Podcasts about branding agent

Tonya Eberhart is the Founder and CEO of BrandFace, LLC, a personal branding company that helps coaches, consultants, and other experts become thought leaders in their industry. She is also a speaker, the bestselling author of Brandface, and the host of the Be BOLD Branding podcast. Known as the “Branding Agent to Business Stars,” Tonya has helped hundreds of clients present themselves to attract their ideal prospects and profit from their purpose.  Michael Carr is the Co-founder and COO of BrandFace, LLC and the bestselling co-author of BrandFace for Real Estate Professionals. As the President and CEO of Michael Carr & Associates, an auctioneer practice and real estate company, he has been involved in the sale of over 78,000 homes and is licensed in 31 states in the US. In 2013, Michael became America's Top Selling Real Estate Auctioneer. In this episode… Presenting yourself and your business as an authority figure is tough, especially when many other businesses are competing for attention from similar audiences. How can you convey your unique value proposition in a crowded market? Through distinct yet intertwined entrepreneurial journeys, brand leaders Tonya Eberhart and Michael Carr discovered the power of developing personal brands to position themselves as industry thought leaders. Through their proprietary 3D Freedom Formula, they recommend defining your unique value proposition to communicate your brand's message to your target audience. It's also crucial to develop compelling brand imagery so customers can recognize your brand among competitors. By leveraging your personal story and displaying your brand across all marketing channels, you can develop meaningful connections and foster loyalty and trust with your customers. In this episode of Destination Business Freedom, Pat Mancuso hosts the Founders of BrandFace, Tonya Eberhart and Michael Carr, to talk about personal branding for business freedom. Together, they discuss the common pitfalls entrepreneurs face in branding and marketing, and how a well-crafted, authentic personal brand can save time and money by attracting ideal clients.

Jennifer Didier interviews Kerry Adams, Founder and Managing Director at Velvet Badger. Kerry shares about her journey to start Velvet Badger and how she has juggled the fields of broadcast, brand design, digital experience as well as content production. Listen as they highlight some of the challenges of the constant necessary learning of new software including AI and VR. About Kerry Adams: Kerry Adams is a seasoned professional with nearly two decades of experience in the fields of broadcast, brand design, digital experience and creative content production. Born with a passion for storytelling and a keen eye for visual aesthetics, Kerry's journey in the industry has been nothing short of remarkable. Kerry's educational foundation was laid at the prestigious University of Lincoln in 2001, studying ‘Television & Film Design'. She honed her skills and developed a deep understanding of the principles that underpin creative work. With a thirst for knowledge and a strong academic background, Kerry set out on a career path that would see them become a trailblazer in the world of media and design. From crafting stunning visual identities for brands to producing captivating stories for a diverse range of media platforms, Kerry's work has consistently captivated and resonated with audiences. In a constantly evolving media landscape, Kerry Adams continues to be a beacon of innovation and a trusted expert, leaving an enduring legacy of creativity and impact. Her journey from University graduate to agency founder in 2017 and peaking her Career aspirations in leadership today. A testament to her unwavering passion, dedication, and talent growth in the world of design. Beyond their professional achievements, Kerry Adams is known for her commitment to excellence, her relentless pursuit of creative perfection, and her ability to inspire and lead teams towards success. Kerry remains dedicated to pushing the boundaries of what is possible in broadcast, brand design, and creative content production.

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply.Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves.Tonya gives listeners actionable tips on: [0:00] Intro [1:25] Building a personal brand [2:40] Brand building formula  [3:25] Defining your personal brand [5:50] Understanding where you're marketing yourself and your firm [8:55] The point of differentiation vs. positioning  [18:35] Understanding how your serve your clients  [20:40] The five critical questions when it comes to positioning [21:50] What lawyers get wrong with branding in general [23:40] Consider scaling back on your content [32:25] Tonya's book review [37:05] One big takeaway from this episode Resources mentioned in this episode:Age Well and Feel Great by Al LymanConnect with Tonya here: https://www.instagram.com/brandfacestar/ https://twitter.com/brandfacestar https://www.linkedin.com/in/tonyaeberhart/ https://www.facebook.com/brandfacestar/ https://brandfacestar.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply. Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business.  Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves. Tonya gives listeners actionable tips on: [0:00] Intro [1:25] Building a personal brand [2:40] Brand building formula  [3:25] Defining your personal brand [5:50] Understanding where you're marketing yourself and your firm [8:55] The point of differentiation vs. positioning  [18:35] Understanding how your serve your clients  [20:40] The five critical questions when it comes to positioning [21:50] What lawyers get wrong with branding in general [23:40] Consider scaling back on your content [32:25] Tonya's book review [37:05] One big takeaway from this episode Resources mentioned in this episode: Age Well and Feel Great by Al Lyman Connect with Tonya here: https://www.instagram.com/brandfacestar/ https://twitter.com/brandfacestar https://www.linkedin.com/in/tonyaeberhart/ https://www.facebook.com/brandfacestar/ https://brandfacestar.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply. Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business.  Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves. Tonya gives listeners actionable tips on: [0:00] Intro [1:25] Building a personal brand [2:40] Brand building formula  [3:25] Defining your personal brand [5:50] Understanding where you're marketing yourself and your firm [8:55] The point of differentiation vs. positioning  [18:35] Understanding how your serve your clients  [20:40] The five critical questions when it comes to positioning [21:50] What lawyers get wrong with branding in general [23:40] Consider scaling back on your content [32:25] Tonya's book review [37:05] One big takeaway from this episode Resources mentioned in this episode: Age Well and Feel Great by Al Lyman Connect with Tonya here: https://www.instagram.com/brandfacestar/ https://twitter.com/brandfacestar https://www.linkedin.com/in/tonyaeberhart/ https://www.facebook.com/brandfacestar/ https://brandfacestar.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

On today's episode, we are joined by Tonya Eberhart and Michael Carr, two international bestselling authors and hosts of the Be Bold Branding Podcast. Together, they are partners in BrandFace®, where they have helped thousands of Coaches, Creators, and Experts define, develop, and display their personal brands to change how they're seen and charge what they're worth. Their mantra is "People don't do business with a logo. They do business with a person". Join us as we dive into their journey and learn from their expertise on how to build profitable personal brands.   Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast.  Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves.   Michael Carr is America's Top Selling Real Estate Auctioneer, the Abundant Life Broker, COO of BrandFace and host of the Be Bold Branding Podcast. During his 25 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer..  Michael first met Tonya in 2013 when he became a BrandFace client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year.  On the heels of that success, they have co-authored two books together:  BrandFace® for Real Estate Professionals and BrandFace® for Entrepreneurs, both of which became #1 international bestseller on Amazon.  Today, he is a partner and the COO of BrandFace®. Their mantra is, “People don't do business with a logo.  They do business with a person.”    Quote #1 (On Michaels Hiring of Tonya) “I was in San Bernardino, California. I was peppering her with questions. It was like middle afternoon, you know, maybe two o'clock. Something like that. Uh, you know, whatever, 12 o'clock to her or whatever it was, something around that. And I, and I'm like, pepper. And she's finally, she said, listen, you've asked me every question that you can ask me. All you can do now is just trust that I'm gonna do it. And I just took a deep breath and said, well, I trusted you two weeks ago. I was just giving you more hell than I had to say, so let's get started.” Quote#2 “Michael was my first brand face real estate client. So it was my first foray into the real estate world and personally branding somebody. So, um, at first I thought, okay, this is gonna be. Pretty easy because in the real estate world, people are used to being the face of their business already. Their photos are on their business cards, they're on their yard signs a lot of times, and they're used to kind of putting their persona out there. And I thought, this is an industry that could really, really use the help, because a lot of 'em put their face out there, but they really don't put their differentiation out there. And I knew there was a lot that I could teach. So when I started working with Michael, it was like, It was like butter, honestly. It was like he, he listened to everything. He was anxious to get it done and the, he was like working with a thoroughbred and you kind of had to hold back the reins. Right. And that's where literally, I would say to him, look I handled his expectations by telling him I was going to handle his expectation. I said, Michael, let me handle your expectations. And he, at, at that moment, he knew that what he wanted yesterday was gonna take at least another 48 hours, right? And so I knew that. We know that I had a timeline. He had a timeline, and then we had this thing where it's like, okay, we, all of these things cannot be a priority, Michael, so we're gonna do the 1, 2, 3. Okay. So we're gonna put some things are to one that's a priority. Those things we take care of first. Second, things are really important and right on the heels of that. And third need to happen sometime, but not this week. Right. And so then it became, let's turn those threes into ones right. So we had a lot of fun throughout the process, but it really taught me that, um, when somebody wants it, when somebody gets it and understands it, that's the greatest client of all." Quote#3 The number one job of your brand is to precede you. Before anybody gets on the phone with you or on a Zoom call or meets you in person, they should already be familiar with you and what you stand for.   Everything that you see out there about us on every platform, we'll talk about a couple of different things. Number one, We build profitable personal brands. Number two, our mantra is change how you've seen and ch change how you're seen and charge what you're worth. And then third is a, a personal brand is a lot more than a photo, a logo, and a tagline.   We look at 77 different criteria when we build a personal brand. If people see those things on the front end, they're expecting something. Totally different on the backend. They're already prepared for it, and that's actually what we help all our clients do is build a brand that precedes you. So when your prospects get face-to-face, they already have their credit card in their hand.         Facebook BrandFace Business Page: https://www.facebook.com/brandfacestar/ Tonya Eberhart: https://www.facebook.com/tonya.o.eberhart Michael Carr: https://www.facebook.com/MichaelCarrInc   Youtube BrandFace: https://www.youtube.com/user/BrandFaceStar   Instagram BrandFace: https://www.instagram.com/brandfacestar/ Tonya Eberhart: https://www.instagram.com/tonyaeberhart/ Michael Carr: https://www.instagram.com/michaelcarrinc/   LinkedIn Tonya Eberhart: https://www.linkedin.com/in/tonyaeberhart/ Michael Carr: https://www.linkedin.com/company/michael-carr-inc-/   Twitter BrandFace: https://twitter.com/brandfacestar   TikTok BrandFace: https://www.tiktok.com/@brandface   Featured song for this episode is "Ride On", check it out on Spotify here https://open.spotify.com/track/5VQzjlHv7qZzyZIOSGkhjU?si=eb0d5a683f2e43d8   For a custom-branded song you can reach James at james@thejamesoconnoragency.com   If you wish to have an appointment with James about coaching, use this link. www.calendly.com/dharmic     Apple podcast review link Please leave us a 5 Star review, its easy to do, and really helps us out to grow the show! https://digitalhealthtoday.com/support/how-to-review-itunes/ Thank you for doing this my friends!

In each episode, Paddy deep dives into a new human Superpower and practical advice on how you can apply it immediately. ⚡️ Reveal Your Inner Star with Personal Branding In today's modern world, personal branding is a powerful tool to help you stand out from the crowd. By creating an authentic and unique brand that speaks to who you truly are, you can unlock a world of possibilities and unleash your inner star. In this episode, we delve into the various elements of personal branding and how they can work together to create a strong and lasting impression. So let's get started on the journey of unveiling your inner star through personal branding! Tonya Eberhart & Michael Carr (Authors) Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding, and host of the Be Bold Branding Podcast. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves. Michael Carr is America's Top Selling Real Estate Auctioneer, the Abundant Life Broker, COO of BrandFace and host of the Be Bold Branding Podcast. During his 25 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer.. Michael first met Tonya in 2013 when he became a BrandFace client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year. On the heels of that success, they have co-authored two books together: BrandFace® for Real Estate Professionals and BrandFace® for Entrepreneurs, both of which became #1 international bestsellers on Amazon. Today, he is a partner and the COO of BrandFace®. Their mantra is, “People don't do business with a logo. They do business with a person.”

My guest this week is Tonya Eberhart. Tonya is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners featured in their advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program designed to help business owners & entrepreneurs differentiate themselves.   Tonya talked with me about the following:

“When you try to help everyone, you just help yourself right out of business.” - Tonya EberhartToday's featured international bestselling author is the founder of BrandFace® and Branding Agent to Business Stars, Tonya Eberhart. Tonya and I have a fun chat about her books, how to be a star in your industry, and tons more!!! Key Things You'll Learn:The importance of storytelling for your brand and your businessHow Tonya started her entrepreneurial journeyWhy it's important to have a niche and serve those in that niche3 things people get wrong about personal branding5 Critical Questions that every great brand must answer Tonya's Site: https://brandfacestar.com/discussyourbrandindustryTonya's Books: https://www.amazon.com/Tonya-Eberhart/e/B00MMQU8PM/ref=dp_byline_cont_pop_book_1Tonya's Podcast, “Be BOLD Branding”: https://podcasts.apple.com/us/podcast/be-bold-branding/id1499879322?uo=4 The opening track is titled, “North Wind and the Sun” by Trevin P. to listen to the full track and download it, click the following link. https://compilationsforhumanity.bandcamp.com/track/north-wind-and-the-sun You May Also Like… Ep. 348 – “Bring Inner Greatness Out” with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/ #HolidayBonus Ep. – “Wisdom Of The Men” with Clint Arthur (@clintarthur): https://www.goingnorthpodcast.com/holidaybonus-ep-wisdom-of-the-men-with-clint-arthur-clintarthur/ 228 – “From Individual to Empire” with Laura Bull (@TheLauraBull): https://www.goingnorthpodcast.com/228-from-individual-to-empire-with-laura-bull-thelaurabull/ 86 - "Stepping Into the Spotlight" with Tsufit (@Tsufit): https://www.goingnorthpodcast.com/86-stepping-into-the-spotlight-with-tsufit-tsufit/ 55 - "Life Branding" with Jon Michail (@jon_michail): https://www.goingnorthpodcast.com/55-life-branding-with-jon-michail-jon_michail/ Ep. 330 – “A Long Way from Ordinary” with Ann Charles (@AnnWCharles): https://www.goingnorthpodcast.com/ep-330-a-long-way-from-ordinary-with-ann-charles-annwcharles/ Ep. 370 – “Leadership That Rocks” with Jim Knight (@KnightSpeaker): https://www.goingnorthpodcast.com/ep-370-leadership-that-rocks-with-jim-knight-knightspeaker/ Ep. 438 – “Acoustic Leadership” with Rick Lozano, CSP (@rick_lozano): https://www.goingnorthpodcast.com/ep-438-acoustic-leadership-with-rick-lozano-csp-rick_lozano/ Ep. 391 – “Why You Need Publicity and Social Proof to Close More Business” with Jane Tabachnick (@JaneTabachnick): https://www.goingnorthpodcast.com/ep-391-why-you-need-publicity/ Ep. 510 - "Lights, Camera, Action" With Amy Scruggs (@amyscruggssd): https://www.goingnorthpodcast.com/ep-510-lights-camera-action-with-amy-scruggs-amyscruggssd/ Ep. 400 – “How to Become a Multimillionaire, but Not Act Like It” with Tom Antion (@TomAntion): https://www.goingnorthpodcast.com/ep-400-how-to-become-a/ Ep. 411 – “Name That Mouse” with David Wood (@_focusceo): https://www.goingnorthpodcast.com/ep-411-name-that-mouse-with-david-wood-_focusceo/ Ep. 426 – “Success Left a Clue” with Robert Raymond Riopel (@RobRox69): https://www.goingnorthpodcast.com/ep-426-success-left-a-clue-with-robert-raymond-riopel-robrox69/ Ep. 309 – “Home Worthy” with Sandra Rinomato (@SandraRinomato): https://www.goingnorthpodcast.com/ep-309-home-worthy-with-sandra-rinomato-sandrarinomato/ 286 – “Leading Beyond A Crisis” with Ben Baker & Claire Chandler (@YourBrandMrktng): https://www.goingnorthpodcast.com/286-leading-beyond-a-crisis-with-ben-baker-claire-chandler-yourbrandmrktng/ Ep. 509 - "Exit Rich" With Michelle Seiler Tucker (@MSeilerTucker): https://www.goingnorthpodcast.com/ep-509-exit-rich-with-michelle-seiler-tucker-mseilertucker/

About Tonya and MichaelTonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding.  Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college.  That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of four personal branding books, a speaking series, and personal branding programs that are designed to help serious professionals differentiate themselves.  Michael Carr is America's Top Selling Real Estate Auctioneer and the Abundant Life Broker. During his 28 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer..  Michael first met Tonya in 2013 when he became a client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year, and continues to grow in recognition, revenue and recruitment.  On the heels of that success, they decided to co-author BrandFace® for Real Estate Professionals, which became a #1 international bestseller on Amazon.  And today, he is a partner and the COO of BrandFace®. If you want to know more about Tonya and Michael click the links below.https://brandfacestar.com/https://www.facebook.com/brandfacestarhttps://www.linkedin.com/in/tonyaeberhart/https://www.youtube.com/brandfacestarI am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jAI will be releasing new episodes every Tuesday and Thursday!

If you want to learn more about The Lyon Show - https://thelyonshow.com Also Subscribe To Our YouTube To See all of our Video Content - https://www.youtube.com/c/thelyonshow?sub_confirmation=1  Free guide to discover what your brand might be missing to attract, convert and charge more:  www.BrandFaceGuide.com  Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast.  Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves.   Michael Carr is America's Top Selling Real Estate Auctioneer, the Abundant Life Broker, COO of BrandFace and host of the Be Bold Branding Podcast. During his 25 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer..  Michael first met Tonya in 2013 when he became a BrandFace client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year.  On the heels of that success, they have co-authored two books together:  BrandFace® for Real Estate Professionals and BrandFace® for Entrepreneurs, both of which became #1 international bestseller on Amazon.  Today, he is a partner and the COO of BrandFace®.   Their mantra is, “People don't do business with a logo.  They do business with a person.” 

The real-life combination of the HBO Show, Ballers, and Jerry Maguire, Brittany Gilman has changed her life several times to keep up with her passion.From Sleeping on the floor in a small Mammoth Mountain condo as a national snowboard team member to hanging out on Yachts in Monaco, this now, Sports Branding Agent talks about life, drive, and following YOUR passions and finding purpose. For more info on this vibrant business Entrepreneur, visit her site at: https://www.bgseinc.com/team/brittany-gilman/

The part of branding most clients want to get going on is the marketing. But as my podcast guests, this week highlighted, the number one biggest mistake in the world that somebody can do is market themselves before their brand is built. My guests don't just point out what 90% of personal brands do wrong; they also share their 3 step process for defining and building a great real estate brand. And part of that is the brand identifier. Why you've got to check out this episode: Find the three most important elements in your personal brand that will help you thrive in business. Discover the HEAP formula to figure out your ideal customer so you communicate a message that they can relate to. Know the five questions to ask to define your personal brand clearly and have your marketing efforts resonate with your target audience. To thrive in your real estate investing business, don't fall into the trap of marketing first without building your brand. It's like firing in all directions and not aiming at a target and you get nowhere. And in the real estate industry filled with people offering the same services, how can you catch attention? You need to hone in on your personal brand and get clear about it. When that is taken care of, everything else follows. In this episode, on the REI Branded podcast, Tonya Eberhart and Michael Carr could not stress enough how important building your personal brand is before anything else. Experience teaches them, and even logic would show, that dialing in on your personal brand, to which niching down also has a lot to do with it, will get you much further down the road in your business. Here they share their 3D process of drilling into your personal brand and coming out with something truly differentiated that really sets you apart from the rest, making you recognizable and relatable to people. 3 Rs Read Resource Reflect: Read: The Power of Your Subconscious Mind by Joseph Murphy Influencer: The New Science of Leading Change by Joseph Grenny Resources: Zoom Google Drive Reflect: "If you change the way you look at things, the things you look at change." - Wayne Dyer "Prosperity favors the bold, so be bold." - Michael Carr   Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of four personal branding books, a speaking series, and personal branding programs that are designed to help serious professionals differentiate themselves. Michael Carr is America's Top Selling Real Estate Auctioneer and the Abundant Life Broker. During his 28 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer.. Michael first met Tonya in 2013 when he became a client. He immediately put her exclusive personal branding concepts to work at his brokerage. As a result, his real estate business quadrupled over the next year and continues to grow in recognition, revenue, and recruitment. On the heels of that success, they decided to co-author BrandFace® for Real Estate Professionals, becoming the #1 international bestseller on Amazon. And today, he is a partner and the COO of BrandFace®. Schedule an exploratory call with their team and/or learn more about their different types of programs: https://www.discussyourbrand.com/ Connect with Tonya Eberhart and Michael Carr: https://brandfacestar.com/ https://brandfacerealestate.com/ https://www.linkedin.com/in/tonyaeberhart/ https://www.linkedin.com/in/mikecarrinc/ https://www.instagram.com/brandfacestar/ https://twitter.com/brandfacestar https://www.youtube.com/brandfacestar https://www.facebook.com/brandfacestar Topics Covered: 03:12 - Doing business with a person, not with a logo 05:43 - One biggest challenge of business owners when it comes to their personal brand 07:50 - Understanding the importance of niching down 09:00 - Figuring out your personal brand's point of differentiation 10:17 - Criteria you can use to identify your ideal customer 13:01 - How to recognize your personal brand's attributes as well as those of your ideal client 15:10 - Using brand identifiers to catch attention 17:53 - Biggest mistake people make in marketing and in real estate 23:44 - Why do real estate investors having one or two properties, solopreneurs, and small business owners should think about building their personal brand? 25:25 - Going through the 3D process of honing in on your personal brand 30:24 - Headshot recommendations for different social media platforms 33:00 - Getting efficient and effective with the content that you put out there [also talking about the idea of brand infusion] 38:52 - How to not have competition 43:55 - Molding the audience and having that influence 46:08 - A personal brand favored for being a stellar businesswoman 48:35 - The books Tonya and Michael for them and of which they recommend 50:44 - Tools they enjoy using as it allows them to meet people across the globe and make things work seamlessly 52:49 - Tonya and Michael's favorite quotes Key Takeaways: "If you try to help everyone, you'll just help yourself right out of business. Those who do understand it [niching] thrive in their business." - Tonya Eberhart "You got to have those three things -- a good point of differentiation, an idea of who your ideal customer is. So you know how to speak to them. And in that requires nice niching down a little bit." - Michael Carr "You have to live, eat, sleep, breathe that brand if you want that brand to be built." - Michael Carr "You can't do everything, and you can't please everyone, and you can't work with everybody." - Tonya Eberhart "It is not just figuring out that you excel in this area. You have to excel in an area where the ideal customer you want to attract appreciates, and will resonate with you." - Tonya Eberhart Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit.   That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com

Podcasts are a lot like marketing, and here's an episode centered on branding. Tonya Eberhart and Michael Carr join us to provide powerful inputs to help you build more compelling stories, serve your audience better, and expand your brand through podcasting. Let us help you become the best podcast version of yourself and glue in.     WHAT TO LISTEN FOR Pros and cons of rebranding a podcast show Ways to go about getting an original theme music  The vital role of consistency in branding and growing your show The impact of podcasting on business marketing Best practices in co-hosting     RESOURCES/LINKS MENTIONED BrandFace: Be the Face of Your Business & a Star in Your Industry by Tonya Eberhart Danielle Steel Wendell Cox Travis Tritt Taco Bell Fiverr Sonic Branding PodMatch Alex Sanfilippo Blue Raspberry Yeti The 10 X Rule by Grant Cardone Audiobook & Hardcover     ABOUT TONYA EBERHART & MICHAEL CARR Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of two international bestseller books on personal branding and host of the Be Bold Branding Podcast. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business.  Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of four personal branding books, a speaking series, and personal branding programs that are designed to help serious professionals differentiate themselves through stories that inspire and conversations that are engaging. Their mission to help have reached authors, podcasters, coaches, real estate investors, and business owners in 5 countries and 43 states in America to unveil their inner starts and stand out in their market with personal branding. BrandFace® mantra is "People don't do business with a logo. They do business with a person" to which they firmly believe that great branding can change more than what others see, it can change how you see one's self.     CONNECT WITH TONYA & MICHAEL Podcast: Be BOLD Branding  Website: BrandFace, LLC LinkedIn: Tonya Eberhart | Michael Carr Instagram: @brandfacestar Twitter: @brandfacestar Facebook: BrandFace     CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first six episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6  Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 If you want to make money from your podcasts, check out this FREE resource we made. Our clients use a sponsor sheet, and now they are making between $2,000 to $5,000 from sponsorship!  Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!  

Happy Saturday Friends-I hope you are enjoying your weekend so far. My next guests are a dynamic-duo! Their stories are inspiring and motivating. If you are looking for a resource to up your branding game these are the people to talk to. Please welcome Tonya Eberhart & Michael Cobb! Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding.  Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help business owners & entrepreneurs differentiate themselves. Michael Carr is America's Top Selling Real Estate Auctioneer and the Abundant Life Broker. During his 25 years of experience, he has been actively involved in over 74,000 transactions and licensed in as many as 27 states in the continental U.S. as a broker and an auctioneer..  Michael first met Tonya in 2013 when he became a client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year.  On the heels of that success, they have co-authored two books together:  BrandFace® for Real Estate Professionals and BrandFace® for Entrepreneurs, both of which became #1 international bestseller on Amazon.  Today, he is a partner and the COO of BrandFace®.Their mantra is, “People don't do business with a logo.  They do business with a person.” To follow or support them, head to the links below:BrandFace: https://www.instagram.com/brandfacestar/Tonya Eberhart: https://www.instagram.com/tonyaeberhart/ Michael Carr: https://www.instagram.com/michaelcarrinc/ BrandFace: https://twitter.com/brandfacestar Michael Carr: https://twitter.com/mikecarrinc Tonya Eberhart: https://www.linkedin.com/in/tonyaeberhart/ Michael Carr: https://www.linkedin.com/company/michael-carr-inc-/ Support for Label Free Podcast is brought to you by ​MANSCAPED™​, who is the best in men's below-the-waist grooming.  ​MANSCAPED  offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LabelFree20 at   https://www.manscaped.com​ As always thank you for the support, to contact me directly follow the link below: https://www.labelfreepodcast.com​ Stay Healthy, Stay Ready- Deanna Marie Kuempel #ad​​ #sponsor​

Happy Saturday Friends-I hope you are enjoying your weekend so far. My next guests are a dynamic-duo! Their stories are inspiring and motivating. If you are looking for a resource to up your branding game these are the people to talk to. Please welcome Tonya Eberhart & Michael Cobb! Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding.  Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help business owners & entrepreneurs differentiate themselves. Michael Carr is America's Top Selling Real Estate Auctioneer and the Abundant Life Broker. During his 25 years of experience, he has been actively involved in over 74,000 transactions and licensed in as many as 27 states in the continental U.S. as a broker and an auctioneer..  Michael first met Tonya in 2013 when he became a client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year.  On the heels of that success, they have co-authored two books together:  BrandFace® for Real Estate Professionals and BrandFace® for Entrepreneurs, both of which became #1 international bestseller on Amazon.  Today, he is a partner and the COO of BrandFace®.Their mantra is, “People don't do business with a logo.  They do business with a person.” To follow or support them, head to the links below:BrandFace: https://www.instagram.com/brandfacestar/Tonya Eberhart: https://www.instagram.com/tonyaeberhart/ Michael Carr: https://www.instagram.com/michaelcarrinc/ BrandFace: https://twitter.com/brandfacestar Michael Carr: https://twitter.com/mikecarrinc Tonya Eberhart: https://www.linkedin.com/in/tonyaeberhart/ Michael Carr: https://www.linkedin.com/company/michael-carr-inc-/ Support for Label Free Podcast is brought to you by ​MANSCAPED™​, who is the best in men's below-the-waist grooming.  ​MANSCAPED  offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LabelFree20 at   https://www.manscaped.com​ As always thank you for the support, to contact me directly follow the link below: https://www.labelfreepodcast.com​ Stay Healthy, Stay Ready- Deanna Marie Kuempel #ad​​ #sponsor​

Episode 76 -  Are you still confused about your brand? This is an episode you don't want to miss! Tonya shares how important it is for individuals and businesses to understand branding. She also breaks down the difference between branding and marketing; it's not the same!! She also shares how being a woman in this industry had its challenges, but she came in ready to change the game!   Book Recommendation: Awaken the Giant Within How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!   About our Guest: Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding. Tonya's humble career began selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their advertising and positioned as local celebrities in the market. That's when she realized the power of personal branding on a business. Almost two decades and many successful brands later, she founded BrandFace®, a private branding firm consisting of four individual branding books, a speaking series, and personal branding programs designed to help serious professionals differentiate themselves.     Where to find her: Website LinkedIn Instagram   Have comments or thoughts, share with us Info@shealphaco.com (Subject line "Podcast Listener")   Are you part of a supportive community? Join the She Alpha Book Club! We don't just read books; we practice skills, share laughs, discuss ideas with other businesswomen and learn from high-impact leaders. New editions are coming soon. reserve your seat now!   Are you out of time and wish you could just read the essential parts of a book? Try Blinkist, the best APP to get your reading on! In less than 15 minutes, Blinkist breaks down the key ideas from the best-selling books! Get a 7-day free trial and 20% off your subscription here.   If you prefer actual books, check out our Amazon book collection here.   HELP US OUT Please help us reach new listeners by leaving a rating and review on Apple Podcast! It takes less than 30 seconds and helps our show grow, which allows us to bring on even better guests for you all! Thank you for your support!

Tonya is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help those in real estate differentiate themselves.  Listen now!

In this episode of Success Is Within Reach we'll be creating another men's forum discussing overcoming systemic traumas, accountability, relationships, brotherhood, mentoring, the importance of using your voice, what men want women to know and a lot more! Hosted By: Shannon Smith - Business Consultant, Marketing Strategist, Branding Agent and Entrepreneur Success Coach (www.linktr.ee/theceowithin) Guest: Roderick Dockery - Entrepreneur, Men's Life Coach and Podcast Host (linktr.ee/rjd_the_imperfectgentleman) Guest: Darryl Barnes - Actor, Content Creator and Entrepreneur (@dricobarnes / Instagram) Live episode replay can be viewed at www.facebook.com/siwrpodcast (New episodes air live Thursdays at 8pm EST) Sponsored By: Anchor (Anchor.fm), The CEO Within You (www.theceowithinyou.com) and Breakthrough Kings (www.breakthroughkings.com)

If you were to open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit? But you don't do the same thing with your real estate business. Why not? It's because you haven't identified your brand. What we're gonna chat about today is all about your personal brand, why it matters, then how you identify it, and how you market it.  Today we're bringing on a branding expert from brand face, Mrs. Tanya Eberhart. Tonya is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help business stars differentiate themselves.Three Things You'll Learn in This EpisodeThe importance of your personal brandHow to identify your personal brand and what to do with itThe impact you can leave on everyone you meetResourcesLearn more about Brand FaceDiscussYourBrain.comReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. We are joined here today by unbelievable gas somebody that I've seen over the last few years and finally we did fucking show together. Should have done this a long time ago. But yeah, we should. Where have you been? I don't know, just some of these things. That's just one of these things. But um, anyways, what we're going to be chatting about the summer books. So one of the things I know everyone's talking about is like, you know, the last two weeks of the year, what do we do we sit around, what are we gonna do next year? What do we do differently, and I got a newsflash for you. Nobody is hiring you based upon the broker you hang your license with. I will just go ahead and tell you that, let me repeat it one more time. Nobody is going to hire you over the broker that you're associated with, quite frankly, no one gives a shit who your broker is, or what the hell they do. And quite frankly, neither do you. Because today, more than anything, brokers are not really earning their splits, so to say, but that's why they're as 100% brokerages and companies like exp have been growing so much is because agents are looking for more, but that's another episode. So what we're gonna chat about today is all about your personal brand, why it matters, and then how you identify it, how you market it. And first off, what is it the problem that so many of our own clients have a lot is? Well, what do you mean, I'm a brand, I'm just a human being? I have a family, I have kids, I have a breeding? Well, let me ask you a question. If you're open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit. But you don't do the same thing with your real estate business. Why not? It's because you haven't identified your brand. So what we're going to be doing today is bringing on a branding expert from brand face. And let's go ahead and introduce her name is Mr. Mrs. Tanya Everhart. Welcome to the show.Thank you so much, Mike. I've also been following you and so happy to be here today.Thanks. Yeah. Finally, why don't you tell everybody a little bit who you are and what you do? And then let's get into this.Yeah, okay. All right. So I'm going to take you back just for a moment, way back to my early days in in my career, I was selling vacuum cleaners door to door to pay my way through college. And that's really where the first taste of personal branding came into play. And I realized I can't just walk up to the door and say, Give me your wallet. Right, I'd be arrested. Somy vacuum cleaner in your hand.arrested with a deadly weapon. So I had to kind of come up with my own story. And when I realized how impactful that was when I just kept getting these sales awards, and then I was discovered, if you want to call it that by a guy in the radio industry, he was actually an engineer at a radio station, and I sold him he and his wife a vacuum cleaner, and shampoo, or I might add, it was a nice combo. And they called me a couple of weeks later and said you need to apply for a sales position in radio. Well, I did, I got the job very quickly, I saw that there were these people walking into these networking meetings or in events. And they were like rockstars. And I thought Who are these people? My God, you know, they're, they're just business owners. But what they all had in common was they were all the voice and the face of their own business. In other words, they put their personality, their personal brand out there as a representative of or spokesperson of their business. And that's really when I began to understand how much of an impact personal branding had on business. So fast forward many years later, actually comes with the idea of brand face because I had had a common thread throughout all of my experiences throughout the media world of bringing clients into a studio helping them create their own commercials become more of a face of their business. And then brand face began in 2013. It started out as just a book and about halfway through the book, I thought, this is a business. This is my passion. And so that's when I met my now business partner, Michael Carr, who was in the real estate world. And I worked with him on his brand very quickly. He shot to the top of his market. And I thought hmm, you know what, this works in any genre. And so, but that's kind of how we got headed into the real estate space. was really was Michael's industry. He was a real estate auctioneer, a broker and an investor. And my challenge at that time was pulling all of those brands into one to say, here's what this human being has in common with these three businesses he created. Here's why He created him. What is his why, you know, and that's what we've been doing together ever since and enjoyed every single day on it.Love it. Um, I need to go back and ask you a question. All right, folks, you selling vacuum cleaners door to door like you guys are complaining about going out and like lead generation like to try selling a vacuum cleaner door to door, you sell a vacuum cleaner door to door in Chicago, like you're getting shotgun put in your face, you can knock on my door, maybe in San Diego, might be able to get a company will open the door. But that's a tough sale. What was your story refer to? At that time, she mentioned, people fell in love with my story. So I might as a vacuum cleaners at your brand face at this point, right? Your vacuum cleaner salesperson door knocking pushing vacuum cleaners? What story did you have that copy would be like I really liked her vacuum cleaners.It wasn't about the vacuum cleaners at all. And I think I've heard you say that in previous podcasts. It's not about what you're selling. It's about you, right? And it was, hey, you know what, I'm a student, I go to Florida State University. So I wasn't selling in Chicago. So it wasn't cold. I can't you know, say I went uphill, you know, to sell a vacuum both ways in the snow. But, but it was hot. So, so it was I'm a student at Florida State University. And I would like to demonstrate this vacuum shampoo for us no obligation. You don't have to buy it. But I do get points toward school. If you could help me out. I would greatly appreciate it. Lesson number one people want to help you. If you ask for help people instinctively want to help. I was a young person, I was very young girl. I obviously wasn't a threat to anybody. So it was a little easier for me than it might be you know somebody else. But it was easy because they understood Hey, this girl just needs some help. She's in college. Then when I got in the door, I knew my product backward and forward. Nobody was gonna beat me not rainbow, not Kirby, nobody.And gotta get in the door first, how to getin the door first. And it's not about the product that gets you in the door.We have a lot in common. In college, I sold soap to get through my daddy Sona soap factory and these three packaging soap. So my dad's like, Hey, you want to stay in college? I'm going to drop you off about 100 pills of soap. And you're gonna have to repackage and shut up and go sell them door to door restaurant to restaurants to sell $5 gallons 25,000 gallons of soap. And you're right. That's why people hired me was because of the soap. They felt sorry for me because I was a broke college kid hustling and they appreciated it very much. So it wasn't the soap I was selling. They were they knew my story right? Just made me think of that. Love it. What do you think? Let me just say this first, I want to get your opinion on it. So guys, when when you're talking about your nobody hires you because you have a real estate license like that just gives you the legal right to collect money. They hire you because of how you practice your real estate license. But like she said, You got to get your foot in the door first. And nobody's remembers who's a real estate agent unless you're always out creating content or you have a brandy of something that they remember you by so people don't hire you for what you do that how you how you do it. How do you identify one's brand and let me just tee you up with an example. I'm a agent 33 years old been in the business for three years. I work for Keller Williams. I'm just a salesperson chasing a check. What do you mean, I have a brand. I don't have a brand. I'm working a job. I'm trying to make my ends meet here if you my kids, brand, Keller Williams has the brand. How do you answer that?I would answer Keller Williams does it does have a brand but it's not yours. And you come at life with your own story with your own unique points that differentiate you from everybody else. So when we look at where do you start, we have a process that we call our 3d freedom formula because once you figure this out, the world is your oyster right? It does give you freedom and is called define develop and display and we can go into that in a minute. But I did like the first part of what you're asking here belongs in the Define space and that Define Phase. Because what you're doing is you're taking a look at two things when you're trying to define your brand. And you're taking a look at okay first of all, who is it you're trying to attract? Because that is truly important if you say well, I just want to you know, sell sell a home or to anybody who fogs a mirror. We'll get out of this business because that's not going to get you very far. That's a that's, you know, a 1,998,000. Right? So what you got to do first is define who it is you're trying to attract? What is important to them? What are they seeking? What phase of life? Are they in? What lifestyle? Do they want all a lot of those things, then you take a look at yourself and you say, Okay, what is it about me that makes me unique? What things that are different about me that also appeal to that person that I'm trying to attract. And so that's kind of where you put the basis of your brand. It has to meet those two criteria, it has to be both important to your ideal customer, and unique to you in the marketplace. And so once you determine what that is it really like that's the starting point. And I think it's you your brand, at first glance has to be enough to just kick open the door for somebody to say that looks interesting. Let me learn more. Or even better yet, that looks interesting. But it's not for me. That's perfectly okay. Brands are great brands are polarizing. You are not for everybody. Right? So I don't know if I answered your question there. Butum, two questions. You're right. The problem and people have tried to cater to everyone, you're not the jack of all trades. You're not God, you're not perfect. I don't ever try to be because you resonate with zero. But I also think you can't fake your brand too. So for example, like I get one of the things I always get questions, oh, I want to trust me. And when I was in real estate, I'm 22 years old, I got my license was doing a keg Stan seven days before I found myself walking down Michigan Avenue in a suit, work in a new job, like a graduate college awesome shit happen fast and like, oh my god, what the hell just happened. And trust me at that point years old, of course, I want to sell million dollar properties. But folks, you know, like I only start selling higher end properties to my friends start making more money, period. That was it. It wasn't I can't I couldn't pick my brain. I couldn't just plot myself at that time into the luxury market, because I had nothing to do with luxury. So people have to also in real estate, would you agree that people have to like also be true to whom they are naturally before you can't pick your brand, God's picked it for you already, all you can do is embrace it and scream it from the damn rooftops.Couldn't agree more with that. It's what we call authenticity. And that authenticity. I mean, it's not like you're creating your brand from the ground up. But I also want to say what's interesting is a lot of people say your customers will decide your brand. I say that takes too damn long. It takes too long. And innocence that is correct. Right? That that because that's the authenticity coming out in you and your customers will know either you're a kind soul, you're very approachable, you're very action oriented, you're there's certain characteristics about you that formulate that brand. But what if you could say okay, here's the essence of me, based on that. This is really what I want to be known for. And you can create that create what it looks like sounds like feels like and, and that's what we call your brain preceding you. That's when you send a video to somebody introducing yourself and introducing yourself as hey, I'm the lifestyle um, your lifestyle locater. Right, that's who I am. I know this lifestyle and Whistler British Columbia better than anybody else. This is what I do every day, and my videos are about this. And all of those things. And and that's authentic. And it's also drawing in the kind of people who are seeking that type of lifestyle. So, so you're absolutely right, the authenticity is a big thing. But you can also create your brand as well create what you want it to look like, instead of waiting three years for your customers to finally tell you what your brand is. I don't agree with that.Totally. I remember. I it's funny. So I had a guy we brought on today. And he had like a cartoon character. And I was telling him the story about in 2012 when I switched into a cartoon, and I start calling myself the Chicago real estate dude. And people are like, You're nuts. You're crazy. And I'm like, I don't really care. I'm burned Dallas, either at work, or it's not. But what gave me the confidence to do that was because I averaged my last 10 clients. And there's a reason why I became beer guzzling drinking buddies with all of them. It's because we all attract like people. So whether you guys want to admit it or not, you have a brand, you just have to learn what it is, and embrace it. And but you can't be scared either to like, be it and it won't work. You have to have a theme. Like for those of you that we create video content for somebody, we build your branding strategy off of your theme of who it is, if you're servicing your military, I'm focusing on the top three military friendly neighborhoods, name my shows called salute some. If I'm focusing on I'm pcse, right people PCs going into a market if you're a dad or a mom that focus on schools, focus on kid friendly stuff. like you are the brand, like don't overthink the, the whole aspect of it, it's usually would you agree? It's usually what you're doing on the weekends?You absolutely would because who you are as a real human being you can never hide and you shouldn't want to write it because I don't want to be somebody on Facebook or Instagram or Tik Tok, that I'm not when I'm sitting with my family at dinner. I don't want to be somebody different. Do you show different things? Yes. I mean, in the content that you show is different things. But you're the same person. And they should see that all the way through, you know, and I'll give you a case in point. So and I also heard you say this on a on a podcast, and I absolutely loved it. When you said people do not remember the boring professional things. They remember the personal things about you. So a lot of times when I go speak in front of a crowd, I wait until the very end. And I say okay, I want to somebody around here to shout out what will you remember me for when I leave this room? Do you know what they are? It's vacuum cleaner sales. And it's coming from the family of moonshiners. They remember those two things about me? Because those are the things that are interesting, right? And the fact that we do personal branding is awesome, but that's not the most interesting. That's not why they're gonna remember me, which is why it's called Personal Branding. Yeah, so so that's what makes it so unique is the pulling in those other sides of you that you want people to remember because there are a million real there are 2 million real estate registered real tours, over 2 million in the United States alone.Yeah, 90% of them don't do any business. 10% do the vast majority of it. But what are those 10% all have in common? They have a brand? Yes, theydo. They know what that is? And they they get in their lane and they stay in their lane.Why do you think generally, people struggle, it's just a real estate thing. Any referral based business. I mean, this goes for contractors, lenders, attorneys, real estate agents, any local business is really the same thing. Like the, the it's all the same stuff. People in real estate, 80% of them meet with close with the first person they meet with, but you have to be remembered. And we remember the brand. We don't remember the individual like, people always say to me, like, trust me, everyone I know knows what I do for a living. And I'm like, really well then why did fucking you just lose that $1.5 million dollar listening to little cousin Billy who just got his license.So true. I'll give you another story about this. So about seven years ago, I was on the phone with a lady and she said, you know, Tanya, I mean, every everybody. I think I'm really well branded in my area. When I walk into a restaurant. Everybody knows I'm a realtor. And I said, You know what, Sherry, that's wonderful. And you've got a great start, and I'm really proud of you. But let's say I walk into that restaurant and I say oh there Sherry, the realtor. I know she's a realtor. But you look two tables to the right. There's Mike the realtor three tables to the left. There's David the realtor. Yeah. Now who do I choose? Why do I choose that person? Who's the best fit for me? What do I remember about them? When I leave? All of those things are left unanswered if you are content with just being a realtor.Very well put. So let's say we find the brand. Okay, great. I figure out who my brand is. We name it. Some people like to come up with fictitious other people come up with their name as their brand, which is fine, right? But it's it's what's the imagery, right what the brand stands for. So I always like to say like, when we we don't do any logo, we do logos and all that stuff. No do anymore. Too much. Just really lot of videos service. But when I would do a logo, I'm like, it has to do three things. One, it's got to tell story. Two, it's got to reflect personality. And three, it's got to remind people all you do for a living, right? Because your logo and your brand is the number one most it's the most important marketing piece you have, like, I don't have real estate marketing dude without the dude. Right? Right. It doesn't even take off. Like there's no brand behind it. I don't have this damn podcast without to dude, I had to sit down and figure out what the brand was. But how do you market it? Like once you have it? And once you define define it, how do we bring attention to it?Okay, so there's one word that will answer all that. Everywhere. Everywhere. Yeah, we call it Brandon fusion. So, so stop, stop projecting it and be it. Okay, so so so I'll give you a great example. And she's actually works in Michaels office and she's a young young lady who came in into his office as an intern and she's been here about five, six years now she runs now, she is runs three divisions of his company and if $4 million in real estate last year. She watched us put together brands on brand face for a few years. And then she when she got her license, one of the first things she did, came to us and said, I want to brand because she had seen what it had done for other other people. And so when we started to pull her brand together, she was a young, beautiful, super sweet military spouse, she and her husband had just gotten married, he was going to be in the military for at least the next couple of years. She wanted to help first time homebuyers. She wanted to help people in the military. And so for most of the people in our program, you are correct. Some people just kind of use their brand, their name for their brand. But we really like to add that extra, what we call a brand identifier, because your brand is your name is not necessarily what differentiates you. What differentiates you is is what we call the brand identifier. Now, you might call it a tagline or slogan, but her brand identifier is American Dream agent. And so she became the American Dream agent. And when I say she became the American Dream agent, this girl is the American Dream agent. So everything that she does, she does she considers her brand colors red, white and blue. She considers who she's talking to, she considers how she contributes how, you know, any kind of involvement in the community. Every single thing she does down to every single gift she gives to a client everything it is from the American Dream agent. And so it's just being that brand more than anything else. And and you know, and if you take a look at that American dream agent, a lot of people expect a brand identifier or slogan or tagline like real estate marketing dude, right? They expect that, to say everything about who you are the why that everything the whole story needs to be wrapped up in a logo or a name. Nonsense, forget that. of it. What that needs to do is command attention from the very beginning. It just needs to say what's that? Right? It needs to evoke a question, tell me more, what's that? I want to learn more about you. And that's really all it can do. You can never expect three or four words to communicate an entire brand. But as you Case in point of what you do the video marketing, infusing that brand and all of those videos and being that brand and all of those videos. Over time, people will begin to learn more about what you stand for. But that's a good like shot in the arm. Right?I love that. So let's tie this in. Let's tie the video stuff in and she mentioned something about gifts, which is really cool. You have to look at your brand. Or let's switch gears. If you go into a restaurant to go eat. There's a couple different restaurants that we could choose for. Let's say I'm really hungry and it's noon. But I only have half an hour and I'm going to eat tacos. That's what Mexicans do eat tacos. That's my favorite. If I'm in lunch hour, like right now and I have to run I gotta run to the taco stand on the street. I only got 20 minutes. I'm gonna eat that tacos. Good. Tastes really damn good, right? But if I'm hungry, and let's just say it's 435. And then some of the dudes here in the office are like, Hey, let's go out to grab a bite. Well, we're probably going to go to this other place down the street. That's grand margaritas, going to tacos, both are going to fill my my belly. But I'm looking for a different type of experience. Right? So it's yes, I'm eating but I'm going to look for a different experience. Now. The reason why I'm going to the other restaurant is the ambience I want to be served. I want to get margaritas, I want to get margaritas with 18 I want to watch the game a little bit I want to enjoy and spend 45 minutes with my family. But what I'm really looking for is the experience. So I like to tell people's like your brand identity is like the menu for your restaurant. Right? And it's like the drinks you serve like when restaurants go out and they actually go if you guys watch Vanderpump Rules I'm I'm a fan. Okay, don't make fun of me. But Tom and Tom right now are creating a new restaurant. And part of the restaurant they have to create is a drink menu. And they can't create the drink menu because they haven't figured out what their mission statement is for the restaurant yet which means you have to that's what your brand is so she's what she's saying here and she's getting all these awesome things I want you guys to pick up on this because when you once you identify your brand you have to live it out and that's in the experience you provide. Okay, that includes right now it's the end of the year So an easy way to give people stuff right? What would a let's take the American dream girl What does she get for her clients is like a Popeye gift or something like that like a gift like that? It would just give out once a year.Yeah, I think I don't I don't know if she does anything for Christmas specifically but I know she does for New Year's she does her own private labels on champagne that are red, white and blue big you know fireworks surprises the American Dream agent label,probably big big marketing event. Fourth of July Memorial Day, Veterans Day,unfortunately, I wish I had it here. I don't have it handy. But she puts little flags out in three different communities that she farms. And she puts them out with her card attached to them beautiful is very beautifully done. But the flags about probably a two foot flag, it's not a little dinky thing. She she really goes all in on that. And she has definitely gotten business off of that.So let's say I wanted to create a video series for her I would create a buyer bootcamp that I've created seller bootcamp, which would just price it would just be strategies on that if I would create a video series I'm talking about PCs seen in around Fort Benning. I'm talking about the top three neighborhoods near Fort Benning, I'm talking about what you need to do on a military budget, the top five neighborhoods PCs veterans move to, but that's just content, building the brand, but you can't create the content until you first identified the brand. Otherwise, it doesn't stick.Okay, bravo. Because, because that is the biggest challenge that we find with real estate agents, they begin to market before the brand is built. And and you really need to understand to build that brand. First know what it is you are communicating. There's a big difference between building a brand and promoting a brand. Yes. And so you've got to know what it is you're putting out there before you it's kind of like, why would you pack all your suitcases and go stand by the door and think I'm going on vacation? But you don't know where you're going? How do you know what to pack? Right? So or how much money to take, or who's going to go with you or how you're going to get there? You? You know, that's what's missing a lot of times, and that's why people cry and complain and whine about marketing doesn't work. Right? It does work. Videos are the number one marketing tool right now by far there's no question. There's not even anything close to it. Other than podcasts, videos, podcasts, right? Sometimes both in one, right? So you need to know a direction before you just go all crazy, which is why I love what you guys do it you go into it with a direction and a theme and a purpose. And there are so many people who don't do that.You have to be smiling in the content you create. Otherwise, it doesn't like I'm sure the the gal we're talking about here at American Dream. Trust me, guys. I guarantee you she's snapping photos of her placing those flags on social media. I guarantee you she's doing stories and reels about it. I guarantee you she's capturing different stuff around there, which is just micro content. But it's very hard to determine what to create when you first have it. So that's around. Part of that reason though. I'm going to blame the gurus I hate the gurus like the gurus You guys suck. Because teach people to go out there and chase a bunch of leads and do a bunch of old school vacuum cleaner salesman shit, that doesn't work anymore today, unless you have a brand.That's actually what I had to learn the hard way. That's where I had to develop one along the way. And then later when I got to the radio world, I realized, hey, that's what I just did. I just, I just developed my own brand. Now I'm gonna go help all these other people do the same thing. Because I learned from them. You know, I learned from those that went before me. If we're not learning, we're dying. So, you know, I learned from everybody I've learned from you today.I think there's a good way to think of yourself when it comes to content creation as your brand spokesperson, you're just the host of your own show. The guy for our examples, easiest one, he's diners, drives and drives his theme as grease pit food for dudes, diners, drives and drives is the show. He's the host. You're the host, you name a show, and then you that determines how you create content. And that way you never run out of stuff to say, but you should never run out of things to do just by you know, some people aren't gonna videos, be honest. Either cost, you'll be too scared. Or you just don't know how to schedule a demo with the real estate marketing, do WWW dot real estate marketing do.com Schedule a demo Big Blue Button. Or I don't know, I don't know what it is. But it doesn't mean you can't build a brand. But you do have to create content. I don't think you can build a brand without content. What's your opinion?No. Well, in my opinion, is this. You can build the greatest brand in the world. It's kind of like setting up for this elaborate birthday party in this gigantic Victorian mansion is perfect. All the forks are in line everything super shiny. They're earning the lipstick stains on the on the wine glasses. You did not send out the invitations and tell people here's the party here's what's going to be there who's going to be there the music, the food, everything. That's your content. You can't have a party without the content.And today folks, you're in the business of content creation. If trust me if someone's if you're not marketing your network someone else's I guarantee you we said it earlier is 2 million real estate agents out there. And your your network juice has been infiltrated every day not only other agents like in your guys's market, you got the ibuyers You got not Zillow anymore, but you still have open door, you have all the alternatives you have Nokia vz, knock it all of these companies have way more money than you guys do. And trust me, they're in the business of building their brands right now to steal that attention away from you. And the only way you're going to ever compete back is by having your own brand because where you will win is the relationship you already have with the audience you already know. That's what big tech interruption none of those people will ever be able to infiltrate. And I'll give you guys one more example of this. And I'm gonna do a giving back brand. What's the take the same thing? So here's how you here's an unfair competition. Let's just take the American girl girl, okay, I guarantee you she has a near and dear heart. What if we created a program for her called salute? And every time she had a closing 10% would go towards the Wounded Warrior Project. Sorry, you don't stand a chance. Come compete with me next time. Go home. Fuck off. I won.She would do it. And she would feel the same way. I know her. Yeah. I love that idea.You can't compete. You cannot compete. No, you can't.It's standing behind your word to you know, it truly is. And and Mike if I'm if I may I like to address something that you asked you asked why why aren't people doing this? Why don't they schedule a demo and hit that big blue button? Why don't they do more video? Why aren't they doing content? And I think that having done this for so many years and and walking CEOs into a studio, where they're like shivering and wondering what on earth they're going to do, right? It's like, make me do it's like I'm gonna make you rich. So I'm justgonna shut down and take notes.Just do what I say. Right? Yeah. Wouldn't it be nice? But But I think it's a lot of that is just intimidation. And I think we were as a society, we're raised to be very modest people, we're, you know, we still have guilt when we have, you know, when we make more money than somebody else, there's a lot of guilt going around in the world. And there's a lot of modesty. And those are great things to a degree to a degree, they ground us, right. And I think a lot of people feel like, well, if I come out here, and I develop this brand, or if I start doing all of these videos, then people are going to think I'm arrogant, narcissistic, egotistical, that all I care about is my face on another billboard, or whatever it is. And what I say to people is you need to, that's it. That's definitely an antiquated way of looking at things. You need to think of it. As we tell people. We don't this is not about Look at me, look at me, this is about look at what I can do for you. And if you approach it with that kind of spirit, that this is not about me being on video, this is about me helping people, like whoever like like soldiers, like first time homebuyers, like people that have lived in their home for 35 years, and don't know what to do with all that stuff that they need to move out to go into assisted living, right. And there are some real situations out there where people need your help. And if you can express to them why you're the person to help them. Not only does that genuineness come out, but your competitors will never never win. They'll never win against Real, true intent. And I think when you look at it that way, the videos don't seem so daunting. Yeah.Well, it also at the same time, if you truly believe in your heart, that you're the right person for the job, it actually becomes your obligation to scream it from the rooftops. If not, you're a dick. That's just the truth of it. Right? Like I think I'm one of those people for fucking video right now. Like, you don't want to do video with me school? No, I'm just joking. Um, listen, I can help you like I just I'm screaming it from the rooftops. That's why I have this podcast. But I don't feel like I'm selling you anything. You don't have to hire me if you don't want to. But I'm here if you do, right and it's remind, remind, don't tell, get out of the salesmanship, like Quit hitting them right over the head with your damn lockboxes. No one wants to buy or sell real estate. So they're the time to buy or sell. But that doesn't mean you stop communicating with them. Quit being a salesperson chasing the check and start building a brand and a long term. This is a business you're an entrepreneur, you cannot run a business without having a brand. And yeah, that's all I got.No, I love it. And I think I love your approach because I feel I always every time I listened to you, I feel like it's so refreshing. It's like, it's like, okay, stop the nonsense. You know, this is what's really happening. If you need to do this. You can do it with me. You can do it by yourself. You can do it with somebody else, but you need to do it period and I'm the guy you need to do it with. Right because because I know these things, and that genuineness comes out, you know from you. And I think that obviously no doubt is you know, real estate marketing dude. The dude is like, Okay, I'm a laid back guy. I'm intense. Right. But I'm also laid back I'm easy to get along with, we'll go out and have a beer after this. But let's get, let's get moving on these videos right now, because this is gonna change your life. Right? That's how I see the dude.Yeah, trust me, there's a lot of people don't like to do it either, like, great, you know, like, I guess I'm not, I'm not supposed to get along with everyone, and neither is anyone else out there. But I guarantee you, I have a lot more attention than my than some of my competitors. So, you know, it's, it's my job like, so it's my obligation. This is awesome, awesome show, why don't you go ahead and any other closing tips you want to add or anything else you want to mention?No, I just want to say you know, it, it truly is it comes down to one thing, unveiling your inner star. And I think that everybody has a star inside of them. I don't care who you are. And a lot of people will come into our program and say, well, there's nothing really special about me, I don't know, good luck, if you can find it. And I say nonsense. First of all, that's your first problem, right? You need to understand that there truly is there's more than one, we just have to figure out which one we're going to lead with. So there is an inner star inside of you. I think it's you, you deserve getting it out there. And not only that, it's not all about you. Okay, it's about your clients, because the people you set out to help they deserve to have somebody like you to help them. And I love what you do. And thank you for everything you do. I appreciate you having me on this show very much.Appreciate it. Why don't you tell everyone where they can find you, folks, if you guys are looking, if you're stuck on figuring out what the hell your brand is, give them a call called Brand face. I'll give you the website right now. And when you get done with that you come visit me put you on the map, Portugal had Donya tell him how to find youwill work in tandem. Alright, so the main website to learn more about us it's brand face star str.com. And then if you are sitting there thinking, Hey, I just want to talk to these people I'm in I know enough, go to discuss your brand.com and we'll jump on the phone with you and have a chat with you about exactly what it's going to take to get you where you deserve to becool. And folks make an investment in your brand. Like do it. There's no you can't, you can't start a restaurant without building out the restaurant or creating a menu and you can't start a bakery without getting your recipes. You can't start a store without picking up inventory and then naming it so like you have to look at that with your business like you cannot start a real estate business without first identifying how you're gonna practice real estate business so don't be a salesperson chasing a check be someone that serves first and you only do that you have a brand so awesome show love it. Thank you folks for listening another episode of real estate marketing Do feel free to follow us on all our social channels YouTube, Facebook IG and subscribe to the show. We appreciate you guys each and every month and if you need any help with your video marketing please give us a ring seven are not seven so not give me my cell phone number real estate marketing dude.com real estate marketing do.com But my cell phone number is 773-988-6599 to go shoot me a text we have an answer it and talk you into video. Appreciate you Tanya Have a great week and it looks like I'll be doing a show with you guys at the end of the month here to be cool so appreciate you awesome show and you guys take the advice you had here there take action you got 30 days to plan out next year. Do it. Peace everybody. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding.  BrandFace® started as a project when Tonya was selling vacuum cleaners door to door to pay her way through college. Her approach was discovered by someone in the radio industry, and that began a career-long journey of helping serious professionals become recognizable business stars through the power of personal branding. Now, they are the only comprehensive personal brand-building system across the globe.  Her mantra is, "People don't do business with a logo. They do business with a person." She helps speakers, podcasters, authors, coaches,  real estate agents, solopreneurs, and business owners to STAND OUT from their competition and attract their ideal customers so they can become recognized & sought-after authorities. Here's What We Cover in This Episode Why someone should do business with you Businesses must niche down You can't help everyone Look for your passions Marketing is different than branding What is required to be done behind the scenes that no one sees? People do business with a person, not a logo Define, Develop, Display Process H.E.A.P Method Find your people You can't be everything to everyone Connect With Tonya https://brandfacerealestate.com/ (Website) https://www.facebook.com/brandfacestar (Facebook) https://twitter.com/brandfacestar (Twitter) https://www.linkedin.com/in/tonyaeberhart/ (LinkedIn) https://youtu.be/MUfv8BoHJKo (Watch the Full Episode on YouTube )

Episode #88: Did you know that there is a difference between promoting your brand and building your brand? Most branding companies will put the cart before the horse. In this episode you will hear the biggest mistakes that entrepreneurs make when it comes to branding. Tonya Eberhart joins the show as the Founder of BrandFace. With her expertise, she met Michael Carr and quadrupled his Real Estate business. With the proven branding strategy, they decided to join forces and co-author BrandFace for Real Estate Professionals. If you are tired of not having real growth in your business, but more problems, this episode will blow your mind! Come join the fun and see how you can define, develop, and display your brand. You won't regret it!Bio:Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help entrepreneurs and business stars differentiate themselves.Michael Carr is America's Top Selling Real Estate Auctioneer and the Abundant Life Broker. During his 28 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer. Michael first met Tonya in 2013 when he became a client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year and continues to grow in recognition, revenue, and recruitment. On the heels of that success, they decided to co-author BrandFace® for Real Estate Professionals, which became a #1 international bestseller on Amazon. And today, he is a partner and the COO of BrandFace®.Their mantra is, “People don't do business with a logo. They do business with a person.”Contact Tonya & Michael:Website: discussyourbrand.com

In this episode of The Top Listing Agent with Chadi Bazzi, Founder of BrandFace Tonya Eberhart and America's Top Selling Real Estate Auctioneer Michael Carr, will talk about how to build a personal brand as real estate agent that STANDS OUT from then competition and attracts their ideal clients. Key Contents:  - Who is Tonya Eberhart? - Who is Michael Carr? - How to position yourself as a person of authority in real estate. - How to begin branding As a real estate agent. - The Freedom Formula 3 D's process of branding. -  How to identify your ideal client. - How to attract your ideal client. - Branding Elements. - How to stand apart from others with branding. - What is the difference between branding and marketing? - how branding can make you more money. - What makes BrandFace different and more. Quotes from this episode: “The world has changed, if we don't change with the world.. we will be left behind.” - Chadi Bazzi “People don't do business for the logo, they do business with the person. - Tonya Eberhart Check Out: https://www.discussyourbrand.com Subscribe for more real estate agent coaching videos: https://bit.ly/3h7Rpsz  ▶ ▶ ▶ WANT CHADI AS YOUR COACH ? Schedule 1:1 Coaching Strategy Session:: https://bit.ly/3wowZlG  ▶ REAL ESTATE LEAD GENERATION  Download Top Listing Agent Black book: https://bit.ly/35k8bzm  RedX: https://bit.ly/35j6YrX  ▶ FOLLOW CHADI Youtube: https://bit.ly/2RQLRtW  Instagram: https://bit.ly/3vtmoVq  Facebook: https://bit.ly/3iBpRON  Website: https://www.chadibazzi.com/  Podcast: https://apple.co/3zpqrF8  ▶ FOLLOW BRANDFACE Instagram: https://bit.ly/3okUyul Facebook: https://bit.ly/3AY44ab Podcast: https://bit.ly/3ikGvBa Website: https://brandfacestar.com/ ▶ ABOUT CHADI BAZZI Chadi is a Top Real Estate Coach and Trainer who has been on over 30,000 one on one coaching calls teaching real estate agents how to become top listing agents using his one of a kind unique 6 on one listings on demand coaching model. ▶ ABOUT TONYA EBERHART Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help business stars differentiate themselves. ▶ ABOUT MICHAEL CARR Michael Carr is America's Top Selling Real Estate Auctioneer and the Abundant Life Broker. During his 28 years of experience, he has been actively involved in over 78,000 real estate transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer. Michael first met Tonya in 2013 when he became a client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year, and continues to grow in recognition, revenue and recruitment. On the heels of that success, they decided to co-author BrandFace® for Real Estate Professionals, which became a #1 international bestseller on Amazon. And today, he is a partner and the COO of BrandFace®.

With Special Guests Tonya Eberhart & Michael Carr ABOUT BRANDFACE: BrandFace® is a book series, speaking series, and personal branding program for real estate professionals who want to STAND OUT from their competition and attract their ideal customers so they can become recognized and sought after real estate authorities. Tonya Eberhart & Michael Carr are the partners behind BrandFace. Their mantra is, "People don't do business with a logo. They do business with a person." Our mission is to help entrepreneurs, business leaders, and real estate professionals become the face of their business & a star in their industry. We help them discover (and get recognized for) their unique point of differentiation so they can upstage, out-market, and out-sell their competition. PARTNER INTRODUCTIONS: Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She’s also the author of four books on personal branding. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That’s when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help real estate agents differentiate themselves. Michael Carr is America’s Top Selling Real Estate Auctioneer and the Abundant Life Broker. During his 28 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer. Michael first met Tonya in 2013 when he became a client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year and continues to grow in recognition, revenue, and recruitment. On the heels of that success, they decided to co-author BrandFace® for Real Estate Professionals, which became the #1 international bestseller on Amazon. And today, he is a partner and the COO of BrandFace®. Their mantra is, “People don’t do business with a logo. They do business with a person.” www.BrandFaceRealEstate.com

770- Tonya is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help business stars differentiate themselves. Michael met Tonya in 2013 when he became a client of BrandFace. He was intrigued by her mantra, “People don't do business with a logo. They do business with a person.” Immediately, he put her exclusive personal branding concepts to work at his own brokerage, and as a result, his business quadrupled over the next year. On the heels of that success, they decided to co-author BrandFace® for Real Estate Professionals and BrandFace® for Entrepreneurs, both of which became #1 international bestsellers on Amazon. And today, he is a partner and the COO of BrandFace®. Today, Michael and Tonya bring personal branding solutions to business professionals across the globe, teaching them the same principles he has used to become a recognizable local brand. Michael is known today as the Abundant Life Broker, and teaches business owners, entrepreneurs and real estate professionals how to brand and market themselves in order to achieve an abundant life. Books: * BrandFace® (the original book for Business Owners & Leaders) * BrandFace® for Real Estate Professionals (with co-author Michael Carr, America's Top Selling Real Estate Auctioneer) * BrandFace® for Home Improvement Professionals (with co-author Ron Greenbaum, The Basement Doctor) * BrandFace® for Entrepreneurs (again with co-author & real estate entrepreneur, Michael Carr) Learn more: Real Estate Professionals: BrandFaceRealEstate.com Business Owners, Leaders & Entrepreneurs: BrandFaceStar.com ________ Want your customers to talk about you to their friends and family? That's what we do! We get your customers to talk about you so that you get more referrals with video testimonials. Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! --- Support this podcast: https://anchor.fm/businessbrospod/support

Tonya is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help those in real estate differentiate themselves. Listen now!

Welcome to the Kickstart Commerce podcast where we share search marketing and domain investing strategies to help grow your business. In today's episode, our guest is Brooke Hernandez a.k.a. The Broker Brooke — a Domain Consultant and Branding Agent with Saw.com. Today Brooke and I: Connect the dots from commercial real estate to hawking airplane headsets and headphones, and finally, onto brokering domains at DomainAdvisors.com, Uniregistry.com, and  Saw.com. Brooke shares about how she educated herself and refines the valuation of domains for buyers and sellers. We also chat about what domain brokers do in between domain sales and during a sales drought. Last but not least, Brooke also recaps a few domain sales she’s brokered, including Vacation.Rentals, as well as guidelines for branding .com and non .com domains. In closing, don’t forget to subscribe as you enjoy this week's episode via iTunes, GooglePlay, Stitcher, or however you desire to listen.

Tonya Eberhart is a speaker, author, and Branding Agent to Business Stars. She grew up in Dawsonville, a small North Georgia town best known for making moonshine and fueling the racing industry. Our free gift to your audience is a collection of Personal Branding training videos from our new *Brand Builder for Business Stars* course. These videos are designed to give business owners & entrepreneurs a basic understanding of why personal branding is so important in today's highly competitive world, and the impact it can have on their business. Registration page for Free Videos: www.BrandBuilderTraining.com ( http://www.brandfacetraining.com ) http://brandfacestar.com/