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Craig Duswalt is unlike any guest who has ever been on Natural Born Coaches before! In this interview, he shares stories from his days on the road with Guns N' Roses and shows how you can become a rockstar in your business! What You'll Hear In This Episode: - How Craig found himself thrown into the rock and roll life (including being Axl Rose's personal assistant)! - The secret skill that helped Craig get discovered. - What Craig learned about discipline from watching Guns N' Roses when they were off-stage. - Why one famous rock band included an “M & M's clause” in their concert contracts. - How Craig transitioned to become a sought-after marketing expert, and the important change he had to make with his brand in order to do it! - Craig's approach to productivity and how he approaches his daily to-do list.
Ben Settle returns to the Natural Born Coaches podcast for the 4th time, to talk about profiting from trolls in the online space, surviving cancel culture, and more! What You'll Hear In This Episode: - The importance of subject lines in email marketing and how one of Ben's got him on the radar of a prominent copywriter who opened doors for him. - Ben's approach to writing emails, and whether you should write your email or subject line first. - How to profit from trolls in the online world, and an example of how Ben used a troll's attacks to run a campaign that brought in $30,000 in new sales! - A discussion about Cancel Culture, and the current shift that's happening in society where people are finally standing up and speaking out against it. - The value of learning from people you don't agree with!
Daily Email Marketing Secrets to Boost Engagement and Sales with Marc MawhinneyWelcome to Your Partner In Success Radio – I am your host, Denise Griffitts and our topic today is all about email marketing. We will be talking about Daily Email Marketing Secrets to Boost Engagement and Sales with my returning guest Marc Mawhinney.Marc, a leading coaching expert and host of the popular podcast Natural Born Coaches, returns to Your Partner In Success Radio to dive deeper into his proven strategies for building a successful coaching business. Since 2014, Marc has been helping coaches get more clients and grow their businesses, with his daily podcast and thousands of consecutive daily emails serving as powerful tools for authentic communication.Marc's unique approach focuses on helping coaches understand how consistent, genuine engagement can transform an email list from a passive asset into a revenue-generating powerhouse. Drawing from his extensive experience, he shares insights on connecting with subscribers, providing value, and building a thriving coaching business without relying on expensive marketing tactics.Connect with Marc Mawhinney: Website | Natural Born Coaches Podcast | LinkedIn | Facebook We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com
Cloris Kylie helps her clients build authority, grow their email lists, and boost their revenue by collaborating with influencers. In her 3rd appearance on the Natural Born Coaches podcast, she shares the missing piece to attracting your ideal client! What You'll Hear In This Episode: - The importance of collaboration, differentiation, and understanding the ideal client's needs in business. - Why a smaller, curated list of influencers is more effective than a large one. - The first step to take if you don't know what your messaging should be. - How to call out your ideal clients (and what you can do for them) - How to craft the perfect answer to the question; “What do you do?” - Cloris' opinion about the “Dream 100” list! - How to warm up relationships with you ideal clients.
It's that time of year again. I hit the airwaves with my 5th annual Christmas Eve Special! This year, we've got all sorts of fun small business Elves stopping in to say hello. Mike Finger- Exit readiness coach and master of the ExitOasis.com blog site. https://exitoasis.com/ Rocky Lalvani- Fractional CFO to growing businesses everywhere and host of the Profit Answer Man podcast. https://profitcomesfirst.com/podcasts/ Neal Isaacs- Raleigh NC business broker and Host of the Raleigh Business Broker YouTube channel. https://www.ibba.org/insights/ Loren Feldman- Renowned small business journalist and host of the 21 Hats Podcast. https://21hats.com/podcasts/ Jaci Russo- Marketing Maven, Small Business Booster and Co-host of the ‘He said, she said small business marketing podcast. https://jacirusso.com/ Marc Mawhinney- Tarzan of the Coaching Jungle Facebook group and host of the Natural Born Coaches podcast. https://www.naturalborncoaches.com/ Cheers David C Barnett
For this special 900th episode of Natural Born Coaches our guest is Bob Burg! The co-author of the best-selling phenomenon “The Go-Giver” (over a million copies sold), Bob has helped companies, sales leaders, and teams sell at higher prices with less resistance for over 30 years. This interview gives valuable advice for your coaching business, check it out! What You'll Hear In This Episode: - The importance of providing value to others in business exchanges (“money is an echo of value”) and the need to set boundaries in professional relationships - How to build genuine relationships with others - Bob's referral-asking process, including using bridge phrases and funneling down client's networks into small, identifiable groups - A proven strategy for dealing with “brain-pickers” - Timeless advice from Tom Hopkins, legendary sales book author!
In this episode, Marc Mawhinney shares his journey as a coach for coaches and his marketing strategies that mix advice with fun. Marc is a lifelong entrepreneur and an experienced coach helps fellow coaches get more clients without paid ads since 2014. Marc is the host of the “Natural Born Coaches” podcast, which is coming close to its 900th episode. He is dubbed the “Tarzan” of the Coaching Jungle Facebook group with over 25,000 coaches. He's been a speaker at events like the social media marketing world, has made media appearances, and has contributed to organizations like entrepreneur.com. Key Topics Make Business Entertaining: Marketing can be entertaining especially for your target audience. Marc believes marketing shouldn't solely be just for advertising but rather a mix of entertainment. Email structuring tips: Keep emails concise and provide value, like call-to-action The Value of Collaboration: Collaborating with businesses and fellow entrepreneurs results in business growth, profit maximization, and a network built for future opportunities. Life-changing question: Am I having fun doing this? Enjoying business ventures makes tasks easier to do with a positive mindset. Resources: Marc's Website The Coaching Jungle Facebook - Check out the group, especially if you're a coach, looking to get more clients to build up your business. Marc's Social Media: LinkedIn, Instagram, Facebook For more insights on profit maximization, visit www.ProfitHive.com.au. Be sure to follow, rate, and review the podcast if you found this episode valuable. And we'll see you on the next episode of Life Changing Questions!
Ever wondered why some coaches thrive while others barely survive? Discover the secrets to turning repetition into resounding success with Marc Mawhinney, a master in consistent communication and community building.Today Laurie-Ann Murabito sits down with Marc, who details his journey transitioning from sporadic emails to daily engagement with his audience. By reimagining old content like new gems, Marc explains how he managed to increase sales and engagement while avoiding burnout. Uncover how he leveraged these strategies to bolster his Facebook group "The Coaching Jungle" into an empowering community of nearly 26,000 members. Laurie-Ann Murabito and Marc discuss the art of maintaining consistency across multiple platforms, ensuring your message cuts through the noise and resonates with your audience.Here'st what you'll learn:How leveraging past content can prevent burnout while keeping audience engagement high—critical for maintaining a steady presence without exhausting your creativity.Why daily emails can enhance business relationships and increase sales, offering you a clear approach to keeping your brand in the front of recipients' minds.The importance of building a consistent brand message across various platforms, allowing you to stand out in an ever-noisy digital marketplace.Essential insights into the current shifts in coaching programs, helping navigate consumer skepticism by offering more accessible entry points and building trust.Community-building strategies that interlink email lists and social networks, rendering mutually beneficial growth—vital for creating a dynamic, engaged audience ecosystem.Revitalize your coaching strategy by mastering the power of consistency and communication.Links for our Guest: Coaching Jungle VIP: https://NaturalBornCoaches.com/laFacebook Group: www.TheCoachingJungle.com Main Site/Podcast: www.NaturalBornCoaches.comJoint Venture with Marc: www.JVwithMarc.com*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****Links and resources mentioned in this episode:Get your copy of 17 Magic Phrases at https://SpeakAndStandOut.com/MagicGrab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/DirectoryFollow me on
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Starting a Successful Business on a Shoestring Budget with Marc Mawhinney's '3 Pillars Strategy' Today, we have a special guest, Marc Mawhinney, a leading coaching expert and the host of the popular podcast Natural Born Coaches. Marc is here to share his invaluable insights on “Starting a Successful Business on a Shoestring Budget with His ‘3 Pillars Strategy.'” In this conversation, we'll dive deep into how you can build your online coaching business without relying on fancy funnels or expensive ads. Marc will reveal his proven strategies for increasing your fees and charging what you're worth, all while overcoming adversity and navigating the challenges that come with starting out. With over 3000 days of daily emails under his belt, Marc will also share how consistent communication can turn your email list into a cash register. Plus, we'll explore why being polarizing in your messaging can be a game-changer for your business. Connect with Marc Mawhinney online: Website | The Coaching Jungle | Facebook | LinkedIn | Twitter
BUSINESS INTERVIEW: Creating 26,000 Eager Customers In this episode of Join Up Dots, we welcome back Marc Mawhinney, founder of The Coaching Jungle and host of Natural Born Coaches. Marc shares his journey from business failure to becoming a leader in the coaching industry, emphasizing organic growth over paid advertising. We dig deep into the strategies behind his thriving community of nearly 20,000 coaches and explore how Marc maintains consistency and passion in a fast-changing business world. He also opens up about the mindset required to turn setbacks into success and how he's built lasting relationships through print newsletters in the digital age. If you're a coach or business owner looking for inspiration, this episode is packed with valuable insights. Share your thoughts on social media with hashtags like #JoinUpDots, #CoachingSuccess, and #OrganicGrowth. Don't forget to subscribe to the podcast and leave a review. Your feedback helps us reach more people and continue bringing you valuable content. See you in the next episode!
We welcome to the show Marc Mawhinney. Marc is the host of the Natural Born Coaches podcast, and has helped countless aspiring coaches in just about every conceivable niche build and sustain thriving coaching businesses.I've often said that the greatest strength of my own craft of podcasting is also its greatest weakness, that being just about anyone can do it.As you'll hear in this episode, the same can be said of coaching. Anyone can call themselves a coach, but actually finding a paid client, and then guiding them from Point A to Point B is a different matter entirely!In this episode, Marc shares in detail:His email strategy and mindset needed for consistent daily emailing to a specific market. His thoughts on what defines a coachOvercoming credibility issues in the coaching industryThe "3 Pillars Strategy" of marketing one's businessMaintaining personal integrity in the highly superficial digital age If you've thought about getting into the highly profitable coaching industry, but don't know where to begin, give this a listen and then check out Marc's offerings below!Episode highlights:00:07 Mark's Email Streak and Initial Challenges02:17 Transition to Daily Emails05:07 The Impact of Social Media and Authenticity08:51 Coaching in the Digital Age13:40 Exploring Niche Coaching Markets18:44 The Three Pillar Strategy for Coaches21:51 Conclusion and Contact InformationResources mentioned:Natural Born CoachesThe Coaching Jungle Facebook groupAbout the guest:Marc Mawhinney is a lifelong entrepreneur who has been helping coaches get more clients (without paid ads) since 2014! He's the host of the “Natural Born Coaches” podcast, which has almost 900 episodes released, and the Tarzan of “The Coaching Jungle” Facebook group which has over 25,000 coaches in that community. He's been a speaker at events like “Social Media Marketing World”, frequently makes media appearances, and has contributed for Entrepreneur.com. You can learn more about Marc at www.NaturalBornCoaches.com!You've been listening to Ba Vojdaan!, with James D. Newcomb. For more information about James, and to subscribe to the podcast, visit https://jamesdnewcomb.com. There you'll find a trove of materials available for immediate download. And be sure to follow James' travels and adventures on social media. All the info can be found at https://jamesdnewcomb.com. Thank you for listening!
PEOPLE STAY WHEN YOU CREATE A COMMUNITY One powerful way to grow your audience is by leveraging communities of other influencers. You can also leverage that attention to create a community. When another expert will put you in front of their tribe, they are endorsing you. That expert is telling his audience that you are someone the tribe should pay attention to. As you demonstrate your expertise to that audience, you build your authority and influence. You can then invite them to your podcast. CREATE A COMMUNITY FOR RELATIONSHIPS As you create a community that is powerful, you need to build a relationship with your audience. Spend time showing them why what you do is so important in their lives. Once you've built enough relationship with your why, you can then invite them to get more in your community. THE COACHING JUNGLE On this episode, I've invited Marc Mawhinney to join us to talk about his amazing community. Marc had been on the show in the past, and he is amazing. Marc Mawhinney is a lifelong entrepreneur who has been helping coaches get more clients (without paid ads) since 2014! He's the host of the "Natural Born Coaches" podcast, which has almost 900 episodes to date, and the Tarzan of "The Coaching Jungle" Facebook group which has over 25,000 coaches in the community. In this conversation with Marc, we delve into the art of creating and nurturing a thriving online community. With a focus on Marc's successful venture, "The Coaching Jungle," Marc gives you deep insights into the strategies and principles that have guided the group to grow to a robust membership of over 25,000 coaches. Discover the pivotal role that a strong foundation, distinctive branding, and the implementation of theme days can play in establishing a community that fosters engagement and growth. JUNGLE VIP One of the noteworthy discussions in this episode is the launch of The Jungle VIP membership, a transformative development aimed at generating recurring revenue and offering an accessible option for members not ready for larger packages. Priced at $97 per month or $997 per year, this membership includes privileges such as promotional posting rights, expert badge status, access to a private VIP group, and monthly networking meetings. Marc shares candidly about the initial concerns among community members, ultimately highlighting the positive reception and benefits of the VIP program. Marc Mawhinney brings invaluable advice on simplifying access to your community by utilizing a custom domain, making it more convenient for potential members to find your group. He also stresses the importance of laying a strong foundation before launching a group—picking a clear and relevant group name, distinctive branding, and consistent theme days, such as Promotion Friday or Book Sunday, to ensure a variety of content. As Marc underscores, providing consistent value to members while simultaneously monetizing the community is essential for its long-term success. GROWING YOUR COMMUNITY We also get into the intricacies of growing an online group, pinpointing the critical tipping point for the Coaching Jungle's growth at around 1,000 members. Marc attributes this surge to increased organic requests to join and emphasizes the necessity of promoting the community through multiple channels, including email lists and a dedicated domain name. Additionally, we discuss our early journeys into the coaching industry, highlighting similar pricing models and the importance of coaching in generating quick revenue streams compared to creating courses. We also touch a bit on the value of joint venture partnerships, where Marc shares his successful collaborations with industry peers like Terri Levine and Rob Goyette. These partnerships not only resulted in business growth but also provided rich learning experiences and enduring friendships. Marc's journey offers practical and actionable insights for anyone looking to build and sustain a vibrant online community. You can find information on the Coaching Jungle VIP program through my affiliate link at www.NaturalBornCoaches.com/Erik. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
As we celebrate 500 episodes of Podcast Talent Coach, I want to share with you six mentors who have shaped my journey over the past 10 years. LEARNING FROM MENTORS I learned long ago that I don't know everything and never will. Every experience is an opportunity to learn something. Conferences and conventions are always such a powerful experience for me. Many people say they rarely go to the session and instead have conversations in the halls. I can understand that. But, I think they are missing the power of the collective mind. Mingling in the halls during a conference will definitely grow your network. It has a place in your business. However if you skip all the sessions, you are missing ideas that could take your business to an entirely new level. We would attend the Country Radio Seminar every year in radio. I would travel with my music director for the station. During the day, we would take in all the sessions of the conferences. At night, we would split up to attend events and network with artists and record labels. From the sessions, we would learn new ideas to implement with the stations. At night, we would network with people who could help us implement those ideas. Then one day our company decided it wasn't necessary for both of us to be there. That single decision cut our learning in half and diminished the networking we were able to do. The company thought the conference was nothing but a party. It may have been for those who spent all of their time in the halls. When you're learning from mentors and expanding your thinking, things are possible beyond your imagination. These six mentors helped my achieve levels bigger than I every dreamed. It is my hope that these nuggets spur some new ideas for you as well. DAN MILLER The first is the mentor who has influenced my life the longest. Dan Miller's book and podcast "48 Days To The Work You Love" inspired me to follow my dream and start my own business. Dan is author of the New York Times best-selling 48 Days To The Work You Love and Wisdom Meets Passion, No More Dreaded Monday and An Understanding Heart. His 48 Days Podcast consistently ranks in the top 1% of all podcasts worldwide and his 48DaysEagles.com community is viewed as an example around the world for those seeking to find – or create – the work and the life they love. His podcast sits at the center of his multiple streams of income. Unfortunately, we lost Dan in January of this year after a very brief battle with cancer. Dan's attitude through that entire struggle was impressive and uplifting. He kept asking as he always did, "What does this make possible?" Dan saw the silver lining in every cloud. He was an amazing man and a mentor to me in so many ways. Dan joined my on Episode 466 to discuss multiple streams of income. You can find the episode at www.PodcastTalentCoach.com/466. DAN'S NUGGETS Here are a few nuggets from that episode. Resilience in the Face of Adversity: "When we hit Covid and I couldn't have live events for a couple years there, that had been a big resource for us, a big revenue stream, but not being able to have live events, it didn't really affect us. My revenue continued to go up because we made content available to people in other ways that they could experience, even if they didn't come to Franklin, Tennessee."— Dan Miller 00:24:39 – 00:25:03. Life Reassessment in Midlife Careers: "What surprised me is I had doctors and dentists and pastors and engineers and accountants showing up and why you guys here? And it was like, well, we're doing okay. You know, everybody looking in from the outside to see us is doing okay, but I don't think this is it."— Dan Miller 00:26:29 – 00:26:45. How to Turn Your Writing into Income: "How do you take just a raw idea and turn it into real income? But those came directly from people asking, how do I do that?"— Dan Miller 00:30:42 – 00:30:50. Easy Income Streams for Podcasters: "The easiest next step is coaching. Because if you have a podcast and you're talking about personal development and growth or business success or how to scale or those things, you're inevitably going to have people ringing your doorbell saying, can I talk to you?"— Dan Miller 00:44:47 – 00:45:43. I'll always cherish everything I've learned from Dan and all the inspiration he provided. You can find more about Dan at https://www.48days.com. MARC MAWHINNEY The next mentor who has been a big influence on me over the past decade and 500 episodes was one of my very first coaches. Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients without paid advertising! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his Secret Coach Club. Marc has been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. He is a master at joint venture partnerships. I discovered Marc through his Coaching Jungle Facebook group and he soon became my coach. He taught me the power of sending a daily email. Our coaching sessions helped me refine my offers and get my business to the next level. Marc appeared on episode 333 with me to discuss the power of joint venture partnerships. You can find the episode at www.podcasttalentcoach.com/333. MARC'S GEMS Here are a few gems Marc shared during our conversation. Stand Firm on Your Beliefs: "Sure, you're going to turn some people off, but you're going to attract the people who you want to attract, and that's exactly what you do."— Marc Mawhinney 00:16:25 – 00:16:31. The Importance of Community for Coaches: "Whatever you do, you need a place to gather your potential clients. You know, people to get to know, like and trust you."— Marc Mawhinney 00:20:27 – 00:20:34. Viral Topic - The Power of Community: "I can't count how many times someone said to me, mark, I love your Facebook group. It's helped me so much the last few years."— Marc Mawhinney 00:20:55 – 00:21:44. I can't thank Marc enough for pointing me in the right direction with his coaching. Find Marc in his Coaching Jungle Facebook group. CINDY J. HOLBROOK One day Marc was invited to participate in a giveaway. It didn't fit in his marketing plan at the time, so he sent the organizer to me feeling we might work well together. That organizer was Cindy J, The Visibility Wiz. Not only did I participate in her giveaway, Cindy soon became my next coach and she's one of the best in the business. Cindy guides entrepreneurs and small business owners to thrive as you go up the ladder from being the best-kept secret to Trusted and In-Demand Authority. She has been coaching since 2009. Through our work together, Cindy taught me the power of visibility, how to use giveaways to grow my list, and ways to partner with others. She is simply an all around great person. I love her to death and really appreciate all she has given me over the years. Cindy was on episode 479 of Podcast Talent Coach to talk about visibility. You can find the episode at www.podcasttalentcoach.com/479. CINDY'S SUGGESTIONS Here are a few things we learned in that episode. From Social Services to Coaching Success: "But I have all this knowledge of the online world that I utilized to get clients. And, I was able to leave social services within 2 years of becoming a coach, and that's when I started attending a lot of events. And people were constantly coming up to me."— Cindy J. Holbrook 00:20:23 – 00:20:41. Title: Maximizing Advertising DollarsQuote: "My advertising dollars goes towards participating in giveaways or speaking in front of people, you know, being a sponsor at events. That's where my advertising dollars go because I get more return on my money that way."— Cindy J. Holbrook 00:35:04 – 00:35:18. The Power of Collaboration: "I didn't start collaborating with other experts till, 2014. And that's what finally pushed me over to 6 figures was whenever I started collaborating with other experts."— Cindy J. Holbrook 00:39:11 – 00:39:24. How to Boost Your Business Today: "If you start doing something every day, you make sure you do at least 1 money making activity Monday through Friday or whatever your workdays are. You're going to start seeing an increase in everything, in visibility, influence, and profits."— Cindy J. Holbrook 00:42:44 – 00:42:58. Cindy is amazing when it come to leveling up your visibility. Find her online at https://www.cindyjholbrook.com. IMAN AGHAY After I was working with Cindy for a few months, she suggest I attend Collaborate. It was an amazing 3-day event to meet JV partners. This one event changed my business more than I could ever have imagined. At the time, Collaborate was run by Iman Aghay and Rich German. Iman has been so influential in so many aspects of my business. Through this event, Iman taught me how to properly joint venture with others. He has taught me how to create my courses and events. More importantly, Iman showed my how to sell what I do. Iman Aghay is a serial entrepreneur, international speaker, and a nine-time #1 best-selling author. He is best known as the co-founder of Actionera, a platform that assists experts in building mobile apps to enhance their income and impact. Iman hasn't been on the podcast. However, I did a deep dive into finding promotional partners using everything Iman taught me. You can find that in episode 391 at www.podcasttalentcoach.com/391. IMAN'S INSPIRATION Here are few takeaways from that episode. How to Skyrocket Your Podcast Growth: "Just imagine how your podcast and your business could grow if you could find 40 partners who would be willing to promote you to their fans, to their tribe, to their followers."— Erik K. Johnson 00:01:07 – 00:01:14. The Best Part of Pitch Refinement: "But the best part is everybody in the circle's on the same page with regard to who talks, what they talk about, how long they talk. There's no pressure. You don't need to awkwardly walk up to anyone to strike up a conversation like you would in a at a networking event."— Erik K. Johnson 00:06:20 – 00:06:38. Power of Partnerships: "I've been able to grow my email list from about 500 to nearly 4,500. My podcast downloads have doubled. I've made affiliate commissions from promoting those partners, and I had partners promote my courses and my coaching to their audience as well just to help me grow."— Erik K. Johnson 00:10:08 – 00:10:30. The Power of Partnership: "If you wanna go fast, travel alone. If you wanna go far, travel together."— Erik K. Johnson 00:10:53 – 00:11:01. Iman Aghay is an amazing online marketer. He is also the co-owner of Actionera. It is a platform to help you build your own mobile app. Find details on Collaborate at www.podcasttalentcoach.com/collaborate. You can learn more about Actionera at www.podcasttalentcoach.com/actionera and find Iman at https://www.imanaghay.com. JIM PADILLA While I was attending one of the Collaborate events, Iman invited a guest speaker to that event. That guest talked a lot about actually making sales. He was Jim Padilla and he is my fifth mentor on this journey. Jim is a Global Impact Strategist & Investor and the founder and CEO of Gain The Edge. It's a done-for-you provider of industry-leading sales systems and unicorn sales professionals. Jim co-heads Gain the Edge with his amazing wife, Cyndi Padilla. The two of them have generated over quarter billion dollars in sales for a long line of high-level entrepreneurs. Jim's mission is to help purpose-driven thought-leaders untangle themselves from the day-to-day minutiae of seeking leads and sales, so they're free to amplify their impact - while scaling their business! Shortly after getting into Jim's world, he became my coach. Jim helps me build my sales systems and strategies. I've gone from being an entrepreneur to actually running a business. The transformation has been amazing. Jim joined me on episode 465 to discuss making sales. If you want to increase your sales, find this episode at www.podcasttalentcoach.com/465. JIM'S GENIUS Here are few nuggets from my conversation with Jim. From Struggle to Success: "And little did I know that, you know, 20 years later, I'd be making 1,000,000 of dollars teaching other people how to read the room and how to bend influence in their direction so you can be asset instead of a threat to the people who show up in your world, and then they wanna be able to buy from you and give you their credit card."— Jim Padilla 00:12:06 – 00:12:58. The Core of True Expertise: "What people need to dive into is they understand that you're an expert, but they really need to understand who you are as a person and why what you do matters."— Jim Padilla 00:19:07 – 00:19:11. Seeing Opportunities in Chaos: "All they see is all the problems that are in the world are truly just opportunities waiting to be solved if you know how to talk about it and know how to articulate it and to see things differently."— Jim Padilla 00:24:57 – 00:25:04. Maximizing Your Existing Network: "Most obvious buyers you have are the people who already bought from you."— Jim Padilla 00:44:07 – 00:44:10. Jim and Cyndi are amazing. Find them at https://www.gaintheedgenow.com. DAVE JACKSON The last mentor I want to share with you is the guy who became the inspiration for this podcast. In 2013 I was writing articles about podcasting for New Media Expo. Out of the blue, I got an email from Dave Jackson at the School of Podcasting. He was interested in having a conversation to see how we might support each other. During that conversation, Dave said he loved my articles. Then he asked why I didn't have a podcast of my own. Great question, Dave. If I'm writing about podcasting, shouldn't I have a show of my own. Shortly after that conversation, this show was born. And our friendship has continued over the years. Dave Jackson launched the School of Podcasting in 2005. He was inducted into the Podcasting Hall of Fame in 2018. He is the author of the book, Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. Over the years he has launched over 30 different podcasts with over 4 million downloads. Dave and I currently co-host the Podcast Review Show where we help podcasters improve. You can find that show at https://www.podcastreviewshow.com. Dave was a guest on episode 485 to talk all things podcasting. You can listen to that episode at www.podcasttalentcoach.com/485. DAVE'S BRILLIANCE Here are a few takeaways from my conversation with Dave. Viral Topic: The Importance of Mic Technique: "When I moved into this house had no carpet, and it was just this giant echo chamber. So the first thing I did was, like, okay. We need we need a carpet. We need some rug, something like that."— Dave Jackson 00:32:58 – 00:33:07. The Blue Yeti Misconception: "Technically, it's not a bad microphone, but what most people overlook is that thing can pick up, if you want, in every single direction. Well, that's just screaming, pick up the neighbor's lawnmower and everything else."— Dave Jackson 00:33:44 – 00:33:57. Mastering Freelance Success: "If I'm trying to position myself as an expert, I either want to interview people who know the people that should be hiring me or in some cases, just interview the people who should be hiring me."— Dave Jackson 00:37:54 – 00:38:03. Big thanks to Dave Jackson for all the help and inspiration over the years. Find Dave at www.SchoolofPodcasting.com. FIND YOUR MENTOR Those are six mentors who have had the biggest impact on my journey. There are so many other people who have inspired, helped, and collaborated with me over the years and through these 500 episodes. I would never have enough time to name all of them. From my wife Jen, to Jon Fugler and the various members of our mastermind over the years. From the clients, partners, and supporters, each has played a part in this journey. But most of all, I want to thank you. Without your support week after week and episode after episode, this show would never have reached 500 episodes. Thanks for being here. Thanks for allowing me to be part of your podcast journey. Let me know how I can help. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Reef Colman is the CEO and Founder of WeAssist.io, which is revolutionizing business and empowerment by offering efficient, reliable outsourcing services that pave the way for a more interconnected and sustainable future. In this episode, he shares his advice for growing your coaching team the RIGHT way and avoiding the scaling mistakes that so many coaches make! What You'll Hear In This Episode: -- Why Reef started WeAssist.io, and its unique approach to recruiting, training, and retaining the best quality staff across the world -- Reef's suggestion for the best first hire you should make for your coaching business -- How to scale your business with systems and delegate tasks to avoid becoming an over-glorified manager -- How to let go of your need to do everything for your business and to stop being the bottleneck - The importance of taking care of your team, identifying and addressing their pain points, and establishing strong relationships with outsource professionals -- The advice for creating standard operating procedures (SOPs) and the value of having a mission statement - - A special limited time offer of 10% discount for Natural Born Coaches listeners who start with WeAssist.io (limited to the first 10!)
Are you naturally born coach? Are you naturally born podcaster? Do you want to monetize a podcast AND your facebook group? In this episode, Marc Mawhinney talk about how he launched his podcast and a facebook then created ways to monetize each of them. His group boasts thousands of members who are fully engaged every day, and not the spammy pitch fest posts either. Marc launched his show back in 2014 and has had some of most renowned guests any host could have. Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising)! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his Secret Coach Club. He's been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. Learn more about Marc and what he's doing by going to the links below. Make sure to subsrcribe, rate, and review the episode if this has been valuable to you. Thank you! www.NaturalBornCoaches.com (main) www.TheCoachingJungle.com (Facebook group) http://SecretCoachClub.com
When it comes to growing your podcast and building your business, a joint venture partnership is a powerful way to find success. Many people view a JV partnership in a very simplistic way. The most common JV partnership is an agreement to promote a product or service in exchange for an affiliate commission. But, there are many other ways to leverage a JV partnership. Why would people want to promote you? This is a common question, especially if you have a small audience or small email list. There are various reasons, and money is only one of them. PARTNERSHIP FOR MONEY Money is surely one motivation for promotion. This is what most people think of when they hear JV partnership. In this agreement, you would provide your promotional partner an affiliate link through your system like ThriveCart. You can see the power of ThriveCart at www.PodcastTalentCoach.com/ThriveCart. Your partner promotes your offer using their affiliate link. When their audience makes a purchase through your link, your partner earns a commission on the sale. You can also created a simple referral system if you're a coach. In this system, your partner would send an introductory email to you and the person they are referring to you. If that person signs up for your coaching, you can pay your referral partner a referral fee. This method requires a little more manual work, but you don't need a lot of software to help you set it up. Just track it with a spreadsheet. YOUR FRIENDS AND FAMILY The second reason people would promote you is because they love you. Your friends and family would be willing to promote you, because they want to see you succeed. Reach out to the people you know who also know others who could be your ideal client. Ask if they will help you spread the word. YOUR CONTENT People may want to promote you, because they love what you do. Your superfans love to be part of a winning team. When Alex Hormozi launched his new book “$100M Leads”, he had thousands of people promoting him. These people received a bonus chapter of the book when they hit a threshold. Alex's partners weren't in it for the money. They just loved what Alex teaches and wanted to be part of something exciting. He simply empowered his superfans to spread the word. PARTNERSHIP SWAPS The next reason people might promote you is for exchange of promotions. Partners will often promote you in exchange for promoting them. Sometimes, your list isn't big enough to match your partner's list. How can you give equal exchange? My tech guy wanted to be part of an AI summit. Unfortunately, he didn't have an email list largest enough to qualify. My tech guy came to me and offered some services in exchange for using my list. I will email about the summit to fulfill his obligation to the summit. In exchange, I will receive some tech work. He will promote the summit. In exchange, he will get exposure to the summit audience to promote his services. Get creative with your partnerships. ASSOCIATION PARTNERSHIP That other reason people might promote you is for association. These people may want to gain the credibility just by being associated with you. I volunteered as the Dean of Podcasting in Dan Miller's 48 Days Eagles community. I happily offered value in the community and promoted it whenever I could. The biggest benefit I received was being associated with Dan. He was a great man, and I was honored to be part of his world. Find people who want to be in your world. WAYS TO PROMOTE There are a variety of ways people can promote you and you can promote others when you create a partnership. The easiest way is to feature them on your podcast and get on their show. This is the best way to grow your audience. Podcast listeners listen to podcasts. Get on other shows. Cross promotion is the second way to promote each other. This can be in exchange for money as described before. It could also be simple exposure. In a cross-promotion, I could mail your lead magnet offer to my email list. In exchange, you could email my offer to your list. No money exchanges hands. It's a simple promotion. Next, you could use gift giveaways in your partnership. A giveaway is a collection of gifts contributed by a group of experts. Each expert emails their list a link to the giveaway for the free gifts. As people visit the giveaway page, the giveaway host grows her list by people opting in for the giveaway. Contributors grow their email lists by people opting in for their gift. Many times there is a fee to participate in a giveaway. It is nominal, but usually worth it to grow your email list. I love using summits as a way to create partnerships. This is like a series of webinars centered around a theme, but each expert doesn't sell anything. They simply offer free gifts to build their email lists. Live events can also be used in a partnership. This is similar to a summit. It's just live. You can appear on my stage in exchange for a fee or promoting the event. UNIQUE JV PARTNERSHIP At my Podcast Profits Summit, Marc Mawhinney laid out the power of joint venture partnerships. Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients without paid advertising. He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his Secret Coach Club. Marc has been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com, and is a master at the joint venture partnership. I want to share this interview to help you see how you can implement JV partnerships in your podcast and business. Enjoy. Marc's May 2023 issue of his Secret Coach Club newsletter was dedicated to the topic of flat fee JVs. You can get a copy of that newsletter, which sells for $97, at www.PodcastTalentCoach.com.flatfeejv. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Tune in to TALRadio for an engaging conversation between host Chris Salem and Marc Mawhinney, Founder of Natural Born Coaches. Discover expert insights on monetizing your email list. Don't miss this opportunity to learn valuable strategies for turning your contacts into revenue streams.Don't miss it! Host: Chris Salem - Renowned corporate trainer, prosperity coach, keynote speaker and award winning author. Guest : Marc Mawhinney, Founder of Natural Born Coaches You Can Reach Marc @ NaturalBornCoaches.com #TALRadio #EntrepreneurTalks #EmailMarketing #MonetizeYourList #ChrisSalem #MarcMawhinney #NaturalBornCoaches #CashRegisterEmails #BusinessInsights #MarketingStrategies #OnlineRevenueStreams #TALRadioEnglish #TouchALifeFoundation
In this episode, Marc Mawhinney of Natural Born Coaches talks about what makes a great coach, why marketability trumps all, and understanding what your clients want and how to get it to them. He also offers insight into how to level up your coaching business through strategic communication. Take the 2024 Ratchet+Wrench Industry Survey. Register for the 2024 Ratchet+Wrench Management Conference
Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising)! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his Secret Coach Club. He's been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. You can learn more about Marc at www.NaturalBornCoaches.com!
PROMOTE YOU VS PROMOTE YOUR GUEST When interviewing others on your podcast, it can become difficult to tell your story and promote your business. On this episode, we discuss 3 ways to monetize your podcast interviews. CHALLENGE WITH INTERVIEWS Using interviews is a great way to create content on your podcast, because when you create an interview, you don't have to do a lot of the heavy lifting. When you create an interview, you simply need to ask some great questions of your guest and then be a great listener. Allow your guests to tell great stories. It's a super convenient and easy way to create great podcast episodes. The challenge with podcast interviews is finding a way to highlight your expertise and demonstrate your authority on the podcast episode while making your guests look great. Dave Jackson over at the School of Podcasting says, "If you want to grow your influence and authority, do a solo episode. If you want to grow your network, do an interview episode." I prefer to combine the two and do both formats. Occasionally, I'll do solo episodes. Occasionally, I'll do interview episodes. INTERVIEWS CAN BE EFFECTIVE But I don't think those interview episodes need to just be a write-off where you can't demonstrate your expertise and authority in your space while also making your guests look great. It is a benefit to you when you make the guest the star. You benefit by association with the guest. When you make your guest look great, you look great in return. You look great by association. When you interview amazing people on your show, you benefit just by being associated with those great people. But you can't only rely on making the guest look great to drive your business. When Oscar came to me for coaching, he had a great podcast. He is an expert in listening. Oscar Trimboli hosts the podcast Deep Listening - Impact Beyond Words. That's also the name of his book, which is fantastic. During our initial call Oscar said, "I have a podcast. I love doing it. But it's not doing anything to grow my business." Can you relate to that? So many coaches tell me they struggle to attract clients with their podcast. I listened to an episode of Oscar's podcast. He did a great job interviewing his guests because Oscar is a great listener. Of course, he does a great job interviewing. The problem was there was nowhere in the episode where Oscar told me what he did or how I could work with him, And that's the challenge. 3-STEP PROCESS How do you create space for yourself to demonstrate your expertise and authority while making your guests the star and making your guests look great? Create space for yourself by teaching a little bit before you get into the interview. I use a 3-step process. First, record the interview first. Sit down with your guest. Have a fantastic conversation. Make your guest look great during that conversation. Then when the interview is over, record an introduction to the interview. It might last 5 or 10 minutes where you demonstrate your expertise and authority on the subject matter. This introduction could be a broader topic. AN INTERVIEW EXAMPLE On last week's episode, I interviewed Kimberly Crowe. She is an expert when it comes to speaking to sell. Kimberly runs Podapalooza and Speaker's Playhouse. She's fantastic. If you didn't check out the last episode, go back and listen to Episode 469 with Kimberly Crowe "Speaking to Sell". It's amazing. Kimberly does a great interview on speaking to sell. Then I do a little teaching on speaking in general and the different kind of stages you could land for speaking gigs. My teaching a little broader than what Kimberly talks about. I use her as a small micro example of the bigger topic I teach on the episode. You might teach on something and use your interview as a case study for what you just taught. Take 5 to 10 minutes before the interview begins to demonstrate your expertise and your authority before you get into the interview. Once you get your teaching done, you can allow your guests to shine. You've already done your work and heavy lifting. The teaching allows you to make yourself the authority and the expert in your space. The teaching directs people to your call to action, getting them to your lead magnet, getting them to on your email list. Do that all up front before you get into the interview. Now the interview can still allow you to grow your network. It can still allow you to create great relationships with your guests. But it also allows you to demonstrate your expertise and authority in each and every episode. So what are the 3 big ways you can use interviews to monetize and grow your business? AUDIENCE TO CLIENTS The first way to monetize interviews is to monetize your audience. Turn your audience into clients. Sell your own stuff. When you get great guests on your show, demonstrate what it is that you have to offer, and lead your listeners to doing business with you. I discovered 6 reasons your podcasts don't make money, and the very first reason is you don't have anything to sell. If you don't have anything to sell, it's difficult for you to make money. NO SPONSORS A lot of podcasters come to me and they say, "Erik, I wanna generate some revenue with my podcast." I say, "Fantastic. How do you wanna do that?" And they say, "I want to sell ads and sponsorships." That is the worst way you could monetize your podcast. You do not want to clutter up your show with ads and sponsors. There are four reasons ads and sponsorships are bad for your podcast. LARGE AUDIENCE First, ads require a very large audience. Over 5,000 downloads per episode is usually what it takes to land a sponsor for your show or sell advertising. This threshold is especially true if you're working with the larger ad agencies. They want podcasts that are over that 5,000 downloads per episode in order to be in that stratosphere to sell ads and sponsors for your show. According to podcast audio host Libsyn, only 7% of all podcasts on Libsyn achieve that number. That means 93% of all podcasts on Libsyn don't hit the 5,000 download per episode number. It's very hard to sell ads and sponsors when you're not over that number. So, the 93% of us that aren't over that number need to find Some other way to monetize. That would be selling your own stuff. TOO MUCH TIME The second reason that podcasts, suffer when it comes to ads and sponsors is that selling ads requires a lot of time and energy to get out and sell an ad or a sponsor. Let's look at radio. A radio station has a staff of 15 or 20, each working 40 hours a week to sell advertising on the radio station. You don't have that kind of time. And then once you sell the ad or the sponsor, you then have to go do it again and again and again. Even if you sell them for a quarter or for a year, you still have to go out and do it again. If you create your own stuff and you sell listeners into a recurring revenue model like a membership, then you sell them once and you're making money over and over again. When you create a course, you do the work once and it generates revenue over and over again without you having to do the work again. And it's much easier to sell a course than it is to sell advertising and sponsorships. TOO MUCH CLUTTER The third reason that ads and sponsors are bad for your podcast is because it clutters up your show. Studies of traditional media, television and radio show people are fleeing traditional media. They want to get away from all of the commercials on radio. People are running toward podcasting because there isn't the quantity of ads and sponsors that you find on traditional media. I was listening to Brendon Burchard's podcast the other day. I love Brendon's content, but my finger started to get sore from fast forwarding through all the commercials. His podcast had probably four minutes at the beginning, another four minutes in the middle, and another four minutes at the end. I had to fast forward through all of them, because it clutters up the content. I just want to listen to the show. That's why I enjoy podcasting. I can get away from the deluge of ads and sponsors. Now if Brendon were just selling his programs, I wouldn't have a problem. His programs are great. I've invested in many of his programs. But, I don't need to hear ads about Kajabi and all the other stuff that he has in there. 12 minutes of commercials doesn't make for an enjoyable experience. THE CEILING Finally, ads put a limit on the amount of revenue you can generate. That makes it bad for your podcast. All of that work you put into creating great content and all of the work you put into selling a sponsor, only to limit the amount of revenue you can generate. Even look at Brendon. It is one of the biggest podcasts in the business spectrum, and he has twelve commercials on his podcast. Twelve is overload, and he's only got 12. How much money can you possibly make on an annual basis if it's limiting your inventory? You have a ceiling on the amount of revenue you can generate. SELL YOUR STUFF So instead of ads and sponsors, market your own stuff. Use your podcast as a marketing tool for your products and services. If you're going to advertise anything, advertise your stuff. Or at least an affiliate product so you're getting paid every time a product sells. CURRENT CLIENTS To use interviews to turn your audience into clients and generate revenue, interview current clients. Interview clients who have already gone through the transformation that you offer. Have a conversation with current clients about where they were, the transformation they experienced, and where they are today. You talk about the transformation you offer, and then invite your listeners to come experience that same transformation by becoming your client. Shane and Jocelyn Sams host the Flip Lifestyle podcast. It is mostly Shane now. Jocelyn in there occasionally. The 2 of them are a husband and wife team. They run the Flip Lifestyle membership. I believe the Flip Lifestyle podcast is now transitioning into the Make Money Online podcast. He changes it every now and then. On the podcast, Shane typically interviews current members of the Flip Lifestyle community. They talk about where the guest was when they started building their membership. Shane asks the guest about their experience and transformation going through the Flip Lifestyle community. They talk about what did they discovered, what they learned, the things they implemented, their transformation, and finally where they are today. He talks about all of these great individuals who create these fantastic memberships and make a ton of money online. Then he invites his listeners to come and join the community. It's a pretty simple process. Turn listeners into clients by interviewing current clients and demonstrating the transformation those current clients have experienced. It's a great way to turn your interviews into revenue. Interview current clients and show your audience the transformation you offer. Invite the audience to come and work with you. That is the first way to monetize podcast interviews. Monetize your audience. INTERVIEW POTENTIAL CLIENTS The second way to monetize podcast interviews is to turn your guests into clients. Interview potential guests. If you do strategy calls or discovery calls for your coaching business, this is a fantastic way to turn those calls into interviews and convert clients. Instead of just doing a generic interview on your podcast, invite prospects to be on your podcast. Give them a free coaching session. That coaching session is your strategy session or your discovery call, and it allows you to start building the relationship with your guests to turn them into a clients. How often do you struggle with getting people on your strategy call or on your discovery call? When you invite people to be a guest on your podcast, the perception of the sales call fades away. OPEN DOORS Zoë Routh is an expert on people stuff. She helps businesses break down the silos, so different departments work better together. When Zoë came to me, we talked about her podcast and how she could make it more effective. I asked Zoë how many downloads she was getting. She said, "I have no idea." I said, "Really? You don't know what your downloads are? I thought we were all obsessed about our downloads." Zoë said, "Yeah. I'm not really worried about it. That's not how I use my podcast." She expanded on that a bit. Zoë continued, "I use my podcast just to open doors to potential clients who wouldn't normally take my call." In her consulting business, Zoë works with high level CEOs to help them restructure their business. They break down the walls of the silos, and help departments work better together. Zoë told me, "A lot of times, those CEOs are busy and don't have time to take my call or meet for coffee for a sales pitch. So instead, I call and I invite them to be a guest on my podcast." She said, "It makes it a lot easier to get past the gatekeeper. It makes it a lot easier to have a conversation with that CEO, and it makes it a lot easier to start building a relationship with that individual. So I use the interviews as a way to open doors to potential clients." I thought that was absolutely brilliant. BUILD RELATIONSHIPS Now, Zoë has the opportunity to have a conversation with the CEO when she invites that CEO on the podcast as the guest. Next, she has a conversation with the CEO on a pre-call. Then she has the interview with the CEO, so she's on for a third time having that conversation. Finally when the episode is ready to publish, Zoë has a fourth conversation with the CEO. On this call, she explains to them how the episode is published, how they might share it, and how they might benefit from it. At this point, she's had four conversations with that CEO before they ever even start talking about doing business together. She's building the relationship. By the time she's done with that fourth call, they are ready to talk about working together. Now they know each other. They have a bit of a rapport going on. That CEO is much more likely to have that conversation and take that meeting with Zoë than they were if it were just a cold call. She uses her in her interviews to turn guests into clients. And here's the benefit. When you do it this way, it also accomplishes that first way to monetize by turning listeners into clients. When you interview a potential client, and you give them that coaching call or that discovery call or that clarity call, it also shows your listeners what is possible by working with you. It shows listeners what it's like to sit down and have a discovery call with you. When you invite listeners to a discovery call, they understand how it works and what it looks like. Show listeners what's possible by interviewing potential clients. INTERVIEW PARTNERS Finally, the third way to monetize your podcast interviews is to interview joint venture partners. Interview partners who can put you in front of your ideal target listener, and interview partners who have great opportunities for your audience. Interviewing partners will help you generate affiliate income by marketing what your JV partner has to offer. But, it also gives you a platform and a stage to swap with that joint venture partner so they can put you on their stage and give you an opportunity to make your offer to their audience. You win twice. YOUR JV PACKAGE Marc Mawhinney is the host of Natural Born Coaches podcast. It's a great podcast. He was my coach for awhile, and he's fantastic. Marc also runs the Coaching Jungle. It's a Facebook group of about 25,000 members. To generate revenue with his interviews. Marc does a really unique joint venture program. It's called the flat fee JV. He charges joint venture partners a flat fee. When you typically work with a joint venture partner, you get a commission from everything that sells through your affiliate link. You interview JV partners on your show. They make an offer through your affiliate link. Whenever somebody buys through that affiliate link, you get a commission. It's pretty cut and dry. Nobody loses in that situation. When people buy, you get paid. If people don't buy, you don't get paid. When people buy, your JV partner wins because people enroll. If people don't buy, your JV partner doesn't lose because they are not out any money. That's how a typical joint venture partnership works. FLAT FEE JV With Marc's flat fee JV, people pay him one flat fee. In that flat fee, you get an entire package. The flat fee JV package includes an interview on his podcast. He hosts a webinar for his entire community featuring you. You are allowed to post in his Coaching Jungle Facebook group. Plus, Marc does a few Facebook live videos with you in the Facebook group, and you're included in his daily email. It's all in a complete package. You get it for all for one flat fee. So you pay him, you get all of that marketing, and he only gets paid the flat fee. You keep all revenue generated. The downside to Marc is that there's no increase in affiliate commissions. He doesn't make more the more people buy. He just delivers on his promise, and he gets one flat fee. So, his revenue is capped, but there's also a floor. He doesn't make any more. He doesn't make any less. It's pretty steady income. On the JV partner side, there's a risk that people don't buy anything and you're out your flat fee. But, there's also an upside that if people buy more than what the flat fee cost you, you keep all of it. It is a great upside, but it's also a great way to leverage interviews to help joint venture partners and to help make money. Now, you can do the flat fee JV like Marc does. Or, you can do a traditional joint venture partnership where you interview partners. Whenever somebody buys, you make a a commission. TRADITIONAL JV PARTNERSHIP Sadie and Sausha over at Meathead Test Kitchen do this. I help them launch their podcast. They talk about all the stuff they love in health and fitness On the podcast, they direct people to their website to buy all of the stuff they talk about. On their website are all the affiliate links to buy all of the great stuff they talk about. This is a great way to leverage partnerships to generate revenue through interviews as well. Sadie and Sausha interview health experts and people who've invented things in the health and fitness industry. They interview those experts about their products and services. Finally, Sadie and Sausha offer those products and services on their website through their affiliate link, and they make great money there. YOUR STAGE It's just one way to leverage partnerships. It also gives you that stage. When you're talking to somebody about putting you in front of their audience so you can attract your ideal clients, you now have a stage you can put them on. You can put partners on your stage in front of your audience, your stage being your podcast. Get them exposure to your audience. You both win. This is a great way to leverage podcast interviews to grow partnerships and monetize your podcast interviews. THE THREE WAYS Those are your 3 ways to monetize podcast interviews. The first is you can turn your audience into clients. The second way is turn your guests into clients. And the third way is to interview partners and generate, revenue through commissions and affiliate fees. So, get in there and refine your interviews. Refine the way you conduct interviews. Set up that little, space at the beginning. Leave space for yourself to demonstrate your expertise and your authority in your space so you get people to understand how you are the expert before you get into the interview. Demonstrating your authority at the beginning will allow you to shine the spotlight on your guest, and make them look great without having to figure out how to weasel your way in and make yourself look great. Just get in there and show them what you do. EXPERIMENT Select your favorite way to leverage your interviews for revenue and get started with it this week. You may need to Experiment with 1 or 2 of these to see what works, to see which ones you like. Monetizing your audience might take a little longer than monetizing your guests. But when you monetize your audience, you have more than one person in your audience that could become a client. When you're monetizing your guest, it's just the one person sitting across from you that could become a client. However, that one person sitting across from you might become a client much faster than the audience will become a client. The audience is a little further away in terms of relationship. It's going to take longer to nurture them and move them along to be your client. So one comes with speed, figure out which one you want. It's quality or quantity. Experiment, and see what works. The the biggest thing I can recommend is that you get started today. This week when you're creating your next interview episode, decide how you want to monetize that interview. Start doing one of these 3 strategies. You'll start generating revenue In the right way, in a in a powerful way. Just get started and take some action. NEXT WEEK... MINDSET Next week on the show, we will talk to Merri-jo Hillaker about mindset. Where are you in your mindset? I know that little voice inside your head creeps in and starts talking about all of the things that could go wrong. The voice tells you why you're not the right person to do it. We all struggle with that little voice in our head. We're gonna help you beat that back next week. Merri-jo Hillaker has some great tips for us when it comes to mindset and achieving all that we want to achieve. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Do you have dreams of one day starting your own business? Even better, starting it on a shoestring budget? Join us as my guest Marc Mawhinney shares proven strategies for starting your own business! Please join Christopher Rausch LIVE on Tuesday, December 5th @ 7pm (PST) on the Raw & Unscripted Show as he talks with his guest all about starting a business on a shoestring budget. Marc is the founder of Natural Born Coaches helping coaches get more clients since 2014. Videocast Replay Link: https://www.youtube.com/watch?v=-d0DqLo-xXEMarc will share hard-earned proven strategies so you can start that business you've been talking about. He'll provide you with details on how to grow your Facebook group without spending a dollar on ads! Find more about Marc by visiting: www.NaturalBornCoaches.com and IG@MarcMawhinney BONUS: We'll be interacting with you LIVE in the comments section with your thoughts and answering your questions!Did you miss any old episodes? https://bit.ly/2Njtvf9 and subscribe to the audio podcast at Apple Podcasts https://apple.co/3RHpNe8 or wherever you get your podcasts!#Entreprenuer #Mindset #Confidence #Results #NoRegrets #Beliefs #NoExcusesCoach For More Information please check out:www.NoExcusesCoach.comwww.Youtube.com/TheChristopherRausch
Today's guest is William Winterton, a coach for insulin resistance, overcoming obesity and putting type 2 diabetes in remission. In this episode, William how adding physical products to your coaching practice can accelerate client results, why he started on TikTok and how he now uses the platform to promote and grow his business, and so much more! Would you like to sponsor Natural Born Coaches? If you have a product or service that helps coaches, and you'd like to get it in front of more of them, check out www.jvwithmarc.com/!
Show NotesMarc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising)! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his Secret Coach Club. He's been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. You can learn more about Marc at www.NaturalBornCoaches.com!Quote: “Don't discount yourself, value the knowledge in your noggin” - Marc Mawhinney Knowledge Nuggets and Take-Aways:A job is something you do, a business is something you nurture and grow80% of coaches are ‘Wantrapreneurs'Don't discount yourself, value the knowledge in your nogginDo not be a people pleaser at all times, don't be afraid to break some eggs to make omelets Have ‘black box' thinking - learn and get better!Coaches need to set boundaries and understand and lean into your worthIn business if you cannot manage your calendar and show up for your clients and prospects, you won't be in business very longMany coaches come from different fields and discount their experience in their prior field to relay that into coachingIf you don't get ‘nicked up' in life then you played it too safeSuccess is getting up in morning and going to bed at night doing what you wanted in between (Bob Dylan)Here is a link to this episode on our website: https://timetoshinetoday.com/podcast/marcmawhinney/ Recommended Resources: Visit Natural Born CoachesMarc's Linked INMarc's TwitterMarc's InstagramMarc's FacebookMarc's YouTube Host Your Podcast for Free with Buzz Sprout Our Show Sponsor Sutter and Nugent Real Estate - Real Estate Excellence Please Consider Supporting the 988 Suicide and Crisis HotlineMusic Courtesy of: fight by urmymuse (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/urmymuse/58696 Ft: Stefan Kartenberg, Kara SquareArtwork courtesy of Dylan Allen
Since 2015, this guest has been focusing on helping coaches with the legal steps of building up their practices, and Valerie Del Grosso is back on this podcast today for the third time to share her expertise with us. In this episode, Valerie reveals how the legal landscape for coaches has changed over the last few years, and she gives her advice on how to protect yourself AND serve your clients in the best way that you can! Would you like to sponsor Natural Born Coaches? If you have a product or service that helps coaches, and you'd like to get it in front of more of them, check out www.jvwithmarc.com/!
Your podcast and content provide amazing opportunities for you and your business. Just think of the things you've been able to do, because you have a podcast. Today, I want to share 9 amazing things your podcast makes possible. SUMMIT I have a powerful way to deep dive each of these ideas. As an entrepreneur, you know better than anyone what it takes to run your business, much less produce a successful podcast every week. With more podcasts to choose from now more than ever, imagine if you could get all your questions answered in one place. How great would it be getting the step-by-step help you need to position your podcast to stand out and rise above the rest? Imagine what that could mean for the future of your podcast and your business. I'm bringing together 24 amazing experts to help you make that a reality. We will have conversations around all the questions you've been asking. Register for the Podcast Profits Summit for free to get these questions and more answered. Get registered at http://www.PodcastTalentCoach.com/summit. It's happening online November 2-4, 2023. I have gathered outstanding experts from every aspect of podcasting and online business. Join us to discover how to transform your podcast into a huge success. You'll receive practical and tangible podcasting strategies including how to build, market, monetize, and grow your show as I interview these 24 experts one by one. It doesn't matter how many podcasts are out there. Your podcast has the ability to outshine the rest. Plus when you upgrade to VIP, you'll receive VIP gifts from the top experts who are joining me, a recording of the entire summit, and two resources from me. To register for Podcast Profits Summit, visit http://www.PodcastTalentCoach.com/summit. I can't wait to see you there. Let's dive into the 9 things your podcast makes possible. These are 9 of the 24 summit session you'll enjoy at the Podcast Profits Summit. SHARE YOUR MESSAGE First, you podcast allows you to share your message and leave your impact on the world. Your listeners get to hear your voice, experience your passion, and get impacted by your expertise. You have a message to share. People need what you know. Your podcast makes that possible. Janelle Anderson will join us on the Podcast Profits Summit with "How to Ensure Your Message Isn't Just Heard, But Felt". This is how you make your impact on the world by sharing your message. Known as the Speaking Confidence Coach for coaches, Janelle is a Certified Professional Coach, author, and renowned speaker. Janelle is on a mission to empower coaches to launch on a strong foundation of clear messaging aimed at the audience most aligned with their passions and strengths, then grow their business through masterful speaking and storytelling. YOUR PASSION Next, your podcast allows you to build a business around something you love. As the old saying goes, "Do what you love and you'll never work another day in your life." Your podcast gives you the opportunity to build your business around that one thing you love. Jeanette Shorey taught music in schools for over 2 decades. She now hosts Stories That Sing. Her community is called the Happy Music Teacher. It is full of resources and community for elementary music teachers all promoted by her podcast. During the Podcast Profits Summit, Jeanette will talk about building a business around your passion. DISCOVERY Third, your podcast helps you get discovered. So many coaches come to me struggling to build their audience. How do I get more listeners, more downloads, more clients? When you build it right, your podcast can be a powerful tool to get you discovered. Search engine optimization is often mysterious to many people. It doesn't need to be that way. With a few of the right tools and strategies, you can show up in searches and get discovered using your podcast. On the Podcast Profit Summit, Daniel J. Lewis will join us with "Make Your Podcast Discoverable with Search Engine Optimization (SEO)". Daniel is the host of "The Audacity to Podcast". You'll definitely want to catch this session. Remember, going VIP on the summit will get you the recordings of every session of the summit along with other amazing resources. THE TOP OF YOUR FUNNEL Next, your podcast can sit at the top of your funnel. To grow your business, your client needs a path to follow. We call it the funnel. You offer free content to give people a taste of what you do. Get people to take action by allowing them to download a free resource in exchange for their name and email address. We call this the lead magnet. After nurturing the relationship through your email list, you make an offer to your audience and turn them into clients. Your podcast is the top of that funnel. This is where you give listeners that free content. Your podcast makes your funnel possible. Trent True will join us on the Podcast Profits Summit to discuss how to demystify your podcast funnel. ATTRACT IDEAL CLIENTS The fifth thing your podcast makes possible is attracting ideal clients. We talk about this a ton on Podcast Talent Coach. Your podcast makes powerful conversations possible every week. There are few things more powerful than being in the ear of a person having a one-on-one conversation sharing your stories. This is how people get to know, like and trust you. If you want to get more clients for your business, your podcast will make that possible. I am giving you that during the Podcast Profits Summit. It is called "5 Ways to Attract Your Ideal Clients with Your Podcast". BUILD RAPPORT TO MAKE SALES Next, your podcast makes more sales possible. There are many ways to make sales. Being authentic, building rapport, and getting others to help are three important pieces to that process. Collaboration is an amazing way to get in front of more potential clients and make sales. Jim Padilla is my coach and will bring "Leveraging the Power of Collaboration to Make Sales" to the Podcast Profits Summit. Jim is the founder and CEO of Gain the Edge and host of the "Opportunity Makers" podcast. This is definitely a conversation you'll want to revisit again and again. You can do that when you go VIP for the Podcast Profits Summit. All VIPs get recordings of all the sessions. You also get VIP gifts from the speakers, my guide to attracting clients, and my course "How To Crush Your Next Podcast Interview Like A Radio Pro". Get registered and go VIP at http://www.PodcastTalentCoach.com/summit. STAGES Things your podcast makes possible number 7 is speaking opportunities. Your podcast is like a demo reel. Not only can you attract stage owners, you can also show them what you do and how you do it. Being on stage is a great way to get in front of potential clients. There are a variety of stages. Get on stages and turn those audiences into clients. Kimberly Crowe is the host of Speakers Playhouse and Podapalooza. She brings us "How Coaches and Entrepreneurs Can Instantly Profit By Speaking on Four Types of Stages" during the Podcast Profits Summit. JV OPPORTUNITIES Next, your podcast makes joint venture opportunities possible. You now have a stage to share with other experts. The can interview you on their stages in return. You can also promote joint venture partners and make affiliate commissions. Marc Mawhinney runs the Coaching Jungle. It is a group of over 25,000 on Facebook. Marc also does joint venture in a unique way. He also hosts the podcast "Natural Born Coaches". He will share his process with us during "Creating Unique and Powerful Joint Ventures" on the Podcast Profits Summit. MULTIPLE STREAMS OF INCOME Finally, your podcast makes possible multiple streams of income. Your podcast sits at the center of your business. The podcast can feed multiple other revenue streams. It could be speaking, writing, coaching, courses, and a variety of other streams. You simply need to build it properly. Dan Miller is author of 48 Days to the Work You Love. He hosts the podcast of the same name and runs the 48 Days Eagles Community. Dan's podcast sits at the center of his revenue universe. He will show us how he does it during "Creating Multiple Streams of Income With Your Podcast". It's all part of the Podcast Profits Summit. SO MUCH IS POSSIBLE These are just 9 of the 24 amazing sessions you'll experience during the Podcast Profits Summit. You can register for free at http://www.PodcastTalentCoach.com/summit. Imagine getting all your questions answered in one place over three days. How great would it be getting the step-by-step help you need to position your podcast to stand out and rise above the rest? Imagine what that could mean for the future of your podcast and your business. This event is going to be a ton of fun. I'm bringing together 24 amazing experts to help you make that a reality. This isn't your typical talking head type of summit. I'll be having powerful conversations with each of these experts asking the same questions you would ask if you were sitting in front of them yourself. Register for the Podcast Profits Summit for free to get these questions and more answered. Get registered at http://www.PodcastTalentCoach.com/summit. I can't wait to see you there. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Rob Anspach interviews Marc Mawhinney on the secret coach club, triple punch package, why focusing on 3 things is better, f bombs, getting more clients and what natural born coaches is all about. The post Ep 260 – Natural Born Coaches first appeared on Rob Anspach's E-Heroes.
On today's show, Rob Goyette is returning to share about an offer you can add to your coaching business that is irresistible to clients! Rob has been supporting coaches and leaders in the coaching niche since 2007, and his speciality is helping coaches get clients. You may have heard him talk about laser coaching in past episodes on Natural Born Coaches, and in this one, Rob reveals the different approach he has for the laser coaching model, and how you can implement it now to add extra income into your business! Rob has just released a free, automated training about this new coaching model that's irresistible to clients, and you can watch it now at www.naturalborncoaches.com/rob! If you want to learn how to consistently earn $10k/month…WITHOUT sending cold messages to strangers or spending money on ads, don't forget to check out my new free mini-training www.10kmonthcoach.com!
How does having a $30k day sound? That number isn't a typo! Today's guest is Brett McFall, and he shares how coaches and online entrepreneurs can use the Cornerstone Funnel to drive BIG revenue into their businesses, in a different way. This system is based on decades of his marketing and funnel building experience, and in this episode, we're joined by a past guest of Natural Born Coaches, Lucho Crisalle, a success story who has implemented what Brett teaches and has achieved amazing results by doing so! To learn more about how to use the Cornerstone Funnel in your coaching business, Brett is hosting a live training on Tuesday, August 15th, 2023, at 7 pm EST. You can grab your spot now by going to www.naturalborncoaches.com/cornerstone – this is one you won't want to miss! Don't forget, you can get exclusive video content to grow your coaching business at www.naturalborncoaches.com/youtube.
HOW TO MAKE YOUR PODCAST PROFITABLE So many coaches struggle to make their podcast profitable, because they don't have a strategy. A strategy doesn't need to be complicated. It simply needs to be effective. PROFITABLE STRATEGY Many podcasters try to monetize their podcast with ads and sponsorships. MRI-Simmons just released data on podcast listening as it pertains to podcast ads. In the research, 42% of listeners surveyed say they will skip the ad if it is for something they don't care about. 22% of those surveyed say they will skip if they don't support the brand being marketed. More importantly, 27% said they skip ads no matter what. That means over a quarter of your listeners don't want to hear the ads. Commercials are a negative experience for your show. It also doesn't benefit your advertiser. Why would you do that to your podcast? BETTER STRATEGY Rather than attempting to be profitable using ads and sponsors, use your podcast as a marketing vehicle for your own goods and services. Create great content on your show that will show your listeners what is possible for them. Let the content lead to the first step in working with you. This could be a lead magnet, webinar or other resource. Next, get listeners from that first step to a sales conversation. That might be a discovery call, long form sales video, or masterclass. Finally, enroll them in your program. Each piece needs to work together to be profitable. WORKSHOP I recently held a workshop to help coaches launch their profitable podcast. During that workshop, we discussed three powerful ways to attract your ideal clients with your podcast. Today, I'll share with you a bit of that workshop to show you those three ways to be profitable. Enjoy. But more importantly, take action. DON'T COMPLICATE IT Don't make it more complicated than it needs to be. After you produce and publish the episode, we need to promote it. We need to go out and tell everybody it's available and bring your audience into your world. Find your ideal target listener. Get clear on exactly who you're helping. Figure out where we can find them, go get in front of them and bring them into your world. PROMOTE So how do we promote it? We could promote it on social media. You can go get on other podcasts and promote it there. Promote it through your email list. There's a variety of ways to promote it. When you promote your show, there are two ways to grow your audience. You need to keep your current listeners coming back, and you need to go out and find new listeners who are unaware of you and bring them into your audience. You have to serve both sides of that equation. The podcast builds into your funnel, so you're creating content to show your listeners what's possible, getting them to take that first step with you by getting your free resource. And that free resource leads to your sales conversation. That could be a webinar or a strategy call, a discovery call, a long form sales video, wherever your sales conversation happens. But a lot of people who create podcasts and teach you how to create podcasts don't teach you a strategy to take your listeners and convert them into clients. They just say, "Talk about whatever you want to talk about. Go interview great people." GROW YOUR PROFITABLE BUSINESS I've had a lot of coaches come to me and say, "Erik, my podcast isn't doing anything to grow my business." When we dig into it, it's this step right here. They don't have a system in place that converts listeners to clients. They're doing a great job interviewing guests, but they have no point or strategy to be profitable. There's no reason, there's no automatic connection from the interview to working with them. And that's what I help clients do. PROFITABLE STEP-BY-STEP So, let's talk a little bit about that. Challenge number two that I talked about is they don't have a strategy. They don't have a step by step process to attract clients with their show. There are many, many ways to attract your clients with your podcast. I'm going to give you three of my favorite. There are others as well. These are not by any means an exhaustive list on how to create clients with your podcast. But I'm going to give you three. AUDIENCE The first way to attract your ideal clients is to turn your listeners into clients. That's probably the most obvious way. Build an audience, convert them to clients. This is Oscar Trimboli. Oscar's podcast is called Deep Listening Impact Beyond Words. Deep Listening is both his podcast and his business. Oscar is a mentor. He's a leadership coach, a speaker. He's an author. He's a podcaster. His book is called Deep Listening Impact Beyond Words. Oscar helps CEOs and leaders be better listeners. Typical CEOs and leaders are type A personalities. They like to hear themselves talk. They like to tell people what to do. They don't listen very well. Oscar goes in and teaches them how to listen. His goal was to bring that authority and that power to his podcast. Now, when Oscar came to me, I listened to his podcast. He said, "Erik, my podcast isn't doing anything to grow my business. Can you help me out? I've done a complete series of episodes. I have 36 episodes in the can. I'm not getting any clients from it. What am I doing wrong?" I went and I listened to his show. Oscar is a great listener. He does a phenomenal job interviewing the CEOs that were on his show. But as I listened to his show, at no point in time did Oscar tell me what he does or invite me to work with him. And that's the problem most podcasters make. They do a great job interviewing their guest, but nowhere in the show does it tell me how I can work with them. MAKE THE CONNECTION They do a great job making their guests look amazing, but they don't do anything to make themselves look amazing. So we restructured Oscar's podcast. We infused more of Oscar into the show, demonstrated Oscar's expertise, and created a way to invite listeners to work with Oscar. We launched season two of his show in a whole new way, which used Oscar as the main focus and used his interviews to support what Oscar was teaching. And when we did that, it allowed Oscar to start gaining new clients. More importantly, he started building that know, like and trust with his audience, because his show was now focused on the same material that his teaching was focused on. It wasn't simply interviewing great guests. It was demonstrating his expertise and using his guests interviews to support what he was teaching. Now, Oscar has been named one of the top podcasts by Apple podcasts in his niche. He has been hired to be a keynote speaker at multiple organizations. He goes in, he conducts seminars and workshops at his organizations, and he's top of his game and knocking it out of the park. So proud of him and everything that he's accomplished simply by making a small tweak in his show. INVITE THEM I told you a little bit about TaVona Denise. She now does Conversations with TaVona Denise. She takes these nurses that she's been helping and brings them to a free workshop that she does through her podcast. Her podcast shows these nurses what's possible. Then she invites them to the workshop. Then the workshop upsells the nurses and invites them to come work with TaVona in a one on one coaching situation. She takes her listeners and converts them into clients. PROFITABLE POTENTIAL My second favorite way to grow your business with your podcast is to interview potential clients. So many times, we try and get our potential clients to take our call or to get on a conversation with us, and we just can't make that happen. There's too many gatekeepers. Or they have their guard up, and they don't want to let you in. OPEN DOORS Zoe Routh came to me. She's an expert on people stuff. Zoe is a consultant. She helps businesses break down the silos that exist in their business so departments can work better together. However, she was having a tough time getting through the gatekeeper to reach the decision maker in these businesses. When I started working with Zoe, I said, "Zoe, what kind of downloads are you getting? How many people are listening to your show?" She said, "Erik, I don't even know. I don't even care about that." Zoe says, "That's not why I use my podcast." She says, "I use my podcast to open doors to people who won't normally take my call. Rather than inviting them to a sales call or to have coffee or a quick meeting with me. I reach out to them and invite them on my podcast and I use that opportunity to build a relationship with them, because I email them to invite them on the show. Then I email them to give them all the details about what the interview will be about and when it will happen and schedule the interview. And we build a relationship there. We have the conversation where we actually conduct the interview, and then we have a follow up conversation after that when the interview is posted so they can share it with their audience. So by the time the process is over, I've had four or five conversations with them. We've built a relationship and now they will take my call to discuss working together because they've already got to know who I am and what I do." Interviewing your prospective clients on your show is an amazing way to grow your business. AUTHORS This is Jedlie. He's one of my clients. Jedlie is a clown and a magician. Jedlie used to do magic shows for schools. He'd go in and teach antibullying to schools, loves working with kids. He has now launched his podcast called Reading With Your Kids where he helps children's authors get exposure. He will interview these authors on his show, but his authors buy into his program. So these authors' books become certified. A Reading With Your Kids certified book. He finds books that he loves, that he wants to certify. He has a certification process where he puts a sticker on the front of the books they're certified. Reading With Your Kids certified. He interviews the authors and all of these people buy into his program that he's interviewing on his show. He interviews the authors as part of the package that he sells. It's a way to use your podcast to interview prospective clients. PROFITABLE PARTNERS And then the third way that I love to monetize your show and to grow your business is to interview your partners. These are partners that are promoting you or your JV partners that you're promoting them. Sadie and Sausha came to me to launch their podcast. It's called Meathead Test Kitchen. These two love working out. They're tattooed and when you listen to the show, you get exactly what you think you're going to get. They love working out. They love exercise. They love fitness. That's what it's all about on their show. They talk about what they use in their fitness routine. So all of the equipment that they use, all of the supplements and nutrients that they use, the healthy cookbooks and recipe ideas that they use. Then over on their website, they have fulfilled by Amazon connections and links on their website where you can buy all of the things they talk about on their show. So they're not producing anything, they're just selling it through their website. And they're growing their business in that way, talking about what they love selling products. PROFITABLE COACHES Marc Mawhinney runs Natural Born Coaches podcast. He interviews his JV partners, then he does a webinar with them. People buy into his JV package. If you go to JVwithMarc.com, you'll see all of his details. You buy into a package and being interviewed on his show is part of the package. Getting interviewed in his Facebook group is part of the package. Being on a webinar with Marc to his audience is part of the package. He interviews potential clients on the show, and that's how he uses it to grow his business. CAN YOU SEE THE POTENTIAL Can you see how some of these ideas can help grow your profitable business and attract your ideal clients? Can you see how you can use podcasting in one of these three ways so you can get out and start making that connection with your audience. How you can build that relationship with them and bring them into what you do, showing them how you can help them? And whether it's turning your listeners into clients, or you're interviewing prospective clients or your interviewing partners, there's multiple ways you can use podcasting to grow your profitable business, attract your ideal clients, and really take your coaching programs to the next level. LET'S TALK Can you see the profitable possibilities for your business? I would love to give you a free strategy call to help you build a system to make you profitable. There are no strings attached. We discuss you goals, determine where you are today, and build your system to reach your goals. If you'd like help implementing that plan, we can discuss how that looks. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
In this episode, our hosts' interview Marc Mawhinney, a coach for other coaches, podcaster, and entrepreneur. They discuss the benefits of business coaching and the power of podcasting. Mark shares his experience with monetizing his podcast through joint venture partnerships and emphasizes the importance of having a good show that provides value. They also talk about the changes in podcasting over the years and the importance of finding a unique angle to attract listeners. Mark discusses the benefits of podcasting for coaches and advises finding something you enjoy doing and not just chasing the dollar. Marc Mawhinney is the coach of coaches. As a podcaster, Marc has been podcasting since before it was hip and trendy, with his podcast "Natural Born Coaches" that he's been creating since 2014. He has done over 800 episodes. Wow! Marc also has a Facebook Group for coaches called The Coaching Jungle which boasts over 24,000 members. He made a promise that once he made it as a coach, he would help others do the same, and he really has done just that. What we discuss: [00:01:31] The hosts discuss the benefits of business coaching and how it has helped their own podcasting business. [00:03:28] Marc talks about his travel experiences and shares some of the most beautiful places he has visited, including Prince Edward Island in Canada. [00:06:43] Marc talks about starting his coaching business in 2014 and how he got into podcasting by joining John Lee Duma's coaching program. [00:09:40] Marc discusses how his podcast format has changed over the years, becoming less scripted and more conversational. [00:11:03] Marc shares some of the challenges he faced in the early days of podcasting, including microphone sensitivity, [00:12:36] The hosts discuss how podcasting can help coaches educate people, create great content, and prove their expertise. [00:13:23] Marc talks about the importance of having an ROI for podcasting and how it has helped him grow his business. [00:17:27] Marc shares his strategies for monetizing his podcast, including joint venture partnerships and sponsorships. [00:19:12] Marc and the hosts discuss the importance of niche podcasting and how it can help break through the noise of the crowded podcast market. [00:23:06] Marc explains why he prefers interview-based podcasts, as they require less work and guests can help promote the show. [00:24:48] Celine talks about the challenges of researching for a solo podcast and how having a guest can bring a fresh perspective to the show. [00:31:00] The hosts ask Marc if he thinks every coach should have a podcast and discuss the potential benefits for coaches in having a podcast. [00:33:39] The hosts and Marc discuss the idea of a podcast specifically targeting coaches, with the name "Coach Casting." [00:36:34] Marc gives advice on finding a balance between doing what you love and making a living, and avoiding burnout. [00:39:00] The Coaching Jungle Facebook group is open to anyone interested in coaching, but there are some criteria for admission. Episode Resources: Marc Mawhinney | Website Marc Mawhinney | Instagram Marc Mawhinney | Youtube Marc Mawhinney | Podcast Marc Mawhinney | Facebook Group
Join me as I speak with Marc Mawhinney about showing up unapologetically and being true to yourself and your opinions in your messaging. So many new coaches, especially those coming out of corporate environments, tone down their message and their voice because they don't want to ruffle any feathers. The result – they show up bland and boring and as just one more dull face in a sea of coaches.His approach to using his real opinions is simple, when he uses his real voice as part of the message he is intentionally polarizing and draws even more of right-fit clients into his world. Featured on This Show:Click here to find out how to work with meSign up for your free gift.Marc MawhinneyMarc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising)! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his Secret Coach Club. He's been a speaker at events like Social Media Marketing World, frequently makes media appearances, and contributes for Entrepreneur.com. You can learn more about Marc at www.NaturalBornCoaches.com!Website: www.naturalborncoaches.comInstagram: https://www.instagram.com/marcmawhinney
Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising)! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his Secret Coach Club. He's been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. You can learn more about Marc at www.NaturalBornCoaches.com!
Discover the importance of consistency in organic advertising and marketing Learn how to know if you've got that bright shiny object symptom and how you can stop it from taking over your business Find out how you can avoid being a zombie coach and keep your business busy and alive Resources/Links: Want to get your FREE roadmap for success? Click here: https://www.naturalborncoaches.com/ Summary Do you want to know how you can organically gain more online momentum, more opportunities, and more clients without the paid ads and stress? An effective marketing strategy isn't all about investing tons of cash into your ads. The right marketing strategy can come in for free– as simple and easy as that, you just need one more secret right along with you! Marc Mawhinney helps coaches get more clients (without paid advertising). He achieves this with coaching programs, his podcast “Natural Born Coaches”, his Facebook Group “The Coaching Jungle” and his exclusive print newsletter “Secret Coach Club”. Find out what is the secret roadmap for success through the power of organic marketing with the winning and amazing tips that Marc has to share. Check out these episode highlights: 01:35 - Marc's ideal client: It's really coaches that want to get more clients. And there are really five quick criteria. I look for ones who are action-takers, ones that want to make a big impact out there. 02:04 - The problem he helps solve: It's really coaches who want to get more clients, but organically, not necessarily with paid ads. If they don't want to dump a bunch of money into Facebook ads, or whatever. 02:41 - The symptoms of the problem: Well, what I'm seeing is that they aren't obviously getting the clients that they want, or at least consistently, they might get a client here or there. And then there's a drop for a while and there's ups and downs and everything like that. 03:58 - Clients' common mistakes before consulting Marc: So like you said, coaches are addicted to personal development, which makes them great to work with because they're just soaking in as much as they can-- programs videos, or everything they can get their hands on. 05:15 - Marc's Valuable Free Resource (VFR): Want to get your FREE roadmap for success? Click here: https://www.naturalborncoaches.com/ 06:37 - Q: What's my opinion on the whole Prince Harry book saga with the book spare? A: My advice would be to spend less time worrying about the Royals and worrying more about your business and how you're going to get it rolling. Tweetable Takeaways from this Episode: “If you're trying to get from point A to point Z, you need to know how you're getting there. You can't just guess and set off to that destination without a map.” -Marc MawhinneyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to, yet another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Marc Mawhinney. Marc, good day, mate, from Down Under. Welcome, and where are you hanging out? Marc Mawhinney 00:23 I am on the east coast of Canada, New Brunswick. Tom Poland 00:26 East coast-- North, South, West, East. How's the weather right now? It's January 2023. What's happening out there? Marc Mawhinney 00:33 It's very snowy. We had a snow day yesterday. But, overall, it's been a good winter for January in Canada. Tom Poland 00:40 All right, good to hear you haven't frozen! Although, your video has that'll come back. Folks, Marc and I have known each other for many years. He helps coaches get more clients without paid advertising. He achieves this with coaching programs,
Do you have a gift for helping and coaching people? Don't leave it to settle in the dust. You could be opening yourself to a new life of service and financial abundance. Marc Mawhinney helps people like you to get on their feet and be empowered to share their talent for guiding others to success. Tune in to this new episode of The Conscious Marketer podcast — Natural Born Coaching with Marc Mawhinney. Key points covered in this episode: [00:05:20] Have a side business with your podcast. Who are you speaking to? Who do you want to work with, and how will you monetize? Don't overthink the process but also have a plan on the backend. [00:08:25] Grow your Facebook group with consistency. Show up every day online. Talk about it on your podcast and email list like your newborn child. [00:11:14] Answer these questions to get clients. Who do you help? How do you help them? Where do you connect with them? You should also master your barbecue pitch and be able to talk about what you do concisely. [00:16:48] AI won't replace human writers. Although it helps get scripts and copies written efficiently, the human touch is still needed for personality and to stand out in the competitive market. [00:19:58] Don't be distracted by the shiny objects. Remember when Clubhouse was a thing? Stick to what you love doing and what works. [00:25:14] Do something unique. Hardcopy newsletters are a rarity. Marc Mawhinney chooses to do it as a form of Marketing that keeps him ahead of everyone. --------------- Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising)! He achieves this with his coaching programs: the popular Natural Born Coaches podcast, his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club. He's been a speaker at events like Social Media Marketing World, Entrepreneur City Live, and the TP3X conference. He frequently makes media appearances and contributes to online publications like Entrepreneur.com. Links: Natural Born Coaches podcast (800+ episodes released since 2014) The Coaching Jungle Facebook group (24,000+ members) Secret Coach Club hard copy newsletter (since March 2017) Website: www.NaturalBornCoaches.com Do you have a product or service that benefits coaches and want to get it out in front of an audience of about 100,000 coaches? Check this out!
Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising)! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club.He's been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. You can learn more about Marc at www.NaturalBornCoaches.comSOCIAL: Twitter: https://twitter.com/iamdesmonddixon LinkedIn: https://www.linkedin.com/company/campfire-capitalism/?viewAsMember=true Facebook: https://www.facebook.com/Campfire-Capitalism-103501098870849 Instagram: https://www.instagram.com/campfirecapitalism/ Support on Patreon: https://www.patreon.com/campfirecapitalism
Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising)! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club. He's been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. You can learn more about Marc at www.NaturalBornCoaches.com. Listen in to discover: How to become a consistent action-taker to grow your business (even if you sometimes struggle to take action) An easy way to overcome setbacks that keeps you on track and making progress How to overcome that wall of resistance so you can take those important action steps that will bring in more clients and more revenue Marc's daily journaling routine that helps to keep his mindset focused on growing his business How to identify and prioritise the key tasks to work on so they get done every day Why mindset is so important to having all the success you want How to keep yourself disciplined and motivated even when you're procrastinating in your business Marc's Top Tip to grow and engage your Facebook Group Find out more about Marc at www.NaturalBornCoaches.com and SecretCoachClub.com Want to know how to boost your profits without working harder? Get Profit Maximizer Scorecard: https://www.profitmaxscorecard.com/
Join Pete as he speaks with Marc Mawhinney, a lifelong entrepreneur and expert in helping coaches grow their businesses without relying on paid advertising. Marc shares his wealth of knowledge and experience as the host of the daily podcast "Natural Born Coaches" and as the author of the exclusive print newsletter "Secret Coaches Club." Don't miss this opportunity to learn from the best in the industry and discover how you can get more clients for your coaching business!
In today's episode, we speak to the Marketing and Business Development Manager of Crowdspring, Jason Byer. He talks about the importance of good personal branding, learning the ropes of marketing, and how he used the same strategies to be where he is today. Jason Byer is the marketing and partnerships manager for Crowdspring, a Chicago-based branding company that helps businesses, agencies, and non-profits of any size start, run and grow their business through great design and naming. Crowdspring dramatically simplifies the design process by handling the complexity so that you can focus on getting great results. Crowdspring started to address a fundamental problem with the design process, most clients had little choice, and most designers had few opportunities to find clients. Jason is the oldest of 7 children. He was raised and attended school in Florida but realized he needed to feel a change of seasons, so he moved to Chicago. He's equally comfortable reading The Game of Thrones and Dostoyevsky while training for triathlons and endurance races and brewing beer. He authored Get the Job: How to Use Personal Branding to Jump-Start a Career and Dominate the Competition. Learn more about Jason and Crowdspring: Website: https://www.crowdspring.com/ https://www.crowdspring.com/brand-identity-grader/ Email: jason@crowdspring.com LinkedIn: https://www.linkedin.com/in/jasonbyer/ ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email Website
Meet Marc Mawhinney - The Simple Way to Build a Thriving Business Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising)! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club. He's been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. You can learn more about Marc at www.NaturalBornCoaches.com! Virginia and Marc Talk About Starting his business on a shoestring How to rely on your network in the dark times Key mistakes coaches make that thwart success 3 Pillar strategy for attracting clients Curating your social media group Smart Stuff From This Episode: Failure Isn't final - root for the underdog Practice putting your content out on a consistent basis Don't overcomplicate things! If you aren't making an offer, you are not serving your audience Contact Marc Website: www.NaturalBornCoaches.com Email: Marc@NaturalBornCoaches.com Marc wants to meet A Stan Lee Collaborator
Today we are joined by a Growth Strategist, Executive Coach, and High-Performance Advisor, Amy Birks, as we talk about how she helps companies optimize for their growth. She also talks about the highs and lows she experienced in her personal and business life. Amy Birks can see the future. No, she doesn't use a crystal ball or some time-travel device. Amy was born with the ability to see the biggest, brightest, most vibrant potential in everyone and everything she encounters. She combines that superpower with her GPS-Brain to help purpose-driven brands and founders create simple strategies and business models that let them scale their impact and revenue without sacrificing the things that matter to them. For example, profitability, time, and freedom. In addition, she is the author of the international best-seller, The Hustle-Free Business; Amy literally wrote the book on how to make marketing and business development fun, easy, and impactful. Often referred to as a “master connector,” Amy's 10 years of corporate strategy and project management experience make her the purposeful founder's secret weapon for scaling without sacrifice. Get in touch with Amy: Website: https://www.amybirks.com/ LinkedIn: https://www.linkedin.com/in/strategyninja/ Join her Epic Experiment: https://patreon.com/epicexperiment ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email Website
Today we talk with Sales Page Copywriter, Launch Strategist, and Owner of Sarah Design Agency, Sarah Guilliot. We talk about her business success and challenges and how she keeps her business thriving from side hustle to now doing it full-time. She also shares how she helps solopreneurs through her courses, programs, and membership subscriptions. Sarah Guilliot (also goes by “Sarah G”) is a Sales Page Designer with 20 years of experience in UX Design and Art Direction. She's designed sales pages, site architecture, purchase experiences, and advertising on multi-million dollar campaigns and websites such as T-Mobile, Microsoft, and GoDaddy. She currently runs www.sarahdesign.com, a design agency creating conversion-focused sales pages/funnels, branding, and website design for established coaches and course creators. Her agency provides everything you need, from strategy to copy and design and even coaching. Learn more about Sarah at: Website: https://www.sarahdesign.com/ LinkedIn: https://www.linkedin.com/in/sarahdesign/ IG: https://www.instagram.com/sarahdesignagency/ YT: https://www.youtube.com/c/SarahDesign ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email Website
We are joined today by the CEO of Alpha Inbound, Nigel Thomas. We talk about his early beginnings in business, the challenges he faced while starting it, and what it feels like for him as the CEO to see it grow exponentially from year to year. He shares a very valuable insight on hiring people and when exactly to start networking for talents. If you're a start-up or part of a hiring team, this is definitely something you don't want to miss. Nigel Thomas is the CEO of Alpha Inbound. Having previously built a 7 figure agency and consulted many 7 and 8-figure DTC brands on their marketing strategy, Nigel knows what it takes to implement complex paid social campaigns at scale. Learn more about Nigel at: Website: https://www.alphainbound.com/ LinkedIn: https://www.linkedin.com/in/nigelthomas-ai/ Listen to their podcast: https://ecomalphaspodcast.buzzsprout.com/share ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email Website
Selling coaching online is a double-edged sword. On one hand, you can find tens of thousands of your ideal clients in seconds thanks to social media. On the other hand, social media giants spend billions of dollars each year, devising ways to keep you addicted to their platforms. Which is a curse when you've got a business to run! But today's guest, Marc Mawhinney—owner of the Coaching Jungle Facebook group & host of the Natural Born Coaches podcast—has cracked the code of selling online without becoming addicted to social media. In this episode, you'll discover how to effortlessly get clients online — without wasting all your time and energy on social media. Listen now! Show highlights include: How to read 100 high-value books a year (while still having enough time for your business and family) (4:29) A powerful daily email strategy for turning a disengaged audience into a horde of email junkies (who practically beg for you to sell to them again) (8:26) The “Big 3” marketing pillars of a stable and highly profitable coaching business (10:48) Why enjoying a cold drink on a sunny afternoon helps you earn piles of money (even if you skip work) (13:03) How to guard yourself against social media addiction with the “drive by posting” method (14:15) If you found a golden nugget of wisdom in this episode, share it on social media with the hashtag #ResultsLeaderFM to help spread the word. If you'd like to connect with Marc, here's where you'll find him online: https://www.facebook.com/groups/TheCoachingJungle www.NaturalBornCoaches.com
We are joined today by Coach and the Owner of Beyond Coaching, Genie Love, to talk all about her business and her journey of teaching and coaching adults with ADHD and Autism to manage their lives through her individualized programs. Genie Love has been trying to figure out how to stay focused and attentive, decrease procrastination, manage “to-do” lists, and get things done her entire adult life. She knows firsthand what it's like to be a disorganized mess and is excited about the current neurodiversity movement. Adults, both diagnosed and self-identified as having ADD, ADHD, and/or Autism, want to better understand themselves and learn how to manage their own lives. Through 20 years of teaching Special Education high school students, Genie developed strategies that translate well to coaching adults who struggle with Executive Functions (and other areas of their lives). Each of her clients receives an individualized approach to managing their specific Executive Function needs in order to meet their professional and personal goals. She loves learning about her client's passions and goals and working together to make productive changes in their lives. Genie Love holds an MS degree in Educational Leadership, a BS in Physical Therapy, and is licensed in Special Education. She has been a Special Education teacher for 20 years, working with students with ADD, ADHD, and Autism. Connect with Genie at: Website: https://genielove.coach/ LinkedIn: https://www.linkedin.com/in/genie-love-4b13451b8/ ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email Website
In this episode, we are joined by Business and Prosperity Coach and the Founder and President of Energetic Solutions, Sheevaun Moran, to talk about how she started her business and the challenges that came with it. She also shares how she helps entrepreneurs, CEOs, and leaders find the alignment they need to grow their businesses. Sheevaun Moran is a business advisor, master coach, quantum energy thought leader and Energetic Solutions founder. She uses business principles with energetic techniques to help more than 25,000 entrepreneurs, CEOs and leaders bring instant focus and shifts to clarity, purpose, and profits. Learn more about Sheevaun and what she does at: Website: https://sheevaunmoran.com/ LinkedIn: https://www.linkedin.com/in/sheevaunmoran/ FB: https://www.facebook.com/sheevaunmoran YT: https://www.youtube.com/channel/UCptNobvIGY8V3T-90KqmvfA Twitter: https://twitter.com/sheevaun Check out her programs: https://sheevaunmoran.com/# ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email Website
In today's episode, we are joined by Coach, Strategist, and Speaker, Katie McManus, to talk all about her business and how she grew it exponentially. She also shares her story, starting from her bad relationship with money, hitting rock bottom, and finally climbing to the top. Katie's motto is "stop being a weenie" - which speaks perfectly to her belief that anything can be accomplished with a little bravery. Mission-Driven Entrepreneurs coach with Katie to get out of overwhelmed and into a plan that actually fits. Because they've tried all the other business coaching programs, up to now - nothing's worked. Katie's a straightforward business strategist and coach who believes in empowered decision-making over waiting for motivation to strike. With a background in B2C and B2B sales, Katie was trained in Executive Business Coaching and Leadership Development at the Co-Active Training Institute in San Rafael, California. She's a CPCC (Certified Professional Co-Active Coach) and an ACC (Associate Certified Coach) with the International Coaching Federation. She loves traveling, her goofy dog Luna, and celebrating clients' wins with good champagne. Learn more about Katie at: Website: https://www.katiemcmanus.com/ LinkedIn: https://www.linkedin.com/in/katiemcmanusleadership/ FB: https://www.facebook.com/katie.mcmanus.leadership IG: https://www.instagram.com/katie.the.coach/ Join her Build Your Own Business program: https://byob.katiemcmanus.com/ ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email Website
Today we are joined by the CEO and Founder of ATMTogether, Paul Alex, to talk about his business, how he started, and his journey from being a 9-5er to being the entrepreneur he is today. He also shares the successes and challenges he's had throughout the years. Paul Alex is a former law enforcement officer turned entrepreneur. He has experience in sales and digital marketing. He founded ATMTogether.com Automation Services to help clients establish their first ATM locations. The company has helped educate an excess of over 29,000 aspiring entrepreneurs nationwide regarding the ATM industry and currently has over 1,000 clients enrolled in their ATM Automation program. Connect with Paul at: Website: https://www.atmtogether.com/ Facebook: https://www.facebook.com/groups/289333989110857 Email: Paul@atmtogether.com ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email Website
I'm so happy to welcome back today's guest to Natural Born Coaches! Mimika Cooney is a faith-focused business and mindset coach whose goal is to give you tools to push past the mental blocks and glass ceilings holding you back from clarity and the life and business of your dreams. Mimika has developed a system that trains you to live a successful life without the personal sacrifice or suffering burnout, and in this episode, you'll also hear about her own personal journey to get to where she is today. So, let's get ready to master your mind, coaches!
Today I'm doing something that I have not done in almost 8 years of hosting Natural Born Coaches, and that is releasing a “Best Of” episode to highlight one of our most downloaded episodes ever! Steve Chandler is no stranger to a lot of coaches who listen to this show, as he's known as “The Godfather of Coaching” and is the author of a ton of amazing books for coaches. I've had Steve on the podcast twice before, and in this episode which originally aired in November 2020, Steve shares his thoughts on the forgotten art of relationship-building. If you didn't catch it the first time around, or you want to get a refresher, this episode is a good one for all coaches to listen to, no matter where you are in your journey!