Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Dr. Jonathan Leary, Founder and CEO of Remedy Place, to explore some of the most talked-about and most unconventional wellness trends shaping the future of health and fitness. This LIFTS episode covers: Unconventional wellness practices like mouth taping and jawline exercises. Benefits and proper approach to cold therapy. The concept behind Remedy Place, a social wellness club. Importance of human connection for health and longevity. Potential impact of AI and technology on healthcare. Advocacy for holistic health approaches combining traditional and alternative medicine. To learn more about the Remedy Place, click here: https://www.remedyplace.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Introduction 02:43 Dr. Jonathan Leary's Unconventional Routines 05:43 Cold Therapy and Its Benefits 10:21 The Vision Behind Remedy Place 13:20 The Role of Human Connection in Health 25:40 The Future of Health and Technology

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.   Host Matthew Januszek, Co-Founder of Escape Fitness attended FIBO in Cologne, Germany, joined by guest co-host Grace McNamara, Partnerships Director EMEA at Elfie.   In part 2 of this episode, Matthew and Grace are joined by: Igor Krezić, Founder & CEO of Rolla. Riccardo Turri, CEO of Starpool. Marco Stefano Guiducci, VP International Sales at EGym. This episode covers: Redefining longevity as quality of life rather than just extended lifespan. Democratizing the term "athlete" to include everyday people of all abilities. Leveraging AI to provide personalized health and fitness recommendations. Implementing proper cold therapy protocols with individual customization. Using gamification to increase engagement in health and fitness activities. Industry responsibility in providing accessible, evidence-based education. To learn more about FIBO, click here: https://www.fibo.com ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 03:35 Defining Longevity 06:03 The Role of Athletes and Everyday Habits 15:38 Gamification and Community 19:10 Cold Therapy and Personalisation 32:00 Education and Responsibility

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks attended FIBO in Cologne, Germany. (correct location?) In part 1 of this episode, Matthew and Mohammed are joined by: Gregory Gird, Marketing Manager of Octiv Grace McNamara, Partnerships Direcetor EMEA at Elfie Klaus Mueller, CEO at Wictory.ai This episode covers: Importance of data quality for effective AI implementation. Evidence-based AI development and addressing historical bias in research data. Privacy concerns, data governance, and building consumer trust. Data sovereignty and regional compliance considerations. AI's potential to accelerate personalised healthcare and fitness recommendations. Strategic partnerships to enhance AI capabilities. To learn more about FIBO, click here: https://www.fibo.com ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 06:14 AI and Generative AI in Practical Perspectives 12:19 Challenges and Ethical Considerations in AI Implementation 24:02 Privacy, Compliance, and Consumer Trust in AI 38:09 Future Trends and Exciting AI Applications

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.  In this LIFTS episode, Matthew and Mo are joined by Tim Gray, Founder & CEO of The Health Optimisation Summit. This episode covers: Biohacking industry growth. Balancing extreme practices with health fundamentals. Tim's personal biohacking journey. Limitations of traditional healthcare. Importance of data-driven health decisions. Potential for gyms to leverage health data. Navigating health supplements and products. Experimental biohacking practices. Future trends in longevity and biohacking. Crucial role of sleep in health optimisation. To learn more about Tim Gray, click here: https://www.linkedin.com/in/tim-gray-biohacker-health-optimisation/ To learn more about PerformX Live, click here: https://performx-live.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 01:11 The Role of Fundamentals in Health Optimization 06:58 Balancing Biohacking Labels and Practical Appointments 09:48 Trust and Credibility in Health Information 14:13 Leveraging Data and Technology in Fitness 28:07 Navigating Health Products and Supplements 35:37 Experimental Biohacking and Personal Experience 37:57 The Future of Biohacking and Longevity

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 2 of this episode, Matthew and Mo are joined by: Michelle Dand, Head of Fitness Product and Programming of David Lloyd. Benjamin Roth, Co-Founder and CEO of Urban Sports Club. Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength. David Stalker, Ambassador for EuropeActive.   This episode covers: Evolution of branded group fitness programming at premium clubs in response to boutique competition. The rise of budget boutique fitness concepts in Europe and their rapid scaling approach. Equipment manufacturing strategy and the renewed focus on both cardio and strength equipment. Impact of global political climate and tariffs on fitness equipment production and pricing. The industry's decade-long transition from fitness-focused to health-focused approaches. The importance of offering multiple fitness modalities to meet diverse consumer preferences. To learn more about EHFF, click here: https://www.europeactive.eu/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 02:36 David Lloyd's Response to Market Trends 05:00 Challenges and Lessons from Standalone Boutiques 07:28 Budget Boutique Market and Its Impact 27:58 Life Fitness and Hammer Strength's Evolution 41:35 Impact of Global Political Climate on Business 49:37 David Stalker's Reflections on Industry Growth 50:55 Mentorship and Advisory Roles 52:09 Future of the Fitness Industry

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.   Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.   In part 1 of this LIFTS episode, Matthew and Mo are joined by: Herman Rutgers, Ambassador at EuropeActive Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland Elaine Jobson, CEO and MD of Jetts Australia Conor O'Loughlin, Chief Revenue Officer of ABC Fitness Mike Escobedo, Chief Customer Officer, ABC Fitness   This episode covers: European fitness market growth and trends, highlighting mergers, acquisitions, and membership increases. Consumer behaviour shifts towards hybrid fitness, mental health awareness, and holistic wellness approaches. Deloitte's comprehensive market report revealing key performance indicators and industry insights. Impact of emerging technologies and personalization in fitness experiences. International market expansion strategies and challenges for fitness brands. Future fitness trends focusing on Gen Z and Gen Alpha expectations, technology integration, and comprehensive health solutions.   To learn more about EHFF, click here: https://www.europeactive.eu/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 02:40 Consumer Behaviour and Mental Health 05:33 Deloitte's European Market Report 08:43 Key KPIs and Market Expansion 13:02 Consumer Fragmentation and Market Opportunities 19:01 Supply Side Fragmentation and Innovation 24:24 Jetts Fitness Market Strategy 31:40 Challenges and Opportunities in Franchising 35:41 Member Experience and Future Trends 39:08 ABC Fitness's International Expansion  

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.  In this LIFTS episode, Matthew and Mo are joined by Richard Boyd, Director or Global Wellness Designs. This episode covers: COVID-19's impact on personal training industry. Shift in trainer authority due to increased consumer knowledge. Balancing technology and human connection in PT. AI integration in program design and PT's evolving role. Expanding PT roles and compensation models. Social media and influencers' effect on PT industry. Trend towards comprehensive wellness services in gyms. To learn more about Richard Boyd, click here: https://www.linkedin.com/in/richard-boyd-44034339/ To learn more about PerformX Live, click here: https://performx-live.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 02:55 Shift in Trainer Authority and Consumer Education 04:35 Technology and Human Connection in Personal Training 06:41 Future of Personal Training and AI Integration 07:31 Challenges and Opportunities in Personal Training Education 12:06 Compensation and Role Evolution for Personal Trainers 15:57 Impact of Social Media and Influencers on PT Industry 20:00 Adapting PT Models to Meet Consumer Needs 25:12 The Role of Empathy and Assessment in PT 30:03 GLP-1 and Its Impact on PT Industry

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles.  Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape.  In this LIFTS episode, Matthew and Mo are joined by Carl Daikeler, CEO of The Beachbody Company.   This episode covers: Beachbody's founding and early successes. Transition from VHS to digital subscriptions. Creating effective, results-driven fitness programs. Developing "Super Trainers" and 90-day program structures. Disrupting lifestyle priorities. Challenges of digital and subscription models. Adapting to changing demographics. Shift from multi-level marketing to direct-to-consumer. Engaging different generations.   To learn more about BODi, click here: https://www.beachbodyondemand.com/   To learn more about the Connected Health & Fitness Summit, click here: https://connectedhealthandfitness.com ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 03:14 Evolution of Beachbody and Digital Transformation 04:56 Challenges and Lessons Learnt in the Fitness Industry 07:42 Developing Super Trainers and Program Structure 12:33 Disrupting Lifestyles and Priorities 14:56 Challenges of Going Digital Subscription Models 21: 35 Adapting to Changing Demographics and Preferences 44:36 Transitioning from Multi-Level Marketing to Direct-to-Consumer 50:26 Personal Health and Wellness Habits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.     Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas.     In this LIFTS episode, Matthew and Mo are joined by: ● Kathleen Ferguson, founder and CEO of Coach 360. ● Jarrod Saracco, President/Owner of Health Club Doctor. ● Nicole Dunn, CEO of Dunn Pellier Media, Inc. ● Debra Strougo, Fitness Founder. ● Natalia Karbasova, Founder & CEO of FitTech Club. ● Julian Barnes, Co-Founder and CEO of BFS. ● Jarron Aizen, CEO & Founder of Hapana. ● Ross Campbell, Founder & CEO at Beyond Activ. ● Jolin Ma, COO at Beyond Activ.   This episode covers: ● Challenges in emerging markets. ● Community building through industry events and gatherings. ● AI's role in fitness-enhancing efficiency but not replacing human connection. ● The value of community and diverse perspectives in the fitness industry. ● Women's strength training trends and the rise of female-focused equipment. ● Growing focus on women's health needs in fitness and media.   To learn more about HFA, click here: https://hub.healthandfitness.org/hfa-show ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 1:33 Kathleen Ferguson, founder and CEO of Coach 360 9:47 Jarrod Saracco, President/Owner of Health Club Doctor 21:01 Nicole Dunn and Debra Strougo 33:11 Natalia Karbasova, Founder & CEO of FitTech Club 44:38 Intro to Athletech News cocktail party 44:50 Jolin Ma and Ross Campbell of Beyond Activ 58:51 Julian Barnes and Jarron Aizen

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas.  In this LIFTS episode, Matthew and Mo are joined by Finn Hegarty, Chief Product Officer, ABC Fitness and Mike Hansen, Chief Growth Officer, SweatWorks. Taking to the floor of the show, they discuss what they have seen at this year's event and the key messages and themes within the fitness industry today.  This episode covers: Wellness and Recovery Trends: Cold plunge to Red light therapy. Shifting from fitness to wellness. Recovery is becoming a primary fitness focus, not just exercise. AI is revolutionizing fitness through data-driven personalization. Women's fitness equipment represents a significant market opportunity. To learn more about ABC Fitness, click here: https://abcfitness.com/ To learn more about HFA, click here: https://hub.healthandfitness.org/hfa-show ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 01:00 Wellness Trends Exploration 03:50 Equipment and Innovation Landscape 06:45 Technology and AI in Fitness 09:50 Measuring Member Progress 12:30 Industry Standout Moments 15:37 Closing Reflections

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time.   This episode covers: Longevity and healthspan focus. Consumer empowerment in health. Evolution of personal trainer roles. Lifetime's "healthy way of life" concept. MIORA: Lifetime's longevity program. Challenges in implementing longevity services. Democratizing recovery across market segments. Premium pricing for value-added services. Scaling and staffing recovery services. To learn more about Life Time, click here: https://www.lifetime.life/ To learn more about PerformX Live, click here: https://performx-live.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 04:56 Consumer and Business Perspectives on Longevity 07:02 Consumer Empowerment and Personalisation 10:11 Role of Personal Trainers in Longevity 11:55 Lifetime's Evolution and Philosophy  17:10 Lifetime's Longevity and Performance Program 21:06 Challenges and Learnings in Longevity Programs 24:02 Democratizing Longevity and Recovery  32:22 Managing Membership Prices and Value Addition  37:51 Staffing and Scaling Recovery and Rejuvenation Services

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.  In this LIFTS episode, Matthew and Mo are joined by Dan Summerson, Managing Director of Everlast Gyms at Frasers Group.  This episode covers: Dan's career progression to Everlast. Everlast's hybrid fitness model. Focus on younger demographics. Modern environment and social media impact. Innovation and open culture. Wearables and data integration. Boutique experience in big box settings. Leadership approach and organizational dynamics To learn more about Everlast Gyms, click here: https://www.everlastgyms.com/ To learn more about PerformX Live, click here: https://performx-live.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 05:55 Transition to Everlast and Hybrid Model 08:52 Economic Model and Retail Integration 19:32 Membership and Market Segmentation 23:53 Innovation and Relevance 27:29 Wearables and Data Integration 30:37 Future Vision and Strategic Planning 33:21 Building a Boutique Experience in a Big Box Gym 36:16 Leadership and Team Dynamics

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. In this LIFTS episode, Matthew and Mo are joined by Gabby Reece, Podcast Host and Keynote Speaker. This episode covers:  Gabby Reece's career transition and challenges for women in the industry. Evolution of women's health and fitness awareness. Addressing needs of men vs. women in fitness. Role of technology vs. intuition in training. Developing self-awareness through practices like pool training and breathing. Gabby's holistic wellness approach (mindfulness, sunlight, nutrition, sleep). Practical tips on stress management and integrating healthy habits. To learn more about the Connected Health & Fitness Summit, click here: https://connectedhealthandfitness.com ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 02:40 Pathway to Women's Health and Fitness  05:54 Addressing the Needs of Men and Women in Fitness  09:20 The Role of Technology and Intuition in Training  16:31 Developing Intuition and Self-Awareness through Training  25:15 Holistic Approach to Wellness and Mindfulness 28:35 The Importance of Sunlight and Nutrition 30:07 Sleep Hygiene and Recovery Techniques

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In Part 2 of this LIFTS podcast, recorded live at the Connected Health & Fitness Summit event in Los Angeles, our hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks sit down with four industry disruptors.  Please welcome to this podcast: Michael Susi, Director of Global Wellness at LinkedIn. Troy Casey, the "Certified Health Nut." Sam O'Keefe, Co-Founder & CEO at Flex. Shane McCarthy, SVP Digital Product & Marketing at [solidcore]. In this episode, we delve into a wide range of topics, including: ‘The six tenets' of wellness. Utilizing wellness to create motivation. Wellness in the corporate space. Getting back to nature. What opportunities do FSA and HSA programs present to gyms? How can consumers and gyms benefit from integrated FSA and HSA programs? The value in data-driven decisions, customer journey mapping, and integrating in-studio experiences with marketing. Building community. Challenges and threats facing operators. To learn more about the Connected Health & Fitness Summit, click here: https://connectedhealthandfitness.com ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 0:52 Michael Susi | LinkedIn 14:51 Troy Casey | the "Certified Health Nut" 34:19 Sam OKeefe | Flex 1:06:14 Shane McCarthy | [solidcore]

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit 2025 event in Los Angeles.   In part 1 of this podcast episode, Matthew and Mo interviewed: Eric Bormel, Director, Consumer Healthtech at Solomon Partners. Gavin Jennings, CEO at C.H.E.K Institute. Lauren Pufpaf, President and Co-founder at Feed Media Group + Jeff Yasuda, Founder and CEO. Natalie Barnes, VP of Product Management & Product Design at Zumba.    In this episode, we dive into a wide range of topics, including: Shifts in the fitness tech industry, from inflated expectations to enlightenment. Challenges in the fitness industry (high failure rates, lack of personalization). Music's impact on wellness. Consumer preferences for music in fitness. Zumba's origin and evolution. Zumba's use of AI for data analysis and personalization. To learn more about the Connected Health & Fitness Summit, click here: https://connectedhealthandfitness.com ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 1:48 Eric Bormel | Solomon Partners 14:07 Gavin Jennings | C.H.E.K Institute 28:19 Lauren Pufpaf & Jeff Yasuda | Feed fm 44:39 Natalie Barnes | Zumba

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Troy Taylor, VP of Performance Innovation at Tonal.  This LIFTS episode covers: Tonal's State of Strength Report findings. Appeal to older adults in strength training. Tonal's business strategy and market position. Potential integration with traditional gyms. Addressing common strength training challenges. Effective strength training methods. Insights from the Tonal Training Lab. To learn more about Tonal, click here: https://www.tonal.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 03:56 Troy Taylor's Background and Tonal's Strength Training Report 09:58 Tonal's Business Strategy and Market Position 16:27 Active Aging and Community in Fitness 21:29 Merging Home Fitness with Brick-and-Mortar Gyms 24:30 Challenges and Opportunities in Strength Training 28:59 Effective Strength Training Strategies

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Tori Johnston, President of goGLOW. This LIFTS episode covers: The evolution of the tanning industry. Business models in the beauty service sector. Consumer demographics and market trends in beauty services. Pricing and competitiveness in luxury personal care. Work-life balance for entrepreneurs. Eco-friendly and health-conscious approaches to beauty services. To learn more about goGLOW, click here: https://goglow.co/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 01:13 Evolution of the Tanning Industry 03:20 Health and Skincare Considerations 05:23 Business Model and Franchise Strategy 07:03 Unit Economics and Franchise Visibility 16:38 Consumer Demographics and Market Positioning 19:12 Pricing and Market Competitiveness 22:08 Work-Life Balance and Entrepreneurship

This week on the Escape Your Limits podcast, we're bringing you a special midweek episode. We took the podcast to Fit Expo in Los Angeles, California, where we connected with industry leaders and explored cutting-edge ideas shaping the future of fitness. During our time at the show, we interviewed some of the leading experts and athletes including: Guy Cisternino Jr., 7x IFBB Pro Champ  @GuyCisternino Martins Licis, World's Strongest Man, 2019  @MartinsLicis Jon Kodak, Body Architect/Stretch Artist/Entrepreneur/Actor - Instagram @worldofkodak Billy Reilich, Competitive Bodybuilder - Instagram @billreilich Joe Ventress,  @Stillswolejv Mark Harley, Fitness Coach  @HellaMarkHarley Keone Pearson, 2x 212 Mr. Olympia  @keone_prodigy1 Lola Montez, IFBB Figure Pro 5x Olympian - Instagram @fit_lolamontez Lexi Lutz, Bikini Competitor  @lexinicolex  In this episode, we dive into a wide range of topics, including: Latest trends in equipment, training, nutrition, and social media. Training Styles – From stone lifting to joint-friendly methods, with a focus on effective equipment. Nutrition and Supplements – Diverse diets, from high-protein to vegan, plus key supplements. Social Media Influence – Fitness figures use platforms for education, engagement, and transparency. Beyond Bodybuilding – Athletes explore jujitsu, boxing, and new competition goals. Coaching & Learning – Experts, podcasts, and coaches are essential for progress. To learn more about Fit Expo, click here: https://thefitexpo.com/  ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 0:55 Guy Cisternino Jr., 7x IFBB Pro Champ 8:27 Martins Licis, World's Strongest Man, 2019 10:33 Billy Reilich, Competitive Bodybuilder 12:09 Joe Ventress 17:50 Jon Kodak, Body Architect/Stretch Artist/Entrepreneur/Actor 19:46 Mark Harley, Fitness Coach 29:06 Lola Montez, IFBB Figure Pro 5x Olympian 37:07 Keone Pearson, 2x 212 Mr. Olympia 40:02 Lexi Lutz, Bikini Competitor

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Join hosts Matthew Januszek, Co-Founder of Escape Fitness, and Mo Iqbal, Founder & CEO of SweatWorks, as they dive into the world of AI, technology, health, wellness, and more. This LIFTS episode covers: Technology's Impact on Health and Fitness: The growing intersection of tech innovations and wellness solutions. Artificial Intelligence Advancements: AI's expanding role in various industries, particularly health and fitness. Wearable Technology Trends: The evolution and future of personal health tracking devices. Home Wellness Solutions: New technologies aimed at improving health and well-being in the home environment. Business Adaptation to Rapid Innovation: The need for companies to stay agile in a fast-changing tech landscape. Future of Robotics: The increasing relevance of robotics in everyday life and various industries. To learn more about CES, click here: https://www.ces.tech/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 00:34 Evolving CES and Innovation Showcase 07:03 Nvidia's Impact and Innovation 13:48 AI Agents and Digital Twins 25:09 Health and Wellness Innovations at CES 32:12 Advancements in Wearable Technology 36:31 Future of AI and Strategy

On this week's episode of the Escape Your Limits Podcast, we welcome back Kali Muscle, a powerhouse in the fitness world, entrepreneur and a motivational force. Hailing from Oakland, California, Kali overcame a turbulent past, including prison time, to carve out a path of resilience and success. From bodybuilding champion to social media phenomenon, Kali's journey is one of sheer determination, reinvention and grit. After surviving a life-threatening heart attack, Kali took on new challenges, delving into extreme health practices like fasting, rediscovering his purpose and transforming the lives of countless others through his coaching and mentorship. Known for his “money and muscle” philosophy, he's inspired millions to build not just physical strength, but financial stability and mental toughness. In this compelling episode, Kali shares candid stories of his transformation, from battling demons to becoming a family man and role model. He opens up about the challenges of fame, navigating financial hurdles and the lessons learned from embracing a fruitarian lifestyle, entrepreneurship and fatherhood. Packed with powerful insights, hard-hitting truths, and motivational moments, this conversation is one you don't want to miss. In this podcast, Kali discusses: Watermelon and water fasting and a fruitarian diet. Diet and lifestyle changes that occurred when recovering from a heart attack. The impact of health on business. Entrepreneurial lessons and the importance of financial literacy. Overcoming adversity to build focus from prison to a life purpose. The role of a coach, trainer and mentor. Dealing with social media negativity and online haters. Legacy building to support his family, now and for the future. Faith and focus giving him the courage to change. To learn more about Kali Muscle, click here: https://www.instagram.com/kalimuscle/p/DBr97N7N0_K/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 0:30       Watermelon fasting and health insights 14:50    Financial challenges and business setbacks 19:35    Growing health and wealth, muscle and money 25:21    Personal growth and mentorship 28:49    Turning points and personal transformation 32:46    Transforming a destructive headspace 34:37    Balancing personal and professional life 56:15    Crypto coin ventures and lessons learned 1:03:03 The importance of financial literacy 1:05:30 Family and future goals 1:15:45 Reflecting on personal limits and achievements

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Kinsey Livingston, VP of Sales at Mindbody and ClassPass. This LIFTS episode covers: Overview of the ClassPass annual report and its importance in understanding fitness industry trends. The merger between ClassPass and Mindbody, including the acquisition and service integration. Rise of Pilates as the top workout, with an 84% increase over the previous year. Growth of low-impact training and holistic wellness experiences. Influence of social media on making fitness more accessible. Shift in ClassPass demographics towards older age groups. Tuesday as the busiest day for fitness reservations. Significant increase in body scan bookings and the growing interest in personalized fitness data. Emergence of community-centered activities like soccer, volleyball, and paddleboarding on the ClassPass platform. Future trends in fitness and wellness for 2025. To view the report, click here: https://classpass.com/blog/2024-classpass-look-back-report/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 02:04 ClassPass and Mindbody Merger  03:51 Overview of the ClassPass Report 05:46 Growth of Pilates and Low Impact Training 08:20 Influence of social media and Lifestyle Shifts 11:42 Popularity of Weekdays and Weekends 15:52 Body Scans and Personalized Data 18:25 Community-Centered Activities and Future Trends

Welcome to this episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Lauren Shroyer, VP of Product Development and Innovation at ACE (American Council on Exercise), the leading non-profit organisation certifying health coaches and exercise professionals which seeks to get people moving worldwide.  This episode focuses on the huge impact that AI is going to have on the fitness industry, and in particular, the frontline fitness professionals.  This LIFTS episode covers: The role of AI in personalization and data management. The shift towards online education post-pandemic. The integration of AI tools for creating, and tailoring fitness programs. Three key limitations of AI: Connection, Creativity and Common Sense. The importance of human connection and creativity in fitness. The challenges trainers face from gyms and the need to adapt to new technologies. Lumin, a studio in Texas that harnesses the power of AI to provide ‘the world's smartest fitness studio'. How to integrate AI effectively, focusing on behavior change coaching and leveraging AI for efficiency. To learn more about ACE, click here: https://www.acefitness.org/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 2:43       Impact of AI on Fitness Professionals 10:18    Challenges and opportunities for Trainers post-pandemic 15:35    Embracing AI and technology within fitness 17:10    The three core things that AI cannot do 24:45    The role of AI in personalized fitness programs 29:29    The future of AI in fitness and ACE's role 29:58    The potential of pure, AI-based fitness models 34:03    Final thoughts and future directions

Welcome to this extended episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Anthony Vennare, the founder of pioneering news aggregator Fitt Insider and Wellworthy to reflect on how predictions made about 2024 played out and to look ahead at the trends and innovations driving the future direction of the fitness and wellness industries. This LIFTS episode covers: A review of 2024 predictions and how they played out. Trends and predictions for fitness brands, tech products and consumer preferences. The growth in popularity and functionality of wearable tech. A look at how emerging fittech giants like Oura, Levels and Apple has played out. The impact of GLP-1s on consumers and the fitness industry. The boom in strength training and Pilates. The integration of fitness and healthcare. Increasing consumer awareness around food and environmental impact. 2025 predictions: rising investment in health & wellness, consolidation and a focus on personalized and prescriptive health solutions. Personal goals for 2025. To learn more about Anthony Vennare, click here: https://www.linkedin.com/in/vennare/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 1:40       Reflection on 2024's predictions for big companies and big tech (Oura, Apple, Levels) 9:40       Reflections and Predictions: Small to Medium-Sized Fitness Businesses Predictions – Flexes And Fails 17:00    Trends Predications (GLP-1s, strength training, mixing modalities, Pilates) 25:08    Big Company and Tech 2025 Predications (connecting health clubs with healthcare, growth of peptide use, make America Healthy 36:03    Small To Medium Company and Tech Predictions (AI, women's health, environmental awareness, reimagining the gym floor, vending) 46:20    General Trend Predictions (mental fitness to combat addictions and illness, evidencing health outcomes, consumers making incremental changes to improve health and longevity, attracting new investment 53:29    Final Thoughts and Personal Goals

Welcome to the last episode of LIFTS in 2024, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Giles Denning, Head of Marketing, PerformX.  Matthew and Mo are on the advisory board of PerformX Live, an event that is the business of fitness, a powerhouse environment and is taking place at the NEC, Birmingham on 26th & 27th February 2025. The conversation in this episode introduces listeners to the themes that will be discussed on the main stage at the event. Bringing in thought leaders from around the globe that will discuss digitalization, premiumization, AI, recovery and more. In this LIFTS podcast, we discuss: PerformX and the themes that will shape the industry in 2025. Bridging the gap: the fitness industry's role in wellcare. Digitalization, premiumization, and the evolving fitness landscape. The biggest trends of 2024 and predictions of 2025. To learn more about PerformX Live, click here: https://beyondactiv.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 4.37       Theme One - Digitalization 8.28       Theme Two - Premiumisation 13.22    Theme Three – AI 18.53    Theme Four – Future of Recovery on the Gym Floor 21.57     Theme Five – Longevity and Bio-Hacking 25.56     The Fitness Industry's Role in WellCare 32.58     Biggest Trends of 2024 and the Predictions for 2025 36.21    Brands to watch out for

In this special mid-week podcast, brought to you by Escape Fitness, we delve into the strategies that amplify a gym's digital presence and drive real business results with today's guest, Dennis Yu, one of the world's foremost authorities on leveraging digital marketing for success. Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community connections by collecting, curating, and sharing hyper-localized digital content. Whether you're a gym owner or operator, this conversation is packed with invaluable advice to attract more members and deepen engagement with local populations. Dennis Yu is the Chief Technology Officer at BlitzMetrics and co-author of the best-selling book The Definitive Guide to TikTok Ads. A seasoned international speaker, Dennis has presented in over 20 countries and worked with iconic brands like Nike, Red Bull, and the Golden State Warriors. His insights have been featured in CNN, The Wall Street Journal, The Washington Post, NPR, and The Los Angeles Times. He also holds a Bachelor's degree in Finance from Southern Methodist University and a degree in Economics from the London School of Economics. In this Episode, we discuss: The ‘hidden' data-value that led to the multi-billion dollar sale of Visio to Walmart. The ‘dollar a day' marketing strategy. Google and YouTube as social media networks. Reviews and recommendations – do they deliver value? Hacks to encourage member reviews. Setting up Google Pages for success. Localization and personalization - the key to online visibility. Successfully organizing content across multiple social media platforms. Engagement and content strategy. Traditional marketing vs. digital marketing – which works best? The power of micro podcasts. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 0:29       The ‘hidden' data-value that led to the multi-billion dollar sale of Visio to Walmart 1:12       Using hardware as the gateway to data collection 2:21       Explaining the ‘dollar a day' marketing strategy 7:10       Google and YouTube as social media networks 8:15       How influential are posted reviews and recommendations? 10:55    Hacks that encourage members to post reviews 13:06    Setting up Google Pages for success 18:06    Signals Google loves - localization and personalization 19:09    Organizing online information for optimal effect 25:17    How to organize content across multiple social media platforms  27:27    Engagement and content strategy 33:29    Traditional marketing vs. digital marketing – which works best? 34:49    The power of micro podcasts

On this week's episode of the Escape Your Limits Podcast, we are joined by Rick Valente, a legendary figure in the bodybuilding and fitness industry, best known as the co-host of ESPN's BodyShaping. Born and raised in Connecticut, Rick discovered his passion for fitness early on, driven by a love for sports, martial arts and a determination to build a bodybuilder's physique. Leaving behind a challenging upbringing surrounded by drugs, he made the life-changing decision to move to California in the early 1980s and train at the iconic Gold's Gym. His dedication led him to win Mr. Los Angeles and place second in Mr. California. However, a significant injury in 1987—tearing a pectoral muscle while lifting 500 pounds—marked a turning point, shifting his focus to coaching and personal training. In this inspiring episode, Rick shares his journey from troubled beginnings to becoming a bodybuilding icon and TV personality. He offers timeless fitness wisdom, actionable advice for personal growth and stories of training alongside legends like Arnold Schwarzenegger and Gregory Hines. This is a conversation packed with lessons on resilience, passion, and transformation. In this podcast, Rick discusses: Overcoming a troubled upbringing throughs sports and training. The pivotal decision to move to California and train at Gold's Gym. The energy and culture of Gold's Gym in the 80s. Training with legends and the community spirit of old-school bodybuilding. The art of posing and the aesthetics of bodybuilding. Reflections on training methods and the evolution over the years. Hosting the hit fitness TV show ‘BodyShaping' and its influence on fitness culture. Dealing with family tragedies, retirement boredom and finding new creative purpose. To learn more about Rick Valente, click here: https://www.rickvalente.com/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 3:06       Influences in early life 5:47       Move to Florida and career beginnings 11:47    Gold's Gym and celebrity encounters 20:13    Training techniques and workout memories 27:14    Bodybuilding competitions 32:11    “Body Shaping” and fame 42:08    Transition to writing and photography 43:36    Coping with boredom and personal growth 47:08    Advice for younger generations  

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  This special episode was recorded live at Beyond Activ Australia APAC, where host Mohammed Iqbal attended to explore the cutting edge of fitness innovation.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks, are joined by Aleksander Dahlberg- founder of Sahha, Aaron Verasammy- Vice President Sales - North America at ABC Fitness Solutions, and Emmett Williams- MD at Myzone (APAC).  In this episode, topics discussed include: Australian fitness innovation and global expansion of local brands. Rapid growth of Pilates in gyms and boutique studios. Unique fitness concepts combining multiple services. Integration of health data technology in fitness offerings. Challenges for international brands entering the Australian market. Maturity and entrepreneurial culture of the Australian fitness industry. Need for collaboration between fitness industry and government on public health. Influence of Australian lifestyle trends (e.g., coffee culture) on the fitness landscape. To learn more about Beyond Activ, click here: https://beyondactiv.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 12:04 Aleksander Dahlberg 22:32 Aaron Verasammy 35:05 Emmett Williams

Welcome to this week's episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Kevin Yates, CEO Lift Brands EMEA.  With more that 20 years-experience working in the fitness industry there are few individuals on the planet with more experience than Kevin Yates when it  comes to building and operating boutique fitness brands. Currently heading up Lift Brands EMEA, which includes icon brands Snap Fitness and 9Round, Kevin also played a huge hand in the growth and success of European boutique brand, Trib3 and before that, the trailblazing UK boutique brand, 1Rebel. In this LIFTS podcast, we discuss: The evolution of boutique fitness. The pivot to multiple modalities within a boutique offer. The price vs value challenge facing  HVLP fitness brands. What component parts make a successful boutique fitness brand. From HVLP 1.0 to HVLP 2.0 and the brands leading the charge. What do boutiques have to do to maintain relevance in today's market? Trend predictions for the fitness sector. To learn more about Lift Brands, click here: https://www.liftbrands.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 0:25       RFK's as Health and Human Services Secretary in the US. Good news or bad news? 2:50       Intro to Kevin Yates 5:06       The evolution of boutique fitness 9:43       The pivot to offering multiple modalities within a boutique offer 11:25    Adaptions HVLP fitness brands need to make to be able to charge more to cover rising costs 21:03    What component parts make a successful boutique fitness brand 25:17    The evolution from HVLP 1.0 to HVLP 2.0 and the brands leading the charge 33:00    What do boutiques have to do to maintain relevance in today's market? 36:12    Trend predictions for the fitness sector

Welcome to this week's episode of LIFTS, a quick snapshot into the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, get together to discuss recent health and biohacking trends, nutrition and supplements, strength training insights, tech and wellness integrations and emerging fitness trends including the latest from industry innovators Oura, F45, Samsung and Vasa Fitness.  In this LIFTS podcast, topics include: Hostage tape; the viral sleeping trend. Repacking your pre/post workout supplements. Tips from Dr. Jim Stoppani on how to build muscle. The new Oura nutrition tracking tool. FS8, the new Pilates model from F45. F45 teams up with Samsung to bring workouts to Samsung TVs. Research results on benefits of ‘exercise stacking'. Vasa Fitness adds boutique strength class to HVLP offering. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 0:54       Viral sleep trend of ‘hostage taping' 3:44       Exploring supplements and nutrition 10:00    The minefield that consumers face choosing nutritional products 13:27    The evolution of tracking apps 17:46    F45 introducing Pilates offering 19:33    F45 partner with Samsung to deliver Samsung TV workouts 21:23    Exercise snacking and strength training 27:44    Vasa Fitness adds boutique strength class to HVLP offering 30:53    Gym etiquette and social media impact 36:02    Final thoughts

Welcome to this week's episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Yves Preissler, CEO of YP Fitness Consulting, an expert in turnkey and modular gym design solutions across global fitness, sport, wellness and recovery industries.  With 40+ combined years' experience, Yves and his team of professional consultants have a wealth of global expertise creating high end finishes to create tailor-made concepts that deliver results for investors, developers and business owners. This podcast episode explores the future of gym design, covering trending topics such as sustainability, AI technology and customer-centric experiences.  In this LIFTS podcast, topics include: Customer-centric gym designs. How wellness and luxury are transforming training. Sustainability within the fitness industry. Equipment: price vs. quality and sustainability. Integrating AI and technological advancements. Fred Fitness: the first truly AI-powered gym. Designing gyms of the future. Technology vs. human interaction. The evolution of group fitness and personalized fitness. To learn more about Yves Preissler, click here: https://yvespreissler.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00      Intro 0:30      Resetting the body while travelling 3:03      Alcohol and travel habits 4:19      Customer-centric design philosophy 7:03      How wellness and luxury are transforming training 9:25      Sustainability within the fitness industry 19:30    Technology integration into fitness 21:30    Fred Fitness: the first truly AI-powered gym 22:33    The evolution of group fitness and personalised fitness 31:41    Balancing technology and human interaction 31:59    Solving meaningful problems in fitness

Welcome to this week's episode of LIFTS, your snack-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Edward Hertzman, Founder & CEO of Athletech News. On this week's episode, recorded on November 5th, just ahead of the 2024 U.S. Presidential Election, we talk to one of the industry's most trailblazing media mogul's about the potential impact a change of political leadership might have on the fitness industry. We also explore the role of the media in reporting and curating the news that is driving decisions and shaping the sector.  Hold on to your hat, this one covers a lot of ground!   About Athletech News (ATN) founded by Edward Hertzman With a mission is to provide the fitness and wellness industry with a dynamic and trusted platform that fosters innovation, collaboration and growth, Athletech News (ATN) serves a subscriber base of almost 100,000 that spans various verticals within the fitness and wellness industry and has been transformative in the speed and detail of news delivery.   In this LIFTS podcast, topics include: Changes to news delivery within fitness and wellness. Impact of the U.S. Election on the fitness industry. The future of healthcare. The impact of rising healthcare costs on business. Staying true to the fitness industry's core mission regardless of election result. Is a healthy active lifestyle a political issue? The role of media in shaping political opinion. Industry events– creating unique events that deliver value. The challenge of balancing sponsorship with content credibility. The ingredients of a successful media outlet. Final thoughts: media influence and the U.S. Election. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 2:36       Changes to news delivery within fitness and wellness 6:19       Impact of the U.S. Election on the fitness industry 10:12    What does the future of healthcare look like? 16:06    The impact of rising healthcare costs on business 17:08    Staying true to the fitness industry's core mission regardless of the Election result 21:41    Is a healthy, active lifestyle a political issue? 23:14    The role of media in shaping political opinion 25:35    Industry events – cutting through the crowd and making meaningful connections 30:21    Balancing sponsorship with content credibility 35:38    The ingredients of a successful media outlet 39:13    Final thoughts: Media influence and the U.S. Election

On this week's episode of the Escape Your Limits podcast, we are joined by Dr. Jim Stoppani, a renowned expert in exercise science, sports nutrition, and supplementation, with over 15 years of experience helping millions transform their lives through science-backed training and nutrition plans. He earned his PhD in exercise physiology and a minor in biochemistry from the University of Connecticut and completed postdoctoral research at Yale University, focusing on exercise and gene regulation in muscle tissue. He was presented with the Gatorade Beginning Investigator Award by the American Physiological Society for his research. After serving as Senior Science Editor for Weider Publications, he launched JYM Supplement Science in 2013, a pioneering sports nutrition company and has authored influential books, including The Encyclopedia of Muscle & Strength and LL Cool J's Platinum 360 Diet and Lifestyle. In this podcast, Dr. Jim Stoppani discusses: New research into muscle growth. Mathematical models for maximizing muscle. Strategies for the fit vs. more unfit exerciser. Weight loss, muscle gain and lifestyle change. Optimal workouts for fat loss vs. muscle gain. Testosterone, supplements and the anabolic window. Full body vs Split body workouts. Time under tension and its role in muscle building. Muscle protein synthesis. The benefits of intermittent fasting. Creatine and protein intake guidelines. How alcohol impacts sleep, muscle gain and recovery. To learn more about Dr. Jim Stoppanni, click here: https://www.jimstoppani.com/ https://jymsupplementscience.com/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 0:20       New research into muscle growth 3:09       Range of motion and muscle growth 5:57       Stretching and muscle growth 6:58       Applying new research to workouts 12:49    Importance of time under tension 14:44    Scientific models and muscle growth 21:23    The ideal amount of muscle for health 26:57    Protein intake and essential amino acids 46:23    The benefits of creatine for performance 54:15    Balancing lifestyle changes 15:18    Full body vs. split body workouts 1:04:01 Exercises that trigger testosterone

Welcome to this week's episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Dr. Ted Vickey, a fitness technology strategist, who is CEO of disruptive health technology company, FitWell and the author of a new, groundbreaking book: ‘'The Fitness Professionals Guide to ChatGPT".  Often referred to as the ‘most connected man in fitness' Dr. Vickey also served as an executive director of the White House Athletic Center under two presidents and, in 2021, was named one of the most influential fitness tech people in the industry by the Fitness Industry Technology Council (FITC). In this LIFTS podcast, topics include: The impact of technology on the future of education. Effectively using AI tools to optimize efficiency. Is ChatGPT the best AI model? How can AI be effectively applied in fitness? Training AI and the various information sources available. The importance of full disclosure. What ROI can a PT expect from integrating AI? Advanced features and the future of AI. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 02:22    Introduction to Dr. Ted Vickey 06:07    The future of Education 09:35    Effectively using AI tools to optimize efficiency 12:44    Is ChatGPT the best AI model? 14:03    How can AI be  applied in fitness? 22:12    Methods of training AI and the information sources used 25:51    The importance of full disclosure 29:31    What is the ROI of using AI to a personal trainer? 33:21    Advanced AI features such as range of motion analysis 34:27    Final thoughts and takeaways

Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and Stories hitting the headlines. On this week's episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, lift the lid on some of the stories driving the fitness, health and wellbeing newsfeeds. In this episode, headlines discussed include: Josh Harris's Acquistion of OneLife Fitness. Weight Watchers relationship with  GLP-1 drugs. The decline in alcohol consumption. The role of wearables in managing alcohol intake. Athletic Greens partnership with Starbucks. Greg Glassman's new venture, MetFix. Reflections on the impact of A1 and GLP1s on the fitness industry. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 0:29       Mo Iqbal's running injury and recovery 2:26       Josh Harris Acquires One Life Fitness 4:38       Weight Watchers and GLP-1 Drugs 11:32    The decline in alcohol consumption 16:44    The role of wearables in managing alcohol intake 19:25    Athletic Greens Partnership with Starbucks 23:47    Greg Glassman's New Venture, MetFix 30:05    Reflections on the impact of A1 and GLP1s on the fitness industry

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Alex Alimanestianu, a seasoned executive and Angel Investor with significant experience in the fitness and wellness industry. He served for a long time as CEO of Talent Sports International, and in addition to his leadership there, Alex has been an active investor in the fitness technology space. In this episode, the discussion centred on L Catterton's recent investments in EGM and [solidcore]. Alimanestianu highlights the importance of early-stage investments in emerging markets and the advantages of being an early player in new concepts. He expressed concerns about the long-term viability of standalone boutique fitness studios, citing low entry barriers and increased competition. The conversation also covered the boom in Pilates and whether it had peaked, along with broader implications for valuation and investment trends in the fitness industry. Key topics discussed include: Opportunity vs. challenges in investing in start-ups. L Catterton investing in Solid Core and EGYM. Comparison with innovations across other industries. Advantage of being the first of second player to a concept. The shifting buying pattern of fitness equipment. The boom of Pilates, but has it peaked? Risk of boutiques only offering one modality. The franchise model in boutiques. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00     Intro 2:55     Alex's opportunity to invest in Mirror 5:00     Investing in fitness industry start-ups 6:08     Advantage of being ‘the first or second player' to new concepts 8:45     L Catterton's investment in EGYM 13:01   Comparison with other fitness companies and industries 16:25   Integrating technology from a more medical perspective 17:51   The shifting buying pattern of fitness equipment       20:50   L Catterton's investment in Solid Core 24:09   The breadth of Pilates formats available 26:21   The booming demand for Pilates 27:09   Risks of boutiques only offering one thing 33:35   The franchise model in boutique 39:54   Final thoughts and key takeaways

Welcome to the latest episode of L.I.F.T.S. This episode is the final instalment of a three-part series recorded live at Beyond Activ, New York City – a fitness focused leadership, investment and business development event held in September 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks get under the skin of the industry to explore where investors are placing their funding, new product innovations, the fate of the  boutique fitness market and the evolution of HVPL clubs.    Today's guests are: Pete Moore, MD Integrity Square and Krissy Vann, Director of Content at All Things Fitness and Wellness. Nicoline Roth, Founder, Nordic Strong plus owner & manufacturer of the Nordic Trainer. David Weston, MD, HighPost Capital. Yvette & Neal McGaffin, Co-Founders,  Reform RX.   In this episode, the conversation covers: Importance of strategic locations and lease terms. The danger of trying to be all things to everyone. The growth of Pilates and the success of [solidcore]. Emerging fitness trend: spotlight on Metabolic and New York Athletic Club's Squads. Introducing the Nordic Strength concept, based around the Nordic way of life. Future development :a studio and at-home integration. Fitness investment strategies – where is it wise to invest right now? The rise of 2.0 players: Crunch Fitness, EOS Fitness, Fitness Connection, Chuze Fitness. The evolution from HVLP 2.0 to HVLP 3.0. The rise of the social wellness club. Solving the instructor talent problem. What is driving the Pilates boom and can it last? ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 0:30 Pete Moore | Integrity Square 22:33 Nicoline Roth | Nordic Strong 35:45 David Weston | HighPost Capital 55:34 Yvette & Neal McGaffin | Reform RX

Welcome to the latest episode of L.I.F.T.S. This episode is part-two of a three-part podcast series recorded live at Beyond Activ, a leadership, investment and business development event in September 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, talk to four guests from both sides of the fence - the operator and suppliers within the fitness industry: Adam Sedlack, CEO, UFC Gyms Jack Daly, CEO, TRX Jay Worthy, CEO, Myzone Ashley Mills, Co-Founder & Co-CEO, obé Fitness and Mark Mullett, Co-Founder & Co-CEO, obé Fitness  In this episode, topics discussed include: Impact of low-cost gyms setting new price expectations. Disciplined growth plans important for sustainability. Staying On-Trend with Functional Fitness to Grow Global Brand. Focusing on functional strength in line with growing consumer interest. Leveraging Wearable Data: The Future of Personalization, Insights and Behavior Change in Fitness. The evolution of wearables and increasing role they will play in driving industry growth and health outcomes. Opportunities to utilize wearable data through analytics to provide personalized, actionable insights for members. Body Literacy and Women's Health. Funding and the economic environment. Strategic Partnerships and Future Growth. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 2:33 Adam Sedlack | CEO | UFC Gyms 26:11 Jack Daly | CEO | TRX 47:15 Jay Worthy | CEO | Myzone 1:03:31 Mark Mullett & Ashley Mills | Co-founders | obé Fitness

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by Jack Thomas, Co-Founder of The Fit Guide, the only global, independent rating system for premium fitness clubs and studios. This episode discusses The Fit Guides comprehensive report on fitness industry standards, evaluating global clubs across various modalities. This episode delves into exploring the importance of client connection, the continued boom in popularity of strength training, driven by consumer demand and research on longevity, and the opportunities that the boutique fitness sector has still to maximize. Matthew, Mo and Jack debate learnings from other sectors who traditionally evolve and innovate more quickly than the fitness industry, training modalities and brands that are performing better than others and regional differences that impact fitness industries internationally.  Key topics discussed include: Drawing learnings from the hospitality sector. How CrossFit got more people into strength training. The opportunities in the boutique fitness sector. Peloton and Planet Fitness shift focus to strength training. Strength training and its continued growth in popularity. Gen Z; the most informed population in regards to health and fitness. Opportunities within Yoga and Pilates modalities. Breaking down the member journey to boost engagement. To learn more about Jack Thomas and The Fit Guide, click here: https://thefitguide.com/ https://www.linkedin.com/in/fitnessbusinessasia/ https://www.instagram.com/jacktbase/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 2.44       Reports created by The Fit Guide 4.45       Current state of the Fitness Industry 6.10       Peloton and Planet Fitness shift focus to strength training 6.29       Global trend of strength training 13.45    Planet Fitness launch Strength Plus app 17.16    Impact of CrossFit and functional training 17.28    Boutique fitness and client connection 18.03    Regional differences in fitness modalities 20.22    The importance of connecting with your clients 26.42    Challenges and opportunities in boutique fitness

On this week's episode of the Escape Your Limits podcast, we are joined by legend, John Brown, a trailblazing American bodybuilder who rose to fame in the 1970s and 1980s. Despite facing racism and discrimination in the sport, Brown achieved incredible success, winning the Amateur Mr. Universe title in 1981 and 1982, as well as the Mr. World title three times. John went on to raise three boys, all of whom inherited his sporting genes and, with the benefit of his support, experience and wisdom, went on to achieve success as NFL players. In this podcast we take a walk-through Brown's exceptional bodybuilding achievements, how he leveraged his unique performance approach to created wealth and his unconventional training techniques, diet and pre-competition preparations. We also explore how he has supported his three sons to become successful NFL players, whilst unpacking the grit and determination it takes to succeed. This conversation is all about challenging norms and pushing the boundaries of what is possible. Buckle up - this one is a hell of a ride! In this podcast, Brown covers: The origins of Mr. Universe and Brown's unique approach to competitive bodybuilding. Building a bodybuilding  business through questioning and entrepreneurship. The overtraining fallacy and the importance of eating and sleeping. Growing muscle without using steroids. Coca-Cola – the secret sauce in training revival. The influence of genetics and parental involvement on athletic success. Eating dirty to gain athletic advantage. Post bodybuilding diet and how the gym has become a necessary evil. Designing performance sportswear that changed then world. Disbelief: life's biggest limiter. Parenting, marriage, and financial regrets. Achieving dreams and escaping limits.   To learn more about John Brown, click here: https://www.instagram.com/johnbrownblackcoffee/  https://www.facebook.com/johnbrownmruniverse/  ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 0:02       The origins of Mr Universe and other bodybuilding organisations 0:18       Brown's career changing approach to bodybuilding competitions 9:46       Leveraging bodybuilding to build a business 19:52    Bodybuilding, Mr Universe and influencers 26:25    Charting a life path through questioning and entrepreneurship 32:04    No such thing as over training only under sleeping and under eating 37:16    Pushing through bad form to get stronger 37:40    Growing muscle without using steroids 40:33    weightlifting routine for muscle growth 48:23    Intense training for NFL athletes and Coca Cola – the secret sauce for training revival 51:31    The influence of genetics and parental influence on athletic success 1:00:40 Parenting and coaching children in sport 1:05:43 Bodybuilding, nutrition, and training philosophy 1:09:26 Eating dirty to gain athletic advantage 1:11:36 Changing diet and training routine post bodybuilding career 1:12:03 Gym training: after a30 years it's become a necessary evil 1:15:00 Designing performance sportswear that changed then world 1:20:38 Disbelief: life's biggest limiter 1:21:44 Parenting, marriage, and financial regrets 1:31:28 Achieving dreams and escaping limits

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by special guest, Anna Gudmundson, CEO of stress management technology company, Sensate.  This episode digs into the value of stress management and tuning into the Vagus Nerve tone in order to take a more holistic approach to mental and physical health. It dives into the emerging technologies in this field and the opportunity to integrate with established wearables and health trackers in order to help people gain a more data driven understanding of their personal health markers. Key topics discussed include: What is Sensate, who can benefitm, how does it work, and what does it deliver. The mental health crisis and the value of self-regulation tools. The growing acceptance of self-regulation and meditation as a necessary self-improvement strategy. Integrating wearable technology, stress management, and wellness practices. Link between stress and good physical health and performance. Integrating wellness offers into homes, tourism and hospitality. The benefits of wearable technology and personalized health data. Mental health, wellness, and stress relief with a focus on the Vagus Nerve. To learn more about Sensate, click here: https://www.getsensate.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 2:19       Introduction to Anna Gudmundson, CEO Sensate (Stress management technology) 3:05       The mental health crisis and the value of self-regulation tools 09:21    The acceptance of self-regulation and meditation as a necessary self-help strategy 14:02    Integrating wearable technology, stress management, and wellness practices 15:18    The link between stress and good physical health and performance 18:09    Integrating wellness facilities into homes, tourism and hospitality 23:34    The benefits of wearable technology and personalized health data 27:21    Mental health, wellness, and stress relief with a focus on the Vagus Nerve

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by special guest, Huw Edwards CEO of ukactive. This episode explores the opportunities for ukactive to collaborate with the newly appointed Labour government in the UK, positioning the physical activity sector as a key player in addressing public health challenges. The discussion focuses on crafting innovative solutions, harnessing data-driven insights, and making facilities and services more accessible and inclusive. We also explore the rising trend of gym usage among young people, the urgent need to better support those with long-term health conditions and mental health issues, and the potential for a national patient care framework built through collaboration between the government, the physical activity sector, and the NHS. Key topics discussed include: How the physical activity sector work with government to improve population health and drive economic growth. Beyond aesthetics: tapping into the broader health and wellbeing benefits of being active. Population health as an economic driver. The role of data in defining the sector's value proposition. The need for diversification of services to accommodate a wider range of health and wellbeing needs. Engaging young people to tackle childhood obesity and create habits for life. Leading with prevention: Collaboration between the physical activity and healthcare system. Integrating the fitness industry with the NHS: challenges and opportunities. The importance of storytelling to drive engagement. The need for local delivery that feeds into a national framework. To learn more about ukactive, click here: https://www.ukactive.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00       Intro 02:49    How the physical activity sector can support the govt to improve population health and productivity 04:28    Focus on the wider benefits of being active beyond aesthetics and into broader physical and mental  health and wellbeing 07:48    The economic benefits of a healthy population 12:24    The role of data in defining the sectors value proposition 14:48    Diversification of services to accommodate a wider range of health and wellbeing needs 18:31    Engaging young people to tackle childhood obesity and crate habits for life 26:30    Leading with prevention: Collaboration between the physical activity and healthcare system 30:51    Integrating fitness industry with NHS, challenges and opportunities. 34:31    The need for a consumer campaign driven by lived-experience stories 34:55    The importance of local delivery that feeds into a national framework

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Ross Campbell, Founder & CEO of Beyond Activ, one of the largest and most influential global networks for health, fitness, wellness, sports, hospitality and leisure businesses. This episode discusses the evolution of fitness and healthcare conferences, with a focus on the recent Beyond Activ event in Saudi Arabia. They explore the impact of GLP-1 and AI on the industry, the changing landscape of boutique fitness and the growing competition in the wellness hospitality space. Key topics discussed include: Real life experiences and meaningful connection through events. The crossroads for boutique fitness and wellness. HIIT vs. strength and conditioning workouts. Research by Dr. Stacy Sims that shows that HIIT could be detrimental to health. The boom in popularity of Pilates. Equinox signs up for Neom, Saudi Arabia's futuristic desert. The focus on wellness-centric hospitality brands. New developments in wellness, recovery and longevity. GLP-1s as a disruptor to the industry. Airlines and airports reinvesting in lounges and wellness. Beyond Activ, New York, 17-19th September. To learn more about Beyond Activ, click here: https://beyondactiv.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00     Intro 4:13     The evolution of boutique fitness 5:12     HIIT vs. strength and conditioning workouts 8:10     The boom in popularity of Pilates 10:12   Fitness trends; strength, Pilates and wellness-focused hospitality 14:18   Wellness-focused hotels and their growth in Saudi Arabia 19:37   Wellness-driven residencies and GLP-1's impact on diabetes monitoring 20:53   New developments in wellness, recovery and longevity 23:36   Growth and innovation investment opportunities in luxury markets 29:25   Fitness events in Asia and the US

Paul Chek, the absolute master of corrective and high-performance exercise kinesiology, stress management and holistic wellness has launched Spirit Gym, a concept he is calling ‘his greatest creation yet'. For more than forty years, Chek has been applying his unique, whole-body treatment and education approach to positively influence the lives of his many clients and students, often succeeding where other, more traditional methods have failed. Chek is founder of the CHEK (Corrective Holistic Exercise Kinesiology) Institute and pioneer of the highly successful P~P~S Success Mastery Coaching Program. In addition to his practical work, Chek has also written several books, articles and blog posts. Now, through Spirit Gym, Chek is taking people on a spiritual journey of self-discovery helping them to reconnect with their souls, discover who they really are, understand what they came here to do and providing the self-realization tools to empower them to solve seemingly impossible problems. In this extended Escape your Limits Podcast, Chek explains the interplay between mind and body, exploring the role of spiritual development in personal growth and revealing how a connection with the soul unlocks freedoms that promote joy, wholeness, purpose and fulfilment. Topics include: ●        Personal training education vs. corporate interests. ●        Balancing education and exercise on social media. ●        Hormone supplements and their effect on mental and physical health. ●        Self-care, sleep and personal growth. ●        The dangers of synthetic vitamins and protein isolates. ●        The relationship between money, health and happiness. ●        How life experiences shape beliefs and behaviors. ●        Looking at how you engage with money, love, mind and power. ●        Religious interpretation and the need for personal spiritual development to understand God's true nature. ●        Myths, spirituality and personal growth. ●        The role of psychedelics in personal growth and spiritual exploration. ●        Applying intent and consciousness. ●        Tarot archetypes, their meanings and significance in self-reflection and personal growth. ●        Energy, emptiness, form, and spirituality. ●        The difference between real thinking and memorization. ●        Applying contemplative meditation for clarity of thought and problem solving. ●        Personal growth and development through physical, emotional, mental, and spiritual practices. ●        Setting realistic goals and avoiding failure. ●        Overcoming obstacles and finding success.   To learn more about Spirit Gym and Paul Chek, click here: https://www.myspiritgym.com/ https://www.instagram.com/paul.chek/?hl=en https://chekinstitute.com/   ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00:00 Intro 0:04:55 A multidisciplinary approach to healthcare with a focus on personal training education vs corporate interests 0:11:14 The importance of progressive training for functional exercise 0:17:38 Balanced education and exercise on social media channels 0:20:21 Why it's vital to provide tailored fitness programs based on goals and needs 0:29:29 Self-care, sleep and personal growth 0:38:44 Hormone supplements and their effect on mental and physical health 0:43:44 Addressing underlying mental health issues before starting a workout routine 0:54:06 The dangers of synthetic vitamins and protein isolates 1:04:28 How digestion and elimination work, with emphasis on nutrient deficiencies and toxicity 1:13:43 The relationship between money, health and happiness 1:28:16 How life experiences shape beliefs and behaviors 1:39:05 The importance of embracing oneself and adapting to reality 1:50:11 Religious interpretation and the need for personal spiritual development to understand God's true nature 2:01:14 Myths Spirituality and personal growth 2:08:39 The role of psychedelics in personal growth and spiritual exploration 2:19:48 Applying intent and consciousness to change the form of physical objects 2:22:50 Tarot archetypes, their meanings and significance in self-reflection and personal growth 2:38:40 Energy, emptiness, form, and spirituality 2:42:06 Individual interpretation of archetypes 2:46:15The difference between real thinking and memorization 2:48:49 Using contemplative  meditation for clarity of thought and problem solving 2:58:41 The importance of goal setting to personal growth 2:59:52 Personal growth and development through physical, emotional, mental, and spiritual practices 3:11:21 How to set realistic goals and avoid failure 3:14:23 The importance of incremental progress to success 3:24:26 Overcoming obstacles and finding success through self-awareness and guidance from mentors

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Dr. Paul Bedford, the "Retention Guru", researcher, international speaker and fitness industry expert on retention, attrition and customer experience.  This episode revolved around strategies to boost retention, from emphasising the importance of personalisation, empathy and tailoring experiences to your audience through to analysing the potential of technology to individualise the member journey, highlighting how vital it is to understand the needs and preferences of members in order to create a successful, sustainable fitness business.  Key topics discussed include: Retention strategies for fitness businesses. The importance of empathy and report. Utilising data and analytical tools correctly. The impact of ‘gymtimidation.' Generationally designed gyms. Whether wearables or AI can boost retention. To learn more about Dr. Paul Bedford, click here: https://www.retentionguru.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00      Intro 03:34    Retention strategies for fitness businesses 07:56    Data-driven strategies 12:32    Empathy and retention, focusing on analysis tools 16:47    Using data to motivate weight loss programmes 21:00    Gym intimidation and the impact of aesthetics on exercise 24:53    How fitness preferences and gym memberships change with age 33:51    Wearables and AI technology to improve retention 38:43    How fitness brands can compete with YouTube trainers 42:47    Personalised experiences and AI tools to boost retention 48:08    Customer experience in the fitness industry

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by special guest, former pro-athlete, serial entrepreneur and Chief Concept Officer at MADabolic, Brandon Cullen This episode unpacks how new developments in entertainment, pharmaceuticals and technology are attempting to influence population behavior and encourage more people to engage with gyms. Specifics discussed include: DJ Diplo's new 5k soundtrack, protein brands reacting to the GLP-1 craze and Superpower's $4m investment to deliver bespoke preventative health care to the masses. Key topics discussed include: Parenting, Fitness and entrepreneurship. Brandon Cullen – pro athlete and fitness entrepreneur. DJ Diplo's new fitness soundtrack – engaging beyond the 15 percenters. Kabata – AI driven dumbbells. Is this the future of fitness? The impact of GPL1s and new GLP-1 complimentary products entering the market. Will GLP-1s drive gym engagement? Preventative healthcare platform, Superpower, raises $4 million. Creating a ripple effect. To learn more about Brandon Cullen, click here: https://www.linkedin.com/in/playingguilty/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00      Intro 0:22     Parenting, Fitness and entrepreneurship 1:26     Intro to Brandon Cullen and brief bio 3:47     DJ Diplo's new fitness soundtrack – engaging beyond the 15 percenters 9:48     Kabata – AI driven dumbbells. Is this the future of fitness? 15:47   The impact of GPL-1s and new GLP-1 complimentary products entering the market 20:51   Will GLP-1s drive gym engagement? 23:18   Preventative healthcare platform, Superpower, raises $4 million 30:29   Creating a ripple effect

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Eric Durak, President and Founder at Medical Health and Fitness and an absolute wealth of knowledge and experience spanning 30+ years in the industry.  This episode is centered around healthcare innovation, from the latest Apple Watch innovations through to understanding opportunities around the boom of GLP-1s, with Eric Durak emphasizing the need for a comprehensive approach combining technology and education.  Key topics discussed include: ●        Apple Watch launch new Vitals App. ●        Innovations in fitness tracking technology. ●        Squared Circles secures $40million in funding to enable scaling of new health and wellness brands. ●        Investment into AI versus revenue delivered. ●        GLP-1 shifts increased consumer spending to the ‘wellness wallet.' ●        Iceland and MyProtein launch world's first frozen protein vending machine. To learn more about Eric Durak, click here: https://www.medhealthfit.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00      Intro 01:00   Weight loss with a focus on GLP-1s and Ozempic 3:13      Apple Watch updates, including vitals app and training load features 8:51      Sleep tracking technology and its accuracy 15:33   AI and GLP-1 investments, insights and potential for success 22:34   Using health savings accounts for weight loss medication 27:35   Integrating nutritional services into gyms through vending machines 31:30   Fitness technology and business strategies for gym owners

Welcome to a very special episode of LIFTS. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, meet with David Minton to discuss key takeaways from his pioneering ‘State of The UK Fitness Industry 2024 Report'. David is founder of The Leisure Database Company, a market intelligence company that produces the UK fitness industry's most valuable and comprehensive annual audit, The State of The UK Industry Report.  This year, for the first time, thanks to a commercial collaboration with many leading industry suppliers, The Leisure Database has made its annual industry report available to everyone, free of charge, to democratize fitness data in the interests of sector growth and prosperity. In this special episode, we discuss the key report findings, explore the implications of these findings for the future of the sector and dive into how the sector might evolve to raise market penetration above its current level. Topics discussed include: Overview of the State of the UK Fitness Industry Report 2024. Takeout trends from the report, focused on value growth, penetration and data.  Expanding the report to include more health focused data points. Premiumization and cost variation within the sector. Market penetration and the disparity between public and private sector. Public sector segmentation. Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities. The blueprint for a ‘dream gym.'  AI potential disruption and the democratization of education. The evolution of the fitness industry: opportunities and challenges. To download your copy of the State of the UK Fitness Industry Report, click here: https://www.leisuredb.com/publications To learn more about David Minton, click here: https://www.linkedin.com/in/david-minton-5b094a19/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 1:00       Overview of the State of the UK Fitness Industry Report 10:15    Takeout trends from the report, focused on value growth, penetration and data 13:35    Expanding the report to include more health focused data points 15:27    Premiumization and cost variation within the sector 18:28    Market penetration and the disparity between public and private sector 22:42    Public sector segmentation explained 27:54    Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities.    37:39    What does a ‘dream gym look like? 39:29    AI potential disruption and the democratization of education 44:26    The evolution of the fitness industry: opportunities and challenges

On this week's episode of the Escape Your Limits podcast, we are joined by Shawn Ray aka ‘The Giant Killer', former professional bodybuilder, 13-time Mr. Olympia Finalist and one of the most rebellious, outspoken athletes in the sport still to this day.  Not one to shy away from speaking openly and honestly, this episode takes a deep dive into the significance of performance in bodybuilding, ethical implications, overcoming setbacks, and balancing bodybuilding with other aspects of life. Shawn Ray talks openly about his experience and insights on the evolution of bodybuilding, the impact of social media, and the importance of mentors. Ray also discusses the risks of injury, health problems, and death, as well as the growing trend of bodybuilders relying on teams of trainers, nutritionists, and other support staff. Ray emphasizes the need for balance and prioritizing self-reliance, personal responsibility, and appreciation in fostering meaningful connections. In this highlights video, Shawn Ray talks about: How the passion began with a magazine on a newsstand. The role of self-doubt and ego in bodybuilding. Rising to the occasion when things get tough. The importance of a mentor in career success. Breaking down ego and building up confidence. To learn more about Shawn Ray, click here: instagram.com/shawnrayifbbpro buildwithpros.com ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 2:21       Manifesting bodybuilding dreams through self-belief 10:24    The benefits of having a mentor 13:06    The importance of posing in bodybuilding 18:33    Father-son relationship and entrepreneurship 25:05    Bodybuilding, Olympia and relationships 31:18    Ronnie Coleman's rise to Mr Olympia 33:29    Bodybuilding career, goals and personal growth 39:23    The importance of balance between life and work 42:31    Sacrifices and health risks of being a bodybuilder 47:54    The ethics of supplements in bodybuilding 53:28    Drug use and the lack of accountability 1:01:53 Bodybuilding physiques and divisions 1:06:36 Challenging traditional bodybuilding norms 1:08:19 Bodybuilding prize money and promoter challenges 1:20:00 The benefits of social media platforms for personal branding

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guests, Austin Cohen,  Founder and CEO, FlexIt and Justin Turetsky, part of the founding team and COO, FlexIt This episode dives into the personalization and data-led fitness experiences taking New York City by storm! This fast-paced debate explores the ethics and safety of genetically modified foods and dissects the evolving dynamics of authenticity and pragmatism in marketing and influencer engagement. The session wraps up with a passionate conversation on the pursuit of excellence and the game-changing impact of surrounding oneself with exceptional people. Key topics discussed include: Fitness trends driving sector growth in NYC. Consumer willingness to pay a premium for personalization. Trends with staying power versus fads. Genetically modified food – new trend or clever marketing of age-old processes? NYC culture and its effect on consumer food choices. Is influencer and social media marketing still a powerful tool? The power of authenticity. Entrepreneurship: the pursuit of excellence. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 3:35       Fitness trends in NYC, including premium offerings and high-end experiences. 7:01       Upward trend in consumer willingness to pay a premium for personalization 11:29    Trends with staying power versus fads 13:07    Genetically modified food – new trend or clever marketing of age-old process? 21:53    NYC culture and its effect on food choices      23:13    Is influencer and social media marketing still prevalent and relevant? 27:00    The power of authenticity 29:47    Entrepreneurship, product development and market execution

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Ty Menzies, global CEO of Lift Brands, an international franchise organization that is parent brand to Snap Fitness. This episode discusses how the industry has had to adapt to the current hybrid work environment, fitness trends versus fads, GLP-1s as well as the barriers to fitness and the changes that the boutique industry has gone through and the shift towards digital solutions, including the integration of AI technology to hyper-personalize content and the member experience.  Key topics discussed include: The change in consumer behaviour post-COVID. The influence of a more educated consumer. Digital versus in-person fitness demand. How franchising is being impacted by mergers and acquisitions. Fitness trends vs. fads that come and go. Ozempic-specific foods and training programs. Using AI to hyper-personalize and individualize content. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 4:42 Fitness trends, consumer habits and digital solutions 11:31 Snap Fitness's strategies for differentiation and growth 15:24 Impact of mergers and acquisitions on fitness franchising 18:15 Fitness trends vs fads that come and go 19:58 Weight loss drugs and barriers to exercise 24:02 Using AI for personalized experiences and business operations 26:48 AI personalization and focus on consumer needs

On this AI-focussed episode of the LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Eric Malzone, founder of The Future of Fitness podcast, to discuss all things AI technology.  They debate the opportunities and challenges surrounding AI, the rapid pace at which the technology is not only evolving, but learning from us, and the impact that this level of smart technology can have on all aspects of the fitness industry.  Key topics discussed include: ●       How AI has actually driven the need for more content. ●       OpenAI striking a deal with Reddit to train its AI with posts. ●       The impact of AI on creators and authenticity. ●       The introduction of Pencil AI, a tool that makes ads with generative AI. ●       The dual nature of AI's influence on marketing. ●       Kabata raised $5 million to further develop its AI-powered dumbbells. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 07:53 AI advancements and their impact on content creation 14:15 AI's impact on marketing and trust 22:41 AI-powered dumbbells and their potential in the fitness industry 26:36 AI technologies wider reach into other sectors 30:03 AI's impact on creators, loss of identity and monetization opportunities