Podcast appearances and mentions of andy sernovitz

Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: - 3 Reasons People Talk About You - 4 Rules of Word of Mouth Marketing - 5 Ts of Word of Mouth Marketing - 6 Big Ideas: Deep Stuff That Changes Marketing Forever Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

Cold Start practices have unique opportunities and challenges to face when it comes to marketing to new patients. PECAA's Marketing Business Advisor, Shelby Wade, helps us address these opportunities and challenges. Key Takeaways:As a cold start, you have more time to focus on your business and your marketing. Don't be afraid to try new things and learn from the successes and failures.Make the most of your budget. Start your marketing plan with low-cost options - social media, your website, and word of mouth marketing. Post as many updates throughout your opening process to your website and social media, well before you open. In adding, form partnerships with your business neighbors and attend community events!The Five "T's" of Word of Mouth MarketingTalkers - Find the people who will talk about youTopics - Five people a reason to talk about you, your differentiatorTools - Help the message spread through your communityTaking Part - Join in the conversationTrack - Understand whether or not a strategy was effective. Track what they're saying and what they want. Key Marketing MilestonesDesigning your logoWebsite creation - this is where your patient experience beginsStart your social media and build your Google business pageHost a grand openingDon't focus too much on the ROI. A lot of Cold Start marketing focuses on planting the seed for future patients. You want them talking at the beginning and to remember you when they need eye care. Shelby's book recommendation:Word of Mouth Marketing by Andy Sernovitz

Top 3 Value Bombs: 1. Use a Validation/Process Checklist to ensure that you're on the right track 2. Use a Rubric to decide which of your ideas are worth pursuing 3. Your first customers are those that are in your immediate network (if they don't like the idea, why should anyone else?) The Famous Five: 1. What's your favorite business book? Answer: "Word of Mouth Marketing by Andy Sernovitz" 2. Is there a CEO you're following or studying? Answer: "No." 3. What's your favorite online tool for growing your business? Answer: "LinkedIn." 4. If you could give your 20 year old self a piece of advice, what would it be? Answer: "Keep the bitcoin man." 5. How many hours of sleep do you get every night? Answer: "8 hours." Episode Information: https://www.takingyoutothetop.io/episodes/episode-57-volley-founder-ceo-josh-little

Andy Sernovitz, CEO of SocialMedia.org, joins the Social Pros Podcast to discuss the core elements of a successful social media community and getting real people to talk about your brand.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 05:50 - How SocialMedia.org went from being the “Blog Council” to being an all around community for social media professionals 09:14 - Why a good social media community requires management 16:19 - Why deep social media communities need face to face interaction 17:36 - How SocialMedia.org has evolved as social media has drawn larger budgets and more focus from corporations 21:39 - How the ethics of advertising has evolved with social media 24:53 - Why social media and word of mouth are not the same thing 29:44 - Why story is so crucial when the quality gap has been narrowed between competing products   Resources Find out more about SocialMedia.org here. Get the new State of Marketing Report from Salesforce here. See the BreadBot from Wilkinson Baking Company here   Visit SocialPros.com for more insights from your favorite social media marketers.

Andy Sernovitz, socialmedia.org Health is one of social media's earliest voices. From "Damn, I wish I'd Thought of That!" to socialmedia.org, Andy has been at the forefront of online and social media innovation. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction 00:52 Solution to Pollution 02:45 Doctors are scientists 03:10 Meet Andy Sernovitz, community builder 04:25 Gaspedal.com 04:45 SocialMedia.org Health 05:10 Membership for senior hospital social media only 05:50 "Circle of Trust" for Hospital social media marketers 06:30 What are Hospitals concerned about? 07:35 Actions you can take 08:50 Community building among peers 09:41 Sharing about internal issues 11:08 Managing multiple social media presences 12:48 Is there any master tool to update all online sites? 14:28 Discussing emergency response 16:36 Who is in the community? 17:45 Diversity of backgrounds in the community 19:19 How many hospitals in the community? 19:45 How many people can join socialmedia.org Health? 20:15 Peer Backup network 20:40 Formerly known as The Blog Council 21:25 What other verticals need a community? 21:31 Do you hire a subject matter expert to moderate? 22:18 Jeff Casale - Community Leader for Healthcare 22:59 Community wrangler 23:43 We love to tell our member stories 24:24 "Damn, I wish I'd thought of that!" 24:56 Didn't drink the cool-aid? 25:55 Are there discussion of tactics 27:09 Talking about marketing getting to the C-suite table? 27:39 Reviews, ratings, and word-of-mouth 29:52 HCAPS and Consumer reviews 31:22 Who should respond to a review - Physician or Admin? 32:32 Jay Baer "Hug Your Haters" 34:15 Mayo Clinic Social Media Summit 35:52 Social media to express joy and pain 37:25 Social Media Tip: Watch out for Political statements 37:57 Social Content Solutions and other Services for healthcare

Andy Sernovitz is absolutely a “what you see and hear is what you get” type of person - no hidden agendas and no BS. He’s passionate about the concept of ‘word of mouth’ marketing - in fact, he wrote the book on it. Word of Mouth Marketing: How Smart Companies Get People Talking is a New York Times Bestseller.  Andy is the CEO of GasPedal, a company dedicated to building communities. When you visit gaspedal.com, you’ll notice that the entire site is oriented around the employment brand of the company, a topic we dive into quote a bit during this interview. We also talk about Gaspedal’s imaginary recruiter, Preston Firestone, and how Preston has helped Andy and his team avoid some massive hiring mistakes.  For those of you who care deeply about your company’s employment brand, and the importance of hiring the right people, this is one interview you’ll want to listen to more than once. Enjoy this stimulating conversation with Andy Sernovitz! For more episodes from the Built On Purpose Podcast, please visit http://yscouts.com/podcast/

This week on WPwatercooler we'll be discussing and recapping WooConf 6 – 8 April 2016, Austin, Texas. We're looking for folks involved in the event's creation and people that spoke at the event.Show airs April 11 at 11am PDT / 2pm EDT / 7PM UTC* WooConf: Learn. Develop. Sell. 00:01* I'm making a change… – Chris Lema 00:02* T-Shirt Printing & Fulfillment | DTG, Sublimation & Screen Printing 00:08* Codeable.io – #1 outsourcing service for WordPress 00:09* Andy Sernovitz – WooConf 00:10* Andy Sernovitz's Damn, I Wish I'd Thought of That! 00:11* Chris Lema – WooConf 00:11* Bob Dunn – WooConf 00:11* Why WooConf will be worth it for store owners – WooConf* Brian Krogsgard – WooConf 00:12* Patrick Rauland – WooConf 00:13* Agenda – WooConf 00:14* An Executive's Guide to Scaling WooCommerce 00:22* Do the Woo Podcast with BobWP 00:23* Webinar: Myths, Mistakes & Management of WooCommerce at Scale 00:24[LISTATTENDEES event_identifier=”ep183-wooconf-recap-learning-developing-selling-wordpress-ecommerce-5-5709a25ba40cd” show_gravatar=”true”] See acast.com/privacy for privacy and opt-out information.

Are you cutting off your nose to spite your face?   I'm coming to you from Orlando, FL, where the feeling of Disney World roams wild. And I noticed that one of the things Disney has implemented is a technology system that measures how many refills you get on the soda you bought. Using a microchip on the bottom of the cup and a video screen above that displays how many refills you have left.   This reminded me of a case study that I did for Youtility on Holiday World. At Holiday World, you get soda for free. It's true: You can free drink soda until you pass out at Holiday World.   There are a lot of differences between Holiday World and Disney World, of course, but how much do you think this fancy soda measurement cost to implement? And it is really helping their bottom line or their customers?    Sometimes I wonder if we don't actually cause ourselves more harm than good. And maybe we could do without microchips in our soda cups.   SUBSCRIBE: https://www.youtube.com/jaybaer00   SPROUT SOCIAL SHOUT OUT   Today's Sprout Social shout out goes to Andy Sernovitz (http://twitter.com/sernovitz), best-selling author of Word of Mouth Marketing (http://wordofmouthbook.com/) and an all-around great guy.   OUR SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.   ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Interview edition - Andy Sernovitz, CEO of SocialMedia.org, provides his perspective on social media use in big brands, along with three rules every social media leader should keep in mind. And, Natanya Anderson, director of social media and digital marketing for Whole Foods Market, explains her role and team - and how they prioritize listening and storytelling.

Have you seen the videos on Social Geek Radio Facebook page? If not, visit www.facebook.com/socialgeekradio BJ and Deb met several amazing individuals and attended some awesome sessions on word of mouth marketing. Did you know there are 5 Ts to word of mouth marketing (via Andy Sernovitz)? Talkers, Topics, Tools, Taking Part and Tracking? Did you know to make an impact you must: Believe, Have Clarity, Be Real, Be There and Say Sorry (via Jeanne Bliss)? Even Domino's has a (good) story to tell via @Ramon_DeLeon! Have you heard Tony Hsiesh philosphy -"Follow the vision, not the money?" Tune in to hear more of what BJ and Deb learned at the conference and how they are working towards Supergenius status. Meet Skyler Fox aka @beefyfunk for the #GeekItOut segment!

BJ and Deb traveled to New York City to attend the "How to be Great at Word of Mouth Marketing Conference. They attended 12 How-to classes, heard about 12 real-world case studies and listened to presentations from 6 brilliant authors! They will share interviews with Andy Sernovitz, author of "Word of Mouth Marketing", Jeanne Bliss, author "I Love You More Than My Dog" and presenter Ramon De Leon from Domino's. At the end of the show you will meet Skyler Fox the face behind the Twitter handle @Beefyfunk!

BJ and Deb traveled to New York City to attend the "How to be Great at Word of Mouth Marketing Conference. They attended 12 How-to classes, heard about 12 real-world case studies and listened to presentations from 6 brilliant authors! They will share interviews with Andy Sernovitz, author of "Word of Mouth Marketing", Jeanne Bliss, author "I Love You More Than My Dog" and presenter Ramon De Leon from Domino's. At the end of the show you will meet Skyler Fox the face behind the Twitter handle @Beefyfunk!

Welcome to episode #186 of Six Pixels Of Separation - The Twist Image Podcast. I worked my new Olympus PCM digital recorder to the bone at Andy Sernovitz's Word of Mouth Supergenius conference in Chicago this past December. If you are a small to medium-sized business owner (aka a SMB), then you should be following John Jantsch and his amazing system, Blog, Podcast and best-selling business book called, Duct Tape Marketing. John brings smart, easy and practical marketing tips and strategies to get small business owners to better understand Marketing and its relevance in the growth of a business. He's an interesting guy and brings a fresh perspective to the Marketing world. John was my third (and last) victim (errr... I mean, "guest"!) from the Supergenius event. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #186 - Host: Mitch Joel. Running time: 26:30. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #24 of Media Hacks will be out shortly and features:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.   Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with John Jantsch from Duct Tape Marketing. Check out the Podcast: Duct Tape Marketing Podcast. Check out the Blog: Duct Tape Marketing Blog. Check out the book: Duct Tape Marketing. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #186 - Host: Mitch Joel. Tags: advertising bit size edits blog blogging book oven business book campfire cast of dads cc chapman chris brogan christopher s penn david usher digital marketing duct tape marketing facebook facebook group financial aid podcast hugh mcguire in over your head itunes john jantsch julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media marketing trust agents twist image twitter web 20

Welcome to episode #184 of Six Pixels Of Separation - The Twist Image Podcast. As I stated last week, I worked my new Olympus PCM digital recorder to the bone at Andy Sernovitz' Word of Mouth Supergenius conference in Chicago this month. One of the main reasons I agreed to speak and attend this conference was because it was going to finally be my chance to meet Jason Falls from Social Media Explorer in our protein forms. We had been following one another for years and Falls is one of the top Social Media Marketing Bloggers, speakers and consultants "out there". As you can hear in this conversation, we take a look at everything from what it's like to be called a, "Social Media Consultant" and the power of search to what the landscape is and will be in 2010. Jason was my second victim (errr... I mean, "guest"!) from the Supergenius event (and there's one more to come in the following weeks). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #184 - Host: Mitch Joel. Running time: 34:14. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #23 of Media Hacks will return in early 2010 and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.   Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Jason Falls. Recorded at the Word of Mouth Supergenius conference in Chicago on December 16th, 2009. Social Media Explorer. Social Media Explorer Newsletter. Happy New Year! David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #184 - Host: Mitch Joel. Tags: advertising blog blogging book oven campfire cc chapman chicago chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast happy new year hugh mcguire in over your head itunes jason falls julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs newsletter online social network podcast podcasting six pixels of separation social media explorer social media marketing trust agents twist image twitter web 20 word of mouth supergenius

Welcome to episode #183 of Six Pixels Of Separation - The Twist Image Podcast. I worked my new Olympus PCM digital recorder to the bone at Andy Sernovitz' Word of Mouth Supergenius conference in Chicago this month. Saul Colt (who definitely is The Smartest Man In The World!) was kind enough to introduce me to someone who I have been following (both their Blog and on Twitter) for many years. Liz Strauss is a fireball of insight and knowledge about the digital channel and building real relationships for brands. She has a very successful Blog (named Successful Blog) and is widely regarded as one of "go to" people for brands working the online channel. Her wildly successful conference, SOBCon, happens every year in Chicago, and she was kind enough to spend some time talking about these digital channels and how they help to connect business. Liz was my first victim (errr... I mean, "guest"!) from the Supergenius event. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #183 - Host: Mitch Joel. Running time: 31:22. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #23 of Media Hacks will return in early 2010 and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.   Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Liz Strauss. Recorded at the Word of Mouth Supergenius conference in Chicago on December 16th, 2009. Successful and Outstanding Bloggers. SOBCon. Liz Strauss' YouTube Channel. Liz Strauss on Twitter. Happy Holidays! The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #183 - Host: Mitch Joel. Tags: advertising blog blogging book oven campfire cc chapman chicago chris brogan christopher s penn digital marketing facebook facebook group financial aid podcast happy holidays hugh mcguire in over your head itunes julien smith librivox liz strauss managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation sobcon social media marketing successful blog the shakes trust agents twist image twitter web 20 word of mouth supergenius youtube channel

John C. Havens interviews Andy Sernovitz, co-founder of WOMMA and founder of the Blogwell conference (via his company Gas Pedal). John and Andy will discuss the Blog Council, the Case Studies at the upcoming Blogwell conference in Chicago, and the nature of corporate social media.

John C. Havens interviews Andy Sernovitz, co-founder of WOMMA and founder of the Blogwell conference (via his company Gas Pedal). John and Andy will discuss the Blog Council, the Case Studies at the upcoming Blogwell conference in Chicago, and the nature of corporate social media.

Episode 29 Andy Sernovitz Author and Word of Mouth Marketing Expert Word of Mouth Book, Live Question and Answer sessions from SIPA and the Advertising Federation, SEO Digger, Zappos.com, Dynamic Keyword Insertion, Web Optimized Press Releases, Franchise expert Joel Labava, Scott Pooler from All Business Auctions comments on Twibler.com, Jeff Herskowitz from New York City […]

Welcome to episode #88 of Six Pixels Of Separation - The Twist Image Podcast. I had an great time at the Shop.org Strategy And Innovation Forum in Orlando, Florida this week and you get to reap the benefits of it because I had a great conversation with Andy Sernovitz - author of the Word of Mouth Marketing book, founder of WOMMA - Word of Mouth Marketing Association and the guy behind the Blog Council. He's also a Blogger and all-around nice guy. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #88 - Host: Mitch Joel. Running time: 36:42. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1290 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. Shop.org – Strategy and Innovation Forum - January 22 – 24 - Orlando, Florida. Andy Nulman – Airborne Entertainment – Pow! Right Between The Eyes. PodCamp Toronto – February 23rd – 24th – Ryerson University. In Conversation – Andy Sernovitz – Word Of Mouth Marketing - WOMMA. Author of Word of Mouth Marketing. Founder of WOMMA – Word of Mouth Marketing Association. Blogger – Damn, I Wish I'd Thought Of That! Blog Council. Canadian Marketing Association – From Mass To Grass - Word of Mouth Marketing Conference – June 12th, 2008. Six Points of Separation – Six Ways To Build Word of Mouth: 1. Purple Cow. 2. Hyper-local. 3. Who. 4. Easy. 5. Gift Economy. 6. Emotional. Music - David Usher - 'The Music'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #88 - Host: Mitch Joel. Tags: advertising airborne entertainment andy nulman andy sernovitz anthony robbins blog blog council blogging business canadian marketing association cma david usher deepak chopra digital marketing facebook foreword thinking google itunes loretta laroche marketing mike lipkin motivational books online social network podcamp toronto podcast podcasting pow right between the eyes power within ryerson university shop six pixels of separation social media marketing strategy and innovation twist image womma word of mouth marketing