Podcasts about be bold branding podcast

Most people think today's top podcasters are successful because they have a massive audience, a professional audio setup, and this seemingly effortless ability to pump out high-quality content daily.Those things can help, but when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it's not ~just~ the audio quality or even the content itself that draws people in and keeps them coming back for more. (If that were true, then everyone with a $100+ mic who releases high-quality episodes every week would be in the Top 100 and we both know that's not the case).But, all Top 100 podcasts DO have four things in common — and one of the most important? A strong podcast brand that compels listeners to choose *your* show over others like yours.But podcast branding is much more than cover art and a catchy show title. Which is why I invited co-hosts Tonya Eberhart and Michael Carr of the top ranked Be Bold Branding podcast to join me in this episode so we can help you nail the invisible elements of your podcast brand and create a show listeners can't ignore.Ready to learn the first steps you need to build a powerful podcast brand that commands attention? Hit play and let's dive in.→ This episode was recorded on the Deity VO-7ULiked this episode? Share it and tag me @thecourtneyelmer Love the show? Leave a review and let us knowWant our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together. NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat. Connect with Courtney: Website | Instagram | Linked In

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply.Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves.Tonya gives listeners actionable tips on: [0:00] Intro [1:25] Building a personal brand [2:40] Brand building formula  [3:25] Defining your personal brand [5:50] Understanding where you're marketing yourself and your firm [8:55] The point of differentiation vs. positioning  [18:35] Understanding how your serve your clients  [20:40] The five critical questions when it comes to positioning [21:50] What lawyers get wrong with branding in general [23:40] Consider scaling back on your content [32:25] Tonya's book review [37:05] One big takeaway from this episode Resources mentioned in this episode:Age Well and Feel Great by Al LymanConnect with Tonya here: https://www.instagram.com/brandfacestar/ https://twitter.com/brandfacestar https://www.linkedin.com/in/tonyaeberhart/ https://www.facebook.com/brandfacestar/ https://brandfacestar.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply. Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business.  Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves. Tonya gives listeners actionable tips on: [0:00] Intro [1:25] Building a personal brand [2:40] Brand building formula  [3:25] Defining your personal brand [5:50] Understanding where you're marketing yourself and your firm [8:55] The point of differentiation vs. positioning  [18:35] Understanding how your serve your clients  [20:40] The five critical questions when it comes to positioning [21:50] What lawyers get wrong with branding in general [23:40] Consider scaling back on your content [32:25] Tonya's book review [37:05] One big takeaway from this episode Resources mentioned in this episode: Age Well and Feel Great by Al Lyman Connect with Tonya here: https://www.instagram.com/brandfacestar/ https://twitter.com/brandfacestar https://www.linkedin.com/in/tonyaeberhart/ https://www.facebook.com/brandfacestar/ https://brandfacestar.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply. Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business.  Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves. Tonya gives listeners actionable tips on: [0:00] Intro [1:25] Building a personal brand [2:40] Brand building formula  [3:25] Defining your personal brand [5:50] Understanding where you're marketing yourself and your firm [8:55] The point of differentiation vs. positioning  [18:35] Understanding how your serve your clients  [20:40] The five critical questions when it comes to positioning [21:50] What lawyers get wrong with branding in general [23:40] Consider scaling back on your content [32:25] Tonya's book review [37:05] One big takeaway from this episode Resources mentioned in this episode: Age Well and Feel Great by Al Lyman Connect with Tonya here: https://www.instagram.com/brandfacestar/ https://twitter.com/brandfacestar https://www.linkedin.com/in/tonyaeberhart/ https://www.facebook.com/brandfacestar/ https://brandfacestar.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

We're talking personal branding and how to build an effective personal brand because "People don't do business with a logo. They do business with a person." That's the mantra of our guests Tonya Eberhart and Michael Carr, two international bestselling authors, podcast hosts, and co-founders of BrandFace – focused on building Profitable Personal Brands. Together, they became international best-selling authors, hosts of the Be BOLD Branding Podcast, and partners in BrandFace, a personal brand firm that empowers real estate agents, coaches, and experts to stand out, establish themselves as the go-to authorities in their markets, and create a profitable personal brand. Personal branding is about more than just a logo and tagline - it's an entire ecosystem. We discuss critical challenges many experts face, such as the need to hyper focus, differentiate themselves, and properly align their brand channels to produce repeatable revenue. Building a brand is about changing how others see you but also how you see yourself. It's unveiling your true potential through a process of self-reflection. Things we discussed in this episode: Personal branding is about more than just logos and taglines, it's an entire ecosystem How does the HEAP method helps identify an ideal target customer? Niching down instead of trying to appeal to everyone to differentiate from competitors Overcoming self-limiting beliefs about saturated niches by going after them anyway Why the dominant player in a space will be too busy to notice opportunities Examples of clients finding new success through the branding program Building a brand, changing how others see you, and seeing yourself differently How self-reflection can unveil your true potential Get in touch with Tonya Eberhart & Michael Carr from Brandface: Facebook BrandFace Business Page: https://www.facebook.com/brandfacestar/ Tonya Eberhart: https://www.facebook.com/tonya.o.eberhart  Michael Carr: https://www.facebook.com/MichaelCarrInc  Instagram BrandFace: https://www.instagram.com/brandfacestar/ Tonya Eberhart: https://www.instagram.com/tonyaeberhart/  Michael Carr: https://www.instagram.com/michaelcarrinc/  Youtube BrandFace: https://www.youtube.com/user/BrandFaceStar  LinkedIn Tonya Eberhart: https://www.linkedin.com/in/tonyaeberhart/  Michael Carr: https://www.linkedin.com/company/michael-carr-inc-/  Join Jason Muth of Straightforward Short-Term Rentals and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast! #realestatepodcast #nexthome #humansoverhouses #realestate #realestateinvesting #realestateinvestor #realestatelaw #realestateagent #realestateinvesting #personalbranding #buildyourbrand #branddifferentiation #targetcustomer #selflimitingbeliefs #selfreflection #socialmediabranding Follow us! Following and subscribing to The Real Estate Law Podcast not only ensures that you'll get instant updates whenever we release a new episode, but it also helps us reach more people who could benefit from the valuable content that we provide. The Real Estate Law Podcast on Instagram and YouTube NextHome Titletown Real Estate on Facebook and LinkedIn Straightforward Short-Term Rentals on Instagram Attorney Rory Gill on LinkedIn Jason Muth on LinkedIn Help us Spread the Word If you've found our podcast helpful, entertaining, or informative, please consider leaving us a rating and review. It only takes a minute and can make a huge difference in helping us reach more listeners. Hospitality.FM The Real Estate Law Podcast is part of Hospitality.FM, a podcast network dedicated to bringing the best hospitality-focused podcasts to those in and around the industry, from Food + Beverage, Guest Experience, Diversity & Inclusion, Tech, Operations, Hotels, Vacation Rentals, Real Estate Law, and so much more

In today's episode, we have the pleasure of welcoming two incredible guests, Michael Carr and Tonya Eberhart, who share their insights on the power of branding and how it can transform your business. Michael and Tonya guide us through the process of defining a brand, developing compelling messaging, and creating imagery that aligns with our brand story. They also explain the importance of answering five key questions to establish a well-defined brand and how consistency plays a vital role in displaying our brand across various marketing platforms. Tonya Eberhart and Michael Carr are two international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace®. They have helped thousands of Coaches, Creators, and Experts build profitable personal brands to change how they're seen and charge what they're worth. Join us as we dive into their journey and learn from their expertise in profitable personal branding. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Marketing vs Branding: "Marketing is really just using different marketing vehicles or channels to get a message and image out to your ideal customers. Your brand, however, is the message and image that goes into that marketing vehicle." — Tonya Eberhart 00:01:41 Building a Brand: "Every time somebody lands on your social media, every time somebody goes to your website, every every time you lead them to those places, then those are impressions that are building a brand." — Tonya Eberhart 00:22:38 Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode, we are joined by Tonya Eberhart and Michael Carr, two international bestselling authors and hosts of the Be Bold Branding Podcast. Together, they are partners in BrandFace®, where they have helped thousands of Coaches, Creators, and Experts define, develop, and display their personal brands to change how they're seen and charge what they're worth. Their mantra is "People don't do business with a logo. They do business with a person". Join us as we dive into their journey and learn from their expertise on how to build profitable personal brands.   Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast.  Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves.   Michael Carr is America's Top Selling Real Estate Auctioneer, the Abundant Life Broker, COO of BrandFace and host of the Be Bold Branding Podcast. During his 25 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer..  Michael first met Tonya in 2013 when he became a BrandFace client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year.  On the heels of that success, they have co-authored two books together:  BrandFace® for Real Estate Professionals and BrandFace® for Entrepreneurs, both of which became #1 international bestseller on Amazon.  Today, he is a partner and the COO of BrandFace®. Their mantra is, “People don't do business with a logo.  They do business with a person.”    Quote #1 (On Michaels Hiring of Tonya) “I was in San Bernardino, California. I was peppering her with questions. It was like middle afternoon, you know, maybe two o'clock. Something like that. Uh, you know, whatever, 12 o'clock to her or whatever it was, something around that. And I, and I'm like, pepper. And she's finally, she said, listen, you've asked me every question that you can ask me. All you can do now is just trust that I'm gonna do it. And I just took a deep breath and said, well, I trusted you two weeks ago. I was just giving you more hell than I had to say, so let's get started.” Quote#2 “Michael was my first brand face real estate client. So it was my first foray into the real estate world and personally branding somebody. So, um, at first I thought, okay, this is gonna be. Pretty easy because in the real estate world, people are used to being the face of their business already. Their photos are on their business cards, they're on their yard signs a lot of times, and they're used to kind of putting their persona out there. And I thought, this is an industry that could really, really use the help, because a lot of 'em put their face out there, but they really don't put their differentiation out there. And I knew there was a lot that I could teach. So when I started working with Michael, it was like, It was like butter, honestly. It was like he, he listened to everything. He was anxious to get it done and the, he was like working with a thoroughbred and you kind of had to hold back the reins. Right. And that's where literally, I would say to him, look I handled his expectations by telling him I was going to handle his expectation. I said, Michael, let me handle your expectations. And he, at, at that moment, he knew that what he wanted yesterday was gonna take at least another 48 hours, right? And so I knew that. We know that I had a timeline. He had a timeline, and then we had this thing where it's like, okay, we, all of these things cannot be a priority, Michael, so we're gonna do the 1, 2, 3. Okay. So we're gonna put some things are to one that's a priority. Those things we take care of first. Second, things are really important and right on the heels of that. And third need to happen sometime, but not this week. Right. And so then it became, let's turn those threes into ones right. So we had a lot of fun throughout the process, but it really taught me that, um, when somebody wants it, when somebody gets it and understands it, that's the greatest client of all." Quote#3 The number one job of your brand is to precede you. Before anybody gets on the phone with you or on a Zoom call or meets you in person, they should already be familiar with you and what you stand for.   Everything that you see out there about us on every platform, we'll talk about a couple of different things. Number one, We build profitable personal brands. Number two, our mantra is change how you've seen and ch change how you're seen and charge what you're worth. And then third is a, a personal brand is a lot more than a photo, a logo, and a tagline.   We look at 77 different criteria when we build a personal brand. If people see those things on the front end, they're expecting something. Totally different on the backend. They're already prepared for it, and that's actually what we help all our clients do is build a brand that precedes you. So when your prospects get face-to-face, they already have their credit card in their hand.         Facebook BrandFace Business Page: https://www.facebook.com/brandfacestar/ Tonya Eberhart: https://www.facebook.com/tonya.o.eberhart Michael Carr: https://www.facebook.com/MichaelCarrInc   Youtube BrandFace: https://www.youtube.com/user/BrandFaceStar   Instagram BrandFace: https://www.instagram.com/brandfacestar/ Tonya Eberhart: https://www.instagram.com/tonyaeberhart/ Michael Carr: https://www.instagram.com/michaelcarrinc/   LinkedIn Tonya Eberhart: https://www.linkedin.com/in/tonyaeberhart/ Michael Carr: https://www.linkedin.com/company/michael-carr-inc-/   Twitter BrandFace: https://twitter.com/brandfacestar   TikTok BrandFace: https://www.tiktok.com/@brandface   Featured song for this episode is "Ride On", check it out on Spotify here https://open.spotify.com/track/5VQzjlHv7qZzyZIOSGkhjU?si=eb0d5a683f2e43d8   For a custom-branded song you can reach James at james@thejamesoconnoragency.com   If you wish to have an appointment with James about coaching, use this link. www.calendly.com/dharmic     Apple podcast review link Please leave us a 5 Star review, its easy to do, and really helps us out to grow the show! https://digitalhealthtoday.com/support/how-to-review-itunes/ Thank you for doing this my friends!

Tonya Eberhart and Michael Carr are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace®, the most comprehensive personal brand-building system across the globe. They have helped and inspired thousands of Coaches, Consultants and Creators to define, develop, and display a stand-out personal brand so they can attract, convert and charge more for their services while spending less on their marketing. Their mantra is "People don't do business with a logo. They do business with a person." Learn more about Tonya and Michael  here!Learn more about Path to Podcast Success here!

What You'll Learn From This Episode:Why most fall prey to the next shiny penny and why it is the biggest mistake you can make when trying to build your brand.they've got to look at their point of differentiation. What is it that sets them apart from everybody else doing the exact same thing that they're doing to the exact same people they're doing it to?You can have a great photo shoot, nice slick logo, perfect tagline, right? But a brand is not just those three things. We look at 77 different criteria, and those are designed to produce a purposeful. and profitable per personal brand, and that's really what sets us apart from everybody else.Related Links and Resources:Tonya and Michael's Gift to you:The Ultimate Guide to a Profitable Personal Brand, and you can go to https://www.brandfaceforexperts.com/guide to grab that beautiful book.Summary:Tonya Eberhart and Michael Carr are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace®, the most comprehensive personal brand-building system across the globe. They have helped and inspired thousands of Coaches, Creators and Experts to define, develop, and display a profitable personal brand so they can “change how they're seen and charge what they're worth”.  Their mantra is "People don't do business with a logo. They do business with a person."Learn more here: https://brandfacestar.com/discussyourbrandindustry

Your brand (podcast and business) is more than just a logo, fonts and colors. It should help you attract and convert.  Today I chat with Be Bold Branding Podcast hosts and Brandface owners Tonya Eberhart and Michae Carr who are international selling authors, hosts of the Be Bold Branding Podcast and the creators of the most comprehensive personal brand-building system in the world: BrandFace®. They deep dive into what branding truly is, how to create a successful brand that will help you stand out so you can charge more while spending less on marketing.  Let's take a listen.  

Do you want to know why your industry colleagues always have press interviews and amazing opportunities coming directly to them and you don't? It's because they've harnessed their personal branding, and they're consistent with it. As the saying goes: "People don't do business with a logo. They do business with a person." Brand identities are critical in business. They set you apart from competitors and provide potential customers with a mental shortcut to understanding your company. A brand incorporates elements like the name, vision, values, personality, and aesthetics, all of which come together to form a cohesive identity and playbook for the business. With strong brands, you know exactly what to expect from every interaction – and that's no accident. Companies achieve this through consistency in every direct and indirect customer and stakeholder exchange, solidifying everything from product expectations to customer experience. The best brands are so good that we subconsciously choose and remain loyal to one brand over another because something about their identity resonates with us. So, how can we build such a powerful brand then? Thankfully, today these branding experts and I have your back. In this episode, we've invited 2 Branding Agents For Business Stars. They are non-other than Tonya Eberhart & Michael Carr. "Inspiring stories, engaging conversations, and a mission to help. " This is how most people can describe Tonya and Michael. They are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace. They have helped and inspired Coaches, Consultants, and other Experts to position & present themselves and their offers differently in order to maximize their time and dramatically increase profits. In this episode, Tonya and Michael will be sharing: 1) The 5 Critical Elements Missing From 90% of Personal Brands 2) The 5 Critical Questions Every Successful Brand Must Answer 3) Their 3-D Formula to a bold and unbeatable brand Learn more about Tonya and Michael: Website: https://brandfacestar.com/ Facebook: https://www.facebook.com/brandfacestar LinkedIn: https://www.linkedin.com/in/tonyaeberhart/ Instagram: https://www.instagram.com/brandfacestar/ --- Send in a voice message: https://anchor.fm/theraygacyshow/message

In each episode, Paddy deep dives into a new human Superpower and practical advice on how you can apply it immediately. ⚡️ Reveal Your Inner Star with Personal Branding In today's modern world, personal branding is a powerful tool to help you stand out from the crowd. By creating an authentic and unique brand that speaks to who you truly are, you can unlock a world of possibilities and unleash your inner star. In this episode, we delve into the various elements of personal branding and how they can work together to create a strong and lasting impression. So let's get started on the journey of unveiling your inner star through personal branding! Tonya Eberhart & Michael Carr (Authors) Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding, and host of the Be Bold Branding Podcast. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves. Michael Carr is America's Top Selling Real Estate Auctioneer, the Abundant Life Broker, COO of BrandFace and host of the Be Bold Branding Podcast. During his 25 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer.. Michael first met Tonya in 2013 when he became a BrandFace client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year. On the heels of that success, they have co-authored two books together: BrandFace® for Real Estate Professionals and BrandFace® for Entrepreneurs, both of which became #1 international bestsellers on Amazon. Today, he is a partner and the COO of BrandFace®. Their mantra is, “People don't do business with a logo. They do business with a person.”

Today's guest says that "People don't do business with a logo. They do business with a person." She's here today to discuss the importance of building your personal brand to stand out from the competition. Dave Bookbinder goes Behind The Numbers with Tonya Eberhart, Founder & CEO of BrandFace. Tonya is also a bestselling author of the book, BrandFace: Be the Face of Your Business & a Star in Your Industry, and hosts of the Be Bold Branding Podcast. In this episode, we're discussing why your personal brand is a valuable asset and what it takes to build an authentic, consistent personal brand. We're also discussing how to differentiate and monetize that brand, and more! About the Host: Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He's a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.”

Tonya Eberhart is the CoFounder of BrandFace, a company that focuses on Branding to grow your business. Tonya is a best-selling author, branding coach, public speaker, and host of the Be Bold Branding Podcast. Tonya has inspired authors, podcasters, coaches, and entrepreneurs to become authorities in their field through the use of Branding so they can outsell their competition. Tonya works extensively with real estate professionals, helping them stand out from the competition through unique branding strategies. If you're interested in learning actionable tips to set your brand apart from the competition, read on and learn top branding strategies from the coFounder of BrandFace. For Tonya, the road to BrandFace wasn't direct. Her first introduction to marketing was when Tonya sold vacuum cleaners door to door to put herself through college. She quickly realized that she needed to learn how to market her product because it wasn't enough to say - open your wallet - to make a sale. Then as fate would have it, one of her customers convinced her to go into media advertising, where she was exposed to marketing of a different kind. Tonya realized how important branding that genuinely resonated with an audience was. The best way to achieve that was when the face and voice of the advertiser were the same as the business owner. In other words, the rockstars of radio marketing were the voice and face of their own company. And that is when the lightbulb went off, and BrandFace was born. At the heart of every successful marketing campaign is the understanding that people don't do business with a logo. They do business with a person. To be successful these days, you need to know how to make yourself stand out in social media marketing. Otherwise, you fall into a sea of sameness. The question comes down to strategy. How do you make your brand stand apart from the competition? Tonya helps her clients do this by asking five very important questions. You need to be very specific with your answers:Who do you serve?How do you serve them?What qualifies you to serve them?How does your product or service make your customer's life better?How are you different from everyone trying to serve the same customer?You can't get your brand off the ground until you can honestly answer these five questions. Going through these questions, you need to know how to set your brand apart from the competition. You need to understand what makes your brand unique and how you can leverage that to capture your share of the market. Another essential part of the puzzle is understanding that you can't market a brand that can't stand on its own. The best way to understand this is to define marketing. You can market a brand through YouTube, Facebook, and Linkedin ads. However, your brand is the message or image you place in those ads. To create a successful marketing campaign, you need to start with the answers to those five questions and position yourself to capture your audience. That's where a brand identifier steps in. A brand identifier is your tagline, slogan, or mascot, it's the quick one-liner, or visual that leaves people with an emotional connection or impression of your brand. This is the only way to build a brand from the ground up. Your brand identity connects to your audience, which is why they choose you over your competitor. To win at personal branding, you need to market the person behind the brand.People are interested in who you are and what makes you unique. They need a reason to choose you. You should infuse your uniqueness into your brand. Don't look at what everyone else is doing when creating your brand's voice. Find your one thing. It doesn't need to move the earth either. It can be that your target market is super niche. For example, selling homes only to people in probate. You need to find a simple way to develop your brand,...

Rate, Review, & Follow Please consider rating and reviewing my podcast. This will help more people find it and allow more listeners to get inspired to cultivate a career they love, just like you!Click here, scroll to the bottom, tap to rate, and select “Write a Review.” Be sure to let me know what you loved most about the episode. Also, make sure you're following the podcast, so you won't miss all the new content I have planned in the weeks ahead!----On this episode, I am sitting down with Tonya Eberhart, the founder of BrandFace®. She's also the author of four books on personal branding.  Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college.  That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of four personal branding books, a speaking series, and personal branding programs that are designed to help serious professionals differentiate themselves. Tonya shares her story on the Second Act Success Podcast, and explains why your personal brand is important to every aspect of your life. SHOW NOTES FOR THIS EPISODE:https://secondactsuccess.co/38CONNECT with Tonya Eberhart:Website - BrandFaceStar.comDownload our free guide and discover how to attract more, convert more, and charge more for your services while spending less on your marketing! BrandFaceGuide.comLinedIn - https://www.linkedin.com/in/tonyaeberhart/Facebook - https://www.facebook.com/brandfacestarYoutube - https://www.youtube.com/brandfacestarTikTok - https://www.tiktok.com/@brandfacestarInstagram - https://www.instagram.com/brandfacestar/Be Bold Branding Podcast - https://brandface.podbean.com/SHARE THE INSPIRATION:Share the podcast with friends to help spread the inspiration! secondactsuccess.co/podcastLET'S CONNECT!Connect with our host Shannon Russell and the Second Act Success Team:Facebook | Instagram | Website Grab the FREE My Success Vision Board to help you plan your move from where you are now, to where you want to be! https://secondactsuccess.coInstagram - https://instagram.com/secondactsuccessFacebook - https://www.facebook.com/secondactsuccess.coAll the latest - https://linktr.ee/secondactsuccess

Tonya Eberhart and Michael Carr are an amazing pair of Branding Agents for Business Stars… They're international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace. They have helped and inspired authors, podcasters, coaches, sales professionals, real estate agents and business owners globally to stand out, out-sell their competitors, and become an authority in their market through the power of personal branding.  Their passion is unveiling inner stars and their mantra is "People don't business with a logo. They do business with a person."In this episode Tonya and Michael will help you to get clear on the difference between branding & marketing, how to avoid "shallow branding", how to go about forming and developing your personal or company brand and much, much more.Enjoy!Links:Roberto on Instagram http://www.instagram.com/robertorevillalondonTailoring Talk on Instagram http://www.instagram.com/tailoringtalkpodcastGet Started on your Branding Journey at https://www.discussyourbrand.comDownload Tonya & Michael's free guide and discover how to attract, convert & charge more for your services while spending less on your marketing at https://www.brandfaceguide.comCredits:Tailoring Talk intro and outro music by Wataboy on PixabayTailoring Talk Edited & Produced by Roberto RevillaSupport the show

Tonya and Michael are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace, the most comprehensive personal brand-building system across the globe. They have helped and inspired thousands of podcasters, coaches, consultants, and creators around the globe to stand out and become an authority in their market through the power of personal branding. -Their mantra is "People don't do business with a logo. They do business with a person."How to Be Balanced, Beautiful and Abundant?For more information go to…https://www.rebeccaelizabethwhitman.com/Https://linktr.ee/rebeccaewhitman This is The Quickest & Easiest Way To Your Own Side Hustle!Show me how----->https://balancedbeautifulabundant.com/

If you want to learn more about The Lyon Show - https://thelyonshow.com Also Subscribe To Our YouTube To See all of our Video Content - https://www.youtube.com/c/thelyonshow?sub_confirmation=1  Free guide to discover what your brand might be missing to attract, convert and charge more:  www.BrandFaceGuide.com  Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast.  Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves.   Michael Carr is America's Top Selling Real Estate Auctioneer, the Abundant Life Broker, COO of BrandFace and host of the Be Bold Branding Podcast. During his 25 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer..  Michael first met Tonya in 2013 when he became a BrandFace client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year.  On the heels of that success, they have co-authored two books together:  BrandFace® for Real Estate Professionals and BrandFace® for Entrepreneurs, both of which became #1 international bestseller on Amazon.  Today, he is a partner and the COO of BrandFace®.   Their mantra is, “People don't do business with a logo.  They do business with a person.” 

“Be bolder than you could have ever imagined.” - Michael Carr“Realize the impact that you that I, me every one of us as a human being has on helping people, everyone realize their inner star.” - Tonya EberhartTonya and Michael are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace. They have helped and inspired authors, podcasters, coaches, real estate agents, and sales professionals in 5 countries and 43 US states to stand out and become an authority in their market through the power of personal branding. -Their passion is unveiling inner stars. -Their mantra is "People don't do business with a logo. They do business with a person."-Their most famous quote is: "Great branding doesn't just change the way others see you. It changes the way you see yourself."Click here to subscribe to The Sell My Business Podcast to save time and effort.SELECTED LINKS FOR THIS EPISODElesli@brandfacestar.comBrandFacePersonal Branding (@brandfacestar) • Instagram photos and videosBrandFace FaceboookBrandFace - YouTubehttps://www.tiktok.com/@brandfacestarBrandFace for Entrepreneurs UPDATED: Be the Face of Your Business & a Star in Your Industry Kindle EditionThe Deep Wealth Sell My Business PodcastCockroach Startups: What You Need To Know To Succeed And ProsperFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy Call

Tonya and Michael are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace. They have helped and inspired authors, podcasters, coaches, sales professionals, and business owners in 5 countries and 43 US states to stand out, overcome obstacles, and become an authority in their market through the power of personal branding.  -Their passion is unveiling inner stars. -Their mantra is "People don't do business with a logo. They do business with a person."-Their most famous quote is: "Great branding doesn't just change the way others see you. It changes the way you see yourself." www.brandfacestar.comwww.HowBrandFaceWorks.com

Podcasts are a lot like marketing, and here's an episode centered on branding. Tonya Eberhart and Michael Carr join us to provide powerful inputs to help you build more compelling stories, serve your audience better, and expand your brand through podcasting. Let us help you become the best podcast version of yourself and glue in.     WHAT TO LISTEN FOR Pros and cons of rebranding a podcast show Ways to go about getting an original theme music  The vital role of consistency in branding and growing your show The impact of podcasting on business marketing Best practices in co-hosting     RESOURCES/LINKS MENTIONED BrandFace: Be the Face of Your Business & a Star in Your Industry by Tonya Eberhart Danielle Steel Wendell Cox Travis Tritt Taco Bell Fiverr Sonic Branding PodMatch Alex Sanfilippo Blue Raspberry Yeti The 10 X Rule by Grant Cardone Audiobook & Hardcover     ABOUT TONYA EBERHART & MICHAEL CARR Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of two international bestseller books on personal branding and host of the Be Bold Branding Podcast. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business.  Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of four personal branding books, a speaking series, and personal branding programs that are designed to help serious professionals differentiate themselves through stories that inspire and conversations that are engaging. Their mission to help have reached authors, podcasters, coaches, real estate investors, and business owners in 5 countries and 43 states in America to unveil their inner starts and stand out in their market with personal branding. BrandFace® mantra is "People don't do business with a logo. They do business with a person" to which they firmly believe that great branding can change more than what others see, it can change how you see one's self.     CONNECT WITH TONYA & MICHAEL Podcast: Be BOLD Branding  Website: BrandFace, LLC LinkedIn: Tonya Eberhart | Michael Carr Instagram: @brandfacestar Twitter: @brandfacestar Facebook: BrandFace     CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first six episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6  Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 If you want to make money from your podcasts, check out this FREE resource we made. Our clients use a sponsor sheet, and now they are making between $2,000 to $5,000 from sponsorship!  Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!  

Did you know you have a personal brand even if you've never thought about it?  It's time for you to control the way it's developing and growing. Tune in to this amazing episode with Tonya Eberhart & Michael Carr to learn their brilliant 3-D Formula for a bold and unbeatable personal brand. You'll also know 5 critical elements missing from 90% of personal brands. Tonya Eberhart is Founder of BrandFace and Michael Carr is COO of BrandFace. They help business stars differentiate themselves through personal branding. They are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace. They have helped and inspired real estate agents, authors, podcasters, coaches, and business owners in 5 countries and 43 US states to stand out, overcome obstacles, and become an authority in their market through the power of personal branding. Get your FREE BrandFace Score at: www.BrandFaceScore.com  Connect with Tonya and Michael: www.brandfacestar.com www.DiscussYourBrand.com  

Do you think that, as a speaker, you need a brand? You bet you do. In fact, if you know it or not, you already have one — whether or not it's the one you want is entirely up to you.   So, as you listen to this episode, ask yourself if your brand strategically supports your efforts to grow your business, if others view you as you view yourself, and if you live up to your brand.   My guests, Tonya Eberhart & Michael Carr of BrandFace, will help you answer these questions and more. First, here are. A few things you should know about Tonya and Michael.   They are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace, the only comprehensive personal brand-building system across the globe.   They have helped and inspired authors, podcasters, coaches, real estate agents, and business owners in 5 countries and 43 US states to stand out and become authorities in their markets through the power of personal branding.   Takeaways - Learn the difference between marketing and branding and how each helps you succeed - Understand the difference between branding a company and an individual - See how three simple steps help you develop your personal brand - Hear 5 critical questions you should ask when assessing your personal brand - Determine if you are living up to the expectations you've established - Discover the importance of your commitment to authenticity - Hear how brand leads to confidence which leads to success   Resources - DiscussYourBrand.com

Today's guests: Tonya Eberhart & Michael Carr"Inspiring stories, engaging conversations, and a mission to help." This is how most people can describe Tonya and Michael. They are international bestselling authors, branding speakers, hosts of the Be Bold Branding Podcast, and partners in BrandFace. They have helped and inspired real estate agents, authors, podcasters, coaches, and business owners in 5 countries and 43 US states to stand out, overcome obstacles, and become an authority in their market through the power of personal branding. Their passion is unveiling inner stars. Their mantra is "People don't do business with a logo. They do business with a person." Their most famous quote is: "Great branding doesn't just change the way others see you. It changes the way you see yourself."On this episode:Amber is joined by founders of Brand Face, LLC Tonya Eberhart & Michael Carr for a conversation on building brands, the real estate business, and connecting with the right people. Tweetable Quotes:"Branding and marketing often get confused. Business owners quickly learn they are not the same." -Amber Fuhriman"The number one mistake in business is marketing before your brand is built ." -Tonya Eberhart"You are the story of why someone will want to use your services." -Michael Carr"Our society romanticizes the struggle. Success does not have to be hard." -Amber FuhrimanTonya Eberhart & Michael Carr :https://www.facebook.com/brandfacestarwww.DiscussYourBrand.comIf you are interested in connecting with Amber, send an email to amber@amberfuhriman.com.Connect with other incredible people looking to break out of the corporate mindset by joining the More Than Corporate Facebook group: http://bit.ly/2MuWn53Checkout Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0Schedule a connection call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05 See acast.com/privacy for privacy and opt-out information.

Tonya Eberhart and Michael Carr are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace, the only comprehensive personal brand-building system across the globe.Their mantra is "People don't do business with a logo. They do business with a person."They have helped and inspired authors, podcasters, coaches, real estate agents, and sales professionals in 5 countries and 43 US states to stand out and become an authority in their market through the power of personal branding. -Their passion is unveiling inner stars. -Their mantra is "People don't do business with a logo. They do business with a person."-Their most famous quote is: "Great branding doesn't just change the way others see you. It changes the way you see yourself."   https://brandfacestar.com/We discuss real life topics, tools and tips on how to challenge and transform your thinking with no sugar added. Hope you will go on the journey with us as we grow, fail and get back up. Life is about challenges and learning how to overcome those challenges together. https://linktr.ee/Neenaperez#branding #brand #marketing #bebold #neenaperez #straighttalkSupport this podcast at — https://redcircle.com/straight-talk-no-sugar-added-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

#0080 Top 3 Key Takeaways: How to become the face of your brand, and why it is so important today.How to find out what makes you unique so your brand can stand out and shine among the rest.5 Magic Questions to ask yourself while defining your brand, and using the 3D Formula to help create your brand.Tonya Eberhart and Michael Carr of BrandFace are joining us today to discuss why branding is so vital to the growth and success of your business, and how to actually get started. In the episode, both Tonya and Michael share personal stories of how building their brands have catapulted their entrepreneurial careers and in doing so, have allowed them to follow their true passions in life.To get the links and resources discussed in this episode, head over to the Episode 80 Show Notes.If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.

Your brand doesn't happen by accident.  Our guests Tonya Eberhart & Michael Carr, partners behind BrandFace have created The 3 D Process for building your brand.  Define - In the define stage, start with a look at who are your ideal customers, because you can't do business with everybody. If you try to help everybody, you'll just help yourself right out of business.  Develop - In the development phase you need to start working on  messaging and imagery to support the definition phase.  It is more than just a tagline and a logo Display -  This is where the hard works comes in to make sure your brand is displayed consistently wherever someone might run into your brand.  About Tonya and Michael Tonya and Michael are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace,  the only comprehensive personal brand-building system across the globe. They have helped and inspired authors, podcasters, coaches, real estate agents, and business owners in 5 countries and 43 US states to stand out and become an authority in their market through the power of personal branding.    Their mantra is, "People don't do business with a logo. They do business with a person."  

Tonya Eberhart and Michael Carr are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace, the only comprehensive personal brand-building system across the globe.Their mantra is "People don't do business with a logo. They do business with a person."They have helped and inspired authors, podcasters, coaches, real estate agents, and sales professionals in 5 countries and 43 US states to stand out and become an authority in their market through the power of personal branding. -Their passion is unveiling inner stars. -Their mantra is "People don't do business with a logo. They do business with a person."-Their most famous quote is: "Great branding doesn't just change the way others see you. It changes the way you see yourself."   https://brandfacestar.com/We discuss real life topics, tools and tips on how to challenge and transform your thinking with no sugar added. Hope you will go on the journey with us as we grow, fail and get back up. Life is about challenges and learning how to overcome those challenges together. https://linktr.ee/Neenaperez#branding #brand #marketing #bebold #neenaperez #straighttalkSupport this podcast at — https://redcircle.com/straight-talk-no-sugar-added-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy