Vegan Business Tribe Podcast

Listen to our LIVE final to find out who gets the 1-2-1 meetings with the retail buyers! The time is here, we've whittled 14 brands down to 4 finalists who are now going to battle it out for the place at veg-net 2024 where they will get a full day of 1-2-1 meetings with retail buyers from the UK and Europe who are looking for new and exciting plant-based brands for their stores.Meet our vegan food business expert judges: Andy Shovel, co-founder of THIS who's signature product This is not Bacon is in almost every supermarket in the UK.Joe Hill, the co-founder of vegan frozen pizza brand One Planet Pizza, which you can find in a number of supermarkets in the UK and Europe.David Pannell, Vegan Business Tribe founder, vegan business expert and presenter of the Vegan Business Tribe Podcast.Meet our amazing vegan food company finalists:Lick Dairy Free - www.lickdairyfree.comSaving Nemo - www.savingnemo.co.ukPlantside - www.plantside.coWildly Tasty - www.wildlytasty.comListen to this live final to hear all our vegan-owned companies get grilled by our three judges before we declare the winner!Prefer to watch? Subscribe to our YouTube channel for more: @veganbusinesstribe ---

How to make decisions in business that move you forward. You could say that doing business is really just making a series of decisions one after another, so if you're the sort of person who over-analyses each decision and agonises about if it's the right one or not, then you're always going to struggle to move your business forward. But if you are worried about making the wrong decision, let me tell you that not making a decision at all is far worse. That's when decisions become barriers - by deciding not to decide, you stay stuck at the crossroads.In this episode, David explores why we find making decisions so hard as vegan business owners and the different frameworks you can use to help you decide what option is the best to take.Subscribe to our YouTube channel: for more: @veganbusinesstribe Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!---

There are more ways to exit a business than you might think. For some, exiting a business might be a negative experience. Maybe you've reached burnout or the market has changed and you don't have the energy to change with it. But for others, getting acquired by a larger competitor or selling your business for a large amount of money might actually be your long-term business goal.In this episode, David looks at all the different options for exiting your business from selling to succession, or even just winding it up in a positive way. And if your goal IS to sell, then we also look at what you need to do to create a business that has value without you in the middle of it and which can continue to run once you've left.Subscribe to our YouTube channel: for more: @veganbusinesstribe Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!---

Special bonus episode of The Vegan Business Tribe Podcast.Are you a vegan-owned food-brand ready to get into retailers? Would you like to pitch your brand to key retail buyers in the UK & Europe? Get ready to battle for your place in our new competition!Register: www.veganbusinesstribe.com/battle-of-the-brandsIn this special bonus episode, David announces our brand new competition to give one vegan-owned brand a full day of pitch meetings with retail buyers and talks with veg-net founder Mike Hill about the event.Getting into your first retailers is a major milestone for your business, but one that many vegan food brands struggle to reach. Our Battle of the Vegan Brands competition will give one vegan-owned food brand a free place (worth £2,450 plus VAT) at veg-net, a day-long event where plant-based brands get 10 pre-arranged meetings with key retail buyers and experts to pitch your product.Although veg-net is open to all plant-based brands, Vegan Business Tribe have one free place to award specifically to a food brand founded by vegans and run on vegan ethics as part of our partnership with the event. Your entry will be judged by a panel of industry experts, including Andy Shovel, founder of THIS; Jo Hill, founder of One Planet Pizza; and David Pannell, founder of Vegan Business Tribe.* Do you qualify?- You sell a food product suitable for general retail- The people behind the product are vegan and the company is run on vegan ethics- Your product is ready (or almost ready) to supply into retailers - you might even already supply some- You are available to travel to Stansted UK on the June 5th 2024 for the veg-net event- Special consideration is given to brands focused on a healthier alternative*How do you apply?Application is made by filling out the form below to secure entry and then submitting a maximum 60-second video by the 21st April 2024 telling us about your product and why you deserve the free place at veg-net to pitch to the buyers.We will then select three brands to go through to our live ‘Battle of the Brands' final on Zoom, where you will get to pitch to our panel of expert judges who will award the free place to the most deserving brand.We will share both your application video and the recording of the final amongst our Vegan Business Tribe network and on social media to give you even more exposure.NOTE: You don't need to be a current Vegan Business Tribe member to enter your brand and your video doesn't need to be professionally produced!* If I don't win, can I still attend veg-net?Yes, you can register as a paid attendee and the first five brands to quote ‘Vegan Business Tribe' can get a place for the specially discounted price of £1,500 plus VAT.Places are limited, so if you want to secure your seat at veg-net, you can buy a ticket but still enter our competition and your ticket price will be refunded in full if you win.* I make a plant-based product but I'm not vegan. Can I still enter?This competition is just for companies founded by vegans and run on vegan ethics as part of our partnership with veg-net. However, veg-net is for any company who makes a plant-based product, whether the people behind the product is vegan or not – so you can still register as an attendee at veg-net.org

Andy Shovel is the co-founder of 'This', who were the fastest-growing food company in the UK last year. And note that didn't read the fastest-growing 'vegan food company', they were the fastest-growing food company full stop.Their signature meat-replacement product 'This is not Bacon' is available in supermarkets across the UK as well as being served in restaurants, hotels and pre-packed sandwiches. And although Andy is something of a hero to many vegan business owners, not everyone in the vegan community agree with his approach of focussing his products on meat-eaters over vegans and vegetarians. In this episode, David talks to Andy about his approach to business and the rise of This. The interview was recorded shortly before Andy made public that he and his co-founder Pete Sharman were stepping down as the CEOs of This to hand the company over to a new management team, as the business looks to grow the company from their current £24m turnover to their goal of £100m. But in this session, Andy shares his plans to take everything he learnt from being the CEO of the UK's fastest growing food company to become one of the UK's leading animal rights advocates, with the launch of his new animal rights charity 'A Bit Weird'.Subscribe to our YouTube channel for more: @veganbusinesstribe Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!---

Business quick wins. These are the three things that you can implement straight away that will have a huge positive impact on your business. I call them 'universal quick wins' and they are often the first things I look at when I'm coaching a business owner.And they are so incredibly simple that you will be able to implement each one of them instantly and then wonder why you hadn't done them before!Subscribe to our YouTube channel for more: @veganbusinesstribe Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!---

Facing failure in business. Vegan frozen pizza brand One Planet Pizza has faced failure several times. But co-founder Joe Hill has a mantra: "If you're going to fall, then make sure you fall forwards". In this special-length episode of the podcast, David is joined by Joe to talk about failure in business, a topic few people want to discuss. But for One Planet Pizza, each time they faced failure it turned out to be a pivotal point in their journey, a catalyst that propelled the business forward. Even if it didn't seem like it at the time.Now, you can buy One Planet Pizza in supermarkets across the UK and they have just started exporting into Europe. But, back when their future success wasn't assured, how did Joe face the real prospect of the business failing and manage to stay positive throughout?Want to watch the video version? Subscribe to our YouTube channel: @veganbusinesstribe Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!---

Although studies show that non-vegans are more likely to engage with a vegan product or company when you drop the ‘v word', if a customer loves your product without actually realising it's vegan are you inadvertently just promoting meat and dairy?In this episode, David returns to the 'to V or not to V?' question, looking at it from an ethical and not just business viewpoint. If you're not going to be able to compete with the big plant-based brands on price or quality, does it make sense for you to hide the one thing you can beat them on: your vegan ethics?Want to watch the video version? Subscribe to our YouTube channel: @veganbusinesstribe Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!---

How many times have you wished you could bring together your ethics with how you make a living? In this panel discussion recorded live at Vegan Business Tribe Live 2023 at the London Olympia, we bring together four Vegan Business Tribe members who all use their businesses as their platform to move the vegan cause forwards.But won't that put your customers off? How can you promote veganism if you don't sell to vegans? And what if you don't consider your business to be a 'vegan' business, even though you are vegan yourself? All these are the things that you might consider barriers to bringing your vegan ethics to the core of your business, but as you will learn from this panel: they are not!Hosted by Shabari Das of World Vegan Market & London Vegan Business Network, panelists are:Kelly Vowels, Pixal RoseChloe Bullock, Materialise InteriorsKayleigh Nicolaou, Kakadu CreativeSubscribe to our YouTube channel: for more: @veganbusinesstribe ---

Mel & Steve from Vegan Muscle co-host to talk about the barriers stopping more men from turning vegan. A new research paper released by The Vegan Society into masculinity and veganism shows that women are far more likely to go vegan than men. Some studies have even suggested that as high as 80% of all the vegans in the USA were female.This means that if you are selling to a vegan audience then you need to be aware that your audience will be largely female. But why has veganism been an overwhelmingly a female movement and why are there so many social barriers and stigmas stopping more men going vegan? And what role do we have as vegan businesses in changing this? David is joined by vegan fitness activists and YouTubers Mel and Steve from Vegan Muscle to find out.Learn more about Mel & Steve here: https://veganmusclegymwear.com/Subscribe to our YouTube channel for more: @veganbusinesstribe ---

Can your investments and finance help the green cause? Did you know that your pension could be funding fossil fuels? Did you know your savings could be supporting animal agriculture? In this session, David talks to Vegan Business Tribe member and vegan independent financial advisor, Jai Street, about the whole world of green finance and investing.Financial advice isn't an industry that people might immediately see as something that you would look to veganise, so we also talk about how you can use your skill set as your activism, no matter what your business does.Jai is also a speaker at Vegan Business Tribe Live at the London Olympia as part of VegfestUK on the 18th & 19th November 2023.Subscribe to our YouTube channel: for more: @veganbusinesstribe ---

We talk to three vegan animal sanctuary owners. Many vegans have the dream of one day buying some land and opening an animal sanctuary. But they don't think about the 5am starts, having to work every single day and the huge veterinary and food bills that come with caring for animals.Recorded Live at Vegan Business Tribe Live 2022, in this panel session we bring together three animal sanctuary owners to talk about the realities of running your own animal rescue: Susan Joyce​, Founder of Little Green Pigeon wildlife sanctuary in Wales; Wenda Shehata​, Founder of Hugletts Wood Farm Animal Sanctuary; and Lisa Sherwani, who runs Footprints Animal Sanctuary in Cheshire.Subscribe to our YouTube channel: for more: @veganbusinesstribe ---

Interview with Chloe Bullock, Materialise Interiors. Chloe Bullock was awarded PETA's Compassionate Designer of the Year in their 2023 Vegan Homeware Awards. In this session, we're joined by Chloe to talk about how she has worked tirelessly to bring vegan interior design into the spotlight throughout her career, and is now one of the most highly regarded vegan design experts in the world having recently authored the Royal Institute of British Architects guidebook on sustainable interior design.As if this wasn't enough, Chloe also took her agency Materialise Interiors through B Corp certification earlier in the year, to show that the company holds itself to a higher standard of ethics and transparency in how it does business. David quizzes Chloe about the process and her tips for other businesses looking to do the same.Chloe is also a speaker at this year's Vegan Business Tribe Live at the London Olympia on the 18th & 19th November 2023.Subscribe to our YouTube channel: for more: @veganbusinesstribe ---

Why have people stopped buying from you? You're doing everything you did before but people just aren't buying anymore. What's changed? This is a question that our Vegan Business Tribe member Callum brought to one of our business clinics. Why has getting new customers become harder?If you follow the news, then it would be easy to think at the moment that the economy is completely falling apart. Many regions have seen an economic slowdown following the covid lockdowns, the invasion of Ukraine and some very short-sighted political decisions by our governments. But the reality is, no matter how bad the economy seems, you will still see plenty of people making money. And no matter how well the economy is doing, many businesses lose money and go out of business. So just because the news is all doom and gloom don't use that as an excuse to simply accept fewer customers for your business. In this episode, David explains that people still need what you sell (and likely still have the money!)but they are just being far more cautious about buying it - meaning you need to change how you market yourself to give customers a lot more confidence in spending with you.Subscribe to our YouTube channel: for more: @veganbusinesstribe ---

We interview Better Nature Tempeh CEO, Chris Kong, about how they broke into the major retailers. Better Nature Tempeh have established themselves as the leading tempeh brand in the UK, but it wasn't easy. First marketing themselves along the hundreds of other 'meat replacement' products, Better Nature struggled to get the attention of major retailers who were already oversaturated in this category. Then they learned to embrace what they were and set about to establish a new product category all of their own. Now you can find Better Nature Tempeh across the country in Tesco Supermarket and other major retailers, as well as now just launched into Germany too. Although Better Nature is a food company, Chris shares with us the mind-shift change that had to happen in the business to allow it to find growth, and his tips for other companies looking to scale up regardless of what sector they are in.Chris is also one of our speakers and panellists at Vegan Business Tribe Live at the London Olympia on the 18th and 19th of November 2023. Get your tickets from: veganbusinesstribe.com/tribe-live-2023Subscribe to our YouTube channel: for more: @veganbusinesstribe ---

The 5 ways to fund or finance a vegan business. You might think if you just come up with a great idea then an investor will throw money at your business! Well, I'm afraid it doesn't work like that. Investors are out there, even vegan ones who share your ethics, but usually a company will have to either self-fund or borrow money to grow before they get to the level of success needed to attract investment.But don't worry, help is at hand! In this episode, David looks at the five different ways that your business can raise funding, from self-funding and borrowing, to investment and crowdfunding. He also explores some more creative ways you might be able to generate cash to grow - remember that if you need to borrow money then there are other routes than banks!Subscribe to our YouTube channel: for more: @veganbusinesstribe ---

The AI tools you can use right now in your business. Imagine having a tool that can automatically counter anti-vegan comments on your company's posts, predict your next best-selling product from reading your customer reviews, and generate engaging social media content for your niche audience. Artificial Intelligence, or AI, has become more than a buzzword. It's a transformative force that might reshape your business. From ChatGPT's creative writing powers to stunningly lifelike image generators, AI is revolutionising the way we work and connect with our audience. But, what role can AI play in your vegan business? Is it a mere novelty or a game-changer that can enhance productivity and free up valuable time?In this episode, David looks at how you can use AI in your business right now - because if your business is your activism then you want to do everything you can to make that business successful and stay ahead of the curve. Then we have an our exclusive interview with Sam Tucker, the visionary founder of VegCatalyst who recently launched VEG3, the world's first vegan AI marketing assistant.So sit back and get ready to unlock the immense possibilities that AI offers to propel your vegan business forward!Subscribe to our YouTube channel: for more: @veganbusinesstribe ---

How to stay productive in a distracted world. In a hyperconnected world filled with a constant stream of distractions, making the time and focus to tackle the important tasks that will move your vegan business forward can feel like an uphill battle. Especially when customers and suppliers are constantly trying to hijack your inbox with their own agendas.In this episode, David shares practical, hands-on strategies that will help you conquer those crucial business to-do lists. From taking charge of your devices and notifications, to banishing procrastination and perfectionism.And the ultimate 'secret' you need to get focused? Tapping into the passion that fueled your decision to embark on this vegan business journey in the first place.Subscribe to our YouTube channel: for more: www.youtube.com/@veganbusinesstribe---

How to defend veganism as a business owner. While conflict may not be your cup of tea, there will come moments as a vegan business when you're called upon to defend veganism and its ethical principles. From encountering anti-vegan comments on social media to facing loaded questions during presentations, or even finding yourself in a TV interview alongside someone with opposing views, it's essential to be well-versed in debunking common myths.Join David as he shares practical strategies for transforming potential conflicts into positive interactions and tells you where to find all the answers to those questions you are dreading.Please also subscribe to our YouTube channel to watch the video version of this podcast: https://www.youtube.com/@veganbusinesstribe---Is your vegan business your activism? Then join our amazing community of vegan business owners and entrepreneurs at www.veganbusinesstribe.com for more amazing content and support to grow your vegan business.With thanks to our sponsors:Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.ukThe Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.comMAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.comMindful Wealth: Mindful Wealth is different, and by working with us you'll make a difference with your money. Website www.mindfulwealth.uk

After more than 100 episodes we are relaunching as a video podcast! You might have noticed that we've been off the airwaves for a few weeks. This is because, after 100 episodes, we're getting ready to relaunch The Vegan Business Tribe Podcast as a video podcast! You will still be able to listen to the audio-only version, but at the same time you'll be able to find the video version on YouTube from next month.In this bonus episode (that you can also watch on our YouTube channel!) David explains this exciting change.Upgrading to video brings with it a step-up in production and costs, and we could not do this without the support of our sponsors:Vegan AccountantsUse an accountant that understands your ethics and mission as a vegan business. The team at Vegan Accountants help ethical businesses with their accountancy and tax compliance. www.veganaccountants.co.ukThe Vegan PublisherA 100% vegan publisher who transforms vegan, ethical, sustainable and responsible business owners or entrepreneurs into bestselling authors. www.theveganpublisher.comMAD Promotions Dedicated to helping companies of all sizes to get noticed. Working with SME's, charities, influencers, writers and more who are Making A Difference. www.mad-promotions.comSubscribe to our new YouTube channel here: www.youtube.com/@veganbusinesstribe

How to get people off social media and onto your customer list. Social media is a fantastic tool for your business, but there's no point in putting all that work into building up a social media following if none of it results in new customers.In this episode, David shares the strategies you need to use to get your social followers to step out of the virtual world and embark on their customer journey with you!---With thanks to our amazing vegan sponsors: Vegan Accountants - Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.ukThe Vegan Publisher - Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.comMAD Promotions - The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com---About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

David talks to our members at Vegfest Brighton about how they are increasing their visibility at the show. David takes his roving microphone to search out our Vegan Business Tribe members who were exhibiting at Vegfest Brighton in the UK, to find out what strategies they were using to increase their visibility at the show.From vegan companies who were selling products direct to consumers from their stand, to personal services and B2B companies who were using different strategies such as sponsorship and speaking slots.---With thanks to our amazing vegan sponsors: Vegan Accountants - Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.ukThe Vegan Publisher - Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.comMAD Promotions - The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com---About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

We celebrate 100 episodes by bringing you a special interview with one of our Vegan Business Tribe members. In this special celebration episode, David is joined by award-winning vegan filmmaker Damian Sciberras who has worked for some of the biggest vegan activists in the world. But jump back just three years ago and Damian was mainly making corporate videos for non-vegan companies, until a health diagnosis turned his world upside down and made him massively reconsider the direction of his life and career.We explore how Damian managed to 'veganise' his business and use his skill set to move the vegan cause forwards, whilst at the same time working out how to make a living in a way that aligned with his ethics.We also share the recordings that have been sent in by our members to celebrate 100 episodes, and David invites you to join us on a special free online event on the 10th of May 2023!---With thanks to our amazing vegan sponsors: Vegan Accountants - Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.ukThe Vegan Publisher - Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.comMAD Promotions - The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com---About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

We talk to Daniel Morgan Jones, founder of The Aspie World. A number of our Vegan Business Tribe members successfully run a business with a hidden disability or some form of neurodiversity – including our co-founder Lisa who didn't receive an autism diagnosis until she was nearly 40. But only 16% of autistic adults are in full-time paid employment in the UK. In this special masterclass, Lisa talks to Daniel Morgan Jones, YouTuber, hugely successful autism / ADHD influencer, vegan entrepreneur and founder of The Aspie World, about both the challenges and positives of running your own business with a hidden disability.---With thanks to our amazing vegan sponsors: Vegan Accountants - Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.ukThe Vegan Publisher - Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.comMAD Promotions - The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com---About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

How to create a better profile picture. Let's admit it - most of us use quite a boring photo of ourselves for our online profile pic. You are never going to convince people that you are an expert in your field if your profile picture is some selfie or out-of-date image that looks like your school yearbook photo.In this episode, David looks at how to get a profile photo that stands out and whether or not you need to use a professional photographer to create one. He also explains why magazines and websites will be more likely to publish your story if you can provide a great image of yourself to accompany it.-------------------------With huge thanks to our sponsors:Vegan AccountantsUse an accountant that understands your ethics and mission as a vegan business. The team at Vegan Accountants help ethical businesses with their accountancy and tax compliance.https://veganaccountants.co.uk/The Vegan PublisherA 100% vegan publisher who transforms vegan, ethical, sustainable and responsible business owners or entrepreneurs into bestselling authors. https://theveganpublisher.com/-------------------------About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Retaining customers & creating champions. To celebrate the launch of our brand new course 'How to get customers', David explains why someone becoming your customer is not the end of their customer journey. If you can sell to someone once, you can sell to them twice. And even better, if they believe in your mission then your current customers will go out and find more customers for you on your behalf!You can find the full four and a half hour video course on how to get customers in our Vegan Business Tribe Academy which is included for all Vegan Business Tribe members.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

How to make sure you get paid and what to do if you don't. Usually the customer/supplier relationship goes pretty smoothly. You do the work or deliver your product and the customer pays you for your hard work. But sometimes, you send off your invoice and then... nothing! In this episode, David looks at what to do if someone doesn't pay your invoice, and how to make sure you have the business basics in place to avoid getting into that situation in the first place.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

How your vegan business can partner with the Veganuary campaign. Veganuary is the biggest event in the vegan calendar, where millions of people around the world take on the challenge to eat vegan for the month of January. Supporting and partnering with the campaign is easy, and something every vegan business should do to make the most of this increased interest in veganism. In this episode, David looks at the statistics from the 2022 Veganuary campaign and explains how to use the official veganuary branding in your marketing. We then go through all the different ways that your company can get involved with the campaign, from coming up with special offers for Veganuary to include on the official website through to getting your workplace to take up the Veganuary challenge.Learn more about Veganuaury and sign-up to the challenge here: www.veganuary.comAbout Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Following the hugely successful Vegan Business Tribe Live event, David catches up on what's been going on in the Tribe. Join Lisa and David in celebrating some amazing personal news, and then David takes a look back at the Vegan Business Tribe Live event at London Olympia last week (as well as a look forward to repeating the event in 2023). And did David seriously record this on the eve of his and Lisa's wedding? You bet!About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Why becoming a published author will create huge visibility for your business. As our final Road to Vegan Business Tribe Live episode, we talk to Mitali Deypurkaystha ahead of her appearance on our Vegan Business Tribe stage.Mitali's mission is to create an army of vegan thought leaders through her publishing company, The Vegan Publisher. With her support, vegan business owners and professionals can create what might end up being the best marketing tool for their business ever.See Mitali on our panel on how to become a vegan author at Vegan Business Tribe Live at the London Olympia on the 12th and 13th of November 2022.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

As part of our road to Vegan Business Tribe Live at the London Olympia, we look at how to maximise taking part in a trade show. Tradeshows and larger consumer shows like VegfestUK, are places where you will meet not just new customers, but also great new contacts that might help your business move forwards. But you need to have a strategy to capture the details of people who show an interest in your stand so that you can continue to market to them after the event.In this episode, David shares his years of experience of doing tradeshows to teach you what you need to be doing before, during and after the event to maximise what you get out of it.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Part of our 'Road to Vegan Business Tribe Live' at the London Olympia! How Clive's scaled-up, went vegan and found investment. Esther Pearson led Clive's Purely Plants through the transformation of becoming a vegan-only food manufacturer. This resulted in them finding investment to scale up their production and Clive's are now listed in supermarkets and independents across the country. In this prelude to her appearance at Vegan Business Tribe Live at the London Olympia in November, Esther shares with us what she learnt from that journey and her biggest advice for others wanting to follow in Clive's footsteps.Join us for vegan Business Tribe Live on the 12th and 13th of November 2022 at the London Olympia as part of VegFestUK. Find out more and get your ticket here: https://veganbusinesstribe.com/tribe-live/About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Innovative vegan marketing case studies from around the world. To celebrate the release of her new book 'Vegan Marketing Success Stories', I invite Sandra Nomoto to co-host this episode as we discuss five of our favourite vegan marketing case studies from the book. From Canadian chocolate company Mid Day Squares turning their founders into their own reality TV show, to Doctors Against Animal Experiments partnering with a German haulage company to display their animal-rights adverts on the side of trucks across Europe.Get a copy of the book yourself here: https://www.sandranomoto.com/products/Also remember that we're now on our 'Road to Vegan Business Tribe Live' at the London Olympia in November, so grab your tickets here: https://veganbusinesstribe.com/tribe-live/About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Part of our 'Road to Vegan Business Tribe Live' at the London Olympia! Steve Swindon founded vegan meat replacement company LoveSeitan in his co-founder's kitchen, but they quickly attracted vegan entrepreneur Heather Mills as an investor and partner. In this episode, David talks to Steve about how they scaled up so quickly using vegan events as a test bed, and how they moved from a home kitchen producer to now supplying supermarkets, manufacturers and wholesalers across the UK. This episode is a masterclass recording from our Vegan Business Academy, which is usually reserved for our Vegan Business Tribe members only. You can hear Steve speak live at Vegan Business Tribe Live on the 12th and 13th of November 2022 at the London Olympia as part of VegFestUK. Find out more here: https://veganbusinesstribe.com/tribe-live/ (https://veganbusinesstribe.com/tribe-live/) About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

For many, looking to grow a business means taking on more staff. But employing people can also be a nightmare. If you get it wrong, instead of releasing your time and helping your company grow, you can find yourself micro-managing a team of people and still having your own work to do! In this episode, David brings you his 8 tips for hiring people from his experience of having hired close to 50 people over two decades in business. Including: how to know when is the right time to hire; how to make sure you can get someone who can actually do the job; and can you advertise only for people who are vegan themselves?! About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

How (and why!) to get better at speaking and presenting. If you view your vegan business as your activism, then you owe it to the vegan cause to become better at speaking and communicating so that you can reach a bigger audience. But for most of us, the idea of standing on a stage in front of people, or even just 'going live' on social media, can be terrifying. In this episode, David shares his secrets for becoming a better speaker after having spoken at hundreds of events and online seminars himself. But he wasn't always as practised and confident as he comes across now, so we look at the techniques you can use to improve, how you can find bigger and better speaking opportunities as you gain confidence and what happened when Jay Charlton from Viva La Vegan got over her fears and agreed to join David onstage at Chris Evans' Carfest. About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

Lisa & David take their roving microphone around Vegan Camp Out. We hear from vegan entrepreneur and investor Heather Mills, activist Joey Carbstrong, podcasting legend Jim Moore, YouTuber David Ramms and Dave & Steve from The Happy Pear. In this special double-length episode, we also catch up with vegan companies Vausages, Motion Hatch, One Planet Pizza, The Vegan Haberdasher, Vegan Founded, Lilk, Clemmie's Vegan Cakes and feature the music of BFriendly - all while David has a Vegan Business Tribe banner stand strapped to his back! About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

How to keep the momentum going in your business. We often think about our strategy for the next six months, but what can you do that will move your business forward in the next 24 hours? Quick wins aren't just a good way to keep you motivated, they are a good way to jump-start your company if you've hit a slump. We take a look at how you can make something happen that will have a real impact on your vegan business, maybe even before you even go to bed this evening! About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

How to connect with more people who can help your business. Listen to any successful entrepreneur's story and often you will hear about a chance meeting with someone who went on to play a big part in their business journey. But these kind of connections don't just happen by accident. You need to have a strategy in place to increase the number of connections you are making. In the vegan sector, collaboration is natural because we are all on the same mission. So how do you find and connect with the kinds of people who are going to help your business move forwards? About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

What to do when someone complains and how to turn it into a positive. As a vegan you probably hate conflict - but just because your company is on a mission to create a better world, don't think that you are going to be immune to customer complaints! When you receive a complaint, you need to first find out exactly what the customer needs (which in many cases is nothing more than an apology and knowing they have been heard) and then make a change in your procedures to stop the same thing from happening again in the future. And if you get it right, you can actually turn a complaining customer into a champion for your business! About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

We bring you the best of Vegan Life Live from the Alexandra Palace. In this special live episode, Lisa and David take their roving microphone around the two-day Vegan Life Live event in London. Join us as we talk to some of the trail-blazers in the vegan sector about their tips for vegan businesses and bump into a lot of Vegan Business Tribe members and podcast listeners along the way! This episode was recorded at Vegan Life Live London 2022, UK. Some of the people featured on this podcast are: Dana Burton - Vegan Kids: https://vegan-kids.org/ Joe Hill - One Planet Pizza: https://www.oneplanetpizza.com/ Klaus Mitchel - Plant Based News: https://plantbasednews.org/ Laura Chepner - The Vegan Society: https://www.vegansociety.com/ Keith Lesser - Vegan Accountants: http://veganaccountants.co.uk/ Paul Kerton and Gemma Nichols - Hench Herbivoire: https://henchherbivore.com/ Pia Werzinger - Viva! https://viva.org.uk/ Jay Bharj - Root Minerals: https://www.rootminerals.com/ Tim Barford - VegfestUK: https://www.vegfest.co.uk/ Ray Star - Vegan Autho:r https://www.raystarbooks.com/ Shabari Das - World Vegan Market: https://www.facebook.com/groups/worldveganmarket/ About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

How do you know if it's time to give up on your business and move on to something new? Failing is an important part of succeeding. Listen to any successful entrepreneur's story and it will be a list of the missteps, failures and lessons that eventually led to that success. But at some point, you need to decide whether the thing you're doing now is going to ever be successful or if it's time to give up and go do something else instead. In this episode, David shares how to judge if your business is actually progressing and how to decide if it's time to wrap it up and move on. About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

Podcasting trends and tips from the UK's biggest podcasting expo. Many vegan businesses will have considered launching a podcast, or you may be thinking about using other people's podcasts to promote your product or service. David shares his notes from the two-day Podcast Show London 2022 to bring you 6 big takeaways about where the industry is heading and what trends you need to be aware of: from the rise in video podcasts to how podcasters really make money. About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

How your vegan business can not just survive, but also thrive in a financial downturn. The idea of a recession can be scary, but no matter how good the economic outlook is you will still see companies fail - and no matter how bad the economy is, some people will be making more money than they ever have before. In this episode, David looks at the practical steps you can take to get your business ready for an economic downturn but also explains why a change in consumer behaviour may also present a lot of opportunities for your business to grow. About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

What really happens when you make your company vegan? Many people want to align their personal ethics with how they make a living but the fear of what their customers might think stops them from making their company publicly vegan. The truth is, however, that most of your non-vegan customers probably won't care. And those that do - well, they are probably not the type of people you want as customers! In this episode, David takes a look at several companies that transitioned their existing businesses into vegan ones and shares what happened. He also explains the different paths you can follow to do the same. About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

Why Vegan Fried Chicken brand VFC decided to just give their products away. VFC made the headlines when they announced that they were giving their products away for free. Simply head to the supermarket, buy one of their products, upload a photo of your receipt and get your money refunded in full. From the outside, this campaign seems like a fast track route to going bust with the consumer getting all the benefit and the company getting none. But dig a little deeper and you will find a clever strategy that overcomes a significant barrier for new customers, demonstrates to your retailer that the product is in demand, and might not be as expensive to run as you think! About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

How to get people to take that final step and become a customer. Every company has a marketing funnel, and in this episode David goes right to the bottom of it: the place where people already know about your business, are on your mailing list, seem interested, but still haven't bought your product. So where's the blockage? The truth is, the people who are right at the end of your funnel are probably a lot closer to becoming customers than you think. If you can identify who they are and what final steps they need to take, then reaching out with the right offer at the right time may be all that is needed to nudge them over the line. About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

How do you get your business in the news? If you see a vegan business or product in the news, then it's most likely there because the company sent the story out as a press release. Newspapers, magazines and news websites all need a constant stream of interesting things to share with their readers but don't expect them to just give you a free advert for your business. In this episode, David walks through how to prepare a press release and explains why you need to come up with a news story that someone will actually want to publish. Sometimes it is your own personal journey, rather than your business, that's the real story readers are interested in. About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

Can your vegan company claim for the research or product development your company may have done? And before you say your company doesn't do R&D, don't be too quick to jump to that conclusion! Veganising a recipe for your food product, developing a new app or computer system, researching a new material or creating more environmentally-conscious packaging for your product - all these are all examples of R&D and there's a good chance that you can claim back on those costs.  Lots of countries have R&D Tax Credit schemes including the UK, America, Australia and many European countries also run similar programmes. So to talk about this topic in a lot more detail, David is joined by Vegan Business Tribe member Michael Newnham, who is the Technical Expert from https://www.quantumtax.co.uk/ (Quantum R&D Tax Credits Ltd) to find out what you can and can't claim for.  About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

The five main lessons that we've learnt from running Vegan Business Tribe. As Vegan Business Tribe celebrates its second birthday, David shares the top five things we've learnt about running a vegan business over that time - from why you need to remain flexible about what business you are building through to why the biggest thing holding your business back might just be yourself. And just a warning that someone has given David a bell in this episode - and it doesn't get annoying at all... About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

Why products for vegan children will be the next big growth sector. Last year, Quorn launched their vegan Roarsomes Dinosaur Nuggets, making them one of the first high-profile food companies to bring out a vegan product aimed specifically at children. But new research from The Vegan Society suggests that children are 50% more likely to be vegan than adults, so with demand so high why is this new sector currently so under-served? David takes a detailed look at the Vegan Society's new report into Vegan Food for Children and identifies the opportunities for businesses in the vegan children sector - not just in food, but in events, entertainment, education and campaigning. He also looks at some of the barriers companies are going to face in serving this market, from education about nutrition to lobbying that will aim to stoke fears about raising a child on a vegan diet. About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!