Podcast appearances and mentions of katrina fox

Today, I am joined by Katrina Fox Storytelling Consultant at Vegan Business Media. From her bio: Katrina is a storytelling consultant, personal brand coach and award-winning author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners. During her journalism career she's written extensively for niche and mainstream media for more than 25years on animal advocacy and ethical business and was a regular Forbes contributor specializing in writing about vegan and plant-based businesses. A vegan of 28years, Katrina helps ethical business leaders, entrepreneurs and change-makers to find, craft & share the stories to inspire, influence & impact their audiences. She loves glitter, sequins, and disco.  The love for story-telling runs through this episode as we both nerd-out about it, its so good.  We discuss finding your origin or journey story, different types of story-telling, how story-telling can make even the most boring things interesting, and knowing when to not tell a story. Some takeaways: Uncover your origin story Consider your audience - create a story bank - you'll use difference stories in different situations Collect your customers stories Write your brand story To connect with Katrina Visit her websites http://www.katrinafox.com/ and http://www.veganbusinessmedia.com/ Follow Katrina on Facebook: http://www.facebook.com/katrinafoxpage Twitter: https://twitter.com/katrinafox LinkedIn: http://www.linkedin.com/in/katrinafox1 Instagram: https://www.instagram.com/thekatrinafox/ YouTube: https://www.youtube.com/@KatrinaFox1 and https://www.youtube.com/veganbusinessmedia Mentioned in this episode: Vivisection - find out more about animal testing The Vegan Society My story-telling podcast episodes: Somebody should do something about that Flamingo To connect with me:Follow me on Facebook and Instagram @didyoubringthehummus Contact me here with any questions and if you'd like more info on sponsoring an episode Support the podcast: https://www.didyoubringthehummus.com/plans-pricing Join my mailing list and get 3 free recipes just for signing up! https://www.didyoubringthehummus.com/3recipepdf Join my Podcast Fan Facebook Group: https://www.facebook.com/groups/didyoubringthehummus/ Book a free 30 minute call with me: https://www.didyoubringthehummus.com/book-online To be a guest on the podcast: https://www.didyoubringthehummus.com/beaguest ©2024 Kimberly Winters - Did You Bring the Hummus LLC Theme Song ©2020 JP Winters ⁠@musicbyjpw⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/kimberly-winters/message

Katrina Fox, a seasoned advocate and entrepreneur within the vegan movement, shared insights into her journey towards veganism, her observations within the movement, and her expertise in strategic storytelling for businesses. Living the vegan lifestyle and philosophy for nearly 30 years, Katrina is one of the most recognized names in the vegan movement.    Finding the Vegan Path: A Personal Journey   Katrina Fox's journey towards veganism began at a young age, marked by a profound realization of the ethical implications of consuming animal products. Her commitment to animal rights activism eventually led her to discover veganism, catalyzed by an eye-opening encounter with a fellow activist on a bus journey to an animal rights demonstration. This encounter served as a pivotal moment, propelling Katrina into a lifelong commitment to a vegan lifestyle.   Navigating Open-Mindedness in Social Justice Circles   Reflecting on her extensive involvement in various social justice movements, Katrina highlighted the challenges of fostering open-mindedness towards veganism within these circles. Despite the inherent synergies between veganism and broader social justice causes, Katrina noted a prevailing resistance to embracing vegan values within mainstream social justice activism. However, she remains optimistic about the gradual shift towards greater acceptance and openness, particularly within certain sectors of society.   Entrepreneurship in the Vegan Space: Unleashing the Power of Strategic Storytelling   Transitioning to her entrepreneurial endeavors, Katrina discussed her passion for helping vegan businesses thrive through strategic storytelling. Leveraging her background in journalism and PR, Katrina specializes in crafting compelling narratives that resonate with audiences, emphasizing the importance of authenticity and emotional connection in storytelling.   Learn more: www.veganvisibilityproductions.com/podcast/002-katrina-fox

Season 6 - Episode 10Apparitions, Appetisers and Paranormal PunchlinesIn this sizzling post-coronation episode, Linda's been threading kebabs (or as the Americans say, "KeBOBS") like a pro. She's at her mate's house, firing up the BBQ and serving a mouthwatering meat feast. We sink our teeth into a smorgasbord of succulent meaty morsels and even explore my brush with vegetarianism. Not quite paranormal, but you can't beat a well-marinated steak – there's got to be a ghostly joke in there somewhere!Chat Fate and Fortune features a larger-than-life image of Prince Philip, fully clothed, of course. The spooky story follows a mother and son in Wokingham who both had eerie visions of the late prince. When the royal apparition first appeared to the mother, she swiftly redirected him to her son Colin upstairs. And then, strangely enough, Prince Philip started showing up in their shed!We delve into the chilling tale of Chris Barber, a graphic designer who wished for something sinister and soon began losing his sight. But when spirits started channeling through him, his artistic abilities took a spooky turn for the better.More paranormal pandemonium plagues Erskine Court! Ruth and I confront the property management company about the building's haunted drainage. I attempt to explain the issue to Mr. Eversham, but Ruth's adamant that the spectral shenanigans are all Mrs. Stewart's fault – despite the fact that she's already passed away!We welcome back amateur dramatics actor Jamie Penn, who not only has more spine-tingling stories to share but now even boasts his very own jingle! Just take a gander at his retouched photos as eerie evidence!Lastly, I chat with James Kilvington about the ghost who dared to materialise in his room when he was just eleven years old. His courageous response? Telling the phantom to 'eff off'!Rollerghoster tour link: https://www.clintonbaptiste.com/tourGeneral Gigs n' that: https://www.clintonbaptiste.com/gigsStay spooky, folks!Clint.xSpecial thanks toKathrine BoyleSally Ann-HaywardJamie PennJames KilvingtonMr Evesham & Katrina Fox as Mr Eversham's PA• Outro music was composed by David Brinkworth, with vocals by GLOWE.• Podcast producer is Laurie Peters from Peters-Fox.-- Clinton Baptiste appears courtesy of Goodnight Vienna Productions.--Send us your ghost recordings and Don't forget to leave a spooky story on our hotline at 01892 711198, or email us at clinton@clintonbaptiste.comAnd for Clinton ringtones, live video recordings, and more, check out our Ko-fi page at https://ko-fi.com/clintonbaptiste/shop.Login through patreon and add to your fav listening platform to hear: https://open.acast.com/public/patreon/fanSubscribe/9085411 Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Season 6 - Episode 10To get the FULL PODCAST and videos + more go to: www.patreon.com/clintonbaptisteIn this sizzling post-coronation episode, Linda's been threading kebabs (or as the Americans say, "KeBOBS") like a pro. She's at her mate's house, firing up the BBQ and serving a mouthwatering meat feast. We sink our teeth into a smorgasbord of succulent meaty morsels and even explore my brush with vegetarianism. Not quite paranormal, but you can't beat a well-marinated steak – there's got to be a ghostly joke in there somewhere!Chat Fate and Fortune features a larger-than-life image of Prince Philip, fully clothed, of course. The spooky story follows a mother and son in Wokingham who both had eerie visions of the late prince. When the royal apparition first appeared to the mother, she swiftly redirected him to her son Colin upstairs. And then, strangely enough, Prince Philip started showing up in their shed!We delve into the chilling tale of Chris Barber, a graphic designer who wished for something sinister and soon began losing his sight. But when spirits started channeling through him, his artistic abilities took a spooky turn for the better.More paranormal pandemonium plagues Erskine Court! Ruth and I confront the property management company about the building's haunted drainage. I attempt to explain the issue to Mr. Eversham, but Ruth's adamant that the spectral shenanigans are all Mrs. Stewart's fault – despite the fact that she's already passed away!We welcome back amateur dramatics actor Jamie Penn, who not only has more spine-tingling stories to share but now even boasts his very own jingle! Just take a gander at his retouched photos as eerie evidence!Lastly, I chat with James Kilvington about the ghost who dared to materialise in his room when he was just eleven years old. His courageous response? Telling the phantom to 'eff off'!Rollerghoster tour link: https://www.clintonbaptiste.com/tourGeneral Gigs n' that: https://www.clintonbaptiste.com/gigsStay spooky, folks!Clint.xSpecial thanks toKathrine BoyleSally Ann-HaywardJamie PennJames KilvingtonMr Evesham & Katrina Fox as Mr Eversham's PA• Outro music was composed by David Brinkworth, with vocals by GLOWE.• Podcast producer is Laurie Peters from Peters-Fox.-- Clinton Baptiste appears courtesy of Goodnight Vienna Productions.--Send us your ghost recordings and Don't forget to leave a spooky story on our hotline at 01892 711198, or email us at clinton@clintonbaptiste.comAnd for Clinton ringtones, live video recordings, and more, check out our Ko-fi page at https://ko-fi.com/clintonbaptiste/shop.Login through patreon and add to your fav listening platform to hear: https://open.acast.com/public/patreon/fanSubscribe/9085411 Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Katrina Fox has been wowing clients for decades on how to gain publicity. Discover what she will be sharing during the 2nd Annual Vegan Visibility Summit.  Katrina Fox is an award-winning journalist, content marketing writer, copywriter and PR strategist for purpose-led brands.   She's the author of the pioneering bestseller Vegan Ventures: Start and Grow an Ethical Business and host of the Vegan Business Talk podcast.   Katrina's Vegans in the Limelight digital marketing membership offers group coaching, content reviews and access to expert masterclasses and her signature PR course.   A vegan for 26 years (way before it became cool and trendy), Katrina's mission is to create a kinder world for all by helping vegan business owners, entrepreneurs, coaches, consultants, authors and other creatives succeed, stand out and shine using the most effective marketing and PR strategies.   Access your spot for the summit at http://www.VeganVisibility.com/Summit2022Katrina 

Vegan Marketing Success Stories is taking the vegan business world by storm. A first of its kind, Vegan Marketing Success Stories highlights the marketing tactics of many of today's most successful vegan businesses. With 47 contributors and dozens of other vegan companies mentioned as examples, the non-fiction book shares how on- and off-line tactics contribute to a cohesive strategy and topical issues that few marketing books are talking about: the importance of diversity and inclusion, what vegan businesses did to weather the pandemic, and how some have transitioned to becoming vegan. “In 2021, I researched whether there was a book about marketing for the vegan industry. When I discovered one didn't exist, I knew I had to publish it,” says Nomoto, a vegan content writer and editor since 2020 who operates as The Content Doctor. She continues: “This book would not have been possible without the stories of the 47 contributors and other vegan companies around the world.” Contributors include executives of Benji Vegan Gourmet, Blue Tribe, Goddess Garden, Immaculate Vegan, Remeant, Vegan Business Tribe, Vegans, Baby, Vegan Supply, and We Animals Media. Other companies and individuals featured in Vegan Marketing Success Stories include Alpha Foods, Alpro, Atlas Monroe, Bad Manners, Heather Landex, Kathleen Gage of Vegan Visibility, Mid-Day Squares, NutritionFacts.org, Switch4Good, The Body Shop, THIS, and VFC. The book is endorsed by Victoria Moran, Chief Compassion Officer of Main Street Vegan Academy, Erik Amundson, Co-Founder of Vevolution, Claire Smith, vegan entrepreneur and impact investor at Beyond Investing, Katrina Fox, Founder of Vegan Business Media and author of Vegan Ventures, and Stephanie Redcross West, Managing Director of Vegan Mainstream, among others. http://www.veganvisibility.com/SandraNomoto

When it comes to vegan activism, there is a demand for change - and with that change comes demand. This is where the brilliant Katrina Fox comes in as an advocate and activist. Katrina helps vegan businesses to meet that demand through her books, tutoring, podcast and leadership initiatives. She has a massive wealth of knowledge and experience and is a delightful and positive asset to the vegan movement. We hope you enjoy our chat with Katrina as much as we did! 

How to become a best-selling vegan author. Writing a book is a brilliant way to prove your authority and raise the visibility of both you and your brand - but where do you start?  Does it still have the same credibility if you self-publish a book yourself and if so, how do you even decide what you're going to write? In this special extended episode, we are joined by three best-selling vegan authors Mitali Deypurkaystha, Todd Sinclair and Katrina Fox to share their experience and advice for anyone planning to write a vegan book: How do you know if your idea is the right one? Should you use an editor? Should you do a book launch and do you need to get printed copies or is an e-book good enough? Join us to find out the answers to all these questions and many more! About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

This episode looks at a person who's centred her career around social justice. She is the founder of VIVAS, a community and content hub for vegan women. She's worked as a journalist for 24 years for in several businesses such as Forbes. Katrina Fox is also a speaker, a podcast host and author of “Vegan Ventures”. Katrina talks about her aspirations for vegan women, like herself, to start to gain confidence and share their stories of being vegan and her admiration for confident, but not arrogant, women. She also talks about coming back from burning out in her dream job and how that affected both her career and her physical health. Katrina discusses her secrets to success and importance of self-care and getting enough sleep.Katrina also talks about her role models and how they have helped her gain confidence to believe she can be successful in anything she puts her mind to. She also explains to point at which you need to stop putting yourself on a pedestal, the point where confidence becomes arrogance.Watch full zoom interview here 

This episode's guest is Sydney based Katrina Fox - long term vegan, journalist, author and podcaster supporting vegan businesses and women vegan leaders to shine. On this episode, Katrina and I talk about her activism for both feminist and animal rights, PR tips from her career as a journalist and advice for better communication with non-vegans. Connect with Katrina:@thekatrinafoxhttps://katrinafox.com/The Vivas Network  Vegan Business Media Vegan Ventures - Start and Grow an Ethical Business (book)Vegan Business Talk (podcast)Conversations with Vegan Women LeadersMentions on this episode:Lyn White - Animals AustraliaDan Mathews - PETA Senior Vice President of CampaignsCarol Adams - writer and activistThe Plant Based TreatyClare Mann - Vegan PsychologistPlant Proof PodcastNourish MagazineTreat Dreams (vegan chocolate)Field Roast (mock meats)HerbidoorDilectio Gourmet (vegan blue cheese)Candle 79 (closed restaurant in NYC)Gigi's Pizzeria (restaurant in Sydney)Ingrid Newkirk - founder of PETANaijha Wright-Brown - vegan entrepreneurNivi Jaswell - founder of the Virsa Foundation

I sat down for an intriguing conversation with global vegan business expert, journalist, podcast host, author, and animal activist, Katrina Fox, who is a self-proclaimed "sequin-loving, vegan disco queen"! Katrina, who is from the UK, living in Australia, dove into a variety of engaging topics, from the vegan economy to vegan entrepreneurship as a form of activism, intersectionality, and so much more. You will walk away from this episode having discovered things you didn't know you didn't know (this is what makes life interesting, right?), and new perspectives on many interesting vegan-related topics. Enjoy!Full Show Notes Click HERE

How to start and run your own vegan podcast. Join us for this special celebratory show as we reach episode 50! To celebrate, we are joined by three vegan podcasting legends to get their advice, stories and tips on how to run your own successful podcast. Each of our guests have over 100 podcast episodes under their belt and you will learn: Why you or your business should have your own podcast; How to start, and if you need expensive equipment and software; How to find high-quality people to interview; How to use your website to pre-qualify your guests; How to keep your motivation going and your quality of content high; Using your podcast to find more customers and develop a relationship with potential clients; Where to promote your podcast to pick up more listeners and how to use your podcasting to further the vegan agenda, even if you're not leading with a vegan message on your show. Our three guests are: Katrina Fox - Journalist, author, animal activist and host of the Vegan Business Talk Podcast and the VIVAS - Conversations with Vegan Women Leaders Podcast. Jim Moore - Host of the Bloody Vegans Podcast and podcast mentor and editor. Hayley Akins - Vegan motion designer, mentor and host of the Motion Hatch Podcast. And as always, hosted by our own David Pannell - Co-Founder of Vegan Business Tribe, host of The Vegan Business Tribe Podcast and vegan business advocate. About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

Katrina Fox is an award-winning journalist, author, PR consultant, founder of VeganBusinessMedia.com, host of the Vegan Business Talk and Conversations with Vegan Women Leaders podcasts, author of Vegan Ventures: Start and Grow an Ethical Business, and founder of the Vegan Women's Leadership Network global community. In this episode, Katrina digs deep into how to gain lots of FREE publicity with main stream media with simple to implement strategies as they pertain to Newsjacking. http://www.veganvisibility.com/summit  

In this episode I give you my top 5 trends and predictions in the vegan and plant-based business space for 2021. They are: 1. Continued growth of the plant-based meat sector, with more IPOs, and a newcomer that’s aiming to replace KFC 2. Creation of products using new biotechnology such as fermentation processes to create exact replicas of animal-based dairy and other items 3. Developments in the animal-free & sustainable materials space, including the launch of an organization dedicated to furthering this innovation 4. More multinational corporations getting in on the growing vegan and plant-based sector, through acquisitions, investment and accelerators (and why this is a good thing) 5. More investors coming into the sector, including new platforms being set up to connect vegan and plant-based business owners with investors RESOURCES: My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight My book Vegan Ventures: Start and Grow an Ethical Business Services: Work with me Follow Vegan Business Media on: Facebook   Twitter  Instagram  Connect with me personally at: Facebook  Twitter  LinkedIn

Plant-based baking is on the rise and a fun fact you may not know- sourdough is actually plant-based!  It's also considered a fermented food. Enter today's guests- the owners of the first vegan bakery in the Sea to Sky Corridor in BC- Eds Bred. I'm always fascinated to learn about the different journeys people go on to work towards optimal health.  And I also love to hear what they do next. Once you start changing small daily actions, these new habits start to form a new identity and with that identity often comes a slight shift in purpose and what you believe you are capable of.  Today's guests are both intriguing and are passionate about sustainable business and plant-based baking.  Originally from the UK, Ed has been working in the restaurant business since the age of 13 and went to a culinary college to become a fine-dining chef.  Natasha is also from the UK and the two met in 2003 and soon after began traveling. After taking a snowboarding trip to Whistler, they both fell in love with the location and decided to make it their home.  Ed took his passion for cooking from scratch and started making sourdough bread.  It started off as a thing to do for friends and family but quickly grew into a business he co-owns with his wife -  BReD and is the first vegan bakery in the Sea to Sky Corridor in BC.  That's right! Ed and his wife are both plant-based and so is all of their delicious baking.  Ed found that after he went plant-based, he was able to come off all the heart medication he was on for heart disease. Ed and Nathasha feel that their concept of being plant-based is a fresh take on the tradition of baking, as well as being zero-food waste, with a strong emphasis on organic and locally-sourced ingredients, differentiating them from other bakeries.  This conversation goes far beyond baking. We talked a lot about life- about labels in society, gender constructs (like what it means for Ed to be a man who eats plant-based and goes to yoga), journalism, meaning and purpose, fine dining hacks and so much more. "How did meat become such a manly affair? I think it came from this providing for your family. When there wasn't food to forage, the men would go off and hunt and bring back a beast and everyone would have food, and it was a survival strategy. Well, now when we look at the society we're in, what is the survival strategy? It's not going back and killing everything that's running around. It's actually taking it back to the forager mentality. We have fewer resources, fewer land resources, and if we really want to provide for our families, then the plant-based diet takes up a lot less water and land than any animal-based diet." -Natasha Tatton Topics Discussed in the Podcast  history of sourdough bread their plant-based journey the movement of plant-based food and fast-food how eating plant-based can reverse heart disease fine dining hacks gender constructs applied to nutrition owning a business as a couple meaning and purpose balanced with making money Listen Now         Links Visit Edsbred.com The journalist mentioned: Katrina Fox __________________________________ 2 Ways to Give Back to the Show     ________________________________________________   Don't Miss an Episode: Subscribe!          

Katrina Fox hosts a panel at VegFestUK Summerfest Online Manufacturers and Suppliers section at the Trade Day.

Vegan feminist fashion designer Hilary MacMillan chats to Katrina Fox in this episode of Vegan Business Talk.

Ran Nussbacher of Shouk vegan eatery chats to Katrina Fox.

Today I am speaking with Katrina Fox. Katrina is an award-winning journalist, publicity consultant, editor of the vegan business blog VeganBusinessMedia.com, host of Vegan Business Talk podcast and author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners, and founder of the Plant Powered Women’s Network global ethical leadership community.  Key points addressed were  Katrina’s animal advocacy and how her written journalist and book work have all been in effort to aid the core tenants of that advocacyWe also discussed many common issues vegan businesses have in regards to PR and market engagement and how she has designed tools to dissolve these problems and enable vegan companies to thrive. This series features conversations I conducted with individuals who have dedicated their work and lives to Vegan research, businesses, art, and society. This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. TRANSCRIPTION*Please note, this is an automated transcription please excuse any typos or errors [00:00:01] In this episode, I speak with journalist, author, founder and PR consultant Katrina Fox. Key points addressed were Katrina's animal advocacy and how her written journalist and book work have all been in effort to aid the core tenants of that advocacy. We also discussed many common issues Vegan businesses have in regards to PR and market engagement and how she has designed tools to dissolve these problems and enable Vegan companies to thrive. Stay tuned for my fascinating talk with Katrina Fox. [00:00:43] My name is Patricia Kathleen, and this series features interviews and conversations I conduct with experts from food and fashion to tech and agriculture, from medicine and science to health and humanitarian arenas. The dialog captured here is part of our ongoing effort to host transparent and honest rhetoric. For those of you who, like myself, find great value in hearing the expertize and opinions of individuals who have dedicated their work and lives to their ideals. If you're enjoying these podcasts, be sure to check out our subsequent series that dove deep into specific areas such as founders and entrepreneurs. Fasting and roundtable topics they can be found on our Web site. Patricia Kathleen .com, where you can also join our newsletter. You can also subscribe to all of our series on iTunes, Spotify, Stitcher, Pod Bean and YouTube. Thanks for listening. Now let's start the conversation. [00:01:40] Hi, everyone. Welcome back. I am your host, Patricia. And today I am elated to be sitting down with Katrina Fox. Katrina is a journalist, author, founder and PR consultant. You can find out more about her services as well as everything we talk about in today's podcast at w w w dot. Katrina Fox dot com as well as w w w dot Vegan business media dot com. Welcome. Katrina. [00:02:04] Hello, Patricia. It's a pleasure to be with you today all the way across the pond. [00:02:10] Thank you. Katrina earlier today, I'm excited we could make our schedules work as well. I look forward to diving into everything that you're doing, just talking off the air that Katrina is kind of based her consultancy in an industry that I think is going to blow up and is already blowing up, but perhaps even more so. [00:02:29] For those of you that are new to the podcast. I will give you a brief bio on Katrina before I ask her to further elaborate on that and her history and then get into some of her current endeavors. But before we get to that, a quick roadmap for today's podcast. We will look. As I said, it triggered some of Katrina's past histories, professional, academic, anything that ties into her current story as it pertains to what she's doing now. I'll also ask her to unpack her personal Vegan journey as it pertains to all of the areas that we'll be talking about today. And then we'll look at unpacking Katrina's work in three different sectors. Namely, we'll look at her podcast, her book and her online courses, and we'll see if we can kind of suss out her ethos and business philosophies as they stand within that. Before we do those three things, however, we will also ask Katrina to kind of decipher and self-defined key terms that tend to create heated debate and topic within the Vegan world and community will climb upon those just asking for some personal definitions. So we all have clarity as to how we're defining things. And we'll wrap all of the podcast up with advice for those of you that are looking to get involved with Katrina, as well as maybe some of the predictions that she has for the next five or so years on the horizon. Things have changed greatly over the world landscape with the covered 19 pandemic. So this is an area that's changed a lot for people when they go to look forward. As promised, before I start peppering her with questions, a quick bio. Katrina Fox is an award winning journalist, publicity consultant, editor of the Vegan business blog Vegan. Business Media dot com, host of Vegan Business Talk podcast and author of Vegan Ventures Start and Grow an Ethical Business. The first global book providing success strategies for aspiring and existing Vegan business owners and founder of the plant powered women's network Global Ethical Leadership Community. [00:04:20] Oh, can I Pause you there. Sorry. That must be an old bio. It's actually now called the Vegan Women's Leadership Network. [00:04:27] OK. All right. [00:04:28] There was a trademark issue. So I changed the name. It's called the Vegan Women's Leadership Network. Sorry about that. I thought I'd updated the BIOS ladder first there. [00:04:38] Anyway, better. So well done. She has. Let's see. She's written extensively for niche and mainstream media for 18 years on animal advocacy, ethical business and was a regular Forbes contributor for years specializing in writing about Vegan and plant based businesses. A Vegan of 22 years, Katrina teaches Vegan business owners how to do their own PR and get free media coverage through their signature on through her signature online courses and group coaching program begins in the limelight. A passionate animal advocate, Katrina one, the voiceless, the Animal Protection Institute Media Prize for her article, Speciesism The Final Frontier for Australian National Broadcaster. The ABC is the drum Web site. Her work has been featured in the books Circles of Compassion Essays Connecting Issues of Justice, edited by Wil Tuttle and Plant Power of Women. Pioneering female Vegan leaders share their vision for a healthier, greener, more compassionate world. Edited by Cathy Divine. She lives with her wife Tracey and loves glitter and Internet cat videos. And as I said before, you can find her on W WW Katrina, Foxconn and Vegan business media dot com. So Katrina, before we kind of climb into all of the endeavors that you're currently involved with, as well as a book that I know came out in, I think 2015, I was hoping you could draw us a landscape of where you kind of came from regarding your academic and professional life and your personal Vegan story as it brought you into what you're doing now. [00:06:13] Yeah, sure. So I've always had an affinity with animals, and I actually went vegetarian at the age of 11, although I didn't know the word. I asked my mum what the beef burger was made of that we would eat. And when she told me it was a cow. I was absolutely horrified. And I made the connection between the roast chicken on Sunday and the fish fingers. And so I just said, I'm not eating animals anymore. That didn't go down very well. So I was brought up in class at a working class family just outside of South London in the UK, where I'm originally from. But, you know, I stuck to my guns. It took me a while to get to veganism. It took me till about 1997, 96, 97, to learn about the dairy industry and the cruelty involved in all of that. But once the penny dropped, then, you know, I was all in. And, you know, I've been involved in animal rights activism as well as other social justice issues and in terms of professional career. [00:07:05] For the first sort of part of my earliest of adult life, I basically was involved in performing arts. So my original degrees in performing arts and then around the Yes brand, about the similar time that I went vague and actually I retrained as a journalist. And so it worked on mainstream Masche and specialist trade media throughout my career, freelanced and written all pets on animal advocacy and other topics for mainstream media. And as you mentioned, they had a column in Forbes for a year writing about Vegan and plant based business. So I ran about to 2015 when I wrote the book was really when I tried to meld my I guess my my passion with my profession. And so I wrote the book because there was nothing else on the market specifically for Vegan business owners and entrepreneurs. And I interviewed over 60 Vegan entrepreneurs and waved their insights throughout the book, which is a how to guide on how to start and run a business of any kind to run it on Vegan principles. [00:08:10] Then I decided to start a podcast because I love interviewing people. And once I finished the book, I was like, Oh, I've finished my interviews. I want to carry on interviewing people. So that's why I launched the podcast and then the blog. So I didn't really, to be perfectly honest, I didn't really have a business plan per say. I just kind of I just was drawn to doing these things. And I thought, well, I'll just kind of put them out there and I'll work it out as I go along. I'm not necessarily recommending that as a strategy, although I do know other business owners who have done something similar with different businesses. But that's just the journey that I went on. And then I created the course. I realized people needed to know how to get into the media and do PR. [00:08:47] Not everyone's got a budget to hire a publicist or a PR firm. So that's why I created the online course. And now I do consulting and coaching and just working with my ideal clients, which I love, which are a Vegan business owners and entrepreneurs. [00:09:02] Yeah, it's interesting you so you have this kind of gateway. It is as a young child into the vegetarian life, you know, through compassion and animals. What was do you think it was the same kind of moment of compassion and animals that led you on your Vegan journey, or was there a distinct difference between that and how it impacted? Because you have this unique view of, you know, being able to approach it from a business standpoint, too. And there's obvious relationships and correlations about sustainability that tie into good business measures and things like that. But what was the churn from you into switching from vegetarian to veganism, or was it kind of a natural progression? [00:09:38] I only wish I would've done if I'd have known then what I knew about the dairy industry back when I was a child 11, I would have stopped eating dairy and stopped wearing an and all of it. So it was definitely my I've definitely come from. I know some people. I know you're gonna talk about terminology. I mean, a little bit. But if veganism is about doing the least harm as as is practically possible. You know, in terms of not using, abusing or exploiting or commodifying animals. And that's a paraphrase of the UK Bacon Society's definition back in I think it was around nineteen forty five. So that's basically ice by two veganism as a philosophy, as a way of living, of doing the least possible harm. So eliminating animal products as much as you practically can from your life. So I've been involved in feminist movement and when I was at college, at uni and when I was on an animal rights demonstration, actually about vivisection, about kittens being bred for baby section in the UK. And a lovely school teacher was on the coach of the bus taking us up to this demo in Oxford. And I pulled out my sandwich. I still would you like a Vegemite and cheese sandwich? And she said, Oh, no, I'm Vegan. I don't eat cheese. And I said, Oh, it's vegetarian. Cheese is no animal ran in it. And then she explained to me about the dairy industry and about all these myths of happy cows and what actually happens to cows, you know, the female reproductive system being hijacked and forced, you know, forcibly inseminated babies taken away from. And I was just shocked. And I was I was extra shocked because as a feminist that really, you know, as someone who obviously believes in, you know, women having. Body autonomy. I was just horrified and shocked and I thought, how did I not know this? How did I miss this? You know, I've been involved in and around sort of animal rights for a little while back in the late 80s. But I kind of I don't somehow miss the bacon memo then. So it was very much an ethical decision. And once I knew I was one of those people that pretty much went Vegan straight away. I mean, obviously, there were some things that needed to be phased out gradually but quite quickly. And I was obviously a privileged enough to do that in terms of shoes, you know, switching out the leather shoes. But food wise, it was pretty much I got home and I said to my wife, Tracy. Right. I said, we're now. I said, well, I'm vague. And I said, if you want cheese, you'll have to buy it yourself. I was responsible for doing the food shopping. And we kind of went from there. And I can tell you, it was 24 years ago now. I think I went Vegan. And back then it was it was quite tricky, especially in terms of the cheese. They were tasted rubber back then. So it's been pretty exciting seeing that developments that were going on, but very much an ethical decision for me. [00:12:15] Yeah. And I have your your fellow country mate, Bhavani and I spoke some number months ago about cheese. Actually, I kind of I think I went off on a terror. Just Vegan cheese has been one of those things that in at least in my humble Vegan tenure of under a decade and the Greeks, God bless the Greeks because they were the first people that got, you know, Vegan cheese right for me. And I think it was their perception of olive oil and things like that. But it's over the past five years, it's the change of Vegan cheese has been astronomically to my life. [00:12:46] It's so brilliant, isn't it? And we recently now in Australia, like Pizza Hut and Domino's of Pizzas with the Vegan cheese on. And it's just so nice. So I'm I deliberately have one, you know, like at least a couple of months just because I can I can lie after 24 years, I can finally have pizza with cheese on again. So yeah. And it's just amazing, all the brilliant products that are coming out that are, you know, just so realistic, full of flavor and just. Yeah, it's game changing. [00:13:14] Speaking of products, this is a good gateway into kind of defining some terms. And I'd like to kind of jump right into the hottest one, which is how do you get between Vegan and plant based? What do each. What does each term mean independently to you and how do you define them? [00:13:30] Yeah, it's an interesting one. I wrote a whole article for Forbes on that because it is such a, I guess, a hot potato. So Vegan as always. I think Vegan up until now, until it became I guess started to become more mainstream, more mainstream, started to accept a little bit more, became a little bit more, quote, trendy. It typically always meant, you know, the ethical side of things that you as someone who you know, who didn't eat or consume or where you know, any products that involved any kind of use of animals or animal ingredients, etc. Then when it started to kind of take off, people started to describe themselves as Vegan, whereas actually they were plant based. So the difference really for me in terms of plant based, plant based is when you eat it, it's very much based on food, because generally think about plant based shoes, for example, a plant based fashion, but it's typically what you eat. And it's kind of about you. It's not you know, typically people go plant based for health, for example, or perhaps for the planet. Some people might go plant based for the animals, but typically it tends to be, you know, for your own reasons. And it's very centered around food. So someone could be eating plant based but still wear leather. So that could kind of give a little bit of a differentiation. Now, unfortunately, what's happened is some companies, while using the term plant based to say, oh, it's mainly plants. And that's really frustrating because, you know, for most with plant based simply meant that you don't eat any kind of animal product. But now they're trying to kind of twist plant based a little, which is why personally, I love the word vague and because it literally kind of means, you know, you don't eat. I mean, sometimes people again, sometimes people are using the term Vegan when they mean plant based. So it can be a little bit of a mix up. But for me, Vegan is he knows it's someone who lives by the philosophy of veganism. So, you know, you eliminate animal use, ingredients, products, etc from all areas of your life, whereas plant based is more about eating food. And then of course, there's whole food plant based, which is people who don't eat, they don't have oil or gluten or a whole bunch of other stuff. To me, that's quite different to veganism. And how do you do? [00:15:42] If I look at foods, I always say it's it's I feel like my Whole Foods brothers and sisters are the ones that talk about whether or not it's head of factory and like the Whole Foods people, if it's been industrialized or more than likely going to kind of shun it, you know, anything that had to be extracted or. [00:15:59] Yes. Or processed. Yeah. Yeah, that's kind of. Yeah. There are other terms that you or other ways you clarify Whole Foods. It's not really. I mean, I just see I mean, I see a whole mix actually, even on the whole food. Based, you know, like I subscribe to a male to live a plant based meal delivery service and some of the products that they describe as whole food plant based, you know, some of them got like some white rice or some basmati rice in. And I, I get a bit confused about that because I thought only brown rice is, you know, no. So I think, again, it tends to be different definitions. But I guess at one end of the this the stream around that is, you know, like like I say, no salt, no sugar, no oil, no gluten. For me, that's quite restrictive. And I, I don't like whatever people want to do as long as not eating animals. I don't care. But, you know, I will not post photos of my salad or my fruit shake because people know that. And I, I kind of want to get people over the stereotypes of what eating vague and particularly is. So I will post my pizza with its MLT egg and cheese. I will post my cheeseburger from all Vegan, you know, a burger joint, you know, because then people can kind of go, Oh, I can go Vegan, I can still eat burger, I can still have pizza, I can still have a bacon steak. You know, I can have all of these kind of things, you know, be on me. I've just got their new TV commercial out, which is brilliant and I love it. And the burger I got, it just looks like a regular burger. Thank goodness. Finally, you know, it's not some little lentil pâté that we've had since, you know, the whenever 70s and 80s. So, yeah, I'm kind of I will tip an oral poached chocolate cakes like naughty stuff. And it's not all I actually do eat really healthily. If you look to my social media, you would think I only eat junk food, but I don't. But I post that because I want people to know that, you know, they don't have to go from having their steak and chips to only eating salads and lentils. You know what I mean? They can still have their favorite foods. And arguably, you know, no one's trying to claim that, you know, these kind of things are all necessarily healthy. But I would still argue they're healthier than having the animal products, you know, the animal based counterparts anyway. [00:18:14] And the founder of Impossible Burger did come out and say exactly that. You know that as well. It might be processed. It's definitely leaps and bounds ahead of the. Yeah. Alternative. I'm wondering, you your your industry, you help clients kind of define themselves and in addition to, you know, finding resources and getting good PR out and things like that, but it seems like you would do some advising work about really capturing or meditating on what, you know, one's product design and things like that. And you've mentioned this kind of it seems to be an industry based as well as kind of just individual company based. But whether or not people identify with the words plant based or Vegan, some people believe that Vegan is powerful and helpful. Others believe that it's exclusionary. And it's this kind of politicized term. It seems like I've spoken with a lot of Vegan clothing designers and handbag designers and they're very attached to the term Vegan leather because they said plant based leather doesn't actually make a lot of sense, which is funny because they're leather's directly. It's pineapple, the apple leather whose. But they specifically say Vegan leather, usually to get away from PMU, you know, the polyurethane that that isn't sustainable and environmentally friendly. And I'm wondering when you go to advise your clients this this role where you kind of help them qualify and quantify and you begin the PR process with them. Is this a conversation you're frequently having and is it industry based or is it very company by company based as to what term you help them identify with and use? [00:19:46] Yeah, I've got a whole chapter about it in my book, as well as well as writing the article on Forbes, where I expanded on it somewhat. And it really does depend on the business, I always say. And I asked people that question on my own podcast, Vegan Business Talk, why they choose to use the term Vegan or plant based or otherwise and why. And there's no wrong or right answer. It really depends on the company. It's definitely it's not industry wide because, for example, you've got me Kerschner Chinna, who uses Vegan loud and proud. She's got a big tattoo on her arm. You know, she is all about branding and marketing. The packaging is got Vegan up front because she wants to demystify the word Vegan and have it be associated with lovely things. In her case, you know, amazing Chazen and Vegan butter. And then there are others like beyond maids and other brands that specifically don't use Vegan, or they might have it in tiny letters. And that's an option, I think, for products that are package. You can have the word Vegan in very small letters on the back for people like me who want to know it's big and who will look for it. But then you can have plant based, you know, as the, you know, one of the key descriptors. So it really does depend on it depends on a couple of things. Who your market is. So, for example, my wife, Tracy's a clinical hypnotherapist, psychotherapist, doesn't have the word Vegan on her website anyway. She has sheep and cattle farmers come to see her. And depending on what they're coming to see her, she's also a natural path. You know, she's got quite a few of them on to Vegan, a plant based diet. So it does depend on who your target market is in terms of what words use and also as a founder, what your mission is and what you were comfortable with as well. [00:21:20] Yeah, absolutely. It does it does seem like it would be case by case. It's weird, though, as that's changing. I feel like there's going to be even a third term proposed, I think, plant based with vegans. Now, most of the at least the passionate vegans that I know, they they don't like the term plant based because at least in the United States, it's become very kind to fortified. You know, in the 90s, in the 80s, all of these these fortified cereals and things where they were ripping it out of its stripping it of its real content and then just shoving vitamins and minerals back in there and the same things, plant based. You flip over over a package and it's not Vegan at all. You know, they've they've thrown. They've infused it with some kind of a plant based material. [00:21:59] And so, yes, that's that's what I meant when I said earlier about the term plant based is, you know, it's starting to become twisted and hijacked. So. Yeah, yeah. And they could well be. I mean, we're seeing a little bit of not necessarily with food, but plant powered, you know, there's the whole free from movement. So sometimes, you know, we've seen animal free. Yeah. Well, we'll see what happens in terms of terminology. But I guess I mean, for me personally, like for my own business, obviously I love the word Vegan because it's kind of in everything that I do, but everybody's different. And at the end of the day, if it gets people to stop consuming animals, use whatever term you like. [00:22:39] Yeah. That's the goal, right? Yeah. The humane washing in greenwashing. In fact, that has been kind of come up and labeled by I don't know if it's GenZE or the millennials, but I love looking at the sociology behind all of those terms. I want to turn now to unpacking the kind of the three cause of what you do. So first one to unpack what you've gotten into the book a little bit. But I was hoping as an author when you were writing it, you know, I find coming from a family of authors that there's there's two scores, at least in my lineage, and there's ones that couldn't possibly stand to think about the audience because they would never publish. And then there are ones that keep the audience in mind the whole way through. And I was wondering if you were keeping your audience in mind when you wrote it. And if so, if you can pull out five or six of the main core tenants that you really hoped the take home would be. [00:23:28] Sure. Well, I definitely have my audience in mind, so for this particular book. So it's it's my first book on my own. That is it. I have coauthored and I've also coedited a couple of anthologies in a completely different field. So I've been published by mainstream media, by mainstream publishers, traditional published in the past. For this particular one, I basically because I wanted to move into this field, I started hanging around with entrepreneurs who were asking me how do I get people to get into the media? And then I thought of the people I really want to help Vegan entrepreneurs. I must be a book about that. And there wasn't. So I thought. Right. I guess that's a sign from the universe. I need to write it so because it was a very practical book. I very much had my audience in mind. So my audience was mainly aspiring Vegan business owners and entrepreneurs. But I also wanted to have enough in there for existing Vegan business owners and entrepreneurs as well. So for those who haven't yet set up a business, you know, it's got all the stuff about how to set up the structure, what your Y is, you know, staff. And then there's also marketing, PR and branding, which is helpful for anyone who's starting out. But also a lot of the existing Vegan entrepreneurs. I've found those particular chapters quite helpful. And also, I waved in as I did over 60 interviews with Vegan entrepreneurs in all different sectors from across the globe. And I waved some of their insights throughout the book. So so I very much have my audience in mind. And that the aim really is to I guess one was to inspire more people to start a Vegan run business, because basically, I think I say in the beginning in the intro, my mission with this book is Vegan World Domination One Business at a time, because I think as an animal activists, which I do consider myself, I think it's so, so important we've got to have Vegan products easily and accessible both financially and physically so people can get these products. We've got to make it as easy as possible for people to be able to buy their Vegan makeup, skin care, fashion, food, etc.. So that was one of the key things that I wanted, was to inspire people, to give them ideas. So that's why I interviewed quite a few of the Vegan entrepreneurs, because some people would say to me, I want to start a business, but I'm not sure what kind. So that kind of Gibson's my ideas. And then basically the book is really kind of a step by step guide for people to get going and to at least avoid some of the pitfalls. I think as an entrepreneur, as a business owner, of course, you're always going to make some mistakes. But I think when you equip yourself, you know, with as much information as possible, you can at least avoid some of the key pitfalls, too, you know, to go ahead and start a business and run it on Vegan principles. Yeah, it was your advice applicable to people with products or products and service, all products. And so I wanted it to be very universal. So whether you were making products in any sector, you know, any kind of product, not just food and also. Yeah, for people who are offering services as well. So there's quite a range of interviews with with a mix and mix of entrepreneurs from from all different sectors, service providers, product makers, etc.. [00:26:38] Did did the book give birth to the online course or coincide or was it. How did that like how did that all play out timeline wise? [00:26:49] Yeah, I think I sort of touched on earlier. I really didn't have a plan, to be honest. You know, sometimes you just get a gut feeling that you've got to do something. And I just knew that I had to do the book. And I gave myself a deadline of a year from conception to publication. So that was a really full on year. And once the book was out, I mean, I think I did put like a thing at the back a bit like, you know, you can contact me for a consult, but I hadn't really built the business around it. And so the podcast came next. And then the Web site came and I started producing, you know, some extra content, some blog posts. I took some extracts from the book and turned them into a blog post to kind of put them out there. And then I, I, I thought, right now I'll add an online course in there. So that's the kind of the timeline. So it kind of, I guess, really stemmed with the book. Then the podcast consulting and coaching, which I've added some of the coaching packages of, actually added quite recently. But I've been doing the know the consulting and I've done some done for you PR services as well. So do you still, though, it's kind of happened organically and I guess it sounds like it's working. [00:27:59] So that's good. Did you do one consulting? Do you still take clients on on a one on one or is it turns me. [00:28:06] Yeah. Yeah, I do. So basically, if somebody does a lot of free information on the website, on the blog and in the podcast as well, people. [00:28:15] So they get a you know, it's basically the podcast is a free training tool really, because, you know, entrepreneurs that I interview were very generous in sharing their challenges and their strategies to success. There is a lot of free information there. But if someone wants. Taylored, one on one advice on an as and when basis, so there's no long term commitment, they can just book like a one off hourly consult with me. We do that by Zoome video. And then I will take on a limited amount of one on one coaching clients. If it's if it's a fit because that's obviously a lot more intensive where I'm working with them, I might be looking at their copy, giving them no strategy and tips and advice and we get on regular calls and stuff. I may introduce them to some of my connections, you know, try to get them. I don't really did the dunk for you PR in terms of the coaching services, but I've recently got, for example, one of my clients, a regular column on Vetch economist because she's a specialist in a particular field. So, yeah. So that's that's kind of what I do at the moment. And then there's the online course and plus the new project, the Vegan Women's Leadership Network is is something I'm doing as well, which is a membership, global membership based ethical leadership community for Vegan women to help them become leaders. So we have live webinar trainings, just the members, the premium members for that. So what a busy. [00:29:38] It sounds like it. What about female identified or non binary individuals? Can they join the Vivienne's women literacy course? [00:29:44] Basically, anyone who supports it can join. It's very inclusive. My partners involved trends, activism. She's a trans woman, so I'm very, very inclusive. And I've written that's the other areas I've published in and written about. Right, for the gay press. And I was one of the first journalists in Australia to write about non binary people and sex and gender diverse people. So, yeah, it's a very inclusive network. [00:30:08] Yeah, it sounds like it. I can't wait to look into it further. And I like like I said, I like the new name even better. Getting into Vegan business talk. Your podcast. So when you. I like to talk to other podcasts. I think it's fantastic because in the States in particular, but I find globally still I consume podcasts, you know, versus wait. But I think that it's and it's still the Wild West. It's still very you know, it's anything goes. Any time, any subject, any format, people can start off very formal and within a season become very informal. It kind of spans the gamut. Do you have a structure to yours? How do you cure rate it? How many times a week or a month did you release it? And when you started out, did you have any of those things figured out? [00:30:54] Yeah, it's evolved a bit over the years, I will say. I mean, I started there. I think it is about 2016. So it was. Yeah, early 2016, I think. And the book was published late 2015. That was a few months in between. I think initially I kind of went, right, I'm gonna do this. And I think I kind of, you know, was doing it weekly. As time has gone on, I'd shifted it to fortnightly, which I know Americans don't always know what a fortnight is apparently. So it's every two weeks. I just I didn't know there wasn't a term in America. And then sometimes it's gonna allow kind of some podcast host to have seasons. And I think that in a way that's quite clever, like you do a season and then you have a pause. But I've kind of gone away through I've kind of had a couple of hiatuses, like I had one recently when I was launching the Vegan Women's Leadership Network, and now I've come back to it. So I'm aiming to put out show every couple of weeks in terms of the structure. I'm actually I'm actually changing that a little bit as well. Previously, I would prerecord the bio on my own and after I'd done the interview and have the bullet points and then I would also have some news at the end. But from going forward, it she from the next interview that I'm doing, which is very shortly, I'm changing that slightly. I'm gonna do some it's similar to what you're doing where I actually introduce the guest on the show itself and I'm missing out the news because there's so many. Back when I started the podcast, there wasn't a lot of Vegan news out of Vegan business news outlets particularly. And now there is there's like a plethora of the mainstream media covering a lot of Vegan business news. So I'm missing that, BEYDOUN. And that's going to actually be less work for me to do. And the real value, I think, is in the interviews, you know, people typically say they can kind of get the news anywhere, but the real value is in the interviews. So basically, my my my criteria is that businesses ideally would have been running for about three years. And the reason for that is because this particular podcast is giving other big and entrepreneurs insights into your challenges and success strategies that don't typically interview startups unless they've been in business and run their own business in other areas. And the reason for that is I think it can be quite easy to start a business, but maintaining it over a period of time is a lot more challenging. And I think you you've just got more to give and more to share when you've been running your business for a little while. So that's my key criteria. But other than that, you know, as long as the business, the whole brand is Vegan completely bagan. And you've been running it for around about three years. I would typically interview. Entrepreneurs in all sectors, service providers, product makers, sometimes have specialists, some as well like specialist marketing or CEO, etc., people on to share. I will always try and source those first from the Vegan community. But I did. I think I had one woman on who wasn't Vegan, but she was a. really mega food scientist that I had on about three years ago. So I will occasionally have non Vegan guests on if they have know if I can't find their expertize anywhere else. And I feel like they've got a lot of value. The Vegan business owners can use. So, yeah, that's my structure at the moment as is. I'm just kind of shifting it a little bit going forward. [00:34:09] And is your audience. Is it intended for Vegan business owners themselves or for everybody to educate? [00:34:16] It's mainly for Vegan business owners and entrepreneurs, both aspiring and existing. Sometimes I might have. I've heard interview quite a few investors. You know how to get funding. It's a very practical podcast. Like, I really kind of we really kind of focus on, you know, what were their challenges when they started out? What are the challenges now? How are they handling them? What marketing strategies are they using? How is it funded? If they've got investment, how did they get investment? It's very practical. It's literally like they're almost like little mini training courses almost, but they're done in kind of interview format. So it is very practical. So I'm not sure that anyone who's I mean, look, if someone's got an inkling or, you know, perhaps in the back of their mind and they're nowhere near getting started yet, but they know that maybe one day they would like to start a Vegan business and run a business and run on Vegan principles, they might tune in, but otherwise it really is for. Yeah. Aspiring and existing Vegan business owners. [00:35:14] Nice. Absolutely. All right. I wanted to quickly unpack the Vegan Women's Leadership Network. So you've just kind of it sounds like, you know, you've just kind of built, launched, renamed it rebranded maybe. Tell us what it is. What is the network for? I mean, that you've clarified that it services everybody who's who wants to be included. But what does it do? What is the network about it? Does it meet? What's its functionality, all of that? [00:35:41] Yeah, sure. So basically I pre launched it in the middle of a pandemic. So pretty much during lockdown. I I've been working with a business coach and because I knew I wanted to do something else in addition to baking business media. And so it kind of we came kind of full circle as I have been involved in the women's movement and feminist movement. So we kind of came up with this idea and it was gonna be a physical event in London, actually, original plan. But then obviously Cobbett 19 happened. And so I thought, right, I'm going to look prelaunch. I'm gonna see if there's. I knew it had to be sustainable because in the past, I've launched projects out of pure passion, but they haven't been sustainable. And I end up getting burnt out. And then, you know, things come to an end. So I knew that this had to be sustainable. So it's a paid a membership based global ethical leadership community for Vegan women. And it's to provide them with resources to help them become leaders in their field, whatever that looks like for them. So it's not it's for big business owners and entrepreneurs, but it's also for people who work in the corporate sector, work in a job, working entertainment, sport, any sector work for NGOs. And what we provide. So I put it out there. I put the prelaunch out there just to see if it was staged. I thought if I get a certain amount of women by this date, then I'll go ahead with it and get the, you know, the website and membership site. Bill and I got the numbers. I was pleasantly surprised even during lockdown, you know, when people were losing their jobs left, right and center are still able to attract, you know, a number of women who said, yes, this is so needed. This is the perfect time to be launching this. So got the Frontin website and the membership POOLESVILLE. And essentially what we have at the moment, we have regular virtual meet ups via Zoome, and that's proved to be really popular because the women are really getting to know one another. And this collaboration is happening left, right and center. People are really supporting one another. And then we've got live webinar trainings on a number of topics around kind of leadership, self leadership, quite broad there. And we've got the front facing website. We have got something else coming up, which I can't say quite at the moment. But that's gonna be, I think, quite exciting. And yeah, and we're we're looking we're also working with VegFest UK. We've partnered with them to elevate women's Vegan women's voices. [00:37:58] So providing, you know, Vegan women with opportunities to present and to speak. And I'm hosting a couple of panels with Vegan women. One's on Bakan Women in business. One's on how to find your voice as a leader in the bacon and animal advocacy movement. So it's really about supporting Vegan women, elevating them, providing them with resources and connecting with them so that they can collaborate. [00:38:22] That sounds exciting. And it's just in its infancy. That sounds like. Yeah. Yeah. Will you after there is add and add a cure? Will you go to back to opening up to like a physical event, or do you think you'll keep it virtual just because this is the space you're in now? [00:38:41] Well, it's an interesting one, because, I mean, I do like virtual because it is like this community is very global. Yes. The majority of women at the moment from the US. But then there's plenty of women from the U.K., all different countries in Europe, Asia Pacific. Women are joining. So I like the virtual obviously is is good because it's easy in some ways. You just kind of get on your computer and get get women together. But I'm certainly not ruling anything out. I mean, I say I love I do love to go to to go back to my hometown of London. I love to go to New York. So, you know, I am certainly not ruling out some kind of physical event, either a stand alone event or being part of a bigger show, because, you know, it is nice to just kind of hang out with people and physically meet them. So I think down the track when we you know, I'm not sure when that will be, but I think we will do some kind of fiscal events as well. [00:39:36] Exciting. All right. Well, we're almost running out of time. Katrina, which is to save a million questions, but I want to get to fire questions. And I neglected to tell everyone in the roadmap. But we have a lot of you writing in and asking us questions. And we have a team of people that have put them together in different categories. And so I'm going to we've combined a lot, but I'm going to just get a few that people who write in who want us to ask people of your expertize in specific about the Vegan world. And one of the first ones is what is the number one mistake you see most Vegan businesses making? I think this was more. We had a bunch of questions about ones that have products. So products across the board. But what do you feel like? What are the number one PR mistakes that Vegan businesses that you run into make, not putting aside a budget for marketing and PR? [00:40:24] I see a lot of Vegan businesses putting a lot of time and effort into their product, which of course you need. Do you want to get a good quality with it? Is a product out there or if it's a service, you want to make sure you're giving value to your clients, whatever you do. But a lot of them, I'd say a second mistake would be underestimating budget required. I think you always need to at least triple what you plan to spend. Whether that's, you know, for machinery, equipment, etc.. But put some kind of budget aside for marketing and PR. Yes, you can do a lot organically, of course, and everyone jumps on social media and what have you, and that can be be good. But I think it's always good to have some kind of budget, whether you use that for paid ads or for PR or for some kind of digital marketing. I think that's really important because you can have the best product to the best service in the world. If no one knows about it, then you got a business. [00:41:13] Okay. And along the same lines, you've had a lot of people write in and say, what is the number one thing that a small business, small Vegan business can do on their own to really help their bottom line with PR like this, some bad technique or a tool or posting or anything along those lines? [00:41:29] Yeah, I think learn how to do your own PR so so that you can actually pitch yourself to media. So, you know, certainly, yes, you can hire a publicist or a PR firm if you've got that kind of budget, which is several thousand dollars a month. A lot of small businesses don't have that. So learn the tools and techniques and tips. You can get that information for free on the Internet. Obviously, you know, little plug, you can do my course, but, you know, you can find that information out on how to pitch to the media and get into, you know, find out what target media is best for you and and how to approach journalists, because that can really help, I think, getting media coverage. And, of course, having a presence on social media. Make sure your way, your audience is and show that behind the scenes stuff and tell your story. You know, see, I'm not just kind of every post is by this, by this, by this, but showing people who you are. Brand storytelling, I think is really important nowadays as a founder, don't you can no longer afford to hide behind your business. You know, you're no longer the faceless founder. You need to be there front and center. Let people know who you are. And remember, not everyone will love you or your product. And that's okay. You're not trying to serve everyone. Nobody can serve everyone. You're trying to attract to you the people who who feel passionate about you and your brand and will want to support you. [00:42:51] Right. Right. And I will say to kind of further that plug that I did appreciate your I'm you to take three minutes, maybe two and a half minutes on YouTube, kind of explaining Vegan, Vegan business, media, like the course and what it means in the limelight begins in the limelight and and what the course was about. And a quick synopsis that really imparted a great deal of information. I felt like what you were going to give your people, including interface, you know, and and how there's question and format, but it's this more loose for the calendar online and things like that. I think it did a good job of answering that for anyone who's thinking about it. And you can jump on it seems great. Absolutely. We do a lot of people right in asking if I'm OK. A lot of going along the same lines. Social media do end this kind of delineation between founder and. Yes, I don't think the younger generations think that that needs to or even could exist anymore either, which I agree with you, I don't think it can or would a lot of people wonder if they should be linking up their business and their their personal accounts. This kind of communication between the two people talked about, you know, linking one to the other or probably closing one down. There was a lot of questions as to what you would advise on that level, because it's a Vegan business and they've been a Vegan individual. [00:44:08] Yeah, it's an interesting one. And again, I think it comes back to the terminology question that you asked, and there's it's going to be different for everyone. So, for example, I do know people who have got their own personal, but they have a personal Facebook account and they've just got a handful of literal family and friends like people that they know. And that's just for sharing their personal stuff. And then they've got their business page, which is totally separate and that that can work for them. But then like someone like me, I've got my personal Facebook. Everything I post is public and I've also got my various pages. And I think when you're, I guess, a personality, for example, then. I think what you can't assume that people won't find out what you've posted on your personal side. For example, if, say, you were running a Vegan brand and then you posted a pay, I don't know, the weekend you or a plant based branch to send in the way. Can you post a picture? You've been trophy hunting or whatever on your personal Facebook. That's obviously going to be, you know, a complete mismatch. And just because it's on there, like someone may still see it on screen, grab it. Same if you're going into groups, for example, say you're hanging out and Vegan groups on Facebook, for example, as you as you want your personal account, then people will screen grab it, even if it's a so-called private group. So I think you need to be wary of or be aware of what you put on your personal social media. Don't assume that what you put on. So when your personal stuff won't somehow be connected with your business because it can be so, just be wary. But having said that, I do think it's nice for people like if you are willing to put yourself out there. It can be nice for people to say, oh, look, here's, you know, so-and-so in their family and their cat or dog, what have you. But just be aware of that. My rule of thumb is don't post anything in public, whether on social, on your website, that you wouldn't be happy for anyone to say in five years. Now, five years and 10 years time, like I am so glad. Social media didn't exist. It's for example. So that's my kind of rule of thumb. You know, be comfortable with what you're sharing, but be aware that, you know, it could be connected with your business. [00:46:23] Yeah. And finally, we had a lot of people write in and I have my own personal take on this. I'm interested to hear you have to say we've a lot of people talking about sponsorship, and I'm assuming they also mean partnership. But regarding their brands and other this kind of, you know, uniting to be a stronger voice together, there are people asking for your personal business advice in regards to reaching out for a sponsorship or partnership with a young Vegan business. [00:46:50] OK. So this sponsorship or investment, I'm not sure whether they mean I'm not quite sure what they mean about sponsoring it is typically a Vegan business would sponsor like a nonprofit, for example. So I don't know if they mean kind of help, financial help or investment or fundraising. [00:47:10] There's a lot of advice in the States right now. Kind of casually whispered, I would say through the grapevine that I'm not sure I can hear a voice that's actually saying it. But this idea of becoming a partner or a sponsor. There are new platforms. In fact, there's new startups where, you know, they're joining people together, particularly women and women, identified businesses and things like that, and kind of bringing two disparate groups together to have a greater reach, if you will. So though, you know, there are these companies that are matchmaking, like cosmetics with a new Levi's, you know, company and bringing them home. OK. Yeah. Yeah. Gotcha. And people that are now hearing that and writing and going, what does it all mean? I get it. Should I be doing this? Do I need to reach out for sponsorship? And we've had a lot of people ask, you know, what's the terminology around and ask like that. So if you had a client saying, listen, I want to reach out to a partner or ask someone to sponsor me or let's just say partner up with somebody to encourage increase your reach. How would you advise they go about that? [00:48:11] Yeah, I think you've always got to look at what is in it for them, not just what's in it for you. A lot of the I find with with small business owners and I find this particularly around PR as well, is like they're like, oh well, I want free publicity for my products and services. That's not a journalist's job. And the same with a partnership. If you're gonna go to someone and say, right, I would like this, I would like us to partner because I want this, this and this. You've got to say, well, what's in it for them? And that's particularly if you're then approaching someone who's already got a big platform and has already got a big market. You know, why should they help you? What's going to be in it for them? So I think that's a really important thing. What can you offer them? Why would this partnership be a positive thing for both? So I think that's my advice, particularly with a larger company. So, you know, if you were looking to partner with a larger company and they perhaps haven't got into a plant based or they just kind of dipping their toe in it, you know, you can kind of go in there and say, look, our product is innovative. You know, this is what we know about the plant by sector. And this is how I feel it could work. This partnership could work for both of us. When I wrote the book, I've got a whole chapter on collaboration, because what we're seeing, certainly with Vegan business owners and entrepreneurs is they've been collaborating for years and continue to do so. So, for example, there was one there were three Vegan shoe brands that all decided to share a store or a booth at a particular trade show or event. So they pooled their resources. Technically, they're all in competition. You know, they're all Vegan shoemakers. But obviously they that they're that different, you know, different products, slightly different. But they were technically all in competition, but they pooled their resources, bought this booth, and then they each staffed it at different times and promoted everybody's brands. Sometimes you might get a bacon cheese partnering with a vague, you know, some kind of cracker company to do a promotion. We've certainly seen a lot of that and in lockdown, actually. And I think Bhavani, who we've mentioned from the Green Line, which is a Vegan eatery here, has done that as well, and as well as a Vegan chocolate brand here. So they partnered with another company. I can remember what they were. It was like a savory and a sweet. So people would go and collect. They could order and then go and collect their savory and their chocolate treat together so that that can work to be it. It's all about the mutual benefit. And I think that's really important. So definitely focus on what's in it for them, rather them. I've got this great product on it. Money on eight marketing. I need support. Can you help me? You know, that's not gonna fly. Because they're gonna get lots of people that always think about what's in it for the other person. [00:50:46] Yeah. And I think that's it's. So I think it's true for any good business measure, you know. Yeah. Business meeting to kind of look at the other point of view before you go in for the ask, the elevator pitch is really important. And and I think we all need to be very concise and very clear about what we're doing, you know, as as business owners or anyone kind of walking throughout today's world. But in that kind of gets lost in translation, the concept of like really listening and and ascertaining prior to meeting with somebody, you know, what they could possibly use you for as well. [00:51:17] And then honing that pitch a bit. Yeah. Our final area of inquiry is kind of looking at the future. And this is I love this question. The further we get into this year, because it's changed so much for people on a daily basis. But as far as the Vegan industry, particularly someone like yourself, because you have this this bird's eye view of so many different companies that you're helping and advising and speaking to and all of these different areas and venues that you're involved with. And you and I were talking off the record a little bit on the record about. Now, hyperspeed, you know, the Vegan industry world seems to be in the past five years, 10 years, as opposed to 20 years ago. The 50 before it, I've written an article saying, you know, for the 50 before the last before the arts, it wasn't even a microscopic dot as opposed to what's happened in the past 10 years with just IPOs alone, economics, all of that. And then with that comes to follow suit of culture, all of these things. But for you personally. What do you do? You see a continuing with hyperspeed. Do you disagree with me on that in the next five years? Where do you see some of the biggest changes happening within the Vegan world? What are some of your predictions? [00:52:28] Go to hell. Yeah. Cool. I loved it. I think I definitely agree with you. I think it's going to continue along with the hyperspeed that you mentioned, because of various reasons for human health, for sustainability, and also more and more people coming aware of animal welfare. I think we're seeing that. But we've got major investors. I mentioned on my website, I've got a whole list of Vegan and Vegan friendly investors, and I keep having to add to it. You've got Mioko, who's got no Kerschner of Yoko's. He's got investment from Ellen DeGeneres, and her wife, Portia. You know, we've got big name celebrities, Bill Gates, you know, really kind of big names who are getting on board with this even. And then, of course, you've got these big corporate companies who not don't necessarily have great ethics in terms of animals, people or planet, but they're kind of jumping in on this plant based brand. And they're buying up Vegan brands as well. And that can be, you know, see, there's pros and cons up with the pros, all the bacon products then get way more distribution and become way more available, you know, in places like Wal-Mart and, you know, these to make them more accessible. So I think we're kind of seeing that happening at the moment. We're kind of seeing these kind of partnerships, though, bedfellows that you wouldn't normally have seen. You know, all those years ago. I think potentially what's going to be happening and I know there's people working in the space is that they is that they're creating a vague and economy so that at some point we won't necessarily have to partner with these big brands or we will have an impact on how these big companies, corporations operate. We're almost like force them to be ethical because consumers will demand that they're not just going to be demanding cheaper products, but they want to know where the products came from, what the ethics behind the brands are. I think we're going to see more nations. We're already starting to see that. So in terms of, say, Vegan Italian, Vegan Indian, Vegan Mexican in terms of eateries, I think we're going to get even more and more niche. And I think and cheeses, I mean, we're just we talked about the earlier we're just at the cusp now. You know, if you look in the supermarket, how many dairy cheeses there are. So there's a lot of room in this category to provide animal free versions of all the different dairy cheeses. You've got companies like Perfect Day that are making dairy from bacteria. [00:54:45] So they they're replicating the casing that is in regular dairy, but they're creating it from yeast and bacteria. So I think we're seeing a lot of high tech three day. We're seeing 3D printed steaks, for example, Vegan steaks. So I think the technology is going to continue and we're seeing, you know, billionaires, you know, investing in this kind of technology. So I think, yeah, we're going to see more IPO shows. I think it's just gonna get bigger and better. I think as well, the fashion space is really starting to come into its own. The big in fashion, partly as part of the overall sustainable fashion, the move away from the all the push to move away from fast fashion beauty. We're seeing celebrities when they are launching their beauty products, they might not be Vegan themselves, but they are producing their products as big and by default because it just makes sense. So, yeah, I think we're really kind of seeing Vegan tourists. I know of at the moment of this interview were in, you know, still in Cobbett 19. But, you know, there's Vegan tourism, Vegan travel. You know, I think veganism is is literally a Vegan interior design. That's another growing market as well. You know what you're using in your home. It's not just about eco friendly and natural and sustainable. It's also people want cruelty free now. So that's another growing market. So I think it's really exciting. I think that paganism is pervading everything. And to create a world where what we buy, what we consume is good for people, good for animals and good for the planet. And I. I love you, too. [00:56:20] And I completely concur. I love the areas you're getting into, too. I'm gonna have to bring you back on because it's a huge passion as it. Yes. As a Vegan parent for Vegan children and I Globe-Trotting yearly and Vegan, I just don't there's not enough Vegan travel blogs for me. I think that there are some, but like people really speaking to people so much and happy cow. And I'm like, there's got to be more, we need more of them, you know. So I think that it's it's true and it's burgeoning and it's growing and it needs to be kept up to date and. It's an exciting time, and there's so many different industries, like you say, the fashions, a big one for myself as well. You know that the beloved daughter of England, Stella McCartney, is one of my most favorites. And she was one of the first in the major industry, I think, to actually come out and just say it's it's humane, it's right and it looks better. It's all those things. And I think that once we have more artists and people like that that are coming forward, really marriage, the ideas, it will just continue to fact track it all. I completely agree with you and I'm excited to venture into that future with you. That's going be. Absolutely. Thank you so much for meeting with us today. I really appreciate it. I know you're incredibly busy and I appreciate you taking the time and giving us some of your candor and information. [00:57:30] It is a pleasure. I'm really great to connect with you and find out more about you. And it's been lovely chatting with you. [00:57:36] Absolutely. And for everyone listening, we have been speaking with Katrina Fox. She's a journalist, author, founder and PR consultant. You can find out more about her, all of her services, her books, her online courses and her podcast on both of her Web sites. W w w dot. Katrina Fox dot com as well as w w w Vegan business media dot com. [00:57:57] And until we speak again next time, remember to stay safe, eat clean and responsibly and always bet on yourself. Slainte. 

Consumer intelligence expert Rachel Cook talks to Katrina Fox in this episode of Vegan Business Talk.

Sonalie Figueiras, founder of Asia's largest plant-based media platform Green Queen chats with Katrina Fox.

Loui Blake, award-winning vegan marketer and serial entrepreneur chats with Katrina Fox.

Grace Regan, founder of vegan curry House SpiceBox in the UK chats with Katrina Fox.

Founder of vegan frozen food brand Strong Roots, Sam Dennigan chats with Katrina Fox.

Katrina Fox established herself as a leader in the vegan community by putting her stake in the ground first at age 11 as a vegetarian, and then in 1996 when she became an ethical vegan. Katrina is an award-winning journalist, PR consultant, founder of VeganBusinessMedia.com, host of Vegan Business Talk podcast and author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners. She has written extensively for niche and mainstream media for 22 years on animal advocacy and ethical business and was a regular Forbes contributor for a year, specializing in writing about vegan and plant-based businesses. A vegan of 24 years, Katrina, who is originally from London, UK, lives in Sydney, Australia, with her wife, Tracie. She loves glitter, bling and disco. Katrina is the founder and editor VeganBusinessMedia.com, host of Vegan Business Talk podcast and author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners. She's currently a regular Forbes contributor specializing in writing about vegan and plant-based business and columnist with New York digital fashion magazine La Fashionista Compassionista. Katrina helps vegan and plant-based business owners, entrepreneurs and ethical leaders to share their stories in the media by teaching them how to do their own PR through her media consulting, coaching and training programs including her signature course Vegans in the Limelight. http://www.veganbusinessmedia.com

In this episode of Vegan Business Talk, Katrina Fox is joined by three experts with tips on how to survive the coronavirus crisis as a vegan business owner.

Michelle Courtright of vegan eco-restaurant Fig + Farro chats with Katrina Fox in this episode of Vegan Business Talk.

Katrina Fox discusses the impact of multinational corporations getting in on the vegan and plant-based trend.

Emma Osborne of vegan recruitment firm Citizen Kind chats with Katrina Fox in this episode of Vegan Business Talk.

Melissa Murphy-Webster of AVS Organic Foods talks with Katrina Fox in this episode of Vegan Business Talk.

Katrina Fox is an award-winning journalist, publicity consultant, editor of the vegan business blog VeganBusinessMedia.com, host of Vegan Business Talk podcast and author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners. She has written extensively for niche and mainstream media for 18 years on animal advocacy and ethical business and was a regular Forbes contributor for year specialising in writing about vegan and plant-based businesses. A vegan of 22 years, Katrina teaches vegan business owners how to do their own PR and get free media coverage through her signature online course and group coaching program Vegans in the Limelight. A passionate animal advocate, Katrina won the Voiceless: The Animal Protection Institute Media Prize for her article, ‘Speciesism: The Final Frontier’, for Australian national broadcaster the ABC’s The Drum website. Her work has been featured in the books Circles of Compassion: Essays Connecting Issues of Justice (edited by Will Tuttle) and Plant-Powered Women: Pioneering Female Vegan Leaders Share Their Vision for a Healthier, Greener, More Compassionate World (edited by Kathy Divine). She lives with her wife Tracie and loves glitter and internet cat videos. https://katrinafox.com/ https://www.veganbusinessmedia.com/ https://www.facebook.com/katrina.fox1 https://www.facebook.com/veganbusinessmedia/ (TVH is presented by https://www.facebook.com/veganfrotherz/ and https://www.facebook.com/syndianproducts/)

Rimi Dabhia of LoveRaw vegan snack company chats with Katrina Fox in this episode of Vegan Business Talk.

Vegan investor Alicia Robb chats with Katrina Fox.

Jeffrey Harris of vegan fast food chain Plant Power Fast Food chats with Katrina Fox in this episode of Vegan Business Talk.

In this episode, I have my dear friend Katrina Fox. She talks about her single life in New York, how she was never ready for a commitment, then when & how she met her husband, her ups and downs in her marriage and more! Also, at the end of the episode Katrina shares an exciting event she is hosting. Perfect for this engagement season! Follow Katrina on Instagram @thefoxykat1

Shawna Barker, vegan nutritionist and health store owner in Vancouver, chats with Katrina Fox of Vegan Business Talk.

Callee Ackland of zero waste vegan retailer Bestowed Essentials chats to Katrina Fox in this episode of Vegan Business Talk.

Claire Smith of Beyond Investing chats with Katrina Fox in the latest episode of Vegan Business Talk.

Over the past 4 years, the term vegan has regularly hit the headlines in such a positive way. From Beyonce praising the health benefits of veganism in 2015 on Good Morning America to the innovative car company Tesla announcing in 2017 its advancement toward a 100% vegan interior for all their car models, to Burger King, McDonald's, and KFC rolling out plant-based alternatives to their flagship meat-based offerings throughout 2019. Sustainable and cruelty-free choices to just about everything you can think of have popped up around the world, and large meat-based corporations have taken notice of the rising demand and are investing big money into meatless innovations.And who better to give us the scoop on all things vegan in the media than award-winning journalist and PR consultant, Katrina Fox.Katrina Fox is the founder of VeganBusinessMedia.com, host of the Vegan Business Talk podcast and author of Vegan Ventures: Start and Grow an Ethical Business. She has written extensively for niche and mainstream media for 17 years on animal advocacy and ethical business and was even a regular FORBES contributor specializing in writing about vegan and plant-based businesses.Katrina lives in Sydney, Australia, and during our interview, we talk about:Katrina’s 80/20 rule for sharing the vegan message in the way a business would when marketing to a mainstream audience, and how to determine when to use the terms plant-based or veganWhether or not there is such a thing as objectivity in journalism, and I know you’ll be stunned to hear Katrina’s answer to thatAnd what changes she is seeing in the global marketplace for plant-based foods today and how it will impact our futurePlus, Katrina talks about how she helps vegan business owners in approaching the media the right way to maximize opportunities for free publicity. So if you’re thinking of getting publicity for your vegan venture, be sure to listen to the end for that!For more about Katrina Fox:Website: https://www.veganbusinessmedia.comFB: https://www.facebook.com/veganbusinessmediaIG: https://www.instagram.com/vegan_business_mediaLinkedIn: https://www.linkedin.com/in/katrinafox1PLANT-BASED HEALTH PROFESSIONALS AND COACHES - learn how to serve more people online and build a business you love by joining our group at www.eatinglikeyougiveadamn.com/coachingFOR VEGAN-FRIENDLY RECIPES AND SUPPORT - request to join our community of rebels at www.eatinglikeyougiveadamn.com/group If you like what you hear, don't forget to: SUBSCRIBELeave a great REVIEWSnap a PHOTO while listening to the show and tag @eatinglikeyougiveadamn on Instagram and FacebookVeg On, Rebels.

Christophe Caron of Delice & Sarrasin vegan French restaurant in New York chats with Katrina Fox of Vegan Business Talk.

Vegan social media marketing expert John Oberg chats with Katrina Fox in this episode of Vegan Business Talk.

Simon Newstead of vegan food product firm Bite Society chats with Katrina Fox in this episode of Vegan Business Talk.

In this episode of Vegan Business Talk, Katrina Fox provides tips on how to respond to journalists' request for expert comment.

Annie Ryu of The Jackfruit Company chats with Katrina Fox in this episode of Vegan Business Talk.

Michael Schwarz of vegan cheese company Treeline Treenut Cheese speaks with Katrina Fox.

Katrina Fox chats with Melissa Hobbs, co-founder of The Vegan Company, fashion and beauty hub.

I was happy to discover the work of Journalist and Media Coach Katrina Fox via a great video she filmed in response to the Dominion anniversary animal rights actions across Australia earlier this year. Katrina is a powerful, articulate voice for the animals and today I'm excited to learn how to more effectively handle mainstream media spin on animals rights actions and ... READ MORE The post E604: Journalist and Media Coach Katrina Fox Chats Mainstream Media Spin On Animals Rights Actions And Activists. appeared first on Healthification.

In this episode I interview food scientist Mary Mulry, managing director at product development consulting firm FoodWise One in Denver, Colorado. After gaining a PhD in food science and human nutrition, Mary's first jobs were with Kellogg's and Kraft in the early to mid-1980s, working in both analytical chemistry and product development. She entered the natural and organics industry when she took a position in product development at herbal tea company Celestial Seasonings in 1989 and has worked with many companies in this sector, both in the US and internationally since then. Along with an extensive array of industry partners and connections, Mary brings her wealth of expertise to a range of businesses, from startups to large consumer packaged goods firms. As well as consulting and guidance, she provides technical work, including help with food safety processes and documentation, sourcing ingredients and project management. In this interview Mary talks about: •    The technical challenges and considerations involved in scaling up from a home-based kitchen to selling your product in retailers •    Why it's important to be able to trace your ingredients through the supply chain back to their origin •    The approximate investment a vegan business owner needs to make to get help with writing of procedures, making sure your documentation is in place and checking your supply chain •    The types of food safety tests you may need to conduct •    Whether certifications such as ‘vegan', ‘gluten-free' and so on are important •    And much more For more information about Mary, check out her LinkedIn profile. To work with Mary, contact her via email at foodwiseone [at] gmail [dotcom] (Use the subject line ‘Katrina Fox') or phone 303-641-3685. Brands mentioned in vegan business news roundup: Zizzi  Oh My Heavenly Hair (OMHH) RESOURCES: My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight My book Vegan Ventures: Start and Grow an Ethical Business Follow Vegan Business Media on: Facebook   Twitter  Instagram  Connect with me personally at: Facebook  Twitter  LinkedIn

In this episode I interview Susan Carskadon, a natural food and products consultant in Denver, Colorado. For decades, Susan has been identifying innovations and categories ahead of trend while creating demand and effective streams of commerce for numerous companies in the natural and organic industries. Over the past 35 years Susan has been instrumental in advancing many consumer products and new concepts. This included spearheading consumer acceptance of Tetra Pak in North America in 1985, which resulted in top sales of products packaged in what was a category disruptor at that time. Susan draws on her unique childhood in the untouched environment of the bayous of Louisiana, as well as living and working in the Caribbean, Central and South America, Europe and the Middle East to manifest successful, disruptive new concepts and products. Her focus is to identify and create trends and demand for conscious concepts and products while making them viable and successful in today's marketplace. In this interview Susan talks about: •    The minimum amount of money a brand needs to get national distribution across the US and do it successfully over a couple of years •    The hidden costs involved in distribution that are little known and can destroy a product manufacturer •    The difference between distributors in the US and distributors in other countries •    The most important thing a retailer looks for when considering taking on a product •    A key person a food product manufacturer needs to hire when scaling up and why •    The risks of creating ‘me too' type products, particularly if you want to get them into large retailers •    A little-known and potentially lucrative strategy to get your products into retailers without shouldering the stress or financial costs of marketing – and the one thing you need to be able to take advantage of this tactic •    And much more To work with Susan, contact her via email at Carskadon [at] indra [dotcom] (Use the subject line ‘Katrina Fox') or phone 303-329-8476. Brands mentioned in vegan business news roundup: The Green Lion Herbivorous Butcher Monk's Meats Mink Shoes PETA NotCo RESOURCES: My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight My book Vegan Ventures: Start and Grow an Ethical Business Follow Vegan Business Media on: Facebook   Twitter  Instagram  Connect with me personally at: Facebook  Twitter  LinkedIn

8 pm CST- Tonight we come together with our virtual and physical family to mourn the loss and celebrate Katrina "Fox" Kessler. We are hosting this ritual on the air for those of you who would join us in a final hail and farewell until we meet again.    Many of you knew or know of Katrina "Fox" from the World of Witches Museum-She helped run the museum, she gave tours, she took your calls, she helped you with a spell to improve your life. She reached out to many in her vlogs bringing her special brand of unique magick to the mundane. She was a beautiful vibrant young woman with a magickal fire in her heart and soul that she shared with everyone.      Regularly scheduled shows will return next week.