Podcast appearances and mentions of buddy scalera

Play Episode Listen Later Nov 13, 2018 59:17

PODCAST | Big thanks to Comic Book School and Buddy Scalera for allowing us the opportunity to broadcast their educational panels as podcasts and streams. This panel features former and future SoS guests Joe Rybandt (Dynamite Entertainment), Lysa Hawkins (Valiant Comics – on the show Nov 28th) and Jimmy Palmiotti. About Spotlight: Each week we'll [...]

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SoS Ep 119: Talking ComicsGate, Deadpool 2 & Comic Book School with Buddy Scalera – Oh My!

Play Episode Listen Later May 18, 2018 59:40

We preview Deadpool 2 with former Deadpool writer Buddy Scalera and discuss his popular panel and online series Comic Book School. Oh and we discuss a little something called #ComicsGate... it was nice knowing you! Segment 1: Michael and Hassan discuss big movies that released in 2018, Summary of comics gate and discuss the controversy [...]

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SoS NYCC Special: Comic Book School Presents: Marvel, Valiant & Dynamite Editors Panel

Mr. Media Interviews by Bob Andelman

Play Episode Listen Later Dec 29, 2017 44:56

Recorded LIVE at NYCC 2017: Comic Book School's own Buddy Scalera welcomes Marvel Editor Darren Sanchez, Valiant E-I-C Warren Simons and Dynamite Entertainment's Joe Rybant to the podium to give you EXACT instructions on the "how-to's" and "do-not's" to breaking into comics. We’re on Amazon Alexa devices now! Look up “Spreaker Podcast Radio Player “ [...]

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799 Buddy Scalera, author, Creating Comics from Start to Finish

Play Episode Listen Later Oct 29, 2017 29:31

From 2011: Buddy Scalera knows the business from having been on the inside – he co-wrote Deadpool at Marvel with his friend Jimmy Palmiotti and created and published his own title, 7 Days to Fame, for After Hours Press. More recently, Scalera started a website devoted to teaching his favorite subject, ComicBookSchool.com. He joins me today to talk about his new book, "Creating Comics from Start to Finish."

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Buddy Scalera on How The Structure of Graphic Novels Can Drive Your Content Strategy

Play Episode Listen Later Sep 19, 2017 23:43

"What would you say you do here?" If the Bobs from Office Space were to invade your Content Marketing team, would they be able to understand your role as Content Strategist and how beneficial it is to the organization?"Content Strategy is not just for marketing." The role is as much internal as it is external. You have sales teams who need to use content to convert the audience. You have HR teams that need to drive culture and long-term employment. Then you have the customer who needs value, and you need to build up as much trust as possible, and in Buddy's industry of pharmaceuticals, confidence and value are key.In this episode, Buddy Scalera explains how important it is for teams to understand Content Strategy and to drive a story that can quickly bring people up to speed and continue them on a journey that they are driving and receiving value along the way.BiographySenior Director of Content Strategy at The Medicines Company. Healthcare communications, digital health storytelling & visual content strategy by day. By night, comic book writer and visual storytelling educator. Speaks on the topics of content strategy, multichannel content marketing, social media in pharma, intelligent content, content engineering, analytics, transmedia storytelling with intellectual property, and user journeys for healthcare professionals and patients.Watch the show here: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/64-buddy-scalera/

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Andrea Ames on Creating Content Experiences with IBM

Play Episode Listen Later Jun 9, 2017 36:53

When customers want better content experiences and a personal voice to our brands, the first company you might not think of for an example is IBM. During the 70s, 80s, and 90s, when personal computing started to take off, brands like Apple, Microsoft, Packard Bell, and Compaq were seen as the cool kids. IBM, well that is the machine your father used at work. In this episode, Jeff talks with Andrea Ames, Content Strategist, Architect, and Designer at IBM, about how her team is changing the way IBM approaches to content creation, design, and customer experiences. Enterprise Marketer has partnered with the team at the Content Marketing Institute to provide helpful content to our community through their affiliate programs and events. By purchasing content or registering for their events through us, we may be compensated for this transaction. These proceeds go back into building the community and compensating our contributors.Be sure not to miss out on a great opportunity to purchase the video versions of each session for the Intelligent Content Conference that features great content from folks like Andrea Ames, Pam Didner, Buddy Scalera, Matt Balough, and many more amazing speakers. Click here for your offer: http://emktr.co/ICC17Content Also, we will be at Content Marketing World and we hope you can make it as well. When you register, use promo code SQUARED100 for $100 off the price of your ticket and let us know you are coming. We want to make sure you have a wonderful time and to make sure we get you a special gift for being a member of our community. Go to this link for more information about the event: http://emktr.co/CMWorld17BiographyAndrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings.Job Title: Content Experience Strategist, Architect, & DesignerLinks:Twitter: https://twitter.com/aamesFacebook: https://www.facebook.com/alamesLinkedIn: https://www.linkedin.com/in/andreaames/Instagram: http://instagram/alamesWeb: http://thinkmorewriteless.wordpress.com/Corporate: http://ibm.comhttps://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/52-andrea-ames/Short URL: http://emktr.co/EMPC52

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IntelContent Poker Game #1 - Rose, Scalera, Balogh, Fryrear

Play Episode Listen Later May 15, 2017 36:53

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.BiographyBuddy Scalera - Buddy Scalera is a healthcare content strategist working in Parsippany, NJ. He is the author of five published books on content, creativity, and visual storytelling. In his free time, he writes superhero comic books. Learn more at BuddyScalera.com and WordsPicturesWeb.com. Robert Rose - As the Chief Strategy Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.Andrea Fryrear - Andrea is an agile marketing evangelist who spends way too much time thinking about things like backlogs and WIP limits. She is the founder and chief content officer for Fox Content, where she helps drive content strategy and implementation for her clients using agile marketing methodologies. You can also find her writing and editing The Agile Marketer, a community and resource center for all things agile marketing.Matthew Balogh - Matt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy. Matt combines a degree in Engineering, an MBA in Marketing, and nearly three decades of coding experience to create the systems and strategies that support and inform content that changes behavior. Matt is currently the Senior Director of Content Engineering with The Medicines Company, and former CTO of Ogilvy CommonHealth where he established and led the innovation team. He is an active speaker and hosts a bi-weekly podcast on martech in the healthcare industry. Matt has global experience implementing intelligent content systems.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.LinksLinkedIn -Rosehttps://www.linkedin.com/in/robrose/LinkedIn - Fryrearhttps://www.linkedin.com/in/afryrear/LinkedIn - Scalerahttps://www.linkedin.com/in/buddyscalera/LinkedIn - Baloghhttps://www.linkedin.com/in/mattbalogh/https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-50-poker-game/http://emktr.co/EMPC50

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SoS EP 52: Pop Culture TV In 2017: To Suck Or Not To Suck

Play Episode Listen Later Jan 19, 2017 59:29

Defenders! Game of Thrones! Riverdale! We break down Pop Culture TV In 2017 - what to schedule our DVR for or not (did you know there's a show called Powerless debuting Feb 2? Neither did we!) PLUS: We're going to be joined by Buddy Scalera, former Deadpool scribe and creator of Comic Book School talking craft [...]

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Episode 73: Comic Book School Presents - Creator Studio With Joe Quesada

Play Episode Listen Later Nov 14, 2016 58:01

Back in Episode 62, Adrian and his producer Eileen spoke with Buddy Scalera, a noted content strategist, author and journalist. Buddy also has an extensive background in comic book writing, having worked on Deadpool for Marvel Comics and publishing creator-owned titles like Necrotic and 7 Days of Fame through After Hours Press. Buddy is perhaps best known for his role as the founder of the company Comic Book School, which, as the name suggests, aims to educate people in the creation, sales and marketing of comic books. In association with Red Bull and Marvy Uchida, Buddy's Comic Book School hosted a block of educational panels at New York Comic Con 2016 including Creators Studio with Joe Quesada. In an intimate, one on one conversation, Buddy Scalera speaks with Joe Quesada, the former Editor in Chief and current Chief Creative Officer of Marvel Comics. Joe discusses his rise through the ranks as an artist on titles for Valiant, DC and Marvel, eventually running the latter during one of the companies most tumultuous eras.

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Episode 73: Comic Book School Presents - Creator Studio With Joe Quesada

Play Episode Listen Later Nov 14, 2016 58:01

Back in Episode 62, Adrian and his producer Eileen spoke with Buddy Scalera, a noted content strategist, author and journalist. Buddy also has an extensive background in comic book writing, having worked on Deadpool for Marvel Comics and publishing creator-owned titles like Necrotic and 7 Days of Fame through After Hours Press. Buddy is perhaps best known for his role as the founder of the company Comic Book School, which, as the name suggests, aims to educate people in the creation, sales and marketing of comic books. In association with Red Bull and Marvy Uchida, Buddy's Comic Book School hosted a block of educational panels at New York Comic Con 2016 including Creators Studio with Joe Quesada. In an intimate, one on one conversation, Buddy Scalera speaks with Joe Quesada, the former Editor in Chief and current Chief Creative Officer of Marvel Comics. Joe discusses his rise through the ranks as an artist on titles for Valiant, DC and Marvel, eventually running the latter during one of the companies most tumultuous eras.

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#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling

Business of Story

Play Episode Listen Later Nov 7, 2016 65:27

Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why it’s key to keep asking questions and keep learning How to combine your artistic creativity with your business creativity Why the core of all stories is conflict and conflict resolution How text is actually a visual medium and a part of visual storytelling Why it helps anyone to continually deconstruct your work to improve How to step back and listen to your audience to better understand them Resources Buddy Scalera Buddy Scalera on Twitter, @BuddyScalera comicbookschool.com wordspicturesweb.com Marvel Comics Ogilvy on Advertising by David Ogilvy Seth Godin "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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Buddy Scalera on Visual Storytelling at Content Marketing World 2016

Play Episode Listen Later Sep 27, 2016 32:26

Buddy Scalera is a very unique person. Not only does he have a passion for understanding content strategy in healthcare, but he also is a freelance comic book writer for Marvel! In the world of comic books, or graphic novels, the images shown help drive your imagination, internal narration, and lead you to define the story your way. As content marketers, we too can harness this power of story to drive not only textual content, but using visuals like photography, illustrations, and video to enhance the story. In this show, Buddy shares some of the wealth of knowledge he has on the art of telling stories and gives us some great examples and ideas on how to get started. He drives home the idea of learning outside of the practice of marketing and adopting a "side hustle" to sell your ideas and creativity while testing concepts for marketing. Near the end, Buddy shares one piece of advice we all can take away from, and I want to point out specifically: Stop talking at your customers and start listening to them.Additional Links:http://www.buddyscalera.com/https://www.linkedin.com/in/buddyscalerahttps://twitter.com/buddyscalerahttp://comicbookschool.com/about-buddy/

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Episode 63: The Signal Boost

Play Episode Listen Later Aug 29, 2016 52:00

In Episode 61, Stan Chou taught artists and writers a new method of creating comics inexpensively and effectively using "sketch comics." In Episode 62, Buddy Scalera showed us how to then take your project and properly market ourselves to publishers and fans. Now in Episode 63, we take the approach one step further! Concluding the "CACN Trilogy," this episode features J. Jacob Barker, a writer and one of the founding organizers of the Creator After Con Network, a group which works to build a positive community of creators/promoters within the comic book industry. Adrian and J take to a local mall to discuss the roles both creators and fans play in strengthening the community and the importance of maintaining a level of professionalism within each connection. Plus, an awkward encounter during the recording session proves to be an unexpected teaching tool.

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Episode 63: The Signal Boost

Play Episode Listen Later Aug 29, 2016 52:00

In Episode 61, Stan Chou taught artists and writers a new method of creating comics inexpensively and effectively using "sketch comics." In Episode 62, Buddy Scalera showed us how to then take your project and properly market ourselves to publishers and fans. Now in Episode 63, we take the approach one step further! Concluding the "CACN Trilogy," this episode features J. Jacob Barker, a writer and one of the founding organizers of the Creator After Con Network, a group which works to build a positive community of creators/promoters within the comic book industry. Adrian and J take to a local mall to discuss the roles both creators and fans play in strengthening the community and the importance of maintaining a level of professionalism within each connection. Plus, an awkward encounter during the recording session proves to be an unexpected teaching tool.

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Episode 62: The Buddy System

Play Episode Listen Later Aug 16, 2016 92:57

Buddy Scalera is a New Jersey-based content strategist, author and journalist. He is also an editor and a comic book writer, penning scripts for Marvel (Deadpool) and self-publishing several creator-owned titles (7 Days of Fame, Necrotic: Dead Flesh on a Living Body) through After Hours Press. Buddy is perhaps best known as an educator in the comic book community, hosting numerous workshops and convention panels at San Diego Comic-Con, New York Comic-Con and more. In this episode, Adrian is once again joined by his Creative Director, Eileen. Together, they engage in a candid interview with Buddy Scalera on numerous helpful topics including: Creating (and maintaining) a personal brand as a creator Using music as a creative influence Vital marketing/networking techniques How to effectively sell merchandise as a convention exhibitor Eileen and Buddy pay tribute to "His Royal Badness"

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Episode 62: The Buddy System