Welcome to Legal Marketing Happy Hour, the podcast where marketing meets the law in a laid-back setting! Join us weekly as seasoned marketers, Lindsay and Jim, sit down with attorneys to discuss innovative strategies for boosting their legal practices. From social media tactics to client engagement, each episode delves into practical tips and real-world experiences, all served up with a side of humor and (a good martini?). Tune in and discover how to unleash the full potential of your legal marketing game!
Legal Marketing Happy Hour welcomes Heather Olson of Olson Law LLC to discuss building a winning law firm intake process. Learn why a strong intake is crucial for conversions and avoid common pitfalls. Discover actionable tips to optimize your client's first impression and fuel your firm's growth.
Want to dominate your local legal market? The latest Legal Marketing Happy Hour podcast dives into local SEO, revealing how consistent NAP (Name, Address, Phone number) data is your secret weapon and how Lawyer Service Ads (LSAs) can supercharge your client attraction. Tune in to learn how these tactics can make your firm the go-to choice in your area. For more information, reach out to us at info@abovethebarmarketing.com
This episode of Legal Marketing Happy Hour discusses how poor SEO hurts law firm visibility and lead generation, emphasizing attorneys' need to understand basic SEO and build strong relationships with SEO specialists. Open communication, realistic expectations, and ROI measurement are key to successful SEO. For more information, reach out to us at info@abovethebarmarketing.com
This episode of Legal Marketing Happy Hour explores the crucial role of Google Business Profiles in local SEO. Learn how to optimize your profile with accurate information, engage with customers through reviews and social media, and navigate potential suspension issues. For more information, reach out to us at info@abovethebarmarketing.com
This episode of Legal Marketing Happy Hour features employment lawyer Muneeb M. Ahmad, who discusses his career path and the challenges faced by employees who witness workplace misconduct. Ahmad emphasizes the importance of proper workplace policies and procedures, and the effective use of PR. For more information, reach out to us at info@abovethebarmarketing.com
This episode of Legal Marketing Happy Hour covers the importance of lawyer well-being for client success. It explores how a well-rested and empathetic lawyer can handle complex cases, reduce errors, and build strong client relationships. For more information, reach out to us at info@abovethebarmarketing.com
PPC advertising is a powerful tool for lawyers to generate high-quality leads and grow their practice. In this podcast, we discuss how PPC advertising can be used to reach potential clients who are actively searching for legal services. We also introduce Rich White, a PPC advertising specialist for law firms, who will share his insights on how to create successful PPC campaigns. For more information, reach out to us at info@abovethebarmarketing.com
This Legal Marketing Happy Hour episode focuses on the importance of storytelling in criminal defense, featuring Attorney Jessa Nicholson Goetz, discussing why storytelling is crucial in connecting with juries and humanizing defendants. It also discusses using storytelling for marketing a criminal defense firm. For more information, reach out to us at info@abovethebarmarketing.com
Tired of feeling like your marketing dollars are disappearing? This Legal Marketing Happy Hour episode exposes common marketing scams, from hidden fees to false promises. Learn how to protect your business and choose the right marketing partner. For more information, reach out to us at info@abovethebarmarketing.com
NAMWOLF, the National Association of Minority & Women Owned Law Firms, is dedicated to promoting diversity and inclusion in the legal profession. This podcast features an interview with Leslie Davis, CEO of NAMWOLF, who discusses the organization's mission, initiatives, and how it empowers its members to succeed. We also explore the importance of digital marketing and networking in building a successful law firm. For more information, reach out to us at info@abovethebarmarketing.com
Join us for a special episode of Legal Marketing Happy Hour where we discuss the importance of HR in building a strong law firm brand. Our guest, Julie Sumner, shares tips on creating a positive culture, attracting top talent, and enhancing client satisfaction. We'll cover strategies for effective HR practices and address common challenges faced by small law firms. Don't miss this informative episode that will help elevate your law firm's brand and attract more clients. For more information, reach out to us at info@abovethebarmarketing.com
This Legal Marketing Happy Hour episode will feature Aaron Nelson, a criminal defense attorney who handles high-profile cases. We'll discuss his strategies for managing public relations, leveraging marketing opportunities, and navigating the emotional toll of the case. For more information, reach out to us at info@abovethebarmarketing.com
The podcast discusses legal marketing strategies, specifically focusing on SEO. The hosts, Jim Hayes and Lindsay, interview Steven Wilson, SEO expert. They discuss the importance of keyword research, on-page optimization, and backlink building for law firms. Steven emphasizes the need for a holistic approach to SEO, combining technical optimization with client-focused content. For more information, reach out to us at info@abovethebarmarketing.com
On this episode of Legal Marketing Happy Hour, Lindsay and Jim emphasize the significance of claiming and optimizing a Google My Business (GMB) profile for lawyers. This profile is essential for local SEO and helps potential clients find your firm.
Jim sits down with Ted Debettencourt, founder of Juvo Leads, to discuss the power of digital marketing for law firms. Ted shares his expertise on generating high-quality leads, providing actionable tips, and real-world examples of successful campaigns. With this episode of Legal Marketing Happy Hour, you will gain valuable insights into enhancing an online presence, attracting new clients, and driving law firm growth through effective digital marketing strategies.
Lindsay and Jim chat about the different strategies that are beneficial for marketing a law firm.
This episode of Legal Marketing Happy Hour, "Beating the Billable Hour Blues," discusses the challenges that lawyers face in managing stress and keeping their well-being in mind. Attorney Bradley Tengler discusses the importance of work-life balance and de-stressing activities for lawyers.
On this episode of Legal Marketing Happy Hour, we chat about how to be a successful lawyer by going beyond just law school with Attorney Matt Mollica. We'll cover joining professional associations, attending conferences to stay up-to-date, and using online networks to connect with other lawyers. The episode will also explore the importance of giving back to the community through pro bono work and leveraging alumni connections. Questions? Email us at info@abovethebarmarketing.com
This episode of Legal Marketing Happy Hour features a conversation between Jim Hayes, Lindsay, and Chris Nelson, Senior Manager of Vertical Marketing at CallRail. The episode delves into the importance of call tracking and lead intelligence for law firms. Chris, with his legal and marketing background, provides insights into the unique challenges faced by law firms in client acquisition. The discussion covers the benefits of call tracking, form tracking, and conversation intelligence, emphasizing how these tools can help law firms improve efficiency, client experience, and overall business growth.
Legal Marketing Happy Hour welcomes attorney Lauren Underwood to discuss the crucial role of setting expectations in legal practice. The episode delves into managing client expectations, the importance of clear communication within the legal team, and strategies for navigating challenging client interactions. Attorney Underwood shares personal experiences and practical advice, emphasizing the significance of empathy, transparency, and effective communication in building strong client relationships.
Criminal and Immigration Attorney Andrew Stacer joins Lindsay and Jim on Legal Marketing Happy Hour to discuss finding your niche as a solo attorney.
This Legal Marketing Happy Hour episode dives into the evolution of digital marketing! Hosts Lindsay and Jim chat with criminal attorney Christopher Van Wagner about how the legal landscape has transformed from Yellow Pages to social media. Listeners will hear about the challenges and opportunities of the digital age, along with a glimpse into the future of legal marketing with a touch of humor.
This legal marketing podcast explores how criminal defense lawyers adapt to evolving technology (digital forensics, social media) and legal changes. Special guests, Attorneys Aneeq Ahmad and Mindy Nolan, discuss these challenges and their impact on defense strategies, with a look towards the future of criminal justice.
Potential clients trust their peers! In this episode, legal marketing gurus discuss how to leverage online reviews to build trust, attract new clients, and boost your law firm's credibility.
Is your law firm considering a name change? Don't dive in without a plan! In this episode, legal marketing experts break down the key steps to ensure a smooth transition, minimizing disruption to your brand and clients.
Welcome to Legal Marketing Happy Hour, the podcast where marketing meets the law in a laid-back setting! Join us weekly as seasoned marketers, Lindsay and Jim, sit down with attorneys to discuss innovative strategies for boosting their legal practices. From social media tactics to client engagement, each episode delves into practical tips and real-world experiences, all served up with a side of humor and (a good martini?). Tune in and discover how to unleash the full potential of your legal marketing game!
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