Unusually Focused

Ryan has already made major progress on The Vault feature we talked about last week. In this episode, he gives me an update on how it's coming along, and describes his plans for making this app "opinionated." Support the show (http://unusuallyfocused.com)

I started working with a small group, to take them through our rabbit hole marketing course, and as part of the offer - we promised a year of access to the Skwerl, "Vault" when it was ready.The Vault is an organizational system to file documents, but it's also a method for creating more, better content. But when we made that promise, The Vault was still just an idea. In this episode, we talk about the plan for bringing the idea to life, the next round of Rabbit Hole, and much more. Support the show (http://unusuallyfocused.com)

For the past few months, Ryan's been busy learning how to code and doesn't seem to want to talk about Unusually Focused, or how we're going to turn Skwerl into a business. It's been hard to have a conversation with him about the business side of things because doesn't seem to be able to switch his mindset from "App Developer" to "CEO." And it makes sense, he's literally learning to speak a different language. But from my perspective, it's terrifying. We've already spent a few thousand dollars on ads to get leads for the app and Ryan's spent the past few months building it - so we're fully invested in this Skwerl project. Yet we have no business plan, or even any idea of what the app is going to be.Right now, from a users perspective, it's a basic writing app with features that motivate users to write. The feedback we get most is usually something like, "I'm finally hitting my daily writing goal. It's crazy how some confetti and a leaderboard can get my ass in gear." The app has some editing features as well, to help with things like redundancy and lack of rhythm and flow. It actually does a lot of cool stuff, it just isn't what we want it to be yet.But today, we had a tiny breakthrough. I was responding to emails when Ryan came out of his cave of an office to willingly talk about the future of the app.We started the conversation, and since this was such a rare occasion, I stopped him mid-sentence to set up the microphone so I could share it with you. I also talk about what it's been like to produce my first ever podcast, and why you should probably be publishing more. Support the show (http://unusuallyfocused.com)

Without putting much thought into it, we ran an ad for Skwerl and were surprised to see tons of leads coming in each day, and for pennies. We found the ULTIMATE lead magnet.They're opening emails, joining our Facebook group, and involving themselves in our community.But we're learning that a bigger audience isn't always a good thing.For years, the Unusually Focused Facebook group has been a hub for people who want to learn to sell their stuff, build an audience, and have a community supporting them along the way. We use the group to help our customers and to sell them our courses and focus groups.So when the group started growing rapidly, we couldn't have been happier.That is until our sales dropped, our long-time customers started leaving, and the group started to feel like every other boring Facebook group... Support the show (http://unusuallyfocused.com)

This episode is going to be a little different than what you're used to hearing on the podcast... because we are making some big changes here.In this season, we're telling the story of our new application and company, Skwerl. Ryan Orrico is your usual host, and he's also the Founder of Unusually Focused. But we're making some big changes around here. So for this series, Kass is taking over as Producer and Host.Even if you're a first-time listener, you might Ryan him from some of his past shenanigans...like #randomtalkingvideo, the viral trend he started on Instagram that has people all over the world speaking more confidently and unapologetically.Or Rabbit Hole, the edgy marketing course for people who love money and want to help people, but don't want to look like every other boring asshole promoting themselves on the internet.Or, the app Ashton Kutcher almost invested in - one that would have had every feminist pounding down the door to our offices had it been successful... Hottie Spottr.These big changes I'm referring to all started when Ryan decided he wanted to learn to code...He'd had been involved with tech companies, startups, and apps in the past, but he was never the one, should i say, "behind the keys." Not until recently.Now, if you know about coding, you know there are countless courses you can take to learn everything from how to design a basic web page, to how to create a powerful, and possibly even dangerous algorithm like Facebook or Tiktok, or any of those mainstream applications most of the population is using. You also know that there are hundreds of perfectly experienced app developers all over the world.Well - Ryan didn't want to take any of those courses and he didn't want to hire any of those developers. He wanted an app with opinions. An app that could use those opinions to motivate people to write better, and more often. He wanted an app that could help his customers in the same way he would... and he wanted to build it himself.So he opened Chrome on his Macbook. Googled, "how to code an app," and 2 months later... Skwerl was born. As of today, which for reference is September 15th of 2020 - There are 1660 beta users using the app on a daily basis.We wish we could say, "we're just a few weeks from the launch day" or any other clarifying statement about what the plan is from here. But the truth is... we don't know.Ryan built this technology because he wanted to learn to code, and now that it exists, we need to figure out how to use it to build a profitable, sustainable, and scalable company.And in this series, we're bringing you along for the ride.You'll take a seat in our company meetings as we find the answer to the obvious questions like, "what is our business plan?" and "how are we going to make money?"To the more difficult ones, like "what actually motivates someone?" and "How do we incorporate those motivational triggers into an app people can use?"We'll share the good, the bad, and everything in between.Welcome to The Skwerl Series.In episode one, we'll get to know the founder - Ryan Orrico.Support the show (http://unusuallyfocused.com)

If you’re the type of person who doesn’t post videos because you don’t like the way you look, or because you don’t have a good camera, or you think no one is watching anyway, or you don’t like your voice, or you wonder why someone would buy or watch your videos when they can go watch that other person's… you’ll dig this episode.It’s a conversation with my friend Brian Nevison. We talk about the work he’s been doing with other online teachers, trainers and coaches about making their videos more profitable and engaging.I was seeing his posts & responses to people in the Random Talking Video Facebook Group, I could sense he had a system and that he wasn’t just guessing… and he also openly shares his best ideas without holding back. which made me think, “damn this dude would be a good guest.”One of the things I like most about Brian is that even though he’s a beast who can jump over cars and bench press 1500 pounds, he doesn’t lead with demonstrations of his physical superpowers. He uses those more as appetizers and focuses largely on making videos that aim to deliver his personality.In this episode, we talk about his 3-step process for filming an effective, profitable online training video. We also cover:✅ 10:30 - Facebook? Instagram? YouTube? The best social media platform when you’re starting out✅ 13:10 - How to get attention on Instagram✅ 14:16 - 3 steps for making a video that doesn’t suck✅ 16:46 - How to make a valuable product (everyone gets this wrong)✅ 25:41 - Don’t like how you look on camera? Do these 5 things.✅ 37:07 - Making a movement video….when you can’t even move well ✅ 43:58 - Don’t make a time lapse video. Do this instead. ✅ 49:45 - How to get over anxiety before filming✅ 52:25 - Forget authenticity. Here’s how to actually be inspiring✅ 1:00:00 - Do these 2 things immediately after you post a video✅ 1:04:00 - A step-by-step guide to responding to emoji comments✅ 1:10:00 - People aren’t commenting on your stuff? Do this. ✅ 1:15:00 - 3 things you can do RIGHT NOWHere's the "behind the scenes" video we talked about of Brian making a video. (v meta)I think you’ll find this useful whether you’re a fitness trainer, or coach, or a yoga teacher, or a mobility teacher or how ever you define yourself.And if you want to get a complete breakdown from the man himself, make sure you go to unusuallyfocused.com/brianAnd find all of his work at smilestakeyoumiles.orgSupport the show (http://unusuallyfocused.com)

Robert Tercek is a Business Futurist, Technology Strategist, and Digital Media Pioneer. He's an award-winning author with his book “Vaporized," and he's the former President of Digital Media, Oprah Winfrey NetworkI asked him to come on and talk about two of the essays he posted on Facebook about the COVID crisis - which you should definitely read.1️⃣ "You have everything you need within you now to survive & thrive" (strategies)2️⃣ "Finding opportunity in the chaos" (predictions)We talk briefly about the current state of affairs.And the two things we have to make sure we do over the next couple of monthsThen we get into what the future might look like… for businesses and the economy, in general.We talk about the shifts in our preferences that will likely change everything foreverAnd some strategies you can use to build your brand and differentiate yourself in these crazy times of uncertainty.Kassidy comes in late because she had to disinfect herself after coming from a bi-weekly Whole Foods run.Learn more about Robert at roberttercek.com.

A conversation with Movement Performance Chiropractor, Dr. Moses Bernard, about the launch of his Ultimate Spine product.We've been working with him behind the scenes for a few months and we are right in between the Presale and Open Enrollment periods, so we thought it would be cool to have a candid conversation about the stuff that has been working so far.All 100 pre-sale spots sold out in 6 hours - almost half of which came in the first 15 minutes.You'll get a bunch of cool ideas in this episode:✅ We talk about the ads we used including how we set up the targeting…✅ How we used Facebook & Instagram Ads to get his videos in front of more than a half-million people who didn’t know him. Many of whom signed up for his email list and registered in the course.✅ The strategy we used to get people started on the "Buyer's Journey."✅ And some of the things that we were asking him to do that made him uncomfortable.✅ Before we get to deep into the marketing, I had to ask him what The 3 stupidest things that Moses has heard yoga teachers say - and that's always fun.✅ Our predictions for how quickly the next wave of 100 spots will sellout.✅ A bunch more.If you want me to show you how to setup your ads like we talk about in this episode, check out unusuallyfocused.com/social-media-ads. There's a free 15minute video there that breaks down Moses's launch and a button to grab our new walkthrough videos.Get Part 1 of The Ultimate Spine for free (for now) at theultimatespine.comAnd Follow Moses on Instagram @mosesbernard.Support the show (http://unusuallyfocused.com)

“I gave SO much of my time — and as happy as I was to help, I wasn’t able to put food on the table... or pay my bills.”Nazareth has been an important part of the #randomTalkingVideo community for two years. Her easy-going, inviting personality & true vulnerability have helped A LOT of people overcome their fear of talking to the camera and just posting it.A lot of her content is about a very specific problem experienced by many women: Vulvodynia - which [as far as I understand it] can be described as Chronic Pelvic Pain. Not fun.She made a post in the Confidence, Influence & Random Talking Video group a few weeks ago asking for advice about how to STOP giving free advice over DM and start getting paid.She spent so much time helping people that she truly cared for that, as you'll see in the show, she essentially went broke.But she tried a different approach... and as soon as she posted about what happened in the FB group, I asked her if she'd want to jump on FB Live and talk about it.She said "yes," and it ended up being better than I expected so I'm bringing it here.Here's the link to the Facebook Live Replay. (if you prefer video)

Have your Facebook & Instagram ads stopped working? Did they ever work at all?By far, the most common questions Danny Twoguns and I got since the last episode of this podcast were about targeting. People were very clear that they wanted DETAILED INFORMATION about exactly how to set up their ad targeting... none of the "nebulous" bullshit that people are tossing around.These questions come from everyone from start-up personal trainers, online coaches, and yoga teachers to 8-figure serial entrepreneurs. Each of them obviously has its own unique circumstances and differences, but there does tend to be one commonality.One step that they're all not taking.The next step.They take the first step just fine. They boost the post. They set up the sweet targeting parameters within a 5mile radius of the shop. They might have even installed the Facebook pixel on their Linktree. Oooohhhh.But nothing happens. They think "that's it?" and "☹️ Facebook ads don't work."But they for do nothing with the folks who watched the video, or Saved the post, or clicked the link right before she had to put her phone away because her daughter was crying - and then forgot to come back.That's the step they're missing. And it's probably the step you're missing.Here's a general overview of the topics Here's a quick overview of some of the topics we cover.When to turn an ad off if you have a small budgetThe best ad everDark Posts vs Boost Posts vs Organic PostsDanny's Social Media & Advertising "Beautiful Mindmap" (his exact social media & ads campaign structure that he uses with his clients. We step through it, in detail, in the episode. But you can see the image here.)WTF is a Global Warm Audience?How to build a campaign to get online coaching clientsHow to build a campaign to get local clientsA weird way to create your "Customer Avatar"How to pay the Facebook Membership Fee for special rights & privileges in the Newsfeed.And a bunch more that I will add to this description soon.And we also took questions from the RTV FB group.Bernadette asked about how the hell you target people.Kassidy asked how to use Facebook & Instagram ads to sell out her expensive yoga retreat.Dio wanted to know how to build ad campaigns to get clients for his online coaching businessSusan wanted to know how to use Facebook ads to attract an older clientele who might benefit from her grief counseling servicesBethany asked how to use ads to get yoga clients in Japan as an American woman.All of those questions answered in this episode, and if you want to submit a question like this for a future episode, join the group and let us know.Some of this episode is advanced, so if anything goes over your head, just bear with us for a few moments longer. We'll get to the simplification or an example that will make it click.If you have any questions about any of this stuff, join us in the Confidence, Influence & Random Talking Video Facebook group. Danny, Kassidy, and I are in there a lot and we're always down to help out.Best place to find Danny is @dannytwoguns.Support the show (http://unusuallyfocused.com)

I should be charging you for this episode. It's a conversation with Danny Twoguns - the creator of the Fitness Nerd Academy - and founder of not one, but TWO, popular gyms in the relatively small town of Erie, PA.Danny was one of Rabbit Hole's Most Valuable Rabbits. When someone had a question, he was always there to drop serious knowledge.The main reason I wanted to bring him on the podcast is to discuss what he’s doing with Facebook and Instagram advertising and what's working RIGHT NOW.Specifically, I ask him what is the single best thing he’s doing right now to turn a cold, social media audience into CUSTOMERS for his and his clients brick and mortar gyms -- and as expected, he DELIVERED.One of my favorite takeaways from this episode is what i’m now calling the $150/month Facebook Membership. Which isn’t actually real - but it’s a cool way to look at what we both to consider a prerequisite marketing budget.And we walk step-by-step through a 3-part campaign that both of us use on a regular basis to turn social media followers and lurkers into customers, members or clientsWe also talk about a bunch of other cool shit.Learn more about The Fitness Nerd AcademyAnd check out the podcast we mentioned in the part where we talked about the single best thing he's doing right now. The Erie Fitness Lifestyle Podcast. (BRILLIANT)And if you want to learn more about how to do all of this FB & IG Advertising stuff to get clients and help more people - take a look at Magic Pixel Dust.Here's a brief overview:7:58 - Danny discusses his fitness businesses (2 gyms in Erie, PA) and his marketing business. (advertising & marketing agency for fit pros)26:00 - This is the way everybody should approach learning from a mentor.28:00 - How important is the exchange of money when it comes to helping people?31:00 - A lot of Yoga Teachers have a hard time with marketing… here’s why.35:00 - How to increase referrals and familiarize people with your business.38:00 - If you think your marketing isn’t working, listen to this.46:00 - Ryan and Danny address the question, “Who should I show advertisements to?”48:25 - An in-depth, real-life example of an advertisement Danny ran on Facebook/Instagram.50:25 - Danny shares his experiences with FB/IG Advertising. Here are some things that work/don’t work.55:00 - One thing you need to know about local advertising1:08:00 - Is Facebook dying?1:22:00 - Danny gives actionable tips on how to get the most out of your return on FB & IG Advertising1:33:00 - How much content should you consume vs how much to produce?Support the show (http://unusuallyfocused.com)

This episode is a conversation with my friend Nelson Cuadras - from The Daily Practice podcast.I met Nelson through the #randomtalkingvideo community - just as I've met hundreds or thousands of other cool ass people. But Nelson's got some special kind of thing - because not all of those thousands of people have me wondering "hmm I wonder what's up with this dude/chick?"I think it's a combination of these things:1. I compare myself to him on social media because we have similarly sized audiences and many of the same thought-leader friends2. He's got an unfairly good voice for podcasting.3. He seemed to be dealing with similar mental health issues as me4. He has cool people commenting on his stuff5. He has cool guests on his podcast.6. He seemed/s like a genuinely good dude.He does a lot of cool handstands and stuff with his body - but honestly, I don't even care about that. The only reason it's cool to me at all is that he's shown his audience (me) a more interesting side of his personality through talking videos and his pocast.In this episode, Nelson and I talk about how to use social media differently in order to build confidence, pull yourself out of your "funks," get excited about your stuff again, and all kinds of other cool shit.We talk about how we've both used unedited talking videos and guerilla podcasting to get over our s***.And a whole bunch of other stuff.And at the end, at the risk of him being worried about some of his podcasts feeling slighted - I asked him to share the Best 3 Little Tidbits he got from the whole lot of geniuses he's had on as guests.Basically "give me the Top 3 Greatest Hits of All Time - none of this fluffy stuff."One of them that I thought was particularly interesting was Devin Kelley's idea about the prerequisite for meditation.It was a fun conversation. Hope you like it.Before our conversation begins, Kassidy Crawford (Director of Marketing & Shenanigans at Unusually Focused) and I give you a few quick tips to break the stranglehold social media has over you. (testing a new segment concept)Check out Nelson on Instagram at @nelsoncuadrasAnd his website (including The Daily Practice podcast) is at nelsoncuadras.com(this is the first time we used an editor. I've been doing it myself. Not quite sure what I think of it - but maybe you can let a brother know?)Support the show (http://unusuallyfocused.com)

There aren't a lot of things I love more than pissing off yoga teachers - especially the soft ones - which tend to be white women. It's just too way too easy.unusuallyfocused.com/s2e2And I can't think of many betters ways than talking to the creators of a new podcast called Yoga is Dead, Jesal Parikh and Tejal Patel, about their first episode: "White Women Killed Yoga.""Yoga is Dead is a revolutionary podcast that explores power, privilege, fair pay, harassment, race, cultural appropriation and capitalism in the yoga and wellness worlds. Join Indian-American hosts Tejal + Jesal as they exposes all the monsters lurking under the yoga mat."It's one conversation broken into 2 podcast episodes for digestibility. Both are available right now.We talk about a few hot button issues like cultural appropriation, intent vs impact and a lot of stuff regarding race.And we get into specific action steps you can take to be better, do better, and make more money.Before I published it, I asked a few people, both white and not-white women, about what they thought of this conversation — and they made no qualms about telling me that I could have pushed back harder on a few of the points.I suppose that might be true — but I didn’t do this to be combative or anything… The main issue I wanted to raise was surrounding how much responsibility a business owner has to be more inclusive when the primary goal of any business is profit. Because without that, the conversation is moot because the business won’t exist.I had my own issues in yoga classes and we discuss what led me to be jaded enough to start attacking a few years ago.At the time of this recording, they had something like 6,000 downloads of their first episode in the first week… which is definitely Top 1% of 1% for new podcasts…So it seems they’re onto something here.So check this episode out… then it continues in Part 2.And you can find their podcast at yogaisdeadpodcast.com, and apple, and google and all that stuff.And go follow them on Instagram at @yogaisdeadpodcast.Support the show (http://unusuallyfocused.com)

This is the second part of the conversation that began in the previous episode: Trigger Warning: Yoga is Dead & White Women Killed It (Part 1) - so if you haven't listened to that one yet, do that first."Yoga is Dead is a revolutionary podcast that explores power, privilege, fair pay, harassment, race, cultural appropriation and capitalism in the yoga and wellness worlds. Join Indian-American hosts Tejal + Jesal as they exposes all the monsters lurking under the yoga mat."We talk about a few hot button issues like cultural appropriation, intent vs impact and a lot of stuff regarding race.And we get into specific action steps you can take to be better, do better, and make more money.Before I published it, I asked a few people, both white and not-white women, about what they thought of this conversation — and they made no qualms about telling me that I could have pushed back harder on a few of the points.I suppose that might be true — but I didn’t do this to be combative or anything… The main issue I wanted to raise was surrounding how much responsibility a business owner has to be more inclusive when the primary goal of any business is profit. Because without that, the conversation is moot because the business won’t exist.I had my own issues in yoga classes and we discuss what led me to be jaded enough to start attacking a few years ago.At the time of this recording, they had something like 6,000 downloads of their first episode in the first week… which is definitely Top 1% of 1% for new podcasts…So it seems they’re onto something here.And you can find their podcast at yogaisdeadpodcast.com, and apple, and google and all that stuff.And go follow them on Instagram at @yogaisdeadpodcast.Support the show (http://unusuallyfocused.com)

A couple of months ago, I got a text message from Kass that said "check out trollcakes.com. I am officially a fangirl."I clicked. And immediately, I thought "HO-LEE SHIT. WHO IS THIS AND WHY IS SHE SO MUCH SMARTER AND BETTER THAN ME?"Then I Googled her and found her main website with an absolutely hilarious portfolio of projects she's worked on.Cat Hair Pills, Wax Strip Fortune Teller, Lululemon or Chairman Mao -- the list goes on and on.Which only made me feel worse.Ok not really. But I knew right away I had to get her on the Podcast.Her bio says "I like to advertise real and fake things. I own a fog machine."Her stuff has been featured on fucking EVERYTHING - including but not limited to:NPR, Playboy, CNN, Inc., Boing Boing, Buzzfeed, ABC, Upworthy, Design You Trust, Mashable, Grub Street, Pix11, Food&Wine, AV ClubHer approach is entirely unconventional and she has a really sharp marketing mind.We talk about a bunch of cool shit:How she uses low-cost Loss Leaders to build a body of work that is magnetically attractive to the right types of business partners and clients…And how to get over your paralysis by just selling something.We talk about Creating opportunities and building a reputation by executing on projects that make you happy… even if they don’t make money.How she met her goal of $80,000 and beyond on Kickstarter to fund a brilliant card game called Side Effects.And a lot more.Here's the official Episode 22 page at UnusuallyFocused.comHere's her stuff. Buy everything. Especially Side Effects.Troll Cakes: Bakery & Detective AgencyKatThek.com: Check her portfolio for the projects we talked about in this episode. And a whole bunch more.Side Effects by Pillbox Games@kat_thek on Instagram----And as always, if you're interested in finally taking action on your ideas - you should take a look at MoneyMoves. It's our premium training on how much to build an audience and sell your stuff with social media.Support the show (http://unusuallyfocused.com)

The most expensive book I own is called "Breakthrough Advertising" by a marketing legend named Eugene Schwartz.It's a regular hardcover book. Not an overblown 'info product.' And I've seen it running anywhere between $500 and $1000 - which is a feat in and of itself.It's full of down-n-dirty marketing brilliance.But there's one concept that I have never been able to forget. It colors everything I do.It's called the '5 Stages of Customer Awareness.'It's absolutely critical to understand this if you want to get results with your marketing.A few key takeaways in this episode:The single best way to build influence over someoneHow to tailor your posts to speak to the right people at the right time.One of the biggest mistakes I see people making with their social media marketing efforts (ESPECIALLY those promoting "local" businesses.)And a bunch more.Mentioned in this episode:MoneyMoves: How to make shit happen with social mediaMagic Pixel Dust: 5 Marketing Magic SpellsSupport the show (http://unusuallyfocused.com)

This episode is totally different.It’s not even a ‘podcast,’ per se.It’s more like the result of me experimenting and practicing my skills in sound design.An immersive auditory concentration training exercise.

"He's self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is.He helped me get over my crap by realizing my purpose transcends all my fears and insecurities. My excuses became my reasons to execute, because nothing good ever came out of playing it safe by living in fear, letting things that make you uncomfortable dictate how you live your life." -@marcussmithfitnessThe last thing I want to be known as is a "self-help" guy. But I definitely DO NOT MIND people feeling the self-improvement benefits that are packaged inside of the Unusually Focused marketing principles, methods, products, and events.Which you can learn more about at unusuallyfocused.comIn this episode, I talk about how #randomtalkingvideo is the single best tool I've found for using social media for self-invention.And the final 10 minutes is a breakdown of the Inspire the Fuck Out of People Challenge.Here are a couple of things you might dig:

This is a 10minute clip from an episode of The Body Awake podcast. It’s called “Connection, Audience and Being Real on Social Media.” (episode 47)We talk about the ethics surrounding the use of “FOMO” as a marketing tactic.I posit that FOMO is an unavoidable emergent property. Not a marketing tactic.Practicing Ethical FOMO means you’re not a dick, you make cool shit, and people don’t wanna miss out.TL;DL: I woke up like this.

Comment sections have the potential to be the single-most powerful sales & influence device you have.In fact, I just posted a scintillating series of articles on unusuallyfocused.com about how to create more rich, dynamic, and engaging conversations on your posts.For it is in the conversations you create (and participate in) that relationships are built and you earn favor with The Algorithm.It’s where your “brand” is developed, influence is built, and money is made.That’s what people come back to see. They don’t come back to re-read your post or re-watch your video.They come back to the conversation in the comments - whether they’re a participant or a “lurker.”So in this episode, I give you just a simple way to help improve your comments sections so you create more meaningful conversations.And check out the series of articles here.A Terrifying Look Behind the Glass & Inside your MindEngagement 2.0 and the Truth about “influencer” marketingGhost Followers & The Upside DownHow to Build Trust & Authority with Social Media CommentsThey’re all free to read.And on the second article, if you get there before the spots are taken - you can register for a free social media audit.Support the show (http://unusuallyfocused.com)

People are similar in more ways than we're different.And at the very core of our similarities is our concern about and focus on status. That is, our role and level of power, from moment to moment, in whatever situation we're in with whoever in it with.With your friends, your colleagues, your family... the more status we have in any network of people, the better.Most of our decisions are based on this very question: If I do this, will it increase or decrease my status?So then, we can take advantage of this core instinct by giving people the tools to easily signal their status through their association with us - and our products & services.And that's what I talk about in this short episode, it was inspired by a study that was done with the most famous painting in the world. The results are comical.I got a lot of these ideas from Elephant in the Brain.https://amzn.to/2DFI7kXKassidy's notes:Ryan shares his cut & dry theory behind why so much interest and fascination was birthed around such a simple painting and shares how you can apply that same theory to your social media practices, to develop the same level of interest and "buzz" around yourself and/or your business.Support the show (http://unusuallyfocused.com)

Two Ryans. One Podcast. I was gonna say "make sure you listen to Part 1 first," but I ain't telling you how to live your life.Episode Page and bonus content at unusuallyfocused.comRyan Magin's Instagram is @ryanmagin.HypeNotesWe talk about the 4 types of content you need to be posting to build influenceUsing Facebook Ads to build authority, credibility and trustSelling without being too doucheyMaking money with a small audience.batch creating content so you don’t have to think about what to post.how often you should be posting,the four types of content you have to be postinghow to make selling easier by running a fomo campaignthe power of live events for creating authorityhow ryan sold a $3,000 per-person workshop over instagram and DMhow to start a content production agency to help other local businesses with their social media using pretty photos to bring eyeballs is cool as long as you’re doing this.other seductive marketing bullets here.⭐️⭐️⭐️⭐️⭐️ KassGems (Show Notes. She didn't know I was gonna call them KassGems, but she'll find out when she gets the push notification.)2:00 - If Ryan Orrico could rewind 10 years - this is what he would have done differently.4:55 - Listen to Ryan Magin’s experiences running advertisements to other marketers audiences (Gary Vee, Grant Cardone and Tai Lopez).10:30 - Ryan Orrico's response to people who say they don’t like marketing.11:20 - A workshop with 80 people in it, isn’t necessarily “more successful “than one with 7 people in it… here’s why.16:15 - Ryan Magin’s advice for anyone who is just getting started, and doesn’t necessarily want to spend money on ads.20:05 - You don’t need to have a big audience to make a lot of money with social media.25:00 - Ryan Orrico’s advice to anyone who needs to make enough money to be able to free up time & pursue their passions.27:55 - This is why you shouldn’t hire an ad agency to do your Facebook Ads.29:00 - Ryan Magin shares his process for creating mass amounts of content in the matter of an hour.34:20 - You should be posting more “social proof.” Ryan Magin explains how.43:30 - Find out where you can get more tips from Ryan Magin.Support the show (http://unusuallyfocused.com)

This is part one (of two) of a conversation I had with the Instagram & Content Wizard, Ryan Magin. After we finished recording, we were both like "damn. we could have just turned this into a paid product."But instead, we stuck to the plan to give it to you for free.We’ve known each other through this weird world of internet marketing for a decade and we’ve got the battle scars to prove it.We go over content strategy, advertising, controversy and selling your stuff with social media.Part two will be available soon. But if you want early access, leave a review on the podcast and send me an email (ryan@unusuallyfocused.com) to let me know. I’ll hook it up.unusuallyfocused.com/podcast/how-to-make-money-with-a-small-social-media-audience/

30 Days Later. A podcast is about this podcast. The Good, The Bad, The Ugly. My honest stats. My "launch strategy." What’s been working. My promotion and advertising strategy. And ideas to make your podcast a success.https://unusuallyfocused.com/podcast/dont-start-a-podcast/Show Notes:3:30 - Ryan reveals the tools he uses to create each Unusually Focused podcast episodes and the single tactic he’s been using to make the podcast successful.4:16 - Learn about the Unusually Focused launch strategy. Errrr - lack of. 5:00 - Ryan discusses how he promotes each podcast episode. 6:20 - Keep this rule of thumb in mind when deciding whether or not you should spend money on advertising. 7:35 - Ryan’s thoughts and experiences with IGTV.8:15 - You should be putting more energy into this ONE thing (This is so important, that you should actually be putting more energy into it than you do into actually building and improving your product).8:40 - The Unusually Focused Podcast stats as of episode 12.12:00 - Ryan talks about getting bad reviews on the Podcast - and how reviews have affected it’s popularity.13:40 - “Those people are the best audience to make a podcast for.” 14:30 - An approach you should use when making a podcast. 15:25 - Some things you should think about before starting a podcast.Support the show (http://unusuallyfocused.com)

In this episode, Unusually Focused's Director of Marketing & Cult Operations, Kassidy Crawford joins Ryan as they reveal the most closely-guarded secrets of the Universe and age old question, "Should I have a separate account for my _____ stuff?” And how to make money with social media.unusuallyfocused.com/podcast/should-i-have-a-separate-insta-account-for-my-business/This episode includes: 3:00 - The answer to one of the questions we get the most: “Should I have multiple Instagram accounts?” 3:44 - It’s hard enough to move on our ideas, confidently. The last thing we want to do is make it harder on ourselves. Find out what makes “creative friction” and how to avoid it at all costs.4:20 - You don’t need to make multiple accounts for all of your interests. However, there’s an exception to every rule… 7:40 - Branding experts will tell you to become one-dimensional. Find out why that’s one of the biggest mistakes you can make… Especially in the world of social media. 8:30 - If you’re not already successful or making money, you shouldn't be focused on “branding.” Here’s what you should be focused on.9:45 - As long as you’re doing this one thing, you won’t ever need to stop yourself from posting about your other interests due to fear of “confusing people” again.10:15 - Find out why sharing about your different interests is not only OK, but it’s actually necessary. 10:55 - Ryan and Kassidy’s response to this common statement: “They’re following me to see stuff about yoga. If I share my other interests, they will leave.” 12:50 - Learn how to remove the obstacles that get in the way of true, creative expression on social media.16:25 - We highly recommend you read this book.17:48 - The “onion approach” to copywriting.

Your social media stuff doesn't work because you stink like desperation. This is a quickie episode about an approach you can use with Facebook & Instagram advertising to stand out from your competition and get the clients to come to you.Check out the new Unusually Focused website at unusuallyfocused.com.And if you want me to let you know when Magic Pixel Dust drops, just register here.Support the show (http://unusuallyfocused.com)

In this episode, Steven ‘Big Daddy’ Kane (@heyimstevenkane) asks Ryan how to get customers on Instagram by targeting people who are in your neighborhood.Ryan discusses plenty of actionable strategies you can use starting right now, even if you have a small audience, This episode includes:0:50 - Find out how YOU can be featured on the Unusually Focused Podcast.1:41 - Discover the platform you should be using to target local people on Instagram .2:45 - Although you should be focusing on the platform mentioned, you should still use multiple platforms. Find out why (Hint, this KEY). 2:55 - Spend 5 minutes a day doing this one thing and your stuff will move way faster.4:00 - We know social media marketing coaches are telling you to use local hashtags and setting your “location.” It doesn’t work… Try this instead. 4:40 - The first step to local success, is a solid reputation. Here’s how you can establish yourself as a “local celebrity” in your community or town. 7:35 - You have to stop looking at competition as a negative thing. Your competition can be one of your biggest assets, if you do this right. Learn how to use your competition in your favor (Once you master this, you and your biggest competitor will go from feeling threatened and taking business away from one another, to drinking cocktails like old friends, while basking in your matched success’s.). 10:09 - If you want to attract MORE local clients, you MUST make sure you tell your current clients do this one thing.10:30 - This seems SO obvious - yet, most people aren’t doing it. Find out the easiest thing you can do on social media in order to build relationships with local people.13:25 - How to use “events” on Facebook to reach local people.16:30 - One of the biggest mistakes people make in Facebook Community Groups. Don’t be “that guy.” 20:30 - Learn about the two different kinds of posts you can also use as advertising. 21:00 - How to promote a post on Instagram.24:45 - You should be doing this for every new student/client you get. 26:15 - You have a chance to be featured on this podcast. Here’s how. If you want me to answer your question in a future episode, send a DM video (no more than two) to @unusuallyfocused on Instagram.And if you want to learn more about what to post on IG and FB to make shit happen, check out our free 10-Day Digital Mindfuck: it Might Get Strange.itmightgetstrange.com—And check out Steven ‘Big Daddy’ Kane’s stuff at instagram.com/heyimstevenkane. If you’re in NYC, you should def go see this dude. He’s all FRC trained up and everything.Support the show (http://unusuallyfocused.com)

Last night, while I slept - I got a bunch of one-star reviews on this podcast. This sort of thing used to bring me to my knees -- especially when it was a new project.No longer.I'm all about taking bad reviews, bad press, or bad whatever — and not just handling it — but turning it into a positive.Let them do the work for you and then you just hop on their back and ride it to the metaphorical bank. Or the actual bank.We go deeper into these sorts of topics in MoneyMoves. Learn more at grabMoneyMoves.comSupport the show (http://unusuallyfocused.com)

In this fifth and final series episode, Ryan talks about how he made a full-time income teaching just four yoga classes per week as a brand new Yoga Teacher in the most comically competitive yoga market in the country. AKA: Los Angeles.This episode includes the following:2:40 - Ryan talks about the seasonal yoga events he used to teach and the lessons he learned about marketing along the way. 3:22 - Learn about the one Facebook feature that can help you move a lot quicker and how to use it.5:12 - You don’t necessarily need to hire a DJ like Ryan did… however, you can still create an experience for your students. Here’s how.6:20 - Yoga memberships aren’t utilized enough. Ryan explains how he created a membership program for his classes, without scaring away the “one-timers.” 9:20 - Ryan discusses the marketing strategy behind his most successful Yoga Retreat. 12:40 - If you’re hosting yoga retreats with another person. You NEED to be doing this. It seems so simple, because it is… but it’s also highly effective 19:00 - “Isn’t your stuff just lightning in a bottle?” 20:05 - How to ensure you make a consistent income… even when your attendance drops.Support the show (http://unusuallyfocused.com)

Cecily is doing the coolest stuff in the yoga game. When I’ve asked people about who I should get on the Podcast, her name is always at the top of the list.https://unusuallyfocused.com/podcast/episode-7-making-yoga-great-again-with-yoga-detour/In this conversation:Why I retired from teaching after I found her stuffHer risky affiliation with an incredibly smart and cunning yoga villain.Being unapologetic about focusing on the movement aspect of the practice.Bullying, Ashtanga, and Callout CultureDeadlifts and Detour Maps to prepare the body for meditationWhat the perfect yoga class looks like.A Detour Map for Pushups Doing whatever the hell you want.And a bunch more. You’ll dig it.Support the show (http://unusuallyfocused.com)

Every time I talk about this on social media, I get an influx of messages from people thanking me for reminding them to call their Moms.And that’s pretty cool.Today would have been my Mom’s 61st birthday.Ovarian cancer tho.So I asked some my sister if she could help me tell the story with a little extra flavor — and stretched my Podcast editing skills in this episode of Unusually Focused. It's a little bit different.Thanks for listening.Support the show (http://unusuallyfocused.com)

This is part 4 of the How to Build a Profitable Yoga Class series.It's all about place. I go into a bunch of the weird, out-of-the-box things I did to create a unique environment optimized for getting people to talk about my class and bring their friends.BurnTheater, The Olfactory Stimulation Game, PartyLights, and my secret weapon: The Private Facebook Group.I'd bet dollars to donuts that allllll of this stuff was more responsible for the success of Burn Yoga than the yoga itself -- which was also straight-up REVOLUTIONARY.Support the show (http://unusuallyfocused.com)

In episode 4, I wanted to take a quick detour from the yoga stuff to talk about this Podcast itself. Namely, why I started it and who it’s for.Eventually, I want to troll the entire world with a far-reaching mainstream network like Netflix. This podcast is a step on that journey.And near the end of the episode, I drop a

In part 3 of the "how to build a profitable yoga business" series, I break down the approach and business model I used to sustain this yoga experiment -- until it became a real business that made real money. It was called a "BurnPass."And it changed everything.If you interested in seeing the final iteration of my class, where I was incorporating FRC/mobility concepts - check out thebestyogaclassintheworld.comAnd if you want to support the show (or my general social media shenanigans):You can Rate & Review.You can Subscribe.You can tell people about it.Or you can buy any of my products.MoneyMoves is my 2019 curriculum on how to make shit happen with social media. It's a masterclass in how to do everything I talk about on this show.grabMoneyMoves.comAnd if you want some free shit that's better than the stuff you pay for:My instagram rules: instagram.com/ryanorrico.And itMightGetStrange.com is a 10-day digital mindfuck in all things social media & marketing.Support the show (http://unusuallyfocused.com)

In this episode, I go over the month leading up to the first-ever 6AM Burn Yoga class. How I conceptualized it, how I named it, how I promoted it, and what I did afterwards.Support the show (http://unusuallyfocused.com)

This is episode one of this podcast and this series. We'll begin with a breakdown of how I built a yoga class, from scratch, in the most comically oversaturated yoga market in the country.I sucked at poses. And I had less than 600 Instagram followers.In future episodes, we'll talk marketing, social media, and making shit happen.Support the show (http://unusuallyfocused.com)