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This week's special guest on the UpLevel Podcast is Afdhel Aziz, a successful marketer turned purpose-driven brand consultant and Chief Purpose Officer of Conspiracy of Love. His journey from corporate life to becoming an advocate for social responsibility is truly inspiring. Afdhel's journey began with an eye-opening experience during the South Asian tsunami in Sri Lanka, which inspired him to shift focus from consumerism towards making meaningful contributions to society. This led him to co-author "Good Is The New Cool: Market Like You Give A Damn," highlighting the growing trend of purpose-driven brands.Listen in to hear more about his philosophy, which revolves around continuous learning, stepping out of comfort zones, and focusing on what truly matters in life. He believes that joy stems not just from success but also from creativity and a balance between personal and professional lives.In this Episode:Learn about Afdhel's background, including his career with global brands like Procter & Gamble, Nokia, Heineken, and Absolut Vodka.Discover his consultancy firm Conspiracy of Love.Explore his contributions as a speaker at renowned platforms such as TEDx and SXSW and as a writer for Forbes, focusing on business innovation through social purpose, among others.Hear about his commitment to maximizing privilege by expressing purpose through various means, including books that help organizations operate from a place of purpose.Listen to insights gathered from over 500 Forbes articles centered around individuals who've found their work's purpose, which informs his global talks, books, and consultancy services.Understand Tru Pettigrew's GPS methodology (Gifts/Passions/Serve) Gain inspiration from how storytelling became key in aligning passion with service, leading him to assist brands by his firm after realizing business could be used for good while writing “Good as New Cool.”Discover his insight into collaborative creativity and how their publishing strategy worked out great.Get a sneak peek into his upcoming third book, which encapsulates everything learned regarding finding one's true calling.About Afdhel:Afdhel Aziz is a bestselling author, visionary founder, and keynote speaker. He is on a mission to solve one of the biggest problems facing individuals and companies in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world. He is the Founder and Chief Purpose Officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies—including Adidas, PepsiCo, Sephora, Microsoft, Unilever, Diageo, AB InBev, and more—to help them grow their businesses by doing more good in the world. He is also the Co-Founder of Good is the New Cool, a creative company and content incubator focused on creating positive stories that fill the Hope Gap. Afdhel is the co-author of the best-selling book “Good is the New Cool: Market Like You A Give a Damn" and the follow-up “The Principles of Purpose, as well as writing 'The Power Of Purpose” column in Forbes. He lives in Los Angeles, California with his wife and son.Website: https://www.afdhelaziz.com/Linkedin: https://www.linkedin.com/in/afdhelaziz/www.uplevelproductions.comhttps://www.instagram.com/uplevelproductions/https://www.linkedin.com/company/uplevelproductionscompanyhttps://www.facebook.com/uplevelproductionscompany
I read Good is the New Cool: Market Like You Give a Damn by Afdhel Aziz five years ago. And let me tell ya - reading his book lit a FIRE inside of me to work for purpose-driven organizations full-time. Afdhel joins us on today's show to talk about how more and more people are looking for purpose in their work – and how more and more companies are adding meaning to their missions. In fact, purpose-driven consumers will even pay a 35% price premium on a product, “voting” with their wallets AND their values. You'll hear how to win over these conscious consumers.Afdhel is an absolutely amazing teacher, author, and speaker, and his wisdom is extremely applicable, (especially about stories), which he says is a nonprofit's “greatest currency” to get people to care!In This Episode:How Afdhel's 20-year career in brand management was shaken during a trip back home to Sri Lanka for his brother's wedding (the country was hit by the 2004 tsunami!)Winning over conscious consumers who want to buy from brands who care about big issues – and why this can be the lynchpin in them choosing YOU over someone elseWhy stories are the greatest asset you have as a nonprofit – plus, the different layers of purpose according to Afdhel (brand purpose, corporate purpose and individual purpose)What brands have learned from nonprofits, and what nonprofits need to learn from successful brandsHow to attain employees who want meaning and purpose in their work (and how companies are painting a bigger picture when attracting talent)Why nonprofits and brands need to stop hating on each other and instead, learn together to help solve the world's problemsResources & LinksCheck out Afdhel's podcast, Good is the New Cool (and his favorite “fun” podcast, The Rewatchables) and his books, Good is the New Cool: Market Like You Give a Damn and Good is the New Cool: The Principles of Purpose. To learn more and to get in touch with Afdhel, you can visit his website or connect with him on LinkedIn.Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
Today's guest is a leader of the global Purpose movement. He's also a best-selling Author. Visionary Founder. Inspiring Keynote Speaker. Afdhel Aziz is on a mission to solve one of the biggest problems facing individuals and companies in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world. He is the Founder and Chief Purpose Officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies to help them grow their businesses by doing more good in the world. Conspiracy of Love is a proud Minority-Owned Business and Certified B Corp. He is also the Co-Founder of Good is the New Cool, a creative company and content incubator focused on creating positive stories that fill the Hope Gap. Good is the New Cool produces books, podcasts, TV shows and a global conference series called GoodCon that has taken place in Los Angeles, London, Sydney and New York. Afdhel is the co-author of the best-selling books 'Good is the New Cool: Market Like You A Give a Damn', and the follow-up ‘The Principles of Purpose, as well as writing 'The Power Of Purpose' column in Forbes. He is also an internationally renowned keynote speaker who has been featured at the Cannes Lions, YPO, SXSW, Forbes CMO Summit, Advertising Week, Conscious Capitalism, and the Fast Company Innovation Festival. He lives in Los Angeles, California with his wife and son. I'm so excited to share this episode which explores some of the big questions around Purpose that listeners may have. I've been eager for this opportunity to get Afdhel to share his insights and experiences on Purpose globally and he doesn't disappoint. I also seized the opportunity to exchange insights (where we discovered a lot of consistency) and to discuss some of the more critical challenges surrounding the purpose movement, particularly in Australia. The depth and breadth of Afdhel's knowledge on this subject makes listening to every minute of this podcast worthy of your time. Some of the themes we discussed included: The secret to becoming a loved business/employer/brand Afdhel highlights some of the work that Conspiracy of Love is doing with brands around the world We discuss the growth of the Purpose movement globally and what has caused it; Afdhel shares some insights he's uncovered through research he's undertaken for his third book on Purpose (this one covers personal purpose) We discuss Australia's role in the Purpose movement and explore what is inhibiting big business in Australia from grasping the opportunity that purpose presents Afdhel shares his view on the 4 C's holding Australian business back We discuss these 4C's and other contributors, including 'fear'; and the role of boards. Link to an article Afdhel wrote on Five Mistakes Boards Make When Thinking About Purpose, for Forbes Magazine Afdhel shares some Australian stats from a recent Porter Novelli study on the relationship between Purpose and Reputation in the minds of Australians We exchange our (pretty consistent) thoughts on the different stages of Purpose We have a great discussion on the power of purpose and the growth opportunity that so many traditionally-minded businesses are missing out on We discuss the need for Purpose to start from the inside-out and why this is so important and Afdhel highlights Conspiracy of Love's GPS to Purpose Methodology (Gifts, Passions, Service) Afdhel shares some pearls of wisdom – advice for people within organisations who see the opportunity that purpose presents but are not sure about what action to take Connect with Afdhel Linkedin Conspiracy Of Love website Good Is The New Cool website Good Is The New Cool on Instagram
Afdhel Aziz is one of the most inspiring leaders in the movement for business and culture as forces for good. He is the Founder and Chief Purpose Officer of Conspiracy of Love, a global social impact marketing agency whose clients include iconic brands like Adidas, Red Bull, and Oreo, and Fortune 500 companies like Microsoft, Mondelez, Diageo, AB Inbev and Facebook. Afdhel is also a best-selling book author, who tells us all about how to find purpose and meaning in the work we do and how to unlock the power of business to do good in the world. Enjoy this brand new episode with tons of purposeful insights, knowledge and wisdom. Have fun!.
In this final episode of the season, Afdhel and Bobby speak with environmentalist and founder of Parley for the Oceans, Cyrill Gutsch. Through brand partnerships, Parley's mission is to change the way we use fossil fuel plastics. We hear the variety of ways in which Parley are tackling the deadly contamination of the planet's most important ecosystems; our oceans. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.
Bobby and Afdhel are joined by conceptual artist and provocateur Hank Willis Thomas with his For Freedoms colleague Emma Nuzzo. We hear how they work to turn traditional ad-space into provoking art pieces, designed to inspire civic discourse, in the hopes of uniting a polarised nation. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.
Making the world a kinder braver place is the professional and life goal of this week's guest, Maya Smith. Bobby and Afdhel speak to Maya, the executive director of Lady Gaga's Born This Way foundation, about how we can maximise our chances to do good in both business and life, as well as the importance of elevating youth voices. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.
Afdhel and Bobby are joined by Dao-Yi Chow, cofounder of iconic fashion label Public School, and Rachel Johnson, founder of Thomas Faison, to discuss how the power of fashion can spark social change. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.
We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better. In this introductory episode, Bobby and Afdhel were joined by Michaella Solar-March, Global Director of Events and Programming at Soho House, to discuss the origins of the Good Is The New Cool podcast, the partnership, and her mission to elevate the voices of the people making great change in the world. You can join the Good is The New Cool community at http://www.goodisthenewcool.com/ (www.goodisthenewcool.com)
Welcome to another episode of the DNA Of Purpose Podcast.Today's guest is Afdhel Aziz and he is one of the most inspiring voices in the global movement of business as a force for good. Afdhel is on a mission to solve one of the biggest problems facing companies and individuals in the 21st century: how to find purpose and meaning in the work we do, and unlock the power of business to do good in the world.He is the co-author of the best-selling book about purpose-driven brands Good is The New Cool: Market Like You Give A Damn, and his recent release ‘The Principles of Purpose' which we will be unpacking in more detail today.Af is also the Co-Founder & Chief Purpose Officer at Conspiracy of Love, a certified B Corp and the world's most inspiring purpose consultancy. He advises some of the world's largest companies like Adidas, Unilever, AB Inbev, Mondelez, Diageo, PepsiCo and more on how their brands can do good and make money. He's also a respected contributor at Forbes where his weekly column covers the frontlines of the Purpose Revolution, interviewing the innovators, provocateurs, and changemakers transforming the world for the better.Now for those of you in Sydney, and most likely in lockdown, let's hope that we can get out and about come the end of September, because the Good Con - aka The Good Is The New Cool conference will be a part of Sydney's vivid festival. As we all know, everything is fairly unpredictable right now, so this is just a little book mark to say watch this space. If for whatever reason these events dont go ahead it is still worth checking out https://www.goodisthenewcool.com/ where you can become a member and gain access to a platform designed to give leaders and creators a space to connect and learn about all things good for you and good for the world.In the meantime, let's start right here. Grab yourself a tea and coffee and let's dive into the world of the one and only Afdhel Aziz.This podcast is brought to you by Future Crunch. Download The Great Transformation EBook today. https://futurecrun.ch/the-great-transformation-ebook
This man is dusting the cobwebs off the sustainability and the social change agenda and just make it THE agenda and a really cool thing to be doing. Afdhel Aziz is a brand purpose consultant and has keynoted around the world on business as a force for good. Afdhel is leading the charge when it comes to innovating and finding purpose and satisfaction in what we do everyday. A very cool guy and a very jam-packed 30 minutes of podcast!
This episode is for the person that continues to be moved by the Black Lives Matter movement and its essential influence on the world's brands. Joined by Afdhel Aziz, author of Good is the New Cool: Market Like You Give a Damn, and founder of the think-tank and idea incubator to the Levis, Facebook, and Microsofts of the world, Conspiracy of Love, Afdhel is the world's evangelist of business as a force for good. In this episode, we talk about how leading brands are responding to Black Lives Matter, and how it reconciles with consumers' call to action on authentic social purpose. From respecting the journey's of black and brown employees and customers to a need for transparent action, this conversation is one for the books. Keep track of Afdhel's work on a regular basis on Linkedin & Pre-order his newest book, Principles of Purpose here.
In this episode, Afdhel shares the importance of businesses having a purpose outside profit and using their platforms for good. His new book, Good is the New Cool, proposes a new model in marketing that doesn’t leave future generations disappointed by our inaction. We’re talking about coal-like advertising, accountability on social media, and how brands can embrace purpose. Get full show notes and more information here: https://ssfllp.com/rebooting-capitalism-podcast/#ep11
Our guest this week is Afdhel Aziz. Afdhel is an Entrepreneur, Speaker and Author of "Good is the New Cool". In this episode, Amy Jo chats with Afdhel about how a 3am dust storm during Coachella radically changed his career trajectory. He also shares his “GPS” system, and how to use your Gifts, Passions, and Service to make an impact on the world.
Welcome to today's bonus episode of the Decoding Purpose Podcast. I am releasing this BONUS episode to celebrate the launch of the GOOD IS THE NEW COOL Conference in Sydney this weekend and Melbourne next weekend.I always get excited when a guest comes to visit me in the studio and today was no exception. Infact my guest came all the way from Los Angeles on a mission to share inspirational stories of purpose with the world. That person is Afdhel Aziz, and he is an international keynote speaker, author and the creator of Good Is The New Cool, which is a book and a conference that amplifies optimistic, purpose driven and hopeful stories of world change.In meeting Af today, I honestly felt like I was hanging out with a very old friend. A kindred spirit who managed to match my obsession for decoding purpose in our personal and professional lives. Our conversation today went around the world as we dissected purpose as a driving force in the next economy, purpose in brand strategy, purpose in an organisation. Most significantly we looked at the connection between personal purpose and the pursuit of a deeper and more spiritually connected life. There was no stone left unturned.It is clear to me that Af is on a mission to solve one of the biggest problems facing companies and individuals in the 21st century: how to find purpose and meaning in the work they do, and unlock the power of business to do good in the world. Watch the video below to find out about his inspiring journey.Following a life-changing moment when he experienced the devastating effects of the South Asian tsunami in his native Sri Lanka, he embarked on a journey to explore inspiring work. This lead to his first book 'Good is the New Cool : Market Like You Give a Damn' (co-authored by Bobby Jones) which explored the link between purpose and success in companies like Warby Parker, Zappos and Citibank.He realized that he had a burning desire to be of service to companies looking to unleash the power of purpose, which led to him quitting his job in corporate life and touring the world as a professional speaker and consultant, and speaking to tens of thousands of people around the world from New York to Stockholm to Mexico.It also lead to him setting up a brand purpose consultancy, Conspiracy of Love, which has advised Fortune 500 companies like Adidas, Sonos, Bacardi, Mars and Coty on how use the power of purpose to connect with Millennial and Gen-Z audiences. Along with Big Data, Artificial Intelligence (AI) and disruptive technology, ‘purpose’ is one of the biggest challenges facing businesses today. In this age of disruption, the term “Corporate Social Responsibility” has quickly evolved into “Corporate Social OPPORTUNITY” and is vital to stay competitive.I hope you enjoy today's podcast, and if you would like to come and hang out with me, Afdhel and a group of world changing humans grab your ticket at www.goodisthenewcool/sydney and enter the discount code UP2GOOD.
Afdhel Aziz is a recovering marketer, author, speaker and the Founder of Conspiracy of Love, a think-tank and idea incubator that helps start-ups and Fortune 500 companies 'make money AND do good by harnessing the power of culture and technology.' On this episode of Groupthinkers, Justin and Afdhel talk about the process to discovering purpose and how brands and nonprofits are collaborating in new ways. Follow Groupthinkers on Twitter @groupthinkers. For more information visit rkdgroup.com/podcast.
In this final episode of the season, Afdhel and Bobby speak with environmentalist and founder of Parley for the Oceans, Cyrill Gutsch. Through brand partnerships, Parley's mission is to change the way we use fossil fuel plastics. We hear the variety of ways in which Parley are tackling the deadly contamination of the planet’s most important ecosystems; our oceans.
Bobby and Afdhel are joined by conceptual artist and provocateur Hank Willis Thomas with his For Freedoms colleague Emma Nuzzo. We hear how they work to turn traditional ad-space into provoking art pieces, designed to inspire civic discourse, in the hopes of uniting a polarised nation.
In this introductory episode, Bobby and Afdhel are joined by Michaella Solar-March, Global Director of Events and Programming at Soho House, to discuss the origins of the Good Is The New Cool podcast, the partnership, and her mission to elevate the voices of the people making great change in the world.
Making the world a kinder braver place is the professional and life goal of this week’s guest, Maya Smith. Bobby and Afdhel speak to Maya, the executive director of Lady Gaga's Born This Way foundation, about how we can maximise our chances to do good in both business and life, as well as the importance of elevating youth voices.
Afdhel Aziz is our guest on Champions of Change.He is one the world's leading experts on brand purpose, marketing innovation and how business can be a force for good. Based in Los Angeles, California. He is also Founder and Chief Purpose Officer at Conspiracy of Love, a social impact consultancy that advises Fortune 500 companies like Adidas, Sonos, Bacardi, Mars and Coty how to 'make money AND do good by harnessing the power of cool.'Following a life-changing moment when he experienced the devastating effects of the South Asian tsunami in his native Sri Lanka, he embarked on a journey to explore inspiring work.This lead to his first book 'Good is the New Cool : Market Like You Give a Damn' (co-authored by Bobby Jones) which explored the link between purpose and success in companies like Warby Parker, Zappos and Citibank.He realized that he had a burning desire to be of service to companies looking to unleash the power of purpose, which led to him quitting his job in corporate life and touring the world as a professional speaker and consultant, and speaking to tens of thousands of people around the world from New York to Stockholm to Mexico.It also lead to him setting up a brand purpose consultancy, Conspiracy of Love, which has advised Fortune 500 companies like Adidas, Sonos, Bacardi, Mars and Coty on how use the power of purpose to connect with Millennial and Gen-Z audiences.www.afdhelaziz.com www.conspiracyoflove.co www.goodisthenewcool.orgwww.plasticoffsets.com
In this first episode of The Good Is The New Cool Podcast, Afdhel and Bobby are joined by Dao-Yi Chow, cofounder of iconic fashion label Public School, and Rachel Johnson, founder of Thomas Faison, to discuss how the power of fashion can spark social change.