Podcasts about brandscript

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.   --   Does marketing yourself or your business on social media make you want to pull your hair out? We've all been there! Constantly coming up with original content can be both daunting and exhausting. It's easy to run out of ideas and get burned out with the amount of content you have to crank out on a weekly basis. Even if you “batch” your content or use the help of AI, your content can start to feel stale very quickly. So what's the best way to keep fresh ideas flowing?   Continuing our Marketing Month series, guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) talk with StoryBrand Certified Guide, Annie Schiffmann, about a game she created to help you revolutionize your social media content strategy. All you need is your StoryBrand BrandScript, some dice to roll, and a coin to flip. Within minutes, you'll have multiple compelling posts that speak directly to your target audience, bringing more awareness to your brand and making your content feel fun and exciting again!   To access your free StoryBrand BrandScript, go to StoryBrand.com/sb7. To access the video of this conversation and gamify your BrandScript along with April and Annie, go to Storybrand.com/gamify.   Contact Annie Schiffmann directly at MarketingMadeSimple.com/Annie-Schiffmann.    --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple  

Wat kun je leren van iemand met 20 jaar ervaring in het vak Direct Marketing? Dat hoor je in deze aflevering van de Storybrand Podcast.Bas van Breemen heeft 20 jaar fondsenwerving ervaring en dus ook in Direct Marketing. Direct Marketing is een ondergeschoven kindje in het marketinggebied. Terwijl daar alle lessen te leren zijn die nodig zijn om succesvol te zijn in het bereiken van onze doelen, en het aanspreken van onze doelgroep. Hij begon in 1999 bij de LOI, de Leidse Onderwijsinstellingen. Hier kwam hij voor het eerst in aanraking met de kracht van resultaatgericht schrijven en ontwerpen. Sinds 2003 doet hij dat voor een betere wereld in zijn functie als senior strateeg bij Mindwise. Een marketingbureau voor goede doelen.We hebben het over de volgende onderwerpen:Waarom Bas zijn kennis over direct response marketing deelt met kleine stichtingen.Hoe je het Brandscript kan toepassen voor fondsenwerving.Wat B2B en B2C bedrijven kunnen leren van de fondswerfwereld.Waarom mensen geven om iemand anders te helpen, (maar niet om jou te helpen).De valkuil van directeuren om vooral met directeuren praten.Het verschil tussen het krijgen van donaties en het geven van geluk.Hoe je een relatie opbouwt met de klant/donateur.Het verschil tussen communiceren met 'wij' of 'u'.Hoe je storytelling gebruikt om herkenbaarheid te creëren. InspiratieThe Money-Raising Nonprofit Brand van Jeff BrooksContactgegevens LinkedInMindwiseBeterfondsenwerven.nlMeer informatie over StoryBrand:Je kunt je nu aanmelden voor de 2-daagse StoryBrand Marketing Workshop op 1 en 2 oktober en ga samen met ons aan de slag als je onzeker bent over je boodschap en of je het wel goed hebt gedaan.https://storybrand.nl/live-workshop/

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.   --   Even if you have the best product in the marketplace, you will lose to your competition if they explain more clearly how their products solve your customer's problems. Business owners often miss the mark when it comes to communicating their value clearly. This confusion leads to lost sales, disengaged customers, and the frustrating feeling of being overlooked. The truth is, your product isn't the problem—your message is. So how do you create a clear, compelling message that captures your customers' attention and makes your brand the obvious choice?   It's Marketing Month here at Business Made Simple, and we're kicking it off with a deep dive into the most critical aspect of any campaign: your message. Guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) are stepping in for Donald Miller this week to tackle this issue head-on. They'll unpack the elements of a powerful marketing message using the StoryBrand Framework. J.J. and April break down the 7 key elements of narrative marketing, showing you how to make your customer the hero of their own story. Listen in for practical tips and simple steps to create a compelling message that helps you win in the marketplace!   Ready to clarify your brand's message? Access your free BrandScript at StoryBrand.com/sb7.   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Often, the hardest part of any sales process isn't starting—it's closing. Many businesses struggle to seal the deal, especially during high-stakes, competitive shopping periods like Memorial Day. You've made the offer, you've attracted the attention—now, how do you convert that interest into actual sales? The secret lies in effective closing techniques that resonate with your audience and inspire them to take action. As Memorial Day draws nearer, the pressure's on to make sure that your holiday promotions don't just generate buzz, but bring in big profits. So what's the best way to usher folks through the checkout line?   In this episode, we wrap up our 3-part series on crafting the perfect Memorial Day promotion. Returning to the podcast are producer Bobby Richards, Business Made Simple Certified Coach Jessica Miller, and StoryBrand Certified Guide Wes Gay. They are joined by special guest Dr. J.J. Peterson, Head of StoryBrand and host of the Marketing Made Simple Podcast. Together, they delve into the critical final phase of your Memorial Day offer: closing the sale. From creating a sense of urgency to offering extra value, you'll learn top strategies for making sure your promotions not only draw attention but also drive sales. Tune in to make the most of your Memorial Day offers and convert those last-minute decisions into holiday revenue!   Clarify all your marketing and messaging talking points by creating your free Brandscript at Storybrand.com/sb7.   Contact Business Made Simple Certified Coach Jessica Miller directly at HireACoach.com/Jessica-Miller.   Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/wesgay.   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Bij Storybrand hebben we één doel, marketing creëren die eenvoudig is en goed werkt. Hoe? Dat hoor je in deze podcast.Vandaag in de studio, onze collega Jesper Luijten. Jesper helpt bedrijven met de implementatie van het StoryBrand Framework, zit in de examencommissie van de gecertificeerde gidsen en werkt al jaren met het framework. In deze aflevering bespreken we de meest gestelde vragen die we krijgen over StoryBrand. Krijg antwoord op de volgende vragen: Wat is StoryBrand?Voor welk type bedrijf werkt StoryBrand?Wat zijn de 7-elementen waar het framework uit bestaat?Waarom werkt mijn website niet en hoe kan StoryBrand daar bij helpen?Hoe kom ik aan meer leads voor mijn bedrijf?Wat doe ik met die e-mailadressen? Werkt dit nog wel? Bestel het boekHeb je het StoryBrand boek nog niet? Bestel deze dan via een van de volgende links:Managementboek.nl Bol.comStorytel.comVoorbeeld van een Leadgenerator5 onderdelen die niet mogen ontbreken op je websiteZelf aan de slag met je Brandscript? Ga naar mijnstorybrand.nl en ga zelf aan de slag met je brandscript. Nieuw boek op 28 meiHoud onze socials en de podcast in de gaten voor de Nederlandse vertaling van Marketing Made Simple. Dit vervolg op het StoryBrand boek komt uit op 28 mei 2024.  Je kan een pre-order doen via de volgende link:Marketing Made Simple door Donald Miller en Daan Schmidt

Your voice matters! Help us improve The Cashflow Contractor Podcast.Take our quick survey to shape the future of the show. Share your feedback and ideas in just a few minutes. Click the link below:https://forms.gle/NDVDbYzDj6uKiQ127Thank you for being part of our community!Khalil and MartinThe Cashflow Contractor Podcast------------------------When it comes to profit, having the right mindset is crucial for success. Many people view profit as a negative concept, associating it with greed or exploitation. However, it is important to understand that profit is not evil or unethical. In fact, making a profit is integral for any business or organization. Join Martin and Khalil as they delve into the importance of profit and the limiting mindsets associated with it.Time Stamps 00:18 - Khalil's Recent House Insulation Problem 04:07 - Women's World Cup 06:06 - New Microphones and Better Camera Angles 07:06 - BrandScript & Job Ads 10:13- Episode Intro 10:54 - The Objective Purpose of Business 17:23 - Mindset & Limiting Beliefs Toward Profit 27:07 - Greed & Self-Interest 32:28 - Why Some People Holdback on Profit 36:25 - Fixed Pie Thinking 38:48 - Profit is an Incentive 40:58 - Taxes, Government & Profit 43:52 - Profit and Philanthropy 44:52 - Profit as Your True Validation 46:33 - Why Staying in Business is a High Calling Quotable Moments "There are as many subjective reasons to be in business as there are business owners." - Martin Holland "There's only one objective purpose to being in business, and it's true for every business, and it's to convert cash into more cash." - Martin Holland "To let go of the subjective and focus on the objective when it comes to profit is not always easy, especially when you can be so focused on sales because you see it as the conductor engine." - Khalil Benalioulhaj "Profit is a way that both parties can benefit to a transaction." - Martin Holland "You don't really take advantage of a customer if they're willing to purchase from you what you want to sell them." - Martin Holland "Government should be vigorously promoting the advance and increase profitability because they're the number one benefiting shareholders." - Martin Holland "If you make money, you can give it away and do good things. If you don't make money, you have no power to do that other than maybe volunteering on your weekends." - Martin Holland "It's only through profit that we can actually do good. And we do good because we're rewarded for it." - Khalil Benalioulhaj Resources Need Marketing Help? We Recommend Benali Watch On Youtube Follow On Social: LinkedIn, Facebook, Instagram Subscribe To Our Newsletter, The Countdown Have Questions? Email us More from Martin theprofitproblem.com annealbc.com    Email Martin Meet With Martin LinkedIn Facebook Instagram More from Khalil benali.com  Email Khalil Meet With Khalil LinkedIn Facebook Instagram More from The Cashflow Contractor Ask Us A Question Sign Up For A Free Consultation thecashflowcontractor.com  Email The Cashflow Contractor LinkedIn Facebook Instagram

If you own a business, you NEED StoryBrand marketing! By now, you've probably heard a lot about StoryBrand marketing. If you've somehow missed it, here's some backstory. Building a StoryBrand was written by Donald Miller in 2017, it's a framework that shows you how to simplify your messaging, giving you the advantage over your competitors by helping your audience understand the benefits of using your products or services, and once I read and implemented it, I couldn't get enough.In this blog, I'm going to share what StoryBrand marketing is, why I love it, what the benefits of utilizing the StoryBrand framework are, the best principles of StoryBrand marketing, the three pillars (Brandscript, website, and funnel), why you need it and how you can implement it into your business.We'll cover:

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 9 - 10, 2023:  StoryBrand.com/LIVE   StoryBrand is coming to London! Join Donald Miller and Dr. J.J. Peterson for a 2-day, in-person workshop to completely revamp your marketing in less than 48 hours. When you register by April 28th and use discount code LONDON2023, you'll get $200 OFF your registration (approximately £161 off, subject to exchange rates). StoryBrand.com/London   --   Does marketing yourself (or clients) on social media make you want to pull your hair out? We've all been there! Constantly coming up with original content can be both daunting and exhausting. It's easy to run out of ideas and get burned out with the amount of content you have to crank out on a weekly basis. Even if you “batch” your content or use the help of AI, your content can start to feel stale very quickly.   This episode is about to change all of that! In today's marketing conversation, J.J. and April talk with StoryBrand Certified Guide, Annie Schiffmann, about a game she created to help you revolutionize your social media content strategy. All you need is your StoryBrand BrandScript, some dice to roll, and a coin to flip. Within minutes, you'll have multiple compelling posts that speak directly to your target audience, bringing more awareness to your brand and making your content feel fun and exciting again!   Access the video of this conversation and follow gamify your BrandScript with April and Annie at Storybrand.com/gamify.   Contact Annie Schiffmann directly at MarketingMadeSimple.com/Annie-Schiffmann.    --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

When a potential customer arrives at your website, is it immediately clear to them how you can help them? Is your message clear? When your marketing message isn't clear, you lose people immediately.  In today's episode, Dr. J.J. Peterson, Head of StoryBrand and Host of the Marketing Made Simple Podcast, joins us to share how you can clarify your message. Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. StoryBrand helps business owners and marketers confidently create websites, emails, and more that actually work, without spending a fortune on consultants or agencies. Listen to this episode to learn: What the StoryBrand Framework is and why it's so important. How to create a common thread throughout your messaging if you offer more than one core product or service. Common problems Dr. Peterson sees with business websites.  The value and benefits that come from having a website with a clear message. How non-profit organizations leverage StoryBrand. What a sales funnel is and why every organization needs one. How you can attract visitors to your website once you've developed a clear message and built a strong site.  What the biggest misconceptions are about the StoryBrand Framework. The most challenging industry for which Dr. Peterson has created a BrandScript.

With the end of the year on the horizon, are you finding yourself feeling sluggish and unmotivated with your business and marketing efforts? You're not alone! That's why our newest Marketing Made Simple Podcast series is called “Energize.” From now until the end of the year, each episode will be centered around giving you the specific tips you'll need to reenergize your marketing and gain back momentum. If you need an extra boost, this series is for you!   In today's episode, you'll hear an inspiring testimonial from Tom Cooper, past attendee of the StoryBrand Marketing Workshop. Listen in and learn how implementing the StoryBrand marketing framework can energize your marketing and in turn, your entire organization going into 2023!   Do you really want to energize your marketing and messaging heading into the new year? Then register today at StoryBrand.com/LIVE for the upcoming StoryBrand Marketing Workshop. Work directly with a coach who will show you how to fix your marketing in just two days (December 6 & 7, 2022) and create a clear Brandscript that actually compels customers to buy from you! Register for the StoryBrand Marketing Workshop now at StoryBrand.com/LIVE.   --   CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Sick of marketing that isn't working for your business? You can fix your marketing in 2 days with a StoryBrand Marketing Livestream Workshop. This 2-day virtual workshop will give you everything you need to fix your marketing once and for all. Need to create a sales funnel? Write or fix your website? Create brand messaging? You'll walk out with all of that and more.   In today's episode, JJ and April talk with StoryBrand Certified Guide, Krista Smith, about what to expect when you attend the StoryBrand Marketing Livestream Workshop. Not only will you get training on the StoryBrand marketing framework, you'll get personalized coaching and feedback in your small group via zoom rooms. Listen in to see if booking a workshop is the right move for your business! (SPOILER: It totally is!)   Attend the StoryBrand Livestream on September 13-14, 2022 and fix your marketing in 2 days. Work directly with a coach who will show you how to create a Brandscript that is clear, compelling and actually works! Register now at StoryBrand.com.   Contact StoryBrand Certified Guide Krista Smith directly at MarketingMadeSimple.com/Krista-Smith.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

In deze podcastaflevering ben ik te gast in de Over Spreken Gesproken Podcast van Glenn Vergoossen. Hij heeft mij het hemd van het lijf gevraagd. Als je alles wil weten over StoryBrand, dan is deze aflevering voor jou.Zo krijg je antwoord op vragen als:Hoe kun jij als ondernemer je omzet verhogen door de StoryBrand elementen toe te voegen?Wat is het StoryBrand Framework? Waarom werkt het?Wat gaat er mis in marketing?Wat heb jij als ondernemer aan StoryBrand?Hoe ben ik in aanraking gekomen met StoryBrand?Hoe werkt ons brein?En worden de volgende 7 stappen van het Framework uitgebreid toegelicht:Stap 1 De held, is de hoofdpersoon in het verhaal die iets specifieks wil. Wie is jouw klant en wat wil hij precies?Stap 2 Het probleem. Wat is het probleem van je klant? Het gaat dan om het interne, externe en filosofische probleem.  Beluister het voorbeeld hoe dit werkt.Stap 3De Gids, die helpt het probleem op te lossen. De menselijke behoefte is om gehoord en gezien te worden. Je bent een goede gids door emphatie te tonen en autoriteit te demonstreren.Stap 4 Het plan. De gids geeft een plan aan de held om het probleem op te lossen wat hij wil. Maak zichtbaar aan de klant dat het gemakkelijk is om zaken met je te doen.Stap 5De oproep tot actie. Het mag duidelijk zijn, zonder CTA doe je geen zaken. Zet een directe of traditionele CTA in. En wees duidelijk!Stap 6 en Stap 7Voorkom mislukking en leid tot succes! Zolang je voelt dat het 2 kanten op kan gaan is er sprake van een spanningsboog. We praten liever niet over mislukking, maar je mag best aangeven dat er wat op het spel staat. Wat help je je klant te voorkomen en wat is het succes waar jij je klant naar toe leidt.En dan volgt er een karaktertransformatie bij je klant. Denk eens na welke transformatie jij kunt beloven aan je klant.Bovenstaande stappen leiden tot een BrandScript. Je hebt dan goed nagedacht over je boodschap en dit kun je toepassen op al je marketing. In het boek StoryBrand lees je niet allen meer over bovenstaande stappen maar vindt je ook de vervolgstappen zodat je daadwerkelijk gaat implementeren. Mocht je meer hulp nodig hebben, ga dan naar www.storybrand.nl en neem contact met ons op.Ben je benieuwd wat ik zelf anders ben gaan doen na de implementatie van StoryBrand?Beluister dan de aflevering!Wil jij dit jaar nog stappen maken in je marketing?  Kom dan naar onze 2-daagse StoryBrand Marketing Workshop op 8 en 9 november in Amsterdam. Ga voor meer informatie naar www.storybrand.nlVeel luisterplezier!

Do you feel like you're at a loss for words when it comes to writing the messaging for your brand? Whether you need to create (or elevate) your website, emails, or ad copy, you don't have to guess at what will resonate with your audience. When you create and use a BrandScript, you can clarify your message, make more money with your words, and get your product out to more people!   In today's episode, J.J., April, and StoryBrand Certified Guide Kristin Spiotto walk business owner and realtor, Jesse Peterson, through his BrandScript. Jesse created his BrandScript on his own, and now J.J. and Kristin coach him through how to make it even better. Create your own BrandScript at MyStoryBrand.com, follow along and make the words (and sales) flow!   Feeling overwhelmed wondering if your marketing and messaging are working to grow your business? Attend the StoryBrand Livestream on September 13-14, 2022 and work directly with a coach who will show you how to create a Brandscript that's clear and compelling and actually works! Register now at StoryBrand.com.   Contact StoryBrand Certified Guide Kristin Spiotto directly at MarketingMadeSimple.com/Kristin-Spiotto.   --   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

A question Julia gets asked a lot is how to apply the StoryBrand framework to social media posts. Here are some formulas you can use to help you strategize your social media plan using your BrandScript! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

StoryBrand Nederland bestaat 1 jaar, een mooi moment om stil te staan wat we afgelopen jaar hebben bereikt. Beluister deze aflevering waar wij onze ervaringen graag met je delen.www.storybrand.nl/makeover Afgelopen week zijn we ter ere van onze verjaardag van start gegaan  met de marketing make-over.  3 video's die je uitleggen hoe je meer uit je marketing kunt halen zonder geld te verspillen en kan werken aan de groei van je bedrijf. Een bewezen marketingformule!De start van StoryBrand Nederland is begonnen bij het boek 'StoryBrand' in samenwerking met uitgeverij van Duuren Management.  Inmiddels is de 3e druk al uitgegeven en staat het boek nog steeds in de top 100 van managementboeken, in de categorie marketing zelfs op nummer 2!Nu ook als E-book te verkrijgen.Online Training gemaakt voor mensen die direct zelf aan de slag willen gaan. De opnames zijn op een specifieke locatie opgenomen zodat het echt een productie is geworden.  In deze aflevering geeft Daan de details wat er komt kijken bij een online training.Private Workshops, dit zijn 1:1 workshops inhouse bij verschillende bedrijven, profit of non-profit. In korte tijd werken we met een team aan de boodschap van het bedrijf, zodat zij zelf met hun marketingmateriaal aan de slag kunnen gaan.2-Daagse workshop in Amsterdam op een top locatie, het event wat we live geven en vol zit met fantastische voorbeelden en je feedback krijgt en coaching op jouw specifieke situatie. Deelnemers gaan vol enthousiasme naar huis met een heldere boodschap.  Maar zelfs online (i.v.m. corona) een top ervaring voor deelnemers en gewaardeerd met een 10!StoryBrand Gidscertificering is een jaarprogramma incl. Community voor marketingbureaus en individuele allround marketeers. Iedereen die zich bezig houdt met communicatie in hun branche en daar klanten mee helpen kunnen hieraan deelnemen. Een programma met veel verdieping voor je eigen bedrijf en voor je klanten.De podcast, de eerste aflevering was op 1 juni 2021 een feit. Wij willen graag ondernemers en marketeers helpen aan goede content en het is zo gaaf om van onze abonnees zulke positieve reacties ontvangen. Heel vet om te doen! Wat is jouw favoriete aflevering? Leuk als je dat laat weten!Ontwikkeling van onze eigen software: mijnstorybrand.nl een ideale tool om je eigen BrandScript in te vullen. Maak vandaag nog je eigen account aan en ervaar hoe makkelijk dit is. verhelderjeboodschap.nl voor gecertificeerde gidsen en voor jou als je hulp nodig hebt kun je hier op zoek naar de perfecte match met een van onze gidsen.Onze tips om te lezen:'t Hooge nest van Roxane van IperenBeyond entrepreneurship van Jim CollinsHet boek waarvan je wilde dat je ouders het hadden gelezen van Philippa PerryIs je boodschap verwarrend en levert je website geen verkoop op check dan vooral www.storybrand.nl/makeover

Voorspelbaar succes is het gevolg van een bewuste strategie. Een concept wat bestaat uit een aantal levensfasen binnen een organisatie en de verschillende  managementrollen.In deze aflevering staan we stil bij de rollen: de visionairde operatorde processor de synergistHet is belangrijk dat iedereen binnen het team complementair is aan elkaar zodat je van elkaars kracht gebruik kunt maken.  Ad van der Hulst is trainer, adviseur en blogger op het gebied van Personal Lean. Hij is van oorsprong muzikant en na een loopbaan in de Gezondheidszorg als Hoofd P&O sinds 2002 ondernemer.Eerst als (mede-) eigenaar van een P&O-adviesbureau, daarnaast nog van een uitgeverij. Vanaf 2007 richt Ad zich met het merk Adjustintime op alles wat in bedrijfsvoering en persoonlijke workflows gemakkelijker, beter en sneller kan. Als achtergrond daarbij gebruikt hij Lean Denken.Hij is schrijver van het Handboek Personal Lean dat inmiddels zijn vijfde editie kent en schrijft wekelijks een blogpost over de onderwerpen: Inbox Zero, Personal Lean en Online Samenwerken.In deze podcast hebben we het over  het smalle pad tussen Chaos en Orde, een van de kernpunten in zijn filosofie. De 7 levensfases van een organisatie:1. Eerste Strubbelingen (Early Struggle)  Je hebt een idee en wilt zorgen dat je een duurzaam en winstgevend product oplevert2. Pret (Fun)  Je hebt de wind mee, bent flexibel en kunt snel schakelen. Als dit goed gaat dan ga je groeien en krijg je te maken met complexiteit. Je moet gaan managen en komt er een processor in je bedrijf.3. Wild Water (White Water) Er moet structuur komen, systemen, je financiën op orde etc. Je hebt een fundament nodig om te kunnen schalen.4. Voorspelbaar Succes (Predictable Success)  Het voorspelbare succes. Je bent stabiel en blijft omzet halen.5. Tredmolen (Treadmill) Je bent niet meer vernieuwend en enthousiast6. Grote Sleur (Big Rut) De focus is vooral op interne zaken waardoor langzamerhand de realiteit van de gewone wereld met echte klanten naar de achtergrond verdwijnt.7. Doodsgereutel (Death Rattle) Het stervensproces is onvermijdelijk aangebroken.Voor meer informatie over Ad van der Hulstwww.adjustintime.nlPlankje klassiekers van AdPrinciples Ray DalioMaps of meaning van Jordan PetersonPredictable succesMeer informatie over StoryBrand:Maak een BrandScript en verhelder je boodschap via: mijnstorybrand.nl

Holly Marley-Henschen is a marketing expert, ‘word witch' and certified Storybrand Certified Guide. Working within the StoryBrand framework, Holly helps entrepreneurs and businesses communicate clearly and effectively in their business, Brighter Brand Marketing. In this episode, we dig into SO many interesting topics, such as: -The distinction between freelancing and being a business owner, and the work involved in creating a Brand -How to free up time & energy while growing your business holistically  -The importance of branding, and the intersection of visual branding, strategy & messaging -The “hero's journey” way of framing your message -The StoryBrand way of laying out a website and leading customer's to take the action you want -Authentic, intentional marketing techniques that feel good, not sleazy Holly's website: https://www.brighterbrandmarketing.com/ Create your own BrandScript: https://www.mystorybrand.com/ *The books Holly mention are Building A StoryBrand by Donald Miller and The Big Leap by Gay Hendricks

Are copy and messaging the same thing? What's the difference? Today's episode answers these questions and reviews how copy and messaging are different. We talk about what copy and messaging are, where and when to use them, and how they complement one another in your business. If you've ever felt like your message is “fuzzy” or sense that it may be confusing to your customers, today's episode will teach you how to use copy appropriately to build a clear message every time. In today's episode you'll learn: The difference between copy and messaging How to use copy and messaging effectively How copy and messaging complement one another How to build a clear message for your customers Resources From Today's Show: Grab a StoryBrand coaching session to create your BrandScript  https://calendly.com/amberglus *enter code PODCAST to get $100 off your coaching session or any of my copywriting and marketing services as a THANK YOU for being a podcast listener! Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/

You've done it, Hero Makers! You've reached the final episode in our StoryBrand framework series. Over the last nine episodes you crafted your Brandscript using each part of the framework to clarify your message by inviting customers into a beautiful story. Now you are ready to implement and put it into action!   You might be wondering how this actually plays out. Can it work for both small businesses and large brands? This week, you'll learn how Brandon Hufstetler, Director of Sales and Business Development at Tempur-Sealy, and Brethany Robertson, VP at Debt Recovery Solutions of Ohio, used the StoryBrand framework to create and implement their Brandscripts to realign their team and position themselves for substantial growth like never before!   Align your team, clarify your message and grow your business with a private workshop. Just go to StoryBrand.com/PrivateWorkshops to book a workshop today!    You can also join us virtually for our upcoming two-day Livestream event. You'll learn each part of the StoryBrand framework and how to implement them to clarify your message and build the sales funnel you need to thrive in the marketplace. Register for our next Livestream event on September 20 and 21 at StoryBrand.com   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.

Do you know the story your brand tells? Does your brand tell a compelling story that makes customers want to do business with you? If not, you need a BrandScript! A BrandScript is a StoryBrand term, and I'm your StoryBrand guide here to help you create the foundation of a message for your brand that will compel your customers to do business with you again and again. Your BrandScript will help you when you get stuck writing your copy for sales pages, your website, a lead magnet, social media…anywhere! It's the foundation of your message that will keep your copy on track and give it the element that it may be missing if you feel like your message has been falling flat or needs a refresh. Whether you're writing copy for a blog, outlining a podcast, or planning a launch, a BrandScript will help you emphasize the key points that matter most to your customer and tell a story that ends in them doing business with you! In today's episode you'll learn: What a BrandScript is How to use it to create a compelling message How to use a BrandScript to get unstuck writing copy Why a BrandScript creates a brand story that will attract more customers Resources From Today's Show: Grab a StoryBrand coaching session to create your BrandScript  https://calendly.com/amberglus *enter code PODCAST to get $100 off your coaching session or any of my copywriting and marketing services as a THANK YOU for being a podcast listener! Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/

In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer's story, you must let them know what's at stake if they don't buy your product then clearly call them to action by asking for a commitment to buy.   This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you:    How to create a strong Call To Action or CTA for your customer   Specific examples of effective CTAs    Exactly where to position CTAs in your website to increase customer engagement   We also talk with Angie Schultz, one of our amazing StoryBrand Certified Marketing Guides, who shares how clarifying her client's CTA lead to amazing results! Contact StoryBrand Certified Guide Angie Schultz directly at ClarifyYourMessage.com/Angie-Schultz.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won't happen unless you have a clear and simple plan for them to follow.   This week, J.J. and April unpack Plan section of the StoryBrand framework and show you how to:    -Build a great three step plan, no matter your business, giving your customer a clear path to buying from you   -Use specific language in your marketing to activate your customer to make a commitment to buy   -Clearly show your customer how buying your product will make their life better   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won't happen unless you have a clear and simple plan for them to follow.   This week, J.J. and April unpack Plan section of the StoryBrand framework and show you how to:    -Build a great three step plan, no matter your business, giving your customer a clear path to buying from you   -Use specific language in your marketing to activate your customer to make a commitment to buy   -Clearly show your customer how buying your product will make their life better   April also talks with Raj Lulla, one of our amazing StoryBrand Certified Marketing Guides, who shares how he turned his client's confusing and complicated multi-step plan into three easy-to-follow steps that immediately lead to an increase in sales! Contact StoryBrand Certified Guide Raj Lulla directly at ClarifyYourMessage.com/Fruitful    --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our StoryBrand certified marketing guides, like Raj Lulla, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win!   This week, J.J. and April unpack the Guide section of the StoryBrand framework and show how you can:    -Use specific language throughout your marketing to position your brand as the guide   -Combine empathy and authority to build trust and engagement   -Craft your marketing tools, like a sales email, through the voice of a guide   J.J. also talks with Rob Hughes, one of our amazing StoryBrand Certified Marketing Guides, who shares how he worked with a client to reposition themselves as the guide and how it completely transformed their business!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win!   This week, J.J. and April unpack the Guide section of the StoryBrand framework and show how you can:    -Use specific language throughout your marketing to position your brand as the guide   -Combine empathy and authority to build trust and engagement   -Craft your marketing tools, like a sales email, through the voice of a guide   J.J. also talks with Rob Hughes, one of our amazing StoryBrand Certified Marketing Guides, who shares how he worked with a client to reposition themselves as the guide and how it completely transformed their business!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our StoryBrand certified marketing guides, like Rob Hughes, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the “hook” of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat.   This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can:   -Clearly identify the problem you solve    -Breakdown that problem into Three Levels of Conflict your customers are facing   -Implement problem-language into your marketing and messaging   J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers. Contact StoryBrand Certified Guide Aleya Harris at ClarifyYourMessage.com/Aleya-Harris.    --------   Clarify your messaging in only 48 hours by registering for the StoryBrand Marketing Livestream happening July 19th and 20th. Businesses that clarify their message and build a sales funnel are the ones that thrive in the marketplace. At the StoryBrand Marketing Livestream, you'll get both done in 48 hours AND get real time coaching in an online breakout room to make sure that you're getting it right. Register now at StoryBrand.com.   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our StoryBrand certified marketing guides, like Aleya Harris, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the “hook” of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat.   This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can:   -Clearly identify the problem you solve    -Breakdown that problem into Three Levels of Conflict your customers are facing   -Implement problem-language into your marketing and messaging   J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers.   --   Clarify your messaging in only 48 hours by registering for the StoryBrand Marketing Livestream happening July 19th and 20th. Businesses that clarify their message and build a sales funnel are the ones that thrive in the marketplace. At the StoryBrand Marketing Livestream, you'll get both done in 48 hours AND get real time coaching in an online breakout room to make sure that you're getting it right. Register now at StoryBrand.com.   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story.   This week, J.J. and April guide you through the Character section of the StoryBrand framework and how you can:   -Define exactly what your customer wants   -Plug that specific language into your marketing   -Help transform your customer into the hero after they use your product or service to get what they want   April also talks with Stacey Moore, one of our amazing StoryBrand Certified Marketing Guides, who shares an example of how she redefined what her client's customer really wanted and how it not only clarified their message but grew their business.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win.   Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our marketing guides, like Macy Robison, are the best marketers in the world. Hire one to help clarify your message at MarketingMadeSimple.com.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story.   This week, J.J. and April guide you through the Character section of the StoryBrand framework and how you can:   -Define exactly what your customer wants   -Plug that specific language into your marketing   -Help transform your customer into the hero after they use your product or service to get what they want   April also talks with Stacey Moore, one of our amazing StoryBrand Certified Marketing Guides, who shares an example of how she redefined what her client's customer really wanted and how it not only clarified their message but grew their business.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win.   Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win!  This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also talks with Macy Robison, one of our amazing StoryBrand Certified Marketing Guides, about how she directly used identity transformation inside the marketing of one of her clients and how it literally transformed their business!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win.   Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win!  This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also talks with Macy Robison, one of our amazing StoryBrand Certified Marketing Guides, about how she directly used identity transformation inside the marketing of one of her clients and how it literally transformed their business!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win.   Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our marketing guides, like Macy Robison, are the best marketers in the world. Hire one to help clarify your message at MarketingMadeSimple.com.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win.   Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spotify or wherever you enjoy podcasts.   Implement the StoryBrand Framework into your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win.   Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spotify or wherever you enjoy podcasts.   Implement the StoryBrand Framework into your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

You want to stay relevant. Yet when you are disconnected with the customer need our solution addresses, you will become boring and not important to their survival. To get your customer's (or anyone's)attention, filter your message through the Storybrand Framework. When you do this, you will have a priceless Brandscript that can be used to make all sorts of compelling messages that will fuel ALL of your confident collaborations!

Lisa is a freelance copywriter and StoryBrand Guide who has built a 6 figure, online copywriting business, over the past 2 years. Last year she shifted and scaled her business by bringing on a team of other copywriters to help more businesses and personal brands simplify their message and launch their mission. https://simplestorysolutions.com/ She also has a passion for helping freelancers stop hustling and start building thriving full time businesses. As a mom of 3 kids, she knows how to navigate mommy guilt, actually be productive working from home and coaches other freelancers through The Copywriter Coach with online courses, coaching and free webinars. http://www.thecopywritercoach.co/ Create a simple One Liner - free resource Draft a BrandScript - free https://www.mystorybrand.com/ Free 20 minute consultation on your One Liner https://simplestorysolutions.com/

Vemos qué es esta herramienta llamada StoryBrand BrandScript y cómo la podemos usar para comunicar nuestro valor a nuestros prospectos!

The StoryBrand framework is different than what we’ve traditionally done in the church world. Getting people to buy in that the people we’re trying to reach are the hero of our communications and not Jesus is a hard sell to many because many of us are programmed that Jesus is the hero of the story no matter what.In this episode we talk to a lead pastor who has made the leap into using StoryBrand for their church. We talk to him about what drew him to StoryBrand, what it was like to develop their BrandScript, and how it’s helped his church do ministry better. See acast.com/privacy for privacy and opt-out information.

Announcing events is something that most of us hate but we can’t get rid of. Tracking down the right information and then making that compelling takes more time an energy than it should.In this episode we talk to one church who has started requiring their ministries to submit a BrandScript to go along with their event promotion requests. We discuss what it’s been like to have ministry leaders do that, how they got them to buy in, and how it’s made their promotions and communications better. See acast.com/privacy for privacy and opt-out information.

Preaching or teaching the Bible is one of the highest callings a person can have. But we’ve all sat through sermons that may have been factually accurate but left us feeling bored. They’re the ones we end up checking Facebook 1000 times during.We have the greatest story ever told – the hope of Jesus – but if we can’t communicate it in a way that people connect with, we’re just wasting our breath. In this episode, we look at how you can use StoryBrand to preach your sermon. We also talk about what it’s like to create a BrandScript for an individual sermon and how to use that within your talk. See acast.com/privacy for privacy and opt-out information.

Having a clear, common language to use when communicating to your church makes your job easier and more effective. This week we talk about one-liners (4:09) and how you can use them to have a common language amongst your church (14:44). We also talk about how most announcements are unnecessary hype (5:16), why speaking into problems is important (11:22), and how a common language equips people to invite others to your church (15:45). Lastly, we get practice by BrandScripting VBS (7:26) and turning that Brandscript into a one-line you can use to motivate people to show up (9:31). See acast.com/privacy for privacy and opt-out information.

We could have the greatest message in the world – and we do – but if we can’t lead well, people still won’t follow us. This week, we talk about how we can use StoryBrand to be better leaders (3:12). We'll dive into how people don't know what we're thinking (4:30) and how to determine what events/ministries we should be doing (6:12). We'll also look at how we can use the BrandScript to have better meetings (12:33) and will do a sample BrandScript for a hard conversation (14:18). Lastly, we'll look into how we can lead up and lead our supervisors (20:47) and how the StoryBrand Framework gives you a unifying language (26:05). See acast.com/privacy for privacy and opt-out information.

This week is all about Christmas! We ask if people even know what Advent is (3:20) and talk about the Christmas traditions we take for granted (4:20). We also create a BrandScript for Advent (8:50) and give you a templated video script to promote the season (17:42). Plus we try to determine if Kyler has ever read the Bible (23:20) and discuss how singing Silent Night to candle light is actually a little weird (29:46). See acast.com/privacy for privacy and opt-out information.

Applying the StoryBrand Framework with J.J. Peterson - Chief of Staff - StoryBrand. This week on the Catalyst Sale Podcast we revisit StoryBrand and the StoryBrand Framework.  This is one of my favorite discussions to date, and one that I think many of you will save and listen to multiple times.   We even manage to get some "free consulting" out of J.J. on the podcast, and have applied his recommendations to our home page.  Thank you J.J. Questions Addressed How has StoryBrand impacted what we are doing at Catalyst Sale? Why do we/Companies want to be the hero? Why do we feel like we have to fall back on feature functionality, rather than the customer story? Does the hero know what success or failure looks like at the beginning? How can we communicate better, and speak more plainly? Have you used the Starbucks test? How can you create magical moments in your customer experience? Key Takeaways StoryBrand - brand scripts at Catalyst Sale - when we consider new products or services, a StoryBrand brandscript is part of the process. Brandscript - how to talk to the customer in a way that illustrates what's important and helps them engage in the discussion. We know the people at parties who only talk about themselves, they annoy us.  For some reason, we think we need to do this in sales, and ultimately it comes across as insincere. The Hero does not become the Hero until the end of the story. The Guide does not transform throughout the story. The Hero goes through an up-down-up-down cycle. Think of Mary Poppins - she is the guide, not the hero.  The dad is the hero who goes through the hero's journey Features are about us, the benefit is about the customer. StoryBrand BrandScript - 6 things you need to address. # 1 - Identity who your character is (customer) - What do they want, and what do they want to be. # 2 - Identity what is the problem & what do they need to overcome. (position yourself as a brand that solves problems) # 3 - You have to position yourself as the guide. Do this through Empathy & Authority. # 4 - The Plan - "here's the plan" - your customer needs to see that there is a way forward.  (don' t land on the feature, always land on the benefit) # 5 - Call to Action - what's the next step, no guessing # 6 - There are stakes - Success or Failure When you are talking about failure, you do not need to pile on. When it comes to success, talk about things in the context of short-term & long-term. People do not have time to think - if you make me think, you are going to lose me. Big words confuse people - think about this question "what is the benefit?" Starbucks test - 3 seconds, 3 questions What do we do? How does it make your life better? How can I get it? Create magical moments for your customers, focus on the details, deliver the experience. The story is not about you as a company - it is about the customer. Show Links storybrand.com 5-minute marketing makeover StoryBrand podcast Donald Miller on the Catalyst Sale Podcast  StoryBrand workshops Thank You  Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  Sales is a Thinking Process.

No other framework has impacted my marketing, message, and business more than Donald Miller's StoryBrand framework. I first connected with Don in April 2016 when he contacted me to work with him on a book about the StoryBrand framework. That book is out now: Building A StoryBrand: Clarify Your Message So Customers Will Listen (Amazon) Don joins me on this episode of the podcast to walk you through the entire 7-step framework. You'll also get unique insight into how we worked on this book and other key takeaways including: How Don pivoted from being a memoirist to launching StoryBrand and becoming  The important marketing lesson Don learned from sitting next to a man reading his own book on a plane The single biggest shift you need to make in your marketing How the StoryBrand framework works in politics, and why Donald Trump beat Hillary Clinton in the election  How to create your very own BrandScript that keeps your marketing message on point The StoryBrand framework provides you with the ultimate competitive advantage, revealing the secret for helping your customers understand the compelling benefits of using your products, ideas, or services.  Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. Resources Mentioned On This Episode: Get your copy of Building A StoryBrand here >> mystorybrand.com StoryBrand Live Workshop 3 Must-Have Forms for Coach, Consultant, Designer, or Freelancer Brand You Community Facebook Group Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV