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Delicious Marketing Podcast with David Calafiore and Drew Griffin helps individuals, businesses and organizations navigate digital and local marketing. Discover how successful businesses are leveraging emerging technologies to better connect with and deliver value to their customers. Learn how new t…

Delicious Marketing with David Calafiore and Drew Griffin


    • Apr 22, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 19m AVG DURATION
    • 26 EPISODES


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    Latest episodes from Delicious Marketing

    Marketing Videos Made Easy with Vidsy

    Play Episode Listen Later Apr 22, 2019 10:28


    In today's episode, David and Drew discuss a killer online app that helps make 'Marketing Videos Made Easy'. Complete Sales Messages In Under 90 Minutes?? Users typically finish their first income-generating video sales message using Vidsy in under 90 minutes - with absolutely no copywriting experience! Step-By-Step Training Vidsy takes you by the hand and guides you every step of the way, down to the finest detail, telling you what to write, how to write it, and what’s most important at every step Over 550 Copy & Paste Examples Vidsy is loaded with so many options to choose from at each step of the process, which means by the time you’re finished, you’ll be left with a truly unique sales message that reflects the voice and personality of your business. Proven Sales Formula Based on the most effective time-tested sales formula in the world Vidsy finally makes the profit generating secrets of the world’s highest paid copywriters available to regular business owners like you. We love Vidsy. We use it our business because it saves us a ton of time and provides a framework that we can work from with each piece of content we release! Check it out! If you find this episode to be of value and interesting, we invite you to join us in Delicious Marketing Hacks. The best way to do that is to visit DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

    Leveraging Local Podcasting To Better Connect With Local Businesses

    Play Episode Listen Later Apr 17, 2019 15:44


    In this episode of Delicious Marketing Podcast, we discuss how starting and hosting a Local Podcast is a great idea and method to better connect with local businesses. We often discuss and refer to what we call Local Media Assets. Using podcasts as a medium to deliver information about your local area can be a phenomenal way to connect to an audience hungry for information relevant to them. Simply delivering content in the form of news, events and interviews with local people, businesses and organizations can go a long way. If you find this episode to be of value and interesting, we invite you to join us in Delicious Marketing Hacks. The best way to do that is to visit DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

    Video on Facebook is HOT! Facebook Premiere is a great way to 'Go Live' with a twist!

    Play Episode Listen Later Apr 15, 2019 13:53


    In this episode of Delicious Marketing, we talk about leveraging video on Facebook. Facebook Live? Not exactly! Have you heard of Facebook Premiere? Well, listen in and here some of our thoughts about a key advantage of using this feature! Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos to broadcast live on your Facebook page. After you schedule a premiere, a post is published immediately to your page. The post will include a Get Reminder button that viewers can click to receive a notification prior to the broadcast. Anyone who subscribes will receive a notification about 20 minutes before your premiere begins.  We think there are a lot of advantages that make Facebook Premiere an attractive option to 'having to go live, unscripted'. For more information about Facebook Premiere and 'Live Video' via Facebook, we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    Listen in as we discuss Syndicating FB LIVE Videos to multiple Facebook Pages and Groups Simultaneously

    Play Episode Listen Later Apr 12, 2019 15:27


    In today's episode, David and Drew talk about Facebook Live and Syndication of those Facebook Live Videos! Why syndication? Well for one thing, you get more exposure for your content! Further we discuss an amazing app called Live Leap which you should check out of you are interested in automating the syndication of your Facebook Live videos to multiple Facebook Pages and Facebook Groups! How cool is that! For more information about How we are Leveraging and Syndicating your Facebook Live Videos as well as Live Leap we invite you to head over to our website at DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    [App Review] Amazing Online Resource That Helps Create Slide Deck Presentations -Beautiful AI

    Play Episode Listen Later Apr 10, 2019 10:59


    Join us for a lively discussion and shenanigans as we discuss an amazing online resource that helps you create beautiful slide deck presentations! The online web app we are talking about is called Beautiful AI! This app helps novice and advanced presentation creators produce stunning slide deck presentations. In fact, David and Drew openly admit their design limitations but when it comes to this app, we are able to put together beautiful looking presentations! If you find this episode to be of value and interesting, we invite you to join us in Delicious Marketing Hacks. The best way to do that is to visit DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    Facebook Live and How Marketers Can Leverage It To Build Substantial Audiences

    Play Episode Listen Later Apr 5, 2019 23:22


    In this episode David and Drew discuss leveraging Going Live with Facebook Live and how marketers can take massive advantage with this tech to grow their audiences and get real results! Join us for a lively discussion about the tech we use to Go Live on Facebook! For more information about leveraging Facebook Live or Marketing in General, we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    Driving engagement for Local Media Asset (LMA) Facebook Pages

    Play Episode Listen Later Apr 3, 2019 20:54


    In this episode David and Drew talk about social media engagement. We often discuss a strategy called Local Media Assets. Today we discuss engagement on Facebook Pages and some tactics that will help grow a Facebook Page. Listen in on this episode if you want actionable tactics and specific campaigns like polls and contests that we leverage to help with engagement and promote our Facebook Pages. For more information about leveraging messenger bots and contests, we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

    Do you struggle with Sales? Join us for Master Sales Trainer and Business Coach - Liana Ling

    Play Episode Listen Later Apr 1, 2019 41:17


    We are so thrilled to have had the opportunity to connect with Liana Ling, President of Power Up Strategies Inc. Liana is an amazing Sales Trainer and Business Coach for Business Owners and Entrepreneurs who hate sales and marketing! I could go on and on but my introduction here in our show notes will do Liana no justice! Speaking of justice, Liana is also a former attorney but that's not what we are talking about in this episode! You should absolutely listen in on our conversation for actionable Sales Training as we talk about T.I.G.E.R. Tools! Seriously! You will get results in your next sales call just applying a few of the tactics Liana Talks about in this episode! If you find this episode to be of value and interesting, we invite you to join us in Delicious Marketing Hacks. The best way to do that is to visit DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

    App Review - Listen in as we discuss an AWESOME Video App - FilmicPro

    Play Episode Listen Later Mar 27, 2019 18:41


    In this episode of the Delicious Marketing podcast, David and Drew discuss an amazing app called FilMic Pro which allows you to capture amazing footage with you iOS or Android Devices. We use this often to record Local Biz Films and Local Business Spotlight Videos for our clients with our Local Media Assets program. For more information about connecting with us we invite you to head over to our website at DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    App Review - Listen in as we discuss Marco Polo

    Play Episode Listen Later Mar 25, 2019 11:39


    In this episode of Delicious Marketing, David and Drew discuss a useful iOS app that we've been using to stay connected to customers, clients, peers in private and semi-private groups. Life is busy. Marco Polo works when you have a moment to talk, even if your schedules don’t match. Talk when you’re on the go, between appointments, whenever it’s convenient for you. Your friend can watch in real time or later. Unlike other video apps, you don’t need to be live. We really enjoy this as a communications tool that is outside the typical social platforms. No real distractions and single use functionality. For more information about leveraging messenger bots and contests, we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

    Do you like Marketing Tools? Today we discuss a Free Web Conferencing Tool

    Play Episode Listen Later Mar 22, 2019 12:03


    Listen to this episode if you want to discover a cool and FREE web conferencing tool that you can use to connect with clients or others over video / audio. Appear.in is a neat and affordable web app that does the trick! In this episode David and Drew discuss a tool the use often to connect with each other over a video conferencing. Occasionally we use this tool to connect with customers or clients. This tool has an amazing set of tools that allow you to do Screen Sharing and Video Conference among other features. Similar to Skype in its functionality, Appear.in is a phenomenal system that allows anyone that has an Internet connection and a specific appear.in web address, you can use this service to connect and remain productive without a lot of Hoopla! For more information about leveraging messenger bots and contests, we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

    Boost customer engagement with perfectly timed personal videos from Bonjoro

    Play Episode Listen Later Mar 20, 2019 12:03


    In this episode of the Delicious Marketing podcast David and Drew discuss an amazing app, Bonjoro, that helps us connect with individuals, business owners and organizations in a very unique way. Whether you are interested in nurturing sales leads, thanking buyers & donors, on-boarding new customers or just wanting to check in with clients, Bonjoro is the tool that you can leverage to do just that! We love Bonjoro and believe it helps us differentiate our business and know you'll love it too! Listen in as we discuss Bonjoro and a few ways we are leveraging to better connect with our customers. The best way to discover more is to head on over tho this link: https://deliciousmarketing.io/go/bonjoro For more information about connecting with us we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    Marketing Hack - Building Custom Audiences From Facebook Groups

    Play Episode Listen Later Mar 18, 2019 15:28


    In this episode David and Drew discuss a Marketing Hack: Building Custom Audiences Leveraging Facebook Groups. Listen in as we discuss a specific process and hack that allows us to build custom audiences from Facebook Groups for future Facebook Advertising. If you find this episode to be of value and interesting, we invite you to join us in Delicious Marketing Hacks. The best way to do that is to visit DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    Interview with Nick Ponte of Offline Sharks

    Play Episode Listen Later Mar 17, 2019 34:38


    In this episode David and Drew welcome Nick Ponte of Offline Sharks to the Podcast. Nick Ponte is a highly skilled web developer, designer, and marketing expert with specialized skill-sets in a variety of fields. Throughout his career he has developed high-traffic, high-quality websites that incorporate the best practices for today's internet marketing. Specializing in Search Engine Optimization has made Nick the designer of choice for anyone looking to get incredible, powerful results at an affordable rate. Nick has also co-founded several large-scale websites that have generated massive traffic over time, including Offline Sharks and Gift My Ride. Through his dedication and hard work Nick Ponte has now become CEO of his very own Marketing agency based in Maui. He has worked in tandem with high ranking members of the business world and some of the most successful entrepreneurs and organizations out there have taken advantage of the vast range of services and skills he brings to the table. Nick and his partner also run a popular and active Facebook Group, Offline Sharks designed for underground Entrepreneurs that are changing the world through products and services that they believe in. You can find out more on their website at https://www.offlinesharks.com If you find this episode to be of value and interesting, we invite you to join us in Delicious Marketing Hacks. The best way to do that is to visit DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

    Listen to this if you want to Leverage FB Live For Local Marketing

    Play Episode Listen Later Mar 15, 2019 18:46


    In this episode David and Drew discuss Leveraging Facebook Live for Local Marketing! Listen in as we discuss a specific some amazing tools to improve your production quality of your Facebook Live videos. We discuss a few examples of how we leverage Facebook Live to help connect a local business to the local community to further promote one of their upcoming events which delivered amazing results in the form of exposure yielding real attendance and registrations. If you find this episode to be of value and interesting, we invite you to join us in Delicious Marketing Hacks. The best way to do that is to visit DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    Generating Lists from your Networking Efforts

    Play Episode Listen Later Mar 13, 2019 25:25


    In this episode David and Drew discuss Generating Lists from Your Networking Efforts! Listen in as we discuss how we are leveraging local meet ups and networking groups to generate lists. For instance, one amazing group that we recommend going is your local Chamber of Commerce. In this episode we discuss how you can generate large lists of local business owners by presenting at local chambers. Listen in as we discuss a specific strategy that converts like crazy! We also discuss an amazing resource that we use to follow up in a very unique way that immediately differentiates you from others. That resource is called Bonjoro and you get try it out for FREE by clicking on this link: https://deliciousmarketing.io/go/bonjoro If you find this episode to be of value and interesting, we invite you to join us in Delicious Marketing Hacks. The best way to do that is to visit DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

    Leveraging Facebook Messenger and Deploying Birthday Bots

    Play Episode Listen Later Mar 11, 2019 22:39


    In this episode David and Drew discuss leveraging Facebook Messenger - Birthday Bots Listen in as we discuss how we are working with local businesses by leveraging a cool tactical campaign using messenger bots and combining them with Facebook ad targeting using user's birthdays. These campaigns are idea for local service based businesses. We invite you to listen in and learn about how we are deploying these on behalf of of our local clients! For access to our Free Mini Course on How to Leverage Birthday Bots...head over to https://deliciousmarketing.io/birthday If you find this episode to be of value and interesting, we invite you to join us in Delicious Marketing Hacks. The best way to do that is to visit DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    Leveraging Local Polls

    Play Episode Listen Later Mar 8, 2019 17:30


    In this episode David and Drew discuss leveraging local polls to generate engagement for local media assets or Facebook Business Pages. Listen in as we discuss a specific poll we used on a Facebook Business Page / Local Media Asset and the results we experienced by publishing it. If you find this episode to be of value and interesting, we invite you to join us in Delicious Marketing Hacks. The best way to do that is to visit DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    New ways to work with local clients

    Play Episode Listen Later Mar 6, 2019 20:37


    In this episode David and Drew discuss a new way to work with local clients! Listen in as the discussion revolves around a different way of working with local businesses. These 'new ways' of working with local businesses has to do with packaging or repackaging the knowledge they possess in the form of a digital product or what we refer to as 'knowledge commerce'. As an example...we discuss a specific type of client (a Massage Therapy business) and a case study that we are building to help this local business generate revenue from a digital product. If you are interested in democratizing your knowledge and generating revenue from a digital product, we invite you to join us in Delicious Marketing Hacks to see how we can help you figure out how that will work. The best way to do that is to visit DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    Marketing Tactics vs Marketing Strategy

    Play Episode Listen Later Mar 4, 2019 14:09


    In this episode David and Drew discuss marketers getting stuck chasing bright shiny objects and getting caught up in the tech. Listen in as the discussion revolves around Marketing Tactics vs Marketing Strategy and how we lay out where we are focusing our attention. Hint: We are leveraging tactics around our strategies. For more information about how we are leveraging Marketing Tactics within our Marketing Strategy, we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    Foot In The Door Strategy - Leveraging Local Business Spotlight Videos

    Play Episode Listen Later Mar 1, 2019 22:28


    Listen to this episode if you want to learn how to an amazing Foot In The Door Strategy with local businesses by doing things differently that most other "me too" local marketing agencies do...one amazing method is by leveraging Local Business Spotlight Videos. In this episode David and Drew discuss the local business spotlight or local business interview foot in the door strategy. For more information about leveraging local business spotlight videos, we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

    Leveraging Facebook Messenger and Running Bot Contests

    Play Episode Listen Later Feb 27, 2019 22:33


    Listen to this episode if you want to learn how to leverage Messenger Bots and running contests with Messenger Bots to help your business or local business clients to better connect with customers. Using the messenger platform is an amazing way to build lists of would be customers onto what's called a messenger bot list as well as an email list. In this episode David and Drew discuss the messenger platform, Facebook and a few amazing examples of potential case uses and how they are using the platform to build responsive messenger and email lists combined with proven marketing strategies. By leveraging this emerging technology, we can then move interested and engaged people down a strategic series of marketing messaging. For more information about leveraging messenger bots and contests, we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

    Leveraging Instagram for Local Businesses

    Play Episode Listen Later Feb 25, 2019 26:57


    Listen to this episode if you want to learn how to leverage Instagram to connect with local businesses and help those businesses to use the platform more effectively. In this episode David and Drew discuss Instagram and the very best method to better utilize the platform. It’s about engagement. That’s what leads to conversion and sales. How many followers do you have? Does the number of followers you have matter? Here are 11 Tips to Immediately Help You Leverage Instagram 1. Participate, Participate, Participate 2. Strengthen Your Instagram Community By Reposting Local Content 3. Maintain a Consistent Brand Identity 4. Avoid Blanket Posting 5. Demonstrate Your Local Lifestyle 6. Go with the Trends 7. Focus on Localized Hashtags 8. Include a Link in Your Bio 9. Create Professional, Creative Content 10. Geotag Your Posts 11. Track & Measure Your Efforts Constantly Speaking of tracking, Dave and Drew mention a cool mobile app you can use to help track & measure your instagram profile's growth, who is following and unfollowing and some other stats that can help you dial in your Instagram game! The app is called FollowersTrackerPro. Finally, Drew discusses a cool strategy that you can use to differentiate your Instagram account when trying to connect with other businesses or accounts. For more information about Local Biz Films and Local Media Assets, we invite you to head over to our website at DeliciousMarketing.io or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

    Leveraging Local Events To Connect With Local Businesses and Providing Value

    Play Episode Listen Later Feb 19, 2019 23:28


    Listen to this episode if you want to learn how to leverage local events to connect with local businesses and provide value to them! In this episode David and Drew discuss events and how they are using events as an amazing way to leverage the opportunity to get in front of local businesses. Drew discusses how our marketing agency evolved the process by which we leverage emerging technology to promote and fill local events. Over time, as we worked with local clients like Chiropractors, Financial Advisors, other Health Care Providers and local businesses, we dialed in how to most effectively plan, promote and host events that were filled with ideal prospects who became clients. We realized quickly thereafter, that we should be leveraging local events for our own agency. Now, we leverage local events via local restaurants, chambers of commerce, local civic and business groups to better connect with local businesses to ultimately deliver value and begin working with ideal customers. We reveal a compelling presentation strategy leveraging an emerging technology, messenger bots, that brought a lot of interest to the event attendees. For more information about Local Biz Films and Local Media Assets, we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

    Monetize your Local Media Assets with Local Biz Films

    Play Episode Listen Later Feb 19, 2019 18:37


    Listen to this if you want to learn how to Monetize your Local Media Assets. In this episode of the Delicious Marketing Podcast, David and Drew discuss one of the primary ways to monetize a Local Media Asset property. Local Biz Films is a course that David and Drew have put together that shows almost anyone how to create a mini-documentary video designed to exhibit local businesses. Creating a professional looking local business film need not be an expensive endeavor. David talks about using a device that most of us have in our pockets already...our iPhones or Android phones with a few other pieces of equipment that really help fulfill what would help to get started and execute. Listen in as David and Drew talk about the workflow and how a Local Biz Film can be an extraordinary way to help monetize your Local Media Assets and generate revenue for your Digital Agency. For more information about Local Biz Films and Local Media Assets, we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

    What the heck is an LMA (Local Media Asset) anyway?

    Play Episode Listen Later Feb 16, 2019 28:00


    Welcome to our first episode of the Delicious Marketing Podcast! Hey, David Calafiore and Drew Griffin here of Delicious Marketing here! In this episode we discuss LMA (Local Media Assets) and why we think this is a better strategy to operate your marketing agency! We invite you to join our Facebook Group by heading over to our website DeliciousMarketing.io or our Delicious Marketing Hacks Group We discuss what we started to notice in the local marketing industry with regards to competition becoming saturated with what we call "me too" services. As a result we decided to seek out how we could differentiate our agency and insulate us with an unfair advantage! Listen in as David and Drew discuss LMA Show notes will appear on our blog

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