Podcasts about conscious consumers

In this episode of Bean There Done That, host Phil Di Bella is joined by Michael McFarlane, Head of Sales and Marketing at Huskee, to discuss sustainability in the cafe industry. They explore the role of reusable cups, misconceptions about sustainability, and how cafes can implement environmentally friendly practices. Michael shares insights from his 14 years in hospitality, offering practical tips on everything from menu creation to waste reduction and the importance of choosing sustainable suppliers.Key Topics and Themes:Sustainability challenges and solutions in cafesThe role of reusable cups in reducing single-use wasteThe importance of material choice and consumer preferencesMisconceptions around sustainability in the coffee industryExploring reusable cup programs like HuskeeSwapPractical tips for cafes to promote sustainabilityThe future of single-use plastic bans and their impact on cafesAbout Our Guest:Michael McFarlane is the Head of Sales and Marketing at Huskee, a company leading the way in sustainable coffee solutions. With over 14 years of experience in hospitality and retail, Michael is passionate about coffee culture, innovation, and reducing waste in cafes through reusable systems like HuskeeSwap. He has helped scale an Australian startup to global prominence, promoting sustainability in the cafe industry.Takeaways:Reusable Cups Matter: Whether plastic or stainless steel, reusable cups are a great first step towards sustainability.Start Small: Promote reusables, engage with customers about their preferences, and experiment with different sustainable practices.Sustainability Can Be Profitable: Reducing waste and choosing the right suppliers can lower costs and attract environmentally conscious customers.Links and Resources:Huskee – Learn more about Huskee's reusable cup systems and sustainability initiatives.The Coffee Commune – Join the coffee community and explore their sustainability strategies.Time-Stamped Key Points:[00:01:05] – Introduction to sustainability in cafes and Michael's background in coffee culture and innovation.[00:02:16] – Michael explains the first steps cafes can take towards sustainability, starting with BYO and reusable cups.[00:03:16] – Discussion on material choice and how different reusable cups cater to personal preferences and enhance customer experiences.[00:06:57] – Phil and Michael break down the importance of cup size, from 6oz to 16oz, and how it affects pricing and consumer choice.[00:10:15] – Should cafes charge less for customers bringing reusable cups? Michael offers his take on this contentious topic.[00:12:45] – Introduction to HuskeeSwap, a reusable cup system designed to streamline cafe operations and reduce waste.[00:14:22] – Insights into countries leading the way in sustainability and upcoming single-use bans in Australia.[00:17:06] – How cafes can use sustainability initiatives like HuskeeSwap to attract more customers and reduce operational costs.[00:20:00] – The importance of choosing suppliers with strong ESG (Environmental, Social, Governance) strategies.Don't miss this insightful episode on how cafes can embrace sustainability and improve their bottom line. Listen now on your favourite podcast platform and start making your cafe more sustainable today!Produced by The Podcast Boss.

Alex French, the co-founder and CEO of Bizzy Cold Brew, has steered his company from the remnants of a failed snow sports venture to a thriving brand known for its exceptional 48-ounce cold brew coffees. With his extensive background in marketing at Best Buy and General Mills, Alex has channeled his expertise into creating a product that stands out for its high quality, significant caffeine content, and affordability. He underscores the meticulous effort invested in crafting the perfect cold brew coffee, overcoming numerous challenges, and targeting a niche market within the food and beverage sector. Alex takes immense pride in the brand's growth, now available in 8,000 stores, and relishes the sight of strangers enjoying his product, validating its value and impact in their daily lives. Highlights of our conversation: - Bizzy Cold Brew was founded to cater to the demand for ready-to-drink beverages, recognizing the popularity of cold brew coffee and the inefficiencies of making it at home. - Leveraging his background in engineering, marketing, and data analysis, Alex created a product that catered to the market need for convenient, affordable, and energy-boosting beverages. - Bizzy Cold Brew's commitment to sustainability, organic ingredients, and recycling materials has positioned the brand as a top player in the competitive cold brew market, resonating with environmentally conscious consumers. - The company's exploration of innovative ways to upcycle spent coffee grounds, such as converting them into biochar for concrete, showcases their dedication to sustainability and reducing greenhouse gas emissions. - The fulfillment and joy experienced by the founder in seeing employees well-compensated, strangers buying the product, and customers benefiting from the functional beverage highlight the positive impact Bizzy Cold Brew has on individuals' lives. Alex is an innovative thought leader, early adopter, and disruptor in all things consumer brands. Where others see challenges and hardships, Alex sees an opportunity to innovate, disrupt, and accelerate new ideas. With passions and expertise in health and wellness, food and beverage, technology, and the millennial consumer, Alex has had the opportunity to consult, lead teams, and launch businesses within the food and beverage industries. Alex currently acts as CEO of Get Bizzy Inc., a beverage company whose mission is to be the best by providing the highest quality and most convenient beverages on the market. When not working on his business, Alex spends his time mentoring college students and training for ultra-endurance races. Connect with Alex: Website: https://bizzycoldbrew.com/ LinkedIn: https://www.linkedin.com/company/bizzycoldbrew/ LinkedIn: https://www.linkedin.com/in/alexjfrench/ Socials @bizzycoldbrew Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/ Twitter: @DisruptiveCEO #CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're diving deep into the reason why we so often feel the temptation to over consume things we don't actually need, why we would want to change these habits, and how we can become more conscious consumers in an "influencer world." This episode was inspired by the craze of the "Stanley Cup" - a trendy reusable water bottle. I'm digging into the story of this cup, what it says about influencer marketing, and more importantly, how we have the power, as a consumer, to change our habits. The second half of the episode is full of actionable steps like questions to reflect on and different ways we can challenge ourselves so we can have real, lasting habit change in our buying habits - starting with thinking or pausing before we buy. Links: Desirae on Instagram Vox article mentioned Podcast Website Sponsor: Green Chef: Get 60% off and 20% off your next two months at greenchef.com/60minimalish using code 60minimalish Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we are joined by Michael Kuech, co-founder of Your Super. Michael shares his inspiring journey from a challenging cancer diagnosis to achieving superfood success. He discusses the importance of customer obsession, the power of authentic storytelling, and how to build a thriving community around your brand. From starting a Shopify store to pre-sell their new line of superfood mixes to navigating the competitive health food industry landscape, Michael provides valuable insights into clean eating, entrepreneurship, and the benefits of plant-based nutrition. Tune in to learn about the evolution of the superfood market, the role of quality and transparency in the industry, and the surprising impact of superfoods on lifestyle changes. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

A narrated essay reflecting on minimalism: owning only what adds value and meaning to your life and removing the rest.Find more essays at brandonstover.comWant the essays and podcasts delivered directly to you? Subscribe: brandonstover.substack.comTimestamps: (00:00) - Beginning of Essay (02:08) - Minimalism (03:53) - Value of Small Spaces (07:05) - Using Things to Fulfill Feelings (09:01) - Deciding What Has Value

A narrated essay reflecting on the dark side of consistently creating content, what a content creators intention should be, and how to create content that is both sensational and valuable.Find more essays at brandonstover.comWant the essays and podcasts delivered directly to you? Subscribe: brandonstover.substack.comTimestamps: (00:00) - Intro (01:25) - Beginning of Essay (05:19) - The Two Sides of Content Creation (08:26) - Consistent Content Creation (10:03) - Content Marketing (11:58) - Creator's Intention (12:40) - Value of Long-Form Content

A narrated essay reflecting on the five stages of relationships for both monogamists and non-monogamists, delineating when a romantic interest should move to the next stage.Find more essays at brandonstover.comWant the essays and podcasts delivered directly to you? Subscribe: brandonstover.substack.comTimestamps: (00:00) - Intro (01:21) - Beginning of Essay (03:03) - Stage 1: Need Fulfillment (04:18) - Stage 2: Mutual Benefit (05:37) - Stage 3: Romantic Trial Period (06:37) - Stage 4: Resource Trial Period (07:47) - Stage 5: Life Partners (09:32) - Pursuing Purpose Together (12:09) - Monogamy vs Non-Monogamy (14:43) - Polarity in Relationships

A narrated essay on how to strive towards perfection, an ideal state of being, without feeling shame or guilt when we fall short as flawed human beings.Want the essays and podcasts delivered directly to you? Subscribe: brandonstover.substack.comTimestamps: (00:00) - Intro (02:29) - Essay Narration (05:10) - Commentary on Essay

Support for Causeartist and the Disruptors for GOOD comes from: Asana Get 50% off Asana with dedicated support from our social venture and nonprofit team. Save time with our best-in-class work management-and put more resources toward your mission.---------------------------Support for Causeartist and the Disruptors for GOOD comes from: One Tree PlantedOne Tree Planted is a non-profit organization focused on global reforestation.If you are interested in being a part of global reforestation and would like to make a philanthropic donation or become a business partner, learn more here.------------------------------> Check out the Causeartist Partners here.---> Subscribe to the Causeartist Newsletter here.Mentioned in the brief:VERRA Plastic CreditBezos Earth Fund - $400 Million for Greening in U.S. CommunitiesFungi emerges as a sustainable building materialThe EPA launches $20 billion grant competitions for clean technology projectsThe Ocean-Based Climate Resilience Accelerator provides $60 million to develop ocean technology for renewable energy and coastal resilienceNon-Toxic Perfume and Cologne Brands for Conscious Consumers ---> Check out the Causeartist Partners here.---> Subscribe to the Causeartist Newsletter here.

I read Good is the New Cool: Market Like You Give a Damn by Afdhel Aziz five years ago. And let me tell ya - reading his book lit a FIRE inside of me to work for purpose-driven organizations full-time. Afdhel joins us on today's show to talk about how more and more people are looking for purpose in their work – and how more and more companies are adding meaning to their missions. In fact, purpose-driven consumers will even pay a 35% price premium on a product, “voting” with their wallets AND their values. You'll hear how to win over these conscious consumers.Afdhel is an absolutely amazing teacher, author, and speaker, and his wisdom is extremely applicable, (especially about stories), which he says is a nonprofit's “greatest currency” to get people to care!In This Episode:How Afdhel's 20-year career in brand management was shaken during a trip back home to Sri Lanka for his brother's wedding (the country was hit by the 2004 tsunami!)Winning over conscious consumers who want to buy from brands who care about big issues – and why this can be the lynchpin in them choosing YOU over someone elseWhy stories are the greatest asset you have as a nonprofit – plus, the different layers of purpose according to Afdhel (brand purpose, corporate purpose and individual purpose)What brands have learned from nonprofits, and what nonprofits need to learn from successful brandsHow to attain employees who want meaning and purpose in their work (and how companies are painting a bigger picture when attracting talent)Why nonprofits and brands need to stop hating on each other and instead, learn together to help solve the world's problemsResources & LinksCheck out Afdhel's podcast, Good is the New Cool (and his favorite “fun” podcast, The Rewatchables) and his books, Good is the New Cool: Market Like You Give a Damn and Good is the New Cool: The Principles of Purpose. To learn more and to get in touch with Afdhel, you can visit his website or connect with him on LinkedIn.Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Want to use the power of your wallet to make a difference in the world? Out latest episode of Making Cents of Money explores Conscious Consumers and steps you can take so your money will support what you believe in. Additional Resources: • Get Savvy – How Your Spending Can Change the World webinar (scheduled for 3/29/2023): o Registration: https://go.uillinois.edu/getsavvywebinars o Recording will be on YouTube: https://go.uillinois.edu/getsavvy • Conscious Consumer Spending Index via Good.Must.Grow.: https://goodmustgrow.com/ccsi.php • 2022 Report on US Sustainable Investing Trends via The Forum for Sustainable and Responsible Investment: https://www.ussif.org/trends

Our guest today is Brother Mansour Rafiq Umar who is the CEO of Halal Watch LLC and also an Imam. As the CEO & President of Halal Watch World llc, Mansour wants to help relevant stakeholders understand the pros and cons of the industry, and how to attain their certification to help boost their credibility. Halal Watch LLC helps manufacturers, restaurants, slaughterhouses, kitchens, and grocers access a massive market of halal-conscious consumers. Connect with Mansoor Rafiq Umar: www.halalwatchworld.org https://www.linkedin.com/in/mansoor-rafiq-umar-6827883 — CONNECT WITH UMMAHPRENEUR — Follow Ummahpreneur on Instagram Subscribe To Ummahpreneur's Youtube Channel

Thank you for joining us on Breakfast With Champions! Today we hear from Barbara Majeski, the “Curator of the Good Life”, Lifestyle blogger, Real Estate Investor, TV personality with regular features on the TODAY show, Inside Edition, Good Day New York and many more! 

A narrated essay reflecting on how to access the mind using the body, your responsibility for your body, and who has the power to make decisions about our bodies. Brandon shares how he began a better connection with his body and his views about decisions made concerning other's bodies including abortion and COVID.Want the essays and podcasts delivered directly to you? Subscribe: brandonstover.substack.comTIMESTAMPS (00:00) - Introduction (01:04) - Beginning of essay On the Body: Using the Body to Access the Mind (04:15) - Inspiration of essay, my journey with first connecting with the body (05:49) - How do we access the mind through the body? (09:49) - What is the connection of the mind with reality? (10:49) - How did the Stoics perceive the body? (11:13) - How is the body a tool for your will? (12:30) - Why you must become the expert and take responsibility for your body (15:11) - What happens when you outsource responsibility of your body to others? (15:58) - Who should have ultimate decisions over our bodies? (18:30) - What can you do if your body is enslaved or controlled by someone else? (20:52) - Final comments on the body

Introducing the On Life podcast. Through narrated essays and intellectual interviews, this podcast will equip you with practical philosophies, new perspectives, and modern understandings of global issues so that change can start with you. It will help you to become a more critical thinker, find purpose in your life, and discover why you would want to take action in changing the world.WHAT YOU WILL LEARN IN THIS EPISODE Why I'm rebranding the podcast What On Life is about and how it will help you How philosophy is one part of a trifecta for human action The biggest problem with content creation My promise to you, the listener Want the essays and podcasts delivered directly to you? Subscribe: brandonstover.substack.comFull show notes, transcripts, and resources for every episode can be found at: brandonstover.comThe On Life podcast is produced by Plato University.

Ben Jeffreys is the CEO of ATEC International, which supports households across Asia & Africa to transition to modern, decarbonized cooking through its patented IoT stove products - delivering cost efficiency to households, data-validated carbon credits to net-zero partners and addressing the 4 billion people who lack access to clean, modern cooking. After moving his family to Cambodia in 2015 to commercialize ATEC's biodigester prototype, the winning product of the Google Impact Challenge, into a social enterprise, he has helped ATEC become a global leader in clean cooking it's two flagship on-grid and off-grid products delivering data-driven scalable impact not only for cooking, but data validation of carbon reduction as well. ATEC is aiming to help 800 million households to offset more emissions than the global airline industry whilst saving the lives of millions of women each year who traditionally cook with wood. WHAT YOU WILL LEARN IN THIS EPISODE How clean cooking products increases life quality, health, and household incomes How ATEC is using data collection and technology to offset carbon emissions The economics of carbon credits and why they are attractive to companies How to choose a high impact problem you can have a significant role in solving How to develop an Impact Flywheel to scale a solution and much more... Full show notes, transcripts, and resources can be found here: evolvethe.world/episodes/79The Evolve podcast is produced by Plato University.TIMESTAMPS(00:00) - Introduction(01:40) - How big is the clean cooking problem globally?(02:46) - How to choose a high impact problem you can have a significant role in solving(06:29) - What macro trends in energy made ATEC's solutions possible(07:23) - ATEC's clean cooking biodigester and induction stove solutions(11:41) - How to develop an Impact Flywheel to scale a solution(16:50) - Why Ben moved his family to Cambodia(21:04) - How ATEC gained early adopters with its PAYGO model(23:01) - How ATEC developed it's prototypes(27:01) - How clean cooking products increases life quality, health, and household incomes(30:12) - Why ATEC decided to pivot to induction stoves(33:04) - How ATEC is using data collection and technology to offset carbon emissions(36:34) - The economics of carbon credits and why they are attractive to companies(40:55) - How to face overwhelming problems(42:37) - Why its important to choose purposeful work(46:18) - How to identify a problem you are equipped to solve(48:34) - What our energy solutions look like for the next decade(53:17) - How we can push the world to Evolve

The last two years of the global pandemic have seen quantum changes in two societal behaviours : a seismic shift to online commerce and sustainable shopping to protect the planet. In the Spotlight, Bharati Jagdish and Timothy Go speak with Saniya Gupta, Head of Client Strategy, Carousell Media Group, about their latest findings in consumer behaviour, including a fast growing global phenomenon.See omnystudio.com/listener for privacy information.

Darryl Moodley – Head: Tailored Investments, Sanlam Corporate

Dr. Yael Joffe is Founder and Chief Science Officer of 3x4 genetics, which is brining the future of personalized healthcare by make use of the power of your unique genetics. This digital health company is pioneering the application of genomics to improve human health and sports performance by giving people access to more personalized, DNA-data-driven recommendations for fitness, food, supplements and lifestyle. Pioneering in the field and even cobbling together her own PHD, Yael became a world-renowned scientist in the rapidly-evolving discipline of nutrigenomics. She has over 20 years of experience in nutrition, genetics, sound research, clinical practice and scientific integrity, is a highly sought-after speaker, has co-authored two books, ‘It's Not Just Your Genes' and ‘Genes To Plate', and has been published in multiple peer-reviewed scientific journals. She has also trained hundreds of healthcare practitioners globally in nutrigenomics as course creator and adjunct professor. Yael is going share how we can use genetics to help everyone, everywhere personalize every health decisions, addressing root causes not just patching symptoms. WHAT YOU WILL LEARN IN THIS EPISODEHow genetics and epigenetics can enhance health, wellbeing, and performanceWhat are the problems with modern medicine's one size fits all model to healthcare?How does knowing your genetics help with your nutrition and diet?How Yael went from budding architect to world renowned scientist and entrepreneurHow to keep pursuing an idea when everyone else says your crazyHow we can start taking responsibility for your own healthand much more...Full show notes, transcripts, and resources can be found here: evolvethe.world/episodes/78The Evolve podcast is produced by Plato University.TIMESTAMPS(00:00) - Introduction(01:46) - Why is Yael so passionate about cold water swimming?(05:58) - Genetics and epigenetics 101(12:18) - What are the problems with modern medicine's one size fits all model to healthcare?(15:08) - The problem of focusing on symptoms rather than root causes(19:18) - 3x4 Genetics solution to enhance health, wellbeing, and performance(26:53) - Why work with health practitioners rather than go direct to consumer(30:12) - How does the science of 3x4 compare to 23andMe?(34:10) - How does knowing your genetics help with your nutrition and diet?(40:15) - Ethical considerations for genetic data and how to stay safe(44:41) - How Yael went from budding architect to world renowned scientist and entrepreneur(55:10) - Most important lessons Yael learned from her mentors(57:01) - How to decide if a project is having impact and when to move on(1:01:04) - Passing along important lessons in entrepreneurship through family generations(1:04:43) - How to keep pursuing an idea when everyone else says your crazy(1:08:50) - How we can start taking responsibility for your own health(1:11:48) - How we can push the world to Evolve

Pour Les Femmes co-founder Robin Wright speaks to Suku CEO Yonathan Lapchik about how the emergence of blockchain-based technology is helping conscious consumers understand the truth about where their garments are coming from and, in so doing, helping transform the fashion industry for the better.

Sibongani Kayola is Country Director of GiveDirectly Liberia, and someone deeply interested in the interaction between psychosocial factors and financial behavior. GiveDirectly is a nonprofit that lets donors like you send money directly to the world's poorest households. Globally, GiveDirectly delivered $165M+ to over 534K households in 8 countries across 25 different programs in 2021. Sibongani joined the GiveDirectly Liberia program in 2018 and had a goal to deliver cash to ~12,000 people in 2 years. Fast forward to 2021 they enrolled and paid over 100,000 Liberians in a single year!  As country director she provides strategic leadership for GiveDirectly's in-country operations. She is responsible for managing a US$ 70M portfolio (2022-2025), leading in-country fundraising and resource mobilization and managing relationships with entities such as the Liberia Ministry of Gender, Children and Social Protection, USAID and the World Bank. And today, Sibongani shares her learnings of giving money directly in Liberia and how we can end poverty in our lifetime by direct giving, an efficient, proven, and empowering way to help. WHAT YOU WILL LEARN IN THIS EPISODE What are the drivers of global poverty The step by step journey from donating your cash to someone receiving it The effectiveness of giving cash directly for lifting someone out of poverty Key considerations when looking for a meaningful career solving global issues How an everyday person can make change to solve big issues and much more... Full show notes, transcripts, and resources can be found here: evolvethe.world/episodes/77The Evolve podcast is produced by Plato University.TIMESTAMPS(00:00) - Introduction(01:54) - What are the drivers of global poverty?(06:05) - How does US poverty compare to global poverty?(07:02) - The State of Liberia in 2018 making poverty worse(10:32) - How much someone in Liberia lives on in a day(12:40) - The first steps to giving cash directly to people in Liberia(13:51) - What happens when they refuse to take the cash?(16:51) - The step by step journey from donating your cash to someone receiving it(18:50) - How country governments respond to GiveDirectly(21:33) - How communities change when money is given directly to citizens(24:15) - GiveDirectly's effectiveness compared to goods or service nonprofits(26:17) - Long-term research and considerations of giving cash directly(28:40) - Can crypto help end poverty?(31:04) - How to provide financial literacy to receivers of cash(34:08) - How Sibongani went from working in mental health to poverty(37:23) - Key considerations when looking for a meaningful career solving global issues(41:58) - Challenges to growing the GiveDirectly Liberia program(46:15) - How an everyday person can make change to solve big issues(49:16) - How we can push the world to Evolve

Robbie Bent is Co-founder of Othership,  a physical location and an on-demand Breathwork platform featuring the world's best facilitators in the space. Years ago, breathwork, plant medicine, and hot/cold therapy helped Robbie turn away from a lifetime of alienation and addiction. Now, his mission is to create a community and safe space for people to feel belonging, connection, and emotional resilience without the social crutch of alcohol or drugs. His brand, Othership, includes physical and online opportunities to dial into the breath, self-regulate our emotions, and connect with one another. How backyard ice baths sparked a community that's redefining well-being. Prior to Othership, he led ecosystem development at Ethereum and was multiple time founder. Today, Robbie is going share how backyard ice baths sparked a community that's redefining well-being and how we can tap into the power of the human nervous system to shift our state for better mental health. WHAT YOU WILL LEARN IN THIS EPISODE Why Robbie lived 8 days in a cave How our modern life is effecting our mental health How breathwork can foster emotional fitness, mental health, and friendship How Othership went from a backyard to growing startup How Robbie went from a failed startup and drug addiction to helping hundreds of people with mental health and much more... Full show notes, transcripts, and resources can be found here: evolvethe.world/episodes/76The Evolve podcast is produced by Plato University.TIMESTAMPS(00:00) - Introduction(02:16) - Why Robbie lived 8 days in a cave(04:28) - How the cave experience changed his perception(12:39) - How our modern life is effecting our mental health(16:49) - How breath is connected to wellbeing(20:18) - How breathwork can foster emotional fitness, mental health, and friendship(27:37) - Using music to make wellness practices fun(30:19) - How Othership went from a backyard to growing startup(37:49) - How Robbie went from a failed startup and drug addiction to helping hundreds of people with mental health(43:36) - The first steps to getting out of depression(47:39) - What success and enough means for Robbie(51:44) - How Robbie is using a retreat to prepare for fatherhood(53:17) - The difficulties of keeping a wellness routine(55:42) - How to get started with breathwork and hot/cold therapy for wellbeing(58:59) - How we can push the world to Evolve

In this episode, Andrew visits Michael DiStefano and Kailash, the co-founders of Fidei, an email service created on the basis of shared Catholic values. Andrew, Kailash and Michael discuss how the technology we use in our daily lives intersects with our Catholic faith and how we can better align our values with the services we choose.

Come with a beginner's mind and consider that there are two sides to Marketing – the science and the spiritual side; just like the symbol of yin and yang. In this episode I reframe Marketing through the ancient symbol of Yin and Yang and invite you to consider the ‘daily doing' – your Marketing activities and tactics based on the energy they embody. It's a different way of thinking about Marketing and that's what Light on Marketing is all about! When we reframe, redefine, recalibrate, realign how we see and understand Marketing – we RESTORE our ability to use it more effectively! (and that makes your Marketing FEEL lighter) In this episode: Learn more about accessing your YIN side: → Barbara Edie • www.barbaredie.com Shine a Light on MORE Marketing: → Our Monthly Marketing Spotlights, break the Marketing puzzle into single pieces • https://bit.ly/signup-spotlights → Our newly minted website • www.lightonmarketing.ca → Our Page on LinkedIn • www.linkedin.com/company/light-on-marketing → Our Channel on Telegram • http://t.me/light_on_marketing → Our Light Portal for Conscious Consumers • https://lightonmarketing.substack.com

Come with a beginner's mind and consider that there are two sides to Marketing – the science and the spiritual side; just like the symbol of yin and yang. In this episode I reframe Marketing through the ancient symbol of Yin and Yang and invite you to consider the ‘daily doing' – your Marketing activities and tactics based on the energy they embody. It's a different way of thinking about Marketing and that's what Light on Marketing is all about! When we reframe, redefine, recalibrate and realign how we see and understand Marketing – we RESTORE our ability to use it more effectively! (and that lets Marketing feel lighter) In this episode: Learn more about accessing your YIN side: → Barbara Edie • www.barbaredie.com Shine More Light on Your Marketing: → Our Monthly Marketing Spotlights, breaking the Marketing puzzle into single pieces • https://bit.ly/signup-spotlights → Our newly minted website • www.lightonmarketing.ca → Our Page on LinkedIn • www.linkedin.com/company/light-on-marketing → Our Channel / Group on Telegram • http://t.me/light_on_marketing → Our Light Portal for Conscious Consumers • https://lightonmarketing.substack.com

It's a whole new year! Which means, a new outlook and possibly … a whole new ‘game'! I'm blending some quantum stuff with some game-theory stuff to reframe, recalibrate, realign and RESTORE the Marketing, the Media, the Message(s), so you can connect with more. Whether you're a business owner looking to make sense of the role, purpose and value of Marketing OR a conscious consumer looking to reclaim control over your mind, the Endgame is the same…getting a grip on what's important, relevant and significant, for you. In this episode: Get More Through our Social Spaces: --LinkedIn • www.linkedin.com/company/light-on-marketing --Telegram • t.me/lightonmarketing --Unifyd • unifyd.com/profile/tricia-murray Check out more in our NEW Light Portal for Conscious Consumers --https://lightonmarketing.substack.com And explore more with our Quid PROMO Quo Partner --Christine Monaghan, Founder of the RESET Collect and the Stress is Optional business philosophy. Mention this podcast when you schedule your Brand Innovation Solutions call and it's complimentary! https://christinemonaghan.com/call/

In the fifth chapter of CitizenCentral we hear from Silvia Pastorelli and Antoine Thill – two organisers striving to help hold companies responsible and help consumers make sustainable choices – each in different ways. The Ban Fossil Fuel Ads initiative aims for an EU legislative act prohibiting advertisements for fossil fuels, including for road and water-borne transportation that is powered by fossil fuels. It takes inspiration from the ban on tobacco advertisement already in place across the EU and looks to make systemic change for the climate crisis. Meanwhile, organisers of the European EcoScore initiative want a compulsory label providing European consumers with transparent information about the environmental impact of products manufactured or sold in the EU. Both initiatives were registered and started signature collection in mid-2021 - listen to how it is going for them so far.

In this episode, I discuss how we take our power back as consumers and use our spiritual or intuitive abilities to invest back into businesses or influences that bring us value. It's very easy to feel hopeless when media shows you that we, as the "general public" are divided from the forces that govern us or that we have no control over what information or products we intake. Please let me know if you enjoy this episode and feel free to share it with someone you love; send feedback via social media (@monismouthpodcast on instagram), or leave a rating!

In this episode I dive into the recent events that took place as Astroworld. I discuss what it means to be a conscious consumer and just how businesses, individuals in power, and industries profit off of our ignorance/blindness as a consumer. There is huge importance in being a conscious consumer. Please let me know if you enjoy this episode and feel free to share it with someone you love, send feedback via social media (@monismouthpodcast on instagram), or leave a rating.

The coffee industry is booming: There are more than 37,000 coffee shops in the U.S. alone. But as coffee sales continue to rise, it begs the question: Just how sustainable are these popular chains? In this episode, our team ranked some of the most popular chains—including Starbucks and Dunkin'—on how eco-friendly they are. That way, you can be more informed about the impact of your daily latte. For the full report, visit https://brightly.eco/most-sustainable-coffee-chain-ranking/.

Let's talk about conscious consumerism. Today's guest is a conscious consumer and she also advises sustainable businesses around marketing strategy and brand identity… it's all about what conscious consumers want!Ashlee Sang is today's guest and she is so insightful and charming. One of my favorite things she said is “Every single choice I make affects a real human and actually affects the environment in a real way... once I knew that, I couldn't unknow it.”I feel the same way! Once I learned about factory farming, the dairy industry, the clothing industry, etc, I couldn't unknow it and I now I have to make decisions with this knowledge in mind. She also gives some great tips for people who want to be a little more conscious, and of course for sustainable businesses who want to reach more customers. Find Ashlee Sang onlineWebsiteInstagramFacebookLinkedInFollow @halfhippiepodcast for extra goodies throughout the week.

You already know that digital purchases are growing at remarkable rates. Stats show the portion of total retail sales will rise from 15.5% in 2021 to 22.7% by 2025. Additionally, experts at eMarketer predict that ... (Read more). 

Sidney Haitoff is the Founder and CEO of mishe, the Pay-As-You-Go Healthcare™ company that puts consumers in control of their care by connecting them directly with providers on the basis of transparent and affordable pricing; no insurance needed. Since launching in the fall of 2020, mishe has already welcomed more than 125 providers across seven specialties to the marketplace in just three months of active recruitment in San Diego. They are continuing to build out our provider network and plan to offer a full suite of essential medical services to their community and other major metropolitan areas across the country. Today he shares his expertise in the medical industry, how he approached building a two sided marketplace, the secret tool he uses to overcome challenges being a founder, and how he is bringing healing back to healthcare through price transparency, equity, and access. Full show notes can be found here: evolvethe.world/episodes/64

Today's Featured Founder is is Collin Tate, Founder of Kind Find which is a weekly brand discovery email series that introduces everyone everywhere to 100% vegan companies, crowdfunding projects, trends, job listings, and more. They are on a mission to help ethical eCommerce thrive and support the mass adoption and global growth of the vegan lifestyle.Full show notes and transcripts can be found here: evolvethe.world/community/collin-tateIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Kathy Hannun is Co-Founder & President of Dandelion Energy. Kathy has spent the last decade focused on finding “Moonshots,” which are business opportunities that harness technology for large-scale positive impact for millions, even billions, of people. Starting as a rapid evaluator at Google X's moonshot factory, she took the leap at a moonshot idea for reducing fossil-powered heating costs and carbon emissions with earth powered geothermal energy.Most recently, this innovative startup has raised $30 million in funding from top venture capitalists like Bill Gate's Breakthrough Energy Ventures, set a new standard for geothermal quality and cost-effectiveness, and empowered homeowners to avoid over 100 million pounds of carbon emissions and counting.Full show notes and worksheets can be found here: evolvethe.world/episodes/kathy-hannunWhat You Will Learn In This Episode:How to identify and validate moonshot ideasHow to create an MVP for a moonshot ideaDandelion's 3 innovations that make it successful in the energy marketHow much a founder should disclose about their personal life during fundraisingWhy risk taking is necessary to solve global problemsIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Full show notes and worksheets can be found here: evolvethe.world/episodes/landon-brandWhat You Will Learn In This Episode:How to create ideas your passionate aboutWhy to fund existing solutions rather than reinvent the wheelHow to find your first users & turn them into a passionate communityHow to use fun, identity, status to fuel extreme growth adoption in your productThe Magic of Public Benefit Corporations for mission driven startupsIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Varuni Palacios is the Head of Marketing and Growth at Miss Grass, a brand on a mission to help the world get good at weed. They educate on the science, history, culture, and products involved with cannabis, all in the spirit of conscious consumption.[00:01 – 09:56] Intro and Varuni’s Background / What is Miss Grass?[09:57 – 20:21] What It Means to Be the Head of Marketing and Growth at Miss Grass[20:22 – 37:16] Navigating the Waters of E-Commerce / Going Digital / Women in Cannabis[37:17 – 44:49] Building Partnerships[44:50 – 47:47] The Team Behind Miss Grass[47:48 – 51:23] Get Educated to Be an Educator[51:24 – 55:30] Shoutouts / Final Thoughts / Call to Action Varuni Palacios is the Head of Marketing for Miss Grass where she leads brand marketing, audience development, and strategic partnerships. Prior to Miss Grass, Varuni was the Director of Audience Development & Social Media at goop, a luxury lifestyle brand with roots in content, commerce, and experiential. Her experience spans 10+ years in media, entertainment, and e-comm leadership at brands including Awesomeness, NBC Entertainment, WWE, and HSN.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“We have this immense responsibility to educate our consumers.” – Varuni Palacios“Our challenges [as] marketers in cannabis are evolving and scaling our brands while remaining authentic to who we are and what we’re doing in the first place, which is helping our communities.” – Varuni PalaciosResources Mentioned:@missgrass - Instagramhttps://missgrass.com/Cannabis For Black LivesNolef TurnsThe Hood IncubatorM4BL (MOVEMENT FOR BLACK LIVES)Last Prisoner ProjectThe National Bail OutCage-Free CannabisSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Tom Dawkins is the Co-Founder & CEO of StartSomeGood. Tom has been the founder of 5 nonprofits and social enterprises and built the leading platform in cause-driven crowdfunding, innovative partnerships and social entrepreneur education. Since its conception in 2010, the platform has enabled more than 1000 projects to raise over $12.5 million to make a positive impact in the world. Their projects have an outstanding 53% success rate compared with 39% on Kickstarter and 9% on Indiegogo. In addition to their technology platform, they created a one stop shop for social entrepreneurs with accelerators, a social enterprise design course, live crowdfunding pitch events, a network community, and everything to help people design and launch social enterprises and impact projects.Full show notes and worksheets can be found here: evolvethe.world/episodes/tom-dawkinsWhat You Will Learn In This Episode:The little known secrets from over a 1000 successful crowdfunding campaignsHow to fund ideas facing the innovation paradoxHow to convene, not convert, your idea’s first audienceThe 5 heart grabbing hooks to get people raving about your crowdfunding ideaWhy the world’s biggest challenges are the biggest business opportunitiesThe 4 phases of social entrepreneurshipIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Jeffrey Hollender is Co-Founder of Seventh Generation, The American Business Council, & Hollender Sustainable Brands. Jeffrey went from dropping out of college and selling skill classes like the “art of flirting” or “how to marry money” to building one of the most successful sustainable product brands in the world, Seventh Generation, which sold to Unilever in 2016 for over $600 Million. Their line of over 100 products is distributed in most leading retailers including: Target, Whole Foods, Kroger, Safeway and Amazon. And for the last 30 years, from its humble beginnings as mail order catalog till now, the brand has been focused on nurturing the health of the next 7 generations.But after being ousted by his own company in 2010, he took his idea of doing good to a whole another level becoming a leading authority on corporate responsibility, sustainability and social equity. He created a coalition of over 250,000 businesses called the American Sustainable Business Council which drives progressive public policy. In 2013, with his wife and daughter, he created Hollender Sustainable Brands, which started Sustain, Sustain Natural, a new brand of female-focused, all natural sexual wellness products that sold. The company has rapidly grown and was acquired by Grove Collective in 2019.Full show notes and worksheets can be found here: evolvethe.world/episodes/jeffrey-hollenderWhat You Will Learn In This Episode:What Jeffrey's first business was after dropping out of collegeThe first business Jeffrey sold to Time WarnerWhy Jeffrey's guilt ended up leading him to Seventh GenerationHow Seventh Generation started from a failing mail order catalogueHow Seventh Generation got it's first customersThe troubles in Jeffrey and Alan Newman's co-founder relationshipWhether it is right for you to have a co-founderThe absolute must haves before entering into a co-founder relationshipHow Jeffrey made a key decision to cut 80% of Seventh Generations revenue sourceWhy educating your customers can have positive effectsHow to create company cultureHow Jeffrey took being fired from Seventh Generation and what he learnedHow Jeffrey practices the art of reflectionWhy businesses need to do good rather than less badHow Jeffrey got into the condom business and built Sustain NaturalsWhy to be truly sustainable we need to implement a whole systems approachHow Jeffrey navigated selling three companiesThe most important lessons he teaches social entrepreneursHow to fuel innovation in your startupHow we can solve major global issuesIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Today's expert is James Bidwell, Co-founder of next generation strategy consultancy, Re_Set and owner and Chair of the world's leading source of global innovations, Springwise. Both his companies are members of 1% for the Planet and certified B Corp companies - committed to business as a force for good. His book, Disrupt: 100 Lessons in Business Innovation is an Amazon bestseller and explores how meaningful innovations are changing the way we live and work and how we can best look after our planet #innovationthatmatters. He is also Chair of the UK Steering committee for 1% for the Planet.In today's lesson James reveals how to innovate and thrive in a disrupted world. 2020 has been a powerful wake up call for all of us. We have seen a seismic shift in that last 12 months and the pace of change has accelerated faster than ever before. It is vital that we adapt, find new ways to stay relevant and most importantly, innovate.  There is a huge opportunity now to be brave and bold.Today's lessons:The importance of an MVPThe importance of agility and flexibilityThe vital role of real time intelligenceYou can download this expert's playbook at https://www.evolvethe.world/learn/how-to-innovateIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Sebastiaan van der Lans is the Founder of WordProof & Chairman of the Trusted Web Foundation. Sebastiaan is an open source nerd who won Europe’s Blockchains for Social Good contest in 2020 for his innovative dutch startup that is on a mission to restore trust in the internet through transparency and accountability via blockchain timestamping.And with fraud, fake news, and privacy issues the internet has been  hungry for this! Within just 6 months of launching they had 162,173 timestamps, 25,000,000+ Unique Pageviews, and 17,000+ Views of WordProof content on youtube. And the spread across the internet keeps climbing. As of today, they have had 1,023,572+ articles, media files and legal documents time stamped by their product.Full show notes and worksheets can be found here: evolvethe.world/episodes/sebastiaan-van-der-lansWhat You Will Learn In This Episode:Why Sebastiaan was drawn to the web and the power of open sourceHow community and open source democratize the internetWhy Sebastiaan invested $60,000 of time into building a free GDPR pluginHow to test out developers before hiring them for bigger projectsThe origin of blockchain and what drew Sebastiaan to itWhy trust on the internet is such a big issueHow Sebastiaan is going to save the internet with a digital fingerprintHow to bring more transparency and accountability on the internetThe "levels" strategy for making social media more believableThe secret way Sebastiaan funded his blockchain startupHow WordProof got it's first usersHow to explain something as complicated as blockchain to everyone from investors to policy makersThe ultimate strategy to win a startup competitionWhy Sebastiaan started a nonprofit alongside his startup to educate people about the internetHow the State of Misinformation has effected the internetHow to not fall prey to misinformationHow we can apply open source and community prinicples to other problemsHow to make the internet have more human to human connectionHow 5 minutes of time turned in 20k return on investmentIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Today's expert is Ben Sampson, Co-Founder of WeHero,  which gives companies the solutions to accomplish their social mission through powerful giving and volunteer programs to create a better culture, a better brand, and a greater social impact. Their mission: To empower 10 million people with the tools to give easily and impactfully. Ben Sampson has spoken at a number of conferences in the CSR and Sustainability space. Ben's particularly well known for designing social impact strategies and high impact corporate volunteer programs. Companies he has worked with include Visa, Facebook, Adobe, Deloitte, Salesforce, Autodesk, Linkedin, and many more.In today's lesson Ben reveals how to establish successful corporate social impact strategies that not only make a social difference but also drive increased revenues to build a better business as an end result.Today's lessons:Understand the why of your strategyDesigning the right strategy  Launching the strategy and activating your employeesManaging the strategy for continued success.You can download this expert's playbook at https://www.evolvethe.world/learn/how-to-create-social-impact-strategiesIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Today's expert is Cory Ames, Co-Founder & CEO of a Grow Ensemble,  a media and marketing company that amplifies the work of social entrepreneurs and purpose-driven business leaders to accelerate the change they wish to make in the world. At the age of 20, Cory dropped out from Gonzaga University to aggressively pursue a professional career in digital marketing. In 18 months Cory went from part-time Project Manager Assistant to CEO of a then multi-million dollar marketing agency with over 20 full-time employees.In the lesson Corey reveals his Grow Ensemble Framework. For purpose-driven businesses, this strategy is immensely valuable to build a community around your brand and mission. Today's lessons:Phase 1: The FoundationStrategy: Building the Traffic & Impact PlanOptimization: Capture Low Hanging FruitPhase 2: Build & Run the Content MachineProductionPublicationPromotion & DistributionReview & AnalysisFull show notes and transcripts can be found here: https://www.evolvethe.world/learn/how-to-market-a-social-enterprise-onlineWant to download this expert's playbook? Join our community here: evolvethe.world/learnIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Madison Campbell is the Cofounder & CEO of Leda Health & Creator of the MeToo Kit. Her company within 1 month of starting received 16 ceases and desists, 5 subpoenas, and 2 statewide bills introduced to ban a product that has aimed at helping the millions of sexual assault survivors across the globe which includes an estimated the 2 million a year in the U.S. alone. This young sexual assault advocate and technological innovator’s hope to revolutionize the care on a holistic scale created a frenzy of over a thousand mentions in press outlets such as CNN, Buzzfeed News, ABC, USA Today, NBC and over 1 billion impressions throughout the world and growing.However this serial entrepreneur understands there is no such thing as bad publicity, especially when it is helping bring attention to the 77% of sexual assault cases that are never reported each year including her own. After overcoming the trauma of her own sexual assault in college, she sought out to give survivors time with processing their trauma by developing an at-home sexual assault examination kit and provide the care and resources needed for a full recovery.With an expertise in epidemiology, mathematical modeling, policy and women’s rights, and work in multiple prestigious research institutions, this revolutionary thinker has called her moonshot against the many systemic shortcomings of current government and healthcare systems. Hundreds of thousands of kits have already been requested by colleges, corporations, military, non profits, and even cruise ships and participants of burning man.Find all the shownotes at https://www.evolvethe.world/

Today's experts are Eli Libby & Kyle Nelson, Founders of Results Imagery & the Biz Bros podcast. These are two startup veterans who have had both success and failure in several ventures. They pride themselves on having actually done the work of building a business and not just telling others how to do it. Essentially they practice what they preach as we will hear today how to create foundations for a startup to have social impact.Today's lessons:Follow your passion and don't let anything get in the way of that (especially for social enterprises)Find a foundational co-founder and instill your vision and passion in them.Be transparent (especially when building a social enterprise).Develop a good founding story that consumers can get behind and support.Full show notes and transcripts can be found here: https://www.evolvethe.world/learn/how-to-create-startup-foundations-for-social-impactWant to download this expert's playbook? Join our community here: evolvethe.world/learnIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Today's Featured Founder is Aylon Steinhart, Co-founder and CEO of Eclipse Foods, which makes plant-based milk that is indistinguishable from conventional dairy, in taste, texture and functionality. Their products are made without soy, nuts, coconut, gluten, GMO’s, gums or stabilizers, making them free from all common allergens and much cleaner than other products.Full show notes and transcripts can be found here: evolvethe.world/community/aylon-steinhartWant to be a featured founder? Join our community here: evolvethe.world/communityIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Kelsey Moreira is the founder & CEO of Douph, a cookie dough company with a mission. Kelsey has been noted by Real Estate Mogul and Shark Tank Shark, Barbara Corcoran as the most sophisticated store owner she’d ever met in her life. Why might you ask? Because this Forbes 30 under 30 entrepreneur ditched her decade-long 6 figure tech career with Intel and decided to bootstrap a cookie dough company from a $500 food cart to growing 500% year over year in profits the first two years by serving more than 250,000 cookie dough lovers. But the real magic has been their mission to reduce stigmas around mental health & addiction, including the donation of 88,151 MINUTES in mental health treatment time. Her cookie dough and her mission-driven mentality behind has raised more than 1.2 million dollars, had multiple retail locations including the Las Vegas Strip, and after COVID has pivoted 100% online to ship nationwide through a strong e-commerce business.Full show notes and worksheets can be found here: evolvethe.world/episodes/kelsey-moreiraWhat You Will Learn In This Episode:- How Kelsey's relationship with alcohol became a detriment to her life- When Kelsey decided to stop drinking and how she did it- How Kelsey started baking in order to rebuild her identity- How Kelsey discovered the cookie dough recipe that would later become Doughp- How Kelsey launched Doughp and started validating her idea- What happened when Kelsey started sharing her sobriety journey with customers- What is Doughp For Hope and why it is the core of Doughp's mission- How Kelsey decides which nonprofits to partner with- How Kelsey created a fun startup culture without drinking or mind altering substances- How to permeate your values as a founder in the company culture- The challenges Kelsey faced as a first time entrepreneur opening a retail location- How Kelsey transitioned 100% online during COVID and skyrocketed sales- How you can use your physical locations data and experience to direct online experiences- What Doughp does to stand out in their marketing online- How Doughp nurtures it's community online- The best advice Kelsey received to stay resilient through sobriety and tough times- The meditation app that Kelsey swears by- How we can better support friends and families' mental health- How to find existing solutions and use your business to support themIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Cullen Schwarz is the Co-Founder of Done Good, Chief of Good Thoughts, & a man who traded the political suit for a startup t-shirt. After a decade of fighting the good fight serving as a senior communications adviser to members of Congress and in the Obama Administration, he decided to start driving some of the $130 trillion in consumer spending to what Forbes has called the Amazon for Social Good. Since starting from inside the Harvard Innovation Lab in 2015, they have partnered with over 200 brands including names like Patagonia and Warby Parker, tripled their community to over 100,000 members, and diverted over one million dollars to companies dedicated to making the world a better place.Full show notes and worksheets can be found here: evolvethe.world/episodes/cullen-schwarzWhat You Will Learn In This Episode:What Cullen learned about conscientious consumerism when he became the leader of United Students Against SweatshopsWhy Politics is too slow to make change and deliver the solutions we needWhy consumer spending is the number one driver for positive changeWhy our hope for humanity is found in businessWhat Cullen and his cofounder learned inside the Harvard Innovation Lab about startupsWhy Cullen's first app iteration of DoneGood turned out to be a terrible ideaHow Cullen pivoted his business model online by creating a chrome plugin & affiliate marketplaceWhy online shopping creates less behavior change for customers than brick and mortarWhy online shopping is more sustainable than physical retailHow Cullen got his first brands and customers to the marketplace and which side he built firstWhy Cullen decided to make a fully functioning marketplace and control the entire customer experienceHow DoneGood's business model creates a win-win for everyoneHow DoneGood competes against AmazonThe dark side of Amazon's business practicesWhy socially conscious brands must be as good or better than regular brandsWhy Cullen believes sales and discounts are equally as important for socially conscious brandsHow to market and speak to conscious consumersCullen's unique strategies to compete with Amazon, Better Days and Shop For Good SundayHow Cullen launched a new business model during COVIDWhere the most opportunity is in conscious capitalism in the coming decadeCullen's number one advice for social entrepreneurs just starting outIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Quantum Quote: “If we want to change the world and implement clean energy everywhere, we have to make it capitalistic friendly. You make money, make a difference, and focus on that triple bottom line — the people, the planet, and the profits.”   Are you a purpose-driven leader who wants to make a positive impact on the environment?    Do you want to achieve your breakthrough, make an appeal to the growing number of conscious consumers, and create a sustainable company?   If you are looking for the opportunity to create sustainable businesses and enterprises using frameworks,  tools, and the resources of mentorship, this episode is for you.   Grant Kendzior is a businessman, impact investor, philanthropist, avid outdoorsman, and all-around grateful guy. Grant has led projects around the world using innovation and sustainability, balanced with empathy and strategy, to solve ecological problems through entrepreneurship. Grant thrives when he can be a bridge between worlds, working hand-in-hand with folks in rural indigenous villages or speaking to audiences of all sizes and backgrounds - from students in schools and universities to speaking at the United Nations in both Switzerland and NYC.    Cary Jack is a lifestyle entrepreneur, author, podcast host, professional actor/model, biohacker, and eco-warrior striving to make a positive impact on this planet.   In this episode, Grant and Cary share how they are striving to create more harmony in the world and use business as a force for good. They talk about what they do with their three companies, fighting the plastic pollution epidemic and their consulting projects with major corporations helping position companies as the ECO-LEADERS in their industry.   We'd like to hear from you! Please help us understand how AWESome Earthkind can help you achieve your clean energy goals!   ========================================== Hey, AWESome EarthKind People, we'd Like to Hear from You! Share your Thoughts and Tell Us What You Need: We love your Feedback Go Here: https://awesomeearthkind.com/q/ ========================================= SuperNova #1. “This pandemic has shown everyone how interconnected we all are, and how we really need to work together in every regard, especially to fight for our existence and overcome climate change. Clean energy is a great way to start moving in that direction.”   SuperNova #2. “Private interest and corporate greed - this is why things aren't changing, why you see big oil, big tobacco and factory farming still reigning supreme, It all comes down to money and private interest.”   SuperNova #3. “What's working is people voting with their dollars. Conscious consumers taking the power that they possess in their pocket, and putting it into companies that are doing good in the world.”   Worst Clean Energy Moment – "We were hustling but not happy. We were grinding six months straight working 100 plus hour weeks to launch a tech startup, which was a very solid idea. We had interest from IBM, Microsoft and a bunch of other venture capitalists. We were soliciting a seven figure funding deal, got all the way to the money, and actually earned the contract for the seven figure funding deal. But we were just so burnt out, and we weren't happy. So we walked away. That was actually a catalyst and a turning point in both of our lives."   Ah-Ha:  The Happy Hustle was born when we realized that we wanted to work with passion,  purpose and positive impact while being happy within the hustle - so we created a whole proprietary framework around how to do so.   Best Advice ever received: You're limitless. Everything in moderation.    Internet Resources:  The Happy Hustle, www.greatday.com   Book Recommendation: Manifesto for a Moral Revolution by Jacqueline Novogratz, The Compound Effect by Darren Hardy   Magic Wand – Empathy and accountability.   One thing that Energizes today – This podcast and seeing people taking a stand and putting out good content. Pachamama - the Earth Mother   WTF or F  –  Fudge: Hurricanes, wildfires    Fun: Skiing in Nevada   Parting Advice – “The greatest threat to our planet is the belief that someone else will save it” (Robert Swan). We all need to be action oriented and do something to make a difference.    Balance equals happiness. Find balance both in your personal life and your professional life and you will just flourish with fulfillment.   Important Link:   Increase your Income & Impact.  Sign up for a FREE Ecopreneur Impact Strategy Session to help you find the balance between profits, purpose, and positive impact! Book Your Slot: https://www.ecopreneurevolution.com/impact-strategy-session  Connect:  Podcast: The Happy Hustle Website1: https://ecopreneurevolution.com Website2: https://www.sustainablebreakthroughs.com/  Instagram1:https://www.instagram.com/cary__jack/  Instagram2:https://www.instagram.com/grateful.grant/    Please Go to iTunes / Apple Podcast to Rate & Review AWESome EarthKind! Thanks!

Quantum Quote: “If we want to change the world and implement clean energy everywhere, we have to make it capitalistic friendly. You make money, make a difference, and focus on that triple bottom line — the people, the planet and the profits.” Are you a purpose-driven leader who wants to make a positive impact on […]

Ryan Mckenzie is the co founder of Tru Earth which bootstrapped from 0 to 2.5 million in monthly revenue in only 17 months while waging a war against plastic. After a career of growing several premium subscription boxes to multi-million dollar businesses, this serial entrepreneur decided to create a subscription, zero-waste, environmentally friendly laundry strip that completely eliminates the need for heavy plastic detergent jugs. With roughly 85 thousand active subscribers in 45 different countries, they have collectively kept over 2-million plastic jugs out of landfills, donated well over 2-million loads of laundry to vulnerable families in Canada, the United States and Ghana, and skyrocketed to the second fastest growing startup in Canada this year.But the success of 8 figure monthly run rates has not always been the norm. Starting in the 90’s this entrepreneur has seen the heights of success getting hundreds of thousands of subscribers, generating 6 & 7 figures a month in revenue, and the lows of losing it all, working out of an ice cold garage in the canadian winter, and rationing out discount ground beef for his family for the week. Despite the ups and downs, the lessons learned in his 20 year career helped him design a subscription model around this laundry Eco-Strip, initially aiming to sign on 150 customers, and landing him with an astonishing fifteen-hundred in the very first month!This disruptive startup and innovative founder has been featured in dozens of media outlets and in his written content that has been read by more than 100 million readers. Additionally their viral sensation "Things You Should Never Mix with Water” has been viewed over 16 million times.Find all the shownotes for this episode at https://www.evolvethe.world/ryan-mckenzie

Kuda Biza is the Co-Founder of Nunbelievable & author of the SPEAR Method. Kuda went from washing windows as a young kid in economically deteriorating Zimbabwe to building 6 businesses & a non profit  to solve two of the world’s biggest problems: education and hunger. With only $150 in start-up capital, he launched a profitable clothing line from a college dorm room, resulting in the education of more than 100 children in Africa. He then launched a global buy-one-give-one social enterprise which has donated over 10,000 school supply kits to underprivileged students in Africa. His most recent venture, Nunbelievable, is a mission-based baked goods company that donates a meal for every cookie sold. Within just one year they have donated more than 100,000 meals and even had one person committed to buying close to six figures’ worth of these socially conscious cookies.  Pretty extraordinary for someone who once lived through a drought that left millions without food and killed several of his friends and neighbors. Yet this gritty and determined entrepreneur wanted to change that. So staying up all night in internet cafes for scholarships and coming to the U.S. with only $40 in his pocket, he sharpened his spear studying business in college, launching startups, and spending over a decade in various roles at a Fortune 500 company where he helped take a new meal delivery business venture from ZERO to $20M in 3 years and managed a $75M ecommerce business across major outlets like Amazon, Retail.com and direct-to-consumer sites.Additionally, he is a renowned public speaker delivering keynote addresses at more than 40 institutions in 4 countries including Harvard, the United Nations, and TEDx, inspiring audiences to take action, achieve dreams and impact social change through purposeful entrepreneurship.Find all the shownotes for this episode at https://www.evolvethe.world/kuda-biza

In our first episode, we share our personal journeys from former fast fashion addicts to conscious consumers and ethical fashion activists. We touch on the current state of ethical fashion in 2020, including greenwashing, fashion’s impact on the climate crisis, the role of garment workers, and the business models of fast and slow fashion. For more updates on the ethical fashion conversation, follow Common Threads on Instagram, like us on Facebook, and join the conversation on Twitter. Buy us a virtual coffee here. You’ll find Ruth on Instagram: @ruthmacgilp_ and Twitter @ruthmacgilp You’ll find Alice on Instagram: @styledbyalicex and Twitter: @styledbyalice

Environmental journalist Tatiana Schlossberg, author of “Inconspicuous Consumption: The Environmental Impact You Don't Know You Have,” talks about what Covid-19 and the climate crisis have in common and the far-reaching impacts that our personal actions can have on the Earth.

Launched in November, Zappos’ Goods for Good is a one-stop shopping platform that aims to provide conscious consumers with a place they can shop their values.In this episode of Cause Talk Radio, Megan talks with Anna Copilevitz, Charity Buyer & Project Manager at Zappos about this new platform that curates a wide variety of purpose-focused products, from vegan items to those that give back.Megan and Anna discuss whether there was internal infighting between the cause areas (there wasn’t) and why Zappos decided to go wide instead of deep on making purpose-products accessible to as many customers as possible. While it’s still early days, we learn that the sustainability-focused brands seem to have hit a particular positive nerve among customers and employees.The two also talk about why Zappos made the decision to incorporate purpose into their bread and butter (their products!) through Goods for Good, how they’re integrating storytelling into the platform and Anna’s vision for the future of purpose at Zappos.Links & NotesZappos Goods for Good

The post Conscious Consumers: Who They Are, How They Shop, and What Social Entrepreneurs Should Know About Marketing to Them with Cullen Schwarz of DoneGood | Episode #40 appeared first on Rank & File Magazine.

Alex and Karen talk about becoming more conscious consumers and how to budget your money. How to help save some extra cash and the planet. They share their favorite tips and tricks with you! 

Price is an important part of choice, but certainly not the only one. Bridget's guest this week is Dr. Alicia Rihn (University of Florida). They discuss a recent study that was conducted at the University of Florida studying how price conscious consumers made purchase decisions in comparison to individuals who weren't price conscious. Who looks at price longer? Listen and learn!

Where did those sweaters come from?! Sometimes it takes the process of moving to make us realize just how much we have. How do we learn more about what we buy and how can we make choices that reflect what we value? In this episode, Juspreet and Lisa talk about being Conscious Consumers in a […]

Today's conversation is with writer and podcast host, Molly Stillman. After pursuing a career in sketch comedy, Molly pivoted and applied her passion for making people laugh and connecting with an audience to launching her blog, Still Being Molly. She’s opening up about the risk associated with sharing your heart in the blogosphere. We're talking about writing, building audiences, and telling stories to create social change.

What are the unique challenges of creating a social enterprise with a subscription box model on an ecommerce platform? For CAUSEBOX co-founder Brett McCollum it’s about providing the most value to customers while maximizing positive impact and sharing the stories of amazing brands. On the tech side of things, it’s making sure the tech is serving a purpose, which, at the end of the day, is about creating the best product experience possible. Listen to hear the story of how CAUSEBOX got started and what it means to approach business from a perspective of not assuming anything and asking questions every step of the way. Key takeaways CAUSEBOX co-founders Brett and Matt have been creating businesses together since college Selling a subscription service comes with a different set of challenges One of their major focus areas is delivering really great products that are actually giving back On the tech side of things, the goal is creating the best product experience for customers Resources: Causebox.com

Soda manufacturer PepsiCo is acquiring SodaStream for $3.2 billion to catch the eye of health-conscious consumers. SodaStream is an Israel-based company that develops machines used in making carbonated water. The machine allows people to create homemade fizzy drinks, which are healthier alternatives to store-bought beverages like soda. The acquisition, which is expected to be finalized by January 2019, is PepsiCo's move to veer away from the company's image as a soda maker. Once the deal is closed, SodaStream will continue operating on its own and will retain its current management. The deal is a response to consumers' shift from soda products to homemade and less sugary options. As a result of this shift, PepsiCo's sales have declined significantly in North America. With the acquisition, the company is hoping to meet the demand for products that are healthier. SodaStream CEO Daniel Birnbaum [beern-BAWM] describes the acquisition as a great achievement for his company. PepsiCo's strengths, such as its marketing and global visibility, will pave the way for the Israel-based company's expansion. The acquisition is not PepsiCo's first initiative to attract health-conscious consumers. In 2016, the company took advantage of the booming bottled water industry and released a high-end bottled water line called LIFEWTR. To drive sales, PepsiCo featured artwork by different artists on the bottles' labels. Two years after LIFEWTR's release, Pepsi debuted “bubly,” a carbonated water brand. Consumers can choose from eight different flavors like limebubly, mangobubly, and cherrybubly. According to a business analyst's prediction, the product will bring in $100 million worth of retail sales in 2018 alone.

Ben Gleisner of Conscious Consumers provides insights into founding the technology platform in New Zealand, and how connecting consumers to ethical businesses can create positive impacts for people and the planet.

Barry Shore: Coming from Personal Trauma to Success and Helping Other Succeed Barry Shoreis an ambassador of Joy. Because of his successes in business and recovery from full body paralysis he has built an “Eco System of Good” internet platform that enables people to Give to their Favorite cause at No Cost. Barry was an instructor in the Diamond Program at the GIA, an author of a world wide resource book on diamonds and an international wholesale diamantaire with sales exceeding 100 Million dollars. After a brief retirement at age 33 he returned to business and built an international telephony company. From this grew an innovative process in 1999 that enabled faxes (sic) to be sent and received via email (think dial up) to 17 countries for FREE (!). Barry was awarded Two Patents in this space and built a stellar executive team. He then sold the Company 18 months later for more than $10 million dollars and the acquiring Company is today a $2 Billion market cap. Then he built a predecessor to Skype (enabling people to call to 17 Counties for FREE) which was funded and then bought within 9 months by a NASDQ company. Then on 17 September 2004 Barry became a quadriplegic  (paralyzed from his neck down!) overnight from a rare neurological disease (GBS). His journey since to regain mobility caused him to GO MAD: Go Make a Difference. He envisioned a Platform that enables People to GIVE Money to their Favorite CAUSE at NoCost to the Giver and attracted smart caring talented successful players to build the System. He has been granted a Patent in the process and has found the Formula to Create the “ECO System of GOOD”: where Supporters, Brands, Causes All Participate for Mutual Benefit. Barry's Mission is to Make Everyday Giving Effortless and his Big Audacious  Goal is to facilitate the Giving of One Billion Dollars without costing any Giver a penny. He is the Founder of the KEEP SMILING Movement (thedailysmile.com) which has distributed more than 1.2 MILLION KEEP SMILING Cards throughout the world in 27 languages. He is the Founder of the MOL (minute of Love) Podcast produced 6X/week. He has become an avid swimmer (2 miles/day/6x/week) and has accumulated enough miles over 9 years to swim from Venice CA (his home) to Shanghai, China. Barry is focused on transforming the giving space. More Information at https://www.dlyted.com Here's the Transcript for the Interview   Hugh Ballou: Greetings, it's Hugh Ballou again on The Nonprofit Exchange. As usual, we have quite an amazing guest today. This guest and I have met passively over the last ten years here and there, just touching base. Recently, a mutual friend connected us, and there was some real synergy. I got to hear Barry's story again. We all have stories. Very few of us are as good as telling the story as Barry. Barry, today, instead of my normal routine of giving us a bio and telling why you do what you're doing, I think we are going to build this conversation around your story and what you have created. I'll tease people: it's called Dlyted. We won't tell them about it yet. Introduce yourself, Barry Shore. You're in California. You take it from there. Tell them about yourself, and then let's hear your story. Barry Shore:  Thank you, Hugh Ballou, for being here, being who you are, and being a conduit for good and channeling. Here is my greeting to everybody out there listening. Hello, beautiful, bountiful beings, and good-looking people. How can I make the statement that they are good-looking, Hugh? I know the people who are listening and watching are always looking for the good. Hugh: Outstanding. Barry: The story about Barry Shore is a young, dynamic, debonair, 69-year-old chronological being. The 17thof September, in the year 2004, a mere 14 years ago, I was standing up in the morning just like everybody I hope, watching this Facebook live, and listening to our story. That was in the morning. In the evening, I was in the hospital, paralyzed from my neck down. I became a quadriplegic overnight, in a matter of hours, from a rare disease, not an auto accident, a rare disease called Guillain-Barre Syndrome, GBS, for the cognoscenti. I went from being a healthy, happy, wholly, hearty, dynamic 55-year-old who had been extremely successful in business, married 27 years to a wonderful wife, had a 17-year-old son (at the time), traveling around the world, came back to California for holidays, and now I am paralyzed from my neck down. Here is a great part of the story. The other day, I saw my doctor who has been treating me for a number of years. He likes to recall every time we see each other, “Shore, I remember the first day you called me from the hospital. You said, ‘My name is Barry Shore. I am coming in to see you. All I can move is my mouth.'” Imagine that. In the morning, you're up and doing, and in the evening, all you can move is your mouth. I will give you the back of the baseball card statistics for the moment, Hugh. That's how we live in this world, giving people ideas of some things. I am in the hospital for over four and a half months in various kinds of rehabilitation centers. I was in a hospital bed in my home for over two years. Couldn't turn over by myself. I was in a wheelchair for four years. I had braces on both legs from my hips down to my ankles. Today, thank God, I am able to be vertical and ambulatory with the help of a six-and-a-half foot walking wand that was made for me by a zen master. But I still have help 12 hours a day, seven days a week, and I can't walk up a stair by myself or a curb. But hear my voice. Feel the passion of life that flows through me because the good Lord has been so kind and giving to me that he activated in me something that enabled me to become a real giver. Here is an example, Hugh. Before all this happened, I had built two Internet companies, one of which I sold for many millions of dollars, was doing very well. Of course, I am a giver. I am generous. I wrote checks. But it was all part of what you do. You help people. You write a check. That's it. You think you're a giver. That's not what a giver is. A giver puts the other beings first. What can I do to be of benefit? It wasn't part of my very soul. That was the genius and the benefit, what others call adversity. This test and a testament to the good Lord in being able to show me a path that I was able to go from complete, total paralysis to literally being able to now get out of bed, albeit with difficulty, and stand up, albeit with help, and to be positive about that, and to be thankful, and to turn that energy into a channel of goodness. That is the beginning of the story. What I'd like to do as we speak is tell a few incidents along the way that helped me gain this insight. Hugh: Sure. As you go on, some people are listening to this that have problems that pale in comparison, like me. I am listening to it trying to understand and learn about myself. What are the motivational factors? What inspired you to not give up to this disease that had a lock on your very body? This is fascinating. Please continue. Barry: Thank you, Hugh. I truly hope that this is beneficial to people listening, and that we all recognize these great words: Never give up. I am living it. I am only here as a channel to be of benefit so that others can say, “If he can do it, I can do it.” Let me give you two small incidents that I think may be of help. The first one occurred after I had been moved out of the ICU, where I had been for about 11 days. They put me in a telemetry unit. A telemetry unit is where nurses can watch you from monitors and such. I had this great run. I was a single occupant in a great hospital. Not moving anything of my body, I am just there. They had to set up something special on my bed just to bump my head because I couldn't hit a call button. Here I am in bed in the telemetry unit. A nurse came in at midnight or so. I am not able to sleep because you are not moving a lot. They have to inject drugs in you to get you to sleep. The nurse said, “Mr. Shore, would you like to watch a movie? Maybe that will help put you to sleep.” I assented and chose a biography of Abraham Lincoln. Of course, we all know how that turns out. Not so good. Toward the end, I had tears in my eyes. Imagine you are lying in bed with tears in your eyes. Everybody knows that tears are salty. They hurt. What do you do? You wipe them away, right? Well, I can't move my hands. I can't move my arms. I am new to this stuff. Nothing in my body is moving. I couldn't move my head left or right enough to move the tears out, and the button that had been put up behind my head had been moved somehow. I couldn't reach the nurse. Of course, I can't just sit there because it hurts. I resolved, I am going to call out. I did. “Help! Help! Please!” My voice had been compromised also. I could barely speak. I resolved to count to ten and then call out again if the nurse doesn't show up. I got to four, and the pain was too much. So I called out, and I mustered all of my strength, “Help! Nurse, please!” By the time I counted to four, the nurse was at the door. “Mr. Shore, did you call?” “Yes, my eyes!” She came over and saw there were tears in my eyes. She cleaned them and fixed the button behind my head. Looks at me and says, “Is that all?” “Yes, thank you.” I recognized then no one really knows the pain of another. She didn't know how much it hurt. I couldn't express myself. Thankfully, she came in and cleaned it up. About a week later, I am being wheeled on a gurney from a test they had run on me. People picked me up, took me on the gurney, ran the test, and brought me back. There was a male nurse taking care of me. I had interacted with him three or four times over the past few days. Pleasant fellow. He looked down at me and asked, “Mr. Shore, can I ask you a personal question?” I said yes. He says, “I am a male nurse. I see people in your condition frequently. I have never met anybody who is not angry and bitter. You're paralyzed. How come you're not angry and bitter?” I realized he was asking me the great existential question: Why me? Why dear Lord did you do this to me? But I wasn't thinking like that. I was asking the question: Why me in the sense of who am I? I am just a guy. What do you want from me, dear Lord? What can I do? At that moment, Hugh, I reached deep inside of me, and I asked the good Lord, “Please help heal me. Please show me my purpose.” A wave of serenity and calm came over me that I had not known in 55 years. I was now determined with the good Lord's help to walk again. That was a major turning point in my life. Hugh: So nothing gets Barry Shore down. That was how many years ago? Barry: That was in 2004, almost 14 years ago now. Hugh: You had a very successful career before that. Barry: Correct. Hugh: You sold that enterprise, you said? Barry: Yes. Hugh: And then this condition- how do you say it? Barry: Guillame-Barre syndrome. It is actually two French doctors, Guillame, which is the French for William, and the other doctor's name was Barre, like Barry. Hugh: I have known people in the past who have had that, who have come through it. It's quite a traumatic experience. Today, you are in a different place than you were with your business. But you have focused on doing good for others. Is that right? Barry: That's correct. Hugh: I looked at a website called- Spell it for us. Barry: It is spelled D as in David, L as in Love, Y as in Yesterday, T as in Terrific, E as Enthusiastic, D as in Dynamic, DLYTED.com. I am Dlyted to be here. Hugh: I can see that. What is Dlyted about, and what was the passion and inspiration behind you setting up- Dlyted is more than one thing. It's more than one program, isn't it? Barry: Yes. Dlyted is an engine of philanthropy. Let me digress for just a moment because it gives the background as you want to hear. It's very important. I was deeply affected by something that I learned from a great man called the Four P's. Those four P's are Purpose, Prayer, Perseverance, and Patience. Those four P's have been active in my life. I was able through them to begin this process of healing, both in a spiritual and physical sense, and bring out through purpose and prayer, the great perseverance, which I will demonstrate in just a moment, and patience, this platform, which has a mission and a goal. Let me tell you how it came about. It has to do with my wonderful wife. I would not be sitting here as strong and capable and handsome as I am, speaking with you, if it was not for my amazing, dedicated, fabulous wife, Naomi. It's hard for me to speak without choking up, but I am going to try and do it. I will just tell you a brief story as it deserves longer, but time is always of the essence. Released from the hospital about four and a half months later—they wouldn't keep me there longer because insurance wouldn't pay, and we had already racked up bills over half a million dollars—I was in the special hospital bed. When you are in the hospital, by the way, one of the more important things to be afraid and aware of is bed sores. They are debilitating. We had to get a special bed, which the insurance company didn't want to do, but they were forced to because of circumstances. It is a special air mattress that allows the body to conform without the issue of bed sores. We brought this bed to our home. While in the hospital, every night, you have to turn people over who are paralyzed because if you keep people in the same position, the body deteriorates. They have a team who goes around the hospital every two and a half to three hours, two people with back braces, usually strong people. Together, they turn the person onto the side, then the other, to give some sort of normality to your process in the hospital. This happened throughout the months I was in the hospital. Now we come home. We had sufficient funds, so we were able to have help in the home 24 hours a day, seven days a week, except for one thing. My wonderful wife did not want people staying overnight in her home that she doesn't know. She is very protective. We had help until 10 pm, and then help would come again at 7 am. But during the evening, she was going to take care of me, and she was in charge. Her home, her rules. Great. One small situation, though. My wife is all of 97 pounds, 5'1”, very beautiful. Remember, I just told you in the hospital, you have to be turned over every 2.5/3 hours. Here I am, almost 6'. Because of my situation, I had been reduced from 195 pounds to 137. But still, 137 pounds, and she is all of 5'1” and 97 pounds. She said that she is going to turn me over. She did. Every two and a half hours, throughout the evening, two or three times a night, night in and night out, week in and week out, month in and month out, for two years, this amazing woman turned me. That is love. I say this as a preface to the following incident. I mentioned also I was in a wheelchair for four years. Thank God we could afford it. I had a motorized wheelchair and a fancy Olympic-style wheelchair. Together, they cost almost $10,000. The lightweight wheelchair we needed because in addition to having private therapy, I also went to group therapy in the hospital. It's important to be with other people who have situations and challenges when in a situation like this, just to be in comradery. At these situations in the hospital, I noticed not everybody could afford the kind of wheelchairs I had. One day, I came home and was still back in bed. I said to my wife, “Honey, would you please find a place that helps people get wheelchairs? Let's send them a check for $1,000 and help out.” She said okay. She left the room. I am feeling great. I am just a quad lying in bed, but I am feeling good. I just gave $1,000 to help people get wheelchairs. About five minutes later, I called out, “This is dumb! This is dumb!” I didn't raise my hands. I called it out. My wife comes running into the room and asks, “What's the matter?” I said, “This is dumb. Just because I was moved and we can afford to write a check, why isn't it that there are tens of thousands of people not giving money every single day to help out other people? Why not?” My wife said, “Hey, Mr. Shore, you're smart. You build stuff on the Internet. Make it happen.” And she walked out of the room. I am laying there. I said, “Okay. Dear Lord, why not? Please help me.” I had a few parameters. One was it has to be easy. If it's not easy, Hugh, people don't do it. Right, Russell? That's number one. Number two is it has to be vast and almost fun. Imagine that. We put the fun back in fundraising. Number three, you're going to love this one, it has to be free. What does that mean? I mentioned to you I already built two Internet companies, one of which I sold for many millions of dollars. Both of those companies were based on the free model. One was faxing for free, and the other was speaking for free. They were built on the ability to do something for free. How do you give money for free? Russell is scratching his bald head not understanding that. I think I believe you, Barry Shore. You're a friend of Hugh's, but what do you mean give money for free? Those were the parameters. I tried to go to sleep. The next day, I was doing a lot of exercise. We had people coming to the house. I am still a quad. I have people moving my body around trying to get it to do things. Move your arm up, move your leg, do stuff like that. To this very day, I can't wiggle my toes. I can't move my feet up and down. I am able to get around. After a very exhausting therapy session, they put me back into bed. I am laying there, closing my eyes. My eyes pop open, and I see a vision. I see three circles intersecting like the circles from the Olympics or a Venn diagram. Not only that, but each circle was labeled, to show you how the good Lord works. It was a simple, elegant answer to the questions. If it is not simple and elegant, it doesn't work. If it's too hard, it doesn't happen. The best problems are simple, not simplistic, but simple to solve. The first circle was labeled “Mobile” or cell. About ten years ago, it was the first year of these things called Smartphones. Think back ten years. Just coming out. Well, hey, I am in the Internet, I am in the world. I realized this was not a trend or a fad. This is a complete disruption in human communications. Look what we are doing now, ten years later. This stuff did not exist. This is a change in the world. The next circle was labeled “Gift cards.” You can't walk into a store and not be assaulted by racks of these things. Those are plastic. What does it have to do with this? There was a line moving from the second circle to the first circle and an arrow labeled “Digital.” I got it! You hit a button on the iPhone and you say, “Give me $50 of Starbucks,” and it gets sent in seconds. Wow. The third circle was the most important though. This is what is critical to all of us. The third circle was labeled “Cause.” Here is what gets really interesting. We know as adults that sometimes what isn't said is almost as important as what is said. Didn't say “charity.” This is a pet peeve of mine. Bear with me. It wasn't labeled “charity.” To me, a charity is the following. Someone has a hand out, and you put a dollar in that hand. The next thing, he goes into your pocket to get more. That is a charity. A cause is something I want to help. It's attractive. What can I do? I thought about these amazing beings called millennials and younger, the generation after them. Some of the most caring, giving people ever. At least they say so. We want clean water. We don't want pets to die. We want to make sure everyone has shelter. We want to do all of these things. We, as a little bit older, and some of us have gray hair, and some of us even have hair, we recognize it all costs money. Watch this. Put these three circles together. You mean I can hit a button on my phone and order a brand I am going to shop at and love anyway, whether it's Amazon, the Gap, TGIF, the movies, ordering pizza, hundreds of places. I hit a button, pay what I'm going to pay, and get the exact amount sent to me within seconds. Because I did that, and Barry Shore arranged it with the brand, some portion of that goes to the cause of my choice. You hear this? I am going to drink coffee, I am going to go out to eat, I am going to go to the movies, I am going to go shopping. Just because I do that, some portion goes here. It has to be fast. It has to be easy. It should be fun. It doesn't cost the giver a penny. Out of this came the two most important sentences I am going to say. A mission and a goal. Hugh, you mentioned to me you work with a lot of groups that are mission-oriented. It's a mission to go out and spread the word of the Lord. It's a mission to help people with food. It's a mission to educate. We are a mission. We need a mission statement. Our mission is four words: Making everyday giving effortless. You like that? Making everyday giving effortless. That is the mission. What is the goal? The big, hairy, audacious goal: the facilitating of giving one billion dollars without costing any giver a penny. Hugh: That's quite amazing, Barry. That is the overarching framework for Dlyted. Is it operational? Barry: Thank you for asking. Dlyted attracted great people in the Internet world and investors. We are here to transform philanthropy. Over the past three and a half years, we have built the platform that enables everything to happen that I told you about. I am happy to tell you that we function every day, and we help organizations all the time. We do all the heavy lifting. We build a landing page for a cause, whether it's a church, a youth group, American Cancer Society. Now they will have their own page where when people come to that page and register, whenever they do their shopping through Dlyted, the money automatically goes to that cause. It is not going to 30 different causes. It goes to that cause. We are concerned about how people can make sure they have an attachment to and stay with their cause, their church, their group, their organization. It becomes fun. Yes, we are operational. We raise money. We have some great stories. People love it. Once they hear about it, think about this. Here is the biggest problem we face. Too good to be true. Am I right? Hugh: Barry, speaking of that issue, let's address that right away. There is money that goes to the charity from the purchase. Where does the money come from? Barry: I will give you the simple economics. An Example is Gap. Everybody knows Gap. Millions of people shop there. We negotiated with Gap what we call on the highfalutin language arbitrage, which is the difference between the buy and sell price. When you walk into the store and you see those racks of gift cards, the store makes some money out of selling those. When somebody buys one of those, the store makes a percentage. That percentage, instead of going to the store, is going to be going to the cause. Let's say a $100 gift card for Gap we are able to get at $90. $5 goes to the cause. It costs us 3.5% to process with a credit card. We get the $1.50 to keep the business going. Each brand has its own particular amount they are able to share with the cause. Instead of going to the store that sells it, it now goes to you. Here is where it gets really exciting. I call this the four C's. The four C's are the following: Conscious Consumers. Whether you are talking about a 17-year-old who is fired up to change the world or an 87-year-old who understands it costs money to do things, these are conscious consumers. People who want to use their money and time well. I care about what I eat, and I care about who I shop with and buy from. Those are conscious consumers.  The next C is Conscious Capitalists. I am proud to say that more and more people who run businesses are becoming aware that capitalism is not a dirty word. It is the word that will enable all of us to raise up this great world if we recognize that living together and not squeezing profit is the best way to live. You can turn your profit and become prophetic, from an f to a ph. If your business wants to stay around and really grow, bring in those conscious consumers who want to work with conscious capitalists and are willing to share the bounty. The third C is Conscious Causes. There are some causes out there who call themselves charities who are there just to raise money. That's what they want to do. They don't want to go out of business. American Cancer Society would like to be out of business in the next few years. Why? Because they cured cancer. We are not looking to raise $100 million so we can have people who have fat salaries. We want to maintain and sustain and grow. The fourth C is what I call the Collaborative economy. Are all these three working together understanding? Hugh, you were kind enough to share with me this idea of a number of Methodist churches in Virginia. Collaboration amongst one or two or a number of these can oftentimes yield a greater amount than just being on their own. When you literally collaborate hundreds or thousands of people who are now consciously shopping, again using Dlyted doesn't cost you money to do it, it may take you a few extra seconds to say you want $300 of Southwest through Dlyted, but I had to do that extra step. Now because of that, $15 just went to help out a mission for kids to go someplace. Think of collaborating 1,000 people with that mindset. These four C's now become powerful. A lever. Let's go back to Barry Shore. I want to tell you a story about my recovery that may illustrate some of this. May I do that? Hugh: Yes, sir. Then I want to hear from Mr. Russell. Go for it. You keep talking, and then we will hear from Russell. Barry: Let me tell everybody a story. I am enjoying telling these stories. Hugh, I gotta thank you again. I am loving this. Russell, I hope you are loving this also. I hope all the people listening are loving this because it's my wife that is the backbone here. It is the good Lord who gave me the energy and the ability for me to be able to express my thanks for allowing me to be of benefit. As I mentioned to you before, everybody thinks they know what www stands for. You think you know. WWW stands for What a Wonderful World. That's your acronym. We do that ASAP, which stands for Always Say a Prayer. Watch this one, kids. Remember, I am a quadriplegic for years. A quad is somebody who is paralyzed from the neck down. As my doctor said so eloquently, “Shore, all you can do is move your mouth.” But you are still moving. Watch this. In the course of healing, the good Lord sent me an amazing person who happened to be a neighbor on my street. He saw me in the wheelchair one day and said, “What happened to you?” I told him what was going on. He said, “I am going to have you up and walking in a year.” Hmm, okay, fine. Why? Because he is one of the leading people in the world of aquatic therapy. As you can hear, aquatic therapy means you put somebody in the pool, and you move them around to get your muscles moving, and you get better response in the water. For me, it's very important because when they were trying to get me up on my feet, oftentimes I would fall down. When you fall down because of gravity on pavement or on the earth, it hurts. I have even sprained and broken bones because of it in therapy. I was very open to this aquatic therapy. Gets me in the pool and works with me over the course of months. When they had me in the pool the first time, I had floaties on my legs and my tummy and my arms so I wouldn't sink and drown. Fast forward now. Over the course of a number of months, got me to the point where with floaties on my legs and floaties on my belly, I was able to be on my back and move my arms over my head in the water that I was simulating a backstroke. I am going to make the story a bit shorter because I can go on. Over the course of a year, I was able to swim at the end of the year one mile on my back without stopping. It took me over two hours to do that, but hey, I am in southern California. I am swimming outdoors. I have a great tan, don't I? I am in the warm pool, so why not? And I am moving my arms. For a quad, that is big time stuff, kids. Now I am going to the make the story more amazing. Suffice it to say, within the next year, after I had already swum more than 75 miles, I was able to get on my tummy and still with floaties on my legs, otherwise I would sink, and I had paddles on my hands because my fingers don't close or the water goes right through, and I use a snorkel because I can't move my head enough to breathe in. So we have a snorkel, paddles, floaties, and I am outdoors in a warm pool in southern California. I am on my tummy, and over the course of time, I was able to swim a mile on my belly. I put it together, and I was swimming two miles a day six days a week. I have been doing that for almost nine years. Hugh: That's amazing. I am going to let Russell comment. We are heading to the last part of our interview. Anybody out there who thinks they have an excuse probably thinks by now they don't really have an excuse. You had insurmountable odds. I want to learn more about Dlyted and how people can benefit from the charity they represent. Russell has been patient. Russell, howdy. Russell Dennis: Greetings, good to see you again, young Mr. Shore. It has been a long time. What a remarkable story. I love the platform. It just doesn't- Let me give you an idea of some of the people who are out here. He mentioned a few. Amazon, AMC, AirBnb, Groupon, Southwest Airlines, Xbox, Regal Cinemas, GameStop, Starbucks, Under Armour, Target. These are just a few. What do they give back? Amazon gives 1%. AMC, 5%. Home Depot, 2.5%. You can see exactly what these people are giving to the charity. This is 1, 2, 3. This is what Barry is talking about. Make it easy. Where do you shop? You can buy your stuff online. Sign up, create an account, one. Pick a card, any card. This is not a trick. Then step three, type in who you want to support. It's that quick and easy. You type them in, that card is locked in. When you run that card, you are supporting that charity. Who can you support? Anybody who has a listing. There is a SynerVision landing page in here. Hugh: Oh, there is? I didn't know that. How did you find that? Russell: You must go in and play as you set up your account. It is in here. It is so easy. This is very intuitive. It is very easy to use. You can do this in a matter of minutes. Within three minutes, you are making a donation to your charity. You go to the home page, you click on Start Giving. There is a place to create an account. You can either sign in or create a new account. There I am. I am going to drop my name in right now. There is my name, email, and password. I got fat fingers going here today, guys. Create an Account. Hugh: What do you mean, today? Russell: I have fat fingers every day. That's why I have a fat finger tool that is not on my desk. I now have a Dlyted account. Verify my email. It will send me an email. I can go in here now. Amazon.com is my poison. Trust me, I collect books a hell of a lot faster than I read them. It's that easy. I think it would take a total of three minutes to create an account, pick a card, and pick somebody to support. Once you have set it up, your card is there. Whether you are shopping from your phone—I have friends who have flip phones, I am working on them, Barry. Once I have converted them, I can get them signed up. Hugh doesn't have a flip phone. I want to say out loud now that Hugh is not one of my flip phone carriers. Hugh: Despite my age and mental condition. Russell: Oh God, we didn't make it. We almost made it without that comment. Hugh: I'm sorry, it was a cheap shot. Russell, you work with nonprofits everywhere. Many of them struggle to put some funding strings in place. Part of what we teach at SynerVision is there are eight different ways to create revenue streams. This one we group under Earned Income or Business Income. It's affiliate fees. We recommend or are tied to help people find products they would buy anyway, and a portion of that goes to the charity. Barry's story is quite remarkable. He did not give up, but he took adversity and reframed it into a benefit for a whole lot of people. That is quite a compelling story. Coming from your position of helping charities think about their funding options, what do you see and hear is a benefit for all those nonprofits, churches, synagogues, that are struggling? Russell: Easy is good because a lot of these folks are wearing 6-7 hats. They don't have the revenues or the support structure. This is collaborative. You get people on your team. It's low hanging fruit. This is a high-powered platform that has been around for a while. It's getting better all the time. It's mobile-friendly. It renders beautifully on my iPad. You have to render beautifully on any mobile device because more giving online is happening from these mobile devices. Any time you can put a platform together that combines online giving, so a charity could very easily share this site, and leverage this, this is something they can earn revenue through. It's very simple. It's very easy. Everything is set up. It's just about driving traffic, which is telling as many of their supporters about it as they possibly can. This is powerful revenue. It's passive, yet people are coming in. Every way that you can find to support yourself, you should be driving people to that platform. This is stuff they buy all the time. They are going to buy it whether they are supporting you or not, so they need to know that platforms are in place like this to leverage this. People are just shopping. Once you set it up, you pick your charity, you can pick several. Once you pick, you're done. Every time they buy, they don't have to think about this. They get full dollar value for what they purchase, yet the charity gets a certain percentage depending on the merchant. It's just getting people to take an extra step. This is something they are doing all the time. It's not onerous to the person. Hugh: Now that you have signed up, you are going to select SynerVision Leadership Foundation as your cause, right? Barry: Let me jump in here for a moment. Russell made some remarkably beautiful points. One of the famous studies done on what people fear most, #3 was fear of dying. #1 was speaking in public. Remember that, Russell? Russell: Public speaking. Barry: #2 is asking other people for money. You said something so genius. What Russell was saying is that the real beauty and benefit of Dlyted, in addition to the fact that you are giving and doing it anyway is that you are sharing. You know why? I sit on a board. I need to raise $1,000. I call up my friends, “Russell, we do business together. You're a friend. You love me. Can I put you down for $250?” Even if he says yes, which he probably wouldn't, as sure as we are sitting here, in six months, I am going to get a call from Russell, “Hey Barry, I am raising money. I need your help. Can I put you down for $250?” I am a jerk? I am going to say no? He just gave me $250. So I might as well have just written the check myself. With Dlyted, you can now share this with everybody in your social world because you are never asking anybody for a penny. I don't fear it anymore because I am not asking you for money. Here is where it gets really amazing. You have these Methodist churches in Virginia. You have Russell in Denver. You have Lola who lives up in Alaska. Anybody anywhere in the United States can now support an organization using Dlyted. Whether you live in Alaska, Hawaii, Florida, anywhere, you can now be supporting this little place in Indiana or in Denver. It spreads anybody anywhere anytime, and you never ask anybody for money, so you share, share, share. Everybody has 300 people they talk to. You get a church of 1,000 people, so you could now be talking to tens of thousands of people. You can help us, and it won't cost you a penny. Russell: They are writing a check without writing a check because they buy this stuff anyway. If you spend $500 on Amazon, you are going to give us money. Just go here. You'll get every penny that you invest in that card. $50 on Amazon will be $50 you spend, but you will be sending $2.50. Barry: Watch this one. You just gave me an idea. We have Mother's Day coming up soon and Father's Day and birthdays. When you do your gift-giving, because people will send gift cards online, through Dlyted, not only are you giving the gift, but you just made a contribution. Think of Mom. Hey, I just gave Mom $100 of Macys, but I just gave $5 to the church doing it. Mom would love that because I gave her something, and Mom would also be proud of me because I just gave money. We touch the two deepest emotions in a human being: I am smart, and I am good. How much smarter can you be than to do good that doesn't cost you anything? Mother's Day, Father's Day, birthdays, anniversaries, holiday time. It's all part of the flow. Just taking that extra step. Once you get into the habit of doing good, you become a hog, in the Habit of Good. Hugh: That's amazing. Russell: You can build a campaign calendar using just about anything. People can do stuff all year round. Hugh: Russell, we are moving to a place where we are not going to leave the money on the table. If we don't access and redirect this money to the charity, it doesn't go anywhere. It goes to the company. There is that money that is part of their marketing budget. They redirect part of their marketing budget to people who directed the sales. Barry, we are on the wrap-up of this inspirational interview. I want to make sure that people understand that I invited you here to tell your story of how leaders do not accept challenges as failure. Leaders succeed because they get up one more time than they fell down. Leaders succeed because they are purpose-driven and they do not see failure as an option. Success is the option. Your creation is something you have done because you care about leaving a legacy, building goodness in the world, and helping other people generate revenue. We are going to continue to talk about ways that SynerVision can help you spread the message. You are a very good and compelling storyteller. Thinking about leaders out there, there are people who are on the verge of giving up, who feel like they are so over-loaded they are never going to succeed. There are people out there who don't see the daylight as they are really there. I am going to give you the last two minutes to give people a tip, thought, or challenge as they go forward. Barry, we have spent an hour telling a story. It seems like two minutes to me. We are almost done here. Last two minutes are yours. What do you want to share with people as a parting thought, comment, or challenge? Barry: Thank you again, Hugh and Russell for the opportunity to address these amazing people who are making a difference. Go mad, everybody. Go make a difference. I have to leave you with two things. Here they are. The first is the four P's: Purpose, Prayer, Perseverance, and Patience. As I mentioned to you, I swim two miles a day, six days a week. I have accumulated enough miles to swim from Los Angeles, California to Hawaii, from Hawaii to Taiwan, and from Taiwan to Shanghai, China. More than 6,578 miles, and I am not stopping. Never give in. Never give in. Never give in. Thank you. Hugh: Barry Shore, you are an inspiration. Russell, thanks as always for being here. Russell: Thank you. Good to see you again, Barry. I will be doing my shopping on Dlyted.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Conscious consumerism continues to rise in America with more shoppers saying they want to reward companies that “do good,” unfortunately for companies that are embracing this trend a recent survey found many people don’t know how to find socially responsible products or determine which companies to support.

"When one becomes conscious that their spending practices impacts their community in ways that can be empowering or disabling, how does one spend their resources during the Christmas buying season ? Fly Guy Community Activists, FOREX Traders, & Party with a Purpose Brothers Bert Bergan (from www.WhereBlackBiz.com) & Seko "DJ Seko) Varner (@grandpacrunk) discuss Conscious Consumerism and Christmas with a party of fellow investors and community activists. #4YearsOfFocus --- Send in a voice message: https://anchor.fm/get-on-code/message

Today, many Americans shop for a good deal, but not necessarily for themselves. They want a good deal for workers, the environment and other factors. There are lots of names, but for today we’ll call them socially conscious consumers. Who are they and what implications might there be for farmers, businesses and the rest of the consuming public? We’ll discuss all of these on this episode of Town Hall Ohio.

Henry Boyle is combining his interested in virtual reality technology, with his love of spending time suspended in float tanks, with warm epsom salt filled water. Russell Golding, meanwhile, is a young entrepreneur with a completely different project on the go. He's working with Conscious Consumers, an organisation connecting consumers with businesses that share their values. The Wellington-born social enterprise has developed a free mobile app allowing users to find businesses near them that are making positive changes, learn about their practices, and gain loyalty rewards for spending with them. In May 2016, they raised over $600,000 in equity from investors in only a few weeks. This year, they're aiming to further develop their technology, bringing consumers more purchasing choices and delivering tailored services to businesses wanting to gain better access to this steadily growing sector of the market.

Melissa Keys, one of the backbones of Conscious Consumers, talks about the organisations rapid traction and their next steps with the Good Spend Counter.

Tad Hargrave is a hippie who developed a knack for marketing (and then learned how to be a hippie again). Despite years in the nonprofit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn't stand seeing his hippie friends struggle to promote their amazing green and holistic projects. Maybe it was because he couldn't keep a 9-to-5 job to save his life. Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). This all feels like a minor miracle since Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him super allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn't sleep well, and he's very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene, he now feels ready and able to help other people find ways to market that feel wonderful. Visit www.marketingforhippies.com.

Do cherry pickers – those consumers who are extremely sensitive to price and go from store to store to pick the best-priced items and leave the rest – really save a lot of money? A recent paper by Wharton marketing professor Stephen J. Hoch and Edward J. Fox a marketing professor at the Cox School of Business at Southern Methodist University found that consumers not only save money but that the savings are enough to offset the time it takes to do the extra shopping. In addition the researchers found a substantial number of shoppers are savvy and diligent enough to make cherry picking pay off. See acast.com/privacy for privacy and opt-out information.