Podcasts about phit act

The fitness industry has seen many changes, especially since the Pandemic. One of those changes is the popularity of at-home fitness which is still led by professional instructors. Lauren Foundos, Founder of FORTË, is changing the game by creating opportunities for more gyms and studios to reach their members, even when those members want to work out at home. Lauren is here this week to talk about her journey from working on wall street to helping advance technology in the fitness industry and more.  This week's episode 79 of How Women Inspire Podcast is about investing in the fitness industry! In this episode of How Women Inspire Podcast, Lauren Foundos is sharing the importance of lowering the barrier to entry for fitness for everyone and actionable steps you can take right now to build your business support system. Lauren Foundos is the Founder and CEO of FORTË, a digital platform that allows gyms and fitness studios to provide their own fitness classes as an on-demand streaming platform for their members. FORTË has created digital experiences with many companies including the YMCA, the NFL Players Association, the UFC, and more. Lauren founded FORTE after a career in the financial industry, working on Wall Street with Whitaker Securities.Some of the talking points Julie and Lauren go over in this episode include:Lauren's background in fitness and how she's people's interest in fitness change since the pandemic.The journey of becoming a woman founder after working on Wall Street.How having supportive, active investors makes a difference in a company.What lobbying for the PHIT Act in Washington DC taught Lauren about legislation.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about How Women Inspire at https://www.howwomenlead.com/podcast CONNECT WITH LAUREN FOUNDOS:LinkedInInstagramTwitterFORTËCONNECT WITH JULIE CASTRO ABRAMS:LinkedIn - JulieHow Women LeadHow Women InvestHow Women GiveInstagram - HWLLinkedIn - HWLFacebook - HWLJoin us for Get On Board Week from October 16-20, 2023. Registration is now open at https://www.howwomenlead.com/getonboard

In this interview, Chris Craytor discusses the Phit Act, which allows individuals to use their health savings accounts or flexible spending accounts for fitness-related expenses. He explains the importance of the Phit Act for promoting physical activity, and the challenges in getting it passed in Congress. Chris also shares his insights on the fitness industry and the evolving role of technology in engaging members. Additionally, he discusses the topic of integrating the fitness industry with the medical wellness industry and the challenges that come with it. Chris Craytor is the CEO of ACAC Fitness and Wellness Centers, CEO for Welld Health, and currently the Chair of the IHRSA Board of Directors. He has been in the fitness industry since 2004 and has extensive experience in navigating the competitive landscape of the industry. Full show notes:  https://fitnessbusinesspodcast.com/503

Show Summary:In today's WIN, we discuss 30% Fewer Steps, Minimum Wage, Sleep Deprivation, What Day Is It?, Will Power, & The PHIT ActLeave A Voice Memo, Review The Show, & Follow Us HereIntroduction:This is our first show using Squadcast.  We are all in different locations while recording this episode.Main Show:Sarah's W.I.N's:Do your days blur together?   Sarah discusses why this occurs and how to prevent it from happening if this is something that happens to you.Sleep deprivation is a very real and huge problem in this country.  Sarah leads a discussion on the importance of sleep.Peter's W.I.N's:Is willpower a real thing?  Peter discusses this and more in his WIN.  We like to think of it more as a muscle that can be trained and improved.  There is a new act passing working its way through Congress that will allow broader use of FSA money for things like youth sports, the gym, and more.  The name of this act is the PHIT act.  Learn more here.Gary's W.I.N's:Is minimum wage going up a good thing?  Gary argues that the rise in wages will accelerate the rise in the cost of goods.  He is really calling out the companies for deceptive promotion of the rise in the minimum wage because they pass the cost onto the consumer.A new study from UMass has determined we only need 7000 steps a day to reduce our risk of mortality.  It is good to take more steps, but it does not have a change in mortality beyond 7000.Fan Feedback:We review some live fan feedback that occurred while recording the show on Squadcast.Resources Mentioned In This Episode:Send A Letter To Congress To Support The PHIT ActFollow Us:WebsiteFacebookInstagramTwitterYouTubeRSS

Gabe's new show, Let's Play Thru, launches next week. Please subscribe at http://LetsPlayThru.com This week we are joined by Joe Trauger, newly appointed Vice President of Government Relations at the National Club Association. You'll learn about Joe and his background which includes working with the Senate Majority Leader and serving as President of the Mount Vernon Country Club.  Joe shares what legislation the NCA is working on including The PHIT Act. You'll learn why The PHIT Act can help Private Clubs as we explore the proposed measures inside the bill. 

Sports & Fitness Industry Association CEO Tom Cove weighs in on current climate in Washington, D.C., the status of the PHIT Act and the debate over e-sports.

In this episode of Wellness Revolutionaries, Blake interviews lobbyist, President of the National Association for Health and Fitness, and founder of Hart to Heart Fitness, Diane Hart. Together, they discuss her lifetime of monumental work in public policy and her involvement with the PHIT Act, legislation pending in Congress which will allow Americans to use pre-tax dollars for physical activity expenses. For full show notes and transcript, click here.  Topics: Introduction [00:47] Meet Diane Hart  [04:43] Interview with Diane Hart [06:40] Life as a lobbyist [10:07] Motivation from loss [13:26] A Lifetime of work [13:49] The PHIT Act [24:39] An update on the PHIT Act [41:16] Closing Remarks [44:15] Credits [44:41] Referenced Resources: The Clean Indoor Air Act The PHIT Act The President’s Council on Sports, Fitness and Health National Fitness Hall of Fame National Association of Health and Fitness Rick Stollmeyer’s Op-ed Healthy People 2010 Sports Fitness Industry Association American College of Sports Medicine Hart to Heart Fitness™ Tobacco Coalition American Medical Association C-SPAN MINDBODY One Community MINDBODY BOLD Conference Guest Details: Hart to Heart Fitness™ Subscribe to The Wellness Revolutionaries podcast on iTunes and Google Play. If you liked today’s episode, leave us a 5-star rate and review!

The CEO and president of PHIT America discusses actions taken by the non-profit to the stem the U.S. inactivity pandemic, including GO! Grants to U.S. Schools and the PHIT Act bill before Congress.

Craig and Chris recap Chris's time at Global Squad in PA and launching RaptorFit at Vertimax in Tampa. Plus, the guys talk about Craig's interview with Paul Richardson, and how slow is going to be when he compares himself to the Redskins wideout. Hint: very slow.The main discussion surrounds the PHIT Act, which passed through the House Ways and Means Committee and could change the fitness industry for the better.The Train With The Best Podcast is powered by Super Coffee. Go to drinksupercoffee.com and use the code "TRAINWITHTHEBEST" for 50% off!Theme music by Passion HiFi - www.facebook.com/thepassionhifi

The SVP of government and public affairs for the Sports & Fitness Industry Association talks trade, tariffs and a new development with the PHIT Act.

For episode 37 we're learning about the exponential benefits and current progress of the #PHITAct, and why it is so vital to fitness industry growth, with the Vice-Chair of IHRSA and the Owner of Newtown Athletic Club, Jim Worthington. After the recent report published by PHIT America In 2017 - "The Inactivity Pandemic," it should not come as a surprise that Nike, The Cooper Institute, The American Heart Institute, Shape America, & Pop Warner Football are all joining forces to pass the #PHITAct through both the Senate and Congress. As you'll hear on today's show with Jim, this legislation has the potential to massively uplevel our industry reach and help put prevention in our healthcare system. Earlier in 2017, you heard from Bryan O'Rourke in F+T episode #020, about how even with as much as we're doing collectively in the fitness industry to help fight the obesity epidemic, the reality is that the current healthcare model is broken.  What we have now isn’t healthcare, it's sick care, and the passage of the #PHITAct will bring legislative power to help change that by getting more people active and healthy than ever before. With this turning of the tide, the #PHITAct will also help Americans save 20-30% on yearly expenses related to physical activity. As an industry professional, we need your help today to make this bill pass. Be sure to tap on your show artwork and click the link: "Ask Congress To Pass #PHITAct." What simple yet effective actions can thousands of fitness leaders in our space take to create more revenue and serve large numbers of brand new members? The answer to that question and much more takeaways for club owners, operators, and fitness professionals in this episode with Jim Worthington. About Jim Worthington Jim Worthington is the owner of the Newtown Athletic Club (NAC) a 250,000 square foot lifestyle club on 22 acres established in 1978 in Newtown, PA. He is also a real-estate developer and a supporter of start-up entrepreneurs. After earning a Bachelor’s degree in 1978 from West Chester University and working as a racquetball pro and club manager, Jim took on an ownership role at the NAC in 1981, building the club to its current status as a Top 100 Club in America for the past 20 years.    Mr. Worthington is now the sole owner of the club which is considered the third largest privately owned individual health club in the nation. As a 40-year industry veteran and a member of IHRSA (International Health Racquetball and Sports Association) since its inception, Jim has contributed to countless industry publications, attended every IHRSA conference and now serves on the IHRSA Board of Directors as the Vice Chair. He has pioneered many club concepts such as bundling membership fees, membership integration initiatives and all-inclusive programming.   His club has received numerous local and national honors as a reflection of his maverick leadership and vision. Jim has also founded the Delaware Valley alliance of Health and Sports Clubs and the NAC Have a Heart Foundation (501c3) which handles all of the NAC’s charitable initiatives and oversees the “My Right To Try” advocacy work to help terminally ill patients receive FDA Phase 2 and 3 potentially life-saving trial drugs earlier. Jim is a visionary and leader not only in the fitness industry but also in his community donating to many charitable causes and generally making the world a better place. Listen To Episode 037 As Jim Uncovers What the PHIT Act will do for the future of the fitness industry space  Why the PHIT Act is so vital to our industry growth What is the current status of progress for the PHIT Act in Congress What is IHRSA doing to support the PHIT Act passage in Congress What are the detailed benefits of the PHIT Act for the fitness industry and other sports, health, and wellness industries such as massage, DCT, chiropractic and many more How industry professionals can take appropriate actions to help support IHRSA and the PHIT Act in 2017 Why it becomes easy for busy fitness industry professionals to get involved in their day- to-day roles and miss the "big picture" of how bills like the PHIT Act can help them help more people  What new possibilities Jim Worthington sees on the horizon at the intersection of fitness and technology How club owners, operators, and fitness professionals can leverage their members and networks to spark change  How to ask your congressional representative to support the passage of PHIT America Top 3 Takeaways From The Show Jim reminds us that our Congressional representatives work for us. As a fitness industry professional, it may feel somewhat overwhelming to believe your vote will create impact for this bill, but the truth is that the IHRSA organization is here to support getting your voice heard. Be sure to tap on the show artwork today right from your phone, and click here: "Ask Congress To Pass #PHITAct." IHRSA can only do so much. When it comes to relationships with your Local Senators, State Senators, and Local Congressmen, it's really the obligation of the people in the industry, the club owners, and the operators, to reach out and make this a priority for their representatives. Jim believes this is the biggest opportunity we've ever seen for the fitness industry to grow its participants and change more people's lives. The #PHITAct is far bigger than just our space, it's a way to bring fitness down to the levels of the less fortunate and to those who can't afford a health club membership. It allows for lower-economic citizens to have access to more of the same things that everyone else does. The reality is that not everyone has the ability to attend a fitness facility, and the #PHTAct will make a huge difference for the health of so many who need it most. Power Quotes From Jim "IHRSA can only do so much. When it comes to relationships with your Local Senators or your State Senators and Local Congressmen, it's really the obligation of the people in the industry, the club owners and the operators, to reach out and make this a priority to get them on board with the PHIT Act. Frankly, that's where my frustration lies. I feel like this could be the biggest opportunity for our fitness industry to grow the amount of participants and change people's lives."  -  Jim Worthington on the Fitness + Technology Podcast "I urge everyone to get out there and make that call to push the PHIT Act over the goal line. If we don't do it this year, I don't know if we're ever going to because we've been talking about this for 10 years." - Jim Worthington on the Fitness + Technology Podcast Resources Mentioned From Jim Ask Congress To Pass #PHITAct Jim Worthington IHRSA Jim Worthington LinkedIn IHRSA facebook IHRSA Twitter IHRSA YouTube IHRSA #PHITAct Toolkit S.482 - PHIT Act of 2017 PHIT America: 2017 Inactivity Pandemic Report FTP Episode #020 Bryan O'Rourke: How Will The #PHITAct Change Our Industry FTP Episode #030 JR Burgess: Medical Fitness For IHRSA & Health Clubs The Opportunity Of An ERA Is Here With Passage of #PASSPHIT Jim's Favorite Book: "Age Wave: How The Most Important Trend Of Our Time Will Change Your Future" FTP Episode #015 Dave Wright: MYZONE & The Current State of Wearables Newtown Athletic Club The 2017 FIT-C Tech Trends Report Rick Caro IHRSA Bryan O'Rourke IHRSA Norm Cates IHRSA John McCarthy IHRSA Helen Durkin IHRSA IHRSA Leadership Fitness Industry Leadership Council - ILC Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

For episode 29, we're talking about medical fitness and its impact on our industry. This is an advanced model of personal training that is yielding an massive opportunity that fitness clubs will be able to capitalize on, and get people more healthy than ever before through referral networks for physicians. We're learning from the CEO of Rejuv Medical, JR Burgess, about how the entrepreneurial minded fitness facility or studio, that can understand how to partner with doctors, will thrive in this new medical and fitness landscape.  Listen as we explore both the advantages and challenges of trainers becoming medical fitness specialists, and what the next couple of years will mean to our space with the passage of a 2018 Diabetes Prevention Program that will partner with insurance companies to subsidize preventative wellness services through medically supervised fitness and wellness programs. Whether you're a club owner operator or fitness professional working in a small medium or large facility, this episode will deliver the practical and actionable resources and inspiration to begin thinking outside the box and serving more customers towards better health through technology and specialized training. Be sure to listen until the end of the show to hear from JR in our "Fit Six Round" about the action steps that leaders in the fitness industry are now taking, as well as what's coming next for the growth of medical fitness. J.R. Burgess is the CEO of Rejuv Medical and MedFit. 7 years ago, he partnered with Dr. Joel Baumgartner (bam-greener) MD with the purpose to change the direction of the current healthcare crisis. Together they developed a successful medical practice that utilizes medical fitness as medicine to restore health and vitality to their patients. J.R. Burgess joined the Rejuv Medical Team in September of 2009 to assist with the development of the Weight Loss and Performance Center. Born and raised in Keewatin, Minnesota, J.R. started his career in the medical fitness industry after his successful career as an athlete led him to a passion for personal training. I help get people started on their journey of a healthier lifestyle. Listen To Episode 029 As JR Uncovers What is Medical fitness How does medical fitness address our currently broken sick care system Exercise as medicine and the future of healthcare: How does this relate to the future of sustainable business models in gyms Why almost all disease is a lifestyle problem: What role wellness and fitness technology can play in supporting healthy lifestyles Exploring the PHIT Act: What would the PHIT Act passage mean for Rejuv and Medical Fitness Understanding the Medical Fitness Network and the impact on the fitness industry  Bridging the gap between medical and fitness: what roadblocks and opportunities exist in the fitness industry when we look at combining patient or client data with actionable coaching MedFit and its core mission: Expanding the field of medical fitness and regenerative medicine What holds fitness professionals and club operators back from being early adopters and succeeding in change management Understanding the CFAN model: Cell Health, Functionality, Articulation, Neuro-kinetic Training  Top 3 Takeaways From The Show JR believes that the best is yet to come when we look at how medical fitness will create new income streams and greater health applications. With healthcare costs going up, the only answer is fitness and exercise. Industry professionals must begin to take a serious look at learning how medical fitness will yield better opportunities for revenues in clubs and service to customers. JR believes that changes in healthcare policy from a governmental level do not have to negatively impact specialized trainers or medical fitness. Because at the end of the day, it's having the right mindset around using wearable devices and the integration of tracking through club software that aggregates fitness and health data, to be combined with electronic health records, that will really provide the right solutions to a rising obesity and health epidemic. The major opportunities to fix our broken sick care system are looming on the horizon. With an open mind and a tech-focused approach, using smart data along with integrating medicine and fitness, we now can provide a new era of impact that our industry space will create for humanity. Power Quotes From JR "We must create the standards for trainers to begin integrating their services into medical facilities. What does a medical fitness specialist or certification really entail? What are the qualifications they need to work with people that have chronic disease? In personal training, there is no standard across the board, and anybody can get a weekend certification. There is no governance, so when were dealing with having to really be the best and try to take care of people with progressive injuries, there must be a training or certification the trainers will have to go through."  - JR Burgess on the Fitness + Technology Podcast "MEDFIT's goal and aim is to help doctors and preventative lifestyle medicine to reverse chronic disease and degeneration while building their bottom line. Most doctors don't know how to make this business model work, and a lot of the hospitals don't know how to do what we've created. Our model is profitable, and grows our clinic while having amazing community impact." - JR Burgess on the Fitness + Technology Podcast Resources Mentioned From JR Rejuv Medical HSA - Flex Dollars Medical Fitness Specialist ACE Fitness: The Power of A Referral Network 2018 Diabetes Prevention Program MyMedFit.com Receive a free copy of JR's book: The Medical Fitness Impact Plan: How To Reverse Chronic Disease & Degeneration While Building Your Bottom Line The Biggest Loser Maxwell Maltz -  psycho cybernetics Functional Medicine HRV Testing MYZONE JR Burgess LinkedIn Medical Fitness Association Medical Fitness Network The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today.  Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com  

John tried hard for a while but has to say something SLIGHTLY political this week, and no it's nothing you'll get angry about. The PHIT Act was reintroduced to congress in March and it is something as athletes everyone should be on board with. Write/Call your congressman and get this passed. Talk about pre-race fueling and some methods to try out if you're someone that deals with a nervous stomach in the morning or pre-race. If this is an issue for you, what do you do? The E4E Facebook group got into a few discussions this week; around Protein needs and about blister prevention.  We still have a LONG way to go to meet the 50 shirt minimum at the Booster page, so get your request in and let's see if we can get to the point we need to get to and get these shirts out on the street. Go HERE. Remember to join the Fat Slow Triathlete blogs and Facebook pages. The Blog is at fatslowtriathlete.com and the two Facebook page is ENDURANCE FOR EVERYONE.  Find your FST Shirts on Amazon by selecting this link or by searching for Fat Slow Triathlete on the site.  You can also get RACE GEAR at Jakroo by going HERE Use code SHARE15 at TriSports.com for a 15% discount Use code FATSLOWTRI at Generation UCAN for 15% your order

This legislation has the potential to transform our space and help put prevention in our healthcare system, because as you learn from Bryan, with as much as were doing in the fitness and wellness worlds to reach as many people we can, the reality is that our current healthcare model is broken.  On episode 20 we're learning from the President of FIT-C, Bryan O’Rourke, about one of the most pivotal legislations pending in Congress that has a direct impact on the success and longevity of your fitness business. We're talking about the PHIT Act. What we have now isn’t healthcare, it's sick care. Make sure to take action after listening to the show by clicking on this link and view the resources below where you can have your voice heard by writing your member of Congress to ensure that activity expenses are covered under pretax medical accounts.  We'll also hear from Bryan about his recent webinar with Club Industry:   "The Five Simple Ways To Use Technology To Increase Revenue" and why he believes that consumers have quickly shifted into becoming more digitally attuned now than ever before, and how smart club owners and operators that focus on omnipresence and various technologies can reach current and future members at their deepest needs.  Bryan O’Rourke serves as president of the Fitness Industry Technology Council, a consortium of leading companies working on technology standards for health and wellness. These organizations collectively serve more than 1,000 fitness facilities, dozens of organizations and more than 5,000 instructor professionals. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. He has presented as a keynote speaker at industry and corporate conferences on four continents. He is widely published and quoted in periodicals such as Inc. Magazine, the Wall Street Journal and the New York Times, and was recently recognized as one of the top 17 most influential entrepreneurs on Twitter. IHRSA named him one of 13 to watch in 2013. Bryan has recently contributed to a newly released book with other European thought leaders titled "Essentials of Motivation and Behavior Change."   Listen To Episode 020 As Bryan Uncovers The Personal Health Initiative Today Act: What the passage of the #PHITAct will mean for the fitness industry How this legislation incentives people to spend money on exercise and self care by making those expenses tax deductible When the legislation has been re-introduced and what we need to push it through congress Bryan's view on the major discussions in the USA about healthcare reform Why 3/4 of chronic illness comes about though lifestyle choices How you can make your voice heard by asking your congressional representative to pass #PHITAct How industry leaders like Meredith Poppler are championing this incredible legislation   How this legislation will cost only one-one thousandths of 1% of the annual federal budget over 10 years What this means to families who need more fitness in their lives: Saving 20-30% on annual physical activity costs What are simple ways to use technology to increase revenue in your fitness business  Top 3 Takeaways From The Show  Right now in the United States, the "sick care" system is broken. Our current paradigm is focused on responding to disease and not preventing disease in the first place. Three quarters or more of chronic illness comes about through lifestyle choices, so when we look at how exercise can positively impact human health, getting people to participate in primary prevention for their own health strategy is smart. If we spend our efforts doing that, we can avoid spending billions of dollars on an unsustainable system. Currently, pre-tax medical accounts are primarily used for reimbursement of medical expenses once you become sick. With the #PHITAct, this will allow taxpayers to place up to $2,000 a year in existing pre-tax medical accounts for reimbursement of physical activity expenses. Lower costs will promote active lifestyles and improve the health of Americans. The #PHITAct will put prevention in our healthcare system.  Bryan believes there are four key drivers that are impacting reinventions in our industry: changing consumers, advancing technologies, new economics, and globalism. The bottom line is moving more transactions for the health club online to make it both easy for more people to join clubs, and provide a seamless experience for marketing, selling, and servicing members in a truly personalized way, based on who they are.   Power Quote From Bryan "As the technology goes to the trough of disillusionment and climbs the slope of enlightenment, we will see the market rush to adopt. All business models need to look at a strategic view of what they can do for the near-term around existing business models, and how they can apply technology in a way that can really help with their midterm and long-term strategies." - Bryan O'Rourke on the Fitness + Technology Podcast "Right now in the United States, the "sick care" system is broken. Our current paradigm is focused on responding to disease and not preventing disease in the first place. Three quarters or more of chronic illness comes about through lifestyle choices, so when we look at how exercise can positively impact human health, getting people to participate in primary prevention for their own health strategy is smart. If we spend our efforts doing that, we can avoid spending billions of dollars on an unsustainable system." - Bryan O'Rourke on the Fitness + Technology Podcast Resources Mentioned From Bryan Ask Congress To Pass #PHITAct PHITAmerica : Make Your Vote Count Bryan's Website Bryan on Twitter Bryan on facebook Meredith Poppler at IHRSA Ted Vickey & Graham Melstrand: ACE Webinar  For IHRSA & Health Clubs The Opportunity Of An ERA Is Here With Passage of #PASSPHIT Bryan's SlideShare: The 5 Simple Ways To Use Technology To Increase Revenue The 2017 FIT-C Tech Trends Report Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for podcast sponsorship and partnership opportunities  Download the 2017 Tech Trends report Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

The president and CEO of the SFIA addresses the most serious threat the industry has faced in the past half-century and the expected re-introduction of the PHIT Act by Congress.

We speak with Kyle Bunch from R/GA about the work he and his agency do for brands like Nike, ESPN, Samsung, the L.A. Dodgers, and more. JP and Mike were up on the Hill alongside celebrity athletes lobbying for the passage of the PHIT Act. We also leave the Poobah time to opine about the fate of DSG, whether or not Modell’s can reinvent itself after 130 years, and Amazon dropping vendors. Support this podcast at — https://redcircle.com/sport-lifestyle-podcast/donations

JP was on the Hill lobbying Senators to pass the PHIT Act. Neil was out at Winter OR where he interviewed the founder of Brooklyn Boulders Lance Pinn and Theranco Outdoor President Bill Hackett. We also discuss Facebook pop-ups at Macy’s, Allbirds’ new high-tops, adidas’ work culture, and the Poobah awards a comeback brand of they year. Support this podcast at — https://redcircle.com/sport-lifestyle-podcast/donations