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With 70% of respondents of a Forbes survey stating they believed personal branding is important, it's clear that founders need to consider how they promote not just their business, but also themselves as individuals while starting their company. Eshita Kabra-Davies is the founder and CEO of By Rotation, the UK's first peer-to-peer fashion rental app. Eshita founded the platform in 2019 to challenge the notion that ownership was not the only way to consume and enjoy fashion. Since then, she has successfully built a very strong personal/professional profile internationally alongside her business. Keep listening to hear Eshita's advice on why to question what to put out there in terms of professional and personal self, and why it is important to consider the platform contextFF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the Show.
Join The BAE HQ: https://www.thebaehq.com/joinTo see more like this: https://www.youtube.com/@thebaehq?sub_confirmation=1Episode 132: Amardeep Parmar (https://www.linkedin.com/in/amardeepsparmar) from The BAE HQ (https://www.linkedin.com/company/the-bae-hq) welcomes Eshita Kabra-Davies, Founder and CEO of By Rotation.Eshita discusses her journey from a finance career to launching a successful fashion rental platform aimed at reducing textile waste and promoting the sharing economy. She details her entrepreneurial beginnings, the motivation behind By Rotation, and its growth to become the world's largest shared wardrobe.Message from our headline partners:From the first time founders to the funds that back them, innovation needs different. HSBC Innovation Banking is proud to accelerate growth for tech and life science businesses, creating meaningful connections and opening up a world of opportunity for entrepreneurs and investors alike. Discover more at https://www.hsbcinnovationbanking.com/________Show Notes: 00:00 - Intro01:47: Early entrepreneurial activities with website design.03:05: Benefits of her experience in investment management.04:26: Motivations for studying and working abroad.06:07: Transitioning from finance to the fashion industry.07:08: By Rotation's growth and adaptations during COVID.08:17: Operational model and community aspect of By Rotation.09:34: Inspiration for By Rotation sparked by a personal experience during a honeymoon.10:43: Impact of By Rotation and its mission.12:09: Leveraging a finance background in the fashion industry.13:50: Early marketing and community feedback for By Rotation.14:19: Expansion and recognition in the UK market.16:43: Support from HSBC Innovation Banking.17:14: Utilising tech skills for startup growth.18:02: Managing a startup during the pandemic.19:30: Networking tips for industry newcomers.20:00: Future goals and global aspirations for By Rotation.Eshita Kubra Davies: https://www.linkedin.com/in/eshitakabra/By Rotation: https://www.linkedin.com/company/byrotation/Visit our website:https://www.thebaehq.com/
Scarlett Russell chats to Eshita Kabra-Davies, founder of By Rotation, the fashion rental app dubbed as the ‘Airbnb of retail' that has grown into a six-figure business in less than two years. Eshita talks about where she found the courage to leave her lucrative job in finance, why it's important to have a good PR agency supporting you and how she reacted when a rival business attempted to sue her. Find out more about By Rotation here… instagram.com/byrotationofficial/byrotation.com Follow The Sunday Times Style: instagram.com/theststyle/twitter.com/TheSTStyle To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle Producer: Anya Pearce Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
This week our hosts Holly Mackay and Eshita Kabra-Davies discuss how the Metaverse and other disruptive technologies can affect your business, with Jamie McFarlane, Head of Research, Innovation and partnerships at NatWest.Jamie discusses how the Metaverse and other technologies can impact businesses in the future and what businesses can do to implement them without alienating their existing customers.Listen now for insights that could help your business grow with confidence.Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
This week our hosts Holly Mackay and Eshita Kabra-Davies discuss how the Metaverse and other disruptive technologies can affect your business, with Jamie McFarlane, Head of Research, Innovation and partnerships at The Royal Bank.Jamie discusses how the Metaverse and other technologies can impact businesses in the future and what businesses can do to implement them without alienating their existing customers.Listen now for insights that could help your business grow with confidence.Please note that the views and information have not been endorsed, issued or approved by The Royal Bank of Scotland. Any views expressed in this podcast are not necessarily those of The Royal Bank of Scotland. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Eshita Kabra-Davies felt guilty on her Indian honeymoon. She wanted to show her husband her culture and where she came from. But she'd noticed the textile waste polluting towns while she worried about her outfits and holiday clothes. She felt like she was part of the problem, participating in the polluting of her birthplace!Compelled to do something about it, Eshita founded the social fashion renting app By Rotation in April 2019. Since then, it's become the U.K.'s leading rental platform. What separates it from others, though, is its' peer-to-peer concept that allows users (known as rotators) to earn money from their wardrobe by renting other people's items and lending out their own. Users feel good about looking good and helping save the planet at the same time.Eshita came up with the idea for the app while still working full-time in the finance world. After researching the market to see if her idea could work, she started it as a side hustle and built a close-knit community around it focused on change towards a sustainable fashion future.Today, she joins Sam to talk about her company, the importance of community building for her business, and the climate impact of fashion and what can be done about it. They unravel the story behind By Rotation and share her and her team's mission toward changing the way people view fashion. In this episode, you'll discover how Eshita created and transitioned away from her corporate job, what her app is all about and where she sees her business going, and the influence of her cultural background in building her business community.You'll also hear her thoughts about empowerment through sustainable consumerism, the difference between traditional and newer business models like hers, and what governments can do to help reduce the climate impact of fashion (and other industries). Along the way, you'll learn how Eshita has limited the carbon footprint of her company and the difference she has noticed in the consumption habits of people in the East and West.Follow Eshita:Instagram: www.instagram.com/arentyoueshitaBy Rotation: www.byrotation.comFollow Contact: Book from 800+ creative talents at contact.xyzInstagram: www.instagram.com/contact.creativesTwitter: twitter.com/contact_xyzTikTok: www.tiktok.com/@contactxyz Hosted on Acast. See acast.com/privacy for more information.
This week Holly Mackay and Eshita Kabra-Davies discuss the key risks that businesses face in the tech world of today with Katherine Graham, Head of Security Services at NatWest.Katherine shares her views on how to adapt to tech compliance and cyber security in an uncertain world. Listen now to discover her insights that could help your business.Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest. See acast.com/privacy for privacy and opt-out information.
Did you hit the high-street at the weekend and pick up something new to wear on your summer holiday? How many times are you going to wear your hot new look? A 2019 survey found most outfits are only worn an average of seven times before they're thrown away – this week's guest on Tea with the Changemakers, Eshita Kabra-Davies, is trying to get that average beyond thirty! Eshita is the founder and CEO of By Rotation, the world's first social fashion rental marketplace! Users, or rotators, can rent and lend designer pieces directly from each other on this sharing network, fostering a much more sustainable way of consuming fashion. When Eshita was preparing for her honeymoon, a big part of that was curating what she would wear! Whilst on her travels around India, Eshita was hugely moved by the amount of textile waste she witnessed and came to the realisation that nearly all the new clothes that she'd bought herself for the trip would get nowhere near the wear that they should – she felt that something needed to be done, and that something was By Rotation! Here at Social Change UK, we're all about disruption and challenging the status quo. We believe that By Rotation, with its circular approach to fashion consumption, could really shake up the textile industry and dramatically change the way we think about clothing! We think you'll agree that, after listening to this week's episode, Eshita Kabra-Davies not only has a huge passion for fashion, but for changing the world for the better as well! Cup only half full? Follow Tea with the Changemakers on TikTok, for behind-the-scenes content and clips from our episodes!
This week Holly Mackay and Eshita Kabra-Davies discuss the key risks that businesses face in the tech world of today with Katherine Graham, Head of Security Services at The Royal Bank.Katherine shares her views on how to adapt to tech compliance and cyber security in an uncertain world. Listen now to discover her insights that could help your business.Please note that the views and information have not been endorsed, issued or approved by The Royal Bank of Scotland. Any views expressed in this podcast are not necessarily those of The Royal Bank of Scotland. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
This week our hosts Holly Mackay and Eshita Kabra-Davies discuss, how to attract & retain talent staffed during labour shortages and the impacts of the great resignation with, Natalie Nelson, Technical Advice Lead at NatWest Mentor.Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest. See acast.com/privacy for privacy and opt-out information.
This week our hosts Holly Mackay and Eshita Kabra-Davies discuss, how to attract & retain talent staffed during labour shortages and the impacts of the great resignation with, Natalie Nelson, Technical Advice Lead at Royal Bank Mentor.Please note that the views and information have not been endorsed, issued or approved by The Royal Bank of Scotland. Any views expressed in this podcast are not necessarily those of The Royal Bank of Scotland. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
This week our hosts Holly Mackay and Eshita Kabra-Davies discuss, how to adapt your business in a cost of living crisis with Bestselling Business Author and Sales Entrepreneur Expert, Alison Edgar MBE.Alison shares her views on how to enhance your sales and marketing techniques during challenging times. Listen now to discover her insights that could help your business.Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest. See acast.com/privacy for privacy and opt-out information.
This week our hosts Holly Mackay and Eshita Kabra-Davies discuss, how to adapt your business in a cost of living crisis with Bestselling Business Author and Sales Entrepreneur Expert, Alison Edgar MBE.Alison shares her views on how to enhance your sales and marketing techniques during challenging times. Listen now to discover her insights that could help your business.Please note that the views and information have not been endorsed, issued or approved by The Royal Bank of Scotland. Any views expressed in this podcast are not necessarily those of The Royal Bank of Scotland. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
This week our hosts Holly Mackay and Eshita Kabra-Davies discuss the pros and cons of different funding options in challenging times with Piers Lawford, Scale Accelerator Manager at NatWest. Piers shares his views on the current funding landscape and where to seek support. Listen now to discover his insights that could help your business.Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest. See acast.com/privacy for privacy and opt-out information.
This week our hosts Holly Mackay and Eshita Kabra-Davies discuss the pros and cons of different funding options in challenging times with Piers Lawford, Scale Accelerator Manager at The Royal Bank.Piers shares his views on the current funding landscape and where to seek support. Listen now to discover his insights that could help your business.Please note that the views and information have not been endorsed, issued or approved by The Royal Bank of Scotland. Any views expressed in this podcast are not necessarily those of The Royal Bank of Scotland. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
This week our hosts Holly Mackay and Eshita Kabra-Davies discuss sustainability opportunities with Paul Fletcher, Director of Business Banking at NatWest.Paul shares his views on how businesses can start their sustainability journey. Listen now to discover his insights that could help your business.Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest. See acast.com/privacy for privacy and opt-out information.
This week our hosts Holly Mackay and Eshita Kabra-Davies discuss sustainability opportunities with Paul Fletcher, Director of Business Banking at The Royal Bank of Scotland.Paul shares his views on how businesses can start their sustainability journey. Listen now to discover his insights that could help your business.Please note that the views and information have not been endorsed, issued or approved by The Royal Bank of Scotland. Any views expressed in this podcast are not necessarily those of The Royal Bank of Scotland. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Whether you're an aspiring start-up, a savvy small business, or leading an established enterprise, we'll aim to bring you inspiring stories and fresh knowledge to help you grow with confidence.Our host Angellica Bell catches up with successful entrepreneurs and leaders to find out how they've overcome obstacles and grabbed opportunities to grow a thriving business.Join our Extra Show to get powerful business know-how as Holly MacKay and Eshita Kabra-Davies talk to experts on the trending issues facing businesses everywhere.Subscribe now, as we talk about today's insights for tomorrow's challenges. See acast.com/privacy for privacy and opt-out information.
Welcome to The Royal Bank Scotland Business Show. Today's insights for tomorrow's challengesWhether you're an aspiring start-up, a savvy small business, or leading an established enterprise, we'll aim to bring you inspiring stories and fresh knowledge to help you grow with confidence. Our host Angellica Bell catches up with successful entrepreneurs and leaders to find out how they've overcome obstacles and grabbed opportunities to grow a thriving business. Join our Extra Show to get powerful business know-how as Holly Mackay and Eshita Kabra-Davies talk to experts on the trending issues facing businesses everywhere.Subscribe now, as we talk about today's insights for tomorrow's challenges. See acast.com/privacy for privacy and opt-out information.
You're listening to CHANGE THE RECORD podcast by VOCAL GIRLS and tmrw! This week, host Megan Graye, is speaking Eshita Kabra Davies - the Founder of ByRotation, which is the first UK peer to peer fashion rental app. After realising she was part of the problem of fast fashion, Eshita wanted to create something that would enable people to wear new outfits without a cost to the environment. Listen now to hear Eshita talk about the inspiration behind ByRotation, why we need to change the way we think about our clothes and her hopes for a more sustainably conscious fashion industry. You can listen to Eshita''s song choices from her 'yesterday' 'today' and 'tomorrow' HERE: https://open.spotify.com/playlist/3pODmrvgJXJyHyoBDh3P7x?si=82eu7bbxSOKjVbNCdk9KQg Subscribe to get the latest episodes of CHANGE THE RECORD and follow us on Instagram or Twitter @tmrwmag and @vocalgirlsclub / @megangraye_ | Music for this podcast is by Joe Garside. *Note: We only sample songs where we have permission from the artists to do so.*Support this show http://supporter.acast.com/vocal-girls-podcast. See acast.com/privacy for privacy and opt-out information.
Join celebrity farmer, ecologist and conservationist, Jimmy Doherty, on his farm as he talks to eco-experts and well-known faces about trying to live a greener life.From bug burgers and sustainable football clubs, to viagra honey and foraging fungi, Jimmy's new weekly podcast will cover all things ecology.Hear Jimmy chat to guests like his old friend Jamie Oliver, ecopreneur Eshita Kabra-Davies, the Eden Project's Sir Tim Smit, BOSH!, Dale Vince, Bez from the Happy Mondays... and many more.A new episode will drop every Thursday.Subscribe to On Jimmy's Farm from History Hit - https://podfollow.com/1606172296 See acast.com/privacy for privacy and opt-out information.
Join celebrity farmer, ecologist and conservationist, Jimmy Doherty, on his farm as he talks to eco-experts and well-known faces about trying to live a greener life.From bug burgers and sustainable football clubs, to viagra honey and foraging fungi, Jimmy's new weekly podcast will cover all things ecology.Hear Jimmy chat to guests like his old friend Jamie Oliver, ecopreneur Eshita Kabra-Davies, the Eden Project's Sir Tim Smit, BOSH!, Dale Vince, Bez from the Happy Mondays... and many more.A new episode will drop every Thursday.Subscribe to On Jimmy's Farm from History Hit - https://podfollow.com/1606172296 See acast.com/privacy for privacy and opt-out information.
Join celebrity farmer, ecologist and conservationist, Jimmy Doherty, on his farm as he talks to eco-experts and well-known faces about trying to live a greener life.From bug burgers and sustainable football clubs, to viagra honey and foraging fungi, Jimmy's new weekly podcast will cover all things ecology.Hear Jimmy chat to guests like his old friend Jamie Oliver, ecopreneur Eshita Kabra-Davies, the Eden Project's Sir Tim Smit, BOSH!, Dale Vince, Bez from the Happy Mondays... and many more.A new episode will drop every Thursday.Subscribe to On Jimmy's Farm from History Hit - https://podfollow.com/1606172296 See acast.com/privacy for privacy and opt-out information.
Join celebrity farmer, ecologist and conservationist, Jimmy Doherty, on his farm as he talks to eco-experts and well-known faces about trying to live a greener life.From bug burgers and sustainable football clubs, to viagra honey and foraging fungi, Jimmy's new weekly podcast will cover all things ecology.Hear Jimmy chat to guests like his old friend Jamie Oliver, ecopreneur Eshita Kabra-Davies, the Eden Project's Sir Tim Smit, BOSH!, Dale Vince, Bez from the Happy Mondays... and many more.A new episode will drop every Thursday.Subscribe to On Jimmy's Farm from History Hit - https://podfollow.com/1606172296 See acast.com/privacy for privacy and opt-out information.
Join celebrity farmer, ecologist and conservationist, Jimmy Doherty, on his farm as he talks to eco-experts and well-known faces about trying to live a greener life.From bug burgers and sustainable football clubs, to viagra honey and foraging fungi, Jimmy's new weekly podcast will cover all things ecology.Hear Jimmy chat to guests like his old friend Jamie Oliver, ecopreneur Eshita Kabra-Davies, the Eden Project's Sir Tim Smit, BOSH!, Dale Vince, Bez from the Happy Mondays... and many more.A new episode will drop every Thursday.Subscribe to On Jimmy's Farm from History Hit - https://podfollow.com/1606172296 See acast.com/privacy for privacy and opt-out information.
Join celebrity farmer, ecologist and conservationist, Jimmy Doherty, on his farm as he talks to eco-experts and well-known faces about trying to live a greener life.From bug burgers and sustainable football clubs, to viagra honey and foraging fungi, Jimmy's new weekly podcast will cover all things ecology.Hear Jimmy chat to guests like his old friend Jamie Oliver, ecopreneur Eshita Kabra-Davies, the Eden Project's Sir Tim Smit, BOSH!, Dale Vince, Bez from the Happy Mondays... and many more.A new episode will drop every Thursday.Subscribe to On Jimmy's Farm from History Hit - https://podfollow.com/1606172296 See acast.com/privacy for privacy and opt-out information.
Join celebrity farmer, ecologist and conservationist, Jimmy Doherty, on his farm as he talks to eco-experts and well-known faces about trying to live a greener life.From bug burgers and sustainable football clubs, to viagra honey and foraging fungi, Jimmy's new weekly podcast will cover all things ecology.Hear Jimmy chat to guests like his old friend Jamie Oliver, ecopreneur Eshita Kabra-Davies, the Eden Project's Sir Tim Smit, BOSH!, Dale Vince, Bez from the Happy Mondays... and many more.A new episode will drop every Thursday.Subscribe to On Jimmy's Farm from History Hit - https://podfollow.com/1606172296 See acast.com/privacy for privacy and opt-out information.
Join celebrity farmer, ecologist and conservationist, Jimmy Doherty, on his farm as he talks to eco-experts and well-known faces about trying to live a greener life.From bug burgers and sustainable football clubs, to viagra honey and foraging fungi, Jimmy's new weekly podcast will cover all things ecology.Hear Jimmy chat to guests like his old friend Jamie Oliver, ecopreneur Eshita Kabra-Davies, the Eden Project's Sir Tim Smit, BOSH!, Dale Vince, Bez from the Happy Mondays... and many more.A new episode will drop every Thursday.Subscribe to On Jimmy's Farm from History Hit - https://podfollow.com/1606172296 See acast.com/privacy for privacy and opt-out information.
Did you know that the fashion industry emits more carbon than international flights and maritime shipping combined? Or that most of the clothes we donate to charity end up in landfill? Ecopreneur Eshita Kabra-Davies joins Jimmy on his farm to discuss green fashion and renting our clothes. Eshita is the founder of the world's first social fashion rental app, By Rotation. Discover how fast fashion is impacting the planet, and the small changes to our wardrobe which can make a big difference. You can find out more about By Rotation here.On Jimmy's Farm: A New Podcast From History Hit. See acast.com/privacy for privacy and opt-out information.
Join celebrity farmer, ecologist and conservationist, Jimmy Doherty, on his farm as he talks to eco-experts and well-known faces about trying to live a greener life.From bug burgers and sustainable football clubs, to viagra honey and foraging fungi, Jimmy's new weekly podcast will cover all things ecology.Hear Jimmy chat to guests like his old friend Jamie Oliver, ecopreneur Eshita Kabra-Davies, the Eden Project's Sir Tim Smit, BOSH!, Dale Vince, Bez from the Happy Mondays... and many more.A new episode will drop every Thursday, so join Jimmy on his farm.A new podcast from History Hit. See acast.com/privacy for privacy and opt-out information.
Episode 260 is a special edition recap episode that highlights what we learned in season 5. This show is intended to help us gain perspective, so we can move more intentionally into season 6. “We need everybody pursuing intersectionality, environmentalism, sustainability — like, whatever you're latching onto in terms of progress, latch onto it, but do it in a healthy way that's manageable in the longterm.” -Diandra Marizet, ep 211 As I reflect on season 5, I would say there was a lot of GROWTH. Now, when I say growth, I'm doing my best to separate it from the capitalistic-driven mindset that surrounds us that aligns growth solely with economics and $$$$$. The growth I felt through season 5 was very contextual – it was about stepping back and truly understanding what is happening in fashion. The incredible guests that joined me through these episodes really challenged me to think beyond the fashion industry bubble, and to further understand how systems of oppression operate, how they impact the way fashion functions today, and how fashion in and of itself perpetuates these harmful systems through its origins and structure. Concluding Season 5 feels like an important step for me. It featured interviews with many guests that I admire deeply, and it really reminded me that if we don't slow down to understand how far we've come, we can't move forward with clarity and intention. The special episode weaves us through some of the highlights from the season – some of the quotes that made an impact on me, and that I continue to circle back to, in my continual quest to unveil and discover more about the intersections of fashion and sustainability. Quotes & links from the conversation: The Root: Decolonizing The Sustainable Fashion Agenda with Dominique Drakeford > “We need everybody pursuing intersectionality, environmentalism, sustainability — like, whatever you're latching onto in terms of progress, latch onto it, but do it in a healthy way that's manageable in the longterm.” -Diandra Marizet on episode 211 “I really push for the narrative of 'you are your own environmentalist' that includes Indigenous experiences, ancestral knowledge if you are Indigenous, cultural-based experiences for BIPOC individuals or just lived experiences that you've had that you don't resemble to environmentalism.” -Isaias Hernandez on episode 214 “Another thing that I love to always mention is to just not feel so lost in the consumerism part of sustainability, because that goes back to colonialism, that goes back to the mindset of capitalism where people think they have to purchase in order to be a part of something, and I always love to mention that we were brought to think that we were the problem because corporations didn't want to take accountability for their mistakes, but in actuality, we are the solution.” -Reza Cristián on episode 213 “Angela Davis said in a recent conversation she had with Yara Shahidi that there's a difference between having information and having knowledge … you can Google something and have information about avocado pits but you're not suddenly the expert or the most knowledgeable on the subject — and I think people need to start to reflect on that and the differences there and really pay homage and give credit to and space to the actual experts and the actual folks who hold the knowledge and the understanding of these practices.” -Katie Pruett on episode 217 “Especially now, with things really coming to a tipping point of sorts, with so many different environmental and social issues — I think people still need to continue to have hope, because the main point of destructive or oppressive systems is for people to become weary and to become hopeless.” -Maya Penn on episode 218 “For me, disruption is about recognizing systems because you study them, and then committing in the perennial marathon effort to see where there's room and a need for radical reimagining.” -Kimberly McGlonn on episode 219 “Fashion is in the business of creating culture — we are culture creators — that is an immense power that we have is the influence of creating communities in culture. And, the fact that we have an opportunity to shape what the next culture becomes is a tremendous privilege, yet unfortunately I constantly see that we are taking that privilege for granted — we are not using it to the best of its ability. And that is why now that I'm slowly building this brand, I want to make an impact toward the change this industry deserves.” -Selina Sanders on episode 222 “Really the biggest achievement of all to-date was making this sort of bold decision to pivot our business model to operate entirely direct-to-consumer, and I think really now — our values and our business model actually align.” -Maggie Hewitt on episode 223 “In sciences, and especially the environmental sciences, we think of everything as a system. Everything is interconnected and there are ramifications for every decision made, every act that's taken, every resource used, and even social systems play into that — which is part of the reason why I loved the environmental sciences so much, because you see how this theory or this phenomena impacts people on a day-to-day, and then you can figure out — is this a balanced system or is this co-beneficial and things like that. And so, in my business, I look at it exactly the same way.” -Gina Stovall on episode 224 “We pride ourselves in providing tools, resources, highlighting thought leaders, sharing about changemakers and being a source for Indigenous perspective on society's current events — and that is us providing our community with what's needed to reclaim one's culture, reclaim identity and reclaim Indigenous story through accurate representation.” -Chantel Keiko Ricks on episode 225 “So much of what we do is working with frontline organizers, so that they can tell their own stories — inviting them to come write for us, creating space so that they're not just quoted in an article, but they're writing the article. And I think that there's sometimes hesitance to do that in the media industry, out of this sort of obsession with objectivity — I think is honestly what sometimes drives some of that. And we do that in a way that, we're not here to necessarily push an agenda, but we're here to give people space to tell their truth, tell their stories and to educate the public about the battles that many of these people are fighting.” -Yessenia Funes on episode 227 “In most of the societies, cloth is just, it's essential, it's considered something that contains the human spirit and it's the layer next to the skin — you know, it has all those meanings. And cloth is essential from what you're wound in the moment of birth to what you're wound in at the grave.” -Catherine McKinley on episode 228 “Because engineering is often about innovation and about the future, we're never told to study the past or even the current systems — it's always about create, create, create more, innovate more and think about the future. But again, if we don't take into account that context and that history, then we're just going to perpetuate those same problems over and over again.” -Kiana Kazemi on episode 230 “I think the narrative of the sustainable fashion world when it first became trendy was that you had to be disciplined in your approach to sustainable fashion, and I think that sort of also paralleled the need to streamline your color. But, now that people are starting to realize that sustainable fashion doesn't only mean shopping from curated capsule wardrobe brands — they're also seeing that they can go thrifting, and find these really cool, fun textures and repurpose the stuff that they're already wearing … it's really cool to see that color and those textures playing out right now in sustainable fashion, because it feels in a way with all of this color, more inclusive.” -Kara Fabella on episode 232 “We're gonna be really vocal with our platform to show people that we don't need to be following these trends. I think trends is what has pushed this overconsumption in massive amounts. And there's the misconception that trends are the only fun clothes you can use — like trendy clothes equal fun and sustainable clothes equal boring, which is absolutely not the case at all.” -Lottie Bertello on episode 234 “I'm trying to reclaim the word influence because I think the word is so special and so powerful. Like I said earlier — it's such an honor to be able to influence others to do things. Like with all things with capitalism, it just takes it and commodifies it, but I think we can go back to the definition of what influence is, which is to have an effect on others, and I want to be a positive influence and a good influence to encourage others to think new ways and try new things and be encouraged and be empowered.” -Jazmine Rogers on episode 238 “Nowadays, sustainable or sustainability — it means different things to different people. To you, it might mean plastics and to me, it might mean human rights or circularity or carbon. You know — it's so broad. I just think we need to move away from this broad brush approach to the subject and I guess, be more specific with which issues actually we're trying to tackle.” -Lauren Bartley on episode 239 “The society in which we live in is very much a result of the rules of our society — in that, it is people who change the rules, who create them and can change them, I should say. And so, I think that was definitely my biggest takeaway, is like, nothing about this system that we live in right now is inevitable. You know, where women garment workers are exploited and we're just trashing rivers and throwing up climate change-causing emissions into the air and creating this product that isn't making us happy — that's not an inevitability, it's just the systems of rules that we create and have to change.” -Maxine Bédat on episode 240 “This is where I feel the creativity is lacking — because generally, when you're making a product, your creativity is only bound and limited to what's viable to commerce, to how you can sell that creativity, so therefore, you cannot be fully creative if it doesn't sell, if it's something that doesn't make money.” -Akilah Stewart on episode 241 "It's about connection, connecting to everything you do and having an alternative way of looking at things. Whether it be a relationship with another being or another person or a relationship with the plants or a relationship with any aspect — anything that you interact with in the supply chain. So, when we talk about agriculture, it's about the soil, it's about ecosystems, it's about the biodiversity, it's about the animals. You know, it's not just about *not* adding chemicals — it's about recreating something which we have destroyed for years and years and years." -Nishanth Chopra on episode 242 "Self care should be an everyday thing, and it almost should be an every moment thing — like every thing that you're doing is with intention to support yourself, to preserve yourself, so that you can then continue to go on to live your life's purpose, whatever that may be." -Julia Perez on episode 243 “I wanted to fill the gap of showing that you can consume less and it can actually be fun and it doesn't have to be a sacrifice — which, like society has made it out that way — like we have to be in this constant search of more, when in fact, the opposite can actually be a very fruitful and rewarding endeavor.” -Alyssa Beltempo on episode 244 “I think no one's really attempted to make fashion rental about the sharing economy, to make it about women sharing with each other. It's always been seen more as a “oh, I want to wear designer clothing” or “oh, I want to wear something new” or “oh, I have a charity gala or a ball to go to”. It's always been for those sort of reasons — it's never really addressed the fact that we all have enough fashion in our existing wardrobes.” -Eshita Kabra-Davies on episode 245 “Fashion was never just about the garment or the clothes — I felt like it really is an ethos. Like fashion is about the restaurants you like to eat, the movies you like to watch, the museums you go to with your friends on the weekend, where you like to travel to on holiday. And creating this world of evolution, because as we get older, we change; we're evolutional beings, and how our wardrobe is affected by that.” -Nia Thomas on episode 246 “I think of something like ribbon work in my culture — like every color of the ribbon means something, or maybe it represents someone in your life or like you said, intention is first and foremost. How it looks is important, but why it's there is even more important. And so, I'm drawn to anyone who also approaches design that way.” -Christian Allaire on episode 247 “While it's mainstream now, it's important to recognize where it comes from, and the adversity that was faced from doing so back in the day. You know, we're at a point where it's a little more accepted, which is amazing, but before we go into marketing everything as genderless, I think it's important to know the struggle that came from crossdressing or drag or even participating in genderless fashion to begin with.” -Isiah Magsino on episode 249 “We have these brands, and we have people kind of saying — ok, I need to tick this box and I need to do this and I need to make sure that I have women of color in our photo shoots and our editorial campaigns, and I need to make sure x, y and z. And that to me is why diversity is tokenistic, because it's not happening from the roots, it's not happening from the foundation, it's not happening from a system that was built by BIPOC and for BIPOC.” -Natalie Shehata on episode 250 “I think right now — what nonbinary fashion means to me is just dressing the way that I want to dress without worrying about how the fashion industry would label it or how the person that maybe created it would label it, and just focus more about how it feels on my body or how it aligns with how I want to express myself at the time. So, sort of living outside of any of the labels and just focusing on what feels great to me.” -Francisco Diaz on episode 251 “Part of the sourcing is seeing what's abundant out there and kind of designing around that.” -Sara Gourlay on episode 252 “You think about all the different areas that touch fashion and fashion, in respect, it touches as well. You've got immigration, you've got trade, you've got tax issues, you've got water resource issues, you have sustainability issues, you have labor issues, you have a myriad of issues that are currently handled in Washington in a dozen different agencies. So, the idea of the fashion czar was to pull someone who could look at all these different spaces (sort of at the 30,000 foot level) and say — 'okay, here's where we need to have everyone come together'.” -Hilary Jochmans on episode 253 “Preloved is very much a word down here — we don't understand the term deadstock. There is no such thing. If it can hold together, it can be used in a quilt. If it doesn't shred in your hand, it can be used in a quilt, you know. It just depends on the person and their personal taste for doing things. Like I said, we grew up — if your zipper tore, we fixed it. If you had a hole in your pocket, we mended it. If your pants were too short, we lengthened it. If they were too long, we hemmed them. If you had a hole in your knee, we took our time, found a really old pair that were no good anywhere else, and we took time and we patched them. So, sustainability down here is just basically a way of life.” -Mary Margaret Pettway on episode 255 “We want to offer products that are going to last for decades and for generations and that are well made, and those are the values that we want to enforce and support as a company. And so, we have made that choice — that's the kind of promise that we want with the products that we sell. On the other hand, I don't shame anybody who feels that they need to shop some of these [fast fashion] brands, because sometimes, the people who are the most price-constrained, they are the best at taking care of their clothes for a long time.” -Shilla Kim-Parker on episode 256 “The people that are currently in the industry — they say diversity and inclusivity, they say sustainability but they don't really know what it is, so for me — let me catch the kids when they're younger, right? So that when they get into the industry, they're not cultural appropriating, they are thinking about hiring diversity within their teams, they are thinking about, you know, what are some systems that I can put into place to make sure that this brand that I'm working for is ethical, has a corporate social responsibility, and is sustainable all at the same time.” -Farai Simoyi on episode 257 “We have to ask ourselves — on a planet where there is not endless resources, is this the attitude that we want to lead ourselves into the future on? If we are really approaching planetary limits, I think it's actually time for us to maybe have some cultural shifts in how we view what is enough and what we should want out of life.” -Aja Barber on episode 258 “Our thirst for change is unquenchable — and the more that people feel like they have agency in that, is the more that degrowth becomes possible.” -Georgina Johnson on episode 259 “We have to be willing to discuss how the human experience is so much more nuanced than just — this is good, this is bad, and you gotta be on either side of the aisle or you're wrong. It's: we're all human, we all need to do better, and the ways we're gonna dismantle the system are by changing the way we approach consumption, being more mindful to reuse the things in our lives, but also being patient with ourselves as we slowly make that transition.” -Mikaela Clark on episode 235
In Episode Seven, Season Three, Eshita Kabra-Davies joins Sheena to chat career pivots, the sharing economy, and more. Joined by the Founder and CEO of the world's first social fashion rental app, By Rotation, in this episode Kabra-Davies shares her take on transforming consumption habits and conscious shopping. It's all about buying less, buying better, and rotating more.
In this week's episode, I'm speaking to Eshita Kabra-Davies, founder of By Rotation, the worlds first social fashion rental app.The idea for By Rotation came to her during her honeymoon to Rajasthan, India, where she found herself reconsidering her relationship with fashion. She was in her suburban home town and had not been back for over 30 years. Eshita felt guilty for buying new clothes for her honeymoon as this made her feel she was part of a system that was adding to the textile waste. She wondered how she could help an average consumer make a difference, which is how the idea of By Rotation was birthed. A platform that allows users to ‘rent' their garments out to others, whether on a daily or weekly basis. The idea is to give everyday people something accessible and convenient that's an alternative to the often-high price points of many sustainable fashion labels.By Rotation first started out as Eshitas side hustle whilst she worked full-time at a hedge fund. She spent evenings and weekends creating the beta platform and attending sustainable fashion events in order to build up her network. When By Rotation hit certain targets She had set, She finally left her seven-year career in investment management.Not only are they the largest fashion rental platform in the U.K., but they are also a completely circular and sustainable model thanks to their focus on peer-to-peer and technology.You can follow Eshita on social @arentyoueshita and By Rotation @byrotationMy new book, Side Hustle in Progress: A Practical Guide to Kickstarting Your Business is published by HarperCollins and available to buy online and in all book shops.Amazon: https://www.amazon.co.uk/Side-Hustle-Progress-Practical-Kickstarting/dp/0008455007Audible: https://www.amazon.co.uk/Side-Hustle-Progress-Practical-Kickstarting/dp/B08NXTC5ZCWaterstones: https://www.waterstones.com/book/side-hustle-in-progress/elizabeth-ogabi/9780008455002You can find me on social: IG: @Forworkingladies @ElizabethOgabi Twitter: @Fwladies @ElizabethOgabi_You can sign up for my newsletter "The Snippet" here. See acast.com/privacy for privacy and opt-out information.
Is fashion rental actually sustainable? Are there ways to make it more sustainable? This episode is a deep dive into the various elements of the fashion rental system.In this episode, I'll also interview Eshita Kabra-Davies, the founder and CEO of the world's first social fashion rental app, By Rotation.Eshita is sharing:How By Rotation's peer-to-peer rental model works,How peer-to-peer sharing models can be more sustainable than an inventory-based renting model,And her perspectives on that viral study that inspired those "throwing away your clothes is greener than renting them" headlines. FULL SHOW NOTES & TRANSCRIPT:https://www.consciouslifeandstyle.com/renting-clothes-sustainable/ LINKS MENTIONED:Inside Rent the Runway's Secret Dry Cleaning EmpireRent the Runway's Filing with the US Securities and Exchange CommissionThe Finnish Study Evaluating Five Types of Clothing Ownership and End-of-Life Scenarios Renting clothes is 'less green than throwing them away'How Sustainable is Renting Your Clothes, Really?Eshita Kabra on The BBC World Podcast CONNECT WITH ESHITA AND BY ROTATIONWebsiteInstagramEshita's InstagramApp CONNECT WITH CONSCIOUS STYLE:Conscious Life & Style WebsiteInstagramPinterestConscious Edit NewsletterYouTube
In episode 245, Kestrel welcomes Eshita Kabra-Davies, the CEO and founder of By Rotation, to the show. A UK-based social fashion rental app and platform, By Rotation is dedicated to transforming the way we consume fashion. “I think no one's really attempted to make fashion rental about the sharing economy, to make it about women sharing with each other. It's always been seen more as a “oh, I want to wear designer clothing” or “oh, I want to wear something new” or “oh, I have a charity gala or a ball to go to”. It's always been for those sort of reasons — it's never really addressed the fact that we all have enough fashion in our existing wardrobes.” -Eshita Have you heard the recent discussion about how the rental market could have a worse impact on the planet than just throwing your clothes in the trash? It's been circulating around across the mainstream media after a new study was released in the journal - Environmental Research Letters. First of all — research within the fashion space is so important and necessary and needed. We are lacking in accumulated data as an industry, so it is always exciting to learn about new studies and the way they go about putting their findings together. At the same time, when it comes to research, there are going to be biases involved, every detail cannot be accounted for, and there will be some assumptions made. It's complex, yet important to continue to question and explore the nuance with the arrival of new data and new framings of analytics. When it comes to reports like this, it's very important to hear from individuals on different sides of the results and to listen to multiple perspectives. On this week's show, we talk with Eshita — the founder and CEO of By Rotation — on how they are working to make the sharing economy personal. For By Rotation, fashion rental is not another sales avenue to sell hundreds of dresses (to the rental company instead of the consumer) — it's instead an opportunity to allow us to use / rent what we already have in our own closets. Quotes & links from the conversation: “People are feeling pressure to always update their look, you know, always have something new happening in their lives — whether it's going to the newest restaurant or wearing the latest handbag or whatever — there's this pressure to always show new things. And I thought it would be so interesting if we could create a sharing economy around fashion, because fashion, turns out, is one of the most polluting industries in the world. It overtakes maritime and aviation industries combined — which is shocking because you would think that traveling and taking airplanes is the biggest contributor, but actually, it's what we wear every day.” -Eshita “Innovative recycling or extended use? Comparing the global warming potential of different ownership and end-of-life scenarios for textiles” -study by Environmental Research Letters Follow Eshita on Instagram > Follow By Rotation on Instagram > This week's episode is brought to you by For Days — they call themselves the “first closed loop clothing brand” and are dedicated to building a better, waste-free future. If you're interested in checking out For Days, you can use code CHATTER15 to get 15% off. Learn more and shop at For Days.com
In episode 9, Laura Stebbing, Co-CEO of accelerateHER, an organisation focused on addressing the under-representation of women in technology, talks to the founder of social fashion rental app, By Rotation, Eshita Kabra Davies. Did you know that the average person has 57 items in their wardrobe, yet we only use 30% of these? Laura and Eshita chat discuss the rise of the 'conscious consumer', the importance of the sharing economy, and why Eshita left the safety of her investment desk job to catapult into the online fashion world!
Eshita, Founder and CEO of By Rotation, the UK's first peer to peer clothing rental app. Eshita spoke to Connie about her entrepreneurial background with a family of self-employees which has instilled her ambition and drive to run her own brand. Eshita also shares her move from corpfinance, importance of tech, sustainability as well as her passion for representation in the fashion-tech industry. Thank you so much for tuning into the episode of #TheBrandLab, subscribe and stay tuned for new episodes of the Astrid & Miyu podcast! Want to hear more? Follow @arentyoueshita @ByRotationOffical and head over to our Instagram @astridandmiyu to stay updated with new episode launches
Today we're talking about the rental revolution with By Rotation founder, Eshita Kabra-Davies. In case you don't have it downloaded already, By Rotation is the UK's leading peer-to-peer fashion rental app. It focuses on building a strong community of rotators and allows you to get a new garment guilt-free. Let's find out more about Eshita and why sharing really is caring when it comes to the environment.
Today we are getting into the nitty gritty of Fashion Rental! Our guest this is week is Eshita is the Founder and CEO of the award-winning app By Rotation, the social fashion rental platform. Inspired by a love for fashion that doesn't weigh on her conscience and with an approach grounded in practicality over indulgence, Eshita founded By Rotation as a side hustle in April 2019. An investment professional with over 6 years of experience, she combines her commercial experience with her passions for fashion and graphic design. A Forbes 30 under 30 for Technology, Eshita is especially focused on creating a conscious and inclusive global community that democratises fashion. Download the app and start renting here: https://byrotation.com
The market for the resale and rental of clothing, accessories and luxury items is booming. This week, we speak to Eshita Kabra-Davies, CEO and founder of UK rental platform By Rotation about why sharing is a preferable option to buying new, and head to Hong Kong to meet Sarah Fung, CEO and founder of luxury resale platform Hula. Plus: ‘The New York Times’ Styles reporter Elizabeth Paton discusses trends and opportunities in the market. See omnystudio.com/listener for privacy information.
In this episode I interview Eshita Kabra-Davies, the founder of a revolutionary fashion rental app called By Rotation. By Rotation has over 25,000 users and has been featured by Forbes, the Evening Standard, British Vogue and many more. Eshita breaks down for us the things that keep her sane on her founder journey, how she manages her business for productivity and how she's built her tribe in the traditional world of fashion. Tag us both in your learnings! Follow Eshita @arentyoueshita and myself @dawnbrookee. Love you goddesses
In this episode I sit down with Eshita Kabra-Davies, the brains behind the fashion app By Rotation. By Rotation is the UK's go-to fashion rental app and one even Camilla Thurlow adores. We get into going from finance to fashion, how to build an app and how you can gain those celebrity connections.
Silver linings in the luxury sector with John Ayton, co-founder of Links of London and Annoushka Jewellery, and a look at post-pandemic peer-to-peer fashion rental with By Rotation founder Eshita Kabra-Davies.
2019 is the year that sustainability stopped being a buzzword for fashion and instead, became a core value. As fashion companies across the world put their heads together to do better for the earth, Eshita Kabra-Davies, a former finance professional, saw a solution for fashion's sustainability problem in the most unlikely of places - Airbnb. In this retail podcast, we have with us Eshita, the founder of By Rotation, a peer-to-peer lending app which she calls "the Airbnb of fashion". Founded only 6 months ago, By Rotation has been featured in the likes of Vogue UK, Guardian, Business of Fashion and boasts of a strong and tight-knit community. Tune in to the Vue Podcast and listen to Eshita talk about -How she founded By Rotation -How rotation is different from renting -The perfect retail experience for today's consumer -Why community is the driving force behind By Rotation -How her background in Finance and Investment Banking has helped her in her new journey as an entrepreneur Here's the transcript, to make your experience easier: https://vue.ai/blog/podcast/the-vue-podcast-leaders-in-retail-eshita-kabra-davies/