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The Wealth Formula Podcast is one of the longest-running personal finance podcasts still standing. For more than a decade, I've shown up every single week to talk about investing, markets, and the forces shaping the economy. What's interesting is how much my own thinking has evolved over that time. Early on, I was more rigid. I was—and still am—a real estate guy. But back then, I didn't give much thought to ideas outside that lane. I was dogmatic, and I didn't always challenge my own beliefs. Time has a way of doing that for you. I've now lived through multiple market cycles. I've watched the stock market melt up to valuations that felt absurd—and then keep going. I've seen gold go from flat for a decade to parabolic over a year. I've seen interest rates sit near zero for a decade and then snap higher at the fastest pace in modern history. And I've learned, sometimes the hard way, that diversification is about survival and that every asset class has its day. One lesson I learned that I am thinking a lot about these days is: ignore major technological shifts at your own peril. Back in 2014, I first started hearing people talk seriously about Bitcoin. At the time, I dismissed it. I listened to the critics, was convinced it was a scam, and didn't take the time to truly understand it. That was a mistake—not because everyone should have bought Bitcoin, but because I ignored a structural change happening right in front of me. Bitcoin went from a cypherpunk expression of freedom to the largest ETF owned by BlackRock. Today, the dominant story is artificial intelligence. And whether you love stocks, hate stocks, prefer real estate, or focus exclusively on cash flow, you cannot afford to ignore AI. This isn't a fad. It's a general-purpose technology—on the scale of electricity, the internet, or the industrial revolution itself. That doesn't mean it's easy to invest in. It's hard to look at headline names trading at massive valuations and feel good about buying them today. But investing in AI isn't about chasing a single company. It's about understanding second- and third-order effects: energy demand, data centers, productivity gains, labor displacement, capital flows, and how blockchain and decentralized systems intersect with all of it. What experience has taught me is this: you don't need to be first to invest—but you do need to be early in understanding. If you wait until something feels obvious, most of the opportunity is already gone. This week's episode of the Wealth Formula Podcast is focused squarely on AI and blockchain—what's real, what's noise, and where the long-term implications may lie. Listen to this episode. You'll come away smarter. And years from now, you may look back and realize this was one of those moments where paying attention really mattered. Transcript Disclaimer: This transcript was generated by AI and may not be 100% accurate. If you notice any errors or corrections, please email us at phil@wealthformula.com.  Welcome everybody. This is Buck Joffrey with the Wealth Formula Podcast. Coming to you from Montecito, California. Today we wanna start with a reminder. We are in a new year and we are already doing deals, uh, through the Wealth Formula Accredit Investor Club. You can go and sign up for that for free. Uh, wealth formula.com just hit investor club and you just get on there and, and you’ll get onboarded. And from there, all you gotta do is wait for deal flow and webinars coming to your inbox. And, um, you know, if nothing else, you learn something. So go check it out. Uh, go to. Wealth formula.com and sign up for Investor Club now onto today’s show. Uh, the, it is interesting. I don’t know if you are aware it’s a listener, but we are, wealth Formula is, uh, probably I would say one of the, certainly in the one of the top longest running personal finance podcasts still. Standing. Uh, I’ve been around, well, I think the first episode was on like 2014, so it was a long time, but in earnest, you know, at least for over a decade. And, you know, during that time, I’ve shown up every week, every single week. Don’t Ms. Weeks, but none, none. Isn’t that incredible? I’ve shown up, uh, talked about investing and talked about very way markets are working, forces, shaping the economy, all that kind of stuff. But you know, as you can imagine, as a. As a younger individual versus, um, my crusty self. Now, you know, a lot of my own thinking has evolved over that time, you know, back then. And I, you know, I think this appealed to some people, but, um, you know, I was really dogmatic. I’m a real estate guy, right? And I still am a real estate guy, but back then I wouldn’t give anything else the time of day to even think about, you know, and, and, uh, I, I, you know. I was dogmatic and didn’t always challenge my own belief systems. Um, I’m different now, right? I’ve softened And time is a way of, of changing all of that dogmatic stuff for you. You know, I’ve lived through multiple market cycles. I’ve watched, well, I’ve watched the stock market, which I, which I always maligned, you know, melt up to valuations. Uh, that felt absurd. And then keep going higher. I’ve seen gold, which was kind of ridiculous for the longest time. I watched it for like a decade, just pretty much flat, and then it goes parabolic. Over the last year, I’ve seen interest rates sit near zero for a decade and then snap higher. Uh, not even as time, just launch higher at the fastest space in modern history. And I’ve learned sometimes I guess, the hard way that diversification is about survival and that every class, every asset class has its day. Just like every dog has its day. And um, you know, one other lesson that I learned that I’m thinking a lot about these days is ignore major technological shifts at your own peril. So what am I talking about? Well. It’s kind of a, it is a technological shift, whether you think it about not, but Bitcoin. Okay. Back in 2014, I first started hearing people talk seriously about Bitcoin, and at that time I dismissed it. I was, uh, I was listening to critics beater Schiff that constantly called it a scam, said it was going to zero and so on. I didn’t, I didn’t take the time to truly understand it, to try to understand it the way I understand it now, that makes me a believer in Bitcoin. That, of course was a big mistake, not because, you know, everyone should have bought Bitcoin and, uh, back then, well, they, you know, would’ve been nice if they did, but because fundamentally I ignored something that was a structural change happening right in front of me. And since then, Bitcoin went from a cipher punk expression of freedom to the large CTF owned by BlackRock today. The dominant story is actually artificial intelligence. Now, whether you love stocks, hate stocks, prefer real estate focused exclusively on cab, whatever, you cannot afford to ignore ai. It’s not a fad. It’s a general purpose technology and a technology shift, and the scale of electricity. The internet bigger than the internet, bigger than the industrial revolution. Now, that doesn’t mean it’s easy to invest in. I mean, I’m gonna go invest in AI and make a bunch of money because I mean, what does that even mean? It’s hard to look at headline names, trading at massive valuations like Nvidia and all that right now, and saying, oh, I’m gonna go buy that. Who knows? That’s gonna work out. When I talk about investing in AI isn’t really just investing in stocks or any individual company or data centers or whatever. It’s about understanding. The second and third order effects, energy demand. You know, as I mentioned, data centers, productivity gains, labor displacement, capital flows, and how blockchain and decentralized systems intersect with all of that. It is very, very complicated. Um, but it’s really important to start to try to understand, you know, an experience that stop me is this. You don’t need to be the first to invest, but you do need to be early in understanding. If you wait until something feels obvious, usually the opportunity’s gone by then. And you know, the thing about AI is even if you think it’s obvious now. The reality is that most people haven’t really caught on. Maybe they played with chat GPT, but I don’t think they’re understanding what this whole, you know, this thing is gonna do to our world. Um, anyway, so that is what this week’s episode of Wealth Formula Podcast, uh, is about. It’s about AI and also, um, a little bit about, you know, bitcoin and blockchain and that kind of thing. Um, we’re gonna talk about what’s noise, uh, you know, where the long, what the long-term, uh, implications are all of this stuff. This is a show that, uh, I really enjoy doing really, really good stuff. Um, so make sure you listen in. We’ll have that interview for you right after these messages. Wealth Formula banking is an ingenious concept powered by whole life insurance, but instead of acting just as a safety net. The strategy supercharges your investments. First, you create a personal financial reservoir that grows at a compounding interest rate much higher than any bank savings account. As your money accumulates, you borrow from your own bank to invest in other cash flowing investments. Here’s the key. Even though you borrowed money at a simple interest rate, your insurance company keeps paying you compound interest. On that money, even though you’ve borrowed it, that result, you make money in two places at the same time. That’s why your investments get supercharged. This isn’t a new technique. It’s a refined strategy used by some of the wealthiest families in history, and it uses century old rock solid insurance companies as its backbone. Turbocharge your investments. Visit Wealth formula banking.com. Again, that’s wealth formula banking.com. Welcome back to the show, everyone. Today. My guest on Wealth Formula podcast is Jim Thorne, chief Market strategist at Wellington. L is private wealth with more than 25 years of experience in capital markets. He’s previously served as chief capital market strategist, senior portfolio manager, chief economist, and CIO. Uh, equities at major investment firms and has also taught economics and finance at the university level. Uh, Jim is known for translating complex economic, political, and market dynamics into clear actionable insights to help investors and advisors navigate long-term capital decisions. Uh, Jim, welcome with the program. Thanks for having me Buck. Well, um, Tim, I, I, I, uh, had been following a little bit of, uh, what you discuss on, uh, on X and, um, one of the things that caught my eye is, you know, your, your narrative on, on ai, a lot of people are tend to be still sort of skeptical of AI and what’s going on, uh, with the markets. Um, uh, but at the same time, uh, there’s this. Sense. I think that ignoring AI altogether as an investor is, is, is downright potentially dangerous. So, uh, at the highest level, why is AI something people simply can’t dismiss? Well, we live in an, uh, uh, you know, many other people have coined this term, but we live, we’re living in an exponential age of, of technological innovation. And, you know, AI and I’ll just add into their, uh, blockchain is just the normal evolutionary process that, you know, for me started when I left graduate school and came into the business in the nineties where everybody had this high degree of skepticism of the computer and the, the, the phone, the, the. And the internet. And so, you know, what we do is we go through these cycles and there are periods of time where the stars align. And we have a period of time where we have what I would call an intense period of innovation where I would suggest to you that. People are skeptical. Skeptical, and yet at the same point in time, they very early on in the, in the, in the trade, call it a bubble when it’s not. And so I think it comes from the position of ignorance. One, I think two, fear, and then three. If you think about if you are an active manager, I in a 40 ACT fund, um, you know, and you’re sitting there with, uh, you know, mi. Uh, Nvidia at, you know, eight or 9% of your index. And that’s a big chunk that you’ve gotta put into your fund, uh, just to be market neutral. So there’s a lot of people that hate this rally. There’s a lot of people that are can, going to continue to hate this rally. But the thing I anchor my hat on are a couple of things. Look at if this is no different than the railroad. Canals, any major technological innovation, will it become a bubble? Yes. Just not now. So, so let’s follow up on that, because a lot of people think, or are talking about the, do you know the.com bubble, uh, comparisons, and you’ve argued that that sort of misses the real story. So, so where are we getting it wrong right now? Are those people getting it wrong? In the nineties buck, you’d walk into a bar and there wouldn’t be ESPN on there’d be CNBC on people were getting their jobs to become day traders. Folks didn’t go to the go to university because they were basically getting their white papers financed. You had companies that were trading off of clicks. So I lived that. Anybody who is of a younger generation has no idea what a bubble is, and it’s specious and pedantic for them to use that term when they have no clue about what they’re talking about. But you did mention that it could become a bubble. How do we know when it does become a bubble? Oh, it’ll become a bubble. Well, when, when, when you know, the, what, what I am looking for is, you know, when we, when the good investment opportunities start to dry up, when liquidity starts to dry up. So what I, it’s not about valuation, to me it’s about liquidity. So in 2000, what, and I’m roughly speaking, what went down was you had all these companies that were trading at Strat catastrophic valuation, this stupid valuations, and you walked in one day and they didn’t get financing. And if you read the prospectus or you followed the company, you knew that they were not going to be free cash flow positive for another two or three rounds of financing. All of a sudden you walked in and everybody goes, oh my God, this thing, you know, trading at 250 times sales. And everybody went, yeah, of course. And so what it was is, was when does liquidity dry up? So I’ll give you a date, um, you know, with Trump’s big beautiful bill act. 100% tax deductibility of CapEx and that goes until Jan 1, 20 31. So to me, that’s a very motivating factor for people to, um, invest. The last thing I would say to you in more of a game theoretic context book is, look, if you are a big tech company and you don’t invest in ai. You are ensuring your death. Yahoo, Hela Packard. I can go through the list of companies that cease to invest, so they’re looking. If it was you and I when we were running this company, I would say, dude, we gotta invest because if we don’t have a poll position in this next platform, whatever it is, we’re done. We’re toast. And I think that’s why you’re seeing all these hyperscalers spending as much money as they are. ’cause they get this, they saw it. So, you know, you framed ai not necessarily as a a tech trade, but as a capital expenditure cycle. Can you explain that to people? Well, what we need to do is we need to build out the infrastructure of ai. Then, and that’s the phase that we’re in right now. So it’s more like we’re building out all of the railroads, the railway tracks and the railway stations across the United States back in the 18 hundreds. And then we’re gonna go through that building phase. And then as that building phase goes, some companies, some towns, are going to basically realize and recognize what’s happening and start to basically take ai. Bring it into their business model, into enhanced margins. Right. So right now we’re building it out. I mean, you know, we all focus on the hyperscalers, but the majority of companies, pardon me, governments. Individuals, they haven’t used AI and, and what is interesting about this is back in the nineties, they were talking about how the internet had to evolve to be much more. You know, uh, have critical thinking in, in, in it. And it was more explained when you went to these conferences, as you know, you know, think about this. You’re hearing this in 99, okay? Not today. You go in and you ask Google or dog pile at the same time, or excite, okay? You would say, I wanna go to Florida in the third week of March and I wanna stay here and I wanna spend this amount of money and I wanna rent a car. Plan it for me. And they would come back and they would tell you that it would come back and it would, it would, everything would be there. And you would have your over here and all you would have to do is drop your money and you had your thing planned. So none of this is as, it’s aspirational, but we’ve heard it before. And in technology, what happens is it’s not like it’s new. We’ve been talking to, I did machine learning in in graduate school. Ai, you know, I did neural networks and I’m a terrible Ian. This isn’t, you know, Claude Shannon wrote about this in 1937, right? But it’s about when does it hit, and so it was chat GBT. Can we argue, was that right? As an investor, it’s stop arguing, start investing. Then what you’ve gotta figure out, which is the question you ask, is when does the music stop? I think it goes until the end of the decade. You know, one of the things that, uh, is interesting about this, uh, AI investment, uh, it’s, it’s unfolding in a higher interest rate environment. Why is that detail so important? Understanding its significance? Well, it’s the cost of capital, right? And so this phase that we have right now. It’s funny you say that, right? ’cause our reference point is zero interest rates, right? Yeah, yeah. Right. That’s right. So, you know, you know, so, so think about this, what it happens right now. Now we’re in the phase where you’ve got these hyperscalers that instead of taking all their free cash flow and buying bonds and buying back stock, are increasing CapEx because there’s a great tax deduction on it. So you get a lot of, so we’re in this phase where, for where, where a lot of the money is, you know, was. Was, let me, let me be clear, was a hundred free cashflow. Now we’re getting these guys, these companies like Oracle and what have you, you know, starting to issue debt and look at debt isn’t bad as long as the rate of return on debt is higher than the interest rates. And so, you know, you know, I, I would say historically speaking, for a lot of these high quality names, the interest rates are not, uh, at levels that will stop them from investing. Right. Right. You know, you’ve written that, um, productivity is ultimately the real story behind ai. So why does productivity matter more than the technology headlines themselves? Well, let me just put it this way, right? So we’ve grown, I grew up, I, I joined, I’m up here in Toronto, right? So I’m gonna give it to you in Canadian dollars, right? So I joined, I joined here. You know, I grew up here, went to the states, came back home. Growing this company I joined when we’re about three and a half billion. We’re getting close to 50 billion, and we’re the fastest growing independent platform in the country. I’m a one man band, right? I use three ai. In the old days, I’d have four research assistants. Where’s the margin in that? And so I, that’s how I see it. And let me be clear, it’s, you know, this isn’t we’re, it’s not perfect. But if I wanted to say, instead of you, but hey, write me a 2000 word essay on the counterfactual of what happened with railroads up until 1894 when the, when the bubble popped, give me a f, you know, a a thousand word essay and, and just a general overview. I can get that in less than five minutes. Michael Sailor is writing product on ai, which, which, which you would take, which you would take. He’s in his presentation, say it would take a hundred lawyers. So it’s gonna be more about those. And it’s, it’s no different than Internet of things or, you know, it was, uh, Kasparov that talked about this. Gary Kasparov talking about the melding of, of technology in humans. He would ran, run this chess tournament called freestyle. You could use a computer, you could use, you know, grand Masters. You could use whatever you wanted to compete. And who won? Well, who won it Was that those teams that were generalists that had a little bit of that, the knowledge of the computer and the knowledge of the test. Uh, o of chess, right? That’s what’s gonna happen. So this isn’t we’re, as far as I’m concerned, we’re not, yes, there’s going to be some d some jobs that are going to be replaced, but that is always the case in technology. I’m not a Luddite, okay? I am not Luddite. But the same point in time. I, I would suggest to you that it, it is just a really, for me, it’s a, helps me. Do research no different than when I was an undergrad and they went from cue cards in the, the library at the university to actually having a dummy terminal and I could ask questions in queue. You know, it stalked me from having to go to the basement of the library and going to microfiche. Right. Have helping that way. Now can it, can, will it do other things? I’m sure it is, and I’ll lead that to Elon Musk and the crew. You know, that’s above my pay grade. But for me, I see it as a very helpful way of, you know, allowing me to process and delineate. Much more information a a and not have me waste so much time trying to figure out what got went on in the past or, you know, QMF. Right. You know, summarize me the talk five, you know, academic papers in this area, what are they saying? And then they gimme the papers. Right. It just speeds the process up. Yeah. You know, um, one of the things that I’ve been sort of talking about and thinking about. Is that it’s hard to not see AI as a very, very strong deflationary force. Um, how do you think about that? Yeah. Technology is deflationary, right? Doubt about it. And so I look at it this way, Ray. Um, so I work at the financial services industry, okay. You know, Mr. Diamond of JP Morgan is talking about how they are starting to embrace blockchain and ai. They are going to cut out the back end of that in the, the margins in that, in that company by the end of the cycle are going to be fantastic. People just do not get in. You know, the financial services industry is built on a platform. Of the 1960s, dude. I mean, they’re still running Fortran, cobalt. So you know what I, how I look at this is much more as a margin type story, and there’s going to be a lot of displacement. But at the same point in time, I look at Tesla and automation and ai. And you know, people look at Tesla as a car company. I look at Tesla as an advanced manufacturing company. Elon Musk could basically go into any industry and disrupt it if it wanted to. Right. So that’s how I look at it. And so, you know, the hard part is going to be, you know. Nothing. If we get back to where we were, it’s not going to be perfect, right? Because here’s, here’s where the counter is, here’s where the counter is. Right? If you, if, if you think about, and we’re, I’m gonna take Trump outta the equation and ent outta the equation right now, but if we just went back to the way things were before COVID, we would have strong deflationary forces. Okay. Just with demographics, just with excessive levels of debt. Just with, you know, pushing on a string in terms of, in terms we couldn’t get the growth up, you know, and, you know, and the overregulation of financial institutions. Trump and descent are basically applying what’s called supply side economics, and they’re deregulating. It’s says law, which is John Batiste, that says basically supply creates his own demand and it’s non-inflationary. But really what they’re going to try to do is they’re going to try to run the economy hot and they’re gonna try to pull this way out of the debt. And if you do that and you deregulate the banks. And allow the banks to get back to where they were before the financial crisis. Okay. You know, and, and the Fed takes its interest rates down to neutral, expands the balance sheet. Then I don’t think we’re gonna go back to the zero bound in deflation. I think this thing’s gonna run hot for a long time. And I think it, the real question is, is, is is 2 75 in the United States the neutral rate? I think it is. Uh, but as, as, as Scott be says, and, and, and, and, and let’s be clear, buck, the guy’s a superstar. Okay. Guy is a legend. Just you sit there, just shut up and listen to him. Okay. They keep up, right? Well, so they’re gonna run it hot, but where we are is, in his words, mine, not mine. We’re still in this detox period, you know what I mean? We still got the Biden era. We still got, you know, a over a decade of excessive ca of Central Bank intermediation. That needs to get, you know, go away. So what I say, and what I’ve been writing about is 26 is going to be the year that the baton is passed back to the private sector. Let’s get rates down to 2 75. That’s, I mean, I’m going off the New York Fed model. That says real fed funds, the real, the real neutral rate is 75 to 78 basis points. I think inflation’s at two. That that gets you 2 75. Get the rates there and then get the balance sheet of the Fed to the level so that overnight lending isn’t loose or tight. It’s just normal. And then step back, go away and let Wall Street and the private sector create credit. Create economic growth and let’s get back to the business cycle. And if we do that, we’re gonna have non-inflationary growth. It’s gonna be strong, but we’re not going back to the zero bound and we’re gonna grow our way out of this. And so that’s where I get really excited about. This is a very unique time in history. A very, very, very unique time in history where, and I don’t know how long it’s going to last because of the compression that we have now because of the, you know, we live in such a digital world, but let’s say it’s five years demographic says it’s to 33, 32 to 33. That’s, you know, that’s how long this run is. And, and to me, uh, AI is a massive play. I, I, to me, blockchain is a massive play and to me it’s to those countries and companies that get it is, whereas investors, we wanna think, start thinking about investing. Yeah. You mentioned, um, non non-inflationary growth. Can you drill down on that a little bit just so people understand a little bit where. Usually you think of an economy running super hot, you, you think automatically there’s an, you know, an inflationary growth. So I want you to think in your mind into your list as think in your mind. Go back to economics 1 0 1 with the demand curve. In the supply curve, okay? And there are an equilibrium. And at that equilibrium we have a price at an equilibrium, and we have an output as an equilibrium. Okay? Now what I want you to do is I want you to keep the demand curves stagnant or, or, or anchored. Then I want you to shift the supply curve out. Prices go down, output goes out. We can talk all this esoteric stuff, you know, you know Ronald Reagan and, and Robert Mandel and supply side economics. But it’s really your shift in the supply curve out, and that’s what, and that’s what BeIN’s doing. I mean, this is a w would just sit down and be quiet. He’s talking about, you know, what is deregulation? He’s pushing the supply provider. Oh, hold on. My phone. My, my thing. And what did, since the two thousands, what did, what was the policy? It was kingian, it was all focused on the demand curve. Everything was focused on demand. And so all we’re doing is we’re, we’re getting the keynesians out. I use 2000 ’cause that’s when Ben Bernanke really came in and was very influential. Let me just say he’s a very smart, I learned so much from reading. Smart, smart, smart, smart guy. But his whole thing was Kasan. He came from MIT, his thesis supervisor was Stanley Fisher, right? We’re going back to, you know, Mario Dragons thesis supervisors, Stanley Fisher, all these guys came from MIT, Larry, M-I-T-M-I-T, Yale, and Princeton. Whereas previously it was the University of Chicago. It was Milton Friedman. It was, it was supply side economics. We’re going back, they’re going back to supply side economics and right now we need it. We need balance. But my god, what did we end off with? We ended off with four years of mono modern monetary theory. Deficits matter. That’s insanity. You had mentioned a little bit, uh, you, you’ve talked about blockchain a few times here. Talk about the significance. I mean, it’s sort of, you know, blockchain was a thing that everybody was, everybody was talking about it, you know, three, four years ago, but now it’s all about ai. But you know, now you’ve got, um, but in, but in the background, blockchain has grown, uh, adoption has grown. Uh, tell us what’s going on there, and if you could tie it into the significance of, of where we’re at today. Yeah. Um, uh, Jeff Bezos gave a wonderful speech, I think in two thou, early two thousands, where he basically talked about the fact that, you know, once this innovation is led out of the genie’s, led out of the bottle, whether or not, you know, buck and Jim, like it as an investment, the innovation continues. And so after the internet bubble pop, right? Really smart guys like Jeff Bezos, uh, Zuckerberg, you, you, the whole cast of characters, right? Basically built it out. Okay. And it wasn’t perfect and everybody knew it wasn’t perfect. I mean, that was the whole thing that was so bizarre. But they knew it wasn’t perfect and they knew that they needed to solve some problems. Right. And you know, it was a double spend problem. I mean, the internet that we were dealing with right now was developed in the 1950s and so on and so forth. And so, you know, that always stuck with me. Right. A couple of things stuck with me because I’ve lived through a couple of these cycles. The first one is Buck. When the, when Wall Street coalesces around something just shut up and buy it, right? I mean, I, I spent too much of my life arguing about whether dog pile and Ask Gees was better than Google. Wall Street said Google was the best. Shut up. Invest, right? And so, so look, blockchain solved the double spend problem. Blockchain solved all the problems that the original iteration of the internet could solve, and everybody knew it was coming along okay. So it’s a decentral, it’s decentralized, right? Uh, does, does not need to be reconciled. So no. Not only do you have another iteration of the internet. You have basically introduced into society the biggest innovation in accounting or recordkeeping since double entry. Bookkeeping accounting was introduced in Florence, Italy centuries ago by the Medicis and, and buck. All this is out there like, so this is a profound, right? So think about you’re in an accounting department and you don’t have to reconcile, right? So look. The first use cakes was Bitcoin. And what was the, what was the beautiful thing about it? Well, first off, it grew up by itself. And secondly, it’s got perfect scarcity, right? And so let’s just full stop. And I mean, yes, gold and silver had the run that they should have had decades. So I had been waiting and listening to people, gold bugs, talking about this type of run since the nineties. Okay. Um, but look, you know, and the problem with fi money, right? I mean, this is, this goes back decades. It’s an old argument. The way you solve it is, is Bitcoin. That’s the solution. I mean, forget about it. I mean, if they’re gonna whip it around and do all this stuff, fine. But the other thing that people miss and Sailor hasn’t, and Sailor is brilliant, is look. Bitcoin is pristine collateral in 2008, in September. What caused the, the system to stop was the counter. We could not identify counterparty risk for near cash. It was a settlement problem. Anybody you talk to Buck that says it was, you know, the subprime this and it, yeah, that was crap. I get that. But when the system shut down is you had a $750 million near cash instrument with X, Y, Z, wall Street firm, and you did this for three extra beeps and it was no longer cash. Guess. And guess what? Your institutional money market fund broke the buck. That’s when the system blew sky high. When the money market broke the buck and it was a settlement problem, blockchain and Bitcoin solved that. Sailor knows that, look where Wall Street’s gonna go. They understand now that. Bitcoin is pristine, collateral and capital that is 100% transparent. Let’s lend against it, and that’s what Sadler’s doing. That’s why Wall Street hates the guy so much, right? Think about that. Think of where is he going after he’s going after all the stranded capital on Wall Street. And, and the whole point is he’s sitting there going, I’m too busy for this. And you’ve got all these other people that are gonna live off of other people’s ignorance. Meanwhile, Jing Diamond knows exactly what he’s talking about. We can identify, if I hear one more person on me in, in the meeting say, I don’t know. You know, you know, uh, micro strategies balance sheet is so complicated. Really. Compared to JP Morgans, I mean, you know what his capital is. It says Bitcoin, like, what are you guys talking about? But hey, fucking in this business, people make generational wealth on ignorance of people who think they know what they don’t know. So, you know, just going back to Jamie Diamond, you know, he spent, I don’t know how long. Throwing every insult, uh, he could towards Bitcoin. And now they’ve really kind of, they haven’t backtracked. I think he’s, he’s, you know, his, his, um, I think the way he phrases is the blockchain’s a real thing. He never seems to really say the word Bitcoin, uh, in this regard. Um, banks in general, where do you think they’re headed with this stuff? I mean, I, you know, right now, again, you can kind of see even. Um, I think, you know, some of the big advisory firms suddenly recommending one to, you know, one to 4% of people’s portfolios in Bitcoin. I mean, this is all, I mean, gosh, I, I’ve, you know, been talking about Bitcoin since 2017. This is in unbelievable transformation in less than a decade. Where do you see this going in the next five to 10 years? It’s called the, it’s called, what is it? It’s called, I’m gonna call it the Evolution of Jim. Me, you know, in my business and, and, and, and you know, the thing I have book is I’ve survived and I’ve gone through a lot of cycles. I’ve done a lot, you know, and you ask yourself, you scratch your head a lot and you’re, and you, but you’re continually doing objective research and you’re this, if you, this is why I love this game so much. Right? So let’s just go stop for a second. Let’s get some context. Right. My first summer job, one of my first summer jobs, I worked in the basement of a bank in the in, in downtown Toronto, right up the street from the Toronto Stock Exchange. And my job was to let guys in with beak, briefcases into the cage, into the big vault, to basically bring in certificates. Okay. And, and what? Stock certificates. And so remember, you know, and I remember my grandfather when we, when he died, look at, we couldn’t sell the house because he didn’t believe in the banks. And we were finding certificates all over the house in the walls. Okay? Right. So in the 1960s it was bare based. The whole industry was bare based. And there was the volume in Wall Street started to pick up to the point where they couldn’t handle the volume. There was a paper crisis where almost a third of the companies went down bankrupt because of the cage. The cage. Okay. So basically what happened was, to make a long story short, they came out with, they came, Hey, why don’t we get two computers At one point in time, they said, okay, crisis. Let’s solve it. Well, why don’t we get these two computers and we can solve, or we can sell trades among, amongst each other. Okay. And then we don’t need to have guys riding around Wall Street with bicycles and big briefcases. Okay. And then what we did was, what we did was we sat there and said, well, why don’t we have a centralized clearing, and we’re gonna call it DTC or CDS, depending on what country you’re in. And what we’re gonna do is we’re gonna offer paper, we’re gonna, we’re gonna issue paper rights to the underlying stock that was developed in the early 1970s. That’s the system that we’re on right now. There are a lot of faults with that. Let me give you, when you’ve talked about the GameStop a MC situation, when you have a company that’s basically have more shares outstanding short, sorry, more shares short than outstanding, that shows you that the old system doesn’t work. It’s called ation. The paper writes to the underlying assets, it, it doesn’t match up. There have been guys that make a career outta this and write books about this, right? Dole Pineapple. They had a corporate, a corporate event, right? Hostile takeover. 64,000 for 64 million shares, voted, I think, and there was only 3,200 on. We all know this, so this has to be solved. The way you solve it is you tokenize assets, and this was talked about a decade ago, and they know about it and true tofor, they, and if you’re thinking about it, it’s totally logical, right? But if we allow this innovation to go full stream ahead, we’re wiped out, right? So what did they do? They delayed. They delayed. And as you know, you could talk about, it’s called Operation choke 0.2 0.0. Right. You know, the Fed overreached their bounds, they de banked people. I mean, this is why, why Best it’s going after them. They, yet they stepped over their constitutional mandate. Right. The federal, the Fed Act is not, uh, does not supersede the US Constitution. Elizabeth warned the whole thing. They did it. Okay, so let’s not complain about it. So now Atkins is gonna, we’re gonna have the Clarity Act come out and they’re gonna basically deregulate New York Stock Exchange already there. They’re gonna put everything on the blockchain and when you put everything on the blockchain, trade a settlement. There’s no hypo. Immediate settlement. Immediate, which is a benefit if you can get your act together because it, you know, for Wall Street firms you need less capital, right? So it’s a natural evolutionary process. And then you sit there and go back in history, if you and I were writing it, we’d sit there and go, well, should we be surprised that the incumbents right, the status quo pushed back on innovation? No, there was a guy, there was a prophet, um. At, at Harvard, his name was Clay Christensen, and he wrote this wonderful book called The Innovator’s Dilemma. You know, why does, why don’t companies evolve, or why do they go bankrupt? It’s because they cease to evolve and the status quo doesn’t allow the evolution of the companies to take place. Right? Well, that’s what happened in RA. We’re gonna complain about it. No, it, it is what it is. It’s water under the bridge. And so what I think is happening is, you know, Mr. Diamond is basically saying. He’s pragmatic, he’s a realist. And now he’s saying, we gotta evolve. And hey, by the way, now I’ve gotten to the point where I think I can make a tunnel. Think about that. Yeah. Think about his own stable coins, right? So his own stable coins. And, uh, well think about this. If you trade like internal meetings, right? And I’m hyped this hypothetical, right? I go, fuck, don’t screw this up this time. And you’re gonna go, Jim, what are you talking about? I go. We want a nice bread between bid and ask in these financial price. We don’t wanna go down to pennies. Okay? Can we go back to the old days when we were, you know, trading in quarters and sixteenths and so we can make some skin in the game? I think you’ve got the deregulation of the banking industry where the banks are gonna, they’re fit. It’s gonna be baby steps. But what’s gonna happen is they’re gonna basically say, stop taking all that capital that’s sitting at the Fed, making four or fed funds rate overnights wherever it’s four half, 3 75 right now. And you can now trade it. Go back to prop trading, which is what they did. And they’re gonna start off, they will start off with, its only treasuries. Eventually they’ll be able to expand throughout our lifetime. So the old way you gotta look at it is, you know. We’re bringing the ba, you know, we’re putting the band back together, man. Right. And the banks are gonna deregulate, they’re gonna deregulate the banks, they’re going to innovate, they’re gonna be able to use the capital, their earnings profile going out into the end of the decade. It’s, it’s gonna be monstrous, it’s gonna be, you know, it, it’s, it’s, and, and that’s how I get, you know, when people say, where do you think the s and p goes? You know, I say, you know, 14,000, you know, double from here by the end of the decade. And he goes, well, what about ai? I go, well, they’re gonna, that’s important, but it’s the banks. I think the banks are gonna have a renaissance. Yeah. Yeah. Um, one thing just to get your thoughts on, so when you look at the banks, you talked about sort of the inevitability of tokenization. Um, the stock exchange, uh, we talked about stable coins. I mean, another great way for banks to make money. Uh, essentially where does that, how, how does that help or hurt Bitcoin adoption? Because Bitcoin is a sort of a separate, separate, you’re not, you’re not building on Bitcoin as much as you are, say, Ethereum, Mar Solana or, you know, some of the, some of the blockchain things. So, so is it just that. Is it just a, an adoption issue? Because you live in a, in a different world. You live in a world of blockchain and Bitcoin is, its currency. It’s weird, right? Because I, I’m writing this feed like, so Buck, where are you right now? Where, where, where are you located? I’m in Santa Barbara. You’re in California. So, yeah, so I’m in Toronto, right? Uh, you know, I lived in, worked in the States for, you know, a decade, a couple of decades, and I’m back home and it’s like, man, they don’t get it. Right, and, and, and, and what am I talking about? Well, well, this, this is the, the thing that you’ve gotta understand is this, right. Ethereum was invented by Vladi Butrin in this town, Joe Alozo, who’s the head of one of the largest Ethereum groups. Father is a dentist at Bathurst and Spadina. We’re up here and people are saying, oh, you know, president Trump don’t talk about being a 51st state. We act like a colony, duke. We are a, you know, we forget about calling us one. We are. So, look, it, look, there is no doubt in my mind that Ethereum is going to have a place and, and we’re going to use it. Seems like we’re going to use Ethereum and that’s the smart contract, you know? Um. And that’s fine. Um, you know, but going back in time. But, but remember, there’s not per, there’s not perfect scarcity there. So I like Ethereum, don’t get me wrong, but I look at Bitcoin and I look at the, I look at the scarcity, and I also look at the fact of, you know, what sa, what Sailor, if you sailor did a presentation in the middle of next year and all hell broke loose. What he did, and it’s, you know, and of course I’m hypothesizing. He basically went to New York and said, I am going to create fixed income products and I am going to give yields. On those products, and I’m coming after the stranded capital that sits on Wall Street that you guys have been ripping on for years. In the middle of last year, staler went public and declared war. Okay. Are we surprised that Jim Shane Oaks came out and everybody came out basically guns a blazing. Are we surprised? But what he, what Sailor did and put and slammed on the table is it’s pristine capital, it’s transparent capital. And what are you willing to pay for that? And now you GARP banks trading at. We have no idea what their capital structure really is. Honestly, we have an idea, but it’s very opaque, right? You know, the high quality names are trading at two, two to, you know, two times tangible book. You’ve got fintech’s companies trading at four to five times, right book, and you know, what’s Sailor doing right now? Diluting his stock so he can buy as much Bitcoin as he wants because he sees the next game. He says the hell with what you guys think the next game is going to be. Wall Street’s going to realize that Bitcoin is pristine capital and there’s only 21 million of it. What do you and, and what just happened today? What did Morgan Stanley just file a treasury company. So everything you and I are talking about, they know they’re smart guys, right? They’re real, they’re not. That’s, this is the whole point. They’re really, really, really smart. Okay. They see they’ve gone through the history. They know. Okay, so you’re sitting there, you get around the room, you say, so wait a minute. Wait. Whoa, sailor’s over here. And he’s basically saying he’s gonna give you a a pref that’s basically backed by Bitcoin charging 10%. And he’s going after our corporate clients. I mean, and what’s the pitch Buck? You’ve got a hundred million dollars. Okay, you got a hundred million dollars in the kitty. Okay, buck. What happens is you need $10 million a year for working capital, which is in cash, which means you’ve got $90 million sitting there idle. Hey, buck, I can give you 10% on that. You go to Jamie, he’s giving you two. What are you gonna do? Yeah. I think one of the issues right now is I the, the perceived risk profile of that. Right. Uh, you know. I tend to agree with you about the, uh, pristine nature of Bitcoin s collateral, but just in general, the perception. I don’t know that, that that’s. That’s the case. Well, you gotta go back to the fact that, do you think Bitcoin’s going to zero or not? No, of course not. Yeah. ‘ cause the Bitcoin doesn’t go to zero. There’s no, then, then that are, there’s Bitcoin could go to zero. There’s no, I mean, I don’t think, I mean, non-zero probability, of course, right? I don’t think it is. And if that has been, if it has been selected and now you have Wall Street coalescing it, I haven’t even mentioned the president of the United States or his family. Right. Uh, or the Commerce Secretary and his family, right? Or if you go to New York, wall Street, right, they’re all talking about it, right? So, I, I, you know, to me, I, I, the question about micro strategy, to me it’s not. That it’s a treasury company and it’s got a pile of Bitcoin. What does he do with it? Does he become a bank? Like why does it, this is me. I’m pitching him. Right. Hey, Mike, why don’t you just become a FinTech, say you’re like a FinTech company and you’ll get, and you, you’re gonna instantaneously trade it five to six times book. Why don’t you, why are you, you’re talking like you’re attacking them, but you’re still, you’re still a software company with a, with a big whack of Bitcoin that you are writing pres. Right? So, and, and so that’s, that’s how I look at it. I think the wave is too big. We are going to digitize. And the other thing that we didn’t really touch on with respect to AI and blockchain, and I’m gonna paraphrase the president. Right. Um, Mr. Trump is, look, um, it’s a matter of national security, duke, and when I hear that, I go back to the nineties in the eighties when I was in late eighties when I was an undergrad. Right. And it wasn’t China, it was Japan. And, and you know, what happened was, you know, it, it’s funny, Al Gore did deregulate so that. The internet could become for-profit. We all stood around and said, you know what the hell could, how do we make money on this? That’s, you know, what do we do? And then what did we do? We, we, we threw a ton of money at it and the United States controlled it. And what did we get out of it? We got out, we got, you know, all those companies. Right. The last thing I would say to you, and this is much more of a personal story, is I, when I was younger, I was in New York and it was 2000 and I was at the Grand Hyatt, and it was a tech, it was a tech conference and, uh, Larry Ellison Oracle was there and he gave a, he gave a, he gave a a, a fireside chat. Then, um, we go to a breakout room and, you know, in a break, I don’t know about if you’ve been to one, but you go to a breakout room, it’s a smaller room at the hotel, and you know, sometimes you got 25 people, sometimes you got 50 people, right. And, you know, I went to the, I went to the breakout with Mr. Allison ’cause of Oracle and I went in there and it was absolutely jammed and I was sweating and he just looked at us and he just ripped us. He AP Soly, just, I still have the scars today. I’m talking to you about it. Okay. He called it a bubble. He called it a bubble. He, he was early in calling it a bubble. I never forgot that. And then you sit there and see what he’s doing right now. Where he’s levering up the balance sheet. Now, to me, having survived in this game for such a long period of time, and I call it a game, it’s a game of strategy, whatever, you know, how does that not, you know, I would say to you, we were, your office was next to mine. Fuck. I remember New York, he’s loading the goose loaded in. He go in, he’s borrowing money from his grandmother. He’s, you know, what is going on. And he’s really stinking smart. You know, he’s, he, Larry Allenson just doesn’t do, and people, oh, he’s in, you know, he’s, no, he’s not, he’s, he’s like the mentor of all of these guys. You know what I mean? So there’s a, to me, there’s a discontinuity that these need to believe that we’re still early on because you know, what, if Larry’s, what do we take when Larry or Mr. Ellison is leveraging up to me, it’s profound because I’m anchoring off of my bias to the New York, the New York high at, at the Tech Co. I think it was, I think it was at Bear Stearn. I couldn’t remember Bear Stearns or Lehman. But you know, one of those I carry that experience on with the rest of my life. I do. It’s like, what is Larry thinking? Right? So he’s leveraging up buck. That’s all I know. He’s a priest or guy. Well, that’s probably a good place for us to stop, Jim, uh, chief, uh, market strategist at Wellington Elta Private Wealth. Thank you so much for joining me. Thanks so much and be safe. You make a lot of money but are still worried about retirement. Maybe you didn’t start earning until your thirties. Now you’re trying to catch up. Meanwhile, you’ve got a mortgage, a private school to pay for, and you feel like you’re getting further and further behind. Now, good news, if you need to catch up on retirement, check out a program put out by some of the oldest and most prestigious life insurance companies in the world. It’s called Wealth Accelerator, and it can help you amplify your returns quickly, protect your money from creditors, and provide financial protection to your family if something happens. The concepts here are used by some of the wealthiest families in the world, and there’s no reason why they can’t be used by you. Check it out for yourself by going to wealth formula banking.com. Welcome back to the show everyone. Hope you enjoyed it. Uh, and, uh, as I said before, do not ignore ai. This is something that you need to start using. Have your kids start using it. Uh, make sure that they, you know. They use it every day because this whole world is turning AI and it’s gonna happen. You know, it’s gonna happen in, in a blink of an, uh, blink of an eye. And the world is gonna change and there are gonna be real winners out there. And the winners are gonna be people who knew where there was, was going and kind of used it in their mind’s eye as they looked on navigating how. You know how to allocate their money. Anyway, that is it for me. This week on Wealth Formula Podcast. This is Buck JJoffrey signing off. If you wanna learn more, you can now get free access to our in-depth personal finance course featuring industry leaders like Tom Wheel Wright and Ken McElroy. Visit wealth formula roadmap.com.

Tell us what you think about this podcast!In this episode, Bishop Rader Johnson teaches that making it to the end will take everything within us. Scripture reminds us that we are scarcely saved, not because God is lacking, but because the process is meant to bring us closer and closer to God. The trials, tests, and hardships we face are designed to prepare us, to save us, and to make us ready for the coming of the Lord and the Rapture.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

J Darrin Gross I'd like to ask you, Charles Gaudet, what is the BIGGEST RISK?   Charles Gaudet Well, we mentioned risks earlier, of you know, between the marketing risks and the operational sales risk and all that other stuff. But right now, there's the risk of the unknown. And when I say that every single business is being disrupted by AI already, as it sits right now. The thing is, is, if you look back at 2025, and you ask most people, have you been disrupted by AI? Most people will say, No. You'll ask them, okay, what have you found about your business? And they might say, well, leads have been harder. Sales have been harder. Business just feels harder. And when you ask them why, they'll say things like, make a political maybe it's Trump, maybe it's the economy, maybe it's this, maybe it's that, but it's this. Is the thing that they don't realize. They actually have been disrupted by AI. You see, 60% of all their organic traffic has disappeared between January of 2025, and December of 2025 that traffic disappeared because of AI. If you go to Google and you type in any of the buying search terms, you'll notice AI overviews start to get respond with different answers and so forth, and they're not just giving the website. If you go to perplexity and you type in a perplexity, they give you answers. They don't just give you the website. If you go to Atlas, for those who are using it, or chat GBT, you know, they'll give you answers, they don't give you the website. And so the result of that is we are being disrupted by AI as it stands right now. Do we think that trend is going to continue? Well, yes, it's going to continue. And there's disrupting technologies that unlike the web, when the internet came around and it was like, if you're not on the internet, then you don't exist, that took years before it got to that conclusion where, if you weren't on the internet, that didn't exist. But now what's happening is Google didn't ask your permission to change their algorithm. They just did it, and that started to reduce the search. There's a new browser that's coming out that Google will be launching any minute now that it's already on beta, called disco. Nobody really knows what's the impact that disco is going to have on organic search behavior. I have a client, eight figure client, and I was able to take him into the future and show him some of the future browsing activities that are going on. And you know, when this goes live, the impact. And so we typed in a buying keyword, and what ended up happening to him is AI literally said, here's the reviews of everything that's going on. The thing is, is you can also do it yourself. Would you like me to create a system and a and the emails and this and that, to do it yourself? And he was like, wait a minute, what's happening right now? And I'm like, This is why I'm showing you this, because we can prepare if we know in advance another situation. Somebody turned around, he has a product, and they go, let me take you in the future. Let's take a look what's going to happen. He put it into the into the product, and it said, here's the reviews and here's my concerns. Would you like me to show three other products based on everything that I know about you that might be better suited. And he goes, what is happening right now? I didn't think my competition would be AI. I thought it was going to be the other products in the category. And this is why we're taking you into the future, so we don't know how the extent of the disruption that we're going to be faced with, but we do know we're already being disrupted, and we will continue to be disrupted, so there are still some core fundamental things that people can put into place and into action to minimize that disruption. Have a strong unique advantage, continue to put out great, high value content that people will consume. To build that loyal fan base, build your following, build your community, build that brand awareness, and that will help to to mitigate build partnerships. Partnerships are wonderful way that helps to mitigate the. Impact of AI, but everybody's going to be everybody's going to be disrupted. The beautiful thing is that what you will see by the end of this year, the people who are the most strategic are going to have an outsized advantage over everybody else, and you will begin to see a case shaped bit of the economy. The most strategic people are going to go ahead, and they're going to get a massive advantage, and those less strategic are going to fall by the wayside, because AI is going to they're fighting for survival. AI is going to continue to guide you towards the best competitor, the best company, the best service, the best product, and it's going to continue to align itself with the best so you can't afford to be mediocre anymore. You have to be strategic. https://predictableprofits.com/ https://www.linkedin.com/in/charlesgaudet  

Tell us what you think about this podcast!The Ministry of Reconciliation teaches that living for God and striving to live sin-free actively destroys sin's power in our lives, as outlined in Hebrews 10:1–18. God is serious about sin, and a disregard for His law affects our relationship with Him. Church exists for reconciliation, helping people be made right with God. Verses 16–17 describe the New Birth experience, where God writes His laws on our hearts, and verse 18 shows that Christ's sacrifice removed the need for continual reconciliation for sin.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Welcome back to the Ultimate Guide to Partnering® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ In this exclusive interview, Vince Menzione sits down with Darryl Peek, Vice President for Partner Sales (Public Sector) at Elastic, to decode how Elastic achieved the rare “triple crown”—winning Partner of the Year across Microsoft, Amazon, and Google Cloud simultaneously. Darryl breaks down the engineering-first approach that makes Elastic sticky with hyperscalers, reveals the rigorous metrics behind their partner health scorecard, and shares his personal “one-page strategy” for aligning mission, vision, and execution. From leveraging generative AI for cleaner sales hygiene to the timeless lesson of the “Acre of Diamonds,” this conversation offers a masterclass in building high-performance partner ecosystems in the public sector and beyond. https://youtu.be/__GE0r2fPuk Key Takeaways Elastic achieved “Pinnacle” status by aligning engineering roadmaps directly with hyperscaler innovations to become essential infrastructure. Successful public sector sales require a dual approach: leveraging resellers for contract access while driving domain-specific co-sell motions. Partner relationships outperform contracts; consistency in communication is more valuable than only showing up for renewals. Effective partner organizations track “influence” revenue just as rigorously as direct bookings to capture the full value of SI relationships. Generative AI can automate sales hygiene, turning scattered meeting notes into actionable CRM data and reducing friction for sales teams. The “Acre of Diamonds” philosophy reminds leaders that the greatest opportunities often lie within their current ecosystem, not in distant new markets. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Keywords: Elastic, Darryl Peek, public sector sales, hyperscaler partnership, Microsoft Partner of the Year, AWS Partner of the Year, Google Cloud Partner, partner ecosystem strategy, co-sell motion, partner metrics, channel sales, government contracting, Carahsoft, generative AI in sales, sales hygiene, Russell Conwell, Acre of Diamonds, open source search, observability, security SIM, vector search, retrieval augmented generation, LLM agnostic, partner enablement, influence revenue, channel booking, SI relationships, strategic alliances. Transcript: Darryl Peek Audio Episode [00:00:00] Darryl Peek: I say, I tell my team from time to time, the difference between contacts and contracts is the R and that’s the relationship. So if you’re not building the relationship, then how do you expect that partner to want to lean in? Don’t just show up when you have a contract. Don’t just show up when you have a renewal. [00:00:13] Darryl Peek: Make sure that you are reaching out and letting them know what is happening. Don’t just talk to me when you need a renewal, right? When you’re at end of quarter and you want me to bring a deal forward, [00:00:23] Vince Menzione: welcome to the Ultimate Guide to Partnering. I’m Vince Menzi. Own your host, and my mission is to help leaders like you achieve your greatest results through successful partnering. [00:00:34] Vince Menzione: We just came off Ultimate Partner live at Caresoft Training Center in Reston, Virginia. Over two days, we gathered top leaders to tackle the real shifts shaping our industry. If you weren’t in the room, this episode brings you right to the edge of what’s next. Let’s dive in. So we have another privilege, an incredible partner, another like we call these, if you’ve heard our term, pinnacle. [00:01:00] Vince Menzione: I think it’s a term that’s not widely used, but we refer to Pinnacle as the partners that have achieved the top rung. They’ve become partners of the year. And our next presenter, our next interview is going to be with an organization. And a person that represents an organization that has been a pinnacle partner actually for all three Hyperscalers, which is really unusual. [00:01:24] Vince Menzione: Elastic has been partner of the Year award winner across Microsoft, Amazon, and Google Cloud, so very interesting. And Darrell Peak, who is the leader for the public sector organization, he’s here in the Washington DC area, was kind enough. Elastic is a sponsor event, and Darryl’s been kind enough to join me for a discussion about what it takes to be a Pinnacle partner. [00:01:47] Vince Menzione: So incredibly well. Excited to welcome you, Darryl. Thank you, sir. Good to have you. I love you. I love your smile, man. You got an incredible smile. Thank you. Thank you, Vince. Thank you. So Darryl, I probably didn’t do it any justice, but I was hoping you could take us through your role and responsibilities at Elastic, which is an incredible organization. [00:02:08] Vince Menzione: Alright. Yeah, [00:02:09] Darryl Peek: absolutely. So Darrell Peak vice President for partner sales for the US public sector at Elastic. I’ve been there about two and a half years. Responsible for our partner relationships across all partner types, whether that’s the system integrators, resellers, MSPs, OEMs, distribution Hyperscalers, and our Technology Alliance partners. [00:02:26] Darryl Peek: And those are partners that aren’t built on the Elastic platform. In regards to how my partner team interacts with our team. Our ecosystem. We are essentially looking to further and lean in with our partners in order for them to, one, understand what Elastic does since we’re such a diverse tool, but also work with our field to understand what are their priorities and how do they identify the right partners for the right requirements. [00:02:50] Darryl Peek: In regards to what Elastic is and what it does elastic is a solution that is actually founded on search and we’re an open source company. And one of the things that I actually did when I left the government, so I worked for the government for a number of years. I left, went and worked for Salesforce, then worked for Google ran their federal partner team and then came over to Elastic because I wanted to. [00:03:11] Darryl Peek: Understand what it meant to be at an open source company. Being at an open source company is quite interesting ’cause you’re competing against yourself. [00:03:17] Vince Menzione: Yeah, that’s true. [00:03:18] Darryl Peek: So it’s pretty interesting. But elastic was founded in 2012 as a search company. So when you talk about search, we are the second most used platform behind Google. [00:03:28] Darryl Peek: So many of you have already used Elastic. Maybe on your way here, if you use Uber and Lyft, that is elastic. That is helping you get here. Oh, that is interesting. If you use Netflix, if you use wikipedia.com, booking.com, eBay, home Depot, all of those are search capabilities. That Elastic is happening to power in regards to what else we do. [00:03:47] Darryl Peek: We also do observability, which is really around application monitoring, logging, tracing, and metrics. So we are helping your operations team. Pepsi is a customer as well as Cisco. Wow. And then the last thing that we do is security when we’re a SIM solution. So when we talk about sim, we are really looking to protect networks. [00:04:03] Darryl Peek: So we all, we think that it’s a data problem. So with that data problem, what we’re trying to do is not only understand what is happening in the network, but also we are helping with threat intelligence, endpoint and cloud security. So all those elements together is what Elastic does. And we only do it two ways. [00:04:18] Darryl Peek: We’re one platform and we can be deployed OnPrem and in the cloud. So that’s a little bit about me and the company. Hopefully it was clear, [00:04:24] Vince Menzione: I’ve had elastic people on stage. You’ve done, that’s the best answer I’ve had. What does Elastic do? I used to hear all this hyperbole and what? [00:04:32] Vince Menzione: What? Now I really understand what you do is an organiz. And the name of the company was Elasticsearch. [00:04:36] Darryl Peek: It was [00:04:37] Vince Menzione: elastic at one time when I first. Worked with you. It was Elasticsearch. [00:04:40] Darryl Peek: Absolutely. Yeah. So many moons ago used to be called the Elk Stack and it stood for three things. E was the Elasticsearch which is a search capability. [00:04:48] Darryl Peek: L is Logstash, which is our logging capability. And Cabana is essentially our visualization capability. So it was called Elk. But since we’ve acquired so many companies and built so much capability into the platform, we can now call it the elastic. Platform. [00:05:00] Vince Menzione: So talk to me about your engagement with the hyperscalers. [00:05:02] Vince Menzione: You’ve been partner of the Year award winner with all three, right? I mentioned that, and you were, you worked for Google for a period of time. Yes. So tell us about, like, how does that work? What does that engagement look like? And why do you get chosen as partner of the year? What are the things that stand out when you’re working with these hyperscalers [00:05:19] Darryl Peek: and with that we are very fortunate to be recognized. [00:05:23] Darryl Peek: So many of the organizations that are out there are doing some of the same capabilities that we do, but they can’t claim that they won a part of the year for all three hyperscalers in the same year. We are able to do that because we believe in the power of partnership, not only from a technology perspective, but also from a sales perspective. [00:05:39] Darryl Peek: So we definitely lean in with our partnerships, so having our engineers talk, having our product teams talk, and making sure that we’re building capabilities that actually integrate within the cloud service providers. And also consistently building a roadmap that aligns with the innovation that the cloud service providers are also building towards. [00:05:56] Darryl Peek: And then making sure that we’re a topic of discussion. So elastic. From a search capability, we do semantic search, vector search, but also retrieval augmented generation, which actually is LLM Agnostic. So when you say LLM Agnostic, whether you want to use Gemini, Claude or even Chad, GBT, those things are something that Elastic can integrate in, but it actually helps reduce the likelihood of hallucination. [00:06:18] Darryl Peek: So when we’re building that kind of solution, the cloud service provider’s you’re making it easy for us, and when you make it easy, you become very attractive and therefore you’re. Likely gonna come. So it becomes [00:06:28] Vince Menzione: sticky in that regard. Very sticky. So it sounds like very much an engineer, a lot of emphasis on the engineering aspects of the business. [00:06:35] Vince Menzione: I know you’re an engineer by background too, right? So the engineering aspects of the business means that you’re having alignment with the engineering organizations of those companies at a very deep level. [00:06:44] Darryl Peek: Absolutely. So I’m [00:06:45] Vince Menzione: here. [00:06:45] Darryl Peek: Yeah. And being at Elastic has been pretty amazing. So coming from Google, we had so many different solutions, so many different SKUs, but Elastic releases every eight weeks. [00:06:54] Darryl Peek: So right before you start to understand the last release, the next release is coming out and we’re already at 9.2 and we just released 9.0 in May. So it’s really blazing fast on the capability that we’re really pushing the market, but it’s really hard to make sure that we get it in front of our partners. [00:07:10] Darryl Peek: So when we talk about our partner enablement strategy, we’re just trying to make sure that we get the right information in front of the right partners at the right time, so this way they can best service their customers. [00:07:19] Vince Menzione: So let’s talk about partner strategy. Alyssa Fitzpatrick was on stage with me at our last event, and she Alyssa’s fantastic. [00:07:25] Vince Menzione: She is incredible. Yes, she is. She was a former colleague at Microsoft Days. Yes. And then she, we had a really interesting conversation. About what it takes, like being in, in a company and then working with the partners in general. And you have, I’m sure you have a lot of the similarities in how you have to engage with these organizations. [00:07:42] Vince Menzione: You’re working across the hyperscalers, you’re also working with the ecosystem too. Yes. ’cause the delivery, you have delivery partners as well. Absolutely. So tell us more about that. [00:07:50] Darryl Peek: So we kinda look at it from a two, two ways from the pre-sales motion and then the post-sales. From the pre-sales side. [00:07:56] Darryl Peek: What we’re trying to do is really maximize our, not only working with partners, because within public sector, you need to get access to customers through contract vehicles. So if you want to get access to some, for instance, the VA or through GSA or others, you have to make sure you’re aligned with the right partners who have access to. [00:08:12] Darryl Peek: That particular agency, but also you want domain expertise. So as you’re working with those system integrators, you wanna make sure that they have capability that aligns. So whether it is a security requirement, you wanna work with someone who specializes in security, observability and search. So that’s the way that we really look at our partner ecosystem, but those who are interested in working with us. [00:08:30] Darryl Peek: Because everybody doesn’t necessarily have a emphasis on working with a new technology partner, [00:08:36] Vince Menzione: right? [00:08:36] Darryl Peek: So what we’re trying to do is saying how do we build programs, incentives and sales plays that really does align and strike the interest of that particular partner? So when we talk about it I tell my team, you have to, my grandfather to say, plan your work and work your plan. And if you fail a plan, you plan to fail. So being able to not only have a strong plan in place, but then execute against that plan, check against that plan as you go through the fiscal year, and then see how you come out at the end of the fiscal year to see are we making that progress? [00:09:01] Darryl Peek: But on the other side of it, and what I get stressed about with my sales team and saying what does partners bring to us? So where are those partner deal registrations? What is the partner source numbers? How are we creating more pipeline? And that is where we’re now saying, okay, how can we navigate and how can we make it easier? [00:09:17] Darryl Peek: And how can we reduce friction in order for the partner to say, okay, elastic’s easy to work with. I can see value in, oh, by the way, I can make some money with. [00:09:25] Vince Menzione: So take us through, have there been examples of areas where you’ve had to like, break through to this other side in terms of growing the partner ecosystem? [00:09:33] Vince Menzione: What’s worked, what hasn’t worked? Yes, I’d love to learn more about that. [00:09:36] Darryl Peek: I’ll say that and I tell my team one, you partner program is essential, right? If you don’t have an attractive partner program in regards to how they come on board, how they’re incentivized the right amount of margin, they won’t even look at you. [00:09:49] Darryl Peek: The second thing is really how do you engage? So a lot of things start with relationships. I think partnerships are really about relationships. I say I tell my team from time to time, the difference between contacts and contracts is the R and that’s the relationship. So if you’re not building the relationship, then how do you expect that partner to want to lean in? [00:10:07] Darryl Peek: Don’t just show up when you have a contract. Don’t just show up when you have a renewal. Make sure that you are reaching out and letting them know what is happening. I like the what Matt brought up in saying, okay, talk to me when you have a win. Talk to me when you have something to talk about. [00:10:22] Darryl Peek: Don’t just talk to me when you need a renewal. When you’re at end the quarter and you want me to bring a deal forward, that doesn’t help ab absolutely. [00:10:28] Vince Menzione: So engineering organizations, sales organizations, what are, what does a healthy partnership look like for you? [00:10:35] Darryl Peek: So I look at metrics a lot and we use a number of tools and I know folks are using tools out there. [00:10:41] Darryl Peek: I won’t name any tools for branding purposes, but in regards to how we look at tools. So some things that we measure closely. Of course it’s our partner source numbers, so partner source, bookings, and pipeline. We look at our partner attached numbers and pipeline as well as the amount or percentage of partner attached business that we have in regards to our overall a CV number. [00:11:00] Darryl Peek: We also look at co-sell numbers, so therefore we are looking at not only how. A partner is coming to us, but how is a partner helping us in closing the deal even though they didn’t bring us the deal? We’re also looking at our cloud numbers and saying what amount of deals and how much business are we doing with our cloud service providers? [00:11:15] Darryl Peek: Because of course we wanna see that number go up year over year. We wanna actually help with that consumption number because not only are we looking at it from a SaaS perspective, but also if the customer has to commit we can help burn that down as well. We also look at influence numbers. [00:11:27] Darryl Peek: Now, one of the harder things to do within a technology business is. Capturing all that si goodness. And saying how do I reflect the SI if they’re not bringing me the deal? And I can’t attribute that amount of deal to that particular partner, right? And the way that we do that is we just tag them to the influence. [00:11:44] Darryl Peek: So we’re able to now track influence. And also the M-S-P-O-E-M work that we are also tracking and also we’re tracking the royalties. And lastly is the professional service work that we do with those partners. So we’re looking to go up into the right where we start them out at our select level, we go to our premier level and then our elite level. [00:12:00] Darryl Peek: But left and to the right, I say you gotta go from zero to one, one to five, five to 10, and then 10 to 25. So if we can actually see that progression. That is where we’re really starting to see health in the partnership, but also the executive alignment is really important. So when our CEO is able to meet with the fellow CEO of the co partner company that is really showing how we are progressing, but also our VPs and others that are engaged. [00:12:20] Darryl Peek: So those are things that we really do measure. We do have a health score card and also, we track accreditations, we track certifications as well as training outcomes based on our sales place. [00:12:30] Vince Menzione: Wow. There’s a lot of metrics there. Yeah. So you didn’t bring, you didn’t bring any slides with that out? [00:12:35] Darryl Peek: Oh, no. I’m not looking at slides, by the way. [00:12:40] Vince Menzione: Let’s talk about marketplace. [00:12:42] Darryl Peek: All right? [00:12:42] Vince Menzione: Because we’ve had a lot of conversations about marketplace. We’ve got both vendors up here talking about marketplace and the importance of marketplace, right? You’ve been a Marketplace Award winner. We haven’t really talked about that, like that motion per se. [00:12:55] Vince Menzione: I’d love to s I’d love to hear from you like how you, a, what you had to overcome to get to marketplace, what the marketplace motion looks like for your organization, what a marketplace first motion looks like. ’cause a lot of your cut a. Are all your customers requiring a lot of direct selling effort or is it some of it through Marketplace? [00:13:14] Vince Menzione: Like how does it, how does that work for you? [00:13:15] Darryl Peek: So Elastic is a global organization. Yeah. So we’re, 40 different countries. So it depends on where we’re talking. So if we talk about our international business, which is our A PJ and EMEA business we are seeing a lot more marketplace and we’re seeing that those direct deals with customers. [00:13:28] Darryl Peek: Okay. And we’re talking about our mirror business. A significant amount goes through marketplace and where our customers are transacting with the marketplace and are listing. On the marketplace within public sector, it’s more of a resell motion. Okay. So we are working with our resellers. [00:13:39] Darryl Peek: So we work our primary distribution partner is Carahsoft. So you heard from Craig earlier. Yes. We have a strong relationship with Carahsoft and definitely a big fan of this organization. But in regards to how we do that and how we track it we are looking at better ways to, track that orchestration and consumption numbers in order to see not only what customers we’re working with, but how can we really accelerate that motion and really get those leads and transactions going. [00:14:03] Vince Menzione: Very cool. Very cool. And I think part of the reason why in, in the government or public sector space it has a lot to do with the commitments are different. Absolutely. So it’s not government agencies aren’t able to make the same level of commitments that, private sector organizations were able to make, so they were able to the Mac or Microsoft parlance and also a AWS’s parlance. [00:14:23] Vince Menzione: Yeah, [00:14:24] Darryl Peek: definitely a different dynamic. Yeah. And especially within the public sector. ’cause we have Gov Cloud to work with, right? That’s right. So we’re working with Microsoft or we’re working with AWS, they have their Gov cloud and then we Google, they don’t have a Gov cloud, but we still have to work with them differently. [00:14:35] Darryl Peek: Yeah. Within that space. That’s [00:14:36] Vince Menzione: right. That’s right. So it makes the motion a little bit differently there. So I think we talked through some of this. I just wanna make sure we cover our points [00:14:43] Darryl Peek: here. One thing I’ll do an aside, you talked about the acre of diamonds. I’m a big fan of that story. [00:14:47] Vince Menzione: Yeah, let’s talk about Russ Con. Yeah, [00:14:49] Darryl Peek: let’s talk about it. Do you all know about the Acre Diamonds? Have you all heard that story before? No. You have some those in the audience. [00:14:55] Vince Menzione: I, you know what, let’s talk about it. All [00:14:56] Darryl Peek: See, I’m from Philadelphia. [00:14:57] Vince Menzione: I didn’t know you were a family. My daughter went to Temple University. [00:14:59] Vince Menzione: Ah, [00:15:00] Darryl Peek: okay. That’s all I know. So Russell Conwell. So he was, a gentleman out of the Philadelphia area and he went around town to raise money and he wanted to raise money because he believed that there was a promise within a specific area. And as he continued to raise this money, he would tell a story. [00:15:14] Darryl Peek: And basically it was a story about a farmer in Africa. And the farmer in Africa, to make it really short was essentially looking to be become very wealthy. And because he wanted to become very wealthy, he believed that selling his farm and going off to a long distant land was the primary way for him to find diamonds. [00:15:28] Darryl Peek: And this farmer didn’t sold us. Sold his place, then went off to to this foreign land, and he ended up dying. And people thought that was the end of the story, but there was another farmer who bought that land and one time this big, and they called him the ot, came to the door and said you mind if I have some tea with you? [00:15:43] Darryl Peek: He said, all right, come on in. Have a drink. And as he had the drink, he looked upon the mantle and his mouth dropped. And then the farmer said what’s wrong? What do you say? He says, do you know what that is? No. He said no. Do you know what that is? He says, no. He said, that’s the biggest diamond I’ve ever seen, and the farmer goes. [00:16:01] Darryl Peek: That’s weird because there’s a bunch right in the back where I go grab my fruits and crops every day. So the idea of the acre diamonds and sometimes that you don’t need to go off to a far off land. It is actually sometimes right under your feet, and that is a story that helped fund the starting of Temple University. [00:16:16] Vince Menzione: I’m gonna need to take you at every single event so you can tell this story again. That’s an awesome job. Oh, I love it. And yeah, they founded a Temple University. Yeah. Which has become an incredible university. My daughter, like I said, my daughter’s a graduate, so we’re Temple fan. That’s great story. [00:16:31] Vince Menzione: That is a very cool, I didn’t realize you were a Philadelphia guy too, so that is awesome. Go birds. Go birds. All right, good. So let’s talk, I think we talked a little bit about your ecosystem approach, but maybe just a little bit more on this, like you said, like a lot of data, a lot of metrics but also a lot of these organizations also have to under understand the engineering side of things. [00:16:53] Vince Menzione: Oh, yeah. There’s a tremendous amount to become. Not everybody could just show up one day and become an elastic partner [00:16:58] Darryl Peek: absolutely. Absolutely. So take us [00:16:59] Vince Menzione: through that process. [00:17:00] Darryl Peek: Yeah. So one of the things that we are trying to mature and we have matured is our partner go to market. [00:17:06] Darryl Peek: So in order to join our partner ecosystem, you have to sign ’em through our partner portal. You have to sign our indirect reseller agreement. ’cause we do sell primarily within the public sector through distribution. And we only go direct if it is by exception. So you have to get justification through myself as well as our VP for public sector. [00:17:21] Darryl Peek: But we really do try to make sure that we can aggregate this because one thing that we have to monitor is terms and conditions. ’cause of course, working with the government, there’s a lot of terms and conditions. So we try to alleviate that by having it go through caresoft, they’re able to absorb some, so this way we can actually transact with the government. [00:17:36] Darryl Peek: In regards to the team though we try to really work closely with our solution architecture team. So this way we can develop clear enablement strategies with our partners so this way they know what it is we do, but also how to properly bring us up in a conversation. Also handle objections and also what are we doing to implement our solutions within other markets. [00:17:55] Darryl Peek: So those are things that we are doing as well as partner marketing. Top of funnel activity is really important, so we’re trying to differentiate what we’re doing with the field and field marketing. So you’re doing the leads and m qls and things of that nature also with partner marketing. So our partner marketing actually is driven by leads, but also we’re trying to transact. [00:18:10] Darryl Peek: And get Ps of which our partner deal registration. So that is how we align our partner go to market. And that is actually translating into our partner source outcomes. [00:18:18] Vince Menzione: And I think we have a slide that talks a little bit about your public sector partner strategy. [00:18:23] Darryl Peek: Oh yeah. Oh, I share that. So I thought maybe we could spin it. [00:18:25] Darryl Peek: Absolutely. [00:18:25] Vince Menzione: I know you we can’t see it, but they can. Oh, they can. Okay. Great. [00:18:29] Darryl Peek: There it’s there. [00:18:30] Vince Menzione: It’s career. [00:18:31] Darryl Peek: One thing, I think this was Einstein has said, if you can’t explain it simply, you don’t understand it well enough. So that was the one thing. So I always was a big fan of creating a one page strategy. [00:18:39] Darryl Peek: And based on this one page strategy one of the things when I worked at Salesforce it was really about a couple things and the saying, okay, what are your bookings? And if you don’t have bookings, what does your pipeline look like? If you don’t have pipeline, what does your prospecting look like? [00:18:51] Darryl Peek: Yeah. If you don’t have prospecting what does your account plan look like? And if you don’t have an account plan, why are you here? Why are you here? Exactly. So those are the things that I really talk to my team about is just really a, it’s about bookings. It’s about pipeline. It’s about planning, enablement and execution. [00:19:05] Darryl Peek: It’s about marketing, branding and evangelism, and also about operational excellence and how to execute. Very cool. So being able to do that and also I, since I came from Salesforce, I talk to my team a lot about Salesforce hygiene. So we really talk about that a lot. So make, making sure we’re making proper use of chatter, but also as we talk about utilizing ai, we just try to. [00:19:21] Darryl Peek: How do we simplify that, right? So if we’re using Zoom or we’re using Google, how do we make sure that we’re capturing those meeting minutes, translating that, putting that into the system, so therefore we have a record of that engagement with that partner. So this is a continuous threat. So this way I don’t have to call my partner manager the entire time. [00:19:36] Darryl Peek: I can look back, see what actions, see what was discussed, and say, okay, how can we keep this conversation going? Because we shouldn’t have to have those conversations every time. I shouldn’t have to text you to say, give me the download on every partner. Every time. How do we automate that? And that’s really where you’re creating this context window with your Genive ai. [00:19:53] Darryl Peek: I think they said what 75% of organizations are using one AI tool. And I think 1% are mature in that. But also a number of organizations, it’s 90% of organizations are using generative AI tools to some degree. So we are using gen to bi. We do use a number of them. We have elastic GPT. Nice little brand there. [00:20:11] Darryl Peek: But yeah, we use that for not only understanding what’s in our our repositories and data lakes and data warehouses, but also what are some answers that we can have in regards to proposal responses, RP responses, RFI, responses and the like. [00:20:23] Vince Menzione: And you’re reaching out to the other LLMs through your tool? [00:20:26] Darryl Peek: We can actually interact with any LLM. So we are a LLM Agnostic. [00:20:29] Vince Menzione: Got it. Yep. That’s fantastic. And this slide is we’ll make this available if you don’t have a, yeah, have a chance. We’ll share it. I [00:20:36] Darryl Peek: am happy to share, yeah. And obviously happy to talk, reach out about it. Of, of course. I simplified it in order to account for you, but one of the things that I talk about is mission, vision of values. [00:20:45] Darryl Peek: And as we start with that is what is your mission now? How is anybody from Pittsburgh, anybody steal a fan? Oh wow. No, there’s a steel fan over [00:20:54] Vince Menzione: here. There’s one here. There’s a couple of ’em are out here. So I feel bad. [00:20:57] Darryl Peek: The reason why I put immaculate in there is for the immaculate reception, actually. [00:21:00] Darryl Peek: Yes. And basically saying that if you ever seen that play, it was not pretty at all. It was a very discombobulated play. Yeah. And I usually say that’s the way that you work with partners too, because when that deal doesn’t come in, when you gotta make a call, when you’re texting somebody at 11 o’clock at night, when you’re trying to get that at, right before quarter end. [00:21:17] Darryl Peek: Yeah. Before the end of it. It really is difficult, but it’s really creating that immaculate experience. You want that partner to come back. I know it’s challenging, but I appreciate how you leaned in with us. Yes, absolutely. I appreciate how you work with us. I appreciate how you held our hand through the process, and that’s what I tell my team, that we have to create that partner experience. [00:21:32] Darryl Peek: And maybe that’s a carryover from Salesforce, Dave. I don’t know. But also when we talk about enhancing or accelerating our partner. Our public sector outcomes that is really working with the customer, right? So customer experience has to be part of it. Like all of us have to be focused on that North star, and that is really how do we service the customer, and that’s what we choose to do. [00:21:48] Darryl Peek: But also the internal part. So I used to survey my team many moves ago, and I said, if we don’t get 80% satisfaction rate from our employees how do we get 60% satisfaction rate from our customers? Yeah. So really focus on that employee success and employee satisfaction. It’s so important, is very important. [00:22:03] Darryl Peek: So being able to understand what are the needs of your employees? Are you really addressing their concerns and are you really driving them forward? Are you challenging them? Are you creating pathways for progression? So those are things that I definitely try to do with my team. As well as just really encouraging, inspiring, yeah. [00:22:19] Darryl Peek: And just making sure that they’re having fun at the same time. [00:22:21] Vince Menzione: It shows up in such, I, there’s an airline I don’t fly any longer, and it was a million mile member of and I know it’s because of the way they treat their employees. [00:22:29] Vince Menzione: Because it cascades Right? [00:22:30] Darryl Peek: It does. Culture is important. [00:22:32] Vince Menzione: Yeah. Absolutely. [00:22:32] Darryl Peek: What is it? What Anderson Howard they say what col. Mark Andresen culture eat strategy for [00:22:37] Vince Menzione: breakfast. He strategy for breakfast? Yes. Very much this has been insightful. I really enjoyed having you here today. Really a great, you’re a lot of fun. You’re a lot of fun. [00:22:43] Vince Menzione: Darry, isn’t you? Amazing. So thank you for joining us. Thank you all. Thank And you’re gonna be, you’re gonna be sticking around for a little while today. I’m sticking around for a little while. I’ll be back in little later. I think people are gonna just en enjoy having a conversation with you, a little sidebar. [00:22:55] Darryl Peek: Absolutely. I’m looking forward to it. Thank you all for having me. Glad to be here. And thank you for giving the time today. [00:23:01] Vince Menzione: Thank you Darryl, so much. So appreciate it. And you’re gonna have to come join me on this Story Diamond tool. Yeah, absolutely. Thanks for tuning into this episode of Ultimate Guide to Partnering. [00:23:12] Vince Menzione: We’re bringing these episodes to you to help you level up your strategy. If you haven’t yet, now’s the time to take action and think about joining our community. We created a unique place, UPX or Ultimate partner experience. It’s more than a community. It’s your competitive edge with insider insights, real-time education, and direct access to people who are driving the ecosystem forward. [00:23:38] Vince Menzione: UPX helps you get results, and we’re just getting started as we’re taking this studio. And we’ll be hosting live stream and digital events here, including our January live stream, the Boca Winter Retreat, and more to come. So visit our website, the ultimate partner.com to learn more and join us. Now’s the time to take your partnerships to the next level.

Tell us what you think about this podcast!The Ministry of Reconciliation teaches that living for God and striving to live sin-free actively destroys sin's power in our lives, as outlined in Hebrews 10:1–18. God is serious about sin, and a disregard for His law affects our relationship with Him. Church exists for reconciliation, helping people be made right with God. Verses 16–17 describe the New Birth experience, where God writes His laws on our hearts, and verse 18 shows that Christ's sacrifice removed the need for continual reconciliation for sin.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!The Ministry of Reconciliation teaches that living for God and striving to live sin-free actively destroys sin's power in our lives, as outlined in Hebrews 10:1–18. God is serious about sin, and a disregard for His law affects our relationship with Him. Church exists for reconciliation, helping people be made right with God. Verses 16–17 describe the New Birth experience, where God writes His laws on our hearts, and verse 18 shows that Christ's sacrifice removed the need for continual reconciliation for sin.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!The Ministry of Reconciliation teaches that living for God and striving to live sin-free actively destroys sin's power in our lives, as outlined in Hebrews 10:1–18. God is serious about sin, and a disregard for His law affects our relationship with Him. Church exists for reconciliation, helping people be made right with God. Verses 16–17 describe the New Birth experience, where God writes His laws on our hearts, and verse 18 shows that Christ's sacrifice removed the need for continual reconciliation for sin.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In How God Speaks to Us in These Last Days, Bishop Rader Johnson explains that God speaks to His people today through the Holy Ghost, but always in alignment with the Word and the teaching of their pastor. For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In How God Speaks to Us in These Last Days, Bishop Rader Johnson explains that God speaks to His people today through the Holy Ghost, but always in alignment with the Word and the teaching of their pastor. For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Episode Summary: In this episode of *Legal Marketing Happy Hour*, Stephen Wilson, Director of SEO at Above the Bar Marketing, shares insights on creating content that attracts clicks and converts visitors into clients. From understanding user intent to establishing topical authority, Stephen breaks down how law firms can enhance their content strategy to drive conversions effectively. Key Timestamps: 00:00 – Introduction 02:15 – Differentiating content that converts from average blog posts 05:10 – Understanding user search intent for effective content creation 09:30 – Significance of topical authority for law firms in SEO 12:45 – Key elements like headers and internal links in content optimization 15:20 – Common mistakes hindering well-written pages from performing 18:00 – Balancing freshness of content and creating new vs. updating old content 21:30 – Tracking analytics and KPIs for measuring content performance 24:10 – Embracing generative tools like chat GBT for content creation 28:05 – Recommendations for strengthening content strategy for 2026 About the Show: *Legal Marketing Happy Hour* serves up tactical marketing insights to help law firms grow smarter, faster, and more profitable. The show focuses on providing actionable strategies and expert advice to elevate law firms' marketing efforts.

Tell us what you think about this podcast!In How God Speaks to Us in These Last Days, Bishop Rader Johnson explains that God speaks to His people today through the Holy Ghost, but always in alignment with the Word and the teaching of their pastor. For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

The Overtired trio reunites for the first time in ages, diving into a whirlwind of health updates, hilarious anecdotes, and the latest tech obsessions. Christina shares a dramatic spinal saga while Brett and Jeff discuss everything from winning reddit contests to creating a universal markdown processor. Tune in for updates on Mark 3, the magical world of Scrivener, and why Brett’s back on Bing. Don’t miss the banter or the tech tips, and as always, get ready to laugh, learn, and maybe feel a little overtired yourself. Sponsor Shopify is the commerce platform behind 10% of all eCommerce in the US, from household names like Mattel and Gymshark, to brands just getting started. Get started today at shopify.com/overtired. Chapters 00:00 Welcome to the Overtired Podcast 01:09 Christina’s Health Journey 10:53 Brett’s Insurance Woes 15:38 Jeff’s Mental Health Update 24:07 Sponsor Spot: Shopify 24:18 Sponsor: Shopify 26:23 Jeff Tweedy 27:43 Jeff’s Concert Marathon 32:16 Christina Wins Big 36:58 Monitor Setup Challenges 37:13 Ergotron Mounts and Tall Poles 38:33 Review Plans and Honest Assessments 38:59 Current Display Setup 41:30 Thunderbolt KVM and Display Preferences 42:51 MacBook Pro and Studio Comparisons 50:58 Markdown Processor: Apex 01:07:58 Scrivener and Writing Tools 01:11:55 Helium Browser and Privacy Features 01:13:56 Bing Delisting Incident Show Links Danny Brown's 10 in the New York Times (gift link) Indigo Stack Scrivener Helium Bangs Apex Apex Syntax Join the Marked 3 Beta LG 32 Inch UltraFine™evo 6K Nano IPS Black Monitor with Thunderbolt™ 5 Join the Conversation Merch Come chat on Discord! Twitter/ovrtrd Instagram/ovrtrd Youtube Get the Newsletter Thanks! You’re downloading today’s show from CacheFly’s network BackBeat Media Podcast Network Check out more episodes at overtiredpod.com and subscribe on Apple Podcasts, Spotify, or your favorite podcast app. Find Brett as @ttscoff, Christina as @film_girl, Jeff as @jsguntzel, and follow Overtired at @ovrtrd on Twitter. Transcript Brett + 2 Welcome to the Overtired Podcast Jeff: [00:00:00] Hello everybody. This is the Overtired podcast. The three of us are all together for the first time since the Carter administration. Um, it is great to see you both here. I am Jeff Severance Gunzel if I didn’t say that already. Um, and I’m here with Christina Warren and I’m here with Brett Terpstra and hello to both of you. Brett: Hi. Jeff: Great to see you both. Brett: Yeah, it’s good to see you too. I feel like I was really deadpan in the pre-show. I’ll try to liven it up for you. I was a horrible audience. You were cracking jokes and I was just Jeff: that’s true. Christina, before you came on, man, I was hot. I was on fire and Brett was, all Brett was doing was chewing and dropping Popsicle parts. Brett: Yep. I ate, I ate part of a coconut outshine Popsicle off of a concrete floor, but Jeff: It is true, and I didn’t even see him check it [00:01:00] for cat hair, Brett: I did though. Jeff: but I believe he did because he’s a, he’s a very Brett: I just vacuumed in Jeff: He’s a very good American Brett: All right. Christina’s Health Journey Brett: Well, um, I, Christina has a lot of health stuff to share and I wanna save time for that. So let’s kick off the mental health corner. Um, let’s let Christina go first, because if it takes the whole show, it takes the whole show. Go for it. Christina: Uh, I, I will not take this hold show, but thank you. Yeah. So, um, my mental health is okay-ish. Um, I would say the okay-ish part is, is because of things that are happening with my physical health and then some of the medications that I’ve had to be on, um, uh, to deal with it. Uh, prednisone. Fucking sucks, man. Never nev n never take it if you can avoid it. Um, but why Christina, why are you on prednisone or why were you on prednisone for five days? Um, uh, and I’m not anymore to be clear, but that certainly did not help my mental health. Um, at the beginning of November, I woke up and I thought that I’d [00:02:00] slept on my shoulder wrong. And, um, uh, and, and just some, some background. I, I don’t know if this is pertinent to how my injury took place or not, but, but it, I’m sure that it didn’t help. Um, I have scoliosis and in the top and the bottom of my spine, so I have it at the top of my, like, neck area and my lower back. And so my back is like a crooked s um, this will be relevant in a, in a second, but, but I, I thought that I had slept on my back bunny, and I was like, okay, well, all right, it hurts a lot, but fine. Um, and then it, a, a couple of days passed and it didn’t get any better, and then like a week passed and I was at the point where I was like, I almost feel like I need to go to the. Emergency room, I’m in pain. That is that significant. Um, and, you know, didn’t get any better. So I took some of grant’s, Gabapentin, and I took, um, some, some, uh, a few other things and I was able to get in with like a, a, a sports and spine guy. Um, and um, [00:03:00] he looked at me and he was like, yeah, I think that you have like a, a, a bolting disc, also known as a herniated disc. Go to physical therapy. See me later. We’ll, we’ll deal with it. Um. Basically like my whole left side was, was, was really sore and, and I had a lot of pain and then I had numbness in my, my fingers and um, and, and that was a problem the next day, which was actually my birthday. The numbness had at this point spread to my right side and also my lower extremities. And so at this point I called the doctor and he was like, yeah, you should go to the er. And so I went to the ER and, and they weren’t able to do anything for me other than give me, you know, like, um, you know, I was hoping they might give me like, some sort of steroid injection or something. They wouldn’t do anything other than, um, basically, um, they gave me like another type of maybe, maybe pain pill or whatever. Um, but that allowed the doctor to go ahead and. Write, uh, write up an MRI took forever for me to get an MRI, I actually had to get it in Atlanta. [00:04:00] Fun fact, uh, sometimes it is cheaper to just pay and not go through insurance and get an MR MRI and, um, a, um, uh, an x-ray, um, I was able to do it for $450 Jeff: Whoa. Really? Christina: Yeah, $400 for the MR mri. $50 for the x-ray. Jeff: Wow. Christina: Yeah. Yeah. Brett: how I, they, I had an MRI, they charged me like $1,200 and then they failed to bill insurance ’cause I was between insurance. Christina: Yes. Yeah. So what happened was, and and honestly that was gonna be the situation that I was in, not between insurance stuff, but they weren’t even gonna bill insurance. And insurance only approved certain facilities and to get into those facilities is almost impossible. Um, and so, no, there are a lot of like get an MR, I now get a, you know, mammogram, get ghetto, whatever places. And because America’s healthcare system is a HealthScape, you can bypass insurance and they will charge you way less than whatever they bill insurance for. So I, I don’t know if it’s part of the country, you know, like Seattle I think might [00:05:00] probably would’ve been more expensive. But yeah, I was able to find this place like a mile from like, not even a mile from where my parents lived, um, that did the x-rays and the MRI for $450 total. Brett: I, I hate, I hate that. That’s true, but Christina: Me too. Me too. No, no. It pisses me off. Honestly, it makes me angry because like, I’m glad that I was able to do that and get it, you know, uh, uh, expedited. Then I go into the spine, um, guy earlier this week and he looks at it and he’s like, yep, you’ve got a massive bulging disc on, on C seven, which is the, the part of your lower cervical or cervical spine, which is your neck. Um, and it’s where it connects to your ver bray. It’s like, you know, there are a few things you can do. You can do, you know, injections, you can do surgery. He is like, I’m gonna recommend you to a neurosurgeon. And I go to the neurosurgeon yesterday and he was showing me or not, uh, yeah, yesterday he was showing me the, the, the, the scans and, and showing like you up close and it’s, yeah, it’s pretty massive. Like where, where, where the disc is like it is. You could see it just from one view, like, just from like [00:06:00] looking at it like, kind of like outside, like you could actually like see like it was visible, but then when you zoomed in it’s like, oh shit, this, this thing is like massive and it’s pressing on these nerves that then go into my, my hands and other areas. But it’s pressing on both sides. It’s primarily on my left side, but it’s pressing on on my right side too, which is not good. So, um, he basically was like, okay. He was like, you know, this could go away. He was like, the pain isn’t really what I’m wanting to, to treat here. It’s, it’s the, the weakness because my, my left arm is incredibly weak. Like when they do like the, the test where like they, they push back on you to see like, okay, like how, how much can you, what, like, I am, I’m almost immediately like, I can’t hold anything back. Right? Like I’m, I’m, I’m like a toddler in terms of my strength. So, and, and then I’m freaked out because I don’t have a lot of feeling in my hands and, and that’s terrifying. Um, I’m also. Jeff: so terrifying, Christina: I’m, I’m also like in extreme pain because of, of, of where this sits. Like I can’t sleep well. Like [00:07:00] the whole thing sucks. Like the MRI, which was was like the most painful, like 25 minutes, like of my existence. ’cause I was laying flat on my back. I’m not allowed to move and I’m just like, I’m in just incredible pain with that part of, of, of, of my, my side. Like, it, it was. It was terrible. Um, but, uh, but he was like, yeah. Um, these are the sorts of surgical options we have. Um, he’s gonna, um, do basically what what he wants to do is basically do a thing where he would put in a, um, an artificial or, or synthetic disc. So they’re gonna remove the disc, put in a synthetic one. They’ll go in through the, the front of my throat to access the, my, my, my, my spine. Um, put that there and, um, you know, I’ll, I’ll be overnight in the hospital. Um, and then it’ll be a few weeks of recovery and the, the, the pain should go away immediately. Um, but it, it could be up to two years before I get full, you know, feeling back in my arm. So anyway, Jeff: years, Jesus. And Christina: I mean, and hopefully less than that, but, but it could be [00:08:00] up to that. Jeff: there’s no part of this at this point. That’s a mystery to you, right? Christina: The mystery is, I don’t know how this happened. Jeff: You don’t know how it happened, right? Of course. Yeah, of course. Yeah. Yeah. Brett: So tell, tell us about the ghastly surgery. The, the throat thing really threw me like, I can’t imagine that Christina: yeah, yeah. So, well, ’cause the thing is, is that usually if what they just do, like spinal fusion, they’ll go in at the back of your neck, um, and then they’ll remove the, the, um, the, the, the, the disc. And then they’ll fuse your, your, your two bones together. Basically. They’ll, they’ll, they’ll, they’ll fuse this part of the vertebrae, but because they’re going to be replacing the, the disc, they need more room. So that’s why they have to go in through the, through, through basically your throat so that they can have more room to work. Jeff: Good lord. No thank you. Brett: Ugh. Wow. Jeff: Okay. Brett: I am really sorry that is happening. That is, that is, that dwarfs my health concerns. That is just constant pain [00:09:00] and, and it would be really scary. Christina: Yeah. Yeah. It’s not great. It’s not great, but I’m, I’m, I’m doing what I can and, uh, like I have, you know, a small amount of, of Oxycodine and I have like a, a, a, you know, some other pain medication and I’m taking the gabapentin and like, that’s helpful. The bad part is like your body, like every 12, 15 hours, like whatever, like the, the, the cycle is like, you feel it leave your system and like if you’re asleep, you wake up, right? Like, it’s one of those things, like, you immediately feel it, like when it leaves your system. And I’ve never had to do anything for pain management before. And they have me on a very, they have me like on the smallest amount of like, oxycodone you can be on. Um, and I’m using it sparingly because I don’t wanna, you know, be reliant on, on it or whatever. But it, it, but it is one of those things where I’m like, yeah, like sometimes you need fucking opiates because, you know, the pain is like so constant. And the thing is like, what sucks is that it’s not always the same type of pain. Like sometimes it’s throbbing, sometimes it’s sharp, sometimes it’s like whatever. It sucks. But the hardest thing [00:10:00] is like, and. This does impact my mental health. Like it’s hard to sleep. Like, and I’m a side sleeper. I’m a side sleeper, and I’m gonna have to become a back sleeper. So, you know. Yeah. It’s just, it’s, it’s not great. It’s not great, but, you know, that, that, that, that, that’s me. The, the good news is, and I’m very, very gratified, like I have a good surgeon. Um, I’m gonna be able to get in to get this done relatively quickly. He had an appointment for next week. I don’t think that insurance would’ve even been able to approve things fast enough for, for, for that regard. And I have, um, commitments that I can’t make then. And I, and that would also mean that I wouldn’t be able to go visit my family for Christmas. So hopefully I’ll do it right after Christmas. I’m just gonna wait, you know, for, for insurance to, to do its thing, knock on wood, and then schedule, um, from there. But yeah, Jeff: Woof. Christina: so that’s me. Um, uh, who wants to go next? Jeff or, uh, Jeff or Brett? Jeff: It’s like, that’s me. Hot potato throwing it. Brett: I’ll, I’ll go. Brett’s Insurance Woes Brett: I can continue on the insurance topic. Um, I was, for a few months [00:11:00] after getting laid off, I was on Minsu, which is Minnesota’s Medicaid, um, v version of Medicaid. And so basically I paid nothing and I had better insurance than I usually have with, uh, you know, a full deductible and premiums and everything. And it was fantastic. I was getting all the care I needed for all of the health stuff I’m going through. Um, I, they, a, a new doctor I found, ordered the 15 tests and I passed out ’cause it was so much blood and. And it, I was getting, but I was getting all these tests run. I was getting results, we were discovering things. And then my unemployment checks, the income from unemployment went like $300 over the cap for Medicaid. So [00:12:00] all of a sudden, overnight I was cut from Medicaid and I had to do an early sign up, and now I’m on courts and it sucks bad. Like they’re not covering my meds. Last month cost me $600. I was also paying. In addition to that, a $300 premium plus every doctor’s visit is 50 bucks out of pocket. So this will hopefully only last until January, and then it’ll flip over and I will be able to demonstrate basically no income, um, until like Mark makes enough money that it gets reported. Um, and even, uh, until then, like I literally am making under the, the poverty limit. So, um, I hope to be back on Medicaid shortly. I have one more month. I’ll have to pay my $600 to refill. I [00:13:00] cashed out my 401k. Um, like things were, everything was up high enough that I had made, I. I had made tens of thousands of dollars just on the investments and the 401k, but I also have a lot of concerns about the market volatility around Nvidia and the AI bubble in general. Um, so taking my money out of the market just felt okay to me. I paid the 10%, uh, penalty Jeff: Mm-hmm. Brett: and ultimately I, I came out with enough cash that I can invest on my own and be able to cover the next six months. Uh, if I don’t have any other income, which I hope to, I hope to not spend my nest egg. Um, but I did, I did a lot of thinking and calculating and I think I made the right choices. But anyway, [00:14:00] that will help if I have to pay for medical stuff that will help. Um. And then I’ve had insomnia, bad on and off. Right now I’m coming off of two days of good sleep. You’re catching me on a good day. Um, but Jeff: Still wouldn’t laugh at my jokes. Brett: before that it was, well, that’s the thing is like before that, it was four nights where I slept two to four hours per night, and by the end of it, I could barely walk. And so two nights of sleep after a stint like that, like, I’m just super, I’m deadpan, I’m dazed. Um, I could lay down and fall asleep at any time. Um, I, so, so keep me awake. Um, but yeah, that’s, that’s, that’s me. Mental health is good. Like I’m in pretty high spirits considering all this, like financial stuff and everything. Like my mood has been pretty stable. I’ve been getting a lot of coding done. I’ll tell you about projects in [00:15:00] a minute, but, um, but that’s, that’s me. I’m done. Jeff: Awesome. I’m enjoying watching your cat roll around, but clearly cannot decide to lay down at this point. Brett: No, nobody is very persnickety. Jeff: I literally have to put my. Well, you say put a cat down like you used to. When you put a kid down for a nap, you say you wanna put ’em down. Right? That’s where it’s coming from. I now have a chair next to my desk, ’cause I have one cat that walks around Yowling at about 11:00 AM while I’m working. And I have to like, put ’em down for a nap. It’s pathetic. It’s pathetic that I do that. Let’s just be clear. Brett: Yeah. Jeff: soulmate though. Jeff’s Mental Health Update Jeff: Um, I’m doing good. I’m, I’m, I’ve been feeling kind of light lately in a nice way. I’ve had ups and downs, but even with the ups and downs, there’s like a, except for one day last week was, there’s just been feeling kind of good in general, which is remarkable in a way. ’cause it’s just like stressful time. There’s some stressful business stuff, like, [00:16:00] a lot of stuff like that. But I’m feeling good and, and just like, uh, yeah, just light. I don’t know, it’s weird. Like, I’ve just been noticing that I feel kind of light and, uh. And not, not manic, not high light. Brett: Yeah. No, that’s Jeff: uh, and that’s, that’s lovely. So yeah. And so I’m doing good. I’m doing good. I fucking, it’s cold. Which sucks ’cause it just means for everybody that’s heard about my workshop over the years, that I can’t really go out there and have it be pleasant Brett: It’s, it’s been Minnesota thus far. Has had, we’ve had like one, one Sub-Zero day. Jeff: whatever. It’s fucking cold. Christina: Yeah. What one? Brett? Brett. It’s December 6th as we’re recording this one Sub-Zero day. That’s insane. Brett: Is it Jeff: Granted, granted I’ve been dressing warm, so I’m ready to go out the door for ice related things. Meaning, meaning government, ice, Brett: Uh, yeah. Yeah. Jeff: So I like wear my long underwear during [00:17:00] the day. ’cause actually like recently. So at my son’s school, which is like six blocks from here, um, has a lot of Somali immigrants in it. And, and uh, and there was a, at one point there was ice activity in the other direction, um, uh, uh, near me. And so neighbors put out a call here around so that at dismissal time people would pair up at all the intersections surrounding the school. And, um, and like a quick signal group popped up, whatever. It was so amazing because like we all just popped out there. And by the time I got out, uh, everyone was already like, posted up and I was like, I’m a, in these situations, I am a wanderer. You want me roaming? I don’t want to pair up with somebody I don’t like, I just, I grabbed a camera with a Zoom on it and like, I was like, I’m in roam. Um, it’s what I was as an activist, what I was as a reporter, like it’s just my nature. Um, but like. Everybody was out and like, and they were just like, they were ready man. And then we got like the all clear and you could just see people in the [00:18:00] neighborhood just like standing down and going home. But because of the true threat and the ongoing arrests here, now that the Minneapolis stuff has started, like I do, I was like wearing long underwear just, and I have a little bag by the door ready to like pop out if something comes up and I can be helpful. Um, and uh, and I guess what I’m saying is I should use that to go into the garage as well if I’m already prepared. Brett: Right. Jeff: But here’s, okay, so here’s a mental health thing actually. So I, one of the, I’ve gone through a few years of just sort of a little bit of paralysis around being able to just, I don’t know what, like do anything that is kind of project related that takes some thinking, whatever it is, like I’m talking about around the house or things that have kind of broken over the years, whatever. So I’ve had this snowblower and it’s a really good snowblower. It’s got headlights. And, uh, and I used to love snow blowing the entire block. Like it just made me feel good, made me feel useful. Um, and sorry I cough. I left it outside for a [00:19:00] year for a, like a winter and a spring and water got into the gas tank. It rusted out in there. I knew I couldn’t start it or I’d ruin the whole damn engine. So I left it for two years and I felt bad about myself. But this year, just like probably a month before the first big snowfall, I fucking replaced a gas tank and a carburetor on a machine. And I have never done anything like that in my life. And so then we got the snowfall and I, and I snow blowed this whole block Brett: Nice. Jeff: great. ’cause now they all owe me. Brett: I, uh, I have a, uh, so I have a little electric powered, uh, snowblower that can handle like two inches of snow. Um, and, and on big snowfalls, if you get out there every hour and keep up with it, it, it works. But, but I, my back right now, I can’t stand for, I can’t stand still for 10 minutes and I can’t move for more than like five minutes. And so I’m, I’m very disabled and El has good days and bad days, uh, thus [00:20:00] far. L’s been out there with a shovel, um, really being the hero. But we have a next door neighbor with a big gas powered snowblower. And so we went over, brought them gifts, and, um, asked if they would take care of our driveway on days we couldn’t, uh, for like, you know, we’d pay ’em 25 bucks to do the driveway. And, uh, and they were, he was still reluctant to accept money. Um. But, but we both agreed it was better to like make it a, a transaction. Jeff: Oh my God. You don’t want to get into weird Minnesota neighbor relational. Brett: right. You don’t want the you owe me thing. Um, so, so we have that set up. But in the process we made really good friends with our neighbor. Like we sat down in their living room for I think 45 minutes and just like talked about health and politics and it was, it was really fun. They’re, they’re retired. They’re in their [00:21:00] seventies and like act, he always looks super grumpy. I always thought he was a mean old man. He’s actually, he laughs more easily than most people I’ve ever met. Um, he’s actually, when people say, oh, he is actually a teddy bear, this guy really is, he’s just jovial. Uh, he just has resting angry old man face. Jeff: Or like my, I have public mis throat face, like when I’m out and about, especially when I’m shopping, I know that my face is, I’m gonna fucking kill you if you look me in the eye Brett: I used Jeff: is not my general disposition. Brett: people used to tell me that about myself, but I feel like I, I carry myself differently these days than I did when I was younger. Jeff: You know what I learned? Do you, have you both watched Veep, Christina: Yes, Jeff: you know, Richard sp split, right? Um, and, and he always kind of has this sweet like half smile and he is kind of looking up and I, I figured out at one point I was in an airport, which is where my kill everybody face especially comes up. Just to be clear. TSA, it’s just a feeling inside. I [00:22:00] have no desire to act to this out. I realized that if I make the Richard Plet face, which I can try to make for you now, which is something like if I just make the Richard Plet face, my whole disposition Brett: yeah. Yeah. Jeff: uh, and I even feel a little better. And so I just wanna recommend that to people. Look up Richard Spt, look at his face. Christina: Hey, future President Bridges split. Jeff: future President Richard Splat, also excellent in the Detroiters. Um, that’s all, uh, that’s all I wanted to say about that. Brett: I have found that like when I’m texting with someone, if I start to get frustrated, you know, you know that point where you’re still adding smiley emoticons even though you’re actually not, you’re actually getting pissed off, but you don’t wanna sound super bitchy about it, so you’re adding smile. I have found that when I add a smiley emoji in those circumstances, if I actually smile before I send it, it like my [00:23:00] mood will adjust to match, to match the tone I’m trying to convey, and it lessens my frustration with the other person. Jeff: a little joy wrist rocket. Christina: Yeah. Hey, I mean, no, but hey, but, but that, that, that, that, that’s interesting. I mean, they’re, they, they’ve done studies that like show that, right? That like show like, you know, I mean, like, some of this is all like bullshit to a certain extent, but there is something to be said for like, you know, like the power of like positive thinking and like, you know, if you go into things with like, different types of attitudes or even like, even if you like, go into job interviews or other situations, like you act confident or you smile, or you act happy or whatever. Even if you’re not like it, the, the, the, the euphoria, you know, that those sorts of uh, um, endorphin reactions or whatever can be real. So that’s interesting. Brett: Yeah, I found, I found going into job interviews with my usual sarcastic and bitter, um, kind of mindset, Jeff: I already hate this job. Brett: it doesn’t play well. It doesn’t play well. So what are your weaknesses? Fuck off. Um,[00:24:00] Christina: right. Well, well, well, I hate people. Jeff: Yeah. Dealing with motherfuckers like you, that’s one weakness. Sponsor Spot: Shopify Brett: let’s, uh, let’s do a sponsor spot and then I want to hear about Christina winning a contest. Christina: yes. Jeff: very Brett: wanna, you wanna take it away? Sponsor: Shopify Jeff: I will, um, our sponsor this week is Shopify. Um, have you ever, have you just been dreaming of owning your own business? Is that why you can’t sleep? In addition to having something to sell, you need a website. And I’ll tell you what, that’s been true for a long time. You need a payment system, you need a logo, you need a way to advertise new customers. It can all be overwhelming and confusing, but that is where today’s sponsor, Shopify comes in. shopify is the commerce platform behind millions of businesses around the world and 10% of all e-commerce in the US from household names like Mattel and Gym Shark to brands just getting started. Get started with your own design studio with hundreds of ready to use [00:25:00] templates. 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That was Jeff: Yeah. Cha-ching Brett: they got the chorus, they got the Overtired Christina: You did. You got the Overtired Jeff: They didn’t think to ask for it, but that’s our brand. Christina: shopify.com/ Overtired. Jeff Tweedy Jeff: What was, uh, I was watching a Stephen Colbert interview with Jeff Tweedy, who just put out a triple album and, uh, it was a very thoughtful, sweet interview. And then Stephen Colbert said, you know, you’re not supposed to do this. And Jeff Tweety said, it’s all part of my career long effort to leave the public wanting less. Christina: Ha, Jeff: That was a great bit. Christina: that’s a fantastic bit. A side note, there are a couple of really good NPR, um, uh, tiny desks that have come out in the last couple of month, uh, couple of weeks. Um, uh, one is shockingly, I, I’ll, I’ll just be a a, a fucking boomer about it. The Googo dolls. Theirs was [00:27:00] great. It’s fantastic. They did a great job. It already has like millions of views, like it wrecked up like over a million views, I think like in like, like less than 24 hours. They did a great job, but, uh, but Brandy Carlisle, uh, did one, um, the other day and hers is really, really good too. So, um, so yeah. Yeah, exactly. So yeah. Anyway, you said, you saying Jeff pd maybe, I don’t know how I got from Wilco to like, you know, there, Jeff: Yeah. Well, they’ve done some good, he’s done his own good Christina: he has, he has done his own. Good, good. That’s honestly, that’s probably what I was thinking of, but Jeff: It’s my favorite Jeff besides me because Bezos, he’s not in the, he’s not in the game. Christina: No. No, he’s not. No. Um, he, he’s, he’s not on the Christmas card list at all. Jeff: Oh man. Jeff’s Concert Marathon Jeff: Can I just tell you guys that I did something, um, I did something crazy a couple weeks ago and I went to three shows in one week, like I was 20 fucking two, Brett: Good grief. Jeff: and. It was a blast. So, okay, so the background of this is my oldest son [00:28:00] loves hip hop, and when we drive him to college and back, or when I do, it’s often just me. Um, he, he goes deep and he, it’s a lot of like, kind of indie hip hop and a lot. It’s just an interesting, he listens to interesting shit, but he will go deep and he’ll just like, give me a tour through someone’s discography or through all their features somewhere, whatever it is. And like, it’s the kind of input that I love, which is just like, I don’t, even if it’s not my genre, like if you’re passionate and you can just weave me through the interrelationship and the history and whatever it is I’m in. So as a result of that, made me a huge fan of Danny Brown and made me a huge fan of the sky, Billy Woods. And so what happened was I went to a hip hop show at the seventh Street entry, uh, which is attached to First Avenue. It’s a little club, very small, lovely little place, the only place my band could sell out. Um, and I watched a hip hop show there on a Monday night, Tuesday night. I went to the Uptown Theater, which Brett is now a actually an operating [00:29:00] theater for shows. Uh, and I, and I saw Danny Brown, but I also saw two hyper pop bands, a genre I was not previously aware of, including one, which was amazing, called Fem Tenal. And I was in line to get into that show behind furries, behind trans Kids. Like it was this, I was the weirdest, like I did not belong. Underscores played, and, and this will mean something to somebody out there, but not, didn’t mean anything to me until that night. And, uh. I felt like such, there were times, not during Danny Brown, Danny Brown’s my age all good. But like there were times where I was in the crowd ’cause I’m tall. Anybody that doesn’t know I’m very tall and I’m wearing like a not very comfortable or safe guy seeming outfit, a black hoodie, a black stocking cap. Like I basically looked like I’m possibly a shooter and, and I’m like standing among all these young people loving it, but feeling a little like, should I go to the back? Even like I was leaving that show [00:30:00] and the only people my age were people’s parents that were waiting to pick them up on the way out. So anyway, that was night two. Danny Brown was awesome. And then two nights later I went to see, this is way more my speed, a band called the Dazzling Kilman who were a band that. Came out in the nineties, St. Louis and a noisy Matthew Rock. Wikipedia claims they invented math rock. It’s a really stupid claim, uh, but it’s a lovely, interesting band and it’s a friend of mine named Nick Sakes, who’s who fronted that band and was in all these great bands back when I was in bands called Colos Mite and Sick Bay, and all this is great shit. So they played a reunion show. In this tiny punk rock club here called Cloudland, just a lovely little punk rock club. And, um, and, and that was like rounded out my week. So like, I was definitely, uh, a tourist the early part of the week, mostly at the Danny Brown Show. But then I like got to come home to my noisy punk rock [00:31:00] on, uh, on Thursday night. And I, I fucking did three shows and it hurt so bad. Like even by the first of three bands on the second night. I was like, I don’t think I can make it. And I do. I already pregame shows with ibuprofen. Just to be really clear, I microdose glucose tabs at shows like, like I am, I am a full on old man doing these things. But, um, I did get some cred with my kids for being at a hyper pop show all by myself. And, Christina: Hell yeah. A a Jeff: friends seemed impressed. Christina: no, as a as, as as they should be. I’m impressed. And like, and I, I, I typically like, I definitely go to like more of like, I go, I go to shows more frequently and, and I’m, I’m even like, I’m, I’m gonna be real with you. I’m like, yeah, three in one week. Jeff: That’s a lot. Christina: That’s a lot. That’s a lot. Jeff: man. Did I feel good when I walked home from that last show though? I was like, I fucking did it. I did not believe I wasn’t gonna bail on at least two of those shows, if not all three. Anyway, just wanted to say Brett: I [00:32:00] do like one show a year, but Jeff: that’s how I’ve been for years this year. I think I’ve seen eight shows. Brett: damn. Jeff: Yeah, it’s Brett: Alright, so you’ve been teasing us about this, this contest you won. Jeff: Yeah, please, Christina. Sorry to push that off. Christina: No, no, no, no. That’s, that’s completely okay. That, that, that, that’s great. Uh, no. Christina Wins Big Christina: So, um, I won two six K monitors. Brett: Damn. Jeff: is that what those boxes are behind you? Christina: Yeah, yeah. This is what the boxes are behind me, so I haven’t been able to get them up because this happened. I got them literally right in the midst of all this stuff with my back. Um, but I do have an Ergotron poll now that is here, and, and Grant has said that he will, will get them up. But yeah, so I won 2 32 inch six K monitors from a Reddit contest. Brett: How, how, how, Jeff: How does this happen? How do I find a Reddit contest? Christina: Yeah. So I got lucky. So I have, I, I have a clearly, well, well, um, there was a little, there was a little bit of like, other step to it than that, but like, uh, so how it worked was basically, um, LG is basically just put out [00:33:00] two, they put out a new 32 inch six K monitor. I’ll have it linked in, in, in the show notes. Um, so we’ve talked about this on this podcast before, but like one of my big, like. Pet peeve, like things that I can’t get past. It’s like I need like a retina screen. Like I need like the, the perfect pixel doubling thing for that the Mac Os deals with, because I’ve used a 5K screen, either through an iMac or um, an lg, um, ultra fine or, um, a, uh, studio display. For like 11 years. And, and I, and I’ve been using retina displays on laptops even longer than that. And so if I use like a regular 4K display, like it just, it, it doesn’t work for me. Um, you can use apps like, um, like better control and other things to kind of emulate, like what would be like if you doubled the resolution, then it, it down, you know, um, of samples that, so that. It looks better than, than if it’s just like the, the, the 4K stuff where in the, the user interface things are too big and whatnot. And to be clear, this is a Macco West problem. If [00:34:00] you are using Windows or Linux or any other operating system that does fractional scaling, um, correctly, then this is not a problem. But Macco West does not do fractional scaling direct, uh, correctly. Um, weirdly iOS can, like, they can do three X resolution and other things. Um, but, but, but Macs does not. And that’s weird because some of the native resolutions on some of the MacBook errors are not even perfectly pixeled doubled, meaning Apple is already having to do a certain amount of like resolution changes to, to fit into their own, created by their, their own hubris, like way of insisting on, on only having like, like two x pixel doubling 18 years ago, we could have had independent, uh, resolutions, uh, um, for, for UI elements and, and, and window bars. But anyway, I, I’m, I’m digressing anyway. I was looking at trying to get either a second, uh, studio display, which I don’t wanna do because Apple’s reportedly going to be putting out a new one. Um, and they’re expensive or getting, um, there are now a number of different six K [00:35:00] displays that are not $6,000 that are on the market. So, um, uh, uh, Asus has one, um, there is one from like a, a Chinese company called like, or Q Con that, um, looks like a, a complete copy of this, of the pro display XDR. It has a different panel, but it’s, it’s six K and they, they’ve copied the whole design and it’s aluminum and it’s glossy and it looks great, but I’d have to like get it from like. A weird distributor, and if I have any issues with it, I don’t really wanna have to send it back to China and whatnot. And then LG has one that they just put out. And so I’ve been researching these on, on Mac rumors and on some other forums. And, um, I, uh, I, somebody in one of the Mac Roomers forums like posted that there was like a contest that LG was running in a few different subreddits where they were like, tell us why you should get one of, like, we’re gonna be giving away like either one or two monitors, and I guess they did this in a few subreddits. Tell us why this would be good for your workflow. And, um, I guess I, I guess I’m one of the people who kind of read the [00:36:00] assignment because it, okay, I’ll just be honest with this, with, with you guys on this podcast, uh, because I, I don’t think anyone from LG will hear this and my answers were accurate anyway. But anyway, this was not the sort of contest where it was like we will randomly select a winner. This was the moderators and lg, were going to read the responses and choose the winner. Jeff: Got it. Christina: So if you spend a little bit of time and thoughtfully write out a response, maybe you stand a better chance of winning the contest. Jeff: yeah, yeah. Put the work in like it was 2002. Christina: Right. Anyway, I still was shocked when I like woke up like on like Halloween and they were like, congratulations, you’ve won two monitors. I’m like, I’m sorry. What? Jeff: That’s amazing. Christina: Yeah, yeah, yeah, Jeff: Nice work. I know I’ve, you know, I’ve been staring at those boxes behind you this whole time, just being like, those look like some sweet monitors. Christina: yeah, yeah. Monitor Setup Challenges Christina: I mean, and, uh, [00:37:00] uh, it’s, it’s, it’s, it’s, it’s, and I, I’m very much, so my, my, my only issue is, okay, how am I gonna get these on my desk? So I’m gonna have to do something with my iMac and I’m probably gonna have to get rid of my, my my, my 5K, um, uh, uh, studio display, at least in the short term. Ergotron Mounts and Tall Poles Christina: Um, but what I did do is I, um, I ordered from, um, Ergotron, ’cause I already have. Um, two of their, um, LX mounts, um, or, or, or, or arms. Um, and only one of them is being used right now. And then I have a different arm that I use for the, um, um, iMac. Um, they sell like a, if you call ’em directly, you can get them to send you a tall pole so that you can put the two arms on top of them. And that way I think I can like, have them so that I can have like one pole and then like have one on one side, one Jeff: I have a tall pole. Christina: and, and yeah, that’s what she said. Um, Jeff: as soon as I said it, I was like, for fuck’s sake. But Christina: um, but, uh, but, but yeah, but so that way I think I, I can, I, in theory, I can stack the market and have ’em side by side. I don’t know. Um, I got that. I, I had to call Tron and, and order that from them. [00:38:00] Um, it was only a hundred dollars for, for the poll and then $50 for a handling fee. Jeff: It’s not easy to ship a tall pole. Brett: That’s what she said. Christina: that is what she said. Uh, that is exactly what she said. But yeah, so I, I, the, the, the unfortunate thing is that, um, I, um, I, I had to, uh, get a, like all these, they, they came in literally right before Thanksgiving, and then I’ve had, like, all my back stuff has Jeff: Yeah, no Christina: debilitating, but I’m looking forward to, um, getting them set up and used. And, uh, yeah. Review Plans and Honest Assessments Christina: And then full review will be coming to, uh, to, I have to post a review on Reddit, but then I will also be doing a more in depth review, uh, on this podcast if anybody’s interested in, in other places too, to like, let let you know, like if it’s worth your money or not. Um, ’cause there, like I said, there are, there are a few other options out there. So it’s not one of those things where like, you know, um, like, thank you very much for the free monitor, um, monitors. But, but I, I will, I will give like the, the, you know, an honest assessment or Current Display Setup Brett: So [00:39:00] do you currently have a two display setup? Christina: No. Um, well, yes, and kind of, so I have my, my, I have my 5K studio display, and then I have like my iMac that I use as a two to display setup. But then otherwise, what I’ve had to do, and this is actually part of why I’m looking forward to this, is I have a 4K 27 inch monitor, but it’s garbage. And it, it’s one of those things where I don’t wanna use it with my Mac. And so I wind up only using it with my, with my Windows machine, with my framework desktop, um, with my Windows or Linux machine. And, and because that, even though I, it supports Thunderbolt, the Apple display is pain in the ass to use with those things. It doesn’t have the KVM built in. Like, it doesn’t like it, it just, it’s not good for that situation. So yeah, this will be of this size. I mean, again, like I, I, I’m 2 32 inch monitors. I don’t know how I’m gonna deal with that on my Jeff: I Brett: yeah. So right now I’m looking at 2 32 inch like UHD monitors, Christina: Yeah,[00:40:00] Brett: I will say that on days when my neck hurts, it sucks. It’s a, it’s too wide a range to, to like pan back and forth quickly. Like I’ll throw my back out, like trying to keep track of stuff. Um, but I have found that like if I keep the second display, just like maybe social media apps is the way I usually set it up. And then I only work on one. I tried buying an extra wide curve display, hated it. Jeff: Uh, I’ve always wanted to try one, but Christina: I don’t like them. Jeff: Yeah. Christina: Well, for me, well for me it’s two things. One, it’s the, I don’t love the whole like, you know, thing or whatever, but the big thing honestly there, if you could give me, ’cause people are like, oh, you can get a really big 5K, 2K display. I’m like, that’s not a 5K display. That is 2 27 inch, 1440 P displays. One, you know, ultra wide, which is great. Good for you. That’s not retina. And I’m a sicko Who [00:41:00] needs the, the pixel doubling? Like I wish that my eyes could not use that, but, but, but, Jeff: that needs the pixel. Like was that the headline of your Reddit, uh, Christina: no, no. It wasn’t, it wasn’t. But, but maybe it should be. Hi, I’m a sicko who only, um, fucks with, with, with, with, with, with, with retina displays. Ask me anything. Um, but no, but that’s a good point. Brett: I think 5K Psycho is the Christina: 5K Sicko is the po is the po title. I like that. I like that. No, what I’m thinking about doing and that’s great to know, Brett. Um, this kind of reaffirms my thing. Thunderbolt KVM and Display Preferences Christina: So what’s nice about these monitors is that they come with like, built in like, um, Thunderbolt 5K VM. So, which is nice. So you could conceivably have multiple, you know, computers, uh, connected, you know, to to, to one monitor, which I really like. Um, I mean like, ’cause like look, I, I’ve bitched and moaned about the studio display, um, primarily for the price, but at the same time, if mine broke tomorrow and if I didn’t have any way to replace it, I’ve, I’ve also gone on record saying I would buy a new one immediately. As mad as I am about a [00:42:00] lot of different things with that, that the built-in webcam is garbage. The, you know, the, the fact that there’s not a power button is garbage. The fact that you can’t use it with multiple inputs, it’s garbage. But it’s a really good display and it’s what I’m used to. Um, it’s really not any better than my LG Ultra fine from 2016. But you know what? Whatever it is, what it is. Um. I, I am a 5K sicko, but being able to, um, connect my, my personal machine and my work machine at the same time to one, and then have my Windows slash Linux computer connected to another, I think that’s gonna be the scenario where I’m in. So I’m not gonna necessarily be in a place where I’m like, okay, I need to try to look at both of them across 2 32 inch displays. ’cause I think that that, like, that would be awesome. But I feel like that’s too much. Brett: I would love a decent like Thunderbolt KVM setup that could actually swap like my hubs back and Christina: Yes. MacBook Pro and Studio Comparisons Brett: Um, so, ’cause I, I have a studio and I have my, uh, Infor MacBook Pro [00:43:00] and I actually work mostly on the MacBook Pro. Um, but if I could easily dock it and switch everything on my desk over to it, I would, I would work in my office more often. ’cause honestly, the M four MacBook Pro is, it’s a better machine than the original studio was. Um, and I haven’t upgraded my studio to the latest, but, um, I imagine the new one is top notch. Christina: Oh yeah. Yeah. Brett: my, my other one, a couple years old now is already long in the tooth. Christina: No, I mean, they’re still good. I mean, it’s funny, I saw that some YouTube video the other day where they were like, the best value MacBook you can get is basically a 4-year-old M1 max. And I was like, I don’t know about that guys. Like, I, I kind of disagree a little bit. Um, but the M1 max, which is I think is what is in the studio, is still a really, really good ship. But to your point, like they’ve made those, um. You know, the, the, the new ones are still so good. Like, I have an M three max as my personal laptop, and [00:44:00] that’s kind of like the dog chip in the, in the m um, series lineup. So I kind of am regretful for spending six grand on that one, but it is what it is, and I’m like, I’m not, I’m not upgrading. Um, I mean, maybe, maybe in, in next year if, if the M five Pro, uh, or M five max or whatever is, is really exceptional, maybe I’ll look at, okay, how much will you give me to, to trade it in? But even then, I, I, but I feel like I’m at that point where I’m like, it gets to a point where like it’s diminishing returns. Um, but, uh, just in terms of my own budget. But, um, yeah, the, the new just info like pro or or max, whatever, Brett: I have, I have an M four MacBook Pro sitting around that I keep forgetting to sell. Uh, it’s the one that I, it only had a 256 gigabyte hard drive, Jeff: what happened to me when I bought my M1, Brett: and I, and I regretted that enough that I just ordered another one. But, uh, for various reasons, I couldn’t just return the one I didn’t Jeff: ’cause it was.[00:45:00] Brett: so now I, now I have to sell it and I should sell it while it’s still a top of the line machine Christina: Sell it before, sell, sell, sell, sell it before next month, um, or, or February or whenever they sell it before then the, the pros come out. ’cause right now the M five base is out, but the pros are not. So I think feel like you could still get most of your value for it, especially since it has very few battery cycles. Be sure to put the battery cycles on your Facebook marketplace or eBay thing or whatever. Um, I bought my, uh, she won’t listen to this so she won’t know, but, um, they, there was a, a killer Cyber Monday deal, uh, for Best Buy where they had like a, the, the, the, so it’s several years old, but it was the, the M two MacBook Air, but the one that they upgraded to 16 gigs of Ram when Apple was like, oh, we have to have Apple Intelligence and everything, because they actually thought that they were actually gonna ship Apple Intelligence. So they like went back and they, like, they, they, you know, retconned like made the base model MacBook Air, like 16 [00:46:00] gigs. Um, and, uh, anyway, it was, it was $600, um, Jeff: still crazy. Christina: which, which like even for like a, a, a 2-year-old machine or whatever, I was like, yeah, she, my sister, I think she’s on like, like a 2014 or older than that. Like, like MacBook Air. She doesn’t even know where the MagSafe is. I don’t think she even knows where the laptop is. So she’s basically doing everything like on her phone and I’m like, okay, you need a laptop of some type, but at this point. I do feel strongly that like the, the, the $600 or, or, or actually I think it was $650, it was actually less, it is actually more expensive than what the, the, the Cyber Monday sale was, um, the M1, Walmart, MacBook Air. I’m like, absolutely not like that is at this point, do not buy that. Right? Like, I, especially with eight gigs of ram, I’m, I’m like, it’s been, it’s five years old. It’s a, it was a great machine and it was great value for a long time. $200. Cool, right? Like, if you could get something like use and, and, and, and if you could replace the battery or, you know, [00:47:00] for, for, you know, not, not too much money or whatever. Like, I, I, I could see like an argument to be made like value, right? But there’d be no way in hell that I would ever spend or tell anybody else to spend $650 on that new, but $600 for an M two with Jeff: Now we’re talking. Christina: which has the redesign brand new. I’m like, okay. Spend $150 more and you could have got the M four, um, uh, MacBook Air, obviously all around Better Machine. But for my sister, she doesn’t need that, Jeff: What do we have to do to put your sister in this M two MacBook Christina: that, that, that, that, that, that’s exactly it. So I, I, I was, well, also, it was one of those things I was like, I think that she would rather me spend the money on toys for my nephew for Santa Claus than, than, uh, giving her like a, a processor upgrade. Um, Jeff: Claus isn’t real. Brett: Oh shit. Jeff: Gotcha. Every year I spoil it for somebody. This year it was Christina and Brett. Sorry guys. Brett: right. Well, can I tell you guys Jeff: Yeah. [00:48:00] Brett Software. Brett: two quick projects before we do Jeff: Hold on. You don’t have to be quick ’cause you could call it Brett: We’re already at 45 minutes and I want Jeff: What I’m saying, skip GrAPPtitude. This is it? Brett: okay. Christina: us about Mark. Tell us about your projects. Brett: So, so Mark three is, there’s a public, um, test flight beta link. Uh, if you go to marked app.com, not marked two app.com, uh, marked app.com. Uh, you, there’s a link in the, in the, at the top for Christina: Join beta. Mm-hmm. Brett: Um, and that is public and you can join it and you can send me feedback directly through email because, um, uh, uh, the feedback reporter sucks for test flight and you can’t attach files. And half the time they come through as anonymous feedback and I can’t even follow up on ’em. So email me. But, um, I’ll be announcing that on my blog soon-ish. Um, right now there’s like [00:49:00] maybe a couple dozen, um, testers and I, it’s nice and small and I’m solving the biggest bugs right away. Um, so that’s been, that’s been big. Like Mark, even since we last talked has added. Do you remember Jeff when Merlin was on and he wanted to. He wanted to be able to manage his styles, um, and disable built-in styles. There’s now a whole table based style manager where you Jeff: saw that. Brett: you can, you can reorder, including built-in styles. You can reorder, enable, disable, edit, duplicate. Um, it’s like a full, full fledged, um, style manager. And I just built a whole web app that is a style generator that gives you, um, automatic like rhythm calculations for your CSS and you can, you can control everything through like, uh, like UI fields instead of having to [00:50:00] write CSS. Uh, but you can also o open up a very, I’ve spent a lot of time on the code mirror CSS editor in the web app. Uh, so, and it’s got live preview as you edit in the code mirror field. Um, so that’s pretty cool. And that’s built into marts. So if you go to style, um, generate style, it’ll load up a, a style generator for you. Anyway, there’s, there’s a ton. I’m not gonna go into all the details, but, uh, anyone listening who uses markdown for anything, especially if you want ability to export to like Word and epub and advanced PDF export, um, join the beta. Let me know what you think. Uh, help me squash bugs. But the other thing, every time I push a beta for review before the new bug reports come in, I’ve been putting time into a tool. Markdown Processor: Apex Brett: I’m calling [00:51:00] Apex and um, I haven’t publicly announced this one yet, but I probably will by the time this podcast comes out. Jeff: I mean, doesn’t this count? Brett: It, it does. I’m saying like this, this might be a, you hear you heard it here first kind of thing, um, but if you go to github.com/tt sc slash apex, um, I built a, uh, pure C markdown processor that combines syntax from cram down GitHub flavored markdown, multi markdown maku, um, common mark. And basically you can write syntax from any of those processors, including all of their special features, um, and in one document, and then use Apex in its unified mode, and it’ll just figure out what. All of your syntax is supposed to do. Um, so you can take, you can port documents from one platform to another [00:52:00] without worrying about how they’re gonna render. Um, if I can get any kind of adoption with Apex, it could solve a lot of problems. Um, I built it because I want to make it the default processor in marked ’cause right now, you, you have to choose, you know, cram Christina: Which one? Brett: mark and, and choosing one means you lose something in order to gain something. Um, so I wanted to build a universal one that brought together everything. And I added cool features from some extensions of other languages, such as if you have two lists in a row, normally in markdown, it’s gonna concatenate those into one list. Now you can put a carrot on a line between the two lists and it’ll break it into two lists. I also added support for a. An extension to cram down that lets you put double uh, carrots inside a table cell and [00:53:00] create a row band. So like a cell that, that expands it, you rows but doesn’t expand the rest of the row. Um, so you can do cell spans and row spans and it has a relaxed table version where you don’t have to have an alignment row, which is, uh, sometimes we just wanna make quickly table. You make two lines. You put some pipes in. This will, if there’s no alignment row, it will generate a table with just a table body and table data cells in no header. It also allows footers, you can add a footer to a table by using equals in the separator line. Um, it, it’s, Jeff: This is very civilized, Brett: it is. Christina: is amazing, Brett: So where Common Mark is extremely strict about things, um, apex is extremely permissive. Jeff: also itty bitty things like talk about the call out boxes from like Brett: oh yeah, it, it can handle call out syntax from Obsidian and Bear and Xcode Playgrounds. [00:54:00] Um, and it incorporates all of Mark’s syntax for like file includes and even renders like auto scroll pauses that work in marked and some other teleprompter situations. Um, it uses file ude syntax from multi markdown, like, which is just like a curly brace and, uh, marked, which is, uh, left like a double left, uh, angle bracket and then different. Brackets to surround a file name and it handles IA writer file inclusion where you just type a forward slash and then the name of a file and it automatically detects if that file is an image or source code or markdown text, and it will import it accordingly. And if it’s a CSV file, it’ll generate a table from it automatically. It’s, it’s kind of nuts. I, it’s kind of nuts. I could not have done this [00:55:00] without copilot. I, I am very thankful for copilot because my C skills are not, would not on their own, have been up to this task. I know enough to bug debug, but yeah, a lot of these features I got a big hand from copilot on. Jeff: This is also Brett. This is some serious Brett Terpstra. TURPs Hard Christina: Yeah, it is. I was gonna say, this is like Jeff: and also that’s right. Also, if your grandma ever wrote you a note and it, and though you couldn’t really read it, it really well, that renders perfectly Christina: Amazing. No, I was gonna say this is like, okay, so Apex is like the perfect name ’cause this is the apex of Brett. Jeff: Yes. Apex of Brett. Christina: That’s also that, that’s, that’s not an alternate episode title Apex of Brett. Because genuinely No, Brett, like I am, I am so stunned and impressed. I mean, you all, you always impressed me like you are the most impressive like developer that I, that I’ve ever known. But you, this is incredible. And, and this, I, I love this [00:56:00] because as you said, like common Mark is incredibly strict. This is incredibly permissive. But this is great. ’cause there are those scenarios where you might have like, I wanna use one feature from one thing or one from another, or I wanna combine things in various ways, or I don’t wanna have to think about it, you know? Brett: I aals, I forgot to mention I aals inline attribute list, which is a crammed down feature that lets you put curly brackets after like a paragraph and then a colon and then say, dot call out inside the curly brackets. And then when it renders the markdown, it creates that paragraph and adds class equals call out to the paragraph. Um, and in, in Cramon you can apply these to everything from list items to list to block quotes. Like you can do ’em for spans. You could like have one after, uh, link syntax and just apply, say dot external to a link. So the IAL syntax can add IDs classes and uh, arbitrary [00:57:00] attributes to any element in your markdown when it renders to HTML. And, uh, and Apex has first class support for I aals. Was really, that was, that Christina: that was really hard, Brett: I wrote it because I wanted, I wanted multi markdown, uh, for my prose writing, but I really missed the als. Christina: Yes. Okay. Because see, I run into this sort of thing too, right? Because like, this is a problem like that. I mean, it’s a very niche problem, um, that, that, you know, people who listen to this podcast probably are more familiar with than other types of people. But like, when you have to choose your markdown processor, which as you said, like Brett, like that can be a problem. Like, like with, with using Mark or anything else, you’re like, what am I giving up? What do I have? And, and like for me, because I started using mul, you know, markdown, um, uh, largely because of you, um, I think I was using it, I knew about it before you, but largely because of, of, of you, like multi markdown has always been like kind of my, or was historically my flavor of choice. It has since shifted to being [00:58:00] GitHub, labor bird markdown. But that’s just because the industry has taken that on, right? But there were, you know, certain things like in like, you know, multi markdown that work a certain way. And then yeah, there are things in crammed down. There are things in these other things in like, this is just, this is awesome. This Brett: It is, the whole thing is built on top of C mark, GFM, which is GitHub’s port of common mark with the GitHub flavored markdown Christina: Right. Brett: Um, and I built, like, I kept that as a sub-module, totally clean, and built all of this as extensions on top of Cmar, GFM, which, you know, so it has full compatibility with GitHub and with Common Merck by out, like outta the box. And then everything else is built on top of that. So it, uh, it covers, it covers all the bases. You’ll love it Christina: I’m so excited. No, this is awesome. And I Brett: blazing fast. It can render, I have a complex document that, that uses all of its features and it can render it in [00:59:00] 0.006 seconds. Christina: that’s awesome. Jeff: Awesome. Christina: That’s so cool. No, this is great. And yeah, I, and I think that honestly, like this is the sort of thing like if, yeah, if you can eventually get this to like be like the engine that powers like mark three, like, that’ll be really slick, right? Because then like, yeah, okay, I can take one document and then just, you know, kind of, you know, wi with, with the, you know, ha have, have the compatibility mode where you’re like, okay, the unified mode or whatever yo

J Darrin Gross If you're willing, I'd like to ask you, Joe downs, what is the BIGGEST RISK?   Joe Downs To me, it's, I'll give you, I'll give you, all right, you just want the biggest I'm gonna go right to base. To me, it's change. It's sort of what I just alluded to, if we were, if, if we still thought, because we weren't out there interviewing and investigating other third party management companies. If we refuse to do all that and just head in the sand, we would probably start falling behind other storage facilities, other competitors, who are managing their facilities better than we are. And the reason for that is because of technology. And I alluded to that earlier, and so that's just a small example, but to me, the biggest reason is AI. The single biggest reason is of change. The biggest change agent is AI. So if we're not, and you might say, What does aI have to do with storage everything? Because AI has AI can infiltrate if you allow it and choose to. And I highly suggest you do every, every part of your business in life, AI can have an impact on positive or negative. So you have to be, not only aware, you have to be in tune. So I I worry about, if you're asked, what keeps me up at night? It's not, we're well insured from an insurance standpoint, right? You know, I think when you're in commercial real estate, there's always that lender risk of a covenant and loan doc somewhere, you know, whatever. But that doesn't keep me up at night. It's because even then you could, you can negotiate, and you got attorneys to work you out of it. To me, it's falling behind the AI curve. And because that will directly impact how we find customers, how we source deals and pro storage, I'm using it not only to source locations for properties better and faster than we can do on our own. I'm we're creating a GPT right now to market to the businesses, the 17,000 businesses in Greenville, South Carolina, that are within 10 miles of our facility, that's, I don't think we've gone vertical yet. The grounds cleared and and I think they're, they're getting ready for pad sites. Maybe they started pouring. I haven't seen an update in last in a week, but we've got to fill that facility. So how are we going to do that before all the small bay flex guys get get the word out that they're putting that they're available to receive your business? Well, we came up with an ingenious way to create a GPT that's a relocator. So a GPT is just anyone can create them. If you learn how to win on chat, GBT, it's GPT is it stands for generative now I freeze when I put myself in the spot. Now I'm freezing generative performance transformer. No pre trained generative, pre trained transformer. So it's really just an engine. It's the greatest employee that you could ever have, right? It doesn't need to sleep, eat, take breaks, anything. It does what you tell it to do, but that's the key. It does what you tell it to do. If you don't tell it to do, it won't do it. So we have created a GPT that we will put out in front of every business market, to all the businesses out there and say, Hey, if you're say, Hey, if you're looking for space, here is a here's a simple tool that's free. Put in your name of your business, where you are, where you'd like to be, square foot, square footage you need for space in the entire Greenville market area. It will then, because we'll program it, go out, go on, crexie, loop, net, loop, net, everything. It'll find all the space that's available that meets the criteria for Darrin gross to move his ABC, XYZ widget business, because he's got 1000 square feet now, and he needs 2000 or he's got 500 or no square feet, and he needs something, right? It'll return those results for you, and included in it will be our facility with all kinds of unit sizes. So there is an example of how we're using AI, not only source the location, but also source the customers that will fill the location, right? So and that if we, if I was asleep at the wheel with AI, wouldn't have any of that, maybe I'd be successful regardless. I don't know. Maybe, if, maybe the if you build it, they will come. Principle would happen. I don't know, but I'm not willing to risk it. I'm not willing to risk it with my investors money. So the to me, it's, I'm I'm harnessing the power of AI. It is absolutely incredible. It keeps me up at night for good reasons. And I told you before the show, because it's like a drug. It literally, you know the saying, If you dream it, you can make it happen, or wherever that cliche is. This is literally, AI literally makes it happen. It's just up to you to program it. So I'm excited about it, even though you asked me what's what's a risk, the risk is not staying up with not learning it, not immersing yourself in AI, because if you don't I know everything, I just said, sounds cool and and proactive, but if I'm not proactive, someone else will be, and they might be, and I don't care what you're doing, what business you're in, someone who's doing what I doing, I'm doing, is going to have a direct effect on your business, probably to the negative if you don't not only get ahead of the curve, but keep up. So to me, that's the biggest risk. It's kind of that standing still and not evolving. Joe@Belroseam.com https://selfstorageacademy.com/  

OpenAI has launched a code red.

Tell us what you think about this podcast!True understanding of God's Word comes only through the Holy Ghost, which opens our spiritual eyes and reveals the meaning behind Scripture. The anointing allows believers to grasp what God is teaching through His Word, beyond natural understanding. Find out more about how to understand God's word in this series!For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!True understanding of God's Word comes only through the Holy Ghost, which opens our spiritual eyes and reveals the meaning behind Scripture. The anointing allows believers to grasp what God is teaching through His Word, beyond natural understanding. Find out more about how to understand God's word in this series!For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!True understanding of God's Word comes only through the Holy Ghost, which opens our spiritual eyes and reveals the meaning behind Scripture. The anointing allows believers to grasp what God is teaching through His Word, beyond natural understanding. Find out more about how to understand God's word in this series!For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!True understanding of God's Word comes only through the Holy Ghost, which opens our spiritual eyes and reveals the meaning behind Scripture. The anointing allows believers to grasp what God is teaching through His Word, beyond natural understanding. Find out more about how to understand God's word in this series!For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!True understanding of God's Word comes only through the Holy Ghost, which opens our spiritual eyes and reveals the meaning behind Scripture. The anointing allows believers to grasp what God is teaching through His Word, beyond natural understanding. Find out more about how to understand God's word in this series!For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this teaching from 2 Timothy 2:1–4, Bishop Rader Johnson explains that to be entangled means to become intertwined or overly involved with the affairs of this life. As believers, we are in a spiritual war, and our weapons are not physical but spiritual—chiefly, the Word of God. To truly please the One who called us to be soldiers, we must stay focused, disciplined, and free from worldly distractions.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this teaching from 2 Timothy 2:1–4, Bishop Rader Johnson explains that to be entangled means to become intertwined or overly involved with the affairs of this life. As believers, we are in a spiritual war, and our weapons are not physical but spiritual—chiefly, the Word of God. To truly please the One who called us to be soldiers, we must stay focused, disciplined, and free from worldly distractions.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this teaching from 2 Timothy 2:1–4, Bishop Rader Johnson explains that to be entangled means to become intertwined or overly involved with the affairs of this life. As believers, we are in a spiritual war, and our weapons are not physical but spiritual—chiefly, the Word of God. To truly please the One who called us to be soldiers, we must stay focused, disciplined, and free from worldly distractions.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!The 6 Walks of Ephesians explores six powerful calls to action found in Paul's letter to the Ephesians: walk in good works (2:10), walk worthy of your calling (4:1), walk not as the gentiles (4:17), walk in love (5:2), walk as children of light (5:8), and walk circumspectly (5:15). Each episode unpacks what it means to live out these walks daily—following Christ's example with love, holiness, wisdom, and purpose.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!The 6 Walks of Ephesians explores six powerful calls to action found in Paul's letter to the Ephesians: walk in good works (2:10), walk worthy of your calling (4:1), walk not as the gentiles (4:17), walk in love (5:2), walk as children of light (5:8), and walk circumspectly (5:15). Each episode unpacks what it means to live out these walks daily—following Christ's example with love, holiness, wisdom, and purpose.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!The 6 Walks of Ephesians explores six powerful calls to action found in Paul's letter to the Ephesians: walk in good works (2:10), walk worthy of your calling (4:1), walk not as the gentiles (4:17), walk in love (5:2), walk as children of light (5:8), and walk circumspectly (5:15). Each episode unpacks what it means to live out these walks daily—following Christ's example with love, holiness, wisdom, and purpose.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!The 6 Walks of Ephesians explores six powerful calls to action found in Paul's letter to the Ephesians: walk in good works (2:10), walk worthy of your calling (4:1), walk not as the gentiles (4:17), walk in love (5:2), walk as children of light (5:8), and walk circumspectly (5:15). Each episode unpacks what it means to live out these walks daily—following Christ's example with love, holiness, wisdom, and purpose.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!The 6 Walks of Ephesians explores six powerful calls to action found in Paul's letter to the Ephesians: walk in good works (2:10), walk worthy of your calling (4:1), walk not as the gentiles (4:17), walk in love (5:2), walk as children of light (5:8), and walk circumspectly (5:15). Each episode unpacks what it means to live out these walks daily—following Christ's example with love, holiness, wisdom, and purpose.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!The 6 Walks of Ephesians explores six powerful calls to action found in Paul's letter to the Ephesians: walk in good works (2:10), walk worthy of your calling (4:1), walk not as the gentiles (4:17), walk in love (5:2), walk as children of light (5:8), and walk circumspectly (5:15). Each episode unpacks what it means to live out these walks daily—following Christ's example with love, holiness, wisdom, and purpose.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this podcast, Bishop Rader Johnson extends the series beyond the 6 Principles of the Doctrine of Christ. Hebrews 6:1-3 calls us to go on to perfection—to grow beyond the basics and press forward to maturity in Christ. Spiritual growth means bringing our thoughts, desires, and actions under God's Word so we can reflect the life of Jesus.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this podcast, Bishop Rader Johnson extends the series beyond the 6 Principles of the Doctrine of Christ. Hebrews 6:1-3 calls us to go on to perfection—to grow beyond the basics and press forward to maturity in Christ. Spiritual growth means bringing our thoughts, desires, and actions under God's Word so we can reflect the life of Jesus.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this podcast, Bishop Rader Johnson extends the series beyond the 6 Principles of the Doctrine of Christ. Hebrews 6:1-3 calls us to go on to perfection—to grow beyond the basics and press forward to maturity in Christ. Spiritual growth means bringing our thoughts, desires, and actions under God's Word so we can reflect the life of Jesus.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Host Mohamed Abo-Basha provides a solo update on his fourth year of dental school. He discusses his busy schedule, which includes studying for the new Integrated National Board Dental Examination (NBDE) and the Objective Structured Clinical Examination (OSCE). He also shares his experiences with classes, including a senior seminar paper and presentation on Guided Biofilm Therapy, and a practice management course. He mentions his progress in clinical requirements, particularly in endo and removable prosthodontics, and a goal of completing four more quads of SRP. Finally, he looks ahead to upcoming challenges, including the ADEX clinical exam, externships, and his search for an associateship position. Some links from the show: Guided Biofilm Therapy Dental Decks DAT Bootcamp Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!    

Tell us what you think about this podcast!In this podcast, Bishop Rader Johnson extends the series beyond the 6 Principles of the Doctrine of Christ. Hebrews 6:1-3 calls us to go on to perfection—to grow beyond the basics and press forward to maturity in Christ. Spiritual growth means bringing our thoughts, desires, and actions under God's Word so we can reflect the life of Jesus.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Brandy Cortez has been a dental hygienist for many years, and she was ready to embrace GBT.  The opportunity to educate her patients on what she was seeing was a benefit she hadn't expected. By embracing GBT her patients are more in tune with their condition and what they can do to improve their oral health.

ROI Podcast—the business show that doubles as a comedy roast—returns with Law Smith and Eric Readinger riffing on TikTok, attention spans, and why horoscopes are basically astrology's version of fantasy football. This episode tackles: TikTok's addictive algorithm vs. China's “education-only” version. Why social media feels like narco-terrorism for your brain. The trader who used TikTok comments to turn $84K into $42M. Comedy, drag shows, group dances, and why dudes just don't vibe with them. A DIY college fantasy football league idea that could flip into billions. If you like your business podcasts with more laughs than LinkedIn posts, hit subscribe and join the world's #1 comedy-business podcast.   Eric Readinger  0:02   Okey, dokey, Law Smith  0:06   Whoo, yeah, ah, I wear, I wear my DMX goggles, yeah. I mean, this is, like, the why is that? DMX, no, but it's like a guy. This is Malibu's Most Wanted. That's what this guy sounds like. Eric Readinger  0:27   Yeah, maybe I don't know. He's not real. So can to be whatever you want him to be in your mind, Law Smith  0:32   so he is. So I'm right, yes, you're right. I'm gonna do this like a chick, yeah, see, I'm right, Eric Readinger  0:36   right, because I can't be proven wrong. I'm right. Law Smith  0:40   I was telling a friend, it made me underthink, like dudes, it's much, much better Eric Readinger  0:46   life. Uh huh, yeah, not everything you think is right. Law Smith  0:52   Well before this turns into no man from Eric Readinger  0:55   your children's club. Law Smith  0:58   You know, we can only call that shit out because we empathize with that play. Welcome to ROI podcast, because this is the number one comedy business podcast in the world. Sometimes we talk about emo stuff like Eric Readinger  1:12   that. Oh yeah. Are we gonna get into it? Nah. Law Smith  1:15   Oh, come on. No, no, no, it's too fresh. Too fresh, okay, fresh wounds. But I did. Eric Readinger  1:23   I'm gonna go ahead and just point out the echo Enos. That's my bad when we rip Law Smith  1:28   it up the floor in the studio, fix it in post. We got some tools. Well, hey, man, we should tell everybody, because I like giving resources out. I'm the Suze Orman of digital resources. That's what I want to be. What? Yeah, Adobe has a podcast Audio Enhancer. It'll take out background noise. It'll take out we have a little buzz I could hear right now that we had two episodes ago or an episode ago that it took outably your headphone. No, when I listened to it later. One of the previous episodes we Eric Readinger  2:02   did. Okay, this is definitely the kind of entertainment people want to hear. Well, maybe Law Smith  2:06   I'm just saying, if you have audio you need to clean up. You can, it's for podcasts, they say. But you could probably use it. If you had audio you needed to clean up, like in a loud room or a conference or, you know, any kind of meeting or something, you can right? But I just like the easy, you know, drag and drop it in, boom, come back out. Five minutes. Eric Readinger  2:24   You're good, yeah, AI is great, loyal part. Law Smith  2:29   But like it, it AI, the LLM, you know, those language learning models of like Chad, GBT and Claude and perplexity, large Eric Readinger  2:39   language, excuse me, what did I say? Learning? Used to Law Smith  2:45   whatever rewind I got. There's too many acronyms in my head or abbreviations, but it's one of those things where it it's a whole to do, like you have to know, how do you hold to do? What happens was. And I think everybody's having this issue, I kind of try to push through it, because I know that outcomes of what you want to get out of it, like, organize this document for me. Like, instead of me having to do it, that's great. That's like, I love that part of it, right? And that's intuitive. But there's some things that aren't intuitive on how to talk to it. Yeah, nicely, you can be mean to it. I don't know if it affects it. Eric Readinger  3:29   Well, not yet. You go on their list, their robot Law Smith  3:33   list, that's fair. So you know, I would just say I like the easy things like that. Like, for this podcast I'll use, there will be a word counter that sem rush, I think, has out there that's just its own website. You can drop a whole paragraph in. It'll pull the keywords for you if you want that are most important. It'll, you know, do stuff like that. I like those kind of little tools. And if we do anything on the show, if we're if we add any value besides our guests wisdom that come on the show, we show you how to be a tool. It's some resources to be a tool. Perfect Circle, exactly. Good album, yeah. You know, I don't know if I want to get into the fantasy football stuff. Eric Readinger  4:19   I know. I mean, I thought we were gonna talk about something else, I'll tease it. Law Smith  4:23   Well, we were, you and I off air. Were bitching about tick tock and how I don't think either of us really like Eric Readinger  4:30   it. I don't ever go Law Smith  4:32   into talk well, I don't, I don't like I don't like reels, I don't like show. I don't unless I'm like, going to Eric Readinger  4:39   look for something, right, right? It's not, we weren't talking just about Tiktok what? Law Smith  4:43   But I mean, Facebook reels, when I open those apps, it's like, abrasive with the video. You know? It's like, oh, sometimes the sound is like, way high, like an old TV commercial where the audio is like, doesn't that still happens, right? And it's so. Well, it's like, when I open up those apps and it goes right to video, it's like, oh, and I'm usually already listening to something, right? I've realized that's on me a little bit as far as like, I don't, I'm not people send me videos. I'm like, I'll get to that later. And I just never, yeah, I know it a lot of the time, but that's not because I didn't want to watch it. And I do like that. People will send me stuff. They go, Oh, they're thinking of you. They go, Oh, it's Eric Readinger  5:28   nice in general, to me, the interface is just a pain in the ass. Did you see the videos I sent you? Oh, you sent more than one. Oh, my God, gotta back out, because I go back in like, Law Smith  5:38   it's just stupid, and then I might be a comedy snob at the same time, exactly. And so that Eric Readinger  5:44   isn't funny. Isn't funny. Why are you sending me out? And then Law Smith  5:47   so I was kind of thinking about it, when we talked about it, like last week, just kind of shooting the shit. And I was like, Why does Tiktok kind of annoy the shit out of me? And it part of it. Once I found out that the Chinese algorithm for their people is wildly different than the one over here. I think that was my trigger point to go. I don't want to be on that. That. And at the same time, my mom, friends that are like our age in their 40s, they were telling me they're wasting two hours a night on there every night, and they're like, I'm so addicted. Like, when it was really popping. Like, you know, 2021 I don't know 22 we're not the first movers on this, but the laggard, older people, yeah, and so, like, I was like, I want that. I don't have enough time. I feel like, but you're Eric Readinger  6:41   acting like the Tick Tock algorithm is that much worse than any other social media algorithm. They're all doing the same thing. Law Smith  6:47   Well, I think they do they I think they do it the best it seems like. Because it seems like, yeah, maybe I don't know, man, just from general chatter I hear in my life. But also, when I'm listening, I listen to a dick loader comedy podcast all day, because, you know, marketing, marketing work is like, once you know how to do it, you can kind of be on autopilot a little bit. And so it's one of those things where the chatter is like, it is they have, they got it dialed in, they got you screwed in, buddy. And that's, that's, that's really, they're the best at Eric Readinger  7:27   it that. But it's like we're on neither of us are on it. To know if it's better or worse. I'm on it enough. I Oh, here we go. Now we get the truth. Law Smith  7:36   Well, I need to know, well, marketing, we're in marketing, so it's like, I need to know enough, right? And I need to know a user perspective of it, right? I can't. I usually just try to stick to, like, outside research, well, yeah. But I'm always like, I like, put it away, like, it's like, a Ebola virus or something, okay, you know, I'm like, Oh, I don't want, that's good. That's really, yeah, but I also like timely reference. So the thing was like, Yeah, it's like, the Black Plague. And so I think, like, when? But really when it was like, okay, the algorithm for China and the Chinese people definitely got some pro China stuff going on there, right? That's, that's just good marketing within the country, right? Educational outside of that, it's only educational stuff. Eric Readinger  8:29   Now here, what is the education about, Law Smith  8:31   like, science and like things of that nature, probably revisionist history, I'm sure. But I'm sure it has a whole glaze of propaganda over it, yeah, but at the same time they're doing that, but over here, they're like, let these dummies get dumber. That's what. That's my like, Eric Readinger  8:50   yeah, I don't think that's a wild No, that's not wild at all. I agree with you, and Law Smith  8:56   I compare it to Narco terrorism of like, you know, they say there's a lot of fentanyl that gives through Mexico from other countries to go up, up to the United States to kind of hurt, yeah, oh, no. This is, and that's happened on the Russian Eric Readinger  9:12   border without better than Narco terrorism, bro. Well, it's it. This is the Idiocracy. This is Lee, yeah, it's legal, right? Law Smith  9:19   And we and another bigger if we back, really back out, like the the future where everything takes over, like, you know, all agency is lost for people, right? And at 1984 it was about like, everything coming at people to take over society. We're willingly giving it away with our time data, you know? Eric Readinger  9:45   Yeah, we just keep letting them do whatever. You know, it's man. It sucks. So older I get, the more I'm like man they are. They are probably trying to control Law Smith  9:55   us. Look, it's not all bad. But as our buddy in the. Uh, all star guest, Dean Akers, who's, come on, he's, I'm surprised when we had breakfast the other day, he didn't bring it up. But because I think he's brought it up every breakfast we've had the last, you know, two years, he goes, You know what the new cigarettes are? And I'm like, what? And he's like, it's the bone. And I'm like, I know that one. I actually can answer right? When he is a teaching, he's a he's a teaching kind of mentor, yeah? Eric Readinger  10:28   So like, when Dean comes on here, and he'll ask us questions, and then we get all nervous and try to think of the right answer, and then one of us gets it right, and the other, he does the same thing at breakfast. And we the same way in real life. He's no different, yeah. We act the same way. Law Smith  10:41   So he keeps score, but he that's like, his favorite, you know, kind of angle, and he's right, because he, he was telling me people were wasting two hours as well. And I was like, whoa. I mean, he, he looks up Eric Readinger  10:54   that stuff. Yeah, that's not even now. That's, I thought that was obvious. Law Smith  10:58   Is it all bad? No, it it provides entertainment for people, right, right? You can get information from it. I just don't know how I feel, like you, like we talk about with news outlets, we'd be doing a lot more work to figure out if, if this, this thing on my feed, is actually true. But most people don't take that extra step, including myself, and a lot of the times just go, oh yeah, that's okay, right? Just move on, Eric Readinger  11:27   right? I think they annoying, most annoying dances I even get to that the dances, they're not as annoying. I don't think the food food, try this viral. Try this viral recipe. First of all, if that's obviously throwing a word viral into all the food, right? It's viral. It's viral. Whatever chocolates you know, like you, but the way they do the thing is, like, here, let me do a quick, sharp, snap, cut all, like, of the ingredients that you gotta, like, pause your phone. Like, they don't give you any measurements on what you're doing. Like, there no, it's just like you barely kind of got to guess what they're doing. And yet, there's still people are still trying Law Smith  12:06   to do it. I went on a mom date. I had to go on a date with my mom for lunch once a month. Law loves mom. I love my mama and and she was saying, I was I was saying the same thing. I was like, I don't like any recipe online that doesn't give you the ingredients first. I know that's because that's another bunch into it. And you're like, I don't have, oh, fuck man, I don't have basil. I don't have that kind of basil here. No. But I Eric Readinger  12:34   mean, whatever happened to the websites that just give you the recipe? Well, you'll have to write a fucking Law Smith  12:39   story about it. They're all trying to game it. So, like, they know that's going to be too boring, and people don't want to see that at the beginning. But when you really, actually want to use the information for recipe, and you don't know, I don't I, admittedly, I'm not. I don't know offhand how to bake or cook really well. I can grill, okay, right? But like, I look everything up and just follow whatever the directions are Eric Readinger  13:04   exactly. And when the directions start with, I remember when I was nine years old, it's like, what are you doing, right? I don't even, I don't even see them. Where are you taking me? Yeah, bro, it's a whole thing. Everybody's got to get their SEO in. Law Smith  13:17   So 25% of the users are 18 to 2425 34 is about 30% and our swing and Dick group is about 20 Okay, I just, I wanted to pull some stats up, because I was like, I was curious how really even spread. So it started in 2016 and it's become this. It's grown quicker, more more adopted users, more daily active users than any of them in such a short amount of time. That seems suspect to me, right? Because I was like, how did it grow like that? And I can't get any of the any of the AI apps to tell me Eric Readinger  14:00   really, I know, I think there's absolutely, well, whether it's an app or a person like that, get propped up and put in the spotlight and be made to be, you know, a household thing. It's like we were talking about like a guy like Sean Ryan. Yeah, who the fuck was Sean Ryan before he started getting every top tier podcast guest, yeah? Like, yes, I understand he Law Smith  14:27   was, you know, he was a journalist. He was, he Eric Readinger  14:31   was a counter Intel guy. Law Smith  14:33   Wait, whom? I'm thinking of, the hot wings guy, the hot ones guy. What's that guy's name? Who gives a shit? Now, I'm thinking of Sean Kelly, but, all right, who's Sean? Who Sean? Eric Readinger  14:48   What? Sean Ryan? Law Smith  14:49   There Is he cute. He's a bald headed man. Well, I mean, there's so many audiences we don't know about. There's so many like popular things. Like, when people come up to you, especially like comedy, you think you have a finger on the pulse. Like, you ever heard of this guy? He has a billion people that follow on me. Like, never heard of him? Eric Readinger  15:10   No. I mean, 4.8 3 million subscribers, right? Law Smith  15:14   I don't know if I even know this guy. Well, I thought you were talking about the hot ones. Guy off air. Eric Readinger  15:19   I mean, you just see he's got, you know, Law Smith  15:23   he's is, Eric Readinger  15:25   uh, sets. Let's see if I can imagine being able Law Smith  15:30   to build up. My God, how unprofessional. Whatever you don't do premium down, um, Eric Readinger  15:36   but anyways, I think there's guys that just like, get put into the spotlight to push a narrative, you know, like, just get certain people on there. Like, we're gonna give you a bunch of money for marketing because, like, somebody like, I just don't have no problem with the guy, Sean Ryan, he killed me in the sleep. But like, I don't necessarily think he's a great interviewer, or, like, has a fantastic recall of information, or anything, you know, Law Smith  16:07   well, that doesn't mean, I mean that it's entertainment at the end of the day. So it's Eric Readinger  16:13   not easy. Like, there's just a couple of them that are puzzling to me. Law Smith  16:17   He created and show ran several. Oh, that's, I think that's a different guy. That is absolutely a different guy, former Navy SEAL in CIA, contractor. So that's pretty interesting. Right off the Eric Readinger  16:29   bat, exactly what I'm saying, bro, and then he just jumps into the spotlight like Law Smith  16:34   that. No, okay, so there are, if you're talking about, like, podcasts, where there's, like, how did uh, these podcasts land on the top 10 list? It's like they have PR for that now, it's like you pay to get on that shit. Eric Readinger  16:50   Sure, I understand that. I'm just saying there's certain ones that I hear them and then just the way they are. It's very fishy. Law Smith  16:57   He, uh, became a CIA contractor enemies, so maybe had some cash to spend from that. Yeah. And then founded vigilance elite and 20 vitamin company to teach tactical skills to civilians law enforcement. So maybe money, some money there. If you have money, you can, you can, you can get that many people, even Eric Readinger  17:20   if you suck. Well, anybody who's been in the CIA, but not Law Smith  17:25   us, we're doing it lean on purpose, right? Yeah. So you got, or even it's for this is brought to you, for viewers like you. I don't have that the end of PBS stuff Eric Readinger  17:39   when they play best, get damp. Sure that's the right sound. Law Smith  17:43   Whenever where they go. This TV show, this program, is brought to you by and they give a bunch of, oh, I got it. I got the reference. But, and then they'd say viewers like you at the end, Eric Readinger  17:54   yeah, I know. Did you get it? Yeah, I still get it. Still get it. Law Smith  17:58   I tried to get back to tick tock. I tried to get the list of words that will demonetize you or give you, oh, let's read those aloud. I've wanted to, that was what I was gonna do. I was just gonna start reading them without with no segue into it. But I can't get them. I can't get a list of them. It's like, secret. Eric Readinger  18:17   Well, I know the kids. Oh, visit. Is it one? Well, you can't talk about that. Can't talk about unaliving yourself. Law Smith  18:25   And Tiktok, I think, is the most prude out of all of them. Like you can't say sex, you say SIGs with, like, eggs with an S on right? Yeah, or the one on YouTube, and Tiktok is on alive yourself instead Eric Readinger  18:42   of, did you hear me just say Law Smith  18:44   that? Oh, no. Okay, good. Eric Readinger  18:46   You see how this podcast goes. Everybody, I kind of do my own show over here. Law does his own show over there, and then we meet in the middle at the end. I'm trying, Law Smith  18:54   yeah, yeah, yeah. It's interesting. Well, I'm trying to read some notes. I think we were talking at the same time for a full minute at one point when today, just a couple minutes ago, very possible. So what I don't like about that is, like, self censorship of stuff. But you know, it's not all bad, I guess, because there's so many kids that have accounts and they're on there the dance dances have never like, unless it's like, a bunch of people are never like, Wow, what a cool dance. I think it's interesting. I think it's I respect like a dance group that does something pretty, you know, difficult, synchronized. I feel like that is a female thing. Big time is like, I got a dance. I got, I got it hit me, Eric Readinger  19:46   right, right? Law Smith  19:48   I know I misogynist lately, so I'm just gonna lean into before, yeah, no, I'm saying like that. Okay, so group dance. Yes, moves, I'm gonna go with horoscopes. In, like, astrology, these are all things I don't know a straight man that is into any of this in drag queen shows, yeah, well, people are like, it's hilarious, and you're like, a half second, maybe at best. Okay, I'll there one straight male that enjoys any of those three things. Eric Readinger  20:27   Okay, well, hold on, on the dragon shows, there is an element that can make it fun. That is, if you have another dude in your group who's very uncomfortable with the situation, sure, yeah. And we obviously let the drag queens know this, you know, you tell them, hey, focus in on him. Yeah, it's going to be funny forever. But I give you credit Law Smith  20:47   for you having the friend, bring in that friend, or making that friend go kind of right. I'm not, I don't know. It's just like, I mean, this is obviously, it's Eric Readinger  20:55   not like, I came up with the idea. I'm saying, like, if you're forced to go, you can make the best out of it, yeah, by making your friends uncomfortable, yeah, Law Smith  21:04   at the same time, like dudes, I'm trying to, I try to be open to that those kind of things when they're brought up, I try not to just shut it down kind of right away. Eric Readinger  21:15   You know, what kind of things, Law Smith  21:17   stuff that has zero interest to me. And I extrapolated out to I'm like, do I know any men that like actual men that like this stuff? Yeah, straight guys like myself, but yeah, Comparison is the thief of joy. So try to be open to it. I don't know everything, and there might be a funny drag show out there. Eric Readinger  21:42   I'm not, yeah, but again, I'm not trying to go to drag if you're forced. Law Smith  21:46   Well, I've been, I've been to a lot of drag places because of comedy, and it's like, I've seen it. You get to open with Eliza Manali, and you're going to close the share. Eric Readinger  21:58   I don't get it. I don't get how it's so much a thing. Law Smith  22:03   So what else did I have on here? Look, we don't even have a Tiktok account for this podcast, which is pathetic. So we'll this, hopefully this will help. Here's one thing I found that was interesting. There was an entrepreneur trader that followed all the comments on Tiktok to find trends before people on Wall Street could find out about them. So he would spend four hours every night analyzing comments to find out what people were talking about. Okay, and then he would find that trend, and he he put a trade in on that company before it really popped to like older Wall Street people, and he fucking crushed it. Guy's name is Chris Camillo from from Texas, and he turned $84,000 into 42 million by just finding trends before they really pop to the general public, the older public, you know, Eric Readinger  23:06   yep, but I see that he turned $84,000 into whatever. No, I mean, that's just like, what's his face? Law Smith  23:16   Here's here's a good example. So Hollywood insider predicted Margot Robbie last the Barbie movie, right? So he sees all the Tiktok comments about the Barbie movie buzz. He puts a bunch of trade on Mattel stock because it's gonna, it's gonna go through the roof, because it's gonna be a legit movie, right? And crushes it with that kind of thing. I think ozempic was another one, or one of the weight loss drugs. When people were starting to do that and talk Eric Readinger  23:47   about it, it doesn't seem like four hours a night is necessary for that. Law Smith  23:52   Well, obviously he's obsessive about it. But it was one of those things where, what did I go? It was obviously, like obsessive and by the way, slime was the other one that that's like genius. If he was reading comments, I doubt he did it four hours a night. By the way, this is Eric Readinger  24:09   what I'm saying. I have four hours. I didn't vet I didn't vet this whole thing, mental thing. Law Smith  24:13   Maybe I didn't vet it out. And I'm sure he figured out how to get a bot to sweep and look at all this stuff. But kids obsessing over slime, and then, so he bought, he bought a bunch of Elmer, elmer's Glue stock, like shit like that. That's pretty awesome. Why is that? Because that's what makes up slime. Of a lot of that, okay, Eric Readinger  24:37   but they're using it for glue. Law Smith  24:40   No, you put you Elmer glue is one of the ingredients in slime, Eric Readinger  24:44   but they're not making the glue. They're not taking Elmers glue and making slime out of Law Smith  24:49   it. A lot of kids were making at home, yeah, including my own kids, I see. And then I had to have a no slime rule at my house, Eric Readinger  24:58   yeah. No. The parents like the slime. I'm fuck that shit. Well, it just, it gets everywhere. It never comes off. Law Smith  25:04   Yeah, it's like, Slimer from Ghostbusters. It leaves, like, residue Eric Readinger  25:07   everywhere, snail trails. Yeah, yeah, fucking Law Smith  25:11   first. Oh, but have I brought this up Ghostbusters? I got a lot of people that don't like cops, but they love Ghostbusters. And I'm like, You're you're backing, you're back in enforcement Eric Readinger  25:23   there that don't like, like cops the TV show or cops in real life, Law Smith  25:26   like police in real life. They're like, they're like, defund the police people, and then they love Ghostbusters. I find that funny, Eric Readinger  25:34   right? That's a really fun thing for you to say to them. I Law Smith  25:37   never bring it up. Oh, okay, dude, I, I don't if it's a big calorie burner, and I don't have a lot of information or a hot take other than that one sentence, yeah, I Eric Readinger  25:48   am bringing it up. Yeah. I mean, defund the Ghostbusters. Law Smith  25:53   I'm just saying, Man, you know, they deserve fair trial too. Eric Readinger  25:57   The ghosts, I feel like they've already had their trial. Did they there? I mean, that's why Law Smith  26:02   they got hurt there. There's systemic ghostism. Eric Readinger  26:06   Oh, I see. So it's a problem with communities. Law Smith  26:10   Anyway, I thought that was interesting. Not all Tiktok is bad. You can use it the way you want. Everybody wants to be an influencer now that's under the age of 18. YouTube star or Tiktok star is like the number one. I know job they want when they get older. It's crazy, yep, all right, I didn't think it Eric Readinger  26:29   was any foresight to say we can't all be influencers. Hey, Eric. I didn't think we're gonna talk that much. I thought we're gonna have a short episode, I know, but I knew we would just gab like gals. I got, Law Smith  26:39   I got one more thing, and then we'll get out of here and it, I'm going to open source it to everybody. So if you made it, I'm going to Shawshank Redemption you, if you made it this far, why you come a little bit further? What? There is a great idea I don't think I'll be able to ever capitalize on. So as if, like my Cuban coffee drive through idea. Eric Readinger  27:02   You know, that's the one joke that I thought of when you're like, I'm gonna that's not my my bits on stage. What's the name of your Cuban drive through? What's the name that you give it? Oh, that's Law Smith  27:15   the fruit the food truck joke, Eric Readinger  27:18   whatever it is, the two cups. Yeah, my point is, is that came into my mind when you're like, I don't really do a lot of dirty stuff or shock Law Smith  27:27   value stuff, yeah? Well, it's tough to shock people. Number one, you have to go so extreme. That's, that's why it felt out of place. And then this is a conversation we had off air. Eric Readinger  27:38   It was, yeah, Law Smith  27:41   about a set I did, and I was like, Yeah, not really. Part of who shit it was, yeah, Eric Readinger  27:47   yeah, who's in, who's in the zone? Now, I don't know. I mean, it doesn't change. Holy Water, all right, we have, you don't get to just say it. Law Smith  27:56   I'm getting closer. I'm getting closer. Nailing that. Holy guacamole, Eric Readinger  28:01   gronca, moly, I Law Smith  28:02   know, but I Eric Readinger  28:03   messed up. Okay, fantasy football, is that what you want to talk about? Law Smith  28:06   Well, I've tried to figure out how to capitalize this league. I do. No one's figured out. Okay, so NFL, fantasy football, billion dollar business, like, if not 10 100. We know he knows sports betting going on with the Daily Fantasy leaves too well, and the college football is getting cooler about being less kind of they're they're becoming less restrictive about players rights and their naming rights and all that stuff paying them like they should have been the whole time. So I do a very nerdy college fantasy football league, but I'm always like, when I'm preparing for it, I have my draft tonight, and when I'm preparing for it, I'm always like, I can't believe no one's figured this out how to make college football fantasy because everyone goes well, there's too many teams, ah, but we do it a different way. We have eight managers, ah, and it's a top 25 League. You stick with the AP, top 25 and your draft really matters, because you have to skew it a bit. So if it's like Boise State's 24 and they play, you know, one of those opening games where they got to play something difficult, they can lose the value of that player goes down, because once they drop out of the top 25 you lose them, yeah? And you have to do a waiver, a weekly waiver. Eric Readinger  29:26   Life is somebody doing all this by hand? Yeah? Law Smith  29:30   Holy shit. I mean, not like writing it down? No, I know, but manually, I told you, this is the one where it's me, my buddy, Brendan, and I think everybody else is black dude that. So I'm like, you stupid kind of white guy in the group. I'm I was, like, the new guy, and that I was the new guy for like, 15 years in this league. I don't know these guys that well. So it's always like, we're doing the Zoom draft. Often. I'm like, sometimes I've been a little loosey goosey, you know, yeah, battle pops, it made some jokes that fall flat, and I'm like, Okay, well, I don't know these guys anyway, so, yeah, Eric Readinger  30:10   well, but you need me there with you. Law Smith  30:14   You can hop on tonight. No, Eric Readinger  30:17   God, I try to so racist jokes and fall flat, but Law Smith  30:21   I'm open to sourcing it. I've definitely done this on the show before and put it out there. It's one of those things where it's, like, I tried one year to really try to put effort into it for a while, Eric Readinger  30:30   and like, what are you hoping sourcing the Law Smith  30:33   idea of the game? So, like, you can be even hard to pitch this to a big like Yahoo or ESPN, or any FanDuel or something. Yeah, because you you'd have to go, I gotta pitch you something, but you gotta sign the longest NDA of all time that you can, like, it's like a movie script, while people don't read movie scripts just given to them, that has to go through their agency, because they'll get sued for, like, copying the idea. It's kind of like that, an IP of this idea of some of something that already exists, statistics that are out there. Eric Readinger  31:08   Yeah, I don't think it'd be that crazy. Law Smith  31:11   What sucks is, every year you have to do the manual research. Now there's sites you can pay for, subscription wise, that kind of do it. But like, Yeah, nobody cares about college. You can't. You can't really key in firsthand, all the parameters you need. So I've tried to, like, here's my strategy this year, because, oh, my God, I didn't read Phil Steele's phone book magazine. He does a thing on every team. It's like the craziest, like, Aspergers, he, like, he has, he it's like 180 pages. It's crazy. And he predict, he's the best predictor of, like, who's gonna win the Heisman, who's gonna be good this year kind of thing. So I tried to go, here's my here's what I was like, I gotta think outside the box, because last year I tried to do, I tried to use chat GBT didn't really work. This year I gave it a whirl. Still wasn't working for me. I'm going to look up the EA college football video game ratings, yeah, filter out all the non top 25 people, and then kind of go from that, Eric Readinger  32:20   yeah, that's just that, right? Like, I was like a thing when back in my fantasy football days, like, if you ever had somebody like, you're trying to make a tough decision, start this guy or start that guy, I'd go to FanDuel, who cost support. Oh, yeah, yeah. Gamblers know, Law Smith  32:36   right? The problem with the the Daily Fantasy ones was they don't have all the teams in there a lot of the time, so it's like, you're not getting a pure one to one sometimes, you know, if you're, if you're Jocelyn between, I've tried to do that for NFL. Eric Readinger  32:53   I'm like, Oh, you're saying, like some teams play at different times and, well, yeah, they don't. Law Smith  32:58   I don't know if they do it now. I haven't, I haven't really gone on those sites because I'm scared I'll, I'll gamble my life away. But it's one of those things where they do, like, here's the seven games early Sunday kind of package, but they would never have the whole Thursday to Monday, right? So it was hard to put it against it. I don't know, you know I'm saying anyway, I Eric Readinger  33:20   guess so. But the prices are all the same. Law Smith  33:23   The Price Is Right. Thanks for listening, and Eric Readinger  33:29   it's from the prices. Law Smith  33:31   And when you make billions off of this idea, you know, you package it, you're the listener. I'm talking to you, the listener. When you package this, just throw a couple shackles for for for funzies fucking nuts. Eric Readinger  33:58   Yo, I'm dumb. I.  

Tell us what you think about this podcast!In this podcast, Bishop Rader Johnson extends the series beyond the 6 Principles of the Doctrine of Christ. Hebrews 6:1-3 calls us to go on to perfection—to grow beyond the basics and press forward to maturity in Christ. Spiritual growth means bringing our thoughts, desires, and actions under God's Word so we can reflect the life of Jesus.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this series, Bishop Rader Johnson teaches on The 6 Principles of the Doctrine of Christ found in Hebrews 6:1–3, revealing how these core teachings form the bedrock of the entire Bible. The six principles are:Repentance from Dead WorksFaith Toward GodDoctrine of BaptismsLaying on of HandsResurrection of the DeadEternal JudgmentBishop Johnson emphasizes that while the first four principles relate to entering into salvation and the body of Christ, the last two apply to every soul—because all will be resurrected and judged.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this series, Bishop Rader Johnson teaches on The 6 Principles of the Doctrine of Christ found in Hebrews 6:1–3, revealing how these core teachings form the bedrock of the entire Bible. The six principles are:Repentance from Dead WorksFaith Toward GodDoctrine of BaptismsLaying on of HandsResurrection of the DeadEternal JudgmentBishop Johnson emphasizes that while the first four principles relate to entering into salvation and the body of Christ, the last two apply to every soul—because all will be resurrected and judged.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this series, Bishop Rader Johnson teaches on The 6 Principles of the Doctrine of Christ found in Hebrews 6:1–3, revealing how these core teachings form the bedrock of the entire Bible. The six principles are:Repentance from Dead WorksFaith Toward GodDoctrine of BaptismsLaying on of HandsResurrection of the DeadEternal JudgmentBishop Johnson emphasizes that while the first four principles relate to entering into salvation and the body of Christ, the last two apply to every soul—because all will be resurrected and judged.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this series, Bishop Rader Johnson teaches on The 6 Principles of the Doctrine of Christ found in Hebrews 6:1–3, revealing how these core teachings form the bedrock of the entire Bible. The six principles are:Repentance from Dead WorksFaith Toward GodDoctrine of BaptismsLaying on of HandsResurrection of the DeadEternal JudgmentBishop Johnson emphasizes that while the first four principles relate to entering into salvation and the body of Christ, the last two apply to every soul—because all will be resurrected and judged.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this series, Bishop Rader Johnson teaches on The 6 Principles of the Doctrine of Christ found in Hebrews 6:1–3, revealing how these core teachings form the bedrock of the entire Bible. The six principles are:Repentance from Dead WorksFaith Toward GodDoctrine of BaptismsLaying on of HandsResurrection of the DeadEternal JudgmentBishop Johnson emphasizes that while the first four principles relate to entering into salvation and the body of Christ, the last two apply to every soul—because all will be resurrected and judged.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

Tell us what you think about this podcast!In this series, Bishop Rader Johnson teaches on The 6 Principles of the Doctrine of Christ found in Hebrews 6:1–3, revealing how these core teachings form the bedrock of the entire Bible. The six principles are:Repentance from Dead WorksFaith Toward GodDoctrine of BaptismsLaying on of HandsResurrection of the DeadEternal JudgmentBishop Johnson emphasizes that while the first four principles relate to entering into salvation and the body of Christ, the last two apply to every soul—because all will be resurrected and judged.Using Hebrews 5:12–14, he also calls attention to the spiritual immaturity of the saints in Jerusalem—saved for nine years, yet still in need of "milk" rather than "strong meat." Their failure to hold fast to the Word serves as a warning for us today: we must grow in the knowledge and application of God's Word.This series is a compelling reminder to build your spiritual life on the solid foundation of Christ's doctrine—and to press on toward spiritual maturity.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Title: Million Dollar Monday - Mike Hoffman Summary: Mike made his first million in real estate during the COVID short-term rental boom, and his last million by flipping outdated vending machine routes into modern micro markets selling unconventional products like shampoo and Tide pods. His next million will likely come from leveraging AI to scale vending and small business operations. He emphasizes the rapid evolution of AI and its ability to replace manual tasks, predicting a near future where AI-powered robots handle everyday chores. Links to Watch and Subscribe: https://youtu.be/1EOavier6ug Bullet Point Highlights: First million: Real estate + COVID timing (short-term rentals) Last million: Vending machines → flipped old routes into micro markets Sold high-ticket items (e.g., $35 shampoo) in vending setups Tech improvements + AI driving down costs, boosting efficiency Next million: Scaling vending/small biz ops with AI tools Believes AI is replacing human roles fast (e.g., virtual assistants) Predicts humanoid AI robots in homes within 5 years Transcript: Seth Bradley (00:00.172) Welcome to Million Dollar Mondays, how to make, keep, and scale a million dollars. Mike is a super successful entrepreneur in the vending machine business and beyond. Tell us, how did you make your first million dollars?   Yeah, Seth, probably actually through real estate and just getting a little bit kind of lucky with timing with COVID and short term rentals and some of that. But yeah, that's probably how I got the first million.   Gotcha. Yeah. Real estate usually plays a role in the everybody's strategy down the line, whether they're in, you know, in that primary business or not, you know, whether they start out there or they end up there, real estate usually plays a part. How'd you make your last million?   Yeah, that's a good question because it's completely different than real estate, but it's actually been vending machines. that's been kind of fun. just, you you talk about product market fit whenever you're an entrepreneur with a business. And that was just kind of the perfect storm right now of traditional vending really kind of being outdated. And we found a product market fit.   with it. Gotcha. Cool. And that was from, was this maybe mostly attributed to kind of buying those routes, those larger routes?   Mike Hoffman (01:14.646) Exactly, yeah, buying old school routes and really kind of flipping them like a house with modern micro markets, charging with different products and what would fit in a vending machine like more of the unorthodox, know, toilet paper and tide pods and things that wouldn't fit in a traditional vending machine. I mean, we'll sell $35 bottles of shampoo in these micro markets. So just kind of go and add it in a different way.   Yeah, and then with the aging population, there's got to be more and more of these things popping up. So there should be more opportunity for people to get involved or for people like yourself to just snag everything, right?   Yeah, think there's no chance I could snag everything, not even just in this town alone that I'm currently in. I mean, machines are getting cheaper, the technology is getting way better with AI. And nowadays, it's not what fits in a vending machine motor. It's okay, what's shelf space? So if it's a bottle of shampoo or a glass Coke, it doesn't matter because it's not just getting thrown down the chute of a traditional machine.   Makes sense, makes sense. Last, how are you planning on making your next million dollars?   I think probably with AI, we're doing a lot of interesting stuff with helping people scale their vending routes that is applicable to any small business. And so I'm really intrigued. Just every time I go down a rabbit hole with some new AI tool, I feel like there's another better one that just came right behind it. So I just think it's kind of that time where you can really get ahead by just learning right now in this kind of wave of AI.   Seth Bradley (02:49.27) Yeah, totally makes sense. mean, people that are not paying attention to AI, whether it's simply using chat GBT instead of Google search are getting left behind quickly because it's just advancing so fast. I can't even imagine what this world's going to look like five years from now, the way that things are moving.   It's crazy. Three years ago when I was working for a tech company selling software to the government, I would have to work with three secretaries to schedule a meeting with the general to sell their software. Now my EA is literally an AI bot and everyone that's scheduling time on my calendar, they don't even know they're talking to a non-human, which is perfect.   Yeah, 100%. I predicted within five years, everybody's going to have a humanoid robot in their home with AI instilled, and they're going to be doing physical things for us at our homes.   I hope so. I hope they can go to Costco, get all our groceries, do our laundry, the dishes.   Yup. Yup. Awesome,   Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en Mike Hoffman's Links: https://www.instagram.com/mikehoffmannofficial/ https://x.com/mrpassive_?lang=en https://www.linkedin.com/in/mikedhoffmann/ https://www.tiktok.com/@mr.passive https://www.tiktok.com/@sethbradleyesq?lang=en

In this chaotic and charming Quickie, Keltie opens up about her disastrous flirtation with retinol, Jack triggers the Sunday scaries with a parking lot meltdown, and Becca reveals her secret to scoring free guac. The ladies play a round of “Lady Most Likely,” debating who would join a cult, flirt their way into freebies, or stalk an ex from 2009. Plus, we unpack email etiquette, ChatGPT (or is it GBT?!), and why Keltie's still emotionally attached to her BlackBerry that never was.Check out our summer sponsors!!Old Navy: Need summer activewear? Shop in store OR online at OldNavy.com21 Seeds: The official tequila of LadyWorld! Discover more at 21seeds.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tell us what you think about this podcast!In this series, Bishop Rader Johnson teaches on The 6 Principles of the Doctrine of Christ found in Hebrews 6:1–3, revealing how these core teachings form the bedrock of the entire Bible. The six principles are:Repentance from Dead WorksFaith Toward GodDoctrine of BaptismsLaying on of HandsResurrection of the DeadEternal JudgmentBishop Johnson emphasizes that while the first four principles relate to entering into salvation and the body of Christ, the last two apply to every soul—because all will be resurrected and judged.Using Hebrews 5:12–14, he also calls attention to the spiritual immaturity of the saints in Jerusalem—saved for nine years, yet still in need of "milk" rather than "strong meat." Their failure to hold fast to the Word serves as a warning for us today: we must grow in the knowledge and application of God's Word.This series is a compelling reminder to build your spiritual life on the solid foundation of Christ's doctrine—and to press on toward spiritual maturity.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this eye-opening episode, Bishop Rader Johnson dives deep into The Humanity of Jesus, unpacking the divine mystery of how the eternal God revealed Himself through the man Christ Jesus. Rooted in Matthew 11:25–27, this teaching explores how one God operates in distinct roles:Father in CreationSon in RedemptionHoly Ghost in our heartsBishop Johnson explains how Jesus, though fully divine, prayed as a man because He took on humanity to accomplish what the eternal Spirit could not, to suffer and die for our salvation. The world didn't recognize Him then, and it still doesn't recognize the true church (the body of Christ) today.This revelatory teaching emphasizes that spiritual understanding doesn't come from intellect or status, but by divine revelation. To know who Jesus truly is, one must first come to the Son to be saved, then continue in Him to be taught. Only through the Son can the Father be revealed.This is a must-listen for anyone seeking deeper understanding of Jesus' identity and the oneness of God.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Tell us what you think about this podcast!In this eye-opening episode, Bishop Rader Johnson dives deep into The Humanity of Jesus, unpacking the divine mystery of how the eternal God revealed Himself through the man Christ Jesus. Rooted in Matthew 11:25–27, this teaching explores how one God operates in distinct roles:Father in CreationSon in RedemptionHoly Ghost in our heartsBishop Johnson explains how Jesus, though fully divine, prayed as a man because He took on humanity to accomplish what the eternal Spirit could not, to suffer and die for our salvation. The world didn't recognize Him then, and it still doesn't recognize the true church (the body of Christ) today.This revelatory teaching emphasizes that spiritual understanding doesn't come from intellect or status, but by divine revelation. To know who Jesus truly is, one must first come to the Son to be saved, then continue in Him to be taught. Only through the Son can the Father be revealed.This is a must-listen for anyone seeking deeper understanding of Jesus' identity and the oneness of God.For more lessons and sermons, follow our YouTube channel at https://www.youtube.com/@GBT

Imagine turning down $100 million salaries. That's apparently what's happening at OpenAI. And that's just the tip of the newsworthy AI iceberg for the week. ↳ Meta reportedly failed to acquire Perplexity. Could Apple try next? ↳ Why is Microsoft cutting so many jobs? ↳ Why are AI systems blackmailing at will? ↳ Will too much AI use lead to brain rot?Let's talk AI news shorties. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:$100M AI Salaries Being DeclinedMeta's AI Talent War EffortsMeta's Unsuccessful Acquisitions OverviewBrain Rot Concerns with AI UseOpenAI's $200M DoD ContractGoogle's Voice AI Search RolloutGoogle Gemini 2.5 in ProductionSoftBank's $1T Robotics InvestmentAnthropic's AI Model Risks ExposedMicrosoft and Amazon AI Job CutsTimestamps:00:00 Weekly AI News and Insights04:17 Meta's Major AI Acquisitions08:50 AI Impact on Student Writing Skills12:53 OpenAI Expands Government AI Program15:31 Google Launches Voice AI Search19:32 Google AI Models' Stability Feature22:55 "Project Crystal Land Initiative"27:17 AI Acquisition Talks Intensify29:43 "Apple Eyes Perplexity Acquisition"31:54 Apple's Potential Market Decline36:57 AI Ethics and Safety Concerns40:44 Amazon Warns of AI-Driven Layoffs42:44 AI's Impact on Job Market45:24 "Canvas Tips for Business Intelligence"Keywords:$100 million salaries, AI talent war, Meta, OpenAI, AI signing bonuses, Andrew Bosworth, Scale AI acquisition, Alexander Wang, Safe Superintelligence, Daniel Gross, Nat Friedman, Perplexity AI, Brain rot from AI, chat GBT and brain, MIT study on AI, SAT style essays using AI, AI neural activity, AI and cognitive effort, AI in government, $200 million contract with Department of Defense, OpenAI in security, ChatGPTgov, Federal AI initiatives, Google Gemini 2.5, AI mission-critical business, Gemini 2.5 flashlight, AI model stability, SoftBank $1 trillion investment, Project Crystal Land, Arizona robotics hub, Taiwan Semiconductor Manufacturing Company, Embodied AI, AI job cuts, Microsoft layoffs, Amazon AI workforce, Anthropic study on AI ethics, AI blackmail, Google voice-based AI search, AI search live, New AI apps, Apple acquisition interest in Perplexity, AI-powered search engine, Siri integration, AI-driven efficiencies, GenSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Try Google Veo 3 today! Sign up at gemini.google to get started. Try Google Veo 3 today! Sign up at gemini.google to get started.