Podcasts about optimize your website

Spring Cleaning for Business: Boost Your Success This Season Spring cleaning isn't just for your home—it's also a powerful tool for revamping your business and setting it up for success. Learn more about how Spring cleaning for business is the perfect way to tidy up the back end of your business operations to help attract your soulmate clients. Here are some tangible things you can do to spring-clean your business. Refresh Your Email List Your email list is a crucial element of your business's online presence, and you want to ensure you are successfully driving traffic to your email list. Ensure your lead magnet is right on your homepage and it is clear how people can sign up. Spring Cleaning Your Email List Start by identifying and removing stagnant contacts who haven't engaged with your emails. Your email list should be filled with people who want to be there. Set up a clean-up campaign and reach out to subscribers who haven't engaged with your content to see if they want to still be on your list. Keeping your email list clean allows for better engagement and helps your emails get delivered without looking like spam. Check Your Email Stats Monitor metrics like open and click-through rates. These statistics will show you what content resonates with your audience and help you create more content that converts. Analyze your headlines to see which are the most appealing to your audience. Remember the five T's: Tease, target, teach, test, track. Optimize Your Website's Backend A healthy website can be found by search engines and then delivers the messages it promises viewers. Check your Backlinks To keep your website healthy, you need to check both internal and external backlinks. All your internal pages should have a link to and from them. Your external backlinks should not take viewers away from your website, so you want to have these links all open in a new tab or window. As other articles and platforms could be changing their links over time, when you are spring cleaning for the business, you want to check all these links to ensure none are broken. Broken links can harm your site's reputation, so use online tools to simplify this check.   Download the free eBook 5 Crucial Strategies to Start and Grow Your Business for Sustainable Success Without Social Media   Access full show notes and all links

In this episode of the Entrepreneur Podcast, host Don Williams sits down with Sahil Patel, CEO of Spiralyze, to explore the intersection of A/B Testing, Website Optimization, and the Entrepreneurial Journey. Sahil reveals how his company analyzes A/B Testing for Landing Pages across 34,000 websites, using Data-Driven A/B Testing to fuel SaaS Business Growth and help companies improve Website Performance Analytics.But success isn't just about Conversion Rate Optimization—it's also about navigating the ups and downs of entrepreneurship. Sahil shares his personal journey, from working in Healthcare Software Success to founding, scaling, and exiting his own startup. He discusses leadership, risk-taking, and how making data-driven decisions can turn setbacks into growth opportunities.Topics Covered:1) Optimizing A/B Testing Strategies for Business Growth2) How A/B Testing Drives Conversions on Landing Pages3) Real-Life Entrepreneurial Lessons from Sahil Patel4) Building a Successful Business Through Data-Driven Decisions5) Navigating the Ups and Downs of Entrepreneurship with A/B Testing6) The role of resilience and adaptability in SaaS Business Growth7) How to scale a startup from concept to acquisitionWhether you're a startup founder, marketer, or business leader, this episode is packed with valuable insights on leveraging data, refining strategies, and scaling your business with confidence!Listen now and gain insights from a proven entrepreneur who turned passion into success!

In this episode of Thriving Practice, host Tracy dives into the world of digital marketing for healthcare and wellness practices with web design expert Samantha Mabe, founder of Lemon and the Sea. Samantha shares her wealth of knowledge on creating effective, patient-attracting websites specifically tailored for health practitioners. From the crucial elements of a professional medical website to the nuances of healthcare SEO, this episode is packed with actionable insights.  Discover why your website is more than just an online brochure - it's your practice's digital front door and often the first point of contact for potential patients. Learn how to optimize your site for both search engines and user experience, ensuring it not only attracts visitors but converts them into patients. Whether you're building your first website or looking to revamp your existing online presence, Samantha's expert advice will help you create a digital strategy that aligns with your practice goals and resonates with your target audience. This episode is a must-listen for any healthcare or wellness provider looking to thrive in the digital age. Key Topics Covered: - The importance of a professional website for healthcare and wellness practices - Website accessibility and its legal implications - SEO strategies for healthcare providers - Mobile optimization for medical websites - Balancing aesthetics with functionality in web design Key Takeaways: Your website is your digital front office - it needs to make a great first impression. Start any website refresh by clearly defining your main goal (e.g., booking appointments, growing email list). Ensure your website is accessible to all potential clients. Check how your website looks on different devices, especially mobile. SEO is crucial for helping the right clients find you online. Memorable Quotes: "Do not put your practice name as the headline on your website because very few people are actually searching for the name of your practice." - Samantha Mabe "We want to make sure that the user journey... makes sense for people and that they're following to the end point you want them to get to." - Samantha Mabe Resources Mentioned: - Page Speed Insights (Google's free tool for website analysis) Thank you for listening to Thriving Practice. If you enjoyed this episode, please rate, review, and subscribe on your favorite podcast platform. Samantha's Bio: Samantha Mabe is a creative director and website designer specializing in custom Squarespace and Kajabi websites for healthcare professionals and wellness entrepreneurs. Through her signature One-Week Website Design process, she helps practitioners like naturopathic doctors, chiropractors, and therapists transform their online presence into powerful marketing tools. A Pittsburgh native with a background in design and architecture, Samantha now calls Richmond, Virginia home, where she balances her creative work with family time alongside her husband and child. Find Samantha: Website LinkedIn Instagram Facebook TikTok Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy's LinkedIn Business LinkedIn Page Thriving Practice

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show  Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show  Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

Send us a text! (Your number stays private)Over the past few weeks, we've discussed ways to tweak your website to benefit your business. Today, I'm diving into actionable strategies to help you optimize your website shop for increased sales and customer satisfaction. Owning your own website store is a game-changer! It offers lower fees, full control, and the potential for higher profits. However, success depends on how well you optimize your website shop, from building trust to creating a seamless shopping experience. If you don't know where to start, I'm here to help!I'm covering five key ways to optimize your website shop for better sales,  from establishing trust with customers, organizing products, keeping buyers happy, and more. If you're ready to make the most of your website shop, take the time to review things like your checkout process and ask for feedback from others. These steps will not only help you increase sales but also create a better experience for your buyers.01:16 - How to build trust with buyers and let them know your website is secure04:25 - Optimize your website shop by streamlining your purchase process07:26 - Organize your products so customers can find what they're looking for09:50 - What to consider when presenting your products in your website shop11:27 - How to keep people happy with their purchases (and keep them coming back!)Links & Resources:The Savvy Seller CollectiveEpisode 126, Make Your Courses & Memberships Unmissable on Your WebsiteEpisode 125, Give Your Podcast the Home it Deserves on Your WebsiteEpisode 124, Your Website is Never ‘Done' - But That's a Good Thing!Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode127 Check out my Everything Page at https://kristendoyle.co/everything

Today I'm talking with Aurelie Martin, web designer and the founder of Imagi Web Design studios. Aurelie's specialty is helping health and wellness professionals attract patients by optimizing or building their web presence, with an emphasis on creating both beautiful and high converting websites. In this episode, we talk about: Making calls-to-action a priority on your website and what types of calls-to-action to useContent ideas to boost your SEO and improve engagement on your websiteWhy an organized website that tells people what do is key for building trustA reminder to look at your website on mobile and desktop regularly to make sure everything is functioning as expectedTips for making your website load fasterAnd moreSHOW NOTES:Aurelie's website: imagiwebdesign.comConnect on Instagram: @imagiweb.designConnect on Facebook: @imagiwebmarketingImagi Web Template Shop for Wellness ProfessionalsImagi Web Content Planner to Create High-Converting Website PagesMissed the Acupuncture Business Planathon? You can catch the replay here for a limited time.

Discover the key strategies for transforming your website into a powerful conversion tool with insights from seasoned marketing expert, Jason. His extensive experience highlights the crucial role of maintaining an updated, engaging website as the central hub for your business, rather than depending solely on social media platforms. Jason shares practical advice on tailoring your website's content to captivate your ideal client, emphasizing the need to feature current, relevant projects. He provides actionable tips on arranging your site's layout to not only capture but also sustain visitor interest, ensuring that your online presence effectively represents your brand.Learn the essential elements your website should highlight above the fold to maximize impact, including clickable contact numbers, compelling calls to action, and authoritative logos that establish trust and credibility. Jason's expertise sheds light on showcasing testimonials and media features to reinforce your business's reliability. Whether you specialize in remodeling or interior design, his guidance will equip you with the knowledge to present your business in the best possible light, making your services more appealing and accessible to your target audience. Tune in to elevate your website's effectiveness and enhance your brand's digital footprint.If you would like to get the links and show notes for this episode, click on the link below:​https://www.designerdiscussions.com/episodes/episode-129-How-to-Optimize-Your-Website-for-ConversionsThe links and past episodes mentioned in the episode​ are:https://www.designerdiscussions.com/episodes/episode-128-How-to-develop-a-digital-brand-for-your-businesshttps://developers.google.com/speedhttps://gtmetrix.com/https://www.designerdiscussionsmarketing.studio/pages/academyTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Looking to advertise your daycare or preschool online? In this video, we break down the top digital marketing strategies for childcare providers in 2025, from website optimization and social media marketing to creating Facebook ads and more! Key Points: 1. Optimize Your Website for Local SEO – Attract parents searching for daycares in your area. 2. Facebook and Instagram Ads – How to create highly targeted ads to reach local families. 3. Google Business Profile – Why optimizing your Google Business Profile is crucial for local visibility. 4. Email Marketing – Using email to nurture leads and convert inquiries into enrollments. 5. Video Marketing – How to use video content to showcase your daycare and build trust with parents.

When you feel overwhelmed by the never-ending to-dos in marketing, it's easy to miss what matters most. Let's cut through the noise and focus on simple, actionable steps to grow your small business.In this episode, we break down the key steps you need to take to create effective marketing for your small business. We talk about why it's crucial to focus on clear, customer-focused messaging first, how a strategic website can make all the difference, and the importance of SEO. Tune in to this episode for practical tips that'll help your marketing efforts finally pay off. And if you like what you hear, share it with someone you know who could use some marketing clarity!Specifically, this episode highlights the following themes:Importance of customer-focused messaging and how to create itEssential elements of a lead-generating websiteThe role of SEO in driving traffic to your websiteOther Mentioned Links & ResourcesEpisode 106: How to Optimize Your Website for Search Engines https://treefrogmarketing.com/how-optimize-your-website-search-enginesEpisode 114: How to Build a Sales Funnel as a Small Businesshttps://treefrogmarketing.com/how-build-sales-funnel-small-businessEpisode 119: A Simple Social Media Strategy for Small Businesseshttps://treefrogmarketing.com/simple-social-media-strategy-small-businessesLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comLearn how to write your Marketing Guiding Statements:https://treefrogmarketing.com/how-write-marketing-guiding-statementsGet a Free PDF Guide: 8 Things Every Small Business's Website MUST Include to Convert Visitors into Paying Customers:|https://treefrogmarketing.com/8-things-every-small-business-website-should-includeReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

When you're ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place. I'm Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren't just nice-to-haves; they're must-dos for any successful marketing strategy.I can't wait to show you why these steps are so important and how to put them into action. Tune in now!Specifically, this episode highlights the following themes:The importance of clear, customer-focused messaging.How to build a strategic, lead-generating website.Tips for optimizing your site for search engines.Other Mentioned Links & ResourcesEpisode 106: How to Optimize Your Website for Search Engineshttps://treefrogmarketing.com/how-optimize-your-website-search-engines/Get access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsGet a Free PDF Guide: 8 Things Every Small Business's Website MUST Include to Convert Visitors into Paying Customers:https://treefrogmarketing.com/8-things-every-small-business-website-should-includeLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

In this episode of the podcast, I chat with Kate and Nick Story, experts in marketing strategies for photographers and dynamic duo behind BookMoreBrides.com . Together, they talk about the significance of balancing slow and fast marketing methods, developing a clear brand, and leveraging social media to build a sustainable business. Kate stresses the importance of understanding client desires and crafting your services around them, while Nick highlights the value of authenticity in interactions. The Big Ideas:Balance Marketing Methods: Use both slow (SEO, blogs) and fast (ads, social media) strategies to draw in clients and sustain growth.Clear Branding: Define your style and branding to attract your ideal clients and stand out in the market.Client-Centered Service: Focus on what potential clients want and need, rather than just selling a service.Strategic Social Media: Be consistent, clear, and tell compelling stories to connect with your audience.Photography Action Plan:Refine Your Brand: Identify your unique style and strengths as a photographer. Craft a clear and compelling brand message that speaks to your ideal clients.Optimize Your Website for SEO: Research and use relevant keywords in your content to improve search engine rankings. Regularly update your blog with useful, client-focused content.Engage in Social Media Marketing: Create and follow a content calendar with consistent posts. Share client stories, behind-the-scenes, and your professional journey to engage followers.Conduct Market Research: Interview past and potential clients to understand their needs and preferences. Use their feedback to tailor your services and marketing messages.Network and Collaborate: Reach out to wedding planners and venues for styled shoot collaborations. Partner with other professionals in the industry to expand your reach and portfolio.Resources:Learn more about marketing your wedding photography buisness - https://www.bookmorebrides.com/Download your free copy of46 Creative Photo Ideas to Get You Out of a Rutat https://creativeimageideas.com/ Transform your Love for Photography into Profit for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/Connect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

In this episode of the Mom Owned and Operated podcast, Rita Suzanne and Kelsey Romine discuss raising a family, running a business and remembering yourself.Kelsey is a teacher turned mompreneur, specializing in WordPress websites for busy coaches and service providers. She focuses on strategy first before implementing a design to ensure that the website is working for you and can be one of the best marketing tools for your business. If you're tired of spending all of your time trying to market your business, sending traffic to your site and not booking clients or reaching your sales goals, it might be time to take a look at your website strategy. Kelsey loves sharing aspects of website strategy that you can start implementing today!You can connect with Kelsey on her website, on Instagram, Facebook and LinkedIn.Send a text message! Email, if you want a reply though. ;) Support the Show.P.S. You can find more interviews at momownedandoperated.com and learn about working with Rita at ritasuzanne.com/apply/

Noelle shares candid and off-the-cuff insights on innovative techniques she's implementing at ScribbleTime to attract and retain top-notch staff. From enhancing your website's SEO to posting strategic blogs, leveraging community Facebook groups, and orchestrating high school roadshows, she'll walk you through a variety of strategies aimed at building a strong recruitment pipeline. So, if you're feeling the pressure of finding quality teachers, grab a pen and paper, and get ready for some game-changing tips and tricks. Let's tackle the hiring maze together and ensure your center thrives!Let's connect:www.thedirectorsclub.netCommunity:Join my FREE Facebook group and connect with other directors and me as we navigate leading a child care center together!  FB Group Child Care Center Owners and DirectorsPODCASTWe have a podcast for your Teacher's!  We take real life skills our teachers need and create podcasts to help them.  Use these to mentor your team, as part of your professional development, AND at your staff meetings! The Early Education Teachers Lounge LISTEN HERESocials:Facebook page, The Director's ClubInstagram, The Director's ClubWORKING WITH NOELLE AND THE DIRECTOR'S CLUB:The ClubDiscover more about The Director's Club, a mastermind group designed for child care center directors who seek support and expert guidance to maintain high-quality early education centers.   LEARN MORE ABOUT THE CLUB HEREThe Teacher's LoungeDo you want to enhance your teachers' confidence in the classroom through a mentoring program tailored to their needs? Look no further than The Teacher's Lounge, a dedicated mentoring department that you've always wanted for your child care center. Don't hesitate, visit us now to learn more HERE   

​In this episode of Chew on CRO, Ron, Ash, and Ned delve into various aspects of Conversion Rate Optimization. It emphasizes the importance of mobile navigation, specifically the hamburger menu, how implementing visual carousel navigation can streamline the user experience and improve conversion rates, and how prioritizing bestsellers and popular items, along with utilizing scarcity tactics and value propositions, can significantly boost conversion rates. They also discuss how educating users on product benefits, such as lifetime warranties, can enhance trust and user experience. Overall, they focus on how improving navigation, showcasing popular items, and emphasizing product benefits are key strategies to optimize conversion rates effectively.

In this compelling episode of She Who Paints, we dive deep into the world of web design with a twist – from the view of an artist. Join us as we sit down with Chantel Bettencourt, a seasoned expert in the field who has mastered the art of bridging the gap between client expectations and artistic expression. Many artists struggle with understanding their clients' needs, often prioritizing their creative vision over practical considerations. However, Chantel loves helping ambitious female entrepreneurs relieve the stress of creating a converting and credible website that caters direct to the collector. Listen to hear tips on how to price your art, collector/ client view point when purchasing, and simple tips to update your website in a huge way. Contact Chantel Here:https://houseofbettencourt.myflodesk.com/canvastoclicks Custom Web Design Packages: Custom Web Design Packages: https://houseofbettencourt.ca/web-design-packages Instagram: https://www.instagram.com/houseofbettencourt/

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

In this episode of Mompreneur Mastery, Sydney interviews Kelsey Romine, a WordPress website designer and busy mom of three. Kelsey shares essential insights about optimizing user experiences on websites to drive desired actions, emphasizing the importance of a clear user journey and a mobile-optimized design. She offers valuable tips on making website content visually appealing and easier to read, catering specifically to the needs of busy moms. From simplifying text and adding white space to strategic positioning of call-to-action buttons, Kelsey provides actionable advice that can have an immediate impact on any business website, regardless of the platform used.Key takeaways from this episode include:- Understanding the concept of user journey and ensuring that website content guides visitors towards desired actions.- Implementing mobile optimization and visually appealing design elements, such as breaking up content with images and using bullet points, to enhance user experience.- Emphasizing the importance of making website content skimmable and easy to consume, especially for busy moms.Overall, this episode provides practical and actionable strategies for business owners, particularly moms, to transform their websites into effective tools for engaging and converting visitors into leads or customers.Connect With Kelsey:Web Design Mistakes ChecklistFollow Kelsey on InstagramFollow Kelsey on FacebookCheck out Kelsey's websiteIncrease your engagement 50% in 4 weeks with 1 Month of Conversation Starters Save time on your Instagram content this summer (while still getting engagement and leads) with a What The Heck to Post Content MapMusic courtesy of Pixabay

In today's no-bullshit episode of Ann's No-Bullshit Marketing Podcast, we're diving headfirst into the goldmine of SEO for home service companies. Ann Brennan, your no-nonsense host, doesn't just skim the surface; she digs deep into how countless home service businesses are blatantly leaving money on the table by ignoring the basics of website optimization. This episode is a wake-up call to all home service companies out there: optimizing your website isn't just a fancy digital tactic; it's your ticket to grabbing that low hanging fruit in the SEO world. From making damn sure your website visitors immediately understand what you do, to leveraging your BNI and chamber memberships for high authority backlinks, Ann covers it all. If you're tired of generic SEO advice and ready for real, actionable strategies specific to home service marketing, this episode is your holy grail. Use Long-Tail Keywords  Understanding Customer Search Habits: Dive deep into the specific phrases and questions your potential customers are typing into search engines. Long-tail keywords often capture the exact intent of the user, making them more valuable for targeted traffic. Content That Matches User Intent: Create content that directly addresses these long-tail queries. Whether it's blog posts, FAQs, or service pages, ensure your content is rich with these specific phrases that potential customers are searching for. Competitive Edge: Long-tail keywords are generally less competitive but highly specific. By targeting them, you're likely to rank higher in search results for users who are closer to making a decision or purchase. 2. Get High Authority Backlinks: Leveraging Relationships: Utilize your business connections, such as suppliers, industry partners, and local business associations, to secure backlinks from their websites. Quality Content: Produce high-quality, informative content that others in your industry will want to link to. This could include original research, comprehensive guides, or insightful commentary on industry trends. Guest Blogging and Collaboration: Reach out for guest blogging opportunities on reputable industry sites or collaborate with influencers and thought leaders. These partnerships can result in valuable backlinks to your site. 3. Optimize Your Google Business Profile: Complete and Accurate Information: Ensure every detail in your Google Business Profile is complete and up-to-date. This includes your business name, address, phone number, hours of operation, and services offered. Encourage and Respond to Reviews: Actively encourage satisfied customers to leave reviews and make it a point to respond to them. This not only shows prospective customers that you value feedback but also signals to Google the legitimacy and activity of your business. Utilize All Features: Make the most of all the features Google offers, like posts for special offers or updates, adding photos of your work or team, and answering FAQs directly on your profile. By focusing on these strategies – utilizing long-tail keywords for targeted content, securing high authority backlinks for credibility, and optimizing your Google Business Profile for local visibility – home service companies can significantly enhance their online presence and SEO effectiveness. Ann Brennan: Ann Brennan is not your average marketing guru. As the host of Ann's No-Bullshit Marketing Podcast and the brains behind ASMM Digital Marketing, Ann is a powerhouse of marketing expertise with a no-holds-barred approach. She's here to deliver the hard truths about home service marketing, cutting through the shit to bring you straightforward strategies that actually work. With years of experience under her belt and a relentless passion for helping home service companies thrive, Ann is the voice of reason (and sometimes of tough love) in the often-confusing world of SEO and digital marketing. If you're ready for advice that packs a punch and delivers results, Ann's your go-to marketing maestro.

This week, Erica and Cassie chat with SEO and Content Strategist Lauren Gaggioli. In this episode, Lauren shares how to conduct effective keyword research to determine queries that your brand can rank for and provides her best tips to help you create clear website content that actually converts. If you've been looking to crack the code on discoverability for your brand, this episode is for you - and be ready to take notes! Here's a peek at what we cover in this episode: [00:03:56] - Lauren gives us a look at her background in theater and teaching, from tutoring full time to launching asynchronous courses online that sparked her interest in and mastery of SEO (search engine optimization). She also shares a tidbit of her insight around who should build out courses online and what those courses should include. [00:12:00] - Lauren explains how to build a solid website foundation to boost organic search traffic and increase discoverability, and recommends tools and plugins that will identify and fix issues on the backend of your site. She also guides us through the steps to provide a clear path to purchase for products on your website. [00:24:31] - Lauren walks us through conducting effective keyword research using Ahrefs and explains how to implement that research on your website. She also reveals why interlinking on your site with anchor text is extremely important. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Lauren's episode: Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio "Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc Paid Search + Paid Social 101: Test and Learn | Andrew Harder of Cisco ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠⁠⁠⁠⁠⁠⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Lauren Gaggioli's website to learn more about her DIY Audit, mastermind, and upcoming courses. Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

We understand that as a small business owner, you're juggling a million things at once. But, one crucial aspect you can't afford to overlook is building a sales funnel. It's the key to transforming curious visitors into paying customers.In this episode, we'll shed light on the importance of sales funnels, break down the five crucial elements that every successful funnel needs, and introduce you to the tools required to construct a sales funnel that operates autonomously and consistently generates new leads.By following the Flywheel Marketing Method and constructing a well-defined sales funnel with these five key elements, you can streamline your marketing efforts and lead potential customers towards making informed purchasing decisions. Don't miss out on this essential component of small business success. Tune in to learn how to boost your business with a powerful sales funnel.Specifically, this episode highlights the following themes:The five elements of a successful sales funnelTips for creating an attention-grabbing landing page or opt-in pageCrafting an effective automated email follow-up campaignOther Mentioned Links & ResourcesEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodEpisode 104: How to Build a Lead-Generating Websitehttps://www.treefrogmarketing.com/how-build-lead-generating-websiteEpisode 105: How to Make Education a Revenue Stream in Your Small Business with Laylee Emadihttps://www.treefrogmarketing.com/how-make-education-revenue-stream-small-business-laylee-emadi/Episode 106: How to Optimize Your Website for Search Engineshttps://www.treefrogmarketing.com/how-optimize-your-website-search-enginesEpisode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pageshttps://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pagesEpisode 110: A Proven Content Marketing Strategy for Small Businesseshttps://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businessesDesign, build, and optimize your email marketing:https://mailchimp.comLearn more about Treefrog services:https://www.treefrogmarketing.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsUse this coupon code to try Showit for FREE:https://www.treefrogmarketing.com/showit-coupon-codeLearn how to choose & use keywords to improve your Google rankings:https://www.treefrogmarketing.com/keywords

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into transforming your website into a traffic and sales powerhouse. Here's what to expect from this episode: Learn how to harness your website's power to attract and convert visitors into leads, sales, and loyal customers. Discover the impact of easy navigation, quick loading speeds, and clear URLs on boosting engagement and SEO rankings. Implement multiple compelling calls-to-action throughout your content and website to guide visitors toward your offers. Understand the importance of consistently driving traffic to your website through content promotion, social media, and strategic platforms. Make purchasing effortless by creating prominent sales pages and placing your products, services, and courses front and center. Take your website from being a passive online presence to a dynamic tool that fuels growth and revenue. Visit my website for valuable resources and insights to boost your online presence. Join my courses to master the art of driving evergreen traffic and optimizing your website for ultimate success. JOIN THE BLOG TRAFFIC MACHINE JOIN PASSIVE PROFIT WITH PINTEREST CONNECT WITH ME ON INSTAGRAM

Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't.   Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal.    As an eCommerce website owner, there are some optimizations you can do to create a better site search experience for your customers and today we're walking through it step-by-step.   Important Links eCommerce Site Search Statistics https://www.algolia.com/blog/ecommerce/e-commerce-search-and-kpis-statistics/   Shopify's Native Site Search Functionality https://help.shopify.com/en/manual/online-store/storefront-search Show Notes & Transcript http://ecommercebadassery.com/239   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

Ever wondered how some websites always manage to top the Google search results? Want to know the secrets to make your website one of them?If you tuned in to Episode 103, you're already in on the flywheel marketing scoop. Now, we're pivoting and diving deep into the world of SEO - answering those burning questions about website optimization.In this episode, we discuss the importance of keyword research, why Google Analytics is a game-changer for website owners, and the often-overlooked power of consistent online directory listings.Also, we highlight the six essential steps we always take when launching a new site for our clients, ensuring they see impressive SEO results from day one.Join me in this episode as we unwrap the secrets of optimizing your website for search engines. Your digital journey is about to get a whole lot more exciting!Specifically, this episode highlights the following themes:The power and potential of Google Analytics in website performance tracking.Why consistent online directory listings are a cornerstone of strong SEO.The 6 must-do steps when launching a new website for maximum SEO success.Other Mentioned Links & ResourcesEpisode 009: How to Identify & Use Strategic Keywords to Improve Your SEO:https://www.treefrogmarketing.com/most-frequently-asked-questions-small-business-marketingEpisode 043: Why You Should Be Updating & Posting to Your Google Business Profile:https://www.treefrogmarketing.com/why-you-should-be-updating-posting-your-google-buisness-profileDownload this guide - The Five Most Effective Ways to Improve Your SEO as a Photographer:https://www.treefrogmarketing.com/ways-improve-seo-photographer/#nextsectionShowit - Set Up Google Analytics on Your Site: https://learn.showit.com/en/articles/446201-set-up-google-analytics-on-your-siteShowit - How to Verify Your Site With Google:https://learn.showit.com/en/articles/2160882-verify-your-site-with-googleShowit - Find Your Showit Sitemap:https://learn.showit.com/en/articles/488906-optimize-with-a-sitemapGet Access to This Free Mini-Course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsTry Our Favorite Web Builder for FREE!https://www.treefrogmarketing.com/showit-coupon-codeEnjoy 35% Off One Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-codeLearn More About Treefrog Services:https://www.treefrogmarketing.comJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketing

Is your website optimized to its potential? There's SO much that goes into making a successful website. Regardless of what you're trying to sell, a strong website is a foundation to your brand. As we dive into launching our new website, I thought it would be a good time to chat about optimization. In this episode of the Manuka Sunday Podcast, I'll share five strategies you can start with to optimize your website and start building your sales, including: Streamline website navigation to provide a user-friendly experience. Optimize product pages with compelling descriptions, images, and customer reviews. Enhance website loading speed for better user experience and search engine rankings. Use persuasive calls-to-action strategically to drive conversions. Optimize the website for mobile devices to cater to the growing mobile audience. Hope you enjoyed!

Do you want to learn how AI can optimize your website and improve conversions? On this episode, I have a wonderful conversation with Arthur Root.  Arthur is the founder and CEO of Nostra AI, an Artificial Intelligence marketing company that is utilized by a wide range of companies, from publicly traded companies to small businesses.  Nostra has developed an easy-to-use content optimization system that uses AI to efficiently optimize web pages. Arthur is knowledgeable about AI, marketing, raising VC financing, and entrepreneurship.  “AI can do what's impossible for humans.” – Arthur Root Today on the Tech Leader Talk podcast: - The current best practices for web site design - How AI is impacting web site design today - What does your website need before you consider using AI - Managing your website based on consumer sentiment   Resources Mentioned: Book:  Code Breakers by Walter Isaacson - https://www.amazon.com/Code-Breaker-Jennifer-Doudna-Editing/dp/1982115866 Connect with Arthur Root: LinkedIn:  https://www.linkedin.com/in/arthur-root/ Website:  https://www.nostra.ai/ Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Today's digital world demands an impactful online presence. In the era where a website is your business card and more, do you know how to leverage it for your small nonprofit organization? In this episode of the Small Nonprofit Podcast, David Pisarek, founder and CEO of Wow Digital, dive into the critical aspects of websites and digital marketing. Discover how your organization can improve its online presence, foster engagement, and attract more donations.Key Highlights: The role and importance of a website in the digital era.Strategies to drive visitors to your website and increase visibility.The importance of content and how to create a year-long content calendar.Understanding your audience's search behavior to better tailor your content.How to make your website more accessible to audienceFive essential elements to make your website effectiveConnect with David: Website: https://wowdigital.com/Free website audit:  https://wowdigital.com/auditNonprofit Websites Done-For-You: https://mightynpo.com/Our friends and sponsors at Keela asked me to put together a guide of fundraising tips I wished every small nonprofit knew. Go ahead and download the guide here: https://www.keela.co/consultant/the-good-partnership (and don't forget that Keela offers our listeners 40% off their first year's subscription).

This episode offers expert insights and actionable tips to help you effectively market and grow your pest control company. In today's episode, Allan and Eric welcome back Mat Rogers for the 5th time on the podcast. Mat is the COO of Lizard SEM. Mat talks about Local Service Ads, which are Google's paid advertising platform that helps local businesses to connect with potential customers in their area. The variables that determine an LSA's ranking include the business's proximity to the searcher's location, the business's ratings, and the responsiveness of the business to customer inquiries.Mat can be reached at  https://lizardmarketing.co/  or on Instagram https://www.instagram.com/lizard.marketing/ Mat has recorded 4 episodes with us, if you haven't listened to them yet, I encourage you to check it out his previous episodes:Episode 33 “The Facts and Fallacies of Scaling a Pest Control Company with Digital Marketing” dropped on May 26th, 2022 Episode 39 “Why Marketing is Worth the Investment for Your Pest Control Company” dropped on July 7th, 2022Episode 57 “How to Optimize Your Website for SEO” dropped November 10th, 2022Episode 65: “Tips to Help Convert Your Leads Into Revenue with Expert Mat Rogers” dropped January 12th, 2023

Are you ready to skyrocket your e-commerce business to unprecedented heights? Join me as I reveal the top five proven strategies that will revolutionize your success in today's competitive market. Unleash the Power of Content Marketing: Learn how to create a content machine that grabs attention and drives massive engagement. Optimize Your Website for Maximum Conversions: Discover the secrets behind creating a high-converting website that leaves your competitors in the dust. Leverage Amazon's Dominance for Explosive Growth: Tap into the immense power of Amazon and watch your sales soar. Craft an Exceptional Customer Service Team: Discover how to protect your brand's reputation and turn satisfied customers into loyal brand advocates. Unlock the Key to Long-Term Success: Learn how to nurture and grow your email list, unlocking a treasure trove of opportunities for sustained growth. Don't let your competition leave you in the dust. These invaluable strategies will equip you with the tools and knowledge to dominate the digital landscape. Take action now and pave the way for your e-commerce empire's everlasting success! Click here to watch now and embark on your journey to e-commerce greatness! - If you're in need of a team, one that will go above and beyond for you and your brand, then please visit talktoaninja.com to get more information on how we can help you today. You can follow Manuel on: Instagram: https://www.instagram.com/mrmanuelsuarez/ Facebook: www.facebook.com/theninjamarketer/ Linkedin: https://www.linkedin.com/in/mrmanuelsuarez/ Youtube: https://bit.ly/3GVPXVm Messenger Channel: www.m.me/theninjamarketer/ Contact AGM: site: talktoaninja.com email: contact@agmagency.com phone: 1.888.280.3339

When it comes to financial operations you expect security and simplicity. Fritz Lauer, Head Of Marketing joins us to dive into Denim. Denim is a financial enablement platform for the logistics industry. Their freight payment system offers an ecosystem of intelligent financial products, operations tools, and time-saving automation. Fritz dives into their key growth channels. They've been growing primarily through outbound sales. Since adding marketing and rebranding, they have been able to accelerate learning and education in the marketplace, building a stronger brand and generating demand. Their website serves as an education portal with a lot of great content that helps prospects understand how to enter the marketplace and use technology in their business. Driving conversions on the website include making the value proposition clear, having a straightforward user interface and user experience, and understanding the buying journey of the customer. The website is aimed at capturing the same demand as the ads and thought leadership programs, with messaging that quickly identifies the customer's problem and provides a solution.

Learn how you can improve your Medical Spa / Aesthetic website conversion rate - get more bookings, inquires, calls, and messages by improving aspects of your website. - How to use Call To Action on your website - How to set up the Navigation on your website - Make it easy for people to book appointments - How to make the most of each of your marketing channels - Improve your website speed. This is a part 2 episode - go back and listen to episode 1.Follow us on Instagram: Instagram.com/theaestheticjunkie

Your ideal clients are searching for your business, but are you connecting with them? In this episode, Brittany Herzberg joins us to share how you can optimize your marketing by using case studies to tell a story and connect with your potential clients! The Holistic Marketing Simplified Podcast is brought to you by Holistic Marketing Hub, our hybrid program that supports you with personalized coaching, caption templates, and virtual classrooms. In this program, we teach health and wellness professionals how to fish, but also bait their hook! Head to holisticmarketinghub.com to learn more and use code PODCAST for $100 off! Review full show notes and resources at https://mollycahill.com/podcast/

Crystal & B shared their favorite 2022 episodes!Remember to: Leave a text or voice note.1. Ep 17: Optimize Your Website for Search Engines [Listen to a Live SEO Audit] (B's favorite)B felt vulnerable but she's since learned the episode helped people understand SEO!2. Ep13: Is SEO dying? Should you switch to paid ads? With ads expert Ashleigh Chanél (Crystal's fave)Ashleigh Chanel talked about how ROI isn't always monetary—it's also return on effort (ROE).3. Ep 4: Instagram Search: How to Rank Higher in 2023 (B's #2)B walked through 7 elements of SEO within Instagram. (And now we're seeing other IG experts talk about this!)4. Ep 30: Solving Customer Problems With SEO & Content w/ Marketing Fixer Sunny Logsdon (Crystal's #2)Sunny helps marketing small businesses & women who need to or want to re-engage in the workplace, which really connected w/ Crystal.5. Ep 28: Launch With Confidence: SEO & Successful Product Launches w/ Brenna McGowan (B's third)We touched on pre-launch & SEO in a way that made connections. (Being intentional is a big value for B!)6. Ep 12: (aka the "SEO Dictionary" episode) You probs don't need an SEO expert if you cAfter Hours Entrepreneur: Your Guide to Profitable, 6-Figure YearsQuit your job. Make more money.Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showJoin the private podcast—SEO ShortsBe our (podcast) guest! Apply hereB's One-Stop SEO cheat sheetbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch!

Running a web design studio, conveying your brand's voice and messaging, and optimizing the user experience on your blog with Madison Wetherill from Grace + Vine Studios. ----- Welcome to episode 387 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace + Vine Studios about optimizing your website design as a food blogger. Optimizing Your Website Design as a Food Blogger When it comes down to it, website design is so much more than just your website layout and logo; a large component of it is how you convey your brand's messaging and voice throughout all the pages on your site. Madison Wetherill is the web designer behind Grace + Vine Studios, and she's here on the podcast today to share all her best tips for optimizing your website design as a food blogger! In this episode, you'll hear how she works with food bloggers, how she helps her clients develop and showcase their brand's voice, and her best tips for enhancing the user experience on your site. We hope you enjoy this episode! In this episode, you'll learn: How Madison became a web designer How she works with food bloggers at her web design studio Why brand voice is so important How to stand out in the crowd as a food blogger How to convey your brand's messaging on your blog's homepage and blog posts How to optimize the user experience on your site Why she decided to expand her team What topics she covers on her podcast Resources: Grace + Vine Studios The Vine Podcast The Clean Eating Couple Follow Madison on Instagram, Facebook, and Twitter Join the Food Blogger Pro Podcast Facebook Group -----This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

In today's episode, we are joined by Kim Fischer. Kim is the CEO/Founder of 13 Emeralds Marketing. They help businesses gain new leads in their sleep by optimizing their website and content for SEO. SEO is so much more than coding and keywords, so the team at 13 Emeralds Marketing works to help you build quality traffic, authority, and a resource bank for your audience.  Tune in as we dive into all things SEO including the difference between SEO and content marketing, how to get started with SEO, and so much more.    In this episode, we discuss: [3:08] How Kim got started working in SEO  [5:36] Kim's experience working in a male dominated industry  [7:43] How Kim helps her clients build a community through SEO  [9:11] The difference between SEO and content marketing  [10:36] Kim's opinion on if SEO or social media marketing should be prioritized first [12:00] What you need to have in place to get started with SEO [13:37] How to actually get started with SEO  [19:25] How to make data driven decisions with your SEO efforts  [21:12] How often Kim analyzes data for her clients and her suggestions on how often to to do it  [22:00] The best tools for analyzing your SEO  [26:37] How SEO and lead generation fit together  [31:53] One thing Kim wishes everyone knew more about when it comes to SEO    Resources mentioned: Google Analytics Guide  Connect with Kim:  Website Instagram LinkedIn Connect with Ninety Five Media: Website  Instagram Join us inside Master Your Marketing

Show Summary: If you don't know why your website isn't converting leads into clients– you're in for a treat in this episode. Jo Harris is a conversion copywriter & co-owner of her agency, honeyDIGITAL, and an expert at writing research driven sales copy for 6 & 7-figure businesses that want to increase conversion rates. In this episode, she walks us through the 5 ways to optimize your website headlines to convert more leads.   Dive into the episode to learn more about how Jo cracked the code to landing more clients that made her work-life balance easier.    Inside this episode, we'll cover:   5 Steps to Optimize Your Website Copy to Attract & Convert Leads Her secret sauce to creating lead generating content How to get rid of writer's block for good   JOIN MY FB COMMUNITY: https://blairebrown.com/group FOLLOW ME ON INSTAGRAM: https://www.instagram.com/BusinessbyBlaireBrown Episode Webpage & Show Notes

In today's episode, Allan and Eric welcome Mat Rogers with Lizard SEM. When it comes to marketing, there are specific terms every pest control owner should know. Allan, Eric and Mat discuss two commonly used marketing terms, Search Engine Optimization and Search Engine Management and what they mean to pest control companies. In addition, it is important to make investments to your website to drive traffic and optimize SEO.https://lizardsem.com/

On today's episode Kristin shares how Podcasting can elevate your brand and business to increase exposure, opportunities and leads. Today is part 3 of the podcasting series. If you are new to podcasting, are considering starting a podcast or weighing your options this is a great episode to listen to. Welcome to the Part3 of the 4 Part Series on Podcasting Made Simple- tune in for the next 3 episodes every Thursday. Ready to get going?  Join our amazing Community of Faith-Led Writers, Speakers, Coaches & Podcasters in our Online Business Support Group (https://www.facebook.com/groups/724227658716606/ ( Writers, Speakers, Coaches & Podcasters Online Business Support Group))   (this is perfect for coaches, consultants, authors, speakers or creative entrepreneurs).https://www.facebook.com/groups/724227658716606 ( Join Here.) Ready to Be Encouraged and Shift Your Mindset? Join my 7 Day Encouragement Challenge (get 7 emails with positive ideas, quick exercises and bible verses to Lift You Up in Your Day.)-https://kristinfitch.com/encouragedlife/ ( click here.) Learn more about working with Kristin to optimize Your Online Presence to Grow You Business and book a Website & Leads Assessment athttps://kristinfitch.com/ ( KristinFitch.com) or follow her on Instagram https://www.instagram.com/kristinfitch/ (@kristinfitch). Coming Soon - Online Traffic Academy - Learn How to Optimize Your Website to Grow Your Leads & Opportunities - check out https://kristinfitch.com/ (KristinFitch.com) for more information (coming in August).

On today's episode Kristin talks about how we can deconstruct our business or create our business around what works best for us. It's time to stop trying to build a business that is exhausting and doesn't feel aligned with us- let's remove the parts that aren't working, aren't giving us actual results and are draining us and focus on the work that matters. If social media is draining you and the results aren't there- it's time to reevaluate what you are doing and what you spend your time on. Learn how focusing on one main goal for most of your day will help you hit your goal so much faster. Many of us try to do too much and wonder why it's not working- we are spreading our energy in too many directions. Ready to get going? Join our amazing Community of Faith-Led Writers, Speakers, Coaches & Podcasters in our Online Business Support Group ( Writers, Speakers, Coaches & Podcasters Online Business Support Group) (this is perfect for coaches, consultants, authors, speakers or creative entrepreneurs). Join Here. Ready to Be Encouraged and Shift Your Mindset? Join my 7 Day Encouragement Challenge (get 7 emails with positive ideas, quick exercises and bible verses to Lift You Up in Your Day.)- click here. Learn more about working with Kristin to optimize Your Online Presence to Grow You Business and book a Website & Leads Assessment at KristinFitch.com or follow her on Instagram @kristinfitch. Coming Soon - Online Traffic Academy - Learn How to Optimize Your Website to Grow Your Leads & Opportunities - check out KristinFitch.com for more information (coming in August).

On today's podcast I share my top 5 tools/products I recommend for podcasters and I also share 4 tips for launching your post or increasing your downloads and ranking for your podcast. Grab you pen and paper for this episode so you can take notes. Some of the companies I mention in today's episode are: Krisp.ai Recast.studio Zencastr & Riverside.fm Hindenburg (audio recording and editing) Captivate.fm (podcast hosting) Join me each Thursday this month (August) for another Podcasting Made Simple episode to help you break down Podcasting with tips, tools and tips I recommend that will help you jump start your podcasting journey if you decide to dive in or step up your currently podcasting game. Welcome to the Part 1 of the 4 Part Series on Podcasting Made Simple- tune in for the next 3 episodes every Thursday. Ready to get going?  Join our amazing Community of Faith-Led Writers, Speakers, Coaches & Podcasters in our Online Business Support Group (https://www.facebook.com/groups/724227658716606/ ( Writers, Speakers, Coaches & Podcasters Online Business Support Group))   (this is perfect for coaches, consultants, authors, speakers or creative entrepreneurs).https://www.facebook.com/groups/724227658716606 ( Join Here.) Ready to Be Encouraged and Shift Your Mindset? Join my 7 Day Encouragement Challenge (get 7 emails with positive ideas, quick exercises and bible verses to Lift You Up in Your Day.)-https://kristinfitch.com/encouragedlife/ ( click here.) Learn more about working with Kristin to optimize Your Online Presence to Grow You Business and book a Website & Leads Assessment athttps://kristinfitch.com/ ( KristinFitch.com) or follow her on Instagram https://www.instagram.com/kristinfitch/ (@kristinfitch). Coming Soon - Online Traffic Academy - Learn How to Optimize Your Website to Grow Your Leads & Opportunities - check out https://kristinfitch.com/ (KristinFitch.com) for more information (coming in August).

On the podcast today Kristin interviews Lisa Shawver, an author, speaker, entrepreneur, coach and former Olypian about stepping into new opportunities, chasing our dreams and how to become unforgettable. If you ar looking for inspiration as you launch into your next big dream, goal or project this is the perfect episode for you. Lisa shares her journey through playing sports, and being an Olympian after several false starts, and then stepping into education and eventually working for herself. Lisa's energy, passion, mindset and lessons learned on how to shift, bring forth new dreams and realize them and continue grow and transform will inspire you to do the same in your life. Kristin and Lisa talk about: - The importance of your vision - Visualizing what you want - Finding joy and purpose and going after that - How to keep moving forward - Why you need to surround yourself with people who are doing what you are setting out to do -How to work smarter not harder by chunking big goals down into bite sized work -The Importance of Prioritizing Your Dreams and Creative Ideas and so much more. Connect with Lisa Shawver at https://lisashawver.com/ (LisaShawver.com) Ready to get going?  Join our amazing Community of Faith-Led Writers, Speakers, Coaches & Podcasters in our Online Business Support Group (https://www.facebook.com/groups/724227658716606/ ( Writers, Speakers, Coaches & Podcasters Online Business Support Group))   (this is perfect for coaches, consultants, authors, speakers or creative entrepreneurs).https://www.facebook.com/groups/724227658716606 ( Join Here.) Ready to Be Encouraged and Shift Your Mindset? Join my 7 Day Encouragement Challenge (get 7 emails with positive ideas, quick exercises and bible verses to Lift You Up in Your Day.)-https://kristinfitch.com/encouragedlife/ ( click here.) Learn more about working with Kristin to optimize Your Online Presence to Grow You Business and book a Website & Leads Assessment athttps://kristinfitch.com/ ( KristinFitch.com) or follow her on Instagram https://www.instagram.com/kristinfitch/ (@kristinfitch). Coming Soon - Online Traffic Academy - Learn How to Optimize Your Website to Grow Your Leads & Opportunities - check out https://kristinfitch.com/ (KristinFitch.com) for more information (coming in August).

Are you thinking about starting a podcast or in the process of doing so? Or maybe you've started your podcast and you are still working to figure it out- well if any of these describe you then you are in the right place. On today's episode I share 3 questions you should ask yourself to decide if podcast is right for you and if now is the right time. I also share some podcast stats about the podcasting landscape and what happens to the majority of folks who publish a podcast episode. Join me each Thursday this month (August) for another Podcasting Made Simple episode to help you break down Podcasting with tips, tools and tips I recommend that will help you jump start your podcasting journey if you decide to dive in or step up your currently podcasting game. Welcome to the Part 1 of the 4 Part Series on Podcasting Made Simple- tune in for the next 3 episodes every Thursday. Ready to get going?  Join our amazing Community of Faith-Led Writers, Speakers, Coaches & Podcasters in our Online Business Support Group (https://www.facebook.com/groups/724227658716606/ ( Writers, Speakers, Coaches & Podcasters Online Business Support Group))   (this is perfect for coaches, consultants, authors, speakers or creative entrepreneurs).https://www.facebook.com/groups/724227658716606 ( Join Here.) Ready to Be Encouraged and Shift Your Mindset? Join my 7 Day Encouragement Challenge (get 7 emails with positive ideas, quick exercises and bible verses to Lift You Up in Your Day.)-https://kristinfitch.com/encouragedlife/ ( click here.) Learn more about working with Kristin to optimize Your Online Presence to Grow You Business and book a Website & Leads Assessment athttps://kristinfitch.com/ ( KristinFitch.com) or follow her on Instagram https://www.instagram.com/kristinfitch/ (@kristinfitch). Coming Soon - Online Traffic Academy - Learn How to Optimize Your Website to Grow Your Leads & Opportunities - check out https://kristinfitch.com/ (KristinFitch.com) for more information (coming in August).

Has your business come to a stand still this Summer? Or you just feel worn out, uninspired or unproductive? I get it- sometimes when we try to fit in too much work instead of scheduling in our life priorities, the fun and time with people we love we can get burned out or stuck in a rut. Ready to embrace the rest of summer by adding in fun and only focusing on your top priorities and pausing the rest? Kristin offers 4 tips to help you reset and reboot back to your business mindset while also finding more time to enjoy the rest of summer. Ready to get going?  Join our amazing Community of Faith-Led Writers, Speakers, Coaches & Podcasters in our Online Business Support Group (https://www.facebook.com/groups/724227658716606/ ( Writers, Speakers, Coaches & Podcasters Online Business Support Group))   (this is perfect for coaches, consultants, authors, speakers or creative entrepreneurs).https://www.facebook.com/groups/724227658716606 ( Join Here.) Ready to Be Encouraged and Shift Your Mindset? Join my 7 Day Encouragement Challenge (get 7 emails with positive ideas, quick exercises and bible verses to Lift You Up in Your Day.)-https://kristinfitch.com/encouragedlife/ ( click here.) Learn more about working with Kristin to optimize Your Online Presence to Grow You Business and book a Website & Leads Assessment athttps://kristinfitch.com/ ( KristinFitch.com) or follow her on Instagram https://www.instagram.com/kristinfitch/ (@kristinfitch). Coming Soon - Online Traffic Academy - Learn How to Optimize Your Website to Grow Your Leads & Opportunities - check out https://kristinfitch.com/ (KristinFitch.com) for more information (coming in August).

On today's episode I recap highlights from my 6 part series Secrets to Optimize Your Website to Grow Your Traffic and Leads and share a few additional tips to grow your impact and income by using your website and making it your number one business tool. And even if you don't consider yourself tech-saavy these tactics and strategies will help you understand the ideas and you can farm out much of the work. Ready to get going?  Join our amazing Community of Writers, Speakers, Coaches & Podcasters in our Online Business Support Group (https://www.facebook.com/groups/724227658716606/ ( Writers, Speakers, Coaches & Podcasters Online Business Support Group))   (this is perfect for coaches, consultants, authors, speakers or creative entrepreneurs).https://www.facebook.com/groups/724227658716606 ( Join Here.) Ready to Be Encouraged and Shift Your Mindset? Join my 7 Day Encouragement Challenge (get 7 emails with positive ideas, quick exercises and bible verses to Lift You Up in Your Day.)-https://kristinfitch.com/encouragedlife/ ( click here.) Learn more about working with Kristin to optimize Your Online Presence to Grow You Business and book a Website & Leads Assessment athttps://kristinfitch.com/ ( KristinFitch.com) or follow her on Instagram https://www.instagram.com/kristinfitch/ (@kristinfitch). Want to be entered into my July Podcast Giveaway? Leave a Podcast Review and take a screenshot of it and share it in my community (link above) and tag me @Kristin Pierce Fitch and use hashtag #podcastgiveaway- I will bee picking several winners for a complimentary website & leads audit and coaching session. Coming Soon - Online Traffic Academy - Learn How to Optimize Your Website to Grow Your Leads & Opportunities - check out https://kristinfitch.com/ (KristinFitch.com) for more information (coming in July).

On today's episode Kristin shares three ideas for getting clear on our businesses or efforts by finding time to be creative, finding time to quiet our minds and take small actions we felt drawn to do. She shares ideas from Dallas Willard, Emily P. Freeman and Jordan Lee Dooley that are inspiring and can help us get clear on our purpose, doing work that matters and making decisions from a place of love and possibility instead of a place of worry, fear or scarcity. If you feel all over the place and still unclear in your business or about a decision you need to make or maybe you feel stuck or that you are stagnating- then tune in for this inspiring episodee. Ready to get going?  Join our amazing Community of Writers, Speakers, Coaches & Podcasters in our Online Business Support Group (https://www.facebook.com/groups/724227658716606/ ( Writers, Speakers, Coaches & Podcasters Online Business Support Group))   (this is perfect for coaches, consultants, authors, speakers or creative entrepreneurs).https://www.facebook.com/groups/724227658716606 ( Join Here.) Ready to Be Encouraged and Shift Your Mindset? Join my 7 Day Encouragement Challenge (get 7 emails with positive ideas, quick exercises and bible verses to Lift You Up in Your Day.)-https://kristinfitch.com/encouragedlife/ ( click here.) Learn more about working with Kristin to optimize Your Online Presence to Grow You Business and book a Website & Leads Assessment athttps://kristinfitch.com/ ( KristinFitch.com) or follow her on Instagram https://www.instagram.com/kristinfitch/ (@kristinfitch). Want to be entered into my July Podcast Giveaway? Leave a Podcast Review and take a screenshot of it and share it in my community (link above) and tag me @Kristin Pierce Fitch and use hashtag #podcastgiveaway- I will bee picking several winners for a complimentary website & leads audit and coaching session. Coming Soon - Online Traffic Academy - Learn How to Optimize Your Website to Grow Your Leads & Opportunities - check out https://kristinfitch.com/ (KristinFitch.com) for more information (coming in July).

Are you ready to find out How to Make Your Website Convert? Learn why your website might not be converting now and how to improve your website to make it work for you. I share 6 main tips on what you need to do and provide a few extras that might be keeping your website from bringing you more business. This is part 5 of the 6 part series- Secrets to Optimizing Your Website to Get More Leads and Organic Website Traffic. If you haven't listened to all of the episode grab a pen and paper and get learning with me. Ready to get going?  Join our amazing Community of Writers, Speakers, Coaches & Podcasters in our Online Business Support Group (https://www.facebook.com/groups/724227658716606/ ( Writers, Speakers, Coaches & Podcasters Online Business Support Group))   (this is perfect for coaches, consultants, authors, speakers or creative entrepreneurs).https://www.facebook.com/groups/724227658716606 ( Join Here.) Learn more about working with Kristin to optimize Your Online Presence to Grow You Business and book a Website & Leads Assessment athttps://kristinfitch.com/ ( KristinFitch.com) or follow her on Instagram https://www.instagram.com/kristinfitch/ (@kristinfitch). Want to be entered into my July Podcast Giveaway? Leave a Podcast Review and take a screenshot of it and share it in my community (link above) and tag me @Kristin Pierce Fitch and use hashtag #podcastgiveaway- I will bee picking several winners for a complimentary website & leads audit and coaching session. Coming Soon - Online Traffic Academy - Learn How to Optimize Your Website to Grow Your Leads & Opportunities - check out https://kristinfitch.com/ (KristinFitch.com) for more information (coming in July).

There are a few billion options out there when you're looking to acquire media, so how do you know which ones will be worth the investment?  On today's episode, host Roland Frasier sits down to chat with Bjorn “Beez” Hendricks, founder of the https://the-business-builders-institute.mykajabi.com/ (Business Builders Institute), to talk about buying social media properties as a way to grow your business. Beez had been acquiring businesses for a while, then took Roland's EPIC Challenge, which he credits for his recent success. How does Beez identify media he'd like to acquire? He acquired a marketing firm first, and they reach out to influencers. They have a proven methodology for evaluating the influencers' engagement, numbers, and the authenticity of their audience, and approach them from there. Beez has acquired 18 properties on his own so far and 20+ with his community.  Listen in for some helpful strategies for finding and acquiring media that will help you build your brand.  IN THIS EPISODE YOU'LL LEARN: Why the iOS 14 privacy updates made social media buying even more important   How Beez and his team work with brokers when acquiring media Why you might want to acquire a Slack or a Discord group How (and why) to focus on TikTok without neglecting YouTube*- LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.linkedin.com/in/bjornhendricks/ (Connect with Beez on LinkedIn) https://www.instagram.com/businessbuilderbeez/ (Follow Beez on IG) https://the-business-builders-institute.mykajabi.com/ (The Business Builders Institute) https://socialblade.com/ (Social Blade) https://phlanx.com/ (Phlanx) http://slack.com (Slack) https://www.mightynetworks.com/ (Mighty Networks) https://web.telegram.org (Telegram) https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194/ref=sr_1_1?keywords=rich+dad+poor+dad&qid=1652974899&s=books&sprefix=rich+dad%2Cstripbooks%2C95&sr=1-1 (Rich Dad, Poor Dad) https://www.amazon.com/Barbarians-Gate-Fall-RJR-Nabisco/dp/0061655554/ref=sr_1_1?crid=12CAL5RS3214N&keywords=Barbarians+at+the+gate&qid=1652974847&s=books&sprefix=barbarians+at+the+gate%2Cstripbooks%2C162&sr=1-1 (Barbarians at the Gate) OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE) Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Optimize Your Website with Conversion Fanatics Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics) Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! https://business-lunch.captivate.fm/epic (EPIC Training)

You start building a business for a very specific purpose, but when you shift into growth mode, you may have to switch psychological gears to get where you want to go.  On today's episode, host Roland Frasier interviews his good friend Jonathan Cronstedt, President of https://kajabi.com/ (Kajabi), a business valued at $2 billion. This conversation took place at a recent https://www.warroommastermind.com/ (War Room Mastermind), which members pay $35k/year for, so you're getting a valuable inside look. Jonathan was actually the CEO of DigitalMarketer for a bit in 2013, then moved on to a few other companies before landing at Kajabi. When he came on board, they had 30 employees and $6 million in annual recurring revenue. Now they're at 400 employees and a 9-figure ARR. He talks openly and honestly about the things they did right (and wrong) as they built Kajabi into the billion dollar business it is today. Listen in for some actionable tips and strategies for growing your business in big ways. IN THIS EPISODE YOU'LL LEARN: What “living breathing” tool the Kajabi team uses as much as their iPhones  Why (and how) to be proactive instead of reactive with your hiring  What you should be writing on LinkedIn every single day Why it's so important to recognize and celebrate success within your community  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://kajabi.com/?utm_source=google&utm_medium=paid-search&utm_campaign=all_search_brand_na_branded&utm_term=kajabi&utm_content=responsive_control&g_network=g&g_adid=582267561029&g_keyword=kajabi&kw=kajabi&g_adtype=search&g_adgroupid=80766498220&g_keywordid=aud-849830671094:kwd-315594571635&cpn=6977013582&g_campaign=Brand-Search-All-NA-Branded&g_campaignid=6977013582&g_acctid=426-534-7195&utm_term=kajabi&utm_campaign=Kajabi+-+Brand+North+America&utm_source=adwords&utm_medium=ppc&hsa_acc=4265347195&hsa_cam=6977013582&hsa_grp=80766498220&hsa_ad=582267561029&hsa_src=g&hsa_tgt=aud-849830671094:kwd-315594571635&hsa_kw=kajabi&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjwma6TBhDIARIsAOKuANxmA2V-f3r6P2-G1rrZvx-NaRYKDNfRXKLJIK8cNywNRKry0qmbggkaAqWDEALw_wcB (Kajabi) https://www.linkedin.com/in/cronstedt/ (Jonathan on LinkedIn) https://www.warroommastermind.com/ (War Room Mastermind) OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE) Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Optimize Your Website with Conversion Fanatics Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics) Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! https://business-lunch.captivate.fm/epic (EPIC Training)