Zipcast

Every business that implements texting into their communication workflow does so for different reasons. One of the primary reasons Diamond Transportation texts is quality control, but they've also discovered how they can use it to generate revenue. In this episode, we hear from Hillary Louarti, Diamond's corporate and group sales manager. Listen in to learn business texting lessons from a luxury chauffeur service, regardless of the industry you're in. Tune in each month for the latest episodes of Zipcast. Don't forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529.

Would you be surprised to hear that 70% of businesses are texting today? That's right. And this includes animal clinics and veterinary hospitals, among others. In this Zipcast episode, we speak with Kimberly Boudwin, the medical director at Providence Animal Center in Media, Pennsylvania. Hear how her clinic is drastically reducing their phone call volume, automating the clinic's communication workflow and boosting client satisfaction with business texting.  Tune in each month for the latest episodes of Zipcast. Don't forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529.

Zipwhip has scaled into a leading provider of business texting solutions to tens of thousands of U.S. businesses. Next stop, Canada. Listen in on this chat with Paul Wheeler, VP of international industry relations at Zipwhip. He and CMO, Scott Heimes, discuss Zipwhip's expansion into Canada, how Zipwhip is building a new toll-free, two-way A2P messaging channel and what's in store for the future as the Canadian messaging industry continues to scale.  Tune in each month for the latest episodes of Zipcast. Don't forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529.

Business texting isn't only for for-profit businesses. Many nonprofits are also reaping the benefits of texting with their constituents. Join us as we speak with Carlee Morgan, the director of recruitment and intake at Big Brothers Big Sisters in Texas. Carlee walks us through how her organization leverages texting in their day-to-day non-profit operations and shares an example of how texting was a critical tool during a recent crisis.  Tune in each month for the latest episodes of Zipcast. Don't forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529.

In an age of digital connectedness, customer engagement is business critical. Does the radio industry have anything to teach the rest of us about connecting with our customers? Join us as we talk with Kelly-marie Jones, designated digital expert at Cumulus Media. She reveals how Cumulus’ radio stations are innovating with texting, which both delights their listeners and supports their business model.  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529.

Sometimes at Zipwhip, we take the simplicity and convenience of business texting for granted. But when you think about it, the fact that a business can text a customer from a landline and a customer can text back— it’s kind of magic. Two of the people responsible for this technical wizardry join the discussion in this episode.  Jenni Morts and Chris Riccio, both Directors of Engineering, chat about Zipwhip’s engineering department and its culture, how they attract great engineers and what it takes to build innovative software.  At the moment, Zipwhip’s engineering team is growing and it’s an excellent time to join the company. Engineers have the opportunity to shape the product and create software that impacts thousands of customers every day. Check out the opportunities within Zipwhip’s inclusive and innovative work culture, with tons of room for growth. Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529.

Today we connect with Britney Bailey, the marketing director at Excel Federal Credit Union in Georgia. She discusses the expanding ways that her institution is finding to use texting, which benefit both their members and their bottom line. More companies in a variety of industries are adopting texting for business, and financial institutions are no exception.  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529.

Scott Heimes and Zipwhip CEO John Lauer discuss what the 2021 State of Texting report findings mean for businesses in 2021. As the creators of Texting for Business, Zipwhip publishes the State of Texting annually to help businesses keep pace with changes in the messaging landscape. The past year was like none other, but how that affected the habits and preferences of thousands of businesses and consumers across the country might surprise you. You can check out the 2021 State of Texting report here.  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email zipcast@zipwhip.com.

How is customer engagement evolving? Find out in this conversation with Glenn Gaudet, the author of Connection, Community & Conversation: Making Social Media Work for Business. Gaudet is also the CEO of GaggleAMP, a company that empowers companies to amplify their digital marketing efforts through employee advocacy. Listen in for Glenn’s deep insight into creating connections with customers.  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email zipcast@zipwhip.com.

For the past five years, families have been sending their wish lists to Santa via text, and Santa even texts them back. Today we speak with Natalie Schwab, director of content marketing at Zipwhip and Avery Wagar, a developer on Zipwhip's engineering team. We discuss Zipwhip's new text Santa experience and interactive chat bot, leveraging AI and Zipwhip's texting platform. You can text Santa right now at: 844-YO-SANTA or 844-967-2682. Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email zipcast@zipwhip.com.

Many industries are currently experiencing rapid digital transformation, and the COVID-19 pandemic has only accelerated this process. On this episode, we speak with Laura Drabik, chief evangelist at insurtech powerhouse Guidewire. She has her finger on the pulse of digital trends in the insurance industry. Laura’s perspective on customer communication, engagement and automation is bound to resonate with almost every business. Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email zipcast@zipwhip.com.

Ready for some real marketing inspiration? On this episode of Zipcast, we chat with Carol Meyers, Zipwhip’s newest board member, whose resume includes deep marketing and sales experience growing SaaS companies. Currently, Meyers is an advisor and board member helping software companies develop growth strategies that scale. Carol's perspective on marketing has changed over the years, as well as her wisdom and advice on how to succeed in marketing and business today.  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email zipcast@zipwhip.com.

Do you ever wonder if your customers read your emails or even receive them? We did too, so we commissioned a survey to find out and we learned a lot about consumer email habits and sentiment. Today we speak with Natalie Schwab, director of content marketing at Zipwhip. Natalie's team recently published an e-book called, Why Your Customers Don't Read Your Emails Anymore, based on that research. We'll discuss the findings, but more importantly, we'll discuss what they mean for businesses trying to reach their customers.  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email zipcast@zipwhip.com.

Have you ever received an appointment reminder or other notification via text? Chances are that was thanks to an SMS API. API is short for application programming interface and it's how two software programs talk to each other. Businesses that are scaling their texting programs often turn to an SMS API for its robust capabilities and superior price point. In this episode, we learn more about texting API solutions from someone who understands them well: Tom Maddock, one of Zipwhip’s SMS API experts. Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play  and  Spotify.  If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email  zipcast@zipwhip.com. 

Why would a home improvement franchise use texting? Ask Marci Kleinsasser, Vice President of Marketing at Handyman Connection. The text volume of their 65 franchise locations has seen tremendous growth in a matter of months, saving time and money and increasing customer satisfaction. Hear the details of Handyman's business texting use cases and best practices across their franchise system.  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play  and  Spotify.  If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email  zipcast@zipwhip.com. 

Business texting isn’t only for large enterprises. Small businesses in almost every type of industry are benefiting from texting their customers—in real estate, fitness, insurance, pet care, education, home services and countless others. Adam Anderson, VP of revenue marketing at Zipwhip, returns to the Zipcast to explain how small businesses can leverage texting to drive growth and improve customer satisfaction.   Tune in each month for the latest episodes of the  Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play  and  Spotify.  If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email:  zipcast@zipwhip.com. 

More and more industries are implementing business texting channels, and among them are warehousing, logistics and supply companies. We recently spoke with Gary Gerson, director of information technology at the Wittichen Supply Company in Alabama, where they have implemented business texting to complement their ERP and help drive HVAC sales. You'll hear the specific ways Wittichen uses texting for business and how texting was instrumental in their response to the coronavirus crisis. Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email zipcast@zipwhip.com.

How are consumers behaviors changing as a result of the COVID-19 pandemic? How can businesses adjust, according to this new reality? Zipwhip recently commissioned a survey of 1,000 people across three states that have been hit hardest by COVID-19. Today, we comb through the results of the report with Zipwhip CEO, John Lauer.  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play, and  Spotify. If you have a suggestion for the show, feel free to text us at (347) 772-3529 or email  zipcast@zipwhip.com. 

Today: Bonin Bough, a world-renowned marketing strategist, investor, texting aficionado and author of “Txt Me: Your Phone Has Changed Your Life.” Just as the coronavirus crisis began intensifying in late March, we chatted about all things texting, including texting customers during the crisis we’re in today. Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email zipcast@zipwhip.com.

Today we chat with a successful staffing company to learn about their business texting program and how it's changed the way they recruit candidates. Zipwhip traveled to Utah to visit the corporate office of Premier Employee Solutions, one of the largest staffing companies in North America, providing clients with thousands of temporary staff every month. We speak with Riley Snell, Premier's vice president of digital innovation. Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play, and  Spotify. If you have a suggestion for the show, feel free to text us at (347) 772-3529 or email  zipcast@zipwhip.com. 

Zipwhip just released the 2020 State of Texting report, published annually to help businesses keep pace with changes in the messaging landscape. Today we get Zipwhip CEO John Lauer’s thoughts on what the report findings mean for businesses in 2020 and for the future of business texting. Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play, and  Spotify. If you have a suggestion for the show, feel free to text us at (347) 772-3529 or email  zipcast@zipwhip.com. 

How can a manufacturing company communicate with 500 employees across the Midwest and still find time to recruit and schedule interviews? Texting for Business.   Today we chat with Samantha Petersburg from Sukup Manufacturing, a Midwestern farming technology company, about texting for internal communication. This company has found ingenious ways to use templates, keywords and group messaging to get the most out of their texting software.   Learn more about leveraging that “back pocket response” of texting and how you can use it for recruiting, coordinating and more.  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email zipcast@zipwhip.com 

RCS messaging is gaining momentum. This was one of the big takeaways from Mobile World Congress in Los Angeles, according to James Lapic, Chief Technology Officer, and Scott Heimes, Chief Marketing Officer, at Zipwhip. Zipwhip recently attended MWC, the world's largest exhibition for the wireless phone industry, in order to learn the latest on messaging, communication and technology. Scott and James talk through their most exciting takeaways from MWC to help you better understand how current mobile trends are affecting the messaging industry. Mentioned on the show: https://www.zipwhip.com/ultimateguide/ Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play, and  Spotify. If you have a suggestion for the show, feel free to text us at (347) 772-3529 or email  zipcast@zipwhip.com. 

ASG Results’ lending and sales training specialist, Galli Davis, joins us to discuss the ways credit unions are growing business and improving team efficiency with texting.    Fast and effective communication is becoming essential for credit unions, not only to improve member satisfaction, but also to help front-line employees in departments like lending be more productive. Two-way texting brings a personal touch to communication, without sacrificing time.   You’ll hear more on: How texting software can help credit unions manage their virtual branch for young members  Why texting can help collections reach delinquent accounts when phone calls fail   How texting can ramp up a loan officer’s productivity  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play, and  Spotify. If you have a suggestion for the show, feel free to text us at (347) 772-3529 or email  zipcast@zipwhip.com. 

Today we discuss key takeaways from the new CTIA guidelines and how they will affect the Texting for Business ecosystem. Host Scott Heimes speaks with Zipwhip’s director of messaging operations, Brad Biltz. Business texting is a dynamic and growing field. To keep pace with the new technology and high adoption rates of texting, CTIA (Cellular Telecommunications Industry Association) updated their Messaging Principles and Best Practices. These serve as industry guidelines, and now stress the importance of opt-in consent to protect consumers and the text-messaging platform from fraud and spam.  Some questions we'll answer today: What’s the difference between A2P and P2P messaging?   Why do the three types of text messages require different levels of opt-in consent?  And how do any of these best practices help prevent fraud and spam from polluting Texting for Business?  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play,  and  Spotify. If you have feedback or a suggestion for the show, feel free to text us at (347) 772-3529 or email:  zipcast@zipwhip.com. 

As phone calls and emails lose their customer responsiveness, businesses need to adapt their communication to connect with consumers. That’s where Texting for Business comes in.  Today we sit down with Zipwhip’s VP of revenue marketing, Adam Anderson, to discuss common use cases and best practices for businesses looking to improve their strategy and customer experience.    Want to see the data and resources Adam references in this podcast? Download your free copy of The Ultimate Guide to Texting Your Customers and listen in as he shares best practices to follow when Texting for Business. Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play,  and  Spotify. If you have a suggestion for the show, feel free to text us at (206) 582-3740 or email  zipcast@zipwhip.com. 

Scott Maxwell discusses growing market opportunities for SaaS companies, what VCs look for when choosing companies to invest in and why business texting and Zipwhip caught his eye.   Business communication is evolving at a rapid pace, with texting pulling ahead as the most effective way to reach customers. Scott Maxwell is a venture capitalist, partner and founder of OpenView, where he focuses on businesses addressing the “next generation” of technology like SaaS, cloud computing, mobile platforms and more. He’s also an investor in Zipwhip.   MENTIONED ON SHOW: The Ultimate Guide to Texting Your Customers http://zipwhip.com/UltimateGuide/ Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play,  SoundCloud  and  Spotify. If you have a suggestion for the show, feel free to text us at (206) 582-3740 or email zipcast@zipwhip.com. 

Scott Heimes sat down with three franchise leaders at the 2019 Franchise Marketing Leaders Conference to discuss the strategies that modern franchises are using to better communicate with their franchisees, vendors and customers. One of the easiest? Integrating two-way texting, a high-priority medium that these leaders can capitalize on for speed and accessibility. MENTIONED ON SHOW: The Ultimate Guide to Texting Your Customers http://zipwhip.com/UltimateGuide/ Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play, SoundCloud and Spotify. If you have a suggestion for the show, feel free to text us at (206) 582-3740 or email zipcast@zipwhip.com. 

What benefits come from diversity in the workplace, for a company and its customers? Do the benefits extend to the bottom line, financially and personally? Kirsten Spoljaric, Senior Vice President of People at Zipwhip joins us on the Zipcast to explore these questions. This just in: Zipwhip recently published the Ultimate Guide to Texting Your Customers. Whether your business is considering texting or you've already adopted a texting tool, this new eBook has all the info you need for a successful texting strategy. Check it out!  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play, SoundCloud and Spotify. If you have a suggestion for the show, feel free to text us at (206) 582-3740 or email zipcast@zipwhip.com.

Hear some innovative ways franchisers can reach customers more effectively, enhance their lead generation funnel and better communicate with their franchisees. Tim Johnson, Head of Franchise Development at Zipwhip joins us to discuss the unique customer communication challenges and opportunities businesses face. Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play, SoundCloud and Spotify. If you have a suggestion for the show, feel free to text us at (206) 582-3740 or email zipcast@zipwhip.com.

Zipwhip’s CEO, John Lauer, discusses his lifelong passion for entrepreneurship, the makings of Zipwhip, the state of texting and what it takes to start a business. A conversation with Kevin Lin from Folk Stories. Hear why the landline phone isn’t dead, about the evolution of the business-texting market, why Zipwhip is different than other texting ecosystems, and opportunities for the texting medium in the next five years.   For the full episode, click here to visit the Folk Stories podcast website.   Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play, SoundCloud and Spotify. If you have a suggestion for the show, feel free to text us at (206) 582-3740 or email zipcast@zipwhip.com. 

What are the the consequences of texting customers incorrectly? What are the best practices for business texting? How does Zipwhip protect its texting network from unwanted texts? Zipwhip’s Fraud and Spam Data Analyst, Carter Harris, tells all.  Spam and fraud don't just affect our email or phones; both are prevalent in the text messaging medium, too. While a lot of fraud and spam are intentional, there are also plenty of instances where the sender doesn’t realize they’re communicating with the recipient in a way that would be considered as such. This can be especially true for businesses and their customers.  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play, SoundCloudand Spotify. If you have a suggestion or feedback for the show, feel free to text us at (206) 582-3740 or email zipcast@zipwhip.com. 

Sports teams across the country are finding new and interesting ways to utilize texting for business, but none quite like Baylor University. In addition to using texting in their ticketing office to promote their sports programs and engage with fans, Baylor is using it as part of the training in their Sports Strategy and Sales (S3) major.  We recently sent a team down to Waco, TX to learn more from Dr. Darryl Lehnus, Director of the S3 program. He told us more about how the program’s training has evolved overtime, why students and the sports industry as a whole are embracing texting and more.   Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play, SoundCloud and Spotify. If you have a suggestion for the show, feel free to text us at (206) 582-3740 or email zipcast@zipwhip.com. 

The University of Evansville is a small school in Indiana doing big things when it comes to communicating with their sports fans. Scott Peace, the Assistant Athletic Director for Marketing and Fan Engagement gives us the scoop. Communication professionals of all industries (not just sports) will be inspired by some of the unique ways this university incorporates texting into their fan engagement and overall marketing strategy. You can expect to hear:  The ways in which UE’s communication strategy has evolved over the years  Specific examples of how they incorporate texting into their marketing  Why they needed to adopt texting sooner rather than later  Exactly how fans reacted once they started using texting and additional feedback they’ve received from key stakeholders   How to use keywords and automation to optimize your texting strategy  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,Google Play, SoundCloud and Spotify. If you have a suggestion for the show, free to text us at (206) 582-3740 or email zipcast@zipwhip.com.   Missed our last episode of Zipcast? Check it out here. 

Meet Craig Davison, Executive Director of Communications at Sound Transit. Let's dive into the unique customer communication challenges his organization faces and uncover the solutions they’ve adopted to overcome them. Learn why texting has become a unique and vital function of their transit communication strategy, and how other companies can follow suit.   In this episode, you’ll learn:  How Sound Transit effectively communicates to people on 70,000 rides per day   Why they chose not to build a dedicated Sound Transit app, and instead send alerts via text  How their transit security text line works and why it’s so important for the community  The creative ways in which they promote their texting capabilities   How Seattle’s transit infrastructure differs from other big cities and how its rider base has evolved over the past few years   How government agencies and other organizations can learn from Sound Transit’s example and securely connect with their customers  Download the full State of Texting 2019 report here Tune in each month for the latest episodes of Zipcast. Subscribe on iTunes, Google Play, SoundCloud and Spotify. If you have a suggestion for the show, free to text us at (206) 582-3740 or email: zipcast@zipwhip.com.  

Here's a deep dive into Zipwhip’s first-ever State of Texting report, a comprehensive look at how businesses and consumers use texting today. Natasha Gay, Zipwhip’s research and insights specialist, joins host Scott Heimes to discuss the findings and highlight the most important key takeaways for businesses. Download the full State of Texting 2019 report here. In this episode, you’ll learn:  The biggest trends in customer communication preferences How other businesses are using textin What your business can do to adapt to these key findings Tune in each month for the latest episodes of Zipcast. Subscribe on iTunes, Google Play, SoundCloud and Spotify. If you have a suggestion for the show, free to text us at (206) 582-3740 or email: zipcast@zipwhip.com.

A dive deep into the newest Federal Communications Commission (FCC) ruling, which now classifies texting as an Information Service instead of a Telecommunication Service. This decision has major ramifications for businesses, consumers, and spam text messages. Join Host and Zipwhip  CMO, Scott Heimes, and James Lapic, Zipwhip’s Senior Vice President of Technology.   

Zipwhip CEO and co-founder John Lauer talks about how the company got its start, why texting is the ultimate communication tool for businesses and shares advice for other SaaS companies trying to scale.