Podcast appearances and mentions of ian faison

This episode features an interview between Bill Pfeifer and Ananta Nair, Artificial Intelligence Engineer at Dell Technologies, where she leads AI and ML software initiatives for large enterprises. Ananta discusses differences between human learning and AI models, highlighting the complexities and limitations of current AI technologies. She also touches on the potential and challenges of AI in edge computing, emphasizing the importance of building efficient, scalable, and business-focused models. --------Key Quotes:“It's very hard to take these AI structures and say that  they can do all of these very complex things that humans can do, when they're architecturally designed very differently. I'm a big fan of biologically inspired, not biologically accurate.”“Do you really need AGI for a lot of real world applications? No, you don't want that. Do you want some really complex system where you have no idea what you're doing, where you're pouring all this money in and you know, you're not really getting the results that you want? No, you want something very simple outcomes razor approach, make it as simple as possible, scalable, can adapt, can measure for all of your business metrics” “We have reached a point where you can do the most with AI models with minimal compute than ever. And so I think that is very exciting. I think we have reached a point where you have very capable models that you can deploy at the edge and I think there's a lot of stuff happening in that realm.”--------Timestamps: (01:20) How Ananta got started in tech and neuroscience(04:59) Human learning vs AI learning(15:11) Explaining dynamical systems (26:57) Exploring AI agents and human behavior(30:43) Edge computing and AI models(32:58) Advancements in AI model efficiency--------Sponsor:Edge solutions are unlocking data-driven insights for leading organizations. With Dell Technologies, you can capitalize on your edge by leveraging the broadest portfolio of purpose-built edge hardware, software and services. Leverage AI where you need it; simplify your edge; and protect your edge to generate competitive advantage within your industry. Capitalize on your edge today with Dell Technologies.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Ananta on LinkedInFollow Bill on LinkedIn

How have data centers evolved and how will we adapt to meet modern data storage demands? In this episode Bill sits down with John Bonczek, Chief Revenue Officer of  fifteenfortyseven Critical Systems Realty, a leading developer of highly interconnected, custom-designed data centers. They discuss the impact of AI on power and cooling requirements and the growing interest in edge deployments. John also highlights the importance of planning, customer requirements, and the challenges of building data centers to meet modern demands.--------Key Quotes:“ And I believe everyone in the space, including AI and hyperscalers, are planning further ahead, as well. Partially because you have to, but you look at the consumption of some of these AI companies that are coming in and gobbling up all of the available inventory out there that meets their needs, it's just causing a lack of inventory to be available.”“There's going to be a next wave from AI, more of the inference applications that are more of the edge applications that require lower latency and more real time compute and learning.”--------Timestamps: (01:45) How John got started in tech (06:45) Data centers and edge deployments (11:13) Challenges in modern data centers(20:29) The role of AI(31:01) Power and sustainability in data centers(35:50) Nomad Futurists and the future workforce --------Sponsor:Edge solutions are unlocking data-driven insights for leading organizations. With Dell Technologies, you can capitalize on your edge by leveraging the broadest portfolio of purpose-built edge hardware, software and services. Leverage AI where you need it; simplify your edge; and protect your edge to generate competitive advantage within your industry. Capitalize on your edge today with Dell Technologies.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow John on LinkedInFollow Bill on LinkedIn

How does the Tour de France collect data and provide real time stats to viewers? Shahid Ahmed, EVP for New Ventures and Innovations at NTT, argues that the work they do to track the Tour de France is the ultimate edge use case. He also dives into small AI models and localized data at the edge, as well as educating for the future of jobs in tech. --------Key Quotes:“ I think [tracking the Tour de France] is one of the most fascinating edge use cases that I've seen in a while…. We've got cyclists going at north of 50 miles an hour, 60 miles an hour sometimes, and they're moving across a variety of different towns, villages, mountains, always a challenge from a network coverage perspective. It's a very difficult equation just from that movement part.”“If you tune in to NBC, which covers the Tour de France, or USA Network, which is the sister network, you'll always see the live coverage of stats…. Live data is a must have and it has to have very small latency, meaning it can't be five seconds later when the cyclist has gone down or finished across the line.”Timestamps: (01:32) How Shahid got started in tech (04:55) Innovations in 5G(09:06) Challenges and innovations in the Tour de France(18:01) Edge AI and industrial applications(27:38) Lessons from a global role and regulatory challenges(34:03) Teaching Industrial IoT and preparing the workforce--------Sponsor:Edge solutions are unlocking data-driven insights for leading organizations. With Dell Technologies, you can capitalize on your edge by leveraging the broadest portfolio of purpose-built edge hardware, software and services. Leverage AI where you need it; simplify your edge; and protect your edge to generate competitive advantage within your industry. Capitalize on your edge today with Dell Technologies.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Shahid on LinkedInFollow Bill on LinkedIn

How are AI and edge computing revolutionizing the retail industry? In this episode, Bill sits down with Omar El Gohary, Vice President and General Manager of IoT Solutions at ServiceNow​​. Omar shares how AI and edge computing are transforming retail by optimizing operational efficiencies and reshaping customer experiences. He also delves into the challenges of managing distributed data, the impact of GenAI, and the opportunities for innovation in today's fast-paced retail environment.--------Key Quotes:“ Technology that is use case driven, that brings you benefit, that's where retailers have to go and that's where the benefits lie.”“You do see that retailers that have more robust processes, that have integrated their entire value chain, that are able to act on data and be proactive and not reactive, will definitely have an advantage.”“ One of the key words is how do you reduce the barrier to the adoption of the use cases, right? And that is by having the correct edge device, by having the right data approach and bringing the silos together, and having the right AI components.”--------Timestamps: (04:27) Evolving with technology in retail(06:33) Challenges in digitizing the retail industry(14:38) Technology adoption and its impact on retail(18:00) Breaking down data silos (27:03) Managing distributed data at the edge(39:03) GenAI's role in transforming retail--------Sponsor:Edge solutions are unlocking data-driven insights for leading organizations. With Dell Technologies, you can capitalize on your edge by leveraging the broadest portfolio of purpose-built edge hardware, software and services. Leverage AI where you need it; simplify your edge; and protect your edge to generate competitive advantage within your industry. Capitalize on your edge today with Dell Technologies.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Omar on LinkedInFollow Bill on LinkedInReimagining Intelligent Modern Retail: Redefining the Retail Experience for TomorrowLearn more about ServiceNow: https://www.servicenow.com/industries/retail.htmlhttps://www.servicenow.com/products/retail-operations.htmlhttps://www.servicenow.com/company/media/press-room/now-assist-ai-industry-solutions.html

In this episode, Bill sits down with Paul Savill, Global Practice Leader of Networking and Edge Compute at Kyndryl, a company that builds and modernizes the world's critical technology systems. Paul provides insights on the cultural challenges between IT and OT teams, the implementation of edge computing across industries, and innovative use cases including robotics in retail, AI deployment, and private 5G networks---------Key Quotes:“To really leverage AI, you have to start with a data foundation. Are you collecting enough information? Is the information that you're collecting correct? Have you got good data integrity? And do you have enough of it over time?” “The value of private 5G networks lies in empowering enterprises to innovate within their own environments.”“The biggest cultural challenge is bridging the gap between IT and OT—it's a dynamic of trust and risk.”--------Timestamps: (01:11) How Paul got started in tech (05:43) Challenges in IT and OT integration(15:08) Industry use cases and innovations(16:45) Bitcoin mining and edge computing(21:10) AI models and custom solutions(26:33) Global trends and private 5G--------Sponsor:Edge solutions are unlocking data-driven insights for leading organizations. With Dell Technologies, you can capitalize on your edge by leveraging the broadest portfolio of purpose-built edge hardware, software and services. Leverage AI where you need it; simplify your edge; and protect your edge to generate competitive advantage within your industry. Capitalize on your edge today with Dell Technologies.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Paul on LinkedInFollow Bill on LinkedIn

In this episode, we dive into the current state of AI and its future ramifications for society  with Ed Henry, Distinguished Engineer - Artificial Intelligence at Dell and an expert with over 18 years in the tech industry. In a conversation that weaves between science and philosophy, Bill and Ed discuss the challenges of model drift, the societal impacts of technological "feudalism," and the implications of AI trying to recreate human intelligence. ---------Key Quotes:“Should people get involved in AI? Yes, it's going to become a technology that is not going away. Pandora's box has been opened and we're not closing it anytime soon. I do believe that write once, run once code is coming.”“ It used to be that technology was a differentiator for a company. It's not anymore; it's a necessity. What you build on top of that technology that becomes a differentiator.”--------Timestamps: (01:47) How Ed got started in tech (04:46) Understanding AI model drift(08:51) Transformers and future AI applications(18:58) Technological feudalism and social implications(33:24) The philosophical pursuit of Artificial General Intelligence(34:12) The role of AI in automation(48:44) The limitations of current AI models--------Sponsor:Edge solutions are unlocking data-driven insights for leading organizations. With Dell Technologies, you can capitalize on your edge by leveraging the broadest portfolio of purpose-built edge hardware, software and services. Leverage AI where you need it; simplify your edge; and protect your edge to generate competitive advantage within your industry. Capitalize on your edge today with Dell Technologies.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Ed on LinkedInFollow Bill on LinkedIn

How is technology shaping the future of neurosurgery? In this episode, Bill sits down with Dr. Lawton, President and CEO of Barrow Neurological Institute, Robert F. Spetzler Endowed Chair for Neurosciences, and Chair of the Department of Neurosurgery. Dr. Lawton discusses the ways he is bringing new technologies and innovation to neurosurgery, as well as how it could improve patients outcomes and broaden the field's scope of impact.---------Key Quotes:“If we're able to have these huge datasets where we can take all the brain tumor patients and then go back 10 years before they were ever diagnosed and see what was abnormal then, it might open up these ways to predict or diagnose or even prevent some of these diseases before they get started.” “It's a technological revolution that has all of a sudden allowed us to envision things in neurosurgery that incorporate this tech in ways that we never had 20 years ago… I think probably the best example of that is the brain computer interface. There's the perfect example  of how technology and engineering brought into neurosurgery is going to change the world.”“Instead of taking just six variables, we can take a hundred variables and we can feed them into the black box of AI, and we can look at way more than just those six. And maybe our decision making will be better. Maybe our predictive powers will be different.”--------Timestamps: (02:26) Integrating technology in neurosurgery(06:37) Brain-Computer Interfaces (09:56) Expanding neurosurgical training(19:09) AI in neurosurgery: Diagnostics and beyond(29:16) Mysteries of the Mind and understanding the mind(34:35) Future of neurosurgery in emotional and cognitive interventions--------Sponsor:Edge solutions are unlocking data-driven insights for leading organizations. With Dell Technologies, you can capitalize on your edge by leveraging the broadest portfolio of purpose-built edge hardware, software and services. Leverage AI where you need it; simplify your edge; and protect your edge to generate competitive advantage within your industry. Capitalize on your edge today with Dell Technologies.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Watch Dr. Lawton share his vision for how AI and edge solutions can be used to transform neurosurgeryFollow Dr. Lawton on X and InstagramLearn more about Barrow Neurological Institute and neurosurgeryGet to know Barrow President and CEO Michael T. Lawton, MDDiscover more about Barrow Neurological Institute's newest research quest to solve the mysteries of the mindWatch Dr. Lawton operate in this collection of neurosurgical operative videosFind out what it's like to be a neurosurgeon by watching three seasons of Barrow Neurosurgery Base CampFollow Barrow Neurological Institute on YouTube, Instagram, LinkedIn, X and FacebookFollow Bill on LinkedIn

How are digital cities transforming the future of urban living? In this episode, Bil chats with Bai Lu, Senior Technologist for Global Digital Cities at Dell, to explore the evolution of digital cities and how they're redefining traditional urban frameworks. Bai Lu shares her journey from engineering to leading digital transformation while exploring how edge computing reduces latency, boosts security, and powers digital twins for smarter city planning. They also dive into the challenges of building digital city projects and highlight innovations like Toyota's Woven City, offering a glimpse into the future of more connected, sustainable urban landscapes.---------Key Quotes:“One way that we can help the city planners using a digital twin platform is to actually help the city planners to predict. What will be the potential issue that is affecting their sustainability plan, like city traffic or air pollution or noise pollution, when they actually want to build a new project?”“The thing that I'm really looking forward to is this equality of using technology for everyone. There will be no limit to anyone because of location, connectivity, or because of age. I believe the future is not far.”--------Timestamps: (01:23) Bai Lu's journey into technology(05:17) Edge computing in digital cities(09:02) Digital city projects and use cases(12:44) Understanding digital twins(15:47) Bai Lu's favorite digital cities deployment(21:04) Sustainability in digital cities(27:42) Breaking down the complexities of digital city projects(35:23) Toyota Woven City: A futuristic vision(40:59) Future of digital cities and edge computing--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Learn more about Dell Technologies Smart City SolutionsCheck-out Bai Lu's recent blog on Forbes Follow Bill on LinkedInFollow Bai Lu on LinkedIn

How is AI transforming security at the edge? In this episode, Bill sits down with Inna Ushakova, Co-Founder and CEO at AI EdgeLabs, to explore the evolving landscape of edge security and its unique challenges compared to cloud and data center security. They discuss the constraints and risks specific to edge environments, the need for lightweight, AI-driven security solutions, and the current state of edge security across various industries. Together, they offer insights into how proactive and automated security measures are reshaping security practices at the edge.---------Key Quotes:“If you talk about adopting AI and machine learning, me personally, I don't really consider this as a huge revolution because it's already a must-have for us. It's not something that we have the privilege to implement or not to implement. It should be already done. You should have it already.”‘There should be some shift from reactive to proactive security.”--------Timestamps: (01:54) Inna's journey into tech(02:17) Understanding security across environments(04:48) Challenges in edge security(06:45) Current threats and vulnerabilities(09:04) Implementing effective edge security(14:05) AI-driven cybersecurity(27:48) Security regulations at the edge(32:40) Edge security across industries(38:59) Future of edge security--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInFollow Inna on LinkedIn

What makes data lakehouses a game changer in modern data management? In this episode, Bill sits down with Alex Merced, Senior Tech Evangelist at Dremio, to explore the evolution of data lakehouses and their role in bridging the gap between data lakes and data warehouses. Alex breaks down the components of data lakehouses and dives into the rise of Apache Iceberg.---------Key Quotes:“I love just get really deep into technology, really see what it does. And then scream at the rooftops how cool it is. And basically that was my charter. And [Apache] Iceberg, the more I learned about it, the more I realized this is really interesting.”“Interoperability and data. Basically, a lot of the things that kept data in silos is now breaking apart.”"So here we're talking about something that's going to be a standard. And that's when I think of the highest levels of openness matter because if it's something that a whole industry is going to build on, it should be something that the whole industry has to say in its evolution…And that's the beauty of openness that it does create these nice sort of places where we can collaborate and compete together.”--------Timestamps: (01:32) How Alex got started in his career(03:54) Breaking down data lakehouses(07:08) The idea behind an open data lakehouse(10:10) Alex's involvement with Apache Iceberg(15:13) Key components of a data lakehouse(23:41) The growth of Apache Iceberg(32:07) Dremio's Apache Iceberg crash course(38:43) Explaining self-service analytics--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInFollow Alex on LinkedIn

LAST SEASON ON MURDER IN HR… we dove into the chaotic world of Jemma, an unsuspecting HR professional who joins Peace of Ship, a company she believes specializes in boating technology but soon discovers is a front for assassins. Things take a darkly comedic turn during a company retreat when Larry, the travel liaison, is found murdered. Using her HR skills, Jemma begins to investigate, interrogating her eccentric and suspicious new coworkers. Throughout the season, Jemma navigates the quirky and dangerous personalities within the company, uncovering secrets and building alliances. Despite the danger, Jemma's HR prowess shines through as she manages to oust the CTO, Trish, as the murderer, improve the workplace environment and is ultimately welcomed into this deadly den of assassins. With the truth revealed and the office slightly less toxic, Jemma's journey proves that even in the most lethal of workplaces, HR can make a difference. And just when she thought she had everything under control, a cliffhanger reveals Jemma's first hire, Shane, is a mole for a rival company. Jump into Season 2 for even more intrigue, as Jemma faces new challenges, another murder, and the next wave of corporate chaos.---Murder in HRStarring Kate Mara, Ben Schwartz and Adam Devine.Presented by Wellhub and BambooHR. Created by Ian Faison. A Caspian Studios Production. ---Jemma and Shane are a top-notch team of HR detectives. But you know another team that finds winning solutions together: Wellhub and BambooHR! BambooHR connects HR professionals to the must-have tools for things like reports, payroll, hiring, onboarding, culture, performance, and benefits, while Wellhub connects employees to must-have wellbeing options for things like fitness, mindfulness, nutrition, sleep, and more!Together, we're working to help businesses and their people thrive– at work and at home. No more detective work needed! Visit Wellhub.com to learn more and schedule your free demo today at BambooHR.com 

How will we feed the growing population while making agriculture more sustainable? In this episode, Bill sits down with Vikram Adve, Professor of Computer Science at the University of Illinois and Director of the AIFARMS National AI Institute for Agriculture, to discuss. Vikram highlights the growing importance of digital agriculture, and how data and technology will play crucial roles in addressing global food production challenges, sustainability, and climate resilience. He also discusses AI's pivotal role and offers insights into optimizing machine learning at the edge.---------Key Quotes:“The sustainability and the environmental constraints that we have to impose to increase productivity is a very, very difficult set of challenges. And so technology is becoming increasingly important in order to meet those challenges."“All of these technologies are becoming important because agriculture faces some major challenges worldwide. Probably the biggest and simplest one to understand is that we have to increase food production over the next 25 to 30 years by as much as probably 60 percent.”--------Timestamps: (01:30) How Vikram got started in tech (03:37) Defining digital agriculture (07:14) How does AI impact sustainability?(19:51) Optimizing machine learning in agriculture (31:30) Near data processing (37:34) The future of data processing at the edge --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInFollow Vikram on LinkedInEdge Solutions | Dell Technologies 

What's the real state of AI adoption, and how can edge computing play a crucial role in driving innovation? In this episode, Bill is joined by Nick Brackney, Senior Consultant of Generative AI Messaging at Dell. Nick has 20 years of experience across a variety of technology domains, spanning startups, tech giants and consulting work. The two discuss the true state of AI adoption and how inferencing and Retrieval Augmented Generation (RAG) will unlock new business opportunities at the edge.---------Key Quotes:“I think AI is going to be synonymous with edge at some point, right? It's going to be that the only applications out there are AI-enabled applications.”“Especially for the folks here who like the edge, RAG is the only way to do real-time, because fine-tuning, there's always going to be this delay. If I want to take my data from the edge, and I want to retrain my machine, that's going to take cycles, hours of GPU time to do. But if I want to just side load it into the generative AI using RAG, that could be instantaneous.”--------Timestamps: (01:10) How Nick got started in tech (04:09) What is the state of AI adoption?(09:48) Understanding Retrieval Augmented Generation (RAG)(14:11) Generative AI at the edge(23:57) Achieving results with custom models(24:41) Applications and benefits of synthetic data(32:44) Advancements in chip development(38:20) AI, PCs, and the tech refresh cycle(40:07) Data sovereignty and edge AI--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInFollow Nick on LinkedIn

Fiction is one of the most consumed forms of content and entertainment in the world, yet there isn't much crossover into the world of B2B. Leaning heavily on educational content, templates, and guides is the way of old B2B Marketing, the brands crushing in 2024 are striking the perfect balance between education and entertainment. And today's guest Ian Faison has a few HOT TAKES around taking big swings, cutting through the noise, and the role that fiction could play in B2B Marketing in the upcoming years… So let's hear him out. 02:24 The Concept of Edutainment in Marketing 05:03 Creating Engaging Fictional Content  11:57 B2B Marketing Done Right 17:04 The Importance of Serialized Content 33:20 Final Thoughts and Takeaways Follow Ian: LinkedIn: https://www.linkedin.com/in/ianfaison/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

This episode features Cisco Sanchez, SVP and CIO at Qualcomm, who shares his business-first philosophy to technology cultivated over 25 years of IT experience. Sanchez emphasizes the importance of IT professionals loving both technology and the business, creating roadmaps that align with business goals, and utilizing frameworks like Charlie Feld's approach. About Cisco:Cisco Sanchez is Senior Vice President and Chief Information Officer for Qualcomm Incorporated. As the leader of Qualcomm's global IT organization, Cisco is responsible for leading the strategic direction for IT infrastructure, Information Security & Risk Management, Cyber Resiliency, Enterprise Applications, and End User Productivity solutions. Cisco is also responsible for driving large scale Pre-Silicon, Post Silicon and Enterprise-wide digital transformation initiatives improving Qualcomm's agility, leverage, efficiency and security. He collaborates with the executive and business unit leadership and focuses on enabling forward-looking innovative technology solutions to achieve Qualcomm's vision and deliver strategic value.Sanchez has more than 24 years of engineering and IT experience. Prior to Qualcomm, Sanchez spent over 15 years at FedEx Ground company. At FedEx Ground, Sanchez served as the SVP & CIO after having worked his way up the ranks, gaining expertise in architecture design, acquisition integration and enterprise IT systems. Throughout his career, Cisco has led many initiatives to ready FedEx for the next generation of business needs, processes, and data resources, including system upgrades, data center migrations, cyber security management and data analytics ecosystem development, to name a few. Cisco holds a bachelor's degree in computer science from Colorado State University and a master's degree in management information systems from Colorado Technical University.Guest Quote:"We love technology. I love technology. I'm a developer, but we should also love the business and understand it thoroughly. So when I first came in, my goal was to not make drastic changes, but understand the business to the best ability possible. I use a framework that looks at the models and try to understand, here's what the business does, here's how it does it, the technology underneath, here's how the enablement activity works. And I think by doing that, it gives you a different, deeper perspective of how the business is interacting and what they do.”Timestamps:*(03:30) - The Role of AI in Modern IT*(09:10) - Frameworks for Business-First IT*(17:50) - Selling the Vision*(18:50) - AI Innovations at Qualcomm*(23:30) - The Convergence of IoT and AILinks:Connect with Ian Faison and Cisco Sanchez on LinkedInLearn more about QualcommReady for more conversations about strategic leadership in AI, automation, and orchestration? Check out The New Automation Mindset Podcast by Workato.

How will AI at the edge reshape how we interact with our devices? In this episode, Bill sits down with Nicole Reineke, Distinguished Product Manager - AI Strategy at N-able to dive into the future of AI, discussing distributed AI, the shifting interaction paradigm and the future of large action models. Nicole argues that this is the most exciting time in edge device management in her career, diving into how AI can revolutionize device management, drive creativity, and spark business innovation.---------Key Quotes:“This is seriously the most exciting time in edge device management that I've ever witnessed. And I've been in edge device management for three decades.”“You have this offline capability that understands and can control all of your device behavior and can understand your intent or your natural language request. And it's going to completely change the paradigm of how our devices operate. It's going to change how we interact with them.  It's going to be huge and it's going to be fast.”“Large action models… can be seen as an extension of a language model. It's the ability to take a set of inputs and use those inputs to create a trigger and that trigger can perform an action against something.”--------Timestamps: (01:40) How Nicole got started in tech (06:27) Edge devices and the shifting interaction paradigm(18:03) Distributed AI and its implications (23:29) Role of humans in AI and automation(27:12) Choosing the right AI model for your data(34:40) What's the next great skill in AI? (38:10) Ways to stay ahead--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInFollow Nicole on LinkedIn

What is the future of private wireless and what role will the edge play? In this conversation, Bill sits down with David de Lancellotti, Executive Vice President - Global Head of Enterprise Campus Edge Business at Nokia to discuss private wireless in depth. The two dive into different use cases, across stadiums and manufacturing, and discuss when private wireless could be preferable to 4G, 5G or WiFi. Key Quotes:“There's a lot of customers that need privatization…. I don't think commodity is such a bad word  in the sense that at some point, I really see it coming, where, whether it's a brownfield or a greenfield application that you're building for, a port, mine, stadium, what have you, that private network is just like one of the boxes you check.”“More than one utility in California had to literally shut off the grid. They had to turn people down to make sure that these wires that would, because of wind, knock a wire down and start a fire.  So what if that wire broke? And what if, by the time it hit the ground, it knew to turn itself off?”--------Timestamps: 01:05 How David got started in tech02:03 Defining Campus Edge and understanding private wireless07:44 Worker safety and applications14:41 The challenges of global projects 16:26 Private 4G/5G vs. Public Networks26:40 Private wireless in stadiums--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInFollow David de Lancellotti on LinkedInEdge Solutions | Dell Technologies

Carter Busse, CIO at Workato, explores how AI is reshaping business decisions and empowering citizen developers. With over 20 years of IT leadership experience, Carter shares real-world automation examples and advice on navigating point solution vendors. He also discusses orchestrating data across systems, democratizing automation, and future trends that will revolutionize the industry. About Carter:Carter Busse, CIO at Workato, is one of the leading innovators in IT/Business partnerships in automation. An accomplished IT executive, Carter brings a rich history in technology, including leading IT during three IPOs—Excite@Home, Salesforce.com, and MobileIron. Carter was hired by Marc Benioff personally as employee #70 at Salesforce. Over the years, he has developed a specialty in constructing highly effective, collaborative teams (90+), executing business strategies, and driving revenue growth while reducing operating costs. Carter is a sought-after advisor of IT leaders around the country, a Bay Area Orbie CIO Award winner, and listed on the Forbes CIO Next list of the top 50 CIOs in the United States.Guest Quote:“Architecture is key. Very key. So, you set up the right infrastructure in a secure place to let people iterate in a safe place—that takes a lot of architecture. You don't want stuff being put into production that these guys built and break. Who gets the first call? It's IT.  So, I really feel like our role is changing from doing more building and more enabling and more architecture.”Timestamps:*(00:00) - Impact of AI on business decisions*(04:15) - Empowering citizen developers*(07:20) - Real-world automation examples*(20:05) - Navigating point solution vendors*(23:35) - Democratizing automation with training and metrics*(31:15) - Future trends and CIO secretsLinks:Connect with Ian Faison and Carter Busse on LinkedInLearn more about Workato Catch up on past episodes featuring conversations between leading CIOs

AI is revolutionizing building energy management. In this episode, Bill sits down with Jean-Simon Venne, Co-Founder and CTO at BrainBox AI at BrainBox AI about their cutting-edge AI solutions for energy efficiency. They dive into current AI challenges, the critical need for defining AI's purpose, and the impact of predictive and preemptive control. Additionally, they discuss how to balance AI power consumption with efficiency gains.Key Quotes:“The bottleneck is now on your capacity to find the right mix of technology to assemble a new solution.”"You could very rapidly deploy AI in thousands and thousands of buildings, without any bottleneck, and get the first layer of 20, 25 percent energy reduction.”“I think where the future is going in terms of optimizing is not only the building at the building level but optimizing the behavior of the building. So the grid could be optimized.”--------Timestamps: (01:48) Jean-Simon's career journey(04:22) Current bottlenecks in AI(07:07) Bias in AI models(13:22) Understanding the complexities of building operations(20:44) Factors influencing AI predictions(25:20) Energy consumption in buildings(28:12) Clustering buildings for grid optimization(35:00) Developing specialized LLMs for building management--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInFollow Jean-Simon on LinkedInEdge Solutions | Dell Technologies

In this episode, Sheila Anderson, CIO at Aflac, discusses how the company is using AI to modernize while handling legacy systems. Sheila highlights key initiatives such as digital claims processing, establishing an AI center of excellence, and transforming internal operations. She also emphasizes the importance of aligning business goals, maintaining ethical AI practices, and developing the workforce as Aflac integrates new technologies.About Shelia:Shelia Anderson is an information technology executive with extensive Fortune 100 CIO, services, and consulting experience, particularly in Financial Services and Insurance. Partnering with C-level stakeholders, she drives business change and digitally enables organizations through multi-million dollar technology strategies, agile development, and support initiatives for applications and infrastructure. She is well-versed in a range of technologies, from legacy systems to cloud, AI, and LLMs, focusing on maturing organizations through cloud migration, agile transformation, and digital enablement. With a significant passion and proven results in mentoring and developing talent in STEM, supporting women in technology, and building exceptional teams, Shelia has demonstrated organizational leadership over 2000+ employees across multiple global locations and managed budgets exceeding $600 million.Shelia has received multiple honors and recognitions for her leadership and contributions to the IT field, including the 2023 and 2024 Top 100 Women in FinTech, the 2021 Boston CIO of the Year SuperGlobal Orbie Award, the 2018 Elite Women in Insurance recognition, and the Distinguished Engineering Alumni Award.Guest Quote:“[When it comes to AI] start with your business. Simple, really. Understand your business, your business challenges, and your business opportunities. Always start with ‘why' and anything that you deliver from there, the closer you can tie the work that you're doing to the business value, the more successful both you and your company will be at the end of the day.”Timestamps:*(01:40) - Aflac's AI Journey*(03:55) - AI at Scale: Transforming Aflac*(09:00) - Building Automation and Innovation into Culture *(26:15) - Leadership Insights and Advice*(31:15) - Future Trends and StrategiesLinks:Connect with Ian Faison and Shelia Anderson on LinkedInLearn more about Aflac's servicesCheck out the My Special Aflac Duck® mentioned in this episodeCatch up on past episodes featuring conversations between leading CIOsCan't get enough AI and automation content? Listen to The New Automation Mindset podcast presented by Workato.Our Sponsor:Workato® makes the creation and implementation of automations 10X faster than traditional platforms. As the leader in AI-powered enterprise automation, Workato enables enterprises to automate their business processes across the organization by integrating their applications, data, and experiences. Designed with best-in-class security and governance, scalability, performance, and availability, our low-code, no-code platform makes it easy for IT and business teams to integrate their applications and automate their processes, drawing from thousands of automation “recipes” built by the Workato community.With Workato's democratized approach to automation and integration, business technologists are empowered to fuel their organization's digital transformation. Workato® is trusted by over 17,000 of the world's top brands, including Broadcom, Intuit, and Box.

5G technology is revolutionizing enterprise computing by enhancing data movement and connectivity. In this episode, Bill sits down with Jim Brisimitzis, Founder and General Partner at 5G Open Innovation Lab, to explore his career from Nortel to Microsoft and the transformative potential of 5G technology. Jim discusses the evolution of private 5G networks, enterprise use cases, and the critical role of connectivity in driving innovation.---------Key Quotes: “My belief is this moment of AI, the evolution of 5G, the emergence of private networks, and edge as opportunities is truly a transformation point for the industry.”“The network is evolutionary, but the use cases on the backend of those networks that they're now enabled is revolutionary.”“I've seen these major waves of technology evolutions that got me really excited about 5G and Edge.”--------Timestamps: (02:00) Jim's career journey(05:48) What is the 5G Open Innovation Lab?(19:41) Private 5G vs. Wi-Fi in Enterprises(25:02) The private 5G network: Evolutionary or revolutionary?(31:42) Automation and workforce resistance(34:30) Addressing the silver tsunami(37:02) The role of technology in knowledge transfer(40:26) Jim's key lessons learned--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInFollow Jim on LinkedInEdge Solutions | Dell Technologies

How will progress at the edge change our homes, cars and the electrical grid? In this conversation, Bill sits down with Kai Hackbarth, Senior Tech Evangelist at Bosch Global Software Technologies for a wide ranging discussion around Kai's work at the OSGI foundation, and the complexities of smart homes, smart vehicles and the challenges posed to the electrical grid. ---------Key Quotes:“Electricity is not the answer for cars. to call it like this. So, if everybody drives an electric vehicle, no grid can manage this.”“The grid was never designed for renewable energy sources.”“I think hydrogen will come, right? It's not yet ready for cars”--------Timestamps: (00:00) How Kai got started in tech (06:28) Kai's definition of edge (13:06) Smart homes and smart assisted living facilities(20:39) Kai's work with the OSGI25:29 Challenges and innovations in smart grid technology28:49 The future of electric and hydrogen vehicles32:51 Software-defined vehicles and industry challenges39:00 Developments in edge tech and sustainability--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInFollow Kai on LinkedInEdge Solutions | Dell Technologies

Ian Faison, Founder of Caspian Studios, shares his serialized content framework.

Organizations need access to digital infrastructure and communications networks to leverage AI in a cost effective way. In this episode, Bill sits down with Greg Cudahy, Global Leader of TMT and Global Industries AI Leader at EY, to discuss digital infrastructure in an emerging AI world. The two talk about the judgment calls we will have to make about AI and how culture impacts AI use. ---------Key Quotes:“The people part of generative AI is every bit as important to get traction as the technology is.” “All the forecasts are saying that roughly 75 percent of the data over the next 10 years that we see, that's acted upon for AI or any other business use, is going to come from edge computing. It's a groundswell. This is a huge trend.”“As edge computing rises, you're creating more points of entry for bad actors. So the importance of cyber has never been higher.”“Moving all this data that AI requires means huge investment in communications networks, even more than we've got today…. People don't think about moving the data. They think about what I'm going to do with it. They don't think about what this gigantic swell of volume of data is going to go….Enabling communications infrastructure has got to be a priority for virtually every nation state right now.”--------Timestamps: (01:25) How Greg got started in tech(09:38) AI shifting from a feature/function to a focus business outcome (14:35) Bespoke models at scale (19:00) What bandwidth do we allow AI to work within?(32:59) How corporate and geographic cultures impact the use of AI (34:46) Navigating regulation and security concerns with AI at the edge (41:29) The need to invest in communications networks to move data--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInFollow Greg on LinkedIn

In our latest episode, Ian Faison from Caspian Studios reveals how to transform your content strategy with the power of serialized content.Creating content is one thing, but truly maximizing its impact and ROI is a whole different level of challenge. You know you need to stand out, you know you need to engage your audience, but how do you do it in a way that sets you apart?Tune in to learn how to differentiate your content, engage your audience effectively, and maximize the ROI of your owned media portfolio.In this episode, you'll learn:How to create valuable shorts from existing content for effective distribution strategies.Why balancing inspiration with uniqueness is crucial in content creation.What it takes to engage a niche community through educational and inspiring content.How to repurpose and promote content through short form and behind-the-scenes material.Why serialized and binge-worthy content is essential for engaging B2B audiences effectively.***If you like distribution and repurposing playbooks, you'll love my Blog Remix Guide (it's free). Join 2,500+ subscribers here: https://justinsimon.co/remix***CONNECT

“How can you take the trust that you have in the data center when you deliver data, and how can you stretch that from the far edge, to a gateway, to an edge server, to the core, to the cloud?” Steve Todd, Fellow & VP of Data Innovation and Strategy at Dell Technologies, predicted 25 years ago that the problem of data trust on the edge would be important today. In this conversation, he discusses the long process behind building a solution. ---------Key Quotes:“The light bulb went on; there's an intersection, I believe, between distributed ledgers and delivering trusted data.” "The other thing I think that is happening at just the right time, is the importance of AI, the importance of model building and deployment of inference towards the edge. Everybody's investing in that right now and there hasn't been a corresponding level of investment into knowing that the data is trustworthy."--------Timestamps: (01:35) How Steve got started in tech and his career journey (08:16) The intersection between distributed ledgers and delivering trusted data (11:04) How can you take the trust you have in the data center and stretch it to the edge? (14:11) The power of open sourcing Project Alvarium, a community building Data Confidence Fabric(22:11) How did Steve predict this need years ago? (29:43) What does Steve see coming next? (34:35) What is the Hedera network? --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInConnect with Steve Todd on LinkedInBumpy Landing: Distributed Ledgers In A Centralized World Building Data Confidence at the Edge

Ian Faison is CEO and Founder of Caspian Studios where they create shorts, shows and moonshots (with podcasts and videos) for B2B companies. Ian wrote to me and said “I have an idea for your show…” and when Ian writes with an idea, I will of course say yes.   Here's what we cover: The old and dusty content marketing strategy; The new content marketing strategy and why companies are adopting an Owned Media Portfolio; Examples of shorts, shows and moonshots; How do you create a podcast that breaks through the noise; What goes into a Moonshot like Murder in HR; How does an Owned Media Portfolio create ROI and how do you measure it; How can early stage startups best leverage this new way of creating content; AMA: Ian asks me his burning question which I answer at the end of our episode. You can find Ian on LinkedIn: www.linkedin.com/in/ianfaison Check out Caspian Studios: www.caspianstudios.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I'm sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Are we in the age of bespoke models? How long will that last? In this conversation, Bill sits down with Jaxon Repp, Field CTO at HarperDB, a globally-distributed edge application platform. They discuss solutions to managing distributed data, customized AI models and bringing the east of cloud to the edge. ---------Key Quotes:“I think that we are in the age of bespoke models now. But I think like all things, unless you're flying a remote drone armed with missiles, you probably will be able to make do with a model that just handles the basics.”“There's a lot of upside to still having the horsepower to do the cool things and not necessarily pushing out all the way to the edge.”“If I can train on a set of averages, some sort of compressed nature, I can dramatically reduce the amount of data that I have. If I can train on summaries as well as I can train on the raw data, then I'm not going to hold on to that raw data for anything other than, you know, super emergency cases.”--------Timestamps: (01:17) How Jaxon got started in tech and to HarperDB(07:25) Determining product market fit (13:18) How do we bring the ease of cloud to the edge? (18:37) Solutions to distributed data (25:50) The future importance of bespoke models --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInConnect with Jaxon Repp on LinkedIn

How will generative AI impact the factory floor? In this conversation, Bill sits down with Jason Nassar, who is responsible for Dell Technologies' global strategy for manufacturing edge products and solutions as a Senior Consultant Product Manager. The two dive into the future of generative AI on the factory floor, musing about the role of robots and small language models.---------Key Quotes:“I think as the technology improves itself and it's going to happen faster than we think, there will likely be robots and even humanoid robots that are going to be performing tasks that in the past people performed.”“At the end of the day, these LLMs or large learning models, they're best put in the cloud right now, large data centers actually processing this. But this is quickly going to move directly to the edge. And that means that this technology is going to be utilized on the factory floor.”--------Timestamps: (02:00) How did Jason get started in tech? (02:40) IT and OT in manufacturing (06:45) Evolution of customer needs in manufacturing (20:54) What is possible with traditional AI?(14:54) The potential of generative AI in manufacturing (19:00) Hallucinations and human error(20:50) The future of work and education (33:32) Robots on the factory floor--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInConnect with Jason Nassar on LinkedInRead Jason's latest blog on CIOLearn more about https://edgeresources.dell.com/?industry=manufacturing

What is a mirrored consumer and how can digital twins be used in retail? In this conversation, Bill speaks with Deepak Chaudhary, Lead for Intelligent Edge Solutions at Accenture, where he is focused on driving digital transformation, modernization, and platform development, particularly emphasizing intelligent edge computing, data analytics, and artificial intelligence at the edge. Deepak and Bill dive into mirrored consumers, digital twins in the retail space that mimic consumer behavior. They also discuss the complexities of digital transformation and some of the challenges being tackled with edge technologies in retail. Key Quotes:"Mirrored consumers are the digital representation of our customer's profile persona. And that profile is being derived from first- or third-party data points. Maybe it can be variables, it can be sensors, it can be history, haptic technologies we are using. And by understanding the consumer through a mirrored consumer, we can understand what will be the next step of the consumer journey in daily life?"--------Timestamps: 01:15 How Deepak got started in tech 05:18 Why do customers turn to Accenture?09:43 How have customer needs evolved in recent years? 12:02 What is a mirrored consumer?14:34 How is technology changing the consumer landscape? 19:23 Creating digital twins 23:12 Digital twin examples 30:00 Hyper-personalization in retail and dynamic pricing 33:50 Generative AI at the edge and small language models --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInConnect with Deepak Chaudhary on LinkedIn

How can we create a “digital nervous system” and how will this change the edge? In this conversation, Bill speaks with David Sprinzen, the VP of Marketing at Vantiq, an application development platform for real-time edge-native applications. David and Bill discuss how modern technology can pull inspiration from the human nervous system, and dive into the future of generative AI at the edge. They also talk about data privacy, hallucinations, and small language models.  Key Quotes:“In the new world what we're looking at with technology is effectively creating a digital nervous system. That means, how do you take data in from sensory inputs from cameras, from sensors, from IOT devices, from humans, and how do you make sense of it? How do you react to it? How do you store it?”“Data is not value in and of itself, data is a mechanism by which you derive value.”--------Timestamps: (01:20) How David got started in tech (07:37) What drives people to the edge? (12:08) What does edge native mean to David(20:30) What does naturally distributed mean?(22:11) How Vantiq thinks about “low code”(28:33) Data management needs more attention (30:40) The role of generative AI(33:42) The future of small language models at the edge (36:08) AI at the edge in healthcare (40:08) Digital twin city project (42:26) How does Vantiq identify the best projects? --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInConnect with David Sprinzen on LinkedIn

Ian Faison, founder of Caspian Studios, is talking too loud about ‘puffy pants', the chilly morning staple you didn't know you needed. Chris Savage is talking too loud about Netflix's hilarious and educational animated teen series, Big Mouth. And Sylvie is talking too loud about the cinematic masterpiece that is BlackBerry, and the iPhone before-times. Links to learn more about Ian:Ian's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

This episode features an interview between Bill Pfeifer and Arnaud Langer, Global Managing Partner Edge and IoT at Atos. At Atos, Arnaud is focused on helping customers navigate their legacy-to-edge or cloud-to-edge transformations, leveraging the power of 5G, Edge, and IoT technologies.They dive into Arnaud's work in the energy industry and the complexities of digital transformations in that space. They also discuss sustainability, optimization, and forward looking edge trends.---------Key Quotes:“When you think about the inertia of a power plant, think about a gas or oil based power plant, you've got about a 24-hour inertia on it. So, that means that you need to plan ahead 24 hours how much power will be consumed. A nuclear power plant is about a week and solar is about 10 seconds. If you've got a cloud your solar array shuts down. So we're definitely looking at a different type of management for the grid.”--------Timestamps: 01:15 How Arnaud got started in tech05:53 The complexity of the tech stack needed to solve business problems09:22 The intricacies of edge and IoT in the energy industry13:26 Coordinating energy consumption and use 17:02 Modernizing old tech 19:36 The OT mindset in the energy industry and refresh cycles 26:02 The surprising cost of sensors 30:13 Forward looking edge and IoT trends36:12 Advice for companies on edges strategies --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInConnect with Arnaud Langer on LinkedInLearn more about Atos and Dell Technologies collaboration on the NativeEdge platform to unlock new business value across edge environments (Case Study / Video)  Learn more about Atos

Why are vector databases important at the edge? In this episode, Bill sits down with Dr. Vivien Dollinger, CEO at ObjectBox, to discuss the growing significance of vector databases in the AI tech stack and how this will impact the future of edge computing. They dive into the future of edge AI data management and why more data isn't yet stored at the edge.---------Key Quotes:“Vector databases are an essential piece of the AI tech stack and will become even more so.”“We will see more infrastructure software for edge computing coming up to empower the market to really make the edge as easy as the cloud.”“I believe there will be more data staying in the edges, residing in edges, than on the cloud. But this is going to take time.”“This whole terminology around edge computing and edge is not doing edge computing a favor.”--------Timestamps: (06:54) What are vector databases? (excel ata similarity search)(11:30) What makes it an edge vector database?(16:43) Data sync and future of data management at the edge (20:05) What are people doing with the data (24:30) connections between edge computing and sustainability(28:30) The future of edge AI data management(36:00) What's exciting about edge over the next couple of years?--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInConnect with Dr. Vivien Dollinger on LinkedIn

Where do multi-cloud and edge intersect?  What is the dividing line between them? In this episode, Bill sits down with Jeff DeVerter, Chief Technology Evangelist at Rackspace Technology, to dive into relationships between edge, multi-cloud, managed hosting, and colos. They discuss the never-ending decisions that have to be made regarding where to host data.---------Key Quotes:“I don't like thinking about things from the angle of how can I save money? What I do like on the fin-up side, is how do I ensure that every dollar, every peso, every euro I'm going to spend on technology is going to drive meaningful business outcomes?”“What excites me about the future of edge computing? First of all, because it is a first class citizen today and not a buzzword. That one gets me excited, that it is a core component of most enterprise architectures these days and a first-class citizen there.” --------Timestamps: (01:00) How Jeff got started in tech(06:43) The lin between edge, cloud, and colos(12:43) IT has to understand the business side (14:51) Views on multi-cloud(26:36) Managed hosting at Rackspace (28:12) Navigating egress fees(32:08) Is moving to the cloud the riskiest thing a company will do? (38:08) Do customers care about edge as a term? (41:20) What excites Jeff about the future of the edge?--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.--------Links:Follow Bill on LinkedInConnect with Jeff DeVerter on LinkedIn

How will edge technologies and AI shape the future of our cities? In this episode, Bill sits down with John Lockhart, Lead Sustainability Technologist, Global Digital Cities at Dell, to discuss all things digital cities. They dive into how city leaders can approach digital transformation and tackle the problems in their cities, and discuss digital twins and the impact of AI. ---------Key Quotes:“What's happening at the edge from an IOT perspective, as well as what's happening in the data center, they're able to really drive insights from the value they're gaining at the edge. And then that in turn delivers on the outcomes that leaders are providing their, whether it's constituents from a city perspective or whether it's shareholders from an enterprise perspective."“Cities have really been dealing with a lot of different technology challenges as they come across a problem over the past 30, 40 years, they'll apply a solution that solves a particular problem. But that's really like putting a band-aid, rather than trying to find the root cause and see how they can drive different results.”--------Show Timestamps:(01:05) How John got started in tech (03:26) Applied IOT in digital cities (05:46) What makes a smart city smart? (08:56) Where can city leaders begin?(10:23) What obstacles do city leaders face? (13:53) John's work at the live lab incubator (16:48) How do cities decide what problems to tackle? (20:45) Greenfield versus brownfield(26:31) Digital twins in cities (29:57) Understanding ROI in digital cities (38:42) How will AI change our cities? --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko and Eric Platenyk.--------Links:Follow Bill on LinkedInConnect with John Lockhart on LinkedInArtificial Intelligence and Gen AI in Smart Cities, white paper by John Lockhart

What is the future of edge computing in the space age? In this episode, Bill sits down with Elizebeth Varghese, Partner / Principal, Space Economy Acceleration Leader at Deloitte to discuss her work on bitcoin and the spacefaring economy, and how it relates to the future of edge computing. They dive into space as the ultimate edge computing use case and how space technologies will change society.Key Quotes:“In combining that aspect of edge computing and the blockchain aspect, you can manage digital identities. Individuals can have control and self sovereign control over their individual identities because they can control what's shared, they can control how it's shared, and that's not something that they need to rely on a third party.”“Lots of IT folk are going to have to understand the non-terrestrial aspect of data management... I think IT leaders and technologists are going to have to understand this intersection with data that gets piped from somewhere else.”“I'd expect edge computing to decentralize space data marketplace where users could buy and sell data directly from satellites.”--------Show Timestamps:(01:15) Elizabeth's work and background (05:56) The human side of blockchain (16:56) What is the space economy? (20:16) Primary non-terrestrial use cases(23:30) Managing space-based data (28:59) What comes next? --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko and Eric Platenyk.--------Links:Follow Bill on LinkedInConnect with Elizebeth Varghese on LinkedIn

Ian Faison is Founder and CEO at Caspian Studios. Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CIO Classified, and Rise of RevOps. He's an Oakland native, former Army Captain, and West Point graduate and Co-founder of Mission.org and co-founder of VETCON. Ian joins Dave to talk about podcasting for B2B. Can it work? How do you think about ROI?Ian also shares some of the behind the scenes from a recent show they created called Murder in HR - a narrative fiction podcast they created for the B2B SaaS brand Gympass - which reached #1 on the fictions charts in Apple podcasts and has over 1M listeners to date. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

What is the future of IT and how does it affect careers at the edge? In this episode, Bill sits down with Brad Maltz, Senior Director of the DevOps Portfolio and DevRel at Dell Technologies to discuss DevRel, EdgeOps and how IT can adapt to the momentum of edge technologies. They explore how people in IT should navigate their careers at this technology juncture, and whether the terms edge, cloud and data center will remain relevant.Key Quotes:“Do you truly need to designate that physical destination as an edge versus cloud versus data center? I don't think you do.”“The DevOps movement is well positioned to help the edge going forward.”“DevOps to me is an operating model. It's all about IT technology-oriented folks needing to become more agile to partner and satisfy their end users.”--------Show Timestamps:(01:10) How Brad got started in tech (02:47) What is DevRel and why is it important? (06:28) How should IT adapt to growth at the edge?(09:39) Who is IT at this point? (12:24) How can IT prepare and stay relevant?(24:56) If Brad were starting in tech now, what would he focus on?(28:50) The role of platform engineering (31:15) Will the terms data center, cloud and edge matter in the future?(37:43) What is Brad looking forward to in Devrel and IT?--------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko and Eric Platenyk.--------Links:Follow Bill on LinkedInConnect with Brad Maltz on LinkedInCheck out Brad's DevOps Thought Leadership vlog and Webinar

How can you go from zero to 1.1 million podcast listeners? How can branded content and product placement tie together to reshape the narrative for your customers? To find out, join Ian Faison, CEO of Caspian Studios and William Tyree, CMO of IntelligenceBank to hear how Ian has created some of the world's most-streamed business podcasts by uniting the idea of branded content and storytelling to satisfy both the listeners and companies he works with. This episode of the Brand Intelligence podcast is a treasure trove of facts and advice that every brand manager should be privy to, as it dives deep into the intricacies of B2B podcasts, the art of well crafted branded content and the strategic significance of media in today's competitive marketing landscape.

Once a boutique operation, New Belgium Brewing is now producing millions of barrels of beer. In this episode, Bill sits down with Adam Little, who has been with the company for nearly nine years and currently serves as Senior Manager, Enterprise Security and Compliance. They dive into how New Belgium has used edge technologies to scale their production to meet increasing demand and to improve their distribution processes.---------Key Quotes:“As we've grown over the years, we said look, the only way we can do this is looking at the data and really using our power of IT to drive that business forward. How can we save time in the brewing process? How can we get a couple more cans off the line? How can we get a couple more cases out the door? Are we brewing the right things at the right time so that we're prepared for demand?”“One thing's for sure, if you never collect the data you can't make the right decision with it.”--------Show Timestamps:(02:05) How technology supports beer production (06:15) Scaling production through automation(07:03) What data do they collect, and how do they collect it? (13:03) Using data to support distribution (19:03) Increasing canning speed and capacity (23:47) The process of automating (26:37) Processing data and determining what to keep (30:37) Identifying the business problem (37:23) What is next for New Belgium? --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko and Eric Platenyk.--------Links:Follow Bill on LinkedInConnect with Adam Little on LinkedInLearn more about what New Belgium Brewing is doing at the edge: Video, Case Study

Visual AI at the edge is becoming increasingly ubiquitous, even reaching some traditionally lower tech sectors like gas station convenience stores. In this conversation, Bill sits down with Sridhar Sudarsan, the CTO at SparkCognition, to discuss their visual AI products and how they have been deployed at scale throughout gas stations and how they are using visual AI to enhance school safety. They dive into ethical considerations of visual AI at the edge and how SparkCognition thinks about operations in addition to model training.---------Key Quotes:“These AI systems are really a tool that helps the human, who then helps the AI systems, who then helps the human. And we're constantly pushing the barrier to raise the bar.”“From an industry perspective, Murphy's Law continues to apply and I think we continue to find hardware getting less and less expensive, more processing happening at lower costs.”--------Show Timestamps:(01:18) How did Sridhar get started in technology? (02:16) Sridhar's time at IBM(10:45) Visual AI use cases at gas stations (18:13) Using existing camera infrastructure (20:43) Developing an economic model to deploy edge AI(25:11) ROI calculator (29:02) Privacy and visual AI in schools (34:32) Training ethical AI (40:46) Sridhar's favorite deployments --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko and Eric Platenyk.--------Links:Follow Bill on LinkedInConnect with Sridhar Sudarsan on LinkedIn

Today Ian interviews John Foong, CRO of Domain Group. Domain is one of the largest property marketplaces and portals in the Southern Hemisphere. John tells us how to leverage metrics rather than drown in data, and how to demonstrate your business' value, even in a tight market. He also describes how you should treat frequent flyers; what John calls his best customers. Guest Bio:John joined Domain as CRO in September 2021, having previously held senior leadership roles at Uber, Google and McKinsey & Co. John has focused on accelerating Domain‘s marketplace strategy leveraging Domain mantra of “Better Together”. John's focus is helping agents build sustainable and effective businesses by offering a set of connected solutions to supercharge agents workflow to complete today's tasks in half the time. He was ranked #36 in Elite Agent's “Most influential leaders in Australian real estate” at the end of 2022.John has a Bachelor of Commerce Honours from degree UNSW and an MBA and Masters in Education from Stanford University, where he was the Class President.Guest Quote:“You can easily spend a lot of time reviewing metrics, collating metrics, trying to clear out all the noise so those metrics are reasonable and comparable. And the useful question I find in trying to figure out that middle ground, that optimal point of metrics, is that question of, ‘so what?' Or put differently, if I have this metric, if I measure it, will it help me make a different management decision in a timely way? What's the so what?” - John FoongTime Stamps:**(00:50) - John's role at Domain**(01:33) - Defining RevOps**(06:48) - Building RevOps Strategy**(11:45) - RevObstacles **(14:28) - RevOops**(25:10) - The Toolshed **(36:41)  - Quick Hits Sponsor:Rise of RevOps is brought to you by Qualified. Qualified's Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. Links:Connect with John on LinkedInConnect with Ian Faison on LinkedinCheck out the Domain Group Website

How is AI being used at the edge, and what possibilities does this create for businesses? In this episode, host Bill Pfeifer sits down with the co-authors of the book AI at the Edge, Jenny Plunkett, Senior Developer Relations Engineer and Daniel Situnayake, Head of ML at Edge Impulse. They discuss how to determine which problems can actually be addressed through AI at the edge, how to think about effective AI, and unexpected use cases in generative AI and synthetic data generation. Plus, they cover how AI can support data distillation efforts and how to build teams that can successfully navigate this landscape. ---------Key Quotes:“We're going to be using generative AI to help us build a synthetic data set to train other AI models to deploy to edge devices.” - Jenny“One of the things that's really cool about synthetic data and using generative AI for that, is it potentially reduces the cost of training a model because instead of having to spend huge amounts of money labeling all this data, if you create the data yourself, you can have it implicitly be labeled.” - Dan --------Show Timestamps:(01:49) How did they get started in tech? (03:14) What brought them to AI?(08:12) What brought them together to write their book?(13:26) Determining which problems can be addressed with AI at the edge(15:51) What possibilities does AI at the edge create for businesses? (20:41) Synthetic data and generative AI (24:15) Using AI for data distillation (31:00) Building a skilled and interdisciplinary team (39:30) AI's transition from a career path to a tool (43:06) Effective AI (46:46) Edge / wildlife conservation case study (49:37) What are they excited about moving forward? --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko and Eric Platenyk.--------Links:Follow Bill on LinkedInConnect with Jenny Plunkett on LinkedInConnect with Daniel Situnayake on LinkedIn and TwitterDaniel's substack

B2B marketers aren't creating serialized content. But you should be. We felt so strongly about this that we literally wrote a book about it. Well, not “we”. Ian wrote it. And we're sharing key insights from that book with you in this episode of Remarkable. Because you, the B2B marketer, could be capitalizing on a more efficient content strategy proven to boost sales and improve ROI. Stop making one-off pieces of content. Make a series and make marketing not only easier and more productive for you, but more bingeable and more addictive for your audience.So tune in for an exclusive sneak peak of The Serialized Content Framework, by Ian Faison, CEO of Caspian Studios. And get ideas churning for your next new content series. This episode is going to revolutionize the way you do content marketing.About Ian FaisonIan Faison is CEO of Caspian Studios, a video podcast-as-a-service company. Ian founded Caspian Studios to help CMOs and marketing teams to create world-class podcasts and video series. Caspian Studios now produces and manages over 60 podcasts and video series across a variety of industries.About the Serialized Content FrameworkThe Serialized Content Framework is an ebook three years in the making, written by Ian Faison, CEO of Caspian Studios. It answers the questions:Where is B2B marketing headed?How is Hollywood-style storytelling evolving?How do you drive pipeline from B2B content?What B2B Companies Can Learn From the Serialized Content Framework: Series>one-off pieces of content. You spend so much more brain power trying to come up with the newest, freshest material for every single piece of content than in creating a formula for a content series. Series are a more productive, more efficient use of your marketing team's time and resources. Ian says that content powerhouses like Disney, Mattel and Marvel are capitalizing on this tactic. He says, “Each of these franchises is multiple seasons. It's multiple episodes within a season. And a lot of times they have other types of shows that are similar in either format, characters or universe. Then you get to market the entire franchise and your marketing is more productive over time.” B2B companies should do the same to multiply productivity and ultimately revenue.Don't always try to sell to your audience. 95% of the time, people are not in buying mode. They don't want to be sold to. So instead, continually and consistently put quality content where your audience is. Ian says, “You want to create really good, really impactful content in that 95% of the time so that when they go into the research phase, they're already thinking of you and you're already top of mind.” This is why top of funnel content is important. Because it builds brand awareness and affinity that leads to sales.Niche down. Your product is not for everyone. It is for a specific persona. So create persona-driven content for greater impact. Ian says, “The more segmented and targeted on a specific persona, the better off [your content will] be. Look at industry, look at role, look at geography.” (And much, much more.)Quotes*”Serialized content is so important because it compounds. By the time you get to episode 40, 50 or 60, you have this valuable back catalog of content that has been working for a long time. As you continue to grow and expand with more and more episodes, all of that back catalog starts to perform even better over time. And you can cut it up to use as derivative content. ”*”If you're creating serialized content, for example, a video podcast, and every single week a new episode comes out, this is something that is a consistent, repeatable process to drive brand gen. It is constantly fresh, but it also is evergreen, and it impacts various parts of the funnel.”*”If serialized content is not nested right in your go to market, then it's never going to get approved, and it's never going to get any results. It's never going to get the support and the effort that it needs. So we need to make sure that this fits right into our go to market strategy.”Time Stamps[1:35] Part 1: What's the Serialized Content Framework about?[3:52] Part 2: How do you engage prospects who aren't ready to buy yet?[7:11] Part 3: Why should you niche down?[15:33] Part 4: Where do series fit in your GTM?[21:29] Part 5: How do you create a video podcast series?[32:44] Part 6: How do you drive pipeline with a video podcast?[43:46] Part 7: What KPIs should be you be tracking?[50:54] Part 8: How does content shape community?[53:50] Part 9: What are some examples of serialized content portfolios and video podcasts?[55:20] Part 10: Advice and resourcesLinksCheck out the Serialized Content FrameworkConnect with Ian on LinkedInLearn more about Caspian StudiosAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

What can IT learn from OT and vice versa? How are these two groups collaborating and where is it difficult for them to see eye-to-eye? In this episode, Bill sits down with Jeroen Mackenbach, Engineering Technologist for the Edge Portfolio at Dell Technologies, who has extensive experience on both the IT and OT side, and who has been writing and speaking about the ways the two groups can relate to one another to work together. They dive into the various perspectives each group brings and how this will influence the edge.Key Quotes:“What I see is that OT and IT, they aren't getting along because there's a lot of very different areas that they're interested in. It's a tough equation.” “OT is doing a lot of innovation to make sure that they can actually utilize all of those resources in a deterministic way. And we now need IT to actually adopt it to make sure that we have the capabilities to actually run these virtualized workloads.“It's a lot of interaction between the OT and the IT world, which is happening. And that allows us to also do a lot of innovation, together with these partners which is a good thing because we're making a lot of progress there.”--------Show Timestamps:(01:20) How Jeroen got started in technology (02:37) Why did he move into IT?(04:55) IT versus OT(06:20) How can we remove friction between IT and OT?(10:41) Tech cycles in IT, OT and at the edge (13:03) Why Jeroen wrote a blog about IT and OT  (15:55) Is automation at the edge bringing IT and OT closer together?(19:12) Operating at an IT scale with OT level security (21:40) SCADA networks and security (28:07) Collaboration between both ways of thinking(34:13) What IT and OT learn from each other (40:00) What is Jeroen focused on next? --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko and Eric Platenyk.--------Links:Follow Bill on LinkedInConnect with Jeroen on LinkedInHear more from Jeroen: Dell NativeEdge: Securing your edge environments with zero trust technologyHow to Protect Your Edge Estate and How NativeEdge Can Deploy ItDell NativeEdge Speeds Edge Deployments with FIDO Device Onboard (FDO)

Go-to-market leaders have to fill a lot of roles. Today's guest says that, of many jobs, his most important role is fueling revenue success. This episode features an interview with Jason Rushforth, Senior Vice President and General Manager for the Americas at SugarCRM. SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Jason emphasizes the importance of doing your research and asking questions to set yourself up for success. He and Ian talk building pipeline, critical tools, and aligning cross-operational teams.Guest Bio:As SVP and GM, Americas, Jason Rushforth brings more than 20 years of product and SaaS experience to SugarCRM – all of it in CRM and CX. He is a respected technology industry veteran; his most recent role as VP and GM for Infor saw him implementing the vision and execution of their Customer Experience suite of solutions.Prior to Infor, Jason was VP of Industry Solutions and Enterprise Sales at Oracle, where he joined via the acquisition of Eloqua and was responsible for top line revenue growth of the $750B Marketing Cloud. He served Eloqua as the GM of Industry Solutions and drove the go to market strategy for specific applications, resulting in a 1B+ sale to Oracle. Jason was also President of Front Office Solutions at CDC Software (now Aptean), and on the board of directors for Marketbright (now Act-On).Armed with years of knowledge in building out both MarTech and CRM stacks, Jason is a subject matter expert in the discipline of customer service, with thousands of speaking engagements under his belt. He is passionate about education and thought leadership, and energized to build relationships with customers, analysts and prospects.—-----Guest Quote:“We're putting an emphasis on doing your research and qualification, asking the tough questions, because that sets the table for what a future successful outcome looks like. And there's so many data points around a customer or prospect. With a high degree of curiosity, with some structure around it, you can go into a meeting a lot more prepared to ask the hard questions by just understanding the general landscape of that company.”-----Time Stamps:**(00:15 ) - Jason's start**(01:45) - Defining RevOps**(02:58) - Why RevOps is like a cake**(05:49) - Building a RevOps Team**(23:17) - RevObstacles **(31:39) - The Toolshed **(41:36)  - Quick Hits —Sponsor:Rise of RevOps is brought to you by Qualified. Qualified's Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. —Links:Connect with Jason on LinkedInConnect with Ian Faison on LinkedinCheck out the SugarCRM Website

How has computer vision evolved and what is its potential at the edge? In this conversation, Host Bill Pfeifer sits down with Wayne Arvidson, Global Director, Market Development & Strategy at Dell Technologies, to discuss in depth. They dive into five key themes in computer vision use cases, discussing personnel and facility safety, operational efficiency, personal experience, sustainability and revenue enhancement. They also consider whether we will have data marts down the road, and the role of generative AI. ---------Key Quotes:“The thing that people are looking for from computer vision, they're looking for real time situational awareness. Whether that's from a safety perspective, whether it's from an operations perspective, doesn't matter. And the only way to do that is it's got to sit at the edge. I've got to be ingesting it, processing it, managing it there at the edge. I've got to be where that physical world meets the digital world.”“There's a lot of information in there that's untapped. As we see the power of edge compute increase, as we see this federated approach to how we work with these edge-based solutions, we're going to start seeing a lot more integration of that information together.”--------Show Timestamps:(01:10) How Wayne got started in technology (04:51) Wayne's experience through three technology inflections (13:49) Wayne's move into computer vision (16:17) Defining computer vision (18:00) Computer vision and the edge (20:18) Five key themes in computer vision use cases (20:30) Personnel and facility safety use cases(22:55) Personal experience use cases(24:13) Operational efficiency use cases (26:20) Sustainability use cases (27:32) Revenue enhancement use cases (30:14) Making computer vision enhancing, instead of an invasion of privacy(35:10) Value in data that we may not have thought of yet (38:36) Will we have a data mart? (42:40) Generative AI and the edge (45:23) The next five years --------Sponsor:Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we're here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.--------Credits:Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko and Eric Platenyk.--------Links:Follow Bill on LinkedInConnect with Wayne on LinkedInLearn more from Wayne: Seeing The Bigger Picture: Transforming Data Insights into Increased Profitability and Growth - VlogBeyond the Platform: An Outcome Driven Computer Vision Strategy - Webinar

This episode features Charles Lu, VP of Operations at LexCheck. LexCheck accelerates contract review and streamlines negotiations by delivering redlines and issues lists in minutes while ensuring consistency across contracts. There, Charles is responsible for executing the C Suite's strategies to grow its product offerings and customer base.Charles explains how he uses RevOps as a strategic tool for not only tracking revenue, but assessing performance and identifying areas for improvement. He also describes the biggest challenge in modern sales leadership: balancing creativity and process to empower teams while providing insights on performance.---Guest BioCharles Lu is the VP of Operations at LexCheck where he is responsible for executing the C Suite's strategies to grow its product offerings and customer base. With a background in law, Charles has served as an M&A Associate at leading law firms such as Latham & Watkins and Goodwin. He holds a J.D. from the University of Michigan Law School and a BASc in Mechanical Engineering from the University of Waterloo. In his current position, Charles leverages his legal expertise and engineering knowledge to drive operational excellence at LexCheck. With a Juris Doctor degree, he possesses a comprehensive understanding of the legal intricacies. Additionally, his Bachelor of Applied Science in Mechanical Engineering equips him with a versatile skill set. Charles' multifaceted background makes him a valuable asset in executing growth strategies at LexCheck. His commitment to operational excellence and deep understanding of the legal industry contribute to advancing the company's impact on the legal tech industry.---Guest Quote“One of the mantras that I live by is that time kills all deals, right? Inactivity kills all deals. Open decision points will kill a deal, right? And so the challenge that we solved was taking those exit criteria and boiling them down to can you write a proposal for this client. Not a proposal that they need necessarily to sign. But can you write a proposal that will basically set out something that we can provide them that will provide them value.”---Time Stamps00:24 - How Charles got started01:54 - Defining Revenue Operations06:46 - RevObstacles15:14 - Scaling legal review26:26 - RevOops29:20 - The Tool Shed35:56 - Quick Hits---SponsorRise of RevOps is brought to you by Qualified. Qualified's Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. ---Links Connect with Charles Lu on LinkedInConnect with Ian Faison on LinkedinCheck out LexCheck

This episode features an interview with Jamie Anderson, Chief Revenue Officer of Emburse. Emburse is the global leader in spend optimization, with expense, travel management, and payments solutions. Jamie believes that revenue operations have been around for a long time, but we haven't always called it “RevOps.” He describes how investing in your RevOps team will result in a great ROI, and how to focus on what really matters when building your bottom line.Guest Bio:As Chief Revenue Officer, Jamie is responsible for setting the strategy and executing on the revenue goals for Emburse. He has over 25 years of experience in the enterprise applications software industry serving in a variety of roles from product development, through marketing, to sales. Jamie has held key executive leadership roles at SAP, hybris, Marketo (Adobe), and most recently Xactly Corp, where he served as CRO. Jamie holds a BSc in Computer Information Systems from Glasgow Caledonian University.Guest Quote:“Revenue operations, I actually believe, have been around for a long time. We just haven't called it rev ops. Some places have just called it pipeline management, cadence. I often say incidentally that the measure of the health of a company is looking at the pipeline and measuring the unweighted four rolling quarter pipeline coverage, the current quarter plus one weighted pipeline coverage. It gives you a very, very strong indication of a company's health.” - Jamie AndersonTime Stamps:1:32 - How Jamie views RevOps13:22 - The importance of specialization15:23 - What makes a horrible client experience21:58 - Making leaders better25:47 - Why RevOps has a great ROI29:26 - The tool shed34:46 - Quick hitsSponsor:Rise of RevOps is brought to you by Qualified. Qualified's Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. Links:Connect with Jamie on LinkedInConnect with Ian Faison on LinkedinCheck out Emburse