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Building a brand in a B2B environment requires patience, strategy, and sometimes an entirely different playbook. Brand Enabled kicks off its third season with co-hosts Gabriel Cohen and Holly Osborne diving into the realities of corporate brand leadership.Holly brings her wealth of experience from Google's Brand Lab, Landor, and most recently as Global Brand Leader at Ciena, where she transformed a niche tech company's brand presence to compete with industry giants. She shares candid insights about the transition from agency to client-side, including the political landscape navigation and the humbling moments of working in a technical B2B environment.The conversation sets up Season 3's focus on honest, behind-the-scenes discussions with corporate brand leaders, starting with upcoming guest Monica Skipper, VP of Brand at FedEx. Expect raw conversations about brand building in an era of AI transformation, changing agency models, and the ongoing tension between brand storytelling and performance marketing.Love the show? Subscribe, rate, review, and share! https://www.monigle.com/
Surprise! Een extra aflevering van de BrandBabes podcast.. en wàt voor één!
Stuur ons een smsje over de podcast!
Stuur ons een smsje over de podcast!
There are so many conflicting opinions out there when it comes to business, and that can make it feel hard and complex. I am all for simplifying things because as soon as I started to simplify things in my own business, not only did I feel better because things were easier and simpler, but business improved for me. I put time into the areas where it really mattered rather than overthinking and worrying about things at such a granular level. So we need to take a step back and just look at the basics to see how we can improve and refine things and keep things as simple as possible, especially when it comes to messaging. If you can nail down this 3 step formula, you are going to have a really good foundation that you can work from for everything else, from your content, captions, website, copywriting, product descriptions and sales pages.What I cover in this episode:The two types of marketing that you should be implementing in your strategyHow simplifying things benefited my own businessWhy your you need to nail your messaging to connect with your audienceForgetting about your competitors and focusing on yourselfJoin the waitlist for my Cult Brand Masterclass here.Join the waitlist for The Brand Lab here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!
I am celebrating reaching my 70th episode with a new mini-series called Brand DNA! I'm really excited to dive into this because we are exploring the strategic side of brand building, and how you can implement and apply this to your own business. I do feel like this is one of the biggest things that people miss when it comes to building their brand, they just go for it without much thought or strategy. I believe that the strategic side can ultimately make or break a brand, so that is what we are going to cover in this series. Let's get into it!What I cover in this episode:How I define Brand DNA and what it means to meThe power of your brand's uniquenessSome things that I don't agree with when it comes to traditional brand archetypesWhat to focus on to find your brand's unique DNAJoin the waitlist for The Brand Lab here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties
A photo from three years ago popped up on my phone of my first ever logo for Haven Studio. It's wild to think back to that day because I remember it so clearly. I remember the determination coming over me to launch my business. I knew I would go to the ends of the earth to make this business work. Fast forward to now and my business has gone beyond my wildest dreams. I don't think we give ourselves enough credit for how far we've come. Today I'm chatting you through my business journey and how it has evolved over the last three years, and I know you'll get so much value from it.What I cover in this episode:The events that lead me to create Haven StudioHow backing yourself can be so powerfulWays that I have evolved my services and offerings over the yearsKeeping your audience engaged through evolutions and rebrandsJoin the waitlist for The Brand Lab here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!
Brian Wansink was the Head of the Food and Brand Lab at Cornell University. While there, he did exciting research that suggested eating healthier and encouraging others to eat healthier was as simple as providing subtle hints and nudges towards the preferred behavior. He's perhaps most famous for the claim that if you take a larger plate to the buffet, you'll eat more than if you were to take a small plate. For a long time he was easily the world's most prominent voice on food psychology. He published bestselling books. He was constantly interviewed by national media. He even had major influence in the government. He served for two years as the Director of the US Department of Agriculture's Center for Nutrition Policy. It's fair to say that Brian Wasnick affected how millions of people prepared, presented, and ate food. However, his reputation came crashing down from 2016 through 2018. It was discovered, partly through an accidental confession by Brian Wansink himself, that his papers were frequently based on shaky and perhaps outright fraudulent data analysis. The scandal was so bad that Cornell determined that Wansink had committed scientific misconduct and removed him from all teaching and research positions. This is a story about what happens when someone treats science like a business with the goal of gaining the most influence and media coverage, rather than a project of gaining an empirical understanding of the real world. Subscribe for $5 a month to get an extra episode of QAA every week + access to our archive of premium episodes and ongoing series like PERVERTS, Manclan, and The Spectral Voyager: www.patreon.com/QAA Theme by Nick Sena (nicksenamusic.com). Additional music by Pontus Berghe. Editing by Corey Klotz. qanonanonymous.com
Description: Turn your knowledge, experience or idea into a successful side-business adventure. We're about empowering women to attain personal and professional satisfaction, creative autonomy, and financial independence — through entrepreneurship. Tune in to get weekly tips, action steps and support so busy professional women, like you, can confidently start your entrepreneurial journey — faster and with more easeWebsite: https://www.stickybrandlab.com/What I Liked About This EpisodeYou did a good job of introducing the show and the episode. As a male, I am again bummed that I'm not wanted. What I Thought Could Use Some PolishingI wanted to hear both sides of this argument, and the first host started, and the second one agreed and repeated (more or less) the same point. Then a third point was made that was more or less the first and FINALLY stated the other side. I wanted to hear about the desert buffet approach, and at 5 minutes in, after hearing the same thing repeatedly (hey, it's hard to decide what you want to be when you grow up). The audio that started off the show was not as good as the audio quality of the rest of the show. It wasn't horrible, but it was noticeable. The Goal Of This ShowThis show aims to help you make the best episodes and grow your downloads. If you'd like a deeper dive here are some additional servicesGet Your Podcast ReviewedProfit From Your Podcast BookPut Dave In Your PocketSubscribe and Follow the Show Listen to Podcast Rodeo Show: Reviews and First Impressions of Your Podcast Mentioned in this episode:Say Thanks and Support the ShowIf this show has helped you become a better podcaster, if you find it valuable, can you give some of that back? Say thanks by going to www.podcastrodeoshow.com/thanksSay Thanks
On episode #169 I sat down with Emmy Award winner Chris Do, the visionary responsible for The Futur and Blind. Over the course of 20+ years, Chris has redefined design, entrepreneurship, and personal branding while working for industry leaders like Microsoft, Sony, Nike, and Starbucks.In this podcast, we explore Chris's journey from Blind to The Futur. We delve into his design work and get insights on personal branding, creativity, and the art of entrepreneurship.Chris also shares his perspective on crafting a brand that resonates on an emotional level, delving deep into the primary roles played by your offer, design, and storytelling. He takes us through his experiences with a business coach, sharing priceless tips on sales, closing deals without resorting to an abrasive sales approach, and crafting a consistent and repeatable sales strategy.If you enjoyed this pod, please leave a 5 star rating on Spotify and a review on Apple podcasts.Check out Brand Lab, a platform where entrepreneurs cultivate & engineer their personal brand, build thought leadership, and innovate their businesses: https://thefutur.com/brand-labChris Do's Socials:Instagram: https://www.instagram.com/thechrisdo/YouTube: https://www.youtube.com/@ChrisDoThe Futur: thefutur.com⏺️ Voics: https://www.voics.co/
Michael Margolis believes that narrative storytelling is the #1 superpower of humanity, and that the three most important, fundamental skills for the future all come from the exercise of storytelling. As the CEO of Storied, a strategic messaging and leadership firm, Michael and his team help leaders and teams stand out through story. But why is story so important? and what makes a great story when it comes to a product or a business? In this episode, Chris and Michael are going to talk about the difference between story and narrative, why disruption should be backed up with data, and why character beats out credentials every time. Beyond just their regular conversation, though, Michael will take Chris through a mock workshop, using Storied's three step narrative framework. Chris will talk about the Futur's new project, Brand Lab, and Michael will challenge him to explore different aspects of Brand Lab's story, so that they can work to find and improve its story. This is a dense and informative conversation, and should give you some things to think about when it comes to developing and refining your own story. Learn more about your ad choices. Visit podcastchoices.com/adchoices
“On source et on audite plusieurs usines et on ne va pas forcément choisir celle qui a le meilleur prix mais celle qui est la plus solide. C'est particulièrement important quand on fait du B2C avec Amazon, parce qu'on a pas le droit à l'erreur”. Laurent Kretz retrouve Alexandre Escarra, le fondateur de Brand Lab. Après une phase 100 % Amazon, l'e-commerçant nous explique comment il a diversifié son mix distribution, notamment pour se développer à l'international. Il nous donne aussi des conseils pour passer de produits en marque blanche au développement de produits uniques. Pour finir, Alexandre nous parle qualité des listings et stratégie d'acquisition sur la reine des marketplace. Dans ce nouvel épisode du Panier, vous trouverez des clés pour : Déterminer si un produit a le potentiel de pénétrer un marché et avec quel volume [08”00] ; Trouver les bons partenaires en ne se concentrant pas sur le prix mais la solidité des procédés de fabrication [13”50] ; Raccourcir ses cycles de production en passant d'usines en Chine à des partenaires de fabrication français et européens [19”10] ; Trouver le bon mix entre produits consommables et les achats en “one shot” [20”00]. Attendre d'avoir entre 500 et 1K avis clients sur Amazon avant de lancer un produit aux US [25”00] ; Livrer tous les jours les entrepôts d'Amazon pour s'adapter à la demande et éviter d'être en surstock [32'50] ; Rester agressif en publicité, mais surtout en phase d'accélération [40”15] ; Pour en savoir plus sur les références abordées dans l'épisode : #209 - Série Spéciale Amazon : Passer de 1,7 à 9 millions de CA sur la marketplace avec Brand Lab # 206 - Native Union : Commencer par créer un bon produit avant de créer une marque Ontonomia pour trouver des fournisseurs en Chine Avask pour les numéros de TVA Walmart dépasse Amazon en Inde Octopia pour le fulfillment Helium 10 Seller X Suivez l'actualité du Panier sur Instagram lepanier.podcast ! Inscrivez- vous à la newsletter sur lepanier.io pour ne rater aucun conseil des invités du Panier et cartonner en e-comm ! Pour écouter le podcast, c'est par ici si vous préférez Apple Podcasts, par là si vous préférez Spotify ou encore ici si vous préférez Podcast Addict. Et n'oubliez pas de laisser 5 étoiles et un commentaire sympa sur Apple Podcasts si l'épisode vous a plu. Le Panier est un podcast produit par CosaVostra, du label Orso Media.
Show Summary:“Being busy is often glamorized but can lead to unhealthy behaviors. While wellness is trending, there's still much to learn about self-care. And without guidance from experts, there's a significant knowledge gap on how to best take care of oneself.”Starting a side business can be a daunting task. With so many moving parts and a seemingly endless to-do list, it's easy to feel overwhelmed and stressed. As a result, self-care may fall by the wayside, leading to burnout and frustration.However, my guests today, Nola Boea and Lori Vajda, founders of Sticky Brand Lab, have found that prioritizing wellness has actually allowed them to flourish in their businesses. Aside from empowering professional women to build a profitable side business, they do not forget to remind their listeners of the importance of self-care in achieving success.In this podcast, Nola and Lori offer valuable insights on how they integrate self-care into their business and lifestyle. Their unique personalities complement each other perfectly, forming a beautiful friendship and partnership that shines through on every episode of the Sticky Brand Lab Podcast. Whether you're a newbie entrepreneur or a seasoned professional, you'll discover important strategies for achieving success while prioritizing your well-being. Listen, and remember to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Self-care is not selfish but an ingredient in reaching your definition of success.Openness and vulnerability are recommended when starting a business with friends.In business, time is currency. Know when to let go of control and focus on essential tasks that make progress.Show Highlights:04:37 The story behind Nola and Lori's mantra: “Say yes to the mess”06:20 How to overcome perfectionism based on Nola's personal experience12:56 A diagnosis that became the turning point for Lori to focus on wellness16:20 Busting the myth that you don't work with friends because it can jeopardize your relationship25:59 How important is it for health and wellness industry experts to amplify their message?28:30 Why we should stop treating busyness as a badge of honor32:28 If you want to grow your business, you have to learn how to delegate 36:33 Why telling a story through your podcast is so important39:11 Effective strategies you can do to maximize your content and grow your business42:45 How to create content that builds trust with your audience
Dorien is de eigenaar van kledingboetiek voor dames @Luxedy. Ze heeft al jaren succes zowel online als in de winkel, maar had eigenlijk haar level een beetje "uitgespeeld". Daarom volgde ze de Legendary Brand Lab, en naar aanloop van dit traject zette ze haar nieuwste concept "The Lazy Stylist" recent neer.Al met haar tweede video ging Dorien viral op TikTok. De toekomst ziet er mooi uit en Vlaanderen veroveren is de volgende logische stap.In deze aflevering legt Dorien uit waarom ze dit startte, hoe dit past bij haar persoonlijkheid en hoe ze nu content-ideeën vindt alsof het haar tweede natuur is.Ps: De deuren van de Legendary Brand Lab sluiten volgende week donderdag. Dan starten we ook dadelijk. Wil je net zoals Dorien een legendarische impact maken op de markt en je succesvol onderscheiden om zo meer omzet te creëren?Schrijf je dan als de bliksem in via deze link: https://jessicadeblock989.lpages.co/legendary-brand-lab-2023schrijf je hier in voor de masterclass
“Le type de campagne que l'on fait principalement, c'est le sponsor product, basé sur des keywords. Quand on lance un produit, c'est 100 % du budget. Après, en phase de run, c'est plutôt 70-80 %. Ça nous permet de monter organiquement sur ces mêmes mots clés”. Laurent Kretz et Julia Simonetta échangent avec Alexandre Escarra, fondateur de Brand Lab. Pour ce deuxième épisode de la série spéciale Amazon, Alexandre nous partage ses conseils pour passer de 1,7 à 9 millions de CA en un an. Il nous donne également ses leviers les plus efficaces (pricing, logistique, pub) pour accélérer sur la reine des marketplaces. Dans ce nouvel épisode du Panier, vous trouverez des clés pour : S'appuyer sur la data pour choisir les verticales produits à explorer [04”30] ; Éviter de se faire pirater sa buybox par des concurrents en déposant sa marque à l'IPO [15”55] ; Optimiser le contenu de ses fiches produits grâce à l'A+ content [18”15] ; Vendre mieux et plus vite sur Amazon en misant sur des produits en cycle court et en gardant le même compte Seller [27”50] ; S'internationaliser sans friction en faisant bien attention à sa TVA [30”00] ; Devenir Amazon Choice sur les bons mots-clé [36”00] ; Exploser sur Amazon en faisant des recherches avant de se lancer et en sachant s'entourer [47”30]. Pour en savoir plus sur les références abordées dans l'épisode : #196 - Série Spéciale Amazon : 5 conseils pour comprendre et cartonner sur la marketplace, avec Julia Simonetta #206 - Native Union : Commencer par créer un bon produit avant de créer une marque Helium10 pour vos recherches de mots-clés Amazon L'accélérateur numérique d'Amazon Avask accounting pour la TVA Pour consulter le baromètre 2023 des auditeurs du Panier, rendez-vous sur lepanier.io/baromètre2023 ! Inscrivez- vous à la newsletter sur lepanier.io pour ne rater aucun conseil des invités du Panier et cartonner en e-comm ! Pour découvrir tout ça, c'est par ici si vous préférez Apple Podcasts, par là si vous préférez Spotify ou encore ici si vous préférez Podcast Addict. Et n'oubliez pas de laisser 5 étoiles et un commentaire sympa sur Apple Podcasts si l'épisode vous a plu. Le Panier est un podcast du label Orso Media, produit par CosaVostra.
We are joined by Brian Wansink, PhD,today to continue discussion of his newest book, Slim by Design: Mindless Eating Solutions for Everyday Life. He is a leading behavioral economist, food psychologist, and bestselling author. (He has been a professor in 3 Ivy League schools.) Dr. Wansink was on HBN show several years ago about his first book, Mindless Eating.—why we eat more than we think, which was based on fascinating research he completed at the Food and Brand Lab at Cornell University. Resources offered by Dr. Wansink: Download a “Help Your Kitchen Make You Slim” scorecard Tips and videos about how to mindlessly lose weight and become slim by design here. Request a free refrigerator magnet “The Best Diet is the One You Don't Know You're On,” or “Being Slim by Design is easier than being Slim by Willpower,” CLICK HERE. Dr. Wansink can be followed on Facebook and on Twitter at @BrianWansink For Libraries and TOPS Clubs: If you would like to request a free copy of Slim by Design, CLICK HERE. Foreign editions of Mindless Eating are available free of charge to U.S. libraries (as available). CLICK HERE. To book Dr. Wansink for keynote presentations, contact Jennifer at JYChao@yahoo.com.
We are blessed with TWO guests today. First, we talk about the crucial importance of collagen for the health and aging resistance of bones, joints, blood vessels, hair, skin and nails. Kim Bright has counseled thousands of people about wellness. Twenty-seven years ago, she founded Brightcore offering their flagship product, Sweet Wheat (it is gluten free). Today we learn how to protect and improve our body's structure and appearance by supplementing with a state-of-the-art collagen supplement, Revive—it contains all 5 types of collagen plus hyaluronic acid, biotin and vitamin C and comes in both easy to use unflavored and strawberry lemonade powder. Brightcore is offering a very special deal to HBN listeners and newsletter subscribers—Buy 2 bottles of Revive and get one Free (you can mix or match flavors)—plus a bonus, a FREE collagen Face Mask. Call NOW = (888) 958-5331. Next, we are joined by Brian Wansink, PhD, a leading behavioral economist, food psychologist, and bestselling author. (He has been a professor in 3 Ivy League schools.) Dr. Wansink was on HBN show several years ago about his first book, Mindless Eating.—why we eat more than we think, which was based on fascinating research he completed at the Food and Brand Lab at Cornell University. Today we discuss his newest book, Slim by Design: Mindless Eating Solutions for Everyday Life. (He is giving away 3 signed copies as prizes to our newsletter subscribers signed up by end of day 1/18/23.) Resources: Download a “Help Your Kitchen Make You Slim” scorecard Tips and videos about how to mindlessly lose weight and become slim by design here. Request a free refrigerator magnet “The Best Diet is the One You Don't Know You're On,” or “Being Slim by Design is easier than being Slim by Willpower,” click here. Dr. Wansink can be followed on Facebook and on Twitter at @BrianWansink For Libraries and TOPS Clubs: If you would like to request a free copy of Slim by Design, click here. Foreign editions of Mindless Eating are available free of charge to U.S. libraries (as available). Click here. To book Dr. Wansink for keynote presentations, contact Jennifer at JYChao@yahoo.com.
En este episodio Andrea te cuenta las 5 cosas que hubiera querido saber antes de empezar su negocio + el storytime de por qué empezó Sailor y en qué se inspiró. Luego te habla de las lecciones que le quedan después de haber empezado un negocio tan joven y sin experiencia + tips para empezar tu propio negocio. Si quieres tomar The Kickstarter's Guide, puedes hacerlo inscribiéndote en lab.andreasalgado.com/tkg Aquí también podrás leer todo el material que aprenderás en las dos semanas de curso en vivo, y podrás leer testimonios de personas que ya han tomado el curso. Si prefieres tomar Brand Lab, mi curso avanzado, intensivo y profundo para empezar o transformar una marca, el 13 de marzo empieza! Puedes meterte a la lista de espera para recibir un descuento y prioridad en tu inscripcción andreasalgado.com/brandlab
Carter Fowler is the founder & CEO of Agile Brand Lab, a creative agency that creates inch-perfect website messaging that helps entrepreneurs and businesses to get their audience to say "yes" faster. They help you get the words right. Agile Brand Lab was who Francisco Gonzalez host of the Agents of Innovation podcast turned to when he was starting his brand strategy discovery that ultimately led to the creation of Fearless Journeys. We talk about this and more on Episode 115. This full episode is also available to watch on YouTube: https://youtu.be/FjfOSogGVks You can find out more about Carter Fowler and Agile Brand Lab at: https://www.agilebrandlab.com Find him on Instagram at: https://www.instagram.com/cfowlaa/ Find Agile Brand Labs on Instagram at: https://www.instagram.com/agilebrandlab Follow the Agents of Innovation podcast on Facebook, Instagram, and Twitter. And, consider connecting with many of our previous (and future!) guests at: fearlessjourneys.org. Subscribe to this channel here: https://www.youtube.com/channel/UCRFF3p8qmrEG4l4uR1BDZQg You can also subscribe to the Fearless Journeys travel channel at: https://www.youtube.com/channel/UCwAHpA_AXxBafhI2jH8_rtg Thank you to Dan Lesniak for being a sponsor of the Fearless Journeys community! Check out the HyperFast Agent podcast and HyperFast coaching program at: hyperfast-agent.mykajabi.com You can support this podcast and our Fearless Journeys community on our Patreon account: www.patreon.com/fearlessjourneys
Zit je vast met je brand? Dan is dit de podcast om naar te luisteren.Ik hou namelijk een pleidooi over waarom jij als klein bedrijf een brand zou moeten starten.. Vragen die werden gesteld:Hoe begin ik eraan?Hoe bouw ik een brand als ik andere producten verkoop?Wat als ik mijn invalshoek nog niet heb gevonden?En nog veel meer& goed nieuws als jij een brand wil bouwen..De deuren van de Legendary Brand Lab zijn OPEN! Dat is mijn gloednieuw coaching traject om jou van dertien-in-een-dozijn bedrijf naar Legendary brand te brengen en ik wil JOU verwelkomen!Stap hier in: https://jessicadeblock989.lpages.co/lbl/En er zijn maar 100 plekjes beschikbaar in deze early bird fase, want er is een serieuze korting (€100 op het volledige bedrag van het traject)De eerste 50 hebben dubbele chance, want die krijgen niet enkel de €100 korting maar ook een LEGEND mok opgestuurd!Ga als de bliksem naar LBL.BUSINESSBESTIE.BE om in te stappen
This week we're diving into one of the biggest-ever scandals in nutrition research. For nearly two decades, Brian Wansink's Food and Brand Lab told Americans that lower weights, healthier workplaces and better school lunches were just a few small tweaks away. Then, in 2015, he wrote a blog post and it all came crashing down. Support us:Hear bonus episodes on PatreonDonate on PayPalGet Maintenance Phase T-shirts, stickers, face masks and moreLinks!A Credibility Crisis in Food ScienceStatistical heartburn: An attempt to digest four pizza publications from the Cornell Food and Brand LabBrian Wansink: Data Masseur, Media Villain, Emblem of a Thornier ProblemThe Wansink Dossier: An OverviewMore Evidence That Nutrition Studies Don't Always Add UpHere's How Cornell Scientist Brian Wansink Turned Shoddy Data Into Viral Studies About How We EatFalse-Positive Psychology: Undisclosed Flexibility in Data Collection and Analysis Allows Presenting Anything as SignificantDeath of a Veggie SalesmanThe Strange, Uplifting Tale of “Joy of Cooking” Versus the Food ScientistMoms, “Food Fears” and the Power of the InternetThe science behind Smarter LunchroomsYou Can't Trust What You Read About NutritionEnergy balance measurement: when something is not better than nothingScientific method: Statistical errorsEffect of the Healthy Hunger-Free Kids Act on the Nutritional Quality of Meals Selected by Students and School Lunch Participation RatesSupport the show (https://www.patreon.com/maintenancephase)
Eshita, Founder and CEO of By Rotation, the UK's first peer to peer clothing rental app. Eshita spoke to Connie about her entrepreneurial background with a family of self-employees which has instilled her ambition and drive to run her own brand. Eshita also shares her move from corpfinance, importance of tech, sustainability as well as her passion for representation in the fashion-tech industry. Thank you so much for tuning into the episode of #TheBrandLab, subscribe and stay tuned for new episodes of the Astrid & Miyu podcast! Want to hear more? Follow @arentyoueshita @ByRotationOffical and head over to our Instagram @astridandmiyu to stay updated with new episode launches
Ecommerce pioneer Georgie Coleridge-Cole, Founder and Editor in Chief of digital lifestyle magazine, Sheerluxe. Georgie shares her journey into the fashion landscape, originally diverting from property marketing with no prior industry experience to running the online platform operation with over 40 employees and hosting the Sheerluxe Show and Podcast. Georige also discusses since BLM, how Sheerluxe are proactively working to ensure representation behind the scenes and throughout their content and at the heart of the Sheerluxe readers is the shared vision of style no matter the age. Thank you so much for tuning into the episode of #TheBrandLab, subscribe and stay tuned for new episodes of the Astrid & Miyu podcast! Want to hear more? Follow @gcoleridgecole @sheerluxe and head over to our Instagram @astridandmiyu to stay updated with new episode launches
Sophie Agar, Brand Director of Papier, the UK's must-have beautiful and personalized stationery brand. Sophie chats to Connie about building the Papier brand strategy alongside the Founder Taymoor after being hired as the first employee. As well as maintaining and fostering culture whilst the brand grows and giving an exclusive insight into a Papier's new re-brand project. Sophie also goes into depth about her choice to go down the Brand Marketing route as the best outlook for her creative flair where she looks after everything from traditional PR to campaign design and execution. Thank you so much for tuning into the episode of #TheBrandLab, subscribe and stay tuned for new episodes of the Astrid & Miyu podcast! Want to hear more? Follow @papier and head over to our Instagram @astridandmiyu to stay updated with new episode launches
Maria Hatzistefanis, Founder of Global (and Kardashian approved!) beauty brands Rodial and Nip + Fab. Maria chatted to Connie about her impressive 20 year career arc and the inspiration behind the branding of her innovative beauty and skincare ranges. Maria also discussed stepping back to focus on her personal brand with tips such as batch content making and indirect mentoring individuals through her podcast series and book Overnight Success. Thank you so much for tuning into the episode of #TheBrandLab, subscribe and stay tuned for new episodes of the Astrid & Miyu podcast! Want to hear more? Follow @mrsrodial @rodialbeauty @nipandfab and head over to our Instagram @astridandmiyu to stay updated with new episode launches
Grace Beverley, Founder and CEO of athleisure brand TALA and fitness app Shreddy spoke to Connie about how her studying music at prestigious Oxford University shaped her resilience and determination, transferable skills she cites making her a successful entrepreneur in launching and running her two businesses. Grace also talks about about everything from discussing nuggets of wisdom from her new book, Working Hard, Hardly Working hailed the productivity blueprint for Gen Z audience to navigating her leadership style with empathy and collaboration. Thank you so much for tuning into the episode of #TheBrandLab, subscribe and stay tuned for new episodes of the Astrid & Miyu podcast! Want to hear more? Follow @gracebeverley @wearetala @shreddy and head over to our Instagram @astridandmiyu to stay updated with new episode launches
Did you miss the live reveal of the NRG COSIA Carbon XPRIZE hosted by WIRED Brand Labs and moderated by Wired Editor Megan Greenwell? Fear not! We hit the record button and captured it in its full unedited glory for you to listen to now. In 2015, XPRIZE launched the $20M NRG COSIA Carbon XPRIZE, a competition to jumpstart the carbontech economy and tackle global warming. Last Monday, April 19th the winners were revealed in an online event hosted by the Wired Brand Lab. Megan Greenwell sat down with the winners and took questions from the audience listening live. CARBONCURE is a Canadian based company which extracts the CO2 generated in the production of concrete and recycles it back into the product. They started off small but now operate in many countries around the globe.UCLA CARBONBUILT came out of a UCLA lab where they designed a system to take CO2 and create a stronger concrete which is less reliant on Portland cement, a material responsible for 7% of Global CO2 emissions.Both won the NRG COSIA Carbon XPRIZE and took home a cheque for $7.5M each. Although this is the end of the competition it is only the start of the journey for these companies.Links: www.carboncure.com www.carbonbuilt.com http://carbon.xprize.orghttp://xprize.org See acast.com/privacy for privacy and opt-out information.
For the next few weeks, Get WIRED is bringing you episodes from Gadget Lab, WIRED's weekly tech news podcast! Be sure to subscribe here or wherever you get your podcasts. When you think of digital media, you probably think of something like a YouTube video or a meme. Something you can access for free, any time you want. But some relatively new technologies are being used to make pieces of digital media sellable, thereby creating a high-stakes market for them. These NFTs—or non-fungible tokens—are the latest internet buzzword, and they’ve raised a lot of questions about how we determine the value of online goods. This week on Gadget Lab, WIRED senior writer Kate Knibbs and WIRED politics writer Gilad Edelman talk to Lauren Goode about the nascent NFT ecosystem and what it's like to sell one of your tweets. Show Notes: Read Kate’s story about selling her tweet here. Read Gregory Barber’s story about the climate impacts of NFTs here. Steven Levy's newsletter entry about NFTs is here. Read more about NFTs in the art world here. Recommendations: Kate recommends the novel Klara and the Sun by Kazuo Ishiguro. Gilad recommends the yard game Kubb and also a way to make a quick cucumber infusion. Lauren recommends New Haven pizza. Kate Knibbs can be found on Twitter @Knibbs. Gilad Edelman is @GiladEdelman. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys. If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here. The advertising in this episode was developed by WIRED Brand Lab, a creative studio from the publisher of WIRED. The WIRED newsroom is not involved in the creation of Brand Lab content. Learn more about your ad choices. Visit podcastchoices.com/adchoices
When you think of digital media, you probably think of something like a YouTube video or a meme. Something you can access for free, any time you want. But some relatively new technologies are being used to make pieces of digital media sellable, thereby creating a high-stakes market for them. These NFTs—or non-fungible tokens—are the latest internet buzzword, and they’ve raised a lot of questions about how we determine the value of online goods. This week on Gadget Lab, WIRED senior writer Kate Knibbs and WIRED politics writer Gilad Edelman talk to Lauren Goode about the nascent NFT ecosystem and what it's like to sell one of your tweets. Show Notes: Read Kate’s story about selling her tweet here. Read Gregory Barber’s story about the climate impacts of NFTs here. Steven Levy's newsletter entry about NFTs is here. Read more about NFTs in the art world here. Recommendations: Kate recommends the novel Klara and the Sun by Kazuo Ishiguro. Gilad recommends the yard game Kubb and also a way to make a quick cucumber infusion. Lauren recommends New Haven pizza. Kate Knibbs can be found on Twitter @Knibbs. Gilad Edelman is @GiladEdelman. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys. If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here. The advertising in this episode was developed by WIRED Brand Lab, a creative studio from the publisher of WIRED. The WIRED newsroom is not involved in the creation of Brand Lab content. Learn more about your ad choices. Visit podcastchoices.com/adchoices
For the next few weeks, Get WIRED is bringing you episodes from Gadget Lab, WIRED's weekly tech news podcast! Be sure to subscribe here or wherever you get your podcasts. While augmented reality has long been billed as the "next big thing" it hasn't quite arrived. Some pretty basic logistical problems get in the way. The headsets are too clunky, there aren't many decent apps, and the setup process can be a mess. But companies like Microsoft, Google, and (potentially) Apple are working on these problems, with the ultimate goal of creating consumer-level mixed-reality devices. AR is coming, whether people are willing to wait for it or not. This week on Gadget Lab, we talk with WIRED digital director Brian Barrett about the future of mixed reality and when we'll all be wearing AR glasses. Show Notes: Read Lauren’s story about mixed-reality headsets and Microsoft Mesh here. Read more about the HoloLens 2 here. Read about the AR “Mirrorworld” here. Follow all of WIRED’s AR coverage here. Read Lily Hay Newman’s story for Slate about how baths are better than showers here. Recommendations: Brian recommends the novel A Children's Bible by Lydia Millet. Lauren recommends taking a bath. Mike recommends the mobile game Really Bad Chess for iOS or Android. Brian Barrett can be found on Twitter @brbarrett. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys. If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here. Advertising note: The ads in this episode were developed by WIRED Brand Lab, a creative studio from the publisher of WIRED. The WIRED newsroom is not involved in the creation of Brand Lab content. Learn more about your ad choices. Visit podcastchoices.com/adchoices
While augmented reality has long been billed as the "next big thing" it hasn't quite arrived. Some pretty basic logistical problems get in the way. The headsets are too clunky, there aren't many decent apps, and the setup process can be a mess. But companies like Microsoft, Google, and (potentially) Apple are working on these problems, with the ultimate goal of creating consumer-level mixed-reality devices. AR is coming, whether people are willing to wait for it or not. This week on Gadget Lab, we talk with WIRED digital director Brian Barrett about the future of mixed reality and when we'll all be wearing AR glasses. Show Notes: Read Lauren’s story about mixed-reality headsets and Microsoft Mesh here. Read more about the HoloLens 2 here. Read about the AR “Mirrorworld” here. Follow all of WIRED’s AR coverage here. Read Lily Hay Newman’s story for Slate about how baths are better than showers here. Recommendations: Brian recommends the novel A Children's Bible by Lydia Millet. Lauren recommends taking a bath. Mike recommends the mobile game Really Bad Chess for iOS or Android. Brian Barrett can be found on Twitter @brbarrett. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys. If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here. Advertising note: The ads in this episode were developed by WIRED Brand Lab, a creative studio from the publisher of WIRED. The WIRED newsroom is not involved in the creation of Brand Lab content. Learn more about your ad choices. Visit podcastchoices.com/adchoices
For the next few weeks, Get WIRED is bringing you episodes from Gadget Lab, WIRED's weekly tech news podcast! Be sure to subscribe here or wherever you get your podcasts. Hey, did you know that the new Mars rover is really cool? Its eyes see crazy different colors! It shoots out a helicopter drone! It can vaporize rocks with a laser! Plus, Perseverance traveled more than 292 million miles through space, so that makes it just about the best gadget ever. This week on Gadget Lab, WIRED senior correspondent Adam Rogers joins us to talk about all the wild tech built into Perseverance and what the big deal about Mars is anyway. Then a very special guest crashes the show to talk about cheese. Show Notes: Read Adam’s story about the cameras on the Perseverance rover. Watch the video of the landing and read about it here. Read more about the LA musician who helped design the microphones on the rover here. Read Gilad Edelman on the health benefits of cheese. Preorder Adam’s book, Full Spectrum: How the Science of Color Made Us Modern, here. Recommendations: Adam recommends granite tile drill bits for drilling through metal. Lauren recommends Vigorous Innovations massage gun. Mike recommends the tech news website Rest of World. Gilad Edelman recommends cheese, of course. Adam Rogers can be found on Twitter @jetjocko. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Gilad Edelman is @GiladEdelman. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys. If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here. WIRED Brand Lab is a creative studio from the publisher of WIRED. The WIRED newsroom is not involved in the creation of Brand Lab content. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Hey, did you know that the new Mars rover is really cool? Its eyes see crazy different colors! It shoots out a helicopter drone! It can vaporize rocks with a laser! Plus, Perseverance traveled more than 292 million miles through space, so that makes it just about the best gadget ever. This week on Gadget Lab, WIRED senior correspondent Adam Rogers joins us to talk about all the wild tech built into Perseverance and what the big deal about Mars is anyway. Then a very special guest crashes the show to talk about cheese. Show Notes: Read Adam’s story about the cameras on the Perseverance rover. Watch the video of the landing and read about it here. Read more about the LA musician who helped design the microphones on the rover here. Read Gilad Edelman on the health benefits of cheese. Preorder Adam’s book, Full Spectrum: How the Science of Color Made Us Modern, here. Recommendations: Adam recommends granite tile drill bits for drilling through metal. Lauren recommends Vigorous Innovations massage gun. Mike recommends the tech news website Rest of World. Gilad Edelman recommends cheese, of course. Adam Rogers can be found on Twitter @jetjocko. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Gilad Edelman is @GiladEdelman. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys. If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here. WIRED Brand Lab is a creative studio from the publisher of WIRED. The WIRED newsroom is not involved in the creation of Brand Lab content. Learn more about your ad choices. Visit podcastchoices.com/adchoices
For the next few weeks, Get WIRED is bringing you episodes from Gadget Lab, WIRED's weekly tech news podcast! Be sure to subscribe here or wherever you get your podcasts. Do you have a PlayStation 5? If so, good for you. If not, well, join the club. Sony’s newest game console has been very difficult to purchase since it was released in November—so much so that folks have resorted to using sniper bots, inside sources, and other shady practices to sidestep the scrum and snag that PS5. This week, we’re joined by Alan Henry and Saira Mueller from the WIRED video games team, and Jeffrey Van Camp from WIRED’s reviews team to talk about the issues keeping PS5 supplies low. They’ll also tell us about their own experiences trying to buy a console. At the end of the show, we share some shopping tips you can use on your own quest to get this year’s most scarce gadget. Show Notes: Read some advice about how to (maybe) buy a PS5 here. Read more about the scalper bots buying up all the PS5s here. Recommendations: Saira’s recommendation is to try cryotherapy. Brrr! Alan recommends Discord, which is great for gaming parties. Jeff recommends that you get a snow shovel, because you never know when you might need it. Lauren recommends this CBS guide to how you can help people in Texas during this deadly cold weather. Mike recommends the Vice show Hamilton’s Pharmacopeia, now in its third season. Saira Mueller can be found on Twitter @SairaMueller. Alan Henry is @halophoenix. Jeff Van Camp is @JeffreyVC. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys. If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here. Advertising note: WIRED Brand Lab is a creative studio from the publisher of WIRED. The WIRED newsroom is not involved in the creation of Brand Lab content. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Do you have a PlayStation 5? If so, good for you. If not, well, join the club. Sony’s newest game console has been very difficult to purchase since it was released in November—so much so that folks have resorted to using sniper bots, inside sources, and other shady practices to sidestep the scrum and snag that PS5. This week, we’re joined by Alan Henry and Saira Mueller from the WIRED video games team, and Jeffrey Van Camp from WIRED’s reviews team to talk about the issues keeping PS5 supplies low. They’ll also tell us about their own experiences trying to buy a console. At the end of the show, we share some shopping tips you can use on your own quest to get this year’s most scarce gadget. Show Notes: Read some advice about how to (maybe) buy a PS5 here. Read more about the scalper bots buying up all the PS5s here. Recommendations: Saira’s recommendation is to try cryotherapy. Brrr! Alan recommends Discord, which is great for gaming parties. Jeff recommends that you get a snow shovel, because you never know when you might need it. Lauren recommends this CBS guide to how you can help people in Texas during this deadly cold weather. Mike recommends the Vice show Hamilton’s Pharmacopeia, now in its third season. Saira Mueller can be found on Twitter @SairaMueller. Alan Henry is @halophoenix. Jeff Van Camp is @JeffreyVC. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys. If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here. Advertising note: WIRED Brand Lab is a creative studio from the publisher of WIRED. The WIRED newsroom is not involved in the creation of Brand Lab content. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Want to know the best tips and secrets on how to build brands that make money… TODAY? Then listen to sage advice from Andrew Cordle, CEO of Brand Lab, Brian Hawkins founder of the Tiny House Movement and Jessie Rodriguez host of HGTV’s ‘Vintage Flip’ on how to cut through the clutter and get on the path to success!
When Bitcoin first appeared out of digital thin air, it was hailed as having the potential to upend the way people spent money. But more than a decade later, cryptocurrency is still only trickling into the mainstream. This week, Tesla bought $1.5 billion worth of Bitcoin and said it plans to start accepting it as a form of payment for its electric vehicles. The price of Bitcoin immediately spiked as the move seemed to signal a shift toward broader acceptance of cryptocurrency in general. But is this just another fleeting Elon Musk stunt, or will it actually be a sustainable way of doing business? This week on Gadget Lab, WIRED staff writer Greg Barber joins us to talk about Tesla's crypto plans, the reemergence of Dogecoin, and why the blockchain hasn't exactly revolutionized currency yet. Show Notes: Read Greg’s story about Tesla and Bitcoin here. Read more about how WIRED lost over $500,000 in Bitcoin here. Don’t miss Greg's CRISPR cow cover story. And here’s a good David Bowie playlist. Recommendations: Greg recommends the cooking website The Woks of Life. Mike recommends the Off the Record: David Bowie podcast from iHeartRadio. Lauren recommends the New York Times documentary Framing Britney Spears on Hulu. Greg Barber can be found on Twitter @GregoryJBarber. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys. If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here. Advertising note: WIRED Brand Lab is a creative studio from the publisher of WIRED. Gadget Lab and the WIRED newsroom are not involved in the creation of Brand Lab content. Learn more about your ad choices. Visit podcastchoices.com/adchoices
For the next few weeks, Get WIRED is bringing you episodes from Gadget Lab, WIRED's weekly tech news podcast! Be sure to subscribe here or wherever you get your podcasts. When Bitcoin first appeared out of digital thin air, it was hailed as having the potential to upend the way people spent money. But more than a decade later, cryptocurrency is still only trickling into the mainstream. This week, Tesla bought $1.5 billion worth of Bitcoin and said it plans to start accepting it as a form of payment for its electric vehicles. The price of Bitcoin immediately spiked as the move seemed to signal a shift toward broader acceptance of cryptocurrency in general. But is this just another fleeting Elon Musk stunt, or will it actually be a sustainable way of doing business? This week on Gadget Lab, WIRED staff writer Greg Barber joins us to talk about Tesla's crypto plans, the reemergence of Dogecoin, and why the blockchain hasn't exactly revolutionized currency yet. Show Notes: Read Greg’s story about Tesla and Bitcoin here. Read more about how WIRED lost over $500,000 in Bitcoin here. Don’t miss Greg's CRISPR cow cover story. And here’s a good David Bowie playlist. Recommendations: Greg recommends the cooking website The Woks of Life. Mike recommends the Off the Record: David Bowie podcast from iHeartRadio. Lauren recommends the New York Times documentary Framing Britney Spears on Hulu. Greg Barber can be found on Twitter @GregoryJBarber. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys. If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here. Advertising note: WIRED Brand Lab is a creative studio from the publisher of WIRED. Gadget Lab and the WIRED newsroom are not involved in the creation of Brand Lab content. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Connie sits down with David, Founder and CEO of Grind who started his entrepreneurial journey from humble beginnings by inheriting the space from his Dad’s phone shop to converting it into a cult east London coffee brand. David gives insight into diversifying Grind’s strategic model with recent exponential growth via their ecommerce platform selling at home brewing throughout lockdown whilst simultaneously continuing to build an empire of high street presence. Listen to hear more about Grind’s recognisable millennial branding, distinctive store design and global partnership with Soho House. Thank you so much for tuning into the episode of #TheBrandLab, subscribe and stay tuned for new episodes of the Astrid & Miyu podcast every week! Want to hear more? Follow @davidabrahamovitch @grind and head over to our Instagram @astridandmiyu to stay updated with new episode launches
Connie chats with Ade, Founder and CEO of Nubian Skin from starting off a similar career path in investment banking, moving to Paris to pursue her lifelong dream and finally having that lightbulb moment to start Nubian Skin. Listen to hear everything from, funny hustle stories, parenthood, the changing market landscape post Covid, styling Beyonce to receiving her MBE in 2017 for services to fashion. Thank you so much for tuning into the episode of #TheBrandLab, subscribe and stay tuned for new episodes of the Astrid & Miyu podcast every week! Want to hear more? Follow @itsadehassan @nubianskin and head over to our Instagram @astridandmiyu to stay updated with new episode launches
Victoria Prew, co-founder of C2C clothing rental platform Hurr and recognised Drapers 30 Under 30 entrepreneur, chats with Connie on her role in the revolutionary rental space. Dubbed the Airbnb of fashion, Victoria chats around spoke the inspiration behind the business, importance of tech, sustainability and some great tips for ambitious individuals! Thank you so much for tuning into the the episode of #TheBrandLab, subscribe and stay tuned for new episodes of the Astrid & Miyu podcast every week! Want to hear more? Follow @victoriaprew @hurr and head over to our Instagram @astridandmiyu to stay updated with new episode launches
Ethnography: it's way, WAY more than just following someone around while they shop. Learn what it is, what to consider when performing an ethnography, and how to be sure your ethnography is inclusive! References mentioned: Paco Underhill, Why We Buy: https://www.amazon.com/dp/B001QA4SY2/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Trendwatching: https://trendwatching.com/ --- Send in a voice message: https://anchor.fm/mrxplorer/message
Charlotte Williams, model, influencer and Founder of influencer agency SevenSix, joins Connie to discuss representation in advertising, misconceptions of the influencer industry and growing her team rapidly since launching in 2019. Thank you so much for tuning into the the episode of #TheBrandLab, subscribe and stay tuned for new episodes of the Astrid & Miyu podcast every week! Want to hear more? Follow @charlottesevensix @sevensixagency and head over to our Instagram @astridandmiyu to stay updated with new episode launches
Getting to know Jeff Fromm Jeff Fromm has written four books over the last 10 years on Gen Z. He uses thought leadership to stimulate his sales funnel and content marketing as his inbound tool. Diving into brand loyalty Jeff thinks of loyalty in terms of frequency of use and price elasticity. Loyalty to a brand equates to using its products more frequently. It doesn't doesn't mean using the brand exclusively; it means I'm willing to pay a small premium for it. Loyalty should matter to salespeople because when you're helpful to your customers, they'll want to work with you over and over. It's the difference between average outcomes and making a lot of money. Professional salespeople are empathetic, they have great listening skills, and they collaborate to solve problems. Buyers don't want to buy your product; they want to solve their problem. Questions are your friend, because they help the seller become smarter about the buyer, and they lead to a sale that is a better fit to the buyer's needs. You have to have BANT: budget, authority, need, and timing. If you have those things in a buyer, then your job is to find the right solution. When you provide possible solutions, consider giving three different options and the cost range of each. That way you're guiding your customer to a solution that best fits his needs. Show your customers the risk associated with their approach and point them toward the approach that is most likely to succeed. Give facts, and give customers places to cut corners if you can. “You have to be willing to lose what you do not have to win what you want.” Jeff Fromm Culture is wildly important with brand loyalty. Create your culture by being inclusive and innovative. Hire people who are motivated and then empower them and give them good tools. Be willing to collaborate. Leverage the power of your team by hearing their ideas. Find the people who are better than you at certain things. To build loyalty with Millennials, spend time with them. Nurture them. They are looking for mentorship. Members of Gen Z are looking for opportunities to prove they are capable of doing something. If you want to sell more, ask better questions. “How B2B Sellers Can Build Brand Loyalty With Customers” episode resources Connect with Jeff at jfromm@barkleyus.com. If you reach out to him directly, he'll send you a free copy of his book, The Purpose Advantage. If you guy a copy on Amazon, 100 percent of the proceeds go to The Brand Lab, which supports racial equality in marketing. Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. Try Pipedrive today for FREE! As a TSE listener, PipeDrive is offering you an EXTEND trial beyond the typical 30 days + 25% off your first three months after trial. Try it today at → https://pipedrive.live/tse use your code: pipedrivetse. This course is brought to you in part by TSE Certified Sales Training Program. It's a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. We'd love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to. You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial. Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
Orlagh McCloskey and Henrietta Rix, co-founders of London-based fashion label Rixo, chat with Connie to discuss their start-up story, creative inspiration behind their iconic designs and approach to community building through inclusivity in campaign models to rolling out more immersive physical retail spaces. Thank you so much for tuning into the the episode of #TheBrandLab, subscribe and stay tuned for new episodes of the Astrid & Miyu podcast every week! Want to hear more? Follow @rixo and head over to our Instagram @astridandmiyu to stay updated with new episode launches
Did you know that every 18 seconds someone in the US turns 18 and is eligible to vote? Well...we didn’t. However, this group of young interns from The Brand Lab did (shout out to Target and 3M for sponsoring their internship!!). Henry, Kiara, and Alexa joined us via Zoom to talk all about it in this very special episode of #WorkInProgress. These CEO’s in the making are part of the next generation and are champions for change. They share how Covid19 impacted their internship and adjusted to a virtual world of creating a brand and team building. Our favorite part was hearing their individual stories that had us in tears or laughing hysterically (this you will thoroughly enjoy). Lastly, they explain to us WHY it’s important to make their voices heard and #VOTE in the upcoming election on November 3rd, 2020. Go to Vote411 to get all the information you need about voting including registering to vote and where to go. #Every18Seconds #VoteForYourLife #WorkInProgress #ListenIn #MicLife #Podcasters
Amanda Morgan, Managing Director UK of cult Parisian fragrance brand Diptyque, sits down with Connie to discuss her career history from her Australian roots, the changing world of business evolving into multiple omnichannels beyond bricks and mortar retail and the importance in being continuously innovative, agile and staying ahead of the competition. Thank you so much for tuning into our first episode of #TheBrandLab, subscribe and stay tuned for new episodes of the Astrid & Miyu podcast every week! Want to hear more? Follow @diptyque and head over to our Instagram @astridandmiyu to stay updated with new episode launches
On Episode 54, Kevin is flying solo as he welcomes a very special guest, Sarah McNally, CEO of The People Brand Company, Founder of Lady Boss, and MC for the Twin Cities Chapter of F.U.N. hosted by tech.mn. This Episode is powered by Fredrikson & Byron Fredrikson & Byron has built a reputation as the firm “where law and business meet” by bringing business acumen and entrepreneurial thinking to our work with clients and by operating as business advisors and strategic partners as well as legal counselors. The Fredrikson & Byron SURGE group works specifically with startups and growing companies in technology, healthcare and life sciences, energy, consumer goods, and social entrepreneurs. To learn more about how the SURGE team can help your company reach its business goals, contact SURGElaw@fredlaw.com and visit fredlaw.com. Hype TimeEvery episode we ask our guest to name drop someone doing cool things in the MN business community. Sarah gives a shout out to The Brand Lab. Socials tech.mn on TwitterKevin McArdle on TwitterSarah McNally on TwitterSarah McNally on LinkedIn Links Register for your free ticket to FUN on September 22ndThe People Brand CompanyLady Boss Virtual
Before the Clouds (Business, entrepreneurship, hustle, influencers, career advice, marketing, jobs
Candy Harris has spent her career developing the visual marketing language of leading lifestyle brands. Her professional journey began as she developed a youth marketing division at The Familie, a renowned action sports athlete management firm. Having worked with clients such as Nike and ESPN, she honed her craft developing marketing strategies and brand partnerships around the world’s top surf, skate, moto, and BMX athletes. Her love of crafting stories, and strategies, around athletes, led her to the role of Brand Director for iconic lifestyle company Billabong. There she spent a decade developing iconic global events, campaigns, and collaborations, helping to expand Billabong from its passionate endemic audience to become a recognizable global lifestyle brand. Following her time at Billabong, Candy pursued her passion for building brands from the ground up and joined Stance Socks, as one of the first dozen employees on board. Candy was a part of the executive team who grew the brand from start-up disrupter to category phenomenon. Prior to founding Unlisted, Candy most recently played both Chief Marketing and Creative Officer roles at Stance, overseeing the Marketing, Creative and Experiential teams. Having over 20 years of marketing and creative experience, Candy has developed her skills across various brand touch points from product category development, to events and campaign execution. While at Stance she led a marketing team through several high-profile collaboration launches ranging from the likes of Rihanna and Jean-Michel Basquiat to crafting global Brand Campaigns and influencer strategies. Unlisted Brand Lab has been a long time coming; a brand incubator and creative marketing agency that draws together her 20 years of experience and connections throughout the industry. To stay connected with your host, follow @thomas.ma7 on Instagram
Ever go out knowing your hair looks horrible or there is something wrong with your clothes? Everyone probably has but the more important question is – does anyone actually notice. This episodes begins with some fascinating research about how much people actually pay attention to you and your physical appearance. http://www.youbeauty.com/beauty/psychology-of-hair/So many factors influence what you eat and how much you eat – and you are totally unaware of many of them. Dr. Brian Wansink, Director of the Food and Brand Lab at Cornell University and author of the book Slim by Design: Mindless Eating Solutions for Everyday Life (https://amzn.to/2XlCS1M) returns for a closer look at how you are influenced and how to protect yourself from eating too much of the wrong food. Every office has a set of coffee mugs in the kitchen that people use. Have you ever stopped to consider just how clean those coffee mugs are? A scientist has tested mugs in several offices and wait until you hear what he found. http://www.upi.com/Health_News/2013/02/23/Expert-Coffee-mug-on-desk-agerm-machine/UPI-72401361679514/?spt=hs&or=hnBad things happen. They are part of life. Often when catastrophe strikes, people freak out and don’t cope well with the situation. That’s why Sarah Knight is here. Sarah was one of those people who worried about problems rather than actually deal with them. Then she found a better way. Sarah is the author of the book Calm the F* Down: How to Control What You Can, Accept What You Can’t So You Can Stop Freaking Out and Get On With Your Life )https://amzn.to/2VnXNzn). Listen as Sarah offers some great advice to help deal with those inevitable disasters that life brings and come out better as a result.This Week's Sponsors-Purple Mattress. Text "Something" to 84888 to get a free pillow when you buy a mattress.-Quip. Get your first refill free when you buy a quip toothbrush at www.Get Quip.com/something-Geico. Go to www.Geico.com to see how Geico can save you money on your car insurance-ADT. Go to www.ADT.com/smart to learn how ADT can design and install a smart home system for you.
Leigh Stringer, Senior Workplace Expert for EYP Architecture & Engineering, and author of the Healthy Workplace, The Green Workplace. We talk about the business case for a healthy workplace, fueling the human engine and choosing the right design elements to enable productivity. We had an amazing talk. Look for my interview with Leigh Stringer next week. You can find Leigh Stringer at: http://leighstringer.com (leighstringer.com) http://@string0820 (Twitter ) https://www.linkedin.com/in/leighstringer/ (LinkedIn) https://www.facebook.com/TheHealthyWorkplaceBook (Facebook) You can find the two books she has authored: http://www.amazon.com/Green-Workplace-Sustainable-Strategies-Environment/dp/0230103367/ref=sr_1_1?ie=UTF8&qid=1447865033&sr=8-1&keywords=the+green+workplace (The Green Workplace: Sustainable Strategies that Benefit Employees, the Environment, and the Bottom Line) https://www.amazon.com/gp/product/0814437435/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0814437435&linkCode=as2&tag=string0820-20&linkId=ab732c7ad6ef19af516d5d3af84cd68b (The Healthy Workplace: How to Improve the Well-Being of Your Employees—and Boost Your Company's Bottom Line) Resources: https://www.jjhpi.com/ (Human Performance Institute) http://www.rwjf.org/en/library/interactives/interactive-map-the-evolution-of-an-epidemic.html (Robert Wood Johnson Foundation - Obesity in America: Mapping the Evolution of an Epidemic) https://justgetflux.com/ (f.lux) – “it makes the color of your computer's display adapt to the time of day, warm at night and like sunlight during the day” https://www.yogaglo.com/ (Yoga Glow) https://www.mindfulnesscds.com/ (Guided Mindfulness Meditation) http://www.leighstringer.com/andy_lee/ (Aetna's Chief Mindfulness Officer: An Interview with Andy Lee ) https://www.calm.com/ (Calm App) http://www.lifehack.org/articles/technology/bloom-productivity-iphone.html (Bloom App) http://www.huffingtonpost.com/2013/11/25/gps-for-the-soul-app_n_4324970.html (GPS 4 Soul App) http://buddhify.com/ (Bhuddify) https://foodpsychology.cornell.edu/ (Food and Brand Lab ) https://www.wellcertified.com/ (Well Building Standard) https://fitwel.org/ (Fitwel) http://www.chaa.org/ (Corporate Health Achievement Award) http://www.rayfabiusmd.com/ (Ray Fabius) https://www.jhsph.edu/faculty/directory/profile/3011/ron-z-goetzel (Ron Goetzel, Phd) https://www.hsph.harvard.edu/katherine-baicker/ (Katherine Baiker) - Adjunct Professor of Health Policy and Economics: Music by: Epic Music Supervision Constructrr.com/ep41
Formerly at ConocoPhillips and now the president of Cargill Proteins, Sonya Roberts manages growth, new ventures, and strategic pricing. Sonya has years of experience working in marketing and is a board member of The Brand Lab. In Sonya’s interview she shares with us the experience of being a minority as a child and a time she felt excluded in the workforce.
Universities are increasingly talking about "excellence" as a basis for evaluating scholarship and making strategic decisions. We talk about a recent paper that analyzes the rhetoric around excellence, finds it wanting, and offers up some alternatives. Plus: We get ready for spring "break" (flying to beautiful places to keep working); the controversy around Brian Wansink's Food and Brand Lab; and should our letter-writer appeal an editorial decision based on an error? Links discussed: Spoiled Science (Chronicle article about Brian Wansink) The Wansink Dossier (Tim Van Der Zee's compendium of anomalies in Food and Brand Lab publications) Excellence R Us: University Research and the Fetishisation of Excellence by Samuel Moore, Cameron Neylon, Martin Paul Eve, Daniel Paul O’Donnell, and Damian Pattinson The Black Goat is hosted by Sanjay Srivastava, Alexa Tullett, and Simine Vazire. Find us on the web at www.theblackgoatpodcast.com, on Twitter at @blackgoatpod, or on Facebook at facebook.com/blackgoatpod/. You can email us at letters@theblackgoatpodcast.com. Our theme music is Peak Beak by Doctor Turtle, available on freemusicarchive.org under a Creative Commons noncommercial attribution license. This is episode 5. It was recorded March 20, 2017.
Legendary Life | Transform Your Body, Upgrade Your Health & Live Your Best Life
How can you become slim by design, without starving? On today’s episode, Dr. Brian Wansink introduces groundbreaking solutions for designing our most common spaces--schools, restaurants, grocery stores, and home kitchens, among others--to make positive changes in how we approach and manage our diets. Get ready to a slimmer you. Listen Now! Brief Bio: Brian Wansink (Ph.D. Stanford 1990) is the John Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he directs the Cornell Food and Brand Lab. He is the lead author of over 100 academic articles and books on eating behavior, including the best-selling Mindless Eating: Why We Eat More Than We Think (2006) along with Marketing Nutrition (2005), Asking Questions (2004), and Consumer Panels (2002). Wansink’s award-winning academic research on changing eating behaviors has been published in the world’s top marketing, medical, nutrition and obesity journals. It contributed to the introduction of smaller “100 calorie” packages (to prevent overeating), the use of taller glasses in some bars (to prevent the overpouring of alcohol), and the use of elaborate names and mouth-watering descriptions on some chain restaurant menus (to improve enjoyment of the food). His results have been presented, translated, reported, and featured in television documentaries on every continent but Antarctica. An Iowa native, he lives with his wife and three daughters in Ithaca, NY, where he’s a mediocre saxophone player in a rock-and-roll band and where he regularly enjoys both French food and french fries. In this episode, you’ll learn: Why do we eat what we eat (08:09) 5 Reasons most diets fail (10:13) 7 Ways to cut calories without noticing (15:16) The five places that influence your food choice (22:47) Why willpower isn't enough to keep the pounds off (14:35) Wansink’s 10-Point Test: Is your home making you slim by design? (29:07) 6 Simple tips to help you curb snacking (40:27) How to change your environment and skip dieting (38:26) Resources: Book: Connect with Brian: Thanks for Listening! Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to . Are you tired of following a fitness routine, eating healthier foods, and not be seeing the weight come off the way you hope? Take my now and find out how to fix that today. Until next time! Ted
In this episode host Roberto Figari Professor David Just and Food and Brand Lab researcher Gnel Gabrielyan discuss lotteries and who plays them. Originally published March 2016. Tweet us @MadHatEconomics Email us madhatecon@gmail.com
In this episode Professor David Just and Food and Brand Lab staffers Adam Brumberg and Katie Baildon discuss valentines day gift giving. Originally published March 2016. Tweet us @MadHatEconomics Email us madhatecon@gmail.com
In this episode host Roberto Figari Professor David Just and Food and Brand Lab researcher Gnel Gabrielyan discuss lotteries and who plays them. Originally published March 2016. Tweet us @MadHatEconomics Email us madhatecon@gmail.com
In this episode Professor David Just and Food and Brand Lab staffers Adam Brumberg and Katie Baildon discuss valentines day gift giving. Originally published March 2016. Tweet us @MadHatEconomics Email us madhatecon@gmail.com
In the very first episode of The Whole Health Life Podcast, we explore how our health is subtly and unknowingly influenced by the world around us. I'll be talking to Professor Brian Wansink, who's research has completely changed the way my family and I approach food. Brian Wansink is a Professor of Marketing and the Director of the Food and Brand Lab at Cornell University. He and his team are dedicated to studying why we eat what we eat and how triggers around us, such as people, packages, dinnerware, product names, labels, lights, smells, and distractions, can unconsciously influence what we put into our mouths. The great thing about the tips and tricks that Professor Wansink shares in our conversation is that they are not only grounded in rigorous research, he's put them to the test in his own busy life so he knows they work. They're also simple and inexpensive, and can really make a difference.
In this episode of Eating Matters, host Jenna Liut talks with Dr. Brian Wansink, founder and director of Cornell University’s Food & Brand Lab about his 25 year career in food psychology and consumer behavior research. Dr. Wansink unpacks key findings from his previous books, Mindless Eating, and Slim by Design, with a particular focus on his article, “'Don’t Eat So Much:' How Parent Comments Relate to Female Weight Satisfaction” published this past June in Eating & Weight Disorders. Later in the show, Jenna speaks with Megan Mokri, Founder & CEO of Byte Foods, an innovative, healthy vending machine company operating in San Francisco.
The food industry is more successful than it's ever been. Food is cheap, accessible. And many of us are eating A LOT of it. On this episode, Brian Wansink of the of the Food and Brand Lab of Cornell University joins Kurt and Steve. Brian is a leading expert in changing eating behavior – both on an individual level and on a mass scale – using principles of behavioral science. His research focuses on how ads, packaging, and personality traits influence the usage frequency and usage volume of healthy foods. His research on consumption volume has won national and international awards for its relevance to consumers. His findings have been widely featured on 20/20, BBC News, The Learning Channel, all news networks, and on the front pages of the Wall Street Journal and the New York Times. He is also the author of Mindless Eating (2006) and Slim by Design (2014) as well as over 200 peer-reviewed journal articles. From 2007 until 2009 he was appointed by the White House as the USDA’s CNPP Executive Director in charge of the Dietary Guidelines for 2010 and the Food Guide Pyramid (MyPyramid.gov). He is a former bad open-mic comic and rock sax player. He lives with his wife and three girls in Ithaca, New York, where he enjoys both French food and French fries.
Professor Brian Wansink is an expert in eating behavior and the director of Cornell University’s Food and Brand Lab. Brian reveals some of the fascinating insights from his research, like how you can better arrange your kitchen to avoid eating too much. And you’ll never guess what animal part he dined on during a recent trip to Norway. We’ll also dig into news about the vegan food lobby and give you some tips on how to make green treats on St. Paddy’s Day without using artificial food dyes.
Ever wondered how plate size affects waist size? This week on A Taste of the Past, Linda Pelaccio is on the line with Brian Wansink, Professor and Director of the famed Cornell University Food and Brand Lab, where he is a leading expert in changing eating behavior – both on individual level and on a mass scale -- using principles of behavioral science. The author of Mindless Eating and Slim by Design as well as over 200 peer-reviewed journal articles, tune in as Brian relays how we can change the way we eat in a fun, painless, scalable, meet-people-where-they-are way.
In this episode's News & Views, we look at a study that says junk food's not so bad; another study that says sugar is toxic; and a disturbing report that shows mortality rates are on the rise for middle-aged white Americans. In the Shinrin-yoku segment, we look at stats about how much time kids are spending in nature. Our Moment of Paleo is about expectations. After the Bell features writer Andrew Solomon. Plus, a "superhuman" documentary and a book recommendation, too. Links for this episode:New! Full List of Recommended Books & AudiobooksOur Facebook Community: News Hunters & Gatherers, Post Your Links Here!This episode's homepage with sectioned show notes & moreVICE documentary - Wim Hof, The Iceman - InnerfireCandy, Soda, and Fast Food are Not Driving the Rising Obesity Trend in the US | Food and Brand LabTurns Out Junk Food Isn't To Blame For ObesitySugar Is Definitely Toxic, a New Study Says | TIMEStudy Concluded That Sugar Is Toxic : MEDICINE & HEALTH : Science TimesStudy: Cutting sugar improves kids' health in 10 days - CNN.comGlaring Flaws in Sugar Toxicity StudyKids, Sugar, and Metabolic Mechanisms | NutrevolveDeath Rates Rising for Middle-Aged White Americans, Study Finds - The New York TimesMore Undereducated, Middle-Aged Whites are Dying - FortuneAdults over 30 may be losing the "happiness advantage" - CBS NewsChildren 'missing whole side to life' by not spending enough time outdoors - Independent.ieThe Parable of Maybe | – Humans Are Not BrokenHappiness on the Decline for Adults | Psych Central NewsHow To Be Happy: Key To Happiness May Be As Simple As Logging Off FacebookAndrew Solomon: Depression, the secret we share | TED Talk | TED.comSponsored in part by PuraKai. Visit purakai.com to shop for eco-friendly clothing and stand-up paddle boards. Be sure to use coupon code "latest in paleo" for 15% off all clothing purchases.
Did you know that you make 25-30 food-related decisions by the end of breakfast each day? What?! It’s not just about the type of cereal you choose for breakfast, it’s how much you serve yourself, whether to add milk, how much milk, whether to finish the first bowl, if you go back for seconds, what you do with the extra milk and on…and on…and on…And that’s just in your kitchen! You do this all. day. long. Which, it turns out, is why we end up mindlessly overeating. We don’t realize we’re making hundreds of little micro decisions each day. I’m here to tell you the good news about all of this mindless eating. The same things that make you overeat can help you engineer your environment and your food choices so that you mindlessly eat less. Without going on some crazy diet. Without depriving yourself of the stuff you love. You can eat up to 20% less each day without even realizing it. You just need to implement a few simple, scientifically-proven tools (sounds like an infomercial, right?). Sound good? I thought so too! Which is why I’m super excited to share today’s episode with you. Dr. Brian Wansink is Director of the Cornell University Food and Brand Lab and this is the type of stuff he studies each and every day. He’s written an awesome book that you should absolutely read called Slim by Design. It will literally rock your world. Dr. Wansink can look at your kitchen and predict how much you weigh with a surprising degree of accuracy. Why? Because it turns out that your kitchen and how you have it structured can either make you (and your family) slim by design or heavy by design. In this episode Dr. Wansink shares tools for tricking yourself into eating less, both in this busy holiday season and at home year round. I can’t wait to hear your favorite parts of this episode. And get the book. Seriously. It’s that useful.
Guest Brian Wansink, Ph.D., Director of Cornell Universitys Food and Brand Lab, and author of Slim by Design: Mindless Eating Solutions for Everyday Life, explains ways we can simply tweak our most common food environments, we can easily lose unwanted pounds and achieve better healthSlim By Design
My guests today are Gerd Gigerenzer and Brian Wansink. Gigerenzer is currently director of the Center for Adaptive Behavior and Cognition (ABC) at the Max Planck Institute for Human Development and director of the Harding Center for Risk Literacy. Wansink is the John Dyson Professor of Marketing and the Director of the Cornell Food and Brand Lab in the Department of Applied Economics and Management at Cornell University. The topics are Gigerenzer's book Risk Savvy: How to Make Good Decisions and Wansink's book Slim by Design: Mindless Eating Solutions for Everyday Life. In this episode of Trend Following Radio we discuss: Covel and Gigerenzer discuss the differences between Daniel Kahneman and Gigerenzer's views; heuristics vs. statistics; the notion of medical check-ups, prostate cancer, and the PSA test; taking risks, and instincts vs. expert advice; relative vs. absolute risk; Benjamin Franklin's ledger, heuristics, and romance; intuition, facts, unconscious intelligence, and gut decisions; being risk savvy and ordering in upscale restaurants, why Risk Savvy is an alternative to many other outlooks; the two tools to being risk savvy; the gaze heuristic and athletics; complex problems and simple heuristics. Covel and Wansink discuss weight and obesity; our genes and environment as an effect on our health; “doing what skinny people do” and studying buffets; modeling the behavior of slim people; the advantages of chopsticks; the power of the grocery shopper of the household; triggers and tips to avoid unhealthy behavior that happens in restaurants; correlations between where you sit in a restaurant and eating choices; the three types of people in the context of nutrition; the influence of the environment on our eating habits; being slim by design vs. being slim by willpower; pursuing happiness vs. pursuing a purpose. Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!
Michael Covel interviews both Gerd Gigerenzer and Brian Wansink on today’s podcast. Gigerenzer joins Covel for his second appearance on the podcast. He is currently director of the Center for Adaptive Behavior and Cognition (ABC) at the Max Planck Institute for Human Development and director of the Harding Center for Risk Literacy. Gigerenzer’s new book is Risk Savvy: How to Make Good Decisions. Covel and Gigerenzer discuss the differences between Daniel Kahneman and Gigerenzer’s views; heuristics vs. statistics; the notion of medical check-ups, prostate cancer, and the PSA test; taking risks, and instincts vs. expert advice; relative vs. absolute risk; Benjamin Franklin’s ledger, heuristics, and romance; intuition, facts, unconscious intelligence, and gut decisions; being risk savvy and ordering in upscale restaurants, why Risk Savvy is an alternative to many other outlooks; the two tools to being risk savvy; the gaze heuristic and athletics; complex problems and simple heuristics. Next, Covel speaks with Brian Wansink. Wansink is the John Dyson Professor of Marketing and the Director of the Cornell Food and Brand Lab in the Department of Applied Economics and Management at Cornell University. His newest book is Slim By Design. Covel and Wansink discuss weight and obesity; our genes and environment as an effect on our health; “doing what skinny people do” and studying buffets; modeling the behavior of slim people; the advantages of chopsticks; the power of the grocery shopper of the household; triggers and tips to avoid unhealthy behavior that happens in restaurants; correlations between where you sit in a restaurant and eating choices; the three types of people in the context of nutrition; the influence of the environment on our eating habits; being slim by design vs. being slim by willpower; pursuing happiness vs. pursuing a purpose. Want a free trend following DVD? Go to trendfollowing.com/win.
On this week’s show: What happens when Coca-Cola funds obesity research? Is healthy obesity really a myth? What is second-hand stress? Does eating meat off the bone make kids misbehave? In the Moment of Paleo we discuss valuing life. And in the After the Bell segment, Dr. Robert Sapolsky discusses what makes us human. Links for this episode:Just Eat It.What Role Should Coca-Cola Play In Obesity Research? - ForbesObesity: Should Coca-Cola Play Role in Research?Research conflicts not limited to pharma - Medical Marketing and Media? Study Links Sugary Drinks to Thousands of Deaths - YouTubeAmerican College of Cardiology Foundation | ArticleHealthy obesity a myth, say researchers at Mount Sinai Hospital — Mount Sinai HospitalThere’s No Such Thing As Healthy Obesity, Says Study | TIME.comObese and healthy? Maybe not, study says | Fox NewsIs Healthy Obesity a Myth? – WebMD? The Obesity Paradox - Health Effects of Excess Weight - YouTubeIt's really not possible to be obese and healthy, says new study | MNN - Mother Nature NetworkCardioSource - Metabolically Healthy Obesity Found to be Associated With Coronary AtherosclerosisStress Can Be Contagious, Researchers Find | ATVNBiting into Whole Foods can Make Children Rowdy | Food and Brand LabBiting versus chewing: Eating style and social aggression in childrenCould Eating Chicken On The Bone Make Kids More Aggressive? (VIDEO)Cut up Your Kids’ Food So They Won’t Be Jerks: a Study | Geekosystem? Robert Sapolsky, Ph.D: Humans are Unique Among Living Creatures - YouTube
On this week's show: RIP John Pinette and a word from Carl Sagan. How do marketers lure kids in the cereal aisle? Does junk food or being obese make you lazy? The obesity paradox...is it OK to be fat? Why is bacon getting so expensive? Plus a Moment of Paleo segment and Golda Poretsky After the Bell. Links for this episode:TX Bar Organics $500 Grass-fed Meat GiveawayJohn Pinette "on a diet" - YouTubeCarl Sagan's last interview with Charlie Rose (Full Interview) - YouTubeEyes in the Aisles: Why is Cap’n Crunch Looking Down at My Child? | Food and Brand LabStudy: Cereal Companies Use Eye Contact to Entice Kids | Video - ABC NewsStudy: Creepy Cereal Box Characters Are Trying To Make Eye Contact With Children – ConsumeristThe Sticky Methods Of Marketing Cereal To Kids - ForbesThe Cap'n Crunch Show - Official Teaser - YouTubeDoes a junk food diet make you lazy? UCLA psychology study offers answer / UCLA NewsroomJunk food makes you lazy: Study looks at overweight, unmotivated rats - latimes.comIs your diet making you lazy?New study shows how junk food diets prompt laziness - Medical News TodayJunk Food Diet Causes Lethargy and LazinessAmerican College of Cardiology Foundation | Journal of the American College of Cardiology | DETRIMENTAL EFFECT OF LARD-BASED DIET ON MITOCHONDRIAL RESPIRATORY CHAIN COMPLEXES AND OXIDATIVE STRESSTODAY: Heavy and healthy on MSN VideoGeneration X Kids Fatter Than Baby Boomers | Asian Scientist Magazine | Science, Technology and Medicine News Updates From AsiaGeneration X fatter than baby boomer parents: University of Adelaide studyYoung male smokers may raise obesity risk in their future sons - News - 1330 WHBL Sheboygan's News RadioU.S. bacon prices rise after virus kills baby pigs - CBS News'Piglet Smoothie' Fed To Sows To Prevent Disease; Activists Outraged : The Salt : NPRPorcine Epidemic Diarrhea Virus quickly spreading - KSFY News - Sioux Falls, SD News, Weather, SportsFactory-Farmed Pork Horrors Could Soon Be Hidden Through Proposed 'Ag-Gag' Law | Rodale NewsGovernor Otter Makes Ag-Gag Law | KMVT | Twin Falls, ID News, Weather and Sports | Idaho News, Weather and Sports | Breaking AlertSummit will address: "Who is Big Ag?"Why It's Okay To Be Fat: Golda Poretsky at TEDxMillRiver - YouTube
Director of the Cornell Food and Brand Lab, Brian Wansink, is known as the "Sherlock Holmes of food." Investigating patterns in food psychology, he found clues to eat healthfully without even noticing.
In this episode, Brian Wansink, eating behaviorist and director of the Cornell University Food and Brand Lab, talks about "Mindless Eating" habits; and Doug Lane, who was once a youngster on the Mr. Wizard TV series, remembers his time with the late Don Herbert. Plus we'll test your knowledge of some recent science in the news. Websites mentioned on this episode include www.mindlesseating.org; www.mrwizardstudios.com
The most entertaining weight loss and fitness show on radio." Please click on the POD button to listen to the latest Dr. Fitness and the Fat Guy radio show. On tonight's show, Doctor Fitness and the Fat Guy get the skinny about mindless eating from the the guy who wrote the book on the subject Brian Wansink. Brian is the director of the Cornell University Food and Brand Lab. He also wrote the bestselling book "Mindless Eating. Why We Eat More Than We Think." He has appeared all over the place including, the New York Times, MSNBC and now on an upcoming PBS special. His work was instrumental in the creation of all those 100 calorie snacks bags that are in your grocery store. Brian shared lots of tips and great strategies for you to stop that mindless eating that sabotages the best dieting intentions. He also invited our listeners to attend a very special FREE Consumer Camp being held at his lab on April 13-15. You can see firsthand how he does his groundbreaking research and hopefully you'll come away with a handle on controlling your snacking. Please check out Brian's website www.mindlesseating.org for lots of great info on his book, the camp and other resources. We also got to spend some quality time with Gillian Verga, the founder of Weight Circles. WeightCircles is a great new online community that helps people who want to lose weight keep it off. This wonderful community connects people together in circles and helps them stay motivated, exchanging tips and encouraging each other. If you have had trouble sticking with a diet you should give weightcircles a try. It is free and they have a circle for just about everyone. There are circles for seniors, for men, for women, for those who need to lose a lot of weight and for those who just need help maintaining the weight they have already lost. Please go to www.weightcircles.com and you can explore this website yourself. I'm sure you will find a circle to help you achieve your goals. Our last guest was Sara Holliday a yoga expert and a contributor to the Hot Moms Club. Sara has produced a series of yoga videos specifically for mothers to help them stay in shape during pregnancy and lose the weight and get in shape after the birth of their baby. She has the only yoga programs out there that are tailored to each trimester of pregnancy. And after you have your kid please check out her Postnatal total body toning video as well as her classic Stroller Workout for moms video. Go to her website to learn more about this amazing mom and all of her dvds at www.fitbysara.com The Doctor is really getting into his fitness tips now. He has stopped recycling old weight loss tips and is somehow coming up with new helpful weight control material. So here is another installment of ...Dr Fitness' "Things You Can Do Today" To Lose Weight Tomorrow. Here are a few of Dr. Fitness' secrets...Number 1, take a fast food break. No more drive thru's for the rest of the month. Number 2, spring is a great time to clean out your pantry. Get rid of high calorie snacks and try some new recipes. And Number 3, break out that food journal again. Some bad habits have probably snuck back into your eating so write down what you are currently eating to see where you are at. Remember if you are not assessing you are guessing. There were a couple more tips from Dr. Fitness, but you'll have to listen to the podcast or go to his blog to get the rest. Kathie was back in the studio this week. The doctor had a grin from ear to ear for the whole show. Remember she is one of the top feet and legs model's out there... she is so hot she got to be a body double for Alyssa Milano a few weeks ago. Be sure to check out Kathie's website www.getkathie.com. Also check her out on www.RealSavvyMoms.com. Jennifer Nicole Lee has offered to give away a FREE 30 minute consultation and one of her inspirationally hot calendars to one of our lucky listeners. So if you are interested in winning send the Doctor an email at Adam@drfitnessandthefatguy.com. We are choosing the winner based on two things. First a compelling reason why you would benefit from chatting with Jennifer Nicole Lee and second how many mentions you can get the Doctor Fitness and the Fat Guy website and radio show in blogs. So start spreading the word about the show because we will be selecting the winner in a couple of weeks!!! Also I need you to please do me a favor. My nine year kid Max made his radio debut in his new show "Kid Power Radio." This is a great show for your kids. It is kind of like a kids version of Entertainment Tonight. Max recaps the week in entertainment and gives his take and review of what he liked and didn't like on Tv, at the movies and in music. Please go to his site and download the show for your kid. And if your kid sends an email in Max will read it on the air next week. The show can be found at www.kidpower.libsyn.com and you can email Max at RadioStarMax@Yahoo.com. you encouragement is great appreciated. Thanks!!! As always, more laughs, more info and more fun than any other health, fitness, weight loss podcast out there. Click the podcast button and check out the entire show right now. Don't forget to check out the Doctor Fitness and the Fat Guy blog at www.weightlossradio.blogspot.com for more tips about weight loss and Dr. Shafran's analysis of all things health and fitness. Also check out our website www.drfitnessandthefatguy.com to subscribe to our FREE weekly healthy living newsletter. You can also email Dr. Fitness there with your specific questions and he will personally answer each one. Promise!!!
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