Podcasts about converted the data driven way

In today's episode of THE MENTORS RADIO, Host Tom Loarie talks again with Neil Hoyne, Google's Chief Measurement Strategist and a globally acclaimed expert in customer analytics, digital transformation including AI. Over the course of more than 2,500 engagements with the world's leading advertisers, Neil has helped businesses acquire millions of customers, increase conversion rates by over 400%, and generate billions of dollars in incremental revenue. Neil is also the best-selling author of Converted: The Data-Driven Way to Win Customers' Hearts, a groundbreaking book that redefines how organizations connect with their customers in today's digital age. With more than 9,000 hours advising CEOs and boards, Neil's expertise lies at the intersection of technology, artificial intelligence and marketing strategy. As a speaker, lecturer and holder of multiple patents, Neil has shaped the future of customer engagement through innovative approaches that include customer lifetime value, dynamic pricing, and democratized data. Whether you're a business leader, entrepreneur, or simply curious about the power of AI and analytics, this episode is for you! LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don't miss an episode! SHOW NOTES: NEIL HOYNE: BIO: https://wikitia.com/wiki/Neil_Hoyne BOOK: Converted: The Data-Driven Way to Win Customers' Hearts , by Neil Hoyne

Andrew Walworth, Carl Cannon, and RCP White House correspondent Phil Wegmann discuss Wegmann's interview with J.D. Vance, the return of Evan Gershkovich and other prisoners held by Russia, and the current state of the Veepstakes within the Democratic Party. Carl Cannon talks RCP contributor Eric Spitz about Israel and the Paris Olympics. And RCP contributor Charlie Stone interviews Neil Hoyne, chief strategist at Google and author of Converted: The Data-Driven Way to Win Customers' Hearts about the future of artificial intelligence.

In this episode, Amith & Mallory sit down with Neil Hoyne, the Chief Measurement Strategist at Google. As Google's top measurement strategist, Neil has led over 2,500 engagements with the world's largest advertisers, helping them acquire millions of customers, improve conversion rates by over 400%, and generate billions in incremental revenue. His first book, "Converted: The Data-Driven Way to Win Customers' Hearts," was published in 2022 by Penguin Random House.In this discussion, Neil shares key insights from his book, including the importance of focusing on customer lifetime value (CLV) rather than short-term metrics. He explains how organizations can apply the concept of member or donor lifetime value to better understand and nurture their most valuable constituents.

Today we're going to talk about building better customer relationships while optimizing the customer lifetime value, to the benefit of both customers and brands. To help me discuss this topic, I'd like to welcome Neil Hoyne, Chief Strategist at Google and best selling author of the book Converted: The Data-Driven Way to Win Customers' Hearts. Resources PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! RainFocus INSIGHT: Experience inspiring keynotes, role-specific breakout sessions, and hands-on workshops — all dedicated to showing the latest best practices and technologies to amplify the impact of your events. Register today at rainfocusinsight.com and use the code AGILEBRAND for $100 off your registration fee. Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about building better customer relationships while optimizing the customer lifetime value, to the benefit of both customers and brands. To help me discuss this topic, I'd like to welcome Neil Hoyne, Chief Strategist at Google and best selling author of the book Converted: The Data-Driven Way to Win Customers' Hearts. Resources PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! RainFocus INSIGHT: Experience inspiring keynotes, role-specific breakout sessions, and hands-on workshops — all dedicated to showing the latest best practices and technologies to amplify the impact of your events. Register today at rainfocusinsight.com and use the code AGILEBRAND for $100 off your registration fee. Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Too many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google's Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world's biggest advertisers—helping them acquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue.  In his book Converted: The Data-Driven Way to Win Customers' Hearts, he shows us how to sharpen our long-term marketing strategy and unleash true value. From the best of season 3, listen to Phillip's book interview with Neil Hoyne Explore the Converted book: ⁠https://www.convertedbook.com/⁠ Learn more about Sol Insights: ⁠solinsights.com⁠ Follow Good Morning, Market on YouTube: ⁠https://www.youtube.com/@solinsights/⁠ Connect w/ Phillip on LinkedIn: ⁠@phillipscroggin

Ever wondered how to make your eCommerce business not just survive, but thrive? Get ready for an exclusive conversation with Neil Hoyne, Google's Chief Strategist, as we dissect the steps of building a customer-centric, data-driven eCommerce empire. This is more than just a podcast episode—it's a blueprint for your online business success! Here's a snapshot of the key insights shared:Understand and Prioritise Your Best Customers: Neil Hoyne emphasises the importance of identifying and focusing on your most valuable customers.By analysing your data, you can identify which customers contribute the most to your revenue and tailor your marketing efforts to better serve and retain these customers. This approach not only increases customer loyalty but also optimises your marketing budget.Build Genuine Relationships, Not Just Transactions: One of the key insights from the discussion with Neil is the significance of building relationships with customers beyond just selling products. Engage with your customers through personalised experiences, educational content, and by showing genuine interest in their feedback. This approach fosters a sense of community and loyalty, which is crucial in a competitive eCommerce landscape where customers have endless options.Leverage Data for Better Decision Making: As the Chief Strategist at Google, Neil underscores the power of data in making informed decisions. Use data analytics to understand customer behaviour, preferences, and purchasing patterns. This information can guide your product development, marketing strategies, and customer service initiatives. Data-driven decisions help in creating targeted campaigns that resonate with your audience, ultimately leading to higher conversion rates and customer retention.ABOUT NEIL:Neil Hoyne reigns as the chief strategist at Google and has penned the best-seller "Converted: The Data-Driven Way to Win Customers' Hearts." With a senior fellowship in artificial intelligence at the Wharton School and a board seat at Purdue University Global, he's quite the scholarly strategist. Beyond the boardroom, he's a patented innovator in marketing, a published contributor to the Harvard Business Review, and a sought-after speaker who has dazzled audiences in over two dozen countries!------------------------------------------------------------------------------------For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Too many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google's Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world's biggest advertisers—helping them acquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue. In his book Converted: The Data-Driven Way to Win Customers' Hearts, he shows us how to sharpen our long-term marketing strategy and unleash true value. Join Phillip as he discusses the implications of CONVERTED on everyday-businesses with Neil. Explore the Converted book: https://www.convertedbook.com/ Learn more about Sol Insights: solinsights.com Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/ Connect w/ Phillip on LinkedIn: @phillipscroggin

In digital marketing, we're all striving to do what works. Yet whether we're in-house or at an agency, we're basing our definition of what works on a small sample size. Honestly, none of us can zoom out far enough to the general traits of successful marketing. That is, unless you're someone who's tasked with measuring marketing data at the organization with the single-largest quantity of it on the planet.  My guest has gained a lot of insight on successful sellers in his role as Google's Chief Measurement Strategist, where he has led over 2,500 engagements with the world's biggest advertisers. He is a Senior Fellow at Wharton and holds degrees from Purdue University and UCLA. And in his book "Converted: The Data-Driven Way to Win Customers' Hearts" the difference (I'm simplifying here) is that the  best ones humanize their funnels for their buyers.  "Wait," you say, "we already know  how to treat people nicely, we've known how to do that since humans have been around. You're right, yet it's surprising how we lose the human element is when we move commercial interactions online. My guest wants us to learn - or more correctly, relearn how to make our marketing more human.  People/Products/Concepts Mentioned in Show Wharton Professor Peter Fader Dunning Kruger Effect A Few Good Men Neil on Twitter Neil on LinkedIn Episode Reboot convertedbook.com/toolkit For more details, please visit https://funnelreboot.com/episode-118-converted-with-neil-hoyne/

Neil Hoyne has served as an analyst, researcher, inventor, lecturer and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data driven.” As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he's earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. His first book, Converted: The Data-Driven Way to Win Customers' Hearts, was published in February 2022 by Penguin Random House. He hopes you like it. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Neil Hoyne: Website: http://neilhoyne.com/ LinkedIn: https://www.linkedin.com/in/neilhoyne Twitter: https://twitter.com/neilhoyne

You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you'll have seen or read his book, Converted: The Data-Driven Way to Win Customer's Hearts. On this FINITE Podcast episode, Neil shares some of the key takeaways from the last section of his book, including cultural shifts that should be made in B2B tech orgs, and ways to utilise data for a more lucrative outcome. Find Neil's book here. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.Support the show

Neil Hoyne has served as an analyst, researcher, inventor, lecturer, and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data-driven.” As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he's earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. His first book, Converted: The Data-Driven Way to Win Customers' Hearts, was published in February 2022 by Penguin Random House. He hopes you like it. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Neil Hoyne: Website: http://neilhoyne.com/ LinkedIn: https://www.linkedin.com/in/neilhoyne Twitter: https://twitter.com/neilhoyne

This episode has a pretty simple description. We talk about what data you should be gathering and the best way to leverage it. That is it. Our guest this week is Neil Hoyne, the Chief Measurement Officer at google, and author of “Converted: The Data-Driven Way to Win Customers' Hearts”. He compares business to everyday relationships, explains data's role in decision-making, and even gives us an experiment to try. We also learn why our goal shouldn't be to outrun the bear!

In this episode of The Mentors Radio show, Host Tom Loarie talks with Neil Hoyne, the Chief Measurement Strategist at Google. Hoyne is also a Senior Fellow at Wharton and author of Converted: The Data-Driven Way to Win Customers' Hearts. Those who succeed in acquiring new customers, growing business relationships and ultimately succeeding in business use data, not guessing. Neil Hoyne is an internationally renown master at identifying and evaulating the right data for any given business and goal, for evaluating that data in the right way, in the right context, and for knowing how best to adjust as needed in order to achieve record-breaking results and improved growth. He knows the long vision, how to prioritize and understand the lifetime value of a customer or client, how to build strong relationships using digital media. He is the undisputed, go-to person when some of the biggest companies in the world seek digital marketing advice. This interview is invaluable for anyone interested in seriously growing their business. NEIL HOYNE has served as an analyst, researcher, inventor, lecturer and, in his words, considers himself to be the father of "many forgettable slides and Venn diagrams". A witness to, and participant in, both billion-dollar successes and instructive failures, all in the pursuit of building indestructible customer relationships through digital media.As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. He is also the author of the new book, Converted: The Data-Driven Way to Win Customers Hearts. SHOW NOTES: NEIL HOYNE: BIO: https://wikitia.com/wiki/Neil_Hoyne BOOK: Converted: The Data-Driven Way to Win Customers' Hearts , by Neil Hoyne

Neil Hoyne - Chief Measurement Strategist at Google, Author of Converted: The Data-Driven Way to Win Customers' Hearts [Data]What is the difference between behavioral attributes and personas?Is human behavior predictable? Why should you embrace irrationality when interacting with customers? What's the difference between conducting a good conversation and building relationships?What makes Customer Lifetime Value the indispensable measurement for marketers?What are the masters of retention doing better than others? What is the importance of storytelling when it comes to data?ABOUT NICK GLIMSDAHLSubscribe to my weekly newsletterFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

Neil has served as an analyst, researcher, inventor, lecturer and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data driven.” As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he's earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. His first book, Converted: The Data-Driven Way to Win Customers' Hearts was published in 2022 by Penguin Random House. LinkedIn: https://www.linkedin.com/in/neilhoyne/ --- Support this podcast: https://anchor.fm/geeksofthevalley/support

Neil Hoyne – Chief Measurement Strategist at Google and Senior Fellow at Wharton previews his new book "Converted: The Data-Driven Way to Win Customer's Hearts.” He talks about his career journey and provides expertise around utilizing customer lifetime value to guide organizational decisions. Sprinkled throughout are stories about the CIA, finding airport gates, and failing 36 times (give or take) to find employment with Google. This is an engaging episode you don't want to miss.

Neil Hoyne has served as an analyst, researcher, inventor, lecturer and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data driven.” As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. His first book, Converted: The Data-Driven Way to Win Customers' Hearts, just launched and is something that everyone wants to know. Listen in as Neil and Lou connect on Thrive LouD.

Neil Hoyne, in his new book, "Converted: The Data-Driven Way to Win Customers' Hearts" provides the insight that only the chief data-guy at Google can share. High-stakes meeting facilitator Kristin Arnold shares the details.

Not all customers are created equal. The best subscription businesses know the power of customer lifetime value (CLV). They optimize around understanding who their best subscribers are, and then deepening the relationship with those best subscribers over time. Neil Hoyne is an expert at this. As the Chief Measurement Strategist at Google, as well as a Senior Fellow at The Wharton School, Neil helps people use data to win their customer’s hearts. He’s written a new book Converted: The Data Driven Way to Win Customers’ Hearts on this topic, which I read on the beach while on vacation. It’s a book about data that’s entertaining and engaging enough to read on holiday, if you can believe it. We recently spoke about how to measure the full value of each relationship, engage in an ongoing conversation with your best subscribers, and perhaps most importantly, how to find and win new subscribers just like the ones you find most valuable. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook

Do you judge a book by its cover? How do you avoid "proposing at first sight"? Why does our audience most often not care about what we do, and how do we effectively communicate with them anyways? What do data-oriented and technical-oriented people's unique advantages to storytelling? This week, we chat with Neil Hoyne, he who strategizes measurements at Google. Having graduated from UCLA Anderson with his MBA in the post-2008 financial crisis world, Neil entered the field of data analytics, then found his way into Google, and now works as Chief Measurement Strategist, leading meaningful consumer engagments with the world's biggest advertisers. Neil's intriguing data book, Converted: The Data-Driven Way to Win Customers' Hearts, has come out in Feb. 2022.

In this episode, Jim talks with Neil Hoyne, Googles’ Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. Connect with Neil Hoyne, Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

The one where Ted interviews Neil from Google.His talent for using data to inform his storytellingSome tips from his book Converted: The Data-Driven Way to Win Customers' HeartsThe best type of pizza!How to find your voice when writing a bookSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - linkedin.com/in/ballisticartsWebsite - ballisticarts.comFollow Neil Hoyne:LinkedIn - linkedin.com/in/neilhoyneWebsite - twitter.com/neilhoyneAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Converted: The Data-Driven Way to Win Customers' Hearts by Neil Hoyne About the Book: When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you'll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: Understand the full value of each relationship Engage in an ongoing conversation with your best customers Ask the right questions so you can anticipate your customers' needs Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts. About the Author: Neil Hoyne has served as an analyst, researcher, inventor, lecturer, and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data-driven.”  As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he's earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. And, interesting fact – despite the topic of the book, he does not have a quantitative background! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/converted-neil-hoyne

Neil Hoyne, the Chief Measurement Strategist at Google, joins the Social Pros podcast to talk about the untapped potential of data and how marketers and social pros alike can leverage it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Neil Hoyne, Chief Measurement Strategist at Google and author of the book Converted: The Data Driven Way to Win Consumers' Hearts, is on the Social Pros podcast to address an issue plaguing most organizations today — what do we do with all this data? Neil explains that the journey from one data driven decision to ten of them is a gradual and progressive one. He also discusses the need to use timely and relevant data on account of the dynamism of customer behavior. Drawing from a few excerpts from his book, Neil answers seemingly simple but pertinent questions such as “why marketers don't as the right questions” and “whether aspiring marketers should dabble in courses like psychology.” In This Episode: 06:31 - What it takes to handle the monumental amount of data available today 10:16 - Neil highlights the importance of having real-time consumer data 13:15 - Three reasons why marketers don't ask the right questions 16:07 - What prevents companies from embracing lifetime value 19:55 - How to demonstrate the lifetime value of social media without the math 22:41 - How social pros can successfully chase the same objective as other parts of an organization 26:02 - Neil's take on whether social media practitioners should also do measurement and analytics 29:59 - Why Neil believes acquisition is the best way to build your business using social media 32:38 - Why all organizations need some semblance of a Chief Digital Officer role 34:46 - Why Neil advises marketing students to work across disciplines 37:08 – Neil's top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Grab the Social Pros Turns 500 free commemorative eBook Neil Hoyne's Twitter Converted: The Data-Driven Way to Win Customers' Hearts Visit SocialPros.com for more insights from your favorite social media marketers.