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Is the plant-based meat boom going bust? Despite early excitement and big investments, some brands are in the midst of turbulent times and an uncertain future. The hosts weigh in. Plus, Babak Bina, co-founder of BCB3 Hospitality Group, shares how a deep commitment to guest experience and a love for cultural cuisine helped him develop some of the city's most acclaimed restaurants. Show notes: 0:45: Head South. Point (Coffee) Break. Big Names, Live. A Beyond Meati Problem. Dink-Tinis & More. – The hosts recap Taste Radio's vibrant Austin meetup and share red hot news in the business of RTD coffee. They also highlight recently announced founders and operators that will be speaking at BevNET Live Summer 2025, including Kurt Seidensticker of Vital Proteins and Melvin Landis of Olipop. The hosts riff on the stunning downfall of plant-based meat company Meati as well as another poor quarter for Beyond and analyze the broader implications for the alt-meat space. Ray gets everyone's attention with a collaboration between The Botanist Gin and Prince, which have teamed up to serve “pickleball cocktails,” before John and Mike break out lemonade-flavored potato chips and a goat milk “lamb skewer” chocolate bar. Jacqui chats about an avocado-based tea, and Ray showcases new meat sticks from The New Primal and Archer. 29:09: Babak Bina, Co-Founder, BCB3 Hospitality Group – A towering presence in Boston's culinary scene for nearly four decades, Babak is a renowned restaurateur whose influence stretches far beyond the dining room. Known for his unwavering focus on hospitality and a bold commitment to innovative, globally inspired cuisine, he has helped shape the city's food culture in lasting ways. In this episode, Babak shares insights into how he educates diners without alienating them, why pushing a city's culinary boundaries matters, and what it takes to craft experiences that go well beyond just great food. He also discusses his philosophy of leading by example – whether it's mopping the floor or bussing a table – and how culture starts at the top. Brands in this episode: Wundereggs, Super Coffee, Afia, Better Sour, Nebula Snacks, NUFS, Jolene, Vital Proteins, Olipop, Polar, Meati, Beyond, Impossible, The Botanist, Essentia, Utz, Alex's Lemonade Stand, New Primal, Archer, Kesssho, Avsome, HOP WTR
We're back for another episode of Inspire + Move! Join Matt and I as we reflect on our recent trip to Newport Beach for the Elite Entrepreneur Mastermind. It was a bucket list experience and one that had a powerful impact on us, both personally and professionally. After months of momentum and huge goals achieved for us in our business, this mastermind came at the perfect time. From the energy in the room, to the bold decisions we've taken since, we talk all about why being in the right room can completely transform your trajectory. Tune in to hear more about:• Why getting in the room is the shortcut, and how proximity to the right people accelerates your growth.• Lessons from Super Coffee founder Jimmy DeCicco on keeping more of what you build and growing with purpose.• How we took immediate action from what we learned, from new hires, bigger content goals, and launching our 6-week challenge.• The mindset shift of hiring who you are not and why automating, delegating, and trusting your team are non-negotiables.• The power of energy, connection, knowing your strengths, and how this shapes your business and life.If you've ever wondered what really goes on behind the scenes of a mastermind or you're ready to start surrounding yourself with next-level thinkers, listen in and share this episode with a friend! Your support means the world to us, and we love hearing how these conversations inspire you so connect with us over on Instagram @AlliArruda and @Matt_Arruda!The BENCHMARK FITNESS 6-Week Challenge is here, with programs for every lifestyle:• Bodyweight: No equipment needed.• Dumbbell: Minimal gear, maximum results.• Gym: Full access, full potential. Includes a 6-week meal plan to fuel your progress.Spots are limited—don't wait to show up for yourself!JOIN US HERE: https://www.benchmarkfitness.ca/shop/bmf-6-week-challengeUse our listener discount code CHALLENGE50 to receive $50 off! Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok
Todd Davis, a seasoned Kroger executive who's been with the retailer for over 30 years, has a sharp instinct for what makes a brand not just survive, but soar. As the category manager for natural, local, and multicultural brands at Kroger's King Soopers and City Market banners, Todd has spent decades championing innovative products and the passionate founders behind them. But for him, it's not just about the numbers – it's about purpose, authenticity and impact. In this episode, Todd shares his strategy for identifying standout brands and why he's especially driven to support women-owned and BIPOC-owned businesses. He also discusses his hands-on, relationship-first mindset, and his belief in brands that are shaking up traditional retail by selling with heart, disrupting with intention and truly connecting with today's consumer. Show notes: 0:25: Interview: Todd Davis, Category Manager – Natural Foods/Local/Multi-Cultural, King Soopers/City Market – At Expo West 2025, Todd talks about his 30-year journey at Kroger, starting as a bagger and rising through the ranks, and his deep passion for both grocery innovation and hip-hop culture – including his title as the largest collector of hip-hop music in North America. He also talks about what motivates him daily, how he approaches leadership and growth, evaluating new brands at trade shows and the value of transparency, “HOT” conversations (honest, open, transparent), and emotional detachment when making buyer decisions. Todd also explains what a brand's shippers need to tell its product story, the power of local programs like Colorado Proud and brand incubation opportunities, his advice for emerging brands preparing for a first meeting with retail buyers and how he evaluates brands without relying solely on personal preferences. He also highlights the development of a women-owned brands endcap in 30 stores, reveals why LinkedIn is his favorite platform for staying connected and talks about his belief in the "gentle push" toward greatness every day. Brands in this episode: Bonfire Burritos, U-LUV Cookies, Wilde, Melting Forest, Saint James Tea, Kevin's Natural Foods, Rudi's, Super Coffee, Rise Brewing Co.
How do you cultivate a loyal following through organic growth and word-of-mouth buzz and without leaning on celebrity endorsements or splashy marketing campaigns? It's the Komos way. In this episode, Ria Soler, the director of education and global advocacy for luxury spirit brand Tequila Komos, talks about how the company has focused on organic growth, thoughtful distribution and authenticity to stand out in an increasingly crowded market. Show notes: 0:45: Sports Drink? Tawchy's. More Investment, But Where? Jean Luc Picard. National Day Day. – Tequila is still booming, but is “better for you”? Torchy's Tacos is all over Austin. When will the chain come to Boston? Melissa drops the latest on Nombase, and we've got new speaker reveals for BevNET Live. FABID's Q1 2025 report shows the funding freeze might be thawing, just not everywhere. National Pretzel Day – are you Team Soft or Team Crunchy? John is irritated. And, we've got new and notable products aplenty. 34:47: Interview: Ria Soler, Director of Education and Global Advocacy at Tequila Komos – At the Nassau Paradise Island Wine & Food Festival last month in The Bahamas, Ria talks about how Komos brings a winemaker's finesse to the world of agave spirits, blending traditional tequila craftsmanship with a sophisticated, global outlook. She also offers a candid look into Komos's multifaceted approach to brand building, how it embraces product placement in popular television shows from The White Lotus to The Real Housewives, and why “all press is good press” as the company expands visibility. Ria also talks about why at the heart of Komos' growth is a strong focus on distributor relationships, where trust and mutual respect are essential – especially during its transition into Gallo's network. She shares the value of ride-alongs with sales reps, even if it means braving a few dirty cars, and explains why her communication style is rooted in listening and adaptability. Brands in this episode: Pretzelized, Unique Pretzels, Uncle Jerry's, Auntie's Annie, Quinn's, El Nacho, Cafe Du Monde, Dude Wow, Zenjoy, MTN Dew, Whiteleaf Provisions, Super Coffee, La Colombe, Tequila Komos, Orin Swift, Fortaleza, Chartreuse, Don Julio, Avion, Aviation Gin
This week, we chat with Troy Osinoff!Troy is the Co-founder of JUICE, a digital marketing agency credited by Facebook as being a top 1% agency with clients such as L'Oreal, Super Coffee, Solidcore & Bartstool Sports. Prior to JUICE, Troy helped a bankrupt shoe company reach profitability, grew a Grammy-winning recording studio, created a viral media site called Make A Dare (featured on Dr. Phil), co-founded a media company with 1.7M visitors daily ($0 paid promotion), and created a viral Tumblr that was turned into a nationally sold book (published by Penguin, sold to FOX). Troy also lead digital marketing for the largest HVAC company in the world ($4.2B annual sales), created a group of eCommerce stores grossing 7 figures of revenue, and was Head of Customer Acquisition at BuzzFeed. In 2021 Osinoff became a partner at Magic Fund, an early stage VC fund.Follow Us!Troy Osinoff: @yoJUICE: /thinkjuice.comErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething
Fire perimeter! Callers lost kids to mama/govt. Debating Jesus' color. White deportation fear. Amazing Baltimore Hebrew Israelite!The Hake Report, Friday, January 17, 2025 ADTIMESTAMPS* (0:00:00) Start* (0:05:47) Hey, guys!* (0:08:03) CalFire map: Emergency Incidents* (0:18:45) PHIL, Canada, 1st: Separated, kids under supervision* (0:43:00) PHIL: Praying vs worrying… relief* (0:50:08) PHIL: Son puberty, respect women, youngest daughter* (0:58:44) DAVID, Dallas, 1st: Similar, disheartened at evil* (1:07:32) DAVID: Letting go in court, pro se* (1:12:17) Super/Coffee* (1:13:52) HADEN, TX: brown people, WWII, Israelites* (1:22:35) HADEN vs RONNIE, OH: Jesus,* (1:31:27) ALEX, CA: Alligators; Trump deportation effects* (1:39:43) ANDRE, Baltimore: Haden, KY John, BHI, Mandela, comparing* (1:45:27) ANDRE: Mother, Father, Baltimore "kids"* (1:49:25) Mandela…* (1:50:39) ROBERT, KS: Statue of Liberty* (1:52:43) Andy Lau - Mei You Ren Ke Yi Xiang Ni (沒有人可以像你) - No One Can Be Like YouLINKSBLOG https://www.thehakereport.com/blog/2025/1/17/the-hake-report-fri-1-17-25PODCAST / Substack HAKE NEWS from JLP https://www.thehakereport.com/jlp-news/2025/1/17/hake-news-fri-1-17-25Hake is live M-F 9-11a PT (11-1CT/12-2ET) Call-in 1-888-775-3773 https://www.thehakereport.com/showVIDEO YouTube - Rumble* - Facebook - X - BitChute - Odysee*PODCAST Substack - Apple - Spotify - Castbox - Podcast Addict*SUPER CHAT on platforms* above or BuyMeACoffee, etc.SHOP - Printify (new!) - Spring (old!) - Cameo | All My LinksJLP Network: JLP - Church - TFS - Nick - Joel - Punchie Get full access to HAKE at thehakereport.substack.com/subscribe
Introducing Driver Tale-Lights! First driver talk of 2025 I bring on Benjie Burns, a South Carolina native with over 25 years in the trucking industry. He joins the show to tell his Tale. We dive into the industries hot topics like pay, retention, and parking. He drives home a solid point of why if you are going to drive in this industry, it will require you to have to self advocate, or you will be taken advantage of. You can follow his journey on tiktok @benjieburns75 Donate to Project61 https://ironmanfoundation.donordrive.com/participant/lombardtrucking Download the Truck Parking Club app today and get $25 off your first booking with code lombard25. In another bind? Use code january25 all month long! Remove added sugars from your coffee by ordering Super Coffee on Amazon using the code lombard20 for 20% off your first purchase.
Scott Cleary is born and raised on Martha's Vineyard, and friends with recent guest Nick Klingensmith who is also from the same island! After his time at Suffolk earning a Sports Management degree like myself, he got himself in the logistics world by way of being a freight broker. Eventually gaining a yearning for tech his passions brought him to Revenova, who is prevailing as one of the industry's top TMS. We talk freight, fitness, and why giving a voice to America's drivers is the right thing to do. Get 20% off your first order of Super Coffee on Amazon using the code Lombard20 at checkout Get $25 off your first Truck Parking Club booking using code: tpcnovember for the rest of the month! Go to www.project-61.org for more information on the fight for driver health --- Support this podcast: https://podcasters.spotify.com/pod/show/lombardtrucking/support
In this episode, our expert guest shares her 3-step formula to boost conversions by up to 2,500%. From mastering SEO to crafting eye-catching images and persuasive product pages, she'll show you how to get found, get clicks, and, most importantly, get sales. How can an Amazon brand increase its sales by an astonishing 2,500%? Marketing maven Daniela Bolzmann from Mindful Goods shares her transformative three-step formula that has revolutionized e-commerce strategies for over 500 brands worldwide. Listeners will uncover Daniela's secrets to mastering SEO, crafting eye-catching images, and creating persuasive product pages designed to get noticed, clicked, and purchased. With real-world success stories and insightful data, Daniela guides us through the art of optimizing Amazon listings, A+ Content, and storefronts to achieve remarkable sales growth. Daniela dives into the nuances of product listing optimization, revealing how strategic keyword integration can significantly enhance product visibility and sales on platforms like Amazon. We explore tools like Helium 10 that aid in crafting a master keyword list, and the practice of testing multiple title options to maximize reach. Daniela also shares practical tips for improving main product images, from eliminating white space to incorporating engaging visuals. These foundational strategies prove effective in making products stand out in crowded digital marketplaces. In our conversation, we also examine the power of visual merchandising and content optimization in driving conversions. Daniela highlights the impact of keyword callouts and strategic imagery in boosting click-through rates, using examples like YesBar and Super Coffee to illustrate successful implementations. We discover innovative methods to access Amazon's Premium A+ Content without extra costs, offering brands an edge in enhancing their online presence. Tune in to uncover actionable insights that will elevate your e-commerce game and transform your brand's digital strategy. In episode 615 of the Serious Sellers Podcast, Carrie, Kevin, and Daniela discuss: 00:00 - Boost Conversions With Three-Step Formula 01:36 - Amazon Listing Expertise and Results 04:56 - Impact of Stocking Out on Sales 09:44 - Optimizing Titles and Main Images 11:17 - Keyword Testing for Title Optimization 14:19 - Creating Eye-Catching Amazon Product Images 17:07 - Maximizing Sales Through Visual Merchandising 22:39 - Importance of Attention in Marketing 28:18 - Optimizing Amazon A+ Content for Conversions 36:39 - Strategic Branding and Design for Conversions 40:24 - Amazon Premium A+ Content Unlocks for Free ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Last week I attended my second Broker Carrier Summit to speak on a carrier panel regarding issues faced in the trucking industry. It was an honor to share the stage with amazing individuals, and share my message regarding driver health and wellness. The event is a must for brokers and carriers. You will make the money back over and over again by who you meet there. The list of shoutouts is too long so just check out the episode. Sign up to be a supporter of Project 61 at www.project-61.org Get 20% off your first order of Super Coffee on Amazon with discount code Lombard20 --- Support this podcast: https://podcasters.spotify.com/pod/show/lombardtrucking/support
This episode features a reluctant guest to talk about the recent changes to the Boston qualifying standards announced by the BAA last week. Yes, Kara dragged me (your editor who is also a running coach) kicking and screaming into this one! We start with some life updates from Kara and Des. Kara shares that she and Adam recently celebrated their 23rd wedding anniversary in Estes Park with a nothing but "Netflix and chill." TMI perhaps? We aren't sure she knows the full meaning of that vernacular, but you do get some Netflix recommendations from her! Des shares her experience running a a workout at the DC Half, hosted by Pacers Running, where she may or may not have annoyed her fellow racers. They also talk about the opening of the magical box from Brooks Running and what was revealed inside. You must listen to get the full intel there. Then, the podcast takes a sad turn discussing the tragic murder of Ugandan Olympian Rebecca Cheptegei. Violence against women has no place in this world, and we encourage you to research and support organizations that are on the ground doing something about it. Check out the Nala Track Club and Tirop's Angels to do just that. Finally, Chris and Kara nearly come to blows talking at the BQ standards and process, while Des mostly stays out of the fray adding helpful suggestions here and there. You may want to cancel us both after this discussion. We are certain there will be strong opinions on both sides so let us know what you think. We are at least united in our desire for Boston to continue to be a special place to aspire to race. We finish with a Super 5 turned Super 6 with our top 6 things from the week including the massive support of the Nobody Asked Us merch. You can still get yours here: https://nobody-asked-us.printify.me/products. Of course, we couldn't do the show without our amazing sponsors. Supporting them is a way to support the podcast: Pre-order your Brooks Glycerin Max at brooksrunning.com (countdown timer and fancy box not included). To get your Super Coffee fix, use code NOBODYASKED for 20% off on Amazon. Download the TCS NYC Marathon app to prep for tracking all of your favorite runners including Des and Chris on November 3rd. Get your healthy dog treats at https://www.simplyamericandogtreattruck.com!
Jake DeCicco is the Founder of the #3 bottled coffee brand in the US, Super Coffee. Jordan has been on Shark Tank, the company has raised $150M+ from investors like: Alex Rodriguez, Aaron Rodgers, Jennifer Lopez and removed more than 20,000,000 pounds of sugar from the American diet. If you enjoyed this episode please share it with a friend. It helps me out a lot. https://podcasts.apple.com/vg/podcast/real-conversations/id1594231832 Jacob's Instagram: https://www.instagram.com/jacoboconnor/ Connect with Jake: https://www.instagram.com/jakedecicco/ Jake's LinkedIn: https://linkedin.com/in/jake-decicco-42698a66/ Jacob's YouTube: https://www.youtube.com/watch?v=MtNksWC2r2Q
On today's episode I go in depth on some great healthy mindset habits to help you stop procrastinating. I finish by talking about the way your own ego is getting in your way, and not the way you normally think. Donate to Wreaths Across America today at www.wreathsacrossamerica.org/lombard Get 20% off your first purchase of Super Coffee on Amazon using code Lombard20 at checkout Get 25% off booking your first Truck Parking Club location using code lombard25 at booking --- Support this podcast: https://podcasters.spotify.com/pod/show/lombardtrucking/support
You might have been looking for this episode last week, but things got a little crazy, particularly for Kara. She fills you in on all of the scary details that put Colt in the hospital for nearly a week. He is recovering well and at home now, but it was touch-and-go for a little bit as he ended up with a fluke infection in his chest. In the meantime, Des was announced in the field for the NYC Marathon, and she shares how it has been challenging to find her motivation recently, especially with a banged up big toe nail. Presented by Brooks Running, this episode is full of life updates and two special segments from Lever Movement and Super Coffee. To get your Super Coffee fix, use code NOBODYASKED for 20% off on Amazon. And to get your Lever Movement system, use code NobodyAskedUs for 20% off as well.
A solo recap of the last few weeks! I met some amazing people at the AMBEST conference in San Antonio, as I train for Ironman I had suffered a bit of nerve damage from a deep tissue massage, the Lombard69 Program already has some testimony, and I leave you with a message on why we need to respect America's drivers now more then ever this Labor Day. Get your first order of Super Coffee 20% off on Amazon using the code Lombard20 at checkout! Get $25 off your first daily booking at a Truck Parking Club location by using the code lombard25 Donate to Wreaths Across America at www.wreathsacrossamerica.org/lombard --- Support this podcast: https://podcasters.spotify.com/pod/show/lombardtrucking/support
First, we have to thank a special sponsor Ketone-IQ for helping to make these Olympic episodes possible. Save 30% on your first subscription order & receive a free six pack of Ketone-IQ with https://ketone.com/NOBODYASKED. Thank you also to our other sponsors for this episode - presenting sponsor Brooks Running and Super Coffee - for their support in Paris. To get your Super Coffee fix, use code NOBODYASKED for 20% off on Amazon. This episode covers it all from track day seven - the jumps, the sprints, the hurdles, and of course, the distance events. Plus, you get short previews for the events still to come, because sadly, this will be the last Freshy Fresh from Paris. Kara has an insane broadcasting schedule over the weekend and won't have time for another podcast until a full Olympics recap coming next week. BUT, this will not be the last you see of Des and Kara in Paris! Stay tuned until the very end for an announcement that will have you very, very excited for the final track event of these Games...
Is it your birthday, girl? 'Cause you lookin' like a present Is it your birthday, girl? Let's celebrate it Is it your birthday, girl? Make a wish, 11:11 Is it your birthday, girl? Let's celebrate it.- Lizzo It's Kara's birthday, and of course we are celebrating with this latest episode of Nobody Asked Us presented by Brooks Running. There are so many presents in this one... Kara hopped up on Super Coffee. Per usual, crazy intro banter. Some love for your 40s. Stories of Des lifting weights?! Recaps from the final two days of the Oly Trials (W10K, M5K, W1500, M800). Surprise Olympians named post-Trials. Paris Diamond League madness, world records, and leveling up. UK Olympic selection rants. The Super 5 with a super, Super Coffee discount. And perhaps the biggest present of all... a very special guest joins for the final ~30 minutes, and you won't want to miss it. It might be Kara's birthday, but we are all getting presents! After all, as the great Lizzo says... "Every day, every day is a birthday, hey every day is a birthday, hey, if you a bad b***h, today is your day." To get your Super Coffee discount, please use this link to order and add code NOBODYASKED for 20% off at check-out. Code valid on Amazon only. On Prime Day - July 16/17 - the code will bump to 25% off!
In today's episode, we are joined by Jimmy DeCicco, co-founder and CEO of Super Coffee. Jimmy is a dynamic entrepreneur who, along with his brothers, built Super Coffee from the ground up, turning it into a leading brand in the market. Jimmy delves into the startup journey, sharing key insights on overcoming challenges, the importance of taking action against self-doubt, and the relentless pursuit of goals. He also discusses effective fundraising, the art of cold outreach, and how to create lasting value for investors. Tune in for a masterclass on entrepreneurship, persistence, and the strategies behind building a successful business from scratch. In this episode, you'll discover: - How to take action to overcome self-doubt - Strategies for raising capital and executing successful cold outreach - Insights into the shifting focus of venture capital towards profitability - Plans and strategies for sustainable growth and profitability in a high-growth company 00:00- Introduction 00:57 - Self-doubt and failures 02:41 - Imposter syndrome example 09:55 - Cold outreach tips and adding value 20:00 - Simplifying products and focusing on top sellers 25:00 - Core values of working hard and being nice 28:14 - Cultivating discipline through motivation 33:41 - Future goals of finishing the job and long term success Connect with Jimmy: LinkedIn: https://www.linkedin.com/in/jimmy-decicco/ Instagram: @jimmydecicco5 Wesbsite: drinksupercoffee.com Check out my FREE reading list: https://insidetheinspired.com/reading For all of the courses, podcasts, blogs, contact, and merch, check out our website: https://insidetheinspired.com Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast Listen on Spotify: https://open.spotify.com/show/1FV1VqP Follow Jonathan on Instagram: @jonathanzcohen Rate, review, and subscribe to our podcast on your favorite platform! Your feedback helps us bring you the best possible content and grow our community.
In this episode of the podcast, we discuss building a personal brand with Devon Levesque. We discussed:(00:00) Intro - Devon introduces the importance of building relationships through shared experiences and challenges, like climbing mountains or doing hard workouts together(02:47) Devon's early life and career- Attended military academy in high school, played sports in college- Started promoting and bartending at bars/clubs to make money, brought in hundreds of people- Dropped out of college to pursue managing a hotel nightclub at the W, hosted famous athletes and built connections- Brief stint in the restaurant industry that didn't work out(09:03) Transition into personal training- At age 24, decided to become a personal trainer after advice from a friend- Got first few clients in an apartment building, got a quick online certification - Built up a successful training business working with high-profile clients in NYC- Key insight: high-powered people like being pushed hard and told what to do by an authority figure- Eventually sold the training company and meal prep business (14:09) Lessons learned in early career- If something seems too good to be true, it probably is - success doesn't come that easy- Diversify your revenue streams - Work with people you love and enjoy the journey, don't get caught up in the rat race- Be present(16:44) Transition into brand building and investing- Always interested in the psychology of marketing and consumer behavior - Started providing more value to brands beyond just social media posts - capital, distribution, events, etc.- Formed DML Group to invest in and grow promising consumer brands- Brought together experienced advisors like Ryan Loen who have successfully exited major brands- Invests in brands they believe are category leaders - Super Coffee, Alipop, Beam, Promix(21:01) Devon's superpowers- Ability to ask the right questions and connect the right people together- Stems from his background in creating networks and communities (23:04) Keys to brand success- Having the right partners in place - legal, distribution, formulation, marketing - Authentically communicating the founder's vision across all touchpoints- Devon will only work with a founder if he feels he could grab a beer with them and deeply connectKey Takeaways:- Building genuine relationships through shared challenges is powerful - Don't expect overnight success, diversify revenue, and enjoy the journey- Provide real value to brands beyond just promotion- Invest in authentic founders and category leading products- Align all partners to communicate a consistent brand vision
Join Jess Cervellon and Jimmy DeCicco, Chief Brand Officer of Super Coffee, as they explore the intricacies of brand management and marketing in the competitive field of consumer-packaged goods (CPG). In this revelatory episode, Jimmy shares his journey from establishing a healthier alternative to mainstream beverages to navigating the dynamic demands of retail and direct-to-consumer sales platforms, with a special focus on their robust presence on Amazon. They explore the critical balance of data-driven decisions and the compelling narratives that drive brand growth. ------------------------------------------------What's inside The Juice this week? 00:00 - 10:15: Introducing Jimmy DeCicco: The Super Coffee Journey10:16 - 20:30: Mastery of Brand Positioning: Standing Out in CPG 20:31 - 30:55: Data vs. Storytelling: Striking the Right Balance 30:56 - 38:00: Decoding Retail Strategies and Amazon Dominance —----------------------------------
Brian Mazza is a serial entrepreneur that got his start in the restaurant industry. He's gone on to start High Performance Lifestyle Training (HPLT) with events featuring David Goggins, Bedros Keuilian, etc. He has invested in and partnered with notable brands including: Athletic Brewing, Hoka, Super Coffee, Ten Thousand, Under Armour, etc. If you enjoyed this episode please share it with a friend. It helps us out a lot. https://podcasts.apple.com/vg/podcast/real-conversations/id1594231832 Jacob's Instagram: https://www.instagram.com/jacoboconnor/ Brian's Instagram: https://www.instagram.com/brianmazza/ Real Conversation's Instagram: https://www.instagram.com/real.conversations/
Heading into Final Four weekend, Bobby discusses which major underdog has a better shot to cover and talks about the games. Plus, for USC QB and national champion, Paul McDonald joins Bobby to talk about his career, why helping athletes with mental health post-playing is so important to him, and much more! One of the creators of Super Coffee, Jimmy and his fiancé are in the studio to give Bobby a gift that Jimmy stole from his brother, so Bobby is unsure how he feels about it. Download the DraftKings Sportsbook App today: https://dkng.co/bobbysports If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) (IL/IN/MI/NJ/PA/WV/WY), 1-800-NEXT STEP (AZ), 1-800-522-4700 (CO/NH), 888-789-7777/visit http://ccpg.org/chat (CT), 1-800-BETS OFF (IA), 1-877-770-STOP (7867) (LA), 877-8-HOPENY/text HOPENY (467369) (NY), visit OPGR.org (OR), call/text TN REDLINE 1-800-889-9789 (TN), or 1-888-532-3500 (VA). 21+ (18+ WY). Physically present in AZ/CO/CT/IL/IN/IA/LA/MI/NJ/ NY/PA/TN/VA/WV/WY only. N/A in NH/OR/ON. New customers only. Valid 1 per new customer. Min. $5 deposit. Min $5 wager. $200 issued as eight (8) $25 free bets. Ends 9/19/22. See http://draftkings.com/sportsbook for details. Follow the Show: @25Whistles Follow the Crew: @MrBobbyBones @ProducerEddie @KickoffKevin @MikeDeestro @ReidYarberrySee omnystudio.com/listener for privacy information.
Heading into Final Four weekend, Bobby discusses which major underdog has a better shot to cover and talks about the games. Plus, for USC QB and national champion, Paul McDonald joins Bobby to talk about his career, why helping athletes with mental health post-playing is so important to him, and much more! One of the creators of Super Coffee, Jimmy and his fiancé are in the studio to give Bobby a gift that Jimmy stole from his brother, so Bobby is unsure how he feels about it. Download the DraftKings Sportsbook App today: https://dkng.co/bobbysports If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) (IL/IN/MI/NJ/PA/WV/WY), 1-800-NEXT STEP (AZ), 1-800-522-4700 (CO/NH), 888-789-7777/visit http://ccpg.org/chat (CT), 1-800-BETS OFF (IA), 1-877-770-STOP (7867) (LA), 877-8-HOPENY/text HOPENY (467369) (NY), visit OPGR.org (OR), call/text TN REDLINE 1-800-889-9789 (TN), or 1-888-532-3500 (VA). 21+ (18+ WY). Physically present in AZ/CO/CT/IL/IN/IA/LA/MI/NJ/ NY/PA/TN/VA/WV/WY only. N/A in NH/OR/ON. New customers only. Valid 1 per new customer. Min. $5 deposit. Min $5 wager. $200 issued as eight (8) $25 free bets. Ends 9/19/22. See http://draftkings.com/sportsbook for details. Follow the Show: @25Whistles Follow the Crew: @MrBobbyBones @ProducerEddie @KickoffKevin @MikeDeestro @ReidYarberrySee omnystudio.com/listener for privacy information.
In this episode, Jacob reconnects with Jordan DeCicco-- the the Founder of the #3 bottled coffee brand in the US, Super Coffee. Jordan has been on Shark Tank, the company has raised $150M+ from investors like: Alex Rodriguez, Aaron Rodgers, Jennifer Lopez and removed more than 10,000,000 pounds of sugar from the American diet. If you enjoyed this episode please share it with a friend. It helps us out a lot. https://podcasts.apple.com/vg/podcast/real-conversations/id1594231832 Jacob's Instagram: https://www.instagram.com/jacoboconnor/ Shop Super Coffee: https://drinksupercoffee.com/ Jordan's Instagram: https://www.instagram.com/jordan_decicco/ Jacob's YouTube: https://www.youtube.com/watch?v=MtNksWC2r2Q
Elizabeth welcomes Jimmy DeCicco, co-founder of Super Coffee, a healthy and delicious alternative to sugary coffee and energy drinks. Jimmy talks about how Super Coffee came to form as a family business, and how he and his brothers used their close friendship and competitive nature to excel throughout the process. He talks about how Super Coffee went from a dorm room dream to being the fourth largest ready to drink coffee in the United States, also being recognized as the fastest-growing food and beverage company in the country by Inc. Magazine. Jimmy shares some business and productivity lessons he has learned throughout the startup journey, the significance of celebrating achievements and showing gratitude, and their dedication to keeping Super Coffee's ingredients both clean and delicious. Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramJimmy: Super Coffee | IG Mentioned: Pivot
New Year, new we, amirite? This week, I'm going through some deals and the new Seedless NA Beer from Urban Artifact, which is excellent. Then, i'm joined by one of the brains behind the awesome Super Coffee line, Jimmy DeCicco, and we talk about the inception of the brand while he gives some incredible pointers to anyone thinking about startingt heir own business. Inspiring, as always!
Super Coffee co-founder Jimmy DeCicco joins us on the podcast today. He shares the intense focus on nutrition, training, and mindfulness that has fueled his athletic and entrepreneurial ambitions. Learn how hustle, grit, taking action, and leveraging authenticity grew a bootstrap start-up into a blockbuster product backed by JLo and ARod, disrupting the bottled coffee space.Jimmy founded Super Coffee in his early 20s alongside his two brothers, starting the company out of a run-down Baltimore factory. Super Coffee is now a leader in the RTD coffee space, carried in over 50,000 stores nationwide. Hear the Super Coffee origin story, explosive growth trajectory, lessons from mentors like Jesse Itzler, authentic branding and marketing tactics for upstarts, personal development as a young founder/CEO, the future of health trends and nutrition, hiring tips, meaningful relationships, and much more.Jimmy is no nonsense. His insights will certainly help people seeking to achieve their goals. This one was powerful - we hope you enjoy!Connect with JimmyInstagram LinkedinTwitterConnect with Super CoffeeWebsiteInstagramFacebookJoin The Meat Mafia community Telegram group for daily conversations to keep up with what's happening between episodes of the show.SPONSORS HVMN What you put in your body today is the foundation for who you become tomorrow. HVMN [Health Via Modern Nutrition] is obsessed with helping you get to the top. CrowdHealth provides an alternative to traditional health insurance by allowing members to crowdsource their medical expenses.Use the code 'MEATMAFIA' to get coverage for $99 for your first 6 months. NOBLE ORIGINS Complete and simple, animal-based protein powder with an organ blend for additional nutrition! Use Code: MEATMAFIA at check out! AFFILIATES LMNT - Electrolyte salts to supplement minerals on low-carb diet The Carnivore Bar - CODE MAFIA for 10% OFF - Delicious & convenient Pemmican Bar Perennial Pastures - 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana Farrow Skincare - Use the CODE 'MAFIA' at checkout for 20% OFF Heart & Soil - CODE ‘MEATMAFIA10' for 10% OFF - enhanced nutrition to replace daily vitamins! Carnivore Snax - Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA. Pluck Seasoning - 10% OFF - Nutrient-dense seasoning with INSANE flavor! CODE: MAFIA We Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! CODE 'MEATMAFIA' Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It's a daily product for us!
It's the most wonderful time of the year - full of holiday fun! But, if holiday parties are leaving you feeling overwhelmed rather than merry and bright, then listen here for our 10 tips that can help you to navigate this holiday season without the stress. If you have questions, or topics that you want to hear about, head over to our Instagrams https://www.instagram.com/nucrewnutrition/ or https://www.instagram.com/themomminnutritionist/ and send us a DM!If you are interested in working with us in Metabolism Makeover you can sign up here! https://metabolismmakeover.co/programs/metabolism-makeover/earlybird/?affiliate=mocktailminutesFeatured Mocktails:Sound - https://www.instagram.com/drink.sound/Super Coffee - https://www.instagram.com/drinksupercoffee/ Click play, sip back, and be empowered.
We kick the show off with a cold open, announce a giveaway from our friends at Entertainment Junction, and then launch a few new products - namely Urban Artifact's new Non-Alcoholic beer in Strawberry and Mango, Super Coffee's XXTRA coffee energy drinks, and a call to have you come sample Bubi's Sauces this weekend in the store. Pet Department Manager Mike A. comes back to the studio to show off a cool new product line from Woof for your pets, followed by our main guest, Melinda of PetCakes - "Bake wholesome, healthy, and delicious ORGANIC treats with your heart and hands for every milestone and celebration -- birthdays, adoption anniversaries, and human holidays. No paws or whiskers left out ever again!" - Melinda was an amazing guest and we love knighting a new member of the Banana Bunch! Thanks for watching!
It's not often that a high-profile investment deal is announced just before a major holiday, but we got lucky this week. After discussing the news that Kim Kardashian's private equity firm SKYY Partners has invested in upscale condiment brand TRUFF, the hosts munched on a new brand of cookies launched by popular Twitch streamer Pokimane and dove into a growing pool of caffeine-free energy drinks. Show notes: 0:35: For Future Reference… Congrats, Nicks (& Kim). Skillet Sweet. Nog & Nitro. – On the cusp on Thanksgiving, the hosts chatted about Turkey Trots,PRs and John chugging gravy before turning to topics like Kim Kardashian's acquisition of “a significant minority stake” in TRUFF, how a gluten-free skillet cookie became a studio favorite and whether good egg nog is bad a couple days after the expiration date. They also spoke at length about a new brand of cookies (and somehow avoided the controversy surrounding it), praised a new Straightaway SKU and hailed Jacqui's attempts to minimize coffee consumption. Brands in this episode: TRUFF, Tofurky, Wholly Gluten Free, MOSH, Super Coffee, Simulate, Verb Energy, Myna, MudWTR, Straightaway Cocktails
Gina is a long-time operator and advisor in the consumer industry. She started her career in Email and Content Management and has since emerged as one of the industry's most pronounced thought leaders on all things customer experience and retention. 5 years ago, she and her co-founder, Pierson Krass, set out to start a different kind of agency. Lunar Solar Group was built on the idea that technology empowers e-commerce brands to scale. Gina has worked on launching and scaling brands like Olipop, Super Coffee, Lemon Perfect, and many other leading e-commerce brands that you all know and love. Most recently, Gina co-founded Stay Ai which is the subscription platform for modern e-commerce brands where she currently operates the company's CEO.In This Conversation We Discuss: [00:00] Intro[00:54] What is Stay Ai and what does it solve?[02:07] How Gina became passionate about subscriptions[03:59] Lunar Solar Group: Clients, solutions, evolution[05:18] Building and selling KnoCommerce[07:50] From an agency to building an app[09:42] Where Stay Ai came from[11:54] Acquiring Retention Engine[15:21] The advantage of being specific in your outcome[15:55] Always have an exit strategy[17:04] No one has gone public in the Shopify ecosystem[17:37] The sign of a mature entrepreneur[18:40] The 3 things that make Stay Ai unique[21:40] Subscription tips and tricks[22:49] Where to support Stay AiResources:Subscribe to Honest Ecommerce on YoutubeConnect with Gina linkedin.com/in/ginaperrelliProviding revolutionary subscription management software stay.aiProviding Ecommerce and digital marketing services that drive transformational growth for our clients lunarsolargroup.comThe customer survey platform built for Ecommerce brands /knocommerce.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Today's guest is personal trainer and wellness advisor. Eric Rakofsy. Eric is a partner and trainer at the prestigious Kollective gym in Austin Texas and also an advisor to Super Coffee, Ladder and others. Some of Eric's influential clients include Strauss Zelnick, who's CEO and chairman of the board of the billion dollar company behind Grand Theft Auto, Millard Drexler, chairman and CEO of J.Crew; Victor Cruz, model Nina Agdal, Shay Mitchel and many others. Today on the show we discuss: How Eric escaped his ultra traumatic childhood and built a very successful personal training career, the invaluable lessons he's learned from training some of the most influential people in the world, how Eric faced and dealt with his recent thyroid cancer diagnosis, why being kinder to yourself will help you lose body fat, Eric's tips for busy people to optimize their health and much more. Thanks to today's sponsor: Caldera Lab: https://www.calderalab.com/ Use Promo code "Doug" at checkout to receive 20% off your order Episode Resources: Eric | Website, Instagram ⚠ WELLNESS DISCLAIMER ⚠ Please be advised; the topics related to health and mental health in my content are for informational, discussion, and entertainment purposes only. The content is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek the advice of your health or mental health professional or other qualified health provider with any questions you may have regarding your current condition. Never disregard professional advice or delay in seeking it because of something you have heard from your favorite creator, on social media, or shared within content you've consumed. If you are in crisis or you think you may have an emergency, call your doctor or 911 immediately. If you do not have a health professional who is able to assist you, use these resources to find help: Emergency Medical Services—911 If the situation is potentially life-threatening, get immediate emergency assistance by calling 911, available 24 hours a day. National Suicide Prevention Lifeline, 1-800-273-TALK (8255) or https://suicidepreventionlifeline.org. SAMHSA addiction and mental health treatment Referral Helpline, 1-877-SAMHSA7 (1-877-726-4727) and https://www.samhsa.gov and https://www.samhsa.gov
Jordan DeCicco, Founder and COO of Super Coffee, was in college when he started blending up a concoction of organic coffee, protein, MCT Oil and a bit of zero sweetener in order to find the energy drink that he craved. Soon Super Coffee was born. Hear all about how Jordan and his Co-Founders have taken an idea that they were passionate about and turned that idea into an excellent business with products that are awesome. This episode is filled with so much inspiration and takeaways you won't want to miss! On this episode of #TheKaraGoldinShow. Enjoying this episode of #TheKaraGoldinShow? Let me know by clicking on the links below and sending me a quick shout-out on social. Or reach out to me at karagoldin@gmail.com https://www.linkedin.com/in/karagoldin/ https://www.instagram.com/karagoldin/ https://twitter.com/karagoldin https://www.facebook.com/KaraGoldin/ Check out our website to view this episode's show notes: https://karagoldin.com/podcast/417 To learn more about Jordan DeCicco and Super Coffee: https://www.instagram.com/jordan_decicco/ https://www.instagram.com/drinksupercoffee/ https://www.linkedin.com/in/jordan-decicco-620637a5/ https://drinksupercoffee.com/
On this episode of The Casey Adams Show, the DeCicco brothers share their journey in creating Super Coffee, from starting in a college dorm room to raising over $100m+ from private investors. They discuss their product-focused approach and early struggles, as well as their vision for the future of Super Coffee. Learn more about Super Coffee: https://www.drinksupercoffee.com Follow the DeCicco Brothers: Jimmy DeCicco: https://www.instagram.com/jimmydecicco5/ Jake DeCicco: https://www.instagram.com/jakedecicco/ Jordan DeCicco: https://www.instagram.com/jordan_decicco/ - [00:00:00] Brothers start coffee business: Epic naive journey. [00:06:54] Risking it all for coffee success. [00:22:51] Competing with self for growth. [00:28:59] Focus on self-improvement for success. [00:34:28] Know your P&L [00:40:27] Innovate, Improve, Evolve [00:46:56] Learning from mistakes [00:54:21] Create better future through optimism. - Follow Casey on social media: Instagram: https://www.instagram.com/casey Twitter: https://www.twitter.com/CaseyAdams TikTok: https://www.tiktok.com/@caseyadams YouTube: https://www.youtube.com/@CaseyAdams Learn more about your ad choices. Visit podcastchoices.com/adchoices
Devon Lévesque is a 31-year-old serial entrepreneur, philanthropist, and fitness enthusiast. Like many other kids, his exposure to physical health began at a young age by doing pullups in his living room, doing flips on a trampoline and climbing trees. Unlike other businessman, his success has come well outside of the classroom and through significant challenge and adversity . At age 23, he began coaching clients on positive energy and his unique health practices, which quickly led him to start his first company. He is currently the founder of The DML Group, which invests in growth stage health and wellness companies and DML Growth, a growth marketing firm helping selected brands build community. Devon and his team have invested and spearheaded marketing initiatives for some of the largest companies in the industry including Super Coffee, Playbook, Whoop, Promix, ARENA, Gymshark and more. He may be best known for bear crawling the NYC marathon in 2020, setting a world record while raising capital for suicide awareness and mental health. Since then, he has climbed some of the world's tallest mountains, competed in numerous endurance events and recently participated in a bike ride across America. By focusing his attention on positive energy, doing hard sh*t to consistently change his perspective and surrounding himself with a community that supports his values, he chooses a mindset centered around living life for a living while honoring a piece of his childhood every single day. @devonlevesque
Jimmy is the co-founder of SUPER COFFEE along side brothers Jake and Jordan. In this episode we discuss their fundraising strategy and getting investment from J-Lo, A-Rod and Aaron Rodgers. What it's like working alongside your brothers. How the founder of WeWork helped the journey and some secrets to all aspiring entrepreneurs. Enjoy!
Jim DeCicco is the Co Founder, Executive Chairman and Chief Brand Officer of Super Coffee! Watch on YouTube & see Show Notes HERE We discuss: How a leader can effectively handle stress. How a great culture gets built. How to maintain great health & fitness as a busy entrepreneur. + so much more! Interested in having Sean DeLaney be your executive coach? CLICK HERE Want to UNLEASH YOUR POTENTIAL? You Unleashed is an online personal development course created by Sean DeLaney after spending years coaching and interviewing high achievers. You Unleashed teaches you the MINDSETS, ROUTINES and BEHAVIORS you need to unleash your potential and discover what you're capable of. Find out more by clicking HERE Marketer Hire- Get $500 off your first hire! - Click HERE Subscribe to my Momentum Monday Newsletter Connect with us! Whatgotyouthere TikTok YouTube Twitter Instagram
Serial entrepreneur, explorer, and philanthropist Devon M. Levesque joins us on the Marni On The Move podcast. He is the founder of two companies: The DML Group, which invests in growth stage health and wellness companies and Creator & Company, a digital marketing agency helping brands partner with the right influencers in the space. Devon and his team have invested and spearheaded marketing initiatives for some of the largest companies in the industry including Super Coffee, Playbook, Promix, ARENA, Gymshark and more. Aside from his business ventures, Devon lists mental and physical health as a top priority. He bear crawled a marathon in 2020 in 20 hours and 48 minutes to not only set a world record but raise capital for suicide awareness and mental health. He is now in the middle of his next purpose driven challenge, summiting the highest point on every continent in the world, over a 500-day span. He is already completed Kilimanjaro, Aconcagua, and Vinson in Antartica. Devon is also Co-Founder of All Day Running Co with Jesse Itzler and they are launching the worlds funnest running festival this October 17-19 in Georgia, called Runningman™. We recorded this convo at Devons incredible farm, Sweet Honey Farm, in the horse coral, just before Devon left to Ride Across America with his friend and business partner Jesse Itzler and a crew of friends. During our conversation we talk about his love of animals and farming and Sweet Honey Farm, where his passion for athletics and adventure began, the inspiration behind the businesses and investments he gets behind, his recent adventure summiting Vinson in Antarctica and his mindset and physical training to get there. And, of course we talk about All Day Running Co. and how the team is building the worlds funnest running company with vibey gear, fun events including Hell On The Hill, Ice Camp and this October 2023, a running festival like no other, Runningman™. CONNECT Devon M. Levesque on Instagram, Tik Tok, YouTube Marni On The Move Instagram, TikTok, LinkedIn, or YouTube Marni Salup on Instagram and Spotify SUBSCRIBE TO OUR NEWSLETTER Sign up for our weekly newsletter, The Download, for Marni on the Move updates, exclusive offers, invites to events, and exciting news! OFFERS DeltaG Revitin SUPPORT THE PODCAST Leave us a review on Apple. It's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to. Tell your friends to what you love on social. Screenshot or share directly from our stories the episode you're listening to, tag us and the guests, and use our new Marni on the Move Giphy!
Never mind the shakes, here's our most caffeinated episode yet! We're bringing you a perfect blend of beans for all your needs - health, on the go, and a product that'll give you the coffee shop experience right at home. Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for: Super Coffee's confusing distribution strategy and pricing structure Brümachen's when influencer marketing goes wrong and marketing defeats Copper Cow Coffee's bland packaging and deciphering when it's ok to lose a lot of money Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.
The hosts discussed the news that Michelle Obama has joined kids' food and beverage company PLEZi Nutrition as a co-founder and strategic partner and spoke about the potential impact of the former first lady's influence and political connections on the brand's development. They also highlighted the 10 brands named as part of Target's third Takeoff Food and Beverage program. Show notes: 0:43: Mike Missed A Lot Of Recesses. You Only Need To Watch Lost Once. Get It In Schools. – Melissa Traverse fills in for John Craven and her excellent seating posture gives way to a chat about fidgeting and Mike's misbehavior as a youth. The hosts collectively urged early-stage beverage founders to apply for New Beverage Showdown 25, before they spoke about what Michelle Obama will bring to the table in her new role as PLEZi co-founder and why not everyone is pleased with her foray into CPG. Later, they noted that several emerging brands often mentioned on Taste Radio landed a spot in Target's accelerator program, congratulated two companies whose products are now sold at Erewhon and chatted about several new and notable products, including a golden milk mix, a pouch drink for Gen Z consumers and a better-for-you option for a quick meal. Brands in this episode: Liquid Death, Super Coffee, Vive Organic, PLEZi, Better Chew, Resist Nutrition, Honeycut Kitchen, Glonuts, Immorel, Homiya, Brooklyn's Tea, Bumpin Blends, Mocktail Club, Soldadera, Better Sour, Struesli, Anjali's Cup, Hapi Water, Sea Monster, Off Limits, Somos, A Dozen Cousins, Talk House Cocktails
Does pickleball need its own beverage brand? Why is Jennifer Lopez, who doesn't drink alcohol, getting into the booze business? Who is Blob Guy? The hosts discuss… Also in this episode: interviews with Elavi co-founders Michelle Razavi and Nikki Elliott, who explained how they launched a package revamp for less than $200, along with Goat Rodeo Capital co-founder Carlton Fowler, who shared his perspective as an active investor in emerging and growth-stage companies. Show notes: 0:37: JLo, What Are You Doing? A Dinky Concept. Lady Boba And Blob Guy. – Jacqui chatted about her preparation and plans for the upcoming Coachella festival before sharing new speaker announcements for BevNET Live Summer 2023. The hosts collectively wondered about the scaling potential of a brand that has a hyper-specific target consumer and why authenticity is a glaring issue with Jennifer Lopez' new RTD cocktail brand. Later, BevNET's director of community Melissa Traverse joined the episode and spoke about recent and upcoming episodes of Community Call, and the hosts riffed on several notable brands including a canned boba tea and a functional granola. 30:41: Interview: Michelle Razavi & Nikki Elliott, Co-Founders, Elavi – Michelle Razavi and Nikki Elliott are the co-founders of Elavi, which markets low-sugar and gut-friendly protein bars and cashew butters. Taste Radio editor Ray Latif sat down with Razavi and Elliott at Expo West 2023 where they shared a remarkable story about a recent package revamp that was executed in two weeks and at minimal cost. 44:49: Interview: Carlton Fowler, Managing Partner, Goat Rodeo Capital – Fowler spoke with Latif as part of a new series in which he will regularly discuss investment-related topics that are relevant and top-of-mind for food and beverage founders. In this first conversation, Fowler discussed his background as an operator and the impact of that experience in his investment strategy, how investors evaluate branding at each stage of a company's development and the emergence of creator-led brands. Brands in this episode: Yesly, Spindrift, Super Coffee, Dink, LifeAid, BodyArmor, Delola, Biena, Siete, Lady Boba, Sanzo, Golden Grahams, Lacroix, Diet Coke, Forij, Kiddiewinks, Tally Kids, Elavi, RxBar, Poppi, Liquid Death, Lemon Perfect, Prime, Feastables, Nectar
Athletic Brewing's newest creation, Suped Up, was brewed in collaboration with Super Coffee, a leader in healthy, delicious alternatives to sugary coffee drinks. We had a chance to sit down and chat with Jimmy DeCicco, the Chief Brand Officer of Super Coffee, to learn more about their mission of spreading positive energy and the grind of endless grit, while building the business with his two younger brothers. No matter what progress you're pursuing, Jimmy has some incredible wisdom for you and your journey. Give Without Compromise a listen anywhere you get podcasts. Suped Up extra dark comes in at 130 calories, with 5g of protein, 23g of carbs, 0g of fat, lightning bolts of flavor, and a rich, full-bodied finish. Suped Up is great for your pre-activity, post-activity, and everything in between. You can learn more about Suped Up here.
In this episode, Jacob reconnects with Jimmy DeCicco-- the the Co-Founder of the #3 bottled coffee brand in the US, Super Coffee. Jimmy left his Wall Street job to launch Super Coffee. 7 years later and Jimmy has been on Shark Tank, the company has raised $150M+ from investors like: Alex Rodriguez, Aaron Rodgers, Jennifer Lopez and removed more than 10,000,000 pounds of sugar from the American diet. We also discuss Jimmy as an athlete, the 50 acre ranch in that he and Devon Lévesque bought and the awesome retreat they're creating, and doing business with the right people. If you enjoyed this episode please share it with a friend. It helps us out a lot: https://podcasts.apple.com/vg/podcast/real-conversations/id1594231832 Jacob's Instagram: https://www.instagram.com/thejacoboc/ Jimmy's Instagram: https://www.instagram.com/jimmydecicco5/ Super Coffee's Instagram: https://www.instagram.com/drinksupercoffee/
On the cusp of Expo West 2023, the hosts highlighted a handful of meetups that they'll be attending at the annual event, including the first for MENA CPG, a new industry organization with a mission to elevate entrepreneurs and professionals of Middle Eastern and North African heritage who have been historically underrepresented and unrecognized in the food and beverage industry. They also discussed a recent study that links health issues to a commonly used sweetener, a platform for early-stage brands to build awareness, and a bevy of new products, including two backed by internet and pop music icons. Show notes: 0:45: Bands Named After Cities And Continents. SXSW Since The ‘86. Call Him Mr. Deez. – The episode opened with a chat about Europe's most popular song and why Ray might be the anchor for Taste Radio's bowling team. John discussed the potential impact of a study claiming that consuming significant amounts of erythritol may raise the risk of heart attack and stroke, a relatively simple way to raise the attention of industry gatekeepers, John's attempt to go viral on TikTok, a $50 six-pack of strawberries and Ed Sheeran's spicy foray into CPG. Brands in this episode: Mid-Day Squares, CENTR Enhanced, Wunder Eggs, Via Carota, Athletic Brewing, Super Coffee, Feastables, Andes Mints, Nguyen Coffee Supply, Pop & Bottle, Tucson Tamale, Oishii, Tingly Ted, Veroni, Farming Karma
Greg Lorenzo is Head of Marketing at Stockeld Dreamery, and prior to that, led marketing at Super Coffee. On this episode of ITS, Greg shares lessons from over 15 years of experience strengthening brands through experiential marketing, behavior analysis, and insights. His secret weapon is gathering lots of data and creating action plans for the team. Lots of books and studies in this episode!Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.
Dennis is joined via Zoom by actors Jonny Beauchamp and Mike Manning the stars of the new thriller The Way Out, which hits streaming this month. The film, directed by Barry Jay, tells the story of a vulnerable young man named Alex (Beauchamp) whose dealing with major issues like abuse and addiction, who takes in a new roommate named Shane (Manning) who maybe isn't quite the nice guy he seems to be. The pair talk about what drew them to the project, supporting each other on set and how good it felt to be working after a year and a half of lockdown. Jonny talks about the thrill of shooting his debut movie Stonewall and then being caught up in the backlash after the film's release. Mike recalls deciding to be open about his sexuality before appearing on The Real World and also what it was like to be on Days of Our Lives, playing a character who dies and comes back as a zombie and later a ghost. Other topics include: what it's like to be an out actor at this moment in Hollywood, working with director Barry Jay on this very personal story, pregnancy scares, costarring with Sherri Shepherd, being bossy at the gym and how a daily Chipotle burrito helped make the movie better.
In this episode, Jacob reconnects with Jordan DeCicco-- the the Founder of the #3 bottled coffee brand in the US, Super Coffee. Jordan was a D1 basketball player in Philadelphia when he dropped out to launch Super Coffee. 7 years later and Jordan has been on Shark Tank, the company has raised $150M+ from investors like: Alex Rodriguez, Aaron Rodgers, Jennifer Lopez and removed more than 10,000,000 pounds of sugar from the American diet. This episode is one of my favorites-- you won't want to miss this insightful conversation. If you enjoyed this episode please share it with a friend. It helps us out a lot. https://podcasts.apple.com/vg/podcast/real-conversations/id1594231832 Shop Super Coffee: https://drinksupercoffee.com/ Jordan's Instagram: https://www.instagram.com/jordan_decicco/ Jacob's Instagram: https://www.instagram.com/thejacoboc/
0:47: Interview: Alison Cayne, Founder & CEO, Haven's Kitchen – Let's kick things off with Alison Cayne, the founder and CEO of fast-growing refrigerated sauce brand Haven's Kitchen. In this clip, pulled from an episode published on July 12, Alison spoke about how she created an office environment that motivated her team to return to an IRL work setting, why the brand's innovative package design is both an asset and a limitation and navigating the challenge of uneven retail pricing. 12:04: Interview: Dan Lourenco and Ryan Hughes, Co-Founders, Ghost – Next up we have Dan Lourenco and Ryan Hughes, the co-founders of sports nutrition and energy brand Ghost. In a clip pulled from an episode featured on October 25, Dan and Ryan spoke about why generating revenue is not at the top of the list of company priorities, why entrepreneurs have to go “all in” to be successful, why they believe you can't create a lifestyle brand and why Ghost has never used social media as a marketing tool. 22:44: Interview: Anna-Lena Kamenetzky, Founder & CEO, Touch Capital – Let's keep it going with Anna-Lena Kamenetzky, the founder and CEO of growth-stage venture capital firm Touch Capital. In this clip, from our episode published on October 4, she discussed the value of entrepreneurs with prior industry experience, why an “‘A” idea doesn't work with a “C” team, how she evaluates innovative brands and their scaling potential why investor feedback and input only works “if it's a pull and not a push.” 30:04: Interview: Ibraheem Basir, Founder/CEO, A Dozen Cousins – Next we have Ibraheem Basir, the founder and CEO of A Dozen Cousins, a brand of side dishes and sauces inspired by traditional Creole, Caribbean and Latino recipes. In the following clip, pulled from an episode published on June 28, Basir spoke about how the company's initial focus has evolved, ensuring quality standards with co-manufacturing partners and why “keeping a foot in the familiar” is a key tenet of the brand's innovation strategy. 40:56: Interview: Chitra Agrawal, Founder & CEO, Brooklyn Delhi – We continue with Chitra Agrawal, the founder and CEO of Brooklyn Delhi, a brand of Indian-inspired pantry staples crafted for modern kitchens. In this clip, pulled from an episode aired on September 13, Chitra discussed why she didn't pay herself a salary for the first four years of the business, how the company has scaled with no outside investors, how she created favorable contracts with co-manufacturers and how the company has benefitted from an omni-channel sales strategy. 49:14: Interview: Maxime Pouvreau, Founder, Petit Pot – Finally, we hear from Maxime Pouvreau, the founder of premium pudding brand Petit Pot. In the following clip, pulled from an episode published on September 27, Max explained why he has stressed frugality and cautious spending from the outset and how the hire of an experienced operations executive and thoughtful planning strategy helped the company scale production and achieve profitability. Brands in this episode: Haven's Kitchen, Ghost Lifestyle, Super Coffee, A Dozen Cousins, Brooklyn Delhi, Petit Pot
It's one of the fastest-growing entrepreneurial beverage brands in recent memory, but while Super Coffee appears to be sprinting towards an exit, brothers and co-founders Jim, Jake and Jordan DeCicco often say that they're just getting warmed up. In the seven years since Jordan created the brand in his college dorm room, Super Coffee has become a significant player in the multi-billion dollar RTD coffee category. Over the past two years, the company has ramped up distribution via a partnership with beer giant Anheuser-Busch InBev and fueled an expansion into new retail channels supported by a $106 million Series C funding round completed at a valuation of $500 million. Earlier this year, Super Coffee announced its foray into energy drinks with Super Energy, a line of premium sparkling beverages made with natural ingredients. While the brand continues to be on a positive trajectory, operational challenges caused by the Covid-19 pandemic and an increasingly rigid M&A environment for beverage brands have required the DeCicco brothers to reconsider and revise parts of their business, including Super Coffee's core line of products. In an interview featured as part of Taste Radio's live podcast and meetup event in Austin, which was held in September, the DeCicco brothers spoke about how shifting headwinds have influenced recent business decisions, the impact of Covid on innovation and what they learned from being on the front lines of distribution and merchandising since the outset of the pandemic. They also explained the value of being “the world's foremost experts on Super Coffee” and how they communicate exit planning to the Super Coffee team. Show notes: 0:45: Jim, Jake & Jordan DeCicco, Co-Founders, Super Coffee – Taste Radio editor Ray Latif shared his admiration for the Super Coffee office and asked the DeCicco brothers to express their seven years in business in a single word. Jim spoke about how the team assesses when and how to ask for advice, Jordan discussed their process for adding a strategic advisor or investor to the company and Jake explained why Super Coffee extended the brand into energy drinks. Later, the brothers spoke about the brand's shift toward indulgent flavors and why there was (and continues to be) some disagreement about their blueberry muffin variety, their belief that “our job starts after the product gets on shelves” and why maximizing value for the company's investors and partners is the key to an optimal exit. Brands in this episode: Super Coffee, Bai, Honest Tea, Zico, Celsius
When evaluating funding pitches, Touch Capital founder and CEO Anna-Lena Kamenetzky doesn't pull any punches. Her straightforward style is shaped by over two decades of global experience as a brand operator and board director at multinational companies, including Keurig Dr. Pepper and JAB Holding Company. She's helped incubate and build billion-dollar brands, and understands what it takes to succeed in the highly competitive food and beverage industries. That perspective guides the vision and funding strategy for Touch Capital, a recently launched venture capital firm led by Kamenetzky that invests in consumer brands across food, beverage, pet and personal care. Touch Capital was founded on the thesis that CPG conglomerates “will continue to need to ‘buy-in' innovation through strategic acquisitions.” By leveraging their collective operational experience, Kamenetzky and her team support portfolio company founders, including those of fast-growing brands Super Coffee, Lesser Evil and Catalina Crunch, by bringing “buyers'-side experience to the builders.” We spoke with Kamenetzky during Taste Radio's live podcast and meetup event in Austin, where she discussed the formation of Touch Capital, how global trends help inform the firm's investments, how she evaluates innovative brands and their scaling potential, and the impact of a talent shift towards entrepreneurship. She also explained why investor feedback and input only works “if it's a pull and not a push,” how founders can mitigate risks for investors and offered a candid perspective on trendy concepts, ingredients and food and beverage categories. Show notes: 0:45: Interview: Anna-Lena Kamenetzky, Founder & CEO, Touch Capital – Kamenetzky and Taste Radio editor Ray Latif chatted about Miami's entrepreneurial food and beverage community before discussing how her experience as a beverage operator and an observer of global trends has impacted her perspective as an investor. She also discussed the value of entrepreneurs with prior industry experience, why an “‘A” idea doesn't work with a “C” team, how she identifies potential for mainstream appeal in early-stage brands, and why “can they pull it off?” is a key question in how she evaluated founders and their plans. Later, she shared her take on notable trends, ingredients and emerging categories, including keto, gut health, cannabis and RTD cocktails. Brands in this episode: Super Coffee, immi