Breaking Industry Norms

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Welcome to the Breaking Industry Norms, a podcast where stylists create boundaries and systems in their business so they can have structure and freedom in their lives. I'm your host, Sam Murillo, beauty industry coach and I'm here to help you build a business around your life and NOT a life around your business. Tune in as I share how to create a healthy relationship with yourself, your clients and your business so you can live the beautiful life this industry was meant to give you. I'm so excited to be on this journey with you beautiful. Now, lets started, we have work to do

Sam Murillo


    • Oct 31, 2022 LATEST EPISODE
    • every other week NEW EPISODES
    • 28m AVG DURATION
    • 62 EPISODES


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    Latest episodes from Breaking Industry Norms

    Pivoting your life and adjusting your career as a hairstylist

    Play Episode Listen Later Oct 31, 2022 20:24


    This episode speaks to all the changes currently happening in my life thats affecting my bizI know, it's not fun when things change but its necessary to growThis week I break down the steps to navigate change when it happens to youHere are some spoilers:You need time and space away from xyzThis allows for answers to come to you and creates clarityWhich gives us an end goalThat create clear steps which= strategyI leave you with a bitter sweet ending :( but just know its not forver, just for right nowLove you friend! My dms and heart are always open to youxoxoxo Sam

    Does what you wear to the salon matter as a hair stylist?

    Play Episode Listen Later Oct 10, 2022 30:13


    The current spicy topic on tiktok that has stylists arguing if what we wear to the salon mattersSo I thought this week would be a good time to talk about itIn this weeks episode I'm going to cover:Both sides of the convo, coming comfy vs dressing professionallyWhat clients actually thinkThe experiment stylists took with this and what they learned from itAnd my personal experience with "dress code" and how its affecting me 13 years behind the chairI'm excited to share this with you and can't wait to hear your thoughts on it

    Handling a client redo behind the chair

    Play Episode Listen Later Oct 3, 2022 30:02


    Is stylists supporting stylists dead? Let's talk about pros bashing each other online, (ew!)

    Play Episode Listen Later Sep 26, 2022 25:27


    Batching Mini Class + How to create a months worth of content for the overwhelmed hairstylist

    Play Episode Listen Later Sep 19, 2022 34:28


    Batching has changed the way I do biz and I want the same for youCreating content doesn't have to be hard and I want to show you how to make it easier with batching.Batching is a system that breaks down one major task into small takes and accomplishes it in half the time so that way  you stop creating on the flyThis save you so much time, energy, and overwhelm and in this episode I'm going to teach you how to use batching in order to create 1 month worth of contentIn the episode I mention Later app for your one stop hub for creating postsIf I can help you with batching please slide into my dms @sammurillohair I'd love to help

    Are you a hairstylist who suffers from message anxiety?

    Play Episode Listen Later Sep 5, 2022 23:39


    Do you suffer from message anxiety working behind the chair?You know, that constant overwhelm of having 10+ messages waiting for your response but it causes you anxiety so you don't return messages for days, sometimes over weeks.Inside this weeks episode we talk about just that and I leave you with 2 solutions and examples to help relieve some of the stress and overwhelmLet us know what you think of the episode by writing a review. This helps us reach and connect to like minded stylists like me and you

    4 processes I did to help streamline my client experience behind the chair

    Play Episode Listen Later Aug 29, 2022 25:33


    It's been 2 years since I've been consistently back behind the chair and these 4 things helped me prepare like a proInside this episode I break down 4 area's where I streamlined my processes to give an exceptional client experienceThe 4 processes are:Digital consultation formsUpdate/ create a websiteWelcome email/ or hidden web linkLists of each service and whats necessary for the experience These 4 processes helped set me up for success for life back behind the chair. I hope it helps or inspires you to take action in your bizLet me know what you think of this weeks ep by tagging us on the gramsReferences for this episode:JotformKimber Chapman website templatesBritt Seva website AcademyA peek at my hidden link for welcome email

    Behind the scenes: I get interviewed by @Celestethestylist

    Play Episode Listen Later Aug 22, 2022 30:27


    This week we shake things up and @Celestethestylist interviews ME!I'm not going to lie, this episode almost didn't make the cutThis show is about serving YOU, it's not about me. BUT I also feel that it's important for you to know who you are learning fromThis week Celeste interviews me and we take it behind the scenes on my story and how I got to be here with you todayWe talk about a big corporate brand I use to work for, motherhood, and how appreciating where you are now and not comparing your journey to anyone else's is so importantI think you might be surprised about what you learn, please let me know what you thinkMake sure to check out Celeste's podcast @Beauty Business Mind

    Common guilt + shame responses from doing hair BTC

    Play Episode Listen Later Aug 15, 2022 25:14


    Its no secret that the amount of guilt and shame that come with doing biz btc is pretty heavyThis week on Breaking Industry Norms I share responses directly from the audienceI hopped on titok and IG and asked about what kind of guilt and shame pops up for you when working btcI think you are going to be surprised at how many you relate too because I sure as heck was!If any of these resonate with you, send me a dm and share what came up for youI'm here for you babe, you don't have to do this aloneLet me know you listened to this episode by snapping a screenshot and tagging me on IGFollow me on Tiktok for some more real + raw content plus practical hair tips and eduIf you enjoy this podcast share it with a friend and leave a review. This helps us reach more everyday stylists like me and youall my love,Sam 

    What's your money story + how is it affecting your pricing BTC

    Play Episode Play 30 sec Highlight Listen Later Aug 8, 2022 22:14


    We all have a money story. You know, the story we tell ourselves on WHY we can or can't have something based on moneyThis story we tell ourselves plays such a huge role on how we price behind the chair and how we do businessWe could be afraid of charging too much because our client might leave us or giving emotional discounts to our friends and family because we think they shouldn't pay full priceWhatever the reason, our money story is the root of our financial struggles and in this episode we get real about discovering what your money story is and how its affecting the way you do businessI challenge you to ask yourself these hard questions, to get to the root of why you feel like you aren't worth it because I'm telling you right now girlfriend, YOU ARE!I hope you get so much value out of this episode my love. You are priceless and I wanna help you see thatSo much love my beautiful friend,Sam

    Motherhood, being a Latina educator, and building a mobile business with @Celestethestylist

    Play Episode Play 27 sec Highlight Listen Later Aug 1, 2022 38:33


    I'm so excited to introduce you to my beautiful friend, @celestethestylist She's a fellow latina, mom, and independent educator and her story is so beautifulIn this episode we get to know Celeste, how she started behind the chair, and how she created her own mobile salon during a very difficult time in the world and in her lifeCeleste is such a beautiful soul and I'm so excited for you to get to know herIn this episode there are a ton of laughs and real AF conversation. Hope you enjoy getting to know her as much as I didMake sure to follow her on IG @CelestethestylistListen to her podcast hereDownload all the free educationAnd if you enjoyed this episode, make sure to take a screen shot and tag us both on IGso much love my beautiful friend,Sam

    BONUS : A BTS look at how to create a podcast + my EXACT formula for launching

    Play Episode Play 30 sec Highlight Listen Later Jul 25, 2022 49:41


    As a gift to celebrate the podcasts 1 year anniversary/ birthday, I wanted to take you behind the scenes on how to make a podcastOver the last few weeks I've been asked by more than a handful of people how to start a podcast. So here is EVERYTHING I know about doing it.In this episode I let it ALL out! You will be given my EXACT formula on how I produce each episode, I'll share my mistakes and even hand you my referrals so you have everything you need to get startedEven if you don't want to create your own podcast, this is a front row seat and behind the scenes look at what it actually takes to make this show go live. I bet you'd be surprised about how much actually goes into itAs promised, here are the referral links I mention in this episode:Buzzsprout referral code Article on free music for introFiverr referral code Riverside.fm for recording video+audio + having guestsZencatr for audio + video recording + having guestsHappy podcasting my beautiful friend! Can't wait to see what you createSo much love,Sam

    Lessons from 1 year of the podcast and how you can use them BTC

    Play Episode Play 30 sec Highlight Listen Later Jul 25, 2022 27:57


    The podcast turns 1 !! Can you believe it?!OMG, I am in awe over it. Thank you from the bottom of my heart for making this podcast what it is today. We would not be here if it wasn't for your love and supportInside this episode I spend the first 5 min thanking you endlessly and confessing my love and gratitude for youOnce I stop being all mooshy and emotional, I get to the good stuff. I'll share 7 lessons I learned during this last year of the podcast and how you can use them through your journey behind the chair.I love and appreciate you so much! Thank you for a beautiful year, can't wait to grow with you in this next oneSam

    Why you need to schedule a lunch BTC and how to do it with @the.ordinary.yogi

    Play Episode Play 30 sec Highlight Listen Later Jul 18, 2022 44:17


    Boundaries, systems,+ elevating the client experience with @HairbyHunty

    Play Episode Play 30 sec Highlight Listen Later Jul 11, 2022 45:53


    This is a VERY special episode!This week I introduce you to industry leader Hunter DoniaWe  sit down and chat ALL things boundaries, systems, + processes to have a better work/life balance and to deliver a great client experienceTHIS IS A MUST LISTEN to all beauty pros who want to elevate their game btc to serve themselves and their clients Don't miss out on this special offer just for the podcast, click here to download his 5 ways to automate your biz and make sure to follow him on IG Can't wait to hear what you guys think! Make sure to take a screenshot of you listening to this episode and tag me and Hunter on IG so we can personally thank you

    How to handle negative comments and reviews

    Play Episode Play 30 sec Highlight Listen Later Jul 4, 2022 29:29


    This week we get a bit uncomfortable and talk about how to handle negative comments + reviewsNow I know this isn't very fun but part of being a stylist is doing the hard and uncomfortable shtuff tooInside this episode I breakdown 2 ways to go about this and leave you with examples on how to approach eachDoesn't matter how talented you are or how long you have been behind the chair, chances are this has happened to you and I want to give you the tools to handle it professionallyI love you friend, you can do hard things and I'm here to cheer you on

    Being a military stylist + becoming a REELS educator for the hair industry with @KaitlynMGranger

    Play Episode Play 19 sec Highlight Listen Later Jun 27, 2022 32:13


    I'm so excited for you guys to meet my friend @KaitlynmgrangerShe is a stylist who is married to her husband in the military and in this episode we get to learn about her, how she is moving to another country and stepping away from the chair to pursue her goal as an educator to stylistsKaitlyn is truly a special human. In this episode she will open up on what its been like to close her salon and shift gears btcShe also shares what shes been working on, spoilers! She a REEL educator specifically to hairstylists and she even leaves us with a gift to help us on our REEl journeyFollow Kaitlyn here and make sure you download her REELS starter pack where you can kcick start your journey through video in IGCan't wait to hear what you guys think! 

    Why having a hobby thats not hair is important + how it makes you a better stylist

    Play Episode Play 30 sec Highlight Listen Later Jun 20, 2022 28:12


    This week I talk about WHY having a hobby thats not hair is important and how it can ultimately make you a better stylistLook, I get it, making time for ourselves is hard. Especially with juggling business, life and everything that happens in betweenBut ITS SO IMPORTANT! Even 30 min a week of doing something solely for YOU, not your family or your business, can alter how you show upInside this episode I'll share my hobby, rollerskating, and the lessons I've learned that help me be a better stylist btcI think you are going to get way more out of this episode than you thinkLet me know if this inspired you to find a hobby of your own (thats not hair) I wanna cheer you on babe. Slide into my DM to tell me about itSam

    4 day work week and rebuilding BTC in a new country with @KalibVarela

    Play Episode Play 20 sec Highlight Listen Later Jun 13, 2022 41:55


    This week I introduce you to my good friend @kalibvarelaNot only did he move to New Zealand, build a clientele but her also moved from a 5 day work week to 4In this episode he shares his journey on how he landed in New Zealand, how he rebuilt, and shares how much he is enjoying his career and life by working lessThis is a powerful episode and I can't want to hear what you think about itIf this resonated with you make sure to take a screen shot and tag us on IG@kalibvarela@sammurillohair

    WTF is a Hair birthday and why you should celebrate it

    Play Episode Listen Later Jun 6, 2022 17:57


    This week I will celebrate 13 years BTC!!Like where TF did time go?!!Ahh, I'm so grateful and I had to share this episode with you to make sure you are celebrating the good and bad times BTCInside this episode I share WTF a hair birthday is, how it came about, why I think its important to celebrate and how you can start doing the same for yourselfHair bestie, you are worth celebrating so don't skip this!I love you and can't wait to wish you a happy hair birthdaySam

    Mindset, self care & authenticity with Taylor Layton

    Play Episode Play 30 sec Highlight Listen Later May 30, 2022 33:11


    I'm so excited for you guys to meet my beautiful friend Taylor LaytonShe is a holistic hairstylist in Indiana and our first guest on the showInside this episode not only will you get to know her but we get to know the business she built (in the height of the pandemic I might add) and how she stays grounded through it allWe cover topics like moving from a commission salon to owning her own suite, turning fear into excitement,  releasing negative energy and creating your own sacred space plus so much moreMake sure to give Taylor a follow@sand.stonestudio and@itstaylorlaytonIt was an honor to have her, share her light and I hope she returns to share her new holistic journey as a coach

    Deployment & depression: a vulnerable interview with my hubs

    Play Episode Play 30 sec Highlight Listen Later May 23, 2022 58:49


    This is not a typical podcast episodeThis episode is raw and vulnerable and has nothing to do with hair or your biz. If this isn't your thing, no hard feelings.  I'll be back next week with another beauty biz talk.It's no secret my husband was deployed and that I didn't have the best time while he was gone. In this episode I sit down with my husband and we open up to each other about what it was like during his deploymentFair warning, there are LOTS of tears and lots of brutal truthsI chose to share this with you guys because I, just like you, are more than just a hairdresser. We all wear different hats and sometimes those hats spill over into our businessWe will be back to our regular scheduled beauty biz podcast show next week. Until then, I hope you enjoy this episodeso much love my beautiful friendSam

    Tips on how to take better pics behind the chair

    Play Episode Listen Later May 16, 2022 17:41


    I know taking pics BTC isn't that fun or exciting but we gotta do it!This episode was inspire by a TikTok post I made that really popped off, so I thought it would be beneficial to share with youInside this ep I'll coverwhy its important to take picswhat I see in outdated stylist picsalternatives to taking pics with capes onaffordable make shift backdropslighting tipsangles and positions andhow your style can make or break the picPlease let me know what you think about this episode, take a pic and tag me on the grams @sammurillohair and make sure to follow me on the toks @sammurillohair for more tips like thisHere's the post I did that inspired this episode 

    TikTok BONUS MINI TRAINING

    Play Episode Listen Later May 15, 2022 51:04


    Here it is in all its glory...Everything that helped me get from 60 to over 1k followers in just 6 weeks on TikTokI got a little carried away and added a bonus to your bonus LOL!In this private mini training I give you my top 10 tips to level up on TikTok and a bonus #11 where I teach you my strategies and techniques for creating easy contentI'm not holding back in this episode! Its twice as long as our average episodesPlease let me know what you think and if you start your TikTok journey or are going to level up the one you already have, make sure to tag me so I can follow and cheer you on sisCan't wait to see all the growth that comes your way by implementing these tipsSo much love my friend! I'll see ya on TikTok

    My 30 day Tiktok experience and everything you need to know to get started

    Play Episode Listen Later May 2, 2022 42:56


    I bit the bullet!I'm officially on TikTok and spoilers, I'm having a great time!In this episode I walk you through my 30 day TiTok challenge I created for myselfI'm letting it ALL out. What I learned, how I started, and everything you should expect if you are wanting to level up your TikTok gameNot only that but I also made a private bonus mini training with 10 ways you can level up on the tok. If you are new to the platform or you are ready to start posting with purpose, make content easy and fun then this private bonus mini class is for youClick here to sign up and get immediate access to my EXACT process on how I went from 60- 700 followers in just 4 weeks and over 1k in 6 weeks. And with 80% of my followers being my target market (EFFF YES SIS!)Can't wait to hear what you think but most of all, can't wait to see you grown. Follow me on Tiktok to see my journey from start to presentLove you friend!

    New intro and pivoting BTC

    Play Episode Listen Later Apr 25, 2022 16:20


    3rd times a charm! Yes, another intro lol Before we dive into pivoting BTC, I just want to personally thank you from the bottom of my heart for sticking with me through all the changes this podcast has madeI can't promise not making anymore changes BUT if I change the intro one more time imma quit (lol jk)Thank you friend for being on this journey with me!!In this episode I'll be chatting about the new intro, why we changed it and what you can look forward to in the future.I'll also talk about re entering the hair world and pivoting and how scary that can bePivoting is  not anything to be ashamed of. In fact, thinking so can only hold you back. That's what it did for me and I ain't here for it sisAs we grow and evolve as individuals, so will our biz. Change is good, change is necessary for growthLet's do this together

    Dealing with social media anxiety

    Play Episode Listen Later Mar 28, 2022 21:00


    I know we've been talking a lot about social  media but bish it's everywhere and everything!No but for reals, this topic was inspired by you guys who responded to a post I shared about how social media gave me anxiety so I stepped away for a littleSo thats what we talk about in this episodeSocial media anxiety, where it comes from and why we get it

    My personal experience as a client @ coastal pedicure

    Play Episode Listen Later Mar 21, 2022 23:27


    Do you remember when I had that horror mani?!If you didn't catch that episode it's episode 6 and it is hilarious because it was a horrible experience lolWell this time I got total redemption @coastalpedicure Not only was it the best pedi of my life but there were heated seats, shoulder and eye pillows!I wanted to share this with you because I believe we can all learn something about the client AND stylist experience If you are in Ventura, getting your nails done here is a mustThank me now

    Battle of the social media platforms: TikTok vs IG

    Play Episode Listen Later Mar 14, 2022 27:47


    It's the Battle of the platforms!!TikTok gets so much shade from stylists so this week we are sitting down to talk about itInside this episode we are going overthe differences and similarities of these two appshow #'s, captions and content are differentthe power of building a communityI also give you guys a great example of my good friend Mariah Cloke who has built a strong community on both platforms. Click here to catch her on IG and here to catch her on TikTokIn May I will  be hosting a TikTok challenge and I hope you join in on the fun

    Waiting for the perfect time and choosing faith over fear

    Play Episode Listen Later Mar 7, 2022 19:20


    Are you waiting for the perfect time to raise your prices, take that course or stop working weekends?This week we talk about how waiting for the perfect time is hurting you and what you can do about itWe will uncover WHY this comes up and how switching your mindset can save you from yourselfIf you would like some guidance on how to push through fear, I'd love to work through that with youBook your free coaching call and lets get to work love

    The #1 reason why self love is hard

    Play Episode Listen Later Mar 1, 2022 16:05


    Self love is hard. Your intentions can be good and you can still fall short of loving yourselfAnd that shit is toughInside this episode I open up about my experience in therapy and where I discovered the #1 reason WHY self love is hardWe are not only hairdressers but first and foremost we are humans. Thats why I think it's important to share this with you Mental health is something the beauty industry lacks and that's an industry norm I'd like to breakIf this episode resinated with you please send me a dm and let me know, I'd love to hear from you @sammurilloedu on igso much love to you, your family and biz,Sam

    Wax on, wax off: my personal experience as a client getting waxed

    Play Episode Listen Later Feb 14, 2022 22:11


    Tune in as I share my experience with 1 company and 2 waxing specialist2 completely different experiences under the same roofThe point of sharing these personal experiences with you is to see how we can do and be better as professionalsBeing good at your craft isn't enough, your attitude has to match and inside this episode I show you whyAt the end I ask  what you prefer as a client: mediocre service but great provider OR bad energy provider, great service??Let me know by tagging me on IG @sammurilloedu

    Social media boundaries and other healthy practices

    Play Episode Listen Later Feb 7, 2022 23:18


    Yes, you need boundaries for your social media tooWe get so caught up in playing the social media game that it quickly becomes a burden and so overwhelmingInside todays episode I share what social media boundaries and practices I use in order to stay sane. This is what we coverwhy time limits are importantthe practices you should first do when you get on the appand the importance of having a NO PHONE ZONE to give your loved ones the attention they deserveI can't wait to see what boundaries and practices you create for you and your bizMake sure to tag me so I can clap for you sis @sammurilloedu

    Lets talk about your relationship with social media

    Play Episode Listen Later Jan 31, 2022 27:39


    Let's be honesty, this relationship you got with social media is a little rocky, maybe even a little unhealthy But I'm here to tell you everything is going to be ok! That's why I made this episode for you so I can share the top 5 reasons why your social media relationship isn't workingHere's a little sneak peek:  5. You don't know your purpose for posting 4. It's not clear who you are trying to attract 3. You don't know what to share 2. You communicate difficult convos by posting vs in person 1. You are not consistentInside this episode I'll break down each one of these and leave you  with some insight on how you can nurture your social media relationshipIf you would like help creating a stategy and structure specific for you and your biz, hop on a coaching call with me and let's chat! It's free, all you gotta do is show up and be open to growing Click here to book your FREE coaching call

    The power of muting and unfollowing

    Play Episode Listen Later Jan 24, 2022 14:23


    Why do we make it so weird to unfollow accounts that no longer serve us?It's nothing personal, it's just not my flavor AND THAT'S OK!This one is short, sweet, and to the pointThis episode is your permission slip to unfollow any accounts that no longer serve you and to mute the ones that trigger insecurities (like it has for me)Tell me I'm not the only one! Take a screen shot of you listening to the episode, and let me know that it resonated with you 

    Mini training: Scheduling your life before your biz in 2022

    Play Episode Listen Later Jan 17, 2022 24:46


    As an industry we get it twisted and build a life that revolves around our business when it should be the other way aroundThat all changes now!Inside todays episode you will get a FREE mini training on how to schedule your life before your biz in 2022I'll break down 3 areas of focus: Self, family, and then business needsYou'll get 2 worksheets to help you with creating and scheduling important datesAnd by the end you will have everything scheduled for the yearNo more missed birthdays, anniversaries, or scheduling your vacation last minute. We are MAKING time now to create a schedule that works for us first so that we can support our business and our lifestyleGet the goods here:Click here to download your free guide to scheduling your life before your biz in 2022Interested in diving deeper and want some 1:1 time with me? Book your FREE coaching call here. By the end of our call you will have a breakdown and a game plan on what your next move will beCan't wait to see you kick ass and put yourself first this year, you deserve it sis, but it won't happen unless you schedule itall my love,Sam

    Why having a self love routine is important

    Play Episode Play 30 sec Highlight Listen Later Jan 10, 2022 27:56


    Do you have a self love routine?Seems almost selfish right? But here's the truth:Self love is not selfish, it's necessaryWhen we give time to caring and supporting ourselves it then gives us the opportunity to give more to othersInside this episode I share why it's so important to have a self love routine and the areas you need to focus on to create yoursYou may not realize this but you already have a routine BUT is that routine supporting the best version of you and who you want to become? (OOOOF, let that sink in sis)If youd like help creating a self love routine that fits the life you want, book a free coaching call with me and lets hammer out the details together to get you back on track to becoming the best version of yourselfClick here to book your free coaching sesh

    What happens to your biz when life happens?

    Play Episode Play 30 sec Highlight Listen Later Dec 13, 2021 23:06


    This week I pull back the curtain and give you the chisme on whats going on in my personal life and how it's affecting the bizWe love our jobs so much and we are so emotionally attached to it that when life happens, we forget to take care of ourselvesWhen we put ourselves last, especially at a time where our personal lives needs more attention, it becomes a disservice to our clients, ourselves, and our familiesIn this episode I'll drop the tea on whats going on in my personal life and how we have to pivot as a bizWe will go over why systems, online booking, and email marketing/communication  are so important and that its ok to take time off to take care of youSPOILERS: At the end of the episode I mention how we will be taking a week off next week and we will be back on the 27th ready to kick ass and prep for the new yearHappy Holidays to you and your beautiful family, can't wait to catch up on the 27th

    Steps to implement the class you just invested in

    Play Episode Play 30 sec Highlight Listen Later Dec 6, 2021 19:05


    Have you ever taken a class but didn't ever make time to implement it after?Or because you took a class you started charging a higher price as soon as you got back to the salon? The FOMO is real when it comes to taking continuous education classes and I want you to get the most bang for your buckThat's why in this episode I talk aboutthe time we don't consider when we invest in a classnot taking the time to implement your new skillthe importance of knowing the value in your timeand how to better prepare for your next big class investmentThe number of trainings or certifications you have DOES NOT EQUAL YOUR VALUE. Find out how to make the most of your time and money when investing in a new class inside this episodeIf you would like to figure out your specific return on investment or how to create a plan to implement your next class, I would love to guide youBook your FREE coaching call here and let's get you ready for the new year

    Why the phrase 'Fake it till you make it' is B.S.

    Play Episode Listen Later Nov 29, 2021 18:21


    Have you heard this phrase before? I'm not going to lie, I definitely bought into this when I first heard it and I'll admit it did serve me but in the long run it crippled meIn this episode I shareWhat this phrase meansHow it hurts you in the long run andWhat you can embrace NOW to lean into your powerThis is an old school industry phrase I want to break and in this episode I share whyLet me know what you think about what I share, do you agree? Do you still feel 'Fake it till you make it' holds a place in the beauty industry? I wanna knowSend me a DM and let's chat about itIf you would like guidance stepping into your power, book a FREE coaching call with me here and we will create a game plan specific to you and your bizSo much love to you beauty, can't wait to hear from you

    How choosing ONE client to serve builds your brand as a stylist

    Play Episode Listen Later Nov 22, 2021 22:01


    Most stylists think their brand is their logo and that couldn't be farther from the truthWe recently we through a rebrand, you might have noticed the new podcast name, so we thought it would be a good idea to debunk this myth and give you a different perspective on how to build your brandOur brand is created from WHO are client is, WHAT their problems are, and HOW we give them solutions Inside this episode we talk about just that and how narrowing your focus to just ONE client can change everything for you and your brand/bizKnowing EXACTLY who we are serving helps us create meaningful work and guides us on how we should show upIf you'd like to take a deep dive into your biz I'd love to do that with you. Book your FREE coaching call below and let's get to work on building a brand that works for youBook you FREE coaching call hereCan't wait to chat babe!

    New podcast name, who dis??

    Play Episode Listen Later Nov 22, 2021 10:19


    Oooh shoooot we live we out new podcast name!Welcome to Breaking Industry Norms, a podcast for stylists looking to change the culture in our industryIn this short episode I'll share why we changed our podcast name, what our new name means and how we will be showing up in the futureHuge thank you to YOU! Thank you for being on this journey with us, especially through the changes. They didn't come lightly and it's important you know they were made with YOU and your best interest in mindWe are so excited to grow with you beautiful, thanks for being on this ride with us!If you are interested in talking a look inside your biz with me I'd love to chatBook your FREE coaching call hereCan't wait to chat babe!Sam

    What clients are looking for from your social media posts

    Play Episode Play 30 sec Highlight Listen Later Nov 15, 2021 23:09


    Are you posting just to say you posted?We are all guilty of this but it's so important to remember that in EVERYTHING we do in life and biz NEEDS to be with purpose, including your social media postsIn this episode we finish the conversation with my love who shares his experience as a client on what he looks for from a biz when it comes to connecting online ( key word, CONNECTING)This episode will have you questioning what you post,how you show up and leave you with how you can show up better for your audienceIf you would like to dive deeper on your personal client experience on and offline, I'd love to chat with youBook your FREE mini coaching call and let's create a plan togetherClick here to bookCan't wait to chat babe!

    The Hubs experience as a client: why online booking is important

    Play Episode Play 30 sec Highlight Listen Later Nov 8, 2021 24:44


    In this impromptu episode I interview my husband and he shares his personal experience  being a guest for a hair serviceThis episode is PACKED with knowledge bomb that will have you question if what you are doing in your biz is actually working for you and your cientsInside this episode you're going to get the chisme on:Why you should be discoverable onlineThe cons of text/dm bookingWhy convenience is EVERYTHINGand so much moreIf you are scared to move to online booking, have no idea where to even start or what to do I GOTCHU! I just opened up my 1:1 coaching and would love to walk you through my step by step process to switching to online booking with easeClick the link below to bookk your FREE 20 min call with me  Free 1:1 coaching callIn the call we will chat about all the challenges and limiting beliefs you have with online booking and make sure we are a good fit if you'd like me to coach you to online bookingHope you enjoyed this episode and can't wait to get on a call with you beauty!

    How to prep for time away from the salon

    Play Episode Listen Later Nov 1, 2021 25:57


    Having time away from the chair is so important but are you prepared??In this episode I share why its important to get away and how to plan and prepare so you are not jumping back into work franticWe cover the 3 areas you need to focus on:before you leave,while your awayand when you get back A little bonus at the end of the episode I share 2 boss babes experiences with taking time off and making the most of itHope you enjoy this episode and that you can put it to use. Let me know what you think, send me a dm @selflovingstylist on IG

    Why stylists are taking a break and steps to avoid stress

    Play Episode Listen Later Oct 25, 2021 32:56


    I've been seeing this common trend online with stylists taking breaks and I want to talk about itWhether it be a break from behind the chair or a break from social media, either way, I'm here to let you know that its OK and you do not owe ANYONE an explanation.Inside this episode you'll hear me talk about:Why I disagree with another biz coach who says it can ruin your bizHow taking a break is NOT a luxury but a necessityWhy you should plan a min break every 6-8 weeksand 3 ways you can relieve some stress and anxiety over your biz which is the whole reason why you feel like you need a break in the first placeYou are more than your work and in order to maintain a healthy relationship with your career, taking a break or time off is so importantLove you friend! And I'm here for you if you need to talk or need any guidance on how to relieve overwhelm in your biz. Just slide into my dm's anytime @selflovingstylist(**side note: do people still say "slide into my dm's?" haha)

    How much do you rely on social media to run your biz and what you should focus on instead

    Play Episode Listen Later Oct 18, 2021 29:01


    Last week IG and FB went down and so did your biz if you are fully relying on social media to support your online bizIn this episode I go DEEP on why we shouldn't rely on social media and where I think we should be spending our efforts insteadHere are just a few things we cover inside todays episode:Platform rules, how we play, and posting blindly HOPING something will stickWhy we shouldn't rely on social media How the algorithm actually worksWhat areas you should invest your time in vs IG and FBIf this episode was of value to you and you think it could bring some light to someone else, send it to a friend by sharing the episodeSlide into my dm's and let's chat about what you thought @selflovingstylist   Hope you enjoy and can't wait to hear what you think

    Life before boundaries: a special interview with my husband and how my biz affected our lives

    Play Episode Play 45 sec Highlight Listen Later Oct 11, 2021 45:28


    In this impromptu episode I interview my husband and we take you behind the curtain on what our lives looked like ( business wise) when we first met vs now This is a very raw and vulnerable episode but I feel like it's important to share because my business did not always have boundaries and my personal life was crippled by itInside this episode we chat about what its like being married to a hairdresser, how I was a hot mess serving everyone but myself, and what life looks like nowIf you struggle with boundaries in your biz and it's affecting your personal life, I would love for you to join me inside my boundary course dropping in just a few weeksYou can sign up for the waitlist and be the first to k now when we open our doors and for being a podcast supporter receive a special founding members discountClick here to sign up for the waitlistYou can be successful AND not sacrifice your personal life and I can show you EXACTLY howHope you enjoy this episode. If it resonated with you, send me a DM @selflovingstylist . I wanna support you

    You DON'T NEED MORE RESPECT behind the chair, you need more...

    Play Episode Listen Later Oct 4, 2021 23:43


    I promised to always tell it like it is and in this episode I give it to you straight sisIn this tough love episode I share my personal opinion on a common trend going on right now with our industry who is DEMANDING more respect behind the chairThere is no fluff here and before you get the wrong impression, you need to know that I am coming from a place of loveThis is something you need to hear but probably what you want to hearMy job as your coach is to always be honest and that's what I'm doing in this episodeJust because it's my opinion doesn't mean it has to be yours. I'm just trying to give you a different perspective and leave you with some tools to help you get the respect you deserveIf you are having challenges setting boundaries in your life and biz I'd love for you to join me in our boundary course launching soon. To get dibs and a special podcast discount, sign up in the waitlist belowWAITLISTLet us know what you think of this episode by taking a screenshot and sharing it on IG. Make sure to tag us so we can thank you personally @selflovingstylistCan't wait to teach you that we don't have to follow old industry norms and that it's possible to have a successful career behind the chair WITHOUT sacrificing your personal lifeSo much love to you!

    Breaking industry norms & creating a new path

    Play Episode Listen Later Sep 27, 2021 18:19


    A big industry leader triggered me!They made an irresponsible post (TO ME) and I have something to say about itInside this episode I let you in on the chisme (if you don't know what chisme is don't worry, you get a little bonus with a spanish word of the day lol)You'll find out what triggered meWhy I think this is irresponsibleAnd how we can be better as an industryMaybe I'm overreacting but I just want to give you a different perspectiveIf you are having challenges setting boundaries in your life and biz I'd love for you to join me in our boundary course launching soon. To get dibs and a special podcast discount, sign up in the waitlist belowWAITLISTLet us know what you think of this episode by taking a screenshot and sharing it on IG. Make sure to tag us so we can thank you personally @selflovingstylistCan't wait to teach you that we don't have to follow old industry norms and that it's possible to have a successful career behind the chair WITHOUT sacrificing your personal lifeSo much love to you!

    A behind the scenes look on how I coached a stylist to FIRE A CLIENT

    Play Episode Listen Later Sep 20, 2021 36:01


    We've  all had a challenging client. You know, the ones you see on your books and just cringe, your stomach sinks, and you take a very deep sigh of breathWhatever your reason for wanting to let a client go it's scaryYou don't want to hurt their feelingsYou don't want them to get madYou are scared on how they will reactYou don't know what to tell themAND you don't know how to do itThis episode takes you directly behind the scene's of me coaching a stylist EXACTLY HOW TO FIRE A CLIENTI walk her through step by step on what to say, how to say it and how to react once she gets the clients responseThis sneak peak into coaching with me will have you feeling less tense and scared when that time comes to let a client goYou are not here to please everyone and the reality is that you can't. Now you have the tools to let go professionally and with easeI hope you enjoy this episode. Let us know what you think by taking a screenshot and tagging us on IG @selflovingstylist If you are interested in coaching and courses make sure to sign up for our waitlist so you can be the first to know when we launch (psst... it's really soon) AND you also get dibs plus special pricing for being our ride or die'sYou can sign up here:Join the waitlist

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