Influence Global Podcast

Top Linkedin voice and marketing influencer Archana talks about her journey. Archana Dhankar is a seasoned B2B marketing professional with deep expertise in marketing transformation and AI implementation. Her recent speaking engagements have covered various topics, including AI in content creation and future-ready skills. She brings a practical, results-oriented approach to helping organisations navigate the challenges and opportunities of AI adoption. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ella D'Souza & Greta Quintini, the powerhouse duo behind Shalla—a female-founded agency that's redefining what it means to manage and grow talent in today's creator economy. In just two years, they've scaled Shalla from five clients to over 50 creators by doing what few agencies truly know how to do: build social media stars from the ground up. From niche voices to digital powerhouses with 5M+ followers, they help talent go beyond virality to build lasting, meaningful careers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ed Davidson is the Chief Growth Officer for the Cannes LIONS Festival. With huge global audiences and record numbers of entries for the prestigious Cannes LIONS awards, this year the team are focused on growing a larger creator audience and Ed tells how thats happening. Ed is most excited by new intersections between creativity, brands, entertainment and technology while also passionate about creating high-performing teams. As the Chief Growth Officer for LIONS, Ed is focused on creating and implementing a sustainable and long-term growth strategy in line with the LIONS vision. If you want to follow Ed on Linkedin - connect here https://www.linkedin.com/in/ed-davidson-184ab938/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk on our podcast today with Bonnie Bruderer about streaming platforms as the opportunity for so many creators. As the CEO of BINGE Networks, Bonnie has been leading the streaming distribution and licensing industry for over nine years, helping filmmakers and producers get their projects placed and monetised on all major streaming platforms, such as Tubi, ROKU, Apple TV, Amazon, and more. With her extensive background in online marketing, online advertising, and public relations, she has developed a turnkey solution that offers licensing, distribution, and syndication services for any film or TV show, with fast and proven results. Bonnie's mission is to support and empower video creators and filmmakers to reach their audiences and generate revenue from their content, without the hassle and complexity of dealing with streaming networks, agents, and aggregators. she has leveraged my deep relationships and expertise in the industry to negotiate thousands of licensing deals and generate millions in revenue for our clients. She is also a certified corporate performance coach from Columbia University, a business marketing strategist, a renowned speaker, a branding consultant, and a four-time author, with multiple awards and honours for her entrepreneurial and leadership achievements. I am passionate about sharing my knowledge and insights with others, and  she has been featured on NBC, ABC, FOX, The New Morning Show, and other high-profile media outlets. Find Bonnie  on https://www.linkedin.com/in/bingenetworks/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Throne has been immersed in the YouTube space full-time for over five years. He began by working alongside his brother, one of the platform's top sports gaming creators, before building his own channel as a basketball commentary YouTuber. Now, Matt has launched his latest venture, Throne University, a high-impact YouTube growth cohort designed to help online entrepreneurs succeed on the platform. Find him in Linkedin https://www.linkedin.com/in/matt-throne-76057a138/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Social media has propelled countless creators to stardom, but an increasing number are looking beyond platform-driven revenue streams to build lasting businesses. With the unpredictability of algorithm adjustments and platforms' shifting priorities, diversification is key—leading many influencers to partner with investors, agencies and brands to launch their own ventures. Unlike traditional startups, creators have a built-in advantage: they deeply understand their audiences. With access to real-time engagement data and firsthand insight into what resonates, they are uniquely positioned to develop products and services that authentically connect and sell. Jennifer Glen, General Manager, Americas at Squad, talks about how this trend is reshaping the business landscape? She shares real-world examples, from Alex Cooper's Unwell to influencers she works with directly like @whatsgabycookin (1M followers), who turned her platform into a thriving company. Learn more about your ad choices. Visit megaphone.fm/adchoices

Since 2015 Catherine Kay has been documenting and developing her journey as a freelance illustrator, and slowly over those years have been building the wonderful world of Katnipp. And now she has a small studio by the sea in the North east of England, where she, her husband Dean and his brother Mike work hard to get all these adorable characters & creations out there and hopefully put a smile on faces! Katnipp is the heart and soul of their brand, inspired by Catherine. Just like Catherine, Katnipp embodies creativity, passion, and whimsy in every product. See https://katnipp.com/ for more information Learn more about your ad choices. Visit megaphone.fm/adchoices

Ryan Debenham is the President of GRIN—the world's first and leading Creator Management platform. He built his career starting as a software engineer, eventually leading AI and Data Analytics at Qualtrics, contributing to its $8 billion acquisition by SAP. Ryan then served as CTO for Route, helping drive revenue to $100M in just four years. He joined GRIN as the CTO overseeing product and engineering, later being promoted to President and leading all daily operations. Based in Salt Lake City, Ryan is a former amateur professional snowboarder, avid outdoor enthusiast, and father of four. He finds balance in the mountains, enjoys trail running, mountain biking, skiing, and snowboarding. He has a passion for personal growth and mindfulness and enjoys deep conversations about life and the universe. As a committed father and seasoned leader, he loves connecting on leadership strategy, management, product innovation, and how to find harmony between life and work. Scarlette Tidy is an influencer marketing expert who helped launch Fenty Beauty by Rihanna, one of the most successful beauty brand debuts of all time. She went on to lead influencer strategy for LVMH's Kendo Brands, including Olehenriksen, where she helped doubled the business through viral, award-winning campaigns. In 2020, Scarlette founded Sure Thing Consulting, a boutique social and influencer marketing agency that has launched & worked with brands such as Fenty Hair, Zillow, Hotel Lobby Candle, and multiple beauty brands through strategic influencer partnerships, viral content, and brand storytelling. She is also a lecturer at USC and USF, sharing her expertise on influencer marketing, social strategy, and brand-building in today's digital landscape.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we talk with the global head of Desperados beer brand, Ligia Patrocinio. They are running a campaign 70 influencers with a combined audience of 30million. Ligia talks about the campaign to connect with the latin vibe of music particularly drums and how this is connecting with the audience on a global scale. The campaign could be a test blueprint for more brands in Heineken to add influencers into the mix of their major campaigns. The episode was sponsored by Dragonfly. If you want to connect with Ligia https://www.linkedin.com/in/ligia-patrocinio-89019aa/

In this episode we talk to Daniel Corbett who is an award winning personal trainer, advanced nutritionist, and mentor with 25 years of experience in health and fitness. From winning European bodybuilding titles to starring on Channel 4, he has dedicated his life to helping others transform. With expertise in nutrition, supplements, and gut health, Daniel has combined science and experience to completely transform his clients' lives with a permanent solution that has improved their health and happiness. We discuss the importance of creators and entrepreneurs having a healthy lifestyle. Have a look at how he can help you too

In this episode we talk with Jonathan Futa who is a co-founder of Group RFZ, a research firm specialising in influencer marketing measurement. His primary focus is utilising the latest technology to develop new products and methodologies. Prior to starting Group RFZ, Jonathan worked on political and corporate campaigns around the world managing ad testing and strategic research projects. Group RFZ conducted research into users and creator knowledge around the pending TikTok Ban due to come into place on the 19th January 2025. We talk in detail about the impact on the 170 million users and the billions of advertising revenue at stake as well as the millions of companies that will lose sales revenue as a result. The concerns over national security with the Chinese owners Byte Dance we discuss and the emerging Rednote platform. if you want to find out more follow Jonathan on LinkedIn do so here https://www.linkedin.com/in/jonathanfuta/

Damian Norman, is the Director of Immersive Events at the ExCeL in the Royal Docks, London.

Gregory Dray is the Co-Founder of Animaj, a next-generation, digital-first media company that owns, manages and delivers engaging and premium brands to kids and families everywhere. Launched in May 2022, Animaj identifies the highest-quality independent IPs with solid awareness and engagement with kids that have yet to become global hits; buys and federates them; and uses a digital-first approach, leveraging data, technology, and distribution capabilities to transform them into multi-platform global franchises. From series and movies to L&M deals; location-based experiences to content distribution across 100+ platforms worldwide (incl. YouTube, Netflix, Prime Video, Disney+, Max, RAI, Clan, ABC Australia, Roku, Youku), the company's brands live everywhere kids and families are, all at once. To bring this vision to life, Animaj has so far raised €100 million, building a portfolio of 3 owned-and-operated IPs: the iconic and award-winning Pocoyo, leading digital-native brands Kidibli and HeyKids; as well as Rabbids, a partnership with Ubisoft Entertainment. Animaj's lead investor is Left Lane Capital, a US-based, global venture capital and growth equity firm investing in high-growth internet and consumer technology companies that are fundamental to the lives of customers. With 20+ years of experience in the international media industry, Greg has built a remarkable track record of driving growth in global and rapidly evolving environments. He is recognized as an effective leader and operator, having successfully run both creative/content engines and business operations within major media/tech companies such as Google/YouTube, Lagardère Group, and Time Warner.

In this episode we talk with Jillian Leslie, an entrepreneur with a wealth of experience, having built multiple 7-figure online businesses and host of The Blogger Genius Podcast, which has close to 1 million downloads. She's the co-founder of MiloTree, a software company that's helps thousands of bloggers, creators, coaches, and entrepreneurs monetise through selling digital products. On her podcast, she regularly interviews industry experts and shares actionable strategies to build thriving online businesses. You can visit her at www.milotree.com

In this episode we talk AI with Alexander Frolov who is the co-founder and CEO of HypeAuditor, a company that emerged from his vision to shape the future of the Creator Economy through transparency and data-driven insights. Recognising the potential of influencer marketing, Alex aimed to make it accessible, fair, and effective by creating a platform that helps brands connect with the most authentic influencers. We talk about a recent study with the Branded Content Marketing Association on how influencers are using and about some of their concerns. Find out more  www.hypeauditor.com or direct to Alex https://www.linkedin.com/in/alex-hype/

In this episode we talk with Antoine Melon the co-founder of HOMETAINMENT. With over 30 years of international experience in launching and managing renowned restaurants and luxury hotels, Antoine Melon, has perfected "L'Art de recevoir," or the art of hosting. His career spans an impressive portfolio of high-end establishments, from Six Senses and Mandarin Oriental to Conran Restaurants, where he has developed a deep understanding of hospitality, ambiance, and exceptional service. Antoine's expertise lies in creating unforgettable experiences, merging refined hospitality with unique, personalised touches that make every event memorable. After relocating to London, Antoine brought his global experience to iconic venues such as Soho House and Artfarm (part of the prestigious Hauser & Wirth art gallery), where he continued to elevate the art of hosting in innovative and engaging ways. With HOMETAINMENT, Antoine's vision is to bring the luxury and exclusivity of high-end hospitality into the comfort of private homes or the office. Through a carefully curated network of vetted expert chefs, bartenders, and entertainers, HOMETAINMENT provides clients with unique, tailored experiences, embodying Antoine's philosophy of creating "Living Memories." Antoine's dedication to hospitality excellence and his deep passion for “L'Art de recevoir” make HOMETAINMENT an industry leader in bespoke home entertainment and event experiences.  Find our more at www.hometainment.com

In this epiosde we talk to the Head of Marketing Partnerships and Influencer Marketing at Wix, Sarah Adam. Sarah has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Sarah is focusing on Wix's new end-to-end web creation platform for Agencies and Enterprises, called Wix Studio.

In this episode we talk with Retail and Ecommerce Partnerships Manager at Tiktok, Ed Wilson. The UK Social Commerce sector is worth £16bn to retailers and more of us are now using Tiktok not just to be entertained but as discovery and search. We talk about how some up and coming brands have done so well like https://madebymitchell.co.uk/ and https://plouise.co.uk/ but also the mainsteam brands like M&S have leaned into influencer marketing well https://www.tiktok.com/business/en-GB/inspiration/creative-ads-marks-and-spencer-tiktok-production-fashion-creativeexchange?ab_version=experiment_2&agp_template_id=7400238737994547218

In this episode executive director for global advertising giant Dentsu, Yoshihiro Yagi talks about the importance of creativity and art in advertising campaigns noting Grand Prix award winner Pocky the Gift. For more information please visit https://www.instagram.com/yoshihiro_yagi/

Edward Fuller is a passionate marketer with an entrepreneurial spirit and data-led outlook. He is the founder and CEO of Media Bodies, a global, award-winning influencer marketing agency. For over a decade, they have specialised in developing methodologies and models that use data-led insights to generate scalable ROI on influencer campaigns. Their expertise across YouTube, Podcasts, Instagram, TikTok, Twitch, and Community campaigns has been sought after by some of the biggest brands across the world including air up, Emma Sleep, Hello Fresh, Bandai Namco, Zynga, Mytona. In this episode we talk about the power of podcast advertising and influencer marketing for all its performance AND branding benefits. Edward showers us with stats and case studies which will astound you. One of them is 63% of listeners in a recent survey said they trust a podcast host more than another influencer Find out more about Media Bodies here https://mediabodies.com/

In this special episode titled "Inventors or Marketers?" we look at back at some the best ads over the years with the legend that is Rory Sutherland. In this live podcast recording, Gordon Glenister host of the Influence Global Podcast, author of influencer marketing strategy and founder of the Influencer division of the Branded Content Marketing Association interviews the legendary advertising guru that is Rory Sutherland. The talk celebrated the most influential advertising campaigns over the last 40 years and asked the question "were the creatives behind them great marketers or awesome inventors".The event took place at Home Grown Private Members Club in London.

In this episode we talk about how to build longterm campaigns with influencers and not the quick short term campaigns that don't always yield the results that brands so easily search for. Our guest Sarah Saffari is an entrepreneur and business leader who runs a boutique influencer marketing agency, InfluencerNexus, specialised in matchmaking between brands and influencers. She has worked with various organisations, from CPG brands, fashion, and hospitality, to technology innovators seeking to disrupt their market. InfluencerNexus helps B2C brands drive awareness, engagement, and conversions through cohesive influencer marketing campaigns across channels.

In this episode we talk about how to build your personal brand in an AI world with Vladimer Botsvadze. Ranked as the No.1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 with 130,000 followers across his social media channels, his contributions to marketing have had a global impact, making him one of the most influential keynote speakers, advisory board members, start-up advisors, and thought leaders in the industry. Vladimer has been described as ''a pioneer across the globe'' by Exeleon Magazine. He is an Executive Judge at the Gartner Marketing and Communication Awards. Vladimer serves on the Advisory Council of the Harvard Business Review and the Advisory Board of the United Artificial Intelligence Institute. His expertise is trusted by the American Marketing Association. Vladimer has been featured in Forbes, Bloomberg, Yahoo Finance, Irish Tech News, and World Biz Magazine. Moreover, he mentors start-ups at the UCLA Anderson School of Management, UCL Innovation and Enterprise, Abu Dhabi SME Hub, and Plug and Play Tech Center EMEA. He is a member of the CMO Council and mentors students at the University of Westminster. He sets the highest standards for marketing and delivers extraordinary results. With a reputation for driving transformational change and traveling the world delivering keynote speeches, Vladimer has spoken at the Global Marketing Summit and the Asia Retail Summit. 

Kersten Luts is the host of the Camera Shake Podcast but also a professional portrait photographer. So we are talking today about why your personal photo tells a thousand words, and the importance of getting a stock library to help build and grow your influence. Find out more from Kersten here

In this episode we unveil the growing phenomenon of podcast marketing. Founder of the Interview Valet, Tom Schwab literally wrote the book on podcast guesting. He says blogs don't work anymore but getting yourself featured on podcasts is a great way to build your brand. Now with a team of 22 employees across Europe and America the business has grown rapidly over the last 9 years. Often called the called the Godfather of podcast guesting, talks about his strategy at conferences all over the world. He is delighted to share some of them with us on the show You can find more about Interview Valet here http://www.interviewvalet.com/InfluenceGlobal

Dan Barker is a former aerospace engineer who now runs a video production company focused on helping manufacturers. After picking up a camera in 2012 to help with his wife's business, he realised how much he enjoyed photography. Making time to teach himself about photography and business while working full-time in aerospace engineering, he gradually began to pick up paying clients. Video production soon became a large part of the offering and is now the main focus of the business. The ability to craft messages and stories with video is appealing to any marketer. His book, Manufacturers Video Content Goldmine, shows manufacturers how much potential there is within their business to create engaging video content and help position themselves as experts within their industry. His team create high-end video for manufacturers and advise on how best to utilise video in their marketing and across the business.

Roie Galitz (born 1980) is an award-winning, NYC based, wildlife photographer and entrepreneur. For over a decade, he has been exploring and documenting our planet's wildlife and nature, from the Arctic to the Antarctic. His intimate and innovative work (BBC, Nat Geo) gets great exposure worldwide, millions of views and frequent appearances in the media. It was presented in local and international exhibitions, featured in exclusive magazines and honored with over 70 international awards, including the prestigious Picture of the Year for reportage of Science and Natural History. With equal passion and commitment, Roie is acting as a Greenpeace ambassador and engaging in conservation work around the globe. His video and still photography is a strong testimony to the struggle of the majestic animals he meets throughout his expedition, under the threats of climate change . To help protect them, he shares their stories in fascinating talks. He is recognized for his talks at the United Nations HQ, the NYC Climate Week and TEDx talks in Helsinki University, Glasgow and Wexford alongside global conventions everywhere. In his homeland of Israel, Roie is a leading figure in the field of photography and was named to The Marker's magazine 40 under 40 list. He shares his knowledge and passion with tens of thousands of photography lovers at the establishments he founded: Galitz School of Photography; largest photography school in Israel (founded 2007), Phototeva Expeditions; one of the world's top 10 photography expeditions companies (Founded 2010), Composition Magazine; Israel's most popular photography magazine (Founded 2009), and the Annual Israeli Photography Convention (Founded 2008). Roie is an Explorer, member of the Explorers Club and is a board member of the Israeli Nature and Heritage Foundation

In this episode we talk with influential property developer Ritchie Clapson about how to make that side hustle really turn to gold. With 43% of Brits saying they have a side hustle, we talk in depth how we can create one as a property developer.

Mark Adams is the Founder & CEO of Blinding Talent, a UK-based Artist Development, Digital Marketing and Creative Services agency. With an entertainment industry career spanning nearly 3 decades across music, print media, radio and TV, Mark's personal career highlights have included producing video formats with Spotify and YouTube alongside playing a key role in breaking artists in the UK market through prioritised TV and Radio support and innovative programming strands. These artists include: All Time Low, Anne Marie, Dua Lipa, Ed Sheeran, George Ezra, My Chemical Romance, Pink, Rag'n'Bone Man, Tom Grennan, Years & Years, and many more. Mark is now using his network and experience, with a hand-picked team to nurture new artists and support them in preparing for their big break.

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman's Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Matt 'Dappz' McGuckin is the Founder of Dappz Sports, the largest cross platform sports and entertainment media company in the trading cards and signed memorabilia hobby. Dappz is a true sports fan who's had sports at the epicenter of his entire life. His grandfather was a scout for the New York Jets, so he and his family were very much a football family. As the visionary and creator behind Dappz Sports, Dappz has taken his passion for sports cards and his passion for entertainment to new heights. Recognising the resurgence of the trading card market in 2019, Dappz seized the opportunity to showcase the value of sports cards and memorabilia through delivering a 24/7 online live-shop experience for some of the largest fandoms in the world. Early success and an ever-growing fanbase has since led to the establishment of the Dappz Sports brand as the industry leader in the trading card hobby. At the helm of Dappz Sports, Dappz aims to demonstrate the true entertainment value trading cards brings. He is also an advocate for mental and physical health. He remains passionate about keeping a personal growth mindset, and is always seeking positive methods that help him and his team thrive. In 2023 his livestreams on Tiktok generated $12m in sales.

John Harrington is an experienced journalist with more than two decades in the trade media, latterly writing about the communications industry. A graduate of the City University Newspaper Journalism course, his career started at pub and drinks industry magazine The Morning Advertiser before moving to the wider hospitality and leisure sector at M&C Report (now MCA). John joined PRWeek in 2014 as deputy editor and has been UK editor for almost five years. He plays a key role in major PRWeek projects, including the UK Top 150 agencies rankings, the Power Book and the Pay Gaps Project with People Like Us, as well as overseeing much of the title's output on a daily and weekly basis. John also contributes to PRWeek's Beyond the Noise and Noise in Brief podcasts and is a regular chair and panel host at PRWeek conferences throughout the year. In this episode we talk about the trends affecting the PR industry, the challenge for journalists and the use of AI.

Entrepreneur and expert marketeer, William has over 10 years experience in the luxury, fashion & hospitality industries. Graduating for ESSEC Business School and Imperial College, he started out his career at LVMH and now runs talent marketing house, Talent Village. He is a thought leader on the topics of strategic marketing and the creator economy contributing to publications such as The Drum & Forbes, and public speaker at Adweek & Influencer Marketing Show among others.

In partnership with Influencity we talk to Zsuzsanna Blau the global head of digital demand and campaigns at Nokia. Based in Budapest, Zsuzsanna is a top digital voice on Linkedin and regularly speaks at marketing conferences. In this episode she talks about how Nokia uses key opinion formers and influencers in the b2b space. 

In partnership with Influencity we talk to Tom Higgins the co-founder of leading Influencer gifting agency Gifta. In this episode we talk about the power of using gifting and getting influencers to authentically post content and to do it at scale. Tom talks openly about some of the amazing campaigns they have run and what goes on behind the scenes the logistics and the amazing results achieved by gifting.

In partnership with Influencity we talk to Inigo Rivero the CEO of the House of Marketers, a rapidly growing global Tiktok agency. In order to service multiple markets and global campaigns Inigo realised the importance of having multi-lingual teams. As an ex Tiktok employee he talks at length about the opportunties for brands to embrace Tiktok influencer marketing. 

In partnership with Influencity we talk to Lauren who is the head of brand at leading sofa brand Snug. Snug realised the power of using influencers as advocates and started initially gifting sofas in return for influencers sharing their stories. Snug have now a really defined influencer program managed internally and Lauren shares the amazing story of how the brand was created 

In partnership with Influencity we talk to Nick Ede a multi-award-winning Charity Campaigner, Brand and Popular Culture Expert and TV presenter. Nick currently is co-host of Hello! High Street Hits with www.hellomagazine.com and host of Sunday Lunch with Nick Ede on www.charitable.radio. Nick has over 15 years of TV experience and is currently regular expert on GMB on ITV, `The Royal Agenda on Royalty TV and The Royal Box for Yahoo! with an audience of over 2 million. In this episode we talk about the changing face of public relations. 

David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in New York City right in the shadow of the Empire State Building. 

Julianne is a pioneer in the free-from world. She was diagnosed with severe anaphylaxis at two years old, she has multiple allergies to all peanuts, treenuts, sesame, chickpeas and more. She is the founder and CEO of Creative Nature a Top 14 allergen free brand, through her own experiences and challenges living with allergies she focused on Creative Nature to be at the forefront of ‘free from' innovation, pushing the boundaries and launching a range of free from foods with good nutrition from baking to snacks! In recognition of her outstanding contributions to business, exports, and aiding individuals with allergies, Julianne was honoured with an MBE in the New Year's Kings Honours in 2023. Creative Nature has grown from strength to strength driving change for free-from food in the aviation industry, launching products on board Virgin Atlantic and more. The brand is also into Sainsbury's, Ocado, Co-op, Asda, Tesco exports to 16 countries including the UAE.

From sushi spots to italian gems, Asti Wagner has always loved indulging in the extensive London food scene and finding the best hidden gems in the city. With a camera roll filled with food, she decided to share her experiences on Instagram through a page called @eatwithast, of which only her close friends followed, which grew from less than 500 followers to over 10,000 within one year. Fast forward to December 2023. Over 800 posts and a combined following of over 50,000 followers, @eatwithast continues to grow with a powerful presence on Instagram and TikTok, sharing the latest hotspots in London and beyond. Arranging collaborations with PR agencies and brands became long and tiring so she founded Invyted - an influencer marketing platform to streamline influencer collaborations across multiple industries. Asti's first-hand experience enabled her to identify and tackle all the frustrations influencers and brands face and solve these problems through a simple mobile app.

Outreach Agency is a fast-growing digital talent management agency, founded by husband-and-wife duo Emilio and Amy Arciniega in 2020. After working in the Influencer Marketing industry on the brand partnerships side and seeing a monumental range in the quality of talent management that content creators were receiving, Emilio and Amy decided to launch their own talent management division. Our agency philosophy is "treat everyone how we would want to be treated” and whilst we are growing quickly, we believe this needs to be at a sustainable level that doesn't compromise on our promise to deliver best-in-class talent management services to our roster. We do this by ensuring our Talent Managers' rosters remain small so that each Manager is focussing on and representing an average of five creators (the industry average from our research is 10 talent per Talent Manager within most of our competitors) which enables them to dedicate unprecedented time and resource into the talent they work with. We are committed to providing a unique and exceptional experience to our talent, as well as our clients. We work with our creators as a team to ensure their careers are as lucrative and have as much longevity as possible. We recognise that different talent has different goals, and therefore deserves a personalised service bespoke to their own ambitions which may cover different revenue streams e.g. brand collaborations, merchandise, podcasting, product launches, publishing and more. As a family-run agency, Emilio and Amy encourage an emphasis on putting the people we work with first. They are passionate about building strong relationships with clients and talent and are committed to delivering an excellent level of service to everyone we work with at Outreach Agency, whether the talent on our roster or our brand and agency clients. We value the importance of working in a way that is transparent, honest, and respectful and feel that in an industry that is so dominated by online communication, a personal touch can go a long way.

Brad Hoos is the CEO of The Outloud Group, a high-growth 70-person influencer marketing agency. Outloud works across digital platforms to create & execute influencer campaigns to deliver measurable results for their brand partners. A proven innovator, Brad and the Outloud team work across a number of brands including Grubhub, SimpliSafe, Athletic Greens, Keeps, and KiwiCo. Published in Forbes and featured on Cheddar, when Brad is not knee-deep in the creator universe, there's a good chance he's skiing, hiking, or watching college football.

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She's been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing influencer talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and so much more. Jessy also does consulting, advising and influencer marketing recruiting through her consultancy Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.

Rob Mayhew is Creative Director at Digital Innovations Agency Gravity Road. Rob has over 20 years experience working at many of London's top agencies. Using his skills as a stand-up comedian, Rob found his ability to shine a light on the agency world with his funny sketches soon earned him over 140k followers on TikTok and 90K followers on LinkedIn and is one of the most shared individuals on ad lands Teams chats and work WhatsApp groups. The Drum called Rob “Adlands favourite social media star”.

Aaron Templer is a first-time author and 20+ year marketing leader with a music problem. He is the Founder and Strategist of a full-service brand and marketing firm, Three Over Four, and is involved with the American Marketing Association as a past chapter president, professional instructor, and Past President of its Professional Chapters Council. He's a percussionist in various projects around Denver. Some call him the Gora Dhol Wallah.

Goal strategist Debra Eckerling is on a mission to change goal culture in and out of the workplace. She is the award-winning author of Your Goal Guide and founder of the D*E*B METHOD® system of goal-setting simplified. A speaker, consultant, and workshop leader, Debra offers personal and professional planning, content development, event strategy, and team-building for executives, entrepreneurs, consultants, and companies. Debra has spoken on stages for TEDx, Innovation Women, SCORE LA, and more, and is the host of #GoalChatLive aka The DEB Show and the Taste Buds with Deb podcast. Connect with Deb on LinkedIn or learn more about her at TheDEBMethod.com.

James Erskine is the Group CEO of ROCKET, specialising in telling brand's story through creating, producing and marketing content to a children's, youth and parent focused audience. Branded content, content marketing, advertiser funded programming, brand funded partnerships, integrated sponsorships, call it what you want, James has created, produced, managed and distributed it across all media over the last 12 years in media, marketing and communications. Over that time he's worked on hundreds of campaigns and integrated advertising, sponsorship, PR and promotional activity. The campaigns he's worked on have launched products, increased basket size, won awards, driven subscription, encouraged data capture, demonstrated CRM and always demonstrated a solid return on investment.

This episode features Grace Fung (Influencer Marketing & Comms Lead at COTY) and Kay Ganesh (Co-Founder of Hypesight). COTY is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in colour cosmetics. COTY's products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimise its impact on the environment. COTY is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

Our guest today is Charlotte Lake. Charlotte began her career over 15 years ago within the broadcast industry working in advertising for Channel 5 before transitioning into Talent Management. It was here, looking after the likes of Meghan Markle, Lily Cole and Bob Geldof, to name but a few, that Charlotte discovered the huge potential in pairing the right talent with the right brands in order to help them thrive. And in 2017, Project X was born! Charlotte and Co-Founder Caren of Caren Agency wanted to create an agency that gave brands an unbiased view of the marketplace, helping to pair them with talent that would answer their specific wants and needs and connect them to the right audiences, at scale. Over the last 6 years, Project X has gone from strength to strength launching and scaling the influencer marketing channel for brands including, Oddbox, Skin + Me and allplants, in order to deliver exponential growth! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Ronald is a Division Director at Toastmasters International, a not-for-profit organisation that has provided communication and leadership skills since 1924 through a worldwide network of clubs. There are more than 400 clubs and 10,000 members in the UK and Ireland. Members follow a structured educational programme to gain skills and confidence in public and impromptu speaking, chairing meetings and time management. To find your nearest club, visit www.toastmasters.org Learn more about your ad choices. Visit megaphone.fm/adchoices