Podcasts about jaynie smith

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & President of Smart Advantage Inc.,Jaynie Smith.Jaynie Smith, CEO of Smart Advantage and author of Creating Competitive Advantage, shared her expertise on gaining a competitive edge in today's crowded marketplace. She emphasized that differentiation is not merely about being different but strategically different in ways that matter to customers.Jaynie's approach, foundational to Smart Advantage, focuses on identifying what a company does better than anyone else. It's about having a clear, measurable value proposition that resonates with the target audience.Through anecdotes and examples, Jaynie illustrated how businesses often overlook their inherent strengths and fail to communicate them effectively. Her insights provided a clear path for identifying and leveraging these unique attributes.Key Points from the Episode:Importance of creating competitive advantageStrategies for differentiating a business in the marketLeveraging unique selling propositionsThe role of customer value in competitive advantageIdentifying and communicating a company's competitive advantageCase studies and examples of successful competitive advantage implementationThe impact of competitive advantage on business growth and successThe relationship between competitive advantage and customer loyaltyThe connection between competitive advantage and profitabilityThe future of competitive advantage in the business landscapeAbout Jaynie SmithJaynie L. Smith is a distinguished business consultant and CEO of Smart Advantage, Inc. This consultancy firm focuses on enhancing its clients' sales, marketing, and management strategies, which include mid-sized to Fortune 100 companies. Internationally recognized for her expertise, Jaynie leverages her knowledge to help companies identify and articulate their competitive advantages, thereby boosting their financial performance. Her role as a consultant extends globally, demonstrating her wide-reaching influence in the corporate world.In addition to her consultancy work, Jaynie Smith is a prolific author and influential speaker. Her book, Creating Competitive Advantage, is particularly noteworthy, having achieved significant success with its 19th printing and securing a place in the top 1% of books sold on Amazon.com. She also authored Relevant Selling. Her thought leadership has earned her features in top publications like The New York Times and Entrepreneur, and she has made numerous appearances on television networks such as ABC and MSNBC. Her contributions to the business community are further highlighted by hosting the radio show Mind Your Biz Today, where she engaged with CEOs and business leaders to discuss key industry insights.About Smart Advantage Inc.:Smart Advantage, Inc. is a strategic consultancy firm that helps organizations stand out by improving their differentiation strategies. Founded by Jaynie L. Smith, the company has expanded significantly since publishing Smith's book, Creating Competitive Advantage. This book details the benefits organizations experience when effectively distinguishing themselves from buyers by focusing their messaging and operational efforts on their competitive strengths. Over the years, Smart Advantage has assembled a team of presenters, consultants, and market research experts dedicated to this...

Escape the price war battleground and sail confidently into SaaS market dominance as Jeff Mains sits down with Jaynie Smith – a renowned corporate consultant, speaker, CEO, and bestselling author with over three decades of expertise.Jaynie dives deep into the essence of what constitutes a true competitive advantage and debunks the myths surrounding common business clichés. Through real-world examples, she illustrates how companies can transform their fortunes by aligning their operations with the outcomes their clients truly value.Jaynie has transformed the landscape of business strategy with her acclaimed books, "Creating Competitive Advantage" and "Relevant Selling," which serve as the cornerstone of her impactful keynote presentations and Smart Advantage consulting framework. With her efforts, she helps businesses leverage their strengths and thrive in competition.Key Takeaways[00:00:07] - Building a Future-Proof Company[00:05:37] - Achieving Market Dominance With Differentiation[00:09:01] - Understanding Competitive Advantage in Business[00:12:53] - Importance of Customer Buying Criteria[00:17:47] - Success Through Market Research Data[00:21:09] - Lack of Measured Order Accuracy[00:29:47] - Market Research for Scaling Companies[00:34:32] - Customer Value vs Company Prioritization[00:41:46] - Importance of Understanding Customer PreferencesTweetable Quotes“And when you want to have something that is a competitive advantage and quantify that and say, we're 85% better in this, or we have a defect rate of 0.00001% or whatever it is, but you're saying 85% of them don't even measure what the thing is that they need to be using as their competitive advantage.” - 00:14:07 Jeff Mains“A competitive advantage must be quantifiable. The value proposition is that which is relevant. You're talking to the customer about something they care about and it's measured. So a competitive advantage-based value proposition is relevant, measured, and relative to their alternative choices.” - 00:10:13 Jaynie Smith“So competitive advantage is what the customer values that you can measure. It's not a cliche. It's ideally not stated by the competition and most important, it must be relevant. You must be selling what they care about.” - 00:11:17 Jaynie Smith“Remember, people come to websites, they're looking for somebody to write, do their software, and they're scrolling through websites. How long do you think they stay? Under 10 seconds.” - 00:40:23 Jaynie Smith“But if you want click-throughs, you got to have the hook in right away on your website. It should be in every, you know, ask me where should you put this? It should be in every proposal. It should be on your business cards.” - 00:40:47 Jaynie SmithSaaS Leadership Lessons1. Know Your Customer's Values: Understand what your customers truly value. Prioritize customer research to identify Customer Relevant Indicators (CRIs) and align their offerings with these values, ensuring that the business delivers on the promises that matter most to their customers.2. Differentiation is Key to Monopoly Control: Differentiate products and services to avoid price wars and commoditization. Creating a unique value proposition and building an impenetrable moat around the business using intellectual property, strategic partnerships, and network effects. 3. Communicate Your Competitive Advantage: Discovering competitive advantages is essential, but effectively communicating them to prospects and customers is equally crucial. Updating key performance indicators across platforms like websites and social media showcases the company's...

Want the secrets to standing out in a crowded market and captivating your customers? On this episode of The Customer Service Revolution, get ready to change your business as guest Jaynie Smith analyzes the stark reality that many CEOs are in the dark about their competitive edge. John's conversation with Jaynie dives into customer-centric strategies, where we blow the lid off “blah blah blah” marketing and reveal the remarkable tale of JTECH's restaurant pager breakthrough. Learn the power of understanding your customer's top buying criteria, and hear how a profound shift toward the client's perspective can revolutionize the way you do business. This is an expedition through the emotions that tie a client to a company, where trust and personal connection transcend transactional relationships. Discover why testimonials echo the heart of what customers most value, and we sift through Jaynie's “Relevant Selling” strategies for gathering genuine client feedback—without breaking the bank. Jaynie's expertise offers an arsenal for any business ready to level up. Whether you're an entrepreneur or a seasoned business leader, this episode is full of strategies to ensure your company stands out and strikes a chord with every customer it serves. Here are just a few takeaways: Why 95% of CEOs can't articulate their competitive edge, stressing customer perspective over internal opinions The importance of aligning business strategies with customers' top buying criteria, featuring the story of JTECH's restaurant pager Emotional connections in client relationships and nurturing trust and personal connection beyond transactions Strategies for collecting authentic customer feedback The power of relevant testimonials in boosting customer loyalty Cost-effective customer research methods from Jaynie Smith The significance of past performance in marketing messages to differentiate a business from competitors Common business flaws, like failing to ask customers what they value and not measuring or updating performance metrics regularly Resources mentioned: thedijuliusgroup.com/the-customer-service-revolution-podcast thedijuliusgroup.com/project/cx-executive-academy thedijuliusgroup.com/project/cx-executive-academy-online thedijuliusgroup.com/blog thedijuliusgroup.com/my-cxt smartadvantage.com   jayniesmith.com www.linkedin.com/in/jayniesmith www.amazon.com/dp/0385517092/ref=as_li_tf_til?tag=smaadvinc-20&camp=14573&creative=327641&linkCode=as1&creativeASIN=0385517092&adid=0M35TK2H8FBV9B3E9S43& www.thedijuliusgroup.com Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. *** Episode Credits: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode of Contractor Radio Jim talks with author, consultant and public speaker Jaynie Smith on how home service contractors can gain the competitive advantage by leveraging metrics and data to create a unique value proposition that will differentiate  themselves from the competition, avoid cliche marketing and branding, and ultimately help better serve the client.  Jim and Jaynie break down the3 steps you can start using today to quite competing on price , demonstrate value to the customer, and start developing your competitive advantage.  If you want to learn more about Jaynie you can visit her website smartadvantage.com or contact her via email at jayniesmith@smartadvantage.com. You can also check out her books: Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your CompetitorsRelevant Selling: Research Proves Customers Value More Than Just PriceCheck out MOMNT: https://pages.momnt.com/contractorcoachproGet a Free Assessment of your business here: https://bit.ly/CTR-podcastFollow us on social media!Facebook: https://www.facebook.com/contractorcoachproYoutube: https://www.youtube.com/c/ContractorCoachPROInstagram: https://www.instagram.com/contractorcoachproLinkedIn: https://www.linkedin.com/company/contractorcoachproPodcast Facebook: https://www.facebook.com/contractorradioTOP REP Facebook: https://www.facebook.com/topreptrainingThe host of Contractor Radio, Jim Johnson, is also a best selling author! Get his book here so you can get control, grow and achieve freedom: Click Here for Contractor's Blueprint

Jay and Andrew talk about solar panels, insurance, Relevant Selling by Jaynie Smith, selling machines, minimizing decisions, and more.

Welcome to another incredible episode of the IDEA Collider│Pharma Book Club series with your host Mike Rea. Today a competitive advantage expert, and CEO of Smart Advantage, Jaynie Smith, joins us on the show.  She delves into snippets in her book, Creating Competitive Advantage, & the role of competitive advantage in increasing sales and protecting profit margins. Moreover, she explains that it's not about prices but your value proposition, understanding your customers' top three buying criteria, and competitive positioning.  Ultimately she discusses the power of competitive advantage, implementing metrics that quantify competitive ads and focusing on the company rather than product advantage.Tune in for more! During this episode, you will learn about;[00:20] Introducing today's episode[01:27] About today's guest, “Jaynie Smith.”[05:05] The process of unpacking & looking for opportunities[09:44] Does everyone in business understand why they are in business[11:45] Competitive advantage is closing deals & making money in an organization[13:43] Why companies don't spend enough time listening to their customers[16:09] Building your value proposition[22:28] Competitive positioning[26:05] Do people give positioning the credit  that's due in the business world[30:48] Do ad agencies get competitive positioning right?[32:20] Company versus product competitive advantage[35:57] Why companies  lose sight of things that matter most to their customers[38:52] Persistence in communication[40:58] How to connect with Jaynie Smith[41:40] Book recommendations from Jaynie Let's Connect!Follow Jaynie Smith on;LinkedIn: https://www.linkedin.com/in/jayniesmith/Website: jayniesmith.comFollow Smart AdvantageWebsite: https://smartadvantage.com/More ProductsFollow Mike Rea on;Website: https://www.ideapharma.com/Twitter: https://twitter.com/ideapharma LinkedIn: https://www.linkedin.com/in/bigidea/To listen to more amazing podcast episodes: https://podcast.ideapharma.com/

Precise diagnoses and great results begin with accurate assessments. And with technologies such as the intuitive AxIT System, practitioners can now make better assessments based on measurable and objective data. In this episode, we explore the AxIT System with Andrew Lemon, Director of customer Experience at Strength By Numbers. We also talk about how tech can improve client experience and improve adherence rates.SHOW NOTES[01:24]  Rapid-fire questions: reading/learning list, who inspires you, childhood dream, motto you live by[04:42]  How Andrew stumbled upon the tech space[09:39]  What is the AxIT System?[13:48]  Lessons on innovation in the healthcare space[18:17]  How e-learning assists in the adoption of tech in the clinic[20:17]  How clinics can best integrate tech into their workflow[25:13]  How to make tech adoption easier for long-time practitioners and new grads[28:04]  Learn more about the AxIT SystemMENTIONSCreating Competitive Advantage by Jaynie Smith (book)AxIT SystemQUOTES“The health profession, for a long time, has been a subjective one, and we've been a bit slow at progressing in that aspect.”CONNECTAndrew's LinkedInStrength By Numbers (website)If you found this episode valuable, don't forget to give us a thumbs up, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

Jaynie Smith is the bestselling author of the books Creating Competitive Advantage and Relevant Selling. An international speaker and consultant, she has spent over 35,000 hours consulting CEOs and C suite executives, and two decades working with Fortune 500 companies. She received one of the 15 Top Performer Awards for CEO coaching, and has been featured in Entrepreneur, and Industry Week, among many other publications. In this episode, we talked about competitive advantages, marketing, sales...

Jaynie Smith is the bestselling author of the books Creating Competitive Advantage and Relevant Selling. An international speaker and consultant, she has spent over 35,000 hours consulting CEOs and C suite executives, and two decades working with Fortune 500 companies. She received one of the 15 Top Performer Awards for CEO coaching, and has been featured in Entrepreneur, and Industry Week, among many other publications. In this episode, we talked about competitive advantages, marketing, sales...

95% of business don’t know what their competitive advantage is. This shocking statistic means that the vast majorities of companies are not promoting and utilizing their top skill sets that customers want, and are likely losing out on revenue. Jaynie Smith discusses competitive advantage in sales with John Golden.

Smart Advantage is the only marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition – your competitive advantage – from your target market’s perspective. Today, we will be discussing the importance of differentiating yourself from your competition. Questions Asked:  1. What prompted you to write your book, Creating Competitive Advantage? 2. What does Smart Advantage do and who are your ideal clients? 3. What results do your clients see after an engagement with Smart Advantage?  Contact Info:  Website: www.smartadvantage.com and www.jayniesmith.com Email: jsmith@smartadvantage.com Bonus Material:   A set of books, available on Amazon and Barnes & Noble.com. "Creating Competitive Advantage" and its companion book, "Relevant Selling".  Listeners: You asked, so we found FREE solutions for 5 of your top problem areas. Text “TOOLBELT” to 44222 or click here

Title: Prescriptions for a Healthy Business Guest: Jaynie L. Smith, President, Smart Advantage Inc., and author of “Creating Competitive Advantage” and “Relevant Selling” Description: Many businesses fail to achieve their optimal potential because they don’t understand what their customers/clients really want. Jaynie Smith shares practical insights to help businesses of any size thrive in today’s competitive marketplace. Refer Listeners to: www.smartadvantage.com

Title: Prescriptions for a Healthy Business Guest: Jaynie L. Smith, President, Smart Advantage Inc., and author of “Creating Competitive Advantage” and “Relevant Selling” Description: Many businesses fail to achieve their optimal potential because they don’t understand what their customers/clients really want. Jaynie Smith shares practical insights to help businesses of any size thrive in today’s competitive marketplace. Refer Listeners to: www.smartadvantage.com

Why should a customer do business with you over your competition? It's a question nearly 4,000 CEOs could not answer clearly, but in this interview, Jaynie Smith, author of Creating Competitive Advantage and Relevant Selling, shares seven criteria for identifying YOUR competitive advantage so you can close more sales and rise above commodity status in your market.

Jay Elliot, a former Apple Senior Vice President and confidante of Steve Jobs, provides a rare inside glimpse into this iconic CEO and the organization Jobs built into one of the most successful technology companies in the world. Jay answers the following questions with Jaynie Smith during this Radio interview: 1)What was your relationship like with Steve during the early days at Apple? 2)He has a reputation for sometimes being a very abrasive colleague. Did you ever have problems working with him? 3)Are there sides to Steve Jobs that you think the public has never seen? 4)What are some of the management traits you admire about him? And More!

Ashish Sanghrajka, President of Big Five Tours & Expeditions, interviews with Jaynie Smith about the benefit he has received from communicating his competitive advantages. Even during low points in the recession, Ashish indicates that using his competitive advantages in his company's marketing efforts helped keep his company profitable. Learn what competitive advantages Ashish used to beat his competition in the travel business.

Herb Meyer is host and producer of The Siege of Western Civilization, a DVD outlining the threats to our security, our economy, and our culture that became an international best-seller. In his interview with Jaynie Smith, Herb outlines why Egypt suddenly exploded, what's likely to happen next in the Mideast, and also gives insight to why he feels the world is getting richer, not poorer. Don't miss out in this insightful and controversial interview!

Dr. Robert Preziosi is a professor of management and Department Chair of Management with the Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University. Jaynie Smith interviews him regarding his new book - The Leadership Road. Dr. Preziosi answers the questions: 1)What is the leadership road that you are always talking about? 2)How do your ideas about “Leadership 2015; You Want Me to Do What?” tie into the Road? 3)What kind of people will be successful on the Road? 4)Are there any behavior tendencies that leaders will require? 5)How will we know if leaders have been successful in developing? 6)How will organizations benefit from this overhaul of our leadership paradigm?

Geoff Wilson is President and CEO of 352 Media Group, the company he started 13 years ago out of a dorm room at the University of Florida. Jaynie Smith interviews Geoff on the topic of gaining leads via your website. Websites are not just online brochures anymore, they are a tool businesses are using to increase their leads and sales. Geoff will give you insight on how to increase traffic to your website, generate leads, and how designing your website can be a crucial tool to how leads funnel in. Do not miss out on these great tips for using your website as your number one marketing tool.

Jaynie Smith interviews Josh Linkner, the Founder, Chairman and former CEO of the largest interactive promotion agency in the world, ePrize. They discuss the importance of creativity in the business world. Josh answers the following questions: 1)What role does creativity play in helping the USA compete successfully in the global economy? 2) Where do you think our education system needs to go to help us compete globally? 3) What are some of the most commonly held myths about being creative? 4) What are your three favorite brainstorming techniques? And More!