huge impact. and that's that's really what i'm excited real about. Kerry: yeah. and i i just love that you are aware of that. right? like, that that the the enhancements at this point or the up leveling or whatever the language is is they are those small tweaks. and there's these small things that make a huge difference. and so many times, those small differences aren't really recognized by the participants at like, they're not aware of it, and yet it changes their experience. yeah. Sarah: it's kinda like subconscious. yes. Kerry: yeah. exactly. yeah. um, so what would you say your strengths in this collaboration are? Sarah: well, as we just said, i have certain experience with, uh, with groups. i, um, have experience, uh, with the art of hosting. uh, so i really come from a place of holding space more than just teaching. and i think that's a big strength that i have developed over the last, uh, years. so i'm comfortable with uncertainty. i'm comfortable with people's uncertainty. and and that is a big part of being able to hold space for others because i've learned to hold space for myself and then now applied us to to hold space for others. so that's, um, yeah, i think that's one of the strengths that i bring. and then the content, you know, the this idea of selling like we're human. um, i i wrote a book about it. so it's interesting because up till now, i didn't feel like, oh, there's a program in me for this. so so this is a bit new for me, but i i feel very grounded and solid because of the timing. i just feel like now the time is right. and so, yeah, that's another strength that i bring. and then this openness to collaborate. like, i have an undefined ego in in human design, and there's nothing that i feel like i you know, it's like, oh, this is mine and, like, nothing like that. and so it just feels really good to to collaborate. Kerry: yeah. i love that. i love that so much. um, so for me, what i what i see is the the strength in this collaboration is just the level of expertise that we both bring to it. you know? there's there's so much here that we get to work with, and i'm i'm really excited about it that. and so this my strength in kind of acknowledging and, like, appreciating the expertise that we both have. um, i also think we have a really similar view of business. that's part of what our conversations, whether it was, you know, prerecording or recording or during the live session or before and after it. and so, um, i i love that we have that, you know, similar vision and similar values, and we also are really noticing that this is the time for it, as you said. like, there's something about the timing both of, like, this collaboration, but also this work and kind of doing it. and so being aware of that, um, and then obviously kind of that, the expertise that i bring around the small intimate groups, i think, is is something that's a little different that, you know, not tons of people are talking about, and yet that's where i really think the power of connection and the power of results really blossoms. and so that's that's part of what i'm bringing to the collaboration too. Sarah: yeah. exciting. yeah. Kerry: um, and then the next question is just, what are the obstacles you can foresee? Sarah: i don't see any obstacles. i if there's obstacles, we'll find ways. uh, yeah. so i don't not yeah. Kerry: yeah. the obstacles. the only obstacle that i kind of am just aware of is, like, a timing standpoint. like, are do we have enough time? which i i think we do, but that's always kind of a a piece of it. and then making sure that it doesn't take me too long to catch up on your area of expertise and how you like to run groups. i've been part of a couple of your things and reading the book, and so i'm just aware of, like, okay. i'm not worried about it. it's just that's i i'm coming into this not having spent, like, a year in your programs and knowing kinda how you do things. Sarah: right. yeah. yeah. i can i can understand that? Kerry: yeah. thank you. and then what was it that was appealing about this particular collaboration? we've kind of, you know, said some of that stuff too, but is there anything else that you wanna Sarah: i think what we're doing right now is is, like, actually building it live. and so then sharing the process of this collaboration, uh, you know, on our podcasts and with vulnerability and also sharing if, you know, if then things didn't work out and we didn't, we have to postpone or whatever whatever it was. so so not just leading up to it, but then also maybe after, do a recap of what went well and and and what you're now going to do, uh, you know, with that. is it gonna lead to an offer? so so, yeah, that that is exciting. and then again, uh, we said this before, but this idea of creating different ways of of being in business and and and seeing. yeah. how, of course, right now we have this agreement that there's, you know, we are just experimenting. so maybe we can also just share with transparency that there's no money involved in this collaboration. yeah. but in the end, that is the goal. right? still to somehow get paid. and so whether that develops into a paid partnership between the two of us, uh, or if it's just something that you will then use in in your business, um, yeah, we we can continue to share how how that evolves as well. Kerry: yeah. i love that part of it. it's like not just like the the the build up towards it, but kind of continually sharing as the process goes and as, you know, the launch happens and all that type of stuff about it. um, i i'm really excited too or the most appealing part is, um, you know, i really value your expertise and your perspective on business and selling and humane marketing, and i think it's so needed in this world right now. i know even just as a, like, a customer, like, i i'm so much more sensitive to, you know, what people are saying and how they're saying it and, you know, all that kind of stuff. so the more people in the world that have this more humane approach to it, i i find really appealing. and so to be able to play, you know, one part one tiny part of kind of having more people out there operating that way is really appealing to me. and then i also you know, we've we've talked about this too. like, there's something longer term that i feel like with you and i where there is this potential for other opportunities, other ways of supporting each other, whether that's, you know, in collaborations like this or or also just, like, being fans for each other and, like, you know, telling others about there's something about the longer term part of this that that i find really appealing to. Sarah: yeah. exactly. to to to develop on on that. and and i think it's this human element that we so often still you know, yes, we're all busy, but that's to me, it's always an excuse. so when i do say, you know, let's partner and let's do a collab workshop, i really mean the collaboration part. right? and i think you're one of the yeah. there's about a handful of people who who really understand that part. and for others, it's still kind of like, can i get some visibility out of this yeah? Kerry: piece? so Sarah: yeah. Kerry: yeah. right? and and the the invitation to collaboration doesn't always get met with collaboration. and that that's sometimes like, that's what we learn too. right? and so when you find people who are truly interested in collaboration, it's so nice because it really can be the win win win of, like, real longer term partnerships and collaborations. so, yeah, i love that part too. yay. so with all that said, um, i'm curious about kind of what what's outstanding for you? is there anything that you're kinda like, okay. i still this i still don't know or i'm holding space for the fact that we're trying to figure it out. but is there anything left unanswered or untalked about at this point for you? Sarah: i guess i can't picture it yet. um, i mean, you when you mentioned the the co hosting, you were kind of like, well, if there's breakout rooms, you know, there's gonna be a chance for me to be in another breakout room. yeah. i'm i'm just kinda, like, wondering, well, what happens during the time that i'm actually delivering content? what's not kind of what what what i know a little bit is during, for example, our colab workshop that we did. right? um, you were on that end. you were the expert, uh, uh, you know, teaching in quotation marks. and the way i have these collab workshops is, like, yes, you are the expert, but i can then come in with questions or lived experience. and so maybe the way i kinda see it is that you're gonna play that role. and because sometimes we have groups where the people are, i don't know, too shy or or not confident enough, and they're not actually asking the questions that kind of flowed around in the room, but nobody just dares to speak up. so i would love for you to play that role. right? um, so that's one way i could see it. Kerry: totally. so i think i think you've hit it completely like the nail on the head there. in terms of, um, i i read it once as an article where it's like the yoda role. so it's like that permission to kind of say the things that you're you you sense that are out there and happening and people are thinking, but they haven't quite either because, you know, it's new or it's like, oh, uncomfortable. so there's that part about it. where where i see it is kind of like um, as as you demonstrated, but it's like, oh, i'm there kind of representing the group essence sometimes where it's like, oh, that that didn't land or, like, that instruction didn't you know, there was questions about that or could you say that another way or that kind of thing. so it it's it's almost like i'm there as the representation of the essence of the group while you're sharing. and then, you know, there'll be other times where, you know, it might be that, hey, i'm leading them through because it's more of a reflection opportunity or celebration. and then you take on that role of you get to kind of represent the essence of the group. so there's a flow to it, and there's like a back and forth. and it it's really it's a different idea. so part of it is about really how do we, you know, share this at the beginning so people understand, well, who's this other person in the room and and why do we care? right? and so, you know, people because sometimes they're familiar with more of what i would call a producer role where it's the person who's checking in on the chat and making sure the technical stuff is there, which don't want that. no. right? like, it's like so people people are kind of you not even used to. they've seen that sometimes. and so it would just be about us kind of setting the stage in that first session in particular of, hey. this is, you know, this is carrie. this is why she's here. this is what we've done. you know? i think this helps us because people will hear it ahead of time and will be part of what people might have, you know, seen before they said yes to being part of the group. sure. but it really is just setting that context and just recognizing, like, okay. that's that's the role that i have in the room for most of it. Sarah: yeah. it's great. Kerry: very cool. okay. so in terms of kind of the process from here, the idea is is we're just gonna work through kind of the the typical steps that i take clients through when we're putting a group together, um, especially when it comes to a book. i i love doing groups that they're not the they're not the group they're not the book in group form. right? it's not that you take everything from the book and put it into a group. it's that you the group is like the the book is the foundation of the group, and it's you know, i've had everywhere from an author who we took one one slice of a book and made a whole group and certification from it. and then for others, it's it's a bit more of the group. right? and so what we'll be doing is going through the process of kind of saying, okay. what is this group about? and we start with, it's the vip process, but it's, you know, the vibe promise. what is the environment that we're promising we're gonna create? who's that ideal participant? who is this really for? and then what is the program promise? so what are they what are we promising they will accomplish and or experience in our time together? and so that's really where we start because once you have that vip, all your other decisions are super easy or they're at least impacted by the vip. so how long should the program be? what kind of activities should we include? you know, all that. the vip really helps us to inform the decisions we make around that. so the first session we do, that's where we'll start is is the vip process, and i always love to start that with a visualization. so, um, what i will do normally, i would give you that visualization, and i'll give it to you so you have it. but i think we do it live. i think we record it and just kinda see what happens. sounds very cool. yeah. Sarah: yeah. for sure. Kerry: awesome. well, i think that's it for this collaboration piece where we're we're figuring it out in the next steps, and we'll catch you next time as we jump into the vip part of the group design. Sarah: very good. see you next time. Speaker 2: thanks for listening. i hope you found this interesting. and, uh, yeah. i gave you a little sneak peek behind the scenes of how we're setting up this completely radically new different, uh, way of collaborating. and, um, we'll post again when we have another conversation. speak soon. be the change. don't forget.

In this heartfelt and honest conversation, I'm joined once again by Kerry Dobson as we explore what it really looks like to co-create a meaningful group program. We talk about the power of true collaboration, the importance of aligned values, and the beauty of building something new together—with transparency, curiosity, and care. If you've ever wondered how to design group experiences in partnership (and with integrity), this episode will both ground and inspire you. -- Speaker 0:  hello, humane marketers. welcome back to the humane marketing podcast. the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah senecroce, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle, and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live. in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out, or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also, if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. Speaker 1:  hi, friends. welcome back. today, i'm kicking off a little bonus series of short episodes that fit the p of partnership. as always, if you're familiar of the show, you already know that i'm organizing the conversations here around the seven p's of the humane marketing mandala. and if you're new here and don't know what kind of mandala i'm talking about, well, you can download your one page marketing plan with the seven p's of humane marketing that come in the form of a mandala. and you can do that at humane.marketing forward slash one page, the number one, and the word page. and this comes with seven email prompts to really help you reflect around these seven p's for your business. so, again, this conversation really fits the p of partnership. so you've heard carrie dobson before in episode 213. and if you haven't listened to that one yet, i highly recommend it. we talk about meaningful groups and whether having a group program is a good next step for you. you can go to humane.marketing/hm213 if you haven't heard that episode yet. so carrie and i hosted a collab workshop together and really felt a strong synergy forming, so we thought we'd follow that thread, especially when i told carrie i was ready to create a new program based on the selling like we're human book called how to sell in 2026 and beyond. because just as a refresher, carrie is a small group specialist who focuses on creating meaningful group programs. so we decided to partner on this new bro program that i will kick off with a beta group in november. and carrie will actually join the program as a co facilitator and infuse her long experience with making groups impactful and transformational. and so we thought it would be fun to share how we prepare this collaboration and build this program together live here on the podcast for you to take part of the behind the scenes. and, of course, if you're intrigued about selling in 2026 and beyond, it would be amazing to have you in this beta group. i'll be posting these conversations as bonus episodes, so make sure you're subscribed to the show to get notified about the following convos. not all of them will make it to social media. so, uh, it's best to be subscribed so you get notified. and of course, if you have any questions that you would like us to address, you can reach out to either me or carrie directly. so here's the recording of our first conversation. Kerry:  and our goal for this session is just to actually talk about the collaboration as a whole and kind of go through the guiding questions, um, and just kind of explore the collaborative part of it. um, and then we can kind of talk about next steps a little bit more about where we go from here. does that sound good? Sarah:  yeah. sounds great. and i think why not share this as well? i mean Kerry:  totally. right? yeah. no. i it's it's more of, like, how to contextualize it or put it in. so, yeah, it's not a yeah. so we what i did was i shared with you kind of my what i call the five guiding questions for collaboration, which are just starting questions yeah. for people who are looking to collaborate. i created it specifically for people looking to collaborate around groups, but it works for any collaboration. Sarah:  mhmm. Kerry:  so i guess what my first kind of question to you is, as you're coming into this, kind of having considered those questions, how are you feeling? what's going on? where are you at? Sarah:  yeah. i think it's just a nice idea to, you know, to have a conversation about, uh, the collaboration. and and and like we discussed when we talked last time, it's like, how do we make this a win win? that is, like, really important, um, for me so that we're both clear and that this can be very harmonious. you know, like the last thing i think we both want is some kind of injustice that we feel like, oh, this is not so just, you know, making it all clear at the beginning, i think is so key. Kerry:  yeah. yeah. i that that's for me, too, is that idea of when we do anything, we're having thoughts, we're having feelings, and yet we're not always super conscious and super clear at the beginning of a collaboration. because i know for me, i'm i'm a very positive, like, oh, i can see i can see the potential in everything. and going through this helps me to really slow it down a little bit and capture that excitement and capture what's really important to me, but also allow space and time to kind of say, like, what what am i worried about? like, what what is it that's happening that maybe i'm not fully conscious of, but it gives me that opportunity to do it? Sarah:  yes. yeah. very good. Kerry:  um, i have to Sarah:  say mature, you know, it's like, oh, we're like super mature human beings Kerry:  here. totally. and and we're acknowledging that we're human in this. right? and that that as we do this, you know, like, i the the story i make up is, you know, this is your body of work. this is a really important offer that you want to bring to your community, and there's a preciousness around that. and so, you know, inviting someone in both from the creation standpoint, but also a potential opportunity to co lead, you know, there's there's risks with that or there's perceived risks. right? and so, um, just acknowledging that that's part of what happens, i think, is yeah. super important. exactly. mhmm. very cool. so do you wanna go through each of the questions and we can just kind of share our answers? Sarah:  yeah. let's do that. Kerry:  very cool. okay. so the first one is, what is the goal of this collaboration and the experience as a whole? Sarah:  yeah. so what we why this came up is because, uh, i'm, uh, working on a new program called how to sell in 2026 and beyond. and just wanting to take this group experience to an even deeper level. and, you know, yes, enjoying each other's company already through the collab workshop and the the podcast and just realizing we have shared values. there's things that i can learn from you. and, um, so, yeah, that's how we entered this conversation about the the collaboration. and i see what i can win. so, yes, hopefully, an even deeper experience for the the participants, uh, also for myself and just, you know, having someone else co lead. i mean, that's the that's that's fun. i mean, at this stage in life, all i want is to do good work and also have some fun. Kerry:  so, um, yeah. yeah. do good work. have some fun. i like that. i can sign up for that. Sarah:  yeah. and then we also said, well, we want to use that as a case study for you, you know, so there that's the win for you. and and just have you experience that with a group and see how that can lead to an offering for for your own business. what can you learn? what went well? what didn't go well? and then the third thing i think is really that i feel like people come and look to me for new innovative ways of doing business. right? that's kind of the brand that i created, uh, because i keep telling them question all the assumptions, uh, and i tell them we're lacking role models of the new. and so they're looking to me, uh, for being that role model, and so this collaboration feels like walking my talk about the p of partnership and and just say telling them, look. this is what we're doing. we're experimenting because it's never been done before. and so now here here's how it went. Kerry:  yeah. and i love that part. that part of it too is that, you know, we are we are walking into something that we think is a possibility. we see it as, you know, this moment in time is really calling forth that partnership piece and saying we don't have to do all of this alone, and there is a way that we can support each other and, you know, kind of do good things together. and so i, you know, i love the fact there's a part of me that's like, oh, crap. what's this gonna be like? but i love that experimentation part. and to experiment with someone else is also it's just a little safer. right? it's like, okay. you know, two heads are better than one and, you know, the ability to have the conversation as we're going through it. and i'm really looking forward to, you know, the openness that we've created around being able to share what's going on. so i'm really excited to kind of get the feedback from you as well as you're going through things because i know you're super aware of what's going on in your body and your mind and what's calling you forward. and so to get that insight, i'm really excited to kind of see what that is, and i know that there will be learning in that for me as well. great. Sarah:  yeah. Kerry:  um, i also just, um, i love the approach that you have in the book for selling like you're human. so i've i'm i don't know if i'm halfway, but i'm close to halfway through it. and as i was reading it, i was like, oh, this is this is needed right now. right? like this idea of, hey, hold on a second. it was so funny because i've been listening to a podcast on the way home my cameraman rory was. and he was talking about this, like you need to decrease the demand the supply in order to increase the price, like, all this. and then i read your book, and i'm like, no. that's not what we need to do. so it was so confirming for me to be like, yes. this is the you know, sarah's approach to selling like we're human is absolutely something that i believe in. and so to be able to have that be the center of this group is really exciting for me too. Sarah:  i think, yeah, that's a big part of your offering as well to only engage in groups where you can stand behind because otherwise, honestly, i don't think it would work that part of the right? Kerry:  yeah. it it especially the coleading, but even the other part. right? it's there is such a need for alignment because of the preciousness of people's groups and their expertise. so it's like it's a lot harder to to to hold that space with them if i wasn't believing in what they're saying or if it's, like, in direct contrast to, like, my values and that type of stuff. so a big part of my process is really having it clear what what my values are and how i like to work and then making sure that there's a good connection before we really dive into the work. Sarah:  for sure. Kerry:  yeah. very cool. okay. so then the next question is, what are you worried about? Sarah:  yeah. i sat with this question a while. i looked like really thinking, well, what is it that i'm worried about? and, like, i have, you know, i've experienced a lot of partnerships, and, yes, there's a few of them that didn't work out, but that's not what worries me. um, i think the only thing i came up with is is, like, not having enough participants to get a group together. but then i was thinking, well, then we just postpone it. then we do it another time. so, yeah, there's not, like, specific worries that i i feel like, um, you know, this is not gonna she's gonna walk all over me or, like, any any kind of, like, oh, i should be worried about my content. none of that. so right. yeah. awesome. really good. Kerry:  well, that feels good to hear. so that's that's great. the worry about the participants, i think, is always a worry, especially with groups because especially how we design them, you know, you need at least six people to really kind of have that engagement and have that connection. and so i think that's such an important worry. and part of what we'll do, i call it the plan to pivot. and what we do is before we even do prelaunch, we talk about what happens if we don't get the whatever that minimum number is and what is our plan for that so we can be working on that plan as we go. but we also create the plan of what if we get too many people because sometimes that happens too. and so having that plan in place ahead of time makes it so that some of the tension, there's still tension in launch, there always is, but some of that tension, it's like, well, we have a plan for that. we know what we're going to do. and there's some, you know, postponement is part of that, finding other people, you know, all sorts of stuff. so that'll be part of what we do too. um, i so for me, my worry is, you know, because this is still new and untested, then, you know, trying to put it together, i you know, i'm worried i'll they'll be it just won't make sense. like, at some point, we'll look up and be like, what were we you know, what was carrie thinking? and so that's part of it. right? when it's really new and fresh, i have this vision in my head. i have this imagined ideal of what this could be. but, you know, when you start putting it all together, like, maybe maybe it doesn't work. Sarah:  right. yeah. yeah. yeah. but at the same time, i think it depends if we're attached to a certain outcome, then yes, maybe the worry is justified. but if we're looking at it both as a growth experience, then then, yeah, there there is no it didn't work. no. we both learned something, and yes. Kerry:  that is the Sarah:  the outcome. yeah. yeah. Kerry:  yeah. and then the other worry i have is just, you know, you have so much experience leading a group. there's there's this voice in my, you know, the back of my mind being like, am i gonna even be helpful? she has so much experience doing this. and so that's just my own my own stuff coming up, but i just wanna acknowledge that that that that it's there because, you know, part of the work that i do is often with people who have done groups before. i find that people who have done them before kinda have a better understanding and appreciation for my perspective and what i talk about. um, but it's always a little bit there of, like, well, what if this person turns out they knew everything and didn't need me? so just putting that on the table. Sarah:  yeah. it's good to put it on the table. but, um, again, for for me, it's it's a big part of this is is walking my talk around partnership. and just because of that, uh, you know, it's worth doing. and then and then, yes, i think the at at this stage of experience, it's all about the small little adjustments. it's not gonna shift the way i do groups completely, but it's those small little things that are gonna make a huge impact. and that's that's really what i'm excited real about. Kerry:  yeah. and i i just love that you are aware of that. right? like, that that the the enhancements at this point or the up leveling or whatever the language is is they are those small tweaks. and there's these small things that make a huge difference. and so many times, those small differences aren't really recognized by the participants at like, they're not aware of it, and yet it changes their experience. yeah. Sarah:  it's kinda like subconscious. yes. Kerry:  yeah. exactly. yeah. um, so what would you say your strengths in this collaboration are? Sarah:  well, as we just said, i have certain experience with, uh, with groups. i, um, have experience, uh, with the art of hosting. uh, so i really come from a place of holding space more than just teaching. and i think that's a big strength that i have developed over the last, uh, years. so i'm comfortable with uncertainty. i'm comfortable with people's uncertainty. and and that is a big part of being able to hold space for others because i've learned to hold space for myself and then now applied us to to hold space for others. so that's, um, yeah, i think that's one of the strengths that i bring. and then the content, you know, the this idea of selling like we're human. um, i i wrote a book about it. so it's interesting because up till now, i didn't feel like, oh, there's a program in me for this. so so this is a bit new for me, but i i feel very grounded and solid because of the timing. i just feel like now the time is right. and so, yeah, that's another strength that i bring. and then this openness to collaborate. like, i have an undefined ego in in human design, and there's nothing that i feel like i you know, it's like, oh, this is mine and, like, nothing like that. and so it just feels really good to to collaborate. Kerry:  yeah. i love that. i love that so much. um, so for me, what i what i see is the the strength in this collaboration is just the level of expertise that we both bring to it. you know? there's there's so much here that we get to work with, and i'm i'm really excited about it that. and so this my strength in kind of acknowledging and, like, appreciating the expertise that we both have. um, i also think we have a really similar view of business. that's part of what our conversations, whether it was, you know, prerecording or recording or during the live session or before and after it. and so, um, i i love that we have that, you know, similar vision and similar values, and we also are really noticing that this is the time for it, as you said. like, there's something about the timing both of, like, this collaboration, but also this work and kind of doing it. and so being aware of that, um, and then obviously kind of that, the expertise that i bring around the small intimate groups, i think, is is something that's a little different that, you know, not tons of people are talking about, and yet that's where i really think the power of connection and the power of results really blossoms. and so that's that's part of what i'm bringing to the collaboration too. Sarah:  yeah. exciting. yeah. Kerry:  um, and then the next question is just, what are the obstacles you can foresee? Sarah:  i don't see any obstacles. i if there's obstacles, we'll find ways. uh, yeah. so i don't not yeah. Kerry:  yeah. the obstacles. the only obstacle that i kind of am just aware of is, like, a timing standpoint. like, are do we have enough time? which i i think we do, but that's always kind of a a piece of it. and then making sure that it doesn't take me too long to catch up on your area of expertise and how you like to run groups. i've been part of a couple of your things and reading the book, and so i'm just aware of, like, okay. i'm not worried about it. it's just that's i i'm coming into this not having spent, like, a year in your programs and knowing kinda how you do things. Sarah:  right. yeah. yeah. i can i can understand that? Kerry:  yeah. thank you. and then what was it that was appealing about this particular collaboration? we've kind of, you know, said some of that stuff too, but is there anything else that you wanna Sarah:  i think what we're doing right now is is, like, actually building it live. and so then sharing the process of this collaboration, uh, you know, on our podcasts and with vulnerability and also sharing if, you know, if then things didn't work out and we didn't, we have to postpone or whatever whatever it was. so so not just leading up to it, but then also maybe after, do a recap of what went well and and and what you're now going to do, uh, you know, with that. is it gonna lead to an offer? so so, yeah, that that is exciting. and then again, uh, we said this before, but this idea of creating different ways of of being in business and and and seeing. yeah. how, of course, right now we have this agreement that there's, you know, we are just experimenting. so maybe we can also just share with transparency that there's no money involved in this collaboration. yeah. but in the end, that is the goal. right? still to somehow get paid. and so whether that develops into a paid partnership between the two of us, uh, or if it's just something that you will then use in in your business, um, yeah, we we can continue to share how how that evolves as well. Kerry:  yeah. i love that part of it. it's like not just like the the the build up towards it, but kind of continually sharing as the process goes and as, you know, the launch happens and all that type of stuff about it. um, i i'm really excited too or the most appealing part is, um, you know, i really value your expertise and your perspective on business and selling and humane marketing, and i think it's so needed in this world right now. i know even just as a, like, a customer, like, i i'm so much more sensitive to, you know, what people are saying and how they're saying it and, you know, all that kind of stuff. so the more people in the world that have this more humane approach to it, i i find really appealing. and so to be able to play, you know, one part one tiny part of kind of having more people out there operating that way is really appealing to me. and then i also you know, we've we've talked about this too. like, there's something longer term that i feel like with you and i where there is this potential for other opportunities, other ways of supporting each other, whether that's, you know, in collaborations like this or or also just, like, being fans for each other and, like, you know, telling others about there's something about the longer term part of this that that i find really appealing to. Sarah:  yeah. exactly. to to to develop on on that. and and i think it's this human element that we so often still you know, yes, we're all busy, but that's to me, it's always an excuse. so when i do say, you know, let's partner and let's do a collab workshop, i really mean the collaboration part. right? and i think you're one of the yeah. there's about a handful of people who who really understand that part. and for others, it's still kind of like, can i get some visibility out of this yeah? Kerry:  piece? so Sarah:  yeah. Kerry:  yeah. right? and and the the invitation to collaboration doesn't always get met with collaboration. and that that's sometimes like, that's what we learn too. right? and so when you find people who are truly interested in collaboration, it's so nice because it really can be the win win win of, like, real longer term partnerships and collaborations. so, yeah, i love that part too. yay. so with all that said, um, i'm curious about kind of what what's outstanding for you? is there anything that you're kinda like, okay. i still this i still don't know or i'm holding space for the fact that we're trying to figure it out. but is there anything left unanswered or untalked about at this point for you? Sarah:  i guess i can't picture it yet. um, i mean, you when you mentioned the the co hosting, you were kind of like, well, if there's breakout rooms, you know, there's gonna be a chance for me to be in another breakout room. yeah. i'm i'm just kinda, like, wondering, well, what happens during the time that i'm actually delivering content? what's not kind of what what what i know a little bit is during, for example, our colab workshop that we did. right? um, you were on that end. you were the expert, uh, uh, you know, teaching in quotation marks. and the way i have these collab workshops is, like, yes, you are the expert, but i can then come in with questions or lived experience. and so maybe the way i kinda see it is that you're gonna play that role. and because sometimes we have groups where the people are, i don't know, too shy or or not confident enough, and they're not actually asking the questions that kind of flowed around in the room, but nobody just dares to speak up. so i would love for you to play that role. right? um, so that's one way i could see it. Kerry:  totally. so i think i think you've hit it completely like the nail on the head there. in terms of, um, i i read it once as an article where it's like the yoda role. so it's like that permission to kind of say the things that you're you you sense that are out there and happening and people are thinking, but they haven't quite either because, you know, it's new or it's like, oh, uncomfortable. so there's that part about it. where where i see it is kind of like um, as as you demonstrated, but it's like, oh, i'm there kind of representing the group essence sometimes where it's like, oh, that that didn't land or, like, that instruction didn't you know, there was questions about that or could you say that another way or that kind of thing. so it it's it's almost like i'm there as the representation of the essence of the group while you're sharing. and then, you know, there'll be other times where, you know, it might be that, hey, i'm leading them through because it's more of a reflection opportunity or celebration. and then you take on that role of you get to kind of represent the essence of the group. so there's a flow to it, and there's like a back and forth. and it it's really it's a different idea. so part of it is about really how do we, you know, share this at the beginning so people understand, well, who's this other person in the room and and why do we care? right? and so, you know, people because sometimes they're familiar with more of what i would call a producer role where it's the person who's checking in on the chat and making sure the technical stuff is there, which don't want that. no. right? like, it's like so people people are kind of you not even used to. they've seen that sometimes. and so it would just be about us kind of setting the stage in that first session in particular of, hey. this is, you know, this is carrie. this is why she's here. this is what we've done. you know? i think this helps us because people will hear it ahead of time and will be part of what people might have, you know, seen before they said yes to being part of the group. sure. but it really is just setting that context and just recognizing, like, okay. that's that's the role that i have in the room for most of it. Sarah:  yeah. it's great. Kerry:  very cool. okay. so in terms of kind of the process from here, the idea is is we're just gonna work through kind of the the typical steps that i take clients through when we're putting a group together, um, especially when it comes to a book. i i love doing groups that they're not the they're not the group they're not the book in group form. right? it's not that you take everything from the book and put it into a group. it's that you the group is like the the book is the foundation of the group, and it's you know, i've had everywhere from an author who we took one one slice of a book and made a whole group and certification from it. and then for others, it's it's a bit more of the group. right? and so what we'll be doing is going through the process of kind of saying, okay. what is this group about? and we start with, it's the vip process, but it's, you know, the vibe promise. what is the environment that we're promising we're gonna create? who's that ideal participant? who is this really for? and then what is the program promise? so what are they what are we promising they will accomplish and or experience in our time together? and so that's really where we start because once you have that vip, all your other decisions are super easy or they're at least impacted by the vip. so how long should the program be? what kind of activities should we include? you know, all that. the vip really helps us to inform the decisions we make around that. so the first session we do, that's where we'll start is is the vip process, and i always love to start that with a visualization. so, um, what i will do normally, i would give you that visualization, and i'll give it to you so you have it. but i think we do it live. i think we record it and just kinda see what happens. sounds very cool. yeah. Sarah:  yeah. for sure. Kerry:  awesome. well, i think that's it for this collaboration piece where we're we're figuring it out in the next steps, and we'll catch you next time as we jump into the vip part of the group design. Sarah:  very good. see you next time. Speaker 2:  thanks for listening. i hope you found this interesting. and, uh, yeah. i gave you a little sneak peek behind the scenes of how we're setting up this completely radically new different, uh, way of collaborating. and, um, we'll post again when we have another conversation. speak soon. be the change. don't forget.

In this epsiode, Dielle shares her webinar recording of her presentation on why your business is better than a 9-5. Learn more about her business strategy to creating 5-10k months on part time hours so that you can be a full time coach.  Join Everything Fulltime before we raise the price now! forthe23percent.com/group

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If you've been asking yourself, why isn't anyone joining my group program, or why aren't more people enrolling in my online course, this episode is your roadmap to fixing it.  Listen to this episode if you want to:  * Fill your group programs and online courses consistently  * Stop struggling to get clients for your coaching offers  * Understand why no one is buying and how to fix it fast  * Learn Tiffany's SCALE Formula for scaling your online business  * Attract clients for your program without launching exhaustion  RESOURCES & LINKS MENTIONED:  Summer Applications NOW OPEN for my Exclusive Two-Month Private Business Coaching Program APPLY HERE   (ENDING SOON) Wealth Walkers One Time Only Special Offer > Get 55% OFF my landmark Money Manifestation self-guided program, Make More, Work Less! Projectmewithtiffany.com/SpecialOffer  The ProjectME Posse Group Business Coaching Membership: Go from $0-15K/month online. There are a handful of new membership spots left!  CLICK HERE  Download the companion guided wealth journal for this series: Projectmewithtiffany.com/Wealthy. First 1111 people get a FREE printable copy!  Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE > The Secret Posse   Tiffany Carter reveals the real reasons your digital offers aren't selling, even if you've followed all the standard launch advice. Plus, she shares her proprietary SCALE Formula the exact process she uses to help entrepreneurs fill their group programs and online courses consistently.    > Why your group coaching program or online course isn't selling, even with a great offer  > The biggest mistakes business owners make when trying to fill their group offers  > How to stop depending on “hope marketing” and start attracting real buyers  > Tiffany's full SCALE Formula for filling your offers without launching burnout  > How to create demand and get more clients into your group programs and digital courses   If you're tired of watching other entrepreneurs fill their programs while your DMs stay quiet, this episode will give you the mindset shifts, sales strategy, and content changes to finally fill your programs.  * Why your group program isn't selling  * How to fill your online course  * How to get clients for your group program  * Scaling group coaching programs  * Selling digital products and online courses 2025  * How to launch a group program  * Content strategy for course creators  * Fix slow sales in digital offers  * How to sell group coaching programs online 

Fill your group program in 5 weeks: A 3-part roadmap to consistently sell out your offer (even in the summer, when you're busy & distracted!)In this action-packed replay of Steph's most recent training, you will learn how to:1) Pinpoint exactly what's going wrong for you right now if you aren't enrolling clients at the level you desire2) Identify the only shift you must make to clear the clutter in your business and fill up your programs simply – then put it on repeat 3) Implement the 3 key ingredients for a step-by-step, rinse & repeat sales cycle that brings you consistently full groups 4) Unveil my 5 week roadmap for 5-6 figure groups & exactly how this can break down on your calendar Steph will teach you how to make your sales strategy feel like you're inviting your clients to an amazing party -- and they'll be delighted to join you. Enjoy!Applications for the Sold Out Group Programs Mastermind are now open until July 2nd! Sign up at https://stephcrowder.com/mastermind

Curious if a group program is the right next step for your business? In this new episode on the Humane Marketing podcast, Sarah Santacroce talks with group program expert Kerry Dobson about the power of small, interactive groups. Together, they explore what truly defines a group program, the unique benefits of intimate settings, the facilitator's role, and the importance of understanding your "why" before getting started. If you're an entrepreneur seeking clarity and a more humane approach to group offerings, this conversation is for you. In this episode we talked about: The definition of a group program and how it compares to other offerings, such as online courses or memberships. The distinction between large-scale "guru" group programs (one-to-thousands) and smaller, more intimate groups, and the impact on transformation and participant connection. The unique value and magic that happens in smaller, intimate groups, especially regarding participant-to-participant connection and transformation. The facilitator's role in group programs and why it can be more powerful to host smaller groups rather than large ones. The business and impact considerations of running small versus large group programs, including the challenges and benefits of each model. The pitfalls of trying to emulate large-scale group models when starting out, and the importance of building impactful small groups first. The significance of understanding your "why" before creating a group program, and the questions to consider before deciding if a group program is right for you. A sneak preview of what we'll work on during the Collab Workshop with Kerry on July 2nd. If you'd like to join us go to humane.marketing/workshop Watch this episode on YouTube

Melody Wilding launched her group program back in 2020 using Steph's (now retired course), Crickets to Customers.Since then, over 500 people have joined her group program.But after a few years of full cohorts and overflowing interest… things started to slow down. Getting people to join suddenly felt harder.Melody realized she needed a new approach to selling. One that embraced objections, spoke directly to the transformation people wanted, and brought real connection back into her launches. That's where Sold Out Group Programs came in.In this powerful conversation, Melody returns to where it all began, now as a bestselling author and multi-six-figure business owner, to share how she reignited momentum and confidence in a changed market.We dive into:What happens when you're doing “all the right things” (webinars, emails, promos)... but missing the conversations that actually convertHow Melody went from resisting objections to welcoming themWhy strengthening her mindset around the value of her offer was the key to selling it more confidentlyWhat it's really like to be a high-level client inside a group coaching experience (and why it's been exactly what she needed to scale)This is a masterclass in staying power: from launching a program five years ago to selling it out again and again in today's market.Applications for the Sold Out Group Programs Mastermind are now open until July 2nd! Sign up at https://stephcrowder.com/mastermind

In this episode, Steph pulls back the curtain on how group programs have given her the flexibility to actually enjoy summer with her kids (without sacrificing client results). You'll hear:How Steph supports nearly 100 clients in under 10 hours/weekWhy your live time isn't the only way clients get resultsThe key mindset shift that took her out of the “I have to do it all” trapA life-changing visualization exercise you can do todayIf you want to build a business that gives you both impact and freedom, this one's for you.Check out Steph's SOLD OUT GROUP PROGRAMS mastermind here.Don't miss the free live training on June 24th: Fill Your Group Program in 5 Weeks. Sign up at https://stephcrowder.com/workshop

There's a lot of talk in this industry about scaling with ease, but what often gets left out is the real leadership behind it that is required to run a powerful group or course. The emotional labor. The nuance. The constant clarity and communication it requires when you actually care about your clients' experience. In this episode, Jackie and I unpack what that leadership really looks like. From how “free to free” strategies are working differently right now, to why value doesn't always equal connection, to the boredom and second-guessing that can creep in when you care deeply. This one's a reminder that building something great isn't always about doing less… it's about showing up more intentionally.   In this episode, you'll hear: Why “free to free” strategies are thriving right now (and what's behind that shift) The surprising reason adding more value is killing your sales What to do when you feel bored or disconnected from your content (and what it really means) Why clarity, level-setting, and communication matter more than ever in group programs The balance between listening to your audience and staying grounded in your truth Why courses and group programs are harder when you care (and why that's a good thing)   Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website

Jennet Ingle is a professional oboist and coach for musician entrepreneurs. She had a proven offer, a program she knew could change lives...but after a few strong launches during the pandemic, things slowed. A lot. "It was working, until it wasn't."She tried reinventing the wheel. Throwing together quick offers. Hoping for the best. And she was starting to wonder...was her audience just tapped out?Inside Sold Out Group Programs, Jennet learned to slow down, stretch her launch timeline, and use "the ripple" strategy to sell to the warm leads already paying attention.The result?✅ 13 amazing clients in her group✅ Half enrolled before the launch event ✅ Confidence to personally invite the right people (without feeling pushy)In this episode, Jennet shares the full story—plus what it's really like to join Sold Out Group Programs, including her honest take on being “the new kid” in a high-touch space. (Spoiler: it worked out just fine

In this episode, Kendra breaks down the pros and cons of one-on-one, group, hybrid, and DIY coaching models. She shares how the same core methodology can be delivered in different formats depending on your stage of business, audience size, and support capacity.You'll learn why newer coaches often benefit most from starting with high-touch offers like one-on-one or hybrid containers, and why DIY programs—while scalable—rarely lead to lasting transformation.Whether you're launching your first offer or looking to restructure your existing program, this episode will help you choose the right path to deliver results and grow with confidence.In this episode we cover:Introduction to Online Programs (00:51)The 4 Types of Online Programs (04:41)One-on-One Programs - The gold standard (05:26)A Closer Look at Group Programs  (9:51)Are Hybrid Programs the best of both worlds?  (14:29)Health Coaching DIY Programs (15:46)Kendra's Insights on how to choose which is right for you (17:07) Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Ever launched a group that didn't fill… or filled but flopped? Or maybe you haven't launched one at all because it feels like there's just so much to figure out.In this episode, I'm walking you through the 5 biggest detours I see entrepreneurs hit when it comes to group programs.Things like overbuilding (hi, 80-page workbook), underpricing, teaching too much (inside and outside the program), and something I call “support tunnel vision.”Whether you've run a group before or you're just starting to explore the idea, this episode will help you spot the real reasons group programs underperform, and what to do instead.This is the kind of clarity that helps you stop spinning and start building a group that actually gets results (for your clients and your bottom line).Don't miss the free live training on June 24th: Fill Your Group Program in 5 Weeks. Sign up at https://stephcrowder.com/workshop

If you've ever asked yourself how to go from working 1:1 with clients… to helping more people in a sustainable, scalable way… this episode is your roadmap.Steph breaks down her complete three-stage framework to start, sell out, and scale your group program. This is the exact process that took her from a handful of 1:1 clients to hundreds of happy students, and it's the same system she teaches inside her Sold Out Group Programs Mastermind.In this episode, you'll learn:The real bridge between 1:1 and 1:many (most people miss this!)The 3 key phases of a profitable group program journey: Start → Sell Out → ScaleWhy you don't need fancy curriculum to launch your first roundHow to create a repeatable sales system that keeps your group fullWhether you're launching your first group or ready to scale your current one, this episode is packed with clarity, confidence, and a clear plan to grow.Don't miss the free live training on June 24th: Fill Your Group Program in 5 Weeks. Sign up at https://stephcrowder.com/workshop