Naked Marketing

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No, you will not see anyone in a towel but we will be getting honest on this podcast series. Welcome to the entertaining and eye-opening podcast called The Naked Marketing Podcast with Chala Dincoy. In this podcast, you can resonate with successful entrepreneurs as they get real and vulnerable to reveal their worst marketing mistakes they've made in trying to grow their business, their biggest fears around showing themselves in their marketing and the one secret to success in marketing that turned it all around for them.

Chala Dincoy


    • Aug 31, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 17m AVG DURATION
    • 70 EPISODES


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    Latest episodes from Naked Marketing

    Marketing Mistake 85: Not Vetting Agencies Before Hiring

    Play Episode Listen Later Aug 31, 2023 19:30


    Naked Marketing Podcast with Guest, Jules & Stace Jules and Stace are the married owners of OME (Oceans, Mountains, and Earth) Gear. They first started by working with the original design of Jules' parents of a multi-functional outside chair and then improving it so that it had 5 features instead of 2. The couple's story... continue reading »

    Marketing Mistake 84: Not Committing To a Specific Niche

    Play Episode Listen Later Aug 11, 2023 16:07


    Naked Marketing Podcast with Guest, Scott Anderson Scott Anderson is a professional business coach, serial entrepreneur, and owner of Double Dare Coaching – a unique coaching business that specifically works with high-level executives who are currently suffering from burnout. Having personally experienced burnout himself, Scott understands how the need to succeed can also lead to... continue reading »

    Marketing Mistake 83: Pestering My Competitors' LinkedIn Connections

    Play Episode Listen Later Aug 4, 2023 21:01


    Naked Marketing Podcast with Guest, Anca Trifan It was such a pleasure to speak with Anca Trifan, the CEO of Tree-fan Events, even though she was recovering from a head cold during the podcast and was still coughing. All the same, she imparted such valuable information – particularly when it came to marketing to a... continue reading »

    Marketing Mistake 82: Spending Too Much Time Figuring it Out Myself

    Play Episode Listen Later Jul 27, 2023 16:12


    Naked Marketing Podcast with Guest, Pete Mohr Pete Mohr of Simplifying Entrepreneurship understands how difficult setting up a successful business can be. Often, business owners know what they want to provide their target market but don't know how to do it effectively and efficiently. This is where Pete comes in: He specializes in turning initial... continue reading »

    Marketing Mistake 81: Not Spending Money on Marketing or Your Website

    Play Episode Listen Later Jul 20, 2023 18:42


    Naked Marketing Podcast with Guest, Marcia Zaruba-O'Connor It's incredibly exciting to speak with a fellow female entrepreneur – and Marcia Zaruba-O'Connor is no exception. The President and CEO of The O'Connor Group helps small to medium-sized companies build a solid HR infrastructure to help their businesses thrive, even during a pandemic. Marcia focuses on the... continue reading »

    Marketing Mistake 80: Not Delegating Responsibilities and Asking for Help

    Play Episode Listen Later Jul 14, 2023 17:01


    Naked Marketing Podcast with Guest, Kelly Gratz Kelly Gratz, the CEO of g2o, is a firm believer in keeping up with the times. As the head of a growth strategy company, she knows all too well how important it is for companies to grow, engage, innovate, and streamline with modern times. Kelly works with companies... continue reading »

    Marketing Mistake 79: Paying for PR for a Book Launch with Zero ROI

    Play Episode Listen Later Jul 6, 2023 15:28


    Naked Marketing Podcast with Guest, Aaron Smith Aaron Smith, PhD helps business executives and HR professionals optimize their talents further by designing learning strategies that can be applied to their organizations. Aaron believes in learning smarter through design thinking and instructional design. Aaron's story is quite fascinating – he initially started as an educator but... continue reading »

    Marketing Mistake 78: Leave Behind Brochure Was Too Long

    Play Episode Listen Later Jun 29, 2023 19:50


    Naked Marketing Podcast with Guest, Craig Neal Craig Neal is a force to be reckoned with and with good reason. The organizational development coach has spent over two decades helping leaders improve their collective performance and continues to be one of the more popular coaches in that specific niche. Craig attributes his success to being... continue reading »

    Marketing Mistake 77: Changed Referral Based Marketing Strategy and Lost the Business

    Play Episode Listen Later Jun 26, 2023 17:35


    Naked Marketing Podcast with Guest, Robert White Robert White, owner and founder of Extraordinary People, has been an entrepreneur since he was 12 and has made his fortune helping other entrepreneurs find and maintain their customers. As a trusted executive coach, Robert has always emphasized the importance of finding your purpose and building a company... continue reading »

    Marketing Mistake 76: Didn't Produce Content Because Was Scared Of Rejection

    Play Episode Listen Later Jun 15, 2023 11:03


    Naked Marketing Podcast with Guest, Jerry Macnamara Jerry Macnamera is the founder of Proven Chaos, which aims to help CEOs have fun while creating a compelling company that constantly outperforms. Jerry says that many C-level executives often forget that managing a business needs to be fun. In fact, most people in managerial positions tend to... continue reading »

    Marketing Mistake 75: Never Asked People To Be On My List

    Play Episode Listen Later Jun 8, 2023 10:09


    Naked Marketing Podcast with Guest, JJ DiGeronimo Award-winning author and national keynote speaker, JJ DiGeronimo, gets naked with her marketing mistake. After having spent 20 years in the corporate world in the tech industry, JJ wanted to expand her reach and begin helping other women leaders be successful in their lives, both professionally and personally.... continue reading »

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    Marketing Mistake 74: Not Exposing Self, Hiding Behind Brand

    Play Episode Listen Later Jun 3, 2023 11:20


    Naked Marketing Podcast with Guest, Tom Bailey Tom Bailey launched Succeed Through Speaking with just one goal: To improve people's communication skills. Tom says that he used to hide behind his brands all the time, so much so that none of his customers even knew who he was or that he was the CEO of... continue reading »

    Marketing Mistake 73: Hiring The Wrong Marketing “Expert” And Getting No ROI

    Play Episode Listen Later May 25, 2023 16:58


    Naked Marketing Podcast with Guest, Jodi Woelkerling Jodi Woelkerling is a resiliency coach and leadership expert from Australia. Her passion is helping business leaders build resiliency habits in their organizations so that their teams remain agile and nimble regardless of external factors. This is especially important during difficult situations. Jodi says that businesses today focus... continue reading »

    Marketing Mistake 72: Relying On Existing Business Coming In Without Investing In A Marketing Strategy

    Play Episode Listen Later May 18, 2023 11:01


    Naked Marketing Podcast with Guest, Eric Oakland Eric Oakland, the co-founder of Relumed, is on a mission to help more organizations become visual-thinking brands to effectively communicate their message. Contrary to popular perception, visual thinking tools, such as whiteboards, are not just limited to lectures or classroom sessions. Instead, these solutions can be used by... continue reading »

    Marketing Mistake 71: Trying To Do It Myself, Not Seeking Help

    Play Episode Listen Later May 12, 2023 11:33


    Naked Marketing Podcast with Guest, Terry Doloughty If you've ever felt overwhelmed with the million and one challenges of starting and maintaining a startup, then Terry Doloughty is there to help. The founder of B.O.S.S. Consulting is on a mission to help small business owners and nonprofit professionals thrive in today's market. Terry believes that... continue reading »

    Marketing Mistake 70: Depending On Ability To Sell And Not Creating Lead Gen Systems

    Play Episode Listen Later May 4, 2023 21:01


    Naked Marketing Podcast with Guest, Mark Jewell For Mark Jewell, the agricultural industry has always had a special place in his heart. Mark grew up in a rural town, helping his father with his leech farm, and learning to love everything related to nature. Nevertheless, he saw that many local farms in his state and... continue reading »

    Marketing Mistake 69: Aiming Too Low In Prospect Target

    Play Episode Listen Later Apr 27, 2023 20:08


    Naked Marketing Podcast with Guest, Beverly Behan Beverly Behan is a wonderful case study on how a niche passion can become a successful business. The former lawyer turned entrepreneur is a well-known name in board consulting and corporate governance in North America. For the last 25 years, she has worked with boards from all types... continue reading »

    Marketing Mistake 68: Creating Brand Assets Prematurely

    Play Episode Listen Later Apr 20, 2023 14:58


    Naked Marketing Podcast with Guest, Dr. Gena Cox For Dr. Gena Cox, the biggest marketing mistake she ever made was placing too much emphasis on how well-designed her website was. It was a love-and hate-relationship that eventually became a partnership of tolerance – where Dr. Gena was grateful to have a website but apprehensive that... continue reading »

    Marketing Mistake 67: Not Leveraging My Network

    Play Episode Listen Later Apr 13, 2023 13:04


    Naked Marketing Podcast with Guest, Catherine Cantey Catherine Cantey is the image of a Southern belle, with an elegance surrounding how she interacts with people and helps you achieve your leadership potential. She built a career in corporate banking until she realized that she could help more people through business consulting. Catherine has developed a... continue reading »

    Marketing Mistake 66: Being Arrogant And Inward Focused

    Play Episode Listen Later Apr 6, 2023 14:28


    Naked Marketing Podcast with Guest, Willy Donaldson Willy Donaldson is a self-proclaimed recovering CEO and author of “Simple Complexity”, a management book for C-suite executives to build better internal processes so that their organizations become more efficient while also improving employee satisfaction. Willy has been a CEO for multiple companies and knows a thing or... continue reading »

    Marketing Mistake 65: Messaging Didn't Match Internal Actions

    Play Episode Listen Later Mar 30, 2023 12:38


    Naked Marketing Podcast with Guest, Nathan Stuck Nathan Stuck is the Director of Culture & Strategic Impact of Ad Victoriam Solutions and believes that building a B corp culture should be the most important thing a company does. A B Corp Certification verifies that a business meets the highest standards of social performance, transparency, and... continue reading »

    Marketing Mistake 64: Took Online Funnel Classes That Didn't Work With Target

    Play Episode Listen Later Mar 23, 2023 21:24


    Naked Marketing Podcast with Guest, Angela Edwards Angela Edwards is the CEO of Castle Thunder Consulting, an executive coaching brand focused on scaling small businesses, particularly in shifting their mindset from being overworked and overwhelmed to becoming productive and focused. Angela initially was a certified project manager in the IT industry but felt that her... continue reading »

    Marketing Mistake 63: Marketing Based On Fear Vs. Creativity

    Play Episode Listen Later Mar 16, 2023 15:20


    Naked Marketing Podcast with Guest, Michelle Eberhard Michelle Eberhard is the genius behind Ultimate Business Quest (UQB), a gamified business management app that asks users to complete “quests” in a fantasy-like game. Users can use the lessons they've learned on the platform for their real-life small businesses, with UBQ covering topics from business conception to... continue reading »

    Marketing Mistake 62: Not Following Up On Trade Show Leads

    Play Episode Listen Later Mar 12, 2023 15:58


    Naked Marketing Podcast with Guest, Tom Pullen Tom Pullen is an innovator, both in his own personal life and in his industry. The CEO of Innovinco works with large-scale businesses that want to innovate their processes and become much more efficient. Because “innovation” can be defined differently for each client, all of Tom's strategies are... continue reading »

    Marketing Mistake 61: Thinking I Didn't Need To Do Marketing

    Play Episode Listen Later Mar 2, 2023 19:30


    Naked Marketing Podcast with Guest, Croft Edwards Croft Edwards is an unusual case study in passive marketing. Unlike other leadership coaches, his entire clientele was found through word-of-mouth. In fact, Croft continues to find clients (and even, sometimes, has more than he can handle) through passive marketing. That being said, Croft says that his situation... continue reading »

    Marketing Mistake 60: Running Ads Without Understanding the Platform

    Play Episode Listen Later Feb 24, 2023 21:01


    Naked Marketing Podcast with Guest, Beate Chelette In this episode of Naked Marketing, we meet Beate Chellete, an experienced growth advocate. She works with entrepreneurs and helps them build their businesses by improving their internal processes. Beate also helps them review their perceptions about money and leadership so that they transform from mere business owners... continue reading »

    Marketing Mistake 59: Marketing the Wrong Service

    Play Episode Listen Later Feb 2, 2023 11:19


    Naked Marketing Podcast with Guest, Michael S. Seaver Michael S. Seaver is an executive and leadership coach dedicated to helping his clients unlock their potential and live purpose-led lives. He prides himself on his no-nonsense strategies that guide clients to feel more confident about their life's narratives and communicate with more authenticity. In the start,... continue reading »

    Marketing Mistake 58: Not Taking Enough Advantage of Social Media

    Play Episode Listen Later Jan 26, 2023 17:41


    Naked Marketing Podcast with Guest, Jimmy Song Jimmy is the founder of Programming Bitcoin, which, as its name suggests, teaches programmers everything they need to know about Bitcoin and the cryptocurrency space. He now works with various companies that trade in or have some stock in the currency. Jimmy began training other programmers after realizing... continue reading »

    Marketing Mistake 57: Marketing Too Early Before The Event

    Play Episode Listen Later Jan 19, 2023 15:09


    Naked Marketing Podcast with Guest, Barby Ingle Barby Ingle is an inspiration to everyone: She was a coach and a teacher before being diagnosed with a chronic pain syndrome that prevented her from doing heavy work. Instead of allowing the condition to control her, she set out to help more people like herself find meaning... continue reading »

    Marketing Mistake 56: Worried About Number of Followers

    Play Episode Listen Later Jan 11, 2023 11:37


    Naked Marketing Podcast with Guest, Jeannie Moravits Smith True to her company's name, Dynamism Leadership, Jeannie Moravits Smith is such a dynamic leader whose light shines on camera. A woman entrepreneur, business expert, and mom, Jeannie helps businesses optimize their processes so that they work more efficiently and hire the right talent for their organizations.... continue reading »

    Marketing Mistake 55: Not Hiring a Professional Marketer

    Play Episode Listen Later Jan 5, 2023 14:15


    Naked Marketing Podcast with Guest, Adam Connors Adam Connors, the CEO and Founder of NetWorkWise, says that 76% to 95% of your opportunities come from your network. This percentage gets even higher the more experienced you are. Do you remember how you hired your first worker? How did you meet your first client? How did... continue reading »

    Marketing Mistake 54: Too Shy To Market Myself

    Play Episode Listen Later Dec 29, 2022 13:19


    Naked Marketing Podcast with Guest, Dr. Chloe Carmichael It's so rare to speak with a psychology expert during a marketing podcast, but here we are today with Dr. Chloe Carmichael, who works with high-functioning adults to help them achieve success in their personal and professional lives. Dr. Chloe recently published her latest book on how... continue reading »

    Marketing Mistake 53: Trade Shows That Had No ROI

    Play Episode Listen Later Dec 22, 2022 18:40


    Naked Marketing Podcast with Guest, Steve Edwards Steve Edwards is the founder of Premier Virtual, a platform that allows organizations to host a job fair or career hiring event entirely online. Steve explains that even before the pandemic, he felt that many companies could be more efficient if they met with potential candidates online rather... continue reading »

    Marketing Mistake 52: Prescribing Before Diagnosing

    Play Episode Listen Later Dec 15, 2022 10:28


    Naked Marketing Podcast with Guest, Chad Betz Chad Betz is a strategic initiatives executive and author of the highly successful book, “Late Bloomer, It's not too late to succeed!”. In this episode of Naked Marketing, Chad gets open and naked about being too arrogant to understand what his customers really need. Chad works with various... continue reading »

    Marketing Mistake 48: Creating Product Before Enough Research

    Play Episode Listen Later Nov 17, 2022 18:50


    Naked Marketing Podcast with Guest, Wade Galt It was wonderful meeting with Wade Galt, the creator of the 3-Day Weekend Club that aspires to help more entrepreneurs gain a 3-Day Weekend/4-Day Work Week lifestyle. Wade understands the tenuous balance between financial freedom and time freedom that most entrepreneurs struggle with. For many people, it's an... continue reading »

    Marketing Mistake 46: Waiting to Develop Full Program Before Selling It

    Play Episode Listen Later Oct 15, 2022 20:39


    Naked Marketing Podcast with Guest, Brian Russell I had the wonderful opportunity to speak with Dr. Brian Russell (though he prefers to leave out his title when being introduced), who owns his own leadership coaching and consulting business. Unlike other business coaches, Brian is a university professor and pastor who uses his unique experiences to... continue reading »

    Marketing Mistake 44: Comparinoia, Fear Of Missing Out

    Play Episode Listen Later Oct 1, 2022 21:24


    Naked Marketing Podcast with Guest, Stevie Dawn Carter Meet my sister from another mother, Dr. Stevie Dawn Carter, who earned her Ph.D. in Leadership and is the CEO of Stevie Dawn Inspires, LLC. Stevie helps business executives become the best leaders they can be by understanding the importance of emotional intelligence in building a strong... continue reading »

    Marketing Mistake 41: Leading With What Market Needed Vs. Passion

    Play Episode Listen Later Sep 10, 2022 19:17 Transcription Available


    Naked Marketing Podcast with Guest, Jeff Ton Practicing to become the next Mick Jagger or John Lennon, Jeff Ton went to college with the goal of studying Music. There, his dreams of becoming a rockstar were answered, but not in the way he expected. Jeff fell in love with IT and saw that he could... continue reading »

    Marketing Mistake 40: Buying Ad Without Research

    Play Episode Listen Later Aug 27, 2022 18:09


    Naked Marketing Podcast with Guest, Rob Broadhead What started as a random choice in college for Rob Broadhead blossomed into a passionate decades long career. Rob jokingly signed up for Computer Sciences as his major in university because “why not?” and he had a natural curiosity towards the field anyway. Now, he is the President... continue reading »

    Marketing Mistake 38: Paying for Funnel Type of Programs

    Play Episode Listen Later Aug 14, 2022 18:20


    Naked Marketing Podcast with Guest, Rennie Gabriel It was such a pleasure speaking with Rennie Gabriel in this podcast episode! Rennie is a successful serial entrepreneur and Founder of Wealth at Any Income, a consulting group that helps executives make better decisions to achieve financial choice. ‘Choice' is an important distinction, explains Rennie.  “Financial freedom”... continue reading »

    Marketing Mistake 36: Lack Of A Target Market

    Play Episode Listen Later Jul 29, 2022 17:55


    Naked Marketing Podcast with Guest, Marc Daniels Please help me in welcoming Marc Daniels, CEO of Results BI, a company that helps small- to medium-sized businesses not only create strategies that work but learn how to execute them effectively. Marc is the perfect case study on niche marketing and how you need to find a... continue reading »

    Marketing Mistake 33: Not Spending Enough Time Finding Who To Target Before Launch

    Play Episode Listen Later Jul 8, 2022 15:34


    Naked Marketing Podcast with Guest, Neal Cyr I am happy to meet Neal Cyr, the CEO of Quibble, an enterprise revenue management software company for AirBnB property managers. Neal works with homeowners to help them set the right price point for their AirBnB rentals. Though he just started in 2020, Quibble has already grown quite... continue reading »

    Marketing Mistake 31: Discounting Services

    Play Episode Listen Later Jun 24, 2022 22:22


    Naked Marketing Podcast with Guest, Lisa Wise I am excited to speak with this week's guest, Lisa Wise, who is the CEO and Founder of Flock, a missions-based non-profit property management company based in Washington, DC. The concept of her company is unique – with absolutely nothing like its kind in the entire country. Combining... continue reading »

    Marketing Mistake 29: Trusted Agency Too Much

    Play Episode Listen Later Jun 10, 2022 19:04


    Naked Marketing Podcast with Guest, Henning Schwinum Please join us in welcoming Henning Schwinum, co-founder and managing partner of Vendux, a sales leadership company that “matches” growth-minded SMBs to fractional sales leaders. Agnostic to any specific industry, Henning says that his job is to act as a “matchmaker” to startups who do not know how to... continue reading »

    Marketing Mistake 27: Thinking Everyone Understands What You're Selling

    Play Episode Listen Later May 27, 2022 21:15


    Naked Marketing Podcast with Guest, Nicholas Mitsakos In this episode, we meet Nicholas Mitsakos, a serial entrepreneur and successful venture capitalist in Silicon Valley. As we begin with what is important in marketing, Nicholas discusses the need to understand the context of one's elevator pitch. Subject matter experts may make the mistake of assuming that the... continue reading »

    Marketing Mistake 25: Thinking It's All About Me

    Play Episode Listen Later Nov 17, 2021 16:05


    Naked Marketing Podcast with Guest, Joe Edelman Join me as I welcome Joe Edelman, an award-winning Olympus Visionary photographer, photo educator and the host of The TOGCHAT Photography Podcast on today's episode of the Naked Marketing podcast where we get honest about marketing.  His educational mission is to help photographers develop a better understanding of the... continue reading »

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    Marketing Mistake 24: Niching

    Play Episode Listen Later Oct 27, 2021 18:22


    Naked Marketing Podcast with Guest, Steve Feld On this episode of the Naked Marketing podcast, we get honest, raw, and vulnerable about marketing mistakes with Steve Feld, Business and Marketing Strategist at Biz Coach Steve. Steve works with small business owners to analyze their financials and use a road map to help them succeed. Steve shares... continue reading »

    Marketing Mistake 23: Had No Inbound Marketing

    Play Episode Listen Later Sep 16, 2021 20:14


    Naked Marketing Podcast with Guest, Sam Gupta On today's episode of the Naked Marketing podcast, I'm joined by Sam Gupta, the Principal Consultant at ElevatIQ Inc. an Enterprise Resource Planning (ERP) business. Sam helps clients with systems and financial statements. The main industries he works with include manufacturing, distribution, and e-commerce. Sam talks about his background... continue reading »

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    Marketing Mistake 22: Not Being Able to Fulfill What You Market

    Play Episode Listen Later Aug 19, 2021 12:53


    Naked Marketing Podcast with Guest, Dawn Landry Joining me today on the Naked Marketing podcast is my guest, Dawn Landry, CEO & Founder of Authentizity, a B2B that works with technical doers. Dawn helps technically minded individuals with business development and selling intangible services. She helps technicians with sales and relationship development. She's worked with baking,... continue reading »

    Marketing Mistake 21: Don't Assume Facebook Ads Will Work

    Play Episode Listen Later Aug 12, 2021 20:38


    Naked Marketing Podcast with Guest, Ben Brown On today's episode of the Naked Marketing podcast, I'm joined Ben Brown, Owner of 360 Sales Consulting based in Florida. Ben helps business owners generate more sales through improved sales language, systems and processes. With 25 years of experience, Ben enjoys helping other people learn how sales work and... continue reading »

    Marketing Mistake 20: Not Understanding the Importance of Marketing

    Play Episode Listen Later Aug 5, 2021 16:14


    Naked Marketing Podcast with Guest, Christian Espinosa Joining me today on the Naked Marketing podcast is my guest, Christian Espinosa, President of Alpine Security, a cybersecurity business. Christian helps businesses prevent cyberattacks. He's also written a book and has his separate for his book on the role of egos in cybersecurity. Christian shares his insights into... continue reading »

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