Podcast appearances and mentions of mike arce

What if you could grow your gym to full capacity—without spending a dollar on ads? Laurel Roach reveals the strategy that helped her do exactly that. In this episode of The GSD Show with Mike Arce, fitness entrepreneur and Alloy franchise partner Laurel Roach breaks down the referral and relationship marketing system that's fueling explosive growth at her North Scottsdale location and how you can do the same. A former corporate executive turned purpose-driven business owner, Laurel shares the mindset, tactics, and community-building playbook that helped her go from cold start to sellout. You'll learn how to build high-value partnerships with local businesses, create authentic cross-promotions that drive leads, and launch member-get-member referral programs that feel good and convert. Laurel also opens up about overcoming rejection fears, her journey from burnout to impact, and how she's creating a ripple effect of transformation for her members, her team, and her family. Chapters: (00:00) Introduction (03:12) From Janitorial Sales to Gym Owner: Laurel's Backstory (08:45) The Service-First Mindset Behind Her Referral Success (16:51) How to Build Local Partnerships That Actually Drive Leads (21:10) Scripts, Social Tactics & Real Walk-In Conversations (30:22) Creating the Scottsdale Wellness Collective (34:46) The Instagram Strategy That Launched Her Studio (41:53) Monthly Referral Events That Convert on the Spot (47:16) Rejection Proof: How to Sell Without Fear (52:13) The Real Close Rate—and What Success Really Looks Like

You're Sitting on a Goldmine: Unlocking the Power of Email in Your CRM In this episode, Mike Arce, CEO of Loud Rumor, reveals why most fitness studios are sitting on a goldmine—and wasting it. With over 4,000 gyms served across 11 countries, Mike breaks down the real difference between sending emails and doing email marketing. Learn why your CRM is your most underutilized asset, how to think about paid vs. earned vs. owned traffic, and what a proper customer acquisition cost (CAC) should look like if you're aiming for real profitability. He also shares one of the most effective email tactics studios can use today to reignite leads you thought were long gone—the legendary 9-word email. Whether you're trying to drop CAC, boost lifetime value, or stop depending solely on paid ads, this episode will show you how to turn your list into a lead-generating machine.

What if social media could consistently bring new members to your gym without spending a fortune on ads? Felicia Romero shares her game-changing strategies that every gym owner needs to know! In this episode of The GSD Show with Mike Arce, powerhouse entrepreneur, fitness expert, and media personality Felicia Romero reveals the strategies behind her rapid gym growth. As a franchise partner with Ohm Fitness and host of the Hi Felicia Podcast, Felicia shares how she turned her gym into a thriving community-driven business while mastering high-ticket sales and leveraging organic social media tactics. You'll learn how to build a bulletproof belief system, integrate AI-driven marketing strategies, and maximize content creation efficiency – all while keeping your members engaged and coming back. Plus, Felicia opens up about her personal journey with fitness after 40 and how her mindset has transformed her entrepreneurial path. Chapters: (00:00) Introduction (01:26) Social Media Hacks That Attract New Members (08:14) High-Ticket Sales: Sell More Without Feeling Sleazy (19:36) Building a Community That Keeps Members Coming Back (23:10) How AI Can Help Your Gym Get More Clients (27:33) Turning Social Media Followers into Paying Members (34:24) Staying on Trend: Real-Time Social Media Strategies (40:25) Content Creation Tips for Busy Gym Owners (45:28) The Best Editing Tools for Quick, Professional Videos (54:31) Final Thoughts: Key Takeaways to Grow Your Gym

How This Studio Owner 3X'd Revenue and Built a Team That Scales Hosted by Mike Arce, CEO of Loud Rumor In this episode, Mike Arce sits down with Caitlin Bovée, a studio owner in Ontario who scaled her business from $40K/month to over $160K/month—and opened a new location along the way. They break down the mindset shifts, operational systems, and leadership habits that transformed her business, without relying on gimmicks or shortcuts. You'll learn: – What Caitlin changed in her sales process to go from “no system” to 80–90% conversion – How her team uses monthly optimization meetings to evolve with consumer behavior – Why having a lead gen specialist (and no referral system) still works when the product is dialed in – How focusing on leadership development—not just strategy—was the biggest unlock Whether you're stuck at $50K/month or building toward your first $1M year, this episode will challenge how you think about growth—and help you focus on what actually drives results.

Description: How To Lead from Any Seat on the Team — Managing Up for a Stronger Studio Culture Hosted by Mike Arce, CEO of Loud Rumor Whether you're the owner of a gym, a front desk manager, or part of the coaching team, this episode is for you—and it's one your entire team should hear. Mike Arce breaks down one of the most overlooked leadership skills in business today: managing up. You'll learn: – Why great teams don't just manage down… they lead in all directions – How to strengthen your studio's culture without changing your title – What most employees misunderstand about their leaders—and how to build real trust – The mindset shift that turns frustration into influence If you're ready to create a gym culture where communication is clear, leaders grow stronger, and everyone feels seen—this episode will show you how. Share it with your team. Set a time to discuss it. And start building the kind of studio people never want to leave.

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mike Arce to the show. Mike is the CEO & Founder of Loud Rumor, which helps fitness studios dramatically increase membership by improving their marketing strategies through consulting. Today, Mike joins Bryan to talk about his business, lead generation marketing, implemented technology, and other implications around fitness operations.   One Powerful Quote: 34:57: “If you gamble, you're just playing off feeling, but if you play the game, you do the right moves, and you live with the results.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:11: Bryan opens the show with Mike talking about his work experience. 7:31: Bryan and Mike talk about technology tools, changes in business development, and defining successful marketing. 30:37: Mike shares his thoughts on understanding contextual data for your business. Bullet List of Resources: https://www.loudrumor.com/ Guest Contact Information: https://www.linkedin.com/in/mikearcelive/ https://x.com/MikeArceLive https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode, Mike Arce, CEO of Loud Rumor, breaks down the key differences between managers and leaders and why understanding this distinction is crucial for business success. He shares an insightful exercise from a recent event, demonstrating how managers keep operations on track while leaders focus on judgment and growth. Mike also introduces the "131" problem-solving method and emphasizes how leadership isn't about title but mindset. Whether you're an owner, manager, or employee, this episode will challenge you to step up, think like a leader, and contribute to your company's success.  

Gym employees, this one's for you. If you're working in a boutique fitness studio—whether it's HIIT, Pilates, yoga, kickboxing, spin, or any specialized training facility—this episode is packed with game-changing insights to help you thrive in your role. Mike Arce, CEO of Loud Rumor, shares powerful lessons from working with over 3,700 fitness studios across 11 countries, revealing what separates top-performing employees from the rest. He breaks down key expectations, the mindset required to excel, and how to determine if a career in fitness is truly right for you. You'll learn: ✅ The must-have traits of highly successful gym employees ✅ The importance of culture fit and aligning with your gym's values ✅ How to take ownership, embrace learning, and stand out as a leader ✅ Why sales, coaching, and management each require unique skill sets—and how to excel in your role Inspired by the latest GSDCON event at First Form HQ, this episode will challenge you to level up and redefine success in your fitness career. Tune in now and take your gym career to the next level!

In this episode, Mike Arce dives deep into one of the biggest challenges gym owners face—retention. He explains why most fitness studios struggle to keep members long-term and how shifting from a tactical to a strategic mindset can make all the difference. Listeners will discover: ✅ The most common mistake gym owners make when trying to improve retention ✅ The Job to Be Done framework that top-performing studios use to retain 97-99% of their members ✅ Key metrics and leading indicators that predict cancellations—so gym owners can take action before it's too late ✅ Real-world success stories of studios that reduced attrition from 20% to just 3%, adding hundreds of thousands in long-term revenue With competition rising and fewer people holding boutique gym memberships, improving retention is more important than ever. Mike shares actionable insights that can transform a gym's ability to keep members engaged, committed, and seeing results.

The greatest CEOs and visionaries share one key skill: the ability to tell powerful stories. In this episode, Mike Arce, CEO of Loud Rumor, reveals how storytelling impacts sales, leadership, and business growth. Mike shares a real-life coaching session with a fitness studio owner struggling to maintain top sales and retention. The missing piece? Authentic storytelling. Learn how conviction and details in your messaging can inspire your team, create deeper client connections, and drive success.

In this episode of the GSD Show, Mike Arce sits down with Rick Mayo, CEO and Founder of Alloy Personal Training Franchise, to discuss what it takes to run a thriving fitness business. Together, they explore: The key traits of successful gym and studio owners. Actionable strategies to attract more members, boost revenue, and optimize your operations. Real-world insights from coaching fitness studios across the globe. As a franchisee of Alloy with studios in Arizona and Texas, Mike shares firsthand experiences alongside his expertise gained from working with hundreds of fitness studio owners. Whether you're a seasoned gym owner or just starting out, this episode is packed with actionable takeaways to help you grow your business.

Are distractions keeping you from growing your fitness business? In this episode, Rick speaks with fitness industry expert Mike Arce about what makes a successful studio owner. Mike works with more than 60 brands at the franchisee level and is also personally invested in multiple Alloy locations.Mike is the founder of Loud Rumor, a company dedicated to helping gym owners thrive. He shares his journey from fitness coach to entrepreneur and why he chose Alloy Franchise for its scalability, low startup costs, and high margins.Rick and Mike explore the strategies that successful fitness franchise owners use to stay focused, grow their revenue, and lead their teams effectively.He also reveals actionable insights on crafting strategic plans, maintaining focus, and training gym managers to drive growth.Tune in to learn more about the traits of successful studio owners and the systems they use to keep winning.Key TakeawaysIntro (00:00)Loud Rumor and its Purpose (03:40)Success traits of studio owners (09:34)Why he chose Alloy (09:50)Gym owner focus and strategic planning (22:58)Final thoughts and future plans (34:05)Additional Resources:Connect with Mike Arce- Loud Rumor – Coaching and masterminds for gym owners- Instagram- Built to Sell by John Warrillow – Recommended book on business structuring—--- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this conversation, Mike Arce discusses the pervasive issue of stress among business owners, highlighting statistics that reveal the high levels of stress they experience compared to the general population. He emphasizes the importance of reframing stress as a challenge rather than a threat and shares practical strategies for managing stress, including time management techniques and delegation. The conversation aims to equip business owners with insights and tools to enhance their productivity and mental well-being. To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode, we are sharing a special recording from a talk that Mike Arce gave for Bedros Keuilian's elite mastermind group. For those who don't know, Bedros is the founder of Fit Body Boot Camp and a successful entrepreneur and investor. This talk took place at an exclusive private dinner for his high-level mastermind, where members flew in from around the world. Mike had the honor of being the keynote speaker, and his presentation focused on sales strategies—specifically, how to avoid being the average sales guy and close deals at higher rates and price points. Enjoy!     GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews  

In this episode, Mike Arce interviews Eddie Smith and Simone Wasef from Outdoor Group Fitness (OGF) about their remarkable journey in the fitness industry. They discuss their unique outdoor fitness model, the importance of creating a welcoming community, and the strategies that have led to their impressive growth in membership and revenue. The conversation highlights the significance of teamwork, effective marketing, and community engagement through events, showcasing how OGF has built a strong brand and loyal customer base. Important highlights: OGF's revenue grew from $25K to $83K in two years. Creating a unique outdoor fitness experience attracts attention. Personal connections with members are crucial for retention. Partnership dynamics can enhance business success. Hiring for core values is more important than skills. Consistency in marketing leads to sustainable growth. Community events foster member engagement and loyalty. Social media is a powerful tool for lead generation. Understanding your target audience is key to marketing. Building a strong team culture drives business success. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews    

In this conversation, Mike Arce and Michael Friedman discuss how to maximize ad spend in digital advertising. They emphasize the importance of having a strong organic content strategy before diving into paid ads. They also discuss the need to create a full-funnel strategy, including brand awareness and lead generation, and the importance of engaging and nurturing leads. They highlight the value of using AI tools to support lead follow-up and qualification. Additionally, they discuss the significance of improving contact rates, booking rates, and show rates to maximize the value of each lead. They also stress the importance of asking for referrals at the point of sale to further increase customer acquisition. Overall, the conversation provides valuable insights and strategies for getting the most out of every dollar spent on paid ads.   GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews    

In this episode, host Mike Arce sits down with Michael Friedman from SupaFitGrow to reveal the secret that most fitness entrepreneurs miss: building trust and authentic relationships with prospects before ever making a sale. Discover how top fitness studios like Anytime Fitness have boosted their lead conversion rates by over 30% by focusing on real connections rather than just sales tactics. Michael shares his powerful 4-Step Method for Relationship Building and proven strategies that have taken fitness businesses to the next level. Whether you're struggling with cold leads or looking to increase retention, this episode is packed with game-changing insights!   GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews      

What makes a Fitness Studio successful? It's knowing the difference between managing a team and leading a team of 'A' Players. This all comes down to mastering directional skills and communicating effectively with your employees. In this episode of The GSD Show, Mike Arce dives into a conversation with JB Olson, the visionary behind Elite Boxing & CrossFit's remarkable success. JB isn't just your average GM—he's a strategic leader who has doubled his studio's monthly revenue in just 2 years. His journey is an inspiring testament to exceptional leadership and showcases the importance of having employees in the right seats who are dialed in. Want to learn more about his strategy? Tune in to find out!    To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor ----- Let's Connect...  Follow JB Olson on Instagram: @jb.olson ----- Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  ----- LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of the GSD Show, Mike Arce sits down with Emma Lacey and Jared Nosal from 6ycle in Allentown, PA. Discover how these innovative entrepreneurs achieved an astonishing 300% growth over the past six months. Emma and Jared reveal their game-changing strategies for generating hundreds of leads without spending a single dime on paid ads, turning each new lead into profit. Standing out from the crowd requires more than just offering quality classes. Emma and Jared's strategic approach not only boosts memberships but also enhances community engagement and elevates brand awareness. Their journey is a testament to the power of determination, creativity, and a strong commitment to their community. The secret behind their incredible success?? Tune in to find out!  - To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor   Free Resources Mentioned: How to Compile a Great Offer: https://bit.ly/3VYBliJ Intake Form-Turn Prospects Into Members: https://bit.ly/4cAY1Lm Scorecards- Measure Employee Performance: https://bit.ly/45Lmag4 - Let's Connect... Follow Emma & Jared Jared Nosal: @jarednosal Emma Lacey: @__emmalexandra ----------- Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  ----------- LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Join us on this exciting new chapter of The GSD Show! Over the past six months, we've been focusing on mindset and leadership lessons learned from top mentors, and while the feedback has been amazing, we're bringing back some of the industry-specific content that gym owners and fitness businesses have found incredibly valuable. In our upcoming episodes, we'll dive deep into successful gym owners who have transformed their businesses over the past year and hear firsthand about the crucial changes they made to achieve significant growth. These interviews are packed with insights you can apply to your own business. Additionally, Mike Arce will share episodes where he discusses the latest trends and strategies in fitness, business, marketing, and sales.  Whether you're commuting, prepping for work, or hitting the gym, our podcast will keep you informed and inspired. Don't miss out on this incredible lineup. Thank you to our loyal listeners, and those new to the show, come join the big leagues—it's going to be great.  Subscribe now and stay ahead of the game.   To learn more go to LoudRumor.com YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow    LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

As you grow as a leader, so will your ego. But is that a bad thing?  Listen to a great lesson I learned from Andy Frisella, founder of 1st Phorm Supplements and 75 Hard.   To learn more go to LoudRumor.com YouTube: https://www.youtube.com/@Loud-Rumor   Share Your Thoughts With Us! Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow     LinkedIn Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

A must-listen-to episode to prepare for the new world of marketing and advertising. Things are changing, and they're changing fast. Those that learn this first, win fast. Those that don't…   To learn more go to LoudRumor.com YouTube : https://www.youtube.com/@Loud-Rumor   Follow Us!  Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow    LinkedIn Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor      

If you could choose any superpower, what would it be? Brain coach Jim Kwik suggests that the ultimate power is the ability to learn extraordinarily fast. In this episode, we'll explore how rapid learning can unlock limitless potential while showing you a powerful tool that combines visual, auditory, and kinesthetic learning to transform your approach to mastering new skills. Whether you're preparing for GSDCON Sales in Austin, TX, or looking to boost your knowledge, this episode offers invaluable tips to accelerate your growth.   

Ever wonder what's holding back your gym's potential? In this episode, we go through tactics that are bound to double your revenue and revolutionize your marketing approach. Tune in and transform your fitness business with strategies proven to deliver explosive growth without dipping into your budget. This episode isn't just informative—it's a turning point for your business. Through probing questions and shared wisdom, Mike Arce outlines how gym owners can understand their current plateau and confidently push beyond to achieve remarkable revenue figures. Tune in to learn how to redefine your business strategy and see real growth where you least expect it.

In the next 10 minutes, you are going to learn how to get a massive amount of new leads for your gym. Massive, meaning more than you've generated throughout your entire career. Discover how to attract a flood of new leads without touching your budget, and even get paid in the process! Mike Arce brings field-tested strategies from his successful work with over 3,100 gyms worldwide, sharing the secret of achieving negative cost per lead. Tune in to empower your fitness business with explosive growth and double your revenue without the typical marketing expenses. This isn't just another podcast episode- it's your new playbook for success. 

In this episode of the Fitness CEO, Bryce Henson engages with Mike Arce to dissect the future of the fitness industry through the lens of AI, leadership, and growth. They dive into critical leadership skills and strategies to foster growth and navigate the evolving landscape of fitness entrepreneurship. They also discuss how artificial intelligence is reshaping fitness marketing and management, offering unprecedented insights and efficiency. Tune in to learn from the best on how to leverage AI for your fitness enterprise and lead with confidence and charisma. Don't miss this engaging and informative discussion on shaping the future of fitness. 00:00 Introduction 01:18 Welcomes Mike Arce 02:05 Mike's Backstory 15:04 Correlation Of Sales Background To Run A Big Company 20:23 Value Of Leadership 29:11 Leadership Strategies 36:21 Big Challenges 45:42 2024 Fitness Industry Trend 51:59 Artificial Intelligence (AI) 01:01:15 What Does Entrepreneurship Mean 01:01:20 Biggest Hero And Biggest Enemy  01:01:31 Biggest Fear 01:01:36 Mike Arce Effect 01:02:35 Best Piece Of Advice  01:04:29 Parting Piece of Wisdom 01:05:08 CEO Mean OPEN A FIT BODY LOCATION A High-Profit, Scalable Gym Franchise Opportunity Driven By Impact https://bit.ly/fbbcfranchise REGISTER FOR THE LEGACY TRIBE Get the Life, Money, Meaning & Impact You Deserve https://legacy.bedroskeuilian.com/special?aff_sub=bryce_henson&affiliate_id=4189393 JOIN MY FREE LEADERSHIP COURSE: Develop your leadership, Leverage your time, and Grow your business! https://brycehenson.com/ PODCAST EPISODES: https://brycehenson.com/podcast/ STAY CONNECTED: Website | https://brycehenson.com/ Facebook | https://www.facebook.com/realbrycehenson/ LinkedIn | https://www.linkedin.com/in/realbrycehenson/ Instagram | https://www.instagram.com/realbrycehenson/ Bryce Henson is CEO of Fit Body Boot Camp, the world's fastest-growing fitness boot camp franchise. Having nearly 20 years of experience in the fitness industry and owning a Fit Body location himself, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities. Bryce is the Host of the Fitness CEO Podcast and is bringing his knowledge & experience of owning, operating, coaching, and consulting Successful Fitness Businesses to the forefront. In combination with Interviews with fellow Fitness Entrepreneurs, the Fitness CEO Podcast will be packed full of business strategy, leadership, tips & tricks, keys to success, stories of years of lessons learned, inspiring transformations, and personal growth & development. New Episodes EVERY Wednesday!

Bryce Henson shares his straight-up genius fitness business marketing advice and ideas... Have you implemented any of them? In this episode of the GSD Show, host Mike Arce dives deep with @realbrycehenson, a powerhouse in the fitness industry, exploring the realms of leadership, entrepreneurship, and the journey from a sales intern to the CEO of a thriving franchise.  Discover the pivotal roles of discipline, accountability, environment, and communication in molding effective leaders and building robust teams.  Bryce shares his insights on the significance of mentorship, the essence of a growth mindset among franchise partners, and innovative sales and marketing strategies that fuel success in the fitness sector.  This episode offers an abundance of insights for anyone keen on personal growth, building a successful franchise, or simply fascinated by the intersection of fitness and business excellence. GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info  

In episode 151, I sat down with the dynamic Mike Arce, founder of Loud Rumor and a trailblazer transforming how gym owners manage and grow their businesses. Today, he's here to share his innovative approach to revamping profit and loss statements, diving deep into numbers like customer acquisition costs and lifetime value to bring real financial literacy to the fitness industry. Mike made the leap from ad agency to business consultancy, broadening his team's skill set with wealth managers, data analysts, and franchise savvy experts, to empower gym owners beyond the traditional marketing model. As global events threw the world into chaos, Mike's pivot not only helped gyms navigate the storm but thrive amidst it, emphasizing the importance of resilience and adaptability. He also hits on the importance of community through his exclusive events for seven-figure businesses. And you won't want to miss our debate on the emergence of AI in marketing – will agencies survive? Mike's insights and predictions could redefine your outlook on how to harness these tools for success. From shared business templates to secrets of successful business ownership, Mike Arce's dedication to his mission shines through as he offers a wealth of knowledge to help those in the fitness industry make a profound impact. Now, brace yourselves for a deep dive into marketing, resilience, growth, and the future of the agency model, on this episode of Operation Agency Freedom.   Discussion Points: 00:00 Intro. 03:11 Transition from ad agency to fitness niche. 10:43 Maximize customer lifetime value, minimize acquisition costs. 14:04 Entrepreneurship isn't easy, but worth it. 18:41 Commit, work hard, expect significant growth. 28:01 Increasing demand for marketing creates opportunity for agencies. 32:28 Key qualities for success: discipline and financial skills. 35:25 Surrounding oneself with positive influences is crucial. 40:06 Retention tool to increase customer worth. 43:23 Outro   Resources: • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io  • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn 

Want to be a better entrepreneur but don't know where to start? These are some of the most important tips I've learned as a fitness business entrepreneur... In today's episode of the GSD Show, we're sharing an episode from Danny Farrar's podcast, @theherdtruth, where Mike sits down with a successful entrepreneur, mentor, and A-Class member of the Loud Rumor Mastermind Program, Danny Farrar.  In this episode, Danny and Mike share invaluable insights on business building, personal growth, and entrepreneurship. Discover the secret ingredients to Danny's and Mike's success, and learn how they have mentored others to achieve their goals. You won't want to miss this episode, full of growth and inspiration. Tune in now! GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Mike Arce, host of the G.O.A.T. show. During the conversation, Cameron explores the essence of business leadership, highlighting the crucial role of the second-in-command, often overshadowed by the limelight on CEOs. He shares insightful strategies on scaling businesses without compromising their cultural integrity. Cameron underscores the importance of cultivating a motivated team, rather than solely relying on external motivators, and the necessity of a symbiotic relationship between the CEO and their second-in-command to foster a supportive and progressive company environment.Cameron passionately discusses his initiative, the COO Alliance, aimed exclusively at the professional development of second-in-commands, ensuring they have a platform for growth and learning that's distinct yet complementary to the entrepreneurial vision. This initiative, alongside his Second in Command podcast, seeks to illuminate the pivotal, yet often undervalued, contributions of these key figures in driving organizational success. Through sharing these platforms, Cameron aims to enhance the understanding and appreciation of the complex, behind-the-scenes orchestration required to scale businesses effectively.Furthermore, Cameron touches upon the transformative potential of technology in business and personal realms, citing examples from his personal experiences and broader technological advancements. He emphasizes the accelerating pace of innovation, from AI to the potential for telepathic communication, urging a shift in focus towards meaningful, forward-thinking discussions that can propel humanity forward. He concludes with a reflective note on the essence of life and business, advocating for a balance between professional pursuits and the fundamental human need for connection, joy, and fulfillment beyond the confines of work.Enjoy!In This Episode You'll Learn:Why the role of COO is crucial for the growth and success of a business. (3:20)How to build a company culture that strikes a balance between being driven and maintaining a healthy work environment. (4:42)Strategies for scaling your business without taking on debt or diluting equity. (7:27)The power of public relations and how it can be more impactful than traditional advertising. (28:01)The concept of nurturing entrepreneurial skills in children, emphasizing the importance of allowing them to pursue their interests and learn through doing. (54:14)The rapid advancement of technology, including AI, telepathic communication, and the potential of downloading human consciousness. (59:49)The importance of not taking work too seriously and finding joy in life beyond business achievements. (1:05:41)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron's latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”Get Cameron's online course – Invest In Your Leaders

In this episode, I dive deep into the journey of building a resilient business, sharing personal stories of challenges and growth. Discover how adopting a mindset focused on problem-solving and continuous learning can transform your business. I'll also explore the importance of hiring the right people, aligning compensation with company goals, and the art of storytelling in leadership. This episode is packed with insights for gym owners and entrepreneurs seeking to scale their businesses and drive meaningful success. GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

Transforming Sales Rejection into Rocket Fuel for Success! Welcome to a powerhouse episode where we dissect the art of sales in the fitness industry, turning every 'no' into a stepping stone for unparalleled success. In this deep dive, Nicholas Flamini, a growth strategist for GymLaunch, and Mike Arce, CEO of Loud Rumor, unravel the complexities of sales, offering practical, game-changing strategies that will elevate your approach and skyrocket your results. From understanding how to harness the power of rejection and mastering customer dialogues, to the nuances of empathy versus compassion in professional relationships, this episode is jam-packed with insights. Learn from Mike's roller coaster analogy about taking risks in sales, and Nicholas's perspectives on nurturing relationships for long-term success. This episode is a goldmine for anyone in the fitness industry looking to refine their sales approach, build lasting client relationships, and achieve consistent success. Don't miss out on these invaluable insights – tune in now! GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info  

In this episode of the Powerful Parenting Journey podcast, Stephanie is joined by Mike Arce, a fitness marketing expert, business coach and, of course, a dad. Mike emphasizes the importance of preparing children for life beyond the parental home. He stresses on instilling mental, emotional, and physical strength in kids, guiding them to make decisions based on a broader perspective rather than immediate desires. Mike argues that his role as a parent is not to enforce temporary obedience but to equip his children for future independence and resilience.Stephanie and Mike discuss the nuances of parenting, such as Mike's insights on effective communication, emotional intelligence, and the significance of leading by example. He highlights the importance of reframing perspectives, teaching gratitude, and encouraging children to understand and manage their emotions. Mike also discusses how parents can inadvertently set unrealistic standards for their children, emphasizing the need for authenticity and honest communication.Mike also reflects on his parenting journey, acknowledging the challenges of not repeating patterns from his own upbringing. He shares personal anecdotes to illustrate how he has learned to respond rather than react in parenting situations. Stephanie and Mike discuss what it means to be a great father, focusing on the long-term well-being and development of his children, and preparing them to navigate life with confidence and self-awareness.Enjoy!What You'll Learn in this Show:How Mike views his role as a parent in preparing his children for life's challenges beyond just maintaining discipline under his roof.The importance of emotional intelligence in parenting, including how to teach children to understand and manage their emotions effectively.How parents can help their children redefine success, moving away from societal pressures and focusing on personal growth and fulfillment.How the language used by parents can shape children's perceptions and attitudes, such as the power of words like 'try', 'should', and 'great.'The importance of fostering independence and decision-making skills in children, preparing them for life without parental guidance.And much more...Resources:Mike's Instagram

In the pursuit of gym success, especially when operating at $25,000 to $30,000 of revenue per month, one key element stands out: building a real community around you. Mike Arce, CEO of Loud Rumor, emphasizes the power of surrounding yourself with three or four individuals as hungry for success as you are. This community becomes the catalyst for motivation, focus, and accountability, propelling entrepreneurs to overcome challenges and achieve their ambitious goals. In the world of business, your environment shapes your success, and cultivating a supportive community is the cornerstone to making the seemingly impossible a reality.

In the cutthroat world of franchising, the dream sold to franchisees often crumbles into bankruptcy. In a LinkedIn post, I, Mike Arce, CEO of Loud Rumor, shed light on the misleading narratives, where franchisors tout a turnkey success story. The reality, however, is stark—minimal support, unmet promises, and struggling franchisees. While some franchises thrive, success demands business acumen, leadership skills, and strategic thinking. To escape the franchise nightmare, franchisees must cultivate essential skills, make informed decisions, and take charge of their success. It's time to stop blaming the franchise and start building the skills for lasting success.

In the latest GSD Show episode, Mike Arce reveals a seemingly unlikely source for hiring stellar studio managers—drawing inspiration from how mobsters, despite challenges, found individuals with precision. Discover unconventional yet effective methods to locate top-tier talent, employing techniques from LinkedIn to Instagram, and even a good old-fashioned phone call. Uncover the Tony Soprano mindset to transform the seemingly daunting task of finding an A+ studio manager into a strategic and achievable endeavor. Ready to elevate your team? Tune in now!

In this episode, Mike Arce, CEO of Loud Rumor, explores the three key ways to increase revenue for fitness studios. He emphasizes the significance of understanding your target demographic and its impact on retention rates. Mike delves into the dynamics of different fitness modalities such as personal training, semi-private training, and large-group sessions, highlighting the importance of consistency and community building. Additionally, he discusses the critical role of measuring attrition rates and projecting future trends for effective business adjustments.

In this episode, Mike Arce, CEO of Loud Rumor, reveals two common mistakes hindering hyper-growth. Mistake #1: abandoning successful strategies. Mistake #2: maintaining success without optimization. Mike emphasizes the need to identify what's working and stop doing it or enhance its effectiveness. Learn how to avoid these pitfalls and propel your business to new heights. Tune in for practical insights and actionable strategies.

In this episode, Mike Arce, CEO of Loud Rumor explores the psychology behind sales objections and distinguishes between smokescreens and triggered responses. They delve into pre-conditioned thoughts that potential clients might have during the sales process and propose a strategy to overcome these barriers. By asking specific questions related to "Why this, why us, and why now," Mike guides prospects to articulate their genuine motivations, ultimately helping them sell themselves on the idea. The episode emphasizes the importance of addressing these pre-conditioned responses to facilitate a smoother and more effective sales process.  

Learn how to dominate the fitness industry in 2024 with marketing strategies and personal growth insights from industry experts. In today's episode of the GSD show, hear from Nicholas Flamini, a growth strategist for GymLaunch, and CEO of Loud Rumor, Mike Arce. They cover various topics related to the fitness industry and marketing strategies. In this video, you'll learn about the importance of niching down in your business and focusing on marketing beyond lead generation. They discuss missed opportunities in follow-up and sales, the impact of AI on the sales industry, and the importance of prioritization and learning from mistakes in marketing strategies. Additionally, they touch on leadership, decision-making, and personal growth.  This discussion is centered around the fitness industry and what the future may bring to both gym owners and consumers. Learn from Nicholas' and Mike's valuable professional insights to prepare for what's coming in the future of the fitness industry.  GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info #gymowner #fitnessmarketing #loudrumor

In this episode, Mike Arce, CEO of Loud Rumor, delves into the power of DBM (Dominant Buying Motive) in sales. He emphasizes that understanding the customer's real problem and providing a tailored solution is the ethical essence of sales. Mike guides listeners through a practical example of how to uncover and leverage a prospect's DBM during the intake process, ensuring a more personalized and effective sales approach. Tune in for insightful strategies to enhance your sales process and stay tuned for future episodes on mastering the art of certainty in sales.

In today's episode, I, Mike Arce, CEO of Loud Rumor, share some eye-opening data about the critical role of a good studio manager in achieving success in the fitness industry. We've discovered that 100% of unsuccessful studio owners admit to not having a good manager, while all those succeeding in growth credit their success to having an effective manager. The key is not just having good people but establishing robust systems that empower them to thrive. Join me as we explore the essential strategies, KPIs, and recruiting processes needed to elevate your fitness business to new heights. For more insights and actionable steps, visit http://loudrumor.com/info and explore the Mastermind program.

Hey everyone, it's Mike Arce. Today, I'm sharing my game-changing win: using AI to recruit top talent quickly and easily. In this episode, I walk you through the process I used with Chat GPT to find an awesome executive assistant in just one week. From crafting job descriptions to interview questions, offer letters, and more, this tool is a game-changer. Tune in to discover how I saved 15-20 hours of work, hired within four days, and streamlined my entire hiring process. Don't miss this efficiency hack—it's a total game-changer. Follow me on LinkedIn for more insights, and let's dive in. Thanks for walking with me, and catch you soon!

Join me, Mike Arce, on an insightful walk as I discuss my recent communication fumble. In this episode, I open up about the crucial aspects of adapting your leadership style, the intricacies of effective communication, and the ever-evolving journey to mastering it. As a leader, discover the art of being flexible, and adjusting your approach to cater to the unique individuals you lead. Stay tuned for an upcoming episode where I reveal a remarkable win - recruiting top talent fast and easy using AI. Thanks for walking with me, and see you soon!

GYM OWNERS! Join your host and Loud Rumor CEO, Mike Arce, as he sits down with award-winning entrepreneur, investor, bestselling author, and coach to over 1000+ SaaS founders, Dan Martell. In this episode of the GSD Show, you'll embark on a journey of transformation and success and walk away inspired and informed as Dan shares his knowledge and expertise to help you elevate your life and leadership. Discover the transformative power of fitness and why Dan believes it gives individuals a significant advantage in life, and hear about his incredible journey from 265lbs to becoming a 6x full-distance Ironman. It doesn't stop there! Mike and Dan touch on the critical role of discipline and reveal how to supercharge your mornings with the "Theory of Constraint" as Dan outlines what you should be doing in the first 90 minutes of each day. You won't want to miss the insights on how Dan invests $300,000 annually in his health and why it's a game-changer for any leader. Explore his latest book, "Buy Back Your Time," and learn how it can revolutionize your approach to life and business. FITNESS STUDIO OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info  

Share This Episode On: In this episode, Cameron and Mike Arce, hosts of the GSD Show, take a deep dive into core values and their practical application in the workplace. Cameron introduces a powerful alternative to conventional vision statements by unveiling the concept of vivid visions. They explore the significance of categorizing tasks into four […] The post Ep. 313 – 50x Your Fitness Studio appeared first on COO Alliance.

In this episode, Cameron and Mike Arce, hosts of the GSD Show, take a deep dive into core values and their practical application in the workplace. Cameron introduces a powerful alternative to conventional vision statements by unveiling the concept of vivid visions. They explore the significance of categorizing tasks into four distinct types: incompetent, competent, […] The post Ep. 313 – 50x Your Fitness Studio appeared first on COO Alliance.

In this episode, host Eric Malzone interviews Mike Arce, CEO, and Founder of Loud Rumor, as they delve into various aspects of helping gym owners succeed in the fitness industry. Mike emphasizes the importance of focusing on profit, pricing, and marketing strategies while highlighting the distinction between business owners and entrepreneurs. He discusses Loud Rumor's purpose, the significance of profit over revenue, and marketing strategies beyond social media ads. Mike also shares insights into price manipulation as a profit booster, overcoming price increase anxiety, and the role of continuous product improvement in marketing. Mike provides valuable insights for gym owners looking to achieve financial success and innovate in the fitness industry.   =================   LINKS: https://www.loudrumor.com/ https://www.wrkout.com/ 

BONUS episode with Mike Arce. This episode was recorded on IG live. It's a quick but potent interview about effective communication and sales!    You don't want to miss this episode!  If you enjoyed it please rate and review! xo