Podcasts about pure fitness

In this episode, host Pete Moore sits down with Marco Ferdinandi, a fitness industry expert with a rich career spanning New Jersey to Hong Kong. Marco discusses his journey from being a strength and conditioning coach to founding AQ Strong, a brand focused on athletic wellness in Hong Kong. The conversation also dives into his experience with flywheel training and its benefits, including its roots in NASA research. Marco shares insights on the challenges and rewards of starting a business abroad, his vision for the future of fitness, thoughts on price-to-value in the industry, and his ambitions to make flywheel training a standard in fitness facilities. On starting slowly and building from the ground up, Marco states, "We had an angel investor that contributed the bulk of what we needed to get started. But we started small. We just started with education for the first six months. Once we had a critical mass of people interested, then we went and took the leap into a full fledged facility, which was 10,000 square foot and still there to this day." Click to download transcript.  Key themes discussed Fitness Journey: From Coach to Entrepreneur Building a Competitive Fitness Network Pricing Strategy for Fitness Enthusiasts Flywheel Training Revolution in Fitness Expanding Fitness Education for Growth Tackling Obesity Systemically Exploring Ancient Club Training Styles A few key takeaways:  1. Marco's Diverse Background and Career Path: Marco has a varied and extensive background in the industry, including strength and conditioning, cruise ship work, commercial fitness, and international experience in Asia, particularly with Pure Fitness in Hong Kong. He started his own brand, AQ Strong, in 2019, focusing on athletic wellness. 2. Flywheel Training: Marco is a strong proponent of flywheel training, which emphasizes eccentric and isometric exercises, offering significant benefits in strength and conditioning. While it's widely used in professional sports and performance settings, Marco sees potential for its broader application in the fitness industry. 3. AQ Strong and Athletic Wellness Concept: The brand AQ Strong emphasizes athletic wellness, combining aspects like coordination, mobility, strength, power, speed, and conditioning. The goal initially was to create a training environment similar to an NCAA Division I training center, supporting an athletic and competitive culture. 4. Business Strategy and Challenges in Hong Kong: Marco leveraged his network from his tenure at Pure Fitness to start AQ Strong during a challenging period, including the COVID pandemic. They initially started small with education and pop-up labs before establishing a full-fledged facility. 5. Market Trends and Optimism about Health and Fitness: Ferdinandi is optimistic about the future of the fitness industry, highlighting the trend towards strength training and the potential for clubs to differentiate themselves by incorporating innovative training methods like flywheel devices. He also emphasizes the importance of education in overcoming industry challenges and the role of fitness in tackling broader health issues like obesity and diabetes. Click to download transcript.   Resources:  Marco Ferdinandi: https://www.linkedin.com/in/marcoferdinandi/  AQ Strong: https://www.aqstrong.com/  Exxentric: https://exxentric.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com

During the pandemic, many have gotten used to working out at home, with home gyms and HIT exercises becoming popular ways to stay fit. Gyms under companies such as PURE Fitness have implemented more advanced technology in order to attract the Gen Z population. We speak to Theresa Shan, Managing Director, PURE Group more about this.See omnystudio.com/listener for privacy information.

We're excited to have Drew Berke from Pure Fitness on today's episode to discuss the Murph challenge, the essentials to fitness programming, functional fitness programs like the SWEAT program at Pure Fitness, and talk about his fitness journey! Learn more about Drew and Pure Fitness at: https://purefamilyfitness.com/sweat/

If you're looking to improve your sales skills, then you don't want to miss this episode of John Canada sharing his secrets to success in the fitness industry. As a former manager at Pure Fitness, John consistently led his sales teams to first place among all 10 health clubs on a monthly basis. He then went on to invest in and sell a big box gym in Washington before becoming a part of the ownership group at Burn it Build it Fitness.In this episode, John reveals the proven strategies that he used to sell fitness and build long-lasting relationships with members to help them achieve their fitness goals. These tactics are not only effective, but they're also duplicatable and can be taught to anyone who wants to increase their sales. By listening to John's experience and advice, you'll gain invaluable insights into the sales process that will help you close more deals and grow your business.So, whether you're a seasoned sales professional or just starting out, tune in to this episode and learn from one of the best in the business. Don't miss out on this opportunity to take your sales skills to the next level!

Josh's Partner, Entrepreneur Eric Stearns, talks about his lessons from his health club days. Starting in health club sales after 4 years in the military, he used his military discipline to become a top salesperson. He would eventually become a partner and President of Pure Fitness a health club chain that grew to 10 locations and over 50 thousand members.  After selling Pure Fitness, he has started and invested in many companies in and out of the health and wellness space.

Amber Stratton is a Co-Founder of Pure Yoga, Pure Fitness, Pure Kitchen, Pure Life TV, Ritual by Pure, and Mentors Mindset. Amber has built with her partners a health and wellness brand that has become known as a lifestyle brand. Amber has over a decade teaching yoga, where she runs teacher trainings, retreats and workshops worldwide. Amber is a keynote speaker, a Lululemon ambassador and has been a guest on various podcasts. The Pure brand first opened their doors in 2012 and under nine years has grown into four yoga studios, one fitness studio and four Vegetarian Restaurants. Pure Yoga has been named “Best Yoga Studio” 4 times. In 2016, Pure Kitchen won the Best Ottawa Business Award for “Best New Business of the Year”. In this Podcast, Amber shares how yoga came into her life and how it has had an impact on her. Amber then talks about why she decided to open a yoga studio. She also includes the qualities that she feels is important to build as both a studio owner and yoga instructor. Amber explains the story of Pure Yoga and how it came to life. She talks about why the Pure brand is so important to her. Afterwards, Amber speaks on how her passions transformed into a full-time career. Amber then explains how her management team was successful at pivoting their business model to thrive in this new living reality. Amber comments on how her brand understands the importance of connecting with each client on a deeper level. One of the reasons her businesses has been so successful. Amber then talks about what separates a good business from a great business. Amber gives advice for millennials who are starting out on their entrepreneurial journey. Lastly, Amber shares who are her greatest mentors, a favourite quote that she lives by and her definition of greatness! Podcast Host: Ben Mumme Subscribe to the YouTube Channel: https://bit.ly/3fAcFrt Connect with Ben on Twitter: https://twitter.com/mumme_ben Join the #LivingYourGreatnesss community: https://www.instagram.com/livingyourgreatness/ Connect with Amber on Instagram (https://www.instagram.com/pureyogiamber/), join the ritual (https://jointheritual.co/), check out Pure Life TV (https://purelife.tv/) and follow PureYoga (https://www.instagram.com/pureyogaottawa/), PureKitchen (https://www.instagram.com/purekitchenottawa/), and PureFit (https://www.instagram.com/purefitottawa/).

My guest today is ESTEBAN DAVID MERCHÁN ORTIZA with international experience and a proven track record in fitness education and training demonstrating strong innovation and team management skills. A veteran in the fitness industry with 20 years of international experience, Esteban Merchan is both an educator and practitioner in the fitness industry. He has taught classes, trained clients, and trained trainers in Asia and South America. Starting his career in his home country of Colombia, Esteban is a certified Les Mills trainer of 6 programs and was a national and international presenter under the Les Mills umbrella. He had successful careers as a group class instructor at California Fitness in Vietnam, and Pure Fitness in Singapore. Demonstrating his versatility, he possesses a Bachelor's Degree as a Fitness Specialist and is a Certified Instructor for Pilates, Pilates Reformer, TRX, Kettlebell (under the Functional Training Institute), Rehab Express and is a Certified Instructor and Program Leader South America of TRAINFITNESS in the UK. Esteban demonstrates innovation in fitness through his passion and aptitude for fitness program design and instruction. He is the creator of American Council on Exercise (ACE) approved programs Series Tabata Cardio™, Series Tabata Strength™, and Series Tabata Core Flow™. He has trained over 100 trainers in Colombia, Peru, Guatemala, Philippines, Vietnam, and Singapore, to teach these programs. Esteban is currently CEO and Founder of his own company Seriesfitness Group which includes businesses in the areas of fitness education (training of trainers), group class instruction, and personal training services. His motto “Train Intelligently, Coach with Passion” guides his approach as a fitness professional – use science based approaches in fitness program design, and coach, not instruct, clients to achieve their best. If you enjoy the podcast, please subscribe and leave a short review on Apple Podcasts, or wherever you listen? It takes less than 60 seconds and it really helps. If you enjoyed this episode buy me a cup of coffee, make it a large: I'm trying to keep this episode free of advertisements and could use your help with the cost of bringing your this fun and entertaining podcast. Anything you can donate to the cause is greatly appreciated. To donate go to: https://www.paypal.com/paypalme/sifuRafael Subscribe: https://podcasts.apple.com/us/podcast/coaching-call/id1546026323 Follow Coaching Call: Facebook: facebook.com/coachingcall Instagram: instagram.com/coachingcall Email: maxfitness@optonline.net LinkedIn: linkedin.com/in/maxfitness Sifu Rafael is available for one on one coaching, seminars, and public speaking. --- Send in a voice message: https://anchor.fm/coachingcall/message

Whether you're working your way up the corporate ladder or building your own business as an entrepreneur, this episode is full of ways to grow and advance in your career! Zach Lucas is on the podcast sharing how he went from working the front desk at 24 Hour Fitness, and stood out to the point where he earned VP in the organization. Tune in to Zach's story for how he showed up fully regardless of his role, being willing to take risks, and his best advice for being successful in your career!    02:15 How did the military get you started in the fitness business? 06:20 What made you switch from becoming a History Teacher to a Personal Trainer? 08:30 Is the career you're working towards going to give you the income and lifestyle you want? 11:15 What did your journey look like from working the front desk to being a VP? 13:40 How long did you work the front desk before you started moving up within 24 Hour Fitness? 17:30 When did you start seeing that there could be a bigger picture than staying in corporate? 20:15 How did you convince your family to uproot, leave your career, and move for a new job? 24:40 What was the learning curve switching from 24 Hour Fitness to Pure Fitness? 27:15 What advice to you have for those wanting to move up within a corporation? 29:30 What enticed you to make the change from running a big box gym to a boutique model? 32:00 How do you add value to your members as a boutique gym? 37:40 What advice do you have that made you successful in your career?   Follow the Fiit Nation Flagstaff location on Instagram | @fiitnationflagstaff Find the closest gym location to you | fiitnation.com ……………………….. Connect with Karey on Instagram: @kareynorthington https://www.instagram.com/kareynorthington/?hl=en   And check out how you can work with Karey on her website:  kareynorthington.com

Host Jack Thomas revisits episodes 68 through to 83 to recap on the biggest lessons learned from each show. To support the show, please share the podcast or any individual episodes with friends or colleagues who you think will benefit. Featuring: Linda Tang (Webarre, Singapore) John Holsinger (IHRSA, Director of Asia-Pacific) Charlie Temple (Platinum Fitness, PURE Fitness)   RESOURCES JACK THOMAS ON LINKEDIN FITNESS BUSINESS ASIA WEBSITE FITNESS BUSINESS ASIA INSTAGRAM

Welcome back to the NCR Podcast! This podcast is a throwback to the early days of the UFC. We at CrossFit NCR got to know Jason from within the CrossFit world. He is a Flowmaster on CrossFit HQ Seminar Staff, he is an affiliate owner (Pure Fitness CrossFit), and is a competitive CrossFit Masters athlete. But many may know Jason best as one of Canada's first big UFC stars. He had a 15 year professional fighting career and we are happy to call him a friend and mentor.

This week we’re discussing Apple's brand-spanking-new Arcade, and a couple of the games available in it. Namely, Sayonara Wild Hearts and Cards of Darkness, both of which are EXCELLENT. And then, Allegra discusses her sweaty adventures with Nintendo’s Ring Fit. We are conducting an audience survey to better serve you. It takes no more than five minutes, and it really helps out the show. Please take our survey here: www.voxmedia.com/podsurvey Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Lovitt owns Pure Fitness, a personal training studio in Metairie, near Lakeview. He's been personal training for 15 years. He's spent time working in gyms, in hospitals, and physical therapy clinics. Over the last 6 years, Matt has traveled to several foreign countries to study yoga, fasting, and a variety of other healing strategies. He creates custom programs to help you solve your problems and reach your goals. More details about his experience at Lovittlife.com See acast.com/privacy for privacy and opt-out information.

Heading up a seven-figure advertising agency for the fitness industry, Mike Arce knows why any advertisement or marketing effort needs to be more than just a short-term offer. Mike is responsible for the success of thousands of fitness spaces around the world. Having been in the industry for well over a decade, he’s learnt the importance of sticking to what you know and doing it well.  He’s been in fitness long before his advertising interests took hold. Before moving into marketing, his time at LA Fitness, Pure Fitness, and his own PT company taught him valuable insight into audience, behaviour and how to focus 100% on a customer or client’s needs.  Discovering a passion for sales, Mike felt that he could do promotion and marketing for any industry. This, however, soon became too overwhelming and a specialist approach was needed.  Niched back down into fitness, and now Mike’s company is responsible for the success of fitness and wellness companies worldwide. He’s also the host of video podcasts, The GOAT Show and The GSD Show, featuring some of the most influential people in the fitness business, sales, social media, SEO, funnel hacking, scaling and more. Loud Rumor is a seven-figure advertising agency that’s responsible for 1000 fitness studios, independent gyms and boutiques around the world. The company helps dramatically increase membership using a tailored programme, or helps smaller businesses with marketing and sales strategies through consultation. As well as financial and business success for both company and client, Loud Rumor has a target to help 100,000 people jumpstart a healthy lifestyle through fitness, too.   Episode Highlights :  Why the right time for you to launch a business could be seen as a terrible time for anyone else. It all depends on circumstance. The importance of finding your niche and how to make your business easier to scale. How to use internet advertising and brand awareness in the long game rather than just for quick wins. Ways that you can get lower click costs an better ratios for web leads and ad spend online. How to use feelings and perceptions to your advantage and avoid losing customers to competitors. Think about your customers like you think about your family. Suddenly, it’s not about the money and your efforts will be a lot more focused on how to benefit any client.    Join Matthew Januszek in conversation with Mike Arce…

Marco Ferdinandi, director of fitness operations at Pure Fitness in Hong Kong has spent over 25 years in the industry, listening to communities and drawing on experience to develop the best philosophies for anyone's fitness journey. Watch the full episode on YouTube – https://youtu.be/_bwxldHI6F8 On top of his graduation from Hong Kong University, Marco has gone on to receive further degrees in sports science, performance and management to bring an incredible background of knowledge and experience to everything he does. He joined the fitness industry in New York, but found its direction and approach falling by the wayside around the time of the financial crisis. Wanting to get out into the world, Marco originally looked for openings in Europe before work in Asia appeared as the perfect opportunity with Pure.  In his current role as director of fitness operations, Marco is always pushing the boundaries and trying new things with the support of the clientele, through community research and continual feedback. Whether in studio or outside, his programming at Pure offers solo workouts, PT, Group X experiences and more, implementing a passionate approach that's driving fitness in the East. Since joining Pure, Marco has been responsible for installing the world's first 270-degree immersive fitness studio, helped gain over 75,000 clients and employed 1900 staff. It's incredible progress for the premium lifestyle brand that has cemented its place in premium locations and, with Marco's influence, they're in it for the long term. For more information visit pure-fitness.com   Episode Highlights -  How the Asia market differs from the west in its approach to staffing, education and how companies connect with clients. Why someone would want to pack up and work in the other side of the world, and how to take advantage of any exciting opportunity. How space and demand may prohibit certain models that are familiar in the west from operating in Asia, what's popular with the Asian demographic at present and what future trends are on the horizon. Hear about the origins and history of Pure Fitness, and how it became a premium lifestyle brand in fitness, nutrition and more. Why an innovation lab is the perfect way to trial products and get feedback from both sides, with minimal risk.   Join Matthew Januszek in conversation with Marco Ferdinandi …

Anton Jefferson of O-Lifts talks Weightlifting with Coach Joe.  Currently Anton wears multiple hats.  He makes his living teaching applications of speed and power to the trainers of Pure Fitness in Hong Kong - Asia’s largest fitness brand. Anton also feeds his passion for the sport of Weightlifting as a competitor, coach and writer. As the creative mind behind the development of O-Lift Magazine Anton and is also focused on bringing exposure to American Weightlifting.  In the near future O-Lift will be shifting gears away from print media and focusing the efforts of the talented, and Weightlifting minded O-Lift staff on programming, blogging, and podcasting. This is a fun talk between two guys interested in Weightlifting.  If you are interested in joining this chat feel free to do so below in the comment section. Anton Jefferson, Publisher of OLIFT Magazine. Anton was a collegiate middle-distance runner, and now he’s a weightlifter and a coach. Anton is living and working in Hong Kong as a full time weightlifting coach, and he’s passionate about promoting Olympic weightlifting to the world! Follow Anton and reach out to O-Lift at: http://www.theoliftmag.com/ Instagram - @oliftmagazine 0:00 - 5:01 Meet Anton Jefferson and hear what opportunity caused him to turn a job offer from google down. 5:02 - 8:46 Tips and tricks on moving to a new country from a guy who moved from Chicago to Hong Kong. 8:47 - 11:45 Working with American Weightlifting legend Cheryl Haworth. 11:46 - 13:30 The importance of chemistry in the athlete coach relationship. 13:31 - 19:27 Anton discusses his experience as a new guy, in a new land, coaching a new sport. 19:28 - 22:09 As a Weightlifting coach, what does Anton notice about athletes as potential Weightlifters. 22:10 - 28:21 Hero effect and young talent moving the Weightlifting meter in Hong Kong and Olympic predictions for CJ Cummings. 28:22 - 33:15 Walking the line and building a strength base with the youth Weightlifter. 33:16 - 36:30 What is the low hanging fruit for the newbie to Weightlifting. 36:31 - 41:49 The rule changes instituted by USAW regarding the American Open and general competition. 41:50 - 46:11 Is the CrossFit effect as strong in Hong Kong as it has been in the US. 46:12 - 54:49 The O’Lift project. Anton discuss exclusive and breaking information regarding the move away from print media and into blogging, programming, and podcasting. 54:50 - 58:00 Women move the meter in all aspects of life, including training and Weightlifting. Anton and Joe discuss the females in Weightlifting. f58:01 - 60:17 Has USAW noticed O-Lifts effort to bring exposure to the sport of Weightlifting. 60:18 Where you can find Anton.

Welcome to Episode 75 of Low-Carb Conversations With Jimmy Moore and Friends! Today Co-host Dietitian Cassie and Guest-Host Kevin Kennedy-Spaien talk with a pair of fitness instructors, Sam Giganti (of Pure Fitness and Health) and medical school student Kris Gunnars (of Authority Nutrition). Sit back and enjoy our latest talk on the virtual back porch as Cassie and Kevin get our new friends to share their thoughts on this week's latest batch of low-carb and paleo-related news! Topics include new research findings on the healthy effects of olive oil and nuts, the skinny on processed foods, the PSA that Coke doesn't want you to see, why you may not be losing weight even with caqrb restriction, and much more! “LOW-CARB CONVERSATIONS” PODCAST IS LISTENER-SUPPORTED!: to donate and keep this show going! THANK YOU for your support!   LINKS MENTIONED IN EPISODE 75- We’re LISTENER-SUPPORTED:  - Sam Giganti's Website:  - Sam Giganti on Twitter:  - Kris Gunnars' website:  - Kris Gunnars on twitter:  -  -  -  -  -  -  - 

This afternoon I will be talking with Penny Schlanser. She was asked to move while nursing at her local gym, Pure Fitness for Women.They asked that she nurse elsewhere (locker room). Hear the rest of the story on the air live, call in or join the chat live.  We will be discussing what happened and what rights nursing moms have in Texas and in other states.