Digital Velocity

In Episode 82 of the Digital Velocity Podcast, Erik Martinez is joined by consultant and hospitality industry veteran Mark Maynard for a conversation that bridges the gap between high-touch restaurant experiences and high-scale direct-to-consumer businesses. Mark shares hard-won lessons on building brands that customers love and teams that perform. This episode reveals how purpose, culture, and emotional connection can drive performance across industries, from jazz clubs to ecommerce storefronts. Leaders will gain actionable takeaways on: How to define and live a brand purpose that attracts the right customers and employees The hidden cost of misaligned culture in fast-scaling businesses Why customer experience is emotional — and how it can differentiate commoditized products Lessons from hospitality that translate directly to brand loyalty and retention Whether you're leading a lifestyle brand, scaling a DTC startup, or optimizing customer experience in a competitive space, this episode offers cross-industry wisdom on how to build purpose-led companies that grow with heart and impact. Linkedin - Mark Maynard Maynard Consulting

Episode 81 of the Digital Velocity Podcast, Erik Martinez sits down with Bill Rice, founder of Kaleidico and Bill Rice Strategy Group, to unpack how AI is reshaping marketing strategies In, customer behavior insights, and business growth. From his unique roots in military counterintelligence to leading-edge digital marketing, Bill brings a rare perspective on pattern recognition, data interpretation, and the human element of marketing. Bill and Erik explore how modern marketers can integrate AI tools like ChatGPT into their daily workflows—not as shortcuts, but as strategic collaborators that elevate creativity and growth. They dissect common AI myths, the importance of “human in the loop” systems, and how emotional intelligence is the key to personalization that resonates. For e-commerce teams and marketers managing massive product catalogs or lean resources, Bill offers practical steps to leverage AI for scale without losing brand authenticity. If you're a brand or agency leader looking to grow in today's complex digital landscape, this episode offers timely insight into the intersection of AI, customer behavior, and long-term strategy.  Bill Rice Strategy Group

In this episode of the Digital Velocity Podcast, Erik Martinez welcomes Dr. Cori Lathan — entrepreneur, neuroscientist, author, and trailblazer in wearable tech and neuroengineering — to explore how technology can augment human capability.  Dr. Lathan, currently CEO of De Oro Devices and former CEO of AnthroTronix, shares insights from her career inventing tools for space exploration, childhood disability education, brain health, and aging. She discusses how marketers and business leaders can use AI tools not just for efficiency, but to create meaningful change and improve capabilities.  The conversation touches on the rapid rise of AI-driven innovation, product adoption challenges, and the entrepreneurial mindset needed to turn vision into reality. Whether you're a CMO, founder, or marketing specialist, this episode will inspire you to think differently about the role of failure, invention, and future-building in business.  Topics include:  What it means to be a techno-optimist  Why AI isn't just a tool — it's a way to understand human behavior  Marketing innovation in the age-tech and medtech industries  How to approach failure, iteration, and timing in product development  Advice for leaders seeking to integrate emerging tech into their business models  This episode is a must-listen for those interested in marketing strategy, innovation, AI, and future-forward thinking.    InventTheFuture.Tech

In Episode 79 of the Digital Velocity Podcast, Erik Martinez welcomes Jamie Weatherby, founder of Weatherby Media, to explore how marketing teams can eliminate content chaos and scale their marketing efforts using systemized workflows and AI-powered tools. Drawing on years of experience running a full-service agency, Jamie shares the real-world struggles of managing content creation across multiple clients, platforms, and team members. She dives into how her platform, the Own It Marketing System, helps marketers and business owners simplify strategy, streamline execution, and maximize ROI—without relying on a haphazard patchwork of disconnected tools. Jamie discusses the critical importance of understanding your ideal client's emotional needs, the power of strategic repurposing, and why modern content operations need both structure and creativity to thrive. Whether you're managing a scrappy in-house team or overseeing multiple brand voices, this episode delivers practical insights on how to create smarter, more efficient, and more consistent marketing systems that drive growth. Weatherby Media

In Episode 78 of the Digital Velocity Podcast, Erik Martinez sits down with Kimberly Storin, Chief Marketing Officer at Zoom, to explore how modern marketing teams can strategically integrate artificial intelligence into their workflows without sacrificing the human connection that drives brand affinity. Kimberly shares insights from her deep background in B2B tech—including roles at Dell, IBM, and AMD—and breaks down what it takes to move beyond AI experimentation and into scalable, impactful implementation. From choosing the right use cases (like content generation) to fostering a culture of calculated risk-taking, Kimberly outlines a roadmap for mid-sized teams to adopt AI tools while staying rooted in customer empathy. Listeners will learn how to structure an internal AI “center of excellence,” avoid data-driven pitfalls, and balance innovation with authenticity. If you're a marketing leader curious about integrating AI thoughtfully, this episode delivers practical guidance, strategic perspective, and inspiring takeaways for the path ahead. Kimberly Storin | LinkedIn  

In this episode of the Digital Velocity Podcast, Erik Martinez welcomes Michael Katz, founder and CEO of Flowsend.ai, to discuss how brands can use authentic marketing content to drive growth. Michael shares his journey from enterprise software to launching Flowsend, a platform that helps brands turn conversations into content while preserving their unique voice. The conversation explores why authenticity and imperfection are critical in today's content marketing, how to overcome creative roadblocks, and what role AI should play in enhancing—not replacing—your storytelling. Michael breaks down actionable strategies for content creation, including leveraging long-form assets, empowering employees, and co-creating with customers. This episode is a must-listen for marketers looking to scale their content efficiently while staying true to their brand voice. www.flowsend.ai

In Episode 76 of the Digital Velocity Podcast, Erik Martinez welcomes Joe Hudicka, CEO of EvenFlow and author of the upcoming book The AI Ecosystems Revolution, to unpack the evolving role of AI, trust, communication, and forecasting in the modern supply chain and marketing ecosystem. Joe shares eye-opening insights about how broken digital systems, disjointed communication, and reactive forecasting are holding brands back — and how a silent shift is already underway, driven by AI ecosystems that will be able to synthesize signals across departments, partners, and platforms. Listeners will learn: What “silent shifts” are and why they're disrupting logistics, retail, and even marketing How fast fashion brands are leveraging data and air freight to outmaneuver traditional retail Why trust, permissioned data, and human-led decisions must remain central in AI transformation How connected conversations and signal-streaming can modernize forecasting Why marketers must move from isolated decision-making to full ecosystem awareness From fast fashion to freight logistics, and from generative content to permission-based AI architecture, Joe challenges listeners to reimagine how strategy, marketing, and technology converge to better serve the customer — and how marketers must play a key role in driving cross-functional change. https://joehudicka.com/

In this insightful episode, Digital Velocity Agency host Erik Martinez sits down with Kathleen Perley, founder of DemystifAI and a professor at Rice University's Business School, to explore the real-world applications of Artificial Intelligence in eCommerce, digital marketing, and beyond. Listeners will learn about practical AI strategies that help brands streamline operations, personalize customer experiences, and drive revenue growth—without falling prey to overhyped promises or technical confusion. Kathleen and Erik also discuss ethical considerations and emerging trends in AI, offering a balanced perspective on how brand leaders can responsibly harness this powerful technology. If you're aiming to demystify AI for your organization and stay ahead of emerging marketing trends, this episode is for you. https://digitalvelocityagency.com/episode-74-navigating-ecommerce-ai-oppurtunities-kathleen-perley

This week on the Digital Velocity Podcast, Jeanette McMurtry joins Tim and Erik to discuss how brands can identify their ESP (Emotional Selling Proposition) and why trust, authenticity and emotional connections are critical for success with customers. https://www.digitalvelocitypodcast/episodes/73-behavioral-economics-and-brand-loyalty-driving-roi-jeanette-mcmurtry

This week on the Digital Velocity Podcast, Jonathon Gillham of Originality.AI joins Tim and Erik to discuss how brands can use AI-generated content while still maintaining authenticity and consumer trust. https://www.digitalvelocitypodcast.com/episodes/72-maintaining-trust-with-ai-generated-content-johnathon-gillham

This week on the Digital Velocity Podcast, John Horn of StubGroup joins Tim and Erik to discuss how E-commerce retailers can maximize their growth through effective Google Ad strategies. https://www.digitalvelocitypodcast.com/episodes/71-growing-business-through-google-ads-john-horn

This week on the Digital Velocity Podcast, Greg Shuey of Stryde joins Tim and Erik to discuss how understanding the buyer's journey can transform a brand's marketing strategy. https://www.digitalvelocitypodcast.com/episodes/70-understanding-the-buyers-journey-greg-shuey

This week on the Digital Velocity Podcast, Greg Brooks of SearchTides joins Tim and Erik to discuss how businesses can prepare for the future of Search Engine Optimization. https://www.digitalvelocitypodcast.com/episodes/69-preparing-for-the-future-of-seo-greg-brooks

This week on the Digital Velocity Podcast, Will Basta of ACV Partners, joins Tim and Erik to discuss how businesses can unlock the power of social commerce to sell more products and services. https://www.digitalvelocitypodcast.com/episodes/68-unlocking-the-power-of-social-commerce-will-basta

This week on the Digital Velocity Podcast, Jon MacDonald, founder of The Good and author of “Behind The Click,” joins Tim and Erik to discuss how brands can optimize their digital experience. https://www.digitalvelocitypodcast.com/episodes/67-digital-experience-optimization-jon-macdonald

This week on the Digital Velocity Podcast, Tyler Mount of Henry Street Creative joins Tim and Erik to discuss building and elevating your personal brand. https://www.digitalvelocitypodcast.com/episodes/66-elevating-your-personal-brand-tyler-mount

This week on the Digital Velocity Podcast, Barbara Turley of The Virtual Hub joins Tim and Erik to discuss the opportunities of utilizing virtual assistants to help navigate the challenges of scaling a business. https://www.digitalvelocitypodcast.com/episodes/65-utilizing-virtual-assistants-to-scale-your-business-barbara-turley

This week on the Digital Velocity Podcast, Max Gomez Montejo joins Tim and Erik to discuss how businesses can use generative AI technology in digital marketing to increase creativity, improve efficiency, and accelerate decision-making while maintaining the human component. https://www.digitalvelocitypodcast.com/episodes/64-generative-ai-in-digital-marketing-max-gomez-montejo

This week on the Digital Velocity Podcast, Mike Begg of AMZ Advisers joins Tim and Erik to discuss how E-commerce businesses can maximize sales potential and brand awareness on various platforms. https://www.digitalvelocitypodcast.com/episodes/63-maximizing-sales-potential-and-brand-awareness-mike-begg

This week on the Digital Velocity Podcast, Greg Stuart of MMA Global joins Tim and Erik to discuss how organizations can not only survive but thrive through the ever-changing and challenging marketing landscape. https://www.digitalvelocitypodcast.com/episodes/62-thriving-through-marketing-changes-greg-stuart

This week on the Digital Velocity Podcast, Jared Ward of Luminous joins Tim and Erik to discuss how brands can successfully manage modern E-commerce supply chain and operations complexities. https://www.digitalvelocitypodcast.com/episodes/61-managing-modern-e-commerce-complexities-jared-ward

This week on the Digital Velocity Podcast, Jen Swanson of Tuckpoint Advisory Group joins Tim and Erik to discuss how businesses can successfully navigate a digital transformation. https://www.digitalvelocitypodcast.com/episodes/60-navigating-a-digital-transformation-jen-swanson

This week on the Digital Velocity Podcast, Tim and Erik discuss important business trends for 2024 including economic stability, AI tools and education, and content creation. https://www.digitalvelocitypodcast.com/episodes/59-looking-ahead-to-2024-tim-curtis-and-erik-martinez

This week on the Digital Velocity Podcast, Jeff Bartsch of Story Greenlight joins Erik and Tim to discuss how strategic storytelling can help brands create an emotional connection with customers while driving results for business. https://www.digitalvelocitypodcast.com/episodes/58-strategic-storytelling-for-business-jeff-bartsch

This week on the Digital Velocity Podcast, Mark Donnigan of Growth Stage Marketing joins Erik and Tim to discuss why category design marketing is so beneficial when launching, building, and scaling a business. https://www.digitalvelocitypodcast.com/episodes/57-why-category-design-is-so-beneficial-mark-donnigan  

This week on the Digital Velocity Podcast, Kitty Hart of Heroic Productions joins Erik and Tim to discuss how to build a brand through innovative, memorable, and life-changing marketing events and experiences. https://www.digitalvelocitypodcast.com/episodes/56-brand-building-through-experiential-marketing-kitty-hart  

This week on the Digital Velocity Podcast, Olivia Gambelin of Ethical Intelligence joins Erik and Tim to discuss how businesses can apply Artificial Intelligence Ethics while pursuing technology, stimulating innovation, and building consumer trust. https://www.digitalvelocitypodcast.com/episodes/55-ai-ethics-and-the-pursuit-of-good-tech-olivia-gambelin

This week on the Digital Velocity Podcast, Dia Bondi, author of Ask Like an Auctioneer, joins Erik and Tim to discuss how individuals can make monumental changes in their lives by discovering how to ask for more and receive it. https://www.digitalvelocitypodcast.com/episodes/54-discovering-how-to-ask-for-more-and-get-it-dia-dondi

This week on the Digital Velocity Podcast, Chris Gwinn of Great Lake Advisory joins Erik and Tim to discuss the benefits of employee training and business process optimization. https://www.digitalvelocitypodcast.com/episodes/53-business-process-optimization-chris-gwinn

This week on the Digital Velocity Podcast, Kate DiLeo of The Brand Trifecta joins Erik and Tim to discuss how to create a powerful brand that converts through messaging that promotes conversations. https://www.digitalvelocitypodcast.com/episodes/52-creating-a-powerful-brand-that-converts-kate-dileo  

This week on the Digital Velocity Podcast, Eric Holtzclaw of Liger joins Erik and Tim to discuss common digital marketing mistakes and expert insights about entrepreneurship. https://www.digitalvelocitypodcast.com/episodes/51-expert-insights-into-marketing-and-entrepreneurship-eric-holtzclaw  

On this episode of the Digital Velocity Podcast Erik and Tim discuss highlights of their recent attendance of MAICON, Marketing Artificial Intelligence Conference, and how an AI-first approach to business can help companies gain a competitive advantage. https://www.digitalvelocitypodcast.com/episodes/50-developing-an-ai-first-approach-to-business-erik-martinez-and-tim-curtis

This week on the Digital Velocity Podcast, Jacob Baadsgaard joins Erik and Tim to discuss creating advertising and marketing goals that are not only a win for the company but also for the employees and the customers. https://www.digitalvelocitypodcast.com/episodes/49-advertising-and-marketing-goals-that-win-win-win-jacob-baadsgaard

This week on the Digital Velocity Podcast, Sophie Howard of Aspiring Entrepreneurs joins Erik and Tim to discuss how financial freedom can be achieved through purchasing online businesses. https://www.digitalvelocitypodcast.com/episodes/48-achieving-financial-freedom-through-online-business-purchases-sophie-howard

This week on the Digital Velocity Podcast, Sean Doyle of FitzMartin joins Erik and Tim to discuss how businesses can drive sustainable growth and revenue by aligning sales and marketing operations to match buyers' needs. https://www.digitalvelocitypodcast.com/episodes/47-aligning-sales-and-marketing-to-buyers-needs-sean-doyle  

This week on the Digital Velocity Podcast, Jody Grunden of Summit CPA Group joins Erik and Tim to discuss why effective employee management, proper technology implementation, and solid company culture are all key components of a successful remote team. https://www.digitalvelocitypodcast.com/episodes/46-remote-team-management-jody-grunden

This week on the Digital Velocity Podcast, Jon Morris of Ramsay Innovations joins Erik and Tim to discuss how agencies can develop successful financial infrastructures to help make informed, data-driven decisions that will lead to growth. https://www.digitalvelocitypodcast.com/episodes/45-developing-a-successful-financial-infrastructure-jon-morris  

This week on the Digital Velocity Podcast, Joshua George of ClickSlice joins Erik and Tim to discuss SEO strategies that will optimize website visibility, increase organic traffic, and create more opportunities to convert prospects into customers. https://www.digitalvelocitypodcast.com/episodes/44-seo-strategies-that-produce-results-joshua-george

This week on the Digital Velocity Podcast, Andy Hooper of Global E-commerce Experts joins Erik and Tim to discuss how US-based E-commerce brands can successfully expand to international markets. https://www.digitalvelocitypodcast.com/episodes/43-expanding-e-commerce-brands-internationally-andy-hooper

This week on the Digital Velocity Podcast, Mia Umanos joins Erik and Tim to discuss the advantages of AI-generated analytics in delivering actionable insights and increasing revenue. https://www.digitalvelocitypodcast.com/episodes/42-the-advantages-of-ai-generated-analytics-mia-umanos  

This week on the Digital Velocity Podcast, Sam Mallikarjunan of OneScreen.AT joins Erik and Tim to discuss the opportunities of Out of Home advertising and how it can facilitate revenue growth. https://www.digitalvelocitypodcast.com/episodes/41-the-opportunities-of-out-of-home-advertising-sam-mallikarjunan

This week on the Digital Velocity Podcast, Carla Johnson, author of RE:Think Innovation, joins Erik and Tim to discuss how five simple steps can help businesses generate ideas and solutions to transcend limits and challenges. https://www.digitalvelocitypodcast.com/episodes/40-transcending-limits-and-challenges-through-innovation-carla-johnson

This week on the Digital Velocity Podcast, Aaron Burnett of Wheelhouse DMG joins Erik and Tim to discuss building a values-based business that will benefit both your employees and your clients. https://www.digitalvelocitypodcast.com/episodes/39-the-benefits-of-building-a-values-based-business-aaron-burnett

This week on the Digital Velocity Podcast, Jamin Warren joins Erik and Tim to discuss digital marketing strategies brands can implement to reach and engage gamers. https://www.digitalvelocitypodcast.com/episodes/38-reaching-and-engaging-the-gaming-audience-jamin-warren

This week on the Digital Velocity Podcast, Ryan Flannagan of Nuanced Media joins Erik and Tim to discuss important strategies that will boost success on Amazon. https://www.digitalvelocitypodcast.com/episodes/37-strategies-to-boost-success-on-amazon-ryan-flannagan

This week on the Digital Velocity Podcast, Kevin Maney of Category Design Advisors joins Erik and Tim to discuss how the category design process can help businesses win new markets and gain economic advantages. https://www.digitalvelocitypodcast.com/episodes/36-winning-markets-with-category-design-kevin-maney

This week on the Digital Velocity Podcast, Gert Mellak of SEO Leverate joins Erik and Tim to discuss the long-term value that meaningful SEO results can bring to a company. https://www.digitalvelocitypodcast.com/episodes/35-the-long-term-value-of-seo-gert-mellak

This week on the Digital Velocity Podcast, Park Howell of the Business of Story joins Erik and Tim to discuss the ABT (And, But, Therefore) agile narrative framework for successful business storytelling. https://www.digitalvelocitypodcast.com/episodes/34-the-art-of-business-storytelling-park-howell

This week on the Digital Velocity Podcast, Brian Davidson of Matchnode joins Tim and Erik to discuss how understanding and employing paid social media marketing can boost business revenue. https://www.digitalvelocitypodcast.com/episodes/33-understanding-paid-social-media-marketing-brian-davidson

This week on the Digital Velocity Podcast, Drew McLellan joins Erik and Tim to discuss how to find agency partners and create relationships with them that will help grow business. https://www.digitalvelocitypodcast.com/episodes/32-creating-agency-partnerships-that-grow-business-drew-mclellan