Brand Intelligence

Fast-moving policy shifts in Washington are creating confusion for compliance teams. What's truly changing? What's political theater? And where is your real risk? In this episode, Matt Kelly, CEO of Radical Compliance and former Editor of Compliance Week, joins William Tyree, CMO of IntelligenceBank, to unpack the latest developments and cut through the noise. Together, they break down how political posturing, shifting enforcement priorities, and real regulatory threats are shaping the landscape for U.S. compliance leaders. You'll hear insights on whether compliance budgets and headcounts are at risk, if regulatory enforcement is easing or simply evolving, and which agencies continue to matter most as risk rises. If you oversee marketing compliance, this conversation will give your team the clarity it needs to stay proactive—not reactive. If you're a compliance, marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Radical Compliance at https://www.radicalcompliance.com/  

In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company's award-winning brand refresh. Sam shares the strategy behind Affirm's brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows to color psychology, we pull back the curtain on what it takes to successfully evolve a brand in a competitive space. Tune in for expert insights, creative inspiration, and a behind-the-scenes look at one of the most striking brand updates in finance! If you're a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Affirm at https://www.affirm.com/

In this episode of the Brand Intelligence Podcast, we dive into the strategic overhaul of Utah Valley University's image through its award-winning "A Place for You" campaign, which earned them a Brandie Award for Best Rebrand in the Public University sector. William Tyree speaks with UVU's marketing and design leaders, Matt Serrao, John Kung, and Jody Birch, to explore the transformation from a local community college image to Utah's largest, multifaceted university. Join us as we uncover how UVU's team tackled the challenge of shifting long-standing perceptions and building a cohesive brand identity across various university stakeholders. Learn how their multi-channel approach—with everything from billboards to bus ads—has amplified UVU's presence and appeal to prospective students, faculty, and donors alike. Discover the insights behind integrating real student stories and creating meaningful connections through a university-wide “brand roadshow.” This episode is packed with lessons in stakeholder alignment, creative storytelling, and the power of brand transformation at scale. If you're a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Utah Valley University at https://www.uvu.edu/

In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi Bartolillo, Head of Marketing and Brand at Helia, for an in-depth conversation about Helia's innovative campaign to reshape the perception of lender's mortgage insurance (LMI). Helia recently won the Brandie Award for the best brand campaign in the insurance sector, and Dimi shares the story behind this success. Tune in as Dimi discusses how Helia tackled the complex narrative around mortgage insurance, making it approachable and impactful through real-life stories, data-driven storytelling, and a commitment to financial well-being. This episode explores the campaign's B2B and consumer angles, and Dimi's insights on crafting meaningful brand experiences that resonate with audiences, even in a heavily regulated industry. Don't miss this look behind the scenes at how marketing innovation and brand storytelling are driving change in financial services. If you're a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Helia at https://helia.com.au/

What does it take to successfully rebrand a company after strategic acquisitions? In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Leanne Franco, VP of Communications at Wyloo, to explore the company's award-winning rebranding journey. Wyloo, a leader in critical minerals for the clean energy transition, successfully unified several acquisitions under one global brand, earning recognition with a Brandie Award in the minerals and natural resources sector. Leanne shares insights into the creative process behind the rebrand, including the choice of a bold orange color palette and mining-related motifs that reflect Wyloo's commitment to exploration and sustainability. She highlights how employee engagement was crucial in bringing the brand to life, making them true ambassadors through initiatives like branded swag and social media activations. Listen as William and Leanne discuss the balance between brand governance and creativity, the challenge of rebranding on a tight timeline, and how Wyloo's brand stands out in a competitive industry with its focus on innovation and decarbonization. This episode is packed with valuable takeaways for anyone interested in brand strategy and employee-driven brand success. If you're a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Wyloo at https://wyloo.com/

On The Brand Intelligence Podcast, we have the privilege of sitting down with some of the brightest minds behind the world's most innovative brands. One of our traditions is asking each guest, "If you were about to give a keynote speech, what would be your walkout music?" In this episode, co-host William Tyree takes you on a musical journey through a curated montage of those inspiring and unforgettable tracks. Listen as some of Marketing's brightest minds reveal their songs and why they are so significant. Spoiler alert: some of the surprising picks include Weezer's “Hash Pipe,” The Greatest Showman's This is Me and Tame Impala's New Person, Same Old Mistakes. Whether you're a longtime listener or new to the show, this episode will leave you motivated, and who knows—you might even find your own new walkout anthem! Tune in to celebrate the power of branding, creativity, and the unique personalities behind the brands you love. If you're a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

How can AI revolutionize marketing without losing the creative spark that drives brand success? In this episode of Brand Intelligence Podcast, William Tyree and Tessa Court sit down with Bridget Cleary, CEO of Big Red X, a division of one of Australia's largest independent agencies, Big Red Communications Group. Bridget shares how Big Red X integrates AI and automation to deliver scalable, efficient marketing solutions while maintaining the creativity that drives brand success. From developing a proprietary AI-powered brand operating system to navigating resistance to AI adoption, Bridget offers deep insights into the evolving role of technology in marketing. Tune in to learn how AI is transforming the industry without replacing the human touch, and why creativity remains at the heart of brand excellence. If you're a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Big Red Group at https://www.brx.com.au/

How can a thought leadership program help launch an award-winning book and podcast, help define brand positioning and influence revenue? In this episode of the Brand Intelligence Podcast, William Tyree, CMO of IntelligenceBank, sits down with Alex Lamascus, Director of Thought Leadership at Workato to talk about their recent brand campaign that won them a IntelligenceBank 2024 Brandie Award. Alex dives deep into “The New Automation Mindset” and talks about how impactful the program has been.  The integrated launch campaign, which included social media, PR, sales enablement, webinars, bespoke events, and even a podcast, played a crucial role in propelling the book to bestseller status on USA Today, The Wall Street Journal, and Publisher's Weekly. With coverage from top-tier media outlets like Fast Company, Nasdaq, Ad Age, and ABC News, the "Automation Mindset" program has not only garnered significant attention but also made a substantial impact on Workato's business, influencing the sales pipeline, improving win rates, and accelerating deal closures. Join us as we explore the strategies behind this award-winning campaign and how it has set a new standard in brand leadership and market influence. If you're a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Workato at https://www.workato.com/

Still doing manual marketing compliance reviews? You won't be after hearing how compliance teams are using AI to get the work done 30x faster. will IntelligenceBank's acquisition of Red Marker revolutionize AI content compliance for regulated industries? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank, William Tyree, CMO of IntelligenceBank and Mark Wood, General Manager of Growth at Red Marker to explore the synergies between the two companies and how their combined capabilities will provide unparalleled compliance checking solutions for regulated industries. We'll discuss the growing importance of AI in marketing compliance, the challenges companies face with manual review processes, and the incredible benefits of automating these checks. Learn how AI can save time, ensure consistency, and improve content velocity, helping brands maintain compliance and avoid hefty fines. We'll also touch on the global trends in regulatory expectations and how businesses can stay ahead by leveraging advanced AI tools. Whether you're a marketer, compliance officer, or just curious about the future of AI in business, this episode is packed with valuable insights and practical advice. If you're a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Is less truly more when it comes to your MarTech stack? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank, as they reveal how a consolidated MarTech stack can lead to significant productivity gains and enhanced brand compliance. They dive into real-life examples and discuss the importance of a unified platform for content collaboration, reviews, and distribution. Whether you're a marketing leader seeking to boost your team's efficiency or interested in the latest marketing technology trends, this episode offers valuable insights If you're a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Ever wondered how professional web teams can navigate the ever-changing digital landscape with finesse? Join us in this thought-provoking podcast episode as Josh Koenig, Co-Founder & Chief Strategy Officer of Pantheon, delves into the strategies and mindsets that can elevate web development practices. From challenging the notion of static platforms to exploring the transformative potential of AI, Josh offers invaluable insights for optimizing workflows, enhancing user experiences, and driving digital innovation. Tune in to discover how to stay ahead in the dynamic world of web development. If you're a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about Pantheon at https://pantheon.io/

What are winning marketing teams doing now and where are they headed ? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank as they discuss IntelligecenBank's new Content Marketing Trends Report. The report and the conversation covers topics surrounding utilizing AI in marketing to increase efficiency, demand for video, general content creation trends, marketing budget trends and more. We also dive deep into why “brand is king” and why your brand is more than the sum of its parts. This conversation gives a fantastic insight and a “behind the scenes” looks at how modern markers think, using amalgamated data from 800,000 users in 55 countries. If you're a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com 

How do you leverage technology to help streamline marketing compliance in one of the most regulated industries? In this episode of the Brand Intelligence Podcast, host William Tyree, CMO of IntelligenceBank sits down with Chris Yates, head of Marketing Operations at Tabcorp to uncover how Tabcorp leverages technology to automate creative approvals, streamline processes, and accelerate speed to market while ensuring regulatory compliance across multiple jurisdictions. Tune in to learn about the power of personalized marketing and the role of AI in enhancing customer experiences while maintaining responsible gambling practices. From navigating regulatory complexities to fostering a culture of continuous improvement, Chris provides valuable insights into the evolving landscape of marketing operations in the gaming and wagering industry.  If you're a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about Tabcorp at https://www.tabcorp.com.au/

How does one of Australia's largest banks make the most out of their brand and brand assets? In this episode, Paul Siedle, Head of Brand Experience at ANZ, talks about their open door policy when it comes to their brand, allowing all of their 60,000+ employees to access their brand assets via their IntelligenceBank BrandHub platform, in order to “make it easy to do the right thing” when it comes to creating and using their brand assets. This conversation dives deeper into brand management as Paul explains how ANZ teaches new employees by explaining the background and goal around the “why” before getting into the “how” and “what”. This ties into the idea Paul outlines in that if you have clear principles set up around the brand, that will only help with proper brand usage, allowing them the ability to cater to a lot of different needs and have continual improvement. Lastly, Paul talks about his own path into brand management and some suggestions to those who are interested in going down that path in their career. If you're a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about ANZ at https://www.anz.com.au/personal/

What does high-impact marketing look like in one of the world's most highly regulated industries? In this episode of the Brand Intelligence podcast, our host William Tyree, CMO of IntelligenceBank, sits down with Euan Ferguson, Marketing Operations & Planning for Medibank, as he shares insights into his role in marketing operations, highlighting the importance of making it easier for marketers to focus on creativity by removing barriers and ensuring compliance. The conversation touches on the role of the compliance team, collaboration with legal, clinical, and product teams, and the overall focus on customer experience. Discover the unique aspects of Medibank's brand, grounded in the purpose of "better health for better lives." Euan reflects on personal experiences with the brand, emphasizing the loyalty and trust it instills in customers.

How can you go from zero to 1.1 million podcast listeners? How can branded content and product placement tie together to reshape the narrative for your customers? To find out, join Ian Faison, CEO of Caspian Studios and William Tyree, CMO of IntelligenceBank to hear how Ian has created some of the world's most-streamed business podcasts by uniting the idea of branded content and storytelling to satisfy both the listeners and companies he works with. This episode of the Brand Intelligence podcast is a treasure trove of facts and advice that every brand manager should be privy to, as it dives deep into the intricacies of B2B podcasts, the art of well crafted branded content and the strategic significance of media in today's competitive marketing landscape.

What does employer branding and managers have in common? In this episode of the Brand Intelligence podcast, Ashley Herd, Founder of Manager Method talks to host Tessa Court about what employer branding is, why it's important, and how companies and managers can do a better job at it. Ashley also sheds light on why internal employee happiness can make a marketable difference in the way your company is perceived to the outside world. This episode is full of facts and advice that every manager and brand owner should know, and will change the way you look at employee relationships and how they directly effect your companies brand image.

If you have ever wondered what a winning metadata strategy looks like, join this conversation featuring John Horodyski, Executive Director at Salt Flats as he talks with Tessa Court and William Tyree through the in's and out's of metadata. John takes us on a deep dive into the world of metadata, the unsung hero of content organization. He highlights how the proper application of metadata can significantly enhance accessibility, searchability, and overall workflow efficiency when dealing with digital assets. John demystifies how metadata can revolutionize the way we catalog, find, and utilize our digital resources. Tune in as John takes us on a journey through the intricacies of metadata, the indispensability of digital asset management, and the transformative power of artificial intelligence. Whether you're a marketer, a content strategist, or someone who's simply curious about the forces shaping the digital world, this episode is a must-listen.

What's brand strategy like at a multi-billion dollar global brand? Find out as we chat with Univar's Tom Kehoe, Head of Creative Services and Digital Communications. Listen as Tom reveals his secret weapons to B2B marketing where creativity meets chemistry, where marketing strategy transcends the tangible, and where values steer the ship. Tom Kehoe and host Tessa Court are your guides on this captivating journey, and you won't want to miss a moment of it. As a bonus, listen as Tom reveals how he uses IntelligenceBank to conquer the intricacies and legalities of marketing compliance in a highly regulated market. 

Marketing strategies and challenges in the highly competitive (and highly-regulated) food and commodities industry are revealed as IntelligenceBank CEO Tessa Court discovers the amazing go-to-market journey of Georgia Beattie, CEO of Bulla Farms and Mushroom Saloon. Georgia discusses how she began her journey at age 28 exporting wine to China, and how that evolved into her most current ventures in the world of agriculture and mushroom farming. This conversation will uncover some amazing nuggets of information around how to brand and market in her highly competitive space. Georgia also goes over how IntelligenceBank has helped her marketing strategy and efforts by making her marketing team compete with the much larger companies in the space. If you are a fan of mushrooms, brand marketing, a good David and Goliath story, or just want to hear an amazing journey of an entrepreneur, this episode will be sure to entice your taste buds and grow your understanding of agriculture marketing.

Marketers, don't miss this episode of Brand Intelligence as IntelligenceBank CEO Tessa Court and Lani Evans chat about what it's like to land your dream job in sports marketing, which for Lani has come in the form of F1's Australian Grand Prix. Join Lani and Tessa as they talk about why they like hiring marketers from the agency world, F1 brand management, brand strategy, creative ways to use social media, how to earn customer loyalty and much more. Lani also discusses how she uses IntelligenceBank to maintain brand compliance and improve productivity. If you're a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about the Australian Grand Prix at https://www.grandprix.com.au/