Podcasts about chitra agrawal

Chitra Agrawal is the Founder of Brooklyn Dehli, an Indian-American condiments brand. She founded Brooklyn Dehli to bridge cultures by connecting consumers to authentic Indian flavors. Chitra is the author of the cookbook Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn. For over 15 years, she has taught and written about vegetarian food rooted in her Indian heritage. In this episode… People often launch CPG brands after identifying a gap in the market, but others do so to fulfill a personal need. When taking this route, recognizing and connecting with your ideal customer can prove challenging. Hear how a CPG entrepreneur influenced by her cultural background brought her brand to the mass market. Fueled by a desire to introduce Indian cuisine and flavors to the world, Chitra Agrawal established a personal vision for her brand uninfluenced by conventional market products. Although her brand didn't scale at a traditional pace, she was able to forge her own path and control the direction of her growth. When introducing consumers to diverse products not recognized by the mass market, Chitra suggests including recipes on your website to instruct consumers on product usage. By infusing your marketing efforts with your personal mission, consumers are more likely to connect with you. Tune in to this episode of the Brand Alchemist Podcast as Taja Dockendorf chats with Chitra Agrawal, the Founder of Brooklyn Dehli, about her journey introducing culturally rich products to the market. Chitra shares the value of growing a brand without expectations or timelines, her favorite aspect of building a culturally inspired brand, and Brooklyn Dehli's plans for product expansion. 

Chitra Agrawal is an author and entrepreneur behind the beloved Brooklyn Delhi, a packaged foods brand that is based partially around achaar, a beloved and staple South Asian condiment. We talk about the founding of the company and our collective love of Indian spices and flavors, as well as a copycat product from one of the country's most prominent grocery chains. We also discuss her cookbook, Vibrant India, in which Chitra takes readers on a journey to her mother's hometown of Bangalore and back to Brooklyn, where she adapts her family's South Indian recipes for home cooks.Also on the show, we catch up with Aadit Patel, founder of an amazing new company called Confusion Snacks. The name of the game now is black truffle masala, chili chaat, and chaat mint popcorn, and it's one of our favorite new brands to jump into the field. We talk with Aadit about the challenges of launching a food company today, and we also find out how he works closely with his mother to exact the recipe for his wonderful snacks.MORE FROM CHITRA AGRAWAL AND AADIT PATEL:Chitra Agrawal on the Changing Grocery Landscape for Startups [Modern Retail]Can Brooklyn Delhi Take on Trader Joe's? [The Quint]Are You Ready for Hot Snack Summer? [TikTok]FOLLOW, FOLLOW, FOLLOW:instagram.com/brooklyndelhiinstagram.com/confusionsnacksinstagram.com/mattrodbardinstagram.com/taste

On this week's episode, Chitra Agrawal joins the show to discuss her Indian heritage and how that forged her career, plus much more! Chitra Agrawal is a cook, cookbook author, cooking instructor, and the founder and CEO of Brooklyn Delhi. Brooklyn Delhi a beloved Indian condiment and sauce brand providing pantry staples for the modern kitchen.Heritage Radio Network is a listener supported nonprofit podcast network. Support The Feedfeed by becoming a member!The Feedfeed is Powered by Simplecast.

0:47: Interview: Alison Cayne, Founder & CEO, Haven's Kitchen – Let's kick things off with Alison Cayne, the founder and CEO of fast-growing refrigerated sauce brand Haven's Kitchen. In this clip, pulled from an episode published on July 12, Alison spoke about how she created an office environment that motivated her team to return to an IRL work setting, why the brand's innovative package design is both an asset and a limitation and navigating the challenge of uneven retail pricing.  12:04: Interview: Dan Lourenco and Ryan Hughes, Co-Founders, Ghost – Next up we have Dan Lourenco and Ryan Hughes, the co-founders of sports nutrition and energy brand Ghost. In a clip pulled from an episode featured on October 25, Dan and Ryan spoke about why generating revenue is not at the top of the list of company priorities, why entrepreneurs have to go “all in” to be successful, why they believe you can't create a lifestyle brand and why Ghost has never used social media as a marketing tool.  22:44: Interview: Anna-Lena Kamenetzky, Founder & CEO, Touch Capital – Let's keep it going with Anna-Lena Kamenetzky, the founder and CEO of growth-stage venture capital firm Touch Capital. In this clip, from our episode published on October 4, she discussed the value of entrepreneurs with prior industry experience, why an “‘A” idea doesn't work with a “C” team, how she evaluates innovative brands and their scaling potential why investor feedback and input only works “if it's a pull and not a push.” 30:04: Interview: Ibraheem Basir, Founder/CEO, A Dozen Cousins – Next we have Ibraheem Basir, the founder and CEO of A Dozen Cousins, a brand of side dishes and sauces inspired by traditional Creole, Caribbean and Latino recipes. In the following clip, pulled from an episode published on June 28, Basir spoke about how the company's initial focus has evolved, ensuring quality standards with co-manufacturing partners and why “keeping a foot in the familiar” is a key tenet of the brand's innovation strategy.  40:56: Interview: Chitra Agrawal, Founder & CEO, Brooklyn Delhi – We continue with Chitra Agrawal, the founder and CEO of Brooklyn Delhi, a brand of Indian-inspired pantry staples crafted for modern kitchens. In this clip, pulled from an episode aired on September 13, Chitra discussed why she didn't pay herself a salary for the first four years of the business, how the company has scaled with no outside investors, how she created favorable contracts with co-manufacturers and how the company has benefitted from an omni-channel sales strategy. 49:14: Interview: Maxime Pouvreau, Founder, Petit Pot – Finally, we hear from Maxime Pouvreau, the founder of premium pudding brand Petit Pot. In the following clip, pulled from an episode published on September 27, Max explained why he has stressed frugality and cautious spending from the outset and how the hire of an experienced operations executive and thoughtful planning strategy helped the company scale production and achieve profitability. Brands in this episode: Haven's Kitchen, Ghost Lifestyle, Super Coffee, A Dozen Cousins, Brooklyn Delhi, Petit Pot

Welcome back to Season 2, Episode 193 of the Asian Hustle Network Podcast! We are very excited to have Chitra Agrawal on this week's show. We interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals. We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us. Check us out on Anchor, iTunes, Stitcher, Google Play Music, TuneIn, Spotify, and more. If you enjoyed this episode, please subscribe and leave us a positive 5-star review. This is our opportunity to use the voices of the Asian community and share these incredible stories with the world. We release a new episode every Wednesday and Saturday, so stay tuned! Chitra Agrawal is the founder and CEO of Brooklyn Delhi, a food brand inspired by her Indian heritage. She launched Brooklyn Delhi in 2014 as a way to expand the conversation around South Asian food and culture in America, by bringing the flavors she grew up loving to grocery store shelves nationwide. Chitra has over a decade of experience teaching, serving, and writing about Indian home cooking. She is the author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn (Penguin, 2017). Her work has been featured in dozens of publications including the New York Times, Saveur, Food & Wine, and more. Prior to founding Brooklyn Delhi in 2014, Chitra worked as a marketing professional for over a decade at companies such as American Express and Omnicom Group. --- Support this podcast: https://anchor.fm/asianhustlenetwork/support

Grocery and CPG are certainly hot areas for startups, but it hasn't always been that way. Brooklyn Delhi, a company that makes Indian-inspired sauces and condiments, has been in the business since 2014. This week on the Modern Retail Podcast, founder Chitra Agrawal talked about growing the business -- and the current DTC landscape. Brooklyn Delhi began as a predominately local company. Agrawal got laid off from her marketing job but had already been building a following as a food blogger. It seemed only natural to try her hand as an entrepreneur. In its early years, Brooklyn Delhi made its achaar products, an Indian pickled condiment, and mostly sold it locally in New York City. The brand started getting on shelves in small grocers, as well as became featured in trendy Brooklyn restaurants. "We always pictured our product on store shelves one day," said Agrawal. "But to get there, I think we first knew that we needed to start at this very local market level to kind of understand what was it that people thought about the product." It took some time, but the strategy worked. Today, Brooklyn Delhi is available nationwide in stores like Whole Foods, as well as available on its direct-to-consumer site and with meal kit services like Blue Apron. And it's expanded its products beyond its hero achaar product to simmer sauces. There have been some road bumps. For example, Agrawal said Trader Joe's was in talks with Brooklyn Delhi for a potential private label partnership, and then she noticed that the retailer ended up making its own achaar product that looked suspiciously similar to hers. Agrawal decided to go public about what she viewed as blatant product copycatting. "I wanted to say something because I wanted people to know that we did not pack the watered-down version of Trader Joe's," she said. "Because so many people had come to us and they were just like, 'this doesn't taste right, is this your product?'" Even so, the company has moved on and moved up. The focus now, said Agrawal, is to grow the DTC arm as well as expand its product line. Currently, Brooklyn Delhi has 11 SKUs, but Agrawal hopes to have as many as 15 launched in the next year. "There's going to new a lot of new product coming out for Brooklyn Delhi," she said.

In this edition, Jenn and Alicia discuss naming this podcast as well as the words pinch, Maillard Reaction, and sauté. Esculentè is a behind-the-scenes conversation podcast hosted by Jenn de la Vega and research producer Alicia Book. For every three culinary words, Jenn and Alicia discuss material from the cutting room floor in a series of bonus episodes. They answer listener questions and dive deep into the words as well as the humanity behind them.Hosted by Jenn de la Vega and Alicia Book.Knife logo by pixel artist Rachelle ViolaLinksVibrant India by Chitra Agrawal (affiliate link)Suggest a wordSupport the show on Patreon!Captioned video versions on Youtube Share this show with your friends Follow CulinaryWoTD on Twitter

Chitra Agrawal had no experience in CPG prior to launching Brooklyn Delhi in 2014. Nevertheless, she has built the brand of Indian-inspired pantry staples into an admired and profitable company that generates millions of dollars in annual revenue. As remarkable as those accomplishments might seem, they weren't goals when she started out. The daughter of immigrants, Agrawal envisioned Brooklyn Delhi as a brand that could connect Americans to authentic Indian cuisine through products rooted in culture and designed for modern consumers.  The brand's flagship product is achaar, a staple Indian condiment made from pickled ingredients and is often prepared spicy. Chitra developed her own recipe for achaar, one that eventually caught the attention of a Whole Foods global buyer and also meal kit company Blue Apron, both of which became key partners in the brand's rise to national prominence. Brooklyn Delhi has since expanded its product offerings to include simmer sauces like its Golden Coconut Curry Simmer Sauce and Tikka Masala Simmer Sauce, as well as condiments including Curry Ketchup, Curry Mustard, and Guntur Sannam Hot Sauce. The products are sold in natural and specialty retailers across the U.S., online and via foodservice. In this episode, Agrawal spoke about her vision for achaar as a pantry staple in American homes, the influence of her popular blog in the early development of Brooklyn Delhi, why consumer education requires patience and how she leveraged the brand's strengths to win over Whole Foods. She also explained why the company has no outside investors, why profitability has always been top of mind, creating favorable contracts with co-manufacturers and how an omni-channel sales strategy has benefited the company. Show notes: 0:45: Chitra Agrawal, Founder & CEO, Brooklyn Delhi – Agrawal spoke with Taste Radio editor Ray Latif  about her recent transition from Brooklyn to the suburbs and the benefits of having a bigger kitchen and gave a primer on achaar and its versatility in cooking. She also explained why she is frustrated with Trader Joe's, how she incorporated her personal story into the brand, why she didn't pay herself a salary  for the first four years of the business and how a remarkable meeting with a Whole Foods buyer changed  the brand's fortunes. Later, she discussed Brooklyn Delhi's partnership with Blue Apron, why she has  been adamant about not taking outside capital and how thoughtful planning and ingredient sourcing is key to the company's operational strategy. Brands in this episode: Brooklyn Delhi

Anisha has Brooklyn Delhi CEO and founder Chitra Agrawal on this episode. Chitra discusses how she started her successful condiment business and the recent Trader Joe's debacle. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Brooklyn Delhi founder Chitra Agrawal launched the Indian condiment and sauce brand eight years ago with the help of her now-husband, food packaging designer Ben Garthus. In this Spill & Dish episode, Julie Gallagher, SFA's director of content, chats with Agrawal about the approachability of the brand, how she scales supply chain hurdles, and a key foodservice partnership that's placed her tomato achaar in more than a million U.S households.Spill & Dish is Powered by Simplecast.

What has to happen for Vietnamese lemongrass barbecue sauce to take up as much space as Texas barbecue sauce on an American grocery store shelf? There's a whole generation of young entrepreneurs — many of them women of color — making packaged foods that are expanding the palate of American shoppers. This week, live on stage in Brooklyn, Dan is talking with two of these businesspeople: Chitra Agrawal, founder of Brooklyn Delhi, and Vanessa Pham, the CEO of Omsom. Chitra and Vanessa have taken different approaches to their businesses, but they've faced similar challenges — trying to figure out how to grow while staying true to themselves. One of the struggles they share: The debate over whether to place their items in the “ethnic” or “international” aisle of the grocery store.  The Sporkful production team includes Dan Pashman, Emma Morgenstern, Andres O'Hara, Tracey Samuelson, and Jared O'Connell.Transcript available at www.sporkful.com.

Entrepreneur Chitra Agrawal has faced some challenging moments as the founder of Indian condiments line Brooklyn Delhi. But a great product, a lot of hard work, and some quick thinking got her through the rough patches. Chitra, who is also the author of the cookbook Vibrant India and a mom of two, joins host Kerry Diamond to talk about the ups and downs, why she's remained an independent and fully-bootstrapped business all these years, and how Trader Joe's came to launch a copycat product without her involvement. (We did reach out to Trader Joe's for comment and will update if we hear from them).Thank you to Mommenpop for sponsoring this episode. Learn more at mommenpop.com.Radio Cherry Bombe is recorded at Newsstand Studios at Rockefeller Center in New York City. Our theme song is by the band Tra La La.Subscribe to our newsletter and check out past episodes and transcripts here!More on Chitra: Instagram, Brooklyn Delhi, Vibrant India

Referenced in this episode:The South Indian Comfort Food We All Need (Food52)Khara Huggi or Pongal recipeKhara Huggi or Pongal with Chitra Agrawal (Genius Recipes | YouTube)Genius-Hunter Extra-Credit:Chitra's blog: The ABCD's of CookingChitra making coconut dal for herself—and her two-year-old Alok Special thanks to listeners Stephanie (@leftoversforbreakfast__), Leah (@_leahd_), and Kristina (@veien_til_rom) for sharing your most comforting comforts!What's your ultimate comfort food? Tell me all about it: genius@food52.com.

On this week's episode of Homemade, host Sabrina Medora chats with two women who are blazing trails for home cooks everywhere! First, UK TikTok sensation and Michelin-trained entrepreneur Poppy O'Toole discusses her fast rise to fame as the self-proclaimed “potato queen,” and how losing a job turned into gaining worldwide acclaim within the food space. Then, chef and cookbook author Chitra Agrawal talks about the differences between Northern and Southern Indian cuisine, and how her Brooklyn Dehli condiment line has been flying off the shelves. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chitra Agrawal is Co-Founder of Brooklyn Delhi, the Indian condiment company she grew out of a thriving food blog and cookbook. On this episode of ITS, Chitra and Ali talk about consumer education, when a founder needs to get out of the kitchen, and what it's like (or how to manage) working with your husband.Image courtesy of Liz Clayman.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Referenced in this episode:The South Indian Comfort Food We All Need (Food52)Khara Huggi or Pongal recipeKhara Huggi or Pongal with Chitra Agrawal (Genius Recipes | YouTube)Genius-Hunter Extra-Credit:Chitra's blog: The ABCD's of CookingChitra making coconut dal for herself—and her two-year-old Alok Special thanks to listeners Stephanie (@leftoversforbreakfast__), Leah (@_leahd_), and Kristina (@veien_til_rom) for sharing your most comforting comforts!What's your ultimate comfort food? Tell me all about it: genius@food52.com.

In this special panel discussion episode, we speak with three of the most passionate and hard-working women in the food biz: Chitra Agrawal of Brooklyn Delhi, Leetal Arazi of NY SHUK and Sana Javeri Kadri of Diaspora Co. Each of these trailblazers have created a culinary brand that represents the food of their culture. They chat with us about the importance of preserving flavors and traditions as ingredients move about the world. Peddler Journal is a podcast brought to you by the team at Peddler Journal. Find us at peddlerjournal.com and on Instagram @peddlerjournal --- Support this podcast: https://anchor.fm/peddler-journal/support

Chitra Agrawal has been cooking, teaching and writing about food inspired by her family’s recipes from India for ten years. She co-founded Brooklyn Delhi with her husband Ben Garthus in 2014 to bring the flavors she was creating to a wider audience. Chitra is the author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn (Penguin, 2017). Prior to Brooklyn Delhi, Chitra held marketing roles at American Express and DDB and completed her MBA at NYU Stern. Brooklyn Delhi's award-winning condiments can be found in Whole Foods nationwide and in Blue Apron meal kits and have been featured by food critics at the NY Times, Saveur, Food & Wine and more. Why Food? is powered by Simplecast.

Chitra Agrawal and Ben Garthus, founders of Brooklyn Delhi, join the Real Food Brands Marketing Podcast to discuss taking inspiration from their personal backgrounds and leveraging their professional expertise in food blogging and packaging design firm to start their own food company.     In This Episode:  The story behind how and why Ben and Chitra started Brooklyn Delhi  How Ben and Chitra educated consumers about their new product  How choosing a product name can affect your target audience  How Brooklyn Delhi got their product placed in Blue Apron meals  Why Brooklyn Delhi takes a fusion style approach to their products rather than a more traditional Indian approach  How Ben captured the cultures of both India and New York in their packaging design  Tips for great packaging design  Why a creative brief is an important part of creating package design  Resources:  Brooklyn Delhi  ABDCs of Cooking  Garden Haus  Real Food Brands Marketing Roundtable Facebook Group  Real Food Brands    

Alicia talks to Chitra Agrawal — maker of the Brooklyn Delhi line of condiments, and author of the cookbook Vibrant India — about her lifelong vegetarianism, the word “curry,” and her punk rock youth in New Jersey. Written and presented by Alicia Kennedy Produced by Sareen Patel This is a public episode. Get access to private episodes at www.aliciakennedy.news/subscribe This is a public episode. Get access to private episodes at www.aliciakennedy.news/subscribe

Alicia talks to Chitra Agrawal — maker of the Brooklyn Delhi line of condiments, and author of the cookbook Vibrant India — about her lifelong vegetarianism, the word “curry,” and her punk rock youth in New Jersey. Written and presented by Alicia Kennedy Produced by Sareen Patel

This week on Eat Your Words, host Cathy Erway is joined in the studio by Chitra Agrawal, the author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn, and the founder of Brooklyn Delhi, an award-winning Indian condiments line. Chitra writes the popular recipe blog The ABCDs of Cooking, teaches vegetarian Indian cooking classes at Brooklyn Kitchen, Brooklyn Brainery, and Whole Foods, and hosts pop-up dinners throughout New York City with creative Indian-inspired menus.

ABCD's of Cooking On her blog, ABCD's of Cooking, Chitra shares her family recipes from South and North India as well as her own creations from things that inspire her, like local ingredients and other cuisines. Chitra is writing her first cookbook on Bangalore recipes using local ingredients and runs a small batch Indian condiments […] The post 078: Chitra Agrawal: Following Tradition and Inspiration with Her Creations first appeared on The Dinner Special podcast.

Our guest today is Chitra Agrawal, blogger at ABCD's of Cooking, founder of condiment line Brooklyn Delhi, and author of an upcoming cookbook. She's here to share tips for using Indian-inspired spices and techniques in your everyday meals. Visit the website to read the full transcript: http://bit.ly/1pqxIuU

On this week’s episode of Let’s Eat In, Cathy Erway is talking Indian cuisine with Chitra Agrawal, founder of The ABCD’s of Cooking blog. Tune into this episode to learn the difference between North and South Indian cooking, and why Chitra has become a crusader specifically for South Indian cuisine. Cathy and Chitra are collaborating on a South Indian Cider Harvest Dinner at Jimmy’s No. 43 on October 15th; find out what’s on the menu! What is Chitra cooking with her fall CSA share this month? Find out how South Indian dishes can be adapted using local ingredients from the Mid Atlantic. Finally, what would Chitra cook for her ideal date? This episode has been sponsored by Whole Foods Market. “Using local ingredients is not novel to Indian cooking.” 4:11 “There’s not a lot of visibility for Indian chefs… The popularity of Indian food is growing, and I think that will affect the personalities that we see cooking it.” 21:30 — Chitra Agrawal on Let’s Eat In