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First up this week, host Sarah Crespi talks to Jon Chu, a presidential young professor in international affairs at the Lee Kuan Yew School of Public Policy at the National University of Singapore, about how people around the world define democracy. Does democracy mean elections, freedom of the press, social mobility, or something else? Chu's team found there was common ground across six countries. In many places with backsliding democracies, leaders may be tempted to change the definition of democracy to their own ends—this study suggests the people they rule won't be fooled. Next, when staying at home meant choosing between chemistry and basketball, Lena Svanholm sought an opportunity in the U.S. to pursue both. She joins producer Kevin McLean to discuss her next steps in balancing dual careers in science and professional sports. In a sponsored segment from the Science/AAAS Custom Publishing Office, Erika Berg, director and senior editor of Custom Publishing, interviews Michal Elovitz about gaps in women's health research. This segment is sponsored by the Icahn School of Medicine at Mount Sinai. This week's episode was produced with help from Podigy. About the Science Podcast Authors: Sarah Crespi; Kevin McLean; Lena E. H. Svanholm Learn more about your ad choices. Visit megaphone.fm/adchoices
First up this week, host Sarah Crespi talks to Jon Chu, a presidential young professor in international affairs at the Lee Kuan Yew School of Public Policy at the National University of Singapore, about how people around the world define democracy. Does democracy mean elections, freedom of the press, social mobility, or something else? Chu's team found there was common ground across six countries. In many places with backsliding democracies, leaders may be tempted to change the definition of democracy to their own ends—this study suggests the people they rule won't be fooled. Next, when staying at home meant choosing between chemistry and basketball, Lena Svanholm sought an opportunity in the U.S. to pursue both. She joins producer Kevin McLean to discuss her next steps in balancing dual careers in science and professional sports. In a sponsored segment from the Science/AAAS Custom Publishing Office, Erika Berg, director and senior editor of Custom Publishing, interviews Michal Elovitz about gaps in women's health research. This segment is sponsored by the Icahn School of Medicine at Mount Sinai. This week's episode was produced with help from Podigy. About the Science Podcast Authors: Sarah Crespi; Kevin McLean; Lena E. H. Svanholm Learn more about your ad choices. Visit megaphone.fm/adchoices
Hello, and welcome to another episode of the podcast. I've talked a lot about traditional and self-publishing on the podcast. I've noticed recently that some beautiful cookbooks aren't traditional or self-published but hybrid or custom-published. Today, on the podcast, I have an interview with Georgie Hockett. Georgie is the Marketing Director at Flashpoint Books. Georgie joined Girl Friday Productions (the parent company) in 2018 as a marketing professional with over 20 years of experience in media and magazines. At Flashpoint, Georgie's passion for helping authors achieve their unique version of success makes her a client favorite, and her support of her talented marketing strategists makes her beloved by her team as well. Today on the podcast, Georgie and I talk about the definitions of hybrid and custom publishing, the ideal client for a hybrid book, and the mindset of the ideal client for Flashpoint. We also dive into a hybrid publisher's services, how to know if hybrid publishing is for you, and Georgie's advice to a cookbook writer considering hybrid or custom publishing. Things We Mention In This Episode: Flashpoint Books Lil' Luna's So Easy So Yummy by Kristyn Merkley The Kitchen Commune by Chay Wike
What does it mean that we have so many more seamounts than previously thought, and finding REM sleep in seals First up on the show this week: so many seamounts. Staff News Writer Paul Voosen joins host Sarah Crespi to discuss a study that mapped about 17,000 never-before-seen underwater volcanoes. They talk about how these new submarine landforms will influence conservation efforts and our understanding of ocean circulation. Next up, how do mammals that spend 90% of their time in the water, get any sleep? Jessica Kendall-Bar, the Schmidt AI in Science postdoctoral fellow at the Scripps Institution of Oceanography at the University of California, San Diego, is here to talk about her work exploring the sleep of elephant seals by capturing their brain waves as they dive deep to slumber. Finally, in a sponsored segment from Science/AAAS Custom Publishing Office, Jackie Oberst, assistant editor for the Custom Publishing office, interviews Friedman Brain Institute Director Eric Nestler and Director of Drug Discovery Paul Kenny, two experts on addiction from the Icahn School of Medicine at Mount Sinai. This segment is sponsored by the Icahn School of Medicine at Mount Sinai. This week's episode was produced with help from Podigy. [Image: Rob Oo/Flickr; Music: Jeffrey Cook] [alt: two female elephant seals looking at the camera with podcast overlay] Authors: Sarah Crespi; Paul Voosen Episode page: https://www.science.org/doi/10.1126/science.adi3256 About the Science Podcast: https://www.science.org/content/page/about-science-podcastSee omnystudio.com/listener for privacy information.
What does it mean that we have so many more seamounts than previously thought, and finding REM sleep in seals First up on the show this week: so many seamounts. Staff News Writer Paul Voosen joins host Sarah Crespi to discuss a study that mapped about 17,000 never-before-seen underwater volcanoes. They talk about how these new submarine landforms will influence conservation efforts and our understanding of ocean circulation. Next up, how do mammals that spend 90% of their time in the water, get any sleep? Jessica Kendall-Bar, the Schmidt AI in Science postdoctoral fellow at the Scripps Institution of Oceanography at the University of California, San Diego, is here to talk about her work exploring the sleep of elephant seals by capturing their brain waves as they dive deep to slumber. Finally, in a sponsored segment from Science/AAAS Custom Publishing Office, Jackie Oberst, assistant editor for the Custom Publishing office, interviews Friedman Brain Institute Director Eric Nestler and Director of Drug Discovery Paul Kenny, two experts on addiction from the Icahn School of Medicine at Mount Sinai. This segment is sponsored by the Icahn School of Medicine at Mount Sinai. This week's episode was produced with help from Podigy. [Image: Rob Oo/Flickr; Music: Jeffrey Cook] [alt: two female elephant seals looking at the camera with podcast overlay] Authors: Sarah Crespi; Paul Voosen Episode page: https://www.science.org/doi/10.1126/science.adi3256 About the Science Podcast: https://www.science.org/content/page/about-science-podcastSee omnystudio.com/listener for privacy information.
Voici un an, le journal Terre&Nature était racheté, à titre privé, par Fredy Bayard, actuel propriétaire du groupe Gassmann, qui a investi avec Cindy Guignard et Alexander Zelenka. Ce trio assure désormais la direction de ce titre vieux de plus de 120 ans. Nouvelle étape cet été avec la fusion entre Terre&Nature Publications SA et Inédit Publications SA. Contractuellement, Terre&Nature Publications SA reprend l'ensemble des activités de custom publishing d'Inédit Publications SA, à savoir l'édition de magazines, de brochures et de journaux communaux, que ce soit en version print ou digital. Pour parler de ce regroupement, nous recevons aujourd'hui Cindy Guignard et Alexander Zelenka. Un podcast également disponible sur: Apple Podcast https://podcasts.apple.com/ch/podcast/cominmag/id1526101611?l=fr Anchor https://anchor.fm/cominmag Google Podcast https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xYmRjZjE5OC9wb2RjYXN0L3Jzcw Spotify https://open.spotify.com/show/3uFVrP7kAMuAMM4av61q3j --- Send in a voice message: https://anchor.fm/cominmag/message
On this week's show: The U.S. government is partnering with academics to speed up the search for more than 80,000 soldiers who went missing in action, and how humans create their own “oxidation zone” in the air around them First up on the podcast this week, Tess Joosse is a former news intern here at Science and is now a freelance science journalist based in Madison, Wisconsin. Tess talks with host Sarah Crespi about attempts to use environmental DNA—free-floating DNA in soil or water—to help locate the remains of soldiers lost at sea. Also featured in this segment: University of Wisconsin, Madison, molecular biologist Bridget Ladell Woods Hole Oceanographic Institution marine biologist Kirstin Meyer-Kaiser Also this week, Nora Zannoni, a postdoctoral researcher in the atmospheric chemistry department at the Max Planck Institute for Chemistry, talks about people's contributions to indoor chemistry. She chats with Sarah about why it's important to go beyond studying the health effects of cleaning chemicals and gas stoves to explore how humans add their own bodies' chemicals and reactions to the air we breathe. In a sponsored segment from Science/AAAS Custom Publishing Office, Sean Sanders, director and senior editor for Custom Publishing, interviews Benedetto Marelli, associate professor at MIT, about winning the BioInnovation Institute & Science Prize for Innovation and how he became an entrepreneur. This week's episode was produced with help from Podigy. [Image: Jeremy Borrelli/East Carolina University; Music: Jeffrey Cook] [alt: a scuba diver underwater near a World War II wreck off Saipan with podcast overlay symbol] Authors: Sarah Crespi; Tess Joosse Episode page: https://www.science.org/doi/10.1126/science.ade6771 About the Science Podcast: https://www.science.org/content/page/about-science-podcastSee omnystudio.com/listener for privacy information.
On this week's show: The U.S. government is partnering with academics to speed up the search for more than 80,000 soldiers who went missing in action, and how humans create their own “oxidation zone” in the air around them First up on the podcast this week, Tess Joosse is a former news intern here at Science and is now a freelance science journalist based in Madison, Wisconsin. Tess talks with host Sarah Crespi about attempts to use environmental DNA—free-floating DNA in soil or water—to help locate the remains of soldiers lost at sea. Also featured in this segment: University of Wisconsin, Madison, molecular biologist Bridget Ladell Woods Hole Oceanographic Institution marine biologist Kirstin Meyer-Kaiser Also this week, Nora Zannoni, a postdoctoral researcher in the atmospheric chemistry department at the Max Planck Institute for Chemistry, talks about people's contributions to indoor chemistry. She chats with Sarah about why it's important to go beyond studying the health effects of cleaning chemicals and gas stoves to explore how humans add their own bodies' chemicals and reactions to the air we breathe. In a sponsored segment from Science/AAAS Custom Publishing Office, Sean Sanders, director and senior editor for Custom Publishing, interviews Benedetto Marelli, associate professor at MIT, about winning the BioInnovation Institute & Science Prize for Innovation and how he became an entrepreneur. This week's episode was produced with help from Podigy. [Image: Jeremy Borrelli/East Carolina University; Music: Jeffrey Cook] [alt: a scuba diver underwater near a World War II wreck off Saipan with podcast overlay symbol] Authors: Sarah Crespi; Tess Joosse Episode page: https://www.science.org/doi/10.1126/science.ade6771 About the Science Podcast: https://www.science.org/content/page/about-science-podcastSee omnystudio.com/listener for privacy information.
Carla Green with Clarity design works, helps authors self publish. In this interview, we explore all areas of her business including editing, designing, and publishing. She helps her clients choose the custom strategy that is best for their business goals.Connect:Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-boardShelby Jo Long: www.linkedin.com/in/shelby-jo-longWebsite: claritydesignworks.comCarla Green: www.linkedin.com/in/carlagreen
There are massive telescopes that look far out into the cosmos, giant particle accelerators looking for ever tinier signals, gargantuan gravitational wave detectors that span kilometers of Earth—what about soil science? Where's the big science project on deep soil? It's coming soon. Staff Writer Erik Stokstad talks with host Sarah Crespi about plans for a new subsoil observatory to take us beyond topsoil. Wood is in some ways an ideal building material. You can grow it out of the ground. It's not very heavy. It's strong. But materials like metal and plastic have one up on wood in terms of flexibility. Plastic and metal can be melted and molded into complicated shapes. Could wood ever do this? Liangbing Hu, a professor in the department of materials science and engineering and director of the Center for Materials Innovation at the University of Maryland, College Park, talked with Sarah about making moldable wood in a new way. In a sponsored segment from Science/AAAS Custom Publishing Office, Sean Sanders, director and senior editor for the Custom Publishing office, interviews Michael Brehm, associate professor at UMass Chan Medical School Diabetes Center of Excellence, about how he is using humanized mouse models to study ways to modulate the body's immune system as a pathway to treating type 1 diabetes. This segment is sponsored by the Jackson Laboratory. This week's episode was produced with help from Podigy. [Image: Xiao et al., Science 2021; Music: Jeffrey Cook] [Alt text: honeycomb structure made from moldable wood] Authors: Sarah Crespi; Erik Stokstad See omnystudio.com/listener for privacy information.
There are massive telescopes that look far out into the cosmos, giant particle accelerators looking for ever tinier signals, gargantuan gravitational wave detectors that span kilometers of Earth—what about soil science? Where's the big science project on deep soil? It's coming soon. Staff Writer Erik Stokstad talks with host Sarah Crespi about plans for a new subsoil observatory to take us beyond topsoil. Wood is in some ways an ideal building material. You can grow it out of the ground. It's not very heavy. It's strong. But materials like metal and plastic have one up on wood in terms of flexibility. Plastic and metal can be melted and molded into complicated shapes. Could wood ever do this? Liangbing Hu, a professor in the department of materials science and engineering and director of the Center for Materials Innovation at the University of Maryland, College Park, talked with Sarah about making moldable wood in a new way. In a sponsored segment from Science/AAAS Custom Publishing Office, Sean Sanders, director and senior editor for the Custom Publishing office, interviews Michael Brehm, associate professor at UMass Chan Medical School Diabetes Center of Excellence, about how he is using humanized mouse models to study ways to modulate the body's immune system as a pathway to treating type 1 diabetes. This segment is sponsored by the Jackson Laboratory. This week's episode was produced with help from Podigy. [Image: Xiao et al., Science 2021; Music: Jeffrey Cook] [Alt text: honeycomb structure made from moldable wood] Authors: Sarah Crespi; Erik Stokstad See omnystudio.com/listener for privacy information.
In this episode, Emily interview Dr. Sean Sanders, Director and Senior Editor for Custom Publishing for the journal Science and Program Director for Outreach. Sean came to the US for a postdoc position with little savings. Living in the DC area on a postdoc salary was financially challenging; he didn’t start to make real progress with his finances until he left his postdoc for an industry job, which more than doubled his salary. Sean and Emily discuss the strategies he has used to build wealth in the last decade, from moving to reduce housing expenses to retirement investing to purchasing real estate. They go into great detail about Sean’s passive investing strategy and the mistakes he made in the past. Sean lists his favorite books and podcasts on personal finance that he has used to improve his knowledge over the years.
Are you an entrepreneur lacking the money and resources you need? Don't miss this expert VC line-up. Learn how to get connected to the mentors and advisors who want you to succeed. In this episode you'll get expert advice from the women who connect entrepreneurs to money and traction. They've done it and they share with you their strategies and experience on what works. Expert line-up: Nancy Hayes of Golden Seeds, Alicia Castillo Holley of Women Get Funded, and Jory Des Jardins, co-founder of BlogHer. About Nancy Hayes: Nancy Hayes mentors women and men starting or growing small businesses, as well as those launching high growth technology-based firms. She is also an angel investor and member of Golden Seeds angel group. She is cofounder of MoolaHoop, a rewards-based crowdfunding site for women-led small businesses that launched in July 2013. Nancy left the IBM Corporation, where she was a senior executive to become CEO of a national nonprofit serving seriously ill children. She later was CEO of a nonprofit that served the elderly. She was then Dean of the College of Business at San Francisco State University, and later CFO and VP of the university. She has an MBA in Finance from the University of Chicago. About Alicia Castillo Holley: Alicia Castillo Holley is an angel investor, speaker and academic. Castillo Holley’s career started as a young scientist and professor on Agronomy before becoming involved in product development for a Bayer-Shell joint venture and eventually turning into an entrepreneur, venture capitalist, and angel investor. Along the way, she has authored numerous articles and books and taught at many universities worldwide. As an entrepreneur, she has started nine companies -successfully exiting from five of them- and two non-for-profit. She played a pivotal role in the Development for the Entrepreneurial Curriculum and the Venture Capital Industry in Chile, where she lived between 1996 and 2002 and founded the country’s first Seed Capital micro VC. An avid traveler, she has lived in 6 countries and visited more than 100. Her latest initiative “Women Get Funded” seeks to demystify funding for women, and empower them to be in control of their funding process. About Jory Des Jardins: Jory Des Jardins co-founded BlogHer, a venture-backed, category-defining women’s digital lifestyle company that was sold to SheKnows Media in late 2014. She spent 10 years on the founding team, enabling strategy from pre-venture funding through post-acquisition phase. While with BlogHer, Jory evangelized best practices in social and influencer marketing to Fortune 500 Marketing Leads and digital/media agency leadership. She served for six years on the Board of Directors of the Internet Advertising Bureau (IAB). She started her career in print editorial, as an editor for Penguin Books, The New York Times Syndicate, and Time Inc. Custom Publishing. Jory is a tireless crusader for women entrepreneurs and business leaders, sharing her personal growth story, contacts, and insights learned from 10 years of growth hacking, digital community building, strategy development and fundraising. She sits on the boards of several female-led or founded startups. Links: Find Powerful Conversations on | | |
Watch the video podcast here. A Bit About Joe Joe Pulizzi is a content marketing evangelist, speaker, author and founder of Content Marketing Institute which is the leading content marketing educational resource for enterprise level brands. He writes one of the most influential content marketing blogs in the world, and also writes for Entrepreneur.com and LinkedIn. Tune in at the 5-minute mark to find out more about Joe’s background. Stepping Away from Working with "the Man" Joe spent time cutting his teeth in the marketing industry at Penton Media, the largest independent business publisher in North America. While there, he ran the content marketing group and spent a lot of time working with customers who didn’t want to go the traditional advertising route for their businesses and so he decided to go out on his own. Joe put together a 40-page strategic business plan by researching and approaching mentors who were business owners. However, once he started his company, he never looked at it again! What he learned from this: Write down your goals and review them almost every day What are your business goals, family goals and spiritual goals? Check that you are on target Ask yourself "is what I am going to do today going to help accomplish these goals on time?" The act of writing it down and making it real is important. As far as a business plan goes, perhaps that isn’t as important! Own Your Category and Be the Leading Expert Dan Kennedy once said, “If you want to own a category, the best thing you can do is to invent that category”, and that is exactly what Joe did. The term "Content Marketing" used to be called "Custom Publishing" or "Custom Media" when Joe started out in 2000, but nobody was interested or liked those titles. He knew he had to use another term especially to sell the idea to marketers who needed to know that the term was actually relevant to them. Joe isn’t sure if he coined the term “Content Marketing” but he definitely was the one who got the term out there. His advice is that if there is some ambiguity around the thing that you’re doing, it's completely ok to say “this is what we are calling it now”. Hubspot did the same thing with the term “inbound marketing”. Differentiate Another important piece of advice he has is to make sure you are differentiating yourself by telling a different story than everyone else. If you are in an industry with a lot of other competitors (hello WordPress consultants!), how are you different from the next guy? What’s your story? A lot of people find their story by niching down to a smaller audience. It’s counterintuitive, but you’ll build authority much faster that way. The goal is to build an audience, they will then trust you which will increase sales but it won’t happen immediately, it takes time. The Business Model and Sponsorship 50% of the Content Marketing Institute's focus is actually the event that they run "Content Marketing World" which they hold all over the world. The webinars, consulting and training are the things that lead to the events. With their events, 70% of their revenue comes from registration and 30% from sponsorship. In order for events to work you need the ecosystem of the leaners and the tech providers to be there. You are helping the sponsors too, as you have built the audience and you have the ability to put that company in front of that audience. Creating Valuable Content Every bit of content you put out needs to be valuable. If you’re selling something in the blog, it isn’t going to be successful. You need to own your own audience by having an email list. If you build your audience on social media, you don’t own that, and it can be taken away from you at any stage if they make changes. Email subscription is at the top of the hierarchy here. Wise Words on Finding Your Niche Find the sweet spot between some skill area that you have and your passion point. Content Tilt. You have to move that area in such a way that it positions you to be telling a different story. This way you won’t get lost within the millions of others who are blogging about it. Go smaller. Market to the little audience and then you can still take on other work if it comes your way. Build the base audience and then monetise the base. Position yourself as the leading expert in some informational niche and build an audience. Be the leading expert in something. Go small. Market to a small audience, build your base, then you can charge whatever you want. It takes about 18 months if you do it right. Set proper expectations with a client and put those into the agreement. Get referrals by giving your customers something to talk about. To differentiate yourself, tell a different story than anyone else, especially if you have a lot of competitors. There is so much more to this episode with Joe so don’t miss it! Be sure to tune in to hear all the incredible insights and wisdom Joe shares.
So You Want To Be A Writer with Valerie Khoo and Allison Tait: Australian Writers' Centre podcast
Discover new opportunities in content and custom publishing. Learn why writing is rewriting and what makes you a real writer. Meet Samone Bos, who evolved her popular blog into the book ‘Momo Freaks Out’. We have 3 copies of A.L. Tait’s ‘Beyond the Edge of the Map’ to giveaway. Plus: author Instagram accounts you should be following and much more! Read the show notes. Connect with Valerie, Allison and listeners in the podcast community on Facebook Visit WritersCentre.com.au | AllisonTait.com | ValerieKhoo.com
George Fuller, Flagship Custom Publishing talks about how his love of writing since he was a keiki has evolved into publishing custom magazines for high end golf properties or vacation destinations combining print with electronic technologies. George shares the opportunities he has had to travel the world as a writer, editor and now publisher. He shares some stories from assembling classic Hawaii photos in his Timeless Magic, Celebrating 50 Years Mauna Kea Beach Hotel recent publication. George shares for aspiring writers some of the lessons he has learned while creating a career as a writer. Landry Fuller, Editor North Hawaii News talks about the Tuesday and Thursday weekly insert in West Hawaii Today. She shares how her career as a writer led her to Hawaii and now having the opportunity to showcase the North Hawaii community and use her experience and creativity to feature writers who share in-depth stories about organizations and individuals who are making a difference in North Hawaii. The Emily T Gail Show espnhawaii.com is also available as free iTunes podcast and at Emily T Gail on Facebook.
In this episode of Newscast we talk about two updates for MyKitaab Podcast; and Four news stories. MyKitaab Podcast will be the podcasting partner of Publishing Next Conference, to be held in Mid-September. Host Amar Vyas has partnered with Saanjay Sethi of Matrix Publishing Group to offer Custom Publishing solutions to Corporates and Organizations alike in Southern India. News Stories: New trend of publishing English language books by Pakistani Authors; Price Waterhouse Coopers Report on Media and Entertainment Industry in India; Augmented Reality Coloring Books; and Finally; a Book about two Engineers who built irrigation systems in India. You can find the shownotes for this episode at www.mykitaab.in/newscast10
In this part II of the interview with Saanjay Sethi, Co-Founder and CEO of Matrix Publishing Group, we talk about Guestwriting, Translations of Books, books in Regional languages of India, Coffee Table Books, and Custom Publishing. There is a lot to cover, but these are topics that are relevant and interesting! Shownotes are available at www.mykitaab.in/saanjay #books #publishing #ebooks #custom #author #translations #language
In our conversation with Lance Liggin with LAD Custom Publishing, we'll talk about the importance of giving faculty the flexibility and control over their material, and the cost of that material through custom course packs. Lance will also touch on a new partnership that they have with a company that produces game-based simulations aligned specifically to your course objectives.
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