How to grow a real fitness business that gives you financial security, freedom & fulfillment. Discover what works to get clients, build a team & create systems so your bootcamp, box or studio can work while you take more time off.
The Only 4 Ways to Get Endless Leads for Your GymGym owners, if you're struggling to get consistent leads, it's because you're NOT leveraging these four proven strategies. In this episode of the Fitness Business Blueprint Podcast, I'm breaking down the ONLY four ways to generate leads for your fitness studio—without relying on referrals or burning cash on bad marketing.Here's what you'll learn:
After closing thousands of fitness consultations and selling high ticket packages, here is my go-to method to quickly lock down sales and handle ANY objection.—
In this episode of theFitness Business Blueprint podcast, I reveal how I would quickly scale a new gym from nothing in 4 weeks - even if I had NO money for ads.Whether you're starting from scratch or looking to fill your last few spots, you'll discover actionable strategies to attract clients without relying on expensive ads or complicated marketing tactics.You'll learn:How to define your ideal client and create an irresistible offerProven methods to fill your gym without spending on adsSystems that automate lead follow-up and referralsHow to scale without burning out
If you're a gym owner struggling with leads ghosting you or saying they're ‘interested' but never actually booking in… this episode is for you.Today, I'm going to break down EXACTLY why most gym owners fail at lead follow-up and the simple system we use to convert more leads into actual paying clients—without being pushy or wasting time on people who will never show up.--And remember, if you want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service [Here]
If your gym isn't growing the way you want, chances are you're focusing on the wrong things. Most gym owners are so busy coaching, handling admin, or chasing new leads that they overlook the three key numbers that actually drive consistent growth.In this episode, I break down:
If you're struggling to get consistent, high-quality leads, you're going to love this. In today's episode, I'm breaking down exactly how we helped Liz in England flood her semi-private training program with 22 new clients—without discounting or relying on referrals. She made over £10k in front end cash, and an incredible 20X return on her ad spend. In only 30 days. I'll show you the exact ad strategy we used, the numbers behind it, and how you can test drive this same system in your gym FREE for the next 2 weeks.
If your gym isn't growing as fast as you'd like, you're probably stuck on one (or more) of these five major roadblocks that hold most gym owners back. In today's episode, I'm breaking them down one by one—so you can identify where you're stuck and start making the changes that will bring in more clients, increase retention, and scale your gym without burning yourself out.
Most gym owners and personal trainers don't fail because of competition, bad economies, or lack of passion. They fail because they've been programmed to believe that constant change, chasing the next new thing, and endless reinvention are the keys to success. But what if the real secret to long-term business growth wasn't about escaping to the next trend—but mastering true business fundamentals? In this episode, we're breaking down the hidden beliefs that keep gym owners stuck, why chasing novelty over legacy is a losing game, and how to build a business that lasts. If you want to create a gym that gives you freedom, impact, and consistent income, this is the episode for you.
February is the perfect time to flood your gym with referrals—and in this episode, I'm breaking down a simple, proven plan to make it happen. You'll learn:✅ How to run a Bring-a-Friend Week that fills your classes with potential new members✅ The Free Cash Fridays strategy that keeps referrals rolling in every week✅ The key to turning guests into paying members—fast! These strategies work, but you don't have to figure them out alone! Inside GymSchool, you'll get the full February marketing calendar, done-for-you promo materials, and step-by-step guidance to execute these strategies with ease.
4 Steps to Get HIGH Response From Leads | Proven Lead Nurture Systems for Personal Trainers & Gym Owners Getting leads BUT they won't pick up the phone?
3 Steps to Get More Clients with Facebook Ads | Proven Strategies for Personal Trainers & Gym Owners Struggling to attract new clients with your Facebook ads?
Struggling to get gym leads? In this VALUE-PACKED tips episode, I reveal the exact strategies crushing it on Facebook ads right now. Learn how to create ads that stop the scroll, attract the right people, and get real results fast. PLUS: I'm offering a FREE 2-week Done-For-You ads trial to take all the work off your plate—no risk, just leads. Get a pen and paper because you're gonna get a checklist of tips, tricks and hacks to get MORE leads for lower cost!
For GYM OWNERS who need a Black Friday promo this month! Here are the TWO different offers that successful gym owners run... 1: An Internal Offer for your current clients, 2: An External Offer for your leads This video shows you how to set up each one, so you can make 5-10k or more upfront cash in the next couple of weeks. P.S. If you want all these campaigns DONE FOR YOU and ready to hit 'send'... then here's how you can get access to Gym School for under $2 a day...
I've launched & scaled multiple fitness studios from scratch... Here is the ROADMAP I wish I'd been given early on. Exactly what you need to:Launch: 0 - 50 clients Grow: 50 - 150 clients Scale: 1 studio to multiple Try Gym School RISK FREE to get the systems & strategies to accomplish every step: https://gymscalingsecrets.com/gymschool
GYM OWNERS: Need a "Back to School" Promo to Get Clients Fast? Use this 3-Day Campaign that typically gets 6-10 new clients every time we send it. P.S. If you want the entire SMS and Email promo Done-For-You swipes, DM me HERE and I'll get them to you All the proven strategies, systems & live weekly coaching to scale your fitness studio for only £47 a month: https://justindevonshire.com/gymschool
Most gym owners are overwhelmed, and don't know WHAT problems they should fix first. That's why I outlined the 4 phases of growth that every gym goes through - from launch to scale. Watch this short video so you: 1) will know immediately what stage you're currently in, and 2) will know exactly what to do next to continue your growth
If I needed as many leads for my fitness studio as possible in the next 30 days, I would do these 5 THINGS every day: This is simple, and doesn't take much time at all. If you do this consistently for 30 days, you'll gain at least 10-20 new clients. Have more questions? Reach out to me on IG if you plan to take this 30 day challenge! https://www.instagram.com/justin_devonshire_mentoring/
The best gyms are plotting their September promotions right NOW. Whilst other trainers dawdle through the summer, we're planning out exactly how we're going to get 20-30 new high ticket clients signed up BEFORE September! Tune in for the game plan!
For gym owners who want to get 5 new clients a week using only a FREE Facebook group... Listen to today's podcast to learn how to set up your group, what to post, and how to convert leads into sales every day of the week (your competitors are TOO LAZY to do this). P.S. If you want my Facebook Group Profits Implementation Checklist, drop me a DM and I'll send it over.
If your town is saturated with gyms and you need to stand out... the best way is to deliver MORE value than any other studio or trainer. This video shows you how gyms and studios will innovate over the next 5 years to stay ahead. Ready to get 50 HIGH-PAYING clients for your studio in the next 12 weeks? Go HERE
If your area is over-saturated with gyms, studios and challenges, THIS episode shows you exactly what to do. I'll reveal the 4-step framework that allows you to be the MOST expensive in town AND demolish the competition instantly. P.S. If you're ready to get my personal help, apply for a quick 15 minute call with me HERE < Its not a sales pitch in disguise, its just a few minutes to connect and get to know each other. You'll tell me the sticking point in your business, and I'll give you clear actionable steps of what I would do to fix it in your position. IF you then want my help to implement guidance and SOPs with you, then you can ask me about that and we may discuss it, if I think you are ready. Either way, working with me is extremely affordable and you'll make your entire investment back within 30 days or less.
This is the step-by-step checklist of what you need to put in place for a 7-figure fitness studio. Get the PDF (and video training) of the checklist HERE
Create a custom gameplan to DOUBLE your gym revenue for FREE with Justin here: https://justindevonshire.com/altschedule Join our gym-owners FB group for more content! https://bit.ly/2tif4Om #fitnessmarketing #gymmarketing #personaltrainermarketing
To enjoy a fully-outsourced business so you can take time off and be free, requires you to hire the right team. Unfortunately, most studio owners aren't told WHO they need to hire, and WHEN to hire them. I give you complete clarity in this short episode, so you can scale smoothly and profitably with the right team. This is your plan from 0 to a fully outsourced studio! P.S. If you're ready to get my personal help, apply for a quick 15 minute call with me HERE < Its not a sales pitch in disguise, its just a few minutes to connect and get to know each other. You'll tell me the sticking point in your business, and I'll give you clear actionable steps of what I would do to fix it in your position. IF you then want my help to implement guidance and SOPs with you, then you can ask me about that and we may discuss it, if I think you are ready. Either way, working with me is extremely affordable and you'll make your entire investment back within 30 days.
This is BY FAR the FASTEST way to get high-ticket personal training clients right now. To see the funnel described, check out the video on Youtube: https://youtu.be/gm4EInAHIKk Want to see how this funnel will work in your studio? Let's set up your funnel game plan HERE
Have you ever tried offering a "Free trial' for your personal training or fitness studio... BUT you get unqualified leads and nobody ever becomes a client? Me too. Until I tweaked the method and came up with this 6-step formula for turning free trials into BIG profit boosters, that get you qualified leads, referrals, and even upfront sales. Check it out!
Got a list of "dead" leads? Then you're leaving money on the table! The easiest and fastest way to re-engage your list and turn them into BUYERS is by starting your own fitness newsletter. This episode show you how a fitness newsletter will quickly establish your as the local "go to" authority on fitness and transformation... ...and how to get started and what to write in your emails! To see the episode on Youtube, including the email template discussed - see it here: https://youtu.be/1Z1-o19d-BU
Gym owners are facing a big problem going into 2024: your town is saturated with similar competitors and your ad costs are skyrocketing. What will you do when your average lead cost is £20 or more? Today's podcast reveals exactly what we've done in our own fitness studios to adapt to the BIG changes in 2024. I'm taking just 10 more gym owners through a 6-week mentorship to evolve their model so they can easily absorb high-lead costs and avoid getting "priced out" of using Facebook ads. To find out more about that, see this document < (there's a huge 50% early bird discount before the 29th December)
Most gym owners are stuck below 20k/month because they have revenue... but not PROFIT. Profit is what gives you freedom. Because profit allows to re-invest in better systems, and loyal staff. so you can take more time off. As a rule, a typical 2000 square foot gym should be making at least 25-35% margin, or about £10k-15,000 profit for every £50k/month you make. This episode reveals the entire PROFIT MARGIN strategy we've used to quickly make gyms profitable and scalable, whilst giving more freedom to the owner. Want to implement these strategies and plug in my proven systems into your gym so you can quickly scale to £400k+ per year - with big margins and more freedom? > Book here
Make an extra £10-20k cash upfront in your gym - WITHOUT Ads in the next 30 days, with this 4-step cash-injection strategy. Want to implement this strategy and make at least 10k in the next 30 days with my personal help and my done-for-you systems, scripts and instructions? > Book here
Instagram is the best organic platform for gym owners to get clients right now. And almost nobody is doing this yet! Follow this step by step plan to start getting 5-10 new clients a month from IG (with ZERO paid ads and WITHOUT making Reels) Lets continue the conversation on Instagram. DM HERE to let me know your thoughts, questions and comments about today's show. Want to implement this strategy with my personal help? (Plus get my other strategies & systems that will quickly scale your gym to 40k/month) > Book here
Today I'm diving deeper into why you never seem to catch a break no matter how hard you work... ...and why your dopamine responses are keeping you STUCK. Your habits are repelling success from you. And there's only ONE thing you can do to change it (and its not "work harder"). Lets continue the conversation on Instagram. DM HERE to let me know your thoughts, questions and comments about today's show. https://www.instagram.com/justin_devonshire/ Also, if you like the "mindset" theme, let me know and I'll put out more like this. Justin
Gym owners have 3 major challenges in 2024.... 1) Market saturation 2) Rising Facebook Ad costs 3) and a global economic downturn! Fortunately, I have the solution. This is the gym growth strategy for 2024 that you MUST listen to if you plan to stay relevant in the next 12 months. P.S. Ready to implement this strategy into your business, with my personal coaching? Let's lay out your game plan and help you scale up to 40-50k/month - book a time to talk with me at this link: https://justindevonshire.com/altschedule
Facebook ads getting more expensive for your gym? There are BIG changes coming in how you grow your fitness business, if you rely on ads. Invest the next 14 minutes to learn the 3 steps you need to take to change up your ads strategy in 2024. This is what we're doing RIGHT NOW to maintain a 5-10X ROAS every day we run ads, for dozens of locations. The epsiode talks about: How to keep making big ROI from ads, even if you have a saturated area Why BRAND is the most important thing for gyms and PTs in 2024 4 ways to lower your CPL overnight P.S. if you want my Proven Facebook Ad FORMULA - the 5 step framework to a winning gym ad, send me a DM on Instagram
I've used Facebook ads to fill gyms and bootcamps for more than 10 years. And I've helped hundreds of gyms around the world get insane volume of leads at crazy low lead costs... And from all that data - the results are in. I've outlined the 5-Step WINNING Facebook Ad Formula. When you use these 5 elements in your ad creative and copy, you're going to get the best results. FREE SWIPE FILES (mentioned in the podcast) - DM me on Instagram to get it! https://www.instagram.com/justin_devonshire/
Gym owners get STUCK between 100-150 members because of these 3 bottlenecks. Fix these and you'll unlock scale to 40/50k/month Get Justin's strategies & systems to scale your gym to 40k/month+ at https://justindevonshire.com/400kmastermind OR, create a custom gameplan to DOUBLE your gym revenue for FREE with Justin here: https://justindevonshire.com/altschedule
Recession is coming and your customers are starting to tighten their wallets. Here's what you need to do NOW to survive -and DOMINATE 2024 whilst your competitors crumble. Get Justin's strategies & systems to scale your gym to 40k/month+ at https://justindevonshire.com/400kmastermind OR, create a custom gameplan to DOUBLE your gym revenue for FREE with Justin here: https://justindevonshire.com/altschedule
"I need to think about it..."Ever get this objection from prospects? Here's a 3-step script you can use to dismantle the objection and win the sale! P.S. Get my entire Studio Sales Mastery program (£1997 Value) for FREE, just for trying out my Mastermind for one month! https://justindevonshire.com/400kmastermind
What does a typical day look like for a multi-site gym owner? How do you find balance between work, employees, family and time for yourself? What does the staff structure look like? How to stay resilient in the face of threats, and keep growing? We talked about all these things and more on this jam-packed 30-minute conversation with Dan Moore - 2x Gym Owner and best-selling author of "I'll Start Next Monday" https://www.amazon.com/Ill-Start-Next-Monday-blueprint-ebook/dp/B0B4359FR7 Connect with Dan on Instagram: https://www.instagram.com/imdanmoore/
Running ads but frustrated that most leads don't pick up the phone? In today's episode I guide you through the 4 keys to lead nurture. When you act on these you can DOUBLE your sales by boosting your pick up rate! Get my 6 best gym-scaling programs for FREE, just for trying out the new 400k Mastermind: https://justindevonshire.com/400kmastermind
Get the "Gym Owners' Insider Secrets" Premium Newsletter to 3-5X Your Client Life Time Value! https://justindevonshire.substack.com/subscribe Talk to me on Instagram: https://www.instagram.com/justin_devonshire/ How would you like to get an additional 50 paying clients at your fitness studio within the next 90 days? Here's how studio owners and PTs all over the world are doing that as we speak: https://justindevonshire.com/elite
How would you like to get an additional 50 paying clients at your fitness studio within the next 90 days? Here's how studio owners and PTs all over the world are doing that as we speak: https://justindevonshire.com/elite Talk to me on Instagram: https://www.instagram.com/justin_devonshire/
[FREE COURSE] How we get 30-50 new gym clients every month from Facebook ads - WITHOUT "free trials" and NO "bait & switch" challenges ⬇️ tinyurl.com/yw2wke8y An "Irresistible Offer" turns you into the "go-to" local brand authority on weight loss and transformation. This episode reveals 3 steps to create an offer attracts the best prospects, and basically sells itself. Combine this with the complete Facebook Ads for gyms strategy I share in my free course, and you'll be able to scale past 10k/mo revenue within weeks. Message me on Instagram! https://www.instagram.com/justin_devonshire/
[FREE COURSE] How we get 30-50 new gym clients every month from Facebook ads - WITHOUT "free trials" and NO "bait & switch" challenges ⬇️ tinyurl.com/yw2wke8y Gym owners are wasting a LOT of time on retention tactics that have NO effect. That's because you're not addressing the 3 hidden causes of client churn. Listen in for the next few minutes to discover the real reasons why your clients are leaving, and the specific strategies to lower your churn rate to 5% or less. Message me on Instagram! https://www.instagram.com/justin_devonshire/