Podcast appearances and mentions of elijah whaley

We're taking a much-needed break from Shanghai's recent Covid lockdown to talk about the globalization of C-Beauty. What will it take for Chinese beauty brands to go global? How important are influencer networks and what is the role of technology? Will fast-fashion platform, Shein.com's use of AI predictive analytics be a beauty industry game-changer? We're joined by Lisa Shiqi Yu, Founder, and CEO of GENLAB Group, based in Shanghai. GENLAB is a selective incubator supporting purpose-led entrepreneurs to complete their global vision. We are also joined by Elijah Whaley, who is VP of Marketing for Gainfluence, a company specializing in influencers for NFT & crypto projects. 1. Lisa and GENLAB's mission: finding Chinese brands with purpose, sustainable platforms, willingness to go global, and a bit of fun in their DNA. 2. Introducing Zeya - Hard Soda with No Pressure 3. Beauty & Influencers: Is the China KOL model exportable? 4. Moving beyond the First Year Momentum That Most Chinese Brands Face 5. China's Supply Chain Product Mindset to Meaningful Brands: What's Learned From Western Brands 6. Convincing a Chinese Brand Owner Wanting To Go Abroad to have a World View: It's Tough 7. Brand Building Outside of China for Non-Beauty: Leaning on Product 8. The Shein.com Story - From Fashion to Beauty? 9. Data Hub vs. Philosophical Brand Hub: who will win? 10. Perfect Diary: Will They Be China's L'Oreal? 11. Should a Brand Embrace Private Traffic? 12. A/B Test: Baijiu, Rocky Mountain Oysters, Cucumber Soda & Kool-Aid

About Elijah Whaley:Elijah Whaley has over two decades of experience as a content producer and marketer, with eight years focused on KOL marketing in China. Until acquisition in 2020, Elijah was the CMO of PARKLU. Elijah is now the VP of Marketing APAC at Launchmetrics. Elijah was also the Co-founder of one of China's top-ranking beauty KOL, Melilim Fu.Episode Content:I have admired PARKLU for their ability to simplify the complex world of China marketing, and I have admired Elijah for giving out all the most valuable industry secrets to everyone who is willing to listen.No wonder PARKLU has become the go-to-platform for most foreign luxury fashion & cosmetics brands, and Elijah got featured in the New York Times, Vanity Fair, Vogue Business and many other valuable publications for his exclusive knowledge and understanding of Chinese consumers.We have known each other for some time, but only got to meet last year - and found out that we have a similar perception on the value a business should create for the clients, yet work in a very different capacity [LITAO works on building a B2B network and sales, while Elijah helps brands sell to B2C network online].I promise our conversation is going to be very interesting for anyone thinking about China! Subscribe and enjoy!What do technology start-ups mean in Chinese context?How do you make sure a brand's communication stays coherent across different channels when working with different KOLs ?What role do the KOLs and influencers play when building up a brand's communication with consumers?Why do some foreign brands fail in their communication strategy? What can they learn from the Chinese brands?For a leader, how to better achieve a common goal with the team? What can be considered as “professional” in China? What's the differences when comparing to the West?How will the soft powder of Chinese business affect foreign companies?What criteria can be used to measure the results for a marketing technology company in China?What is the innovator's dilemma?For a leader, how to rephrase the task-setting without focusing on the details or the process? What can be the risks?What's the differences between been a leader in China compared to the West?Episode Mentions:Reach out to Elijah via elijahwhaley@gmail.com or LinkedIn WeChat: elijahwhaleyWebsite: http://www.elijahwhaley.com For mor on China Influencer Marketing, follow Elijah's podcast 'The China Influencer Marketing Podcast' by PARKLU https://www.chinainfluencermarketing.com PARKLU by Launchmetrics: https://www.parklu.com Find your host Lina on LinkedINJoin China Business Cast WeChat groupDownload and SubscribeDownload this episode right click and choose "save as"Subscribe to China Business Cast on iTunesOr check out the full list on subscription optionsAdd Lina ('Lina-LITAO') on WeChat to join China Business Cast WeChat group

Topics Discussed and Key Points:●      How Key Opinion Leaders (KOLs) have evolved over the past five years●      Co-founding one of China's top-ranking beauty KOLs, Melilim Fu●      The team behind Melilim Fu, and how KOLs are typically managed●      KOLs versus Key Opinion Consumers (KOCs) versus micro-influencers●      Launchmetrics and the problems they aim to solve in today's marketplace●      Scaling a startup in China as a C-suite executive●      The dramatic rise of influencers in China Episode Summary:Today on The Negotiation, we speak with Elijah Whaley, VP of Marketing APAC at Launchmetrics, the leading Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape.Elijah is also the host of the PARKLU China Influencer Marketing Podcast, a bi-monthly show which features guests who share their unique insights and perspectives on industry developments.Elijah speaks on the development of Key Opinion Leaders, or “KOLs”, in China over the past five years. Before turning into a huge industry in China's eCommerce space, the impetus for KOLs began with passionate fans of certain products who shared their purchase experiences with a small online community via blogging and live streaming. Elijah speaks specifically on co-founding one of China's top-ranking beauty KOLs, Melilim Fu.The greatest and most inexpensive approach to customer acquisition is retention. Elijah believes that there is too little focus being placed on customer retention, especially since the real power of retention lies in a brand's ability to leverage these loyal customers as communication or marketing channels—Key Opinion Consumers, or “KOCs”.            Finally, Elijah discusses the dramatic rise of influencer marketing in China—a natural evolution in consumer culture due to the country's inclination to “feel special about themselves by being involved with a group that they consider special.” Key Quotes:“The intersection between education and entertainment is the sweet spot when it comes to content marketing or content development. Everybody wants to be entertained. To be educated and be entertained at the same time provides the maximum amount of value and bang for your buck as far as your time investment into anything.” “I believe KOCs are something that has existed for a long time: a brand advocate. But it's a digital brand advocate. [...] A KOC is a brand's customer. When they talk about your product, they generate more sales. As a brand, if you're able to identify these customers [...] you can put this label of ‘KOC' on them and put them into a new basket and say, ‘Hey, this person is an extremely valuable asset to our organization. We need to treat this person differently and leverage them as a communications channel.'” “When the customer comes into the store, we need to overdeliver, surprise, and delight, and create it in a visceral way so that someone wants to take their phone out, capture it, and share it. We know that this is the most impactful way of communicating with other potential customers because it's word-of-mouth from individuals that others know, love, and trust.” “Timing is the big secret in the startup world. If you can hit that wave right, if you see the swell and you start paddling and you position yourself properly, that's the big, big secret.”

We talk with the often-quoted authority on KOL marketing in China, Elijah Whaley, CMO at Parklu about how brands work with KOLs in China.

We talk with the often-quoted authority on KOL marketing in China, Elijah Whaley, CMO at Parklu about how brands work with KOLs in China. • How does a brand engage a KOL? • How does a KOL campaign measure cost and impact? • How does the math work for ROI on a KOL campaign? • How do brands enable micro-influencer Key Opinion Consumers (KOCs) to spread their message? • How do brands build authentic communities out of KOL campaigns? • How can brands make their product experience more shareable? • How do users' intentionality dictate which Chinese social and e-commerce platform brands should use? • Why do Chinese consumers need on average twice as many brand exposures as other consumers before making a purchase decision? And how do brands build campaigns with this in mind?

The Harvard Business Review found that acquiring a new customer is five to 25 times more expensive than retaining an existing one and that increasing customer retention by 5% can increase profits from 25% to 95%. Bain found that returning customers spend 67% more than new customers. And Temkin found that loyal customers are five times as likely to repurchase, five times as likely to forgive, four times as likely to refer, and seven times as likely to try a new offering.Retention marketing is an important topic that brands need to be thinking about. This is especially the case in China, where advertising and paid marketing costs have skyrocketed over the past few years and now oftentimes customer acquisition costs are higher than the lifetime value of the customer.Elijah Whaley, chief marketing officer of China influencer marketing platform PARKLU, joined Lauren on the podcast and explained his recently published guide to retention marketing.This podcast and the concepts that are discussed will be valuable to brands of any size in any stage of their China marketing journey!Resources:Download PARKLU’s Retention Marketing Strategy GuideComplete Guide to KOC Marketing in ChinaExperiential Marketing Mechanics: Turning Customers into KOCUpcoming Event:Webinar: What Can We Learn From China Livestreaming Ecommerce With Lauren HallananVideo:Perfect Diary Unboxing VideoGuest: Elijah WhaleyLinkedInHost: Lauren HallananWebsite | LinkedIn | WeChat: H1212118514To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update!Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.

In this feature-length episode, host Gordon Glenister, Global Head of Influencer Marketing at the BCMA, compares and contrasts the Influencer Marketing Industry in China with Elijah Whaley, Chief Marketing Officer at Parklu. Produced by Neil Whiteside at freedom:ONE”Support the show (http://www.thebcma.info/membership/)

Key opinion leaders, or KOLs, have a strong connection to Chinese internet users and are now highly sought after to sell products to huge audiences on ecommerce websites and streaming platforms. Elijah Whaley, chief marketing officer at PARKLU, explains to Aladin Farré the reasons why this growing industry works so well in China and how, eventually, livestreamers may end up consuming the same brands that hired them in the first place.Middle Earth is produced by China Compass Productions. If you have a China-themed cultural product, please get in touch!With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support. Recommendations:Two famous livestreamers in China: Lǐ Jiāqí 李佳琦, also known as Austin Li, and Melilim Fu, a beauty and makeup influencer.

Companies around the world are latching onto social commerce, but in China, where mobile payments are ubiquitous and consumers are extra wary of fake goods, the integration between social media and online shopping has been especially fast. That doesn't mean it's a silver bullet for brands though -- or even the multi-billion dollar internet celebrity industry, where influencers are tasked with advertising products without appearing too commercial.In this episode of Digitally China, we'll discuss Xiaohongshu or RED, which is often compared to Instagram and Pinterest. The fast-growing app, which is popular among young, female urbanites in China, has over 85 million monthly active users and is valued at $3 billion following a $300 million funding round last year led by e-commerce heavyweight Alibaba.But the e-commerce side of RED is still behind more price-conscious competitors like Pinduoduo — and the app hit its latest roadblock earlier this week, when it was pulled from Chinese app stores.We'll cover some of the challenges the app is facing as it tries to grow its e-commerce business – monetizing its vibrant user community -- and manage the thousands of influencers on its platform. Episode summary:· Xiaohongshu backstory and introduction· Xiaohongshu vs. competitors· Xiaohongshu's content quality problem· Success cases of brands working with influencers· Cosmetics: an industry where Chinese brands have really optimized social media and ecommerceGuests:· Elijah Whaley, chief marketing officer at Parklu, an influencer marketing tech firm in China· Huo Qiu, a fashion and cosmetics influencer with over 1 million followers on Weibo and about 30,000 followers on XiaohongshuHosts: Eva Xiao and Tom XiongProducer: Jacob LovénDigitally China is a subjective but independent depiction of the tech scene in China. Audio clips used in the podcast have not been distorted nor taken out of context and are included for commentary and educational purposes and thus shall be considered “Fair Use”. Digitally China is powered by RADII (www.radiichina.com), an independent media platform exploring China from all angles.

Today I bring back Elijah Whaley, Influencer and CMO of influencer marketing PARKLU to talk about the new sponsored post regulations on Xiaohongshu or Red, Little Red Book. When these rules were announced around 2 weeks ago, they caused an uproar in the China KOL community and in this episode we’ll tell you why. Xiaohongshu […]

Today I bring back Elijah Whaley, Influencer and CMO of influencer marketing PARKLU to talk about the new sponsored post regulations on Xiaohongshu or Red, Little Red Book.   When these rules were announced around 2 weeks ago, they caused an uproar in the China KOL community and in this episode we’ll tell you why. Xiaohongshu has since then announced that they will issue another press release on May 27th with additional explanations and modifications and then the app itself will be updated on June 10th.   Elijah also shares that many of their clients have paused their campaigns on Xiaohongshu as they are waiting to see what finally happens and many KOLs have temporarily stopped accepting sponsored posts as they are worried about the repercussions from the platform.   Elijah and I have been big proponents of Xiaohongshu, and while we understand where these new rules are coming from, we both agree it was a poor decision and are a bit worried about the long term effect they could have.   I will be recording another episode in late June to give an update on the situation. Also, stick around until the end of the podcast, I share another bit of information that Elijah learned a day or two after we recorded.   *Note: Today’s episode is about a breaking topic, that is currently still in flux, so I want to caveat that when the dust finally settles things may have changed, but this topic is important both to brands and to KOLs and our guest has an insider’s view into it, so I wanted to get him on as soon as I could to share what he knows and bring everyone up to speed.     Marketing 2 China Conference – June 5th & 6th in London If you want to chat with me and Elijah in person, we will be in London on June 5th and 6th for the Marketing to China conference, along with several other amazing speakers.   If you haven't already purchased your tickets, then you're in luck. You can get a discount using the code LAUREN at checkout. Here's what it will get you:   - 30% off single ticket, or - 2 tickets in the price of 1, or - 3 tickets for 999 GBP   Hope to see you there! https://marketingtochinaconference.com/   To learn more about influencer marketing in China, sign up for our new newsletter: The China Influencer Update!   Notes: What happened: Earlier this year an article went viral on Weibo about fake accounts and articles on Xiaohongshu, but this might have been planted by Weibo Pot calling the kettle black – these issues happen on most Chinese platforms and Weibo is notorious for fakes, 40% of traffic on weibo probably fake Xiaohongshu has always taken the position that they want to promote trust, trying to do things right, which is noble and they have been going back and forth with how to deal w/ KOL collabs without sacrificing trust Two weeks ago press release came out with new sponsored post rules that were severe. Another press release due out May 27th and app update 10th of June While rules were severe, they was also a lot of ambiguity which has caused chaos, so new press release will hopefully clarify All PARLU clients currently running campaigns or planning them put them on pause No KOLs are accepting campaigns because they don’t know what’s going on and can’t risk repercussions from platform   Elijah’s take: His first reaction is that many creators will leave But seems that XHS might step back, might not be the death toll for the platform that he originally thought, but will still have negative effects With their new rules – only 4,700 KOLs pass the requirements and are eligible for sponsored posts (out of 200 M users ) Feels eerily similar to what happened with Meipai KOLs must put out 4-5 organic posts that meet certain requirements in order to do one sponsored post He feels like the platform is promoting a low quality content feel, unfair to professional content creators New rules not serving the creator community Everyone will suffer for these decisions Expect KOLs to start charging WeChat rates (1 rmb per view) which are most expensive in the industry Brands will be paying more for less exposure Believes users will also end up suffering as top KOLs leave Niche KOLs will focus more on niche platforms with less restrictions Left with low quality content creators Bets you they won’t restrict celebrity accounts Lots of people aren’t aware of how much platforms manipulate accounts Doesn’t feel like XHS is creating an environment w/ creators in mind first   Similar issues on Douyin: People are leaving douyin Has some systemic issues Douyin and now XHS are now pushing creators into MCNs MCN gets 70% or brand deals, 5-year contract, a small percentage of creators ever actually receive the support they are promised Hard time creating content that consistently gets high views AI recommendation system favors viral content compared to educational/interesting/entertaining   When will Chinese platforms allow for democratization of content consumption? Most platforms too contrived What content is seen is controlled by platform Frustrating for content creators     Guest: Elijah Whaley LinkedIn: https://www.linkedin.com/in/elijahwhaley/ Personal Website: elijahwhaley.com PARKLU Blog: www.parklu.com/blog   Host: Lauren Hallanan Website: www.chinainfluencermarketing.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ WeChat: H1212118514   Check out my book: Digital China: Working with Bloggers, Influencers and KOLs   ------- Thanks to our sponsors PARKLU: www.parklu.com and The Meet Group www.themeetgroup.com/blog  For additional information and show notes head over to www.chinainfluencermarketing.com If you like this podcast and know someone who might find it interesting, please share!

Matthieu David interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China's marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can better understand KOLs and KOL marketing to provide vaulable content to Chinese consumers. To put it simply, Elijah Whaley and his company PARKLU are the KOLs of KOL marketing in China! ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/

Witajcie w Nowym Roku 2019. Wkraczamy w niego z dużymi planami wydawniczymi i listą świetnych ekspertów, którzy będą Wam opowiadać o swoich międzynarodowych doświadczeniach. Jak to jest u Was z planami noworocznymi? Lubicie tworzyć takie listy, wyzwania, obicie to z przyjemnością, czy z konieczności, bo tak trzeba? Ja od jakiegoś czasu znalazłem bardzo praktyczny nawyk na realizację zadań. Tworzę checklisty, który zwyczajnie realizuję krok po kroku. Idę najpierw od ogółu i kończę na szczegółach. Zaplanowane i podzielone na małe odcinki zawsze wydaje się łatwiejsze. Warto to zastosować u siebie, czy to w biznesie, czy w życiu osobistym. W najnowszym odcinku naszego biznesowego cyklu poruszymy tematy odkrywania swojej zawodowej lub biznesowe drogi, w połączeniu z doświadczeniami nowych technologii, relacji międzyludzkich i hiszpańskiego podejścia do budowania relacji. Do tego odcinka zaprosiłem kobietę, która jest chyba jedną z najmłodszych gości w tym odcinku, ale bardzo zdecydowanie prowadzi swoją ścieżkę zawodową. Ma a swoim koncie współtworzenie kilku aplikacji, gdzie jedna z nich osiągnęła 1 krótkim czasie ponad 120k pobrań, była rentowna i podbiła serca klientów z USA Jednak jak to w życiu bywa projekt nie wytrzymał silnej konkurencji i obecnie nie ma już go na rynku. Nasz gość wierzy jednak, że wszystkie doświadczenia pomagają jej budować silne przekonanie, że idzie dobrą drogą. Zapraszam serdecznie do rozmowy z Angelique Toque. Podejrzewam, że część z Was była nieco zaskoczona, że osoba należąca do pokolenia Z, w taki sposób odnosi się do korzystania z nowych technologii. Pełna świadomość wpływu na rozwój człowieka, szczególnie tego najmłodszego, pokazuje, że dzisiejsze społeczeństwo potrzebuje silnego głosu w sprawie nadmiernego wykorzystania ekranów. Musicie też przyznać, że hiszpańskie doświadczenia naszego gościa, pokazują, różnice mentalne i życiowe w wielu aspektach. Warto o tym pamiętać, jeśli planujecie bliżej przyjrzeć się temu rynkowi i dystrybuować tam swoje produkty. Nie jest bowiem powiedziane, że na wszystkich elementach trzeba się skupić jednakowo, ale w tym przypadku trzeba zastanowić się nad dwoma aspektami - gotowością do świadczenia usług o wysokim poziomie technologicznym oraz odpowiednim przygotowaniu językowym, Jeśli chcecie z powodzeniem pobijać obcy rynek umiejętność rozmowy po hiszpańsku, będzi eniemalże konieczna. Na dzisiaj to wszystko. Jeśli macie jakieś pytania, uwagi to piszcie do mnie poprzez kanały mediów społecznościowych. Aha i jeszcze jedno. Być może pamiętacie moje wywiady z 17 i 20 odcinka. Elijah Whaley opowiadał o rynku KOL w Chinach a Ashley o doświadczeniach w Hong - Kongu. W najbliższych dniach, 29 -30.01.2019 będą prelegentami na konferencji w Pradze. Jeśli ktoś z Was chce się na nią wybrać mamy 5 wejściówek z 33% rabatem. Pierwszych 5 osób, które się o mnie zgłosi ma zapewnione bilet w lepszej cenie.

In episode 31 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about Xiaohongshu, also known as RED, which had received a $300 million investment from Alibaba. Though the money was injected in June, the two companies have recently announced an additional cooperation that links them at the product level– an integration with Alibaba's Taobao. What is the significance of these developments, and what is the story of Xiaohongshu? Listeners also hear from Elijah Whaley, CMO of the Chinese influencer marketing platform ParkLU, which counts RED as a client.Rui and Ying-Ying share that Xiaohongshu's tagline is “world's best lifestyle at your fingertips,” and people often refer to the site as “Instagram and Pinterest sprinkled with a dose of Taobao.” The site's founders, Charlwin Mao and Miranda Qu, are only 33 this year. They first met a decade ago in a US mall, though Xiaohongshu did not exist until Charlwin attended a Tencent-sponsored entrepreneurship camp in his first summer of business school. From the beginning, the co-founders set their sights on the cross-border market, with Xiaohongshu positioned as a community, complete with useful guides and reviews as well as real posts. The initial slogan was “find good things abroad.” This then became “discover good things in the world” and later “good life in the world,” before today's inclusive “taking notes of my life.”Rui and Ying-Ying delve into the product features and positioning that distinguish Xiaohongshu. Even though it is a content platform, the app makes money not from ads, but via traditional ecommerce; as of 2017, it sold 50 percent third-party goods and 50 percent self-operated. Though counterintuitive, their strategy has worked: the company is now at 120 million users and 30 million MAU, with a rumored close to $1 billion in revenue last year and double that this year. How has the platform evolved? What differentiates Xiaohongshu's users from the rest of China ecommerce? What about distinctions in the type of content its users publish? Why is this a smart alliance for Alibaba, and how does the app reflect consumption trends in China?As always, you can find these stories and more at pandaily.com. Let us know what you think of the show by leaving us an iTunes review, liking our Facebook page, and tweeting at us at @techbuzzchina to win some swag! Finally, a huge shoutout to our listeners over at partner dealstreetasia.com.Finally, San Francisco Bay Area-based listeners who would like free tickets to view Hao Wu's film on live streaming and its impact in China, People's Republic of Desire, should email yingying@pandaily.com by Friday, December 7. Here is the event link: https://www.roxie.com/ai1ec_event/peoples-republic-of-desire-2/.

In episode 31 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about Xiaohongshu, also known as RED, which had received a $300 million investment from Alibaba. Though the money was injected in June, the two companies have recently announced an additional cooperation that links them at the product level– an integration with Alibaba’s Taobao. What is the significance of these developments, and what is the story of Xiaohongshu? Listeners also hear from Elijah Whaley, CMO of the Chinese influencer marketing platform ParkLU, which counts RED as a client. Rui and Ying-Ying share that Xiaohongshu’s tagline is “world’s best lifestyle at your fingertips,” and people often refer to the site as “Instagram and Pinterest sprinkled with a dose of Taobao.” The site’s founders, Charlwin Mao and Miranda Qu, are only 33 this year. They first met a decade ago in a US mall, though Xiaohongshu did not exist until Charlwin attended a Tencent-sponsored entrepreneurship camp in his...

In episode 31 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about Xiaohongshu, also known as RED, which had received a $300 million investment from Alibaba. Though the money was injected in June, the two companies have recently announced an additional cooperation that links them at the product level — an integration with Alibaba’s Taobao. What is the significance of these developments, and what is the story of Xiaohongshu? Listeners also hear from Elijah Whaley, the CMO of the Chinese influencer marketing platform PARKLU, which counts RED as a client. Rui and Ying-Ying share that Xiaohongshu’s tagline is “The world’s best lifestyle at your fingertips,” and people often refer to the site as “Instagram and Pinterest sprinkled with a dose of Taobao.” The site’s founders, Charlwin Mao and Miranda Qu, are only 33 this year. They first met a decade ago in a U.S. mall, though Xiaohongshu did not exist until Charlwin attended a Tencent-sponsored entrepreneurship camp in his first summer of business school. From the beginning, the co-founders set their sights on the cross-border market, with Xiaohongshu positioned as a community, complete with useful guides and reviews as well as real posts. The initial slogan was “Find good things abroad.” It then became “Discover good things in the world,” and later, “Good life in the world,” before today’s inclusive “Taking notes on my life.” Rui and Ying-Ying delve into the product features and positioning that distinguish Xiaohongshu. Even though it is a content platform, the app makes money not from ads, but via traditional ecommerce; as of 2017, it sold 50 percent third-party goods and was 50 percent self-operated. Though counterintuitive, their strategy has worked: The company is now at 120 million users and 30 million MAU, with a rumored close to $1 billion in revenue last year and double that this year. How has the platform evolved? What differentiates Xiaohongshu’s users from the rest of China ecommerce? What about distinctions in the type of content its users publish? Why is this a smart alliance for Alibaba, and how does the app reflect consumption trends in China? As always, you can find these stories and more at pandaily.com. Let us know what you think of the show by leaving us an iTunes review, liking our Facebook page, and tweeting at us at @techbuzzchina to win some swag! And — a huge shoutout to our listeners over at partner dealstreetasia.com. Finally, listeners in the San Francisco Bay Area who would like free tickets to view Hao Wu’s film on live streaming and its impact in China, People’s Republic of Desire, should email yingying@pandaily.com by Friday, December 7. Here is the event link: https://www.roxie.com/ai1ec_event/peoples-republic-of-desire-2/.

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I’ve got one of our favorite guests, Elijah Whaley, back on the podcast to talk about a really valuable but often overlooked topic – how to get the most out of your KOL campaigns with SSO or social search optimization.   During the second half of the interview which switch gears and chat about some recent Chinese social media news, including the recent Weishi controversy, which involves Tencent’s video platform Weishi being accused of withholding payment from content creators. We also discuss the ongoing content crackdowns and what brands need to be aware of.   Guest: Elijah Whaley LinkedIn: https://www.linkedin.com/in/elijahwhaley/ Personal Website: elijahwhaley.com PARKLU Blog: www.parklu.com/blog WeChat: elijahwhaley Phone: +86 135 2150 0226   Host: Lauren Hallanan Website: www.laurenhallanan.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ WeChat ID: h1212118514 Email: Lauren@unchartedmedia.co   Mentioned in the Episode: Search Engine Optimization in China Utilizing a KOL Strategy Government agencies jump on short-video bandwagon to ensure Chinese youth still hears “official voice” Xiaohongshu (Little Red Book) is fostering e-commerce via word of mouth Article on Weishi scandal (in Chinese)   CIM Episode 019: The Dark Arts of Chinese Agencies and a Plea for Brands to Stop Using Only the Top 1% of Influencers with Elijah Whaley   CIM Podcast Episode 006: How Brands Can Get the Best Results from Influencers with Digital Marketing Expert and Cofounder of One of China’s Top Beauty Influencer Brands Elijah Whaley   Thanks to our sponsor PARKLU: www.parklu.com   For additional information and show notes head over to www.chinainfluencermarketing.com     If you like this podcast and know someone who might find it interesting, please share! 

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This week we’re back with a bang, this is a juicy episode that you definitely want to listen too. Eljiah Whaley, CMO of China influencer marketing platform PARKLU, is back for round two and this time he takes us behind the scenes to talk about the dark side of Chinese agencies that he has experienced while running an in-demand influencer brand alongside his girlfriend Maggie.   We also go into a number of other topics including: How easy it is to fake your way to the top Why brands should stop repeatedly working with only 1% of influencers and give the other 99% a chance Opportunities for brands with mid/micro/long tail influencers The new trend of influencer-run creative agencies New, free PARKLU tools: Analytics tool KOL budget calculator     Guest: Elijah Whaley LinkedIn: https://www.linkedin.com/in/elijahwhaley/ Personal Website: elijahwhaley.com PARKLU Blog: www.parklu.com/blog   Host: Lauren Hallanan Website: www.laurenhallanan.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ Instagram: @laurenleren   Mentioned in the Episode: Melilim Fu: Melilim Fu is a top 50 ranked cosmetics and fashion influencer brand founded and run by Elijah and his girlfriend Maggie. The face of the brand, Maggie was formerly an in-demand makeup artist for companies such as GQ, Marie Claire, Vogue, and Bazaar Website: http://www.melilimfu.com/ Weibo: @傅沛MelilimFu Tudou: @傅沛MelilimFu Meipai: @傅沛MelilimFu   China Ad Agencies Lose Their Edge to Influencer-Led Creative Studios   PARKLU KOL Budget Calculator: COMING SOON! Kepp and eye out on the PARKLU website at: www.parklu.com     Thanks to our sponsor PARKLU: www.parklu.com   For additional information and show notes head over to www.chinainfluencermarketing.com     If you like this podcast and know someone who might find it interesting, please share! 

  Välkomna till Kinapoddens första riktiga avsnitt! I denna podd intervjuar jag Elijah Whaley om Kinesiska Sociala Medier. Han jobbar på en av Kinas största influencer byråer som heter PARKLU samt har en flickvän som är en beauty influencer. Han är expert inom sitt område och därför valde vi att intervjua honom. Enjoy!

W najbliższych odcinkach powrócimy do zagadnień azjatyckiego rynku, chińskiej gospodarki oraz społeczno- kulturowych uwarunkowań. W dzisiejszym odcinku będziemy rozmawiać o tym jak budować zaangażowaną społeczność, która chce kupować nasze produkty/ usługi, jak wykorzystywać do promocji swoich produktów wpływowe i opiniotwórcze osoby, jak myśleć o rozwoju produktu bądź usługi na rynku, który jest dla nas nieznany, na co zwracać uwagę analizując zachowania konsumenckie, jaki jest trend w budowaniu zaangażowania społeczności w działaniu marek na rynku chińskim, jak najlepiej się komunikować z partnerami biznesowymi w Chinach, jak się rozwija sektor b2b influencerów, czy Chińczycy są przywiązani do rodzimych marek oraz jak Chińczycy konsumują dobra materialne? A to wszystko w rozmowie z ELIJAH WHALEY. Zapraszam. Na jakie pytania odpowiadał? 1/ Kim jesteś i czym się zajmujesz zawodowo? 2/ Kto według Ciebie jest najbardziej rozpoznawalnym influencerem na świecie w USA i w Chinach? 3/ Jak dzisiejsze społeczeństwo konsumuje rzeczywistość? Co jest dla nich najważniejsze? Czego słuchają? 4/ Czy można zostać jeszcze influencerem? Jak to zrobić oraz ile czasu trzeba na to poświęcić? 5/ Czy konsumenci w Chinach chętnie oglądają reklamy? Czy KOL jest remedium na brak zainteresowania produktami i usługami? 6/ Jak na chiński Internet wpływają trendy, które tworzy światowy gigant mediów społecznościowych, fb.com, instagram.com, youtube.com? 7/ Czy Chińczycy chętnie robią biznes? Wolą spotkanie w cztery oczy czy mogą również zrobić to zdalnie - online. Jak podchodzą do współpracy międzynarodowej? 8/ Czy Chińczycy są przywiązani do rodzimych marek? Jak korzystają z innych produktów lub usług? 9/ Co jest wg. Ciebie najważniejsze w budowaniu zaangażowania społeczności? Jak szybo zmieniają się trendy i fani? 10/ Czy VIPy są dla chińskiego społeczeństwa naturalnymi influencami? 11/ Podaj swoje ulubione pozycje książkowe, które Cię inspirują? 12/ Kto jest dla Ciebie inspiratorem w biznesie? *** PRAKTYCZNA WIEDZA W każdym odcinku usłyszysz nagranie całej rozmowy zawierające PRAKTYCZNĄ wiedzę biznesową. Jeśli będziesz chciał słuchać więcej biznesowych tipów i być na bieżąco, koniecznie zapisz się do naszego ************************ Gdzie nas możesz znaleźć? Na fanpage'a: www.facebook.com/Fabryka.Tlumaczen lub profilu na linkedin:www.linkedin.com/company/fabryka-t-umacze-

In this week’s episode we chat with Matt Brennan, co-founder of China Channel, creator of the Chat conference, and a well-known speaker and expert on all things WeChat. I realized we hadn’t covered WeChat that much so far on the podcast so I wanted to have Matt on to give us the rundown.   We cover: How brands and influencers can be using mini programs WeChat’s improved search features What is the Brand Zone? Will WeChat start to monetize influencer campaigns like Weibo and Meipai have? How foreign brands and tourism boards can be better utilizing WeChat WeChat saturation and how to grow an audience on a mature platform     Guest: Matthew Brennan Website: https://chinachannel.co/ LinkedIn: https://www.linkedin.com/in/matthew-brennan/ Podcast: http://chinatechtalk.com/ Twitter: https://twitter.com/mbrennanchina   Host: Lauren Hallanan Website: laurenhallanan.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ Instagram: @laurenleren   Mentioned in the Episode: Mini Program Creation: Youzan Becky Li Mini Program Case Study More Mini Program Case Studies Brand Zone Podcast w/Elijah Whaley on Weibo Monetization WeChat CityExperiences   Thanks to our sponsor PARKLU: www.parklu.com   For additional information and show notes head over to www.chinainfluencermarketing.com     If you like this podcast and know someone who might find it interesting, please share! 

Matt and John welcome Elijah Whaley, CMO of PARKLU, onto the show again. We catch up with what's he's been working on lately and then discuss some new heavy-handed rent-seeking from Weibo.

In this episode, we chat with one of my good friends, Elijah Whaley. Elijah is a content producer, marketer, and passionate advocate for influencer marketing innovation in China. He is the Chief Marketing Officer of the influencer marketing platform PARKLU and the cofounder of one of China’s top beauty influencer brands Melilim Fu.   Elijah is a wealth of information and a lot of that is gained from years of experience. He and his girlfriend Maggie built one of China’s top ranked beauty influencer brands in less than two years, and that was while he was working a full-time job. Elijah is one of the hardest working people I know and in this episode, he really opens up about some of the highs and lows that they experienced while building the brand.   In this episode, we also talk a lot about best practices for brands wanting to work with influencers and Elijah shares from an influencer’s perspective what the perfect client is like and what information should be included in a campaign brief in order to get the best results from an influencer. (For anyone listening that works for a brand, its ok if you don’t listen to the rest of the episode, but make sure you check out that part!)   At the end of the episode we get Elijah’s take on the cosmetics industry and why men’s skincare is a really hot industry.     Guest: Elijah Whaley LinkedIn: https://www.linkedin.com/in/elijahwhaley/ Personal Website: elijahwhaley.com PARKLU Blog: www.parklu.com/blog   Host: Lauren Hallanan Website: www.laurenhallanan.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ Instagram: @laurenleren   Mentioned in the Episode: Melilim Fu: Melilim Fu is a top 50 ranked cosmetics and fashion influencer brand founded and run by Elijah and his girlfriend Maggie. The face of the brand, Maggie was formerly an in-demand makeup artist for companies such as GQ, Marie Claire, Vogue, and Bazaar Website: http://www.melilimfu.com/ Weibo: @傅沛MelilimFu Tudou: @傅沛MelilimFu Meipai: @傅沛MelilimFu   Rap of China   China’s Booming Cosmetics and Skincare Industry: China’s beauty trends: KOLs, organics, more make-up, and men Young Men Drive the Skincare Market in China Hong Kong Female Consumers Spend Over HK$4,000 on Skincare and Cosmetic Products Beauty in the Eye of the Chinese Consumer   Thanks to our sponsor PARKLU: www.parklu.com   For additional information and show notes head over to www.chinainfluencermarketing.com     If you like this podcast and know someone who might find it interesting, please share! 

In this episode, we chat with one of my good friends, Elijah Whaley. Elijah is a content producer, marketer, and passionate advocate for influencer marketing innovation in China. He is the Chief Marketing Officer of the influencer marketing platform PARKLU and the cofounder of one of China’s top beauty influencer brands Melilim Fu. Elijah is […]

John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about:   Why big ad agencies are failing to keep up How content is being democratized Why Taobao is dominating live streaming  How influencers are building the brands of the future Why it's better not to focus on viral content (hint: being a successful influencer isn't easy) Links John Artman: Rules for Weibo KOLs shed light on Alibaba-Tencent tensions Eva Yoo: Lessons from failed influencer campaigns in China Eva Yoo: 3 ways Chinaccelerator Batch 11 startups monetize with KOL marketing How to leave an iTunes review Hosts John Artman, @knowsnothing, TechNode Matthew Brennan, @MattyBGoooner, ChinaChannel     Podcast information iTunes RSS feed Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 3   China Tech Talk is a TechNode x ChinaChannel co-production