Podcast appearances and mentions of carol meyers

This week on the show, we're examining the most Beautifully Jewish object of all time: the Torah. In celebration of Shavuot, Beautifully Jewish hosts Stephanie Butnick and Tanya Singer explore creative, unexpected ways of connecting with the Torah.  Israeli journalist Sivan Rahav-Meir, host of the Tablet podcast Sivan Says: Taking the Torah Personally, shares how she found her way into the Torah, and the daily wisdom it offers her.    Dr. Carol Meyers of Duke University, who as Stephanie's professor inspired her love of Jewish stories, explains why it's so important to examine women's lives, in the Bible and beyond.  Lili Shain tells us about Torah Stitch by Stitch, a project started by the late artist Temma Gentles, in which people around the world cross-stitched panels featuring every verse in the Torah. If you're as excited by Torah Stitch by Stitch as we are, you're in luck: We're going to be hosting a Beautifully Jewish stitch-along where we'll all learn to cross stitch together. We'll be stitching meaningful verses selected for us by Lili Shain herself. Join us at tabletm.ag/beautiful to become a member and get access to the pattern and instructional videos (you don't need any experience in cross stitching, we promise!).  Daniella Rabbani and Zalmen Mlotek perform “Der Eybershter Iz Der Mekhutn,” or “The Almighty Is The Bride's Father,” a Yiddish song about the relationship between the Jews, the Torah, and the divine. You can read the English translation here.  We're keeping the Shavuot learning going: Join us Tuesday, June 11 from 9 p.m. to midnight for a special event featuring Liel Leibovitz, Tablet critic-at-large Marco Roth, and special guests reading and moderating a discussion of modernist literature in the upstairs lounge of The Russian Samovar at 256 West 52nd Street in Manhattan. In the spirit of Shavuot, expect riffing on passages by Marcel Proust, James Joyce, and Virginia Woolf, as well as from the Torah. Register here. Learn more about becoming a Tablet member at tabletm.ag/uomember. Find out about our upcoming events at tabletmag.com/unorthodoxlive Write to us at unorthodox@tabletmag.com, or leave a voicemail on our listener line: (914) 570-4869.  Unorthodox is produced by Tablet Studios. Check out all of our podcasts at tabletmag.com/podcasts. SPONSORS: Brandeis University offers an online master's certificate in Jewish Professional Leadership, training creative and compassionate Jewish leaders on a flexible schedule. Learn more at brandeis.edu/hornstein. Emanu-El Downtown's Religious School Lab opens this fall in Manhattan for kids in kindergarten through sixth grade, offering a welcoming community, pick-up from local schools, and one-to-one virtual Hebrew instruction. Visit EmanuelDowntown.org for more. Since October 7, Meir Panim has provided over 2.5 million meals, essential items, and care packages to IDF soldiers and displaced families, as well as organizing events and daily support for thousands. Donate at meirpanim.org/unorthodox.  ChaiFlicks, the Jewish streaming platform, presents Kafka, its newest exclusive drama series on the life of legendary author Franz Kafka. Starring Joel Basman, David Kross, and Christian Friedel, the show uncovers the mysteries, scandals, romances, and imagination of the author behind masterpieces like The Metamorphosis. Visit ChaiFlicks.com and use code KAFKAPOD at checkout for 50% off new subscriptions and a 7-day free trial.

Every Passover, Jewish families gather to recount the miraculous story of Moses leading the Hebrews out of captivity in Egypt. But how much of this age-old tale is true? Helen and Dave welcome Carol Meyers back to the podcast to talk about the limits of Exodus archeology and to put forward some intriguing theories about the historical origins of the Ancient Israelites. For even more from Carol about the Exodus and Moses, check out this terrific interview she did with PBS NOVA and her book Exodus (New Cambridge Bible Commentary). SUPPORT BIBLICAL TIME MACHINE!If you enjoy the podcast, please show your support through the Time Travelers Club, our Patreon. We love making the show, but since we don't run ads we rely on listener contributions to cover our costs. Please help us continue to showcase high-quality biblical scholarship with a $5/month subscription. (Think of it as $1.25 an episode!) GET YOUR BIBLICAL TIME MACHINE MUGThe Biblical Time Machine Store  is open! Check out our 4-part audio study guide called "The Gospel of Mark as an Ancient Biography." Or get yourself a handsome Biblical Time Machine mug or a cool sticker for your water bottle. Support the showJoin the Time Travelers Club!Join our Patreon to support the podcast and get special perks like bonus content and direct messaging with the hosts. Learn more and subscribe at the Time Travelers Club. Theme music written and performed by Dave Roos

Welcome to Episode 173 of The Thinklings Podcast! In this episode, we start by sipping great coffee in some awesome coffee mugs. Thinkling Stearns walks us through a recent Electronic Ink work he has written (others call these sorts of writings "blogs"). Also introductory, we interact with a listener email regarding "learning your rules." Thinkling Stearns also kicks off Books & Business in this episode, discussing This Momentary Marriage by John Piper. Thinkling Carter discusses finally finishing The Intellectual Life by A. G. Sertillanges (after a quick mention of Perelandra), and Thinkling Little rounds out B&B discussing Rediscovering Eve by Carol Meyers and a few commentaries on the book of Numbers! The main content of the episode features a recent Electronic Ink of Thinkling Stearns that draws its inspiration from Hebrews 11. We all have "the Cloud" of witnesses to encourage us in our walk of faith, and we also each have a "Crowd" walking the Christian road with us here on earth. We hope you enjoy thinking through these ideas in conjunction with Hebrews 11! Thanks for listening! Key Ideas in Episode 173 - The Cloud & the Crowd Books Coffee BrickHouse Coffee Co. Porch Light Coffeehouse Books & Business (4:55) This Momentary Marriage by John Piper The Intellectual Life by A.G. Sertillanges Rediscovering Eve by Carol Meyers Commentaries on the book of Numbers: Numbers - New American Commentary by Dennis R. Cole The Book of Numbers - New International Commentary of the OT by Timothy R. Ashley Numbers - Wycliffe Exegetical Commentary by R. K. Harrison Main Content (18:13) More information and resources from Thinkling Stearns can be found at andystearns.net.

In this episode of "The Goats of Growth," I had the pleasure of chatting with Carol Meyers, a seasoned go-to-market executive, about the ins and outs of serving on a company's board. We covered everything from snagging a board seat to the impact and responsibilities of board members, touching on the time commitment involved. Carol shared some fascinating experiences, including insights into crisis management and the dynamics of board interactions. We also dived into the path to board membership for different C-level executives and unraveled the distinctions between a board of directors and advisors. A must listen and let us know your key takeaways.    Carol Meyers Linkedin Profile   Getting the First Board Member Seat (00:02:00) Carol Meyers shares her experience of getting her first board member seat and the value of being a potential customer. Purpose of Asking Questions (00:04:36) Carol Meyers explains the reasons for asking questions during board meetings, including seeking clarification, provoking different viewpoints, and ensuring good governance. Measuring Value as a Board Member (00:07:22) Carol Meyers discusses how she gauges her impact as a board member and the indicators of adding value, such as team and CEO appreciation and the implementation of ideas. Time Commitment as a Board Member (00:09:58) Carol Meyers outlines the varied time commitments for board members, including meetings with company leaders, preparation for board meetings, and the flexibility required for unexpected events. Weekly Meetings with CEO (00:12:24) Carol Meyers describes her weekly meetings with a CEO, emphasizing the evolving nature of discussions and the role of collaboration and support for the CEO. Challenges Faced as a Board Member (00:13:42) Carol Meyers highlights potential challenges faced by board members, including crises, mergers, and leadership transitions, and the need for proactive and flexible responses. Dynamics Between Board Members (00:16:08) Carol Meyers discusses the dynamics between board members, particularly in venture-backed companies, emphasizing the importance of prioritizing shareholder interests over personal agendas. OpenAI and Sam Altman Board Situation (00:19:12) Jay asks Carol Meyers about the board situation with OpenAI and Sam Altman, seeking her opinion and explanation of what went wrong. The unique situation (00:19:30) Discussion about a unique situation where a nonprofit board transitioned into a for-profit business, causing misalignment and poor handling. Career path to the board (00:21:18) Advice for C-level executives on how to position themselves for a board seat, emphasizing personal responsibility, learning, and networking. Importance of P&L responsibility (00:23:20) The significance of profit and loss responsibility for board members, and its relevance in board discussions and decision-making. Transition to board roles (00:27:12) Advice for executives without a clear path to board seats, focusing on learning and broadening expertise to become valuable board members. Board of directors vs. advisors (00:29:41) Differentiating between the roles of board of directors and advisors, including responsibilities and compensation. Motivation and goals (00:33:14) Discussion on personal motivation and a big goal, with a focus on achievement and a light-hearted goal of improving at golf. Learning preferences and sleep habits (00:35:34) Carol's preferred way of learning and staying sharp, and her transition to getting eight hours of sleep per night. Leisure activities and favorite character (00:37:29) Carol's diverse leisure activities, including golf, boating, and traveling, and her admiration for Audrey Hepburn as a favorite character. Introduction to Inflection (00:40:09) Introduction and discussion about the app "Inflection" and its features. Using LinkedIn (00:42:10) The use of LinkedIn as the preferred platform for communication and networking.

In this episode we spoke with Brittany Hodak (author of Creating Superfans), Nate Henderson (CEO of BILT Intelligent Instructions), Carol Meyers (Partner at Glasswing Ventures) and Andy Cockburn (CEO and Co Founder of Mention Me).  Our expert panel discussed their top CX highlights from 2023 as well as the biggest challenges and lessons they'd encountered over the last 12 months. We then shifted our focus to 2024, where we discussed the key CX trends to be aware of next year and how to turn customer advocacy into a core marketing strategy.

Find us on Twitter @BloodyBiblePod, on Facebook @TheBloodyBiblePodcast, and on Instagram @bloodybiblepodcast. You can also email the podcast at BloodyBiblePodcast@gmail.com.The Bloody Bible podcast is produced by Caroline Blyth, Emily Colgan and Richard BonifantEpisodes are recorded and edited by Richard BonifantOur podcast music is ‘Stalker' by Alexis Ortiz Sofield, courtesy of Pixabay music https://pixabay.com/music/search/stalker/ Our podcast art was created by Sarah Lea Westhttps://www.instagram.com/sarahleawest.art/?fbclid=IwAR0F4i-R7JpRePmm8PmGta_OkOCWa-kMjR3QGSSeOKi6SWNrCk3rA5VuIZk Resources for this episodeGenesis 2–4 https://www.biblegateway.com/passage/?search=Genesis+2-4&version=NRSVUE Latin Vulgate, Genesis 3 https://vulgate.org/ot/genesis_3.htm Female Criminals podcast, “Symbionese Liberation Army – Patricia Hearst” Parts 1 and 2. https://open.spotify.com/episode/0mBE73rFKCCUTHUXkjbNs7; https://open.spotify.com/episode/57mDf4lY6b6hyf6vT5MauPFBI History, “Patty Hearst.” https://www.fbi.gov/history/famous-cases/patty-hearstWilda Gafney, Womanist Midrash: A Reintroduction to the Women of the Torah and the Throne. Westminster John Knox Press, 2017.Carol Meyers, Rediscovering Eve: Ancient Israelite Women in Context. OUP, 2012.Julie Faith Parker, “Blaming Eve Alone: Translation, Omission, and Implications of ‘mh in Genesis 3:6b.” Journal of Biblical Literature 132, no. 4 (2013), pp. 729-47.Sara Parks, “Because of Her We All Die: Eve in Early Jewish and Early Christian Reception.” In The Routledge Companion to Eve, ed. Caroline Blyth and Emily Colgan, 40–59. Routledge, 2023."Patty's Twisted Journey". Time. September 29, 1975. https://archive.ph/20120913011414/http://www.time.com/time/magazine/printout/0,8816,913456,00.html#selection-111.185-111.618 Tertullian, On the Apparel of Women. https://www.newadvent.org/fathers/0402.htm Phyllis Trible, God and the Rhetoric of Sexuality. Fortress Press, 1986.Support ServicesShine (NZ) - https://www.2shine.org.nz/ Family Violence - It's Not Okay (NZ) - https://www.areyouok.org.nz/ National Domestic Violence Hotline (USA) - https://www.thehotline.org/ Women's Aid (UK) - https://www.womensaid.org.uk/ 1800 Respect (Australia) https://www.1800respect.org.au/ Annuity.org – financial abuse resource https://www.annuity.org/financial-literacy/financial-abuse/

Carol Meyers, board chair of Crunchr and Go-to-Market advisor, joins Ryan to talk about her experiences with Win-Loss analysis over her accomplished career. They touch on how to use Win-Loss data to inform when you have a real competitor, how to present Win-Loss at a board meeting and how AI will affect the business landscape for Sales and Marketing.Key Moments00:01 - Introduction00:59 - The importance of Win-Loss analysis04:35 - Win-Loss programs vs. Win-Loss projects06:57 - When to go after a competitor09:01 - Other sources of data to use with Win-Loss10:40 - Do companies understand the importance of competitive intelligence?14:01 - Taking action on Win-Loss insights after board meetings17:10 - What it takes to run a Win-Loss program20:30 - How AI will affect business and competition23:10 - How AI will change Sales and Marketing27:20 - How to start a Win-Loss programLearn more about how win-loss and competitive enablement work together:https://klue.com/win-lossCheck out the Compete Network to find the industry's best competitive content all in one place: https://thecompetenetwork.com/Sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content: https://klue.com/newsletter

In this episode we spoke with Carol Meyers, an experienced CMO and now venture partner at Glasswing Ventures. Carol discussed why more venture capital groups now look at investing in referable companies with high retention rates, and not just the ones bringing in the most new business. During our chat, Carol shared some examples of businesses she's invested in that were successfully growing through their biggest advocates and what they've been able to achieve as a result.

Carol Meyers is a partner at Glasswing Ventures, and independent board member, and an executive coach. She was formerly the CMO at Rapid7.Carol Meyers on LinkedIn: https://www.linkedin.com/in/caroljmeyers/ 

New Guest Expert! On this week's Aftermath, Rebecca speaks with Dr. Carol Meyers about one of the Bible's more popular narratives, The 10 Plagues of Egypt. Having written extensively on the book of Exodus, Dr. Meyer's breaks down the meaning of the word ‘Plague' in Hebrew and demonstrates the ways in which the biblical vs. historical events of these “10 Plagues” tell a somewhat different story. Afterward, Producer Clayton Early and Fact Checker Chris Smith stop by to regroup with Rebecca. We have merch!Join our Discord!Tell us who you think is to blame at http://thealarmistpodcast.comEmail us at thealarmistpodcast@gmail.comFollow us on Instagram @thealarmistpodcastFollow us on Twitter @alarmistThe Support this show http://supporter.acast.com/alarmist. Hosted on Acast. See acast.com/privacy for more information.

The Hebrew Bible/Old Testament is nearly silent on the lives of ordinary women in the ancient world. Thankfully, we have intriguing clues from archeology and ethnography that help piece together  women's lives more than 3,000 years ago.  Special guest Carol Meyers doesn't think that Ancient Israelite society was a strict patriarchy — despite troublesome verses like the so-called "curse of Eve" — but that women exercised important economic, social, and ritual functions in home and village life. Read Carol's book: Rediscovering Eve: Ancient Israelite Women in ContextEnjoying Biblical Time Machine? Rate and review us on your favorite podcast appEmail us with episode suggestions!Join the Time Travelers Club!Support the podcast and get special perks like bonus content and the ability ask your questions on air. Learn more about the Time Travelers Club. Theme music written and performed by Dave Roos

Dr. Howell speaks with Dr. Eric Meyers about his life and how archaeology informs our understanding today. Dr. Eric Meyers is a world-renowned archaeologist, professor, author, and husband to Dr. Carol Meyers. Throughout their careers, they have conducted archeological digs in relation to biblical and Judaic studies.

In every crisis lies an opportunity for those who can adapt. Identification of risks, scenario planning and watching for early warning signs are approaches all marketers can take, regardless of circumstance.  As an independent board director of both public and private companies with no fewer than four different successful IPOs under her belt, Carol Meyers is the go-to for triple-digit revenue growth and billions in investor returns. Her industry-spanning consultancy and advisory services make her the ideal person to quiz on top marketing, planning and sales strategies. Sneak Peek: “You have to try to help people to go back to the data, which means you need to really understand your customer, your results, and how those two things connect together so that you can show people — even if they disagree with something that marketing is doing — why you're doing it, and why that makes sense from the customer's point of view. If you can help people get back to the customer's point of view (versus their own personal point of view), it really, really helps.” Key discussions covered in this episode include: How marketers are often the tip of the spear on new strategiesWhat to do to adjust your marketing strategy in times of big changeWhy MQLs aren't everything and what marketers should focus on instead Don't have all the time in the world, but still want great insights? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Carol: An independent board director for public and private companies, CMO and go-to-market coach, Carol also coaches CEOs and C-suite executives in IPOs, acquisitions, strategic planning, sales strategy and more. Connect with Carol here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today.

Carol Meyers is an Independent Board Director, Advisor, and Investor. She has held CMO positions at companies like Rapid7 and LogMeIn, along with numerous consulting and advisory positions at cyber startups. Carol develops go-to-market plans that drive growth and strategy in businesses. In this episode, she shares her wisdom for building a successful go-to-market strategy…and career, covering inbound marketing, target audience development, start-up hiring, and career self-confidence.     Timecoded Guide:  [01:59] Struggles faced and advice for young women starting out in tech [03:28] Carol's components of a go-to marketing plan [12:10] Who to pick for your team at a start-up [19:41] Ways to measure success [28:41] How advisory boards can be your cheerleaders   What are the ingredients of a go-to marketing plan? Carol says to have a solid plan, you have to have the resources and information prepared to best support your channels. If you are unable to tell your channels who you are and what you're selling, then your business isn't ready. It's all about knowing your buyer; who they are and how you can solve their problem. It's also important to consider why they should choose you to solve it. Once you have a clear plan and ways to measure and test it, you will be better suited for taking the first step. “It's not that someone has to spend money to buy your solution, but they have to invest their personal time to evaluate your solution and to think about the problem that you're solving for them.”   What are the most important metrics to keep an eye on?  The most important metric is also the most obvious; that customers are buying and using your products and services. You might see your audience in varying stages that may not match the one you're in. Be sure to look at all the stages of conversion. Some that are not on the traditional pipeline might get overlooked when they play a big part in lead generation. Carol reminds us to keep a sharp eye on micro-conversions; while they may not be counted in the pipeline, they can still play a huge factor in a sale or lead. “Your number one goal in marketing is you've got to be a part of revenue, you've got to be driving revenue.”   What is the role of an advisory board?  Carol explains that the role of an advisory board can look different from company to company. In her experience, a set of challenges are brought to the board, and then they present possible solutions and advice for that problem. There is also a one-on-one side to being an advisor, which is one of her favorite aspects. Talking through roadblocks and bouncing ideas creates a valuable and intimate relationship between advisors and company leaders. “Having a group of advisers around you and people who can even just be a cheerleader for you can be really helpful.” ______ Links:  Connect with Carol Meyers on LinkedIn. Catch up with Maria on LinkedIn. Follow Gianna on LinkedIn. Grab your ticket to the Cyber Marketing Con 2022. Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter. Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.  Additional resources: BlackKite Security, Security ScoreCard

It's time for Miriam's role and reputation to be re-evaluated, says Professor Carol Meyers, as she explores the Song of the Sea in Parashat Beshalach. In conversation with Simon Eder. --Professor Carol Meyers, the Mary Grace Wilson Professor Emerita of Religious Studies at Duke University, specialises in biblical studies, archaeology, and gender in the biblical world. A prolific scholar, she has written more than 450 articles, reports, reference-book entries, and reviews; and she has authored, co-authored, or edited twenty-two books. Her reference work, Women in Scripture, is a comprehensive look at all biblical women; and her book Rediscovering Eve is a detailed study of women in ancient Israel. Professor Meyers has co-directed several of Duke's archaeological projects in Galilee. She recently served as President of the Society of Biblical Literature and is currently a trustee of the American Schools of Oriental Research and of the Dead Sea Scrolls Foundation. 

This week I will be reviewing the Biblical Eve, the Genesis story, and common misconceptions about original sin.Resources used for this episode:  The Book of Sirach by Ben Sirach The Hebrew Goddess by Raphael Patai  The Goddess Pages by Laurie Sue Brockway Pistis Sophia: The Goddess Tarot by Kim Huggins and Nic Phillips Goddess Power by Isabella Price The Nag Hammadi Library: http://gnosis.org/naghamm/nhl.html Rediscovering Eve: Ancient Israelite Women in Context by Carol Meyers Genesis Rabbah, Vol. 2 by Jacob Nuesner Eve by Carol Meyers

When you think of the greatest athletes, like Serena Williams or Tom Brady, you are in awe of their success and the number of championships that they have won. In the business world, success is often measured by an exit - either an acquisition or an IPO and one could also argue that the IPO is many times the harder hill to climb. Well… when you look at Carol's track record, it is extraordinary. She has been part of 4 companies (yes 4) that have all gone public: Shiva Corporation, Unica, LogMeIn, and Rapid7. In addition to her success as an executive, Carol has also made a major impact as a member of the Board of Directors at several startups and as an advisor to many entrepreneurs. And, on top of all of this… Carol recently joined Glasswing Ventures as a Venture Partner. Needless to say, we had a lot to talk about - not only about all the stories from her professional career, but it was an exciting opportunity to do a deep dive into the world of marketing. In this episode of our podcast, we cover: * Advice on how to build your personal brand. * Carol's background growing up and how she pivoted her career from finance to sales to marketing. * Her professional journey including lots of great stories from scaling companies. * How marketing has evolved through the years and her thoughts on the current state of B2B marketing. * Lots of great advice on how to hire marketers and how to shape your own career path to a CMO position. * And so much more.

Ready for some real marketing inspiration? On this episode of Zipcast, we chat with Carol Meyers, Zipwhip’s newest board member, whose resume includes deep marketing and sales experience growing SaaS companies. Currently, Meyers is an advisor and board member helping software companies develop growth strategies that scale. Carol's perspective on marketing has changed over the years, as well as her wisdom and advice on how to succeed in marketing and business today.  Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email zipcast@zipwhip.com.

This week’s guest on CMO Insights is Carol Meyers, CMO of Rapid7. Carol shares how Today’s marketer has to be willing to talk about measuring marketing results with various stakeholders Ensuring your marketing team is focused on all areas of the funnel is critical for customer success Technology plays a major role on her marketing team, especially when it comes to collaboration Learn more about your ad choices. Visit megaphone.fm/adchoices

--------------- Episode Outline --------------- [04:39] Carol’s background [07:16] Why people have to make trade offs with what they have available and also what's available in their neighborhoods [10:13] How to wrap up with analytics as broad topics that might be the most productive [11:18] The hardest lesson learned in your career thus far [12:04] When you're small, usually marketing just kind of does whatever it wants [14:34] Discount marketing and getting disillusioned [16:35] Who's building their career and perhaps about to enter a big growth stage with the company [19:22] It’s little easier to go from, serving smaller companies up to larger, as long as you do it with your eyes wide open about what that means [20:19] Taking a product that's built for really large companies and trying to retrofit it to smaller companies is not easy. [21:30] How you can assemble a team that has the right qualities --------------------- Carol's Inspirations: --------------------- Woody Benson ( https://www.linkedin.com/in/woodybenson/ ) ------------------- Connect with Carol: ------------------- LinkedIn ( https://www.linkedin.com/in/caroljmeyers/ ) Twitter ( https://twitter.com/CarolJMeyers )

Carol Meyers recently left Rapid 7, where she served as CMO for nine years. Prior to this, she was the CMO for WorkHuman, LogMeIn, and Unica. Carol also served on the board of Advisors for WordStream, Brandeis University, MineralTree, and Emarsys. Carol discusses on this week’s show why it’s so important to be proactive in your career, the importance of diversity in the STEM community, and the most intimidating thing about bringing a company public, which she has done four times!   Key Takeaways: [3:55] Carol really enjoys seeing the kind of impact she is making on an organization. [4:20] When did Carol realize marketing was for her? [7:25] Carol only had about two years of experience in marketing before she became a CMO. Did she suffer from imposter syndrome? [11:00] How can sales teams better understand the role of marketing? [13:45] Carol explains why being on a board is so important to her. [16:55] Keep your network fresh as much as possible and say yes to coffee dates. [19:40] More women in STEM fields is always a good thing. The more diverse the people, the better STEM will be. [21:20] What are some of the challenges women have with joining STEM fields? [22:15] Carol has experienced four IPOs in her career. What makes these challenging as well as fun? [26:45] What has Carol been the proudest of so far? [28:55] A coach at every stage of your career is really important! [32:40] Are we in the golden age of marketing? [37:05] What are some of the key roles a CMO needs to pay the most attention to? [38:55] What will be the biggest change in B2B marketing five years from now? [41:10] We still make a lot of manual decisions on where to send our marketing message and AI will be changing that in the future. [44:00] ABM can be so much more than just very targeted marketing or account profiling. [47:50] What advice would Carol give her 20-year-old self? [50:00] Just because you haven’t done it doesn’t mean you won’t be great. [51:15] What fascinated Carol in the last year and how did she go about satisfying her curiosity?   Mentioned in This Episode: Rapid7.com Carol on LinkedIn “The 5 Roles of the CMO”

People, especially women, are often warned against taking risks, all in the name of preserving their safety from whatever harmful things lurking around. But the truth is if you stay inside the “safe” zone if you straight-up refuse to take risks no matter how calculated the risk is, then you’re also decisively shutting the doors to growth and ultimately, success. Carol Meyers is a board member and advisor to several high-growth companies. Drawing from her experience as a leader in her field, she talks to Michelle McGlade about the necessity of risk in one’s life. You may not realize it yet, but the next risk you take might just be the one that skyrockets you to the success you’ve been seeking all your life. Risks can be smart – you just have to have the right tools for the job – so why stop yourself?

As the world on inbound marketing is changing quickly, B2B marketers are forced to adapt and learn to conquer the challenges they are faced with if they want to succeed. In this episode of Talking Marketing, we sit down with Carol Meyers, CMO of Rapid7, a Boston-based data security company empowering IT and security professionals to progress and protect their organizations. Carol shares with us her thoughts on the importance of strategy and aligning your team around one vision. We also dive into one of the biggest challenges B2B marketers face: understanding your customer. Carol discusses the importance of understanding your customers functional and emotional needs as well as what B2B marketers can be doing to further understand their customer and how to market to them. 

Carol Meyers, the CMO of cybersecurity firm Rapid7, sits down with Todd Stewart and Bob Calise to talk about her career in marketing, her approach to content, and a whole host of other insights, like what marketing advice she'd like to see put up on a billboard!

Carol Meyers, the CMO of cybersecurity firm Rapid7, sits down with Todd Stewart and Bob Calise to talk about her career in marketing, her approach to content, and a whole host of other insights, like what marketing advice she'd like to see put up on a billboard!

Sinning for God Esther             Esther sent a message to Mordecai: “Go, gather together all the Jews who are present in Shushan, and fast for me, and neither eat nor drink for three days, night and day; I also and my maidens will fast likewise, and so will I go in to the king, not according to the custom” (Esther 4:16). Rabbi Abba said: It will not be according to my usual custom, for every day until now when I submitted myself to Ahasuerus it was under compulsion, but now I will be submitting myself to him of my own free will. And Esther further said: “And if I perish, I perish” (Esther 4:16). What she meant was: Just as I was lost to my father’s house ever since I was brought here, so too, shall I be lost to you, for after voluntarily having relations with Ahasuerus, I shall be forever forbidden to you. (Babylonian Talmud Megillah 15a)[i][ii] לך כנוס את־כל־היהודים הנמצאים בשושן וצומו עלי ואל־תאכלו ואל־תשתו שלשת ימים לילה ויום גם־אני ונערתי אצום כן ובכן אבוא אל־המלך אשר לא־כדת וכאשר אבדתי אבדתי עד אשר לא כדת אמר רבי אבא שלא כדת היה שבכל יום ויום עד עכשיו באונס ועכשיו ברצון וכאשר אבדתי אבדתי כשם שאבדתי מבית אבא כך אובד ממך Tamar             Ulla said: Tamar engaged in licentious sexual intercourse [with her father-in-law, Judah (see Genesis, chapter 38),] and Zimri ben Salu also engaged in licentious sexual intercourse [with a Midianite woman (see Numbers, chapter 25).]  Tamar engaged in licentious sexual intercourse and merited that kings descended from her and she also merited to be the ancestor of prophets [e.g., Isaiah, who was related to the royal family]. Conversely, with regard to Zimri, several multitudes of Israel fell due to him. Rav Naḥman bar Yitzḥak said: Greater is a transgression committed for its own sake, i.e., for the sake of Heaven, than a mitzva performed not for its own sake. The Gemara questions this comparison: But didn’t Rav Yehuda say that Rav said: A person should always occupy himself with Torah and mitzvot even not for their own sake, as it is through acts performed not for their own sake that good deeds for their own sake come about? How, then, can any transgression be considered greater than a mitzva not for the sake of Heaven? אמר עולא תמר זינתה זמרי זינה תמר זינתה יצאו ממנה מלכים ונביאים זמרי זינה נפלו עליו כמה רבבות מישראל אמר ר"נ בר יצחק גדולה עבירה לשמה ממצוה שלא לשמה והאמר רב יהודה אמר רב לעולם יעסוק אדם בתורה ובמצות אפי' שלא לשמן שמתוך שלא לשמן בא לשמן   Yael                 Rather say: A transgression for the sake of Heaven is equivalent to a mitzva not for its own sake. The proof is as it is written: “Blessed above women shall Yael be, the wife of Hever the Kenite, above women in the tent she shall be blessed” (Judges 5:24 Etz Hayim p 425), and it is taught: Who are these “women in the tent?” They are Sarah, Rebecca, Rachel, and Leah. Yael’s forbidden intercourse with Sisera for the sake of Heaven is compared to the sexual intercourse in which the Matriarchs engaged.[iii] Rabbi Yoḥanan said: That wicked one, Sisera, engaged in seven acts of sexual intercourse with Yael at that time, as it is stated: “Between her feet he sunk, he fell, he lay; between her feet he sunk, he fell; where he sunk, there he fell down dead” (Judges 5:27). Each mention of falling is referring to another act of intercourse. אלא אימא כמצוה שלא לשמה דכתיב (שופטים ה, כד) תבורך מנשים יעל אשת חבר הקני מנשים באהל תבורך מאן נשים שבאהל שרה רבקה רחל ולאה א"ר יוחנן שבע בעילות בעל אותו רשע באותה שעה שנאמר (שופטים ה, כז) בין רגליה כרע נפל שכב בין רגליה כרע נפל באשר כרע שם נפל שדוד Lots Daughters         Rabbi Ḥiyya bar Avin said that Rabbi Yehoshua ben Korḥa said: A                                    person should always come first with regard to a matter of a mitzva, as in reward of the one night that the elder daughter of Lot preceded the younger for the sake of a mitzva, she merited to precede the younger daughter by four generations to the monarchy of the Jewish people. The descendants of Ruth the Moabite ruled over the Jewish people for four generations: Obed, Yishai, David, and Solomon, before the reign of Solomon’s son Rehoboam, whose mother was Naamah the Ammonite. (Babylonian Talmud Tractate Nazir 23:b) א"ר חייא בר אבין א"ר יהושע בן קרחה לעולם יקדים אדם לדבר מצוה שבשכר לילה אחת שקדמתה בכירה לצעירה זכתה וקדמה ארבעה דורות בישראל למלכו'   Eve      Starting with Eve and that damned apple, women have been depicted (and mostly condemned) as the willful and wily seducers of men: …Even the daughter of the patriarch Jacob, a woman who is the apparent victim of rape, is blamed by some of the more misogynistic rabbinical sages for provoking her rapist. And a minority tradition in the rabbinical literature reaches a similar conclusion about Lot’s daughters: “Lot is a warning example to men to avoid being alone with women, lest [they] should entice them to sin, as did Lot’s daughters.” However, “an open-eyed reading of the Bible reveals that women play a crucial and dynamic role in the destiny of humankind, in both Jewish and Christian tradition. Inevitably, a woman figures decisively in the recurring theme of “the birth of the chosen one,” starting with the matriarchs of the Hebrew Bible and culminating with the Virgin Mary in the Christian Bible. As we have already seen, Lot’s daughters and Judah’s daughter-in-law are examples of how the bearer of the “chosen one” is not passively impregnated with the seed of a patriarch; rather, these women take it upon themselves to defy the will of powerful men and sometimes God himself in order to bring about the crucial birth. Indeed, the Bible frequently singles out “the woman as initiator of events,” as Ramras-Rauch puts it. “From Eve through Sarah and Esther, women have shaped sacred history through word and deed.””[iv] Contemporary Feminist Interpretations of the “Sin” of Eve [v] Mieke Bal[vi] does not see the action of eating the fruit as sin. Rather, Bal views the woman’s choice to eat as a way to gain the wisdom that will make her like God. Ironically, her choice also fulfills God’s intention of humanity made in the divine image (Gen. 1:27). By choosing to eat and gain knowledge, including sexual knowledge, the woman makes the continuance of the species possible, even though the individual will not be immortal. Her choice is a choice for reality. Her choice puts an end to the fantasy of individual immortality. It opens up reality as we know it. Lyn Bechtel asks, why, if humans were created immortal, were they also created sexual? If they were created immortal, why were they made of finite clay? Why after eating the fruit do the humans fear their nakedness rather than death? Why is it considered punishment for Adam to be sent into the world to be a farmer, when Genesis 2:5 tells us that humans were intended to cultivate the ground? Bechtel interprets the Adam and Eve story as the story of human maturation…. Thus it is better to interpret this to mean that those who eat will become aware of the reality of death. That is what gradually happens as we mature. … After the humans mature, they are ready to enter the world where they will take up their life’s work, the work God intended them to do from the beginning. Although Bechtel sees the story as androcentric, she does not believe it is sexist. In addition, her reading has the advantage of placing life in the real world in a positive light. It is not a punishment for sin, but the world God created for mature men and women to share as partners. Dutch scholar Ellen van Wolde discusses this problem in her treatment of the Adam and Eve story, which is similar to Bechtel’s. She sees the clue to the whole story in Genesis 2:24: “Therefore a man leaves his father and his mother and clings to his wife, and they become one flesh.” She writes: As man leaves his father and mother to become independent, so man, male and female, leaves YHWH God by means of his transgression of the prohibition in 3:1–7 to become independent. . . . The realization that verse 2:24 presents man’s process of development in a nutshell and the realization that a similar behavior can be observed in man’s attitude towards YHWH God, makes the reader aware of the fact that Gen 2–3 is really one extensive description of this growth.  Van Wolde sees the transgression as a necessary disobedience, because freedom is the one thing that God could not build directly into the universe. Freedom cannot be conferred. It can only be grasped. Carol Meyers, one of the most important recent interpreters of the Adam and Eve story, treats Genesis 2–3 as a narrative of human origins, as a story that explains why certain human conditions are as they are, and as a parable or wisdom tale.  … The prominent role of the female rather than the male in the wisdom aspects of the Eden tale is a little-noticed feature of the narrative. It is the woman, and not the man, who perceives the desirability of procuring wisdom. The woman, again not the man, is the articulate member of the first pair who engages in dialogue even before the benefits of the wisdom tree have been produced. This association between the female and the qualities of wisdom may have a mythic background, with the features of a Semitic wisdom goddess underlying the intellectual prominence of the woman of Eden. [i] See also Tosefot Ketubot 3b “Lidrosh”   [ii] According to Rabbinic tradition, Esther was married to Mordechai: The verse states: “And when her father and mother were dead, Mordecai took her for his own daughter” (Esther 2:7). A tanna taught a baraita in the name of Rabbi Meir: Do not read the verse literally as for a daughter [bat], but rather read it as for a home [bayit]. This indicates that Mordecai took Esther to be his wife. (Babylonian Talmud Megilla 13a) ובמות אביה ואמה לקחה מרדכי לו לבת תנא משום ר"מ אל תקרי לבת אלא לבית   [iii] Alternative reading in Babylonian Talmud Tractate Horayot 10b: Who are these “women in the tent”? They are Sarah, Rebecca, Rachel, and Leah, and Yael is more blessed than they are. Apparently, a mitzva performed not for its own sake is a negative phenomenon. אמר רב נחמן בר יצחק גדולה עבירה לשמה ממצוה שלא לשמה שנאמר (שופטים ה, כד) תבורך מנשים יעל אשת חבר הקיני מנשים באהל תבורך מאן נינהו נשים באהל שרה רבקה רחל ולאה   [iv] Kirsch, Jonathan. The Harlot by the Side of the Road (pp. 58 and 251-252). Random House Publishing Group.   [v] See: Helpmates, Harlots, and Heroes - Women’s Stories in the Hebrew Bible by Alice Ogden Bellis, 2007 chapter 2 The Story of Eve    

Key Takeaways: Regardless of what industry you’re in or what products you’re selling, it’s all about building valuable relationships, meaningful connections, and serving as a trusted guide for the buyer. Use storytelling to give your audience something to believe in. That comes down to content, brand messaging, how, when, why, and where you’re delivering value to your audience so that you position your brand as that helpful resource. Carol’s company, Rapid7, is all about cybersecurity for businesses. For some of us, that might not feel like a high-emotion, highly story-centric company. But that’s not so. She and her team are able to appeal to emotions by discussing what could happen if security isn’t prioritized. Rapid7 embraces stories and emotions -- and you can too! Full Shownotes: https://www.emarsys.com/en/resources/podcasts/humanizing-marketing-carol-meyers

Carol and I jam on why we love Positive Psychology, how it integrates with our love of wisdom traditions and how it is such a helpful field for all humans. Enjoy! --- Send in a voice message: https://anchor.fm/lolacommunity/message Support this podcast: https://anchor.fm/lolacommunity/support

What does a brand do when customer security is at risk? In this episode of One on One, we're taking a look behind the scenes of a data breach, and the crucial role marketing plays in the process.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Live from the first Drift Roadshow in Boston. Carol Meyers has over 25 years of experience in marketing and sales. Today she is the CMO at Rapid7 - they’re a public company. She was the CMO at LogMeIn -- they went public. She was the CMO at Unica Corporation -- they went public and then got acquired by IBM. And go check out her LinkedIn profile -- she is on more boards than you can find. But this line that in the press release they wrote when she joined Rapid7 in 2011 says it all: “Meyers brings extensive marketing and sales expertise and proven success in driving technology companies to growth, including delivering more than $1.5 billion in market value for investors through three IPOs.” There’s a B in there for billion -- and an honor to have done the roadshow with Carol and have her live on Seeking Wisdom. Enjoy PS. We are hitting the road in 2018 -- maybe we'll be in your city? Tweet at us @dcancel and @davegerhardt. Don't forget -- 6 stars only. See you on Apple Podcasts.

Barbara Geller reads from Rediscovering Eve: Ancient Israelite Women in Context, by Carol Meyers, published by Oxford University Press. "Everywoman Eve's context was the household, the central institution for most economic, social, educative, political, and religious aspects of life throughout the Iron Age."