Podcasts about now lisa

In this episode, I talk about my election anxiety. The part where I talk was recorded on election day! Then I have a wonderful interview with Lisa Shook who talks about how the death of a loved one leads her to heal through hypnosis and now helps others do the same. Lisa Shook is the founder of Hypnosis at Kinetic Healing Connection in Federal Way, Wa. Lisa is a professional coach to ambitious entrepreneurs. She has been helping women and men in business for over 25 years. Lisa has become the go-to coach for healers and lightworkers in Seattle. Lisa is helping professional women and men thrive in their business through hypnotherapy and energy work. Because of her natural talent for coaching, her clients untangle the life they have lived and made sense of generational relationship patterns in order to heal and reach success in life and in business really fast. Lisa herself has lived through abandonment, betrayal, and loss of loved ones. Most recently the devastating loss of her 27-year-old son. This was the turning point of looking deeper into why she was a workaholic and why she needed to heal. It was important for her to take massive action to change. Now Lisa is enjoying a life of freedom & purpose. Her biggest joy is teaching women like herself to heal past wounds and create a life full of Stress-less Prosperity and Love. You can get free resources for healing and purpose-based business growth on www.lisashooknwcoach.com More episodes at Pod.JoyousExpansion.com

In this interview Lisa Tamati speaks with Lisa Whiteman - Lisa's background is in biological health science, with a specialty in the biomechanics of human motion, and she worked in private practice sports and rehabilitation for over 20yrs. Lisa also is at the cutting edge of research related to human function and performance and is working on a new running tech device call "Run Vibe" which is set to help runners improve their performance through this biofeedback device. Both Lisa's discuss the shortcomings in the health sector, the future of health and fitness, running biomechanics and much more. Lisa is also an experienced entrepreneur who has grown start-ups, turned around failing businesses, bought and sold businesses, mentored business owners, employed staff, and worked from the coal face of health care to the boardroom of private-sector education. Developing dynamic leaders through instilling continued learning, self-awareness and self-improvement form a large part of Lisa's current role and she believes strongly in the power of communication, the power of connection; and the power of relationships, in business and in life. Lisa works with organisations and individuals to improve wellbeing and performance by distilling the science and research in ways that are meaningful and achieve positive outcomes.   You can learn more about Lisa's Podiatry Group which has 8 branches throughout NZ at www.respod.co.nz and  follow Lisa's blog at  https://thebeingproject.nz/ where Lisa discusses everything health, wellness, science and whatever is taking her interest at the moment.   We would like to thank our sponsors Running Hot - By Lisa Tamati & Neil Wagstaff If you want to run faster, longer and be stronger without burnout and injuries then check out and TRY our Running Club for FREE on a 7 day FREE TRIAL Complete holistic running programmes for distances from 5km to ultramarathon and for beginners to advanced runners.   All include Run training sessions, mobility workouts daily, strength workouts specific for runners, nutrition guidance and mindset help Plus injury prevention series, foundational plans, running drill series and a huge library of videos, articles, podcasts, clean eating recipes and more.   www.runninghotcoaching.com/info and don't forget to subscribe to our youtube channel at Lisa's Youtube channel  www.yotube.com/user/lisatamat and come visit us on our facebook group   www.facebook.com/groups/lisatamati Epigenetics Testing Program by Lisa Tamati & Neil Wagstaff. Wouldn’t it be great if your body came with a user manual? Which foods should you eat, and which ones should you avoid? When, and how often should you be eating? What type of exercise does your body respond best to, and when is it best to exercise? These are just some of the questions you’ll uncover the answers to in the Epigenetics Testing Program along with many others. There’s a good reason why epigenetics is being hailed as the “future of personalised health”, as it unlocks the user manual you’ll wish you’d been born with! No more guess work. The program, developed by an international team of independent doctors, researchers, and technology programmers for over 15 years, uses a powerful epigenetics analysis platform informed by 100% evidenced-based medical research. The platform uses over 500 algorithms and 10,000 data points per user, to analyse body measurement and lifestyle stress data, that can all be captured from the comfort of your own home Find out more about our  Epigenetics Program and how it can change your life and help you reach optimal health, happiness and potential at: https://runninghotcoaching.com/epigenetics You can find all our programs, courses, live seminars and more at www.lisatamati.com    Transcript of interview     Speaker 1: (00:00) Welcome to pushing the limits, the show that helps you reach your full potential with your host, Lisa Tamati brought to you by Lisatamati.com Speaker 2: (00:10) Well how everybody to tell somebody here at pushing the limits. It's fantastic to have you back again with me this week. I have another fantastic guest that I've managed to meet this week. I was at a woman's conference in Wellington and I met some fantastic ladies down the, a shout out to everyone who was at the woman's leadership conference. It was an absolute awesome to be down there and to be amongst amazing ladies in one of the ladies that I got talking to afterwards is Lisa Whiteman. So welcome to the show Lisa. Thanks Lisa licensee today. Now Lisa is, I'm not even going to say what she is cause she actually got such a broad, so I'm going to hear to her a broad area of interest. And, and so many projects that she's working on that I thought would be really beneficial for my audience today to hear from these tourniquet who type on us on a few different things. So at least you're in Wellington now by trade or by profession or whatever you wanna call it. You're a podiatrist. You started your journey, but you've also gone into a number of other areas. And Lisa said, can you just give us a brief overview of what the does that you do? Speaker 3: (01:19) Sure. it's a really difficult question to answer, Lisa and I always struggle, I need a better elevator pitch around this. So, so my day to day work, my day to day role I look after an umbrella organization to support podiatry business owners, to have both successful businesses but also to drive clinical excellence in shitty expertise. So we at nationwide the group is called resonance. It's reasonably podiatry group and there's a reason why resonance comes up a lot. And and a number of my, my brands, CF, so I manage businesses and I manage clinical outcomes. And that's my day to day. Okay. As a segue from that, I also do quite a bit of work in leadership and development in other sectors. Areas is diverse as the music industry. So I've worked with musician and purposeness. And another business I work with and the Bay of plenty is around positive reinforcement training for horses. Speaker 3: (02:30) Well, it's a different way. So this is another, another business and quite a unique and a unique skill set. So I work on businesses, I work in leadership and I have a passion for noticing life and I like to notice with intent. Yeah. I don't want to live life just going through the motions. So noticing has brought me to have a blog and it's called the being project. And my blog there is just a talk about stuff. It is the versus, you know, pressure or stress or pain or relationships or communication. The only areas, I mean, I guess, yeah, it is. It's about, I'm challenging myself to intentfully live my life every single day. Does that make sense? Speaker 2: (03:26) Yeah, absolutely. And in whatever area you're interested in, that's where you go down the rabbit hole on that area. Speaker 3: (03:32) And generally, Lisa, it's the things that pop out of a conversation. So you can guarantee you watch my blog over the next week or two. Yep. Our conversation. Well yeah, because you will spark a need for me to write something Speaker 2: (03:47) That's, that's been fantastic. And in laser and I both, we've, we've just been talking before we got on this recording, we're internal students and we're always looking for what is the latest and, and newest in the app with the science. And Lisa has also a biomechanic she's got some other stuff that she's going to add in too. You just got a charity as well. But let's talk a little bit about your bio mechanics side of things because obviously a lot of the people that listen to my show runners so tell us a little bit about, you buy a mechanic background and what you do there. Speaker 3: (04:20) So as a, as a podiatrist, obviously we're interested in gate, so can gate running gate. And I found I had a, I've always off physics, so the physics of motion and leavers. And so it was a natural place for me to specialize in, gravitate through my clinical Korea. So rehabbing runners from injury on one side and then more recently looking at how we can improve performance in runners. So esteemed the so that they can achieve the goals that they want without them being broken. Cause you know, the running statistics are huge. We're going to have 80% of our run as in any 12 months I'd go into heaven running injury. Yeah. So how do we navigate through those things? So I spend a lot of talks being too, a lot of time learning both bio mechanics function can emetics kinetics, you know, how we run, how we move and then the science of injury. So but looking at the fact that not only are we addictable from a neurology perspective or neuroplastic, we're also bioplastic out tissues have the ability to read, generate, and to get stronger. It's how we find they, for an athlete, that sweet spot, we are getting stronger, but before they're going to break. Yeah. So I'm fascinated and that area of potential Speaker 2: (05:46) It's, and that's for us to, as coaches is a really fine line between over training and your athletes breaking down and optimal performance. Exactly. Speaker 3: (05:58) And it's a really, so you've got a can we talk about the, the, the, the tone if you like, of that you were working on the running bribe. Can you tell us a little bit about that? Just this is something that's cutting edge and new people. So it's coming, it's not yet on the market, but this is what's coming. I've been, I've been working for the last five years, becoming up five years on a project review, research and development about looking at whether we can pick out markers in someone's running gait. So specific metrics in the running gate that put together can give us a really accurate indication of the performance. So that's the power that producing and the efficiency at boundary shifts in body forward. So that's what I've been working on. And we've gone through pilots. Speaker 3: (06:51) We've done pilot done trials and pilots studies and we have a patient we've done a patient and our next step is to go to commercialization. So it's something the goal was, is a lot of complicated metrics out in the Elisa. And the really had to understand, and I really hot right as it is, is great. It's nice and simple. We can understand that you start adding layers and layers and layers to that. It can be overwhelming for the athlete. So every girl was something really, some people that looked at the ability for you to take your body and efficiently move it forward. Yep. And not so, so we're talking about your gait and your, so your, your Tommy, your feet on the ground, your ground resistance, your cadence, not when, what we're not talking about is those specific pieces of form. Speaker 3: (07:47) So what we know is that the metrics that we put weight that we gained from the sensor, we can alter those by things like increasing Hep extinction or increasing the affliction. So what we wanted, and I guess I often call it, we want the best, the most bang for our buck. Meaning we want one number that to alter it or to improve it, he'll base in three simple changes that you'll need to make. So it could be increased cadence. It could be a little bit more high steeper purge. It could be a little bit more hip extinction. It could be a little bit of a tweak to the position of the pelvis. But rather than having to measure those things, measuring the output of those things, one metric which is life a lot easier and simpler. So you know, as running coaches, we're obviously very interested in this because it's very hard to, we have a set of rules that we all take, you know, in regards to bio mechanics, mechanics and what what constitutes and this changes obviously, because don't getting your research Speaker 2: (08:56) All the time, as you will know. So we can generally say that, you know high cadence as a, as a beta wide run and we don't want to be planting our legs in the ground. And we want to keep our hips stable and things like this. But this is going beyond that, the mechanics of that and looking at this one metric which will tell you whether you're approving the force forward or not. Speaker 3: (09:19) Yup. Exactly that. So rather than the, so for you, you'd probably still do that stuff. Yeah. But you do it exactly that we know these things. We know that cadence is important. We know ground contact time is important. What we want to achieve is that runners out there practicing this new technique that you may have guided them through and they want immediate instant feedback that they are achieving that step-by-step-by-step and that's our goal. We know that gait and this is on the science. We know that gait retraining is definitely doable. Yeah. We know that gate retraining takes a minimum of 12 weeks and then it has to be continuously churned until it becomes muscle memory. So I would team decide to my X lights. It's going to take you a year to be able to confidently say you've altered your gait in a month. That, imagine if you had feedback that you were on task and your training runs, you knew that you could hold it for five K but you can't hold it for team. What do we need to do in the gym to improve your, you capacitate to that, that load. Yeah. He know how you're going. So that's what we're, we're that's what we're working on. That's very exciting. And talking about it. I get re invigorated. Speaker 2: (10:41) Yeah. I hate [inaudible] and it's a long process to get something like this to market. So then ultra-marathon in itself. But this is coming in. So people watch out for this in the, in the, in the hopefully near future. What is now you've got podiatrists all through the country in some of those do video gait analysis or do they do all, do live gait analysis in the businesses? Can we, so Speaker 3: (11:12) With so with the reason it's group, we have, everyone does video, gait analysis analysis the ones that specialize more in that running a running analysis or it could even be running for other sport. So we see, you know, a lot of the footballers love rugby. Or the netball is, we use three different forms of gait analysis. One we do mobile motion capture, so that's using a mobile, a HD camera and it can be on the field, on the court. So you're looking at, you might be looking at landing skills or you might be looking at type of skills or it may be a particular thing you want to assist, not just running. And then we do dual camera today. Video capture using treadmill. So we've got two cameras, one at the back when it's side. So we're doing that and there's a really good Bella to tape between or correlation between running on the road and running on a treadmill. So the difference in kinematics is very, very minor. We know the science of that, so things that works well and the food that we do, which is unique for new Zealanders. We do three D, I'm both running and walking Gates. So we use a three D capture camera yup. That plots all the points, creates an avatar and looks at what's loading correctly, what's not loading correctly. So that's really unique and we're the only clinics in the country to be using three D motion capture. Speaker 2: (12:41) I will be able to [inaudible] we can talk afterwards about hooking us up with it so that we can talk to, I mean we do, we just about to which video analysis, like online, but the analysis, but head's got its limitations. You know, we can look at the big areas of change that we can improve upon, but it's not looking three D it's not, you know, doing the stuff that you were doing. So perhaps we can workout something after this conversation or I at least the ones in New Zealand. Now let's change tech a bit, a little bit. So you've got a, obviously a very big science background and by mechanics you've also got a charity that you're involved in that is, tell us a little bit about that one. Speaker 3: (13:24) So today's future is the name of the charity and today's future is an education based charity to support and facilitate a pathway a learning pathway through gifted in neuro diverse young people. So we've particularly focusing on young people between the ages of 14 and 24. And we know that those are critical. If you don't fit, if you don't fit into society or you feel you don't fit into school, which is a big thing. And you might struggle with relationships. This is the time we have, we see a rise in anxiety and depression and really concerning and often these young people, these young adults are functioning, are really high level academically. Yeah. Don't have a peer group to relate to. They often don't relate well to be a thorough in their own peer group. And we find a lot of them will shut down. Speaker 3: (14:23) So we lose this potential for the future. And I have a strong belief that it's our kids have now that hold the case to LC mutual survival. So what today's future wants to do is to nurture these kids through into adult hood. So we have openly lifelong learners who have the courage and it's mental fortitude, laser, the stuff you work on day in and day. I mean to fortitude, to be able to face whatever the future is to throw at us in this planet. It's small, it's growing. And we have resource issues like every other small business organization. We just want to try and make a difference. Speaker 2: (15:09) Trauma can definitely lead to individual kids' lives. So, you know, so these are some of the gifted kids but who have maybe a certain learning difficulties or difficulties fitting in with the groups in your peer groups than in some sort of social difficulties. So that's a really good thing. So you've got a very, very diverse background and I know we were talking earlier about your life as well and you've got a very diverse background. You've had a brain injury, so we can make that. I have a brain injury and talking about rehabilitation, you know, we obviously I used to hit my story with mum. Do you want to share like your insights on, on your journey with them? Speaker 3: (15:50) Yeah, yeah, I'm, I'm happy to and I'm reasonably new as well in, in, in this journey. So I three years ago I unfortunately fell off my horse, which wasn't ideal and broke my back. So I broke 'em T 12, L one and L two. And I did what's called a retropulsion burst fracture of T 12, which is where the part of the, the fracture ends up in the spinal cavity, in the spinal column. Wow. You don't need the spinal nerves. And it was really unfortunate in amongst all of that, I hit the Dick with my head and it's team relay. People recover really well from a single episode head injury. So I was unconscious for a very short period of time. I was a really low risk patient. The thing that no one asked is, have you had a head injury before? This was my food. He didn't drink. Now you would know from probably your research that that puts me in a completely different camp. I should've been looked after quite differently than I was. So I was sent home from hospital after a week and a spinal brace from my chin to my butt and I was a net for 16 weeks. I didn't have surgery because I chose not to. Yup. And my Beck's pretty damn good. As long as I say strong and my cool Lisa. Speaker 2: (17:15) Exactly. Yes. Thanks. So did you hear that everybody, if you've got a bad back, you need to have a strong core that's at the end. Don't necessarily yet jump into the operation side of it so quickly. Speaker 3: (17:30) Well, it's interesting because again, coming from, I'm just a little secret here. Coming from the sports medicine, the Australasian sports medicine and science conference, he was significant. Talk about don't operate. Yeah. Avoid and not just a spinal arthritis, knee arthritis foot. The pain that we are experiencing. I have a passion for pain science. The pain that we experience is not due to tissue damage. The pain we experience is due to the perception of our central nervous system around how safe we are or not. So pain is our response to a feeling of not being safe. And it can be heightened by fear. Fear heightens pain. The longer you've had pain, the least it is linked to tissue. Speaker 2: (18:26) Wow. So the chronic pain is actually it's a more of a a side. Yup. Yup, Speaker 3: (18:34) Yep. It's more, and I'm in around belief systems. So if somebody takes the pain to the body part, like I broke my back, I have back pain. If I believe that I'll continue to have pain. Yup. I understand that actually my back's fine and I'm strong. Then my pain will reduce and I have to tell you this way story. So what they did, and this is on the research, what they did is they used VR. So part of the hip seat on and head. Somebody look at themselves with this really strong back to broad shot, beautifully muscles. So it was their bag that was their body, but it was, it was strong Apple. And they asked them to do stuff and they did what they were asked to do with the strong back. Then they gave them this really weeding Bodie week hunch, looking back in, ask them to repeat the same tasks. They couldn't, they couldn't lift the weight. They didn't have the mobility, they were stiffer. This is how much the mind, the crux of everything we do, Speaker 2: (19:41) Of everything we do. And when we, when we diagnose and when we get a label and we have a back injury and we think with powerless to do anything. Have you heard of the work of dr Joe Dispenza? How? Okay, so he's amazing. I mean, he healed his own back through visualization. I'm talking about, I don't know how many weeks was that? 16 weeks or something. And now he teaches about the belief. Have you also heard about Dr. Bruce Lipton? Really everything of his biology of belief. Yeah. Yeah, yeah, yeah. Okay. So I'm all over there and you're by phone and say why I tips. So people basically what, what these two doctors, dr Joe Dispenza, who I highly recommend you go and search out, Dr. Bruce Lipton, who I've mentioned a couple of times on this podcast, and looking at the biology of belief. So what did you believe in? You put in your mind carries through into your body in a fix your actual physical body. And this is why it's so important that we're not telling ourselves we're going to be sick. We are weak. We have this repeatedly and over and over again. Because you are creating a self fulfilling prophecy basically. Speaker 3: (20:46) Exactly. And when we're talking Speaker 2: (20:48) About that it does, it hit and the mind filters through the body. It changes not just the, that, the structure that we think of like our bones and our muscles. It changes the structure of every single cell. No, it's down to the, it's down to more Kyla. And I think that that's the most mind blowing thing with Joe's work. The whole thing around VI visualization gain and the, this is wonderful. It's coming in through the science. The reels, the idea that's coming into college, they talk about the visualization is priming the brain for success. Yup. It's critical. It's a critical way of reducing the pain. People are in this critical for performance. Totally. I mean, I've, I've preached this for a long time as an athlete preparing for big races. That visualization is one of the biggest pieces of the puzzle. I had a, a guy actually was on my podcast last week, met script and who, who a few weeks before the event had an injury and he was training for a hundred K and it was in a very bad space mentally at any, you know, Sydney walls reached out for help. Speaker 2: (21:58) And I didn't spend time working on his injury, his fault. You know, Neil dealt with it for business. We could, but he wasn't going to be able to train much up until we had been. And he was going to have to go in blind and, and the train to say. So we spent the time concentrating on his mentality and the way he approached it and strengthening his mind and the, the just, you know, within 48 hours, the shift that his mindset was huge. And suffice to say he went on and even though he hadn't been able to try and hit a fantastic race, not that out of the ballpark because he went in with a strong mindset because you went in with the belief that he could do it rather than going in, which is what we all tend to do. I've had an injury, things haven't gone to plan, therefore I'm not going to be able to do it and leave it home standing on the start line. I don't believe I can actually do it. And of course you're right. You believe as Henry Ford saying, I believe you can or you can't, then you're right. Speaker 3: (22:54) Okay. And this is why we put so much. And you know, my husband's a does iron man and triathlon and if you look at that lead up, they do the lead up, they do the big, big, big training days and then weeks and then they have the rest week. And then what does everyone do? I miss drop into nutrition stuff here, Lisa. They all go out and have pasta party. It's terrible. I just don't know how in this day and age, when we know so much about nutrition, is it that it's almost like it's so instilled in a bit in our culture, even if it makes no sense in the science, Speaker 2: (23:33) But used to make seeds so that yeah, we used to think load up with carbs. You know, you blockage on the spot cause up to the top, but you loading it with shit, carbs and probably stuff that you wouldn't normally, so then you'd double distressing your body. And then you're overloading it. So we don't get out our athletes at all to carb low. We, we want them to be on good, healthy nutrition and it depends and we work on the epigenetic side of it. If they do that, that program, if we can fit knowledge available and then we get them just to eat a little bit more and hydrate a little bit more in dry sleeper. That'll get more in the preparation and focus on the meditation. Focus on the breathing techniques, lowering the stress levels low, which CLIA, Speaker 3: (24:17) And that all lowers the inflammation, right? Speaker 2: (24:20) No, only the, the this, this whole mind, body connection, the home, you know, it's not just nutrition, it's not just meditation, it's not just training, it's this combined multipronged approach that really leads to ultimate success and long longevity in the sport as well. Speaker 3: (24:37) And even if we take that out of the sport, and I guess where I started that my, my big goal, my, my, my daily approach to life is, is I'm noticing stuff, noticing everything with intent and if we stop going through life half asleep, as most of us do, you know, statistics or die or we've got 85% of people hate their job based on a 2018 Gallup Gallup poll on average. It's, what is it, a 5.2 hours per day watching telly and four hours on social media as the average. Wow. You go to work for eight hours hating what you do, you traveled there and back. You spend the next nine hours either on social or watching television, you have to eat and sleep. That's a lot. That becomes a life. Yeah. And I think that our approach to our, I'm hoping repo if we can approach how we're running our life and the same way with the same intent fullness as we approach our running isn't going to get better. Speaker 2: (25:41) Yes. Yeah. And, and this is again going back to dr Joan in the leptin, they talk about the power of the subconscious mind that it's, you know, runs 95% of our day up to 99%. In other words, we're running on autopilot. You know, when you're driving home and you're listening to music and singing, you actually doing the singing, maybe consciously, but you're driving it subconsciously and you know, it's great because it means we can do things automatic and it's easier. We don't have to overthink it. And when we're training in developing a ritual, that's why it's hard at the beginning to develop a habit because we haven't got those groups in their brain where it's all subconsciously run. By the same token, they, that subconscious controls our behavior to a degree that we not aware of where their behaviors come from. So we've got this programming that we've had since childhood usually, or something that's happened traumatically and it's got into our programming. Speaker 2: (26:38) You're useless. You're not able to run your, to, you're always fed you or whatever it is. You can't speak, you're, you know, you're not, you're not going to be good at this. Whatever that programming was at that time, that's now sitting in your subconscious and you can read all the personal development books you want and you can consciously try and work on this. But if the subconscious program is running its own ship, you're fighting against David versus Goliath. It's such a powerful force. And this is why going in doing the meditation, doing self hypnosis, doing the co, you know, definitely doing the conscious exercises as well, the affirmations and the visualization and all that sort of stuff. But trying to go in and not let it subconscious just run, ride on its own without any, I'm doing that thought again that I don't want to do. You know, and I'm, I'm constantly working on my own sets of behavior. You know, I get very I've got a team Pat and I get really angry and frustrated at the computer mostly. And now I'm trying and a lot saying I'm perfect and [inaudible] straight to the main donation. When I feel that frustration and they want to Chuck it out the window, I'm damaging myself. When I'm feeling that stress, I'm damaging myself. So I try and get up and like try and leave it for five. Yup. Speaker 3: (27:57) And I think one of the really important things via, and we know it's critical and again, it's in the science we had designed, we must move on. I'm reading a fascinating book. The name is escaping me, but we can talk about it another time. Which looks at the connection between us becoming bipedal is never walking on two legs as organisms as opposed to being on four. And the connection between that and our consciousness developing and our cognitive development and the talking about how it's in so much science. If you, if you go and Google movement movement as medicine, we have to move. So when you get frustrated with your computer, nothing to do with the computer. But I beat show at least some of it as a smidgen that listen, Speaker 2: (28:47) Yes, a deadly. And I don't think it's just me, although I'm probably an extreme case of counselors though. But I, we know, and this is when I, something I miss now that I'm not doing the long distance running for example. And my, my business partner and coach Neil wakes up, pointed out this to me one day. He said, I see I'm really frustrated at the moment. I'm feeling really down and you know, and I've got all these tools to deal with it. The, where's it coming from? He said, we used to have hours running and that was time for your brain to sort stuff out and meditate it away and you are in motion all the time. And it gave you just your, your brain time to process everything. You don't have that now you're going from one, you know, computer job to another computer job to another computer job to working with mum to, you know, and it's just don't have that it's face in that time. Speaker 3: (29:42) It does. So it's, so movement is, it's, it's great for mental health. It's also exceptionally good for creativity. So we are creative brain finding novel solutions, novel outcomes, problem solving in our life happens far better when we're moving than when we're still, the book is called perfect motion [inaudible] motion. It's, it's very good. And it comes from a very strong science and you know, historical and scientific basis. It's very, very good. So movement is key. Movement is medicine movement and when we're injured, can I just jump back to X some and whether it's escalates or, yup, my injuries, whatever. Movement is the only way to rehabilitate. In the old days. If you sprained your ankle, you tweaked to knee. What did they do? Mobilized. You stop being active and mobilizing does not do anything to heal tissues, tissues here with movement. Now, sometimes we might put a patient in a moon boat, but we're putting them in the moment so they can keep emulating, keep moving, keep walking. And they will give them some limited exercises to start that strengthening happening or rehabilitation happening. But to risk something that cause it sore is the worst thing you could possibly do. Speaker 2: (31:12) Yeah. Now this is a really know this is an interesting and dangerous piece of knock off. Got the opposite problem. Like selfishly I'll ask you a question. I've got an injury with plantar fasciitis and I keep running and I do all the foam rolling and the foot release and the sayings and the what's the waivers and you know, then they help. But I keep running cause they can't stop run it cause I'm addicted to them up to, to training. Is that bad in which zone? Like, or is this a good thing and I'm, it's okay to keep, I mean, pushing, in other words, pushing through injuries, running, it's Speaker 3: (31:52) Through injuries. Well, it depends, doesn't it? It depends on is this, this, this safe, that safety buffer between your self protecting. So therefore you're not, you, you don't, you could actually do a little bit more. You're not going to break these, that safety barrier. And then at the top is the point that you're going to break. Now if you it decide to keep on going to the point of breaking, it's not gonna turn out well for you. Yeah. So that's knowing where you are in the middle of that. So I'd be asking you a few questions now. Plantar heel pain, we call it chronic plantar heel pain these days or chronic plantar heel pain syndrome. We don't use plantar fasciitis anymore because firstly itis means and there was no inflammation to be found of the plantar fascia. Right? So we've changed the same with like Achilles tendinitis gone. Speaker 3: (32:50) It's, it's Achilles tendinopathy cause there is no inflammation. So anyway, those just changes in our medical world. So it's the most caught heel pain. Chronic plantar heel pain is the most common injury that we see at any one time with 15% of the adult population suffering from it. At any one time. So the things, the questions that I would be asking you with these things, like have you got first stick pain in the morning when you first get out of bed, how many steps does it take for that pain to reduce or probably four minutes and five minutes of walking around the Hills. Yup. And then it reduces right down again. That's right. And then it's, if you sit at your computer and get up, does it feel erupt again? Yes, it does. It does. And if you go for a run, does it get worse? No, I can cope with it. That's the dangerous thing. Of course, when I'm warmed up Speaker 2: (33:45) I can, I don't feel it as bad. And so I think I'm lots of add. So I keep training and then again, the next morning I wake up again. I'm a negative. Speaker 3: (33:53) Okay. What do you wear on your feet during the day at home? I'm just at home. Right usually. Yup. So the first thing, listening to your story, and I haven't examined, you know, because I'm not sitting with you. First thing I would do would be to suggest we changed that one sector that you have. And I probably suggest something, I don't want to do a brand push here, but something like a also heel gender or something like that that has a contoured sole and a slightly flicker field to forefoot and that you don't do anything, be a foot. Okay. So it's a bit like Speaker 2: (34:30) Kelly's really we shouldn't if you've got an Achilles' don't run around before. Speaker 3: (34:34) Yeah cause the Kellys the interesting thing is there was the Achilles in the plant, that plant of first year runs from the heel to your toes underneath your foot and the Achilles that runs from your calf to your heel to function together. Yes. It's like a cradling. Yup. Right. So you should be doing your calf work. Yeah. Heel pain. So that's good. Yup. So all I want to do is change the forces on that bitch. That fascia. Yup. Alter those forces at the points that you normally in pain. Let's see what it does to your pain. Remembering that pain and tissue damage and not always exactly correlated. So I'd start with that one thing only and changing. Now I've got a free tip. Thanks for that. Yeah. And like you said, you posted was the science is changing all Speaker 2: (35:24) The time. Like we've been teaching, you know certain things play into the shadows and we all know that that does take a while to heal. It does take its time. But it's a pain in the ass, you know, and there's so many. We try and avoid injury obviously as much as we can. So and it's one of the most common things that we see coming up and he began to gain. So I'll try that. I will not go around bare feet anymore or actually at least put some shoes on when I'm at just walking around the house even. No, no, no. That works for the Achilles cause you know, when you in, when people are going from a cushioned shoe to a zero drop show, that's when we often see athletes get problems as well. Speaker 3: (36:08) Again, they can adapt. It's balancing out in that comfort and that little safety zone. Yes, we're, we're, how am I going to build the tolerance to new load without breaking them? And that is the challenge of every trainer out there. Speaker 2: (36:23) Yup. This is under training. We did talk briefly, we'll have to wrap up in a minute, but the buyer plasticity thing, we were talking before we got on this call recording about the fact that different people have abilities to withstand different amounts of pain in regards to whether the body with the dead individual thinks hurting themselves or not. And I said to you, I know that in my life, in through lots and lots and lots of training, I could get to a point where I nearly killed myself a few times because I would ignore my body's signs and signals to the point of, of stupidness looking bag. But, and, and I seek you by the same token, now that I'm haven't been doing super long stuff for a couple of years, that horizon of variability to go and push out to that level is also gone. But you reconnect via plasticity. Once you've got it, you have it will come back quicker. Speaker 3: (37:20) It w and, and the science is telling us, and this is recent, this is from last week's conference. The science is telling us that if we get young people active and moving and resilient and building tissues when they're younger, even if they spend, you know, 10 years sedentary and don't do anything, their ability to return to that is fun. It's easier and faster than someone who's never done that when, when they were younger. So we're starting from scratch. So Bioplast as a T is around the fact that our tissues are strong, we have huge ability. And one of the things I found fascinating we were talking about the league bone, the tibia. This was at the conference, the tibia, all the a runner. This is a hockey player and this is the thing that your guys may find really interesting. So bones, a deck with load. Speaker 3: (38:16) We all know that, right? So the more you load, and we know that people who run have higher bone density than people that are seen in tree. Okay. What I didn't know and I learned last week is that if we look at the shape, if we do a cross section of a tibia of a runner, the tibia will be from to back elongated. So it'll be long front to back and quite narrow. Yup. If you do the same thing with a hockey player, so cross section of a hockey players tibia, it will be the bone. This is the bone. The bone will be wider. Wow. As well as long. So what that suggests that the, and this is what they were talking about is that multidirectional exercise, stop, stop, push forward site. Yup. That is dynamic and high frequency is the best protection from, from bone injuries and bone injuries. Speaker 3: (39:17) Decreases the risk of stress fractures is one of them. Now you've talked about having heel pain. The other biggie in our runners is what we call medial tibial stress syndrome. Shin splints. Yup. Okay. Part of that is quite possibly because we're not doing enough multi directional work to build that within the bone would be going in one direction. So that was brand new to me. Thanks to sports medicine Australasia conference. So movement variability the question they asked of us to ask about our patients or about in your case, the people that you're training, can you do the same thing in different ways? So I try and avoid that. This is where we talk about mix up your shows. I talk about in my work with different shows and run on different terrains. Wow. It's awesome as well as cross training. So this is a model that is much more than this. Speaker 2: (40:13) There's some real deems eye for us to take away and I'll, what I'll do is I'll get you back on laser and we will go but more of a deep dive and the next time that we do this all those chips and injury prevention side of it if you wouldn't mind you're gonna yeah, we're going to have to wrap it up for the day, Lisa. But you have been absolutely wonderful. Thank you so much. Now I'm going to link in the show notes to your group, your website. I'm also your charity. And where can people find you on like Facebook or Instagram and that type of thing lists. Speaker 3: (40:45) If it's around the bio mechanical side. So just find me through business but I a tree, that's that, that's the easiest way to find me there. And otherwise probably the links that you gotta use the being project as well, there is ways to hook up with me through that as well. Speaker 2: (41:03) Awesome. No, you're fantastic when they said thank you very much for being on the show today. We really appreciate all your insights and your enthusiasm for this topic and I'm cheering the latest and science and watch out for that. What does it running vibe, run vibe, run vibe, run vibe. Watch out for that in the future guys. And I'm checking it out when it comes on the market. Speaker 3: (41:23) Thanks Lisa. Speaker 1: (41:25) That's it this week for pushing the limits. Be sure to write, review and share with your friends and head over and visit Lisa and her team at lisatamati.com

Lisa shares her entrepreneurial journey and how it has led her to improve herself.  Taking action and improving yourself leads to business and personal success.    Take away: Take action and improve constantly.   Action step: Pick up the phone and reach out to people.    Money Learnings: School didn't teach Lisa about money. Her parents modeled good money behaviors but didn't talk to Lisa about money. She didn't know her parents were saving money.   Bio: Lisa Duke began her career in Georgia’s growing Financial Technology (FinTech) industry, working as a subject matter expert on automated credit evaluation and credit bureau reporting systems. Wanting more freedom that she had in corporate America, she joined a network marketing company to train, motivate, and mentor female entrepreneurs.  She rose to the top 2% of the organization and earned the use of two company vehicles.     In 2005 she joined her husband, Darren Duke, to lead the sales and marketing efforts for Simplified Technology Solutions, an IT consulting firm.  As a result of running that business and investing they became self-made millionaires.   Now Lisa is working to help others follow the same path toward financial freedom. Ms. Duke has passed the Association for Financial Counseling and Planning Education® (AFCPE®)’s exam to become an Accredited Financial Counselor (AFC®) and is also pursuing that organization’s designation to become a Financial Fitness Coach (FFC®).     Ms. Duke is a member of the Financial Independence Retire Early (FIRE) movement and is a backer for the Playing with FIRE documentary.     Highlights from this episode: Link to episode page Lisa starts having conversations about money with her parents. The changing conversations about work and money through the generations. The Entrepreneurial Journey. The connection between money and happiness. The behaviors of sales success. Chasing shiny objects. Logic doesn't drive behaviors. Profit gives you choices. The reality of MLM The problem in your life is usually you. Take action, it's the greatest teacher. Make sure you hire the experts for what you need. The power of constant growth.   Lisaduke.net lisa@lisaduke.net https://www.facebook.com/LisaDukeFC/ https://twitter.com/lisaduke   Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening! If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

On today’s episode of the #SPOHNTRAINED Personal Development podcast, Nick is interviewing Lisa Leiberman-Wang. Lisa is a bestselling author, TEDx Speaker, Founder of Neural Associative Programming and is a Tony Robbins Senior Leader. Lisa has a fantastic story of overcoming perfectionism and learning how to live her best life. Have you ever asked yourself the question, “what’s wrong with me?” On some level, we all have. Lisa grew up in a middle-class family with stringent rules. Her mother owned two businesses, so she was never home, and her father meant well, but caused a lot of grief in her life. As a nine-year-old, Lisa had to clean the house from top to bottom and pass the white glove test before she was allowed to go outside and play with her friends. Her dad also had a nickname for her “AH,” - which stood for “Asshole.” Lisa then struggled as a young adult to find her footing in life. She was date-raped as a 16-year-old and suffered from bulimia and ulcers for years. She was hospitalized for weeks at a time - at one point she couldn’t even keep water down. One day, of all people, her chiropractor told her she should go to one of Tony Robbins Events. Like all good perfectionists, this began her massive journey of personal development, but ultimately, it’s what has supported her in becoming the person she is today. Now Lisa has a Best Selling Book called FINE to FAB (which is an acronym too) is about how to reprogram our destructive beliefs and to be able to install some better-operating systems. She took her million dollars she spent in personal development and turned it into a best selling book to help people all around the world transform their lives. Her victory story is such a thrill to listen to. We can’t wait to hear what you think!

Challenges kept getting in Lisa Winston’s way, frustrating her at every turn, and stacking up a list of circumstances that most people would find daunting. And then she reached a turning point where it all started making sense… Now Lisa speaks to thousands about how to turn their challenges into wisdom, and interact with Source […]

Philadelphia TV icon Lisa Thomas-Laury on Victory Chicks Radio!The Emmy-winning news anchor was a daily fixture in the lives of Philly viewers. She was so popular and well-loved that most thought of Lisa like one of their friends. When Lisa left due to illness, her fans missed seeing her. They knew she wasn’t well, but they had no idea the kind of hell Lisa was going through in her private life.Now Lisa's back! And she's joining Annmarie Kelly on Victory Chicks Radio to talk about what happened, how it turned her life upside down, her long road back AND what she’s up to now.

The Real Estate Hotline Lisa B From The Real Estate Hotline - Interview with Dr Geraldine Teggelove - Live Radio Show -  Uploaded to Let’s talk about real estate with Lisa B - itunes podcast. Hello everyone and welcome to Geraldine Teggelove live, yes I am Geraldine and I am so looking forward to sharing some more fabulous information and hints and tips and anything else that may help you to become a published author and enjoy the process.   Yes.. Over the last few weeks I've been chatting with some wonderful and highly successful authors I might say, and asking them to share with us all their secrets around writing and publishing.   Believe me, if you haven’t had a chance to listen to the previous shows in this series called publishing 101 and you're thinking about writing a book, then may I urge you to do so.  Because if you want to step out with your published book in hand, the information that you get from these gorgeous ladies, is just amazing. So woohoo.   Just imagine how you will feel when your book becomes a reality.    Now obviously there are ways of doing this that will be perfect for you.  Often though it's figuring out what this perfect way looks like and it's by listening to others that we can actually make informed choices and decisions and the authors that I’m chatting with during this series are sharing the most fantastic information, believe me.  And being totally open and honest and sharing with us what worked and what didn't and to me it only makes sense that if we are going to go to all the effort of writing and publishing our unique book, then we need to gather as much of this information as we possibly can before we start the process.   So everyone…. I'm so excited because my guest today is the highly successful author Lisa B, now let me tell you a little bit about this wonderful lady.   Lisa is a coach on demand, she's a speaker, trainer and serial entrepreneur who has owned numerous businesses since 1995. Lisa is also a mum so she knows and understands the pressure that today's world places on women,and their relationships both at work and in their day to day lives.  Now Lisa's had a varied career combining her two passions.   Yes two.  One is her long career in real estate and the other is her passion that she studied simultaneously and lived through, which is the topic of masculine and feminine energy - which is really big in today's world.  She’s written a number of books and has created online products, so might I suggest that we are in for a fabulous show today.   So without further ado as they say.. Welcome Lisa! Thank you very much, I'm so happy to be here.  This is a topic I love speaking about - books and products and business - so... thank you so much for having me. Oh it is my pleasure Lisa and you are sitting in sunny Brisbane, is that right? On the Gold Coast and it is sunny -  it's 13 degrees - we're not used to that here - I'm cold! My goodness Lisa I feel so sorry for you when we’re sitting in 6 degrees here. Oh I know..  2 days ago it was 20 something,  so it's a shock to our system - but we only get the cold weather for about 6 weeks or so, we are very lucky. That's great yes, well we'll just kind of suffer on.  Look it’s where we choose to live so we have to put up with the consequences don't we. Exactly. We have got so many things to talk to you about today and I hope you're ready for it and you've had your Weet-Bix for breakfast. I have so many questions for you. I hope you don't mind. No, no I'm ready!   Like you said I really want to share what has really worked for me but also what hasn't, because I did so much research before I published my books and so many things were conflicting and sometimes you really don't know what the right thing is to do.  So I really want to share my experiences both good and also what I learnt. That is just fantastic.  That Lisa, is exactly what I want to hear because yes what might be right for some, may not be right for others.  But I know today you are going to get the most amazing gems from Lisa that you can take with you.  When you're contemplating all this, you can make informed decisions. So Lisa could you start by sharing with our listeners some of the books that you've published, a little bit about those, so that we can get an idea of where you're coming from please. Sure, for  sure.  The first book that I was in was a compilation book.  My background is real estate.   So that was a compilation book that somebody else put together that I was invited to join, so that was with other successful real estate agents. That was a really good base and it gave me a good understanding of what being an author was like - also just seeing your name on the front cover of a book was such a great feeling.  Like..  I've finally got a book!    So that was called Real Estate Millionaire and I thought once I did that,  I really want a book in my own name now.   I actually wrote a book 10 years prior and that was about masculine and feminine energy and that's called Banish the Bitch and Bring out the Babe. I love the title Lisa - It says it all. Thank you.  It does!  It does!  I was very fortunate to have a lot to do with Tony Robbins and I joined his Platinum Partners program which was a very intimate program of only 50 people and we travelled the world with him for a year.  I think I spent 145 days of the year travelling, going to his seminars and it was amazing and that's where I was introduced to the topic of masculine and feminine energy.  It really made me question everything about ME,  because I was so business focused - I had my real estate office - I had 10 staff and I was only focused on work and nothing else - that was it and I really sort of understood how I was in my masculine energy and I couldn't switch off -  I didn't have any balance and I thought if I kept this going the way that I was,  I would end up having a heart attack.   So I really investigated that and lived through that and I wrote my book as I was making my transition if you like,  from learning about masculine energy -  to how to tap back into my feminine energy and how to have balance in my life again.   So that was something... and that's what writing a book does as well,  when you're writing down words and you think this is going to be published and other people are going to read these words - it has to be right.   You just can't make off handed statements.  You write a sentence then you say - actually is that right?   You know... it gets you to really question things and to learn so much more about yourself and other people…  and to ask questions. It really is part of the healing process isn't it? Oh it is, it is.  When I went to publish that book, I bought probably 10 books on self publishing because I thought I really want to self publish.  I really want to learn how to do this and I bought all these books and it just looked too hard.  So.. I put the book away for 10 years because it just looked too hard!   Seriously I just thought I don't even know where to go with this, I just don’t know what to do with this. It's too hard!   So I mean these days, it’s so much easier - you can upload it yourself online.  You can have ‘print on demand’ and all those sorts of things but I was overwhelmed and I think that's what help me being in the compilation book, seeing that it isn't as hard as what we can make it out to be.  That was kind of a blockage and that's something I would like to say to everyone listening…  If you have got a book, just do it.   Don't wait like I did for 10 years and put it aside... and it was only that somebody went to another Tony Robbins seminar and started talking about masculine and feminine energy and I said I actually wrote a book on that.  They said well I'd love to read it.  I said ok,  i will dig it up and I started reading it and I thought -  this is really good! I love it.   And then that inspired me to get it out there again and so you know, I'm really glad that they made those comments otherwise it would still be in the back of my computer somewhere. And probably the great part about it a topic like that is Lisa -  is that truth is truth - it doesn't matter what time we live in,  there is still that masculine and feminine energy. Absolutely, absolutely and as I said,  I was so focused and so ‘in my head’ about everything that I didn't let anyone in at all about anything.. It was awful and so yes it was really understanding  the balance and to understand that I can switch off, and you know,  be present where I am.. So that was a really an amazing realisation for me and I went to get books on the subject and I couldn't find anything that would help me.  That's why I knew I had to write my book, because there was nothing out there for me that would teach me what I needed to know - so that was my biggest drive,   to teach other women about this and get my message out there. Fantastic Lisa and that book went really well didn't it. Oh yes, yes fantastic!   Better than I thought and I can go into that more a little bit later if you like. Yes I'd love that. It went better than I thought and I probably should have done other things with it which I can go into later. The next book that I did was a book for my son actually, and that was a book where my mother actually wrote the book - (his grandmother)  so I did a book for them together.    I’ll let you in on a little secret,  Lisa is absolutely brilliant at marketing and shortly we will have a discussion around Lisa's way of publishing and I'm sure what she’ll share will be absolutely helpful and wonderful for you. I'm sure you can already tell that Lisa certainly has the experience and the know how to help you overcome any obstacles that you might have standing between you and writing your own book.   Lisa I'd love to hear about how you wrote a book with your son and then you had another book I think didn't you? Yes yes Let's hear about those My mother wrote a book for my nieces and nephews about 25 years ago and when she died about 12 years ago, on her deathbed I promised her that I would publish her book for her.  Then when I published my book Banish the Bitch and Bring out the Babe, my son asked if he could write a book too.   I thought that's a great idea and I thought I've got just the right book for him, so we did my mum’s poem.  My son contributed to the pictures,  he was with me with the design process and all that sort of thing, so now he has a published book with my mum.   So now he can call himself a published author at 9 years old. Timothy John and The Big Green Dinosaur. Wow what an experience!   It's great because if he says to me, mum, I want to buy this….. I say well how many books have you sold?   Go out there and sell some books.   So I'm trying to teach him as a business as well, that he can make money whenever he wants to.  He’s got a product there, he's got a website and he can do the marketing on YouTube, he can do whatever he likes.  I've loved teaching him about business at the same time, which has been great and it’s a legacy.   He never got to meet his grandparents so that's something now that connects him with his grandmother and it makes me nearly cry every time I think about it,  but it's something lovely for them to have together. Then the next book is one that I'm just about to launch -  that's called Secret Agents and that book is about online marketing which as you said before I just love marketing and that's what I'm really really good at.  It’s something that comes naturally to me in lots of ways,  but it's something that I've also studied a lot as well.  So Secret Agents is going to be launched very soon and that particular book is going to be more a lead in to my business which is the hotline business, which is the coach on demand business.  So I coach real estate agents on demand, they can ring me or email me if they've got objections or anything like that,  in the real estate field and I help them through those objections.  So this book is more like a lead in to my other business - it's not like something I'm going to actively want to make the book a business in itself, which I can go into later -  it's not my main business - so the book leads customers to my main business. And I think that's a great way of looking at your book because you know, being able to use that book as your business card, or calling card and as lisa said… as a lead into the other part of your business - it gives you so much credibility - so that's fabulous  - but Lisa we will going to that a little later,  but before we get to your marketing which I can't wait to hear myself because when they were handing out marketing skills Lisa,  I think they missed me in the line up most definitely.   I can help you. Good!! So I'd love to hear from you though before we get to that,  a little bit about your own personal experiences in the world of publishing and what worked and what didn't, so perhaps if we start there. Sure, I don't have any sort of negative experiences with publishing, I’ve really just got learnings.  I've got things that I've thought oh wow,  I probably should have done that a little bit different but that's the way you learn.  Or listening to others who have done what you want to do.   Having a book is just such an amazing achievement and it's something that you look back and you think wow,  I've got this book and people acknowledge you for that and I think it's something that I’d love to see everybody write a book.  Everybody's got a story, whether it’s about their work, their business, their life.   I just think it's such an amazing thing to do, but I have only ever self published and that's only because... I'm probably not lazy,  I wouldn't say lazy,  but probably impatient is what I would call myself, because if you want to get your book published,  that involves….., if I was going to get a book published - I would get an agent, I would get somebody who was going to go in and fight for me to publish and all that sort of thing,  but I was too impatient because I just wanted to get it out there and I wanted to get onto the next thing.    I'm with you there Lisa, definitely with you on that one.   And the other thing is that you don't know if your book is going to be successful - you really don't and it's not until you've actually published it or you get people to read it and you get proper feedback that you think ohhhhh  this probably would have went well with the publisher -  you know they say writing a book is like a comedian who tells a joke and and has to wait two years to see if it's funny. It's like writing a book - you write a book and you've got to wait all this time to see if anybody likes it.   That's something that you don't know until you get it out there,  so probably if I wasn't so impatient, I would have loved to have got an agent for Banish The Bitch.  I would have really focused on that,  but I didn't really want to make the time to do that. I wish I could have, for people out there that have got a great book,  you know it,  you believe it,  people have read it and loved it,  it's worth taking the time to do that..  I was just too impatient to get out there. A lot really depends Lisa and I'm not sure if you think like this too Lisa, it depends on what you want for your book.  Do you want your book to be standalone and successful or do you want it to be part of a bigger picture?   And that was my next thing, with Banish I would have taken the time, if I would have been more patient, that’s something I would have done,  But for my next book Secret Agents, no.. I don't have any intention of wanting to get that with a publisher.   It’s a lead in to my business,  which is something - a business card,  it's my introduction, it’s my values, it’s my information that when real estate agents read it, they're going to want to know more.  And then I've got my online course, I've got my coaching and all of those other things that I've got and can provide and help them with.   That is my lead in,  so it's really two types of books and two different things - it's completely different. Yes understand completely -  and so I guess you followed your own rules and all that sort of thing as you went through it. Yes and all my marketing all that sort of thing, and some of the things that didn't work for me was…  do you know fiverr,  so when I first went to do my book I got a mockup cover on fivver and it was hideous and I persisted. It was hideous, hideous, hideous.. I just didn’t like any of them, and I thought this is ridiculous and I ended up getting a professional to do the book cover, which your book cover is everything.   And also, so  is the internal of your book.   I went to do it on fivver and it was just like a bad word document - You want to prevent your book as lovely as you can and my books I'm just so proud of how the lady I ended up getting has presented my book.  It's just beautiful - you open up the book and it's just lovely.. so much more attractive than a word document and that's what I would have had if I'd of gone with the fiverr option.    I'm sure there are good ones out there on fiverr, but I just think don't skimp on the quality of your book and don’t skimp on the cover and the layout  - it's got to be good and it's got to be attractive.   And you're representing you.  This is really representing you in the world of business and in the professional world, so I completely understand Lisa,  If you pick up something,  you want it to really be a reflection of you - so most definitely. Absolutely, then the other things that I learnt was about publishing the books itself, so I've got my books on Ingram Sparks which is print on demand, so you can order your books in bulk, you can order 100 copies or 500 copies - or you can go on and order one copy. It’s print on demand - so that was something I preferred to have control of.   There are some people that publish books and they can get a really cheap price say in China or something and they can get them at  a couple of dollars a book and it's a lot cheaper but you have to buy in bulk.   So you might have to get 1000 books and they're in your bedroom until you sell them or get rid of them.   You might get a cheaper deal at the time, but the problem happens when you need to change something.  I've changed my book already -  soooo many times.  I've put a sentence in that I've thought no…..,  I want to take that one out or change it. I've got the capability and the control of doing that with the way that I've got it now on Ingram Sparks and Amazon.   If there's something I want to change I can.   For example if I want to change the cover I can.   I can change whatever I want  -  I don't think oh I can't… I've got a thousand books in my back bedroom that are now wrong.   It's something that you can change, you can adjust you can add to it and I found that it's a lot better for me.  Even though it might cost more, you've got more control. Yes and look I know having a bit to do with publishing houses and things for me that was the defining moment that I wanted this book to be me,  not just fitting into a certain genre that the publishing house decided would be best.    So I totally see where you are coming from Lisa,  to be able to have that control to do with your book what you want to do.. You can change things up and change things around  - is wonderful. Lisa and I'll give you a little time to think about this -  I'd really like to know about Marketing - because so many marketing companies out there offer you the world and then end up giving you nothing basically.  Being honest here…  so really interested to hear from the best in the business about how to go about marketing.   If you have just joined us,  this is the 5th show in this series called publishing 101 and today international best selling author Lisa B is sharing her expertise with us and what fabulous information it is. I think I mentioned on last weeks show, I would have given anything to have had other authors tell me what worked and what didn't before I stepped into the publishing arena.   Now if you've found this information extremely helpful,  and you would like to and if you'd like to listen to the complete series, you can download them for free from iTunes.  Just search Geraldine Teggelove Live podcast or you can go to www.toginet.com to listen and download from my show page. You can also find them on my website at www.geraldineteggelove.com.au - so lots of places you can go, where you can go back and listen to what certain authors have told you.  Now Lisa,  we've got some big things to get into here but so i don't forget,  because I get carried away here on these interviews sometimes - I'd love to know Lisa where we can actually find your books and where we can find you - have you got particular places that you could give to us.   Sure there's my website which is www.lisab.com.au - That's not a hard one except for the .au on the end  - everyone  - in Australia we have dot com dot au.   And a good one to follow me on his Instagram as well,  because people that are looking to market their book - I'm just about to launch a new book say in the next week or two - It will be beneficial for your listeners to see what I do there and how I go about marketing on Instagram.   I find Instagram really good and I'll explain what I do with that but my Instagram account is lisab_ therealestatehotline_   That would be where they can get some real life book marketing examples from.    Fantastic Lisa,  that sounds wonderful and I will put that on my show page and on my website everyone so,  if you haven't got your pen handy you'll be able to find them - and the website is an easy one -  www.lisab.com.au   So Lisa let's get into the whole marketing side of things and how you went about all of that. Ok well I repurpose everything.  So, everything I do,  I think of another way that I can put it out there.  Whether it's a blog post,  whether it's a video..  whatever it is... if I've got one piece of content I look for where I can put that - on 10 different avenues.  Or where  I can use that one piece of content 10 times.  So that's what I'm always looking at.   I just don't do one thing and then put it away -  it’s how can i compile it.  If I do a video, then I'll do a compilation video - I'm getting a little bit of head of myself but it's using all of the avenues for you.  So I have a podcast, so I can have all of my content on the podcast - so I'm speaking to people or if I'm doing interviews or I'm just doing a tutorial or something -  I've got the podcast.  From from that podcast,  I can do a transcript of it, which becomes a blog post, which becomes a post on my social media channels -  so for one thing and one podcast -  I'm looking for how I can put that in many different ways.   So with the podcast,  I always also do a video. So one podcast I've now got into 4 different mediums and then on all of the different things put onto Facebook, LinkedIn, Twitter,  Instagram, my website,  YouTube… everything!! So the podcast is one where it's a great thing to repurpose into many different ways so that's one thing is a podcast… so then obviously you've got the book which your marketing.. and telling people you've got the book… and putting photos everywhere of your book and create a hype on Facebook about your book coming up…You know getting interaction and asking people what cover looks best A, B or C?   Getting people interested in and knowing that your book is coming out, so that's a good thing as well and as I said your blog - so you’re promoting yourself through your blog,  your promoting your book through your blog,  whichever way you want to do that…  you've got the blog,  you've got the videos so YouTube - YouTube videos.   Can I interrupt there please Lisa, so when you say your YouTube videos, are you talking about the book or are you explaining what the books about… what are you doing there? Anything.  Anything. As I said, from the podcast I make a video.  It could be tutorials it could be anything. It could be something you've mentioned in the book, it could be information, it could be advertisements for the book, it could be…. geez I've got so many different kinds of videos.  A friend of mine wrote a song and so now I have a song that is my ‘books song’ so now I've got a dedicated song for my book  - a theme song.   So that's one of my videos as well and then you've got your website which is where you are promoting your book all through your website - so you've got… and with your book, you can have your opt in on your website,  you can have either a free audiobook as an opt-in, so that you’re collecting your list..  so there's lots of things you can do,  or you can offer say two or three three chapters of your book as an opt-in -  so again you're collecting a list of people that you can then market too if they haven't bought your book -  you can market to them about different things or if you're up selling to something else.  Then say Instagram, you've got photos and memes and things like that but you can do,  because it's not always about just promoting your book - you don't want to be going out there - my book,  my book,  my book, my book - people are going to get sick of you an unsubscribe -  so it's all about giving information and giving content and showing them who you are - and getting the like know and trust factor from people - is a massive thing as well so it's not always about the book -  it's also about other things that you're doing that they can relate to - it's about teaching them something.   And it is a lot about creating that trust isn't it, because people these days want to be able to trust you before they will buy from you or connect to you. Big time.   Big time.  Because with the online world, you don't know who's genuine and who’s not - it's an awful thing to say but who is really doing what they say they're doing? If you're following someone and sometimes I follow someone for 12 months before I really think - these people are somebody that I want to learn from and I want to buy their product - it might take you that long to really build that trust of somebody - so you know I think it's important to show people who you are and what your beliefs are as well as your products. And then social media is just amazing for promoting your book from Facebook,  LinkedIn,  Twitter, Instagram…  I try not to go to spread myself too thin on those mediums because otherwise you can be a master of none. I was going to say do you follow the the advice of sticking to one or two big time and really see what works for you which one works best for you is that what you do Lisa? Yes definitely,  I find Facebook really works for me.  I have Facebook groups and they are fantastic - they're like private real estate groups which I just love!  The are very interactive and I get a lot of comments and questions and that's amazing.  I really love that and just my personal Facebook page as well.   I have a lot of real estate agents that I connect with there because my main focus is real estate with my business,  so my personal Facebook page is something that gives me a lot of clients. People get to see what you’re like and relate to you and things like that -  LinkedIn I don't use a lot even though I do have a lot of followers and I do get a lot of business from there, I don't post a lot on there. I have got my profile on there and i’ve got a lot about myself which people then will look up.  Linkedin is like a resume-  I treat Linkedin a little bit like a resume - but if you are doing  business-to-business a lot of people do really love LinkedIn.  Twitter I don't do a lot but what I put on my Facebook business page goes automatically on to Twitter - so I've got a presence on there but it's not something that I focus on.  Instagram I love.   I absolutely love Instagram and I do get a lot of business from Instagram as well - so my two favorites are Facebook and Instagram and that's what works for me. And if they'd stop changing all the algorithms Lisa,  it would make it a lot easier wouldn't it. I know and that's why Instagram is great now, so get in and use it before they do change of the algorithms again.  Because Facebook -  I had a Facebook page which went really well and I got a lot of interaction and then one day it just switched off - it was like Facebook unless you were buying ads - it just went off and so then I started a group - a Facebook group which is really working for me.   So you're testing out things to see what is going to work best for you,  is that right Lisa? Yes for sure. I found because my market and my clients are real estate agents and  we talk about problems that we've had in real estate with clients, or getting deals together or whatever it maybe, so it needed to be in a group - because they're not going to share something like that on a public page. So if you're dealing with something where people and not going to want to share publicly,  then maybe a group might be a better option and that's what I found.  I tried really hard with my pages to get interaction and I was thinking why isn't this going as well as what I thought.. and then it clicked.  It’s really something you have to test.  The groups work for me for a lot better.  You can discuss what they're comfortable with and what they’re comfortable sharing. Keep an eye on what’s working and what doesn't - if it doesn't work,  there’s got to be a reason. Lisa if you have some more information about marketing, that would be fantastic. I mean to say what would life be like if we didn't have books to read.  I don't know about you or Lisa but for me I'm sure I couldn't survive. It just wouldn't happen, all that wonderful information, inspiration and everything else that I couldn't lay my hands on and the learnings that would never take place.  I really just don't want to think about it. I'm sure you'll agree Lisa wouldn't you.   Oh for sure. As they say it's like a University on Wheels for audio books -  that's my university on Wheels - my books.  I find Audible just amazing.  Being busy I want to read and I don't get the time to read a physical book,  so for me the audible books are just amazing and when I do get the chance to sit down and read a book I just love it.   I mean there's nothing like reading a physical book. So have you turned your book into an audible book yet Lisa? Yes, I haven't done audible only because apparently Australians we're not allowed to have audible yet,  so it's something that I've looked into having someone else read it out for me on audible - it has to be an American citizen with an American bank account - so I've actually read my book out and I've got it as an audio, but I've just got it on my website, housed on my website. So on my website people can opt in to get my audiobook free.  That's my lead ins.  So I haven't done it perfect but it's like,  I'm not going to let perfect get in the way of getting it done.  I just wanted to have my audiobook there and it's there and I'll look at upgrading that later and whatever..  it was just something I wanted to have there if people are busy and they can't read a physical book. And that's why I love podcasting because you can listen to it no matter where you are. You can be driving along in the car and I travel some fairly big distances and it's just so fabulous to have it so everyone remember Lisa has told you a number of times you can go to her website and opt in to listen to her book.  So I think  I'll be doing that as well. It's such a fabulous offer Lisa, Well in saying that, my book is all about how to position yourself as the expert -  now it is tailored to real estate agents but it really is for any business.  So anybody listening to this will actually get a lot out of that book because it's marketing 101 - it's everything from social media to video marketing to…  it's everything marketing-  the book is actually marketing. Lisa I'm just stunned, you are offering this for free on your website and that was going to be one of my questions…  is your book, you know what you’re offering… can we kind of transpose that into any other business that we might be running and obviously we can. I read a book about 25 years ago and it was called benchmarking and it was a book about how business strategies.   It was looking at businesses similar to your own and looking at what they're doing and looking at what you're doing and can you put any of the procedures into your business?   That was something I did,  I was in real estate and I looked at a travel agent and I thought it's kind of a little bit similar..  not really but kind of and I looked at some of the procedures they did and it really made me look at my business and business models in general so that was my first experience of really looking at business models and that was something when I study Internet marketing and I spent a fortune on online courses.  The best online marketers and read books and did everything with the vision of how can I apply this into real estate - so I watch what Frank Kern did with his clients and thought how can a real estate agent do this with their clients?  How can a real estate agent do what they're doing.. to make it successful and so I had a real estate office at the time and so I did all of those things.  I did the free books I did video marketing.  Everything the online marketers were doing that was successful and put it into my real estate office and then real estate agents started ringing me and asking me… how do I do this and how do I do that and why did you do this?   So then I thought wow, I've got to create an online product, I've got to write a book.  There's a market here because people don't know how to do this. I’ve sort of taken it for granted in lots of ways but I've also learnt it.  So...  I put all the information into a step by step process.   My book is actually a checklist - it's got boxes that you can check off -  you can say yes I've done this or you can come back and do it later.   It explains what to do,  it explains why you need to do it and as I said you can check it off.    So it really is everything I know about marketing - and you can put that into your own business as far as taking it and running with it - so then you can say you have your book - think how do I then take that and cross it over into my business and that's a question we should always be asking. If a business is successful what can I do to make my business just as successful as theirs?   That is just fantastic Lisa and I understand completely, to be able to take all that information and put into your own business - regardless of what business you're in. There will definitely be 90% of what Lisa is explaining and teaching you in her book that you can bring into your own business.   So my suggestion is that you go to www.lisab.com.au and have a look at that book.   Now Lisa time is just ticking down. Geraldine - It's gone so quick! Time just goes so quick when girls get together to chat. I was just going to say….. some of the things that I would like to say to people is that as I said….  I waited 10 years to publish my book and I just can't believe that I put it away for that long and did nothing with it,  so I would  just like to say, get it back out if you put a book away - get it back out have a look at it -  make some changes, adjust and whatever -  if you haven't written a book a big tip that I can give is Google Drive/ Google Docs -  that's how I've written all of my books - I've just got my Google App - opened a Google document on my phone it's also synced with my phone and my computer.   Then I came up with my title - I've got  my title page on my Google Docs then  I separated each into chapters -  chapter 1, chapter 2, chapter 3,  Chapter 4.  I worked out kind of the flow of the book of what I wanted to say -  The introduction,  the different lead ins of how your book is going to be organised.  Then each chapter you write those headings at the front of the chapter and then wherever you are.  you can start to write your book.   My son does karate and for 5 hours a week while  he's at karate and I'm watching him, I get onto my phone or computer and start writing my book - while I'm watching my son do karate.  Or while I’m waiting for an appointment or if someone's 10 minute late.  I will just go in and write my book.   You don't get writer's block that way,  you're actually organising as you go and the great thing about Google Docs is that you can talk into it and do speech to text.  So you can press a button and you can just talk and the book writes for you.  Google Docs writes it for you, so you don't even have to type it in.   Technology is just amazing isn't it, so many things that we can do, so there's no excuse really is what you're saying. Another little tip that you can do, is once you have a podcast you can play that podcast back into your Google Docs and it can transcribe it for you.  You might have to make a few little changes but you can do your own transcripts.  Does that make sense? Yes It is so fantastic because otherwise what you have to do is listen to a bit of the recording,  stop and then listen to a bit more - you just play the audio into your Google Docs and it types it all out - and you have your transcript. So… just create a Google Docs and start writing - you might see something else that gives you inspiration,  something that you can write about, or a link to a website that somebody tells you about that is similar to your book -  put it in that document.  Put everything in that document and then you can go back and research - it's such a great way of doing it. I just absolutely love Google Docs.   I do everything on Google Docs. Everything is so easy to find -  you can put photos,  videos and all sorts of different things in there and it's your book!!  It's your focus when you log on! And I love the idea that you can do all that when you're out and about and because a lot of the time you're inspired when you're out and about - ideas come to us at the most inconvenient times so we can actually go in, or even just record those ideas on your phone.  I quite often do that too, just press record on my phone and I'm chatting away and people just think you're on the phone so that's ok. Now Lisa,  it's time for us to finish the show.  We are counting down here.   So Lisa I wanted thank you so much for being with us today.  It has just been fantastic and so much information in such a short amount of time.  I really appreciate your time,  effort and energy for being here so thank you. It just went so quick I can't believe it! Time Goes fast when you're having fun. Everybody you can visit Geraldine Teggelove Live for the recording of this week's show and we’ll be getting it out there so you won't miss it. I'm the meantime,  a million blessings of Peace, Love and wonderful success. Bye for now by Lisa. Dr Geraldine Teggelove - website Dr Geraldine Teggelove - radio interviews