Scale With Soul

In this episode, Carla and Marissa talk about the good and the bad of affiliate programs and what you need to know if you consider this strategy.HIGHLIGHTS:How affiliate programs work and the different options you have to work withTips for maximizing revenue during an affiliate launchWhy affiliate models don't always workWhat has worked for Carla with many trials using affiliate models in her business.RESOURCES:DM us with any questions you have!@marissaliesen@carlabiesinger

In this episode, Carla and Marissa talk about the realities of making money with a retreat and recap the financials from the recent Thrive Retreat.HIGHLIGHTS:The financial model options for a retreatWays to increase revenue and profit marginWhat we would keep and what we would changeA peek behind the curtain of the Thrive Retreat financialsRESOURCES:Want to be part of our next retreat? Send us a DM on Instagram and we'll add you to the waitlist.@marissaliesen@carlabiesinger

In this episode, Marissa and Carla unpack the learnings and insights from their recent Thrive Retreat. Tune in if you're considering hosting your own retreat, or if you're simply curious on what we did (and what we'd do differently next time).HIGHLIGHTS:The agenda: how to structure your retreat to create connection, value, and breakthroughsThe venues: how to find the right venue(s) and safe costs when planning your retreatThe content: what worked well - and what we'll do differently next timeThe attendees: how to attract the right clients for your live eventsRESOURCES:Want to be part of our next retreat? Send us a DM on Instagram and we'll add you to the waitlist.@marissaliesen@carlabiesinger

In this episode, Carla and Marissa talk about Revenue vs. Profit, what actually matters and how to get really intimate with your numbers.HIGHLIGHTS:How to think about revenue vs. profit (and which is more important!)Get intimate with your numbers - Do Annual, Quarterly and Monthly forecasting using an Operating Budget (see the resources for a template and tutorial!)Why you should look at your actuals each and every monthSetting a Money Date is both a fun and useful way to stay connected to your numbers and make smart choices!RESOURCES + LINKS:You can access Marissa's Operating Budget template hereYou can access a Loom Overview of how to use the template hereFOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

In this episode, Marissa and Carla talk about designing a business around the life you actually want to live and how to make sure you're staying true to your needs when you develop your business strategies.HIGHLIGHTS:Marissa's aha moments as she wraps up the beta round of her Ignite programWhy it's so important to be very aware of the decisions you're making day-to-day - even the little ones! They end up in the future version of youHow to consider product/lifestyle alignment when you're designing your programsBe sure you always ask your clients and customers what their experiences and breakthroughs have been working with you.RESOURCES + LINKS:Interested in Marissa's Ignite program? DM her “Ignite Podcast” at @marissaliesenFOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

In this episode, Marissa and Carla talk about the “final push” when it comes to launching - in this case their final push for their live event Thrive.HIGHLIGHTS:The importance of social proof - and how to share new sign-ups to gain momentumThe nr 1 strategy to get “emotional buyers” off the fenceThe power of community & letting your clients do the selling for youTapping into local networks and making offline connectionsRESOURCES + LINKS:⏰ LAST CHANCE: Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatFOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

In this episode, Carla is sharing a breakthrough she had from her last coaching call - tune in for high-level marketing strategy and learn how to market to the RIGHT people in your audience.HIGHLIGHTS:The 5 stages of awareness in marketing: what they are and why they're so importantWhy sales and launches can feel so HARD - and how to turn that aroundHow to create offers that will fly off the shelvesCarla's marketing plan for the next 6-12 monthsRESOURCES + LINKS:Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatThe 5 Stages Of Awareness:The concept of the "5 Stages of Awareness" in marketing, introduced by Eugene Schwartz in his book Breakthrough Advertising, is a framework that helps marketers understand the different levels of awareness that potential customers may have about a product or service. By recognizing these stages, marketers can tailor their messaging to meet the needs and concerns of their audience more effectively. Here's a summary of each stage:Unaware: Description: At this stage, the customer is not aware of the product, the problem it solves, or even the problem itself.Marketing Strategy: The focus is on raising awareness about the problem or need. Educational content and broad, problem-oriented messaging are key.Problem Aware: Description: The customer is aware that they have a problem but is not aware of any solutions.Marketing Strategy: Messaging should highlight the problem and introduce the product as a potential solution. Emphasis on the pain points and the consequences of not addressing the problem can be effective.Solution Aware: Description: The customer knows about the solutions available but may not be aware of your specific product.Marketing Strategy: Differentiation becomes important here. Marketers should focus on why their product is the best choice among the available solutions. This includes showcasing unique features, benefits, or advantages.Product Aware: Description: The customer knows about your product but may not be sure if it's right for them.Marketing Strategy: The focus is on convincing the customer that your product is the best fit for their needs. This can involve addressing specific concerns, providing testimonials, and offering trials or guarantees.Most Aware: Description: The customer knows about your product and is ready to make a purchase or is very close to it.Marketing Strategy: The goal here is to make the final push for conversion. This could include limited-time offers, discounts, or simply a clear and easy call-to-action to make the purchase process straightforward.Understanding these stages helps in crafting targeted marketing messages that address the specific mindset and needs of potential customers at each point in their journey.FOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

In this juicy episode, Marissa and Carla talk all things dating, and the reality of attracting high-value men - especially for entrepreneurial, high-value women!HIGHLIGHTS:The “downside” of being a financially independent woman - and what that means for dating & relationshipsEarly stages of dating and money: should you talk about your finances?The No-Nos of Dating as an Entrepreneur: Red flags to look out for when dating and what to steer clear ofMoney & investment insights from our exesRESOURCES + LINKS:Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatFOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

In this episode, Marissa shares vulnerably that she's having some motivation struggles with content creation & she and Carla talk about the realities of the motivation roller coaster of an entrepreneur and how to address keeping content creation going despite the creative slump.HIGHLIGHTS:The reality of the motivation roller coaster when you're running your business - and tips to overcome the low timesHow to successfully set realistic goals and habits that will keep momentum goingWhen to take motivation as a cue to delegate something in your businessHacks to make content creation easierRESOURCES + LINKS:Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatFOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

In this episode, Marissa and Carla talk about finding community as an online entrepreneur and what to do when you “outgrow” the people around youHIGHLIGHTS:The reality of “leaving people behind” as you continue your personal growth journey as an entrepreneurHow your fears of abandonment and getting judged may be keeping you from going after what you REALLY wantFinding your community: online vs offline (and what we've done to build ours)How to use Instagram to connect with people you want to be friends with (and succeed!)RESOURCES + LINKS:Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatFOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

In this episode, Marissa and Carla talk about selling through webinars and Carla shares her experience of what's worked well for her in the past (and some hacks!).HIGHLIGHTS:What you need to consider when you're doing a live webinarHow to balance the right amount of value without providing too much (so they don't actually buy your offer!)Tricks of the trade for getting better engagement from your audienceHow Carla grew her business using webinars as the primary sales vehicleRESOURCES + LINKS:Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatFOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

In this episode, Marissa and Carla share about the “$10k in 10 Days Challenge” they recently ran inside their Scale with Soul MastermindHIGHLIGHTS:Rachel Roger's $10k in 10 Days ChallengeHow to use and set goals to 10x your resultsSetting SMART goals that will build trust in yourself as an entrepreneurThe best (and most fun) way to create momentum and more salesSales psychology and celebrating your goalsRESOURCES + LINKS:Early Bird Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatFOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

In this episode, Carla asks Marissa what it was like to start her entrepreneurial journey and how she was able to make 6 figures in 6 months.HIGHLIGHTS:What specifically to focus on when you're first starting your businessWhat matters and what really doesn'tInvesting in yourself - why this matters (and how to approach it)How our mind plays tricks on usWhy the people you surround yourself with can make all the difference (& how to do this right!)RESOURCES + LINKS:Early Bird Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatMarissa's Ignite program for new coaches, consultants and course creators starting on their journey to multiple 6 figureshttps://marissaliesen.mykajabi.com/ignite-sales-pageFOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

In this episode, Marissa and Carla share their habits and rituals for creating success in their businesses.HIGHLIGHTS:Why morning routines aren't for everyoneThe tools and practices we use to stay in flow (they might surprise you)The ONE resource that led to Carla's most profitable month ever (and it's free)A (free) challenge you don't want to missRESOURCES + LINKS:Early Bird Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatDeepak Chopra's 21 Day Abundance Meditation: https://open.spotify.com/show/0LtsgWkOpLdYR7wK0senTX?si=w60O0jr4RP2X1zZsRQrX3gFOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

In this episode, we talk about the power of what happens when you get into high-level group containers and Carla reflects on the era where she went from $1,200/mo to $100K/yr to $500K/yr to surpassing $1MM/yr.HIGHLIGHTS:The power of being around ambitious people & how it impacts your thoughts and actionsWhat accountability will do to change your resultsMastermind breakdown - what works well and what doesn'tCarla's personal journey from barely scraping by to abundance - and how her Mastermind played a key part in thatRESOURCES + LINKS:Join The Mastermind Experience (June 25th)! https://carlabiesinger.thrivecart.com/the-mastermind-experience/During this hour you'll be put into a group of 3-5 women and have an opportunity to:Share a question/challenge you're currently experiencing in your businessReceive feedback, input, and suggestions from other women entrepreneursBrainstorm or validate an idea you're been thinking aboutGet out of analysis/paralysis and into ACTIONConnect with other inspiring women entrepreneurs (not guaranteed but you may meet a future friend, business partner, or even client)Early Bird Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatFOLLOW us on IG & we're happy to answer any and all retreat questions!@marissaliesen@carlabiesinger

In this episode Marissa supports Carla as she's sharing the behind the scenes of what it's like when you're funnel is NOT working.HIGHLIGHTS:The mindset work that will shift you out of fear - even when it looks like nothing's workingFB ads + the stock market: what you need to know & how to prepare yourself for “dips”Chasing shiny goals vs creating what you actually desireAn overlooked tool for getting out of negative thought spiralsRESOURCES + LINKS:Join our 3-Day Business Retreat in Lisbon, Portugal (September 11 - 13).Early Bird Pricing is available until July 8th: https://www.elevatetoscale.com/thrive-retreatFOLLOW us on IG!@marissaliesen@carlabiesinger

In this episode, Marissa and Carla break down all things RETREATS!! Especially for entrepreneurs. What makes a good one, what makes a bad one, and how to create your retreat business model.HIGHLIGHTS:Our powerful experiences attending retreats…and what happened nextWhat makes an awesome retreat and what to avoidThe business model & sales tactics to use if you want to host your own retreatThe absolute magic that happens when you get in the energy of other people with growth mindsetsRESOURCES + LINKS:Join our THRIVE Retreat in Lisbon in September 2024! Magic, Masterminding, and setting you up to end 2024 with your best quarter yet! Learn More here: https://www.elevatetoscale.com/thrive-retreatFOLLOW us on IG & we're happy to answer any and all retreat questions!@marissaliesen@carlabiesinger

In this episode, Marissa and Carla talk about Carla's new email strategy (& whether or not it's working to drive engagement and sales!)HIGHLIGHTS:What did increasing the amount of value emails do for Carla's metricsWhat to consider if you want to delegate your email creationCreative ways to pay for outsourcing content creationTips for monetizing through email WITHOUT “launching”RESOURCES + LINKS:Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to scale your business with the goal of creating more income but also more FREEDOM to enjoy that income boost!FOLLOW us on IG!@marissaliesen@carlabiesinger

In this episode, Marissa and Carla talk all things Instagram, Reels, and content creation.HIGHLIGHTS:The BTS of Carla's May Reels challenge: the goal, how it was set up, and what Carla regrets about doing it this wayThe backend funnel, and how Carla is using monetizing the challenge (even though it's free)The number 1 rule about creating content to promote your paid offersReels vs Carousel posts - should you be doing both?RESOURCES + LINKS:Check out Manychat to start automating your lead gen on InstagramCheck out the May Reels challenge here.Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to uplevel your gameFOLLOW us on IG!@marissaliesen@carlabiesinger

In this Episode, Carla is analyzing Marissa's Instagram Reels to help her increase her reach and views.Tune in to learn:The 3 “non-negotiables” for ANY ReelReel aesthetics: what's working and how to create your Reels in 3 simple stepsHooks vs Content: what comes first and how to optimize your creation processCarla's number 1 Reel tip for increasing your engagement (and reach)2 easy and effective ways to leverage other peoples' audience & drive traffic to your funnelRESOURCES + LINKS:Check out Carla's Funnel & Thank you page: go.carlabiesinger.com/instagramFOLLOW on IG:@marissaliesen@carlabiesinger

In this episode, Marissa and Carla talk all things evergreen funnels and how to set up a system that can make you millions.HIGHLIGHTS:What a weekend of unplugging can do for you & massive breakthroughsHow to know if and when you should make tweaks to your launch funnelSmall tweaks to your funnel can make a big impactDriving traffic with both organic & adsWhat a good webinar conversion looks likeLaunch models vs. evergreen modelsRESOURCES & LINKS:WHAT YOU SHOULD KNOW:We are considering running a retreat this September in Lisbon…if this sounds interesting to you, drop one of us a DM below!FOLLOW on IG:@marissaliesen@carlabiesinger

In this episode, Marissa helps Carla talk about scaling Carla's Passive Income Accelerator program and map out her Instagram content pillars and strategy to market it.HIGHLIGHTS:Instagram trends vs marketing your offers in a way that feels authentic to youHow to structure your program (and pricing) to fit your lifestyleStrategies to turn a close proximity program into a DIY courseHow to let go of your fear of underdelivering as you're starting to serve more clientsRESOURCES + LINKS:Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to uplevel your gameFOLLOW on IG:@marissaliesen@carlabiesinger

In this episode, Marissa and Carla chat about how to increase your income with passive income strategies (that don't require so much of you!), tactics for marketing these types of products so that it does stay passive, and the right and wrong for how to incorporate a webinar into your marketing funnel.HIGHLIGHTS:Passive income strategies to infuse into your overall business model & offer planThe 3 things to focus on in marketing when you want it to require less of youFunnel strategies to consider depending on the price of your productWhy less is more when it comes to passive incomeStrategies for selling through webinarsRESOURCES + LINKS:Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to uplevel your gameFOLLOW us on IG!@marissaliesen@carlabiesinger

In this episode, Marissa and Carla chat about how and when to outsource support in her business and strategies for ensuring you are focusing your time and energy on the most impactful areas (for both business and life!)HIGHLIGHTS:How to know what you should outsource in your business and what you should do yourself.An exercise to help you determine your capacity against your offers and where and when you need to bring in support.How to identify where you should be focusing your time based on what you like doing, what you are good at doing, and what are the biggest needle-movers.How to look at revenue growth in a delegation model.RESOURCES + LINKS:Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to uplevel your gameGet the FREE A-Team Support BundleInterview best practices10 ways to find candidatesPlug and play job ads, test projects and interview questions for: VA, Copywriter, Designer, Funnel expertGPT prompt for building your own job adsFOLLOW on IG:@marissaliesen@carlabiesinger

Welcome to the second season of the Scale With Soul Podcast!Tune in to meet business coach Marissa Liesen and learn what got her started on her entrepreneurial journey and why she feels so passionate about helping other entrepreneurs scale their businesses in alignment - and most importantly with freedom, joy, and impact at the forefront.FOLLOW:@marissaliesen@carlabiesinger

There's no doubt that the coaching/online course industry has shifted BIG times in 2023.Many business owners struggled with sales - even some of the big names in the industry saw record-breaking dibs in $$$.How is this going to develop in 2024?Tune in and discover the 5 trends Annika and Carla are forecasting for 2024:what's shiftingwhat customers want MORE ofwhat's no longer working…and so much more!Get Carla's 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/Get Annika's free personalised plan for attracting your soul-aligned clients:  https://www.annikaburke.com/soul-clients-quiz/

 In this episode, Annika coaches Carla to look back at the highs and lows of 2023. She considers what shifts she made in her business, what worked well, and where she could have done things differently.Carla's guiding word for the year was to “SERVE” - and she looks at how well she achieved that.The reflections that you will learn about in this episode include: - The importance of connection in client delivery, and how this can boost your satisfaction and impact - What to think about when making a big investment in a Mastermind - How to move through periods of lower sales and create financial stability in your business We can't wait to dive into 2024 and create an even bigger impact. Watch Carla's free 6-figure funnel training: https://go.carlabiesinger.com/6/

In this episode, Carla is planning a series of in-person VIP coaching days for women who want to create passive income in their businesses. On today's call Annika and Carla work through:What the client result will be, and what type of content to includeWhat the ‘vibe' of the events will be and how do we want the clients to feelHow to get the right balance of profitability and client experienceYou'll learn the key things to think through if you are planning your in-person event!To find out more about Carla's VIP days drop her a DM on Instagram with the word “VIP” and she will share the latest plans!

In this episode, Annika and Carla share what they've been doing in their businesses to decrease costs and increase profitability.Tune in to learn:Why it may be time for a Teck stock takeWhat roles we‘re investing in in our teamsWhy “scaling” isn't necessarily about hitting 6- or 7-figuresAnd so much more!Check out Thrivecart (payment processor + course hosting platform): Thrivecart: https://carla-biesinger--checkout.thrivecart.com/thrivecart-standard-account/Get on the waitlist for the Scale With Soul Mastermind: https://airtable.com/appz0efmzToZ5VYUZ/shrjnSBI2CIS0hv4U

This week Annika is in the middle of launching a brand new offering and she's looking at how best to convert the 1000 people in the funnel into dreamy clients. Carla offers some great launch strategies which include:Keep track of who is ‘clicking through' so you can target the most engaged leadsReaching out to the hottest leads in the Instagram DMs and getting to know themOffering sales calls to people who needs that little bit of extra supportWe also discuss a strategy for turning the free masterclass into a “low-value offer” funnel that brings in new clients to the programme.To find out more about Annika's coaching programmes for spiritual women check out The Asherah Centre and download our free guide on Sacred Feminine Living:https://asherahcentre.com/sacred-feminine-101/

In this episode, Annika helps Carla create a game plan for how to increase her conversions from her Passive Income Accelerator funnel.Tune in to learn:What you should be paying attention to BEFORE making any changes to your funnelThe easiest way to tweak an automated webinar funnel (that doesn't require you to redo your webinar)Whether you should mention the price of a high ticket offer on the webinar (or in the sales call)How to combine paid and organic marketing strategies to generate leads and webinar registrationsWant to check out the webinar we're talking about?Register for free here: https://go.carlabiesinger.com/6/or check out The Passive Income Accelerator here: https://go.carlabiesinger.com/pia-3997/

This week Annika is coaching Carla on how she can get into more of a flow in her content creation - and use less energy creating new social media posts.In this episode you'll learn:How you can use 'retargeting ads' to show your best content to new leads - removing the need to constantly create new materialThe categories you need to have in your ‘content framework' so you are never stuck on what to postWhy hiring a copywriter might be the next step for you to step into the role of CEO of your businessYou'll also discover how a DM assistant can help create a pipeline of new leads for you.If you would like more support from Annika on growing your business, check out her free Sacred Business Training:https://annikaburke.com/soulpreneur/you'll discover a soulful blend of energetics and strategy to build a thriving spiritual business that delivers consistent £5-10k sales months.Want to scale your business in 2024? Get on the waitlist for the Scale with Soul Mastermind:https://airtable.com/appz0efmzToZ5VYUZ/shrjnSBI2CIS0hv4U

In this episode, Carla coaches Annika on her upcoming launch of Sacred Growth. Tune in to learn:How to structure different bonuses in order to increase conversions and cash flowLaunch email strategy: how many emails should you send to achieve your launch goals?Email best practices and content ideas for higher sign-upsWant to scale your business in 2024? Get on the waitlist for the Scale with Soul Mastermind:https://airtable.com/appz0efmzToZ5VYUZ/shrjnSBI2CIS0hv4UGet Carla's FREE training on how to create $10k months through online courses:https://go.carlabiesinger.com/6/Get Annika's free personalized plan for attracting your soul-aligned clients:  https://www.annikaburke.com/soul-clients-quiz/

Ever wanted to launch a high-ticket coaching offer? Want to give clients a powerful VIP experience?In this episode, you'll get the behind-the-scenes scoop on how Carla and Annika plan their Mastermind and luxury retreat.You'll find out how they:Agree on the client experience they want to create (a yummy one!)Plan out the timelines for the program and launchDesign a light-touch marketing strategy for their most VIP clientsAre you interested in going deep with Annika and Carla at their retreat?Want to scale your business in 2024? Get on the waitlist for the Scale with Soul Mastermind:https://airtable.com/appz0efmzToZ5VYUZ/shrjnSBI2CIS0hv4U

In this episode, Carla coaches Annika on how to scale her existing webinar funnel.Currently, Annika is testing a mix of live and automated webinars and is offering sales calls. Tune in to learn: - Whether (and at what price point) you *should* be offering sales calls - How to structure a webinar if you want to pitch and sell directly in the training (instead of offering sales calls) - What's working TODAY (live vs automated webinars) - How to scale your course/program webinar funnel without YOU becoming the bottleneckWant to scale your business in 2024? Get on the waitlist for the Scale with Soul Mastermind: https://airtable.com/appz0efmzToZ5VYUZ/shrjnSBI2CIS0hv4U Get Carla's 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/ Get Annika's free personalized plan for attracting your soul-aligned clients:  https://www.annikaburke.com/soul-clients-quiz/

What is the journey that your customer goes on with you over a longer period of time - from beginner to mastery?In this episode, Annika coaches Carla on her customer pathway - looking at how her clients progress and grow over time through different programs.Tune in to get the inside scoop on:How to create programs for clients at different levels and price pointsWhat kind of support do clients need at different times in their journeyHow to manage multiple funnels inside your business Get Carla's 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/ Get Annika's free personalized plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

 In this episode, Carla and Annika discuss their ideas and plans for a VIP retreat they are designing as part of their upcoming business mastermind. They look at what kind of impact they want to have on their clients and how the retreat could support it. Tune in to find out how to plan your first retreat, looking at logistics, vibe, and the transformation you want to create. Get Carla's 22 FREE strategies for generating your NEXT sale online:https://go.carlabiesinger.com/22-podcast/ Get Annika's free personalized plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

In this episode, Annika and Carla discuss how to potentially evolve Carla's Passive Income Accelerator. After running the program for almost a year, Carla realizes how her IDEAL client may be at a slightly different point than she initially thought and is considering changing the structure of the program to help her clients get better results.You'll learn:What to consider in terms of changing the actual program's content and lengthWhat to change in the “front end” of the funnel to attract “better” leadsHow different ideal clients have different beliefs and how to address them when selling your offerGet Carla's 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/ Get Annika's free personalized plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

What do the next 4 - 6 months of your life look like when you are selling your programs on Evergreen? In this episode Annika coaches Carla to identify the main areas of focus over her autumn and winter season because Carla is running her programs in evergreen format, this means that she's only planning one live launch and one active time of ‘doing sales' for Black Friday. Hear about Carla's strategic priorities - such as creating ‘upsell' and ‘downsell' programs, surveying her audience, and building out her funnel. Get Carla's 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/ Get Annika's free personalized plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

 In this episode, Carla helps Annika come up with a new title and tagline for her webinar. Naming your offers (free or paid) is an extremely important step as you want your ideal client to immediately identify when they land on your landing pages or sales pages - and also repel people who are NOT your ideal clients. Tune in to understand how Annika is fine-tuning her ideal client avatar based on the data she has from her funnel, and how she will tweak it in order to increase watch time and conversions. Get Carla's 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/ Get Annika's free personalized plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

In this episode, Annika and Carla start to map out their new Mastermind programme!A Mastermind is a high-level group coaching programme where participants are supported to reach their next level of success.Carla and Annika get clear on what kind of Mastermind they want to create - and what client transformation they want to aim for. They start to identify their most dreamy ideal clients. They map out the basics of what will be included, the timing, and pricing. To get started with growing your business to six figures, check out Annika's free ABUNDANCE workshop: https://www.annikaburke.com/abundance/ Get Carla's 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/

In this episode, Annika and Carla review the launch of the Scale with Soul Podcast and discuss how to continue to promote it……in a way that's easy and streamlined!You'll learn:How to easily repurpose the weekly episodes into emails and Instagram Stories/Reels postsHow to segment your email list A powerful strategy to generate podcast reviewsWhat DIDN'T work during the initial launch and how to tweak the strategy.Powerful tools you may need:WildMail: Carla's email marketing platform. Get 10% OFF the first year: https://app.wildmail.io/trial?via=carlaRiverside: To record your podcast and create snippets for social media: https://riverside.fm/CastMagic: A powerful AI tool that will turn your podcast recordings into social media posts, emails, etc! https://www.castmagic.io/?via=carla

In this episode, Carla coaches Annika on strategies to grow her new Instagram account for her new business.Learn what's working TODAY in terms of content (posts vs Reels), attracting new followers, and using collaborations to generate traffic and visibility. The doors to Carla's Passive Income Accelerator are now OPEN! Join us here and get $1,500 OFF the full price: https://go.carlabiesinger.com/passive/Got questions about the program? Send me a DM on Instagram @carlabiesinger and let's chat to see if it's the right next step for you.. and you can find out more about Annika's new business at www.asherahcentre.com 

In this episode Annika coaches Carla on how she can create more conversions in her funnel using DM sales. Learn how to create genuine connections with your audience through a DM strategy that never feels sales or sleazy. Get the inside scoop on how to build systems that allow you to capture and track Instagram handles - so you are really getting to know your dream clients. You'll see why sales is a ‘contact sport' - how the more we genuinely connect with our followers, the more we are able to build relationships of trust. Get Carla's 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/Get Annika's free personalized plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

In this episode, Carla coaches Annika on how she can create her high level Priestess Academy by bringing in expert coaches and affiliates.Learn how to recruit the right guest coaches and how to structure their pay in ways that create opportunities for both the creator of the program as well as the guest coach……as well as how to structure affiliate commissions for online courses.Get Carla's 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/Get Annika's free 7-day program for starting your spiritual practice: https://www.annikaburke.com/seven-days-with-your-soul-sign-up/

In this episode, Annika and Carla plan the launch of this podcast!You'll learn how to hack the podcast rankings by leveraging your list, social media, and network.Carla and Annika map out their content plan for the launch looking at how they build excitement and engagement and generate reviews in order to increase their reach. Get Carla's 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/Get Annika's free personalized plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

In this episode, Carla coaches Annika on how to increase her following on Instagram. Annika is using Instagram very successfully in terms of converting followers into paying clients but her growth has plateaued after she pivoted her content and she's now ready to attract new ideal clients.Carla shares different approaches for organic growth and engagement strategies and how Annika could outsource those.They come up with a blueprint that won't just help Annika grow her following but also engage them from the get-go and turn them into email subscribers and leads. Carla also shares a paid strategy for boosting posts and making a return on the money you spend. Tune in and get inspired on how to grow your Instagram account without spending all day on the app. Get Carla's 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/Get Annika's free personalised plan for attracting your soul-aligned clients: https://www.annikaburke.com/soul-clients-quiz/

In this episode, we look at what it means to step into the next version of ourselves. Annika coaches Carla on what she needs to let ‘die' in order for something new to enter.Carla has an incredibly successful Instagram training program, that she's been delivering for several years. But although it's making great money, it no longer feels aligned. In this episode, you'll experience what it feels like to expand into a new vision of what you want to create next. You'll see how sometimes we do need to let go of old identities, even though they may have served us really well in the past. You'll see how growth is a cyclical process where we are constantly releasing the old and creating the new. Get Carla's 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinger.com/22-podcast/Get Annika's free 7-day program for starting your spiritual practice: https://www.annikaburke.com/seven-days-with-your-soul-sign-up/

In this episode, we dive into the process of helping Annika hire her first team member. Annika doubled her income in the past year but is still doing all tasks herself which is keeping her from scaling to the next level.IN THIS EPISODE WE TALK ABOUT:- Where do you start when it comes to hiring your first team member?- How do you make sure you're hiring someone that will add value to your business and create a return on your investment (either by freeing up your time so you can focus on money-generating tasks or by delegating tasks that will directly generate sales)- Which tasks to outsource first? - Whether to invest in training someone from the ground up (and spending less $/hr) or hiring a more expensive but more experienced assistant- How to ensure quality and stay on brand Carla shares powerful exercises to help Annika understand exactly how she's currently spending her time in her business, and which tasks she should hire for.  Download Carla's time-tracking exercise here.Get Annika's free 7-day program for starting your spiritual practice: https://www.annikaburke.com/seven-days-with-your-soul-sign-up/

How do you redefine your dream client as you grow and scale your business?In this episode, we explore the process of redefining your dream client as your business expands and evolves. As we embark on our personal growth journey, our soul-aligned clients naturally evolve alongside us. Initially, our clients may be a few steps behind, but as we uplevel, we attract clients who are further along on their own path.However, transitioning to a new client base can feel like an identity crisis! In this conversation, Annika provides expert coaching to Carla, guiding her through the exploration of who she truly desires to serve in the next phase of her business journey.Together, they embark on the creation of a brand new client avatar, leveraging Carla's recent personal story of moving from six to seven figures. They uncover the challenges Carla overcame during her own transformation and use them as a foundation to identify the problems her new dream clients might be facing. With Annika's guidance, Carla gains clarity on how she can best support and empower her new clients to overcome these challenges.Tune in to gain valuable insights and actionable strategies for redefining your dream client and aligning your business with your evolving vision.   Get Carla's ultimate CASH INJECTION Cheat Sheet and access 22 (free) strategies to generate your next sale online here.

How do you manage to successfully sell multiple offers when you have more than one “ideal client avatar” in your audience?In this episode, Carla and Annika tackle the challenge Annika faces of having two signature offers - for two different types of clients, as well as two different types of offers (low-ticket vs high-ticket).IN THIS EPISODE WE TALK ABOUT:Profitability vs alignment - which type of client do you actually want to work with vs what happens when you're just chasing the $$$How to create a strategic roadmap, from pre-selling your offer to a profitable launch and then turning it evergreen.A simple framework that will allow your audience to understand clearly which offer is for them and help them self-select How to use Instagram captions, stories, and DMs to seed your offers, and generate leads and sales conversations without feeling sales-yStrategies to increase membership conversionsUsing the “gym membership strategy” when marketing lower-ticket offers