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2 episodes with pete moore
On this episode, host Pete Moore dives into the cutting-edge world of regenerative medicine and longevity with guests Howard Leonhardt, founder of Leonhardt Ventures and Lionheart Health, and Scott Hoots, an expert in health and wellness franchising. Leonhardt is an innovative medical entrepreneur whose journey started in 1982 with the founding of Leonhardt Ventures, the parent of Lionheart Health and Lionheart Longevity and Wellness. Over the decades, Leonhardt has pioneered groundbreaking medical inventions—most notably in combining stem cells with bioelectronic stimulation to assist in regenerating parts of the heart muscle. Since launching this research in 1988, Leonhardt has raised and invested more than $150 million, driving clinical trials in collaboration with over 50 leading research centers worldwide, including the Mayo Clinic and Cleveland Clinic. To date, over 600,000 patients have been treated using technologies developed by Leonhardt, whose inventions have generated more than $1.7 billion in annual revenues for their acquirers. With regards to turning back the clock on aging, Howard states, "Lionheart Health technologies basically, in short, helps in regenerating your body twenty years, and that includes skin, hair, sexual health, and joint health. That is our goal for our clinics. That is our goal for our products, and we have 500 patent claims protecting that very unique technology." Key themes discussed Longevity and regenerative health technologies to help reverse aging. Lionheart Health's patented EMS suits and stimulators. Business models: Licensing, franchising, and commercialization strategies. Clinical results and patented protein expression stimulation. Integration opportunities for med spas and fitness operators. Investment options in Lionheart Health and related ventures. Challenges of competing with traditional pharma solutions. A few key takeaways: 1. Lionheart Health's Unique Regenerative Technology: Howard Leonhardt's team has developed technology that combines stem cells and bioelectric stimulation to aid in regenerate tissue and reverse aging signs. Their EMS suits and stimulators are patented to specifically induce the production of proteins—like klotho and follistatin—that are associated with longevity and age reversal. 2. Clinical Results and Diverse Applications: Lionheart Health's approaches are already well-tested: Over 600,000 patients have been treated with related technologies, and the team has run FDA trials and partnerships with top institutions (Mayo Clinic, Cleveland Clinic, etc.) Applications extend beyond muscle and joint health to skin, hair, and sexual health—essentially offering full-body rejuvenation. 3. Business Model-Licensing and Franchising: The team is rolling out Lionheart Health through both licensing and franchising. Existing med spas, EMS studios, or wellness clinics can license these suits and stimulators, differentiating their business and adding high-value longevity services. Franchise opportunities will open up more broadly in 2025, with flexible models to suit different markets. 4. Revenue Potential and Clinic Setup: Licensing starts at $40,000 for a dedicated suite, with ongoing royalties. The professional EMS suits for clinics range in cost; most studios operate on a membership basis, with clients attending regular sessions (e.g., twice weekly for 4-12 weeks.) The company has plans for significant expansion, targeting over 100 licensed/franchised locations in the coming years. 5. Vision-Competing with Traditional Solutions: Lionheart is directly challenging “big pharma” and traditional approaches (like pill-based ED solutions), offering regenerative, non-pharmaceutical interventions. They're participating in major longevity challenges (such as the $101 million XPRIZE for healthspan), aiming to drastically improve muscle, brain, and immune health—potentially reversing aging by 20 years for participants. Resources: Howard Leonhardt: https://www.linkedin.com/in/howard-leonhardt-6694185 Leonhardt Health: https://lionhearthealthstim.com Leonhardt Ventures: https://leonhardtventures.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com
Every Wednesday we release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule ====================================================== RESOURCES https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com =================================================== ABOUT YOUR INSTRUCTOR Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.
Today's Thursday . . . and that means another HALO Talks-Fast Break! Integrity Square Founder and HALO Talks host Pete Moore, dives into the complexities of inventory debt financing in the e-commerce sector, especially as tariffs continue to shake up the financial landscape. Pete also explores the intricacies of high-interest loans for inventory, as financial institutions begin scrutinizing financial compliance more than ever. Buckle up for potentially challenging months ahead as we navigate this evolving terrain. A few key takeaways: 1. Impact of Tariffs on Inventory: The episode discusses how tariffs are potentially impacting the financing of inventory, especially for companies involved in ecommerce that rely on overseas shipments. The tariffs (and on-again/off-again nature of the current administration) pose risks that need to be managed by both companies and their lenders. 2. Risk Management by Banks: Financial institutions are increasingly cautious, with banks scrutinizing loans more closely. Some are already directly accessing company financials to monitor monthly financial performance, aiming to mitigate risks associated with high-interest loans for inventory management. 3. Stringent Compliance Measures: There's a move towards tightening compliance. Banks are expected to enhance their scrutiny of debt facilities, ensuring that they only lend to companies with a strong ability to repay, given the financial uncertainty heightened by tariffs. 4. Operational Precautions: Companies need to brace themselves for an environment where financial oversight and risk evaluation by lenders become more stringent. This also suggests a need for companies to maintain robust financial health and present transparent records. 5. Market Uncertainty: The overall message is that the coming months might be "challenging", with potential shifts in how debt and financing will be managed. Pete advises companies to prepare accordingly, indicating a period of financial conservatism might be necessary.
Every Wednesday we release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule ====================================================== RESOURCES https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com =================================================== ABOUT YOUR INSTRUCTOR Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.
Today's Thursday . . . so that means another HALO Talks-Fast Break! Integrity Square Founder and HALO Talks host Pete Moore, dives deep into the mergers and acquisitions current landscape in the HALO sector, highlighting key movements that will shape the industry for the next five years. Pete discusses the sale of five companies from one private equity firm to another, including the announced sale of Crunch Fitness by the TPG Group. He explores the strategic decisions around debt, risks akin to those faced during COVID by companies like YouFIT and Gold's Gym, and the financial benchmarks set by giants such as Planet Fitness and Lifetime Fitness. Pete also touches on two rapidly expanding sunbelt chains and area developers in the Northeast and Southeast. Tune in to understand how these fastbreak deals will set the tone for the future of the HALO sector. Go HALO! A few key takeaways: 1. Upcoming Private Equity Transactions: There are five significant companies in the sector that are set to be sold from one private equity firm to another. These transactions will be instrumental in setting the tone of the industry for the next five years. 2. Crunch Fitness Sale: The sale of Crunch, currently owned by TPG Group, is one such anticipated deal. It's predicted that the sale will aim for a multiple just under the 20 times EBITDA that Planet Fitness enjoys. 3. Debt Considerations: Another key point is how much debt will be used in these acquisitions. The amount of debt can impact the risk level of the business, especially if another unforeseen black swan event like COVID reoccurs. 4. Growth and Expansion: Two fast-growing chains in the Sunbelt region and substantial Northeast and Southeast franchises are also in play, showing a strong trend toward growth and expansion in the sector. 5. Public Company Benchmarks: Public companies like Planet Fitness trading at 20 times EBITDA provide a benchmark for private deals, influencing how these private equity transactions are structured and valued. Resources Crunch deal: https://www.reuters.com/markets/deals/tpg-explores-15-billion-plus-sale-gym-chain-crunch-fitness-sources-say-2024-12-03/
Every Wednesday we release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule ====================================================== RESOURCES https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com =================================================== ABOUT YOUR INSTRUCTOR Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.
In today's episode, host Pete Moore is joined by dynamic entrepreneur, Kevin Wathey. Kevin shares his journey from a deeply personal tragedy with his Mom, to becoming a multi-faceted entrepreneur, spearheading innovative projects across the globe. The discussion dives into two latest (and very complementary) ventures, including a new wellness resort set in Costa Rica, tailored for high-performing individuals seeking holistic health transformations. Kevin also touches on Baseline, his health tech platform designed to revolutionize personal health management by offering customized experiences based on unique biological data. With insights on personal motivation, the importance of wellness, and his ambitious plans for future locations in Italy and South Africa, this episode is a must-listen for those interested in the fusion of hospitality, technology, and health. On building out Velara, Kevin mentions, "The acquisition in Costa Rica was a preexisting boutique hotel. It was 24 rooms, two restaurants, a spa, and five acres of beachfront, on the Pacific Coast in the in the Nicoya Blue Zone. The intention was never to keep it as is, but to expand it. Right before we closed on it, the previous owner came to me and said, 'Hey. We have two extra plots of land adjacent. Would you like those as well?" Key themes discussed Overcoming Limits Through Determination Opens Yoga Studio at 24 Beachfront Hotel Expansion Project Pura Vida: A Subtractive Approach Baseline: Life Quality Scoring Platform Redefining Success and Profitability Embrace Workout Recovery Now A few key takeaways: 1. Tragic Inspiration: Kevin shared a deeply personal story about how his mother's battle and subsequent passing from pancreatic cancer inspired him to pursue a "life without limitations." This taught him that whatever we focus on, we have the potential to accomplish. 2. Career Path: Kevin's journey from playing semi-pro hockey to getting into acting, then discovering yoga in Bali, and eventually moving into the hospitality industry, showcases his wide variety of experiences. These varied paths have shaped his entrepreneurial ventures today. 3. Building in Costa Rica: Kevin discussed acquiring and expanding a pre-existing boutique hotel in Costa Rica into a larger resort with a focus on health and wellness tailored to guests through testing prior to their stay. This venture targets high-performing individuals seeking more holistic health experiences. 4. Baseline Health Tech Platform: Complementing the resort, Kevin is also developing Baseline, a health tech platform that provides personalized health scores based on lifestyle and behavioral interventions. It's designed to track a client's health progress over time and is aimed at reducing dependence on pharmaceuticals. 5. Entrepreneurial Vision: Kevin is balancing two major projects simultaneously, driven by an overarching vision of holistic wellness and lifestyle improvement. He sees both as complementary, each aiding the success of the other. Click here to download transcript. Resources: Kevin Wathey: https://www.linkedin.com/in/kevinwathey Baseline: https://www.getbaseline.com Velara Resorts: https://velararesorts.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule ====================================================== RESOURCES https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com =================================================== ABOUT YOUR INSTRUCTOR Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.
Every Wednesday we release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule ====================================================== RESOURCES https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com =================================================== ABOUT YOUR INSTRUCTOR Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.
Today's Thursday. . .so that means another HALO Talks-Fast Break! Integrity Square Founder, Pete Moore, was out on location with Brian Mitchell (happy birthday!
Every Wednesday we release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule ====================================================== RESOURCES https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com ===================================================== ABOUT YOUR INSTRUCTOR Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.
Every Wednesday we release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule ====================================================== RESOURCES https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com ===================================================== ABOUT YOUR INSTRUCTOR Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.
In this episode, host Pete Moore sits down with Fadi Zoghzoghy, founder and CEO of Bridge Athletic. Fadi shares his insights about the transformative power of tech for the training market, particularly for college and professional athletes and coaches. With a strong background in tech, Fadi goes further into how Bridge is digitizing weight rooms and enhancing athlete development through personalized training, learning, and adaptive learning strategies. Bridge is not just about efficiency, but also about improving performance and player engagement. On bringing coaching "into the 21st century and seeing a white space," Fadi states, "There are no tools out there to help them do their job . . . efficiently and effectively. They're spending a lot of time in Excel designing these training plans. They're sending YouTube links. They're following up via text messages. It's all pretty much done in 1990's tech. That was the opportunity that we went after initially." Key themes discussed Digitizing athletic training and development Empowering strength coaches with modern tools Pricing software's value proposition Measuring user engagement stickiness Athletic program performance analysis Success stories in fitness innovation Entrepreneurial impact on community A few key takeaways: 1. Bridge Athletic's Impact on Efficiency: Bridge is a tool designed to digitize the weight room and optimize the workflow of strength and conditioning coaches. The platform helps them move away from traditional pen and paper or Excel-based methods to a digital system that saves coaches an average of forty minutes per day. 2. Focus on Strength and Conditioning: Initially targeting the strength and conditioning community, Bridge aims to enhance the efficiency of coaches by allowing personalization of training plans and facilitating better engagement and compliance from their athletes. 3. Adoption and Retention: The platform boasts high retention once an organization brings them in. Once coaches and athletes see the benefits of Bridge's digital strategies and how much more efficient things become, the tech becomes an integral part of the training processes. 4. Versatile Applications: Bridge is also used across various sectors, including pro teams, college athletics, tactical communities, and the fitness industry. Its applicability ranges from enhancing athlete development to aiding fitness professionals in business growth. 5. Positive Experiences and Testimonials: The platform has significantly impacted users, which is evident from their many unsolicited testimonials ranging from helping athletes in recovery journeys to contributing to their performance and overall satisfaction. Click here to download transcript. Resources: Fadi Zoghzoghy: https://www.linkedin.com/in/fadi-zoghzoghy-420b3311 Bridge Athletic: https://www.bridgeathletic.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com
Every Wednesday we will release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule ====================================================== RESOURCES https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com ===================================================== ABOUT YOUR INSTRUCTOR Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.
In this episode, host Pete Moore sits down with Noam Tamir, successful entrepreneur, long-time fitness veteran, and founder of TS Fitness. Noam shares his journey from working at Crunch to building his own space in New York City in 2011. He talks about the importance of understanding business numbers, creating a strong team culture, and developing effective client relationships. Pete and Noam also dive into the evolving fitness landscape, the significance of community in client retention, and the role of personalized strength and conditioning in achieving fitness goals. Tamir provides some fantastic tips on his success, the challenges he has overcome, and his future plans while staying true to his passion for building communities and transforming lives. On creating a secure and growth-oriented working environment, Tamir states, "This year was the first time I put people on salary. People crave security. One thing that I do to prioritize my day is I'll write out the five biggest things that I need to get done. That's something that I also translate to my team. I share that constant pursuit of growth . . . and it helps them get locked into their job here." Key themes discussed Learning from mistakes Boutiques and customer connection AI, sports, and personal memories Strength training for optimal results Expanding beyond NY Excitement for 2025 trends A few key takeaways: 1. Entrepreneurial Journey: Noam shares his journey from being a personal trainer at Crunch to becoming an entrepreneur. He emphasizes the importance of learning business operations and management skills, as these foundational experiences helped tremendously when starting TS Fitness. 2. Business Strategy and Growth: Despite pressures to expand, Noam has maintained one location for over a decade. (An extremely rare feat in arguably the most competitive fitness market in the country.) He highlights the effectiveness of small group personal training as a key to his success, indicating a strategic choice to focus on quality over quantity. 3. Client Retention and Community Building: Noam underscores the significance of building a true community within his studio. He believes that while clients come for fitness goals, they end up staying because of the community and personal connections they've built. 4. Metrics and Management: The importance of knowing and tracking business metrics is crucial. Noam discusses the use of a scorecard to track revenue, expenses, member numbers, and other key performance indicators, which helps him manage things effectively. 5. Holistic Health Approach: TS Fitness takes a comprehensive approach to health, incorporating strength training with cardiovascular exercises and nutritional guidance. Noam emphasizes the need for balance and the benefits of strength training combined with other forms of exercise and healthy eating to achieve overall wellness. Click to download transcript. Resources: Noam Tamir: https://www.linkedin.com/in/noam-tamir-fitness/ TS Fitness: https://tsfitnessnyc.com/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com
In this episode, host Pete Moore sits down with Marco Ferdinandi, a fitness industry expert with a rich career spanning New Jersey to Hong Kong. Marco discusses his journey from being a strength and conditioning coach to founding AQ Strong, a brand focused on athletic wellness in Hong Kong. The conversation also dives into his experience with flywheel training and its benefits, including its roots in NASA research. Marco shares insights on the challenges and rewards of starting a business abroad, his vision for the future of fitness, thoughts on price-to-value in the industry, and his ambitions to make flywheel training a standard in fitness facilities. On starting slowly and building from the ground up, Marco states, "We had an angel investor that contributed the bulk of what we needed to get started. But we started small. We just started with education for the first six months. Once we had a critical mass of people interested, then we went and took the leap into a full fledged facility, which was 10,000 square foot and still there to this day." Click to download transcript. Key themes discussed Fitness Journey: From Coach to Entrepreneur Building a Competitive Fitness Network Pricing Strategy for Fitness Enthusiasts Flywheel Training Revolution in Fitness Expanding Fitness Education for Growth Tackling Obesity Systemically Exploring Ancient Club Training Styles A few key takeaways: 1. Marco's Diverse Background and Career Path: Marco has a varied and extensive background in the industry, including strength and conditioning, cruise ship work, commercial fitness, and international experience in Asia, particularly with Pure Fitness in Hong Kong. He started his own brand, AQ Strong, in 2019, focusing on athletic wellness. 2. Flywheel Training: Marco is a strong proponent of flywheel training, which emphasizes eccentric and isometric exercises, offering significant benefits in strength and conditioning. While it's widely used in professional sports and performance settings, Marco sees potential for its broader application in the fitness industry. 3. AQ Strong and Athletic Wellness Concept: The brand AQ Strong emphasizes athletic wellness, combining aspects like coordination, mobility, strength, power, speed, and conditioning. The goal initially was to create a training environment similar to an NCAA Division I training center, supporting an athletic and competitive culture. 4. Business Strategy and Challenges in Hong Kong: Marco leveraged his network from his tenure at Pure Fitness to start AQ Strong during a challenging period, including the COVID pandemic. They initially started small with education and pop-up labs before establishing a full-fledged facility. 5. Market Trends and Optimism about Health and Fitness: Ferdinandi is optimistic about the future of the fitness industry, highlighting the trend towards strength training and the potential for clubs to differentiate themselves by incorporating innovative training methods like flywheel devices. He also emphasizes the importance of education in overcoming industry challenges and the role of fitness in tackling broader health issues like obesity and diabetes. Click to download transcript. Resources: Marco Ferdinandi: https://www.linkedin.com/in/marcoferdinandi/ AQ Strong: https://www.aqstrong.com/ Exxentric: https://exxentric.com/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com
On today's episode, host Pete Moore welcomes Troy Taylor, Senior Director of Performance Innovation for Tonal. With a deep background in elite sports, Troy shares his journey from working with Olympic teams to transforming training methodologies at Tonal. We dive into discussions on the importance of both strength and cardio, the intricacies and challenges of training elite athletes, and how technological advancements in fitness are shaping the future. Whether you're a fitness enthusiast or a professional in the industry, this episode is packed with insights on optimizing performance and longevity. Taylor boasts an impressive 20-year career in the elite sports arena, contributing to the success of three different Olympic teams: Great Britain, Canada, and the USA. Over the course of seven Olympic Games, he has worked across approximately 10-11 different sports in roles including sports scientist, strength and conditioning coach, and physiologist. Taylor's pinnacle role was as the Performance Director for US Ski and Snowboard, where he spent six years guiding athletes like Mikaela Shiffrin, Lindsey Vonn, and Shaun White. Holding graduate degrees in sports fitness and health, Taylor passionately advocates for the importance of both cardio and strength training for longevity and a better quality of life. Regarding the opportunity in the home market for strength training, he states, "The saturation of the strength market is nowhere near what companies like Peloton are doing in the cardio market right now. So there's still a lot of opportunity in that and in adjacent spaces, whether that's within personal training gyms or in corporate wellness or in boutique fitness and all of these sort of auxiliary places." Key themes discussed Olympic sports career overview Evaluating new trends Cross-training for athletic skills Sports metrics: Too much data? Elite athletes' consistent edge Future of fitness innovation Untapped potential in the strength market Time-efficient training insights "Efficient " gym workouts explained A few key takeaways: 1. Integration of Cardio and Strength Training: Troy emphasized the importance of both cardiovascular and strength training for long-term health and performance. He noted the shift in focus over the years from predominantly cardio to recognizing the significant benefits of strength training for everyone, including the general population. 2. Holistic Approach to Training Elite Athletes: Taylor highlighted the necessity of understanding individual athletes needs, their history of successful training, and their sport-specific demands. He talked about the balance between relying on athlete feedback and introducing innovative, evidence-based methods to optimize training and performance. 3. Principled Approach to Performance Innovation: At Tonal, Troy uses a structured approach to filter through new trends and technologies. This includes checking for underlying mechanisms, understanding the dose-response relationship, and ensuring the data is reliable. He emphasized the importance of combining principles with the latest innovations for effective performance enhancement. 4. Unique Needs of Different Sports and Personalized Training: Troy talked about adapting strategies across different sports, borrowing techniques from one sport to benefit another. For example, alpine skiing requires specific endurance like handling longer term isometric loads, which informs how they train and condition athletes for those particular requirements. 5. Consumer Engagement and Enjoyment: Troy shared insights from research showing that engagement and enjoyment are crucial for sustained fitness activity. He mentioned a study where users on Tonal maintained consistent enjoyment and engagement levels over eight weeks, unlike traditional gym equipment users whose enjoyment decreased over time. Click to download transcript. Resources: Troy Taylor: https://www.linkedin.com/in/troy-taylor-4577bb38/ Tonal: http://www.tonal.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Today, we're diving into the pickleball world (perhaps you've heard of it?) ;) with David and Sam Ring. Join host Pete Moore as we talk about the Rings' grassroots effort to open PickleballXpo, a state-of-the-art pickleball club in Oceanside, Long Island. David, a former consumer electronics executive, and his son Sam have turned a once-forgotten sports complex into a thriving pickleball venue, complete with professional court design, a smoothie bar, and more. David recently transitioned out of a 46-year career into becoming a new business owner, spurred on by his wife (an enthusiastic player herself) who noticed his restlessness after retirement. Eight months ago, he seized on a great piece of real estate with ample parking and high ceilings and--recognizing a gap in the local market with only one distant competitor who lacks adequate parking--David made the jump. Dave and Sam discuss self-funding the venture, the unique features of their facility, and the pivotal role of data analytics in their model. From discussing operational hours, pricing strategies, event planning, and the potential future implementation of video technology, this episode is packed with takeaways for anyone interested in the pickleball community. Ring mentions, "It's been a really fantastic opportunity for people of all ages to come and learn a new sport. We find that we're really attracting anywhere from the twenties to the seventies. That seems to be the range of folks that are looking to do something and get out of their homes and socialize." Key themes discussed "Retirement" led to a new real estate venture. Partnering with South Shore Brewery for events. Play by Point POS essential for club operations. Current facility hours and future plans discussed. Advocates of pickleball promoting health, active lifestyles. A few key takeaways: 1. Grassroots Approach and Self-Funding: David emphasized the importance of a grassroots approach to opening, choosing to self-fund rather than adopt a franchise model. This allowes them more control over their operations and the ability to learn valuable lessons firsthand. 2. Detailed Financial and Operational Management: The Rings invested significantly in top-tier court designs involving multiple layers of rubber and acrylic paint, which provide better support for the body. They also implemented detailed KPI (Key Performance Indicator) tracking and utilized sophisticated software like Play by Point for scheduling, reporting, and communication. 3. Enhancing Customer Experience: To boost revenue and enhance the customer experience, the facility offers additional amenities such as a smoothie and iced coffee bar. While initially focusing on their primary baby boomer clientele, they have pre-wired their facility for future enhancements such as video technology for game replays and highlights. 4. Community-Centric Vision and Expanding Pickleball: The entire project has a community-centric vision, aiming to grow the local pickleball community on Long Island. The Rings are ensuring their facility can adapt to demand, offering flexible hours and various services including open play, private rentals, and clinics led by experienced pros. Resources: PickleballXpo: https://www.pickleballxpo.com LI Herald Article: https://www.liherald.com/oceanside/stories/oceanside-pickleball-facility-set-to-open-sept-8,209685 Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
In this episode, host Pete Moore sits down with longtime friend and former investment banker, Patrick Sandone. Sandone has a diverse background in private equity, venture capital, and entrepreneurship. After earning his MBA from Columbia, he ventured into his family's automotive business, but quickly realized his true passion lay elsewhere. He eventually moved on to the firm DLJ, and eventually shifted into entrepreneurship to create the transformative GUIDE App. Designed to aid first responders, military personnel, veterans, and others in high-stress professions, GUIDE provides anonymous support, microlearning, community interaction, and wellness practices aimed at building resilience and promoting mental and emotional well-being. Listen not to learn how his own experiences and passion for personal development fueled the creation of GUIDE and the significant impact it's already making. Regarding the critical importance of anonymity, Sandone states, "If you're in some of these professions that may have a real macho culture around them, you may not want to tell other people that you're diving into this world, that you're meditating, taking wellness courses, that you're getting in touch with how you feel about things, and so on. This is completely anonymous. And for most people that have access to the app, it it may be the only anonymous way that they can jump in, and that it's a safe haven where you can get help, get support, and learn without anyone else knowing about it." Key themes discussed Founded GUIDE to support high-stress professionals' wellbeing. Hybrid business approach: Plans, gut, passion, accessibility. High app usage, ongoing clinical trial results pending. Anonymous community fosters self-improvement and reflection. Partnered with a PhD for university collaboration. A few key takeaways: 1. Personal Transformation Journey: Patrick discussed his career shift from investment banking and private equity to starting his own company after burning out. His journey from dealing with intense stress to focusing on wellness became the foundation for GUIDE. 2. Focus on First Responders and High-Stress Professions: GUIDE is specifically designed to help first responders, military veterans, and individuals in high-stress professions build resilience and wellness. The uniqueness lies in its complete anonymity, allowing users to engage in without fear of being stigmatized. 3. Microlearning and Interactive Features: The GUIDE app offers microlearning courses, interactive community support, and scheduled wellness practices like meditation and journaling. These features ensure that users can integrate wellness into their daily routines effectively and consistently, mirroring the approach to physical wellness. 4. Scientific Validation and Impact: The app's effectiveness is backed by clinical trials conducted with reputable institutions like the University of Pennsylvania. Results showed significant reductions in anxiety and improvements in overall wellness and motivation. 5. Growing Adoption and Financial Viability: Despite challenges in securing funding from public entities, the app has seen substantial adoption, including onboarding major police departments like the Philadelphia PD. The company is profitable and aims to balance doing good with financial sustainability, showcasing a new model for mission-driven businesses. Resources: Patrick Sandone: https://www.linkedin.com/in/patrick-sandone-iii-b92b995 The GUIDE App: https://theguideapp.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Thanks for your interest in HALO Talks! You've found the best (and longest running!) podcast on the business-to-business ("B2B") side of the HALO sector. (Health, Active Lifestyle, Outdoors) Whether you work at a health club (in any capacity!) or you're covering it in the financial services sector as an Analyst to Managing Partner, you'll glean incredible value from each 30 minute episode. Pete Moore is the host, Founder, Managing Partner, and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $6.2T HALO space. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) ISQ saw a need for a deeper & more useful level of education in the sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews, HALO Talks has become a “must listen” for anyone working or investing in the sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast. Resources: Learn more about the HALO effect here: https://www.halotalks.com/pete-moore/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
In this episode, host Pete Moore moderates a panel discussion with key leaders from CR Fitness Holdings, one of the largest franchisees in the Crunch Fitness chain. At the time of this recording, they were at 70 locations, "Planning to finish up the year around 75 locations if all falls into place, and next year looking at another 12 to 15", states COO Peter Constantino. He goes on to challenge traditional gym models and share insights on personalization in high-volume, low-price (HVLP) clubs. Alyssa D'Aquino, VP of Group Fitness emphasizes tailoring services to fit member needs, and Julian Torok, VP of Sales, drives home the importance of team member engagement which carries over into a positive member experience. Jaci Petrock, VP of New Club Openings reveals exciting new developments in Crunch's facilities, from hydromassage to cryoloungers and touches on their growth plans for 2025 and beyond. Finally Darrick Druce, VP of Personal Training highlights the need for adaptability and risk-taking in today's fitness industry. Key themes discussed CR Fitness prioritizes retaining and investing in people. Market expansion in new areas requires a very clear brand identity. Instructors work multiple locations, varied classes, one unified brand. Belief-driven membership success over "slick" sales tactics. Team experience influences member satisfaction and engagement. Affordable gym with diverse fitness and recovery options. Highly experienced "home grown" leadership team raises industry standards and success. A few key takeaways: 1. Personalization and Community Focus: Constantino emphasized the importance of creating a personalized and community-oriented experience. Despite the high-volume, low-price (HVLP) model, Crunch works hard to get to know members personally and to foster a family-like atmosphere to make every member feel welcome. 2. Innovative Fitness Offerings: Jaci highlighted Crunch's ongoing transformation with new services and equipment. The introduction of amenities like hydromassage, cryoloungers, and diverse fitness classes aim to attract a broad customer base and keep members engaged. 3. Team Member Experience: Julian underlined the long-term experience of senior team members which directly impacts member experience. By focusing on structured onboarding processes, hiring from within the gym community, and involving employees in personal training and group fitness, Crunch ensures staff remain enthusiastic and engaged, leading to better service for members and lower attrition. 4. Medical Integration Opportunity: CR Fitness is also exploring partnerships with medical groups and insurance companies to work to bridge the gap between healthcare and fitness. These potential partnerships aim to innovate by providing comprehensive wellness solutions that could benefit both members and the gym's growth. 5. Adaptation and Risk-taking: Derek Truce stressed the need for Crunch to continually evolve and take calculated risks to stay ahead in the competitive fitness industry. He pointed out that many once-strong players have fallen behind due to a lack of innovation, and Crunch aims to avoid that by embracing change and setting industry standards with their new branding approach. Resources: CR Fitness: https://www.linkedin.com/company/crfitnessholdingsllc/about/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Mike "C-Roc" sits down with Pete Moore, aka "Captain Halo," a dynamic leader revolutionizing the health and fitness industry. Pete shares his journey from mergers and acquisitions to his passion for creating the "Halo" sector—health, active lifestyle, and outdoor companies that tackle global challenges like obesity, diabetes, and loneliness. Discover Pete's innovative approach to blending capital and wellness with profitability, creating scalable businesses that inspire healthier lifestyles. From the evolution of the fitness industry to the power of building a personal brand, Pete and Mike dive into actionable strategies for exponential impact. With topics ranging from leadership to fitness, this episode is packed with insights for entrepreneurs, fitness enthusiasts, and anyone striving for greatness. Get ready to be inspired to take action and level up your health, career, and impact! Website-https://www.halotalks.com/ https://www.integritysq.com/ Social Media Links/Handles - https://www.linkedin.com/in/peteymo/
In this episode, we're excited to once again chat with fellow B2B HALO sector podcaster and industry veteran, Eric Malzone. Eric--known for his work in the Future Fitness and the Podcast Collective-- has conducted over 800 interviews and dives deep into the evolving landscape of the HALO space with host, Pete Moore. He shares his journey from selling his gyms to slowly becoming a leading voice in fitness podcasts, emphasizing the impact, reach, and direct feedback podcasts provide. Eric journey as a podcaster began with a simple realization: If he was going to create content, he might as well share it with others. This led him to start recording his discussions and sharing them with a broader audience. The impact of (any podcaster's!) work can be measured in two significant ways: The tangible metrics such as audience numbers, LinkedIn impressions, and social media interactions. Secondly, and perhaps more importantly, is the direct feedback you receives from listeners about specific episodes or topics, which truly underscores the value and influence of what you're putting out in the world. Pete and Eric dive further into key trends capturing the industry's attention, such as GLP-1, longevity, and women's health and fitness. Eric also discusses his other ambitious projects, like an NASM podcast course and his interest in leveraging AI for playbooks and operational manuals. With a focus on the future of fitness, Eric and Pete delve into how podcasts can serve as a powerful tool for continuing education and business development. They also touch on the potential of AI in transforming business processes and content creation. Key themes discussed Convert podcasts into continuing education credits? Pete setting up educational drills on deal processes. Building community for monetization and collaboration. (Podcast Collective) Long-form interviews allow topics to unfold naturally. AI-generated content may eventually replace 'traditional' manual writing. Technology impacts business valuation and employment roles. Health clubs should leverage podcasts for authority. A few key takeaways: 1. Podcasts as Educational Tools: Eric brings up the often significant impact podcasts can have on the fitness industry by serving not just as a medium for information dissemination, but also as tools for ongoing education for executives in the space. 2. Emerging Topics in Fitness: The episode also touches on several emerging topics in the space, such as GLP 1, longevity, and women's health and fitness. Malzone and Moore emphasize the importance of staying current with these trends to cater to evolving audience interests. 3. The Role of AI in Content Creation: Eric also chats about the potential of AI in revolutionizing business operations, especially for creating playbooks and manuals. Malzone discusses an ongoing project to develop a course on using ChatGPT for podcasters, illustrating how AI might soon change traditional methods of content and course creation. 4. Future of Fitness and Podcasting: A hockey analogy is brought up to emphasize the importance of anticipating future industry changes rather than just focusing on what's current. There's a critical need--especially in this space--for businesses to be forward-thinking, and to stay prepared for new trends and technological advancements that can shape the future of the HALO sector going forward. Click here to download transcript. Resources: Eric Malzone: https://www.linkedin.com/in/eric-malzone-8b452a3/ Podcast Collective: https://www.podcastcollective.io Future of Fitness Podcast: https://futureoffitness.co/ Eric Malzone & Pete Moore: https://futureoffitness.co/episode/pete-moore-halo-trends-2024-glp-1-hsafsa-recovery-more Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Welcome to the latest episode of L.I.F.T.S. This episode is the final instalment of a three-part series recorded live at Beyond Activ, New York City – a fitness focused leadership, investment and business development event held in September 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks get under the skin of the industry to explore where investors are placing their funding, new product innovations, the fate of the boutique fitness market and the evolution of HVPL clubs. Today's guests are: Pete Moore, MD Integrity Square and Krissy Vann, Director of Content at All Things Fitness and Wellness. Nicoline Roth, Founder, Nordic Strong plus owner & manufacturer of the Nordic Trainer. David Weston, MD, HighPost Capital. Yvette & Neal McGaffin, Co-Founders, Reform RX. In this episode, the conversation covers: Importance of strategic locations and lease terms. The danger of trying to be all things to everyone. The growth of Pilates and the success of [solidcore]. Emerging fitness trend: spotlight on Metabolic and New York Athletic Club's Squads. Introducing the Nordic Strength concept, based around the Nordic way of life. Future development :a studio and at-home integration. Fitness investment strategies – where is it wise to invest right now? The rise of 2.0 players: Crunch Fitness, EOS Fitness, Fitness Connection, Chuze Fitness. The evolution from HVLP 2.0 to HVLP 3.0. The rise of the social wellness club. Solving the instructor talent problem. What is driving the Pilates boom and can it last? ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:30 Pete Moore | Integrity Square 22:33 Nicoline Roth | Nordic Strong 35:45 David Weston | HighPost Capital 55:34 Yvette & Neal McGaffin | Reform RX
Steven Webster has carved out a rather unique career path combining sports, technology, and coaching. Originally from the UK and now in California, Steven boasts an impressive martial arts background. His expertise extends beyond the dojo, having also served as an advisor to NASA, Nike, and the NFL. Also a Microsoft alumnus, he's made significant contributions to athletic coaching, leading British University sports teams to ten national championships. His multifaceted knowledge spans movement recognition, coaching intelligence, artificial intelligence, and athletic intelligence. Webster and host Pete Moore explore his early passion for computers sparked initially by his Dad (an electrical engineer) to eventually founding Asensi, a company specializing in movement recognition technology for fitness and healthcare. We uncover Steve's insights on enhancing consumer engagement, solving real-world problems through AI, and the future of interactive training technology. This is a deep-dive into the convergence of fitness, technology, and business innovation. Key themes discussed Asensi: Movement recognition company for various applications. AI coaching potential to scale being digitally demonstrated. Athletes training with consumers in real time. Solve frustration to validate business funding needs. Building on existing AI is an industry standard practice. Customer experience tests show high net promoter scores. Trade shows are arsenals for success strategies. A few key takeaways: 1. Holistic View of Digital Transformation: Webster emphasizes the importance of adopting a comprehensive approach to digital transformation in the HALO space. Drawing parallels with successful digital shifts in ecommerce and financial services, he underscores the necessity for both legacy and pioneer brands to integrate advanced technologies to stay competitive. 2. Martial Arts Influence: Webster shares how his background in martial arts strongly influences his approach to coaching and technology. Martial arts not only offer physical benefits but also emotional and behavioral improvements. This translates into his work with Asensi, where movement recognition technology enhances fitness and health applications. 3. Asensi's Technology Implementation: The episode focuses a lot on Asensi's movement recognition technology and its practical applications in fitness and health. Initially applied to indoor rowing, the tech has expanded to meet the demands of home workouts. Examples include using cameras for analyzing exercises to prevent injuries and using AI to interpret and improve physical activities. 4. AI and Coaching Synergy: Webster clarifies that Asensi's technology is designed to complement, not replace, human coaches. The AI serves as a "copilot," capturing user movements and providing real-time feedback based on expert coaching insights. This ensures the technology enhances the coaching experience rather than detracting from the human element. 5. Legacy Brands and Market Evolution: The discussion around how legacy fitness brands are leveraging digital technologies to enhance customer experiences is especially noteable. Click here to download transcript. Resources: Steven Webster: https://www.linkedin.com/in/stevenwebster Asensei: https://www.asensei.ai Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
In today's episode, host Pete Moore welcomes (for his second appearance on HALO Talks) Deekron Krikorian--formerly known as the Fitness DJ--and currently a new author, fitness professional specializing in those over 40, and a seasoned entrepreneur. He shares how his father's rugby background created a lifelong commitment to health and fitness. Transitioning from a corporate career to promoting customized, curated fitness music for professionals, Deekron's prior company "Motion Traxx" grabbed over 100,000+ listeners monthly, leading to powerful brand partnerships. He's since authored a new book focusing on the "9 shifts"—a holistic system addressing the Mind, Body, and Life challenges that many of us face, especially as we get older. Deekron and Pete delve into crucial topics including deception in 'healthy snacks' marketing, the significance of 'imperfect actions' for high achievers, and balancing data-driven fitness coaching with personal accountability. Deekron also discusses his coaching philosophy, emphasizing the importance of emotional intelligence and personal development in achieving lasting health and wellness. On the power of emotional intelligence, Krikorian opines, "The one thing I've benefited from even more, I would say, than my business school experience was the personal development work I did to understand how I'm wired, to understand my emotions, thoughts, feelings, where are they coming from, and how do I shift them so I could get out of things that other people struggle with. Things like self doubt, imposter syndrome, limiting beliefs, self criticism, shame, all these things that we go through as human beings. There's not enough emphasis on understanding that and gaining emotional intelligence." Key themes discussed Challenges for over-40s: Mind, body, life categories. Specialize in mindset coaching, public speaking, holistic solutions. GLP drugs: Weight loss, smoking cessation, appetite reduction. GLP-1 agonists may cause long-term digestion issues. Clients graduate, reconnect, and new ones join. Personal development surpasses business school for growth. A few key takeaways: Holistic Coaching Approach: Deekron's unique coaching philosophy centers on a holistic approach, emphasizing the importance of addressing both physical and mental factors. His method, as outlined in his book, involves tackling challenges related to the mind, body, and life in a structured 3x3 system, which he believes is key to sustainable wellness and personal growth. Imperfect Actions Over All-or-Nothing Mentality: High achievers often fall prey to the all-or-nothing mentality, where they neglect exercise if it can't be "perfect." Krikorian encourages focusing on "imperfect actions" like shorter, more frequent walks, which can be more achievable and still significantly beneficial for overall health. Personal Development and Emotional Intelligence: One of the critical aspects of Deekron's coaching is the emphasis on personal development and emotional intelligence. He advocates for understanding one's emotions and habits to drive behavior change. His book serves as a tool for self-help and personal growth, encouraging readers to introspect and change from within. Scaling Through Relationships and Technology: Deekron doesn't aim to build an empire but rather to nurture meaningful, personalized relationships with his clients. He underscores the importance of technology in scaling his coaching model, through training and certifying coaches who can replicate his approach and maintain the same level of personalization with clients. Long-Term Health Over Quick Fixes: In discussions about weight loss drugs and other "quick" solutions, he cautions against the allure of such shortcuts and highlights their potential long-term side effects. He advocates for building mental strength and discipline and prioritizing sustainable health practices over temporary fixes. Click here to download transcript. Resources: Deekron Krikorian: https://www.linkedin.com/in/deekron/ The Healthy Higher Performer: https://www.theinpowermentco.com/ The Nine Shifts: https://www.amazon.com/Nine-Shifts-Mind-First-Method-Transform-ebook/dp/B0CRYHM6GW Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
In today's episode, we dive into (a relatively new field in the US) the fascinating world of 'healthy/performance lighting' with Kyle Harris. Join host Pete Moore as they explore Brainlit technology, a Swedish company that creates healthier indoor environments by mimicking the natural spectrum of sunlight through advanced LED modulation. Kyle and Pete discuss expanding partnerships with major sports teams like the Sacramento Kings, tackling market challenges, and the impressive patent portfolio that underpins Brainlit's revolutionary approach. We'll also touch on the technology's journey into various markets, the quantifiable benefits for athlete performance and overall wellness, and the future-proof nature of lighting solutions making waves in the US sports sector. Inspired by Tord Wengren, one of the team behind behind Bluetooth and a platform expert from companies like Samsung and Huawei, Brainlet aims to revolutionize indoor lighting. Under Kyle's influence, the company focuses on modulating and controlling LED lights to replicate the perfect sunlight spectrum indoors. This innovative approach not only creates healthier work and living environments but also aligns with the natural ways in which sunlight energizes and keeps people focused, reminiscent of the benefits our ancestors experienced. This technology has been used in Europe for quite a while and has recently starting gaining traction in the states. Harris states, "Companies that we work with, the professional teams especially, tell their players, 'We have installed for your benefit lights that make you recover better, sleep better, that can energize you before a game and decompress you post game.' I would say, conservatively, there's a 10 year difference in the understanding of light tech and health and wellness between Europe and the US to some extent, and how they look at light. Because of we come out of the Nordics, there's a much better understanding of the power of light." Key themes discussed Entering new markets and educating resistant leaders. Exercise benefits, lighting impact on athletes, ROI. Light system enhances health, wellness in various environments. Future-proof design allows for continuous evolution. Challenges in light tech and market traction. Investment in new sports facilities for next generation. Custom health solutions for optimal indoor environment. A few key takeaways: Brainlit Technology and Its Benefits: Brainlit specializes in creating healthy indoor environments by modulating LED light to mimic the natural sunlight spectrum. This tech offers significant health benefits including improved productivity, better sleep patterns, and reduced sick days. Strategic Partnerships in Sports: Brainlit has formed partnerships with major sports organizations, including the Sacramento Kings and others. These collaborations demonstrate the effectiveness of their technology in enhancing athletes' performance and overall wellness, further expanding their reach to the English Premier League and other major leagues. Market Education and Challenges: One of the prominent challenges discussed is the necessity of educating architects, construction teams, and potential clients about the benefits of healthy lighting. Communication and timely implementation remain key barriers, especially in new builds and the fragmented school district market. Holistic and Future-Proof Solutions: Brainlit offers versatile and adaptive lighting systems that cater to specific facility needs, such as providing optimized lighting during unconventional hours and for jet lag mitigation. Their solutions are designed to be future-proof, with remote accessibility management to allow for ongoing upgrades. Enterprise and Support Staff Focus: Beyond targeting athletes, Brainlit is emphasizing an enterprise solution that supports not only players but also coaches and support staff. This broader approach helps create a holistic wellness environment for everyone involved, and positions them as a comprehensive solution in various vertical markets including health clubs, sports, and studio markets. Click here to download transcript. Resources: Kyle Harris: https://www.linkedin.com/in/kyleharris/ Brainlit: https://www.brainlit.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Chris Craytor took on a significant challenge when joining the board of IHRSA, the International Health, Racquet & Sportsclub Association. At a time when raising funds was particularly difficult, Craytor played a key role in steering the organization towards a stronger focus on advocacy, education, and research. With the strategic hire of Liz Clark as CEO, Craytor helped pivot IHRSA—now known as the Health and Fitness Association—towards these critical areas. This shift was underscored by the COVID pandemic, which signifcantly heightened awareness among club operators about the importance of advocacy. Craytor envisions increased efforts to influence state-level legislation, recognizing that many crucial battles for the industry are won and lost at the local level. Chris and host Pete Moore discuss a range of topics crucial to the fitness industry, including managing member relationships, especially within the Medicare Advantage community, and the critical role of customer retention. Chris shares his innovative approach to business by addressing personal and professional challenges and emphasizes the significance of strong leadership. They also explore the ever-evolving landscape of health insurance, exercise and its impact on long-term health, and the importance of preventative care covered by groups like Medicare and Medicaid. Chris also highlights the rapid growth in insurance-based memberships and the challenges and solutions provided by Welld Health, a leading software platform connecting health clubs to healthcare payers. Key themes discussed Discussing importance of active voter participation and issues. ACAC founded with inclusive, community-focused approach. Layering AI in medical data for reimbursement. Software companies require 5-year SaaS agreements. States for ACAC business expansion in 36 months. Clean database, streamline member files, reduce rejection. Popular programs offer competitive advantages in business. A few key takeaways: 1. Medicare Advantage Programs and Revenue Potential: Health clubs can significantly benefit by targeting the Medicare Advantage community. Large chains have the potential to generate millions of dollars monthly through these programs. 2. Customer Retention and Leadership: Effective customer retention efforts are crucial for clubs. Finding the right individual within the club to manage these efforts can make a significant difference. The role of a Chief Revenue Officer was highlighted as potentially beneficial for improving accounting processes and overall efficiency. 3. ACAC's Inclusive and Comprehensive Approach: Chris shared insights into ACAC Fitness and Wellness, which operates on a larger format with high-end amenities. Their approach to inclusiveness, medical programs, physician referrals, and partnerships with doctors and hospitals sets them apart. The emphasis on tracking member outcomes and offering first-class service above their middle-market price point further highlights their differentiation. 4. Health and Fitness Advocacy: The rebranding of IHRSA as the Health and Fitness Association underscores a new focus on political advocacy, education, and research. Project 435, for example, aims to have a club captain advocating for health clubs in each of the 435 congressional districts, showcasing the importance of grassroots advocacy within the sector. 5. Challenges and Benefits of Health Insurance Integration: The podcast also shed light on the integration of health insurance with fitness clubs, particularly the challenges around eligibility verification, member management, and reconciliation. Software platforms like Welld Health play a critical role in reducing rejection rates and bad data, ultimately saving significant revenue for clubs. The ability to run long-term medical programs via partnerships with YMCA's and medical centers further illustrates the evolving landscape of preventative healthcare coverage. Click here to download transcript. Resources: Chris Craytor: https://www.linkedin.com/in/chris-craytor/ Welld Health: https://www.welldhealth.com/solutions ACAC: https://acac.com/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
We're excited to bring back Lauren Foundos, founder of FORTE. Join her in a deep dive into the dynamic world of virtual fitness and digital engagement. Lauren transitioned her company through the intense periods of the pandemic by focusing on survival and being nimble. As the world shifted towards hybrid work post-pandemic (particularly with many NYC companies settling on a sort of 3 days in office, 2 days out), she noticed the parallels between this new work dynamic and the ever-evolving fitness landscape. Lauren and host Pete Moore discuss the crucial role of relationships and engagement in the middle market, the benchmarks for success in virtual class participation, and the long-term value of community building. She provides insights on leveraging live-streamed classes and data to boost member retention and overall experience. We'll also hear about the challenges of maintaining client attention, and the evolving landscape of video and streaming technology in the HALO space. We'll wrap up with a closer look at leveraging competition and technology to drive engagement and success. On the evolution of the fitness space Foundos states, "I'm hoping to see everyone playing together because on some days you want to bike at home. Some days you want to go to the gym and some days you want to run outside. I hope that this industry is going to start realizing it's important to meet the customer's behavior where they are, as opposed to wanting them to operate in a different way." Key themes discussed Variety of tactics for engaging gym members. Some clubs (wrongly!) want to hide data from trainers. Volunteer discusses quantifying and tracking engagement. CRMs help track engagement and retention data. Owner needs to believe in the business decision to bring in FORTE. A few key takeaways: 1. Lauren and Pete emphasize that in the middle market, building strong engagement and relationships is crucial. Whether it's through online or in-person classes, the ability to connect meaningfully with clients significantly impacts retention and community involvement. 2. This episode shed light on the ROI for virtual fitness classes by highlighting the importance of long-term engagement and community-building, rather than just the immediate financial returns. This forward-thinking approach helps ensure sustained participation and loyalty. 3. Lauren shared insights on how FORTE has evolved during and after the pandemic. The shift to a hybrid work-from-home and gym environment necessitated innovation and adaptability, particularly in video and streaming technology, to meet the changing needs of clients. 4. Successful engagement and retention strategies include offering live-streamed classes, enhancing the user experience, and leveraging relationships with instructors. This personalized approach helps foster a sense of community and maintain client loyalty. 5. Foundous also discussed the potential of using technology, like MyZone, to foster competition and engagement among gym members across different locations. This can enhance the interactive experience and motivate clients through challenges, making workouts more engaging and fun. If you missed Lauren's first appearance on HALO Talks, check it out here. Click here to download transcript. Resources: Lauren Foundos: https://www.linkedin.com/in/lfoundos FORTE: https://www.forte.fit Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In today's episode host Pete Moore talks with Mauro Frota, the innovative mind behind BHOUT-a company that's revolutionizing the exer-gaming industry by merging gaming and boxing into an immersive, competitive experience. Mauro takes us through the unique premise of his company, which offers a trifecta of modes: learning, playing for clubs, and pure competition. Mauro is an innovative entrepreneur,and product designer specializing in cutting-edge materials and durable hardware. Dedicated to pushing the limits of product design, Frota has been experimenting with bio-materials such as cactus leaves for exterior components and vegan leather for the outside of the bag. His commitment to durability and performance has led to the development of 5 to 10 different product prototypes, and his ultimate goal is to create hardware that meets the extreme standards of high-performance athletes, including MMA fighter Francis Ngannou, known for his record-breaking strike power. His ambitious expansion plans include 20 new units across Portugal, Spain, Brazil, and the US. He also shares insights into their cutting-edge AI technology, impressive collaborations with top-tier institutions and their journey toward making BHOUT kickboxing studios a global phenomenon. Regarding what BHOUT can do, Frota states, ". . . It's very unique. Everything that is tangible in a real fight, we can measure it. We can measure the number of strikes, the accuracy, exertion, and power. We can even measure technique and compare it with a pre-trained biomechanical model. All this is is transformed into points . . . which plays into the gaming aspect." Key themes discussed Benefits of working for Precor and entrepreneurial mindset. Steve Jobs on product design and collaboration. Started in B2B, product tested extensively. Opposite of Peloton or Tonal. Few equipment brands have retail and studios. Universe bringing industry together through technology and competition. Revenue generated in Europe comparable to SOLIDCORE model in USA. A few key takeaways: 1. Mauro's company has ingeniously blended the gaming industry with physical exercise through their innovative product. Their exer-game platform transforms workouts into engaging, competitive experiences. 2. Mauro shared his inspiring journey of translating a dream about a kickboxing space into a thriving business. His background in martial arts fueled his passion for making combat sports accessible to the masses through advanced technology. 3. The company has ambitious expansion strategies, with plans to open 20 new units across Portugal, Spain, Brazil, and the US. They aim to scale both franchise and corporate-owned locations, potentially including a presence in New York City. 4. The AI technology developed by Mauro's team is a core strength of the company, attracting high-profile clients like LinkedIn and Marriott Hotels. Collaborations with the University of Lisbon indicate a promising future for extending their product's reach. 5. Mauro detailed the development of a new product line featuring four prototypes constructed from bio-materials like cactus leaves and environmentally friendly water bladders, demonstrating a commitment to sustainability. The product has proven very successful in business-to-business settings and is already a top performer in a Portuguese club, showcasing its profitability and strong market reception. Click here to download transcript. Resources: Mauro Frota: https://www.linkedin.com/in/mauro-frota-0949a815 BHOUT: https://www.bhout.com/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In this episode, host Pete Moore sits down with Tessa Arnold, a former banker turned wellness entrepreneur, HALO evangelist, and Co-Founder of Snapback Energy. She shares her journey from a 12-year career in commercial banking into the entrepreneurial space. She dives deep into the challenges and triumphs of transitioning industries, the importance of balance in life, and her passion for Ayurvedic health coaching. Tessa discusses the development of her patented supplement formula, her dedication to giving back to veterans, and the insights she's gained on living a fulfilling life while trying to balance the demands of running a new business. On building out the company, Arnold states, "I think my background in banking helped because I was a project manager. I knew how to do things methodically and figure out who I needed to reach out to and bring in . . . So working with my team, bringing in a food scientist, going through a ton of variations and developing our formula to what it is today was an incredible learning process. I couldn't have done it without them. . . We worked to push through and get the patent, which took us 3 tries to get!" Key themes discussed Struggling to balance work, family, and self-care. Challenges of work-life balance and financial pressure. Banking project manager leverages skills for success. Emphasizing authenticity and enforcing patent process. Commercial banking experience, passion for wellness products. Balance and self-awareness lead to creativity. Choose life's direction, act courageously, embrace fear. A few key takeaways: 1. Tessa transitioned from a structured, fast-paced career in banking to becoming a wellness lifestyle coach and entrepreneur. She emphasized the importance of self-awareness and realizing when career complacency starts to affect one's well-being and personal fulfillment. 2. Tessa Co-Founded SnapBack Energy, a supplement company with a patented formula aimed at overall wellness, particularly supporting liver function. The development process involved working closely with a food scientist and the community to ensure the product's efficacy and market appeal. 3. Arnold also discussed the very difficult decision of leaving a stable and financially secure career to pursue something that made her genuinely happy. This involved significant personal sacrifices and risk-taking, but ultimately led to a more balanced and fulfilling professional and personal life. 4. Tessa also reveals how integral the authenticity and efficacy of SnapBack Energy's product is to their brand. They patented their unique formula to distinguish themselves in a very competitive market and emphasized the importance of standing by their claims through rigorous validation processes. 5. As a wellness lifestyle coach specializing in Ayurvedic health, Arnold focuses on helping clients achieve balance through a highly personalized approach. She highlighted the importance of addressing both mental and physical well-being and encourages people to incorporate practices like meditation and mindfulness into their daily lives. Click here to download transcript. Resources: Tessa Arnold: https://www.linkedin.com/in/tessa-arnold-pmp-b40418129/ Snap Back Energy: https://snapbackenergy.com/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
IIn today's episode, host Pete Moore sits down with Jeff Miller, the Chief Marketing Officer of RowHouse, a leading brand under the Xponential umbrella. Jeff's career is a journey through several industries and roles, reflecting his adaptability and passion for marketing and technology. He began in the education sector, creating websites for tech products before transitioning to the burgeoning world of e-commerce during the early days of the internet. His first significant marketing role was in the surf industry with Body Glove, where he helped launch their first direct-to-consumer website and pioneered their digital marketing efforts. He delves deep into the unique positioning of RowHouse, discussing how the brand aims to demystify rowing and make it appealing to a broader audience, including non-rowers. Jeff also touches on the importance of pre-sales, the evolving focus on strength training, community building, and marketing strategies to maximize the boutique fitness experience. Listen now to learn more about fitness marketing, the impact of cultural trends, and innovative ways to keep members engaged and motivated. On the revival around rowing, Jeff states, "There's definitely a renewed interest in rowing. We're looking at some of those Olympic athletes and some of these NIL deals with college rowing to cement that. That's still a pretty small niche, but it's a way to get in front and show that . . . there's these people who are in amazing shape, who live these healthy lives, and where rowing is a part of their core concept." Key themes discussed Navigated careers from education to digital marketing. Enhancing brand membership through effective marketing strategies. Comparison of instructor influence in fitness studios. Renewed interest in rowing across all populations. Efficient workout for Ozempic users: consider rowing. Developing fitness program and integrating pretax payments. Can SilverSneakers and Medicare fund boutique fitness? A few key takeaways: 1. Jeff's diverse career path led him from education, through the surf industry with Body Glove, to a significant role at YogaWorks where he discovered his passion for marketing in the fitness industry. This background has equipped him with extensive experience in both digital and traditional marketing strategies. 2. RowHouse is approaching its 10-year anniversary and aims to position itself as the go-to option for a full-body, low-impact workout. Despite the niche nature of rowing in boutique fitness, RowHouse plans to capitalize on the comprehensive benefits of rowing, including strength, cardio, and flexibility, to attract a broader audience beyond hardcore rowers. 3. The company emphasizes its community. However, RowHouse goes a step further by promoting a "crew" mentality to distinguish itself from other boutique brands. This sense of unity and collective effort is a core element in their classes, adding value beyond the physical workout. 4. Drawing from his experience at Orange Theory Fitness, Miller highlights the importance of strong presales and opening strategies to build a robust membership base from the get-go. This involves well-thought-out marketing tactics and a competitive spirit to set high benchmarks for membership growth and studio performance. 5. RowHouse is considering the growing trends in the fitness industry, such as the focus on strength training and the potential implications of new health and wellness trends like GLP-1 weight loss drugs. The brand is also exploring new ways to optimize studio time and introduce classes that cater to different demographics, ensuring maximum utilization and appeal. Click here to download transcript. Resources: Jeff Miller: https://www.linkedin.com/in/jeffmillernz/ RowHouse: https://www.therowhouse.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In today's special episode (big #500!) host Pete Moore hands the mic to industry veteran Al Noshirvani and dives into a wealth of topics currently affecting the HALO (Health, Active Lifestyle, Outdoor) sector. Listen for insightful stories about overcoming business challenges, from employee and landlord issues to the complexities of deal funding, and aligning management teams. Pete shares his personal and professional experiences and Al (who has been "in the room" on some deal closings) praises Pete's innovative, out-of-the-box, deal-closing abilities and delves into how to maintain optimism and transparency in business transactions. Pete continues and discusses the pressures of public markets on companies like F45 and Peloton, and the high debt burdens imposed by private equity. He goes on to explore the need for gyms to adapt to emerging trends, such as family fitness and workout recovery, and lays out his vision for the future of the HALO space among societal health concerns. Finally, Moore hits hard on the (ever present, ultimately harmful, and yet still ongoing) "race to the bottom" in gym membership pricing, and his optimistic views on expanding activities like pickleball. On "irrational development" Pete states, "There's enough private equity out there so that you don't have to subject yourself to running a public company in the spotlight. Just keep it private, and run it methodically . . . I think the push to go public can cause people to get over their skis. And then when you do that, you crash hard. So that's gonna be an unfortunate black eye in the industry." Key themes discussed Entrepreneurship driven by personal frustration, innovation. Understanding movie, discipline, and successful private equity. Club shirts, logo on, opportunity for growth. Public markets demand consistent performance from businesses. Private equity, F45 went public, financial pressures. Poor balance sheets affect good businesses. Be aware. Fair and transparent transactions for mutual satisfaction. Negotiating partnership deals with fair equity impact. Independent sponsors lack committed capital, seek funding. Negatives controls are positive; consent needed. A few key takeaways: 1. Pete dives into the intricacies of handling various obstacles in business deals, from employee issues and landlord disputes to the complexities of securing funding. He underscores the importance of maintaining optimism, transparency, and fostering fair and collaborative agreements for all parties involved. 2. Moore shares his personal fitness journey, highlighting the benefits of early workout to kickstart the day. Additionally, he discusses the importance of focusing on workout recovery, emphasizing the need for health clubs to integrate recovery programs to enhance member satisfaction and performance. 3. Moore and Noshirvani delve into the psyche of entrepreneurs, pointing out that personal frustrations often drive the inception of new companies. They compare different rounds of investment to experiments, where deliberate growth strategies are crucial. Moore shares his experience and tips on dealing with entrepreneurs as an investment banker, stressing the criticality of addressing potential background check issues and managing confidentiality towards the end of a deal. 4. The podcast offers a thorough examination of the fitness industry's growth and challenges. Pete discusses the pressure on companies like F45 and Peloton upon going public, given their low franchisee financials compared to competitors. He also touches on the increasing involvement of private equity leading to high debt burdens on companies. The episode suggests that managing expectations is vital, regardless of whether a company is privately held or publicly traded. 5. Moore expresses optimism about the future, highlighting the potential amidst societal health concerns and the expansion of varied fitness activities. He emphasizes the need for health clubs to cater to family fitness, address the obesity crisis, and adapt to emerging activities like pickleball. Moore advises health clubs to customize programs based on individual needs and cautions against irrational development within the industry. Click here to download transcript. Resources: Pete Moore: https://www.linkedin.com/in/peteymo/ Integrity Square: http://www.integritysq.com Health & Fitness Association: http://www.healthandfitness.org Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Alexa Newkirk has always seen wellness and fitness as her sanctuary—a vital outlet from the everyday challenges of adolescence and an effective tool in her battle against anxiety and depression during high school. Recognizing the profound impact that holistic health—encompassing physical, mental, social, and emotional well-being—had on her life, Alexa was inspired to dedicate herself to guiding young individuals in discovering their own passion for health and wellness. At bKYND ("Be Kind"), where she is an advocate for a holistic wellness model, Alexa continues to fuel her commitment to nurturing inclusive environments that empower youth to thrive in all aspects of life. Her work is a reflection of her own journey and a testament to her belief in the transformative power of well-rounded health practices. bKYND uniquely blends physical activities with educational discussions, reaching various schools and impacting thousands of students by making wellness accessible and engaging. Join host Pete Moore and Alexa as they uncover the inspiring stories of growth, community, and the power of setting a foundation for healthy living from an early age. "A lot of our programming is really dependent on the energy of our coaches. We teach K through 12, so you really gotta have that enthusiasm . . . the ability to be flexible and make changes on the spot. Because our main objective is to make sure they have a good experience, those early life experiences (hopefully positive experiences with physical activity!) are what really is going to shape their habits for the rest of their lifes," states Newkirk. Key themes discussed Promoting holistic health and wellness through variety of activities. On-site programming removes barriers, benefits families, involves the whole family. Discussing programming and sales cycle length. Classes accommodate 12-15 students, 2 certified coaches. Free on-site wellness program and how they stand out. Anecdote: Middle school boys discussing stress and their feelings after the program! A few key takeaways: 1. Alexa discusses bKYND, which focuses on a holistic wellness model to engage youth. The program emphasizes not only physical health through fitness activities but also integrates mental, social, and emotional health education, aiming to foster well-rounded development. 2. bKYND is distinctive in its approach by delivering programs directly in schools, making it easily accessible. This eliminates transportation barriers and makes the programs available at no cost to the students or parents, thanks to school-funded contracts. 3. Newkirk highlighted the expansion of their programs from 3 schools initially to potentially 30, showing significant growth and acceptance. This showcases a scaling model that could inspire similar education-based wellness programs. 4. The anecdote about middle school boys openly discussing their stress management techniques illustrates the program's impact in breaking down communication barriers among youth regarding mental health, a traditionally stigmatized topic. 5. The mention of forming partnerships with entities like Nike or Adidas hinted at future potential for commercial partnerships, which could further enhance program resources and reach. Alexa also mentioned how their program could prompt youth to influence their families' health habits, suggesting an indirect method to wider community health improvements. Click here to download transcript. Resources: Alexa Newkirk: https://www.linkedin.com/in/alexa-newkirk/ bKYND: https://www.thebkyndco.com/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In this episode, Eric Malzone chats with Pete Moore about using Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) to cover fitness costs, reducing individual expenses. They also discuss adapting to new technology and medical advancements in fitness, like GLP-1 inhibitors, to better serve clients. Pete stresses the importance of personalized fitness programs tailored to each member's needs and motivations. Tune in for practical insights on navigating the evolving fitness industry and driving business growth. LINKS: https://www.wodify.com/ https://podcastcollective.io/
Today I'm joined by a strong voice for self-management of chronic pain, Pete Moore from the UK. Pete has developed a process for anyone to use in dealing with persistent pain and attends numerous seminars on pain management internationally advocating his 12 step plan which he details for us towards the end of the episode. Join us to hear his story, how his pain journey started, the support groups he created, the story behind the pain toolkit, his work in Virtual Reality and even his own AI avatar where you can ask him questions online. Pete in turn interviewed me a few days ago and you can find that interview on my website in the Videos section.https://onewingkiwi.com/https://www.paintoolkit.org/
In this episode, host Pete Moore sits down with long-time friend and former classmate Brian Paris to discuss a wide range of topics related to coaching, wellness, and personal development. Brian shares insights into his approach to coaching, emphasizing the importance of a holistic lifestyle, positive psychology, and the impact of habits and mindset. The conversation also delves a bit into the financial aspects of hiring a coach, the need for recovery and not glorifying burnout. Brian is known for his charismatic personality and his continued evangelizing of the HALO lifestyle. Since he was a teen, he's been all about a movement-first lifestyle and eventually became a "movement nerd." Paris continues to make a name for himself with his unique approach and ability to connect with others. When discussing self-control and mindfulness, Paris states, "I've trained with therapists. I've trained with coaches. I've done specific work around breathwork, specific work with Native American traditions, and a whole bunch of things around silence and meditation . . . and it's absolutely nonstop. It's the journey." Key themes discussed Holistic approach: Embracing mind-body connection for coaching success. Investment: Financial commitment and accountability for personal growth. Executive coaching: Addressing burnout and recovery for high-level professionals. Client connection: Delving deeper into clients' thinking for impactful coaching. Mindset and neuroscience: Leveraging neurobiology for elite coaching relationships. Business tools and partnerships: Utilizing tech and collaborations for coaching effectiveness. Writing and authorship: Sharing knowledge and experiences through book projects. A few key takeaways: 1. The importance of holistic coaching: Brian emphasizes the significance of approaching coaching from a holistic perspective, focusing on lifestyle, habits, mindset, sleep hygiene, and exercise to promote overall well-being. 2. Value of self-investment: There is a discussion about the financial commitment and accountability required for coaching, highlighting the value of investing in personal development and growth. 3. Embracing a proactive mindset: Dr. Paris encourages treating oneself as a high-level executive and stresses the need for recovery and avoiding burnout, promoting a proactive and sustainable approach to personal and professional development. 4. Deepening client connections: The conversation delves into the need for elite coaches to understand neurobiology, peak performance, and flow talks to deeply connect with clients, offering insights for established trainers to optimize client relationships. 5. Gratitude and collaboration: The episode provides a glimpse into the close relationship between Pete Moore and Dr. Paris, expressing gratitude and a shared journey of growth and learning, emphasizing the power of collaboration and mentorship in personal and professional development. Resources: Brian Paris: https://www.linkedin.com/in/drbrianparis/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Dr. Kenneth Cooper (often referred to as the "Father of Aerobics") has been a one of the seminal pioneers in the field of preventive medicine for over five decades. Despite tremendous skepticism from the medical community at large initially, he founded the Cooper Clinic in Dallas in December, 1970 with the belief that taking care of healthy individuals was just as important as treating the sick. Over the years, he has worked to change the perception of preventive medicine and has become a leading advocate for fitness and wellness. His dedication to promoting healthy lifestyles has made arguably one of the biggest impacts in the field of medicine over the past few decades, and his work continues to not only teach physicians, but also to inspire others to prioritize their health and well-being. Dr. Cooper shares his personal daily exercise routine, and information about his upcoming documentary and book releases. Pete and Dr. Cooper delve into the importance of physical fitness in reducing healthcare costs and improving quality of life, as well as discussing strategies to motivate people to prioritize exercise and embrace a healthy lifestyle. Financial Incentives for Exercise: "I think most one of the most beneficial things we could do to motivate people to exercise is financial motivation. Whether it's getting a reduction in their insurance or a reduction in their income tax because they're living longer. I tried to present that in Washington one time because I wanted to concentrate on toddler obesity and diabetes, adult obesity and diabetes, and the cost of health care. I was recommended to be Surgeon General on two different occasions when Bush was President. But in order to do that, I would have had to sell the aerobics center to the highest bidder, so I turned it down." Key themes discussed Transition from military service to successful research career. Promoting preventive medicine for physicians and laypeople. More exercise is better, but not indefinitely. Adequate sleep, stress control, and vitamin supplementation. Pickleball promotes health, socializing, and community benefits. Increased fitness leads to decreased health care costs. Financial incentives can motivate people to exercise. Embrace exercise to live a fuller life. A few key takeaways: 1. Exercise is a vital component for a long and healthy life: Dr. Kenneth Cooper's personal journey and emphasis on the importance of exercise serve as a reminder that incorporating physical activity into one's lifestyle can significantly impact overall health and well-being. 2. Importance of investing in quality vitamins: Dr. Cooper's discussion about vitamin certification and the need for purity and efficacy ensures listeners understand the significance of choosing high-quality vitamins for disease prevention and health maintenance. 3. The impact of physical activity on healthcare costs: With studies highlighting the potential cost reduction associated with increased physical activity, it's clear that investing in exercise can have significant financial benefits on a personal and global scale. 4. Incentivizing exercise for better health: Dr. Cooper and host Pete Moore discuss the potential for fitness incentives such as insurance reductions or tax benefits to motivate people to stay fit, reinforcing the idea that financial incentives can absolutely play a role in promoting physical activity. 5. Focus on preventive medicine and healthy living: Dr. Cooper's career and the concepts he highlights, such as the "Cooperized" lifestyle and the key factors for healthy living, underscore the importance of preventive medicine, annual medical examinations, and incorporating healthy habits into daily life for long-term wellness. Click here to download transcript. Resources: Dr. Kenneth Cooper: https://en.wikipedia.org/wiki/Kenneth_H._Cooper Cooper Institute: https://www.cooperinstitute.org Cooper Documentary Series: https://www.cooperaerobics.com/About/Documentary.aspx Dr. Cooper's First HALO Talks: https://halotalks.com/episode-298-dr-kenneth-cooper-founder-the-cooper-institute/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In this episode, host Pete Moore is joined by Josh Bonhotal from TXV Partners. Josh shares his wealth of experience in player performance and training, from his time with the Chicago Bulls to his role at Purdue's men's basketball program. They dive into venture investing, discussing portfolio construction and risk management. As well as discuss the use of technology to optimize athlete performance and Josh's transition into the venture capital world. From mathematical models to practical insights, this episode runs the gamut. If you're an entrepreneur or a sports enthusiast, this is a must-listen! On some of the pitfalls in tech in sports performance, Josh notes, "There were a lot of companies out there, especially in the early 2010's . . . whether it be GPS, or heart rate, or monitoring sleep that were making all these bold claims. You saw some number of high level sports scientists and performance directors throughout elite sports, who, I think in good faith, wanted to believe that this data was accurate, and so they were making big decisions and almost letting the data dictate what they're doing when in reality, the data is meant to inform the questions that you ask to lead to the decision that you get to." Some key moments: Refusing to give up, aspiring NBA coach succeeds in getting in the door. Seizing opportunities, reaching out, and hustling. Individualized training approach aimed at maximizing performance. Empowerment, partnership, and progression in sports training. Technology claims not always reliable, requires scrutiny. Monitoring athletes' health and lifestyle for impact. Importance of direct path to commercialization stressed. A few key takeaways: 1. Athlete-Specific Training: Josh's success at Purdue in minimizing player injuries was attributed to individualizing training programs based on each athlete's needs and progress, rather than a one-size-fits-all approach. 2. Career Transition: Josh transitioned from a career in sports performance to venture investing, where he leverages his coaching and connecting skills to lead the early-stage portfolio and find deals by tapping into his network. 3. Importance of Networking: Josh's approach to networking and career advancement was a key factor in his transition to venture investing, emphasizing the value of building strong connections in various professional fields. 4. Venture Investing Insights: Josh shared insights into venture investing, including the use of mathematical models and portfolio construction to manage risks and returns in the asset class, providing valuable information for those interested in entrepreneurial ventures and early-stage investments. Click here to download transcript. Resources: Josh Bonhotal: https://www.linkedin.com/in/joshua-bonhotal-5058332b/ TXV Partners: https://www.txv.partners/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In this episode of HALO Talks, host Pete Moore is joined by Director of Education, Jeremy Strom, from Reaxing International. Jeremy shares insights into the Reaxing system, a game-changing, neuroscience-based program designed to train for unpredictability and enhance overall movement and response time. He discusses the company's innovative products, such as the Reax Run treadmill and Reax Board, and their impact on various industries, from health clubs to helping with Parkinson's treatments. Jeremy also highlights the company's commitment to research, education, and consumer-focused training, providing a glimpse into their future plans. On using the products themselves, Strom states, "When you utilize and implement Reaxing products, it lights the brain to '5G communication,' and that communication now allows us to respond to what the 'machine' is doing, and implement the full system from the brain, to the big toe, out to the middle fingers-in such a way that more tissue is lit up, more reactive time, the reactive time is faster, and you're able to now handle those situations better out in the real world." Some key moments: Passionate about biohacking, movement, and energy. Seeking whole cardio space, market shifting niche. New Reaxing North America sees big wins. Partnered with trainers, built successful businesses. A few key takeaways: 1. Reaxing is a training philosophy and product line that focuses on providing unpredictable stimuli to train quicker response time, resilience, and improve brain-body communication. 2. Some of their products, such as the Reax treadmill and Reax Board can be implemented in a variety of settings, from general fitness clubs to physical therapy clinics, and are especially impactful for individuals with Parkinson's and other neurological disorders. 3. Reaxing International was founded in 2016 and has seen significant success, including collaborations with Parkinson's clinics, the LA Rams, and the naval warfare center. 4. The company is committed to partnering for research and education, providing certifications for fitness professionals, and offering consumer bundles for home gyms. 5. The podcast highlights the intuitive and forward-thinking approach of the company in providing innovative solutions for fitness, health, and performance. Click here to download transcript. Resources: Jeremy Strom: https://www.linkedin.com/in/jeremy-strom-55815b1a/ Reaxing: https://reaxing.com/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In this episode, host Pete Moore sits down with serial entrepreneur Todd Abrams, the Co-Founder and CEO of ICON Meals. Todd shares his journey from starting his entrepreneurial ventures in the software industry to his passion project based in Texas, ICON Meals, which focuses on providing convenient and healthy food options. Throughout the conversation, Todd discusses the challenges and successes of his business ventures, the importance of building a strong team, and his perspective on taking responsibility for one's life and actions. Abrams provides insights into the meal delivery and food industry, as well as valuable lessons in leadership, team building, and striving for continuous improvement. This is a must listen as Pete and Todd delve into the world of entrepreneurship, business strategies, and the drive to make impactful changes in people's lives through the power of food. One two of his keys to success, Abrams states, "I've always had to have two things in any of my businesses, one is residual recurring revenue, and two is, I'll call it 'a solution to a problem.' Our solution was really finding that element of convenience as everyone, other businesses, etcetera, live that healthy, fast-paced lifestyle, may not have time to cook . . . but still, people have to eat!" Some key moments: Business success: Recurring revenue and finding a problem to solve. Shared childhood experience, overcoming body image challenges. Entrepreneur emphasizes calculated risks and relationship building. Invest in team, build culture, align vision. Choose reliable partners, ensure USDA inspection. Quality product. Strive for better since perfection is unattainable. A few key takeaways: 1. Building a successful business: Todd discussed his entrepreneurial journey and emphasized the importance of identifying problems and creating solutions in the market. He highlighted the significance of having a residual recurring revenue and a solution to a problem in any business venture. 2. Team building and culture: Abrams also stressed the importance of surrounding oneself with knowledgeable and experienced individuals who complement each other's skills. 3. Financial decisions and hiring: He reflected on the significance of making strategic financial decisions, particularly in terms of hiring personnel. He discussed the challenges of finding the right CFO and offered insights into hiring practices, emphasizing the need to hire slow and fire quickly. 4. Business mindset: Todd shared his approach to taking responsibility for one's life and business. He emphasized the need for mass action, continuous improvement, and living an "excuseless life." 5. Business expansion: Pete and Todd brought up the potential for partnerships with fitness clubs, pointing out the benefits of adding meal delivery services as an additional revenue stream for fitness businesses. He emphasized the importance of aligning with a trusted partner and focusing on quality and functionality in product offerings. Click here to download transcript. Resources: Todd Abrams: https://www.linkedin.com/in/abramstodd/ Icon Meals: http://www.iconmeals.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In this episode, host Pete Moore dives deep into the VC (venture capital) world with Kiva Dickinson, Founder of Selva Ventures. Kiva began his career in investment banking before joining TPG. He received top-notch training there and developed a keen interest in the dynamics of the consumer world, particularly in ecommerce and health and wellness. His focus shifted to earlier stage opportunities, particularly in the better-for-you products sector. Kiva shares valuable insights from his TPG and CircleUp days before launching Selva. He sheds light on the process of raising capital, evaluating investment opportunities, and the key factors that drive successful investments in early-stage companies. The conversation also delves into the "5 M's" approach for evaluating potential investments and the strategy behind exiting investments at the right time. Regarding raising capital he states, "Identifying the company is incredibly important, but building a tight investment process both pre and post investment, not only to select the right ones, but also to support them afterwards. To have a value creation plan that ultimately helps these companies reach their potential is a huge part of private investment." Some key moments: Transitioned from investment banking to private equity. CircleUp facilitated investments, raised their own fund. Invested in early stage companies, focusing on value. Invest in creating a strong consumer impression. Focus on value proposition, study successful brands. A few key takeaways: 1. Venture Capital Insights: Kiva provides valuable insights into the world of venture capital, including the process of raising funds and the challenges faced when evaluating potential investments. 2. "5M's" Methodology: A structured approach to evaluating investment opportunities, which includes assessing the matter (problem being solved for consumers), megatrend, management team, momentum and metrics, and market size. 3. Investment Criteria: The ideal size and makeup of a company suitable for consideration by Selva is centered around companies doing approximately $5M in the last 12 months sales and exhibiting rapid growth. 4. Mission: Kiva explained that the name "Selva" means rainforest in Spanish, representing the company's commitment to incubating and supporting ecosystems that bring about healthy solutions. The symbolism and principles behind the company's name align with its investment philosophy of seeking out truly exceptional opportunities. Click here to download transcript. Resources: Kiva Dickinson: https://www.linkedin.com/in/kiva-dickinson/ Selva Ventures: https://www.selvaventures.com/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Jack Thomas, originally from Australia, has been living and working in Thailand for the past few years. In this episode, host Pete Moore and Jack discuss everything from the burgeoning boutique fitness industry in Asia, to the evolving trends and growth opportunities in the U.S. fitness market. He is excited about the emerging markets in other Asian countries, such as Manila and Indonesia, and sees great potential for growth in the region. Jack also shares his new concept, The Fit Guide, a pioneering idea anchored in bringing high end, hospitality elements into the HALO sector. The Fit Guide evaluation process, which boasts 250 objective standards, has already launched in major cities and is set to make waves in new markets. With a strong emphasis on elevating the customer experience, the episode touches on the comprehensive evaluation process, revenue models, and potential future revenue streams, setting the stage for an engaging and informative conversation. Regarding the importance of brand consistency in the industry, Jack states, "Some staff working with us now have been been quite surprised when going through the evaluations and going through the reports. . .how one brand in 1 location scores really well, and in another location, it doesn't . . . the best clubs do get it right every single time though, and that's what we should really be striving towards." Some key moments: Asian fitness markets fluctuate, Singapore faces closures. Fitness industry adopts hospitality standards for clubs. Training helps evaluators to confidently complete evaluations. Inconsistent brand experiences in fitness industry. Clubs can improve with integrity and assistance. Evaluate members' motivations and needs for improvement. Assisting brands with SOP's, accountability, and evaluations. A few key takeaways: 1. Fit Guide's Approach: Fit Guide aims to raise the industry's standards by introducing 250 objective measures for fitness clubs. These focus on service-based standards in boutique fitness and the physical structures of clubs to create a positive customer experience. 2. Global Expansion: Fit Guide has already launched in major cities such as New York, London, and Singapore, and is gearing up for upcoming launches in Sydney and Dubai. Jack aims to expand to five cities by the end of the year, with a focus on deepening their presence in the US next year. 3. Revenue Model and Future Plans: Fit Guide operates on a revenue model that includes providing free resources like newsletters and podcasts, as well as paid video courses, in-person training, and coaching services for clubs and brands to enhance customer experiences. Potential future revenue streams may involve advertising and collaborations with major brands like Nike or Apple. 4. Evaluation Process and Impact: The evaluation process encompasses a 250-point checklist and thorough quality control checks, including follow-up visits for poorly scoring studios. This process not only provides accountability but also opportunities for improvement for fitness clubs. 5. Entrepreneurial Insights and Support: The conversation delves into entrepreneurial insights, discussing the scalability of boutique fitness concepts and the potential for entrepreneurs to diversify within the industry. Click here to download transcript. Resources: Jack Thomas: https://www.linkedin.com/in/fitnessbusinessasia/ The Fit Guide: https://www.thefitguide.com Base Bangkok: https://basebangkok.com/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Pete Moore, Founder & Managing Partner of Integrity Square recounts a conversation he may or may not have had at one point or another in his investment banking career. These types of discussions may or may not also take place daily in investment banks and M&A firms everywhere. As he's often fond of saying, "Finance is basic math. It's not hard, but the people in the sector love to make it sound hard." That's one of the (many!) reasons you need a firm like Integrity Square if you're ever going to do a buy or sell side deal. There's an entire section on our HALO Talks site called "Finance 101" where Pete breaks it all down in hilarious 2-3 minute riffs. Enjoy! On our Integrity Square site, we've also created a glossary of terms translating 'finance speak' to real English. Links in resource section below. Here's a few examples: "Window of Opportunity" = If the company doesn't get money by Friday, the company is dead. "Upgrading The Management Team" = Fired the CEO and entire management team because of poor performance. "Niche Strategy" = Market opportunity is so small, we are embarrassed to quantify. "Disproportionate Distribution to Investor Base" = Stealing from company. Resources: Pete Moore: https://www.linkedin.com/in/peteymo/ Integrity Square: https://www.integritysq.com Integrity Square Glossary: https://www.integritysq.com/glossary-quotes/ HALO Talks: http://www.halotalks.com HALO Talks Finance 101: https://www.halotalks.com/category/finance-101/ Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
I have a policy of having the last laugh www.cocktailnation.net Pete Moore and Orch-fool On The Hill Orchestra Heinz Kiesling-One Trick Pony Bill Evans Trio-My Foolish Heart Tony Bennet-Lucky To Be Me Vibes On Velvet-Ink Mysterioso Dana Fitzsimons-Crystals Evan Drybread-Blackball Jerry Goldsmith-New York Skyline Beegie Adair-In The Cool Cool Cool Evening Teddy Randazzo-April Nat King Cole-Lost April Phineas Newborn-Give Me The Simple Life Johnny Mandel-Quietly There Stan Getz-Vivo Sonhando Johny Greenwood-Spencer Kenny Dorham-Alone Together Dick Hyman-I Wish You Love Piano Bar Music Specialists-Venice Piano Bar Music
Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore interviews Blake Richards formerly with Nike as a Senior Data Quality Analyst, then Senior Global Membership Ops Process Coordinator and now as the Founder of Wunup. Wunup is a one-of-a-kind app that dives into world of gamification and peer-to-peer challenges in the fitness industry. Blake shares his journey from working at Nike to creating his own company, and how the culture and innovation at Nike influenced his entrepreneurial pursuits. From linking up with Apple Health and Stripe to creating challenges and inviting friends, Blake reveals the inner workings of his fun new tool. With regard to the challenges and accountability for fitness between friends he states, "One thing we'd focus on is accountability, and it was through friends doing different challenges. Basically we would just be using Venmo. I was gifted an Apple Watch and we were all doing these challenges competing for things like Chick-fil-A and bragging rights and we asked ourselves if there's anything else out there? It was from that point where we just kind of started." Some key moments: Nike taught him about company motivation and diversity. Starting a business requires research and learning. Democratizing a platform for group challenges. Link Apple Health, Strava, etc . . .create a Stripe account, and start challenge! Art and science project that drives market. Embed into existing competitions for partnerships. Donation component for positive perception. A few key takeaways: Wunup allows users to wager between friends with their own money as a reward, making it unique among other fitness platforms. Before starting Wunup, Blake worked at Nike for two years, where he gained valuable insights into company culture, innovation, and the importance of hiring people with diverse backgrounds. He also learned about achieving excellence and execution at the highest level. Blake's desire to improve processes and tell the story of athletes led him to start his own company. He emphasizes the importance of taking the time to learn from other companies and industries before diving into entrepreneurship. Blake's experience with accountability and fitness challenges among friends, using Venmo as a platform, inspired him to create Wunup as a more comprehensive and gamified fitness solution. Wunnup connects to Apple Health and Stripe and allows users to create fitness challenges with their friends. Challenges can be based on activities like running, walking, cycling, swimming, or calorie tracking. Users can wager money on these challenges, adding a competitive element to their fitness goals. Click here to download transcript. Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore interviews long time friend and serial entrepreneur, Chris Place, Founder and CEO of RINGO. Chris got inspired to create his incredibly innovative product by a gathering of friends in the Florida Keys. During their reunion, they struggled to capture a group photo on a small boat while trying to lean the phone up against their water bottle. (Can you relate?!) This sparked an idea – why not create a water bottle that could also hold a phone very securely? Chris and team started sketching and soon recognized the multitude of uses the product has for those who don't want to lug around a tripod (many of which are now not permitted in gyms anyway!) The response has been overwhelmingly positive, they have secured design patents, and are currently awaiting a utility patent. Chris's product not only solves a common problem but is also "over engineered" with meticulous attention to detail, making it difficult to replicate. The company is completely self funded and, having gone through this previously, Place states, "In this early stage, 'sales solves everything' is the motto. If you just don't sell, everything stops. If the moment you stop getting that revenue in, you're looking at your employees and thinking, 'Oh, someone's going to have to go here' and nobody wants that." Some key moments: Water bottle turns into portable phone tripod. Surprising interest in corporate promotional collaboration opportunities. Outsourcing, low labor, focus on marketing. Embracing vulnerability leads to personal growth. T-shirts, water bottles spur brand loyalty. A few key takeaways: Chris is a serial entrepreneur in the consumer products industry. His previous venture, a lunchbox company called Prep'd, achieved $5 million in sales in its first year. Chris has now developed a water bottle called Ringo which also functions as a tripod for your phone. It's designed with durability and functionality in mind, using high-quality materials that are "over engineered" according to Place. The idea came from the frustrating experience of trying to take a group photo on a boat and struggling to prop up the phone with a water bottle. The goal was to create a versatile and reliable product for those who want to take photos without carrying a tripod. Click here to download transcript. Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcome the powerhouse Mother/Daughter team of Nikki Warren and Coral Warren from KaiaFit Nikki and Koral are two, super passionate individuals who began their journey in gymnastics. While watching children at gymnastics facilities, they realized the joy and love that came from being active and connected with their bodies. However, they also noticed that many mothers on the sidelines had lost their enthusiasm for fitness and the feeling of "being alive." This sparked a calling to help both children and women find their passion for physical activity and vibrant living. As experienced coaches, Nikki and Koral recognized that their ability to positively impact children relied on first supporting women. They understood that by empowering women, they could create stronger communities and ultimately benefit the children they worked with. With this in mind, they embarked on a mission to not only coach fitness but to delve into various aspects such as nutrition, movement, and mobility. They aimed to help women discover what would make their bodies thrive and bring them happiness and from this, KaiaFit was born. Through their unique approach and dedication to individual success, Nikki and Koral have built a reputation for their ability to guide women towards a healthier and more fulfilling lifestyle. "Sure, we have 25 locations, but each location is building a strong community. The people that are part of it are out in the community, building a healthier community, building better children, and building stronger families," states Koral. Some key moments: Helping children by empowering women through fitness. The Founders' passion for gymnastics leads to success. Gymnastics, obstacle courses, rock climbing - existing traffic, repurpose space. Limited memberships generate more revenue per visit. Franchisors responsible for success of franchisees. Excited team ready to conquer the world! A few key takeaways: Guiding towards success: The Warren's believes in saying yes, but also guiding people towards the right path for success, even if it means not immediately opening a franchise. They offer coaching and community support as alternative ways to be involved in their business. Balancing community and profit: Initially, the focus was on building a strong community rather than making money, but the importance of being business-minded and financially savvy quickly became apparent. Now, growth and income for franchisees are prioritized, which may mean saying no more often to set people up for success. Creating value and optimizing time: By potentially collaborating with existing facilities, they can tap into strong foot traffic and provide parents with an opportunity to dedicate time to themselves instead of just being spectators. Franchising vs. licensing: Pete, Nikki and Coral touch on the differences between franchising and licensing, highlighting the critical responsibility of the franchisor to support and guide the franchisees. Franchisees rely on the franchisor for their profit and loss guidance, while licensing involves less support and more responsibility on the licensee. Balancing short-term and long-term goals: While the team is interested in empowering people and allowing them to use their brand, they also consider long-term implications and the fit of partnerships. Click here to download transcript. Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes back (for the third time!) the team of Austin Cohen and Justin Turetsky. FlexIt's mission is to empower everyone with flexible Interconnected Health experiences, including Virtual Personal Training, Virtual Nutrition, and Virtual Physical Therapy – Wherever, Whenever®. The platform is the ultimate tool for motivation and accountability, helping users reach their health and wellness goals through live, 1-on-1, private sessions with elite fitness and wellness professionals and custom features designed and optimized for training. Each client's program is customized based on their needs, lifestyle, and goals and delivered on a proprietary platform designed and optimized for wellness experiences. During the pandemic, the team successfully brought clubs and trainers to a virtual marketplace, connecting consumers with fitness experts and incorporating club brands. As things progressed and the pandemic started to fade, they also recognized the need for preventive health services in the growing field of Telehealth. They saw there was a chance to bridge the gap between consumers who don't necessarily need a doctor but want convenient access to fitness and wellness experts. "I think for us, at our core, we've always tried to have a consistent revenue generating model that is built on good business practices and be able to cut back some of our spend, which was focused on growth and marketing," states Cohen. They offer a wide range of fitness pillars, including high-intensity training, boxing, strength training, and physical therapy. The platform even provides access to doctors of physical therapy for specialized care, such as pre and postnatal training or injury recovery. FlexIt has also been recognized and awarded by prominent industry publications including Men's Health, Runner's World, and U.S. News & World Report, and was named a "Most Innovative Product of 2021" by Innovation & Tech Today. Some key moments: [00:03:58] Digitizing live two-way fitness experiences for all. [00:08:03] Industry evolving, not pivoting or changing. [00:11:17] Entrepreneurial question: different pulse, confluence, coexistence. [00:14:12] Challenging times for business leaders, uncertain future. [00:17:15] Synchronous communication leads to personalization and immersion. A few key takeaways: FlexIt has transitioned from focusing solely on virtual personal training to embracing interconnected health. They offer four core pillars of nutrition, physical therapy, low-impact wellness, and fitness training, spanning 28 modalities. The company has developed its own proprietary technology that optimizes the online personal training experience. Trainers can interact with clients as if they were physically in the same space, using features like pre-recorded videos, drawing on the screen, and sending workout plans. They draw inspiration from the telehealth industry, where virtual consultations have become more common. They aim to fill the void for preventive health services, providing convenient access for individuals who don't necessarily need a doctor but still want expert guidance in their fitness and wellness journey. Their technology is applicable in both B2B (business-to-business) and B2C (business-to-consumer) contexts. Their tech is appropriate for use on corporate wellness platforms as well as their direct-to-consumer platform. FlexIt's ability to adapt their business model as the market evolves is highlighted. They used a methodical approach to educate their clients on the changes and benefits that come with their evolving services. Click here to download transcript. Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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