Missions to Movements

What if your next major donor or corporate partner is already in your LinkedIn inbox, and all you need is the right message to start the conversation? Carson Heady is someone who's truly mastered the art of showing up online with purpose. He's a five times best selling author, podcast host, and one of the most insightful voices on social leadership. As the Managing Director at Microsoft Tech for Social Impact, Carson is here to share how nonprofit professionals can borrow proven strategies from the sales world to build genuine relationships, increase visibility, and spark fundraising opportunities - ALL through LinkedIn.Thoughtful DMs are outperforming long emails! You'll learn how to send better connection requests, strategies for leveraging Sales Navigator for donor prospecting, and how to use the platform as a relationship engine rather than just a digital resume.You'll also hear how Carson personally raised $80,000 for a nonprofit through a targeted LinkedIn campaign and why he believes nonprofit leaders should embrace the title of "social fundraiser."Resources & LinksConnect with Carson on LinkedIn and check out his podcast, Mastering Modern Selling. He also published a great article on LinkedIn, How I Became the #1 Social Seller in Tech - and How You Can Too.Carson recommends Opus as his favorite AI video clipping tool. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Would you believe it if I told you that texting is now one of Boys Town's TOP revenue generating channels? Text messaging isn't just for appointment reminders. It's becoming one of the fastest and most effective ways nonprofits can deepen donor relationships. In this episode, I'm talking to Jasonea Shockey, Director of Digital Marketing at Boys Town, to share how her team launched their successful SMS strategy from scratch. With no new hires, they repurposed email content, added emojis, and saw sky-high engagement - think 98–99% open rates!Jasonea walks us through how they leveraged their existing donor list, balanced MMS vs. SMS campaigns, crafted welcome flows, and learned from benchmarks around timing and frequency to improve performance. Even with an aging donor base (average age: early 80s), they found surprisingly strong engagement through mobile.Whether you're working with a small team or wondering how to stay visible as email privacy rules evolve, this episode offers a clear case for why SMS belongs in your nonprofit's toolkit.P.S. Text DANA to 770-230-8422 to join my texting program.Resources & LinksConnect with Jasonea on LinkedIn and learn more about Boys Town on their website. Check out Tatango, the#1 SMS software for nonprofit fundraising.Text the word JOIN to 51550 to join the Boys Town texting program. You can also text DANA to 770-230-8422 to see my own experiment with this. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Katherine Lacefield is taking us behind the scenes of growing a monthly giving program from absolute zero to 2,000 committed donors in just FIVE years, all through grassroots efforts.You'll hear exactly how Katherine and her team used face-to-face canvassing and phone fundraising (NOT flashy ad campaigns or pricey agency consultants!) to spark long-term donor relationships. These are scrappy, creative tactics that built a high-retention recurring giving engine, all done in-house.We also dive deep into messaging strategies (like the “3 Ps” of monthly giving: proactive, project-based, and political power), why stewardship starts on day one, and how organizations can reframe their energy around fundraising.As the founder of Just Be Cause Consulting, Katherine has truly done it all in the fundraising world: major gifts, peer to peer campaigns, grants and my favorite topic, monthly giving. I can't wait for you to tune in for this honest and refreshing conversation.Resources & LinksConnect with Katherine on LinkedIn and learn more about her consultancy, Just Be Cause. Katherine also has a podcast that explores the causes that shape our world. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

This week, we are honoring Pride Month with a powerful conversation about storytelling, community, and the impact of showing up - not just for a moment, but month after month. At the center of this episode is Kate Anderson, Community Philanthropy Manager of Sustainers, who offers us an inside look at how The Trevor Project is building a movement of lifelong allies and deepening relationships with their recurring donors.You'll hear about the behind-the-scenes tactics they're using to drive 40-50% open rates, their high-retention onboarding strategies, data-driven storytelling, and interactive Pride kickoff webinar. Even the smallest tweaks (like a single line of text on a donation form), led to a DOUBLING in their monthly donor acquisition. As a leading LGBTQ+ nonprofit, The Trevor Project does a fantastic job of treating sustainers as advocates, and if you're tuning in, you'll be inspired to start showing up differently for your most committed supporters.Resources & LinksConnect with Kate Anderson on LinkedIn and learn more about The Trevor Project on their website, as well as their Pride campaign. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Building resilient nonprofit teams has never been more crucial. Today I'm bringing you an enlightening conversation recorded LIVE at LinkedIn's 2025 Nonprofit Talent Impact Summit in D.C.You'll hear from Betsy DiMalanta from the Bill & Melinda Gates Foundation and Dr. Luisa Boyarski from Georgetown University's Center for Public and Nonprofit Leadership about what it actually takes to develop effective teams that can weather uncertainty and how to navigate today's complex talent environment. If you're a nonprofit leader, you'll walk away with fresh ideas on hiring, retaining, and developing talent in the world of AI. Plus, you'll hear Betsy and Luisa's three critical pillars for leading through change: communication, co-creation that empowers team members, and clarity around mission.Listen now to transform how your organization can approach talent development in uncertain times and don't miss the 2025 LinkedIn Nonprofit Talent Report.Resources & LinksConnect with Betsy DiMalanta and Dr. Luisa Boyarski on LinkedIn and check out the 2025 LinkedIn Nonprofit Talent Report.Learn more about Georgetown University's Center for Public and Nonprofit Leadership and download their AI Readiness Toolkit for Nonprofits. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

What happens when FIVE nonprofit leaders overcome their fear of asking for monthly donations? Transformation. Growth. Sustainability.Today's episode is an exclusive, behind-the-scenes look at the final support call of my Monthly Giving Mastermind.The Campers, The Plenty, The Advocates, The Circle, and The Cultivators reflect on their launch journeys, their biggest mindset shifts, how they leveraged their boards, and the strategies that are already helping them attract and retain monthly donors.You'll hear firsthand how FundraiseUp, Flodesk, and LinkedIn Sales Navigator all played a role in simplifying their tech stack, personalizing and segmenting their audiences, and building stronger donor relationships.Plus, Dana and the group discuss the underestimated power of asking current donors to invite a friend or updating automated thank-you emails to create meaningful momentum.This was such a fun round working with these organizations, and so I wanted you to hear how we wrap, and the discussion and the support for one another, and my desire and what I'm planP.S. I'll be bringing these organizations back in 6-8 months to share their continued progress! If you want to apply for the next round, click here.Resources & LinksCheck out the featured giving programs from this episode: Camp Cocker Rescue (The Campers), Community Mindfulness Project (The Circle), Picnic Project (The Plenty), Green Arrow CoLab (The Cultivators), and Black Coalition for Safe Motherhood (The Advocates). This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. 4 spots are open and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Monthly Giving Week is here! So how do you grow a recurring donor program from a trickle to over 5,200 committed supporters? In this powerful episode, Ashlyn Jones, the force behind Houston Food Bank's “Faithful Friends” program, shares how the organization invested in a full-time sustainer role. AND, why having someone solely focused on nurturing monthly givers has been a game changer for retention and revenue.Ashlyn walks us through how emergencies, storytelling, and strategic touchpoints helped build long-term donor loyalty. She dives into the campaigns and platforms they've used, including paid social ads, telefunding, and stewardship emails - and how simple things like phone calls and handwritten notes have moved the needle on retention.One of the most inspiring takeaways? Ashlyn's approach to storytelling and writing in a way that donors feel their impact immediately, leading to an increase in their monthly gifts. This episode is jam-packed with actionable advice for nonprofits ready to build a loyal base of recurring donors.Resources & LinksConnect with Ashlyn on LinkedIn and learn more about the Houston Food Bank on their website. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. 4 spots are open and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Did you know that only 3% of charitable giving in the U.S. happens on a recurring basis, and moving that needle to just 5% could unlock $9 BILLION in annual funding for nonprofits?!Today I'm sharing my keynote from the 2025 Monthly Giving Summit and pulling back the curtain on what it really takes to stop treating recurring giving like a side hustle. It's time to make it the main event!Sustainable, predictable revenue doesn't happen by accident. It happens when we lead with intention, ask boldly, and invite people into something bigger than a one-time gift. And it starts with ONE powerful question: Do you have the habit of asking?Throughout my talk, you'll hear personal stories, industry-shifting data, and tactical strategies to help you build (or scale) a thriving monthly giving program. You'll walk away with ideas you can implement today (not next year!), to transform how you position recurring support, activate your donors, and build a future where sustainable giving becomes the norm.Resources & LinksWant to see more of the 2025 Monthly Giving Summit? Click here for the YouTube Playlist of all the sessions.Check out Episode 142 to hear Blythe Hill from Dressember unpack their merger and acquisition journey with IJM. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Monthly Giving Awareness Week is May 12-16! Join me, RKD Group, and GivingTuesday for 5 days of FREE resources to help you launch and grow recurring gifts. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

PR success can create a snowball effect for your nonprofit, ALL at once. But how do you do it?In this episode, I'm talking to former U.S. diplomat turned PR powerhouse Gloria Chou, who's helped thousands of entrepreneurs and small organizations land over 10,000 media features without needing an agency, big budget, or insider contacts.Gloria shares why traditional PR is often gatekept and how you can break through using her "CPR Method" (Credibility, Point of View, and Relevance) to craft pitches that journalists actually want to open. You'll learn how to find your nonprofit's most compelling angles, leverage seasonal and cultural moments, and build a foundation for long-term visibility and impact.If you've ever thought your nonprofit was "too small" or "not newsworthy" enough, this conversation will change your mind.Resources & LinksConnect with Gloria on Instagram at @gloriachoupr and DM ‘DANA' to grab her pitching freebie. You can also watch Gloria's FREE masterclass.Grow your list of media contacts at Source of Sources and sign up for Google News Alerts. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

If you'd like to check out Flodesk + get my 4-Part Email Welcome Series Workflow sign up with my link!What if your email marketing platform actually made you feel smarter instead of overwhelmed? Dawn Richardson, Product Education Manager at Flodesk, is here to help you redefine what's possible in nonprofit email marketing (with ALL the segmenting and automations too!)Email personalization in 2025 is going way beyond just inserting a supporter's name. Dawn introduces link actions, form preferences, and how to segment donors based on their actual behaviors and interests.Did we mention Flodesk can also support seamless integrations (hello, Canva and Zapier!) and unlimited subscribers and emails - all at a flat-rate price?! I've been using this platform for years and I have never wavered or wanted to make a switch.  FIVE nonprofits in my Monthly Giving Mastermind even made the switch to Flodesk on the spot and now have a much easier time sending eye-catching emails, boosting their email performance and donor loyalty.Resources & LinksLearn more about Flodesk and get 50% off your first year. You can also learn more on their YouTube channel and by joining the Flodesk Insiders Facebook Group. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

If you're still manually sending thank you notes, chasing spreadsheets, or struggling to keep up with donor touch points, this episode could save you THOUSANDS of dollars.I'm talking with Rachel Bearbower, an absolute systems wizard and the founder of  Nonprofit Automation Agency, to break down how nonprofits can implement systems and automations that actually feel personal.Rachel walks us through some compelling case studies, including a monthly giving program that used customized workflows to segment donors by gift size and deliver messages that felt like they came straight from the Executive Director's inbox. You'll hear how my team used Zapier to automatically send scholarship applications from HubSpot to Google Sheets. The kicker? These automations helped scale communications to over 4,700 event registrants without sacrificing personalization!Plus, Rachel shares her “The One Minute Thank You” trick that lands pre-written, customizable drafts in your inbox the moment a donation comes through.Resources & LinksConnect with Rachel on LinkedIn or Instagram or book a demo. You can also learn more about Nonprofit Automation Agency on her website.Check out Rachel's FREE Resources: 5 Ways to Automate Your Stewardship and Create a Remarkable Donor Experience. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Did you know that 80% of LinkedIn's BILLION-plus members want to give back to organizations?Today I'm joined by a repeat guest: Ariana Younai, Head of LinkedIn for Nonprofits!  And we're here to cover how you can strategically use LinkedIn's most powerful (and often overlooked) tool: Sales Navigator. Ariana shares exactly how it can help fuel your fundraising efforts, build warm donor relationships, and unlock corporate partnerships. And she's giving us allll the data, examples, and a time-sensitive offer to boot!Ariana also breaks down how to use LinkedIn's advanced filters, buyer intent signals, and relationship insights to identify top prospects, reactivate lapsed donors, and connect with hidden champions within their existing networks. You'll even learn how ONE second-degree connection led to a grant that fed over 5,700 essential workers during the pandemic.Resources & LinksConnect with Ariana on LinkedIn and apply for FREE access to Sales Navigator (limited to 2,000 nonprofits through April 30, 2025).Check out Ariana on Episode 99: Unlocking the Power of LinkedIn for Your Nonprofit. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Today's episode is a peek behind the curtain of my recent virtual Monthly Giving Summit. The good, the surprising, and everything in between! With a team of 6 handling strategic planning and marketing, we ended up with 31 speakers and 4,693 registrants from 58 countries!I'll share what we paid in speaker fees, the secrets behind our marketing approach, why simple, no-frills video ads work, and how a $2,500 investment in paid ads generated 26% of our total registrations at just $2.04 per registration.Plus, my combo of email marketing, influencer partnerships, speaker collabs, and strategic outreach that led to a 50% live show-up rate at the summit. If you've ever dreamed of hosting a virtual event that truly moves the needle, this episode is your blueprint. You don't need a massive operation to create meaningful impact — just a genuine desire to serve your community.Resources & LinksThank you to our amazing partners who made the Monthly Giving Summit possible: Givebutter, FundraiseUp, MissionWired, Tatango, iDonate, and DonorPerfect.I used LettrLabs to send thank you notes to speakers. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Did you know that LinkedIn video uploads have increased by 34% year over year?! If your nonprofit isn't leveraging video on LinkedIn, you're missing out on a major opportunity to connect with potential donors and advocates. In this episode, I'm sharing a replay of a recent livestream I co-hosted about the power of LinkedIn video with Scott Rising, Senior Content Marketing Manager at LinkedIn. We cover why it's the FASTEST growing content format on the platform and how nonprofits can use it as a catalyst for building relationships. Of course, we get into the nitty gritty of optimal video length, formats, and scripting the most powerful hooks, too.Learn the best video tools like Canva (which is free for nonprofits!) and how to repurpose blog posts, webinars, and newsletters into engaging video stories. I'll also explain why you don't need a professional production team to create impactful LinkedIn videos. Sometimes, all it takes is your phone, a $20 microphone, and a smart content plan to generate over a million impressions!P.S. Want to watch the replay live? Here is the LinkedIn Live video.Resources & LinksConnect with Scott on LinkedIn.Check out these recommended tools for making videos: Canva for Nonprofits, InShot, and CapCut.If you're interested in incorporating text messaging with 99% open rates into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Today, I'm sharing something I normally reserve for my paid mastermind clients: a ready-to-implement, 4-part email welcome series designed specifically for monthly donors. Even better? It's built in Flodesk so you can download and customize it immediately for your organization!When you're capturing new monthly donors, are you missing a crucial opportunity to take them through a well-timed sequence?I'll break down the four strategically timed emails that I recommend sending: an immediate thank you, a personal message from leadership, an impact story that demonstrates their support in action, and a 1-month anniversary celebration. Each message serves a beautiful purpose in strengthening donor connection.And using Zapier, you can seamlessly connect this entire sequence with popular donation platforms like Givebutter, FundraiseUp, Classy, and iDonate. Your monthly donors are the backbone of sustainable funding - I can't wait to see how you use these email templates. Click HERE to download them for FREE.Resources & LinksDownload my FREE 4-part Monthly Giving Email Welcome Series templates here. And if you need implementation support, book a VIP Intensive with me.If you're interested in incorporating text messaging with 99% open rates into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET.Try out my favorite email marketing software, Flodesk, and get 50% off your first year!  This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What happens when a nonprofit and a major beauty brand come together to change the narrative on the deeply ingrained biases surrounding facial differences? You're about to learn how a BOLD vision turned a dream collaboration with Sephora UK into reality with Phyllida Swift, CEO of Face Equality International. Phyllida starts by sharing her incredible story of resilience and strength after a car accident. The important work she does today stands at a unique intersection of human rights, disability policy, and representation.Phyllida breaks down the Face Equality International ambassador program, how they attracted creators like British YouTuber Nikki Lilly, the challenges of navigating tokenism in brand partnerships, and how nonprofits can leverage creators to amplify their mission, too.Then we dig into Phyllida's favorite takeaways from their powerful “My Face Is a Masterpiece” campaign with Sephora UK, which included in-store events and training initiatives for beauty professionals, creating a beautiful conversation around beauty and identity. Resources & LinksLearn more about Face Equality International on their website and Instagram, and connect with Phyllida on LinkedIn. Phyllida also references the Hidden Disabilities Sunflower. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)You deserve to be on stages of all shapes and sizes this year. And the only way that we're going to shake up this world for good is if we get your stories out there!Speaking coach Heather Sager is behind the mic today to break down the wild world of public speaking and how to craft your signature talk. Whether you're pitching your nonprofit, leading a meeting, or commanding a stage, Heather shares how a simple mindset shift from fear to service can transform your confidence AND your effectiveness as a speaker. You'll also learn her 5 part framework for structuring a compelling talk, the power of a "sticky message" that makes your speech unforgettable, and how to master the art of making an ask that inspires action.Plus, we get into how to perfect your pitch for speaking opportunities (and this can be for anything - virtual summits, lunch and learns, or even a podcast!) and the most common mistakes people make.Resources & LinksConnect with Heather on her website, LinkedIn, and Instagram. Heather also offers a 6 month coaching program, The Speaker Society, and FREE Magnetic Ask Swipes. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)The Monthly Giving Summit is HERE! Instead of scrambling for last minute dollars or stressing over whether a big donor will renew their gift, imagine that you have a solid foundation of predictable revenue that gives you room to breathe, plan and focus on the work that truly matters. That's what a thriving monthly giving program can do. This year's summit is a space where we can all come together. You'll hear from industry leaders like Liz Forkin Bohannon, author of Beginner's Pluck, Stephanie Barnhill from Givebutter, and nonprofit giants like Save the Children and Project HOPE. They'll break down their best strategies for attracting and retaining recurring donors, how to actually integrate subscription-based giving into fundraising efforts, and the savviest email tactics worth trying, like upgrade links and reminders to increase retention. We have the power, the ability, and the agency to rewrite the future of fundraising, but it starts with showing up.P.S. You can still register and catch up on all the insights from the Virtual Monthly Giving Summit. Bring your team. Share this with your board. RSVP for FREE here.Resources & Links This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Did you know 97% of recurring donor value occurs AFTER the first gift? Author and nonprofit advisor Dave Raley is here to share why the subscription economy is reshaping recurring giving and how nonprofits can shift from a transactional mindset, to building engaging donor experiences that foster long-term retention.We get into why you need a dedicated staff focusing on recurring giving programs (one of Dave's clients saw 6-figure year-over-year growth after implementing this!), how brands like organic perfumery Ffern are creating intrigue before a purchase decision, and how to prevent involuntary donor churn from declined or expired credit cards.From refining onboarding processes to offering “upsells” and donor-exclusive experiences, Dave provides an inspiring roadmap for maximizing the lifetime value of monthly donors!Dave also shares details on his book launch and how you can win one of 10 free signed copies. Click here to sign up and be automatically entered to win.Resources & LinksConnect with Dave on LinkedIn and check out his new book, The Rise of Sustainable Giving: How the Subscription Economy Is Transforming Recurring Giving and What Nonprofits Can Do to Benefit. You can also sign up for Dave's weekly newsletter, The Wave Report to be entered to win one of TEN signed copies of his new book.One of Dave's favorite recurring giving experiences is from the International Justice Mission. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Nonprofits need to stop playing it safe. Liz Bohannon (our keynote speaker for the upcoming 2025 Monthly Giving Summit!) is here to share her take on embracing perceived failures, or as she calls them, "Pluck Ups." What if failure wasn't something to fear, but something to celebrate?Liz shares how the stories we tell ourselves about setbacks can either lead to shame and isolation or open doors to resilience and growth. She recounts a powerful moment when she misinterpreted an audience member's reaction during a talk, only to later realize they were creating art inspired by her words. This episode will challenge you to rethink your approach to risk-taking and storytelling, and teach you all about “failure funerals.” Because here's the thing: impact-driven work requires BOLDNESS, vulnerability, and a willingness to "pluck up."Plus, get a sneak peek into what Liz has planned for her keynote at the Monthly Giving Summit… an event you won't want to miss! RSVP for FREE here.Resources & LinksConnect with Liz on LinkedIn and Instagram and check out her book Beginner's Pluck: Build Your Life of Purpose and Impact Now. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Last week's federal grant freeze sent shockwaves through the nonprofit sector, and you may be wondering, what is the impact as it relates to funding and future sustainability? DeaRonda Harrison, CEO of June First Firm, is here to break down what this means for grant-funded nonprofits. DeaRhonda shares her expertise on federal and private grants, explaining the ripple effects of the freeze, the confusion surrounding the government's response, and how organizations can adapt in times of funding uncertainty.She also shares a crucial grant writing tip that will help you improve your chances of securing future funding.If you're wondering what steps to take next, DeaRonda shares where to find reliable grant research resources like the Foundation Directory, how to adjust your grant applications, and why proactive fundraising strategies (like strengthening donor relationships and recurring giving programs!) are more important than ever. Resources & LinksConnect with DeaRonda on LinkedIn and her website and subscribe to her newsletter for more resources.DeaRonda's go-to grant-writing resources include the Foundation Directory, Instrumentl, GrantStation (free if you're part of the Grant Professionals Association), GuideStar, and Cause IQ.Seeking more updates and guidance on the federal freeze? DeaRonda re This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)How can you use a quiz to elevate your nonprofit's fundraising goals?I'm excited to bring back Lauren Hanson from Every Shelter, to share the nuts and bolts of their successful GivingTuesday quiz that generated 170+ new contacts AND counting. Inspired by The Adventure Project, who deployed a similar strategy (see Episode 7!), Lauren breaks down the easy-to-use quiz maker she used, and the 4-part email sequence that follows, inviting participants to join their monthly giving program, The Haven.From crafting recycled billboard bags with Ugandan refugee tailors to painting a powerful mural in Brooklyn, collaboration is at the heart of all of Every Shelter's campaigns, amplifying support for displaced refugees in East Africa.  This episode proves that with a little creativity and a compelling quiz, nonprofits can create lasting impact and inspire change.Resources & LinksLearn more about Every Shelter on their website and on Instagram. And don't forget to take their quiz and get a FREE sticker! Connect with Lauren on LinkedIn.Tune in to Episode 91: Increasing Monthly Gifts & GivingTuesday Ideas to hear my first conversation with Lauren.Lauren's GivingTuesday strategy was inspired by Episode 7: How To Attract New Donors with a Quiz and Social Media Ads with The Adventure Project's Tesi Klipsch. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)How can you use LinkedIn to boost your nonprofit's visibility, partnerships and funding? In this episode, I'm sharing FIVE powerful tips that can help you maximize LinkedIn in 2025. We'll cover how to craft an impeccable LinkedIn profile and company page that serves as your nonprofit's “digital handshake”, using the “2-2-1” content strategy to captivate and connect, and the importance of experimenting with different post types (from videos, to polls, newsletters, and long-form articles) to see what resonates most. I also delve into the essential elements of creating a winning LinkedIn strategy, focusing on team involvement and how to create posts that spark real conversation and add immense value. If you're ready to up your LinkedIn game this year and connect meaningfully with donors and supporters, this episode is your ultimate guide to leveraging this powerful platform to its fullest.Resources & Links This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Get ready to explore the vibrant world of ocean and beach conservation! Chad Nelsen, CEO of the Surfrider Foundation, leads one of the most impactful environmental nonprofit organizations.Today, Chad shares his 27+ years of turning surfing culture into a powerful force for environmental stewardship, now with over 200 chapters and thousands of volunteers.You'll hear everything from how Surfrider aligned corporate partnerships with brands like Alaska Airlines, GoPro, and Pinterest, and how advanced technologies like Fundraise Up are helping them revolutionize their donor retention and monthly giving.Chad's mission-driven leadership led him to a life-changing speaking opportunity with TEDx, and he shares how he prepared for his 11-minute talk and WHY he hired a storytelling coach.Using platforms like LinkedIn and the newly trending Bluesky, Chad also highlights how Surfrider has tapped into cultural moments to amplify its brand identity and impact.Resources & LinksLearn more about Surfrider Foundation on their website and connect with Chad on LinkedIn or Bluesky.Check out Chad's TEDx talk, How To Scale Community-Led Advocacy. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.The 2nd Annual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)When I was 23, I could not even fathom starting a nonprofit, but Courtney Johnson did just that. In this episode, she shares her extraordinary journey and how her father's battle with long cancer inspired her to start Culinary Care, an organization dedicated to supporting cancer patients with nourishing meals. Fostering corporate partnerships have been a game changer for Courtney and she walks us through how hosting 20 of their interactive, culinary “cookoff” events resulted in $300,000! We break down the details of how companies can sponsor a cookoff, how Culinary Care partners with local restaurants, and her strategies for growing past 200+ monthly donors in their giving program.Personal connections have also played a pivotal role in building their community and retaining donors, and we discuss how Courtney's personal branding and authentic storytelling have bolstered their mission. I love how Courtney's unwavering commitment and fearlessness has not only honored her father's memory, but created a compassionate support system for those fighting cancer.Resources & LinksLearn more about Culinary Care on their website and connect with Courtney on LinkedIn, or at courtney@culinarycare.org.This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.The 2nd Annual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)In 2025, can you dare to wonder? To kick off the new year, I'm sharing my word of the year, and what's to come on the Missions to Movements podcast in 2025. The four core themes we'll be diving into? Revolutionizing fundraising, monthly giving programs, personal branding and thought leadership, and creating unique partnerships.In this episode, I also take a moment to reflect on my favorite moments from 2024, from writing a book to launching a successful virtual Monthly Giving Summit, and how these experiences taught me the power of collaboration and innovation. Guided by the theme of wonder, I encourage you to ask yourself "what if?" as we step into 2025, and challenge conventional practices.Where can you let go of control, bring on supportive team members, or invest in tools that foster productivity and creativity?What word is going to guide your nonprofit journey this year?Plus, a very exciting new partnership with LinkedIn!This podcast is brought to you by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Could embracing the latest nonprofit tech trends redefine your fundraising strategy for 2025?!Today I'm sharing a comprehensive, data-driven look at my top FIVE key trends and predictions that will transform how you connect with supporters in the new year… starting with AI! We'll explore how AI innovations like Claude and Perplexity are transforming grant writing and donor communication, with fascinating examples from the American Red Cross (who use AI for real-time disaster relief), to Greenpeace Australia and UNICEF, who leverage AI chatbots to streamline more complex donor interactions. There are many other emerging trends, like the impact creator economy, and why it's important to empower employees to become content creators - not only because these stories foster a deeper connection to your mission, but it's great for attracting new talent, too.Social purchasing is also taking center stage in 2025, with platforms like TikTok Shop revolutionizing how we connect with causes.I'll also discuss the emerging trend of building devoted donor communities through recurring giving and the strategic hiring needed to sustain these initiatives. (Oxfam and the International Rescue Committee are setting the precedent with roles focused on community engagement!)As we wrap up the year, I encourage you to reflect on these trends and adapt your strategies to stay ahead. Happy holidays!Resources & LinksCheck out my recommended AI tools: Claude and Perplexity and my AI-generated “Gratitude Garland” here.Learn the basics of AI with Tim Lockie's course, AI For Anyone and use code EQUATION for 5% off.More Than Giving - Virtual Assistants for Nonprofitscharity: water created an immersive experience in Franklin, TN combining storytelling and sensory-rich exhibits. Check it out here.The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)The Canada Post strike began on November 15th, and Shellie Power, the Executive Director of Hope Centre Ministries, is here to shine a light on the fascinating creative strategies she's crafted to maintain crucial donor communications. (Hint: it's pretty heartwarming!)We talk about the strike's ripple effect that has been felt across sectors and how it's challenging nonprofits to find innovative ways to keep fundraising efforts afloat.Shellie turned these postal delays into a chance for personal connection with donors. By hand-delivering not just mail, but also cookies, they transformed a setback into a joyful engagement opportunity. We dig into the logistics of their approach and how it led to increased donations and stronger relationships. This episode is a testament to the resilience and innovation that nonprofits bring to bear during crises, fostering community and connection even amidst adversity.Resources & LinksConnect with Shellie on the Hope Centre Ministries website, on LinkedIn, or via email at shellie@hopecentreministries.org. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)In honor of the 12 Days of Christmas, I thought it would be fun to share 12 of my FAVORITE tools, services, personal treasures, and subscriptions that make my life easier, more productive, and more enjoyable.Shop Dana's Favorite ThingsThe Monthly Giving Mastermind Book (For a limited time, get the first two chapters for FREE!)FlodeskNonprofit Automation AgencyMonthly Giving Summit Replays (Binge the replays for 50% off through 12/31/24!)BuzzsproutPodcasting for CreativesButterNuulyLettrLabsMore Than Giving - Virtual Assistants for NonprofitsMission-Minded MerchPura Scent DiffusersFor a detailed description of each of my favorite things, click here.Resources & LinksMy book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)As a board member of the Impact Communications Institute (ICI), I am excited to share a thought-provoking conversation during one of our Impact Councils that we hosted in partnership with 3BL Media.In this episode, we explore how open hiring and criminal justice reform can be woven into brand storytelling without objectifying those with lived experiences. You'll learn how purpose-driven companies like Greyston Bakery and Ben & Jerry's are turning their values into action and creating inclusive employment opportunities that resonate and drive change.By focusing on potential rather than past barriers, these organizations are providing second chances while fostering a culture of respect and empowerment.Whether you're aiming to implement open hiring practices OR seeking to anchor your brand in meaningful values, this episode will empower you to communicate your impact more effectively while creating a more equitable and sustainable world.Resources & LinksIf you are on the leading edge of using storytelling for changemaking, I would love to invite you to take the pledge with us.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Up your fundraising game by tuning in to The Nonprofit Podcast, hosted by DonorBox Education & Community Engagement Manager Jena Lynch and Fundraising Strategist Britt Stockert (I was also a recent guest!)Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Leadership isn't just a title. It's about influence and building trust. And today's guest is someone who FUNDAMENTALLY shaped my career and even became a catalyst in my leap to entrepreneurship. Kristin Boehm was a pioneer in digital media at People Magazine and with an always sharp pulse on culture, is now a branding consultant. Known for her killer headlines and strategic mind, her superpower is also in building high-performing teams and nurturing talent.We discuss Kristin's transition to the digital landscape, and explore the importance of service industry skills, taking time off during transitions, and the power of listening to team input.Leadership, of course, isn't without its challenges, so we also get into what it's like to build resilient teams in burnout-prone sectors like nonprofits, the complexities of hiring, and how to juggle wins with constructive feedback.Resources & LinksCheck out the other episodes in this Meet My Boss Leadership Series:Nurturing Talent and Fostering Innovation with Lisa BechtoldBuilding Thriving Cultures and Team Dynamics with Dave NugentThe 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Up your fundraising game by tuning in to The Nonprofit Podcast, hosted by DonorBox Education & Community Engagement Manager Jena Lynch and Fundraising Strategist Britt Stockert (I was also a recent guest!)Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Caught in the beautiful whirlwind of Giving Tuesday, I found myself reflecting on a vital lesson learned from last year's campaign. Imagine the scenario: you pour your passion and effort into creating a memorable GivingTuesday, only to find that the connection with your donors dwindles as soon as the thank-you emails are sent. This episode draws from my experience with a local animal organization and sheds light on the significance of maintaining donor engagement post-GivingTuesday. Each donation reflects a personal choice amidst millions, and understanding the 'why' behind it can yield invaluable insights for your nonprofit.In this episode I share a straightforward email template to strengthen donor relations. It's not about surveys or impersonal data collection, but about genuine curiosity and appreciation. By simply asking your donors what inspired their gift, you open the door to understanding their motivations, whether it's a social media post that moved them or a personal connection to your mission. These stories are treasures that can energize your team and enrich your future campaigns. Tune in to discover how pausing to truly connect with your supporters can enhance both your organization's narrative and its impact.The Monthly Giving Summit is BACK February 26-27 - apply to speak and SAVE THE DATE: https://www.monthlygivingsummit.com/The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Up your fundraising game by tuning in to The Nonprofit Podcast, hosted by DonorBox Education & Community Engagement Manager Jena Lynch and Fundraising Strategist Britt Stockert (I was also a recent guest!)Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Dave Nugent has known me for over a decade. A tech executive and serial entrepreneur, Dave jam-packs this episode with so many gems on leadership, from leadership styles and the dynamics of team building, to fostering a motivated workplace through honesty, transparency, and genuine care for team members.When it comes to hiring, we discuss the boldness and initiative that distinguishes standout candidates, as well as Dave's perspective on cultural alignment in hiring, and the importance of crafting an authentic company culture.In sharing one of my own personal stories in working with Dave, we unpack the importance of setting expectations and encouraging open communication, especially when it comes to working with younger staff. Dave also shares the impactful work he's doing with the Next League University program, which opens doors for aspiring professionals in the sports industry.This episode will inspire you to build a thriving organizational culture and offer so many invaluable lessons to enhance your leadership approach or career trajectory!P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Resources & LinksConnect with Dave on LinkedIn if you're interested in the work he's doing with Next League.Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus. How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don't miss my on-demand webinar replay with DonorBox. Take advantage of DonorPerfect's FREE End of Year Playbook to create the best multi-channel engagements. Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Lisa Bechtold, Executive Director of Take Stock in Children, was my first boss, and today, she's here to share her transformative 24+ year journey in the nonprofit sector. I'll walk you through the serendipitous story of how I met Lisa, and why she took a chance on me at age 22, which completely jumpstarted my career. We also discuss how Take Stock in Children increased its reach from supporting 100 to over 500 college students, plus Lisa's practical strategies for fostering a supportive organizational culture with self-care.Lisa is an exceptional leader on EVERY level, and we get into so many juicy leadership topics, from the dynamics of effective communication, leadership styles that promote inclusivity and conflict resolution and how personality assessments can create efficiency and harmony on a team.This episode will ignite so many ideas on how to create a workplace culture that encourages risk-taking and innovation.P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Resources & LinksConnect with Lisa at lisa@takestocksarasota.org. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus. How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don't miss my on-demand webinar replay with DonorBox. Take advantage of DonorPerfect's FREE End of Year Playbook to create the best multi-channel engagements. Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Get ready to discover how to be a strong nonprofit leader with Dr. Kevin Sansberry, an esteemed organizational consultant and behavior scientist. We're hanging out in a park in Cincinnati recording this episode – and talking all about why you can't actually move the needle with your messaging, strategy, and personal branding without effective leadership at the helm.Hear about psychological safety (and empowering individuals at every level to demonstrate leadership), and how to set a foundation for building trust and sparking impactful movements.Plus, there are specific traits that set the BEST nonprofit leaders apart, and we compare the unique distinctions between nonprofit and Fortune 500 leadership styles. By tapping into specific subcultures and creating dedicated communities of supporters, nonprofit leaders can amplify their impact and drive their missions forward with a passionate and united front.P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Resources & LinksMy book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus. How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don't miss my on-demand webinar replay with DonorBox. Take advantage of DonorPerfect's FREE End of Year Playbook to create the best multi-channel engagements. Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)How does culture play into the spirit of giving? And how should we think about calling in our believers and finding our super fans?This is a special episode of a previously recorded keynote session from this year's Monthly Giving Summit. None other than Dr. Marcus Collins is sharing his incredible expertise on the transformative role of cultural identity in marketing, revealing how small groups like Beatniks, Hippies, and Hipsters grew into influential subcultures. Discover how aligning your nonprofit's mission with the core beliefs and values of your audience can transform your cause into a widespread movement. And together, we'll explore the fascinating interplay between culture and consumer behavior, and how our identities shape the brands we support and the causes we champion. With his guidance, you'll identify your personal and organizational beliefs, find your "believers," and build a network of brand evangelists who resonate with your vision.Every time I hear Marcus speak, I am BLOWN away. I hope you leave this episode even more empowered to create meaningful change and amplify your organization's impact!P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus. How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don't miss my on-demand webinar replay with DonorBox. Take advantage of DonorPerfect's FREE End of Year Playbook to create the best multi-channel engagements. Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What if the strategies that win elections could also supercharge nonprofit fundraising? DJ Koessler is a trailblazer in political marketing who has shaped campaigns for Barack Obama and Kamala Harris. Together, we're unlocking the secrets of political messaging and exploring how these techniques can be adapted to energize nonprofit supporters, especially during Giving Tuesday. How can we call in people who believe in us and want to support the causes we do? How do we create campaigns for people to take action?DJ shares his unique journey from nonprofit development to the political arena, why TikTok is emerging as the platform of choice for today's political campaigns, and the significance of personalized donor experiences.Find out why it's so important to “know who your most engaged reporters are” and how these grassroots connections can illuminate campaign strategies.Through fascinating examples from the Harris campaign, we examine the risks and rewards of engaging with cultural phenomena, stressing the importance of authenticity and audience understanding. P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Resources & LinksConnect with DJ on his website, KoesslerStrategies.com and on social media at @DJKoessler. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Giving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect's FREE fundraising AI bot at donorperfect.com/bot.Take advantage of DonorPerfect's FREE End of Year Playbook to create the best multi-channel engagements. The Nonprofit Podcast by Donorbox has over 100 episodes to help you take your nonprofit to the next level. Check out my appearance on Episode 130: Master Monthly Giving.I invite you to take a look at Bloomerang, the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to ...

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)AI is already revolutionizing the way nonprofits operate and engage with donors.And Diana Atero is at the forefront, having spent over nine years as a Senior Product Marketing Manager at Bloomerang, a hub of nonprofit tech innovation!Together, we explore how AI is transforming wealth screening and donor segmentation to delivering personalized interactions that strengthen supporter connections. With cultural shifts in donor expectations, nonprofits are leveraging sophisticated measurement tools to showcase their impact, ensuring transparency and fostering deeper relationships with their audience.You'll also hear about Bloomerang's new integrated AI Content Assistant, a tool that will address common challenges like writer's block and time constraints.P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Resources & LinksCheck out Diana's recommended AI prompts to use with Bloomerang's AI Content Assistant.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Giving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect's FREE fundraising AI bot at donorperfect.com/bot.Take advantage of DonorPerfect's FREE End of Year Playbook to create the best multi-channel engagements. The Nonprofit Podcast by Donorbox has over 100 episodes to help you take your nonprofit to the next level. Check out my appearance on Episode 130: Master Monthly Giving.I invite you to take a look at Bloomerang, the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to ...

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Do you know about Donor-Advised Funds (DAFs)? This 3-letter word has been on a LOT of people's minds, which is why I'm joined by Mitch Stein, Head of Strategy at Chariot, to learn how these tax-advantaged accounts are reshaping charitable giving. Mitch introduces us to the revolutionary DAF Pay, an innovation that simplifies the donation process to feel just like using a credit card, making it easier for nonprofits to connect with donors. We also talk about the democratization of DAFs, driven by major players like Fidelity and Schwab, which has opened the door for everyday donors to make a difference without the hurdles of high minimums and grant sizes.Even leading nonprofits like the Michael J. Fox Foundation are capitalizing on DAFs to inspire increased generosity!From creating engaging content to educating donors on viewing DAFs as active charitable wallets, Mitch generously shares how organizations can maintain top-of-mind awareness and encourage frequent use of DAFs. P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Resources & LinksConnect with Mitch on LinkedIn and check out Chariot's first ever DAF Fundraising Report and their blog for more education on Donor-Advised Funds.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Giving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect's FREE fundraising AI bot at donorperfect.com/bot.The Nonprofit Podcast by Donorbox has over 100 episodes to help you take your nonprofit to the next level. Check out my appearance on Episode 130: Master Monthly Giving.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)As Hurricane Milton threatened Florida, I found myself grappling with anxiety and worry for my hometown of Sarasota. Traveling to Cincinnati for a keynote on the power of personal stories, I couldn't escape the shared trepidation at the airport, as travelers exchanged tales of loved ones caught in the storm's path. This collective concern spurred me into action, reaching out to Florida-based organizations to see how we could all lend a hand. The responses were heartwarming, offering a glimpse into how community and storytelling can become a beacon of hope during crises.Join me in this special episode of Missions to Movements, where I illuminate the efforts of remarkable organizations like the Second Harvest Food Bank of Central Florida and the Treasure Coast Food Bank, both tirelessly distributing meals and supplies. Susan from the SPCA of Brevard shares the challenges faced by animal shelters, while the Community Foundation of Sarasota County unveils key initiatives like the Suncoast Disaster Recovery Fund and the Season of Sharing campaign, focused on long-term recovery. Discover how you can contribute to these essential efforts and help rebuild communities ravaged by Hurricane Milton.Get Involved & Donate here: Feed Hope NowSPCA of BrevardSuncoast Disaster Recovery FundSeason of Sharing CampaignGiving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect's FREE fundraising AI bot at donorperfect.com/bot.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Three of the most famous movements in history were built on marketing, storytelling, subcultures, and creating influence. Today, we're going to explore how leaning into subcultures (rather than mass marketing), can be REALLY powerful and create sustainable impact for your nonprofit. We'll start by unraveling lessons from the Civil Rights Movement and Women's Suffrage. These movements thrived by uniting deeply connected communities. Your nonprofit can adopt similar strategies, focusing on smaller groups that resonate with your cause to create a lasting impact.Storytelling plays a pivotal role in any movement-building strategy, and we'll explore its profound impact by examining the #MeToo movement. When you're building your monthly giving program, what stories can you share to really connect with your audience?Connecting with a specific subculture of survivors, #MeToo grew exponentially by sharing personal narratives. Hear how your nonprofit can harness this powerful approach for monthly giving programs, especially when you target subcultures that align with your mission.As we approach the giving season, there's no better time than now to nurture those relationships.P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Resources & LinksMissed the Monthly Giving Summit? Get access to all of the keynotes and breakout sessions here.Check out Episode 68 of Missions to Movements with Marcus Collins: How Culture Influences Marketing.Giving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect's FREE fundraising AI bot at donorperfect.com/bot.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Mallory Erickson's new book “What The Fundraising” is out TODAY, and I can't wait to share her wisdom around “alignment fundraising” – specifically why prioritizing alignment over your monetary goals is transformative.Mallory has done extensive research into the psychological and physiological responses of fundraisers, and you're going to walk away with so many actionable steps for a holistic strategy that benefits both you and your supporters.We discuss the crucial role of internal alignment and self-compassion in forming and maintaining successful partnerships, plus the magic and science of serendipity.Discomfort is a big theme in our conversation. And it can stem from so many places - toxic environments, unfamiliar situations – even the tension between short-term relief and long-term alignment. But what if discomfort could serve as a catalyst for your personal and professional growth? This episode will leave you with practical strategies for managing the uncertainty.Be sure to pick up Mallory's new book, What The Fundraising, and grab a copy for a friend, too!Resources & LinksConnect with Mallory on her website and buy her new book, What The Fundraising. Follow her on LinkedIn or on Instagram at _malloryerickson. Mallory also hosts a podcast, What the Fundraising.Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Giving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect's FREE fundraising AI bot at donorperfect.com/bot.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Why do some fundraising appeals succeed while others fall flat? It all comes down to the power of language.Dr. Emilie Socash, the visionary founder and CEO of the Nonprofit Help Center, is here to share groundbreaking findings from her research, including why donors are MORE generous when messaging emphasizes preventing negative outcomes. We break down the psychological contrasts between promotion-focused and prevention-focused approaches, drawing from an eye-opening experiment involving 225 high-income adults. Prevention-focused individuals are 53% more likely to increase their donations when they receive messages tailored to their motivational orientation! Later, we go through Emilie's incredibly actionable “Mad Libs” exercise to A/B test, analyze, and refine your appeals.This episode is FILLED with impactful advice. Get ready to furiously take notes and have your pen and paper ready.Resources & LinksConnect with Emilie on LinkedIn and learn more about the Nonprofit Help Center on their website, where they host hundreds of micro-learning courses.Check out the free resource Emilie talked about in today's episode: How To Say It And Speak Their Language (with promotion and prevention language examples!)Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What if you could transform your entire donor engagement strategy from the ground up, 2x your fundraising goals, AND achieve a 64% open rate? I'm excited to feature a conversation previously on The Purpose & Profit Club podcast featuring Wendy Faust, the trailblazing Executive Director of the Live Like Lou Foundation, and host Christina Edwards from Splendid Consulting. Wendy takes us on an inspiring journey through her transformative work supporting ALS-affected families, funding innovative ALS research, and keeping Lou Gehrig's legacy alive. You'll hear about the viral success of the Ice Bucket Challenge and what it means for ongoing advocacy and funding efforts.We also uncover the secrets behind tripling email frequency to achieve a 64% open rate, all through the lens of nonprofit storytelling. Plus, personalized thank-you notes, candid videos on TikTok, anniversary emails, and data platforms like Bloomerang helped revolutionize their approach. Every connection and story shared can make a difference!P.S. Sign up for FREE instant access to Christina's masterclass, Email Goldmine: Monetize Your Email List.Resources & LinksConnect with Wendy on LinkedIn and learn more about Live Like Lou on their website and Instagram.Want to skyrocket your open rates and double your next fundraiser? Sign up for FREE instant access to Christina's masterclass, Email Goldmine: Monetize Your Email List.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What if the key to turning your mission into a movement lies in the power of video? Shannon Fitzgerald from The Hooligans Agency is here to reveal how creative video content can revolutionize advocacy and nonprofit work. And you DON'T need a massive budget to make a significant impact.You'll hear the incredible story behind two “fake” horror movie trailers designed with a scrappy budget in less than a week (!) for Gas Leaks Action, that educated audiences about the dangers of natural gas.These ads received a TON of earned media attention, even landing in movie theaters during Halloween season.Shannon has one heck of a resume, going from Hollywood to spearheading 80+ campaigns for democratic and climate initiatives. You're no doubt going to learn so many practical tips for aligning your creative projects with your core values, and why the “MAYA Principle” is so special (it will help your content resonate more deeply!)This episode is for you if you're ready to elevate your social impact mission with video.P.S. Join me for my Book Launch Tour at the Kendra Scott store in Sarasota, FL on September 18th! RSVP here.Resources & LinksLearn more about Shannon's work on her agency website and connect with her at shannon@thehooligansagency.com, or on LinkedIn.Check out the video examples discussed in this episode: Silent But Deadly for Gas Leaks Action and Assume That I Can for CoreDown.Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)The Monthly Giving Summit is here! In less than 24 hours, over 1,500 nonprofits from all over the world are coming to the first online virtual event completely dedicated to monthly giving.So what can you expect? Day 1 is focused on keynotes and panels, sharing stories about growth, retention, and fostering values-aligned partnerships. You'll hear from the Head of LinkedIn for Nonprofits, Ariana Younai, and Marcus Collins, who wrote one of my favorite books.Day 2 will feel like a mastermind. It's time to come together and network, share your learnings and experiences, AND we'll have two breakout sessions where you can get hot seat style coaching. Come prepared with your most burning questions!Whether you are in the pre-launch phase of your monthly giving strategy, or you have over 100,000 monthly donors, this event is for you.Join me on Sept 5-6 from 1-4 pm ET to learn how to build, grow and sustain subscriptions for good. RSVP for FREE here.P.S. I am hitting the road this week! Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL! RSVP for Atlanta on September 7thRSVP for Sarasota on September 18thP.P.S. Would an in-person monthly giving event in 2025 pique your interest? Send me a DM at @positivequation on Instagram. I'd love to hear from you.Resources & LinksSpecial thanks to the Monthly Giving Summit's growth partners: Neon One, iDonate, Givebutter, and DonorPerfect. Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Get ready to unlock the secrets of nonprofit email marketing with Katelyn Baughan, a seasoned email expert who has worked with National Geographic and the Trevor Project. Katelyn and I are diving into the nuances of nurturing new email leads with a well-crafted welcome series, (which is underutilized and CRUCIAL during the early stages of supporter engagement!)We break down an optimal sequence of sending 4 emails over 12 days, including thank you notes, mission connections, storytelling, and a final call-to-action.We also touch on the importance of key performance indicators (KPIs) and choosing the right email platforms and CRMs for your organization. Katelyn has so much wisdom to share on avoiding new subscriber overwhelm.Plus, Katelyn is offering a bonus coaching call in my upcoming Grow Your List Ads Challenge, designed to help you attract new supporters. And if you join us, you'll get her fully customizable email series welcome template!P.S. My Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here.P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL! RSVP for Atlanta on September 7thRSVP for Sarasota on September 18thResources & LinksRegister for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!Sign up for my Grow Your List Ads Challenge to generate 100 subscribers in 7 days with Facebook ads. Get 4 live Zoom calls, plus a bonus group coaching call with email expert Katelyn Baughan.Connect with Katelyn on LinkedIn and sign up for her newsletter, where she shares weekly tips about nonprofit email trends.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What can we learn from the merger of two impactful nonprofits, and how can it reshape our approach to mission-driven work? Join me as we welcome back Blythe Hill, the visionary founder of Dressember, who shares the inspiring journey of her organization's partnership with the International Justice Mission (IJM). With limited resources and a challenging post-COVID fundraising environment, this strategic move opened up new opportunities AND expanded the reach of Dressember's mission to combat human trafficking.You'll hear about the emotional and practical challenges Blythe faced, how they announced the acquisition to their 200,000 contacts, AND the nitty gritty of the legal side.This episode offers a transparent look at how to execute a successful strategic transition that ensures continued impact and support for nonprofit teams.P.S. My Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here.P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL! RSVP for Atlanta on September 7thRSVP for Sarasota on September 18thResources & LinksRegister for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!Learn more about Dressember on their website and follow them on Instagram. Connect with Blythe at blythe@dressember.org or on Instagram.Tune in to Episode 3 for my first conversation with Blythe, The Power of Video.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)This week, there's another podcast I want to share with you: What the Fundraising. Mallory Erickson is talking to Caitlin Wion, a data manager at Alzheimer's San Diego. And Caitlin is revealing ALL of her automation secrets to enhance donor engagement and make recurring giving work – with limited capacity and time.Hear how a simple donation tracker in an email campaign led to an unexpected surge in donor sign-ups, the power of customization and segmentation, and the origins and evolution of Alzheimer's San Diego's recurring giving program. Caitlin doesn't hold ANYTHING back in sharing their best creative strategies for fostering a donor community (like heartfelt acknowledgment letters and special thank-you notes!), while their Visionary program celebrates major contributors annually.This juicy episode underscores the broader impact of monthly giving on fundraising strategies, and should get your wheels turning while you plan this year's Giving Tuesday and year-end campaigns. P.S. I thought this was a perfect episode to share with you as my Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here.P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL! RSVP for Atlanta on September 7thRSVP for Sarasota on September 18thResources & LinksRegister for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!Learn more about Alzheimer's San Diego on their website and connect with Caitlin on LinkedIn.Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Could leveraging Facebook Messenger transform your nonprofit's fundraising strategy? In this episode, we sit down with Becca Lockhart and Ty Hyacinth from the Michael J. Fox Foundation to uncover the digital strategies that have catapulted their annual giving. Discover how their innovative use of Facebook Messenger campaigns, combined with integrated donor engagement tactics, has revolutionized their approach to funding Parkinson's research, leading to remarkable growth in revenue and donor interaction.The Michael J. Fox Foundation's shift to Facebook fundraising, in partnership with Good United, offers a masterclass in authentic community-building. Join us as Becca and Ty reveal the power of personalized interactions and the critical role of staff members stepping into the spotlight with a conversational tone. Hear how ongoing engagement and expressing gratitude have been pivotal in fostering trust, belonging, and sustained support through various campaigns and challenges.We celebrate the foundation's impressive achievements in 2023, particularly through their "Year in Review" report. Listen to how they've leveraged Facebook Messenger for transparency and impactful communication, creating an engaged community where members share personal stories and support each other. As we look forward to April's Parkinson's Awareness Month, Becca and Ty share their excitement for upcoming community efforts and advocacy. Don't miss this episode packed with valuable insights and heartfelt stories from the front lines of nonprofit fundraising.Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Books can spark a movement. And while I am in the midst of writing my first book (coming out in September!), I immediately knew we had to do a podcast episode about this entire process. Allison Trowbridge is the founder and CEO of Copper Books, who are revolutionizing the hybrid publishing model while focusing on mission-driven authors. Get ready to be guided through the complexities of the publishing industry, from the financial risks traditional publishers take, to the entrepreneurial spirit required for successful self-publishing. Plus, Allison explains her pivot to hybrid publishing for balancing professional support and author control, making it ideal for niche books with meaningful audiences (I'll reveal why I chose this path over other options).If you're one of the 81% of people in the world who want to write a book and share your story, this episode offers a comprehensive overview of the financial aspects, marketing strategies, and the evolving landscape of book publishing.P.S. Don't forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL! RSVP for Atlanta on September 7thRSVP for Sarasota on September 18thResources & LinksLearn more about Copper Books on their website or on Instagram. You can also connect with Alli on LinkedIn and Instagram. DM her to learn more about their Author Camp.Check out Squibler, a supercharged AI story writing software.Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!