Podcasts about openx

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP).  Sattel discusses: - The benefits and drawbacks of in-housing - OpenX's positioning in the market between buyers and sellers - The practice of reselling in CTV - Whether honesty pays in the industry - The debate around curation - Are industry KPIs fit for purpose? 

tvScientific CEO and co-founder Jason Fairchild joins Eric Franchi and Joe Zappa to talk about the lessons he brought from OpenX to tvScientific, inventing the performance TV category, and which big players, including The Trade Desk and AppLovin, might get into performance TV (or not).

Matt Sattel is the Chief Revenue Officer at OpenX. In his role, he leads the company's global sales and partnerships team focused on broadening OpenX's relationships with markets and agencies. He concentrates on expanding the sales organization and deepening relationships across agencies and brands. Matt came to OpenX after spending nearly four years at programmatic media partner MiQ, where he rose from director of sales to SVP, head of in-housing. He led a team focused on helping Fortune 100 brands move their programmatic business in-house through trading and ad tech expertise. Prior to MiQ, Matt held senior posts at Samba TV, Speakr and xAd, Inc., becoming a well-known industry thought leader on critical issues such as inhousing and the evolution of programmatic buying. Matt holds a B.B.A. in Marketing from the University of Florida and a certificate in Data Analytics for Business Professionals from the University of Chicago. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

AdTechGod sits down with Stacy Bohrer. Stacy is the Vice President of Buyer Development at OpenX. Her career in adtech spans more than 15 years, with a rich background that includes impactful roles at Crisp, iHeart, and Kinetic Social.But Stacy's most notable tenure was at The Trade Desk, where she spent nearly eight years as their Regional Vice President. During her time there, she played a huge role in shaping the company's growth and success, earning her a stellar reputation in the industry.Thanks to Iris.tv and LiveIntent for sponsoring this episode.

Sherman Winfield is an Atlanta-based Executive Creative Director at VML. His current duties include overseeing North America creative efforts for StudioX, the execution arm of OpenX, the bespoke agency network set up by WPP for The Coca-Cola Company. His latest work was an international launch for Minute Maid Zero Sugar, starring award-winning actor Jon Hamm. Some of his past clients from prior agencies include Sam's Club, Georgia Power, Kraft Mac & Cheese, Obama for America, Domino's and New York Lottery.    Prior to VMLY&R, he served as VP/Creative Director at Fitzco for four years. During his tenure, he led creative on the world's largest spice manufacturer McCormick, French's, Stubb's, Coca-Cola, Southern Company, amongst others regional and national brands. His most noted work during his tenure at Fitzco includes Coca-Cola's “1,000 Name Celebration”, the :15 radio assignment-turned-national campaign for Share a Coke, and the full rebrand of French's Mustard that resulted in a new creative platform, record sales, and a series of daring experiential efforts, including the highly successful Mustard Ice Cream.    Sherman's creative work has been recognized and awarded internationally by Cannes, D&AD, One Club, Clios, London International Awards, New York Festivals, ADC, Radio Mercurys, The Webbys, The Shortys and numerous others. He has also been on multiple advertising juries, both locally and internationally, to recognize the industry's best work. Business Insider also named him one of 50 Rising Stars on Madison Ave. in 2021.   He's also passionately committed in helping to build a far-more diverse advertising landscape by actively participating in numerous efforts within the industry. This includes being named lead instructor and tutor at One Club's ONE School, a free 16-week portfolio program aimed to help Black creatives break into advertising. In its first year, the graduate-to-hire rate was 80%. Sherman was also a part of the groundbreaking documentary series, Black Madison Ave., in which New York Festivals pulled together 6 of the 10 Black ECDs (less than 1% of creative leadership across major holding companies) to address the glaring discrepancy, and ways to fix it. Outside of the industry, Sherman adores collecting rare sneakers (upwards of 165 pair & counting), DJIng, spending time with his superhero wife, two amazing sons and his puppy Coltrane.

On this episode of Embracing Erosion, Devon chats with Fluvio Principals, Shari Diamond and Tom Crist. Given their roles overseeing strategy with a handful of clients each quarter (companies like Amplitude, Worldpay, eBay, OpenX, and many others) these two are perfectly situated to give us the low down on what c-suite execs are looking for out of their product marketing teams and to break down trends they see in market. --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

Gil Sommer, the VP of Product for OpenX, discussed the company's role as an independent omnichannel supply-side platform (SSP) focusing on curation, transparency, and sustainability. OpenX has transitioned from on-premise infrastructure to a cloud-based system, allowing for scalable operations. The company has significantly invested in the connected TV (CTV) sector, emphasizing audience-based activation for better ad targeting and performance. Sommer highlighted OpenX's commitment to transparency, sustainability efforts, and leveraging their unique data graph for enhanced inventory curation and targeting capabilities. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

AdTechGod sits down with Tal AlmanyTal Almany is the VP of Global Supply at Kargo. Tals impressive career has taken him through key roles at Adconion, OpenX, SpotX and others , where he has refined his skills and built long standing relationships with key publishing partners in the US and abroad.But there's more to Tal than just his professional achievements. In an interesting twist, he was also an extra on the hit show Criminal Minds and had a former career as a chef!Thank you adquick for sponsoring this episode.

Emma Lacey is Senior Vice President EMEA at Zefr, where in her two years with the company she has helped position Zefr as the leading technology provider for brand safety and suitability across Meta, TikTok and YouTube in the region. Prior to joining Zefr, Emma spent 15 years' building successful commercial teams across the advertising industry, including being part of the EMEA leadership team at OpenX where she worked as Senior Director of Buyer Development to secure strategic partnerships with media agencies and brands. In addition, she has held senior positions within a range of media and adtech businesses, including AOL, Sky and Blis.

In 2021, Coca-Cola handed WPP its $4 billion ad account.At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences.With the recent debut of Coca-Cola's “Foodmarks” campaign — which spotlights locations that are culturally relevant for the brand in partnership with Time Out — it's clear OpenX understood the assignment.This week, Coke's vp of creative strategy and content, Islam ElDessouky, and Ogilvy's global client lead, Liam Parker, join Adweek community and brand editors Luz Corona and Rebecca Stewart to discuss the year-long road to “Foodmarks”.They also spoke about how the work speaks to Coke's wider marketing ambitions and gave an insight into how the OpenX model is performing for the brand.Follow Luz Corona on LinkedInFollow Rebecca Stewart on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, a leading global supply side platform.SSPs are one of the earliest adtech categories and over the years their role in enabling supply to connect with demand has evolved. In some cases, many call into question if they are even necessary in the current programmatic market.Wayne & Matt cover their evolution, their purpose, and what the future of them is. Hosted on Acast. See acast.com/privacy for more information.

On a blustery day at Cannes Lions (which prevented us from recording outside), I walked along Yacht Row, well known for the plethora of ad-tech and mar-tech firms that rent the floating party boats moored in Jetée Albert Edouard just astride the Palais des Festivals. I was accompanied by Tom Triscari, an independent analyst who covers the programmatic and ad-tech scene -- and was once worked in the industry. Together we chose several companies for Triscari to assess in terms of potential and challenges, including IAS, DoubleVerify, Magnite, OpenX, Criteo, Cognitiv and Experian -- but the conversation naturally brought up some of the biggies that didn't rent yachts but still make their presence felt in the ad-tech market (such as The Trade Desk). "If you're on Yacht Row, you're there to close out some deals, because revenue is tight, there's consolidation, and you know, I think there's some concern out there around that top line growth," Triscari explained. "And therefore what what are you left with? You're left with maybe some cost cutting if you're going to make your number. So they're all out there trying to make deals for the investment they put into the yachts, which is not cheap." Tune in tomorrow for Digiday's final podcast from Cannes Lions. And if you missed them, please give a listen to Digiday's conversations with Sir Martin Sorrell and HP's Tara Agen, Zambezi's Jean Freeman and Grace Teng, and PMG's George Popstefanov. 

Jason was co-founder of pioneering programmatic ad server and exchange OpenX and today runs tvScientific. He started his career in the boom years of Web 1 at Earthlink and GoTo, working with the legendary Bill Gross.More

John Gentry is CEO of OpenX, one of the world's leading providers of digital and mobile advertising technology. John is responsible for operating the business and further accelerating OpenX's rapid trajectory, delivering revenue growth through sales, technology, and product innovation globally.

Nearly two years ago, Rob Reilly joined WPP as its first chief creative officer with a remit to make it the most creative company in the world. Since then, the agency has been named the most creative company of the year at Cannes twice. How has he done it? In part by poaching top talent, such as global Ogilvy CCO Liz Taylor and global director of creative excellence Eric Monnet. Also, by meeting increasing client demands to work in a more integrated way across the network. WPP's OpenX is a prime example, bringing together agencies such as VMLY&R and Ogilvy on behalf of a global client. But mostly, it's been by continuing to fill the business with curious people.In this episode, Reilly chats about his role at WPP, shares his view on the role of industry award shows and debates the benefits and drawbacks of working from home for creatives. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS

Nearly two years ago, Rob Reilly joined WPP as its first chief creative officer with a remit to make it the most creative company in the world. Since then, the agency has been named the most creative company of the year at Cannes twice. How has he done it? In part by poaching top talent, such as global Ogilvy CCO Liz Taylor and global director of creative excellence Eric Monnet. Also, by meeting increasing client demands to work in a more integrated way across the network. WPP's OpenX is a prime example, bringing together agencies such as VMLY&R and Ogilvy on behalf of a global client. But mostly, it's been by continuing to fill the business with curious people.In this episode, Reilly chats about his role at WPP, shares his view on the role of industry award shows and debates the benefits and drawbacks of working from home for creatives.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance of identity, and exploring opportunities in emerging platforms like connected TV (CTV).  John Gentry, CEO of OpenX, joins me on the SEJShow to discuss the opportunities of ad exchanges, distribution beyond Google & Microsoft, how header bidding works, ad opportunities growing on mobile devices and CTV, and the role of identity and cookies in ad targeting. Gain insights on how to take your PPC and advertising efforts to new heights.   The key is to put an offering in front of somebody who has articulated their interest. Reaching a consumer in real-time and understanding that they want something –they want a car, they want to get tickets to a baseball game. So you're responding to them at that exact time, making that work compelling. The big magic of that model was that real-time response to a user's needs. –John Gentry, 04:26 Paid search is a great entry point into an ecosystem of advertising models working together to identify that intent. And then, if someone may not make the purchase decision at that moment, you can then remarket/retarget. You can then remind them, or at least you have the data. Maybe they're somewhere in the funnel where you are looking at a blog post, buyer guide, or comparison page, and then you can follow them through. –Loren Baker, 05:07 Programmatic came out of that idea to take intent and see if you can respond to the user in some timeframe. The goal here is to try and keep that offer in front of the user when you think you understand the consumer wants to buy something. Programmatic extended that opportunity to be in front of that user and target that user with a different time window. –John Gentry, 05:53   [00:00] - About John. [05:07] - Where Programmatic comes in. [06:59] - Overview of OpenX. [09:46] - How is First-Party Data different from cookie-based advertising? [11:21] - How buyers match to data. [18:19] - More about Open audience. [19:38] - Will there ever be an alternative to Google? [22:34] - How AI will change the search experience. [25:42] - How targeting works in CTV. [33:09] - Ways OpenX stays sustainable. [39:28] - The next big thing to look out for. Resources Mentioned: OpenX - https://www.linkedin.com/company/openx/   Being able to target the level of an individual user is very powerful. All of this stuff is protected and wrapped up, and done safely. There's a recent move towards clean rooms, which are safe ways to exchange data so that you're guarding the person who owns the data; the company owns the data that's not leaking out. And there's a lot of investment in that, which is excellent because that goes back to privacy. How do, how do we keep these things? How can we do targeted advertising in a way that protects people's personal information? –John Gentry, 17:10 With CTV, you can now understand the household watching that content, which means you can now look at the behavior of those households to understand more directly potential attribution from an ad. That's a massive game-changer. And I think that's the big move. What we're seeing advertisers do–the first thing they did when Streaming came out–they realized that the early streamer audience was precious. I think what we're seeing now is kind of the expected and, not surprising, migration to more addressability and the ability to understand how can I target a given household –John Gentry, 26:22 Do we see consumer behavior move with AI? Because if the user moves to AI, that will be a new form of marketing, right? That's a place we're going to have to reframe. How do we engage with the consumer and help them find what they need or address what's coming up? So I think that's a fascinating area in terms of where things will go on the advertising side. –John Gentry. 40:06   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With John Gentry: A veteran of the technology and media industries, John Gentry, serves as CEO of OpenX, a world-renowned provider of digital advertising technology.  Before joining OpenX, he was President of Spot Runner, CRO of Green Dot, SVP, and GM of overture Services' Affiliate Business. In addition, he held executive positions at Disney/ABC and Discovery Communications. Having 20 years of leadership experience, an engineering background, and a product innovation background makes him an ideal leader for navigating changing times. With his invaluable contribution to OpenX, he is committed to further accelerating OpenX's rapid trajectory. Connect with John on LinkedIn: https://www.linkedin.com/in/john-gentry-93561/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

With the proliferation of new digital mediums such as podcasts, connected TV (CTV), over-the-top (OTT), the carbon footprint of the digital advertising supply chain is set to grow. So what can be done to shift the focus to sustainability in digital advertising sphere?  Priya Bhatia, Vice President, Southeast Asia, OpenX shares with us on how OpenX became the first ad exchange to be certified as CarbonNeutral by Climate Impact Partners, unveiling ‘Path to Net-Zero' initiative. See omnystudio.com/listener for privacy information.

In this episode, we revisit our conversation with VMLY&R global CEO Jon Cook. Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R's strategy for retaining diverse talent.Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS

Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R's strategy for retaining diverse talent.Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS

Follow me @samirkaji for my thoughts on the venture market, with a focus on the continued evolution of the VC landscape.Today we’re thrilled to bring you our conversation with Jessica Peltz-Zatulove and Kate Beardsley, co-founders of Hannah Grey VC. Backed by firms such as Twitter, JP Morgan, Screendoor, Insight Partners, etc. the firm recently announced it’s oversubscribed $52MM seed fund and (13 investments made to date). Jessica and Kate have backgrounds in entrepreneurship, branding, and strategy, and bring their wealth of experiences to this week’s episode.About Jessica Peltz-Zatulove:Jessica Peltz-Zatulove is a Founding Partner at Hannah Grey.Prior to founding Hannah Grey, Jessica was Senior Managing Partner at MDC Ventures, leading investments in companies including Netomi, Gradient.io (acquired by Criteo), Veritonic, Indicative (acquired by mParticle), Catch & Release, Perksy, and Mezzobit (acquired by OpenX). Before she was a VC, Jessica specialized in connecting marketers with tech at innovation consultancy Evol8tion and at Zenith Media.Jessica also leads a NYC’s Women in VC group and created the Global directory for Women in VC, which now includes 3,800+ women investors spanning 2,400+ venture funds across 200+ cities and 60+ countries.About Kate Beardsley:Kate started her career as director of special projects for Martha Stewart Living, reporting directly to Martha Stewart. She went on to become Chief of Staff to Ken Lerer at the Huffington Post, and joined him to co-found Lerer Hippeau, a NYC-based fund focused on early-stage companies.In 2014, Kate joined Upslope Ventures as Managing Partner which took her from NYC to Denver. She is active with the Rocky Mountain Venture Capital Association and the Rockies Venture Club.Episode Summary:01:26 Why did they start Hannah Grey, and what were the key components they knew were necessary for them?08:21 What exactly is their product outside of capital? 13:36 Thinking through LP discovery and composition20:11 Learnings from raising a fund, including the difference between raising from institutional investors and non-institutional investors30:51 What internal KPI’s they track for the firm 35:26 The future of service-oriented venture38:44 The ‘Hannah Grey’ Experience when supporting founders. 43:25 Recommendations for emerging managers46:46 Cultivating a community of female investorsMentioned in this episodeHannah GreyI’d love to know what you took away from this conversation with Jessica and Kate. Follow me @SamirKaji and give me your insights and questions with the hashtag #ventureunlocked. If you’d like to be considered as a guest or have someone you’d like to hear from (GP or LP), drop me a direct message on Twitter.Podcast Production support provided by Agent Bee Agency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ventureunlocked.substack.com

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 2 of our conversation, we discuss why prebid should be top-of-mind for publishers. Show NotesConnect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 2 of our conversation, we discuss why prebid should be top-of-mind for publishers. Show NotesConnect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 1 of our conversation, we're going to discuss why cloud technology supports the digital advertising industry holistically. Show NotesConnect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 1 of our conversation, we're going to discuss why cloud technology supports the digital advertising industry holistically. Show NotesConnect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

OpenX CEO John Gentry on why the company isn't going public in 2022, its recent COPPA settlement with the FTC and the ongoing challenge of ensuring quality supply in an open exchange.

NFT games is the new topic that's been gaining major momentum in the metaverse/web 3 conversation. The fundamentals of NFT games is that the ownership model of game assets are user owned and transactions are encoded on the blockchain. This creates a utility value for NFTs where it can actually live in an environment where it brings tangible value to people, rather than just being say a jpeg piece of digital art that's hard to show off. The magic of NFT games shows through the economic opportunities that it creates for people. A simple example is Axie Infinity which is the most popular NFT game right now. In the game, people can buy these axies, which are these adorable pet creatures that you can train to get better and better at battles. As your axie wins more battles, it appreciates in monetary value. Based on the work you do ‘training' axies, you can make money off of your hard earned work (through the appreciation of that asset). In fact, a huge fraction of the population in the Philippines have started to rely on playing axie infinity as their main source of income.While the Axie example is straightforward, as you can imagine, for more sophisticated games and experiences, the infrastructure to power these transactions gets more complex.  In this episode, we will explore the building blocks to help foster the NFT game ecosystem for developers, players, brands, influencers, etc.ABOUT THE GUESTJohn Linden is the CEO of Mythical, a next-generation game technology studio creating universal economies driven by player ownership of NFTs with utility. Prior to Mythical, John was the President of Seismic Games (acquired by Niantic Labs), developer of Marvel Strike Force and Magic the Gathering: Valor's Reach. Prior to Seismic Games, he was a Studio Head at Activision Blizzard on the Call of Duty and Skylanders franchises.Before entering the games industry, John was the Co-Founder / CTO at Adknowledge and at OpenX and built his own startups, Planet Alumni (acquired by Reunion.com) and Litmus Media (acquired by Think Partnership)SHOW NOTES[5:50] What are NFT games and how do they make games better for people?[13:10] Understanding collectables culture[16:10] Economic engine behind NFT games[18:00] How to have zero gas fees[23:15] Developer interest in building game economies on the blockchain[25:50] Focusing on assets over tokens[29:10] How can NFT games live on the Apple Store?[31:10] New roles and jobs that NFT games can create[36:55] Why are NFT games becoming mainstream now?

ExchangeWire CSO Rachel Smith and CEO Ciaran O'Kane join Grace Dillon, editor, to discuss the latest news in ad tech and martech. In this episode, they cover: the findings of The State of Programmatic in JAPAC - 2021 Report, produced by ExchangeWire and OpenX; how changes to the ad tech infrastructure and the realities of a post-pandemic world will affect travel companies; and the projections outlined in Zenith's latest Advertising Expenditure Report.

017 – Rynek reklamy i rozwój produktu z pomocą eksperymentuO odcinkuW tym odcinku rozmawiamy z Maćkiem Wiktorowskim, który jest Dyrektorem Produktu w firmie OpenX • jak działa rynek reklamy internetowej • jak rozwijać produkt z wykorzystaniem eskperymentu • jak wygląda proces tworzenia eksperymentów w firmie OpenX • jak prowadzić eksperymenty w mniej zwinnych branżach Nasz gość, Maciej Wiktorowski jest Dyrektorem Produktu w firmie OpenX. Ma ponad 10 lat doświadczenia w zarzadzaniu produtkami w branży reklamy i mediów. Wcześniej pracował m.in. w Amazonie, Sizmek'u oraz Interii i Onecie. Maciej posiada także stopień Doktora zdobyty na Uniwersytecie Jagielońskim – jego praca dotyczyła zarządzania portfelem produktowym firm medialnych w Polsce. Zapraszamy do słuchania.

About this nugget: This nugget was pulled from episode 280 from an interview with Igor Telyatnikov from Alphapoint.  This nugget is on preparing your startup for the right market conditions. What is a nugget of the week?:  The host John Siracusa has recorded over 360 episodes as the host of the Bank On It fintech podcast where he interviews founders building the future of fintech and the VCS/Angels who fund them.  With each interview there’s this wow moment when the person interviewed has shared something really special, unique or a reminder on how founders or investors should think. So, here we are delivering those moments to you in the form of a bite sized nugget. About Igor Telyatnikov: Igor is Co-founder & CEO of Alphapoint.  He has over 15 years of experience in building, operating, and investing in financial services, security, and media technology firms. Prior to AlphaPoint, Igor served as Managing Director of Cvetlo, an early stage venture firm making investments in fintech, adtech, and online media. Prior to Cvetlo, Igor led West Coast Business Development for LiftDNA, a digital ad exchange platform focused on managing online publisher ad revenue by making real-time pricing predictions for over 10 billion Ads Per Month. LiftDNA was acquired by OpenX, a global leader in digital and mobile advertising, in 2012. Previously, he held multiple roles over 5 years in the Security Technologies and Systems Integration divisions of Ingersoll Rand (TICKER: IR) / Allegion (TICKER: ALLE), where he drove adoption of new security technologies. About the host: John, is the host of the ‘Bank On It’ podcast recorded onsite in Wall Street at OpenFin and Million Dollar Startup, a fully remote, high quality pitch competition podcast.   He's also the founder of the remotely recorded, studio quality standardized audio production system called ListenDeck. As a  fintech, VC, financial services industry enthusiast and connector. He’s in the center of the fintech ecosystem, keeping current with the ever-innovating industry.  Stay in the fintech know by subscribing to ‘Bank On It’ & Million Dollar Startup. Follow John on LinkedIn, Twitter, Medium

In Episode 32, listeners hear from Todd Parsons, Chief Product Officer at OpenX, a leading online advertising exchange. He discusses the rise of first party ad-exchanges on digital platforms, the current dilemma in advertising with negative news content, and his advice to young people interested in advertising and marketing.

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 2 of our conversation, we discuss why prebid should be top-of-mind for publishers. Show Notes Connect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 2 of our conversation, we discuss why prebid should be top-of-mind for publishers. Show Notes Connect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 1 of our conversation, we're going to discuss why cloud technology supports the digital advertising industry holistically. Show NotesConnect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 1 of our conversation, we're going to discuss why cloud technology supports the digital advertising industry holistically. Show NotesConnect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Aimee has a great love of data, governance and ethics and how they have all collided to create a fascinating career. Her career has culminated with a keen interest in and knowledge of openX - open data, open government and civic technology and has worked for a number of New Zealand'e most prominent scientific, internet and tech organisations.

Today we’re excited to have Dallas Lawrence. He’s the Chief Communications and Brand Officer for OpenX, the programmatic advertising company. Prior to joining OpenX, Dallas served as the Chief Communications Officer for Rubicon Project, led global communications and government affairs for Mattel, and served as the chief global digital strategist for Burson-Marsteller...so it’s safe to say he knows a thing or two about a thing or two. In this episode, we covering a wide range of topics with Dallas, most notably:The advertising trends of tomorrowToday’s consumer shopping trends (OpenX recently released a fascinating report on this very topic in collaboration with The Harris Report)What those trends can tell us about the future of commerceHow to stay humble to make better predictions on an ongoing basisHow to overcome your inherent biases when trying to make reliable predictionsLessons learned from Donald RumsfeldAs always, make sure to subscribe, rate and review us on iTunes, Stitcher, and wherever else suits your fancy.

My guests on today’s episode are Ryan Lavery and Max Stewart from Perfect Audience. They offer simple and powerful online tools that give Shopify brands everything they need to gather visitor data and use it to power advertising campaigns that show the right ad to the right person at the right time.We’re talking about all things retargeting, including...Web RetargetingFacebook RetargetingInstagram RetargetingTwitter RetargetingShopify Dynamic RetargetingCross-Device RetargetingMobile RetargetingIt’s proven that 95% (or more) of visitors to your Shopify store leave without making a purchase. It's frustrating to see all that traffic go to waste, but this episode is going to share the specifics on how to bring these customers back in a scalable way!What You Will Learn Today…How to serve lost customers your ads in the best placements at the lowest prices.Learn about Perfect Audience's world-class real-time bidding platform that serves your ads across Google, OpenX, Rubicon, and every other top network. How to generate fully optimized campaigns for your Shopify store that maximize your ROAS.Links And Resources Mentioned In This EpisodePerfect Audience ($300 advertising credit for any Shopify brand)To claim your free $300, create an account, install the Shopify App, and then email success@perfectaudience.com and mention you are a "FASTLANE" listener and your account will be up upgraded for free!Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! See acast.com/privacy for privacy and opt-out information.

In this episode of the Business Builders Show, we talk with Jessica Peltz-Zatulove and Sutian Dong, creators of the Women In Venture Directory, the largest global directory for women in venture capital to connect and collaborate. Both of these women are venture capitalists (yes, the directory is their passion project on the side). Jessica is a Partner at MDC Ventures, where she focuses on sourcing and managing investments in early stage startups that address the needs of the Modern CMO. She's sourced and lead investments in emerging companies including Msg.ai, Gradient.io, Veritonic, Catch & Release and Mezzobit (acquired by OpenX). Sutian Dong is a Partner at Female Founders Fund, an early-stage fund investing in the exponential power of exceptional female talent. Now into Fund II, select Female Founders Fund investments include: ELOQUII, Tala, Maven, Zola, Rockets of Awesome, WayUp, and Thrive Global. Jessica and Sutian both are passionate about their roles in venture and both of them have unconventional paths in to venture. We also dive into the need for the women in venture directory initiative and what the data shows as to where and what women in venture are investing in (no, it is not what you think). Find the women in venture directory at: https://www.women-vc.com/Follow Jessica on Twitter: @jessicapeltzFollow Sutian on Twitter: @sutiandong Learn more about the Business Builders Show hosts, J. Kelly Hoey at jkellyhoey.co. And Marty Wolff at martywolffbusinesssolutions.com. Call or text me at 570 815 1626 with your comments or questions. You can subscribe to the Business Builders Show on iTunes, Spotify. Stitcher or your favorite podcast app. Thanks for listening! See acast.com/privacy for privacy and opt-out information.

I had a privilege of sitting down and interview Eli Calderón Morin, A Y-Combinator Hackathon winner, Founder & CEO of All_ebt. Eli has been at the forefront of mobile disruption as an advisor and team member to some of the fastest growing and groundbreaking mobile startups on the planet: AdMob/ acq Google, SnapTell/ acq Amazon, Alohar / acq AutoNavi/ Alibaba, Mojiva, InMobi, OpenX, Lipa Learning, Appfuel, and Adtile. Over the last decade, Eli has gained expertise in the areas of Startup Growth, Operations, Developer Evangelism, Market Expansion, Corp Dev, M&A, Strategic Partnerships, Sales Engineering, BizDev, SaaS, and Product Management. All_ebt is a smart wallet for Food Stamps. Over 54 million Americans receive SNAP (food stamp) benefits each year. They have tremendous purchasing power in aggregate, yet remain under-served by consumer technology.Serving underbanked and low-income communities and acting as a consumer on-ramp for mass crypto adoption and financial services. I met Eli at EOS Global Hackathon Finale in Cape Town, South Africa. We discussed his previous startups, how he is redefining food stamps and he gave advise on startups.

Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing services. The news came just a month after the supply-side platform laid off some 100 employees as it prepared for the deal and continues to push into the video arena. Tim Cadogan, CEO of OpenX, joins the podcast to discuss the arrangement and how the programmatic landscape looks in 2019.

Bryce Roberts is co-founder and managing director of a different kind of VC firm, Indie.VC. He recently announced v3 of their fund model which is focused on backing revenue-generating companies that are seeking financial independence from the traditional VC rat race. Prior to starting the fund four years ago, Bryce invested in seed stage startups in the mid-2000's out of O'Reilly AlphaTech Ventures (OATV). Portfolio companies include Bitly, Chartbeat, Codecademy, Foursquare, Hipcamp, OpenX, and a bunch of others. He joins me all the way from his home base in Utah. In this episode: We talk all things venture capital, including how it's changed over the past decade and where it's going in the future. We've previously talked a bit about distributed teams on the startup side, but here we also talk about distributed teams when it comes to investing, including when Bryce moved from the Bay Area to Utah in the middle of a fund. How founders can be more honest with themselves about what they really want, and why so many want to quit chasing venture funding that they don't really want, and which leaves them in an escalating cycle of constantly reaching for the next funding milestone. We talk about which geographies in Bryce is most bullish on for startups, besides the Bay Area. We also get sidetracked talking about Bryce's membership in the “first name club” on Twitter (his username is @bryce) and whether we might be seeing any of the videos he's created on TikTok anytime soon (we won't). We also talk about some of Bryce's favorite products, including the Apple Watch, a headband that is supposed to help you sleep, and why TikTok is so addictive. We’ll be back next week so be sure to subscribe on Apple Podcasts, Google Podcasts, Spotify, Breaker, Overcast, or wherever you listen to your favorite podcasts. Also, big thanks to AngelList and FreshBooks for their support.

Cema (Corporate Event Marketer Association) is a booming community. With 800 members and growing, CEMA needs to be on your radar. CEMA focuses on relationships and conversations first. This is what allows the organization to continue to thrive and set themselves apart from other associations. If you are looking for an extremely valuable association to become a member of this could be for you! In this weeks episode of #EventIcons our guests Kimberley Gishler of CEMA (Corporate Event Marketing Association), and Tom Spano of OpenX will be giving you the inside scoop on CEMA. They will talk about how you could become a member and why it is the best association. Our panel will also tackle event sponsorship, the current state of the event industry and so much more! We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know! You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you! How To Subscribe: Click here to watch the show live and get email notifications of new episodes. Subscribe via iTunes: Video & Audio or Audio Only Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only Follow our iconic guests on Twitter: Kimberley Gishler of CEMA (Corporate Event Marketing Association)(@cemaonline) Tom Spano of OpenX(@tomspano) Tahira Endean of BCIC (@TahiraCreates) Check out the epic resources mentioned in this episode: CEMA (Corporate Event Marketing Association) OpenX Haute Dokimazo Event Details of Haute Dokimazo CEMA Summit Upcoming and Industry Events Non-Obvious 2018 Edition: How To Predict Trends And Win The Future (Non-Obvious Series)(Book)

Cema (Corporate Event Marketer Association) is a booming community. With 800 members and growing, CEMA needs to be on your radar. CEMA focuses on relationships and conversations first. This is what allows the organization to continue to thrive and set themselves apart from other associations. If you are looking for an extremely valuable association to become a member of this could be for you! In this weeks episode of #EventIcons our guests Kimberley Gishler of CEMA (Corporate Event Marketing Association), and Tom Spano of OpenX will be giving you the inside scoop on CEMA. They will talk about how you could become a member and why it is the best association. Our panel will also tackle event sponsorship, the current state of the event industry and so much more! We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know! You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you! How To Subscribe: Click here to watch the show live and get email notifications of new episodes. Subscribe via iTunes: Video & Audio or Audio Only Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only Follow our iconic guests on Twitter: Kimberley Gishler of CEMA (Corporate Event Marketing Association)(@cemaonline) Tom Spano of OpenX(@tomspano) Tahira Endean of BCIC (@TahiraCreates) Check out the epic resources mentioned in this episode: CEMA (Corporate Event Marketing Association) OpenX Haute Dokimazo Event Details of Haute Dokimazo CEMA Summit Upcoming and Industry Events Non-Obvious 2018 Edition: How To Predict Trends And Win The Future (Non-Obvious Series)(Book)

As mobile becomes the new go-to medium for shoppers, marketers and advertisers are faced with new challenges -- and opportunities. DMN sits down with Maggie Mesa, of OpenX, to discuss the past, present and future of mobile advertising best practices.

In this episode we're delving into client relationships. Like any successful relationship, it's important to be engaged, responsive, seek to understand, follow-up and follow-through, deliver on commitments that you make, and when necessary steer into conflict in order to address issues and move forward. We speak with Anke Audenaert about how her approach evolved as she progressed in her career and moved from agency side to client side. Anke Audenaert, Digital Marketing Nanodegree lead at Udacity After close to 8 years as VP of Market Research and VP of Traffic Optimization at Yahoo!, Anke co-founded JumpTime which was later acquired by OpenX, one of the world's leading providers of digital and mobile advertising technology. She is also a founder of Favrit, a company focused on building tools to help consumers bookmark their physical world. Anke is the Nanodegree Lead for Digital Marketing for Udacity, building a unique curriculum with industry partners, focused on hands-on learning for beginning digital marketers. She is an Adjunct Professor of Marketing at the UCLA Anderson School of Management, where she teaches and advises MBA and executive students on Digital Marketing and Analytics. As if that wasn’t enough, she is about to publish a book and is the parent of 2 kids! Host: Alex Langshur

Call me old-fashioned, but I’ve always been a programmatic advertising skeptic. However, if anyone’s going to win me over, it’s Andrew Buckman. Andrew is the EMEA MD of the programmatic ad exchange OpenX. Through technological advances and a bit of old-school manual processes, OpenX has become the most trusted seller of programmatic advertising according to […] The post Andrew Buckman, MD EMEA, OpenX appeared first on Reevoo.

Chet welcomes series regular Paul 'Duck' Ducklin to discuss the latest security news: Android random number flaw implicated in Bitcoin thefts, OpenX ad servers "pre-compromised", Lavabit and Silent Circle suspend operation, winners of Black Hat 2013 #sophospuzzle.