Marketing in the Wild

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Have you ever seen a billboard or scrolled past an ad on social media and thought to yourself, “I just really don’t get it…”? You’re in good company! Not all marketing lands well, and at Stratos we are obsessed with studying examples of both effective and ineffective marketing. Whether it’s a new marketing trend or an “oldie-but-goodie” strategy, we want to find it and see what we can learn from it. Join us for our weekly hilarious commentary on the best (and worst) marketing out there. We’ll all learn something new and practical that will help grow our businesses. Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

Julia at Stratos Creative Marketing


    • Dec 28, 2023 LATEST EPISODE
    • every other week NEW EPISODES
    • 25m AVG DURATION
    • 120 EPISODES


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    Latest episodes from Marketing in the Wild

    Taking a Break!

    Play Episode Listen Later Dec 28, 2023 12:53


    Episode 120: Marketing in the Wild will be taking a break for the foreseeable future! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Stratos in the Wild: A Christmas Special

    Play Episode Listen Later Dec 21, 2023 18:31


    Episode 119: In this episode, the Stratos team shares some of their Christmas memories that may or may not be marketing related! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Respecting Data Privacy in Marketing

    Play Episode Listen Later Dec 14, 2023 14:05


    Episode 118: Julia delves into the challenge of balancing data privacy and personalization in marketing, drawing insights from Meta's Agency Summit. She highlights three key principles for marketers: safeguarding and not selling collected data, asking for only essential information, and employing creative segmentation methods. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Building Trust With “They Ask You Answer” ft. Erin Fults

    Play Episode Listen Later Dec 11, 2023 27:26


    Episode 117: In this episode, Julia chats with Erin Fults from Heights Strategic Marketing. They talk about the book, "They Ask You Answer" by Marcus Sheridan, exploring its principles and the importance of creating purposeful content that builds trust and guides customers through their journey. Erin provides practical advice on implementing the “They Ask You Answer” framework, such as mapping out the customer journey and addressing questions at each step. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Elevating Your Reach with Inclusive Marketing ft. Paige Flamm

    Play Episode Listen Later Nov 30, 2023 30:14


    Episode 116: Julia interviews Paige Flamm, a former influencer who now works with Giv.care, a disability caregiving agency. Paige emphasizes the importance of inclusive language and representation in marketing campaigns, highlighting the challenges of terminology while stressing the need for authenticity and emotional connection in content creation. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Sowing the Seeds of a Dream Business ft. Jaems Brandon

    Play Episode Listen Later Nov 23, 2023 22:34


    Episode 115: In this episode, Julia interviews Jaems, owner of Once Upon a Christmas Tree Farm in Utah. Jaems discusses the challenges of starting a Christmas tree farm in a new climate, emphasizing the importance of authenticity and sharing both successes and failures on social media. She highlights the rewarding experience of seeing her dreams come to life, building a supportive community, and creating a unique farm experience for visitors. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    How to Curate Brand-Building Swag ft. Amanda Hofman

    Play Episode Listen Later Nov 16, 2023 32:42


    Episode 114: This week, Julia interviews Amanda Hofman, founder of Go To Market, a branded merchandise company. Amanda shares her passion for creating meaningful and purposeful merchandise that reflects a brand's message and identity. She emphasizes the importance of choosing items that resonate with the audience and incorporating bold messages rather than simply slapping a logo on products. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    How Gen Z is Revolutionizing Entrepreneurship ft. Madi Baldwin

    Play Episode Listen Later Nov 9, 2023 36:00


    Episode 113: Julia interviews Madi Baldwin, founder of Gen Z Girlies podcast, discussing entrepreneurship, Gen Z's unique traits, and effective marketing strategies toward younger generations. Madi emphasizes the importance of authenticity, hyper-personalization, and video content in social media marketing for Gen Z. She also highlights Gen Z's resilience, creativity, and open-mindedness as key strengths, showcasing the generation's determination in shaping the future of work and business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    The Impact of Core Emotions in Marketing ft. Ericka Saurit

    Play Episode Listen Later Nov 2, 2023 33:10


    Episode 112: In this episode, Julia explores the influence of core emotions in business with guest Erika, a former interior designer turned marketer. Erika discusses her transition, highlighting the undervalued role of interior designers and the need for compelling storytelling. They delve into the E3 Storytelling Framework, emphasizing emotions like belonging and purpose and cautioning against manipulation in branding. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    BTS with the Stratos Marketing Team

    Play Episode Listen Later Oct 26, 2023 47:20


    Episode 111: In this episode, Julia chats with Ryann and Kat from Stratos, where they share some of what's happening behind the scenes at Stratos. They share some of their proudest moments, challenging moments, and steps they've taken to streamline their marketing processes. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Nail and Grow Your Niche Business ft. Todd Howard

    Play Episode Listen Later Oct 19, 2023 35:05


    Episode 110: Julia introduces Todd, a specialist in helping people find their niche in business. They discuss the aversion some people have to find a niche and address the misconception that niching restricts business opportunities. Todd also shares three questions to help individuals identify their niche and provides insights into when a niche is essential for a business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Five Tips for Better and Faster Social Media Marketing

    Play Episode Listen Later Oct 12, 2023 15:22


    Episode 109: Julia shares five tips on how to DIY content creation. By applying these strategies, you can have more effective and efficient social media management, and improve your relationship with social media! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    The Art of Author Marketing ft. Karen Anderson

    Play Episode Listen Later Oct 5, 2023 38:34


    Episode 108: In this podcast episode, Karen Anderson, an Associate Publisher at Morgan James Publishing, shares her journey in the book industry and offers valuable insights for aspiring authors. Karen advocates for self-publishing and hybrid publishing models, highlighting effective marketing strategies, such as podcast appearances, leveraging traditional media, and giving books away to generate leads. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Your Hobby Could Be Niche Content! ft. retroCombs

    Play Episode Listen Later Sep 28, 2023 31:17


    This week, Kat is hosting a special guest—her dad, Steven Combs, aka retroCombs! Steven shares how he turned his hobby into a content stream during the pandemic, sharing his love for retro computers through videos, and he emphasizes the importance of having fun and staying authentic while creating content. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Do You Need Swag? ft. Landon Wade

    Play Episode Listen Later Sep 21, 2023 27:01


    Julia chats with Landon Wade, Owner at Goodson Clothing & Supply Co., and they are talking about all things swag and merch—like whether or not those are even the right terms to use! Tune in to learn whether or not you're ready to order promotional items, how to choose the right swag for your audience and business, and more. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Getting Ready for Your Holiday Marketing

    Play Episode Listen Later Sep 14, 2023 15:50


    In this episode, Julia talks about getting ready for your holiday marketing (yes, in September!) and what to keep in mind. (And if you're looking for more tips, make sure to revisit Episode 9: Preparing Your Social Media for the Holidays!) --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Closing Thoughts for Summer

    Play Episode Listen Later Sep 7, 2023 8:28


    Although our summer series is officially over, the inspiration from all the conversations these past few months remains with us. Julia shares some of her thoughts to close out the series. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Capturing Love in the Wilder West ft. Caitlyn Jennings

    Play Episode Listen Later Aug 31, 2023 27:50


    Julia meets with Caitlyn Jennings, the owner and lead photographer at Wilder West Elopements. Caitlyn shares her journey as a wedding and elopement photographer based in Sedona, Arizona. Listen in to hear her talk about the flexibility and lifestyle benefits of owning her business and how she found her niche in elopements! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    From Pitch Competitions to a Thriving Business ft. Taylor Walden

    Play Episode Listen Later Aug 24, 2023 26:49


    Episode 102: This week, Julia meets with Taylor Walden, the founder of Simple & Sentimental, a personalized gift business. Taylor shares her entrepreneurial journey from starting with calligraphy to pivoting into personalized stickers and gift boxes. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Nourishing Entrepreneurship and Dietetics Marketing ft. Betty Guerrero

    Play Episode Listen Later Aug 17, 2023 20:44


    Episode 101: In this episode, Julia meets with Betty Gurerro, a licensed registered dietitian and owner of "Eat With Betty.” In this conversation, they cover the challenges of entrepreneurship, defining the "why" behind starting a business, authenticity in social media, and the rewarding feeling of empowering clients. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Finding Sweet Success through Ugly Chocolates ft. Jenni Farrow

    Play Episode Listen Later Aug 10, 2023 22:04


    Episode 100: What better way to celebrate our 100th episode with some CHOCOLATE? In this episode, Julia chats with Jenni Farrow, owner and head chocolatier of Jenni's UGLY Chocolates. Jenni shares her experience with earning accolades from renowned publications, embracing change, and seeking professional guidance to help grow her business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Crafting Unique Connections with Craft Beer Soap ft. Elaine Kinney

    Play Episode Listen Later Aug 3, 2023 26:24


    Episode 99: In this episode, Julia chats with Elaine Kinney, the founder of White Pine Bath and Brew, to discuss her unique business of creating luxury vegan skincare, specifically palm-free soap made from local craft beer! Despite facing challenges like imposter syndrome, Elaine encourages aspiring entrepreneurs to take action and learn as they go. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Delivering Fresh Perspectives in Business ft. Maggie Kohler

    Play Episode Listen Later Jul 27, 2023 38:30


    Episode 98: In this episode, we meet Maggie, founder of Bodega, a subscription service for fresh produce in Elgin, Illinois. She talks about curating products from other small businesses in the area, surprising people with what they're going get in their bags, and the mindset shifts that have kept her motivated and unwavering in pursuit of her dreams. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Staying True to Yourself ft. Kamea Johnson

    Play Episode Listen Later Jul 20, 2023 31:34


    Episode 97: Kamea is the owner of Chosen Creative Stationery and the Utah Letter Writing Club. In this episode, she shares with Julia about being part of the first wave of Etsy sellers and the importance of shedding expectations imposed by societal norms to embrace your most authentic self. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Creating Patterns of Success ft. Xochil Herrera Scheer

    Play Episode Listen Later Jul 13, 2023 26:28


    Episode 96: Julia chats with Xochil, owner of The Chicago Pattern Maker, who helps businesses with their product development needs. Xochil talks about what it's been like to be in business for 15 years, the challenges of building a team, her favorite parts about owning a business, and the importance of having community within your industry. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Serving Up Tricky Foods ft. Therese Merkel

    Play Episode Listen Later Jul 6, 2023 22:56


    Episode 95: Join in on this week's episode as we meet Therese, owner of the charcuterie board business Tricky Foods, and delve into her journey of building a business during the pandemic. She shares her experience using Instagram to establish her brand, the reason why she loves sales over marketing, and the most challenging aspects of being a business owner. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Entrepreneurship in Speech Therapy ft. Rose Griffin

    Play Episode Listen Later Jun 29, 2023 26:46


    Episode 94: In this episode, Julia speaks with speech therapist and board-certified behavior analyst, Rose Griffin, about how she's built her therapy product business through podcasting, course creation, TikTok, and more. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Finding the Right Path for Your Organization. ft. Christine O'Driscoll

    Play Episode Listen Later Jun 22, 2023 32:59


    Episode 93: Julia chats with Christina O'Driscoll, co-founder of the New Growth Project, about her journey into nonprofit-hood: how she and her niece decided to start a nonprofit, why they went the non-profit direction, and what marketing a non-profit is like. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Creating Art in the Moment ft. Katie Nelson

    Play Episode Listen Later Jun 15, 2023 20:22


    Episode 92: Julia meets with Katie Nelson, a live painter. What exactly is that? Tune in to find out! Together, Julia and Katie also talk about social media and what it's like to have a “toddler”-stage business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    creating art katie nelson
    Breaking Barriers and Leading with Joy ft. Chelsea Rose

    Play Episode Listen Later Jun 8, 2023 33:41


    Episode 91: Julia meets with Chelsea Rose, the president and CEO of the Colleyville Chamber of Commerce in Texas. They chat about how Chelsea got to where she is, what it means to be a business leader, how joy is her business strategy, and the one key thing that makes businesses most successful. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Introducing Our Summer Series

    Play Episode Listen Later Jun 1, 2023 9:24


    Episode 90: This summer, Julia is meeting with several women business owners and highlighting their experiences and the road they've traveled to get to where they are. Tune in to this episode to learn more about the “why” behind this summer series. Whether you are a man or a woman, we hope that these episodes inspire you, encourage you, and maybe even teach you something new. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Finding Your Brand Voice ft. Paige Worthy

    Play Episode Listen Later May 26, 2023 41:45


    Episode 89: In this episode, Julia chats with fellow StoryBrand guide, Paige Worthy, about ethical copywriting and how your brand's voice can humanize your marketing and show your customers that you care. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Setting Up Your Lead Generation

    Play Episode Listen Later May 18, 2023 17:38


    Episode 88: You may have heard about the Stratos lead generation machine before. In this episode, Julia shares the details of that process so that you can develop your own ways to attract, nurture, and grow your audience and community. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Building a Business and the Life You Love ft. Virginia de Assis

    Play Episode Listen Later May 11, 2023 42:56


    Episode 87: Julia chats with Virginia de Assis, a business coach and seven-figure entrepreneur about workaholicism, aligning your passion with your business, and doing what feels right to serve your business—even when it's not what you're “supposed” to do. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Giving Permission To Do Things Differently

    Play Episode Listen Later May 4, 2023 15:32


    Episode 86: Do you feel like you have to run your business in a certain way or that you have to follow specific steps to achieve your business goals? In this episode, Julia talks about giving yourself permission to align your work with your values. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Simplifying Your Content Creation ft. Annie Schiffmann

    Play Episode Listen Later Apr 27, 2023 48:50


    Episode 85: In this episode, StoryBrand guide Annie Schiffmann shares with Julia how she went from improv to marketing and what she's learned about simplifying the content creation process. Tune in to learn how you can also streamline your content creation with her PAGER method. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    That Time My Product Launch Failed…

    Play Episode Listen Later Apr 20, 2023 9:34


    Episode 84: In this episode, Julia talks in depth about a recent product launch that failed, what she learned from it, and how she is moving forward! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    The Business of Stories ft. Susan Payton

    Play Episode Listen Later Apr 13, 2023 30:44


    Episode 83: Julia chats with fellow StoryBrand guide Susan Payton, founder of The Business of Stories, to talk about sharing stories: how they build deeper connections, help establish your value, and help attract your ideal customers. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Announcing the Photo Camper!

    Play Episode Listen Later Apr 6, 2023 24:56


    Episode 82: Julia invites a special guest in this episode—her husband, Roger! Together, they announce a new business venture, how it came to be, and why it's the perfect marketing case study. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Ethical Copywriting ft. Katie Lantukh

    Play Episode Listen Later Mar 30, 2023 32:32


    Episode 81: Julia speaks with StoryBrand guide Katie Lantukh of Murphy Marketing on finding the balance between success and failure in our copywriting and brand messaging. They also talk about being more empathetic vs. fearmongering, having clarity on using words that mean what you truly want to say, and how compassion can help you serve both your customers and your team better. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    What the Research Shows from Liberty Mutual

    Play Episode Listen Later Mar 23, 2023 33:12


    Episode 80: In this episode, Julia goes down the rabbit hole (or rabbit trail?) on why she loves Liberty Mutual's “Research Shows…” commercials and whether or not the “research” actually checks out! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    The Intersection of Sales and Marketing ft. Brooke Greening

    Play Episode Listen Later Mar 16, 2023 37:03


    Episode 79: Julia chats with Brooke Greening, a StoryBrand guide and co-owner of Building Momentum Resources, about marketing and sales: how do they differ from each other, why businesses need both as part of their overall strategy, and how to use them to connect with your customers. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Creativity During a Slump

    Play Episode Listen Later Mar 9, 2023 23:34


    Episode 78: It happens to the best of us—sometimes, it's hard to feel creative or think of your next great idea. In this episode, Julia shares some ways that help inspire new ideas. It may seem contradictory, but tune in to see how she both consumes less and consumes more to be more creative! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    The Year of Hypewomen ft. Erin Gallagher

    Play Episode Listen Later Mar 2, 2023 44:44


    Episode 77: Julia chats with Erin Gallagher, whose #hypewoman post went viral after the 2023 Golden Globes. In this episode, Julia and Erin discuss what we can learn about leaning into our own successes as women while supporting and celebrating other women doing the same. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    golden globes erin gallagher
    Organic vs Paid Social Media

    Play Episode Listen Later Feb 23, 2023 16:20


    Episode 76: Organic posts, boosted posts, paid ads—oh my! Julia provides an overview of these different ways you can strategize on social media: how to figure out when to invest in paid posts, the difference between boosted posts and ads, and why you should never stop posting organic posts. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Strategizing Your Social Media ft. Tami Enfield

    Play Episode Listen Later Feb 16, 2023 30:34


    Episode 75: Julia chats with fellow StoryBrand guide, Tami Enfield, about their experiences running social media companies. They also dive into why people are intimidated or overwhelmed to run their own social media accounts and how to use social media to achieve specific goals for your business! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Celebrating Hashtag Holidays

    Play Episode Listen Later Feb 9, 2023 17:42


    Episode 74: In this episode, Julia talks about what #hashtagholidays are and how you can use them creatively and effectively for your social media marketing. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Marketing Mixology ft Alexi Johnson

    Play Episode Listen Later Feb 2, 2023 39:22


    Episode 73: In this episode, Julia chats with Alexi Johnson, owner of the Cocktail Collective, whom she met at a local mixology class. Alexi shares her journey and experience as a black female business owner in Utah and what she's learned about marketing her collection of businesses. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    marketing utah mixology cocktail collective
    Our Favorite DIY Social Media Resources

    Play Episode Listen Later Jan 26, 2023 18:34


    Episode 72: Julia shares some really great content resources and tools that we use ourselves at Stratos for creating social media content. If you are DIYing your own social media, you can use all of these resources, too! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    diying stratos
    The 12 Brand Archetypes ft. Meg Kypena

    Play Episode Listen Later Jan 19, 2023 39:57


    Episode 71: Julia speaks with Meg Kypena about brand archetypes: what they are, how they are different from personas, and how they're kind of like Enneagrams for businesses. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

    Marketing Experiments

    Play Episode Listen Later Jan 12, 2023 18:37


    Episode 70: Sometimes you are too close to your own products or services to know what the best way to market is. Julia shares some examples on marketing that's needed to be tweaked, marketing that was scrapped, and marketing that has worked. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

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