Podcasts about RCS

Et si vos collaborateurs devenaient les meilleurs ambassadeurs de votre marque ? Dans cet épisode de "L'Instant MARKETING COMMUNICATION", Florian Grimault explore le concept novateur de l'Employee Generated Content (EGC). Ce contenu, bien plus qu'un simple post sur LinkedIn, est une véritable révolution dans le monde du marketing et de la communication. En effet, l'EGC représente une opportunité incroyable pour les entreprises de gagner en crédibilité et en authenticité, tout en renforçant la confiance au sein de leur équipe. Florian nous entraîne dans une analyse approfondie des médias et des tendances du marketing, soulignant comment l'EGC peut transformer les employés en véritables médias. En permettant aux collaborateurs de s'exprimer avec leur propre voix et expertise, les entreprises adoptent une approche participative qui favorise l'engagement sur les réseaux sociaux. Mais attention, cette stratégie exige un lâcher-prise : accepter de perdre un certain contrôle sur la communication pour mieux récolter les bénéfices d'une communication authentique. Au fil de cet épisode, découvrez comment l'EGC influence la communication employeur et pourquoi les marques de demain seront celles qui sauront orchestrer une multitude de voix tout en maintenant une direction claire. Florian aborde également l'importance du social listening et de l'analyse des performances podcast pour ajuster sa stratégie de communication et maximiser l'impact de chaque publication. En tant qu'expert en marketing, Florian partage des conseils d'experts en marketing qui vous aideront à intégrer efficacement l'EGC dans votre plan de communication. Que vous soyez une agence de communication, une entreprise en pleine croissance ou un professionnel du marketing digital, cet épisode est incontournable pour comprendre les enjeux actuels et futurs de la communication d'entreprise. Ne manquez pas cette occasion d'apprendre comment le marketing sportif et le sponsoring sportif peuvent également bénéficier de l'EGC. En vous inscrivant à "L'Instant MARKETING COMMUNICATION", vous vous donnez les moyens de rester à la pointe des tendances événementielles et des défis du marketing d'aujourd'hui. Rejoignez-nous pour un voyage captivant au cœur de l'Employee Generated Content et découvrez comment transformer votre quotidien de l'interne en une force de communication puissante et efficace. Écoutez dès maintenant cet épisode et préparez-vous à changer votre vision du marketing ! suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

By Doug Green “There's nothing that beats proactivity. If you can stop the problem before it happens, the amount of value saved is immense.” First Orion's Josh Whitehurst, Head of Product, joins TR Publisher Doug Green to discuss why trusted communications now require more than simply authenticating a phone number. As voice, text and RCS increasingly converge, Whitehurst says businesses need to treat telephone numbers and messaging sender identities as valuable brand assets — much like websites, email domains and other digital properties. STIR/SHAKEN was an important first step, Whitehurst explains, because it helped determine whether a call was actually originating from the number it claimed to be using. But the industry is now moving “beyond STIR/SHAKEN” toward a broader trust framework that combines enterprise vetting, number-right-to-use verification, branded identity, analytics and end-to-end call authentication. First Orion's approach can authenticate individual calls in real time by comparing an authoritative signal generated when an enterprise initiates a call with what ultimately arrives at the terminating carrier. When the signals match, the recipient can be shown verified branding, including the company name, logo and even a reason for the call. When they do not match, carriers can remove the branding — or potentially block the fraudulent call altogether. Whitehurst offers a striking example from a large financial institution. After First Orion's technology was deployed, the company discovered that on some days 10% to 20% of calls appearing to come from the institution were actually impersonation attempts. The system was able to block roughly 100,000 to 200,000 fraudulent call events per month before those calls ever reached consumers. The conversation also explores how AI is raising the stakes. Scammers are becoming increasingly sophisticated, but Whitehurst notes that carriers and communications providers can use AI, predictive analytics and real-time detection on the defensive side as well. The larger goal is an omnichannel identity framework that lets consumers know who is really contacting them whether the interaction arrives by voice, text or another communications channel. For enterprises and SMBs, Whitehurst's message is to start thinking differently about communications identity. Verified phone numbers and sender IDs should be managed and protected as part of the organization's brand and security infrastructure. Learn more at FirstOrion.com.

Êtes-vous prêt à transformer votre approche marketing et à répondre aux véritables besoins de vos clients ? Dans cet épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault vous plonge dans l'univers de l'utility marketing, une stratégie qui place la création de valeur utile au cœur de la relation client. Dans un monde où les consommateurs sont saturés de messages marketing, cette approche devient essentielle pour les marques souhaitant se démarquer et établir une connexion authentique avec leur audience. Florian explique comment les marques peuvent évoluer d'une simple stratégie de persuasion à une véritable stratégie d'aide, en devenant des facilitateurs qui offrent conseils, outils et services pertinents. L'utility marketing n'est pas qu'une tendance passagère ; c'est un levier stratégique incontournable pour renforcer la légitimité et la confiance envers une marque. À travers des exemples concrets et des études de cas, cet épisode explore les différentes facettes de cette approche, et comment elle peut transformer l'expérience client. En abordant des thèmes tels que les stratégies de vente, l'analyse des tendances et le marketing digital, Florian vous invite à repenser votre plan de communication et à intégrer des pratiques qui répondent réellement aux attentes des consommateurs. Que vous soyez un professionnel du marketing, un expert en communication, un dirigeant d'entreprise ou d'un service ou simplement curieux des tendances du marketing et communication, cet épisode vous fournira des conseils d'experts qui vous aideront à naviguer dans un paysage en constante évolution. Florian aborde également des questions clés pour construire une stratégie efficace d'utility marketing, tout en mettant en lumière l'importance du social listening et de l'engagement sur les réseaux. Avec l'essor des technologies comme le dooh et le sms rcs, il est plus crucial que jamais de comprendre comment ces outils peuvent être utilisés pour améliorer la communication d'entreprise et l'expérience client. Ne manquez pas cet épisode enrichissant qui vous incitera à repenser votre approche et à envisager l'utility marketing comme une clé pour l'avenir de votre marque. Écoutez L'Instant MARKETING COMMUNICATION et découvrez comment devenir un acteur incontournable de la communication moderne, capable de répondre aux défis d'un marché en pleine mutation. suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

En juillet 2026, le KOSPI a perdu 23 % en un mois. La pire baisse de son histoire, sept coupe-circuits, 250 000 milliards de wons effacés. Mais le vrai sujet est ailleurs : 1,2 million de comptes à effet de levier, et un Coréen en âge de travailler sur 30 qui reçoit un appel de marge. Comment ce marché le plus performant du monde a ruiné toute une génération de particuliers en quelques semaine ?***

Comment une expérience client mémorable peut-elle transformer une simple marque en un choix incontournable et en un sujet de recommandation ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault reçoit Laetitia Thiel, Directrice Générale Adjointe de Best Western, pour discuter de l'importance cruciale de l'expérience client dans le monde du marketing moderne. Ensemble, ils plongent au cœur des stratégies de vente qui permettent aux entreprises d'élever leur niveau de service et de se démarquer dans un marché hyper-concurrentiel.Laetitia partage son parcours professionnel inspirant et son rôle stratégique chez Best Western, où elle supervise différentes marques sous l'enseigne. La coopérative Best Western, qui soutient les hôteliers indépendants tout en leur permettant de conserver leur identité, est mise en lumière comme un exemple de participativité et d'engagement dans le secteur. Cet épisode met également en avant les piliers de la stratégie de Best Western, notamment l'accueil chaleureux, la personnalisation de l'expérience client et l'engagement en matière de Responsabilité Sociétale des Entreprises (RSE).Dans un contexte où l'analyse des médias et des tendances du marketing est essentielle, Florian et Laetitia discutent des défis que rencontrent les marques pour fidéliser leurs clients. L'expérience client est présentée comme un levier stratégique indispensable pour la différenciation et la fidélisation, renforçant ainsi l'idée que le service ne doit pas seulement être bon, mais exceptionnel.En outre, cet épisode aborde des thèmes contemporains tels que le marketing digital, l'influence marketing, et l'importance d'une communication efficace sur les réseaux sociaux. Les conseils d'experts en marketing partagés par Laetitia offrent des perspectives précieuses pour les professionnels cherchant à améliorer leur plan de communication et à optimiser leur CRM (Customer Relationship Management).Ne manquez pas cette occasion d'écouter un échange enrichissant qui vous donnera des clés pour comprendre comment l'expérience client peut devenir un atout majeur pour votre marque. Que vous soyez un professionnel du marketing, un entrepreneur, ou simplement curieux d'en savoir plus sur les tendances événementielles et les stratégies de communication, cet épisode de L'Instant MARKETING COMMUNICATION est fait pour vous. Plongez dans l'univers du marketing et découvrez comment Best Western se positionne comme un leader grâce à une approche centrée sur le client.Rejoignez-nous pour ce voyage au cœur de l'expérience client et apprenez comment transformer votre marque en un véritable sujet de recommandation !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Six years after launching the RCS & WPDI Women Livelihood Programme, the results show what is possible when women entrepreneurs receive support tailored to their needs. More than 140 women-owned businesses supported. Over 200 jobs created. Seven in ten of those businesses still trading. The 2024 Global Entrepreneurship Monitor (GEM) South Africa report by Stellenbosch Business School found that business support offered to women entrepreneurs rarely focusses on the specific challenges women face. But that closing this gap , women entrepreneurs tend to direct more of their earnings towards the health, education and wellbeing of their families and communities. Bongiwe Zwane spoke to Sandi Richardson, Chief People Officer at RCS

Jon Zalar, founder of IWTG Consulting, joins to discuss broken blade bolts, cracked pitch bearings, loose root inserts, and early detection. Sign up now for Uptime Tech News, our weekly newsletter on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard’s StrikeTape Wind Turbine LPS retrofit. Follow the show on YouTube, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary’s “Engineering with Rosie” YouTube channel here. Have a question we can answer on the show? Email us! Welcome to Uptime Spotlight, shining light on wind energy’s brightest innovators. This is the progress powering tomorrow Allen Hall: Jon, welcome back to the program.  Jon Zalar: Thanks for having me.  Allen Hall: Uh, last time I saw you, we were in Melbourne- Yep … at WOMA 2026, and that was a huge event. We know we’re gonna do it again next year in March three, the 3rd through the 5th, so you’re invited back, of course- I can’t wait … if you can make it. Yeah. Yeah. It’s gonna be, it’s gonna be a good time. A lot is happening in the blade world and in the wind turbine world more broadly. A lot of things we’re hearing right now are related to blade bolt connection, pitch bearing inserts still. A lot of that still happening in the United States. What is the current status of, uh, the blade connection issues in the US? I,  Jon Zalar: I feel like it’s a growing [00:01:00] issue, not super, super fast, but it seems to be getting a little worse. There’s, you know, more bolts breaking at that joint. Um, pitch bearing cracks are, seem to be pretty common. There’s different solutions for it, and then, you know, the root inserts are another thing that we’ve talked about before that seem to be happening more and more, or maybe more and more people are finding them ’cause they’re looking. Allen Hall: What are the first indications that you have a blade bolt or some sort of joint issue at the root of a blade? What can you see?  Jon Zalar: A bolt laying in the hub bouncing around. Um, you know, from like a– looking at it from, like, the sensors on the turbine, it’s really hard to tell unless it gets really bad. Uh, some of the OEMs have some analytics developed to kinda start to indicate if there is a aero change because there’s missing bolts or root inserts are coming out, and they’re using that as a way to go figure out which ones to go inspect first. Allen Hall: Really? Yeah. You think [00:02:00] the SCADA data will give you some indication that you have a, basically a little bit of a loose blade?  Jon Zalar: Yeah. I, I, I think because the number of turbines and the number of data points you have, I think there is a pretty good analytic out there right now.  Allen Hall: Wow. All right. I think a lot of our operators have not taken advantage of that. Is, is that just b- based on the high-speed data, SCADA data, or is it low-speed data you could see that same effect?  Jon Zalar: I believe it’s on the low-speed data as well, but I bet the high-speed data was used to kinda develop it.  Allen Hall: Wow. All right. So that’s a huge help to operators. Yeah. So what are you looking for if you’re looking through SCADA data, what would be the couple of markers there that say, “Hey, maybe we ought to go look up at the– in the hub”? Jon Zalar: I don’t know exactly what they’re using, but they would basically look for maybe an imbalance or looking for certain components that are being overworked.  Allen Hall: Oh, sure. Okay.  Jon Zalar: Yeah.  Allen Hall: So your pitch actuator may be getting a little bit overworked. It would seem like one of the places- I think that, yeah … that would get loaded, right? Jon Zalar: Mm-hmm.  Allen Hall: Okay. [00:03:00] And any vibration monitoring going on? Because it, it, uh, in some cases you’re– I’m hearing, like, millimeter gaps-  Jon Zalar: Correct. Yeah …  Allen Hall: between the blade and the pitch bearing.  Jon Zalar: So probably a combination of the ALC sensors, at least on a GE turbine, looking at that. But the PCH box also is looking at the tower vibration, so it could be a combination of all three. I don’t know the exact- Okay … details, but between all of that, I think there are some analytics that kinda say, “Hey, go take a look.” And then I think there’s some other companies that have- tools that go monitor it.  Allen Hall: Mm-hmm.  Jon Zalar: Dial indicators remotely or even, you know, people going up there with dial indicators to go kind of rotate the rotor and kind of see if there is gapping between the blade and the pitch bearing. Allen Hall: Is that a safe situation in your– from the gapping? I’ve heard this where they’ve basically took shims and they’re trying to measure this gap or some sort of dial indication. Is that a smart thing to do? Is it even reliable to do it that way? [00:04:00] Jon Zalar: I, I, I think there’s some reliability there. And like, you know, these are really big parts, right? So like a little bit of gap, it, it’s probably expected to a point, but growing gaps is where you should be a little more scared.  Allen Hall: So you’re– you would have to go do that quarterly, monthly, weekly? How, how often would you have to do it to see the progression? Because I’ve heard stories of, uh, a couple of weeks from nothing to hub crack to, “Oh, it took a year or more.” Jon Zalar: I think it depends on the issue. I think for– if you’re looking at that, the bolted joint itself between the root inserts and the, uh, bolts breaking itself, I, I think they’re doing about quarterly. Now, the pitch bearings inspections are also quarterly. They’re al- they’re, they’re leveraging the drone inspections for the blades, and they’re looking at the pitch bearings to see if they’re cracked, right? Uh, you guys are doing that too.  Allen Hall: Okay.  Jon Zalar: I think Coraly is doing a good job mitigating the risk, feels like.  Allen Hall: Wow. All right. [00:05:00] Yolanda, looking at pitch bearings, you’ve looked at a lot of drone images in your lifetime. Mm-hmm. How much can you see on drone images on pitch bearings? Can you see cracks and, or y- or do you see grease, which is a really indication that something is wrong in the bearing? Yolanda Padron: You can see grease. You can see the cracks pretty, pretty well. Yeah. The drone images are, are really high quality. Uh, but you did mention that it’s something that you’re seeing a lot more. Is it because there’s a lot more aging fleets, or is it a problem with a lot of the new turbines that are coming online? Jon Zalar: I, I think it’s an, I think it’s a more of a fatigue problem, so the aging of the fleet. And also, I think more people are looking at it, right? ‘Cause, like, initially the drones that were looking for blade cracks weren’t looking at pitch bearings, but then pitch bearings started cracking, so now they added that to whatever they buy off the drone companies, right? Go look at my pitch bearings, for example.  Allen Hall: Hmm.  Jon Zalar: So I, I think it’s a problem of the more you look sometimes, the more you find.  Yolanda Padron: Hmm.  Jon Zalar: Yeah.  Allen Hall: So we [00:06:00] have root insert issues, which are being addressed by a couple of different companies- Yes … uh, uh, with somewhat similar solutions. OEM is offering one right now also. Jon Zalar: I, I think there’s three solutions. There’s two uptower that are basically looking at ways to go fill the void between the root insert itself and the blade root. Um, and I– there’s another company that’s also more of a downtower solution where they’re actually, like, r- drilling out the root inserts and putting new ones in that are gonna last better, longer. Allen Hall: Okay. So the drilling out is, would be CNC onsite. Correct.  Jon Zalar: Yeah.  Allen Hall: And they’re based over in Europe. But th- the drilling out is a take the blade down, set it on the ground sort of- Yeah. Right … doing really fine machining on the, on the blade itself. So that, that’s a different, completely different insert that’s going into that-  Jon Zalar: Correct Allen Hall: new hole or- Yep … clean hole, right? So it’s a, just a, uh, totally different kind of product versus trying to inject [00:07:00] some s- sort of epoxy or resin into the, the void.  Jon Zalar: Right. Yeah. Uh, I mean, you would prefer to do it uptower. It’s gonna cost you less money.  Allen Hall: Sure.  Jon Zalar: But you wanna make sure you do it right, so I think, uh, I do foresee it being a combination of both solutions kinda going forward. Allen Hall: Is it dependent upon, like, how much damage has been already done, or what the fatigue w- uh, an estimate on what the fatigue life is?  Jon Zalar: I think it’s strictly on measurement perspective right now. So how much gapping you have, um, kinda determines what potential solutions you have.  Allen Hall: So the gaps aren’t big, right? So the, the gaps I hear are one millimeter is k- kind of sort of start a problem.  Jon Zalar: Mm-hmm.  Allen Hall: Three millimeters is, “I need to be making decisions.”  Jon Zalar: Yeah. So- That, that’s what I’ve heard, too. Yes.  Allen Hall: Three millimeters is about a eighth of an inch.  Jon Zalar: Mm-hmm.  Allen Hall: So it’s not a lot of m-  Jon Zalar: But you can see sunlight through it if you’re s- down there. Allen Hall: Okay. That’s not… Well, you should see. That’s not  Jon Zalar: good either. Yeah.  Allen Hall: Right. Okay. So in a, in a three millimeter situation then, you’re doing what? [00:08:00] Jon Zalar: You’re trying to decide if the uptower solutions are something you wanna go try, ’cause they’re still in the trial mode from my understanding or-  Allen Hall: Okay …  Jon Zalar: people are learning a lot. So I think when you get to that point, you’re calling some of those companies to say, “Hey, I have this issue. I got a couple blades with, you know, .3. Can you guy- you guys wanna come take a look at it, see if your solutions, if you guys wanna go use it or not?” And then I think the ones that get too bad, from my understanding right now, is they’re, they’re replacing the blades. Allen Hall: So they’re taking the whole blade down.  Jon Zalar: Yes.  Allen Hall: And what’s the thought process in that? Uh, versus drilling out the inserts and putting new inserts in. Is there just a composite degradation that’s happened around those joints that it just puts it at risk or, or you have actually aged the blade much faster than you would otherwise have done? Jon Zalar: I, I think they aged that particular connection too much. So I, I- Wow … either between the [00:09:00] fatigue or lack of epoxy resin, w- whatever the actual root cause is for that root insert coming out, when it gets that bad, it’s like you’re not gonna be able to inject enough To make it adhere  Allen Hall: You can’t de-age it. Jon Zalar: Correct.  Allen Hall: Right?  Jon Zalar: Yeah.  Allen Hall: Bring back the youthfulness of the blade. Wow. All right. And we have seen this worldwide. I know in the, in the States you hear about it all the time, but it, this seems to be not a US- Correct … problem.  Jon Zalar: It’s a worldwide problem, yes.  Allen Hall: Okay. So if, if it’s a worldwide problem, are there more solutions on the way? I know you talked about three of them already.  Jon Zalar: I have not heard of any other ones except those three as of today.  Allen Hall: Wow.  Jon Zalar: There could be other people working on it. I think there should be.  Allen Hall: So, yeah. You would think so, yeah. So we’ll, I guess we’ll eventually hear about it on the podcast. Usually people with technology will contact us. They might call,  Jon Zalar: yeah. They might call you, they might call you tomorrow.  Allen Hall: Sure, they may. So that leads to sort of a subsequent issue, which I think is getting grouped together. So the [00:10:00] hub crack, pitch bearing crack, root insert pullout issue is also discussed with blade bolts being broken.  Jon Zalar: Correct.  Allen Hall: Are they related or are they separate engineering problems? Jon Zalar: If you look at them individually, you’d probably come up with some separate answers, but if you combine them all together, you kind of start looking at is there too much loading happening in the leading and trailing edge of the blade? ‘Cause the hub cracks, the root inserts, and the blade bolts, from my understanding, are happening at those two highly loaded areas of the, the blade or that whole rotor connection. So I mean, I do feel the root cause is probably a little higher loads than anticipated.  Allen Hall: I think everybody’s talked about when they’ve done the injection method and the drilling method, all they’re discussing is leading edge, trailing edge.  Jon Zalar: Yes.  Allen Hall: And how– It’s a question of how many- Correct … are you gonna replace. So th- [00:11:00] that’s, those are the two highly loaded spots on the bolted connection.  Jon Zalar: Correct.  Allen Hall: And that’s where blade bolts are also breaking or, or the bolts breaking elsewhere around the periphery?  Jon Zalar: I don’t have all the data, but what I had seen, it’s very similar areas.  Allen Hall: So if you don’t pull the insert out, you’re then loading the bolt. Cr- Right It’s one or the other, right? Right. Yeah. So the, the, the load path is the load path, so it’s coming through the insert into the bolt. Bolt’s carrying it into the pitch bearing. Pitch bearing’s carrying it into the hub.  Jon Zalar: Correct.  Allen Hall: Hub carrying it downtower. So eventually, one of those, uh, links in the chain is- The weakest. Yeah … is, is the le- is the weakest. What is it about blade bolts that is so dangerous? We hear– we walk onsite to an O&M building, there are signs saying, you know, “Pay attention for loose bolts. Look around on the ground for loose bolts.” We’re gonna– and as electrical engineer, like, “Whoa.” Bolts should not be falling out of this tower. What i- what is that sort of sequence where a [00:12:00] bolt would escape from the nacelle?  Jon Zalar: So let’s just use one bolt. One bolt breaks, falls in the hub, bouncing around, doing some– potentially doing some damage inside the hub. And ’cause these turbines, you don’t need to go out there every day ’cause they do run pretty good, right? Right. You just do your regular maintenance. And if you don’t really know about that, ’cause, like, it bounces around for a while, then it usually gets, like, lodged behind a, uh, either center box or pitch cabinet or actually in the front sometimes. Kinda don’t know it happened. But, you know, frees itself up, keeps bouncing around, it, it could escape through the hatch covers ’cause, you know, people have to get into the hub anyway. And I’m sure a lot of people listening here that have sites, like, you know, probably found some bolts laying on the ground, which is a little scary.  Allen Hall: Right. So is, is the busting the hatch opening levers? I know there, there’s a couple different ways to get into that hatch. Yeah. But, uh, is it just completely busting the hatch? Yeah. So it’s– [00:13:00] okay. So you see a– so if you see a loose hatch panel, you have an issue. You probably gotta be careful about coming up on that turbine?  Jon Zalar: Potentially. A lot, a lot of hatches are, you know, not always maintained well.  Allen Hall: Right. I’ve seen them, I’ve seen loose ones, yeah.  Jon Zalar: Yeah.  Allen Hall: Okay. So that, that would be a sign that– but though if, if you’re approaching a turbine, one look on the ground. And Yolando, you, you’ve seen a lot of turbines. So are you, are we looking on the ground and seeing what’s around the turbine before we approach the turbine now? Yeah. Just, just a sanity check?  Yolanda Padron: Yeah. Be aware also of what’s happening on site, right? Because if it’s some- if it’s a problem on site, you need to be extra careful when you’re approaching any turbine there. Uh, is it something that people maybe should start thinking about implementing, like, a sensors earlier on than when they’re seeing the issue actually happen?  Jon Zalar: Yeah. I, I, I think that’s a potential, ’cause it, the quicker you catch it, the less damage you’re gonna do, and it also reduce the risk of [00:14:00] it, um, falling out of the hub And I’ve worked with a couple of my, uh, customers for some, like, potential ways to detect it. Still kind of trialing it right now. But I, I do think there’s gonna be some benefit from a safety reduction, but also from a strictly a damage. ‘Cause, like, you get a couple bolts bouncing around there, and you bang up some cabinets or some pitch motors, that’s expensive and hard to go fix.  Yolanda Padron: Yeah, we were talking about it earlier too. Like, it goes down, it can hit a transformer, it can hit, like, a truck or someone.  Jon Zalar: Chance of it hitting someone. Yeah. I mean, I don’t care what hard hat you have on, it’s not gonna do anything.  Yolanda Padron: Yeah.  Allen Hall: So what kind of sensor should you be putting onto the turbine if you don’t have access to the SCADA data or you don’t know what the correct algorithm is to suss out there’s something wrong up there? But a, a bolt breaking is not gonna be something that a SCADA would even pick up, I don’t think. One bolt out of the whole- Yeah. No.  Jon Zalar: No way. Okay. I mean, there’s a– I think there’s, like, [00:15:00]one company looking at more of a, like, mechanical way to, like, prevent the bolt from coming out. I forgot the name of it. Allen Hall: Okay.  Jon Zalar: Um, and then what I was looking at was more of a, like, you know, microphone type detection to kind of listen for that.  Allen Hall: It would make a lot of noise.  Jon Zalar: Yeah. It seems like it works. It, um, yeah, still more development needed on my end.  Allen Hall: So- The engineer in me was, is saying, “Why are we not putting strain gauges on bolts?” I picked on the leading and the trailing. It’s like right dead center there to look at, even if it’s just two strain gauge bolts to see what the loads are.  Jon Zalar: So like there are s- there are bolts that are, or that are made with the strain gauges built in that you can use to go, you know, monitor that. But you also need to understand like what was the design intent. So unless you’re working with the OEM, you don’t really know what you’re seeing is good or bad. You just say, “Oh-  Allen Hall: You just see a number.  Jon Zalar: Yeah. Right. I mean like, and if you install, I don’t know, four, you’d be like, “All right. Leading and trailing edge are higher [00:16:00] than the other two.” Well, yeah, it’s supposed to be, but like is a 10% difference expected or not expected? Allen Hall: Is that something where if you’re, especially if you’re in a full service agreement, and a lot of these turbines are- Yeah … for the first couple of years, if you were to do that, it’s something you would just say to the OEM, “Hey, this is, these are the loads we’re seeing from the strain gauges on these bolts. Does this make sense to you?” Or, or would an OEM just not even respond to that kind of inquiry?  Jon Zalar: I mean, I think it’s all about relationship with the OEM. I, I, I think  Allen Hall: it- I think they would wanna know.  Jon Zalar: I have a feeling they probably are looking.  Allen Hall: Okay.  Jon Zalar: I mean, ’cause I mean they have the test turbines too that they probab- that, that I know they have instrumented heavily. Allen Hall: Yeah. So they, they’re probably getting at least some feedback. Th- that’s the problem. Yeah. And you worked on the other side, right? I have. So you worked for an OEM doing the RTAs. The first problem is you don’t have data, so now you gotta go get the data.  Jon Zalar: Correct.  Allen Hall: And that data is not available tomorrow. No. ‘Cause you’re gonna have to go run some sort of design of experiment to go figure out if [00:17:00] there is even a true problem or even what the root causes could be.  Jon Zalar: And it, and it’s expensive to go instrument a blade and get the data back at the right speed and connected to the turbine data. I mean, I rem- I, I used to say it’s about like 300 to 500,000 to go put a couple gauges on a blade just with all the equipment you need to get the data correct. Allen Hall: To get the right data.  Jon Zalar: Get the right data at the right frequency connected to the controller. It’s, it’s very expensive.  Allen Hall: Wow. Okay. Yeah. I, I don’t, I don’t see a lot of operators doing that.  Jon Zalar: And especially connecting it to the operating data, right? So like if you go put a strain gauge and I don’t know, you’re curtailed, you’re only making, I don’t know, a megawatt- Doesn’t matter. And if you don’t know what the turbine’s doing and you’re looking at this, like, strain gauge data, it’s really hard to correlate anything.  Allen Hall: So you need a full suite of data. Yeah. That includes weather data- Yeah … at some level, right? Gust winds and- Oh,  Jon Zalar: yeah …  Allen Hall: average wind speed. You need the anemometer. You need which, which way [00:18:00] the n- cell’s pointing. Y- uh, you would need a lot of information- And what the controller’s- … to even suss it out …  Jon Zalar: and what the controller’s doing, right? Right. ‘Cause, like, every turbine, the controller’s trying to, like, you know, balance the rotor the whole time. It’s trying to, you know, micro pitch depending on what the winds are doing. And if you don’t know what all that stuff’s doing, like, it’s really hard to correlate a strain gauge measurement to is that bad or not.  Allen Hall: It’s a complicated problem.  Jon Zalar: Yes. That’s why RCAs take, you know, a long time, and they’re not done in two weeks.  Allen Hall: No, they’re done in a year.  Jon Zalar: Yeah.  Allen Hall: Typically, or longer. So what should an operator be thinking about now? If, if we s- get our drone images back, we’re scanning through them like, “Oh, there’s a crack” What am I doing next besides calling you and connecting to your LinkedIn page?  Jon Zalar: So right now with the pitch bearing crack, um, some of the OEMs are providing stiffener plates to put over the crack and try to run it. Allen Hall: So that’s a doubler plate, basically. A double plate. Doubler  Jon Zalar: plate, yes. [00:19:00] Allen Hall: Yeah. Okay. So even in a, in a crack scenario, that pitch bearing, if given mechanical support, can run like that?  Jon Zalar: That’s my understanding, yes. That, that potentially could run for some period of time. I don’t know if it’ll make it 20 years or not, but it’ll buy you time for sure. Allen Hall: Does that involve a crane to do that work or is that just… My recollection, that was in pieces, like there, it’s not a ring, it’s a, a couple of pieces that you’d be able to bolt on without taking the-  Jon Zalar: No, it’s a- … blade down … it’s a, it’s a single piece that-  Allen Hall: It’s like a single casting kind of thing.  Jon Zalar: Right. And I, I think you need some like small crane, like a jig crane or one of those-  Allen Hall: Just to support the blade while you do it? Jon Zalar: And to go put it in, right. Okay. Yeah, I don’t think, you’re not taking the blade off. You’re not taking the  Allen Hall: blade down.  Jon Zalar: Correct. Yeah. It’s, it’s done with the blade up there.  Allen Hall: Okay.  Jon Zalar: You’re putting new, putting longer studs in and putting the plate on.  Allen Hall: So first step is let’s get the joint reinforced. Right. That’s the easy first step.  Jon Zalar: Right. Although there has been some cases where since [00:20:00]you’ve put that stiffener plate on, the loads get spread out to the end of the plate, and then you- Sure … you could see cracks there.  Allen Hall: Okay. All right. So the loads- It, that- … have to go somewhere …  Jon Zalar: loads have to go somewhere. That’s, that is a bottom line. Allen Hall: All right. So you’re just changing where the load path is, so you have to be cognizant of that. Okay. Sure. Fine. But if you have, uh, especially in the United States, you don’t have 10 of these turbines, you have 50, 100- 100 … 200, 300 of these things, or thousands as it, as it turns out. Are there simple solutions that can be applied to, just to give me a sense, like that turbine’s having a problem, but the one next to it’s not, and, and just, just from a maintenance spin standpoint where I’m not just blanketing everything and trying to do everything to all these turbines at once, how do I, how do I manage this? Jon Zalar: I, I think it’s like being very observant. So like, you know, making sure you’re looking at the pitch bearings from the drone images, right? Um, also talking [00:21:00] to your maintenance people like, “Hey, are, are you finding a bunch of broken bolts? Like, what positions?” Like, you know, if I was back at the OEM, I would like to have as much data as possible on this issue. Like how many bolts are, when did you find them, what positions? A lot of times we, when I was there, like we would not get all that information, so it’s like really hard to run an RCA without that information.  Allen Hall: Sure. Yeah, where did this bolt break in the ring?  Jon Zalar: Right.  Allen Hall: Could tell you a lot. Is it just a b- bad lot of bolts, or is it something more load related? Jon Zalar: Correct.  Allen Hall: Wow. Okay.  Yolanda Padron: Yeah, I think that’s a really good point, too, to make sure that you’re connected with like every stage of the operations. ‘Cause I know that everybody’s obviously really, really busy on a wind farm, but it’s really common for like an engineer to have certain data and the site team to just be running around and having a lot of data, but maybe they don’t realize that, oh, it’s important to know how many bolts per tower are coming down. Jon Zalar: Correct. Yeah  Allen Hall: That’s a lot of work  Jon Zalar: It definitely-  Allen Hall: It’s a tremendous effort if you’re gonna [00:22:00] go after this problem and, and solve it RCS  Jon Zalar: are hard. They  Allen Hall: are. Yeah. All of it. Yeah. Machines are complicated today. There’s a lot of computer-driven s- things about them, and then you have these loading issues, and you have composite materials. Th- there’s just, y-  Jon Zalar: you got to get- It’s a very complex  Allen Hall: It’s a machine, right? Yeah. It’s a complex machine. So how do people reach out to… You’re, you’re the head of IWTG, which is based in South Carolina, but you do consulting worldwide. Yes. And, and you are a huge resource because you understand the complexities of these problems. How do people get ahold of you and, and get something started if they have a, a, a blade bolt issue or an insert issue or a cracked pitch bearing? Where do they start?  Jon Zalar: They can send me an email, jzalar@iwtgconsulting.com.  Allen Hall: Okay. And you have a great LinkedIn page, so you can connect with you on LinkedIn.  Jon Zalar: Yes. Yeah, I have one  Allen Hall: of those. Yes. Or you could just come to WOMA in [00:23:00]2027. Yeah. You can. You can meet John there and, and arrange everything there. So John, it’s great to see you, and thank you for coming up. We, uh, we’re recording this at the world headquarters of Weather Guard Lightning Tech, and, uh, John just lives down the street in, in, in US terms. Yeah. So it’s, it’s great to have John come and visit us up here in North Carolina. So John, thank you so much for joining us.  Jon Zalar: Thanks for having me. Appreciate it.

La famille Walton gagne 12 millions de dollars… Par heure.Leur nom ne vous dit peut-être rien. Leur entreprise ? Walmart.

In this MedAxiom HeartTalk, host Melanie Lawson, MS, is joined by Nicole Knight, LPN, CPC, CCS-P, executive vice president of Revenue Cycle Solutions and Care Transformation Services at MedAxiom; Nathan Myers, president and CEO at AccuCode AI; and Joe Sasson, PhD, chief commercial officer and executive vice president of Ventures at MedAxiom. They discuss AccuCode CV, a new artificial intelligence (AI)-augmented cardiovascular coding engine launched through a strategic partnership between MedAxiom and AccuCode AI. The conversation explores the challenges of cardiovascular coding, the importance of keeping humans in the loop, and how this solution supports coders rather than replacing them.

What can Formula One and football teach businesses about building customer relationships that continue long after a single event? In this episode of Tech Talks Daily, I speak with Ben Lewis, Vice President of Marketing at Infobip, about the company's work with AI-powered sports companions and what those experiences can teach customer experience leaders in every industry. Ben explains how Infobip worked with TGR Haas F1 Team to create RaceMate, an AI companion available through WhatsApp and Apple Messages for Business. Fans can access team information, driver histories, race schedules, trivia, personalized content and interactive experiences without downloading another application. We also discuss PitchMate, Infobip's conversational companion for global football fans. It remembers a fan's preferred team, can deliver personalized schedules and match information, and supports quizzes and other interactive features across an extended tournament. For me, one of the most useful lessons is the decision to meet fans inside messaging channels they already use. We have all downloaded an application for a conference, flight or one-off event, used it for several days and then forgotten it exists. RaceMate and PitchMate allow the conversation to remain available in the same place someone would message a friend. Ben also explains why Infobip measures success through returning users, conversation duration and the number of interactions rather than relying solely on clicks. TGR Haas F1 Team is currently using RaceMate to grow its fan community and provide useful content rather than constantly pushing merchandise. The same thinking can apply far beyond sports. We discuss travel companies contacting customers during unresolved claims, healthcare providers sending poorly timed automated messages and brands promoting products without recognizing that a customer is already involved in a dispute. Connected data can help prevent these disjointed experiences. Our conversation closes with practical advice for businesses adopting agentic AI. Ben recommends connecting customer data with campaigns, testing carefully, establishing guardrails and defining when an AI agent should transfer a conversation to a person. Are businesses investing too much in new customer applications when the better experience could already live inside WhatsApp, RCS or Apple Messages for Business? Please share your thoughts with me.

Fanny a 27 ans, elle est directrice artistique freelance à Lyon — et elle en est convaincue : l'IA va faire disparaître son métier. Alors elle prépare sa sortie : 413 000 € de patrimoine, un appartement, deux SCPI, un PEA… mais aussi 50 000 € qui dorment sur des livrets pendant que l'inflation les grignote.***

📝 Pour investir avec nous sur l'opportunité du trimestre : http://rrm.fdinvest-patrimoine.com 👾 Créer un compte crypto sur OKX - la plateforme la plus complète sur le Web3, avec le plus de fonctionnalités crypto et de services intégrés, tout en restant l'une des plus compétitives en frais et en liquidité, tout en ayant renforcé sa conformité en Europe via le cadre MiCA - https://www.okx.com/join/6971437 (lien avec bonus jusqu'à 250€ de bonus pour 1000€ déposés). --- 🎙️ Au programme de l'émission 216 avec l'abbé RAFFRAY : L'homme moderne a tout, la technologie, l'IA, les cryptos… Et pourtant quelque chose manque. Est-ce qu'en voulant tout optimiser, on n'est pas en train de fabriquer le vide qu'on prétend combler ? je suis avec l'abbé Matthieu Raffray pour parler modernité et innovation. 0:00 - L'homme moderne est-il en train de remplacer Dieu? 2:28 - Prométhée et le vol du feu 8:07 - Les nouvelles technologies et la volonté de puissance 11:13 - Conspiration contre toute forme de vie 17:01 - Débat sur le Bitcoin 30:02 - Qu'est-ce que vous croyez vrai et que tout le monde croit être faux? #abbéraffray #investissement #catholique --- Nous sommes gestionnaires de patrimoine et conseillers en investissement. Nous accompagnons les citoyens à investir autrement. Nous sommes persuadés que le modèle économique du passé ne se reproduira pas et qu'il faut aller vers de nouvelles dimensions : fin de l'abondance, technologie du savoir, modes d'organisation, modèle économique... C'est un réel combat politique, qui se gagne par l'argent, le nerf de la guerre. Nous proposons des produits et services performants dans l'économie réelle, en respectant nos critères d'investissements : innovations utiles, éthiques et durables ; de souveraineté économique, industrielle, monétaire, technologique, énergétique et alimentaire. Nous axons nos stratégies d'investissements sur trois axes : - l'économie réelle via le private equity (le capital-investissement), deeptech, medtech, greentech, winetech, saas... - les investissements alternatifs de terrain (ressources naturelles, métaux rares et critiques, énergie, eau, vin, numismatique, oeuvres d'Art, immobilier atypique...) - les innovations Web3 (cryptoactifs, DeFi, RWA, token sales, DePIN, DAO, DApp, NFT, GameFi) --- // RESSOURCES : 📚 Le livre bestseller IMMOBITCOIN (gratuit) : http://bit.ly/immobtc 📝 Pour investir avec nous sur l'opportunité du trimestre : http://rrm.fdinvest-patrimoine.com 📞 Pour fixer un appel téléphonique avec un membre de l'équipe : http://fd-rdv.fr // SUIS-NOUS 📷 Instagram : https://instagram.com/francoisjgdenis https://instagram.com/pic.podcast 💼 LinkedIn : https://www.linkedin.com/in/fdenis01 --- FD Invest – Société par actions simplifiés au capital social de 100 € - n°89888347500029 au RCS de Montpellier – 2 rue des pivoines 34070 Montpellier – http://fdinvest-patrimoine.com/. Enregistré à l'ORIAS sous le n°22001382 http://www.orias.fr/ en qualité de : Conseiller en investissement financier adhérent de la compagnie cif, association agréée auprès de l'Autorité des Marchés Financiers. FD Invest exerçant en marque commerciale sous le nom Riche à 30 ans. RC Pro auprès de MMA. - IMPORTANT: Risque de perte en capital ou de moins-value sur les investissements alternatifs. Faites vos recherches si vous n'êtes pas accompagné. Ce retour d'expérience ne constitue pas un conseil ou une recommandation. Un conseil est toujours au cas par cas.

Il y a des gérants qui veulent tout deviner à tout prix.Mais, Pascal Riégis ne fait pas partie de ceux-là.Chez ODDO BHF, il co-gère les mêmes fonds depuis plus de 20ans.Sa spécialité ?Dénicher les futurs champions parmi les petites et moyennesvaleurs européennes.***

À 21 ans, Maxence gagne 2 100 € par mois en alternance… et détient déjà 41 000 € de patrimoine — dont 17 000 € en cartes Pokémon. La moitié de sa fortune dort dans son armoire. Génie ou inconscient ? On a passé une journée chez lui pour tout analyser, et notre expert a rendu son verdict.***

Every SMS marketing platform is pushing something called RCS right now, telling you it's the future of texting your customers. And the upgrade is real - but the pitch is leaving out a few things worth knowing before you make any decisions. RCS, which stands for Rich Communication Services, isn't actually new technology. It was standardized back in 2007. The reason everyone is suddenly talking about it in 2026 is that Apple only added support for it in iOS 18, which came out in fall 2024. Once iPhone users were covered, rich messaging across both major platforms became possible for the first time - and that's what's driving all the noise. The difference between SMS and RCS is genuinely significant. Instead of a plain text from a string of random numbers, your customers see your actual brand name, logo, and a verified badge. Instead of compressed, blurry product images, they see high-res photos. Instead of a link, they get tappable buttons - Shop Now, Track Your Order - right inside the message thread. It's a real upgrade in how branded and trustworthy your texts look and feel. But there's an approval process, a waitlist with no guaranteed timeline, a country availability limitation, and a few things about how to measure performance that most platforms aren't mentioning. And none of it matters if your SMS foundation isn't solid first. In this episode I break down what RCS actually is, what it takes to get set up, what it genuinely does better than SMS, and my honest take on whether it's worth pursuing right now. ✨ In this episode, you'll learn: Why RCS isn't new - and what actually changed to make everyone talk about it now What the difference between an SMS and an RCS message actually looks and feels like as a consumer What the approval process involves and why the timeline is unpredictable Why RCS has an automatic SMS fallback - and why that matters for your reach Which 10 countries RCS is currently available in Why RCS delivery reporting is actually more reliable than SMS - and what that means for your data The trust and anti-phishing benefits that come with being a verified RCS sender Why click rate isn't the right metric to compare RCS and SMS performance How to think about RCS as a layer on top of SMS - not a replacement for it This isn't hype you should ignore. But it's not an emergency switch either. Get your fundamentals right first - and then RCS can be a genuinely good next layer. Work with Joy Joya: https://joyjoya.com

À 30 ans, il promène des touristes américains fortunés dans son van et investit ses pourboires pour viser l'indépendance financière. Analyse du patrimoine d'un guide-chauffeur qui a déjà un studio locatif autofinancé à Vincennes.***

Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep customers. In this episode, Seth joins Stephanie Postles to explain why CMO job descriptions are often fundamentally disconnected from business results—and why marketers must see themselves as commercial leaders, not merely brand leaders. They discuss the danger of optimizing for departmental metrics instead of business outcomes, why short-term pressure can destroy long-term growth, and what Seth learned from one of the biggest strategic mistakes of his career. They also explore why brands must become more humane in an AI-driven world, what separates the world's most influential CMOs, and why every decision a company makes either creates or destroys value. Seth Matlins is the founder of The Wisdomist Company, former Managing Director of the Forbes CMO Network, and host of Create or Destroy: Reimagining Marketing. Follow Seth: LinkedIn — Seth Matlins Listen to his new show: Create or Destroy: Reimagining Marketing (Vox Media + The Wisdomist Company) This episode brought to you by Attentive. Attentive helps brands personalize messages across SMS, email, RCS, and push - so every interaction feels relevant, not random. Not more marketing. Better marketing.  That's marketing made personal. That's Attentive.  To learn more visit attentive.com.   Chapters 0:00 The CMO Job Description Is Broken 2:30 Marketing Is a Commercial Strategy 4:19 How “Marketing Prefixes” Broke the Function 8:04 Why Your Team Is Punching Growth in the Face 13:20 David Droga: Complexity Is a Tax on Success 16:02 The Worst Work Seth Ever Did 20:21 “You Neither Give Nor Take Direction” 24:03 Stop Trying to Be Human. Be Humane. 29:23 What Separates the World's Most Influential CMOs 31:49 Why CEOs Struggle to Understand Marketing 34:03 Why Eric Schmidt Was Wrong About Marketing 35:43 Seth's 10 Rules of Marketing 40:09 Introducing Create or Destroy 45:52 Lightning Round: Harry Potter, Coca-Cola and More 49:40 Are Your Metrics Making You Play the Wrong Game? ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Que se passerait-il si, du jour au lendemain, tout le monde décidait que ce billet ne vaut plus 20 € ?***₿ Découvrez Bitcoin et les cryptomonnaies avec Finary : https://finary.com/fr/invest/crypto?utm_source=youtube&utm_campaign=monnaieparfaite&utm_content=description

À 25 ans, il mise sur les skins Counter-Strike et les cartes Pokémon pour atteindre le million. Analyse d'un patrimoine (très) diversifié, noté 92/100.***

Es gibt viel Neues im Staate Securistan. Sylvester und Christopher stürzen sich auf einige - nicht per "fair dice roll" ausgewählte - News. Ihr Steckenpferd, die PKI, kommt natürlich nicht zu kurz: Regeländerungen bei Letsencrypt und Globalsign bilden den Einstieg und einige sehr detaillierte Betrachtungen zum Vergleich von Zertifikatsnamen sorgen für Haareraufen bei den Hosts. Eher belustigt sind sie hingegen von der kreativen Idee eines neuen Shai-Hulud-Artigen Wurms. Dieser enthält als Kommentar eine AUfforderung zum Bombenbau - wohl, um LLM-basierte Malware-Scanner aus dem Tritt zu bringen. Außerdem gibt's in der Folge Fake-Emails in Microsofts M365 und Fake-Anruferkennung unter Android.

Vous avez plus de 500 000 € à placer ? (et vous êtes résident fiscal français ?)

RCS and DNS: The NAPTR Record https://isc.sans.edu/diary/RCS%20and%20DNS%3A%20The%20NAPTR%20Record/33124 OpenSSH 10.4 released https://seclists.org/oss-sec/2026/q3/62 Beyond Trust Advisory CVE-2026-40138 CVE-2026-40139 https://www.beyondtrust.com/trust-center/security-advisories/bt26-03 PolinRider: North Korea-Linked Supply Chain Campaign https://socket.dev/blog/polinrider-north-korea-linked-supply-chain-campaign-expands My Upcoming Classes https://www.sans.org/profiles/dr-johannes-ullrich

Un facteur de 37 ans gagne 1 850 € par mois et se découvre uneambition démesurée. Aujourd'hui, il a 177 000 € de patrimoine…et a tout misé sur une seule action.***

A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and author of the field guide on machine customers) explains why AEO is a trap, why "the more discoverable you are, the more interchangeable you are," and what the actual moat looks like in agentic commerce. Fresh off a trip to Alibaba, BYD, and Unitree Robotics in China, Katja walks through the five types of machine customers already in market, why Patagonia's Footprint Chronicles is the B2C playbook, why Walmart's AI procurement is the B2B playbook, and the one mindset shift every marketing leader needs to make this quarter.   What you'll learn • Why "AI agent" is too small a frame — and the 5 types of machine customers already buying today • Why AEO and machine-readability are table stakes, not strategy • The values-as-data play: how Patagonia and Walmart are already winning the agentic moat • Why you can't greenwash an AI agent (and what to do if your supply chain receipts aren't flattering) • The abundance-vs-efficiency mindset shift — and why stripping headcount for AI gains is corporate anorexia This episode is brought to you by Attentive. Attentive helps brands personalize messages across SMS, email, RCS, and push - so every interaction feels relevant, not random. Not more marketing. Better marketing.  That's marketing made personal. That's Attentive.  To learn more visit attentive.com.   ConnectKatja Forbes on LinkedIn The CX Evolutionist on Substack Marketing Trends   Chapters • 0:00 The customer isn't human anymore • 1:34 Inside Alibaba, BYD, and Unitree — what China is shipping today • 4:09 How robots get their brains (and start transacting) • 7:05 The 5 types of machine customers every marketer should know • 10:37 Alibaba's 120-million-order onboarding campaign • 13:33 Your car is reading your emotions — and about to buy on your behalf • 16:31 What the US can actually learn from China's stack • 23:12 "Marketing to robots is not a thing" — the AEO trap • 27:36 A bank just gave the world's first loan to an AI agent • 29:32 Why BJ Fogg's behavior model breaks for machine customers • 37:17 The decision-paralysis problem and the rise of values-as-data • 40:14 Patagonia's Footprint Chronicles: the brand moat playbook • 45:39 Walmart's Pactum: B2B values-as-data is already live • 54:51 Marketers need to start acting like scientists • 56:53 Abundance, not efficiency — the corporate anorexia trap ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Et si le vrai risque n'était pas d'échouer à atteindre votreobjectif financier… mais de réussir le mauvais ?***

Un capitaine pénitentiaire se réveille à 44 ans et réalise qu'il a 14 000 euros à son nom.Aujourd'hui, il repart d'une feuille blanche… avec son chat.***

With the surname “Kentish,” Nic carries his family's potato growing legacy. While it's one of pride, the journey has certainly not been easy.  After returning to the family farm in South Australia, he found himself confronting one of the biggest challenges many farming families face: how to build a profitable, sustainable business in an increasingly volatile industry. In this episode, Nic Kentish unpacks his lessons learned from decades in farming, including a difficult transition into organic potato production that ultimately left the business carrying significant debt. Nic speaks candidly about the financial and emotional pressure that comes with succession, the realities of running high-risk agricultural enterprises, and why understanding your gross margins matters just as much as understanding your soils. Now an educator with RCS's Grazing for Profit program, Nic explains why he believes agriculture must be viewed as a connected system: where soil health, profitability, relationships, livestock management, and technology are all intertwined. The conversation explores regenerative agriculture, biological farming, and why Nic prefers to focus less on labels and more on outcomes. Sarah and Nic discuss: Why “great technology” still has to solve real on-farm problems The lessons Nic learned from transitioning to organic farming Gross margins, debt, and the hidden pressures of succession Why soil health and profitability are deeply connected The role of observation and intuition alongside agtech Why family relationships are often the biggest risk, or strength, in farming businesses How farmers can build resilience in increasingly variable conditions     Useful Links: The Warble Podcast | RCS Change Agent: The maverick agronomist who changed grazing methods - ABC News Optiweigh Low Stress Stock Handling - Farmsafe Arden Andersen - Soil Learning Center Halter's $2 billion question, with founder Craig Piggott Regen Ag Series Australian Rural Leadership Foundation For more information and resources, visit our website.  The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness. [12:00:00] Sustainable farming has to be profitable. [00:23:00] Regen ag is about outcomes not labels. [00:37:00] Good tech supports farmer intuition

What happens when AI agents start talking to customers more often than humans do? In this episode, I'm joined by Robert Gerstmann, co-founder and Chief Evangelist at Sinch, to discuss what may be the biggest shift in business communications since SMS transformed how organizations connected with customers. As someone who helped build Sinch from a bootstrapped startup into a global communications platform serving enterprises worldwide, Robert offers a unique perspective on where customer engagement is heading next. Our conversation traces the evolution of business communications from the early days of SMS and feature phones to today's world of conversational AI, rich messaging, voice agents, and intelligent engagement platforms. Robert explains why communication networks are evolving from simple connectivity infrastructure into intelligent conversation platforms that support increasingly sophisticated customer interactions. We explore Sinch's prediction that AI agents could increase conversation volumes by three to five times across industries and discuss what that means for businesses that are already struggling with fragmented customer data, disconnected systems, and rising customer expectations. Robert shares why many organizations remain unprepared for the scale and complexity of AI-powered interactions and why getting the data foundation right is becoming a business priority. The conversation also examines the surprising resurgence of voice. While messaging has dominated much of the discussion of the digital customer experience in recent years, Robert explains why AI is giving voice a new purpose. As voice interactions become more natural, contextual, and responsive, organizations are beginning to see voice not as a legacy channel but as a vital part of delivering high-quality customer experiences. We also discuss the growing importance of trust, authentication, and verified communications in an era of deepfakes, spoofed identities, and synthetic content. Robert explains how technologies such as RCS and verified messaging are helping organizations build confidence while creating richer and more engaging customer experiences. Along the way, we explore why personalization at scale is becoming the new battleground for customer attention, why relevance now matters more than volume, and how businesses can avoid becoming digital noise in increasingly crowded inboxes. If you're interested in AI, customer experience, communications technology, or understanding how businesses will engage customers in the years ahead, this conversation offers valuable insights from someone helping shape the future of global communications. What role do you think AI-powered conversations will play in the future of customer engagement?

We're putting more and more trust into AI. Will it all blend into one app? Today, we're talking to Jacques Klick, Director of Market Strategy & Product Marketing at Sinch. We discuss why the app store era is quietly ending and what replaces it, how a 62% enterprise AI adoption rate is hiding a 74% rollback problem, and what RCS actually is and why it might be the most underutilized channel in marketing right now. All of this right here, right now, on the Modern CTO Podcast!  To learn more about Sinch, check out their website here. To read Sinch's full report on The AI Production Paradox, check it out here.

RCS is transforming what's possible in mobile messaging. In this episode of Innovation Unleashed, Listrak Chief Product Officer Deanna Ballew and Cheryl Sanders, VP of Mobile Strategy, discuss how RCS is helping brands move beyond traditional SMS and MMS with verified branding, rich media, interactive experiences, and deeper customer engagement. Drawing from Listrak's early RCS campaign experience, they share performance insights, emerging use cases, and practical guidance for marketers looking to test and scale RCS as part of their mobile strategy. In this episode: What RCS is and why adoption is accelerating How verified branding builds trust and improves engagement Early performance results from real-world RCS campaigns Conversational commerce and interactive shopping experiences Using RCS to collect first-party data and personalize messaging Best practices for launching your first RCS campaigns The future of mobile messaging and customer engagement

Retours sur Siri AI limité dans l'UE et Anthropic lance Claude Fable 5. Les agents IA selon Qualcomm et Microsoft, et plusieurs sujets de sécurité chez Meta, Google et Microsoft.  Me soutenir sur Patreon Me retrouver sur YouTube On discute ensemble sur Discord IA presque rien qui change C'est une fable et un mythe L'avenir à portée de mains avec de l'IA partout ! En attendant… Une drogue en remplace une autre. D'ailleurs, la suite de The social network arrive La sécurité nécessite toute la data Siri AI bridé par le DMA en Europe, c'est que le début  OK ? Les GAFAM remplacés par des mangues C'est ça la France… Macron sensible au contrôle parental Le chiffrement sur RCS, une exception française Le numérique et ses dangers Le FSD se rapproche encore Siri AI, Meta AI, même combat ? Participant Une émission préparée et présentée par Guillaume Vendé

“If your AI agent failed today, would you know before your customers do?” asks Sophie Cheng, Chief Marketing Officer at Sinch. In this Telecom Reseller podcast, Doug Green speaks with Cheng about Sinch's new research on what the company calls the “AI production paradox.” While many enterprises have moved beyond AI pilots, the bigger challenge is keeping AI agents reliable once they are live. Cheng says Sinch surveyed more than 2,500 global enterprise executives and found that 62% already have AI programs in production. But 74% also reported having to roll back a live AI agent because of operational reliability issues, including exposed data, hallucinations, tone-of-voice problems, auditability gaps and compliance concerns. The discussion focuses on why AI agents often perform well in controlled testing, but encounter problems when exposed to real customer interactions. Cheng says enterprises need stronger governance, clearer guardrails and communications infrastructure that can support secure, reliable, multichannel customer engagement. “More monitoring means more failures are detected,” Cheng says. “It does not mean more failures are created.” Cheng also explains why infrastructure is becoming central to enterprise AI strategy. If messages are not delivered, channels cannot be connected, or customer context cannot move across SMS, WhatsApp, RCS, voice and email, AI-powered customer engagement can break down before the model itself becomes the issue. For enterprises operating across markets, industries and regulatory environments, Cheng says Sinch helps provide the communications foundation needed to support scale, compliance and customer experience. Visit sinch.com.  

Apple and Google are finally bringing end-to-end encrypted RCS messaging to iPhone and Android chats. In this episode, Tom Eston and Kevin Tackett explain why that matters, why insecure SMS is not going away anytime soon, and why Signal is still the better choice for truly sensitive conversations. They also revisit the green bubble versus blue bubble debate, platform trust issues, and what everyday users should understand before assuming every text message is private. Special thanks to Guardsquare for sponsoring this episode! Guardsquare is the leader in mobile application security, with multi-layered protection for your Android and iOS apps. Learn more at Guardsquare.com. ** Links mentioned on the show ** Victory! End-to-End Encrypted RCS Comes to Apple and Android Chats https://www.eff.org/deeplinks/2026/05/victory-end-end-encrypted-rcs-comes-apple-and-android-chats ‘Blue Bubbles'—Apple Says iPhone Messaging Is Still ‘Best' https://www.forbes.com/sites/zakdoffman/2026/05/26/blue-bubbles-apple-says-iphone-messaging-is-still-best/ End-to-end encrypted RCS messaging begins rolling out today in beta https://www.apple.com/newsroom/2026/05/end-to-end-encrypted-rcs-messaging-begins-rolling-out-today-in-beta/ ** Watch this episode on YouTube ** ** Become a Shared Security Supporter ** Get exclusive access to bonus episodes, listen to new episodes before they are released, receive a monthly shout-out on the show, and get a discount code for 15% off merch at the Shared Security store. Become a supporter today by going to our YouTube channel's membership section: https://www.youtube.com/channel/UCg9CCDIYkDDqwEZ3UYaxjnA/join ** Thank you to our sponsors! ** SLNT Visit slnt.com to check out SLNT's amazing line of Faraday bags and other products built to protect your privacy. As a listener of this podcast you receive 10% off your order at checkout using discount code “sharedsecurity”. ** Subscribe and follow the podcast ** Subscribe on YouTube: https://www.youtube.com/c/SharedSecurityPodcast Follow us on Bluesky: https://bsky.app/profile/sharedsecurity.bsky.social Follow us on Mastodon: https://infosec.exchange/@sharedsecurity Join us on Reddit: https://www.reddit.com/r/SharedSecurityShow/ Visit our website: https://sharedsecurity.net Subscribe on your favorite podcast app: https://sharedsecurity.net/subscribe Sign-up for our email newsletter to receive updates about the podcast, contest announcements, and special offers from our sponsors: https://shared-security.beehiiv.com/subscribe Leave us a rating and review: https://ratethispodcast.com/sharedsecurity Contact us: https://sharedsecurity.net/contact The post Apple Finally Fixes One of Texting’s Biggest Security Problems appeared first on Shared Security Podcast.

Ep 284 BBEdit 16 Searches for Text in Images, Adds Shortcuts Actions, and More JSON: 25 years Google Chrome Is Silently Downloading a 4GB AI Model! Here's the FIX! His entire Google account got permanently banned. Not just Drive. Gmail. YouTube. Every single service. Jabučnjak - David Pogue: Da mogu promijeniti povijest, izliječio bih Stevea Jobsa | Interview OS 26.5 Adds Encrypted RCS Messaging, Fixes Bugs Apple unveils new accessibility features, and updates with Apple Intelligence Recognition - Community - Apple Developer Apple Design Awards - 2026 finalists The App Store stopped over $2.2 billion in fraudulent transactions in 2025 Radu Dutzan: f u c k A p p l e ‘ s A p p R e v i e w -- This Is The Best Local Model Runner For Apple Silicon (oMLX) Indexing a year of video locally on a 5-year-old M1 Max with Gemma 4 31B AI didn't kill your junior pipeline. You did. | Andrew Murphy Turn on a Mac mini, Mac Studio, or iMac without pressing its power button - Apple Support No, Bambu Lab. You're Not Apple. You're MUCH Worse. Apple has open-sourced corecrypto, the foundational cryptographic library in Apple operating systems Apple in the Enterprise: A 2026 report card How did Apple make this work?? Zahvalnice Snimano 29.5.2026. Uvodna muzika by Vladimir Tošić, stari sajt je ovde. Logotip by Aleksandra Ilić. Artwork epizode by Saša Montiljo, njegov kutak na Devianartu

Most brands underestimate how much personalized retention strategies can transform their growth — Zach Fromson, Co-Founder at Lilo Social, uncovers the overlooked levers brands must pull now to supercharge customer lifetime value and build a sustainable business.In this eye-opening episode, Zach, a top Klaviyo Elite partner and co-founder of the full-funnel agency Lilo Social, reveals how brands are leaving money on the table by sticking with linear, one-size-fits-all retention approaches. Instead, he dives into the nuanced science of journey mapping, channel-specific insights, and the strategic use of data — showing exactly how to craft experiences that foster loyalty, increase LTV, and outsmart rising CACs.You'll discover the real reasons most brands aren't fully leveraging their retention potential — from capacity gaps to a lack of education around journey mapping and automation. Zach shares concrete frameworks for understanding customer behavior across subscription, durable, and one-time purchase spaces, and how to build customized, context-driven workflows that move beyond generic promos. Learn how to measure success through metrics like time to repurchase, AOV, and cohort analysis, proving that a granular, tailored approach isn't just smart — it's essential in today's competitive landscape.We also break down emerging channels like SMS and innovative tools such as Google's RCS — and how early adoption can give you a crucial edge before saturation. Zach reveals how the most forward-thinking brands are integrating these new modalities to deepen engagement, gather richer data, and create immersive shopping experiences. Plus, get his take on the broad impact of AI on agency workflows and how to future-proof your team.If you're a founder, marketer, or e-commerce owner tired of playing it safe with generic strategies, this episode is your blueprint to unlocking exponential growth through smarter retention. Don't be the brand left behind in the noise; adapt, innovate, and thrive — Zach shows you exactly how.Want to learn how to make your retention efforts more personalized, simple, and surprisingly effective? This episode is your first step toward conversion mastery. Reach out to Zach at LiloSocial.com or connect on LinkedIn — your next big move starts here.

This week on Marketing O'Clock: GML's announced updates are bringing about different opinions from voices in the marketing world. Plus, the second Google core update of 2026 is rolling out.Visit us at - https://marketingoclock.com/

Is your Apple Watch doing all it can for you? Explore how advanced features like multi-watch setups, app grids versus lists, and watch-based security tools can seriously level up your experience. Apple Watch independence, multiple watches per iPhone, and family setup Pros and cons of owning and using two Apple Watches Apple Watch as fashion item versus functional device Passing down and reusing Apple Watches in families Managing Apple Watch apps, notifications, and widgets for a personalized experience Apple Watch Mirroring on iPhone and accessibility features Using Apple Watch to find your iPhone (and vice versa) Apple Watch for unlocking Macs, authenticating purchases, and identity confirmation Running Apple Watch solo, even without cellular—music, workouts, and safety News: End-to-end encrypted RCS messaging arrives via carrier support in iOS update Shortcuts Corner: Exporting Apple Health data (weight) to CSV App Caps: MagSafe wallets with Find My and pop socket support Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord. Sponsors: outsystems.com/twit joindeleteme.com/twit promo code TWIT

Is your Apple Watch doing all it can for you? Explore how advanced features like multi-watch setups, app grids versus lists, and watch-based security tools can seriously level up your experience. Apple Watch independence, multiple watches per iPhone, and family setup Pros and cons of owning and using two Apple Watches Apple Watch as fashion item versus functional device Passing down and reusing Apple Watches in families Managing Apple Watch apps, notifications, and widgets for a personalized experience Apple Watch Mirroring on iPhone and accessibility features Using Apple Watch to find your iPhone (and vice versa) Apple Watch for unlocking Macs, authenticating purchases, and identity confirmation Running Apple Watch solo, even without cellular—music, workouts, and safety News: End-to-end encrypted RCS messaging arrives via carrier support in iOS update Shortcuts Corner: Exporting Apple Health data (weight) to CSV App Caps: MagSafe wallets with Find My and pop socket support Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord. Sponsors: outsystems.com/twit joindeleteme.com/twit promo code TWIT

Is your Apple Watch doing all it can for you? Explore how advanced features like multi-watch setups, app grids versus lists, and watch-based security tools can seriously level up your experience. Apple Watch independence, multiple watches per iPhone, and family setup Pros and cons of owning and using two Apple Watches Apple Watch as fashion item versus functional device Passing down and reusing Apple Watches in families Managing Apple Watch apps, notifications, and widgets for a personalized experience Apple Watch Mirroring on iPhone and accessibility features Using Apple Watch to find your iPhone (and vice versa) Apple Watch for unlocking Macs, authenticating purchases, and identity confirmation Running Apple Watch solo, even without cellular—music, workouts, and safety News: End-to-end encrypted RCS messaging arrives via carrier support in iOS update Shortcuts Corner: Exporting Apple Health data (weight) to CSV App Caps: MagSafe wallets with Find My and pop socket support Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord. Sponsors: outsystems.com/twit joindeleteme.com/twit promo code TWIT

Is your Apple Watch doing all it can for you? Explore how advanced features like multi-watch setups, app grids versus lists, and watch-based security tools can seriously level up your experience. Apple Watch independence, multiple watches per iPhone, and family setup Pros and cons of owning and using two Apple Watches Apple Watch as fashion item versus functional device Passing down and reusing Apple Watches in families Managing Apple Watch apps, notifications, and widgets for a personalized experience Apple Watch Mirroring on iPhone and accessibility features Using Apple Watch to find your iPhone (and vice versa) Apple Watch for unlocking Macs, authenticating purchases, and identity confirmation Running Apple Watch solo, even without cellular—music, workouts, and safety News: End-to-end encrypted RCS messaging arrives via carrier support in iOS update Shortcuts Corner: Exporting Apple Health data (weight) to CSV App Caps: MagSafe wallets with Find My and pop socket support Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord. Sponsors: outsystems.com/twit joindeleteme.com/twit promo code TWIT

Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive runs SMS, email, push, and RCS for thousands of consumer brands — a category where the temptation to automate everything is maximum. But Keri's strongest customer-loyalty moment last year wasn't an AI agent. It was a single text from a real human after a graduation dress arrived without its matching belt. 'I will buy a million more things from them.' This episode is the rubric: where AI is unlocking near-100% revenue lifts, where iOS 26 just quietly killed 80% of your text marketing, and the customer moment no agent count can replace. What you'll learn • Why brands using AI hands-off-the-wheel are seeing near 100% revenue lift — and the two customers proving it • How iOS 26 broke text marketing for 80%+ of devices, and the 2Tap opt-in fix most brands don't know about • The personalization rubric that gets 91% of consumers to say yes • The metric CFOs are asking marketing leaders about right now instead of CAC • The one customer moment that no AI agent can replicate — and why it's the only outcome that matters Connect Keri McGhee on LinkedIn Attentive Chapters 0:00 Stop Selling AI, Start Proving Outcomes 1:16 What Changed in AI Marketing This Year 2:03 Why 90% of CMOs Experiment, But Few Scale 5:29 Why Attentive Doesn't Lead With “AI” Anymore 6:32 Channel Affinity: Fewer Messages, Better Revenue 8:06 100% Revenue Lift 10:55 Identity AI and the Send-Time Unlock 12:34 The Best Practice Killing Your Deliverability 14:16 iOS 26 and the New Rules for Text Marketing 15:26 Why 2Tap Matters for SMS Consent 17:41 LLM Discovery, GEO, and the New Search Funnel 21:23 Why Consumers Distrust AI But Use It to Shop 24:22 The Tuckernuck Story: When AI Still Feels Personal 28:27 Why CMOs Have to Get Their Hands Dirty 32:14 The KPI Replacing CAC 34:21 Why Martech Is Consolidating Again 36:31 How to Spot Real AI vs. Rebranded AI 38:00 Stop Counting Agents. Measure the Experience. 43:10 The Skill AI Can Quietly Take From You 44:24 How Brands Should Prep for BFCM 46:38 Lightning Round: Trends, Skills, and Frameworks ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There was no sign of the improved Apple Intelligence in this week's launch of iOS 26.5, which must've been a relief to Google as it talked up its apparently new but seemingly very familiar AI features in Android. Contact your hosts:@williamgallagher_ on Threads@WGallagher on TwitterWilliam's 58keys on YouTubeWilliam Gallagher on emailWes on BlueskyWes Hilliard on emailWes's blog HillitechSponsored by:CleanMyMac by MacPaw: Get Tidy Today! Try 7 days free and use  code APPLEINSIDER20 for 20% off at clnmy.com/APPLEINSIDERClaude by Anthropic: Check out Claude and Claude Pro at Claude.ai/appleinsiderScribe: book a personalized enterprise demo of this documentation workflow AI by visiting Scribe.how/APPLEINSIDERLinks from the Show:No signs of upgraded Apple Intelligence as iOS 26.5 arrives for all usersLarge-scale testing of encrypted RCS texting starts in iOS 26.5How to save on annual Apple App Store subscriptions, with a catchRCS & encryption haven't fixed the green bubble problemiOS 26 review one year later: Liquid Glass complaints hide the real problemiPhone & Android interoperability enhancements highlighted at Google I/O preshowSafari 27 will use AI to automatically group your browser tabsLiquid Glass won't get killed in macOS 27, expect a tune-up insteadEasy to predict changes rumored for iOS 27 apps like a customizable CameraIntel Inside and out: Apple's 40-year relationshipIndigo for Bluesky & MastodonSupport the show:Support the show on Patreon or Apple Podcasts to get ad-free episodes every week, access to our private Discord channel, and early release of the show! We would also appreciate a 5-star rating and review in Apple PodcastsMore AppleInsider podcastsTune in to our HomeKit Insider podcast covering the latest news, products, apps and everything HomeKit related. Subscribe in Apple Podcasts, Overcast, or just search for HomeKit Insider wherever you get your podcasts.Subscribe and listen to our AppleInsider Daily podcast for the latest Apple news Monday through Friday. You can find it on Apple Podcasts, Overcast, or anywhere you listen to podcasts.Those interested in sponsoring the show can reach out to us at: advertising@appleinsider.com ★ Support this podcast on Patreon ★

Benjamin and Chance discuss changes to the Apple education store, the cool new Apple Developer icon, rumors about some design changes for iOS 27 and macOS 27, and whether we can think of anything compelling AirPods with cameras could be used for.  And in Happy Hour Plus, we discuss the state of iOS keyboard autocorrect and dictation accuracy.. Subscribe at 9to5mac.com/join. Sponsored by Copilot Money: Get two months free with code 9TO5MAC at copilot.money/9to5mac. Sponsored by Framer: The only free design tool that brings your ideas to the web. Visit framer.com/happyhour for 30% off a Framer Pro annual plan. Sponsored by Quince: Refresh your wardrobe with Quince. Visit quince.com/happyhour for free shipping on your order and 365-day returns. Hosts Chance Miller @ChanceHMiller on Twitter @ChanceHMiller on Instagram @ChanceHMiller on Threads Benjamin Mayo @bzamayo on Twitter @bzamayo@mastodon.social @bzamayo on Threads Subscribe, Rate, and Review Apple Podcasts Overcast Spotify 9to5Mac Happy Hour Plus Subscribe to 9to5Mac Happy Hour Plus! Support Benjamin and Chance directly with Happy Hour Plus! 9to5Mac Happy Hour Plus includes:  Ad-free versions of every episode  Pre- and post-show content Bonus episodes Join for $5 per month or $50 a year at 9to5mac.com/join.  Feedback Submit #Ask9to5Mac questions on Twitter, Mastodon, or Threads Email us feedback and questions to happyhour@9to5mac.com Links Apple Developer app gains Liquid Glass design and WWDC 2026 iMessage stickers Apple now requires verification for Education Store, adds Apple Watch with discounts iOS 26.5 adds end-to-end encryption for RCS messaging, rolling out now iOS 26.5 now available: Here are all the new iPhone features Apple hits milestone in development of AirPods with cameras: report Report: macOS 27 to feature UI tweaks to address some Tahoe design complaints Apple Plans Customizable iPhone Camera App, Siri Overhaul: iOS 27 - Bloomberg iOS 27's upgraded Camera app will be ‘fully customizable,' per report iOS 27 to make key design changes to ‘streamline' Liquid Glass: report iOS 27's ‘completely rebuilt' Siri will include a new system-wide search gesture: report Gemini Intelligence brings gen UI, Gboard 'Rambler' to Android Gemini Intelligence brings proactive AI to Android

iOS 26.5 raises the bar with end-to-end encrypted RCS messaging and bakes in a slew of security upgrades that could change how you think about your texts and device safety. Find out what's improved on your iPhone! iOS 26.5 and iPadOS 26.5 security fixes and privacy updates End-to-end encrypted RCS messaging finally arrives on iOS New customizable Pride Lumina wallpapers debut for Pride Month Reminders app snooze options now display specific times Apple Maps adds suggested places based on popularity and search history New annual subscription option with monthly payments for apps Chatbot voice assistant support comes to CarPlay with tighter safeguards Magic Keyboard, Mouse, and Trackpad get plug-and-pair feature on iPadOS EU users get expanded third-party wearable features, AirPods-style pairing Few major changes expected as Apple shifts focus to WWDC and Siri upgrade News: Apple Developer app adds WWDC stickers — Clarus the dogcow walks App Caps: Anker's clamp-on power hub and Dog Vision camera app picks Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord. Sponsor: shopify.com/ios

iOS 26.5 raises the bar with end-to-end encrypted RCS messaging and bakes in a slew of security upgrades that could change how you think about your texts and device safety. Find out what's improved on your iPhone! iOS 26.5 and iPadOS 26.5 security fixes and privacy updates End-to-end encrypted RCS messaging finally arrives on iOS New customizable Pride Lumina wallpapers debut for Pride Month Reminders app snooze options now display specific times Apple Maps adds suggested places based on popularity and search history New annual subscription option with monthly payments for apps Chatbot voice assistant support comes to CarPlay with tighter safeguards Magic Keyboard, Mouse, and Trackpad get plug-and-pair feature on iPadOS EU users get expanded third-party wearable features, AirPods-style pairing Few major changes expected as Apple shifts focus to WWDC and Siri upgrade News: Apple Developer app adds WWDC stickers — Clarus the dogcow walks App Caps: Anker's clamp-on power hub and Dog Vision camera app picks Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord. Sponsor: shopify.com/ios

iOS 26.5 raises the bar with end-to-end encrypted RCS messaging and bakes in a slew of security upgrades that could change how you think about your texts and device safety. Find out what's improved on your iPhone! iOS 26.5 and iPadOS 26.5 security fixes and privacy updates End-to-end encrypted RCS messaging finally arrives on iOS New customizable Pride Lumina wallpapers debut for Pride Month Reminders app snooze options now display specific times Apple Maps adds suggested places based on popularity and search history New annual subscription option with monthly payments for apps Chatbot voice assistant support comes to CarPlay with tighter safeguards Magic Keyboard, Mouse, and Trackpad get plug-and-pair feature on iPadOS EU users get expanded third-party wearable features, AirPods-style pairing Few major changes expected as Apple shifts focus to WWDC and Siri upgrade News: Apple Developer app adds WWDC stickers — Clarus the dogcow walks App Caps: Anker's clamp-on power hub and Dog Vision camera app picks Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord. Sponsor: shopify.com/ios

iOS 26.5 raises the bar with end-to-end encrypted RCS messaging and bakes in a slew of security upgrades that could change how you think about your texts and device safety. Find out what's improved on your iPhone! • iOS 26.5 and iPadOS 26.5 security fixes and privacy updates • End-to-end encrypted RCS messaging finally arrives on iOS • New customizable Pride Lumina wallpapers debut for Pride Month • Reminders app snooze options now display specific times • Apple Maps adds suggested places based on popularity and search history • New annual subscription option with monthly payments for apps • Chatbot voice assistant support comes to CarPlay with tighter safeguards • Magic Keyboard, Mouse, and Trackpad get plug-and-pair feature on iPadOS • EU users get expanded third-party wearable features, AirPods-style pairing • Few major changes expected as Apple shifts focus to WWDC and Siri upgrade • News: Apple Developer app adds WWDC stickers — Clarus the dogcow walks • App Caps: Anker's clamp-on power hub and Dog Vision camera app picks Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord. Sponsor: shopify.com/ios

Apple Patches Everything https://isc.sans.edu/diary/Apple%20Patches%20Everything/32976 End-to-End Encrypted RCS Messages https://www.apple.com/newsroom/2026/05/end-to-end-encrypted-rcs-messaging-begins-rolling-out-today-in-beta/ Why we use CAPTCHAs https://isc.sans.edu/diary/Why%20we%20use%20CAPTCHAs/32974 Checkmarx Jenkins AST plugin compromise https://checkmarx.com/blog/ongoing-security-updates/

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple's Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Bitwarden: Make your life easier with Bitwarden, featuring a secure, open source password manager with end-to-end encryption and seamless autofill across all your devices. New episodes of 9to5Mac Daily are recorded every weekday. Subscribe to our podcast in Apple Podcast or your favorite podcast player to guarantee new episodes are delivered as soon as they're available. Stories discussed in this episode: Apple releases iOS 26.5 with 3 key features including new wallpapers for your iPhone iOS 26.5 adds end-to-end encryption for RCS messaging, rolling out now Wireless carrier support and features for iPhone in the United States and Canada - Apple Support macOS 26.5 now available, here's everything new macOS 26.5's new setting might solve Mac mini power button complaints visionOS 27 will bring these new Vision Pro upgrades: report Listen & Subscribe: Apple Podcasts Overcast RSS Spotify TuneIn Google Podcasts Subscribe to support Chance directly with 9to5Mac Daily Plus and unlock: Ad-free versions of every episode Bonus content Catch up on 9to5Mac Daily episodes! Share your thoughts! Drop us a line at happyhour@9to5mac.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show.

- Counterpoint: iPhone 17 Line Topped Q1 Smartphone Sales - Apple Seeds blankOS 26.5 Release Candidates to Developers - iOS 26.5 RC Brings E2EE to RCS in Messages (Sort of) - iOS 26.6 RC Paves Way for Third-Party Peripheral Functionality in EU - iOS 26.5 RC Lists Sideloading Support for Brazil - Evercore: App Store Revenue Growth Slowed by Gaming Contraction - Apple Asks SCOTUS for Stay in Lower Court Proceeding with Epic Games - Apple Intros Pride Collection for 2026 - Sponsored by OneSkin: Get 15% off OneSkin with the code MACOSKEN at oneskin.co/MACOSKEN #oneskinpod #sponsored - Sponsored by NordLayer: Get an exclusive offer - up to 22% off NordLayer yearly plans plus 10% on top with coupon code: macosken-10-NORDLAYER at nordlayer.com/macosken - Catch Ken on Mastodon - @macosken@mastodon.social - Send Ken an email: info@macosken.com - Chat with us on Patreon for as little as $1 a month. Support the show at Patreon.com/macosken