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7 episodes with Mark Read
8 episodes with Mark Read
3 episodes with Mark Read
3 episodes with Mark Read
3 episodes with Mark Read
3 episodes with Mark Read
2 episodes with Mark Read
2 episodes with Mark Read
2 episodes with Mark Read
Holding company solutions are on the rise, particularly for large clients whose spend is in the £100 millions. Publicis Flame is the latest to ignite, created after Santander appointed Publicis Groupe to its global creative and media business. Ongoing pitches include Natwest which is also looking for a single holding company to take on its media and creative business.Holding companies have been expanding their offerings across creative, media, tech and data to service client needs, but do these solutions really work? And what becomes of the individual agency brands when amalgamated into one solution? Campaign's journalists gather in the studio to discuss.This episode features editor-in-chief Gideon Spanier, creativity and culture editor Alessandra Scotto di Santolo and media editor Beau Jackson. It is hosted by tech editor Lucy Shelley.Further reading:Santander on its shift to one global agency, why it picked Publicis and how ‘data is key'Will more agencies move to a holding company solution for their biggest clients?Pfizer moves creative from IPG to Publicis after just 10 monthsWPP's Mark Read on client demand for AI and fewer agency partnersWPP triumphs over Publicis Groupe to win Centrica's integrated reviewBritish Gas turns up the heat with media, creative and below-the-line reviewBritish Gas appoints media and creative agenciesWPP wins majority of $4 billion Coca-Cola businessThe $100m question for agencies Hosted on Acast. See acast.com/privacy for more information.
As we approach Covid's five year anniversary, much has changed about the world of work and where we do it.After WPP's chief executive Mark Read announced that the holding company will be mandating four days a week, adland has had plenty to say on the approach to hybrid working. A petition was started by WPP employees to revoke the order and has almost reached 20,000 signatures. (It is open for anyone to sign up).Three weeks since, the topic is still one of Campaign's most read. In this episode Campaign's editorial team discusses what happens next and asks if and when adland will go back to a five day week. Hosted by tech editor Lucy Shelley, this episode features editor, Maisie McCabe, editor-in chief, Gideon Spanier and deputy creativity and culture editor, Charlotte Rawlings. They question whether there is a correlation between presence in the office and business success.Further reading:Revealed: Latest hybrid working policies across 'big six' agency groupsWhat does adland make of WPP's four office days per week mandate?Is Publicis' dismissal of staff for return-to-office violations a sign of things to come?WPP boss Mark Read hits back at employee vitriol over back-to-office mandateOne in six agencies increased number of office days in 2023 Hosted on Acast. See acast.com/privacy for more information.
A special podast edition of the Gospel of Mark read in it's entirety by Hunter Barnes, host of the Daily Bible with Hunter & Heather.
We partnered with racing.com to talk with some of the sharper punters in Australia about their principles and processes that have helped them win on the punt over the years. Learn more about the Den and download our app: https://linktr.ee/wolfdenbetting IMAGINE WHAT YOU COULD BE BUYING INSTEAD. For free and confidential support call 1800 858 858 or visit http://gamblinghelpline.org.au
A review highlighting the hometowns of our guests on SharkFarmer Radio 3:40 Kaala Clarke 6:45 Brandi Buzzard 11:40 Avery Davidson 18:28 Melissa Nelson 22:20 Brooke Doyle 26:40 Bridgette Readel 32:00 Mark Read 36:30 Bar 7 Ranch 42:10 Lesley Kelly
Aujourd'hui grâce à Voyage dans l'espace vous n'êtes plus un habitant de la Terre comme un autre. Vous êtes Thomas Pesquet ou David Saint-Jacques ! Claude s'entretient, en effet, avec Mark Read, un des commissaire de l'exposition "Mission spatiale" à découvrir à la Cité des sciences et de l'industrie de la Vilette à Paris... Enfilez votre EMU et c'est parti !!!
Agency brands have been through the wash this year with a laundry load of mergers, acquisitions, closures and some clean and sparkly new shops.In this episode, the Campaign editorial team discuss how agency brands become distinct and recognisable and what concoction of ingredients help them create their own brand.From famous leaders and agency names, to office location and calibre of clients, Campaign's journalists investigate what happens when an agency gets bought (in light of NCA's sale to WPP) and how shops stand out among the competition.Hosted by tech editor Lucy Shelley, this episode includes Maisie McCabe, UK Editor; Charlotte Rawlings, senior creativity reporter and Gideon Spanier, UK editor-in-chief.Spanier takes us through the history of how some of the UK's biggest agencies, including WPP and Saatchi & Saatchi, became who they are today. McCabe examines some of the top creative agency brands and Rawlings suggests that if agencies are so good at building brands for clients, do they need to take a dose of their own medicine?Further reading:WPP buys New Commercial Arts as founders hit jackpot againWhat does adland think of NCA's sale to WPP?Ogilvy and NCA chiefs on M&A deal, sharing talent and why rivals should be ‘frightened'WPP merges VMLY&R and Wunderman ThompsonWill advertising agencies survive?Laura Jordan Bambach, Hannah Matthews and Fern Miller unveil 'advanced' creative agencyWPP makes £2.8bn annual loss after Covid hits value of agenciesWPP's Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cutsMaurice Lévy on his Publicis legacy: handing power to Arthur Sadoun ‘worked beautifully' Hosted on Acast. See acast.com/privacy for more information.
Jano Cabrera, chief communications officer at General Mills, is serving as the next jury chair for the PRWeek Awards U.S. — the standard deadline is September 27 — and he's looking forward to another year of agencies and marketers putting their best work forward. He talks about that and other marketing trends on the latest edition of The PR Week podcast, including the biggest PR and communications news of the week. That includes interviews with Mark Read and Alex Geiser about KKR's acquisition of FGS Global, brand-scented colognes and MrBeast hiring a crisis PR firm. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
After WPP's Q2 results, the Campaign team analyses why the agency group downgraded its annual forecast and saw revenues drop in China.Gideon Spanier, Campaign UK's editor-in-chief, discusses his recent interview with Mark Read, the chief executive of WPP, and the context behind his questioning which included the FGS sale and what's going on with Group M.Gideon Spanier, Campaign UK's editor-in-chief, sat down with WPP chief executive Mark Read to discuss the holdco's Q2 results.He is joined in the studio by Charlotte Rawlings, senior creativity reporter, who reminisces her school days with M&S and Mother's back-to-school campaign. Plus she takes us through the N Brown creative review which owns JD Williams, Simply Be and Jacamo.Hosted by tech editor Lucy Shelley, the trio discuss the latest feature from creativity and culture editor Alessandra Scotto di Santolo which digs into adland's hybrid working structure using data from Campaign's 2024 School Reports and how the industry might be "manipulating culture".Further reading:Group M appoints Zenith's Jon Stevens as chief growth officerDentsu results: EMEA bounces back strongly as group returns to modest growthDentsu whistleblower reports more than double amid major reformsVolvo launches review of global £353m media accountGrace Francis, Jamie Mancini, Katy Collins launch Wonderful Things Hosted on Acast. See acast.com/privacy for more information.
Connect' is the transport service managed by the Horizons Regional Council, with bus routes stretching across Ruapehu, Horowhenua, Whanganui and Tararua. After much discourse, they are conducting a survey to ask users IF they enjoy hearing music on the bus. And if they do, WHAT music? Jesse chats to the Manager of Transport Services for the council, Mark Read about what they want to know.
A party bus - or the sound of silence. The Horizons Regional Council, which covers an area including Whanganui and Palmerston North, is seeking feedback on whether bus users prefer to ride with background music. Its released a three-question survey asking what genres, playlists or radio stations should be played. Transport Services Manager Mark Read told Jack Tame after talking to bus users, staff decided there needed to be an informed approach. He says a lot of Palmerston North buses are now electric, and people have said they're like a silent elevator. LISTEN ABOVESee omnystudio.com/listener for privacy information.
In this episode of the Future Proof podcast, host Jane Ostler sits down with Mark Read, CEO of WPP, to delve into the current landscape of marketing and how brands grow. They explore the pressing challenges faced by CMOs, including navigating economic turbulence, the fragmentation of media, and the global versus local brand debate. Mark shares his insights on how AI is revolutionising the industry, enhancing creativity, and optimising marketing strategies. The discussion also highlights the importance of focusing on fewer, bigger, and better initiatives to drive growth and maintain brand consistency. Tune in to gain valuable perspectives on leveraging AI for brand differentiation, and the future of media and creative integration in the marketing world. Hosted on Acast. See acast.com/privacy for more information.
Tech editor Lucy Shelley and media editor Beau Jackson talk through the biggest news of the week with the view from their news desks.As 4 July looms closer, broadcasters, advertisers and the country are gearing up for the UK general election. Beau discusses why Channel 4 has halted nighttime ads on its channels this week and what the media industry thinks of this. Plus we talk through the broadcaster's "lazy" Channel 4th rebrand encouraging people to vote and BBC's "It's your election" campaign by BBC Creative.In other Channel 4 news, Lynsey Atkin, executive creative director at 4Creative, has moved to McCann London taking the role of chief creative officer.Also in this episode, Lucy walks through Elon Musk onstage at Cannes Lions with WPP's chief executive Mark Read with views from the adland on whether it was right for the holdco to platform the controversial figure.Finally, Beau discusses the shortlist for the Ebay global media pitch, an account worth an estimated £305m ($385m), and gives her view on what the media pitching landscape looks like right now.Further reading:Mother hires ECD from Wieden & Kennedy LondonDentsu Creative parts ways with Caroline Pay and Theo Izzard-BrownM&C Saatchi promotes Jo Bacon to UK group CEO amid further change at the topIPG turns down investor who made approach to buy MullenLoweFormer Dentsu media CEO Hamish Nicklin takes new advisory roleCampaign podcast: behind the scenes of the Cannes Lions Film and Outdoor juriesDetails of our subscriptions are available at campaignlive.co.uk/membership. Hosted on Acast. See acast.com/privacy for more information.
PRWeek VP and editorial director Steve Barrett caught up with WPP CEO Mark Read at the Cannes Lions International Festival of Creativity this week for a wide-ranging discussion. They cover topics from WPP's share price to where Burson fits in the rankings of global PR agencies by revenue. Plus, AI and the main points of the festival itself on this special edition of The PR Week. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Campaign's editorial team takes you behind the week's biggest headlines, with the views from our news desks. Hosted by tech editor Lucy Shelley, media editor Beau Jackson and reporter Charlotte Rawlings discuss all things media and creativity.We delve into the breaking news of Natalie Cummins leaving Zenith UK and the speculation surrounding the rival agency she'll go to next. Plus, Jackson explains the leadership shuffle that Cummins has left in her wake as Sannah Rogers and Jon Stevens, managing directors of Zenith UK, have stepped up to lead the agency following her departure.In other breaking news, a very popular story closed the month with L'Oréal UK and Ireland switching its £220m media account to a new agency.Covering creativity, Rawlings talks through Leo Burnett's first work for Vodafone UK after the hotly contested pitch last year.Plus, we talk through the beginning of Pride Month with a black and white campaign from Pride in London and Jackson goes head-to-head with AI in light of adland's response to Mark Read's deepfake debacle.Further reading:Total Media acquired by Serviceplan Group's MediaplusMediaSense to acquire PwC UK teamAd industry bodies criticise Edinburgh OOH banBBH opens applications for next Barn cohortSupercell signs up Chris Hemsworth and Christina Ricci for star-studded ads Hosted on Acast. See acast.com/privacy for more information.
It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed...In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed Apple's "Crush" ad and the controversy that surrounded it and PG Tips brand refresh with its first new work in eight years from new agency Calling. Plus, Rawlings takes us through what makes a Campaign Pick of the Week with Tui's first-class safety film by Leo Burnett UK.Further reading:The creative backlash against Apple 'Crush' missed the pointOMD UK head of strategy departs for sustainability startupHavas Media Network sets up digital centre of excellence and appoints Paul Bland as leaderWPP chief exec Mark Read targeted by deepfake scammersPeroni Nastro Azzurro launches global creative reviewWilliam Hill to place bets on T&Pm as creative agency Hosted on Acast. See acast.com/privacy for more information.
In part 2 of this conversation, Tanuja Randery and Mark Read, CEO of WPP, dive deep into the world of generative AI and its profound impact on various industries, including marketing and advertising. They discuss how AI can augment human creativity, the importance of addressing the skills gap, and the ethical considerations surrounding AI deployment. Mark also shares leadership insights, emphasizing values-based decision-making, customer obsession, and the significance of creativity in driving business success.Resources:Amazon Bedrock: https://aws.amazon.com/bedrock/AWS Generative AI Innovation Center: https://aws.amazon.com/generative-ai/innovation-center/
In part one of this two-part episode, Tanuja Randery, Managing Director of AWS EMEA, sits down with Mark Read, CEO of WPP, the world's largest marketing and communications company. They discuss Mark's career journey, his leadership style, and WPP's "Build Better Future" strategy focused on people, planet, clients, and communities, as well as the company's efforts towards diversity, inclusion, and sustainability. Stay tuned for part two, coming tomorrow.
The pitching arena has gone wild in the last seven days, with multiple big advertising accounts going up for review, putting pressure on incumbents and hopefuls alike.In this episode, the Campaign editorial team go behind the headlines and discuss Molson Coors and Co-op appointing new creative agencies, Sainsbury's reviewing its media account and Pringles reviewing its global creative account.WPP's Mark Read announced in the company's 2023 full year results that the new business pipeline is "significantly higher" than last year. This prompted Beau Jackson, Campaign's media editor, to ask adland if 2024 was experiencing a "pitch palooza" as seen after the pandemic. The team discuss the responses seen in the article from both media and creative agencies in advertising.In non-pitch related news, Imogen Watson, Campaign's work and inspiration editor, discusses Sheffield City Council's decision to ban fossil fuel ads on its billboards as well as advertising for unhealthy foods, gambling and alcoholic drinks.This episode was hosted by Campaign's tech editor, Lucy Shelley.Further reading:Molson Coors picks creative agencySainsbury's reviews media accountCo-op appoints creative agency for 2024 projectPringles reviews global creative accountIs the amount of new business in the pipeline ‘significantly higher than 2023'?Sheffield City Council bans fossil fuel ads Hosted on Acast. See acast.com/privacy for more information.
UK business leaders are more optimistic about the state of the economy. We bring you a special report ahead of the budget. CEOs including WPP's Mark Read, British Land's Simon Carter and M&S Chair Archie Norman tell us why things might not be as bad as they seem. Kallum Pickering, Senior Economist at Berenberg is also in the bullish camp. Plus, Bloomberg's senior economics writer Philip Aldrick previews Hunt's budget. See omnystudio.com/listener for privacy information.
Mark Read, CEO of WPP is interviewed by Claire Beale, Co-founder of Creative Salon at EffWorks Global 2023 on the current and future challenges at the world's biggest marketing services group.
From tracking crocodiles around Cape York to managing a reef the size of Italy, Dr Mark Read is a lifelong wildlife fanatic and passionate protector of the Marine Park. In episode 4 of Reef in Focus, we caught up with Mark, who is Director of Field Management Strategy at the Reef Authority, to chat all things Reef resilience, field management, and the power of collaboration in protecting the Marine Park.Dr Read also shares a fascinating story on the origins of Marine Park zoning in 1981, why zoning is so successful in protecting the Reef, and how it has evolved to be akin to an 'investment portfolio', yielding increased biodiversity and fish stocks for future generations.More: reefauthority.gov.au/podcast
With companies wrestling with the question of returning to the office or to continue working from home, there are so many questions around the future of work. How do you maximize your team's creative output and entice them to want to come back to the office, while navigating the opportunities and challenges of working with AI? WPP CEO Mark Read believes that working together in an office is better – for collaboration, for training new employees, and for company culture. In this episode of Rapid Response, host Bob Safian speaks with Mark about the hurdles companies face in bringing folks back to the office, adopting generative AI, and leading during an era of disruption. Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
With companies wrestling with the question of returning to the office or to continue working from home, there are so many questions around the future of work. How do you maximize your team's creative output and entice them to want to come back to the office, while navigating the opportunities and challenges of working with AI? WPP CEO Mark Read believes that working together in an office is better – for collaboration, for training new employees, and for company culture. In this episode of Rapid Response, host Bob Safian speaks with Mark about the hurdles companies face in bringing folks back to the office, adopting generative AI, and leading during an era of disruption. Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode I talk with Mark Read who is the MD of Whizzle, about his fenestration journey.
Gilli Messer is a mesmerizing narrator for Sabrina Orah Mark's dazzling collection of autobiographical essays. Host Jo Reed and AudioFile's Alan Minskoff discuss how Messer captures the poetry of the mythology of the fairy tales in the essays and weaves in the author's personal history to the tales. Mark's accounts are animated by great fairy-tale characters such as Pinocchio, Red Riding Hood, Hansel and Gretel, and many others. Mark details the complex history of her family, and between the essays, she includes conversations with her mother. A rewarding listening experience. Read the full review of the audiobook on AudioFile's website. Published by Random House Audio. Find more audiobook recommendations at audiofilemagazine.com Today's episode is sponsored by Dreamscape Publishing. Celebrate Audiobook Month with Dreamscape Publishing and get ready for thrilling giveaways, behind-the-scenes news, and much more! Check it out on their social media channels and at their website, dreamscapepublishing.com Learn more about your ad choices. Visit megaphone.fm/adchoices
The major averages closed higher today, though off session highs. Wedbush Securities Head of Equity Trading Sahak Manuelian breaks down the market action and reacts to quarterly results from Broadcom, Lululemon and MongoDB. Former Cisco CEO John Chambers on tech, China and AI. WPP CEO Mark Read discusses the company's partnership with NVIDIA to use generative AI learning to produce advertising at scale. CFRA's Angelo Zino breaks down Broadcom's earnings. BofA's Ethan Harris previews tomorrow's jobs report.
In 1702, a young soldier named Mark Read marched off to war. The Pirate History Podcast is a member of the Airwave Media Podcast Network. If you'd like to advertise on The Pirate History Podcast, please contact sales@advertisecast.com Take our quick survey at : www.surveymonkey.com/r/airwave Learn more about your ad choices. Visit megaphone.fm/adchoices
COVID Year Three - Everyone Hates Anyone Who Doesn't Agree with Them - Mark ReadRegister here for January Webinar: https://www.sameerdossani.net/auto-immune-landing-pageExcess deaths are up post-pandemic. What does this mean? Why are people still double masking? And what about the study that shows that students are twice as likely to wear a mask than a helmet while bicycling? These are some of the issues we get into in this discussion.Recent article by Mark Read: https://indypendent.org/2022/06/op-ed-masks-off-the-moral-logic-of-living-with-covid/Bicycle study: https://stanfordreview.org/stanford-bicycles-helmets-masks/Sweden data: https://dailysceptic.org/2022/11/08/sweden-wins-country-that-refused-lockdown-and-kept-schools-open-has-lowest-pandemic-cumulative-excess-mortality-in-the-world/NYT story we reference: https://www.nytimes.com/2022/12/26/us/covid-masks-risk.htmlcovidcovid-19healthmasksscience
Episode 230 is with Lead Women's 1st Team & Academy S&C coach at Malmo FF Jared Wallace We discussed: ▫️Being a British coach overseas ▫️The vision at Malmo ▫️The project at the club ▫️The future of the program & much more! You can connect with him on LinkedIn or on twitter @jwallace7 If you enjoy this episode make sure to check out the previous episodes below: Mark Read -https://open.spotify.com/episode/6JLz0AjaxkoUtGFZhtOF0h?si=npbFk5qCSLObxtXyF0RkXw -https://open.spotify.com/episode/37SXWCyAaAklRZ8uYCVmhA?si=xgjQUjreSZGDwKGk03SS8Q Jamie Mackay -https://open.spotify.com/episode/1vvRwG7t2SXwKusDgth0J1?si=E2WG1qZBR4KC5gLcIdn8Hw Keep up to date with the amazing work our sponsors are doing here: Rezzil - rezzil.com Hytro - hytro.com Maximise your athletic potential with Hytro BFR. Easier, safer and more practical BFR for squads to prepare for and recover from exercise than ever before. Click the link [[ https://bit.ly/3ILVsbU ]] to speak to our Pro Sports team about how to get Hytro BFR at your club. Join our online community & get access to the very best Football Fitness content as well as the ability to connect with Sport Scientists and Strength & Conditioning coaches from around the world. To get FULL access to all of these & even more like this, sign up to a FREE month on our online community at the link below. www.footballfitfed.com/forum/index.aspx Keep up to date with everything that is going on at Football Fitness Federation at the following links: Twitter - @FootballFitFed Instagram - @FootballFitFed Website - www.footballfitfed.com Email - mail@footballfitfed.com
The Wolfden's weekly podcast 'The Punt'. A deep dive into the great game, the characters that make it, and the sports associated with it. This week we are privileged to be joined by legendary punter, bookie and owner Mark Read. Join WolfDen Today! Download the App: https://www.onelink.to/wolfden Website: https://www.wolfden.bet TikTok: https://www.tiktok.com/@Wolfdenbetting Instagram: https://www.instagram.com/Wolfdenbetting Twitter: https://www.twitter.com/Wolfdenbetting https://www.linktr.ee/wolfdenbetting Make sure you subscribe so you don't miss our new weekly content!
A1's very own Mark Read has some excellent spending habits for Vix and Paul to dig into (spoiler alert, they're almost exclusively around geeky memorabilia).On the agenda this week, amongst other things, are grand pianos, Darth Vader, sex toys, Muppets and Elvis barbies which I'm sure you'll agree is a fairly wide spectrum. Hosted on Acast. See acast.com/privacy for more information.
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
We sat down with former Asia-Pacific CEO of Ogilvy PR, Scott Kronick, who is indisputably the father of modern PR in China. Scott lived in China for 29 years and is easily one of the longest serving agency leaders, foreigner or Chinese, in the China ad business. What's it going to take for Chinese brands to go abroad? This is the question we asked Scott, who's been behind the effort to take many successful and large-scale brands outside of China. China used to be about cheap goods, but now it represents attributes largely unknown back when Scott first came to China. Scott is now a Senior Advisor for Ogilvy PR, as well as the author of the book, "The Lighter Side of China". He's also an Adjunct Professor at Beijing University. 1. The big moment that China brands came into the world (besides the Beijing 2008 Olympics): 2. Do China brands need to promote their country of origin? Is "Made in China" a good thing? 3. Should more Chinese brands on Amazon embrace brand campaigns to increase their premiumness? 4. Chinese brands fail abroad when they don't understand the nuances of the local markets 5. Peaceful Coexistence of China & the rest of the world: Business that helps people more productive is more apolitical 6. What are the consistent communications mistakes of China's going abroad? 7. Where can China & US find common ground? Healthcare, Climate & Sports? 8. We couldn't resist asking Scott about Eileen Gu 9. Scott's career advice for those interested in getting into the Chinese PR business 10. Scott's advice to his 25-year-old self. 11. A/B Test: Orange (not Red), David Ogilvy, Sir Martin & Mark Read
Edited highlights of our full conversation. Here's a question. How much do you know about what's happening at your company? This week's guest is Mark Read, the CEO of WPP. At last month's Cannes Lions International Festival of Creativity, WPP was named the most creative company of the year. He took over the role in 2018 from WPP's founder, Sir Martin Sorrell, in one of the most publicized and dramatic changes in leadership the advertising and marketing industries have ever seen. Taking the company from those turbulent times to one of relative stability and success has required a realistic, pragmatic approach. Leadership of any creative business is a balancing act. Between dreams and reality. Belief and skepticism. The known and the unknown. Where you are on each of those scales depends on circumstances that can change by the day and sometimes faster than that. Which means sometimes you have to make decisions based on instinct. That's fine, to a point. But as flawed human beings, even the best leaders are sometimes let down by their instincts. When you're looking for a place from which to start the process of deciding what happens next, I have found that the best leaders prefer to begin with the truth. As Mark says, when you're in charge, that's often difficult to find. But if you're going to build scalable, sustainable success, finding out what's really happening is a critical starting point. That might be difficult and sometimes painful in the short run. And a lot of leaders by-pass it because it makes life more complicated for a while. But starting with the truth pays for itself in big and small ways. Including in your ability to look yourself in the mirror.
Edited highlights of our full conversation. Here's a question. How much do you know about what's happening at your company? This week's guest is Mark Read, the CEO of WPP. At last month's Cannes Lions International Festival of Creativity, WPP was named the most creative company of the year. He took over the role in 2018 from WPP's founder, Sir Martin Sorrell, in one of the most publicized and dramatic changes in leadership the advertising and marketing industries have ever seen. Taking the company from those turbulent times to one of relative stability and success has required a realistic, pragmatic approach. Leadership of any creative business is a balancing act. Between dreams and reality. Belief and skepticism. The known and the unknown. Where you are on each of those scales depends on circumstances that can change by the day and sometimes faster than that. Which means sometimes you have to make decisions based on instinct. That's fine, to a point. But as flawed human beings, even the best leaders are sometimes let down by their instincts. When you're looking for a place from which to start the process of deciding what happens next, I have found that the best leaders prefer to begin with the truth. As Mark says, when you're in charge, that's often difficult to find. But if you're going to build scalable, sustainable success, finding out what's really happening is a critical starting point. That might be difficult and sometimes painful in the short run. And a lot of leaders by-pass it because it makes life more complicated for a while. But starting with the truth pays for itself in big and small ways. Including in your ability to look yourself in the mirror.
Here's a question. How much do you know about what's happening at your company? This week's guest is Mark Read, the CEO of WPP. At last month's Cannes Lions International Festival of Creativity, WPP was named the most creative company of the year. He took over the role in 2018 from WPP's founder, Sir Martin Sorrell, in one of the most publicized and dramatic changes in leadership the advertising and marketing industries have ever seen. Taking the company from those turbulent times to one of relative stability and success has required a realistic, pragmatic approach. Leadership of any creative business is a balancing act. Between dreams and reality. Belief and skepticism. The known and the unknown. Where you are on each of those scales depends on circumstances that can change by the day and sometimes faster than that. Which means sometimes you have to make decisions based on instinct. That's fine, to a point. But as flawed human beings, even the best leaders are sometimes let down by their instincts. When you're looking for a place from which to start the process of deciding what happens next, I have found that the best leaders prefer to begin with the truth. As Mark says, when you're in charge, that's often difficult to find. But if you're going to build scalable, sustainable success, finding out what's really happening is a critical starting point. That might be difficult and sometimes painful in the short run. And a lot of leaders by-pass it because it makes life more complicated for a while. But starting with the truth pays for itself in big and small ways. Including in your ability to look yourself in the mirror.
Bonny and Rackham are back on the account and ready to blaze a trail through the Caribbean. But hardly a week at sea and harmony aboard the Revenge is shattered... At the heart of it is a striking young sailor – Mark Read – and a closely guarded secret. A secret he has successfully kept hidden for years. That is, until he meets Anne Bonny. The truth will set him free and launch this unusual crew into the history books. Learn more about your ad choices. Visit podcastchoices.com/adchoices
After decades in prison, Mark Read vows to go straight. He swaps bullets for words, becoming an author, a musician, even having his life story hit the silver screen. But old habits die hard. Read was never far from trouble, bouncing back in and out of jail. For every offense he's convicted of, he's suspected of a dozen more. Some of these he denies outright, some appear as stories in his books. The tales he saves for the end call everything that's come before into question. We already knew he was a bad man – but there's no doubt, his last performance is his most explosive. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Progressive Pandemic? What's the real progressive take on C19 policies? | R&T #32 with Mark Read Special Birthday Health Coaching Offer: https://www.sameerdossani.net/birthdayThe C*19 response has largely been split into two camps - those who believe in vaccines, masks, and lockdowns vs those who don't. This is a binary response to a public health crisis that requires nuance. In this discussion, Mark Read and I discuss. Mark teaches Media Studies at NYU and at Southern Main Community College. My new
Episode 172 is with the Head of Physical Performance at Malmo FF Mark Read We discussed: ⚽️ Development vs Performance
Previously: Anne's story continues with her arrival at Nassau, and her discovery that her new husband John Bonny is a government informant. She promptly leaves him, and enlists with Captain “Calico” Jack Rackham, who, she is amazed to discover, allows women in his crew. Meanwhile, Nathaniel Mist's deal with pirate hunter Jonathan Barnet grows murkier, as Barnet insists Mist press the pirates into revealing the whereabouts of their buried treasure. Anne then tells Mist of how they captured an English ship, aboard which the soldier “Mark” Read was a passenger. Read outs the ship's captain as a cruel tyrant, and asks to join the crew of the Revenge, along with young cabin boy Bob. But Mist is most surprised to learn that among Rackham's crew was none other than one Jonathan Barnet... In this episode: on the Revenge, the frosty-but-curious relationship between Anne & Read comes to a head as they battle it out in a fiery sparring match, Mist begins to reap the consequences of printing seditious letters in his newspaper, and Barnet incites a mutiny on the Revenge... Featuring Christina Bianco as Anne Bonny, Sooz Kempner as Mary Read, Karl Queensborough as Nathaniel Mist, Le Gateau Chocolat as Capt Jack Rackham, John Henry Falle as Jonathan Barnet, Carole Stennett as Bess the Ballad Singer, Laurence Owen as Dobbin, Turnkey Peters and additional voices, Hayley Evenett as Bob and Wren, James Ducker as Turnkey Scratby, Dominic Brewer as Fenwick, Ivan Wilkinson as Thomas and additional voices, and Boomer as the ship's cat, Captain Crackles. Further additional voices by Lindsay Sharman. Produced by Long Cat Media. Episode 4 is released on May 20th. For transcripts and additional info about this podcast and our other productions, visit http://www.longcatmedia.com/ (www.longcatmedia.com) You can support Laurence and Lindsay by buying them a coffee! Donate a one-off or monthly gift at http://www.ko-fi.com/longcatmedia (www.ko-fi.com/longcatmedia), and get exclusive bonus and behind the scenes content. Follow us @LongCatMedia on Twitter, Instagram and Facebook, and also @BalladAnneMary on Twitter. This podcast was supported by funding from Arts Council England, the UEA Enterprise Scheme, and our Ko-fi patrons. Learn more about your ad choices. Visit megaphone.fm/adchoices
It's Thursday, fruity hoes!For this week's shorty, Ashley and Ness begin by reading some emails. They move on to talk about gay pirates.That's it for this episode! Full length episodes come out weekly on Tuesdays. Shorty episodes come out weekly on Thursdays. See ya later, alligayzers!!Where to find us - https://solo.to/femalegayzepodYouTube - https://www.youtube.com/channel/UCFiFBLC-L1BNViiSK35rCvQLeave us a voicemail - (917) 408-3535Support the show (https://www.buymeacoffee.com/femalegayzepod)
with Tara Deane
On this episode, The Barretta Brothers welcome Muppet Fan and Musician/Producer, Mark Read, plus Muppet Fanatic Chris Stulz. They both present their best Muppet Collectibles. ABOUT OUR GUESTS: Mark Read Mark achieved global success with UK/Norwegian 90s/00s boyband A1, releasing 5 studio albums and a string of UK and international top 5 hits, reaching the coveted no. 1 spot with ‘Same Old Brand New You' and their cover of A-ha's classic ‘Take On Me'. Their critical and popular acclaim led to numerous awards including MTV, Smash Hits, Disney Channel and the prestigious Brit award for Best Newcomer. The band split in 2002 after 4 years of chart-topping success but joined forces once again (this time as a 3-piece with Mark, Ben and Christian) in 2014 for ITV's hugely popular documentary series The Big Reunion. The candid programme gave fans an insight into the highs and lows of the group's history culminating in a major UK arena tour and a renewed surge of appetite from their loyal fanbase. In 2018, A1 announced that original member Paul would be reuniting with the band for the first time in 15 years for a huge 20th anniversary tour. Away from the band, accomplished musician and songwriter Mark has written for international artistes including Michael Bolton, Boyzone, The Hollies, John Barrowman and Charlotte Church. Mark has also established himself as a confident musical theatre performer. In recent years he has had lead roles in many productions including Cinderella and Aladdin and enjoyed a successful run of hit show Spoonful of Sherman and also appeared as Corny Collins in Hairspray, alongside Russell Grant as Edna. Mark also co-wrote and produced the score for Noah a Musical Adventure which toured across the UK for 2 years. Chris Stulz Chris Stulz's obsession with all things Jim Henson started with hand-me-down toys from Sesame Street and The Muppet Show and has continued into adulthood, encompassing all kinds of Henson related items including Fraggle Rock, The Dark Crystal, Labyrinth and, of course everything Muppets! Since 2012, Chris has run the Muppet Stuff blog where shares news and other information about all kinds of Jim Henson related productions and merchandise. His award-winning collection, aptly named The Muppet Stuff Museum, consisting of over three thousand items, was featured on MeTV's Collector's Call.
In this episode, Mark talks about the importance of diversity and inclusion, the unavoidability of hard work if you want a successful career and the balance between data and creativity. Key Takeaways Hard work is unavoidable Importance of diversity and inclusion in the workplace Finding a balance between data and creativity You can't cruise through life with a sense of entitlement Who is Mark Read? Mark was appointed CEO of WPP in 2018. Since joining WPP in 1989, he has held multiple leadership positions across the company including Head of Strategy and then CEO of WPP Digital where he was responsible for WPP's first moves into technology. In 2015, he became Global CEO of Wunderman, which he transformed into one of the world's leading creative, data and technology agencies. Earlier in his career, he co-founded internet start-up WebRewards and specialised in media and marketing as a principal at consultancy Booz Allen Hamilton. Mark was voted the industry's Most Influential Person of 2019 in Econsultancy's Top 100 Digital Agencies report and was recognised as a HERoes Champion of Women in Business in 2018, 2019 and 2020.
On the debut edition of Quite The Music, your host Gary Morris is joined by Mark Read from legendary British/Norwegian boyband A1 to talk about his career with the band, how they are preparing for their upcoming "A Game" tour and his recently released solo project "Stop The Show"An original production from GlasgowerQuite The Music is on TwitterProduced by Gary Morris
In this episode, Jane Ostler and Andrew Stephen speak to Mark Read, the CEO of WPP, the world’s largest marketing and communications company, operating in 112 countries. Discover how it was affected by COVID-19, and what has changed in the media and marketing landscape as a result of the pandemic. How has WPP been helping clients to “react, recover and renew”? What is really going on with the “digital acceleration”, and are all companies really ecommerce companies? As we move into 2021, will we see a move from activism to action, or a new approach to social media as context becomes ever more important to advertisers? And why do brands need to figure out their “data story”? Read our Media Trends & Predictions for 2021.
Omar and Jeremy both have new jobs at Campaign and discuss what this means, before delving deeper into some of the the biggest stories in advertising and marketing this week. There is also a taster of what's going on at Campaign360, this week's virtual conference, where brands including Just Eat, Patagonia and Bacardi discuss how they have had to adapt messaging and strategy during the Covid-19 pandemic. The Asda family are indeed a "real-life family" (https://corporate.asda.com/newsroom/2020/09/02/the-return-of-the-pocket-tap-thats-asda-price-is-back) ! Running order: 3:30 - Mark Read’s comments and whether addend has an ageism problem. 10:30 - Sir Martin Sorrell - why’s he still throwing grenades at WPP? 15:00 - Are people being unfair on Dettol’s much-maligned ‘back to the office’ advertising? 18:20 - Campaign360 sneak peek: "How can you adapt to the post-Coronavirus performance marketing landscape?" John Harrington is joined by Alex Weller (marketing director, Europe at Patagonia), Raoul Shah (joint CEO and founder of Exposure), Ben Carter (global director of restaurants and strategic partnerships at Just Eat) and Lisa Jedan (VP, global brand communications at Bacardi). 36:30 - This week’s ads: featuring Asda, Channel 4 and BT Get in touch with us: Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com (mailto:omar.oakes@haymarket.com) , ben.londesbrough@haymarket.com (mailto:ben.londesbrough@haymarket.com) Follow us on Twitter: @CampaignMag (https://twitter.com/campaignmag) Follow us on Instagram: Campaign Magazine (https://www.instagram.com/campaignmagazine/) Join our LinkedIn group (https://www.linkedin.com/groups/3614115/) Read advertising industry news, features, and see the latest ads on campaignlive.co.uk (https://www.campaignlive.co.uk/) .
Liam and Scott are joined by Mark Read - one-quarter of late-90s/early-00s pop sensations A1 - to chat about his 'Von Trapp-y' musical upbringing, the group's various chart tussles and of course, the notorious haircuts and looks of the era. Be sure to stream and purchase Mark's new single Smile Again! CONTACT US: Twitter @Naughty00Pod, Facebook/Instagram @TNNPod, Email Naughty00Pod@gmail.com
This week on C-Inside: Holding Company Titans, we talk to WPP CEO Mark Read, who’s hitting his two-year milestone at the helm of the world’s largest advertising holding company. Mark fills us in on how he’s evolved the organization to fit what modern marketers want, from creativity to technology to simplicity; and why companies need to demonstrate purpose first through action before they can talk about it in an ad campaign. He also muses on the future of work and why he’ll still be traveling when the pandemic ends. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
Join Liam and Scott for the glitziest, sparkliest and most poorly-attended awards do of the year as they celebrate 2000 in pop with prizes on offer for the year's best Garage track, the cheesiest slice of chart music going and the industry's biggest mouth. Plus, A1's Mark Read accepts the World Cup of 2000 Hit Pop Songs prize on behalf of the band! CONTACT US: Twitter @Naughty00Pod, Facebook/Instagram @TNNPod, Email Naughty00Pod@gmail.com
Hello and welcome to Secure The Insecure presented by Johnny Seifert.In this weeks episode of Secure The Insecure I caught up with A1 boyband member Mark Read as we reflected on what life is like being in a boyband, the sacrifices that have to be made and why we all need to Smile Again.Mark's single Smile Again is out to download nowSponsor: Jennings and Co Financial PlanningIf you want to contact me on social media you can find me @johnnyseifert See acast.com/privacy for privacy and opt-out information.
Mark Read, CEO of WPP, explains how strong cultural tenets help the organization connect with clients, support employees, and continue to innovate across the 100+ countries they operate in despite current circumstances. He emphasizes the importance of empathy for understanding evolving consumer behavior and workers’ different situations, as well as for responding to the protests sparked by racial injustice. Mark shares WPP’s commitments that ensure everyone feels comfortable to speak up and bring their whole self to work. Key Takeaways [00:45] What is the connection between empathy and corporate culture? [01:03] Multinationals are dealing with multidimensional challenges. [03:47] How WPP’s purpose has guided the company during the COVID19 pandemic. [05:05] The effect of responding with an empathetic, common sense approach. [06:16] How communication helps manage and support employees through uncertainty. [07:10] The benefit of making clear decisions and not changing tack during a crisis. [08:25] Encouraging people to connect regularly with co-workers. [09:22] The influence of WPP’s cultural values: being open, optimistic, and extraordinary. [10:21] WPP recently launched WPP TV as a way to bring employees around the world together. [11:50] How COVID19 has accelerated the arrival of the Future of Work. [12:29] Mark’s views about the use of technology to work effectively and its role in attracting the best people. [16:02] The world’s biggest period of self-reflection. [17:32] WPP’s guiding principles for bringing people back to the office in 100+ countries. [18:45] Anticipating a seismic shift in people’s attitudes towards remote working. [20:15] How will brands be rethinking how to connect and engage with their consumers long-term? Mark breaks it down in three phrases. [21:35] What area of business or society has not been changed by the pandemic? [23:03] Clients’ interest to accelerate digital transformation has increased. [23:47] WPP is thinking through the future of work, as well as rethinking the future of the high street. [25:10] How have the protests against racial injustice around the world affected WPP? [25:37] The changes WPP has committed to make. [26:25] Why the perspective of anti-racism is important and working proactively to make a difference. [27:31] Leaders’ roles in making lasting change with a focus on recruiting. [29:03] Mark shares how WPP created a safe space and environment where people could speak up and share their experiences. [30:27] How WPP’s culture helps cultivate a company where people are comfortable bringing their full selves to work. [31:43] The essential role of empathy to support diversity and inclusion. [32:12] Fighting racism becomes a task for everyone. [33:03] How to sustain new approaches and initiatives long-term. [34:14] Mark’s recommendations about how to stay connected, without having to travel! [36:03] IMMEDIATE ACTION TIP: Say hello. Check in with people and see how they really are doing. RESOURCES wpp.com WPP on LinkedIn WPP on Twitter Mark’s bio Mark on LinkedIn Mark on Twitter QUOTES “Communicate as much as possible with people. You cannot overcommunicate with people.” “Our clients have a much greater desire to accelerate digital transformation. Companies that can transact online have definitely come out in a much stronger position.” “We’ve seen more innovation in the last three months than we’ve seen in the previous 10 years, and I think the world we come out to will be very, very different.” “When we get back to normal, probably by the time we’re through this, we would have forgotten what normal is like.” “We committed to use the power of our voice. This notion that silence is complicity I think it helps you to think through what you need to say.” “If you don’t have empathy, you don’t try to understand where other people are coming from.” “Fighting racism becomes a task for everyone.”
Like a cannonball hitting you square in the jugular, here comes another episode of the Q. Producer Bobby, Gary Weed and Matt Krueger are here to cheer all of you up with your problems of today. Short of reading stories from facebook and being pretty, Mark Bland and the Q aim to make you think and realize the world is a scary place at times. First up...Bobby is losing weight and we realize Bobby got help from COVID without even realizing it. Matt then updates all of us on the new Batman stuff with Michael Keaton and the guys discuss how all this is being formulated. This Leads to Tweet reading time. Mark and the round table of guest are gonna take on Trump Tweets. On the show before, Mark Read some Trump tweets and made comments. People liked it, so Mark is doing it on a larger scale with more opinions. Mark sifts through Trumps latest tweets of anger and hope, to discuss their thoughts on what he is saying. From there the guys discuss press briefings, war options, Covid response and almost everything Trump is touching. Really worth a listen with multiple ideologies and opinions being expressed...even Conservatives are defended! This leads to a discussion. The discussion hits a like a cannonball because its about Trumps true purpose for posting the things he posts. Mark and Matt discuss the need for him to act the way he does and it opens a whole can of worms regarding Mark and Matt's relationship and how Matt handles it. Mark explains that conservatives seem to share a trait and it rears it head quite often online...find out what it is! Finally the guys discuss the monuments and them being taken down, defunding of police and everything in between. Plus some questions from the listeners. A show for the ages!
On this week's show of the Competitive Warhammer 40K Podcast brought to you by Vanguard Tactics, Jack Downing, Mark Read and myself (Stephen Box) take you through our decision-making process in our main segment 40K in focus. If you want to know the best way to make decisions to help increases your chances at Warhammer 40k then give this episode a listen We cover: Decision-making framework Analysing risks and opportunities Trade-offs and baiting How to make fast decisions Better The Meta: How to avoid tilting at the table. Your Questions Answered: We answer the top questions that you have sent through to our Instagram @thevanguardtactics. If you have a question for the show, shoot us a direct message. Thank You We hope you enjoyed this show, and if you did, please subscribe and turn on notifications. Stephen Box
On this week's show of the Competitive Warhammer 40K Podcast brought to you by Vanguard Tactics, Mark Read, Ben Jones & myself (Stephen Box) take you through the new Space Wolves Rules from Psychic Awakening, Saga of the beast in our main segment 40K in focus. If you want to know the new rules for Warhammer 40K Space Wolves and top tactics then check out this podcast. We cover: The new Space Wolves rules The main ways to play Space Wolves Some crazy powerful combos Top Space Wolves units How Mark and Ben will be changing their lists If you want my Space Wolves list check out the show notes link below. Better The Meta: No better the meta on this episode Your Questions Answered: Quickfire round Q&A We answer the top questions that you have sent through to our Instagram @thevanguardtactics. If you have a question for the show, shoot us a direct message. Thank You We hope you enjoyed this show, and if you did, please subscribe and turn on notifications. Stephen Box
SuperAwesome CEO, Dylan Collins is joined by Mark Read, CEO of WPP, the world's largest advertising and communications company
Because pre-recording the podcast means less work for them, Ben & Nick pre-recorded a large portion of this podcast. Ben was performing in Cinderella in the seaside town of Worthing over Christmas 2015, and we interviewed some of the poor people who had to appear on stage beside him. Ben & Nick are joined by the fabulous Matt Evers & Mark Read, then the wonderful Camilla Sacre-Dallerup. Nick did nothing special all Christmas. Except this.
VANLIG EPISODE - I denne episoden av Historiepodden skal vi innom sjørøvernes gullalder der to sjørøvere satte sitt stempel på denne unik epoken av historien. Mary Read og Anne Bonny er hovedpersonen i denne episoden, eller kanskje vi bør si Mark Read.
VANLIG EPISODE - I denne episoden av Historiepodden skal vi innom sjørøvernes gullalder der to sjørøvere satte sitt stempel på denne unik epoken av historien. Mary Read og Anne Bonny er hovedpersonen i denne episoden, eller kanskje vi bør si Mark Read.
In a wide-ranging conversation on all things WPP, Read discusses his early moves, including merging agency brands VML with Y&R and JWT with Wunderman. In the past 18 months, WPP has shared more than 40 assets in a bid to become more streamlined. Read, the chief executive of the world's largest advertising holding company, talks about creativity, and examines what’s holding WPP back in North America, the companies data play, his response to his feisty predecessor’s potshots and more.
This episode describes how I train corporate and institutional leaders in environmental leadership.Here are the notes I read from:Talking with more and more corporations lately, describing how I work with themPutting it here for easy referenceYou'll see among podcast guests many corporate and institutional peopleLorna Davis of Danone C-SuiteDominic Barton 3-time Global Managing Director of McKinseyBeth Comstock, former CMO of GE (when Fortune 5), on Board of NikeBob Langert, former Head of CSO at McDonaldsVincent Stanley, Director of Patagonia, where he's worked since 1973 and professor at Yale School of ManagementTensie Whelan, Director of NYU-Stern's Center for Sustainability and Business, former President of Rainforest AllianceCol. Everett Spain, West Point's Head of LeadershipCol. Mark Read, West Point's Head of Geologic EngineeringMarine Corp 3-star General Paul Van RiperMichael Werner, Google's Lead for Circular Economy, formerly similar role at AppleGave two talks in 2019 at Google, another at Citi and other banks, IBM, Boston Consulting Group, Coca-Cola, LululemonJohn Lee Dumas, entrepreneurDov Baron, leadership guruMarshall Goldsmith, Dorie Clark, Alisa Cohn, #1 coachesBehind the scenes, developed a lot with coaching clients at McKinsey, Exxon-Mobil, Columbia Business SchoolGuest on MAGAmedia.org, a staunchly pro-Trump site, which talked about me supportively on 3 consecutive episodesVery business friendly because business can benefit from thisMost common response is: I thought it would cost money or take time but it saves money and time.Most of all for the executives I work with, it replaces not knowing what to do when you have to act but fearing being called greenwashing or hypocriticalfor the company, it boosts morale and gives a competitive advantage. Think of how Patagonia can charge a premium.Context: most companies hear demand from customers, employees, shareholders, and media to be more sustainable.Almost necessary for top talent. Patagonia doesn't have to advertise new positions. Exxon has to pay top dollarJust today I talked to a guy who runs a business Exxon wanted to hire. He quoted them a high price because he didn't want to work withthem.Action usually comes from junior employees. They're younger and face more of their lives with potential catastrophe and they've investedless in old waysEasy to think senior decision-makers can just change, after all everything points to actingDecision-makers are often most vulnerableWe've all heard people and organizations called greenwashing and hypocriticalHowever well-meaning, accusations make choice for executives easier not to act and risk losing job or company value, even if they want toactThey think they have to be perfect, an impossibly high barThey only have to show they are doing their best, a lower bar, but they have to show they are doing it genuinely and authentically. I enable this, as you can hear from the conversations with the executives I mentionedFor example, Yvon Chouinard of Patagonia behaves far from perfectly, but he hides nothing. As a result, people support him for his flawsinstead of attack, because they see themselves in himIf you act without sharing yourself, people judge your actions against perfection.If you share yourself---that's what leaders do, they allow themselves to be vulnerable---then they support youI've refined my technique over hundreds of projects with executives and leaders in business, politics, culture, eduction, military, etcI will describe two parts: the building block, which I describe in more depth in my first TEDx talk, which describes the environmental leadership process with one person.One person won't change a culture, so I'll describe the second part, which uses many building blocks to transform a corporation.The Building BlockThe building block is a 4-step process to ask what people care about, have them create a way to act on it, make it manageable, and add accountability, where they report how it wentIt goes well and they want to share. They know that when they share what they care about people connect with it.If their employees just heard, we're going to use less plastic, well that might mean they're trying to save moneyIf they hear their CEO sharing trying to do his or her best, they see him or her doing what they want to do themselves. By supporting the CEO, they support themselves. So they don't attack, they support.Building corporate culture with the building blockStill the CEO is one person. I do the building block with a team including several executives and a few junior people who will implement the results.We pick an audience to hear the recordings, which could be just the team if they're private, employees if their goal is mainly morale, clients if their goal is sales, the public if PR. The point is someone has to hear for accountability and to motivate depth, but the team chooses for its goals.I do the building block with all ten people (could be half a dozen or a dozen). Most tasks take 2 weeks or a monthI meet with them in a month, ask how it went, how it affected them emotionally, their relationships.They always learn. Then I do the building block again, this time restricting the task to in the office.We meet again after they finish their second task. Now they've collectively done 20 tasks, the second usually bigger and more rewarding than firstThird meeting we meet as group for a half to full day exerciseBased on experience and teamwork, this exercise leads them to create a team exercise based on experience, that the company will implement, usually led by the two junior people who have been part of this engagement from the startI don't know the company. I don't create the project. They do. I'm like a basketball coach. I don't put the ball in the hoop. The experienced people do.I know how to lead individuals and a team to face and overcome the unique challenges of environmental leadership -- feelings of shame, guilt, helplessness, anxiety, futility, and so on.When they bring to company a project, they aren't saying do as I say, not as I do. They're saying: hear my humanity and struggles. I did my best, grew to learn, and am sharing joy and discover with you. Community, connection.ConclusionI'll leave off here for now, but I wanted to share the professional, executive work I'm doing.If corporations and governments aren't involved, we'll get almost nowhere.I want to engage and activate them so they love acting, get competitive advantages, boost morale, attract talent, etc for acting more sustainably.If they don't their competitors will, so why not enjoy it and act first?My TEDx talks See acast.com/privacy for privacy and opt-out information.
Thomas Fellger is the Founder and CEO of IconMobile, a company with +600 employees partially owned by WPP. He introduced Jens Hilgers to WPP to make an investment in his world-leading eSports venture fonds Bitkraft. Two fascinating and extraordinary entrepreneurs will share their learnings and insights about WPP’s new inclusive and integrated company strategy after Mark Read got appointed global CEO with out host Dr. Dominik Matyka. They will explore what it takes an entrepreneur to become part of WPP, a 134.000 people global powerhouse that creates transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology. Feedback gerne an @dominikmatyka
Mark Read has been in the hot seat at WPP for just over a year. Taking over from Sir Martin Sorrell in September 2018, he is tasked with building brand WPP to serve the needs of clients in the face of profit pressure, more demanding clients and increased competition. In this wide-ranging interview, Read discusses: • The challenge of taking over from the UK’s most famous ad man • Rebuilding WPP’s brand architecture • The need to remove digital siloes • Taking on the consultants • How and why marketers need to change • The pressure from in housing
The former champion jockey talks about his current state of health and takes us through the emotional struggles of his post racing life. Greg recalls the separation of his parents and many other childhood memories. He talks of his days as an apprentice jockey with several different trainers in Melbourne and Sydney. He remembers the thrill of his first Group 1 success on Innisfree in the Stradbroke- a horse trained by his father. He looks back on his association with legendary trainer Angus Armanasco and Turf Ruler, the horse to put him under the spotlight. He talks of his association with bookmaker Mark Read and the famous “plunge” horse Getting Closer.
Deeper Than Music UK Partner Final Cut Film Reviews interviews Ben of UK Boy Band A1About A1:A1 (stylized as a1) are a British boy band that formed in 1998. The original line-up consists of Paul Marazzi, Christian Ingebrigtsen, Mark Read and Ben Adams. Ingebrigtsen is originally from Oslo, Norway, but the other members originate from London.Their debut single, "Be the First to Believe", entered the UK Singles Chart at number six in mid-1999. They achieved chart success in the UK and other parts of the world in the late 1990s and early 2000s, particularly Southeast Asia. In the UK, they scored two number ones and six other top 10 hits, seven of which were written by the band. Adding to this, they also won a BRIT Award for "British Breakthrough Act" in 2001. They were managed by band manager Tim Byrne, who also formed Steps.Marazzi left the band in 2002, citing personal reasons. The three remaining members subsequently decided to split due to exhaustion from being on the road for the best part of four years straight.In December 2009, Ingebrigtsen, Read and Adams reformed a1, without Marazzi, in Norway for a series of concerts at the Christiania Theatre in Oslo.[1] Since their comeback, they have released new singles as well as their fourth and fifth studio albums, Waiting for Daylight, in 2010, and Rediscovered, in 2012.In 2014, a1 appeared on the itv2 documentary The Big Reunion along with other bands such as Eternal, Damage, Girl Thing, 3T and a new band called 5th Story, made up of Dane Bowers (from Another Level), Gareth Gates, Kenzie (from Blazin' Squad), Kavana and Adam Rickitt.In 2017, Marazzi met his former bandmates in Newcastle, after the fifteen years of his absence and he will appear on their 20-year anniversary tour.
Mark was the original creator and owner of 80sNostalgia.com. He launched it in 1999, built it up and made it one of the most popular 80s sites in the world. Then in 2004, despite being offered thousands of pounds for it, he gave it away to a complete stranger, for free. Why? Spoken Intro provided by Duncan Newmarch. Theme music provided by Ben. Shake and Vac advert used with permission from SC Johnson. Like the podcast? Tell some people about it! Better still, borrow their phones and subscribe for them. They'll love you for it. For more podcast fun, visit www.80sNostalgia.com and click Podcast at the top right.
The American Worker Gets The Spotlight At The Tribeca Film Fest by Mark Read by The Indypendent
Behind The Curtain With An 'Alt-Right' Wizard by Mark Read by The Indypendent
A lot of people say, "Josh, easy for you to act on the environment. You don't have kids."First, I could point to former guest Bea Johnson, who with her husband and 2 sons, produce less than a mason jar of trash per year, whom I see as role models to aspire to.I could point out former guest Jim Harshaw, who involved his four children and wife in his personal challenge. They loved the process and he used it to bring them together.Now I can point out Colonel Mark Read, whom you're about to hear talking joy, fun, bringing family together and not in small ways. Acting on their environmental values connects them across generations, which he then brings to West Point cadets.The point is not to copy what we do, but to find what matters to you and act on it. One by one, other things will follow. I make things work for my life. They make their things work in their lives. If I lived your life, I'd make it work. You can too.Family is only one aspect I could focus on with Col. Read's results. Once you find emotional reward in it, results are a matter of time. I had no idea when I started that I'd reach the level of taking 16 months to fill a load of garbage. Looking back, I see that once I started, that result was inevitable because it's fun, delicious, and rewarding.Hearing Mark's experience reducing waste with his family, you tell me if you think they're done or just starting.How far do you think they'll get?West Point has long traditions. It might be that changing how they do things is hard. It may be that the changes fall within their basic values of service and stewardship. Or maybe something else.We'll see. See acast.com/privacy for privacy and opt-out information.
I met Colonel Read through Colonel Everett Spain, who has also been a guest of the podcast.Two myths about the military have unraveled in me as a result of seeing West Point from the inside and talking to 4-star Generals and department heads. One is that the military practices command-and-control and that someone of any rank can just order people to do things and get compliance. On the contrary, you'll hear Mark share how people lead with compassion and understanding, at least most of the time outside of combat.The second is that the military wouldn't care about the environment or their effect on it. Again, I don't think anyone could hear Mark as faking caring.So far, the military seems to be fixing what it's broken, but I think it's looking toward sustainability, at least in training areas. The military reacts to the nation's values -- that comes from you and me -- and influences us back.They're ahead of many of us in some ways, especially corporate leaders, who could stand to learn from West Point -- one of the nation's top institution for teaching leadership."It makes us stronger," that's a military leader at the United States Military Academy at West Point talking about environmental stewardship. Who would have expected a top military leader talk about woodpeckers and act on it?A major initiative of the military is restoring economies and helping local populations. Stewarding the environment is fundamental. I hope civilian leaders learn from Mark's lead. I can't believe how much American business and other institutions are trailing the rest of the world in environmental stewardship. See acast.com/privacy for privacy and opt-out information.
Han kom till föreningen för fyra år sedan för att kunna backa upp Ben Rosen men framförallt för att jobba med ungdomslagens fysträning. Rötterna är i i sydvästra hörnet av Storbritannien, Cornwall och den lilla staden med egen katedral, Truro. Möt en av MFF:s fystränare, möt Mark Read. Det blir snack om hur man bygger upp fysträningen för de yngre spelarna, kost, träning och coachning. Hur skiljer sig kommunikationen mellan de olika åldrarna? Varför stöttar en grabb från Cornwall Manchester United och vad är tjusningen med att surfa och spela padel. Detta och mycket mer får du svar på i veckans avsnitt av Blått Snack avsnitt 160. Hasse Strandberg från Retro FM och Ole Törner från Skånesport är dina himmelsblå kompisar vid sidlinjen.
Episode 5 of the podcast is with Strength & Conditioning coach Mark Read of Malmo in Sweden. Mark talks about: -His background and experience -The difference between working in Sweden & the UK -How he implements triphasic training with his players -Why you need to 'make the leap' and create coaching opporunities for yourself Follow Mark on Instagram @coachmark_r Please SUBSCRIBE & SHARE the show and leave a review Also give us a follow: Twitter @FootballFitFed Instagram @FootballFitFed Website www.footballfitfed.com Email mail@footballfitfed.com
Creative Resistance is a special edition podcast mini-series in affiliation with the Center for Artistic Activism and is hosted by Research Fellow, Sarah J Halford. Episode 2: Audience! In this episode, we heard from art activists Avram Finkelstein, Mark Read and Rachel Brown of The Illuminator, Diana Arce, and Beatrice Glow. From Avram: “First of […]
Mark Read reviews Michael Moore's latest movie Fahrenheit 11/9. You can find his article in the October issue of The Indypendent or on at https://bit.ly/2N2BFGa To support this podcast and our publication, it´s as easy as visiting our Patreon page and becoming a monthly subscriber. bit.ly/2xsDpR
Last week, Midwest digital shop VML was merged with old-school legacy agency Y&R, one of the first moves under WPP's new CEO, Mark Read. It's part of a larger plan to create a slimmer, less siloed holding company that's better suited to face the challenges of the industry. The global CEO of now named VMLY&R, Jon Cook, says a consolidation in the industry was long overdue -- and this is just the beginning.
The team also discussed the week's top news in PR and communications, including Nike's latest iteration of its Just Do It campaign, which features former San Francisco 49ers quarterback Colin Kaepernick; Twitter CEO Jack Dorsey and Facebook COO Sheryl Sandberg appearing before the Senate, as well as Google's absence; Mark Read's appointment as WPP CEO and the company's latest quarterly results.
Mark Read should RESIGN Ford - #MediaSnack 131 by ID Comms
Our newscast comes from the Groucho Club in Soho, where Campaign was staging a photo shoot with the great and the good of UK advertising ahead of the magazine's 50th birthday. Brian Wieser, the senior analyst at Pivotal Research Group and Wall Street's go-to expert on the ad industry, joined global-editor-in-chief Claire Beale and global head of media Gideon Spanier to discuss Read's plans and WPP's financial outlook.
Professor Mark Read reviews the film Blade Runner 2049 To read Mark Read´s full article go to http://bit.ly/2ymCIgU To subscribe to Indyaudio and get notifications from our recent episodes, go to apple.co/2wwtyh5
This is Growing Up Strong Episode 12! In this episode i'm delighted to be joined by Academy Conditioning Coach at Malmo FF, Mark Read. We talk being a Brit working abroad, the culture towards fitness in Europe, developing speed and agility in youth athletes, and crossover from gym to field. Please feel free to leave feedback wherever possible. Catch me on twitter @Coach_Joycey Thank you and enjoy!
Mark is the earliest of the Gospels, the one written closest to Jesus’ lifetime. It is short, urgent, passionate and dramatic and reads a little like a front-line despatch from Christ’s life and death. Often we hear the Gospels in short sections, but it can be a revelation to read – or hear – the whole of the story at once. David Suchet; one of the best-known and best-loved actors of his generation, reads the Gospel of Mark. Recorded 28 March 2017.
Mark Read reviews the film Inconvenient Sequel: Truth to Power To read Mark´s full article go to http://bit.ly/2vtCqnE To subscribe to Indyaudio and get our recent episodes go to apple.co/2wwtyh5 Illustration by Emily Gage.
Mark Read reviews Matt Tyrnauer´s latest movie Jane: Battle for the City for the May issue of The Indypendent.
Get Out! Mark Read reviews Jordan Peele´s latest movie for the April issue of The Indypendent. Indypendent.org
Coach Mark delivers two of the most shows with Tips and Techniques of the Rich and Famous!
Radioactive waste dump for Australia by Ian Woolf, Interview with Mark Read about modelling bacteria in your gut, William Crowe talks about using swarms of small spacecraft to gather data for asteroid mining. Bacteria by Jonathan Coulton. Production checked by Charles Willock, Produced and hosted by Ian Woolf Support Diffusion by making a contribution
Sounding out Alzheimer's symptoms by Ian Woolf, Mark Read explains how diet affects the bacteria that influence your health. Bacteria by Jonathan Coulton. Production checked by Charles Willock, Produced and hosted by Ian Woolf Support Diffusion by making a contribution
Following the last two episodes focused on the French revolution of 1871, this week's episode finds us back with our local Occupy Wall Street protesters. Nina Hellman and Daniel Jenkins perform an interview with Savitri and Reverend Billy of the Church of Stop Shopping. To close out this podcast, we have Gibson Frazier performing Mark Read: the infamous "illuminator" behind the 99% "bat signal" on the Verizon Building last November. Interviews for this podcast were conducted by Steve Ginsberg and Quinlan Corbett, and are part of Occupy Your Mind, a program dedicated to documenting the living history of the Occupy movement, which you are cordially invited to participate in. Visit our website for details! For more, please visit http://www.thecivilians.org.To leave a comment, please visit The Civilians' blog http://blogforthecivilians.blogspot.com/!
Introduced by Peter Donaldson, Recorded by Deep Blue Sound, Edited and Mixed at dBs Music'I have written a blasphemous book', said Melville when his novel was first published in 1851, 'and I feel as spotless as the lamb'. Deeply subversive, in almost every way imaginable, Moby-Dick is a virtual, alternative bible - and as such, ripe for reinterpretation in this new world of new media. Out of Dominion was born its bastard child - or perhaps its immaculate conception - the Moby-Dick Big Read: an online version of Melville's magisterial tome: each of its 135 chapters read out aloud, by a mixture of the celebrated and the unknown, to be broadcast online, one new chapter each day, in a sequence of 135 downloads, publicly and freely accessible.Starting 16 September 2012!For more info please go to: www.mobydickbigread.com
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