Online Course Empires

Are you a course creator struggling to decide whether to offer a free course or host a free webinar to attract more students to your flagship courses? Look no further! In this episode, I break down the pros and cons of each method, revealing the key differences between them so you can make the best decision for your business. As a business coach for course creators, I've seen my clients use both free courses and webinars to great success. But which one is right for you? I'll cover topics such as evergreen content, time investment, student engagement, technical challenges, and more to help you make the most informed choice.  Tune in to find out:

Are you a course creator struggling to find the right students for your online courses? Look no further! In this video, I share my expert advice on how to identify and engage with your target market to boost your course sales. You'll learn: 

In a multi-billion dollar industry, it is still one of the hardest to crack in terms of getting your business to a healthy, stable and super-profitable position. But all that said, there are still millions of successful course creators out there. So what's the difference between those who “make it” and those who don't? Consistency. Every overnight success story you see took years in the making. But don't let that discourage you into thinking you'll need to work for a decade on your courses until you see some money in the bank. It doesn't have to take years of blood, sweat, and tears to accomplish a notable level of success. What we do know is that staying consistent is one of the key determining factors to the likelihood of you becoming one of those “overnight success stories” that you read about. So in this episode today, I'm going to walk you through a few strategies and ideas that you can implement in your course business to maintain your consistency without burning out or giving up. ——- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos. P.P.S. If you're ready to grow your business with online courses, message me the word "GROW": https://instagram.com/thepaulthomson

It's no secret that most people never finish an online course. They drop out, give up, or bail when it gets too hard.   So in this episode, I'm going to share with you 3 strategies that you can use to keep your students engaged in your online courses.   Why is it important to have engaged students? 1. It means they're far more likely to achieve results. 2. It's much more probable they'll buy from you again in the future.   Watch those retention and success rates climb!

Have you launched a course and sales tanked?   Or maybe you expected more students to enroll but sales are too slow (or non-existent)?   I've worked with so many people to get their course sales back on track and each time I've found the solution to be quite a simple adjustment that really makes all the difference.   Listen in to this weeks episode to learn 3 strategies that you can implement right now to get those course sales coming back in. ——- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos. P.P.S. If you're ready to grow your business with online courses, message me the word "GROW": https://instagram.com/thepaulthomson

While the online course industry is growing like crazy, there are still course creators out there struggling to scale their business.   After $3M in course sales for my clients, I've got the hot tip for you on how to sell out your course this year.   In this episode, you'll find out the easiest way to sell courses in 2022. It's simple, it's scalable and ANYONE can use it. ——- If you're ready to grow your business with online courses, message me the word "GROW": https://instagram.com/thepaulthomson

Let me tell you about the "busy and broke" course creator.   They're spinning their wheels and not making any progress. Trying to stay current on every social channel and feeding the content machine, but not making a single sale.   It doesn't have to be that hard. In fact, it shouldn't be that hard at all!   In this episode, I'll walk you through the exact framework you can use to break the busy & broke cycle once and for all. ——- Want to know what your next right step is in launching your course? Go here to find out: thepaulthomson.com/work-with-me

Have you ever had someone tell you about a product they love and then you've gone and bought it yourself?   Or watched a TV show because it was recommended to you?   Ever wondered how to get your students to tell people how good your course is so that others buy it?   In this episode, we're diving into the world of referral marketing. My guest today is Gaetano Caruana, founder of EarlyParrot.   We're diving into word-of-mouth sales & marketing today - sharing tips, strategies, and insights that you can apply directly to your course business to drive growth through referral marketing.   EarlyParrot - earlyparrot.com   ———   Want to know what your next right step is in launching your course? Go here to find out: thepaulthomson.com/work-with-me  

As a course creator, there are a lot of things you COULD be doing, but only a few things you SHOULD be doing.   So in this episode, I walk you through the Scaling Roadmap for Course Creators. This roadmap was designed to help course creators at all levels go from idea to launch. ——— Want to know what your next right step is in launching your course? Go here to find out: thepaulthomson.com/work-with-me

If you're like most coaches, you probably started off your business with a handful of 1:1 clients. There comes a point where you want to grow your business.   But there are only so many hours in a day and there is only so much you can charge before you become unaffordable. You're essentially trapped trading your time-for-money.   The only obvious way out from here is to start transitioning from 1:1 to a 1:many model.   And this is unfortunately right around the stage that most coaches cripple their business, under-deliver on their promises, and overwork themselves into burnout.   In this episode, you'll learn what tiny actions you can take to overcome the overwhelm and get your business running more efficiently and profitably than it ever has before. ----- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   P.P.S. Ready to launch your Leveraged Coaching Program without sacrificing the quality of your client results?   I'm looking for 5 coaches to use as case studies in my program launching this month. DM me the words "LEVERAGE" to learn more: m.me/thepaulthomson

Want to know how to sell your course using evergreen webinars?   In this episode, I chat with Melissa Kwan who is the Cofounder and CEO of eWebinar, an automated webinar solution that saves people from doing the same webinar over and over again.   She's been in startups for over a decade, and spent the past 4 years on the road as a digital nomad.   Connect With Her: ewebinar.com linkedin.com/in/melissakwan twitter.com/msskwan -------   P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   P.P.S. Ready to make an extra $5k-$10k in the next few weeks? I'm looking for 5-course creators to join my new case study program launching this month. Dm me the words "CASE STUDY" to learn more: m.me/thepaulthomson

What's it like being paid to travel the world and take photos for some of the biggest brands in the world?   In this episode, I have the honor of interviewing the power couple behind one of the best Travel Photography companies in the world.   My clients, Jordan Hammond & Sophia Pope are freelance travel photographers from the UK. They work with the leading travel and photography brands across the globe to create content for them and Jord's account has amassed almost 800k followers on Instagram in the process.   Tune in to hear how they turned a hobby into a multiple 6-figure online education business. Want to connect with Jord? jordhammond.com instagram.com/jordhammond   -----------   P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   P.P.S. Ready to make an extra $5k-$10k in the next few weeks? I'm looking for 5-course creators to join my new case study program launching this month. Dm me the words "CASE STUDY" to learn more: m.me/thepaulthomson  

"Everyone should be able to learn from and access the life-changing content that people are creating and sharing."    Join me today on the podcast as I chat with the incredible Dustin Bakkie. He is the founder of The High Impact Teaching Lab where the mission is to support course creators to create effective, accessible, and inclusive digital courses.   Want more of Dustin? www.thehitlab.co https://www.instagram.com/dustin_bakkie https://www.facebook.com/groups/thehitlab -------   P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Most Facebook Groups don't allow self-promotion.   So when you try to sell your course in other people's groups, you are likely to be blocked, banned, or have your posts deleted and removed.   In this video, I'm going to teach you how to sell your course and promote your business in someone else's Facebook Group without being promotional or breaking any of their group rules. ----- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Imagine sending tons of people to your sales page and not a single person buys your course.   In this episode, I'm going to teach you how to create a BETTER online course sales page that you can be sure converts.   This is the exact sales page structure that has made my clients over $2.5MM in course sales so far.   If you want a copy of the template send me a DM with the word "SALES PAGE" and I'll send you a copy m.me/thepaulthomson ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

My special guest today has taught over 14,000 students since she launched her first course just 2.5 years ago.   The coolest thing though is her niche!   Tien Chiu is an award-winning weaver, author, and course creator who teaches online courses specifically about the use of color in weaving.   I had the absolute pleasure of working with Tien a while ago, so this episode is both a catch-up between friends and an insight into just what goes into a multiple-six-figure online course business!   Connect With Tien: warpandweave.com instagram.com/warpandweavecolor facebook.com/warpandweavecolor   -----   P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

According to industry standards, only about 3% of people who start an online course actually stay engaged long enough to go on and finish it.   On average, your students will only consume about 35% of the course, and then they'll drop out.   In this episode, I'm going to share 7 ways to increase engagement in your online course to help you raise your retention and success rate.   I'm also going to let you know how increasing your student engagement in your online course is actually going to help your business sell more courses and make more money in the long run. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

If you’ve been wanting to land press and media opportunities, listen in!   In this episode, my guest is Public Relations expert, Morgan Sheets. We dive into how using media coverage supports entrepreneurs to increase their impact, leverage their exposure to attract their ideal clients, and establish themselves as an authority and leader in their industry.   More about our guest: Morgan Sheets teaches female health, wellness, and fitness entrepreneurs with zero media experience how to land media coverage in 60 days or less.   Website: https://morgansheets.com/ Facebook Group: https://www.facebook.com/groups/819217992266218 Facebook Page: https://www.facebook.com/livebedogood LinkedIn: https://www.linkedin.com/in/morgansheets/ Instagram: https://www.instagram.com/livebedogood/   ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Selling more courses is high on the agenda in 2021 for many businesses. For some it's a necessity due to lockdowns, for others it's an opportunity to scale quickly through a highly leveraged product. Either way, online courses continue to be one of the most sought out revenue streams for online businesses. With a market cap of $325B and growing, the online course industry is only getting bigger. As we dive into 2021, I'm filled with hope, excitement, anticipation, and confidence that this space is going to be one of the most innovative industries to continue to grow exponentially this year and beyond. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Such a pleasure chatting with Matt Barnett, CEO of Bonjoro. They've built an incredibly powerful tool to help you to convert more prospective students, increase retention rates and drive more advocacy for your school with perfectly timed personal videos. In this episode, you'll learn how industry heavyweights like Pay Flynn, Convertkit, Ontraport and many more are using Bonjoro to deliver an outstanding customer experience. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

For a lot of course creators, selling on Black Friday is a terrible decision that will hurt your business. If you're gearing up to sell something on Black Friday, you have to watch this asap! It's going to save you a lot of pain in the long run. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

It's devastating seeing people invest time, money, and tons of energy into creating their course only to launch it to a bunch of crickets.   Listen in to learn how you can eliminate the risk of failure here by adding in this ONE SIMPLE STEP before you build your course.   I'm looking for 5 course creators who want a $10k+ course launch in the next 49 days   So if you've: - Already tried selling courses before - Have at least 2000 people in your audience or list - And are ready to implement fast action   Send me a DM with the word "SCALE" in it, and I'll get you the details.   ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

A huge problem I see in the industry, are course creators struggling to keep students engaged in their courses. In this episode, I dive deep into the practical measures you can introduce into your course & overall student experience to lift that retention rate & keep students hooked into the learning process for longer. If you're forever losing students & you don't know why, reach out to me for a free Strategy Session & I can help show you where the leak is. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Paddy McGill is an absolute powerhouse who grew the Thinkific affiliate/partnership program MRR 1000%+ in a ~3 year period. In this episode, we dive deep into marketing for online courses, sales & we start to scratch the surface on the affiliate marketing world. Paddy has a decade of experience in affiliate marketing, sales, partnerships, online courses, webinars and virtual summits. He helps content creators and businesses use a combination of the above techniques to achieve stratospheric growth in lead and revenue generation. Paddy has advised and consulted with creators and businesses to generated tens of thousands of leads and sales for their own online course. Oh, and to top that all off, he just celebrated 3 years with Thinkific!! Connect with Paddy. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Your course needs to have an attainable big promise. To get clear on that, decide who you're helping & what is the goal/transformation? In this episode, I take you through the same process I use with my clients to help them create an educational & engaging course outline that drives Student Retention & Success Rates through the roof. If you ever get stuck on this process, just reach out to me & I'll give you a hand. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson.

Rob Galvin is one of the best in the world when it comes to designing & building membership sites. He builds exclusively on the Thinkific platform & custom develops experiences for each individual clients; including the likes of Fiverr, Hootsuite, Melody Ross, John Lee Dumas, Screw The Nine To Five & many more. In this episode, we cover:

Everyone is quick to jump on the Facebook Ads train, but they're usually wasting money & losing time in the process. In this episode, I dive deep into how I grew my business to a healthy & stable 6-figure+ annual revenue without any paid traffic at all. I have a steady leads funnel, it doesn't take a ton of time & it's easier to sustain even as I begin to scale into multiple 6-figures. If you're stuck with marketing & you don't know how to leverage your channels to sell more courses, reach out to me & we can chat on a free Strategy Session about how you can improve. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Here's the truth: It's far cheaper & more efficient to sell to current students than it is to buy new students. When you're creating your course, focusing on Student Retention & Student Success will give you leverage to feed those people into your other higher-tier courses & products. Stacking your offers & mapping out a clear path to success is key to growing a successful Online Course Empire. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Most course creators struggle to price their course. So many people don't charge enough & they lost credibility. While others charge way too much & under-deliver on the course promise. In this episode, we uncover a few simple methods you can use today to price your course correctly. It's a science and an art, but you'll never incorrectly price your course again if you follow these steps. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

One of the most common questions I get is usually around how long lessons should be. In this episode, I answer the question once & for all. I also share what I suggest you include inside your lessons. As a former high school teacher, I know what makes up a great lesson. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Stop trying to SELL your course. I know you think I'm crazy but if you're pushing for the sale based on features of the course, you'll always lose. In this episode, I'll show you how to focus on the transformation & moving your potential students from their current to their desired result (rather than bombarding them with useless information on the sales page). ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Judi Fox achieved 3 million views in 2018 on LinkedIn and is recognized as a top LinkedIn Marketer in Inc.com and speaking at VidSummit, Social Media Week Lima, and Video Marketing World. In this episode, we dive deep into the hype of LinkedIn, how to grow a presence on the platform & we explore video marketing strategies to help your brand explode. Judi is Gen X with over 20 years of experience meets millennial energy and her superpower is breaking down tough subjects into easy to understand and implement strategies. Learn more: judifox.com Connect with her: linkedin.com/in/judiwfox ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Jamie Atkinson is an absolute living legend on using podcasting as a tool to grow your network as well as your net-worth! In this episode we dive deep into launching a podcast, growing it sustainably & monetizing your show without giving in to advertisers. Have you ever looked at yourself in the mirror and thought… "I really thought I’d be further ahead by now?" Those were the thoughts of Jamie Atkinson every single day for the last few years. He has been travelling the world full-time since 2017 and has spent the last two years building and failing at different businesses. Jamie realised though as he was doing this, nobody was talking about the failures, the challenges, the struggle… was he alone? No…The problem was, nobody was talking about the REAL stories of entrepreneurship. That’s when Jamie knew he needed to make a difference. He’s now on a mission to build his million dollar business completely from scratch, by helping Entrepreneur’s everywhere create and launch their own movement. Join & follow along as Jamie tells the HARD TRUTH about entrepreneurship and join the ‘Entrepreneur Junkie Movement’. Get Help: 30 step podcast launch PDF Learn More: joinpodcasting101.com ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Marc Mawhinney is a living legend in the coaching space. Where many "zig", he "zags"! In this episode, we chat about how Marc helps coaches get more clients (without paid advertising). Yep, you read that right. He's also developed an incredible "DAILY email marketing" strategy that we explore in detail. The course: Daily Email System Listen in here: Natural Born Coaches podcast  Join the FB Group: The Coaching Jungle More on Marc: naturalborncoaches.com ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Be warned, this episode is not for the faint-hearted. My guest, Kyree Oliver is a former Division-1 football player and current digital marketer who has produced over $36 million from Facebook Ads. Yes, $36 MILLION dollars... In this episode we talk about why Kyree has been so successful, what makes him different compared to other "marketers", how to stay ahead of the curve & why understanding human behaviour is so important. Follow Kyree: fb.com/kyreeoliver1994 ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Paul Ace is the mastermind behind some of the world's best chatbots. We touch on the project he just finished for John Lee Dumas of Eofire.com! Paul. Ace. Is. Legit! He doesn't just "make chatbots", he engineers them! In this episode, we cover everything from chatbot basics right through to leveraging social psychology, creating viral triggers & using complex reasoning to deliver some of the highest converting results in the industry. If you want to know how to make the most of chatbots in your business, tune in! Ace's Website: themessengerbotguy.com Join his group: fb.com/bothackers ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

James Bowen is world-class at growing communities online & keeping them engaged. He has over 20,000 members in his newest Facebook Group & just recently 10X the group's engagement in 30 days.  In this episode, we dive deep into the simple ways you can grow a group, keep them engaged & leverage your community to sell more courses.  Connect with James: fb.com/jamesbowennn Join his Group: Digital Entrepreneurs Club ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson